Market

Open Access Article

1 - Investigating the effect of guerilla marketing on consumer behavior with the mediating role of brand equity (Study case: customers of Ofoq Korosh Company in Shiraz)
Hassan Soltani mojtaba amini moghaddam

The purpose of this research is to investigate the effect of guerilla marketing on consumer behavior with the mediating role of brand equity. The research method is a descriptive survey, and the statistical population of the research is the customers of Ofok Kurosh stor More

The purpose of this research is to investigate the effect of guerilla marketing on consumer behavior with the mediating role of brand equity. The research method is a descriptive survey, and the statistical population of the research is the customers of Ofok Kurosh stores in Shiraz, which is considered an unlimited population. The sample size was determined as 384 people based on Morgan's table and non-random sampling method is available. The tools of data collection were Guerrilla Marketing Standard Questionnaires of Mehmet Kogerik (2018), consumer behavior of Band P (2019) and special brand value of Aker (1996). In order to check the validity of the questionnaire, experts and professors were used, and for construct validity, the AVE index was used, which indicates that the questionnaire has adequate validity. To measure the reliability of the questionnaire, Cronbach's alpha coefficient was used, which for all variables was above 7. It was found that it indicates the appropriate reliability of the questionnaire. Data analysis was done at two levels of descriptive and inferential statistics using SPSS and PLS software. The quality of information has a significant effect on brand equity. The validity of information has a significant effect on the special value of the Shiraz brand. The need for information has a significant effect on brand equity. The attitude towards information has a significant effect on brand equity. The quality of information has a significant effect on consumer behavior. Information credibility has a significant effect on consumer behavior. The need for information does not have a significant effect on consumer behavior. Attitude to information does not have a significant effect on consumer behavior. The special value of the brand has a significant effect on consumer behavior. Manuscript profile

Open Access Article

2 - The impact of digital content marketing on brand awareness through social media and customer engagement
mousa rahimi sirous keshavarz behnaz salehipour shirazi

The aims of this study is to investigate the effect of digital content marketing on brand awareness through social media and customer interaction. The current research is descriptive and survey and practical in terms of purpose. The statistical population of this resear More

The aims of this study is to investigate the effect of digital content marketing on brand awareness through social media and customer interaction. The current research is descriptive and survey and practical in terms of purpose. The statistical population of this research included all the consumers of Ramek dairy products in Shiraz city, 384 people were selected as a sample by random sampling. The data collection tool was the standard Elkdra (2021) questionnaires. To analyze the data, partial least squares approach and Smart PLS3 software were used. The results showed that there is a positive and significant relationship between digital content marketing and brand awareness. Also, social media and customer interaction have a significant mediating role in the relationship between digital content marketing and brand awareness. It is obvious that digital content marketing as a new phenomenon plays a vital role in displaying brand name, strengthening customer relationship and increasing brand awareness, customer loyalty and sales. Manuscript profile

Open Access Article

3 - The impact of social media marketing on customer participation in value creation in the Shoe and Leather Industry (case study: Novin charm Company)
sirous keshavarz mousa rahimi Fatemeh Amjadi

today's competitive business world, various industries and organizations use various customer relationship management strategies to improve their relationship with customers. But today, the traditional methods of communicating with customers are not the answer to managi More

today's competitive business world, various industries and organizations use various customer relationship management strategies to improve their relationship with customers. But today, the traditional methods of communicating with customers are not the answer to managing this relationship between customers and organizations. This research has investigated the impact of social media marketing on customer participation in creating value in the Shoe and Leather Industry. The current research is descriptive-survey. The statistical population of this research includes customers of Novin charm Company's Instagram page, whose number is unlimited, and according to Morgan's table, the sample size was determined to be 384 people. The data collection tool included standard questionnaires, and the collected data were tested and analyzed by structural equation method and PLS3 software. The results showed that social media marketing has a significant effect on customer engagement with the brand; Customer participation had a significant impact on value creation; The impact of social media marketing on value creation was positive and significant; And finally, the mediating role of customer-brand engagement in the relationship between social media marketing and value creation was significant. Manuscript profile

Open Access Article

4 - Explaining the concept of public service marketing
reza tayaran Mohammad Taleghani

Many experts believe that the legitimacy of governments depends on the amount of providing quality "public services". Public services are performed with the aim of providing public benefits, and if the government does not have the power to perform this task, it loses it More

Many experts believe that the legitimacy of governments depends on the amount of providing quality "public services". Public services are performed with the aim of providing public benefits, and if the government does not have the power to perform this task, it loses its competence. The legitimacy of governments depends not only on the nature of the services they provide, but also on how they are provided. (Vaazi, Reza; Sohrabi, Shahla, 2017). There is strong evidence that the private sector provides better quality services than the public sector. However, the public sector must always review and review its services; Because today's clients do not accept the slightest dissatisfaction. In this regard, according to the notification of the executive policies of Article 44 of the Constitution, government organizations must improve the quality of their services and seek the satisfaction of the clients in order to remain in the field of competition. In today's world, customers are at the center of attention of companies, and their satisfaction is the main factor in gaining a competitive advantage of organizations. Accurate identification of their expectations, tendencies, abilities and limitations in purchasing products has been more and more noticed by companies. In order to manage public services, obtain satisfaction and communicate with customers, a deep study and research should be done to examine and explain the concept of public service marketing, and this article is also compiled to investigate this general goal. Therefore, in this research, an effort has been made to identify, explain and investigate the methods, basic assumptions and basic concepts of public service marketing in the form of a set of opportunities, challenges and solutions. The current research method is descriptive and analytical based on documentary and library sources and tries to explain So Manuscript profile

Open Access Article

5 - A comparative study of the opinions of clients and managers of non-governmental employment agencies regarding the relationship between service marketing factors and customer attraction
Fereydon omidi

Organizations with whatever purpose they are formed, are required to satisfy their customers. This requirement comes from the divine commands to preserve the dignity of human beings, from the law and social motivations, as well as from the necessity of providing organiz More

Organizations with whatever purpose they are formed, are required to satisfy their customers. This requirement comes from the divine commands to preserve the dignity of human beings, from the law and social motivations, as well as from the necessity of providing organizational benefits to obtain appropriate profits. The purpose of this research is to compare the opinions of clients and non-governmental recruitment managers regarding the relationship between service factors and location in order to improve the performance of non-governmental recruitment to obtain more satisfaction from clients and attract more of them. The research sample includes managers and clients of non-governmental employment agencies in Khuzestan province (N=260), according to available sources and special questionnaires on the effect of mixed marketing factors. The service by attracting customers and the characteristics of non-governmental employment services, a researcher-made questionnaire has been used. In this research, two types of tests have been used, the sum of ranks test and the Faridman test, considering that there were two types of independent statistical population (statistical population of managers and statistical population of customers), these tests were used to test the hypotheses. . The obtained results show. There is a significant difference between the opinions of clients and non-government recruitment managers regarding the mixed factors of service marketing and location. Manuscript profile

Open Access Article

6 - nvestigate strategic solutions for the development of the export of advantageous products of the province in the target markets
mojtaba heidary mohammad soleimani ali osat hazrati

The purpose of this research was to investigate strategic solutions for the development of the export of advantageous products of the province in the target markets. The statistical population was made up of all producers and exporters and experts of the Organization of More

The purpose of this research was to investigate strategic solutions for the development of the export of advantageous products of the province in the target markets. The statistical population was made up of all producers and exporters and experts of the Organization of Industry and Mining, Trade and Jihad Agriculture, and the Chamber of Commerce and Customs of West Azarbaijan province. The sample size was done in two stages to determine the advantageous products of the province. In the first stage, 15 people were selected for 33 products and in the second stage, for 16 products, the advantageous products were determined based on the indicators of the Vario model. For 6 advantageous products, 7 experts were selected based on the situational and snowball sampling method. In the third questionnaire, based on the model of internal and external factors, in which 9 main criteria and 102 sub-criteria for internal factors and 7 main criteria and 81 sub-criteria for external factors were collected. The results of the analysis of the current situation of internal and external factors separately for each advantageous product showed that the weakness in mineral salt is in technology and development, and the threat in external factors is in legal and political factors, respectively, and the weakness in table salt is It exists in management factors and human resources, and the threat exists in economic and social factors. In the concentrate, the weakness in social and marketing factors and the threat in economic factors and legal factors. Manuscript profile

Open Access Article

7 - The Effect of Relationship Marketing On Customer Retention through Customer Engagement Considering Customer Citizenship Behavior
Reza Pourmohammad morad rezaei dizgah

In these years due to intense competition companies have forced to use tools and methods for enhancing their customer retention. There effective and common strategies for improving this issue. One of these significant and important strat More

In these years due to intense competition companies have forced to use tools and methods for enhancing their customer retention. There effective and common strategies for improving this issue. One of these significant and important strategies is relationship marketing. This research accomplished in order to investigate the effect of relationship marketing on customer retention through customer engagement considering customer citizenship behavior within broiler manufacturers in province of guilan (north of Iran) . This is descriptive survey research based on data collecting. Statistical population were selected among consumers of broiler industry’s products by non-probability sampling method. Data collecting tool were questionnaire and sample size were 150. For testing reliability cronbach’s alpha test was used. For analyzing dates used Amos Graphic and SPSS. Results showed that trust and conflict handling as relation marketing elements have positive and significant effect on customer retention through customer engagement , and also results showed that customer citizenship behavior has no significant effect on relationship of customer engagement and customer retention. Manuscript profile

Open Access Article

8 - Examining the effect of internal marketing on financial performance
behnoosh ahmadi shooli omid rasekh

The purpose of this research is to investigate the effect of internal marketing on improving financial performance. The research method is descriptive-correlation and the statistical population of this research includes 60 employees of Shiraz Chemical Industry Company, More

The purpose of this research is to investigate the effect of internal marketing on improving financial performance. The research method is descriptive-correlation and the statistical population of this research includes 60 employees of Shiraz Chemical Industry Company, which is considered as a sample due to the smallness of the statistical population of this entire population and through non-random sampling method in available, were selected to respond to the research tools. The measurement tools in this research were standard questionnaires of financial performance (Shabankar, 1400) and internal marketing (Momeni and Forman, 2015). The validity of the questionnaires has been confirmed through its content and reliability using Cronbach's alpha. Data analysis was done using Lisrel software and calculation of Pearson's correlation coefficient, variance analysis test, and research hypotheses were tested using regression. The research results showed that there is a significant effect between internal marketing and improving financial performance. Today, internal marketing is known as a strategy for the implementation of the organization's plans, and all organizations must define a targeted framework based on internal marketing for the organization based on the organization's position and resources, so that finally, with its help, effective steps can be taken to improve financial performance. Manuscript profile

Open Access Article

9 - The impact of corporate social performance on the market performance of companies listed on the Tehran Stock Exchange with the moderating role of business strategy
Hosein Asgari Alouj

Purpose: The performance of companies is measured based on the achievement of short-term and long-term goals. For this reason, performance is considered a suitable indicator to reach the set goals. Several factors are effective in increasing the market performance of co More

Purpose: The performance of companies is measured based on the achievement of short-term and long-term goals. For this reason, performance is considered a suitable indicator to reach the set goals. Several factors are effective in increasing the market performance of companies. The most important success criterion for companies is their market performance. This research sought to determine the moderating role of business strategy in the effect of corporate social performance on the market performance of companies listed on the Tehran Stock Exchange. Methodology: The collected data of 117 companies from 2013 to 2021 was tested by the first-order generalized least squares regression method. To measure the corporate social performance, social dimensions, corporate governance, and environment are used, and to measure the market performance of the company, two criteria, Tobin’s Q ratio and the MBV of the company, have been used. Findings: The research findings showed that corporate social performance has a positive and significant effect on the company's market performance. In addition, the findings of the research showed that the aggressive business strategy has strengthened the effect of corporate social performance on the company's market performance. Originality: The results of the research can be effective in revising and modifying the guidelines and reporting framework of corporate social performance information so that it helps all stakeholders and users evaluate the level of companies attention to the impact of the corporate social performance on market performance. Manuscript profile

Open Access Article

10 - Social marketing modeling of cultural products with emphasis on risk management in the municipality
Saied Aghasi masood mokhtarikarchegani محمدرضا دلوی

Social marketing seeks to determine ways to increase participation, productivity of the organization, through marketing activities in social dimensions, and environmental variables such as laws and regulations, ethical issues, social trends are also examined. Social mar More

Social marketing seeks to determine ways to increase participation, productivity of the organization, through marketing activities in social dimensions, and environmental variables such as laws and regulations, ethical issues, social trends are also examined. Social marketing of cultural products is an underlying action in management. It is a city that brings many economic, cultural and social achievements for the society and citizens. In this regard, this study was conducted with the aim of modeling social marketing of cultural products with an emphasis on risk management. The present study is descriptive-survey in terms of its practical-developmental purpose and in terms of data collection method. The community of participants in the qualitative section includes marketing professors and managers of Isfahan Municipality, 12 of whom were selected by purposive sampling. Data collection tool is semi-structured interview and ISM questionnaire. Social marketing categories of cultural products were identified by thematic analysis method in Maxqda software. The pattern of causal relationships between categories was also determined by structural-interpretive modeling method in MicMac software. Based on the results, "marketing infrastructures", "non-financial risk management" and "financial risk management" affect the "social responsibility of the municipality". The social responsibility of the municipality also affects the "community-oriented marketing mix" and "internal marketing". In the same way, these factors affect "customer-oriented" and "service quality". Finally, the increase of "socially desirable behavior of employees" leads to "social marketing of cultural products". Manuscript profile

Open Access Article

11 - The effect of implementing web-based financial reporting model on stock market and tax avoidance
Sara Makvandi Bahareh Banitalebi Dehkordi Hamid Reza Jafari

Purpose: The purpose of this research is to first provide a comprehensive index to measure the implementation of financial reporting on the web and then to examine the effect of the present model. Methodology: This research is developmental-applicative in terms of resu More

Purpose: The purpose of this research is to first provide a comprehensive index to measure the implementation of financial reporting on the web and then to examine the effect of the present model. Methodology: This research is developmental-applicative in terms of results and on the stock market and tax avoidance among 167 companies admitted to the Tehran Stock Exchange during the years 2009 to 2020. The components of the web-based financial reporting implementation model were determined through interviews and distribution of questionnaires among experts, and the weights and importance of the criteria were determined using Shannon's entropy multi-criteria decision-making method. The relationship between the implementation of online financial reporting as a hidden variable and its measurement items was also measured through confirmatory factor analysis. Findings: Based on the findings of the research, the components of the presented model include 8 indicators of organizational factors, financial, economic, social, political, human, technology and finally the cultural factor along with 67 sub-factors. Also, the findings of the quantitative section based on structural equations show web-based financial reporting improves stock market efficiency and reduces tax avoidance. Originality: A web-based financial reporting system is one of the new approaches whose implementation and implementation plays an influential role in the growth and development of financial markets and consequently tax avoidance, because through the reduction of information processing costs, the possibility of better tax supervision and by increasing the quality of information, it leads to stronger corporate governance and less information asymmetry. Manuscript profile

Open Access Article

12 - Providing a model for the market of selling new goods by one-to-one marketing method
AFSANEH ZAMANI MOGHADAM

The purpose of this study is to provide a model for the market for the sale of new goods using the one-to-one marketing method. Since in applied research, the main goal is not only scientific discovery, but also to test and study the application of knowledge, so the met More

The purpose of this study is to provide a model for the market for the sale of new goods using the one-to-one marketing method. Since in applied research, the main goal is not only scientific discovery, but also to test and study the application of knowledge, so the method of this research is applied in terms of purpose and has been done by exploratory method. The data collection method is mixed (quantitative and qualitative) and the data collection tool is interviews with experts by conducting specialized interviews in Delphi method and a questionnaire. Therefore, 375 people from the market of selling new goods by one-to-one marketing method (in the quantitative section) and 17 experts and specialists in this field (in the qualitative section) participated in this research. The collected data were analyzed by descriptive and inferential methods through SPSS 16 and Smart PLS software. After conducting research, the results showed that: systematicity, technology orientation, design orientation, market orientation, resource use, the basis of efforts for new goods, conceptualization of new goods, and finally new product management; Under the heading of market components of selling new goods by one-to-one marketing method; Approved. Model fit tests showed the validity of the model. Manuscript profile

Open Access Article

13 - Developing and validating a marketing model for private higher education institutions: an integrated study
Roya Babaee Kasmaee Mohammd Ali Nadi

Background: Due to major changes in policy and the state of higher education around the world, such as increasing diversity and growth of heterogeneous products of higher education, enhance the competitiveness of this industry, changes in geographical and social conditi More

Background: Due to major changes in policy and the state of higher education around the world, such as increasing diversity and growth of heterogeneous products of higher education, enhance the competitiveness of this industry, changes in geographical and social conditions of students according to the new challenges of higher education, has pushed the entity in charge of science towards marketing has changed. Objective: Investigating the models and marketing strategies of higher education institutions of selected countries, to provide a model for higher education in the country (Case study: Islamic Azad University) Methods: Qualitative research method, Thematic Analysis, was gathered from 59 scientific articles from higher education institutions websites in the field of marketing. The quantitative research environment of the study was 3493 person and a sample of 346 teachers working at Azad University branches in five country clusters were determined. Data were collected from 145 balls questionnaire developed by the researchers based on the content network quality and to confirm the model of confirmatory factor analysis using LISREL software was used. Findings: The findings of the qualitative study, suggests that the Higher education marketing has 2 main themes, 9 sub-theme and 39 organizing theme and the confirmatory factor analysis of first and second part of the study has discussed the relationship between marketing concept of higher education and its components. Conclusion: Confirmatory Factor Analysis showed that each main theme of marketing higher education has a meaningful relationship with its sub-themes and subscales. It means “Creating and Providing a Value to Customers” main theme has a meaningful relationship with its 7 sub-themes and its subscales and also “Customer Relationship Satisfaction” main theme has a meaningful relationship with its 2 sub-theme and its subscales.   Manuscript profile

Open Access Article

14 - Designing a Model for Marketing Intelligence Using Interpretive Structural Modeling Approach (Case Study of Internal Automotive Industry)
babak yavarifar mohammad Mahmudi Meymand Ozhan Karimi Seyed Musa Khademi

In order to survive in dynamic and changing markets, the organization needs a tool that can help overcome the environmental challenges of the competitive environment. Such a tool is marketing intelligence. Hence, with the aim of developing a marketing intelligence model More

In order to survive in dynamic and changing markets, the organization needs a tool that can help overcome the environmental challenges of the competitive environment. Such a tool is marketing intelligence. Hence, with the aim of developing a marketing intelligence model, this study was conducted. In this regard, with the extensive study of the subject literature, in particular, in order to achieve the Islamic perspective of Iran, by referring to the upstream documents, 47 main factors of marketing intelligence were identified and structured with a three-branch analytical tool, in the form of a questionnaire provided to the automotive industry experts Iran is on By analyzing the data obtained from the collected questionnaires, 10 variables affecting identified marketing intelligence were confirmed. Then, the identified variables were entered in the second questionnaire, which was arranged using the ISM technique structure, and this questionnaire was provided to the experts of Iran's auto industry and the questionnaires were collected. Based on the results of the second questionnaire, using the ISM technique, the "marketing intelligence" model was designed. The insight this model provides to managers can help them realize the marketing intelligence in the organization. Manuscript profile

Open Access Article

15 - Developing a corporate foresight model (Case study: Export Management Companies)
sohail dadkhah rohollah bayat safar fazli einollah keshavarz aboalghasem ebrahimi

Objective evidence in the field of corporate foresight research suggests that companies and organizations are still suffering from a lack of a framework for facing future economic conditions and ensuring that all relevant external changes are relevant and appropriate re More

Objective evidence in the field of corporate foresight research suggests that companies and organizations are still suffering from a lack of a framework for facing future economic conditions and ensuring that all relevant external changes are relevant and appropriate responses are presented. This research aims to develop the capabilities of corporate foresight and the successful use of foresight activities in companies to enter the global markets to examine the capacities of the two areas of knowledge of corporate foresight and international marketing. The research method has two main parts. First, through the qualitative research method, theoretical foundations are analyzed and analyzed. In the second part, the modeling is based on the modeling of the interpretative structure, explained and analyzed. The statistical population of this research is futurists experts and managers of active export management companies. Sampling method is a targeted sampling method. The findings suggest that the proposed framework, utilizing the capacities of the two fields of corporate foresight and international marketing planning, can be combined with the integration of prospecting and strategic planning approaches and the issue of entry into international markets Analyzes future scenarios in this area and facilitates the formation of a strategy to ultimately improve the ability of companies to deal with discontinuous changes and reduce the uncertainty of companies, especially export management companies.   Manuscript profile

Open Access Article

16 - Fanbazar Business Model Design (Case Study: Renewable Energy in Iran)
shahrzad Houshmandynia karim hamdi Serajeddin Mohebbi Afsaneh ZamaniMoghadam

مدل‌های کسب و کار، ساختارهای اساسی نحوه ایجاد، عرضه و توسعه و نفوذ شرکت‌ها، به عنوان موتور اقتصاد هر کشور هستند. آنها سرعت رشد اقتصادی و میزان مصرف منابع را تعیین می‌کنند. مدل‌های کسب و کار علاوه بر تعداد و نوع مشاغل موجود، کیفیت و قیمت در بازار، کیفیت جوامع و زندگی را More

مدل‌های کسب و کار، ساختارهای اساسی نحوه ایجاد، عرضه و توسعه و نفوذ شرکت‌ها، به عنوان موتور اقتصاد هر کشور هستند. آنها سرعت رشد اقتصادی و میزان مصرف منابع را تعیین می‌کنند. مدل‌های کسب و کار علاوه بر تعداد و نوع مشاغل موجود، کیفیت و قیمت در بازار، کیفیت جوامع و زندگی را نیز تعیین می‌کنند. (Lindsay Clinton, Ryan Whisnant، 2018)تحقیقات نشان می‌دهد که شیوه‌های جستجو بخش مهمی از فرایند نوآوری است. از تئوری دانش مبتنی بر نوآوری و تکنیک‌های آماری پیشرفته (کوپولا با استنتاج بیزی)، نشان می دهد که شرکت‌های در حال تأسیس بطور عمده در هنگام معرفی مدل‌های جدید کسب و کار، هنگام نوآوری محصولات و فرآیندها به چندین منبع خارجی با جستجوی عمیق وگسترده متکی هستند. این جستجوی عمیق وگسترده خارجی برای نوآوری مدل‌های کسب و کار (BMI) مهم است زیرا در هنگام معرفی مدل‌های جدید تجاری که بیشتر به جای دانش فنی یا ضمنی در تجارت تکیه دارند، این مدل به دنبال کشف دانش در زمینه فعالیت شرکت‌هاست. (Yuliya Snihur, Jonas Wiklund، 2019 ) Manuscript profile

Open Access Article

17 - The impact of SMEs Characteristics on Financial Performance Growth via the Mediating role of Prospective Marketing Intelligence and Strategic Flexibility
Rasoul mehdikhani changiz valmohammadi

Aim: The purpose of this study is to analyze SMEs Characteristics on Financial Performance Growth via the Mediating Effect of Prospective Marketing Intelligence and Strategic Flexibility. Background: SMEs pharmaceutical as the main actors of the supply chain have become More

Aim: The purpose of this study is to analyze SMEs Characteristics on Financial Performance Growth via the Mediating Effect of Prospective Marketing Intelligence and Strategic Flexibility. Background: SMEs pharmaceutical as the main actors of the supply chain have become superior partners for larger companies, adopted with changing business scenario depends on Prospective Marketing Intelligence and Strategic Flexibility. Method: Data implemented with a sample mass of 175 SMEs managements. The research data were collected by questionnaire by email to the managers of SMEs. The validity and reliability of the questionnaire were confirmed before distribution. Data Analysis was conducted by SEM (Smart-PLS). Findings: SMEs characteristics have positive impacts on prospective marketing intelligence, prospective marketing intelligence has a positive impact on strategic flexibility and financial performance growth, and strategic flexibility has a positive impact on financial performance growth. SMEs characteristics don’t have meaningful impacts on performance growth. SMEs characteristics through prospective marketing intelligence have a positive effect on financial performance growth. Prospective marketing intelligence through strategic flexibility has a positive impact on financial performance growth. Conclusion: Managers use training about marketing intelligence to identify and extract strategic information sources and modify business strategies in line with environmental changes. Also, by utilizing marketing intelligence in social networks, they can gather information related to customers, competitors, products and markets faster and cheaper. Manuscript profile

Open Access Article

18 - Construction and Lived Experience of Tourism Industry Experts and Experts in Tourism Marketing Using the Grounded Theory Method
Abas Asadi Kambiz Heidarzadeh mohsen Khonsiavash mansooreh aligholi

Bachground: Tourism industry as the most diverse and biggest industry in the world is the most important source of income and creating job opportunities for many countries in the world, so its marketing in the country is of special place.Objective: this study aims to ex More

Bachground: Tourism industry as the most diverse and biggest industry in the world is the most important source of income and creating job opportunities for many countries in the world, so its marketing in the country is of special place.Objective: this study aims to explore the mental pattern of experts, tourism industry experts and some foreign tourists in Tehran from tourism marketing.Methods: The method used in this research is qualitative method based on data method and interviews with experts and experts in tourism field. The sampling used in this paper is theoretical sampling after conducting interviews and gathering information, the results obtained indifferent sections have been analyzed.Findings: in the proposed model, there are 12 main categories: institutional cooperation, deep understanding, tourism diplomacy, support of national economy, support of national economy, support of national economy, support of market research, introduction of capabilities, and institutional alignment, awareness and development of market research results in the consequences of global tourism diplomacy and support for the national economy.Conclusion: The results of this study showed that the mental model of tourism industry experts and experts can transform the development of the tourism market and bring about fundamental changes in the industry. Manuscript profile

Open Access Article

19 - Model for inbound and outbound marketing in digital marketing
Razieh Kokabi Kambiz Heidarzadeh bahram kheiri

10.30495/jmfr.2022.20719

In recent decades, the development of new communication technologies has led to dramatic changes in all aspects of social life and its effects are increasing day by day. The importance of digital marketing these days is not hidden from anyone and this importance is only More

In recent decades, the development of new communication technologies has led to dramatic changes in all aspects of social life and its effects are increasing day by day. The importance of digital marketing these days is not hidden from anyone and this importance is only due to its rapid growth. It's not because the future of businesses depends on marketing. In the near future, all forms of traditional marketing will work in a new way, in line with digital marketing. Much of inbounded marketing or gravitational marketing relies on creating valuable content and attracting visitors. The present study is conducted with a mixed research approach and the statistical population is academic experts with marketing management expertise and experts active in the field of digital markets. The number of statistical samples in the qualitative stage is sufficient for 12 people to be interviewed and in the quantitative stage 161 digital marketing activists are selected in companies active in the field of internet marketing. In order to validate the model, Delphi method, confirmatory factor analysis and SWRAR technique are used for screening and prioritization of effective factors. Finally, after determining the categories, the general classes of the model are identified in the form of causal factors, pivotal phenomenon, background factors, strategies, intervening factors and consequences. Manuscript profile

Open Access Article

20 - Conceptualization and Explanation of a Sustainable Entrepreneurial Marketing Model in Food Industry: Futuristic Research Approach
NAEEMEH MOHEBI Karim Hamdi Zeynolabedin Amini Sabegh ehsan sadeh

Abstract Background: The global market system is steadily moving in the future, and Iran is lagging behind in its development. Objective: To conceptualize and define a framework for evaluating sustainable entrepreneurial marketing. Method: This is a cross-sectional surv More

Abstract Background: The global market system is steadily moving in the future, and Iran is lagging behind in its development. Objective: To conceptualize and define a framework for evaluating sustainable entrepreneurial marketing. Method: This is a cross-sectional survey. The statistical population consists of Iran's food industry companies. Sample size is in the qualitative section of 20 experts. Delphi method is used to conceptualize the sustainable entrepreneurship marketing assessment model: with future studies approach. . Then, in a quantitative section, 226 selected food companies of Iran were selected through a targeted sampling to test the model. Structural equation modeling and Amos software were used to examine the relationships between the elements of the model. Findings: Includes 11 dimensions with activity titles, opportunism, customer engagement, innovation, risk management, resource leverage, investment, vulnerability, information and product quality, local economy, and environmental integrity. Of these dimensions, the investment with a coefficient of 889/0, with 88.9%, is most important in predicting and explaining sustainable future entrepreneurship and the environmental performance is in the second place. The lowest percentages are among the dimensions of risk management. Conclusion: In order to realize this concept, investments should be made in order to meet the future needs of the society and to monitor the socio-economic and environmental performance with the goal of creating and strengthening the conditions for maintaining production and increasing profits in the future of food industry companies. Manuscript profile

Open Access Article

21 - Analysis of The Drivers Affecting the Business Services Marketing with A Focus on The Perspective of Importing and Exporting Goods of Small and Medium Enterprises
Gholam ali Rahimi vahid nasehifar Tahmineh Nategh

10.30495/jmfr.2022.19493

In the modern age, attracting and retaining customers for any organization is inevitable, and their durability is depending on strategies that are used to satisfy and attract customers and also convert potential customers to real customers and their loyalty. Due to the More

In the modern age, attracting and retaining customers for any organization is inevitable, and their durability is depending on strategies that are used to satisfy and attract customers and also convert potential customers to real customers and their loyalty. Due to the rapid rate of change in firms, one of the factors of production in small and medium enterprises in line with the mutation of productin is modification of marketing because today marketing can be considered as one of the ways to achieve the goal of the companies with considering future research approaches.Given that this study focuses on firms that provide services, it aims to identify the drivers and factors that affect service marketing, including commercial services except for financial and insurance services. To this end, many drivers were collected by reviewing previous studies, interviewing experts in this field, and holding meetings with companies and service providers. The tool used in this study is fundamental data theory, by which the approach has been able to aggregate and classify the collected drivers and apply them to the Strauss and Corbin model.As a result of this study, 46 drivers were selected and classified into five categories of causal conditions, main phenomena, confounding conditions, context, strategy and outcomes. Manuscript profile

Open Access Article

22 - A futuristic look at the Permission Based Marketing model in the field of banking using the Delphi approach (Case study: Bank Mellat)
Elham Zarif chenarani mashhad esfandiar doshmanziari farzad asayesh

10.30495/jmfr.2022.60639.2473

The purpose of this study is to design, explain and present a Permission Based Marketing model in the field of banking among the employees of Bank Mellat branches.In this research, the combined method strategy has been used to answer the research questions. In this rese More

The purpose of this study is to design, explain and present a Permission Based Marketing model in the field of banking among the employees of Bank Mellat branches.In this research, the combined method strategy has been used to answer the research questions. In this research, by means of Delphi method, the opinions of experts in this field have been collected and summarized. According to the purpose, the research is one of the applied and developmental researches and in terms of implementation method, it is a descriptive survey. First, the initial conceptual model extracted from the subject and background literature by the meta-integration method has been refined by organizational experts using the Delphi method. Data collection tool was an open questionnaire and purposive sampling method was judgmental. In the quantitative part, the Delphi process was performed in three rounds, and the criterion for stopping the rounds was reaching the Kendall agreement coefficient to an acceptable level.The findings show that Permission Based Marketing indicators in Bank Mellat can be grouped into six categories: advertising effectiveness, information technology, marketing capability, customer satisfaction, continuity of customer relationship and customer attitude, which are more important in terms of attitude Customer, advertising effectiveness, customer relationship continuity, customer satisfaction, information technology and marketing capabilities.The results showed that the bank's commitment to the customer is one of the main reasons for permission based marketing,Keywords: Foresight, Permission Based Marketing, Delphi Technique, Banking scope Manuscript profile

Open Access Article

23 - Develop a Comprehensive Model for Evaluating the Factors of Electronic Marketing that Affect the Agile Supply Chain with the Approach of QFD in Iran Hamrah Aval operator
mohammad reza motadel maryam shariati vahidreza mirabi

10.30495/jmfr.2023.22500

Background:Today, agility is recognized as a characteristic of competition, so its use in the supply chain of many companies has expanded, but these companies need a way to adapt to the dynamic needs in the least Time consolidates a large amount of information and deliv More

Background:Today, agility is recognized as a characteristic of competition, so its use in the supply chain of many companies has expanded, but these companies need a way to adapt to the dynamic needs in the least Time consolidates a large amount of information and delivers it to different parts of the supply chain. E-marketing can be effective in solving this problem.Purpose:The purpose of this research is to"develop a comprehensive model for evaluating the factors of electronic marketing that affect the agile supply chain". Method:This research is applicational and descriptive-surveying with the modeling approach. The statistical population of this research consists of experts with common expertise in the field of IT and marketing in Hamrah Aval operator. The number of these people is 133, which was randomly selected.The questionnaire is used to collect the information, and the structural equation modeling approach, the one-sample t test, (AHP) approach and Quality Function Deployment approach,were used to analyse the data.Finding: The research results show e-marketing has an effect on supply chain agility and 7 factors, as the most effective e-marketing agents to respond to agility enablers and 7 tools the most effective e-marketing tools for budget allocation were identified and prioritized in order of weight.Conclusion: According to studies conducted in this field, no study has been conducted in relation to the present study. As a result, the proposed structure is presented as the first model that has the ability to be formulated and implemented according to the current variable situation. Manuscript profile

Open Access Article

24 - Designing a digital marketing model in new businesses based on the needs of the retail market
Mohammad Mehdi Sadr Hashemi Ebrahim Albonaiemi Mohammad Khoda Moradi

10.30495/jmfr.2022.66347.2654

The aim of this study is extract the digital marketing model in new businesses based on the needs of the retail market. The research method was qualitative-quantitative. In the qualitative part, data were obtained from interviews with 14 experts, business managers and m More

The aim of this study is extract the digital marketing model in new businesses based on the needs of the retail market. The research method was qualitative-quantitative. In the qualitative part, data were obtained from interviews with 14 experts, business managers and marketing professors, and were reviewed by contextual theory. Based on the qualitative analysis and data method of the foundation, 145 concepts have been identified in the form of 6 main themes including: 1) Factors affecting the digitization of marketing or causal conditions (including 3 organizer themes, 6 basic themes and 16 concepts), 2) The structure of digitalization of marketing or central phenomenon (including 1 organizing theme, 5 basic themes and 15 concepts), 3) areas affecting the digitization of marketing or contextual conditions (including 3 organizing themes) 7 basic themes and 22 concepts), 4) intervention factors affecting the digitization of marketing or intervening conditions (including 3 organizing themes, 8 basic themes and 25 concepts), 5) marketing digitization strategies or Strategies and strategies (including 5 organizing themes, 14 basic themes and 39 concepts) and 6) Consequences of marketing digitalization or consequences (including 4 organizing themes, 10 basic themes and 28 concepts) are categorized . These concepts in relation to each other have created a conceptual model of research. Then, in the quantitative part, based on the collected data, the model is examined by the method of structural equations, the results of which indicate that 95% confidence in the relationships between the variables is confirmed. Manuscript profile

Open Access Article

25 - Investigating the relationship between internal marketing and product quality through employee satisfaction
Alireza Meibodi.sani aliasghar hadizadeh mohammadreza bahramzadeh

10.30495/jmfr.2022.19499

Today, in order to satisfy customers and increase their loyalty, service and manufacturing institutions are always trying to create various competitive advantages, based on which, they have often made marketing research and quality improvement as the main focus of their More

Today, in order to satisfy customers and increase their loyalty, service and manufacturing institutions are always trying to create various competitive advantages, based on which, they have often made marketing research and quality improvement as the main focus of their research. The purpose of this study was to investigate the relationship between internal marketing and product quality due to employee satisfaction among employees and customers in the dough production company (instant dry yeast) with 360 employees, which has been done by descriptive and survey methods. The statistical sample of this study, which was selected from the dual statistical population of employees and customers, included 248 employees working in the factory and head office, as well as 355 customers of this product. To obtain this sample size for the customer population, the sampling method is based on the thumb rule and for the employee population, the simple random sampling method is used. The required data were collected by researcher-made questionnaires. In this study, SPSS software version 26 was used to describe information and model structural equations using Amos software version 24 to answer research hypotheses. The results of this study showed that there is a significant relationship between internal marketing and product quality due to employee satisfaction, which then the researcher made some suggestions based on this Manuscript profile

Open Access Article

26 - Designing and measuring the optimal pattern of referral advertising process in Iranian society
mahsa mosalla Vahid Reza Mirabi Hassan Esmailpur

Referral advertising allows brands to send their messages to their customers through people they trust. In referral ads, the customer receives the ad from someone he or she knows beforehand and gives him or her more confidence in knowing that the person in question is n More

Referral advertising allows brands to send their messages to their customers through people they trust. In referral ads, the customer receives the ad from someone he or she knows beforehand and gives him or her more confidence in knowing that the person in question is not the ad recipient. The purpose of the present study is to identify the factors influencing the likelihood of a customer being advertised and accepting referral advertising on the social network of Instagram. The research method is by nature in the category of Mixed Method (qualitative and quantitative). In the first stage, 8 variables were identified as influencing factors on the likelihood of advertising referrals through interviewing social network users on Instagram and analyzing interview codes with the Thematic Analysis approach: Social Media Characteristics, Product Characteristics, Intermediary Role, Consumer Demographic Characteristics, Content Characteristics, Reference Motivation, Brand Relationship Strength, and Interpersonal Relationship Strength. In the second phase, a questionnaire was developed and distributed to users of the social networking Instagram. A total of 334 questionnaires were collected and analyzed using structural equation modeling. The results showed that all these factors had a positive effect on the probability of referral and the probability of acceptance of the referral advertisement. Also regarding the moderating variables, the results showed that the two groups of youth and the gender of women had the most reaction to the model stimuli. Manuscript profile

Open Access Article

27 - Future Scenario Planning for the Impact of Organizational Excellence on Marketing Management in Universities
Vahidreza Mirabi Nassim Heidari Jalal Haghighatmonfared

10.30495/jmfr.2022.56706.2297

In this study, the future scenario of the impact of organizational excellence on marketing management in the field of universities was investigated. The statistical population of this study is the participants of specialists or experts. They need sufficient knowledge an More

In this study, the future scenario of the impact of organizational excellence on marketing management in the field of universities was investigated. The statistical population of this study is the participants of specialists or experts. They need sufficient knowledge and experience in the subject, willingness, sufficient time to participate, and effective communication skills. Statistical sample of this research 10 industry experts have been selected for interview. Data collection tools in this research, field research includes books, articles, the Internet or any appropriate scientific source and reference of experimental findings and questions from elites and experts in related fields (interviews). After the interview, the information was analyzed. The interview analysis method is theme analysis. Team analysis is a method of determining, analyzing, and expressing patterns (themes) within data. The main themes extracted from the current research are human resources, value management and competitor identification. In the first scenario, the outlook for the next 10 years of the Azad University in Iran will not be considered very favorable if the current situation continues. With the continuation of the current trend, the share of university students is very small due to its capacities in our country. In the second scenario (rapid growth and connection with the world) it is proposed that Iran connect with the global economy by attracting more students. The third scenario is balanced growth and connection with the world. A 30% increase in student enrollment is one of the goals of this scenario. Manuscript profile

Open Access Article

28 - Dynamic Analysis of Marketing Mix through Future Studies Approach
Samira Bekr Hormoz Mehrani Masoud Qorban Hosseini sedighe Tootian

10.30495/jmfr.2022.20263

Background: The essence of strategy is the comprehensiveness of thought and agility of choice. In today's world, where the most important components describing it are dynamism and uncertainty, observing the challenging factors, both inside and outside the organizations, More

Background: The essence of strategy is the comprehensiveness of thought and agility of choice. In today's world, where the most important components describing it are dynamism and uncertainty, observing the challenging factors, both inside and outside the organizations, not only makes it difficult to have a comprehensive look, but also makes the process of strategy development complex, and eliminates possible alternatives.Objective: The main purpose of this research is to enhance the learning of current behavior of the systems and to draw the future by scenario planning.Methodology: Future studies have been described as how to bring about the reality of tomorrow from the changes or stability of today. Scenario planning and simulation methods have been used to identify probable futures. This research has developed a model to determine the uncertain consequences of decision-making using dynamic methods, the expert’s judgment, and root causes, intermediate and main variables affecting the elements of new marketing mix in power plant services industry.Finding: The research model has been designed using system dynamics technique and Vensim software. The behavior of variables has been simulated using real figures of the industry and the interactions between variables and their effects on overall system have been evaluated and results extended to the future.Conclusion: The result of this research is the prioritization of the strategic elements of the marketing mix, providing model for evaluating their situation and proposing solutions for reviewing or strengthening marketing strategies in the industry mentioned taking into account the simulation results. Manuscript profile

Open Access Article

29 - Fourth Dimensional Model for Boosting Electronic Marketing of Future Conversational Industries at 1404 Horizon (Focusing on Electronic Marketing Mix of Zanjan Province)
babak molaei Afsaneh Zamanimaghadam Firozeh HajialiAkbari

10.30495/jmfr.2022.20718

AbstractThe purpose of this study was to provide a four-dimensional model for strengthening the electronic marketing of the future transformative industries at the 1404 horizons (focusing on the electronic marketing mix of Zanjan province). The method of this research i More

AbstractThe purpose of this study was to provide a four-dimensional model for strengthening the electronic marketing of the future transformative industries at the 1404 horizons (focusing on the electronic marketing mix of Zanjan province). The method of this research is based on the type of purpose, mixed, applied and exploratory method in a survey method. The validity of the research is based on the construct validity and reliability of the questionnaire by the Cronbach's alpha method (0.735).The statistical population of this study was 600 people in the qualitative section of the academic experts and managers and experts of the Jihad-e-Agriculture Organization of Zanjan Province, and in the quantitative section, experts of Jihad-e-Agriculture Organization of Zanjan Province, 600 people. Using simple random sampling method, a statistical sample was used. The Cochran formula was used to determine its volume and distributed and collected based on 234 questionnaires. Also, descriptive statistics and inferential statistics were used to analyze the data. Independent T-test was used to identify the effective components and compare the existing and desired status, and Friedman's test was used to rank the identified components with the help of Excel and SPSS software. Is.Dimensions, components and indicators of electronic marketing in the transformation industry focused on the electronic marketing mix: price (payment method, discount, price based on value, auction and advertising); in the end, according to the results of the research, applied proposals for presentation Has been. Manuscript profile

Open Access Article

30 - A Futurology-Based Study into the Key Factors Affecting the Competitive Advantage with an Emphasis on Social Marketing (Case Study: Refah Bank Staff)
mahdi karimian kakolaki Mohammad Haghighi abdolkhalegh gholami chenarestan olia

10.30495/jmfr.2022.20721

This research took a futurology-based approach to study and analyze the key factors influencing the competitive advantage with an emphasis on social marketing in Refah bank staff. The study was of applied type in terms of its purpose and of descriptive type in terms of More

This research took a futurology-based approach to study and analyze the key factors influencing the competitive advantage with an emphasis on social marketing in Refah bank staff. The study was of applied type in terms of its purpose and of descriptive type in terms of data collection. The six hypotheses used in this study were taken from a conceptual model which was obtained in a qualitative research. Further, the data was gathered via a researcher-developed questionnaire. The statistical population of the study included 200 mangers and experts of Refah bank. The sample of the study also consisted of 127 managers and staff done by gorjesi and Morgan table through clustering method. For validity check, face and content types of validity were checked and for reliability, Chronbach alpha was used. Given the low number of participants, PLS, which is a variance-based technique for path modeling, was employed to analyze gathered data. The obtained results of the study confirmed all of the hypotheses. Accordingly, it could be concluded that the key factors influencing the competitive advantage for Refah bank staff are “social responsibility”, creating confidence and welfare for customers”, “implementing customer–oriented policies”, and “emphasizing on customers’ fidelity and satisfaction” through purposive marketing and green marketing methods. Manuscript profile

Open Access Article

31 - The Factors, Antecedents and Consequences Affecting on Formulating Political Marketing Strategies
Hamidreza Teymori Kambiz Shahroodi Ali Esmaeilzadeh Moghory Farzin Farahbod

10.30495/jmfr.2021.19489

The purpose of this study is to identify the factors, antecedents, and consequences that effect on the formulation of political marketing strategies through the study of the literature. To accomplish this goal, systematic literature review is applied to collect and inve More

The purpose of this study is to identify the factors, antecedents, and consequences that effect on the formulation of political marketing strategies through the study of the literature. To accomplish this goal, systematic literature review is applied to collect and investigate the previous studies; the main focus of this method is integrating automated and manual search strategies which cover 19 related research papers published in the area of "formulating political marketing strategies" for the period from 1995 to 2018 for English articles and 1392 to 1398 for Persian articles. Explaining the main issue in the field of candidates' political actions without identifying and determining the relationships between them is almost difficult and far from the underlying facts. The research findings show that advertising, voter segmentation, and the creation, maintenance and promotion of long-term relationships and competitive analysis have the most frequency among the factors influencing the formulation of political marketing strategies. Manuscript profile

Open Access Article

32 - Providing a business model for Techno-markets in the field of renewable energy
shahrzad hoshmandynia karim hamdi Sirajeddin Mohebbi afsaneh Zamani Moghaddam

10.30495/jmfr.2022.59993.2439

Business models are the basic structures of how companies are created, marketed, developed and infiltrated, as the engine of any country's economy. They determine the pace of economic growth and resource consumption. Business models, in addition to the number and type o More

Business models are the basic structures of how companies are created, marketed, developed and infiltrated, as the engine of any country's economy. They determine the pace of economic growth and resource consumption. Business models, in addition to the number and type of jobs available, also determine the quality and price in the market, the quality of communities and life. Research shows that search practices are an important part of the innovation process. Innovative knowledge theory based on advanced statistical techniques (Bayesian inference duplicate) shows that start-ups rely heavily on multiple external sources for in-depth and extensive search when introducing new business models, when innovating products and processes. This deep and extensive external search for business model innovation (BMI) is important because when introducing new business models that rely more on business rather than technical or implicit knowledge, the model seeks to explore knowledge of corporate activity.Business models are the basic structures of how companies are created, marketed, developed and infiltrated, as the engine of any country's economy. They determine the pace of economic growth and resource consumption. Business models, in addition to the number and type of jobs available, also determine the quality and price in the market, the quality of communities and life. Research shows that search practices are an important part of the innovation process. Innovative knowledge theory based on advanced statistical techniques (Bayesian inferenc Manuscript profile

Open Access Article

33 - Evaluation of accordance between organization strategy with marketing strategy in top ranking company of Iran food industry
Nasser Poursadegh S. Yalda Sekhavati

Strategic accordance is defined as proper and timely implementation of informationtechnology in accordance with business strategies, points and needs.Review of literature shows a positive interaction between competitive strategies, informationtechnology and proper funct More

Strategic accordance is defined as proper and timely implementation of informationtechnology in accordance with business strategies, points and needs.Review of literature shows a positive interaction between competitive strategies, informationtechnology and proper function of the organization. Managers, who succeeded to integrate thesestrategies, emphasize on the vital role of this integration.This study examines the effect of congruity between organizational and marketing strategies,based on miles –snow classification (defensive, analytical and prospective strategies). After thisclassification, ideal profiles for each of these strategies are proposed. 10 top ranking companiesin the field of food industry comprise the study population, which were analyzed via 60questionnaires.Two main questionnaires including 15 and 18 questions were designated to test theories insurveillance section. Cronbach's alpha co efficient for reliability of result was 0.786. Piersontest was used to evaluate factors involving data process. Finally relationship between strategicaccordance and proper function of the organization was evaluated. Manuscript profile

Open Access Article

34 - An investigation of the smoothing of financial Ratios by management and the effect on decision users
R. Shabahang M. Hemmat far

The study investigates the smoothing of financial ratios by management and the effects offinancial in formation in accepted companies population in tehran securities exchange.In the study using deductive, inductive approach, firstly with expressing theoritical concepts More

The study investigates the smoothing of financial ratios by management and the effects offinancial in formation in accepted companies population in tehran securities exchange.In the study using deductive, inductive approach, firstly with expressing theoritical concepts andfirst model going toward details of study (Financial statement) ends to inductive result and statistictests.It is disscused two hypothesis in the study, according to theorical bases: which the first oneinvestigates existence financial ratio smoothing and the second one smoothing Analysis of variance(ANOVA) statistics method is used.For testing the first method panel data multiple regression is used For testing second hypothesies.Testing the first hypotesies indecated that financial ratios smoothing behavior in 5% significantlevel for some under the study years (76-81) observed for the most of the investigated.Financial ratios the second hypothesis indicated that the mentioned factors on smoothing index ofsome investigeted financial ratios were efficacious.Among these effective factors the most power Full Factors on financial ratios smoothing indexhas been Agency debt, and the most weak factor has been the size of company. Manuscript profile

Open Access Article

35 - Evaluation of accordance between organization strategy with marketing strategy in top ranking company of Iran food industry
Nasser Poursadegh S. Yalda Sekhavati

Strategic accordance is defined as proper and timely implementation of informationtechnology in accordance with business strategies, points and needs.Review of literature shows a positive interaction between competitive strategies, informationtechnology and proper funct More

Strategic accordance is defined as proper and timely implementation of informationtechnology in accordance with business strategies, points and needs.Review of literature shows a positive interaction between competitive strategies, informationtechnology and proper function of the organization. Managers, who succeeded to integrate thesestrategies, emphasize on the vital role of this integration.This study examines the effect of congruity between organizational and marketing strategies,based on miles –snow classification (defensive, analytical and prospective strategies). After thisclassification, ideal profiles for each of these strategies are proposed. 10 top ranking companiesin the field of food industry comprise the study population, which were analyzed via 60questionnaires.Two main questionnaires including 15 and 18 questions were designated to test theories insurveillance section. Cronbach's alpha co efficient for reliability of result was 0.786. Piersontest was used to evaluate factors involving data process. Finally relationship between strategicaccordance and proper function of the organization was evaluated. Manuscript profile

Open Access Article

36 - The predictive ability and information content of aggregate earnings beyond disaggregate earnings
R. Shabahang Z. Lashgari

The predictive ability and explanatory power of an aggregate model of reported earnings is compared to adisaggregated model of reported earnings by examining their associations with contemporaneous stockreturns and future earnings. The change in annual reported earnings More

The predictive ability and explanatory power of an aggregate model of reported earnings is compared to adisaggregated model of reported earnings by examining their associations with contemporaneous stockreturns and future earnings. The change in annual reported earnings is disaggregated into changes in revenue,operating margin, and other expenses in order to examine whether they individually and jointly conveyinformation about future earnings that is not reflected in aggregate earnings and whether this incrementalpredictive ability is reflected in security prices.This study contributes to the information content literature in two ways. First, it examines the informationand valuation link between the operating income components of reported earnings and future earnings andstock returns. Second, the empirical analysis is conducted on an industry basis and over a eight-year periodto examine how the predictive ability and information content of earnings and its components vary acrossindustries and over time.The results indicate the following. First, changes in revenue, operating margin, and other expenses (thedisaggregated model) jointly have not predictive ability and information content beyond the change inaggregate reported earnings with respect to one-year ahead annual earnings and contemporaneous annualstock returns. Second, the predictive ability and, information content of these earnings components as well asaggregate earnings varies across industries and varies over time Manuscript profile

Open Access Article

37 - Past, Present and Future of Marketing Practice: A critical Analysis
Pejman Jafari

Marketing consists of two different spheres including theoretical and practical. Although, theacademic aspect is quite new not more than a century but the practical aspect exists from thefirst of business history. This article is trying to introduce one of theoretical a More

Marketing consists of two different spheres including theoretical and practical. Although, theacademic aspect is quite new not more than a century but the practical aspect exists from thefirst of business history. This article is trying to introduce one of theoretical attempts inmarketing practice.Present research is based on a critical review on typology study of contemporary marketingpractice which was developed by Coviello et al (1997) and has come to this result that if we aresupposed to have such classification scheme, a deep modification would be vital for applying indeveloping countries like Iran. Manuscript profile

Open Access Article

38 - Futuristic Studies the process of commercializing technology and its method in the Techno-market, the platform for innovative technology exchange
Shahrzad Houshmandynia Nadereh Najafizadeh

Scientific and technological advancements affect countries in all aspects of human life and terms of socio-economy, culture, politics and environment so increasingly that many plans would be outlined to strengthen the supply and demand for technology. Techno-market is a More

Scientific and technological advancements affect countries in all aspects of human life and terms of socio-economy, culture, politics and environment so increasingly that many plans would be outlined to strengthen the supply and demand for technology. Techno-market is a mechanism that expedites the development operations of theology specially advanced technologies. Despite the importance of technology to the domestic industries, and recent financings for research and development of new technologies, informal evidence indicates an infelicitous technical cooperation among industries. Nevertheless, innumerous technologies have been developed in various departments as the enterprises need different technologies. Evidence indicates that the previous experiences of applying techno-market has not been much successful and economic exploitation of technology has not been materialized, either. So present research end eavors to specify effective factors on success or failure of techno-market and present solutions and patterns to develop techno-market functions such as increasing the profitability of enterprise technology exchanges, and helping departments, organizations, and domestic industries appoint these solutions. Manuscript profile

Open Access Article

39 - Examing the Importance of Brand Equity for Customer Loyalty in the Food and Beverage Industries in Iran
M. Bamenimoghadam K. Hidarzadeh H. Mehrzadi

Business organizations in B2B markets create strategies for attracting customers and gaining theirloyalty.This paper examines the importance of brand equity for customer loyalty in the food and beverageindustry of Iran. This study evaluates satisfaction, value, trust, r More

Business organizations in B2B markets create strategies for attracting customers and gaining theirloyalty.This paper examines the importance of brand equity for customer loyalty in the food and beverageindustry of Iran. This study evaluates satisfaction, value, trust, resistance to change, affect, and brandequity in relation to behavioral and attitudinal loyalty. The results show that attitudinal loyalty isrelated with trust , satisfaction, and brand equity only. Manuscript profile

Open Access Article

40 - An Examination of the Effect between Trust, Commitment and Relationship Quality In the Retailing Industry (Shahrvand Chain Stores)
K. Heidarzadeh E. Mollaei

Attempts to examine the concepts of Trust and Commitment, on two levels of Retail Relationships: theSalesperson level as well as the Store level, and test their impact on Relationship Quality. Based on a reviewof the literature, a conceptual model has been developed tha More

Attempts to examine the concepts of Trust and Commitment, on two levels of Retail Relationships: theSalesperson level as well as the Store level, and test their impact on Relationship Quality. Based on a reviewof the literature, a conceptual model has been developed that links Trust and Commitment to RelationshipQuality. A number of research hypotheses have been formulated to examine the relationships proposed. Themain variables include: Salesperson Trust, Store Trust, Salesperson Commitment, Store Commitment andRelationship Quality.This article presents the result developed and discusses some empirical findings from a survey ofShoppers in Sharvand Chain Stores setting in Tehran. In particular, the two levels of relationships(Salesperson and Store level) are examined from the Customer’s Perspective, using Path Analysis (SPSS).The findings in this study indicate that for the establishment of higher levels of Relationship Quality in aCustomer-Salesperson Retail Relationship, it is very important that a customer has a high level of Trust inthe Salesperson and feels committed to the Salesperson. The importance of Commitment in RetailRelationships (Customer-Store) is stressed by its strong relationship with overall Relationship Quality.Consequently, Salesperson Trust rather than Store Trust is a significant predictor of overall RelationshipQuality. Despite that, Customers’ Interactions with the Salesperson are likely to shape their perceptions ofRelationship Quality to a certain extent. This implies that Trust and Commitment in the Salesperson is likelyto have some indirect effect on Trust and Commitment in the Retail Store. Concludes with a discussion ofthe implications of the study and provides directions for future research. Manuscript profile

Open Access Article

41 - Financial Market Forecasting Methods under Structural Break
Frozandeh Jafarzadehpour Amir Nazemy Alireza Asadie

Financial market forecasting particularly stock market forecasting is a considerable debate that confront to forecast failure and model break down when structural breaks in trends occur.  This paper discusses the modeling to predict stock return under structural br More

Financial market forecasting particularly stock market forecasting is a considerable debate that confront to forecast failure and model break down when structural breaks in trends occur.  This paper discusses the modeling to predict stock return under structural breaks and investigate new approaches of forecasting in this condition. This study proposes a taxonomy for research area in forecasting under structural breaks to suggest further studies. We use literature survey as methodology of the research and categorizes the methods, models, and results of the recent researches in stock market forecasting. Consequently, it provides three categories of strategies to forecast stock return under structural breaks. First strategy, called economically motivated model restrictions, uses financial theories as signs to adjust the parameters of models in out-sample periods. Second strategy, known as regime shift, uses a Markov chain transition matrix to model structural breaks in time series. Third strategy applies mix of quantitative models and qualitative surveys to predict future of financial markets. The proposed strategies are applicable in Tehran stock exchange under uncertainty conditions. Manuscript profile

Open Access Article

42 - The evaluation of relationship between customer value and customer relationship management performance
K. Heidarzadeh A. Zendehdel Ali Hossin Soltani

Current studies (2004) show a potential challenge between customer management relationship(CRM) and customer value in achieving superior performance. In fact one of the main obstacles inassessing the performance of CRM is not knowing "factors which create superior custo More

Current studies (2004) show a potential challenge between customer management relationship(CRM) and customer value in achieving superior performance. In fact one of the main obstacles inassessing the performance of CRM is not knowing "factors which create superior customer valueand process of offering this value to customers." The focus of this study is on "the effects ofdimensions of customer value on tangible and intangible functions of CRM on Modeiran Company(the exclusive representative of LG monitors.)"The information of statistical society, the buyers of the products of this company, on the first halfof the year 1384 was studied on the basis of available data. Moreover, using a questionnaire,customer information was gathered.The main variables include: performance value, social value, emotional value, perceivedsacrifices, loyalty to brand, customer satisfaction, and the performance of CRM. The type of presentstudy is correlational investigation with applied and sectional nature.According to the results, "perceived sacrifices" do not have a direct and negative (reversed)relationship with variables of the performance of CRM on the basis of customer behavior, customersatisfaction and customer loyalty. In other words, the increase of material and immaterial losses,due to buying LG monitors did not lead to decrease of loyalty or satisfaction, which is the result ofthe quality of the services and products. This study has revealed a direct and positive relationshipbetween emotional and social values with the performance of CRM on the basis of customerbehavior. This shows the popularity of LG monitors in Iran's market and customers' satisfaction ofthis product. Manuscript profile

Open Access Article

43 - Investigation the Role of Country of Origin (COO) on Evaluation Consumer about Foreign Product
K. Heidarzadeh M. Sanati

The growth of global competition and the necessity of attention to international matters led thisresearch to engage in one of major subjects of International Marketing fields as “Country of Origin”(COO).This research, in frame of an explorative study assesse More

The growth of global competition and the necessity of attention to international matters led thisresearch to engage in one of major subjects of International Marketing fields as “Country of Origin”(COO).This research, in frame of an explorative study assessed the role of COO in consumer’s evaluationabout foreign products. In this way, consumers’ attitude specified about five different countries,including Japan, Germany, France, South Korea and China. The results show that based on COO,consumers’ attitude for foreign product attributes were different, and, just in a few from theseattributes the differences between countries were not significant. Also the results indicate that whenbuying, consumers give the highest priority to Germany (68.2%). but, with knowing the special typesof products, they prefer the German cars or Japanese home appliance . In Hygienic and Cosmetics theygive the priority of first to France, second to Germany and at last Japan and in automobile to Germany,Japan and France respectively.Furthermore, in this research the effect of demographic variables were considered too. Manuscript profile

Open Access Article

44 - Survey of the Impacts of Effecting Factors on Consumers’ Attitude & Behavior and their effects on FMCGs Company's Future Decisions about Brand Extension Strategy
Abbas Saleh Ardesteni Behrooz Ghasemi Samaneh Parsa

In this article we want to find factors which affect on brand extension success, in order we can examine effecting local factors that help FMCG`s Iranian companies introduce their new products whit this strategy. So, the aim of this paper is study the effect of factors More

In this article we want to find factors which affect on brand extension success, in order we can examine effecting local factors that help FMCG`s Iranian companies introduce their new products whit this strategy. So, the aim of this paper is study the effect of factors such as: "self-connection, quality, nostalgia, marketing activities & brand features" on attitude & behavior of a consumer about a product with an extended brand; & also the effect of attitude on behavior. Therefore, we analyze consumers` reaction about an assume product with Parjak extended brand (low-fit) & a real product with Taj extended brand (high fit). In this descriptive-survey article, for gathering data we use a questionnaire. Findings among others indicate that: Parjak: (which doesn't have extending experience & in this paper it`s extended product is assumed –low fit): "Self-connection, quality, nostalgia, & brand features" affect on "behavior" & "self-connection, & quality" affect on consumer`s "attitude". Taj: (which has extending experience & in this paper it`s extended product is real–high fit): "Self-connection, quality, nostalgia, &, marketing activities" affect on "behavior" & "self-connection, & quality" affect on consumer`s "attitude". Manuscript profile

Open Access Article

45 - Navigational Characteristics Effectiveness of Web Sites on Consumer Behavior and Pre-Purchase Intentions
K. Hamdi K. Heidarzadeh B. Khodayari

As internet usage increases world wide, one important objective of firms on the web is effectivecommunications with consumer.This study looks at the factors that can affect customers’ purchase & sale website, and it models the behaviorof consumers when they ar More

As internet usage increases world wide, one important objective of firms on the web is effectivecommunications with consumer.This study looks at the factors that can affect customers’ purchase & sale website, and it models the behaviorof consumers when they are confronted with the navigational characteristics of an internet site. The model ofconsumers’ web navigational behavior designed by Marie-odile Richard and Ramdas Chandra are taken intoaccount to empirically test. Factors in this study are:Challenge, skills, Interactivity, Reasons to visit a website, need for cognition, optimum stimulation level,Navigational cues, site involvement, Exploratory behavior, Attitudes toward the site, pre Purchase intentions.The data were collected online from the home page of on Iraneservice site.We use structural equations modeling to test 10 major hypotheses and 28 sub hypotheses. Statistical analysisof this research is done using Lisrel& SPSS software.The findings generally indicate, what type of consumers (according to their skills, challenge, need forcognition, optimum stimulation level, etc.) are more likely to seek product related information from theinternet, what is the influence of navigational characteristics, and under what circumstances the engage inthis activity (reasons to visit a web site).In addition, with know the positioning of information search in the buying decision process, if marketers canidentify which consumer segments in their market niche rely more heavily on navigational characteristics,and how to decrease the difficulty of navigating on their site for novice surfers. Manuscript profile

Open Access Article

46 - Financial Trend Analysis under environmental changes
Foroozandeh Jafarzadehpoor Amir Nazemi Alireza Asadi

Trend analysis is an important part of futures studies that has been done by various methods. These methods of analysis is usually performed under continuity condition. If the changes occur outside the field of study that led to the discontinuation of the process, there More

Trend analysis is an important part of futures studies that has been done by various methods. These methods of analysis is usually performed under continuity condition. If the changes occur outside the field of study that led to the discontinuation of the process, there will not be possible to predict based on statistical models. In other words, the gap caused by environmental changes are a cause of discontinuity therefor parameters of quantitative models that are designed to extrapolate trends, lose their effectiveness. In this paper, the issue of the discontinuity of financial market trend with regard to the environmental changes is studied and the semi-quantitative method to identify the breaks in the financial trends is provided. To do this, the Delphi method to identify the possibility of environmental changes and their impact on the trends is used. The results show that the three breaks has occurred in the trend of stocks of the power industry companies in Tehran exchange market. Manuscript profile

Open Access Article

47 - Analyzing the reasons for unpopularity of ATM cards in Tehran and introducing an appropriate framework to increase the use of these cards
D. Venus M. Mokhtaran

 The main purpose of the survey is to analyze why ATM cards are not so welcomed, and also tomaintain and increase the number of the users of such cards. The theoretical framework of theresearch is based on Marketing Mix of (7P) services and according to this, seven More

 The main purpose of the survey is to analyze why ATM cards are not so welcomed, and also tomaintain and increase the number of the users of such cards. The theoretical framework of theresearch is based on Marketing Mix of (7P) services and according to this, seven (7) hypotheseshave been presented and appropriate statistical analyses have been conducted to confirm or rejectthe hypotheses.The research is a descriptive survey.The statistical population consists of the users and non-usersof ATM cards in Tehran during 1382, and by distributing 400Questionnaire between the visitors of the bank, a sample of 120 subjects of non-users and anothersample of 140 subjects of users have been classified .Cronbach Alpha quotient has been used to determine the reliability of the questionnaire, whichwas %84 .Median test, Mean intensity, One way analysis, Cruscal-Wallis, Friedman, Scheffe havebeen used to test the hypotheses. According to the result of the statistics, variable of Process wasgraded the first, variable of Place and Personnel were graded the second, variable of Product gradedthe third. variable of Price graded the forth, and variable of Promotion and Physical evidencegraded the fifth, and accordingly, an example has been introduced which presents the appropriatesolution for the use of Iran’s Banking system. Manuscript profile

Open Access Article

48 - Estimating Portfolio Market Risk Based on Value at Risk (VaR)
M. Khalili Araghi S. Hashemi

Considerating the day by day ever changing environment and economic systems factors, every day, differentrisks influence on finance structure of financial institutions. Incremental trend of globalization phenomenonin financial markets, internationalization of economy, f More

Considerating the day by day ever changing environment and economic systems factors, every day, differentrisks influence on finance structure of financial institutions. Incremental trend of globalization phenomenonin financial markets, internationalization of economy, financial innovations and create new financialinstruments, as well as the vast and fast derivative products development, understanding of the effect of themarket circumstances in firm’s situation is powerful more than ever.Therefore, market risk is the important point of view for market players. Market risk is kind of risk thatarises in market. It includes several kinds of risk such as: product and stock price risk, bull-bear market risk,exchange rate risk and etc.In this paper, we want to answer this question that “how market risk of portfolio can estimate whit value atrisk mode”. this research based on special manner of data gathering called correlation research. VaR is thestatistical measure of the risk that estimates the maximum loss that may be experienced on a portfolio with agiven level of confidence. In this article, at first, we considered the importance of risk management, and thenexplain the role of market risk in financial market of our country. In continue, we will presentation theefficient instrument for calculate portfolio market risk management. Finally, we will calculate amount ofportfolio VaR for an investment company as a case study. Research outcomes indicate that sevenpercentages from capital or value of portfolio tantamount to 11 millions Rials, exposure at market risk.Whereas this measure specify amount of company’s value at risk for financial managers, operate better thanpast models. Manuscript profile

Open Access Article

49 - Export Market Orientation as a strategy of international organization’s success with inter organizational relationship approach
Mahsa Sadat Marashi Abdolrahim Rahimi

This study is about Export Market Orientation as key of international organization’s success with inter organizational relationship approach. Inter organizational relationships can help companies to use their maximum strengths to appear better products, services More

This study is about Export Market Orientation as key of international organization’s success with inter organizational relationship approach. Inter organizational relationships can help companies to use their maximum strengths to appear better products, services and new ideas. Success of active companies depends on the organization’s strategic orientation and this success is related to market-orientation. In this research, we try to express the impact of interorganizational relationships on export market orientation and export performance. Statistical data of the research are collected by questionnaire which distributed among the export managers and experts in macaroni exporter Companies in Iran. The techniques of confirmatory factor analysis and the technique of structural equations modelling are used. Results show that inter organizational relationships have a positive effect on export market orientation and export performance. Inter-organizational relationships are motive forces for market oriented behavior in organization. Organization must concentrate on these relations to improve their performance. Manuscript profile

Open Access Article

50 - The Domain of Marketing Definition Entrepreneurial Proclivity or Market Orientation?
H. Nikoomaram K. Heidarzadeh

The  recent  literature  suggestes  a  potential  tension  market  orientation  between  and  entrepreneurial  proclivity  in  achieving  superior  business  performance . This  is More

The  recent  literature  suggestes  a  potential  tension  market  orientation  between  and  entrepreneurial  proclivity  in  achieving  superior  business  performance . This  is  unsettling  for  marketers , because  it  could  mean  that  being  market  oriented  is  detrimental  to  a  firm  that  is  also  trying  to  be  entrepreneurial  and  successful . To  examine  this  unnerving  potential , the  authors  investigate  structural  influences  (both  direct  and  indirect ) of  entrepreneurial  proclivity  and  market  orientation  on  business  performance . The  results  indicate  that  entrepreneurial  proclivity  has  not  a positive  and  direct  relationship  on  market  orientation  but  also  an  indirect  and  positive  effect  on  market  orientation  through  the  reduction  of  departmentalization . The results  also  suggest  that  entrepreneurial  proclivity  s performance  influence  is  positive  when  mediated  by  market  orientation , but  negative  or  nonsignificant  when  not mediated  by  market  orientation . Manuscript profile

Open Access Article

51 - Analysing the Market Orientation’s Effects on Economic Performance in Insurance Companies
M. A. Abdolvand, K. Heidarzadeh H. Manafi

The question of why some service organization are able to achieve superior performance continues toattention from both academics and practitioners. There are two key aspects to this question :1- what are the sources of advantages that are important in achieving superior More

The question of why some service organization are able to achieve superior performance continues toattention from both academics and practitioners. There are two key aspects to this question :1- what are the sources of advantages that are important in achieving superior performance in serviceorganizations2- and how are these sources of advantages converted into superior performance.In the service context, organizational culture and vision are particularly important. However, threemarket-related sources of advantages which marketing literature has largely focused on, are marketorientation, branding and innovation.Market orientation can be defined as a strategy used to reach a sustainable competitive advantagebased on the generation and use of information within organization, and on the selection of markets tobe satisfied. In this framework, we believe that competitive advantages results from the use marketorientation philosophy in an organization. Sustainability is achieved because the performance of themarket orientations’ behaviours requires complex organizational knowledge that cannot easily beimitated by competitors.Market orientation in an insurance industry is a business culture that is geared to providing ongoingsuperior products and services to the customers in that industry.The current work aims to analyze the effects of relationship and service – quality orientation andloyalty on market and economic performance and their mediating role in the relationship betweenmarket orientation and economic performance .In order to test the hypotheses proposed, an empirical analysis for insurance company was conducted.Therefore, the behavioural pattern of a sample population of Parsian insurance’s agents in Iran, and inrelation to factors influencing the extent of economic performance, were considered, so to correlate theeffect of each variable factor with the outcome.Within the context, both exploratory and practical research methodologies were utilized to arrive atconclusive data that in alliance with the structural equation model to effectively attest a meaningfulcorrelation between the outline influential factors and the real extent of the effect of market orientationon economic performance .This work integrates market orientation philosophy with relationship marketing and service qualityand loyalty as related drivers of the forms performance. Manuscript profile

Open Access Article

52 - On the Behavioral Difference Between Institutinos and Individuals Investors after the Weekend
M. Khaliliaraghi F. Rahnamaye roud poshti A. Joudaki

This paper compares the trading patterns of individuals and institutions investors during the datefollowing the weekend. The comparison is based on transactions of a large sample of investors who dosell and purchase stocks for 166 weeks in a major brokerage hall in Tehr More

This paper compares the trading patterns of individuals and institutions investors during the datefollowing the weekend. The comparison is based on transactions of a large sample of investors who dosell and purchase stocks for 166 weeks in a major brokerage hall in Tehran from 2004 Mar. 27th to2007 Feb. 5th.This paper is based on applied goal and on the basis of data collecting is casual comparretive, due tocomparison survey of investor’s behavior before and after weekend.We find that weekends influence both individuals and institutions investors, however they affect themin opposite directions.Individuals increase both their buy and sell accctivities after weekend.On the other hand institutions tend to perform fewer buy as well as sell trades after the weekend, butunlike individuals, the drops in their activity are almost the same for buy and sell trades.We find out collectively volume of transaction institutions investors is more than individuals becauselots of exchanges are dedicated to them. Manuscript profile

Open Access Article

53 - Study and Effectiveness of Marketing Mix (Service) on Customer Relationship Management (Especial Ref. to Insurance Industry )
V. R. Mirabi

Insurance industry is one of the most valuable industry in every society that causes development'scountry. Today in all developed country insurance plays an important role in development of countries, because they believe that insurance plays an important role in all pa More

Insurance industry is one of the most valuable industry in every society that causes development'scountry. Today in all developed country insurance plays an important role in development of countries, because they believe that insurance plays an important role in all part of economy and bycompensation damages of doing economic and developed activities of society increase investmentmotivation. In other word, Insurance industry as a collection of economic agencies consider cost andbenefit and in optimum point should prepare the best services by the least of cost that it leads to fastermovement of country development . One of the characteristic of insurance companies is being it's vitalrole in financial matters that makes dynamic movements or changes in growing and developing capitalmarket , beside in they prepare security in all economic activities via corporation and using financialsources . In spite of fundamental and important role of Insurance industry in financial market , activeentities in this markets don't have cohesiveness and integration and they manage process traditionallythat causes effects on other economic parts. Insurance industry partnership in capital market in Iran incomparison of other developing and developed country shows that it can increased between 30% -100% . We can use marketing techniques to improve Insurance industry in Iran by considerationpotential capabilities in Insurance industry in Iran. Manuscript profile

Open Access Article

54 - Future Scorecard in Strategic Foresight Context
Saeed Khazaee Sahneh Mehran Aslaniyan

Context: Scenarios have traditionally been used to describe the possibility of replacing future developments in the external environment, which are then used to assess the current strategy and develop future strategies. However, with a shift in focus away from the marke More

Context: Scenarios have traditionally been used to describe the possibility of replacing future developments in the external environment, which are then used to assess the current strategy and develop future strategies. However, with a shift in focus away from the market-based paradigm towards a resource-based view of strategies, scenarios can also be used to describe alternatives for internal development paths of an organization. Then, these two types of scenarios can be systematically developed and used as significant features of an early strategic warning system (Future Scorecard). This research tries to provide a systematic approach towards strategic foresight by combining internal scenarios (resource-based view) and external scenarios (market-based view) within a mechanism called the future scorecard that can be used to describe alternative ways of internal development in organizations. By studying existing literature, as well as numerous examples, tries to develop the concept of future scorecard. The findings suggest that the external (market-based) and internal (resource-based) approach to building an early strategic warning system should be combined. Objectives: This research tries to provide a systematic approach towards strategic foresight by combining internal scenarios (resource-based view) and external scenarios (market-based view) within a mechanism called the future scorecard that can be used to describe alternative ways of internal development in organizations. Methods: By studying existing literature, as well as numerous examples, this research tries to develop the concept of future scorecard. Finding and conclusions: The findings suggest that the external (market-based) and internal (resource-based) approach to building an early strategic warning system should be combined. It also showed that the future scorecard includes performance indicators, change indicators, critical market indicators, and strategy premises Manuscript profile

Open Access Article

55 - Evaluation of Direct Marketing Application in Non-profit Services Organizations (Case Study: Karaj’s Art Organizations)
M. A. Abdolvand K. Heidarzadeh M. Najafi pirasteh

In the present competitive world of today, marketing people are looking for customers. One of theimportant communication means in business is promotion wich one of the tools is direct marketing. Asscience and technology progressed, direct marketing has extend more. As u More

In the present competitive world of today, marketing people are looking for customers. One of theimportant communication means in business is promotion wich one of the tools is direct marketing. Asscience and technology progressed, direct marketing has extend more. As using direct marketingmethods are cammon is developed countries, and they are also used in service organizations and nonprofitinstitutions, in this research the use of these means in non-profit servise organizations isanalyzed.This research is based on practical and mensurable methods and it is limited to istatisticpopulation of art organizations in Karaj in 2009. More over a number of software including SPSSStatistics 17, LISREL 8.54, SPLS M3 are used for analyzing the data.The data is gathered and proccesed via questionaries and the results are as following:The bigger the size of an art organizations is, the higher the degree of marketing effort will be; but ithas no effect on formalization of the organization.The formalization of an art organization has no effect an external integration; however, it is directlyrelated to managerial self confidence, marketing effort, and direct marketing implementation. Thehigher the managerial self confidence is, the better the direct marketing implementation will be. Thereare no relation between marketing effort and direct marketing implementation and seson-ticketsubscription; however, marketing effort causes the increase of sales performance and fundrisingperformance. Manuscript profile

Open Access Article

56 - Application of MPT & PMPT in Evaluation of Risk ( Financial-Marketing Approach to Iran Cement Industry )
H. R. Vakilifard J. Barzigar

According to Modern Portfolio Theory , the total risk dividend into two types : uncontrollable risk( systematic risk ) and controllable risk ( unsystematic risk ) . therefore , determining of systematicrisk and comparing it with unsystematic risk can assist cement Co. m More

According to Modern Portfolio Theory , the total risk dividend into two types : uncontrollable risk( systematic risk ) and controllable risk ( unsystematic risk ) . therefore , determining of systematicrisk and comparing it with unsystematic risk can assist cement Co. managers & shareholders .In the reality word , shareholders decide about financial assets based of post modern portfolio theory(PMPT) , so comparing of different risks through undesirable risk creates realler results. So, in thisresearch , In the first process , is done the quantitative evaluation of cement risks with the financialapproach and in the result of it cleared that in the research time territory , the undesirable risk of thecement co. portfolio, in every years, was more than the risk of the market co. portfolio and alsorecognized that unsystematic risk of the cement companies is more than their systematic risk .So , the most of the risk that affecting the cement co. returns is rise of the internal factors , such as :the company management or cement industry and the external factors , such as : market factor has hadthe low affect on the risk of the cement co. portfolio returns and the reason of it is that the allgovernments is accepted the cement supply in every conditions and so , the cement industrial is noteffected of environmental changes .In the second process , is done the qualitative evaluation (identifying & rating) of Cement risks withthe marketing approach .For identifying and rating the existing risks in the cement industrial through the questionary andopinion assessment , is analyzed replies and the below results is obtained :The change in foreign exchange , inflation , governmental annoyer regulations , no foreign investment, natural unexpected events , political occurrences are effective in systematic risk in cement companiesand determined that The cheapness of the cement sale price & the governmental control on prices , thelack of the skill workers , the lack of sufficient liquidity , the lack of innovation and competition ,the hard to return of projects and the same pricing for the same cement formula with different qualities, unstability in issuance of cement exporting licences , unsafe activity of broker network in cementdistributions , weariness of equipments & installations , using of present valence in minimum of scale ,the cement smuggle and the cement import are effective in unsystematic risk of cement companies .also , The cheapness of the cement sale price & the governmental control on prices , the lack of theskill workers , the lack of sufficient liquidity , the lack of innovation and competition , the hard toreturn of projects and so on , are the most serious factors in increasing risk in cement corporations .Also, privatising and private management , foreign investment , private management with governmentsupervision and export , are the most serious factors in decreasing risk in cement corporations . Manuscript profile

Open Access Article

57 - The Impact of the Adoption Business Intelligence among Iranian Banks
Marzieh Faridi Masouleh

Manuscript profile

Open Access Article

58 - Formulating the process of policy making based on positioning in the field of retail sales in the Iranian market
Shadi Hosseini Seyed Abolghasem Mira Mohammad Rahim Esfidani

10.30495/ijpa.2022.68392.10962

Background and purpose: The present research was carried out with the aim of formulating a policy-making process based on positioning in the field of retail sales in the Iranian market. Method: In terms of the purpose of the applied developmental research, from the poin More

Background and purpose: The present research was carried out with the aim of formulating a policy-making process based on positioning in the field of retail sales in the Iranian market. Method: In terms of the purpose of the applied developmental research, from the point of view of the time of collection, it is of a descriptive type, and in terms of data and information collection methods, it is a field type, and in terms of its nature, it is a mixed exploratory type. In the first (qualitative) part, it was classified and analyzed by the method of theme and process analysis with Max QDA 12 software. In the quantitative part, the researcher-made questionnaire consisting of 40 items was provided to 384 customers of retail stores. After collecting the information with the method of structural equation modeling based on the proposed model (resulting from the qualitative phase of the study), it was evaluated using Smart PLS 2 software. Findings: The findings showed that three convenience stores, Afogh Korosh store and Janbo store have a favorable situation in terms of the fourteen components of the designed framework. However, except for the two components "Information" and "Advertising" whose average values are less than 2.5 (2.170 and 2.385), Shahrvand's store has a suitable and favorable condition in terms of twelve other components. Conclusion: By evaluating and summarizing the interviews from the focus group and their discussion about the extracted codes of the conceptual model of this research, fourteen positioning components were obtained in the retail sector of the Iranian market. The results of the structural equation modeling showed that there are 3 Refah stores, Afogh Korosh store and in terms of the 14 components of the designed framework, they have a favorable situation. But Shahrvand store has a favorable situation in terms of 12 other components, except for the two components "information" and "advertisement. Manuscript profile

Open Access Article

59 - The impact of organizational reputation on green marketing from the perspective of women consumers of organic products
صدیقه طوطیان اصفهانی شهرزاد طیاران نفیسه ملا صالحی

Background: Earth is one of nature's gifts of God to the human race is. Unfortunately, the Industrial Revolution, followed by rapid scientific progress, resulting in increased pollution of the environment. Objective: This study investigated the effects of corporate repu More

Background: Earth is one of nature's gifts of God to the human race is. Unfortunately, the Industrial Revolution, followed by rapid scientific progress, resulting in increased pollution of the environment. Objective: This study investigated the effects of corporate reputation is on green marketing.Methods: The study population consisted of all consumers of organic products in the West of Tehran. Using Cochran and simple random sampling method 385 persons were chosen. In addition to collecting data from questionnaire software LISREL and spss were used. In the study to measure organizational reputation questionnaire to measure Yang and Kord-e Shul and Bozanjani green marketing questionnaire (1391) was used.Findings& Conclusion: The results obtained in this study indicate that corporate reputation index (validity and reliability, reputation, expertise, corporate responsibility, enterprise management and financial performance) has a significant impact on marketing green (green product, green promotion, price and distribution green green) are. Thus, the main hypothesis of this study indicate the impact of organizational reputation on green marketing will be accepted. Manuscript profile

Open Access Article

60 - Evaluate brand-based marketing based on competition strategy policies in the management of brand-owned state-owned companies
soheil karimirad Leila andervazh

10.30495/ijpa.2022.66749.10863

Background: Given the competitive environment in the insurance industry, maintaining and developing market share is the result of competitive strategy policies. Therefore, identifying the factors influencing competition strategy policies is considered an important issue More

Background: Given the competitive environment in the insurance industry, maintaining and developing market share is the result of competitive strategy policies. Therefore, identifying the factors influencing competition strategy policies is considered an important issue in strategic brand-based marketing decisions. According to the findings, brandorientation stimulates the development of organizational identity and organizational identity also plays an important role in implementing brand-oriented marketing and improving the strategy of competitive strategy policies. Objective: The aim of this study was to investigate the effect of brand-based marketing on competition strategy policies with emphasis on the role of organizational identity intervener in Iran Insurance Company. Methods: The research method is descriptive-correlational. The research population includes 400 employees of Iran Insurance Company. The sampling method used was simple random and the sample size was 196 based on Morgan table. It was analyzed in descriptive statistics by SPSS software. SMART-PALS software was used to test the developed hypotheses. Results: Findings obtained from path coefficients and significant coefficients showed that brand-based marketing have a significant and positive effect on competition strategy policies (β = 0.407, t = 4.821). Brand-based marketing has a positive and significant effect on organizational identity (β = 0.828, t = 28.171). It was also concluded that organizational identity has a significant and positive effect on competition strategy policies (β = 0.489, t = 5.817). Another result of the study showed that organizational identity can play a mediating role between the relationship between brand-based marketing and competitive strategy policies. Conclusion: The result of this study indicates that paying attention to brand-oriented marketing equips Iran Insurance Company with capabilities and capabilities that can have many results and consequences for companies such as company growth, profitability, increasing market share and increasing competitiveness.  Manuscript profile

Open Access Article

61 - Implementation of digital marketing policy in the field of social networks With a data foundation approach
nadia mohseni ali norozi mobarake abdalah naami mohamad reza kashefi neyshabori

10.30495/ijpa.2022.67552.10900

Background and Aim: This study aims to implement a digital marketing policy in the field of social networks with a data foundation approach.Method: The present study was conducted by qualitative method and to construct a paradigm model of accurate interviews related to More

Background and Aim: This study aims to implement a digital marketing policy in the field of social networks with a data foundation approach.Method: The present study was conducted by qualitative method and to construct a paradigm model of accurate interviews related to data-based theory with samples that were selected using snowball sampling method from all prominent academic experts, managers and experts of companies. شد. In the paradigm model of data-based theory, the main phenomenon of this research is the process of developing a digital marketing model in the field of social networks, taking into account the customer experience.Findings: According to the dimensions of the subject and related studies, it was concluded that values (infrastructure, market orientation, entrepreneurship, innovation), skills (hardware and software) and marketing are effective factors in digital marketing. This impact will be more effective with factors such as business purpose, learning-based empowerment, communication pattern and customer relationship.Conclusion: The results showed that; Given the activity of a large part of the community on social platforms such as Telegram, Instagram, Twitter, presence and marketing on social media, it will be useful for almost any business. Manuscript profile

Open Access Article

62 - Prioritize the components of deferred receivables in the policy-making of Sepah Bank financial system
afshin godarzy mahmod rezaizade mashalla valikhani alireza shirvanijozdani

10.30495/ijpa.2022.66546.10851

Background and Aim: Undoubtedly, one of the consequences of the monetary activity of banks and credit institutions is the emergence of delinquent receivables, which has a significant impact on the economic system. In addition to reducing the profitability of banks, this More

Background and Aim: Undoubtedly, one of the consequences of the monetary activity of banks and credit institutions is the emergence of delinquent receivables, which has a significant impact on the economic system. In addition to reducing the profitability of banks, this slows down the circulation of liquidity in the economy, the lack of timely allocation of credit to productive demand in industry, mining, trade and agriculture, and ultimately the economic downturn. The purpose of this study is to introduce Sepah Bank model for collecting Sepah Bank overdue receivables. We are also looking for the dimensions of the components and indicators of the Sepah Bank arrears collection model and what are the relationships between these dimensions and components. Method: The statistical population of this study includes 323 employees of Sepah Bank. Using simple random sampling method and Morgan table, 181 people were selected as the sample size. The method of data collection is content analysis and Delphi technique. The research environment has been the first-hand sources of reputable databases in the period of 2009 to 1399 in the field of collection of overdue bank receivables. The number of samples in the qualitative section, including 20 experts for surveying, analysis and coding of the researcher, reached theoretical saturation. The sampling method was purposive. Confirmatory factor analysis techniques have been used for inferential data analysis. Finding: Environmental factors with a factor load of 0.707 and a T-statistic of 4.992 have a direct and significant effect on the pattern of arrears collection. Therefore, environmental factors have a positive and significant effect on the pattern of collection of arrears. Organizational factors with a factor load of 0.630 and a T-statistic of 3.120 have a direct and significant effect on the pattern of arrears collection. Results: Organizational factors have a positive and significant effect on the pattern of receipt of arrears. Legal factors with a factor load of 0.581 affect the pattern of receivables. Legal factors have a positive and significant effect on the pattern of collection of arrears.  Manuscript profile

Open Access Article

63 - Provide a model for digital marketing improvement policy in the retail industry with emphasis on the post-Corona era
Ziba Hosseini Alireza Rousta Farzad Asayesh Nader Gharibnavaz

10.30495/ijpa.2022.66523.10852

Background: Marketing policy is a set of principles and rules in the field of marketing that guide the decisions of the organization. Policies are framed by the organization's senior management to act as a solution for operational decision-making.Objective: In recent ye More

Background: Marketing policy is a set of principles and rules in the field of marketing that guide the decisions of the organization. Policies are framed by the organization's senior management to act as a solution for operational decision-making.Objective: In recent years, with the advent of the corona virus, many people have reduced their side activities. The spread of new strains of the virus is spreading rapidly. Therefore, considering the importance of this field, the present study has presented a digital marketing model in the retail industry with an emphasis on post-corona.Methods: The qualitative statistical population of the research has been done by available sampling method to 35 experts and the quantitative statistical population is all experts and activists in the marketing industry. In this study, the required data were first collected by documentary analysis method.Findings: Then, in order to examine the views of experts, thinkers, managers and professors, the semi-structured interview method has been used and to reach the final model, the Delphi test has been used.Conclusion: The final results of the test are in the form of four areas: digital marketing planning, use of social networks, digital marketing performance, and customer engagement and participation. Manuscript profile

Open Access Article

64 - The effect of foreign exchange policies to reduce the current account deficit (with emphasis on the financial crisis of 2008)
Samira Najafi Estamal Seyed Shamseddin Hosseini Abbas memarnejad Farhad Ghaffari

10.30495/ijpa.2022.68048.10938

Background: Exchange rate fluctuations and its deviation from the equilibrium path is one of the most important macroeconomic variables that affects different sectors of the economy from various aspects.   Objective: This study was conducted with the aim of invest More

Background: Exchange rate fluctuations and its deviation from the equilibrium path is one of the most important macroeconomic variables that affects different sectors of the economy from various aspects.   Objective: This study was conducted with the aim of investigating the effect of foreign exchange policies during the existence of a trade deficit in the financial crisis (crisis of 2008) on the total index of the stock exchange. Method: The present study was conducted using ARDL and VCEM approaches in terms of purpose, application and development. This study examines the relationship between exchange rates (as a control policy to reduce the current account deficit due to the 2008 crisis) and the overall index. Examines the Iranian Stock Exchange. To reduce the effect of the omitted potential variable, interest rates and external reserves are also included in this analysis. In this study, the self-return approach with distributive interrupt (Pesaran, 2001) has been used to investigate the long-run relationship between variables.        Findings: Among the actions of governments in times of crises and deficits in the current account balance is the use of foreign exchange controls. Explaining the effects of the exchange rate due to the dependence of the stock market industries on the import of raw materials as well as the export of products on the overall index of the stock exchange is very important for policymakers and activists in this field.                                                                                                                                                      Conclusion: The results indicate that there is more compatibility between exchange rates and stock prices in critical periods than in quiet periods, in terms of integration in the long run and short-term causality. Also, the results of the implementation of foreign exchange policies, in order to improve the current account, confirm the J-curve.                                                                                                         Manuscript profile

Open Access Article

65 - Presenting a Model for Identifying the Dimensions and Components of Personal Marketing Skills of Faculty Members (Case Study: Ardabil Universities)
Mohsen Shirpour Sadraddin Sattari Rasoul Vazifeh

10.30495/ijpa.2022.65925.10840

Background: The university provides higher education and research with the aim of promoting, transferring knowledge and training human resources in various fields of science and technology. This requires capable faculty. Therefore, some faculty members are looking for p More

Background: The university provides higher education and research with the aim of promoting, transferring knowledge and training human resources in various fields of science and technology. This requires capable faculty. Therefore, some faculty members are looking for personal marketing, branding and excellence in the region, province or country.  Objective: The purpose of this study is to "provide a model for personal marketing of university faculty members" in the spatial territory of Ardabil province between 1396 to 1399. Methods: The research method was a combination of quantitative and qualitative methods. Qualitative information was collected through semi-structured interviews with 20 marketing experts and faculty members from public and private universities in Ardabil province, and was designed with coding, dimensions and components of research, identification, and the initial research model. Using this model and the findings of the qualitative section, a questionnaire was designed whose validity was confirmed by convergent validity and its reliability by Cronbach's alpha. The sample consisted of 373 other faculty members from public and private universities in the province. Using the structural equation model, the dimensions of the personal marketing model of the faculty members of Ardabil universities were found. Findings: Based on the findings of the structural equation model, the components of executive skills (0.813), scientific skills (0.886) and attitude skills (0.783) are among the personal marketing skills of faculty members. Also, the fit of the model indicates the desirability of the research model. Conclusion: Based on the results of this study, it can be said that university faculty members need to acquire scientific, executive and attitude skills to achieve personal skills. . Manuscript profile

Open Access Article

66 - The role of triple governance in establishing a smart city
hadi karami Abolhassan Faghihi Gholamreza memarzade Tehran

Along with the development of urbanization and social and economic changes of cities, the establishment of smart city as a strategy to reduce the problems produced and at the same time the necessity of cooperation of governance dimensions has been considered. The purpos More

Along with the development of urbanization and social and economic changes of cities, the establishment of smart city as a strategy to reduce the problems produced and at the same time the necessity of cooperation of governance dimensions has been considered. The purpose of this research is to formulate the role of triple governance in establishing a smart city. In this research, the process and dimensions of the smart city, as well as governance models, were studied and analyzed by theme analysis. The present research was conducted using a qualitative method by conducting semi-structured interviews with 16 academic and urban management experts. The results showed that in order to establish a smart city, it is necessary to apply three types of governance with cooperation and coordination based on the conditions and duties of different institutions; For this purpose, 9 main strategies for each governance were identified at the three levels of system, organization, and individual, which have been analyzed in this study. Considering the wide level of information and communication technology programs in the smart city, providing continuous strategies in mega-cities can lead to increasing the effectiveness of the duties of the government, private sector and civil society. Manuscript profile

Open Access Article

67 - A Study to Set Policies and standards for an Emotional Marketing Model in order to come off Good Governance
Siamak Naseri vahid araei Mina Jamshidi

Purpose: The purpose of this research is to explain the sensory marketing policy in order to realize good governance in a society of recipients of financial services. Method: In the first part, which is the initial stage and qualitative assessment, the statistical popul More

Purpose: The purpose of this research is to explain the sensory marketing policy in order to realize good governance in a society of recipients of financial services. Method: In the first part, which is the initial stage and qualitative assessment, the statistical population of the research consisted of professors, managers and experts in the field of sensory marketing, of which 10 people were selected as a series of experts. In the second part, which is a quantitative part, a sample of 384 people was selected from the community of recipients of financial services. Findings: the dimension of emotional performance with a factor load of 1.55, the dimension of emotional self-efficacy with a factor load of 1.27, and the dimension of sensory participation with a factor load of 1.25 have respectively been more valid than other dimensions. Conclusion: The dimension of emotional performance includes 4 components of understanding emotions, the quality of emotional relationships, responding to emotions and creating motivation, the dimension of sensory self-efficacy has three components of capacity-building, education and communication, and the dimension of emotional participation includes four dimensions of awareness, social skills, and value creation and strategies. Manuscript profile

Open Access Article

68 - Effect of Marketing Capabilities, Innovation, Entrepreneurship Tendency through Social Network Sites Variable on The Performance (Case Study: Qavamin Bank)
Hosseini Zahiri Zahra Amirhosseini Elham Faridchehr

Background and purpose: in this study, one tries to shed light on the effect of independent variables of marketing capabilities, innovation and entrepreneurship through mediator variable of social network sites on performance as the dependent variable of this study. Met More

Background and purpose: in this study, one tries to shed light on the effect of independent variables of marketing capabilities, innovation and entrepreneurship through mediator variable of social network sites on performance as the dependent variable of this study. Methodology: this study is practical by purpose and descriptive survey in terms of nature and by content it is correlation. This study is conducted through comparative arguments-inductive. Statistical population of this study is consisted of all senior managers and experts of Qavamin bank branches in Tehran with 288 people among which 167 have been singled out through random method of cluster type as sample size. Data collection tool was questionnaire which its validity of its content has been established by confirmatory factor analysis and its reliability was established by Alpha Cronbach. For analyzing the collected data, structured equation modeling and regression coefficient are used. Results: obtained results of study showed that entrepreneurship tendency, pioneer feature, competitive feature and risk taking influence on the performance and independence has no effect on performance. Thus, entrepreneurship tendency influences on performance. From other side, innovation and marketing capabilities influence on performance. Meanwhile, marketing capability dimensions, market orientation influence on performance and commercial name has no influence on performance. Finally, it has been revealed that entrepreneurship tendency also can influence on financial and nonfinancial performance through mediator variable of social network sites. Manuscript profile

Open Access Article

69 - The use of organizational capabilities to increase customer value (case study: marketing managers and experts of Sepah bank)
Hosein Vazifehdoust Maryam Abdoli

The importance of the customer's role in the management of a firm has been increasing for the last twenty years. A firm's organizational capabilities, both internally and externally oriented, are essential for increasing customer value creation   .Accordingly, the More

The importance of the customer's role in the management of a firm has been increasing for the last twenty years. A firm's organizational capabilities, both internally and externally oriented, are essential for increasing customer value creation   .Accordingly, the aim of this study is to investigate the effect of organizational capabilities (knowledge management, market orientation and customer relationship management) to create value for customers in the banking industry. This study used a descriptive-survey research design based on the correlation method. The selected populations were managers and marketing experts of Sepah Bank branches in Tabriz city and customer information was collected by using researcher-made questionnaire. The reliability of all variables are accepted. To test the model, the least squares method and PLS-Graph software were used. The results showed that knowledge management has positive impact on marketing; customer relationship management as well as market orientation, customer relationship management and knowledge management have positive impact on customer value creation. Based on research results it can be concluded that addressing this era of knowledge-based marketing is a necessity and using it is considered as one of the main competitive advantages of businesses. Manuscript profile

Open Access Article

70 - Relationship between business strategy and knowledge capabilities and banking economic marketing activities
Aliasghar Poorteymoor soheila zarinjoy alvar elaheh naseri

In the current volatile and uncertain environment, banks need to expand their tangible and intangible resources and internal capabilities to respond to environmental changes. Therefore, they can achieve macro and long-term goals if they have a codified strategic plan. I More

In the current volatile and uncertain environment, banks need to expand their tangible and intangible resources and internal capabilities to respond to environmental changes. Therefore, they can achieve macro and long-term goals if they have a codified strategic plan. In this research, the researcher provided a model for explaining business strategy with infrastructure factors and knowledge capabilities on the economic performance of the bank using the data base method. Based on this, the sample of this research is the actors and experts in the field of banking in the country who were selected from among the senior executives of the banking field based in Ilam province. Theoretical sample to be interviewed Based on the theoretical sampling method and using the snowball method, first 6 people were interviewed as the primary target sample and finally 19 people were interviewed until the model reached theoretical saturation. The main findings of the research are presented in two parts: conceptual framework and conceptual model. In this model, in addition to special emphasis on internal factors affecting productivity such as manpower, intellectual capital, as well as the context and structure of technology, Allenver's parameters have been considered, this model increased the efficiency of bank knowledge management and economic performance. Manuscript profile

Open Access Article

71 - The optimal method of international payment based on corporate banking and the role of entrepreneurs based on the social marketing approach
Mojtaba Bayat Ahmad Sardari naser azad Abdollah Naami

Due to the current situation in Iran and the existence of currency problems in transferring currency from Iran to other countries, the need to identify the appropriate international payment method in the face of sanctions, as a social responsibility has become more nece More

Due to the current situation in Iran and the existence of currency problems in transferring currency from Iran to other countries, the need to identify the appropriate international payment method in the face of sanctions, as a social responsibility has become more necessary for the country's Banking system. In this article, it has been tried to choose the most suitable international payment method focusing on foreign brokers in Iran's Banking system, so that in addition to fulfilling the social mission of Banks, the best advice can be provided to corporate clients with a social marketing approach.This research is a combination of library studies and interviews with experts in terms of practical purpose and data gathering. It is also a method of gathering library and field information. Data gathering tool after discovering the dimensions of the research through in-depth interviews with experts was a questionnaire that was designed with 24 questions researcher's made and after proving its validity and reliability among the research population (32 experts in the Iranian Banking system). This questionnaire was designed to research four main hypotheses in terms of "open account", "Advanced-Payment", "Collections" and "letter of credit" in order to select the best international payment method . The results of using some non-parametric tests showed that foreign brokerages of the Banking system only tend to use the two methods of "open account" and "Advanced-payment", which the use of "open account" is more than the "advance-payment" method. Finally, suggestions were made to managers in the field of staff-training. Manuscript profile

Open Access Article

72 - Pathology of information disclosure framework in the Iranian capital market
hadi hadadi seyed mohammad reza Mashhour AlHosseini sedigheh mohammadi

In recent years, social responsibility has become very important and popular, and beneficiaries have paid special attention to this issue; As a result, companies have to disclose various indicators of their social responsibility. Today, information disclosure is not lim More

In recent years, social responsibility has become very important and popular, and beneficiaries have paid special attention to this issue; As a result, companies have to disclose various indicators of their social responsibility. Today, information disclosure is not limited to financial information in the context of financial reporting, but they also usually disclose a set of non-financial information with the aim of influencing users' decisions. In the accounting culture, disclosure is a universal term and is classified as one of the accounting principles that encompasses all processes of financial importance and affects all aspects of finance, including current plans and future forecasts. Therefore, in the present study, after identifying the dimensions, components and quantity and type of information published by companies present in the capital market, the information that is required to be disclosed was examined. Studies have shown that the capital market is required to disclose information such as daily trading statistics, the list of accepted securities, and comprehensive information on corporate securities transactions, in accordance with the rules. Financial intermediaries also report administrative performance, customer capital adequacy accounts to the supervisor. Publishers are also required to disclose financial information of other important information to the public at the stage of registering the public offering of securities as well as admission to stock exchanges. Supervision of the implementation of the policy to the extent of compliance with the requirements set for the disclosure of information will be the responsibility of the supervisor of the capital market. Manuscript profile

Open Access Article

73 - Designing a dynamic corporate banking model and using it in social marketing based on new banking technologies
Mojtaba Bayat Ahmad Sardari Naser Azad Abdolah Naami

Nowadays, in the banking industry, paying attention to the needs of customers in different sectors is one of the strategies of international banks such as Marilynch, Citigroup and HSBS. the Bank will absorb more resources. Due to the similarity of banking services and t More

Nowadays, in the banking industry, paying attention to the needs of customers in different sectors is one of the strategies of international banks such as Marilynch, Citigroup and HSBS. the Bank will absorb more resources. Due to the similarity of banking services and the rate of facilities and interest on Bank deposits for Bank customers, customer loyalty, especially corporate customers, requires attention to social marketing along with corporate banking.In this study, according to previous researches that existed in Science Direct database from the beginning of 2021, using the Meta-Synthesis of Qualitative research, which was a combination of previous research and expert's interview in the field of corporate banking and social marketing, to qualitatively explain the dynamic corporate Banking model, was based on new Banking technologies & social marketing was also considered. Finally, the model was designed in four dimensions and fifteen components, which are technological factors, corporate social responsibility factors, factors beyond the bank's control, and finally New banking practices were important. Due to the dynamics of the model, banks should have fifteen components including financial technology, financial technology lending, crowdfunding, cultural factors, political factors, social factors, economic factors, green marketing, disclosure of financial content in accordance with legislation, Justice in the payment of banking facilities to companies, attention to shadow banking, offshore banking, open banking, digital banking and decentralized banking according to the internal structure and internal strengths and weaknesses, as well as opportunities and environmental threats under consideration redesign and use this Model. Manuscript profile

Open Access Article

74 - The effect of environmental factors on financial performance with the mediating role of coverage capabilities
mohamad Hadi Asgari Nadia Montazeri Mitra Sadoughi

Objective: The purpose of this study is to investigate the impact of environmental factors and marketing capabilities of coverage on financial performance.Method: The present study is a descriptive-survey study based on the applied purpose. All managers, deputies and se More

Objective: The purpose of this study is to investigate the impact of environmental factors and marketing capabilities of coverage on financial performance.Method: The present study is a descriptive-survey study based on the applied purpose. All managers, deputies and senior experts of Bank Melli in Mazandaran province were considered as a statistical population. A total of 290 people were selected based on Krejcie and Morgan table and simple random sampling method as the research sample size. To assess the research variables, valid questionnaires of environmental factors Javarski and Kohli (1993) and Olsen et al. (2005), marketing capabilities of Vijand et al. (2012) and financial performance of Nicholas and Sardan (2011) were used. The validity of the structure was evaluated using confirmatory factor analysis and Cronbach's alpha coefficient greater than 0.7 for different structures confirmed their reliability. Data analysis was performed by structural equation modeling using LISREL software.Findings: The research findings showed that environmental factors have a positive and significant effect on the coverage capability and financial performance of the bank. The coverage capability of marketing also has a significant effect on financial performance.Conclusion: The results indicate that the ability to cover marketing has a mediating role in the impact of environmental factors on financial performance. Manuscript profile

Open Access Article

75 - The effects of sustainable marketing activities on brand loyalty in dairy products with the intermediary effect of brand image, trust and customer satisfaction
naser azad mahtab alsadat mousavi fard

Today, businesses use a variety of activities for sustainability, to meet the social and moral needs of customers, society and the environment and to differentiate. In fact, companies consider sustainability to maintain continuous growth in their business. Sustainabilit More

Today, businesses use a variety of activities for sustainability, to meet the social and moral needs of customers, society and the environment and to differentiate. In fact, companies consider sustainability to maintain continuous growth in their business. Sustainability includes the economic, social and environmental responsibility of companies, and the question arises as to how they are effectively implemented.Bjective: The present study also focuses on sustainable marketing activities and its performance in brand image, trust, satisfaction and customer loyalty in dairy products. Components of sustainable marketing activities include; Economic, social, environmental and cultural factors; The mediating variables of brand image, customer trust and satisfaction and finally the brand loyalty variable are considered based on the research of Jang et al. (2020)Method: The collected data were analyzed using structural equation modeling and SmartPLS software and the final model was presented. The reliability of this questionnaire was obtained using Cronbach's alpha method. Structural validity was used to calculate the validity.Results: The research findings, while fitting the conceptual model, confirmed the effect of sustainable activities on the brand image and also the effect of brand image on trust, customer satisfaction and brand loyalty in a positive and significant way. In addition, customer trust and satisfaction have a positive effect on brand loyalty; And provides brand value to businesses.Conclusion: The results provide significant implications for corporate executives and marketers in order to develop more effective sustainable management strategies and create brand value for businesses. Manuscript profile

Open Access Article

76 - Analyzing the mediating role of social influence transmission in the impact of digital content marketing components on word of mouth e-marketing and viral e-marketing
Mohamad Shoaib Allami mohamad Hadi Asgari

Background: The purpose of this study is to analyze the mediating role of social influence transmission in the impact of digital content marketing components on word of mouth electronic marketing and viral electronic marketing of food tourism industry in Guilan province More

Background: The purpose of this study is to analyze the mediating role of social influence transmission in the impact of digital content marketing components on word of mouth electronic marketing and viral electronic marketing of food tourism industry in Guilan province.Objective: To measure the impact of digital content marketing components by emphasizing the mediating role of social influence transfer on word of mouth electronic marketing in the food tourism industry of Guilan province and is of a practical type.Methods: The method of the present study in terms of nature, descriptive-survey and statistical population of this study included all tourists in Guilan province. Due to the unlimited statistical population, the population size was determined based on Krejcie Morgan table 384 people who were selected by available sampling method, statistical samples. Data collection tools and information in this study are digital content marketing questionnaires (Yi Bo et al., 2020); Electronic Viral Marketing (Joe Parkinson et al., 2019); And word-of-mouth marketing (Kwak and Kim, 2017); Their content validity was confirmed according to scientific experts and structural validity was confirmed based on confirmatory factor analysis, convergent validity and divergent validity.Resualt:In this study, normative social influence has been able to.Conclusion: The findings showed that the transfer of social influence has a positive and significant effect on the impact of digital content marketing components on word of mouth electronic marketing and electronic viral marketing, which means that by increasing the transfer of social influence and improving its indicators, Expect the digital content marketing components to improve. Manuscript profile

Open Access Article

77 - Investigating the impact of entrepreneurial marketing on innovation capability and economic performance in the hotel industry of Qom
Peyman Ghafari Ashtiani Maryam Ghiasabadi Farahani

Purpose: The purpose of this research was to investigate the entrepreneurial marketing model on innovation capability and economic performance in the hotel industry.Method: This research is descriptive-survey in terms of method and practical in terms of purpose. The sta More

Purpose: The purpose of this research was to investigate the entrepreneurial marketing model on innovation capability and economic performance in the hotel industry.Method: This research is descriptive-survey in terms of method and practical in terms of purpose. The statistical population of this research consisted of 302 managers and experts in the hotel industry of Qom city. Using stratified random sampling method, 170 people were selected as a statistical sample based on Karjesi and Morgan's sampling table. The research data collection tool was a standard questionnaire. In order to test hypotheses and evaluate research models, SPS and Lisrel software were used. Findings: The findings showed that networking does not have a significant effect on innovation ability and economic performance; Also, activation variables, opportunity focus, value creation have a positive and significant impact on innovation capability; Activation variables, opportunity focus, value creation have a positive and significant effect on economic performance, and finally innovation ability has a positive and significant effect on economic performance. Entrepreneurial marketing can be considered as one of the strategies for growth and development in economic performance in the hotel industry. Conclusion: Therefore, special attention should be paid to entrepreneurs in the hotel industry, and by strengthening marketing in entrepreneurship and creating a suitable platform for its development, it will provide the economic progress of the hotel industry in Qom city and then in the country. Manuscript profile

Open Access Article

78 - In-Store Marketing: Framework, Tools, and Applications
Milad Bakhshi abas asadi kambiz heidarzadeh

10.30495/enkn.2023.22573

Background: Many shoppers' decisions are made at the point of sale. Therefore, influencing shoppers at this stage has become very important for retailers and manufacturers. The concept of in-store marketing, which has become popular in the global retail literature in re More

Background: Many shoppers' decisions are made at the point of sale. Therefore, influencing shoppers at this stage has become very important for retailers and manufacturers. The concept of in-store marketing, which has become popular in the global retail literature in recent years, refers to the use of various in-store tools. The purpose of this research is to provide a framework for the various in-store marketing tools and to identify the most commonly used in-store marketing tools.Objective: Considering the scope of in-store marketing, the purpose of this study is to identify the range of in-store marketing, draw a comprehensive framework and identify the most widely used in-store marketing tools.Methods: scientific databases were searched for keywords related to in-store marketing. The identified articles were reviewed in 2 stages and finally, 95 articles were used for the final research. The current research is a domain-oriented review.Findings: First, the concepts related to in-store marketing, which include promotion, merchandising, visual merchandising, displays, atmospherics, and signage, were defined and the research areas in these cases were examined. Then, the similarities and overlaps between these concepts and in-store marketing were highlighted, and finally, the most commonly used in-store tools were presented.Conclusion: in-store marketing is a broad concept that encompasses various tools, and understanding its different dimensions is very important for researchers and retailers. Manuscript profile

Open Access Article

79 - Construction and lived experience of marketing elites from the agricultural marketing model in Iran with a mixed approach and validation
bijan Alizadeh Abdollah Naami mohammad nasrollahniya

10.30495/enkn.2023.70258.1056

AbstractBackground: Marketing, with its importance, is a basic strategy in all businesses, have adopted many activities with the aim of increasing the share in the industry, reducing costs and increasing efficiency. Purpose: , professors and senior managers in the field More

AbstractBackground: Marketing, with its importance, is a basic strategy in all businesses, have adopted many activities with the aim of increasing the share in the industry, reducing costs and increasing efficiency. Purpose: , professors and senior managers in the field of agriculture and marketing in Iran regarding the development of agricultural marketing. Method: The method of this research is a combination that was developed using a sequential exploratory strategy, firstly using the qualitative grounded theory method of a native model, and then using the quantitative method of modeling the structural equation of the developed model, it was tested. In the qualitative part, using in-depth interviews among elites, professors and senior managers in the fields of agriculture and marketing, with the coding technique of the theory building process, theoretical saturation was reached with fifteen interviews, and the results were based on three stages of coding with more than 108 meaningful propositions, 211 corresponding concepts. , and 23 sub-categories, 9 main categories and one core category were obtained. In the quantitative part, the obtained paradigm model was tested using quantitative data. Findings and results: The findings of the quantitative section showed that the obtained core category includes; " commitment and tendency to marketing with the intervention of commercial liberalization in two important strategies of synergy in marketing and market orientation leads to the favorable consequences of sustainable agricultural development, globalization of markets and agricultural promotion" It can be the calculated theoretical strategy for the market of medicinal plants in the country, Manuscript profile

Open Access Article

80 - Role of Social Network in marketing; use of the Taylor and Okazaki framework (Case Study)
سمیه لبافی طاهر روشندل اربطانی داوود محمدی

This research analyzes the views of marketing managers regarding their strategies in using social networks. The purpose of this study was to develop a conceptual model of marketing in social networks from Taylor and O kazaki (2013), Based on the characteristics of Inter More

This research analyzes the views of marketing managers regarding their strategies in using social networks. The purpose of this study was to develop a conceptual model of marketing in social networks from Taylor and O kazaki (2013), Based on the characteristics of Internet businesses in the country and determining the benefits and barriers to marketing strategies for businesses in this space. To this end, researchers have used the theme analysis method. Data gathering is based on in-depth interviews with 13 marketing managers of companies using social media for advertising. This research, using Taylor & O kazaki (2013), developed a conceptual framework for marketing in social networks, to demonstrate the proper understanding of the role of social networks in marketing in the three main themes of network capability, image transfer and personal development, and 18 sub themes. Sub themes were Creating and maintaining customer engagement, creating new resources, increasing social capital, low advertising costs, increasing the speed of the operation of ideas, unlimited marketing capacity, widespread social networking, social networks for brand reputation, negative image transmission, Failure to create and promote a brand on social networks, increase advertising prompts, increase brand loyalty, social networking, culture, increase the return on investment in social networks, easy access to the audience, the use of effective messengers and audience attachment to social networks. Manuscript profile

Open Access Article

81 - Market-in Sima strategy to improve the quality and control production costs
Hassan Khojasteh Bagherzadeh

IRIB can be one of the largest media organizations know that a large number of network radio and television, domestic and international vast majority of different stages of production and distribution, including the activities of the hardware or software directly respon More

IRIB can be one of the largest media organizations know that a large number of network radio and television, domestic and international vast majority of different stages of production and distribution, including the activities of the hardware or software directly responsible is significant. This paper seeks to answer the question of whether the market and its functions for IRIB that are not among media organizations oriented in common parlance it is not their fees directly from the audience receives useful and efficient? Is it possible there and make it happen? Asked by library studies and studies and experiences achieved suggested shows that the conditions and opportunities for exceptional new with a little boost television network IRIB Physics More is made to the capacity of the periphery of the capacity of substance market, and the "market-" in the collection and provincial television networks, benefit from this situation properly. This article examines the development of trade to prompt five important step market-with what the prompt value chain, the status of market-model Five Forces Porter and functions of the market-state media presentation, and then to market requirements and to drive the market in the organization Broadcasting and assign important tasks to create a sustainable market-referenced and in the end stage for theatrical productions, as well as market-the market-operation of studio and technical facilities of the organization expressed. Manuscript profile

Open Access Article

82 - Designing and Validating an Effective Social Media Marketing Model in the Tehran Dairy Industry
maryam abdoli Hosein Bodaghi Khajenobar Reza Rostamzadeh Farzin Modares Khiyabani

10.30495/mediastudies.2022.60291.1381

  Nowadays, social media is widely used for marketing activities. Despite the many benefits, there is still no comprehensive model for regulating marketing efforts in this area. The purpose of this study is to design and validate an effective model of social media More

  Nowadays, social media is widely used for marketing activities. Despite the many benefits, there is still no comprehensive model for regulating marketing efforts in this area. The purpose of this study is to design and validate an effective model of social media marketing in the Tehran dairy industry with a mixed approach. The present study was conducted with a mixed (qualitative-quantitative) approach. The statistical population of this research in the qualitative part includes experts of Tehran milk industry. Qualitative sampling continued in a targeted manner until theoretical saturation was achieved. The statistical population in a small part also includes customers of Tehran milk industry. Using the Cochran's formula for uncertain communities, 384 people have been calculated as a sample. Cluster sampling method and available individuals were used for sampling. Semi-structured interview and Likert scale questionnaire were used to collect data. In order to analyze the data in the qualitative part by the data analysis method of the foundation, the indicators of the social media marketing model were identified using MAXQDA. Then, using structural-interpretive modeling and using MICMAC, a basic model was designed. Structural equation modeling and LISREL software were used to validate and present the final model. Findings showed that the components of knowledge management, customer needs assessment and customer engagement are among the basic components of the model that affect the strategic marketing and competitive advantage of the company and lead to media effectiveness and customer loyalty. Manuscript profile

Open Access Article

83 - Investigating the Role of Social Media Marketing On the Promotion of Electronic Word-Of-Mouth Advertising of Tourist Destinations (Case Study: Tehran Province)
ANAHITA MOHAMMADI Mohammad siadatan Mahdi Karoubi

10.30495/mediastudies.2023.74651.1534

Today, accepting the deep influence of social media in the tourism industry has made this industry more successful around the world. Social networks are very effective in attracting tourists to tourist destinations due to electronic word-of-mouth advertising. Therefore, More

Today, accepting the deep influence of social media in the tourism industry has made this industry more successful around the world. Social networks are very effective in attracting tourists to tourist destinations due to electronic word-of-mouth advertising. Therefore, the purpose of this current research is to investigate the effective factors of social media marketing on the promotion of electronic word-of-mouth advertising of tourist destinations (case study: Tehran province) using the fuzzy cognitive mapping approach. Descriptive research is a survey. The study sample was 53 tourists from Tehran, who were selected non-randomly and interviewed. The data and scenarios collected from this interview were analyzed using fuzzy cognitive mapping technique and the research model was designed using social network analysis. The results showed that in this regard, several factors are involved, among which the exchange and sharing of information, involving the minds of tourists and the expectations of tourists were the most important respectively; Because these factors were more central. Finally, based on the results obtained from this research, suggestions were made regarding the development of social media marketing on the promotion of electronic word-of-mouth advertising of tourist destinations (case study: Tehran province). Manuscript profile

Open Access Article

84 - Identifying and Explaining the Influencing Factors on the Development of Social Marketing in Iran Broadcasting Organization (Qualitative Approach)
mehdi ali sharifi norooz hashemzehi seyed ali rahmanzadeh seyed vahid aghili

10.30495/mediastudies.2023.67054.1455

One of the most important factors affecting the profitability and success of organizations is paying attention to social marketing and its factors. Based on this concern, the motive of the present research was formed and it identified and studied the popular methods of More

One of the most important factors affecting the profitability and success of organizations is paying attention to social marketing and its factors. Based on this concern, the motive of the present research was formed and it identified and studied the popular methods of social marketing in today's world and its effective factors. The current research has a qualitative approach and thematic analysis method. By identifying and determining indicators, checking and coding all types of observation, interview and documentary data, it deals with data collection and various classifications. Considering its subject area, the statistical population of the research includes professors and specialists in the field of media, as well as high-level managers of the Islamic Republic of Iran Broadcasting, whose sample size was estimated to be 12 people based on the statistical analysis, and they were selected using the available method. In this research, the thematic method was used to analyze the data and Delphi technique was used to validate the data. The results show that in three stages of coding, the main and subcategories of social marketing in the IRIB were identified and related to each other, which are: 54 themes in 6 categories of factors related to customers, management, infrastructure, content, media and marketing. , are divided. The results indicate that it is necessary to consider the customer's needs in the IRIB. On the other hand, looking at management factors after customer orientation shows the high importance of social marketing in the decision-making area of media managers Manuscript profile

Open Access Article

85 - Analysis of Influential Factors on Consumer Behavior in Mobile Marketing
Tahereh Arbab Hojatollah Hamidi Mohsen Gharehkhani

10.30495/mediastudies.2023.54155.1314

Wireless technology introduced itself enjoying its high-speed as a significant feature with its emanation on mobile phones, and the global market was keen on using them as marketing tools. The present study is an applied survey, while its methodology is descriptive and More

Wireless technology introduced itself enjoying its high-speed as a significant feature with its emanation on mobile phones, and the global market was keen on using them as marketing tools. The present study is an applied survey, while its methodology is descriptive and analytical. Questionnaires were distributed among 284 students of Tehran University. Data were analyzed using structural equation modeling using Lisrel and Expert Choice software. Descriptive methods and inferential statistics such as Kolmogorov Smirnov, Binomial and Friedman tests and factor analysis were in this study. Tests findings showed that easy applicability, being knowledge-based and technology-based, positive and negative purchase variables make a significant impact on customer behavior in mobile marketing which are not considered as effective variables. The confirmation of all study assumptions indicates the significance of analyzing consumer behavior in mobile services Manuscript profile

Open Access Article

86 - Market-in Sima Strategy to Improve the Quality and Control Production Costs
Hassan Khojasteh Bagherzadeh

IRIB can be one of the largest media organizations know that a large number of network radio and television, domestic and international vast majority of different stages of production and distribution, including the activities of the hardware or software directly respon More

IRIB can be one of the largest media organizations know that a large number of network radio and television, domestic and international vast majority of different stages of production and distribution, including the activities of the hardware or software directly responsible is significant. This paper seeks to answer the question of whether the market and its functions for IRIB that are not among media organizations oriented in common parlance it is not their fees directly from the audience receives useful and efficient? Is it possible there and make it happen? Asked by library studies and studies and experiences achieved suggested shows that the conditions and opportunities for exceptional new with a little boost television network IRIB Physics More is made to the capacity of the periphery of the capacity of substance market, and the "market-" in the collection and provincial television networks, benefit from this situation properly.This article examines the development of trade to prompt five important step market-with what the prompt value chain, the status of market-model Five Forces Porter and functions of the market-state media presentation, and then to market requirements and to drive the market in the organization Broadcasting and assign important tasks to create a sustainable market-referenced and in the end stage for theatrical productions, as well as market-the market-operation of studio and technical facilities of the organization expressed. Manuscript profile

Open Access Article

87 - A Model to Evaluate "CRM" Using Communicative Approach Between viewpoints of Subscribers, Journalist and Editors In All the Specialized Non-Governmental Journals in Tehran-Iran
Baharak Nateghipour

This research will have five principal outcomes. First, it provides a theoretical explanation for why customer relationshipmanagement (CRM) affects gaining desired outcomes from relationship between customer and service provider. Second, itprovides a more complete evalu More

This research will have five principal outcomes. First, it provides a theoretical explanation for why customer relationshipmanagement (CRM) affects gaining desired outcomes from relationship between customer and service provider. Second, itprovides a more complete evaluation of the role of Information Technology in CRM activities. Third, it develops andvalidates a number of measurement scales which are required for testing the proposed conceptual model. Forth, by studyingCRM on the basis of communicative approach, it reinforces explanatory and interpretative ability of MarketingCommunication Theory, and finally, this study is highly valuable because it provides experimental evidence on value ofCRM to organizational managers and experts, and provides a collection of customer-oriented criteria and measures, whichenable managers to identify roots of failed measures. Thus, this project seeks to provide a model to evaluate CRM based onCommunicative Approach. Statistical population in this research includes all journalists and editors of non-governmentalspecialized journals in city of Tehran as well as subscribers of these journals. Given the two statistical populations werelimited and large, multistage sampling method was used. Descriptive-survey research method was used, and conceptualmodel was tested using structural equations modeling and confirmatory factor analysis with the aid of Lisrel software.Considering the obtained results, all hypotheses of this research were approved for both statistical populations, and bycomparing the results of evaluation of conceptual model on the two statistical populations, one can find out that the levels ofimpact of model’s variables on each other is approximately higher among editors and journalists compared with subscribers,which suggests that views of editors and journalists of non-governmental specialized journals of Tehran are more consistentwith relations governing components of this model, compared with those of subscribers. Manuscript profile

Open Access Article

88 - The sources of media news and the amount of trust in these resources
Ruhoolah Ahmadzadeh Kermani Somayeh Davari Kish Bastani

In the present study, the views of media commentators on the use of news stories and their trust in the news of these news agencies have been reviewed. The sample of this study is 250 randomly chosen media representatives. After selecting the samples, the researcher col More

In the present study, the views of media commentators on the use of news stories and their trust in the news of these news agencies have been reviewed. The sample of this study is 250 randomly chosen media representatives. After selecting the samples, the researcher collected the information questionnaire by face-to-face interviews and the data entry steps and data analysis with the spss software. The results of this study show that: The type of news or news that the respondents in the newspaper and journal are less concerned with are: "medicine" (23.2%), "political" (22.4%), "artistic" (18.8%), , "Science" (11.2%), sports (8.4%), non-sports news (4.8%) and 'cultural' (2.8%). 84.8% of respondents expressed their trust in the newspaper and their work place in the news agency "Mehr News Agency", 80.7% in the news of the ISNA news agency, 68.3% in the Fars News Agency, 66.3% in the news agency news agency. IRNA "and 43.1 percent of the" Ilna News Agency "news are considered" very high ". 45.3 percent of the respondents reported their journal and newspaper credibility to Al Jazeera News Agency, 38.8 percent to Reuters News, 22.1 percent to CNN News, 14.5 percent to News Agency News BBC "and 12.8 percent of" NBC News " "Very much and too much". Manuscript profile

Open Access Article

89 - Firmware Development Work on Expanding the Use of Smart Phone Applications
Hossein Maadanipour Ahmad Aslizadeh

Current study has done to investigate the effect of smartphone operation systems development on application usage rate as a new media and new marketing channel. For this purpose, the effect has been formulated by diffusion innovation theory of Rogers considering innovat More

Current study has done to investigate the effect of smartphone operation systems development on application usage rate as a new media and new marketing channel. For this purpose, the effect has been formulated by diffusion innovation theory of Rogers considering innovation and technology acceptance context. According to the model, features that cause an innovation and a technology adoption; are relative advantage, compatibility, complexity, trial ability, and visibility of the discussed phenomena. For more acquaintance of different operation systems, the history of creation and development in this field has been explained. Base on data that covered 377 users of an interactive application, correlation has been found. By regression analysis, the effect and coefficient has been proved. Results show that smartphone operation systems development has a positive effect on application usage rate. As a result, acceptor increase and growth rate of actual application users by OS development are more likely predictable. Manuscript profile

Open Access Article

90 - The Effect of Virtual Tribes on the Implications of Postmodern Consumer Behavior on Social Media)
Bahram Khairy Mohammad Mehdi Pouyan

The growth and popularity of social media is communication among people creating new approaches. This article reviews and synchronization Comments on this concept seeks to investigate and predict the effects of tribes allowable percentage of the consequences of postmode More

The growth and popularity of social media is communication among people creating new approaches. This article reviews and synchronization Comments on this concept seeks to investigate and predict the effects of tribes allowable percentage of the consequences of postmodern consumer behavior that its components are consequences faithfully, black marketing, power consumption, Surrealism and pluralism in social media. Questionnaire data were obtained using a sample size of 230 students at, using structural equation modeling using partial least squares analysis software Smart PLS is located. Results predicts that in the aforesaid tribes are permitted to consume a significant impact on all outcome variables Manuscript profile

Open Access Article

91 - Social Media Role in Marketing and its Impact on Organization's Structure
Seyyed Abdollah Sajjady Jaghargh Alireza Gharaati Majid Heidari

Social media is the description of online tools which people use to share content, profiles, comments, views, experiences and thoughts. The main difference between social media and social network is that social media is used to transfer and share huge information with m More

Social media is the description of online tools which people use to share content, profiles, comments, views, experiences and thoughts. The main difference between social media and social network is that social media is used to transfer and share huge information with mass audience. However social network is a tool for interaction. People of the same interests, same favors, common thoughts and dependent on each other make relations in social networks. Social media is the process of socializing an organization and engaging human resources with trends and philosophy of an organization. In this article the role of social media as an effective factor in marketing and on organization's structure is discussed with the emphasis on the role of social media in banking. Components and plan of penetrating banks into social media is explained and through tables demonstrating banks using social media, their role is discussed to engage with the new generation to make loyal customers, reduce costs, gain trust, increase incomes and explain the importance of brand making through social media. Manuscript profile

Open Access Article

92 - Analysis of Bazaars and Shopping Centers as Urban Spaces Via Space Syntax Software (Case Studies: Iranian Bazaars and Tehran Shopping Centers)
Kaveh Bazr Afkan Reihaneh Khorrami Rouz

Manuscript profile

Open Access Article

93 - Growth of Green Marketing –A Literature perspective of Green Indian Economy
Ankur Rana Anand Thakur Amanpreet Kaur

Manuscript profile

Open Access Article

94 - The Role of Urban Design on the Branding of Urban Space
Hadi Sarvari Hamid Majedi

Manuscript profile

Open Access Article

95 - The effect of network marketing on Teknik brand loyalty in Bushehr consumers
safoura shahniaei Sima Najafnejad

10.30495/jism.2023.73455.1040

Network marketing, loyalty, brand, Bushehr

Network marketing, loyalty, brand, Bushehr Manuscript profile

Open Access Article

96 - The effect of open innovation on brand authenticity of football clubs through the mediation of brand image
amir derakhshan mehdi kohandel Hossein Abdulmalek said namat khalifeh

10.30495/jism.2023.75659.1086

The purpose of this study was the effect of open innovation and social media marketing on brand authenticity of football clubs with the mediation of value creation and brand image. Descriptive-correlation research method was applied research and was done using structura More

The purpose of this study was the effect of open innovation and social media marketing on brand authenticity of football clubs with the mediation of value creation and brand image. Descriptive-correlation research method was applied research and was done using structural equation method. The statistical population consisted of fans of football clubs in the active leagues of the country. In order to collect the necessary information from the open innovation questionnaires of Peter et al. the social network marketing questionnaire of Kim et al. (2017), the brand authenticity questionnaire. Kadiro (2010) Zinodin et al.'s value creation questionnaire (2012) (α=0.89) and Ulrich's mental image questionnaire (2009) were used. 500 questionnaires were distributed and 428 questionnaires were analyzed. In order to analyze the data, descriptive methods and structural equation models and post hoc analyzes were used using Spss and Lisrel software. The findings showed that the model of the impact of open innovation and social media marketing on the brand authenticity of football clubs with the mediation of value creation and brand mental image has a good fit and is meaningful. As a result, it can be said that open innovation and social media marketing have a significant effect on the originality of the brand of football clubs and can contribute to the value creation and mental image of the brand, and therefore it is necessary for football clubs to pay attention to maintaining their unique and distinct identity from other clubs. and formulate an executive plan for this purpose. Manuscript profile

Open Access Article

97 - Analysis of factors affecting the improvement of the competitive power of sports production companies
amirreza shirvani Hassan Fahim Devin Hossein Peymanizad Mohammad Reza Esmaeilzadeh Ghandehari

10.30495/jism.2024.76334.1123

Competitiveness is one of the key success indicators of manufacturing companies. The purpose of the current research was to identify and analyze the factors affecting the improvement of the competitive power of sports product manufacturing companies. The current researc More

Competitiveness is one of the key success indicators of manufacturing companies. The purpose of the current research was to identify and analyze the factors affecting the improvement of the competitive power of sports product manufacturing companies. The current research was applied research in terms of purpose, mixed type in terms of data search, and exploratory in terms of data analysis method. The statistical population of the research was professors of sports management, owners of companies producing sports products, experts in the field of export and import of sports products, specialists in the field of sports marketing and managers of companies producing sports products. First, the identification of internal and external strategic indicators effective on improving the competitive power of the country's sports product manufacturing companies was done using the data theory of the foundation and Glazer's approach, and in the next step, the factors were prioritized using the Dimtel-Fuzzy method. The sampling method was purposeful in both qualitative and quantitative sections. The findings of the research showed that the effective factors on improving the competitive power of sports production companies were placed in two categories of internal and external indicators. Also, the findings of the Dmitel Fazi test showed that, in order of priority, 5 concepts of legal and protective factors, structure and management, market control, supply and design, and commercial and international issues as effective factors and 4 concepts of customer and consumer factors, marketing, Product improvement and service improvement were classified as effective factors Manuscript profile

Open Access Article

98 - The effect of relationship marketing on loyalty with the mediating role of wushu weapons customer relationship management
Somayeh Mirani

10.30495/jism.2022.22117

Creating customer satisfaction and strengthening the desire to re-attend customers is one of the important goals of sports complexes. Which can be achieved through new approaches to relational marketing. Therefore, the purpose of this study is to investigate the effect More

Creating customer satisfaction and strengthening the desire to re-attend customers is one of the important goals of sports complexes. Which can be achieved through new approaches to relational marketing. Therefore, the purpose of this study is to investigate the effect of marketing related to loyalty with the mediating role of customer relationship management in Wushu weapons. The present study is a descriptive correlation in the form of structural equations and based on the present tense, in terms of applied purpose, and in terms of collecting field information. The statistical population of the study consists of all customers of men and women wushu weapons in Tehran in unlimited numbers. The statistical sample size was determined to be 384 according to the uncertain population, using the Cochran's formula. The measurement tools of this research were three questionnaires: Customer Relationship Management Scanlan et al. (2009), Fontaine and Heiman Relationship Marketing (2004) and Behnam (2010) Loyalty. The results of structural equations showed that the mediating variable of customer relationship management has a significant mediating role in the causal relationship of marketing related to loyalty. Therefore, it can be said that the marketing managers of companies, considering the role of customer relationship management, can achieve wushu weapons customer loyalty through relationship marketing. Manuscript profile

Open Access Article

99 - Designing the outsourcing model of marketing activities of sports clubs
Morad Heidari Mohammad Nikravan Yadollah Abbaszadeh Sohron Hojjatollah Taheri Rouzbahani

10.30495/jism.2023.23193

Today, outsourcing is known as one of the effective strategies in the business world. The purpose of this research is to design the outsourcing model of marketing activities of sports clubs. The research community in the qualitative section includes 23 experts in the fi More

Today, outsourcing is known as one of the effective strategies in the business world. The purpose of this research is to design the outsourcing model of marketing activities of sports clubs. The research community in the qualitative section includes 23 experts in the field of sports marketing who were selected by the theoretical saturation method. Through semi-structured interviews with public administration and sports management experts, the researcher identified the components and designed the outsourcing model of marketing activities of sports clubs using qualitative analysis and Delphi methods. 175 people were selected as a statistical sample by using the sample size table of Karjesi and Morgan. In its qualitative part, a comprehensive model was designed for outsourcing the marketing activities of sports clubs. In the quantitative part, the relationship between the elements and components of the present model was subjected to a quantitative test with the structural equation modeling method and Smart PLS software. Based on the findings of this research, the outsourcing of sports club marketing activities, in order of importance, included marketing speed, management control, key capability control, preliminary planning, environmental effects, marketing enhancement, club performance, service quality enhancement, cost reduction, and strategic analysis. . The results of the research can be considered for planning and providing solutions related to the marketing activities of sports clubs in connection with outsourcing.   Manuscript profile

Open Access Article

100 - Designing a smart algorithm for determining stock exchange signals by data mining
pantea maleki-moghadam akbar alem-tabriz esmael najafi

One of the most important problems in modern finance is finding efficient ways to summarize and visualize the stock exchange market. This research proposes a smart algorithm by means of valuable big data that is generated by stock exchange market and different kinds of More

One of the most important problems in modern finance is finding efficient ways to summarize and visualize the stock exchange market. This research proposes a smart algorithm by means of valuable big data that is generated by stock exchange market and different kinds of methodology to present a smart model.In this paper, we investigate relationships between the data and access to their latent information with an enormous amount of data which has a significant impact on the investor’s decisions. First, extracting technical indicators from different point of the charts based on two groups of stock exchanges like petrochemical and automotive during 1387 to 1396, then analyzing clusters by means of k-means algorithm and data mining methodology. The contributions of this paper are: 1. To create a model with twenty technical indicators in different stock exchange companies and industries.2. To evaluate the proposed model and finally to predict the sales signals at the maximum points which has significant performance and can be predicted with acceptable accuracy. Manuscript profile

Open Access Article

101 - Legal approach to bitcoin and its comparison with the stock market
neda javaheri mohsen javaheri

10.30495/jlap.2022.19435

Bitcoin is a type of virtual currency and digital currency whose produc tion is the result of time-consum ing computi ng activiti es that can be trad ed like stocks or coins, and the result of this trade is the creation of a type of financ ial credit that the holder can More

Bitcoin is a type of virtual currency and digital currency whose produc tion is the result of time-consum ing computi ng activiti es that can be trad ed like stocks or coins, and the result of this trade is the creation of a type of financ ial credit that the holder can Buy the device and use it to fulfill its obligations. Legal problems and non- recognition of bitcoin is due to the lack of a central issuing body and its digitali ty. In this way, bitcoin transactions are done with out the need for in termediaries and Trans actio ns do not require centralized instituti ons such as banks or other in stituti ons. This research has exami ned the law of Iran and several other countries with a descr i p tive-analy tical method.Key words: digital currency, mon ey, stock excha nge, securi ties, capital mark et Manuscript profile

Open Access Article

102 - Neoliberalism and Globalization
Mohammad Tohidfam Niloufar Tehranizadeh

After the economic recession in 1970s, “Neoliberalism” developed a new market-drivenapproach to economic and social policy based neoclassical theories of economics, thatstresses on achieving effective individual freedom and skills in form of a private enterp More

After the economic recession in 1970s, “Neoliberalism” developed a new market-drivenapproach to economic and social policy based neoclassical theories of economics, thatstresses on achieving effective individual freedom and skills in form of a private enterpriseto support the rights of powerful private ownership, liberalized trade and relatively openand state markets therefore seeks to maximize the role of the private sector in determiningthe political and economic priorities of the state along with a government that is assignedto create and maintain a fundamental and efficient strategy.The notion that occurred in response to the inefficient government and the existingcondition such as economic crisis, brought about the formation of various kinds of communicationsat different levels and promotion of the cooperation among Members of WesternBloc, which after the collapse of the USSR, the world witnessed great changes in internationalrelations among the world countries as well as development of the aforementionedcooperation among the countries gained their independence from communism. In line withthese issues and considering elements, the present article aims to study the extent of relationand influence of this movement with emergence and development of cooperation amongcountries in different fields with a tendency toward an increasing Globalization. Manuscript profile

Open Access Article

103 - Investigating stock market violations and crimes in Iran and the United Arab Emirates
Mohammad Kamali naser ghasemi Behzad Razavifard

10.30495/jlap.2023.22434

Just as identifying violations and crimes in the stock exchange is important, in the next  stage, the process and manner of dealing with such violations and crimes is important because by identifying the weaknesses and strengths in dealing with these&nbsp More

Just as identifying violations and crimes in the stock exchange is important, in the next  stage, the process and manner of dealing with such violations and crimes is important because by identifying the weaknesses and strengths in dealing with these matters, we can realized its effectiveness. In dealing with disputes in the market, the jury and  in the violations section of the Committee to investigate violations and in the field of crimes are the judicial authorities. This study aims to review the process of dealing with violations and crimes of stock exchanges and securities in Iran and the United Arab Emirates and to evaluate its strengths and weaknesses. Basically, the system of dealing with violations and crimes related to the stock exchange is very important in order to effectively support these guarantees in different countries, among which, a comparative study of the system of investigating crimes and violations in Iran and the United Arab Emirates is the subject of research . Manuscript profile

Open Access Article

104 - Jurisprudence-legal feasibility of using futures contracts in the international currency market
Omid tavakolikia Mohsen Aghasi Syed AhmadAli Ali Hashemi

10.30495/jlap.2023.22438

A futures contract is an agreement to simultaneously buy and sell a certain amount of one currency against another currency at a certain time and at a certain rate in the future. In fact, the futures contract is a type of forward contract, with the difference that the b More

A futures contract is an agreement to simultaneously buy and sell a certain amount of one currency against another currency at a certain time and at a certain rate in the future. In fact, the futures contract is a type of forward contract, with the difference that the buyer and the seller are not known to each other and only transact with each other through banks or brokers active in the currency market. The foreign exchange market is a virtual market where interested people around the world can buy and sell existing currencies through the Internet and selecting the desired broker. The distinguishing feature of this market compared to other markets is the limited selection of investment options, and the major forex transactions are carried out only on seven currencies and three currency pairs, and by examining the macroeconomic variables of the countries and the news available at the international level, you can choose your desired currency. Islamic jurists believe that it is possible to trade the currencies of different countries in cash or at different rates because the inherent price and purchasing power of the currencies of different countries are independent and the general agreement is about the inaccuracy of using futures contracts and currency advances in the state of delaying obligations and rights. There are parties to some time in the future, which in this article has been examined in jurisprudential and legal doubts related to the authenticity of these contracts. Manuscript profile

Open Access Article

105 - Presenting the pattern of capital increase and its role on changes in the market value of the company's shareholders
Iran Abazari Ahmad Pifeh Fardin Mansouri Abbas Ali Haqparast

Various factors affect the company's financing patterns. The purpose of this research was to investigate the factors affecting the financing model through capital increase and its impact on the market value of equity. Companies to achieve goals such as continuity, growt More

Various factors affect the company's financing patterns. The purpose of this research was to investigate the factors affecting the financing model through capital increase and its impact on the market value of equity. Companies to achieve goals such as continuity, growth and development of activities, greater presence in domestic and foreign markets and many other reasons. , need financial resources. There are different ways to finance companies, the most important of which are capital increase, obtaining bank facilities, and issuing debt securities. The method of carrying out this research was chosen from a mixed type and according to the results of interviews with the experts of the data analysis of the foundation used, it determined the purposes of capital increase, the methods of capital increase, the difference in the rules of the Tehran Stock Exchange and the phenomenon of stock dilution after the release of important new shares. The most important components affecting the pattern of capital increase. In addition, the results of the foundation's data analysis evaluated by using the questionnaire tool and soliciting opinions from 400 financial managers and university professors using the structural equation analysis method. The results of the quantitative analysis stated that the purposes of capital increase, the methods of increasing the shareholders' cash flow and the use of shares and the dilution of shares have a significant effect on the increase of capital and consequently the changes in shareholders' equity. Manuscript profile

Open Access Article

106 - The Pattern Design of Financial Decisions Mix of in the Development of Iranian Financial Markets (The case of Iranian capital market)
hossin Eslami Mofid Abadi Fereydon Rahnamay Roodposhti Hamid Reza Vakilifard Hashem NikooMaram S. Jamaledin Tabibi

Financial system participants decisions are critical to achieving the goal of financial development. Because the financial decisions of the participants in a coherent financial system based on the supply and demand of financial resources have a significant impact on the More

Financial system participants decisions are critical to achieving the goal of financial development. Because the financial decisions of the participants in a coherent financial system based on the supply and demand of financial resources have a significant impact on the volume of financial resources and financial expenditures. Hence, appropriate financial decision-making models can improve the performance of financial markets of the countries, increase the participation of individuals and other phenomena at the micro and macro level. Therefore, the main purpose of this research is designing a pattern for financial decisions of government, corporations and households based on attention to optimal financial mix in line to achieve Iran capital market development. The method of this research is descriptive –survey and based of purpose this research as the type of applied research. For data analysis and estimating the experimental model multivariate linear regression model and for investigating the meaningful of linear regression equation Fisher Ttest and for meaningful of coefficients T-test is used. The results of the research show that financial decision mix of government, corporations and households have significant impact on Iran capital market development, that consequent of this flow can provide country economic development. Manuscript profile

Open Access Article

107 - Spillover Effect the on Contest Import & Export oriented industries
Hashem Nikoomaram Zahra Pourzamani Abdolmajid Dehghan

This research is about Spillover Effect The On Contest Import & Export oriented industries. So the Import & Export oriented industries spillover from parallel markets (currency and gold) has been evaluated. For this purpose 2 methods, VAR and MGARCH were applied More

This research is about Spillover Effect The On Contest Import & Export oriented industries. So the Import & Export oriented industries spillover from parallel markets (currency and gold) has been evaluated. For this purpose 2 methods, VAR and MGARCH were applied. Daily data (from october 2007 to August 2013) and examined using Eviews software. In aspect of model representation, this research is a development research and in aspect of method and nature is correlation.Results confirm spillover of Export oriented industries from currency. In other word main research hypothesis that explains Export oriented industries is affected from parallel markets, but This Results don’t confirm spillover of Export oriented industries from gold market, finally other Results don’t confirm spillover import oriented industries from currency and gold market. Side result of research demonstrates a positive and bilateral relation between currency and gold market in research period Manuscript profile

Open Access Article

108 - Investigate possibility of applying Contrarian strategy for short-term investment
زهرا جعفرزاده مجید زنجیردار مهدی کریمی تبریزی

Two investment , s guideline in stock markets by investment ,s managers utilized areMomentum Strategy and Contrarian strategy. Contrarian strategy recommend that theshares which were good function in past ,should be selling and the shares which werepoor function in past More

Two investment , s guideline in stock markets by investment ,s managers utilized areMomentum Strategy and Contrarian strategy. Contrarian strategy recommend that theshares which were good function in past ,should be selling and the shares which werepoor function in past ,should be buying .this research designed based on this believewhich capital market in proportion to new information shows excessive reaction and todetermine prices of succeed shares more than real prices , and to determine prices ofsucceed shares less than real prices .therefore in future time which market will find out tothe mistake in pricing return output have existence about this share .this researchInvestigate possibility of increase of output of short-term investment and earn unusualoutput by utilization Contrarian strategy in Iran ,s capital market.Community statistics of this research formation five industry of stock market whichduring the years (1385-1389) have been studied. Analysis data with t-students Test doneit . the result of this research shows which average of loser Portfolio in one year cycle orless ,no statistically significant difference and more than Winner Portfolio . In factpossibility of increase of output of short-term investment in Iran , s capital market capitalby applying of Contrarian strategy does not exist. Manuscript profile

Open Access Article

109 - Provide a model for evaluating the timing skills of capital market professionals combined multi-indicator decision making and scenario design
behrooz nazari freydoun rahnama Mahdi Madanchi Zaj HAMIDREZA KORDLOUIE

10.30495/jfksa.2023.21894

In this study, we provide a model for evaluating the performance of capital market professionals (Case Study of Mutual Fund Managers) on how to apply market timing strategy in predicting future market movements, using a combination of multi-indicator decision making and More

In this study, we provide a model for evaluating the performance of capital market professionals (Case Study of Mutual Fund Managers) on how to apply market timing strategy in predicting future market movements, using a combination of multi-indicator decision making and We have analyzed the scenario of "expert system proposed by Hosseini Nasab" using the network analysis process (ANP) [3]. In the mentioned method for modeling and analyzing data, the matrix of internal and external dependencies of strategies and criteria was calculated and using the designed network model, strategies for determining weight and the most important strategies were evaluated. This method is used to implement the model of capital allocation to corporate stocks, with the three objectives of return, risk and liquidity. Manuscript profile

Open Access Article

110 - The effect of institutional ownership on performance measurement indicators based on residual income and market components
Allah Karam Salehi

The purpose of this study was to investigate the effect of institutional ownership on performance measurement indicators based on residual income and market components in listed companies on Tehran Stock Exchange. For this purpose, a sample of 145 companies during 2010- More

The purpose of this study was to investigate the effect of institutional ownership on performance measurement indicators based on residual income and market components in listed companies on Tehran Stock Exchange. For this purpose, a sample of 145 companies during 2010-2016 was selected by systematic elimination sampling. The research method is library and correlation. In this study, In order to measure the performance based on the components of the residual income, earning before interest and taxes, and net operating profit after-tax, and for measuring the market-based performance, two market value added and Q Tobin ratio indicators are used. The analysis and hypothesis testing were performed using regression of generalized least squares method (EGLS) with panel data approach. The results show that there is a positive and significant relationship between institutional ownership and performance measurement indicators based on residual inome components (earning before interest and taxes and net operating profit after tax) and market indices (market value added and Q Tobin ratio) in the listed companies in Tehran Stock Exchange. These results are consistent with the active monitoring hypothesis and the convergence interest hypothesis. Manuscript profile

Open Access Article

111 - Modeling and Forecasting Distribution of Return on the Tehran Stock Exchange Index and Bitcoin with the GAS Time Variable Method
Mohammad Ebrahim Samavi hashem nikoomaram Mahdi Madanchi Zaj Ahmad Yaghobnezahd

10.30495/jfksa.2022.21081

Predicting returns with the least error is one of the most important issues in financial markets that has been considered by many researchers in recent decades .Traditional linear and nonlinear models due to the inefficiency of linear models in market turbulence, the la More

Predicting returns with the least error is one of the most important issues in financial markets that has been considered by many researchers in recent decades .Traditional linear and nonlinear models due to the inefficiency of linear models in market turbulence, the lack of correct extraction of the conditional distribution form of data due to the failure to record the conditional distribution dynamics in nonlinear models and the existence of limiting assumptions, it lacks the ability to predict returns in different market conditions. In order to eliminate the disadvantages of traditional models, in the present study using a new time-variable method called generalized autoregressive score (GAS) in order to predict the distribution of return of the total index of the stock exchange during the period 2010 to 2020 and for Bitcoin during the period 2014 to 2020. The results of modeling for the two assets by the new GAS model are compared with the results of the GARCH and AR models and their performance is tested for inside and outside the sample. The results show that in order to predict the daily return, the overall index of the new GAS model has a better performance and in order to predict the daily return of bitcoin, the GARCH model has been preferred. Manuscript profile

Open Access Article

112 - An Investigation Stock Price Index Convergence in Middle East stock markets: Cluster Analysis Approach
Behnaz Nanavay Sabegh Ali Fegheh Majidi Ahmad Mohammadi

The capital market in each country is considered as the most important part of the economy and its changes and fluctuation can reflect the full-fledged economic structure of each economy. The study of the global trend of convergence of stock markets indicates the interd More

The capital market in each country is considered as the most important part of the economy and its changes and fluctuation can reflect the full-fledged economic structure of each economy. The study of the global trend of convergence of stock markets indicates the interdependence of the economies of each other and the mobility of capital between countries. The stock market index reflects the trend of stock markets movements and it show the changes in the economy. In this study, the hypothesis of the convergence of the index of prices of stock markets in Middle East countries during the period from January 2007 to February 2017 has been investigated using cluster analysis method. The results show that the stock markets do not form a convergent cluster. However, there are two converging clusters between stock markets but the Jordanian stock market is not in any cluster and forms a non-convergent cluster. Manuscript profile

Open Access Article

113 - High Frequency Market Microstructure Noise Estimates and Inference Regarding Returns: a portfolio switching approach
Jalal Seifoddini F. Rahnamay Roodposhti Hashem Nikoomaram

Several studies about microstructure noise in capital markets have found that it is a vital aspect of a liquid market. In the absence of noise traders trading volume would severely decrease. However, on the other hand, market microstructure noise deviates prices from th More

Several studies about microstructure noise in capital markets have found that it is a vital aspect of a liquid market. In the absence of noise traders trading volume would severely decrease. However, on the other hand, market microstructure noise deviates prices from their fundamental values. In this paper, we separate the microstructure noise from the price process and then we ask whether high frequency estimates of microstructure noise contain a risk factor and whether that risk factor is priced in the market, meaning that stocks that covary with our high-frequency measure of noise tend to get compensated in the form of higher returns. We examine this question through a portfolio switching approach by looking at the returns of portfolios sorted on our high frequency measurement of the magnitude of the market microstructure noise. The results show that the portfolio corresponding to the highest quartile noise outperforms the portfolio with the lowest quartile noise. Manuscript profile

Open Access Article

114 - The Comparison of Stock Trading Strategies for Computing of Stock Return in the Short term and Long term Investment
زهرا پورزمانی محمدرضا محمدی

Use of proved scientific techniques help to two basic goals in the security andexchange market, Firstly apply of this techniques cause increase of the scale ofproductivity and profitable of the investors , Secondly this issue cause improvement ofthe invest market operat More

Use of proved scientific techniques help to two basic goals in the security andexchange market, Firstly apply of this techniques cause increase of the scale ofproductivity and profitable of the investors , Secondly this issue cause improvement ofthe invest market operation and propelling the market toward efficiency. By attentionto the following issue, in this text we were dealing to investigate the transactionmethods. In this research we attempt to comparison of various methods for priceforecast in stock market and investigate tow methods, which named buy and hold andmoving market average of the market peripatetic and observe the place of each towmethods and process of predication of price portion, and by how much scale crateprofitability for investors? And then offer the best state to investor .the samplecompanies are through the list of the active companies in Tehran Stock Exchangeduring the period 2001 to 2008. The results declare in the long term investment periodthe average return of buy and hold method is greater than from moving marketaverage method, and also in the period of the short term investment of the buy andhold method is prior to moving market average method. Manuscript profile

Open Access Article

115 - Investigation on relation between information asymmetry and liquidity via market microstructures model in Tehran Stock Exchange
Reza Raei Reza Eivazlu Amir ali Abbaszadeh Asl

Certainly, information is one of the most important factors in financial markets and stocks trading. Information symmetry is among the basic principles of an efficient market which is milestone in price clearance mechanism. Also, information risk is a considerable facto More

Certainly, information is one of the most important factors in financial markets and stocks trading. Information symmetry is among the basic principles of an efficient market which is milestone in price clearance mechanism. Also, information risk is a considerable factor for investors in the stock markets. Existence of private information can cause increasing of investment risk. Information risk is a very important factor in trading of stocks that have low liquidityand low transaction numbers. Therefore, ignoring private information and information risk in this stocks’ trading, can cause irreparable losses. This work aims to investigate information asymmetry and information risk in Tehran Stock Exchange via using information risk models. Volume-Synchronized Probability of Informed Trading market microstructure model (VPIN) is one of the newest methods of calculating information risk in financial and stock markets. Intraday information of the active companies is used to compute information asymmetry for the stocks of Tehran Stock Exchange Manuscript profile

Open Access Article

116 - The Effects of Product Market Competition on Agency Costs
امید پورحیدری امیر سروستانی رحمت اله هوشمند

In this paper , the effect of Product Market Competition on Agency Cost isinvestigated. In this regard, the effect of size is controlled. For measuring the ProductMarket Competition, the Herfindahl-Hirschman Index of sales and entry barriers is used.For measuring agency More

In this paper , the effect of Product Market Competition on Agency Cost isinvestigated. In this regard, the effect of size is controlled. For measuring the ProductMarket Competition, the Herfindahl-Hirschman Index of sales and entry barriers is used.For measuring agency cost ,two criterion is used. The first criterion is the interaction ofthe firm’s growth prospects and its free cash flows. We used Tobin’s Q as a proxy for thefirm’s growth prospects. The other criterion is the assets turnover ratio.To test thehypotheses and data,multiple linear regression was used. findings of investigating 62firms in the 2003 to 2011 show that as the firm competition power increases and on theother hand the degree of the product market competition decreases, the agency cost wouldsignificantly increase. Moreover, the strength of the research results using annual datawere also exmined. Manuscript profile

Open Access Article

117 - The Relationship of Under pricing with IPO Aftermarket liquidity in Tehran Stock Exchange
حسن قالیباف اصل رحیم صادقی دمنه مهدیه کلانتری دهقی

This article deals with study of the relationship of Underpricing with IPOAftermarket liquidity in listed companies on TSE.To achieve this purpose, required financial data from 80 qualified initial publicoffering in nine-year period between the years 2001 and 2009 were More

This article deals with study of the relationship of Underpricing with IPOAftermarket liquidity in listed companies on TSE.To achieve this purpose, required financial data from 80 qualified initial publicoffering in nine-year period between the years 2001 and 2009 were gathered. Afterdetermination of initial return period, relationship between underpricing andaftermarket liquidity, have been examined in sections 30, 120, 240 trading days afterinitial public offering by multivariable regression tests. Significant of model andcoefficients have been examined by F fisher and T-student tests.The results indicated that underpricing (initial return) is positively related toturnover ratio and negatively related to illiquidity measure. These relation aresignificant after controlling for other factors. Manuscript profile

Open Access Article

118 - Identify the economic impact of behavioral finance with an emphasis on efficiency and weekly turnover also temporal patterns in the Tehran Stock Exchange
رضا غریب لو رضا شرفی

AbstractThis paper has done for research about behavioral finance context. In this paper we tryto prove the existence of Saturday, Monday and weekend yield effect and the existence ofSaturday, Monday and weekend transaction mass effect for 6 years (2007-2012). In thispa More

AbstractThis paper has done for research about behavioral finance context. In this paper we tryto prove the existence of Saturday, Monday and weekend yield effect and the existence ofSaturday, Monday and weekend transaction mass effect for 6 years (2007-2012). In thispaper we use Student's t-distribution. Goal of this research is recognition of investors’behavior and earn more profit in Tehran exchange market. Also, this researchcharacterizes somewhat market efficiency. Conclusion show that there are strong Sundayeffect and semi-strong Saturday effect into other days and yield of Saturday is lower thanother days. Also, there is strong Wednesday effect with positive yield into other days.About transaction mass, there is Saturday and Wednesday effect how Wednesdaytransactions mean is higher than Saturday transactions mean. These effects show thatinvestors are hopeful in Wednesday to earn more yields on the next week and buy morestock, but in Saturday they are hopeless and began to sell their stock Manuscript profile

Open Access Article

119 - Estimating Price Delays on Tehran Stock Exchange
Ali Ebrahim Nejad Mahdi Pedram Rad

In an efficient market, prices should reflect all information available to investors. In reality, several frictions can prevent prices from incorporating the information immediately after disclosure. This can cause delays in the incorporation of information into prices More

In an efficient market, prices should reflect all information available to investors. In reality, several frictions can prevent prices from incorporating the information immediately after disclosure. This can cause delays in the incorporation of information into prices and increase the premium investors require for investing in stocks. Using an empirical measure of price delays, we examine the effect of these frictions and the resulting price delays on the cross-section of expected returns on Tehran Stock Exchange. The delay measure is defined as a function of contemporaneous and lagged systematic information that is impounded into prices. If frictions prevent information from impacting prices contemporaneously, lagged information should have explanatory power for stock returns. We find that stocks with higher price delays tend to have a premium that is not explained by known risk factors of market risk, size, value, momentum and liquidity. Our results are robust to a number of empirical specifications, namely the zero-investment portfolio returns and Fama-Macbeth regressions Manuscript profile

Open Access Article

120 - Detection of Stock Price Manipulation using Linear and Quadratic Discriminant Analysis
M. Hossein Poustfroush Alireza Naser Sadrabadi Mahmood Moeinaddin

In this study, Discriminant Analysis (DA) model are used to estimate manipulation of stock prices in Tehran Stock Exchange. In this study, first by using screening data method, a sample of 345 companies listed in Tehran Stock Exchange were selected and then information More

In this study, Discriminant Analysis (DA) model are used to estimate manipulation of stock prices in Tehran Stock Exchange. In this study, first by using screening data method, a sample of 345 companies listed in Tehran Stock Exchange were selected and then information about the 'TEDPIX' index, closing price, volatility of closing price and trading volume in the time frame years 1387 to 1391 were collected. Afterwards the selected companies categorized into manipulated and non-manipulated groups by using duration dependence test and skewness & kurtosis test. Then with scrutiny of the trend of Tedpix's chart and volume chart of the manipulated group, Start of price manipulation is determined. In next step by using Linear Discriminant Function (LDF) and Quadratic Discriminant Function (QDF) and by using closing price, volatility of closing price and trading volume variables and also using information in range one year before starting manipulation group and in range four years for non-manipulation group, designed models for forecasting manipulation. At the end, the prediction ability of the models was examined. According to the results, the prediction ability of LDF model is 56% and the prediction ability of QDF model is 73%. Manuscript profile

Open Access Article

121 - An Investigation & Comparison between Accounting Measures of Performance Evaluation & value-Based Measures in Estimating the Companies’ Economic Rate of Return
فریدون رهنمای رودپشتی محمد حامد خان محمدی

Economic performance assessment of companies has been always of interest for stakeholders. In addition to accounting based evaluation model, there is an economic model, which focuses on cash flows rather than profit. One of these models is the “cash recovery rate& More

Economic performance assessment of companies has been always of interest for stakeholders. In addition to accounting based evaluation model, there is an economic model, which focuses on cash flows rather than profit. One of these models is the “cash recovery rate” based on which the economic rate of return can be estimated. In this article, the relationship between accounting measures of performance evaluation(Return On Assets, Return On Equity, Return on Sales) and value-based measures(Economic Value Added and Market Value Added) in relation to cash recovery rate, which is as proxy of economic performance of companies, has been investigated. As many as 60 sample companies between the periods of 1382 to 1386 have been selected. The achieved results from empirical tests indicate that the return on assets, return on equity, return on sales and market value added are positively and directly related to the cash recovery rate. They can be used as a reliable measure in the performance evaluation in spite of economic value added which lacks information content.   Manuscript profile

Open Access Article

122 - Presenting a Conceptual Model of Financial Market Entrepreneurship Based on Emotional Intelligence
Negin Mobini Bahareh Banitalebi Dehkordi

10.30495/jfksa.2023.23063

 Today, dynamic financial markets are a suitable platform for entrepreneurs to play a role using skills such as emotional intelligence, creativity, innovation and movement in the direction of development and evolution in the society. The purpose of this research is More

 Today, dynamic financial markets are a suitable platform for entrepreneurs to play a role using skills such as emotional intelligence, creativity, innovation and movement in the direction of development and evolution in the society. The purpose of this research is to explain the concepts of entrepreneurship and emotional intelligence from the perspective of knowledge, as well as to present the model of financial market entrepreneurship based on emotional intelligence from the perspective of experts, for the first time in Iran. In order to achieve this goal, using the snowball sampling technique, a qualitative interview conducted with 12 experts in the form of open questions. Then, based on the Descriptive-Claizeian phenomenological approach, the data analyzed in seven stages and main and secondary factors and components were extracted, analyzed and classified. After measuring the reliability and validity of the results, finally, the proposed model of entrepreneurship from the perspective of emotional intelligence in the financial market was presented. Based on the findings of this research, the proposed model includes 13 main factors and 203 influential components in the formation of the entrepreneurial model from the perspective of emotional intelligence in the financial market of Iran, and the main factors of the model include self-awareness, self-management, self-motivation, other awareness, Other managerial, collective skills, as well as social factor, personality factor, situational factor, cognitive factor, educational factor, demographic factor and environmental factor Manuscript profile

Open Access Article

123 - E-Garch and Modeling of Market Volatility Based on Noise Trading
Abdolmajid Abdolbaghi Siavash Sbour Maryam Bagheri Rafi

The presence of noise traders with fanatical attitude in financial markets is considered as a reason for the divergence of price and risk from predicted levels, but on the other hand the absence of noise traders might cause dwindling of market volatility. Generally, tho More

The presence of noise traders with fanatical attitude in financial markets is considered as a reason for the divergence of price and risk from predicted levels, but on the other hand the absence of noise traders might cause dwindling of market volatility. Generally, those who execute their trades based on market noise have poor understanding of the validity of receiving information, nevertheless a major part of traders falls into this category. The following study evaluated fluctuation of noise trading, using EGARCH (exponential general autoregressive conditional heteroscedastic) model for the price index of the Tehran stock exchange market from 2012 to 2016. There was a meaningful relation between the noise and market return, so that an increase in noise trading resulted in market return growth and a decline in noise trading altered fluctuation to a smoother trend. Furthermore, the growth of trade value, turnover and number of trades was related to the rise in noise trading. Manuscript profile

Open Access Article

124 - A Comparision Between Explanatory Power of CAMP and D-CAPM in Predicting Expected Stock Return
افسانه توانگر مهدی Kh

Most of the academic studies identified β factor as a risk-based measure of stock return volatility and used Capital Assets Pricing Model (CAPM) to measure portfolio risk and estimate expected return. Over the last few years, the semi-variance of stock return devel More

Most of the academic studies identified β factor as a risk-based measure of stock return volatility and used Capital Assets Pricing Model (CAPM) to measure portfolio risk and estimate expected return. Over the last few years, the semi-variance of stock return developed proposing the downside β as an alternative measure of risk. Based on Downside CAPM (D-CAPM), we investigated the capability of the CAPM and D-CAPM to estimate required returns on equity in Tehran Stock Exchange as an emerging market and focused on comparing the ability of β factor to explain the cross-section of returns relative to that of alternative risk variable as downside β. Considering information of stock return of 138 firms from 2005 to 2009, we established a hypothesis as: “The D-CAPM has more explanatory power to predict the expected stock return volatility rather than CAPM.” Through studying the relationship between stock returns and beta and d-beta, stable and direct significant correlation of d-beta and stock returns clarify the importance of d-beta and D-CAPM in measuring the risk and expected return rather than beta and CAPM.  Manuscript profile

Open Access Article

125 - پیش بینی نرخ ارز در بازار سرمایه با استفاده از مدل های میانگین متحرک خود رگرسیون انباشته و شبکه عصبی )مطالعه موردی: دلار استرالیا، دلار کانادا، ین ژاپن و پوند انگلستان(
Mohammad Ehsanifar Reza Ehtesham Rasi

Monetary policy in order to prevent losses arising from changes in exchange rates of disruptive are Always trying to find a suitable method to predict exchange rates. However, multi-dimensional characteristics of the converter makes it is complicated and nonlinear behav More

Monetary policy in order to prevent losses arising from changes in exchange rates of disruptive are Always trying to find a suitable method to predict exchange rates. However, multi-dimensional characteristics of the converter makes it is complicated and nonlinear behavior. One of the traditional methods of forecasting, time series analysis, which is based on two as sumptions static linearity. Some doubts about the performance of these traditional models have been created One of the alternative methods, artificial neural networks that In some cases are shown a good potential for time series prediction. In this Article , After reviewing the research conducted to clarify the predictive ability of mass moving average models and Artificial Neural Networks to compare The two methods for the prediction of the daily exchange rate has been made in the period from 01.01.1990 till 01.01.2012. The results showed that the neural network approach estimates the Autoregressive Integrated Moving Average (ARIMA) method provides better responses. In this study, MATLAB software and computational tools and data STATGRAPHICS economies of Australia, Canada, Japan and the United Kingdom, and the dollar exchange rate in those countries than in America is using. Manuscript profile

Open Access Article

126 - Service Marketing Mix and Its Effects on Stakeholders' Behaviors
Akbar Eftekhari Aliabadi mohmad Hemmati Rozbahani

In this study, relying on theoretical principles of behavioral finance and marketing mix, the effects of marketing mix and its factors has been examined on Tehran stock exchange stakeholders' behaviors. In this paper, based on 5 years periods from the begging of 1389 to More

In this study, relying on theoretical principles of behavioral finance and marketing mix, the effects of marketing mix and its factors has been examined on Tehran stock exchange stakeholders' behaviors. In this paper, based on 5 years periods from the begging of 1389 to the end of fiscal year 1393, the assumption as effects of the service marketing mix and its variables on stakeholders' behaviors among services firms which accepted in the Tehran stock exchange has been tested.This study, as an applied research uses correlation methods specifically the structural equation modeling (SEM) to investigate the relation between service marketing mix variables' namely product, price, place, promotion, people, process, physical evidence as independent variables and stakeholders' behaviors as dependent variable.According to the descriptive data analysis and structural equation modeling results, we've found that the Tehran stock exchange stakeholders' behaviors has significant relation with service marketing mix concept and its variables. Manuscript profile

Open Access Article

127 - Modelling the Price bubble warning system and financial crisis in the stock market
Mahdieh Norozi Mohammadebrahim Mohammadporzarandi mehrzad minouei

10.30495/jfksa.2022.20588

The purpose of this study is to design a warning system for price bubble and financial crisis in the Iranian stock market. In this study, the statistical information of the seasonal data of the period 1990-2019 and the MGARHC have been used to extract and identify the v More

The purpose of this study is to design a warning system for price bubble and financial crisis in the Iranian stock market. In this study, the statistical information of the seasonal data of the period 1990-2019 and the MGARHC have been used to extract and identify the variable of financial crisis and price bubble in the capital market. The results of this study showed that variables such as production, inflation rate, exchange rate, total stock market index, etc. have a significant impact on the occurrence of financial crisis and the possibility of price bubbles in financial markets. Based on the estimation, it can be stated that the effect of the shocks of the research variables on the occurrence of the price bubble in the stock market leads to an increase in the instability of the variables. This can be due to the dependence of the economic structure on its markets, and this can have heavy consequences due to a shock on the country's structure. Manuscript profile

Open Access Article

128 - The Relationship between Holding Periods for Common Stocks with Bid-Ask Spread, Market Value of the Firm and Return Volatility in Tehran Stock Exchange
علی جعفری مهسا هنرمند حمید ذوالفقاری امیر رسائیان

It is of crucial importance to identify and measure the factors influencing theholding period in order to examine the various structures of the capital market. Theresults of some foreign studies indicate that there is a relation between stock returnvolatility, market va More

It is of crucial importance to identify and measure the factors influencing theholding period in order to examine the various structures of the capital market. Theresults of some foreign studies indicate that there is a relation between stock returnvolatility, market value, bid-ask spread and the holding periods. The present study alsoaims at surveying the relation between stock return volatility, market value, bid-askspread and the holding periods in Tehran Stock Exchange.To do so, among the companies which were accepted in Tehran Stock Exchange andwhose required data during a nine years period of research (1381-1389) were available,110 companies were chosen. In the present study, the holding period is dependantvariable and bid-ask spread, Stock return volatility and market value are independentvariables. The hypotheses were examined using multi-variable regression and the datawere analyzed using the panel data method.The results of the study indicate a positive correlation between market value, and theholding periods. The results also indicate that there is no significant relationship betweenstock return volatility, bid-ask spread and the holding period of the selected companies. Manuscript profile

Open Access Article

129 - The relationship between financial distress risk and momentum anomaly in Tehran stock exchange
Hamidreza Vakilifard Meysam Ahmadvand Mohammadjavad Sadehvand

This paper is to study the relationship between momentum effect (continuation of prior returns) and financial distress risk using data from companies listed on Tehran stock exchange during 31/01/1387-31/04/1393. In this research, financial distress risk was calculated b More

This paper is to study the relationship between momentum effect (continuation of prior returns) and financial distress risk using data from companies listed on Tehran stock exchange during 31/01/1387-31/04/1393. In this research, financial distress risk was calculated by the second version of Altman Z-Score model. To describe momentum effect, by determining the formation period to be 6 months, and the holding period to be 3, 6, or 12 months, we firstly examined the profitability of short term (3/6), midterm (6/6), and long term (12/6) momentum strategies and found that during abovementioned time period, only midterm momentum strategy was profitable. Then, we showed that momentum anomaly was driven by market under-reaction to financial distress risk. In other words, it can be said that momentum is proxying for distress risk, and is largely subsumed by distress risk factor. Manuscript profile

Open Access Article

130 - Identification of Capital Structure Adjustment Speed Using a Dynamic Model of Optimal Capital Structure; Emphasis on Product Market Competition Factor
Amirmohsein Gorji Reza Raei

Over 50 years of researching into capital structure provides different and sometimes conflicting theories in corporate finance. Among these theories, the trade-off theory with a long background; has been considered in many studies and still is being considered. One of t More

Over 50 years of researching into capital structure provides different and sometimes conflicting theories in corporate finance. Among these theories, the trade-off theory with a long background; has been considered in many studies and still is being considered. One of the latest approaches of this theory is dynamic trade-off theory. Regarding to this approach, we have tried to identify the capital structure adjustment speed among the companies of Tehran stock exchange (TSE) in this thesis. Hence we employed a partial dynamic adjustment model with panel data and tried to estimate this speed with advanced econometric methods such as generalized method of moments. Our sample consists of 225 firms for 20 years (1992-2012). The results reveal that Iranian firms adjust quickly toward their target leverages (around 48% per year, according to instrumental variable method and 26% per year, according to generalized method of moments). These rapid adjustment speeds confirm the explanatory power of trade-off theory among Iranian firms in the analyzed period. The other purpose of this thesis is to analyze the relationship between product market competition (measured by Tobin’s Q) and the capital structure of Iranian firms. The results of generalized method of moments estimation, detect a positive relationship between the intensity of competition and leverage ratio, which supports the limited liability models. Manuscript profile

Open Access Article

131 - Capital Increase & Abnormal Return From Evidence Tehran Stock Exchange
جواد عبادی اسماعیل حسن پور

In this paper the factors influencing abnormal return on common stock will be addressed. Regarding capital increase in Tehran Security Stock Exchange the four independent factors potential efficacy abnormal return. The factors are as following capital to increase the ma More

In this paper the factors influencing abnormal return on common stock will be addressed. Regarding capital increase in Tehran Security Stock Exchange the four independent factors potential efficacy abnormal return. The factors are as following capital to increase the market value of outstanding shares; volatility of daily returns, firm's size (in terms of market value of outstanding shares) and market cumulative return (MCR). This paper addresses factors influencing abnormal returns of common stocks, in regard to “capital increase” in Tehran Security Exchange. We identify and examine four factors potentially influencing abnormal return. These factors are: capital increase to market value of outstanding shares, volatility of daily returns, firm's size (in terms of market value of outstanding shares) and market cumulative return (MCR). Our sample consists of 96 capital increase in firms listed in Tehran Security Exchange between 1383 and 1386. To examine the effects of capital increase on abnormal return, we use an event study. Cumulative abnormal returns are calculated for two thirty-day windows before and after the event. We use a multi-variable regression to compare the results in these two windows. We find that capital increase cause “negative” abnormal returns. Among four independent variables, only volatility of daily returns influences abnormal returns. Manuscript profile

Open Access Article

132 - Evaluation the Role of Investor’s Beliefs on the Direction of price and Trading in Capital Market
Seied Hadi Darakhshandeh Saeid Ali Ahmadi

Investor’s beliefs about the future of capital markets can play an effective role on the market price trend and market trading volume trend. Investor’s beliefs about the future of the capital market refer to the views of investors. Therefore, the main object More

Investor’s beliefs about the future of capital markets can play an effective role on the market price trend and market trading volume trend. Investor’s beliefs about the future of the capital market refer to the views of investors. Therefore, the main objective of this study was to investigate the influence of beliefs optimistic and pessimistic investors are on the market price and trading volume market. The population of this research firms listed in the Tehran Stock Exchange and a sample of 50 companies with the highest market value in the five-year period 2010-2015. Sampling methods is systematic elimination and multiple regressions were used to test hypotheses. The results showed that investors are optimistic and pessimistic views on the positive and negative effects of market trading volume trend. The results of this study show that the optimistic and pessimistic Investor’s beliefs does not effect on the market price trend Manuscript profile

Open Access Article

133 - Investigation of the Factors Affecting the Deviation of Stock market Prices from the Present Value of Future Cash Flows in Companies Listed on Tehran Stock Exchange
S. Yousef Ahadi Serkani1 Elnaz Omrani

Today, stock valuation is one of the most important matters in the field of financial research, because by investing in the stocks of other companies, assuming that optimal portfolio are selected, the investors Constantly seek maximum return based on a given level of ma More

Today, stock valuation is one of the most important matters in the field of financial research, because by investing in the stocks of other companies, assuming that optimal portfolio are selected, the investors Constantly seek maximum return based on a given level of market risk or minimum risk based on a given level of return, and project the future stock prices according to the daily exchange of many stocks. Financial researchers, propose various methods for projecting the value of companies and make comparisons between them. The present study compares the stock market price of 80 companies listed on the Tehran Stock Exchange with the discounted model of Free Cash Flow For The Firm (FCFF), over a 10-year period (2002-2011) and calculates the difference between them to investigate the effect of factors such as financial leverage, inflation, the amount of fixed and intangible assets on the difference. The findings from the analysis of combined data using multivariate regression models show that inflation and amount of fixed assets from Among the factors investigated in this study, have a significant negative relationship with the difference, deviation of the prediction value based on discounted model of Free Cash Flow For The Firm (FCFF), from the stock market price. Financial leverage and the value of intangible assets had no significant relationship with the deviation of the prediction value from the stock market price. Manuscript profile

Open Access Article

134 - The Design and Calibration of a New Keynesian DSGE Model with Stock Market Dynamics in Iran Economy
Ahmad Salahmanesh Seyed Aziz Arman Ebrahim Anvari Abdollah Pourjavan

Financial markets especially capital market can make strong connections with other parts of the economy. After 2007/2008 financial crisis and global extensive economic recession, the economists show interest in the financial markets function again. The purpose of this s More

Financial markets especially capital market can make strong connections with other parts of the economy. After 2007/2008 financial crisis and global extensive economic recession, the economists show interest in the financial markets function again. The purpose of this study is to design and calibrate a Dynamic Stochastic General Equilibrium new Keynesian model with Stock market dynamism to investigate the stock market channal effectiveness mechanism on macroeconomics variables. So an open DSGE model containing households, firms, banks, government and central bank was designed and after log-linearization, then the model’s parameters were calibrated using quarterly data 1996:3-2013:2 and experimental studies results. This study shows that a negative shock to stock price index in the DSGE model via financial accelerator and bank capital channel will result in decrease production, consumption, investment, deposits and inflation and therefor the macroeconomic variables such as consumption, investment and production have stronger relationship with stock market dynamism Manuscript profile

Open Access Article

135 - A Model of Secondary Mortgage Market ; Suit the Requirements of Iran (As one of the substrates required for credit risk management in money market)
سجاد سیاح محمد صفری

Mortgage market refers to a market where mortgage funds are mobilized andallocated. The main product of the mortgage market is the mortgage loans. These loansare paid to the borrower after collateralization and imply a contract between the lenderand the borrower by witc More

Mortgage market refers to a market where mortgage funds are mobilized andallocated. The main product of the mortgage market is the mortgage loans. These loansare paid to the borrower after collateralization and imply a contract between the lenderand the borrower by witch the base asset is collateralized for guaranty of repaying theprincipal and interest of the mortgage loan.Regarding the functioning of the mortgage market and its agents, this market containsfor two submarkets; (a) Primary Market and (b) Secondary Market. In the primarymortgage market the real loans are provided to the applicants and in the secondarymortgage market, liquidity is entered to the primary market by purchasing packages ofmortgage loans.Considering the importance of issuing mortgage in credit risk management in moneymarket, this paper reviews the secondary mortgage market in selected countries andfocuses on America's most active institutions in the secondary mortgage market “FannieMae”, “ Freddie Mac”, and “Ginnie Mae” and finally by reviewing the proposedstructures for the secondary mortgage market participants in Iran, provides an appropriatemodel for establishment and public/private structure such institutions in the country. Manuscript profile

Open Access Article

136 - Non-classical oscillator model in stock market for selected companies: An approach of quantum mechanics
Sahar Behjat Hashem Zare Ladan Rezaei

The analysis of fluctuations of stock market indexes is one of the favorite topics for econophysics experts. The present study in the framework of quantum mechanics from the non-classical oscillator model is conducted an analysis of stock market fluctuations in Iran. Th More

The analysis of fluctuations of stock market indexes is one of the favorite topics for econophysics experts. The present study in the framework of quantum mechanics from the non-classical oscillator model is conducted an analysis of stock market fluctuations in Iran. This study has been conducted it’s analysis in different groups in the stock market about six active firms. In general, by calibrating the pattern and taking into account the different energy levels (higher energy indicates more information transparency), the results point to the fact that by increasing the level of information in the companies surveyed, it can lead to faster price adjustments and a lowering of the proposed bid and sale price. In other words, with the increase in the energy level, which indicates a decrease in information asymmetry, we can expect that the speed of the attract of news in the market will be slowly and so Transactions and liquidity in stock market increase. Manuscript profile

Open Access Article

137 - Effect of book leverage asymmetry on market leverage in firms listed in Tehran Stock Exchange
Askar Pakmaram Jalal Espookeh Mahdi Sharifi

Purpose of this study is to investigate relationship between book leverage adjustments on market leverage in Tehran Stock Exchange companies. The research period is from 1390 to 1395 and 121 companies were selected as samples. In order to analyze research data in panel, More

Purpose of this study is to investigate relationship between book leverage adjustments on market leverage in Tehran Stock Exchange companies. The research period is from 1390 to 1395 and 121 companies were selected as samples. In order to analyze research data in panel, a multivariate regression model has been used in the Eviews econometric software. In this research, dependent variables of leverage changes were used. The difference between book leverage and market leverage is independent variable, and firm size, profitability, cash flow fluctuations, ratio of tangible assets and book value to the market are also used as control variables.The results obtained using the modified regression model for research hypothesis show that there is a significant relationship between changes in book leverage and difference between book and market leverage. However, there is a significant relationship between dependent variable (changes in book leverage) and control variables of profitability, market to book value, ratio of tangible assets and firm size. Manuscript profile

Open Access Article

138 - The role of monetary variables and financial frictions on the stock market in the form of DSGE model
Lleila Barati yazdan goodarzi

10.30495/jfksa.2022.21085

The purpose of this paper is to investigate the impact of monetary policy and financial frictions on the stock market. In this study, the role of imperfections in financial markets as well as monetary policy on capital market performance and other macroeconomic variable More

The purpose of this paper is to investigate the impact of monetary policy and financial frictions on the stock market. In this study, the role of imperfections in financial markets as well as monetary policy on capital market performance and other macroeconomic variables has been evaluated. In this regard, the statistical information of the period of 1989-2021 was used based on the frequency of seasonal data. The method used in this study is to solve the Dynamic Stochastic General Equilibrium (DSGE) model. The results obtained from the monetary policy shock in this study showed that due to the existence of imperfection in the financial markets, it leads to volatility and instability in the capital market. In fact, the shock of the monetary policy has led to a change in the rate of return in the markets and this issue has affected the demand and supply of stocks. In addition, the monetary policy shock has had real effects on the economy. Manuscript profile

Open Access Article

139 - Stock prices and exchange rates in Tehran stock market
مانی موتمنی فائزه آریانی

This paper investigates the linkage between total index of Tehran stock exchange(TSE) and non-official exchange ratesby daily data from May 2011 to May 2013. In thisperiod, exchange rate tripled and TSE doubled. Johansen Cointegration test and VECMmodel applied to speci More

This paper investigates the linkage between total index of Tehran stock exchange(TSE) and non-official exchange ratesby daily data from May 2011 to May 2013. In thisperiod, exchange rate tripled and TSE doubled. Johansen Cointegration test and VECMmodel applied to specify this linkage. Exchange rates and TSE found to be Co-integrated.TSE has positive response to exchange rates but exchange rate has negative response toTSE and it is weak exogenous. Manuscript profile

Open Access Article

140 - Explaining the Comprehensive Model of Economic Dimension of Quality of Life and its Relationship with Financial Stress in Iran
Fatemeh Ghaemi Mohammad Hassani mohammadhamed khanmohammadi

The present study examines the economic dimensions of quality of life and its effect on financial stress.  The research method is mixed (qualitative-quantitative). Qualitative data have been collected through Grounded Theory. In-depth interviews with experts have b More

The present study examines the economic dimensions of quality of life and its effect on financial stress.  The research method is mixed (qualitative-quantitative). Qualitative data have been collected through Grounded Theory. In-depth interviews with experts have been conducted with a snowball approach. The results show that the indicators of lack of planning and rapid economic change as the most important causal conditions, physical health, lifestyle and occupation as the most important intervening factors, materialism, stability in society and no change in the work policies of active organizations as a prevailing context, abilities and the structure of community resource distribution as the most important action strategies and the lack of security and the lack of a sense of social justice as the most important consequences are affected the economic dimension of quality of life. Quantitative data were collected in a survey of capital market participants. The results show that with the improvement of quality of life in terms of actions and reactions, prevailing context, consequences and intervening factors, the amount of financial stress among capital market participants will decrease but will increase in terms of causal conditions. Manuscript profile

Open Access Article

141 - Comparison of various static and dynamic artificial neural networks models in predicting stock prices
علی اکبر نیکواقبال نادیا گندلی علیخانی اسماعیل نادری

AbstractIn this disquisition, has been paid to comparing the performance of static anddynamics neural network by purpose choosing appropriate model in predicting of TehranStock Exchange. The data used in this study consists of daily and interval of time1388/1/5 to 1390/ More

AbstractIn this disquisition, has been paid to comparing the performance of static anddynamics neural network by purpose choosing appropriate model in predicting of TehranStock Exchange. The data used in this study consists of daily and interval of time1388/1/5 to 1390/8/30, that Including 616 observation for in sample and out of sampleforecasting. Approximately 90% of these observations (556 data) use to estimatecoefficients of the model and the rest of them (60 data) use to forecast out of sample.Models are also employed in this research; two stationary neural network models such asfuzzy neural network (ANFIS) and artificial neural network (ANN) and a dynamicregression neural network model (NNARX). The results of this survey indicate thatAccording to Criteria to calculate the forecast error, among Mean squared error (MSE)and root mean square error (RMSE), Fuzzy neural network model of static, dynamicregression models, neural networks, and finally static artificial neural network modelshave lowest prediction error, Respectively. Manuscript profile

Open Access Article

142 - Using multi-fractal method in ranking portfolio efficiency
Mahnaz Doosti Morteza Rahmani

10.30495/jfksa.2022.19837

Investors around the world are always looking for safe investments in the capital markets of countries or the stocks of their companies. Therefore, finding a practical and scientific way to identify the best investment opportunity will have a very positive impact on the More

Investors around the world are always looking for safe investments in the capital markets of countries or the stocks of their companies. Therefore, finding a practical and scientific way to identify the best investment opportunity will have a very positive impact on the choice of an investor. An efficient stock is a stock whose price information is reflected in the market and the use of past stock prices over a period of time to analyze future trends and fluctuations in stocks leads to correct and citationable results. In this study, assuming poor performance, a stock portfolio consisting of 11 shares accepted in the Iranian capital market has been examined. In the sense that through the stock price information from 95 to 99 years, the trend and intensity of fluctuations have been examined. Because the liquidity of stocks has increased and it will be safe to invest. The results of this research using multi-fractal method show more detailed details of the efficient stock ranking steps in a portfolio. Manuscript profile

Open Access Article

143 - Analyzing the Impact of Financial Development and Trade Liberalization on Economic Growth in Emerging Economies and Low income Countries (A New Approach to Financial Development Index)
Mona Beheshti Abbas memarnezad taghi torabi Seyyed Shamseddin Hosseini

10.30495/jfksa.2022.20214

The debate on the direction of causality between financial development, trade liberalization and economic growth has been comprehensively growing since 1980s in theoretical and empirical literature. The existing literature provides conflicting views of this relationship More

The debate on the direction of causality between financial development, trade liberalization and economic growth has been comprehensively growing since 1980s in theoretical and empirical literature. The existing literature provides conflicting views of this relationship. Many economists believe that neglecting the effects of financial sector and trade openness on economic growth will provide us with incomplete picture of the growth process.For this reason, the purpose of this paper is to empirically investigate the impact of financial development and trade liberalization on economic growth of selected countries including Iran. we have studied countries based on the IMF Income classification in two groups: emerging markets and middle-income economies, low-income developing countries. Cointegration approach and generalized method of moments Difference estimation (DIF-GMM) are used, in this paper, to investigate the relationship between variables.The results indicate that financial development is positively significantly determining economic growth in all groups. Morever In emerging markets and middle-income economies, trade liberalization (in form of reducing tariff and non-tariff barriers) has positive and significan impact on economic growth. We also found that The good performance of the financial system reinforces the effect of trade liberalization and vice versa.   Manuscript profile

Open Access Article

144 - The Impact of Natural Resource Management on the Development of Stock Market Selected Countries with Natural Resources
Abolfazl Shahabadi Razieh Davarikish Zeinab ZarrinNa’l

The stock market as the main backrest of the capital market activities has a determining role in achieving continual and stable economic growth of countries. Economists believe that in countries which are rich in natural resources, focusing on the governance indicator t More

The stock market as the main backrest of the capital market activities has a determining role in achieving continual and stable economic growth of countries. Economists believe that in countries which are rich in natural resources, focusing on the governance indicator to manage the foreign exchange earnings from exporting the natural resources in a better way, has a significant impact on the development of the stock market. In fact, right and scientific management of natural resources which are obtained from the result beat of each of the governance indicators on the abundance of natural resources, navigates the given resources to the high value-added activities in the section of the stock market and by effecting the stock properties, it will motivate investors to buy and sell in the stock market and it also will increase and improve the value of trades on gross domestic product as the stock market development indicator. Therefore, the present study sought to examine the impact of the natural resource management on the development of stock market of Selected countries with abound natural resources during 2008-2013 byusing theGeneralized Method of Moments(GMM). The results of the study shows that the variables of natural resource management, total efficiency, productivity of the factors of production, the real exchange rate and the size of the government has a significant positive impact on the development of the stock market. As well, the results of the estimates represent a significant and negative impact of the liquidity ratio variableto the gross domestic product developmentof the stock market Manuscript profile

Open Access Article

145 - The Effect of Exchange Rate Volatility on the Iran Stock Market Exchange
مهدی پدرام

This paper looked at the relationship between Stock Markets and ForeignExchange rates, and determined whether movements in exchange rates had an effecton stock market in Iran. The Exponential Generalized Autoregressive ConditionalHeteroskedascity (EGARCH) model was used More

This paper looked at the relationship between Stock Markets and ForeignExchange rates, and determined whether movements in exchange rates had an effecton stock market in Iran. The Exponential Generalized Autoregressive ConditionalHeteroskedascity (EGARCH) model was used in establishing the relationship betweenexchange rate volatility and stock market volatility. It was found that there waspositive relationship between exchange rate volatility and stock market returns.Additionally, there is volatility persistence in most of the macroeconomic variables. Itwas also revealed that an increase (decrease) in trade deficit and expectation in futurerise in trade deficit would decrease (increase) stock market volatility. In addition, theconsumer price index has a significant relationship with stock market volatility. Manuscript profile

Open Access Article

146 - Financial Performance Comparison among Region Managements of Bank and Split the country from provincial effects, and their competitiveness using Constant Market Share
Alireza Erfani Hamidreza Kordlouei M. Mahdi Kakavand Esmaeil Shamsian

In this study a model based on Constant Market Share (CMS) is presented in order to be applied by bank top mangers due to obtaining a proper method to appraise region managers performance. The mentioned method make the macro elements of variation in deposits and facilit More

In this study a model based on Constant Market Share (CMS) is presented in order to be applied by bank top mangers due to obtaining a proper method to appraise region managers performance. The mentioned method make the macro elements of variation in deposits and facilities into their phenomenon which causes them. A holistic view is that considering three major factors vary the amount of deposits and facilities which are: 1. Effects caused by financial and monetary policies that bank cannot have and sort of influence on them, 2: those provincial effects mainly are traits of an specific area, bank is not able to make intangible change on them, 3: making competitive advantages, it indicate the extant of region manager’s effort. This research is going to separate the three aforesaid effects then apply the method in an Iranian private bank. Results show that region managers have not has better performance comparing other competitors Manuscript profile

Open Access Article

147 - Market neutral statistical arbitrage strategy by factor models in Tehran stock exchange
Farimah Mokhatab Rafiei Kamyar Nourbakhsh

forecasting price movements is a challenging issue. So different statistical arbitrage strategies are devised to trade in exchanges. Some of these strategies are market neutral. Market neutral strategies are neutral to market movements and make profits in any situation. More

forecasting price movements is a challenging issue. So different statistical arbitrage strategies are devised to trade in exchanges. Some of these strategies are market neutral. Market neutral strategies are neutral to market movements and make profits in any situation. These strategies use long and short positions at the same time and this makes them unusable in exchanges like Tehran stock exchange that only long position is available. Purpose of this paper is devising a market neutral statistical arbitrage strategy which can be used in Tehran stock exchange. In devising this strategy we use principal component analysis to estimate market movements and calculate stocks idiosyncratic movements. To forecasting stocks idiosyncratic movements, which have mean reverting properties, we use Ornstein-uhlenbeck model. The strategy made 35% average annual return by considering transaction cost which is more than Tehran exchange index in the study period. results show this method is a good framework for devising statistical arbitrage strategies. Manuscript profile

Open Access Article

148 - Dependency structure between the markets of Iran, Turkey, China and the United Arab Emirates, according the approach of Copula – Markov Switching
S. Mozaffar Mirbargkar Maryam Sohrabi

Studying, and analyzing the dependency structure between the markets at the economic boom and bust have been suggested by the researchers and theorists of different areas. Furthermore, there have been various models to explain the correlation between the financial marke More

Studying, and analyzing the dependency structure between the markets at the economic boom and bust have been suggested by the researchers and theorists of different areas. Furthermore, there have been various models to explain the correlation between the financial markets. Among them, the Copula model has a high ability to recognize the asymmetric dependence structure. The present research is going to study the dependency structure in the financial markets of four countries; Iran, the United Arab Emirates, Turkey and China at the boom and bust cycling in the period of 2014-2017, applying conditional heterogeneity variance model (GARCH), the Markov switching approach, and the Copula functions. The results illustrate that there is an asymmetric structure in every regime, as at the recession time, the correlation between these markets and Iranian market would be higher than the boom time. Manuscript profile

Open Access Article

149 - Long memory investigation and application of wavelet decomposition to improve the performance of stock market volatility forecasting
شمس اله شیرین بخش اسماعیل نادری نادیا گندلی علیخانی

Because of very large frequency and volatility in Financial markets Indicators, acertain type of non stationary is created that it refers to the fraction non stationary. Thiscauses, provides Long memory in this type of time series. Hence, this study has inaddition to ex More

Because of very large frequency and volatility in Financial markets Indicators, acertain type of non stationary is created that it refers to the fraction non stationary. Thiscauses, provides Long memory in this type of time series. Hence, this study has inaddition to examine the existence of the long memory in both mean and varianceequations in the return series of Tehran stock exchange, Pays to forecasting the volatilityof this index. For this purpose, the daily data from fifth Farvardin 1388 to eighteenthOrdibehesht 1391 is used. Our results confirm the existence of Long Memory in bothmean and variance equations. However, among others, based on the information criteriaand MSE, ARFIMA (1,2)-FIGARCH(BBM) model has been selected as the bestspecification to model and forecast the volatility of Tehran stock exchange’s return. Aswell, in order to Forecasting the volatility of this series, was used Combination of theabove model with Level and decomposed data. The results show that, according to theforecasting error criteria (MSE and RMSE), the result of model’s based on decomposeddata (with wavelet technique), more acceptable. Manuscript profile

Open Access Article

150 - Introduction a conceptual model of the effective factors of contrarian trading strategy in the formation of a profitable portfolio using the Grounded theory
Ebrahim Qashqai Allah Karam Salehi Ali Mahmoodirad

10.30495/jfksa.2023.23080

Creating a profitable investment portfolio is an important issue for market investors. Contrary to the efficient market hypothesis, excess returns are likely to be achieved if the investment strategy is chosen appropriately. The main purpose of this study is to provide More

Creating a profitable investment portfolio is an important issue for market investors. Contrary to the efficient market hypothesis, excess returns are likely to be achieved if the investment strategy is chosen appropriately. The main purpose of this study is to provide a conceptual model of the effective factors of contrarian trading strategy in the formation of a profitable portfolio using the Grounded theory in the Iran capital market. Data collected through interviews with 12 university experts who selected by theoretical sampling method using snowball technique. The results using the Grounded theory suggest that the investors characteristics of the causal type, macroeconomic factors, capital market factors, corporate factors and managerial factors of the intervening type, market constraints and regulatory processes of the contextual type, published news and financial statement features of the strategy type and stock returns and market performance criteria of the consequence type that are effective in forming a profitable portfolio in the stock market. Manuscript profile

Open Access Article

151 - The relationship between futures and cash market price of gold coins
بهزاد فکاری سردهایی اکبر میرزاپور علی صیامی مصطفی کجوری

AbstractThe aim of this study is to investigate the relationship between spot and futures priceof gold coins in Iran and how market information spread between these markets, andanalysis between changes in cash and futures price volatility is the daily gold coins. Dailyd More

AbstractThe aim of this study is to investigate the relationship between spot and futures priceof gold coins in Iran and how market information spread between these markets, andanalysis between changes in cash and futures price volatility is the daily gold coins. Dailydata for the future price of gold coins collected in 2012 from Iran Mercantile Exchange,has been used. To examine the relationship between spot price and futures price of goldcoins multiple regression models, vector Autoregressive , GARCH and Granger causalitytest is used. The results showed that changes in futures and spot coin price does not havea significant relation in the VAR model and multiple regression , But the spot and futuresprice volatility have an effective relationship. Granger causality tests also showed there isa relation from the spot price to the futures price changes. But the spot price and futuresprice volatility results indicate that this is Duplex relationship between markets, there isinformation flow between the two markets as a perfect. Manuscript profile

Open Access Article

152 - Instruments of Financial Regulation in Iran & U.K
Hossein Monavari Mohammad Rasekh

The inherent complexities of financial market contracts, including those made within the money and capital markets, and the effect of the financial market on the totality of the economic system of a country by providing financial resources motivate governments to use va More

The inherent complexities of financial market contracts, including those made within the money and capital markets, and the effect of the financial market on the totality of the economic system of a country by providing financial resources motivate governments to use various instruments to secure finances and uphold public interests in these markets. The necessity to ensure the private interests of investors while minimizing and managing risks and the dual nature of regulation, which restricts market agents on one hand and constrains governmental intervention on the other, creates a vast continuum of regulatory instruments which are used in more or less all countries around the world in some manner. Regulation has transitioned through market crashes, government failures and the shortcomings of private law in attaining public and private interests, and has risen to the status of a government theory; it provides instruments and devices through which governments may select and deploy regulatory policies. In the present paper, Iran and the United Kingdom have been selected with respect to their differing points of departure on the regulation of financial markets and comparisons have been made regarding the strategies, methods, sanctions, resources and bodies which systematically facilitate one or many governmental policies which make up the regulatory mechanisms governing the financial markets in both countries. Manuscript profile

Open Access Article

153 - A comprehensive Model Including Macro and Micro Factors Affecting Investment Motives in Stock Exchange Market
Ali Mohammadi Firouzeh Setoudeh

As previous researches have shown, investors in stock exchange market are affectedby various factors. Therefore this research is aimed to identify and rank these influentialfactors. For this purpose a general model including macro (political and economical) andmicro (en More

As previous researches have shown, investors in stock exchange market are affectedby various factors. Therefore this research is aimed to identify and rank these influentialfactors. For this purpose a general model including macro (political and economical) andmicro (enterprise information, market information and psychological variables) factors isintroduced. Questionnaire was formed by a synthesis of existing constructs in relevantliterature. Reliability tests and statistical analyses were performed to confirm scalevalidity and reliability and to answer the research questions. Structural equation modelwas applied for this purpose. Statistical analyses revealed that, except for scientificanalysis (technical and fundamental) all the factors are positively and significantly relatedto investment motives. Also Friedman test showed that financial information, politicalfactors and trade information are most influential factors in investor’s motive. It worth tomention that this general model has been used for the first time and previous studies havebeen considered a part of these variables. Manuscript profile

Open Access Article

154 - Iran financial market relation with domestic and international markets based on causality in moments of distribution analysis
Maryam Moghaddas Bayat Shamsollah Shirinbakhsh Teymour Mohammadi

Proper analyzing and forecasting depend on appropriate statistical model identification. This can be done when the variables included in model lead to improve its identification. This results in causality concept.Previously variables’ relations was confined to fir More

Proper analyzing and forecasting depend on appropriate statistical model identification. This can be done when the variables included in model lead to improve its identification. This results in causality concept.Previously variables’ relations was confined to first moment and linear relation within the framework of a causal relation .If the relation rejected, the variable would be excluded from model.Recently, causality analysis in higher moments and nonlinear way attract researchers. This means that presumed causal variable may contain unique information for some of moments but not all of them. Accordingly, eliminating such a variable from the model results in hiding important information of variable’s actual behavior which is under study. This research tries to present causality analysis in different orders of moments are presented in MSBVAR model settings. Therefore, free float index of stock exchange, exchange rate, OPEC basket price, gold global price are selected in order to examine causal relation from domestic and international markets to stock market. Results imply that exchange rate, oil and gold variables are causal in distribution for financial variable. Manuscript profile

Open Access Article

155 - Evaluation the relation between intellectual capital and modern variables for performance measurement with creation value emphasis
Fraydoon Rahnamay Roodposhti Hoda Hemmati

With the emergence of knowledge-based economy and changes in thecorporate nature of work, intellectual capital is an important foundationof a company to create value and return.According to importance of intellectual capital (IC), in this study weinvestigate the relatio More

With the emergence of knowledge-based economy and changes in thecorporate nature of work, intellectual capital is an important foundationof a company to create value and return.According to importance of intellectual capital (IC), in this study weinvestigate the relation between IC and modern variables for performancemeasurement with creation value emphasis such as Economic ValueAdded (EVA), Market Value Added (MVA) and Shareholder ValueAdded (SVA).The first stage in the analysis involves calculation of IC with 6 methods,which have been examined in prior researches. In order to achieve theaim of this study the data related to IC, EVA, MVA and SVA aregathered from companies which have been listed in Tehran StockExchange through 1382-1386 by random sampling procedures.Regression and panel methods is used in order to test the hypothesis ofthis research. The results indicate a relation between MVA and IC butaccording to the different results of sixth model we can’t achieve to aunique result about relation between EVA, SVA and IC. Moreover theforth method that used in this research has highest R2, so it’s the bestmodel that we can use for calculation of IC. Manuscript profile

Open Access Article

156 - Capability Comparison of the Models based on Long Memory and Dynamic Neural Network Models in Forecasting the Stock Return Index in Tehran Stock Exchange
اکبر کمیجانی اسماعیل نادری

The aim of this study is to introduce an efficient nonlinear model for predicting thereturn of Tehran Stock Exchange (TSE) Price index. For this purpose, the daily timeseries of price index from Farvardin 1388 to Aban 1390 is used. This study includes616 observations; 9 More

The aim of this study is to introduce an efficient nonlinear model for predicting thereturn of Tehran Stock Exchange (TSE) Price index. For this purpose, the daily timeseries of price index from Farvardin 1388 to Aban 1390 is used. This study includes616 observations; 90% of which used for estimating coefficients and the remaining 60observation are deduced for out of sample forecasting. By comparing the results of anonlinear dynamic artificial neural network (NNAR) and a nonlinear regression model(autoregressive fractional integration moving average «ARFIMA»), we found thatNNAR models have better performance in out of sample forecasting based on meansquare error criteria (MSE) and root mean square error criteria (RMSE) than thenonlinear regression models (ARFIMA). Manuscript profile

Open Access Article

157 - The Study of Volatility Trend in Tehran’s Stock Exchange
سید علی آل عمران رویا آل عمران

The main objective of this paper is to study the volatility trend in Tehran’s stockexchange from 1999:03 to 2008:02. this research are looking for answer to thisquestion that, if The Tehran’s stock exchange in the study period had experiencedvolatility or no More

The main objective of this paper is to study the volatility trend in Tehran’s stockexchange from 1999:03 to 2008:02. this research are looking for answer to thisquestion that, if The Tehran’s stock exchange in the study period had experiencedvolatility or not. To quantitative volatility, EGARCH Model is used. The resultsindicated The Tehran’s stock exchange is experienced volatility trend between 1999 to2008. So as, the most volatility level(instability) is occurred in 2003:01 and Then Themost instability has experienced in 2007:02, but in comparision with volatilityoccurred at 2003:01 is less. Manuscript profile

Open Access Article

158 - Reviews of Manipulating Prices using QDF & ANN-GA Models in Tehran's Stock Exchange
M. Hossein Poustfroush Alireza Naser Sadrabadi Mahmood Moeinaddin

In this study, Quadratic Discriminant Analysis (QDF) model and the hybrid model of Genetic Algorithm based on Artificial Neural Network)ANN-GA) are used to estimate manipulation of stock prices in Tehran Stock Exchange. In this study, first by using screening data metho More

In this study, Quadratic Discriminant Analysis (QDF) model and the hybrid model of Genetic Algorithm based on Artificial Neural Network)ANN-GA) are used to estimate manipulation of stock prices in Tehran Stock Exchange. In this study, first by using screening data method, a sample of 345 companies listed in Tehran Stock Exchange were selected and then information about the 'TEDPIX' index, closing price, volatility of closing price and trading volume in the timeframe years 1387 to 1391 were collected. Afterwards the selected companies categorized into manipulated and non-manipulated groups by using duration dependence test and run test. Then with scrutiny of the trend of Tedpix's chart and volume chart of the manipulated group, Start of price manipulation is determined. In next step by using Linear Discriminant Function)LDF) ,Quadratic Discriminant Function)QDF) and Genetic Algorithm based Artificial Neural Network and by using closing price, volatility of closing price and trading volume variables and also using information in range one year before starting manipulation group and in range four years for non-manipulation group, designed models for forecasting manipulation. At the end, the prediction ability of the models was examined. According to the results, the prediction ability of QDF model compared to the ANN model is better. Manuscript profile

Open Access Article

159 - Investigating the effect of increasing the transacting probability of informed traders on adverse selection of market maker
Keyvan Shahab Lavasani Sadaf Morshed Babaie

One of the common methods of increase in liquidity and reduction of volatility of share price is usage marketing maker mechanism in financial markets. Marketing maker is a professional activity and market makers should have enough knowledge and specialty until they can More

One of the common methods of increase in liquidity and reduction of volatility of share price is usage marketing maker mechanism in financial markets. Marketing maker is a professional activity and market makers should have enough knowledge and specialty until they can act correctly. Market maker play important role in capital market and increase in liquidity is the most important of them and market maker should make sure that there are supply and demand for desired securities. Despite the importance of the presence of the market makers in the world stock markets, it seems that don’t pay attention to this important institution in capital market and their role is neglected. In this research, paid to check problems of market maker decision making according to presence of informed and uninformed traders and by using game theory and Bayesian balance will pay to create and simulate model for reducing adverse selection of market makers. In this research will pay to check increase the transacting probability of informed trader and effect on adverse selection of market makers. Results show that increase the transacting probability of informed trader reduces adverse selection of market makers. Manuscript profile

Open Access Article

160 - Modeling of long-term memory and regime changes in Tehran Stock Exchange stock returns and asymmetric effects of oil market shocks on it
Mojtaba Almasi Ali Falahati Shahram Fattahi Alireza Rostami

In this research, by presenting a completely new model at the national and international levels, a practical framework for accurately determining the shocks of foreign markets on stock returns has been provided; so that, using monthly data from 1998 to 2017 and the Mark More

In this research, by presenting a completely new model at the national and international levels, a practical framework for accurately determining the shocks of foreign markets on stock returns has been provided; so that, using monthly data from 1998 to 2017 and the Markov Switching Fractionally Integrated Threshold GARCH (MS-FITGARCH) model attempts to investigate the oil price shocks on stock market returns and the comprehensive modeling of Heteroscedasticity characteristics, leverage effect, Volatility clustering, and long-term memory in the framework of various recession and expansion regimes of the stock market returns. In addition, the Dynamic Conditional Correlation-Fractionally Integrated Threshold GARCH (DCC-FITGARCH) model has been used to investigate the relationship between oil market and stock market fluctuations. The results of this study indicate the significance of the model's coefficients and the necessity of using the model introduced in the research to model the fluctuations of Tehran Stock Exchange. Based on the results, the regime one capture the recession conditions and the regime two capture the expansion conditions of Tehran Stock Exchange. The results of the MS-FITGARCH model indicate a significant positive effect of oil price shocks on the stock return average in the expansion regimes, so that the effects in the recession regime are not significant. Also, the results of the DCC-FITGARCH model are in line with the first model and represent a more positive conditional correlation between the fluctuations of the stock market and the oil market during the expansion economic periods. Manuscript profile

Open Access Article

161 - Fairness Tantamount To Protection of Investors in Finan-cial Markets
Mahdi Azarnezhad

10.30495/jfksa.2023.21902

One of the primary objectives of regulated markets is fairness in Financial Markets. In order to achieve this goal, legislatures have taken two approach regarding fair financial markets. Fairness in procedure and fairness in substantive. In view of some authors, fairnes More

One of the primary objectives of regulated markets is fairness in Financial Markets. In order to achieve this goal, legislatures have taken two approach regarding fair financial markets. Fairness in procedure and fairness in substantive. In view of some authors, fairness in the procedure is incomplete and may lead to unfair results indeed. And we need to exercise substantive fairness. Most countries take a mixed approach but a reflection of the mixed approach, in practice, is slightly different. To do this, first of all, we define fairness and explain types of fairness as a general concept, then we examine fairness in financial markets regulation including in Iran, US, EU, and Germany regulation and international standard-setting body known as IOSCO. As we see fairness in financial markets is employed in three concepts meaning fair market, integrity, and trust IOSCO (International Organization of Securities Commissions)as an international standard-setting body uses fairness in financial markets and many jurisdictions such as the Iranian legislature in article 2, securities markets Act, 1384 uses the fair market as it is used by IOSCO. In this article, we review some important financial market regulations in light of the Fairness and integrity of financial markets. Manuscript profile

Open Access Article

162 - Investigating the existence of magnet effect caused by price limit volatility and the role of institutional investors on it
Mirfaze Fallah Shams S. M. Mousavieyvanaki

Stock price limit range is one of the tools that used to control the market participants sentiments and major changes in stock prices. Apply the above procedure can also reduce the market sentiment and the loss of shareholders, also has consequences such as changing the More

Stock price limit range is one of the tools that used to control the market participants sentiments and major changes in stock prices. Apply the above procedure can also reduce the market sentiment and the loss of shareholders, also has consequences such as changing the behavior of stock market actors and magnet effect. In this research, we investigate the magnet effect in ten sample companies that mention in the research for the year ended 1395. The research data are intraday and include 5- minute time series of prices traded in the Tehran stock exchange. Also in this research, the role of institutional investors on the magnet effect has been measured. The results of the research indicate that the magnet effect in some companies have approved but only in one of the companies whose magnet effect has been confirmed the institutional investors transaction caused it, and in other companies there has been a magnet effect caused by the individual investor. Manuscript profile

Open Access Article

163 - The Role of Iran's OTC Market in the Expansion of Financial and Trading Innovation in Capital Market
محمد دنیائی سید حسن حسینی

Due to the importance of innovation in the development and improvement of thefinancial system and economy, present research check the development of financial andtrading innovation in capital market with emphasis on the role of Iranian OTC market.This study is a descrip More

Due to the importance of innovation in the development and improvement of thefinancial system and economy, present research check the development of financial andtrading innovation in capital market with emphasis on the role of Iranian OTC market.This study is a descriptive - survey research and examined the viewpoints of theinstitutional investors and OTC brokers a census by making use of a questionnaire.Results implies that from the perspective of statistical research community, Iran's OTCmarket with providing structural innovations, Play an important role in the trading andmore participation in capital market and increase the diversification of financialinstruments and portfolio decision regarding to investors prospect and market risk. Also,increased the desirability of trading costs and improve the information disclosureMechanisms in capital market that its considered a good platform for investors andcompanies for entrance. Furthermore, there is no significant difference betweeninstitutional investors and brokers visions on the examined variables. Manuscript profile

Open Access Article

164 - A Comparative and Qualitative Study on Capital Market Stabilization Funds and Providing Alternative Practical Model
Meysam hamedi Meysam Doaeei vahid Ahmadian

10.30495/jfksa.2023.22393

After the severe price fluctuations in the capital market in 2019 and the increase in the activity of the stabilization fund in the country's capital market, doubts were raised about the way of interference and conflict of interests in the activity of this fund.In this More

After the severe price fluctuations in the capital market in 2019 and the increase in the activity of the stabilization fund in the country's capital market, doubts were raised about the way of interference and conflict of interests in the activity of this fund.In this research, Iran's capital market stabilization fund has been studied in terms of its nature, function, disclosure, and type of sources, applying a comparative approach with market stabilization funds in China, Germany, and Bangladesh. Then, by referring to the opinions and comments of experts and academicians, defects, problems, and deficiencies of the capital market stabilization fund have been identified and the optimal alternative status has been drawn. The findings of this research, which was conducted by a qualitative method and integration of comparative study and in-depth interviews with experts, indicate that the optimal method for capital market stabilization fund investments is the indirect method through financial institutions. On this basis, the proposed research model is presented in the form of a conceptual model with the aim of providing a suitable alternative solution for fund intervention in the capital market. Manuscript profile

Open Access Article

165 - Trading Behavior of Institutional Investors in Volatile Markets
Ali Ebrahimnejad hamidreza ahrabi mahdi heydari

10.30495/jfksa.2023.22616

We examine the behavior of institutional investors in response to extreme market fluctuations in the Iranian stock market. Specifically, we examine whether institutional investors engage in herding and follow the market, or are contrarian traders and provide liquidity d More

We examine the behavior of institutional investors in response to extreme market fluctuations in the Iranian stock market. Specifically, we examine whether institutional investors engage in herding and follow the market, or are contrarian traders and provide liquidity during market turmoil. We examine the relationship between institutional investors' ownership percentage, stock returns, and volume in severe market fluctuations. We also explore the relationship between institutional ownership and stock returns for different types of institutional investors, including insurance, mutual fund, and investment companies. Using the daily data of listed companies from 2009 to 2019, we find that institutional investors trade against the direction of the market during market turmoil and provide liquidity for stocks in which they are a blockholder or the controlling owner. We find no evidence of herd behavior among institutional investors. Manuscript profile

Open Access Article

166 - Comparison of the Efficiency of Technical Analysis Indicators in in the capital market periods of the boom and depression in the active Manufacturing companies at the Tehran Stock Exchange
R. Bashir Khodaparasti Khalil Jahangardi Hosein Boroomandzadeh Mina Saba

Investors in the capital market are looking for a way to predict stock prices for more profit. One of these methods is a technical analysis. The aim of this research is to compare the efficiency of technical analysis indicators in the period of boom and depression in mo More

Investors in the capital market are looking for a way to predict stock prices for more profit. One of these methods is a technical analysis. The aim of this research is to compare the efficiency of technical analysis indicators in the period of boom and depression in more active manufacturing companies. In this reserch, the capital market period of boom and depression was estimated by Non-linear Markov regime-change approach. Time (rang) has been identified in the capital market 2013/4/1 to 2014/10/1 the boom period and 2014/10/1 to 2015/10/1 Period of depression. By using filters, a sample of 11 active firms was selected and identification the buying and selling signals of shares by using indicators in the software environment, an independent t-test was used to compare the indicators. The results of the research show The average returns from the relative strength index during the period of recession with other indicators in the capital market boom period is not significantly different But there is a significant difference between the average returns of moving average, average and moving average of convergence-divergence of period the period of boom and depression. Manuscript profile

Open Access Article

167 - An Empirical Test of Capital Market Rule Behavior: Political Uncertainty and the Capital Market Information Environment
Hossein Sharifirad Negar Khosravipour sina kheradyar Mohammadreza Vatanparast

10.30495/jfksa.2021.19257

The political uncertainty caused by the instability of management and the political hypothesis leads to a market failure. In high-risk information environments where accounting information is less predictable, political uncertainty exacerbates market behavior. The purpo More

The political uncertainty caused by the instability of management and the political hypothesis leads to a market failure. In high-risk information environments where accounting information is less predictable, political uncertainty exacerbates market behavior. The purpose of this study is to investigate the political uncertainty caused by the volatility of management and size of the company under the influence of the capital market information environment against the rules of voluntary accruals and the capital cost of ordinary shares of companies. For this purpose, the data of 100 companies listed in Tehran Stock Exchange during the period 1387-1396 were examined and tested using combined data. The results show that the political uncertainty caused by management instability under the influence of the capital market information environment is negatively and significantly correlated with the cost of ordinary equity capital. Also, there is a positive and significant relationship between the political uncertainty associated with the size of the company affected by the capital market information environment and the cost of ordinary equity capital. Manuscript profile

Open Access Article

168 - Modeling the Effect of Loss Averse Bias on Return Rate and Stock Price Dynamics (Application of Agent-Based Modeling in Behavioral Finance)
Moloud Raki Mohsen Mehrara Hosein Abasinejad Ali Souri

Standard asset pricing models based on rational expectations and homogeneity have problems explaining the complex and volatile nature of financial markets. The heterogeneity in expectations can lead to market instability and complicate dynamics of prices, which are driv More

Standard asset pricing models based on rational expectations and homogeneity have problems explaining the complex and volatile nature of financial markets. The heterogeneity in expectations can lead to market instability and complicate dynamics of prices, which are driven by endogenous market forces. Our aim is to point out that the investors’ irrationality explains various numbers of financial anomalies, especially the phenomena that traditional financials models have never been able to explain. using a behavioral finance approach and an agent-based model we examine the dynamics of stock price fluctuations and their rates of return in an artificial market composed of fundamentalists and non-fundamentalists with loss-adverse bias. our goal is to point out a posibility that loss-adverse feature of investors explains vast number of financial stylized fact and plays an important role in price formation of financial markets.The results of intensive analysis indicate that the existence of agents having heterogeneous beliefs and preferences has provided a better understanding of price dynamics in the financial market. Manuscript profile

Open Access Article

169 - Analyzing the structural breaks and the exchange market turbulence on volatility spillovers between exchange rates and Tehran Stock Exchange
alireza Erfani Mohammadmehdi Gholizadeh

This article has studied several fluctuations in the Iranian currency market and multiple turmoils in the economy that have not only wiped out Iranians private savings but also affected financial market activists to provide a better understanding of fluctuations' moveme More

This article has studied several fluctuations in the Iranian currency market and multiple turmoils in the economy that have not only wiped out Iranians private savings but also affected financial market activists to provide a better understanding of fluctuations' movement between markets. To doing so, we used the exchange rate in the open market (in some periods, the black market) as one variable and the Tehran Stock Exchange Index (TEDPIX) as a second in the form of multivariate conditional heterogeneity variance (MGarch) model. According to the results, the time series suggests multiple structural breaks from Dec. 2018 to Jan. 2020. Using the so-called GLS-Based unit root test, we observed five structural breaks that produced stationary problems at the level and no evidence of stationary problems at the return of the data. Also, by using DCC and FDCC models we confirm that there is a fluctuation between the two markets during the period. This overflow shows a different performance if structural failures are considered. Manuscript profile

Open Access Article

170 - The Effects of Financial Liberalization on Market Capitalization Ratio
اعظم احمدیان مهدی تقوی

This paper evaluates the effects of financial liberalization on Market Capitalization Ratio, from 1990 to 2008, for a sample of 6 countries. These countries are of the MENA region: Egypt, Oman, Saudi Arabia,, Iran Islamic Rep, Jordan, Tunisia. We used the Foreign Direc More

This paper evaluates the effects of financial liberalization on Market Capitalization Ratio, from 1990 to 2008, for a sample of 6 countries. These countries are of the MENA region: Egypt, Oman, Saudi Arabia,, Iran Islamic Rep, Jordan, Tunisia. We used the Foreign Direct Investment as financial liberalization index. The finding shows that financial liberalization spurs Market Capitalization Ratio. Unfortunately this effect is low. Some of reasons are economic instability , visit constraint for foreign investment and securities expansion to them. Economic stability and substructure provisions and precaution for securities expansion to foreign investment are precondition to liberalization Manuscript profile

Open Access Article

171 - Analyzing the structural breaks and the exchange market turbulence on volatility spillovers between exchange rates and Tehran Stock Exchange
Amir Yazdinejad abdolmajid dehghan

This article has studied several fluctuations in the Iranian currency market and multiple turmoils in the economy that have not only wiped out Iranians private savings but also affected financial market activists to provide a better understanding of fluctuations' moveme More

This article has studied several fluctuations in the Iranian currency market and multiple turmoils in the economy that have not only wiped out Iranians private savings but also affected financial market activists to provide a better understanding of fluctuations' movement between markets. To doing so, we used the exchange rate in the open market (in some periods, the black market) as one variable and the Tehran Stock Exchange Index (TEDPIX) as a second in the form of multivariate conditional heterogeneity variance (MGarch) model. According to the results, the time series suggests multiple structural breaks from Dec. 2018 to Jan. 2020. Using the so-called GLS-Based unit root test, we observed five structural breaks that produced stationary problems at the level and no evidence of stationary problems at the return of the data. Also, by using DCC and FDCC models we confirm that there is a fluctuation between the two markets during the period. This overflow shows a different performance if structural failures are considered. Manuscript profile

Open Access Article

172 - The relationship between risk Premium varies over time and spot prices: a case study Crude oil futures market
Muosa Khoshkalam Rouhollah Mahdavi

The various studies results Illustrate about the presence of time-varying risk premium in oil futures market. This paper investigates existence of risk premium, varying of its in time and its effectiveness on oil spot price using data for period 1986-2016. The research More

The various studies results Illustrate about the presence of time-varying risk premium in oil futures market. This paper investigates existence of risk premium, varying of its in time and its effectiveness on oil spot price using data for period 1986-2016. The research method in present research is in term of purpose applied, in term of method descriptive-correlation and in term of data nature quantitative. For insight to goals, the paper use from GARCH method, Co-integration test and Vector Error Correction model (VECM). The results of estimations point to risk premium fixed in period 1986-2016, but risk premium is time varying in short period (2004-2016). Also, the results of Co-integration test and vector error correction model indicate to coefficient of risk premium be negative in the period 1986-2016, whereas this coefficient is positive in the period 2004-2016. The coefficients show to oil market estate in Contango position in the period 1986-2016 and normal backwardation in the period 2004-2016 Manuscript profile

Open Access Article

173 - Uncertainty in macroeconomic Assets Market: An Approach of Stochastic Portfolio
Hashem Zare Zeinab Rezaei Sakha Mohammad Zare

Inferring and inducing among the relations for many of the phenomenas is common in most of sciences. Accordingly, econophysics experts are trying to fill the gap between microeconomics and macroeconomics to explain complex financial systems, using the statistical physic More

Inferring and inducing among the relations for many of the phenomenas is common in most of sciences. Accordingly, econophysics experts are trying to fill the gap between microeconomics and macroeconomics to explain complex financial systems, using the statistical physics tools. Using a dynamic econometric model, the impact of exchange and gold markets shocks on the stock market is studied. The results show the more significant contribution of the foreign exchange market shocks than the gold market shocks on the fluctuations of stock market. Furthermore, this study forms an assumptive portfolio consisting of three assets including stock, exchange and gold and use random portfolio theory to analyze the risks and uncertainty. The level of uncertainty and risk is studied by using the characteristics of the Castaing, Gagne & Hopfinger distribution functions. The results indicate a high level of uncertainty and risk in the macroeconomic assets portfolio. In other words, the occurrence of financial crises in these markets is expected. Manuscript profile

Open Access Article

174 - The impact of stock market pressure on tax benefits based on the Ming-Chin Chen model (2015)
Hosein Norouzizadeh M. Reza Setayesh M. Hasan Janani

The main aim of this study was to investigate the impact of stock market pressure on tax benefits based on the Ming - Chin Chen model (2015). Using screening method, 113 companies were selected as sample. This retrospective research investigated the impact of the indepe More

The main aim of this study was to investigate the impact of stock market pressure on tax benefits based on the Ming - Chin Chen model (2015). Using screening method, 113 companies were selected as sample. This retrospective research investigated the impact of the independent variable of “ stock market pressure ” on tax benefits of studied companies . This was a semi - experimental applied descriptive - correctional study . It analyzed the financial statements of companies during 2010 - 2015 . A panel data analysis with random effects was used to analyze the data .A multivariate regression analysis was used to analyze the data . The results at a 95% confidence interval showed that there was a significant positive (direct) relationship between stock market pressures and tax benefits of companies listed in Tehran Stock Exchange. Manuscript profile

Open Access Article

175 - The study of effective economic factors on trade openness in IRAN under stable and nonstable conditions
Mohammadreza Mohammadvand Nahidi Parisa Sagezchi

In this paper we attempt to identify the most important economic factors influencing the trade liberalization of Iran.  The period of our study is from 1352 to 1386. The findings of our study indicate that based on ARDL and GARCH models there is a positive and mean More

In this paper we attempt to identify the most important economic factors influencing the trade liberalization of Iran.  The period of our study is from 1352 to 1386. The findings of our study indicate that based on ARDL and GARCH models there is a positive and meaningful relation between the size of GDP and the degree of economic openness in Iran. However, Consumer Price index and  Foreign Exchange rate have negate impact  on  economic liberalization Manuscript profile

Open Access Article

176 - Investigating the Comparative Advantage of Raisin in Province Zanjan and Determining Domestic Market Structure for it
Dina Rajaei Ghazilou Yadollah Rajaei Karim Emami Joz

In this research we are investigating the potentials of raisin production in Zanjan province of Iran. We applied PAM matrix, RCA and HHI indices to identify the domestic market structure and to see whether Zanjan has comparative advantage in production of raisin. We&nbs More

In this research we are investigating the potentials of raisin production in Zanjan province of Iran. We applied PAM matrix, RCA and HHI indices to identify the domestic market structure and to see whether Zanjan has comparative advantage in production of raisin. We    used both mailed questionnaires and information provided by FAO and our results confirmed that government subsidies are important elements in this market. Manuscript profile

Open Access Article

177 - Market Structure and Social Costs in Cement Industry: The Case study of Iran
سید شمس الدین حسینی سمیه دودانگه

This paper aims to highlight the structure of cement market in Iran and show how it has performed in the past, particularly over period of 2000 - 2007. Following the new policy guidelines notified by the supreme leader of Iran, I republic, pertaining the article 44 of T More

This paper aims to highlight the structure of cement market in Iran and show how it has performed in the past, particularly over period of 2000 - 2007. Following the new policy guidelines notified by the supreme leader of Iran, I republic, pertaining the article 44 of The Constitution, it deemed necessary to carry out studies evaluating the viability these corporation exposed to market forces. The rationale behind  this new policy was to expedite the divestment process of state owned corporations to private entities as a step to enhance an environment of competitiveness in the economy, and also to promote productivity , social welfare and so forth,   As such, this study aims to fill this gap. To delineate the structure of Cement market, techniques such as Concentration index, Hirfindal-Hirshman index, and Entropy (both cases of including not including ownership effect) indexes are used. In the case Entropy including ownership effect, the result shows that over the period under study, the concentration ratio of top four firms were between 74 and 84 percent, and that of Herfindhal-Hirshman index was between 2018 and 2501 unit and Entropy index was between 0.74 and 0.83. In the case Entropy excluding ownership effect, the above observation can not be maintained. To measure social cost inflicted by Cement Industry Activities, Cowling-Mueller Method, was used. Cost function for cement industry (comprising of 10 firms) was estimated in an Integral Data Pattern Format using data covering the period of 2000 to 2007. Then, based on the information, the total cost of above mentioned firms, their price deviation from total cost, and the total welfare costs of the industry as a whole were calculated. The results of above calculations show that the welfare loss resulted from monopoly of these 10 firms, amounts to 44 percent of sale value. Moreover, economics of scale was taken care of while estimating marginal cost and average cost in this industry.   Manuscript profile

Open Access Article

178 - An investigation of the effects of foreign exchange market shocks on Tehran stock exchange by Markov regime switching model
عبدالناصر شجاعی محسن خضری تورج بیگی

Several studies have been accomplished  about the relationship between the  exchange rate volatilities and stock market behavior. In theoretical methods, there is no general agreement about the relationship of foreign exchange market and stock market. This pa More

Several studies have been accomplished  about the relationship between the  exchange rate volatilities and stock market behavior. In theoretical methods, there is no general agreement about the relationship of foreign exchange market and stock market. This paper which is based on a two regime MS-EGARCH(1,1) and with using monthly data between 2000 to 2010 intends to investigate this topic. According to estimation results, the first regime is related to variance regime and low average (recession)and the second regime is related to variance and high average (expansion). In average regime and low variance, foreign exchange market shocks had positive effect on stock return variance but it did not have any effect on the level of average return of stock market. But in variance regime and high average it did not have any significant positive effect on the level of variance and the level of stock return average. The above results showed the asymmetrical effects of foreign exchange market shocks on stock return in two stagnation regime and expansion regime. Manuscript profile

Open Access Article

179 - Examining the presence of price bubble in the Iranian housing market using panel data
علی اکبر خسروی&rlm; نژاد فرزانه فتحی

In this paper, an attempt is made to test the hypothesis of existing a price bubble in the Iranian housing market during the years under the study, i.e. 2007-2008. Thus, the long run relationship between housing price and certain fundamental variables of the housing mar More

In this paper, an attempt is made to test the hypothesis of existing a price bubble in the Iranian housing market during the years under the study, i.e. 2007-2008. Thus, the long run relationship between housing price and certain fundamental variables of the housing market has been investigated by utilizing the co-integration method of panel data using the data of different provinces. In this test , besides the housing price and rent, we have specified our model by including the population and household income as the main variables moving the demand for housing which and cost of production of housing and supply of new housing units as variables transferring the housing supply have been considered in order to reflect till to capture the shifting effects of demand and supply curves of housing which have been undergone the co-integration test. However , the results indicate that using the information related to the panel data of different provinces in the country, the long-run relationship between housing prices and fundamental variables in years under the review is valid and the hypothesis of existing the housing price bubble in these years is refuted. Hence, the rise or fall in the housing price in the years under the study can be deemed as severe fluctuations of prices in the housing market and not as bubbles Manuscript profile

Open Access Article

180 - Sociological Analysis of Socio-Economic Factors Affecting the Collapse of Shareholders' Social Capital in the Tehran Stock Market
Marzieh Bagheri Mostafa Azkia Meysam Mousaei

10.30495/IJSS.2023.72303.1382

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181 - The Expansion of Iran’s International Business Relations in 19th Century and the Formation of Intermediary Marketers in Qajar Dynasty
Seyyed Ali Asghar Hosseini Nozari Reza Fazel Hossein Kordi

10.30495/ijss.2023.22894

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Open Access Article

182 - The Expansion of Iran’s International Business Relations in 19th Century and the Formation of Intermediary Marketers in Qajar Dynasty
Seyed Ali Asghar Hosseini Nozari Reza Fazel Hossein Kordi

10.30495/IJSS.2023.73198.1388

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Open Access Article

183 - Motivational Values and their Effects on Market Attitude and Customer Attitude in Auditing Institutions
saeed amini azita jahanshad Ghodratolah Talebnia

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Open Access Article

184 - Presentation of the Initial Model of Marketing of Iranian Universities
Fatemeh Nehzat Nadergholi Ghoorchian Ammirhossein Mohammad davoudi kamran Mohamadkhani

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Open Access Article

185 - The Effect of the Perceived Value of Hosting Sports Events on the Desire to Travel: a Conceptual Model
Mohammad Ali Berangi, Ehsaneh Nejad Mohammad Nameghi

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Open Access Article

186 - Presenting the Agricultural Marketing Model with an Emphasis on the Development and Marketing of Medicinal Plants in Iran
Bijan alizadeh Abdullah Naami Mohammad Nasroallah Nia

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Open Access Article

187 - Studying the Performance of Contrarian Strategies in Tehran Stock Exchange with Using Fuzzy Approach
Mohammad Nasiri

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Open Access Article

188 - The Impact of Corporate income Tax and Firm Size on Fixed Investment
Omer Saeed Sidra Shafiq Khurram Shahzad

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Open Access Article

189 - Comparative studies of three types of products (remanufacturing, refurbished and new products) on warranty cost and profitability
Jafar RaamBejandi Mahsa SoltaniNeshan Ayyub Ansarinejad Somayeh TaghipourVagargah

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Open Access Article

190 - Developing a Content Marketing Model for Online Cosmetic Shops
Maryam Ghaderifar jamshid salar Aliakbar Aghajani afrouzi

10.30495/jhm.2023.72424.11119

Introduction: In today's modern world, the biggest change in the beauty industry since a decade ago has been the widespread penetration of social media into people's lives. One of the main reasons that a business succeeds in the field of selling cosmetics and hygiene pr More

Introduction: In today's modern world, the biggest change in the beauty industry since a decade ago has been the widespread penetration of social media into people's lives. One of the main reasons that a business succeeds in the field of selling cosmetics and hygiene products is that it produces correct and attractive content; therefore, the aim of the current research was to develop a content marketing model for online stores of cosmetics and health products based on a mixed approach. Methods: First, based on data base theory and based on interviews with 21 experts, open, central and selective production codes were presented, and then the content marketing model of online stores of cosmetics and health products was presented. In the qualitative phase of the research, which is based on the foundation's data approach, in-depth and semi-structured interviews were used. The sampling method in database theory is purposeful and theoretical sampling. In the interviews, the selected people were selected using a targeted method and snowball technique with maximum diversity. The interviewees included managers, experts, experts and professionals in the field of content management who had university education and were familiar with management sciences and were among the best in Mazandaran, Tehran and Gilan provinces. For the quantitative validation of the model and checking the relationships of the components, the approach of structural equation modeling by partial least squares method using SMART-PLS3 software has been used. Results: The results of the quantitative stage showed that the relationships in the model with appropriate effect coefficients were confirmed. The output of the model shows that the significance coefficient between the research hypotheses is out of the range of ±1.96 and this means that all research variables are confirmed at the 95% confidence level in the statistical sample. Conclusion: Proper planning and management by the business owners of the online stores of cosmetics and health products, as well as analyzing the behavior of the audience and optimizing and updating the websites and continuously monitoring the SEO statistics of the websites and online stores and being interactive with the audience are the main pillars of providing quality services.   Manuscript profile

Open Access Article

191 - Untimarketing the Unnecessary Use of Health Services on Social Security Organization
ghasem zarei tahereh zarei somayeh pourghadimi

Introduction: Health services, like other services, have a specific capacity and overuse of this capacity will reduce quality. Part of the referrals to the Social Security Organization for the use of health care services is unnecessary visits and leads to improper use o More

Introduction: Health services, like other services, have a specific capacity and overuse of this capacity will reduce quality. Part of the referrals to the Social Security Organization for the use of health care services is unnecessary visits and leads to improper use of available capacities. Anti-marketing is one of the duties of marketers to carry out activities to discourage people from consuming products or services. The purpose of this study is to identify the causes and methods of anti-marketing in theunnecessary use of health care services of the Social Security Organization. Methods: This research is an applied in terms of research purpose, exploratory in terms of nature and qualitative research in terms of approach. In this research, the data from an interview with 24 physicians, staff and clients referring to social security centers using the grounded Theory Method and was analyzed in three stages (open coding, axial coding and selective coding). Results: As a result of data analysis, 27 concepts from all interviews were extracted and eventually categorized into selective coding in six segments of cultural, personal, infrastructural, access, medical and communication. Conclusion: Based on the results of the research, social security organization should pay attention to the causes of unnecessary referrals to social welfare centers, and use relevant strategies in various cultural, personal, hospital settings, and communication in their planning. Manuscript profile

Open Access Article

192 - Providing a Social Marketing Model for Social Health Services
Alireza Pirhayati Hossein Vazifedust pejman jafari Asghar Seif

Introduction:In today's world, Businesses need to gain trust among their audience. Social marketing as the latest marketing philosophy, It has such a capacity. And it can reflect on the interests of business and customers along with the interests of the community. More

Introduction:In today's world, Businesses need to gain trust among their audience. Social marketing as the latest marketing philosophy, It has such a capacity. And it can reflect on the interests of business and customers along with the interests of the community. The main purpose of the present study, Provide a social based marketing model. Methods: To achieve this goal, in the qualitative phase, while reviewing the subject literature and interviewing marketing and municipal experts, with the Grounded Theory approach, effective criteria were identified using MAXQDA software. In the next step, the identified criteria were identified using the interpretive structural modeling approach in new dimensions of classification and levels of components and their relationships. Results: The results of the first question led to the identification of nine main factors including: Responsibility, Strategicism, Marketing Infrastructure, Tendency to Social Marketing Capabilities, Understanding Environmental Dynamics, Citizens Understanding, National Characteristics, Social Marketing Mix and Developing Citizen Beliefs and Attitudes. The results of interpretive structural modeling showed the influence of responsibility, marketing infrastructure and strategy as independent variables on the tendency to social marketing capabilities. Conclusion: Finally, based on the results of the research, it can be concluded that by utilizing social marketing strategies and influencing the attitude and mentality of citizens, it can be possible to develop citizens' beliefs and attitudes. Therefore, the increasing attention of senior executives of organizations is essential to the vital role of social marketing. Manuscript profile

Open Access Article

193 - Analyze Marketing Factors Influencing the Desire to Choose a Hospital Brand
Arash Dehghan Mohammad Javad Taghipourian Sohiela Nazarpour Marzieh Gorji

Introduction: Hospitals can provide high quality, distinct and beyond expectation services, while paying close attention to marketing principles in their area of service. At the same time, brand authenticity, trust and brand equity need to be addressed. As a result, whi More

Introduction: Hospitals can provide high quality, distinct and beyond expectation services, while paying close attention to marketing principles in their area of service. At the same time, brand authenticity, trust and brand equity need to be addressed. As a result, while honoring patients and providing them with better services, they create a value-for-money environment in which to receive the appropriate benefits for their services. Methods: The statistical population of this study was all clients of Qazvin Chamran Hospital. Thus, the Cochran formula for infinite societies determines 385 people. Also, systematic random sampling was used to select clients of this hospital. The required data were collected through a standard questionnaire distributed by Egers et al. (2013) and Lu et al. (2015) and analyzed using structural equation modeling and AMOS software. Content validity was used to determine the validity and reliability of the questionnaire and it was determined that the questionnaire was valid. The Cronbach's alpha coefficient also showed that the reliability of the research measurement tool can be relied on. Data were analyzed using structural equation analysis. Result: The results of structural equation modeling show that consistency (0.58), customer orientation (0.79), homogeneity (0.62) have significant effect on trust and trust also have significant effect on brand equity (0.91) and tend to choose the brand (0.96). Conclusion: According to the results of this study, it can be stated that from the perspective of brand management, one of the factors influencing the choice of a hospital brand is consistency, customer orientation, homogeneity and trust. Hospitals can provide high quality, distinctive and beyond-the-patient service while paying close attention to the marketing principles of their service, while simultaneously paying attention to brand authenticity, trust and brand equity. Manuscript profile

Open Access Article

194 - Factors Affecting Viral Marketing in Health Tourism Development
Mahdieh Zahmatkesh saredorahi Fatemeh Mohammadpour Shirazi Aram Ardian Mohammad Siadatan Mohammad Amir Oveisi

Introduction: Since Iran is one of the main hubs of health tourism in the region, it will not only prevent the outflow of foreign exchange, but will also bring significant foreign exchange earnings to the country. Although in recent years, management and marketing measu More

Introduction: Since Iran is one of the main hubs of health tourism in the region, it will not only prevent the outflow of foreign exchange, but will also bring significant foreign exchange earnings to the country. Although in recent years, management and marketing measures have been taken to attract foreign tourists, but unfortunately due to the lack of coherence and coordination between the public and private sectors, and especially the lack of codified rules in the field of tourism. Health, this process has not had the desired economic results. The aim of this study is to investigate the factors affecting viral marketing in the development of health tourism and prioritize factors. Methods: This research is descriptive in terms of its practical purpose and in terms of data collection. After expressing the subject and examining the research background, the conceptual framework of the specific model and the data were analyzed using fuzzy cognitive mapping tools and techniques and analysis of social networks. Results: Findings indicate that the factors that distinguish distinctive services, build trust and credibility, and the content of the message are more central than other factors, and therefore more attention should be paid to these factors. Conclusion: Due to the rapid growth of the Internet, there are countless opportunities for health activists and consumers, which, according to research, suggests that the main factors affecting viral marketing that promotes health tourism development. More attention can be paid and steps can be taken in this direction with appropriate planning. Manuscript profile

Open Access Article

195 - Identify and Rank the Factors Affecting e-Marketing in Promoting the Brand of Health Tourism Destinations
Navid Majedi Amirhossein Shayegh

Introduction: Researchers consider the most important factor in the development of health tourism as the attitude of tourists to the destination. E-marketing can create credibility and reputation as well as create a good image in people's minds. The purpose of this stud More

Introduction: Researchers consider the most important factor in the development of health tourism as the attitude of tourists to the destination. E-marketing can create credibility and reputation as well as create a good image in people's minds. The purpose of this study is to identify and prioritize the factors affecting e-marketing in promoting the brand of health tourism destinations.Method: This research is applied in terms of purpose and descriptive-survey in terms of data collection. The effective factors were identified by 15 experts in the field of health tourism. Then, matrix questionnaires were prepared and provided to 173 health tourists and the data were analyzed and modeled by social networks using fuzzy mapping tools and techniques.Results: The factors of verbal advertising of users, design of websites with appropriate content and management of knowledge and expertise with the amount of 21.3, 18.15 and 17.6, respectively, are more central than other factors and as a result these factors should be paid more attention.Conclusion: The results indicate that 13 factors affecting e-marketing in promoting the brand of health tourism destinations in order of priority include verbal advertising of users, design of websites with appropriate content, knowledge and expertise management, awareness and Information about health tourism destinations, tourists 'mental image of the destination, technology infrastructure, creating a sense of trust and confidence in tourists, tourists' loyalty to the destination, interaction and communication, service delivery innovation, use of educational videos on the web, Organizational factors are environmental factors. Manuscript profile

Open Access Article

196 - Investigating Factors Affecting the Market of Specialized Drugs in Iran
Alireza Rezvani Chaman Zamin Nasser Feghi Farahmand muosa Rezvani Chaman Zamin, Yaghoub Alavi Matin

10.30495/jhm.2023.70708.11084

Introduction: The pharmaceutical product market is one of the largest and highest -paid markets in the world in which the upper figures are exchanged every year. A market where any inaccurate decision on it quickly boosts the black market and makes the drug dealers stro More

Introduction: The pharmaceutical product market is one of the largest and highest -paid markets in the world in which the upper figures are exchanged every year. A market where any inaccurate decision on it quickly boosts the black market and makes the drug dealers stronger. The purpose of this study was to investigate the factors affecting the market for specialized drugs in Iran.Methods: The results of the study have been examined in a quantitative method. The method used in this study is based on fundamental studies. The present study is based on the data collection method. In this study, targeted sampling methods used to select experts and simple random methods in 385.Results: The results showed that the two modulations of the proprietary profit reduction on the relationship between processing and ease of consumption on the drug market prediction of 4.414 with a significant level of 0.0001, which is less than alpha = 0.05, As the most important factor and adjustment of proprietary profit reduction on the relationship between the office and the physician on the anticipation of the drug use market with a coefficient of 2.355 and the significant level of 0.0001 to two important factors in impact on the anticipation of the drug use market Specialized in Iran are identifiable.Conclusion: Finally, the drug market is very attractive in many ways. Drug manufacturers must persuade physicians to sell the drug to the final consumer who are patients, in other words, the final decision maker here. Therefore, given the high impact of the drug characteristics and the patient's characteristics on the drug selection, it is better to marketing their time and energy on the marketing of more desirable drug profiles (for physicians). Manuscript profile

Open Access Article

197 - Effective Dimensions on Clinical Governance Success (Stimuluses, Enablers, Challenges) in a Private Hospital with Delphi-Fuzzy Approach
zeinab mohammadi hosein didekhani

10.30495/jhm.2023.70130.11073

Introduction: Different countries have used methods and tools for promotion of health care to date. One of these methods is clinical governance. In this study, effective dimensions on clinical governance were evaluated in the point of view of health managers.Methods: In More

Introduction: Different countries have used methods and tools for promotion of health care to date. One of these methods is clinical governance. In this study, effective dimensions on clinical governance were evaluated in the point of view of health managers.Methods: In this qualitative study, a comprehensive model of effective agents on clinical governance was presented by Delphi Fuzzy method. Using literature review and opinion of 30 experts and health managers of Golestan University of Medical Sciences, Goragn, and Phalsaphi privet hospital, impaired items on eight dimensions of clinical governance in Phalsaphi hospital were selected, designed as a model and assessed by Fuzzy analysis.Results: According to suggested model, effective dimensions and variables were in three groups including stimuluses, enablers and challenges. The significance level was 8.31 based on the mean of significance level column. According to it, the internal marketing dimension with the highest significance level (10.88) and after that dimensions including education (research and development) and empowering employees with the significance level 10.54 and 10.48, respectively, had the highest effect on clinical governance implementation. The lowest effect on successful implementation of clinical governance was belong to the education dimension with the significance level 2.95. Conclusion: The findings suggest that establishment of clinical governance in studied hospital specially needs strengthen internal marketing, education (research and development) and empowering employees and clinical governance can be used to improve the performance of the treatment centers. Manuscript profile

Open Access Article

198 - Effective Factors on Word-of-Mouth Marketing and the Intention to Return to Beauty Clinics
Saeid Dehyadegari nastaran douraghi ellaheh shahbi

Introduction: Considering the growth of beauty clinics in recent years and the increase in competition in this industry, this research has tried to investigate the factors affecting word-of-mouth marketing and the intention to return to beauty clinics. Methods: This re More

Introduction: Considering the growth of beauty clinics in recent years and the increase in competition in this industry, this research has tried to investigate the factors affecting word-of-mouth marketing and the intention to return to beauty clinics. Methods: This research is applied in terms of purpose and descriptive-causal in terms of method. Its statistical population consists of those who have visited beauty clinics at least once. The number of statistical sample is 416 people. To measure the variables, a standard questionnaire with 35 items was used, and to measure the construct validity, using Smart PLS software. Data analysis was done using descriptive statistics and inferential statistics, including the description of demographic variables and structural equation testing. Results: The findings showed that brand image, service quality, and environment and atmosphere influence perceived value with coefficients of 0.129, 0.415, and 0.224, respectively; Service quality and environment and space have an effect on satisfaction with coefficients of 0.205 and 0.264, respectively; Perceived value has an effect on satisfaction, word-of-mouth marketing, and the intention to visit again with coefficients of 0.420, 0.548, and 0.429, respectively; Satisfaction has an effect on repeat visits and word-of-mouth marketing with coefficients of 0.440 and 0.327. Conclusion: By improving the quality of services, improving the environment and atmosphere, and emphasizing branding, beauty clinics can have a positive effect on the return of people and word of mouth marketing and improve their competitive position. Manuscript profile

Open Access Article

199 - Identifying and Prioritizing Factors Affecting Marketing Innovation in Medical Service Organizations
Mohammad Jahanifar Ehsaneh Nejad Mohammad Nameghi Abas Asadi Akbar Bahmani Chub basti

10.30495/jhm.2023.73645.11138

Introduction: What today's organizations to a great extent need so that they can gain a position and competitive advantage in dynamic and complex markets is the ability to produce new, unique and competitive products and services in changing markets. The current researc More

Introduction: What today's organizations to a great extent need so that they can gain a position and competitive advantage in dynamic and complex markets is the ability to produce new, unique and competitive products and services in changing markets. The current research seeks to identify and rank the factors affecting marketing innovation in medical service organizations.Methods: Using the Delphi technique, we identified factors affecting marketing innovation in medical service organizations. Factors affecting marketing innovation in medical service organizations were provided to the statistical sample in the form of a questionnaire to measure the agreement of the sample with each of these factors and methods. We ranked the known and verified factors with the help of TOPSIS technique.Results: According to the findings of this project, the factors affecting marketing innovation in service organizations are divided into technological, competitive, political, legal, economic and social respectively.Conclusion: Paying attention to the subject of foresight and long-term thinking and the use of innovation in marketing should be placed on the agenda of the organization. Special attention should be paid to the internal and external environment of the organization and their analysis to select and implement innovative proposals in the organization (corresponding to the prioritization of factors affecting social marketing) and a productive organizational culture that encourages creativity and innovation in the organization. Manuscript profile

Open Access Article

200 - Increasing performance and innovation in medical centers by implementing a competitive strategy
mohamadtaghi amini Hassan Forati Mehdi Haddadzadeh mehrdad parisai

Abstract: Introduction: the problems in the treatment industry have caused a decrease in the innovation and performance of the treatment centers, increased the cost of these centers and increased the recovery time of the patients. The government's attention to t More

Abstract: Introduction: the problems in the treatment industry have caused a decrease in the innovation and performance of the treatment centers, increased the cost of these centers and increased the recovery time of the patients. The government's attention to this industry and cooperation with competition between these centers can be a solution in this field. The present study aims to identify the impact of this strategy on the innovation and performance of health centers, taking into account the effects of market instability, competition and the effects of medical teams have been made for these factors. Research method: This research is applied and a cross-sectional observational analytical study. Content validity was used to determine validity, and Cronbach's alpha and homogeneity criteria were used to determine reliability. The studied population was 1250 employees and doctors of private hospitals in the south. Sampling method is cluster and data collection is done through questionnaire. The sample size was estimated to be 205 people using Morgan's table and data analysis was done using structural equation modelin. Findings: The findings showed that there is a positive and significant relationship between competitive strategy and innovation and the performance of medical centers Conclusion: While increasing the innovation and performance of medical centers, this strategy helps to reduce costs, increase the quality of services, and reduce the recovery time of patients. The instabilities in the treatment market and the level of competition among hospitals moderate the relationship between the competitive strategy and the innovation of health centers Manuscript profile

Open Access Article

201 - An Empirical Investigation of the Impact of Intellectual Capital on Firms’ Market Value and Financial Performance: Evidence from Iranian Companies
Vahid Taghizadeh Khanqah Mohsen Akbari Khosroshahi Elham Ghanavati

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Open Access Article

202 - Applicability of Capital Assets Pricing Model (CAPM) on Pakistan Stock Markets
M. Rizwan Qamar S. Rehman S. A. Shah

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Open Access Article

203 - A Model for Standardization/Adaptation Strategy Selection in the Irans Multinational Companies (MNCs)
Mohammad Ali Abdolvand Nadereh Sadat Najafizadeh

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204 - University-Industry Collaboration (UIC) for Developing Highly Skilled and Productive Business Graduates in Bangladesh
Md. Sarwar Uddin M. Aktaruzzaman Khan M. Kamal Uddin M. Solaiman

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Open Access Article

205 - Intellectual Capital and its Association with Financial Performance: A Study of Indian Textile Sector
R. Deep K. Pal Narwal

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Open Access Article

206 - Improving Performance of Customer Relationship Management through Applying Knowledge Management
Reza Radfar N. Rezaei-Malek

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Open Access Article

207 - A Study on the Use of Social Media to Understand Consumer Preference: The Case of Starbucks
Ch. Yin Sam Y. Cai

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Open Access Article

208 - The Role of Psychological Traits in Market Mavensim Using Big Five Model
Hossein Vazifehdoost Mahsa Akbari Parvaneh Charsted

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Open Access Article

209 - The Effects of Interest Rates Volatility on Stock Returns: Evidence from Bangladesh
D. Muktadir-Al-Mukit

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Open Access Article

210 - A Study to Improve the Response in Email Campaigning by Comparing Data Mining Segmentation Approaches in Aditi Technologies
P. Theerthaana S. Sharad

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Open Access Article

211 - Impact of Consumer Social Responsibility and Brand Social Responsibility Image on Brand Loyalty
H. Mishra P. Sinha S. Singh S. Koul

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Open Access Article

212 - Effects of the Use of ICT on Pharmaceutical Product Marketing in Nigeria
H. Olubunmi Aderemi I. Ayodele Ojediran S. Akinade Adegbite O. Olufunke Olasanmi

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Open Access Article

213 - Supply Chain Analysis of Fresh Guava ( A Case Study )
H. Imtiyaz P. Soni

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Open Access Article

214 - Emotional marketing, dynamic capabilities and organizational profitability
Mojtaba Poursalimi anoosh omidi

Organizational profitability in competitive markets is one of the important paradigms in organizational and performance issues that has been widely studied. Organizations that have a good understanding of this topic will be better performing and more profitable. Therefo More

Organizational profitability in competitive markets is one of the important paradigms in organizational and performance issues that has been widely studied. Organizations that have a good understanding of this topic will be better performing and more profitable. Therefore, the present study aims to explain the relationship between capabilities Dynamic, Emotional Marketing, Brand Loyalty and Organizational Profitability. In this regard, the required data were collected using the standard questionnaire of the target population of the research (Active Representatives of Pasargad Insurance, Khorasan Razavi, whose number is 261 and based on the table). Morgan the A sample of 152 individuals was selected (collected). The conceptual design of the research was evaluated using structural equation modeling using PLS software and path analysis method. The results showed that emotional marketing through brand loyalty had a positive effect on organizational profitability. Also, the results indicated that the dynamic capabilities of the organization also had a positive impact on organizational profitability. Manuscript profile

Open Access Article

215 - Evaluation of the Effect of Marketing Mix on Private Label Brand Value (Case Study: Dairy Products)
aniseh ghodrati Moghadaseh Mohammadian

Today, through the effective use of information and communication technology, organizations can offer their customers a variety of products at low prices and special services at one time. The present study sought to understand the effect of the marketing mix on the priv More

Today, through the effective use of information and communication technology, organizations can offer their customers a variety of products at low prices and special services at one time. The present study sought to understand the effect of the marketing mix on the private label of the brand value of dairy products. This research is from the perspective of the descriptive-correlation nature. The statistical population of this research is customers of dairy stores in Shiraz. Due to the unlimited community, the sample size was 384 according to the Cochran formula. The data collection tool is an extraction questionnaire by Abril and Rodriguez (2016). The results have been analyzed by using the structural equation test using Amos version 22 software. The results indicate that the marketing mix on the private label has a direct and significant effect on the brand value of dairy products. Private brand label affects brand equity in the store's communications and advertising space. Private Label Price, Money Promotion Period, promotional activities on private labels, brand equity did not have a significant effect. Manuscript profile

Open Access Article

216 - Use of Relationship Marketing Programs in Building Customer – Salesperson and Customer–Firm Relationships: Differential Influences on Financial Outcomes
Askar Asgarpour Ahmad Rahchamani

The present study aims to understand the effects of relationship marketing programs on financial function in Sasan Company. In terms of aim, it is an applied research, in terms of method of collecting data, it's considered as a survey and in terms of method of analyzing More

The present study aims to understand the effects of relationship marketing programs on financial function in Sasan Company. In terms of aim, it is an applied research, in terms of method of collecting data, it's considered as a survey and in terms of method of analyzing the data it's correlational studying. After studying the background of the subject and considering the existent models about the relationship marketing and financial function and the formation of theoretical framework, the major variables of the study were identified and the conceptual model and hypotheses were specified. For measuring the research variables, a questionnaire was used. The sample included 384 customers of the company which were selected by using random sampling. The result of statistical analysis and the study's hypothesis testing by using the structural equation modeling (SEM) showed that, there is a significant relationship between relationship marketing programs and financial function. At the end we present herein implications and suggestions to the company and future researchers. Manuscript profile

Open Access Article

217 - Investigating the Effect of Marketing Research on Marketing Proximity Through the Use of Intermediary Variables: The Relationship between the Company and Customers and the Sales Staff
homa doroudi sanaz moradi

The difference between marketing and sales is more than their semantic difference. Sales focus on the needs of the seller, marketing to the needs of the buyer. Sales are planned to turn a seller into cash, marketing aims to meet customer needs by product, including all More

The difference between marketing and sales is more than their semantic difference. Sales focus on the needs of the seller, marketing to the needs of the buyer. Sales are planned to turn a seller into cash, marketing aims to meet customer needs by product, including all stages of creation, delivery, and eventual consumption. The definition of business from an important customer perspective should be more relevant to the customer's perspective than the manufacturer or service provider. Production and product, regardless of customers' perspective, lead to near-nose and fall. The aim of the research is to investigate whether there is a relationship between market surveillance and market research, and this relationship has been measured with several main variables, such as customer relationship and consultation with sales staff, and the impact of variables such as gender, work experience and experience. The purpose of the study is application and in terms of collecting data, descriptive-survey. In this research, 26 managers in various industries and services were asked by random sampling method. Data analysis was done by statistical method and the results showed that managers have severe myopia. Manuscript profile

Open Access Article

218 - The Impact of Knowledge Management on Organizational Performance with considering mediating Role of Marketing Communications Case study of Country Airports Company
sedigheh Mohamad-Esmaeil marzie taham

Nowadays, customer preferences and desires are changing and marketing decisions that are based on customer knowledge are critical. Achieving customer's opinions, needs, and feedback will lead to the development of an organization and create a sustainable competitive. Ex More

Nowadays, customer preferences and desires are changing and marketing decisions that are based on customer knowledge are critical. Achieving customer's opinions, needs, and feedback will lead to the development of an organization and create a sustainable competitive. Examining the components of knowledge management in the organization and its implementation is one of the most critical components of organizational success. Therefore, this study aims to determine the effect of knowledge management on organizational performance by considering the mediating role of marketing communications in Iran Airports Company. A quantitative methodology is adopted in which a model is developed, and hypotheses are stated, in order to examine the proposed relationship between marketing knowledge management assets and capabilities and IAC performance. A highly structured questionnaire with 35 questions is developed and distributed to a sample of 200 employees in IAC, which according to Cochran's formula, 130 employees were chosen randomly. The validity and the reliability of the questionnaire were verified using confirmatory factor analysis and cronbach's alpha coefficient respectively. In this study, to analyze the collected data and test the research hypotheses, structural equation modeling with LISREL was conducted. The results of hypothesis testing showed that knowledge management has a positive and significant effect on organizational performance. Also, the result showed that marketing has a positive effect on organizational performance. At a 95% confidence level, the result of the Sobel test showed that knowledge management has an indirect and positive effect on organizational performance through the mediating role of marketing communications. Manuscript profile

Open Access Article

219 - The effect of market sensibility on company performance with mediating role of innovation capability and brand management system
Ali Akbar Khademi Ehsan Badri Hanieh Farazandeh

According to competitiveness of the market in today's world, for an active and continuous presence in the field of competition, companies need to pay more attention to their performance and the factors affecting it. The purpose of this study is to investigate the effect More

According to competitiveness of the market in today's world, for an active and continuous presence in the field of competition, companies need to pay more attention to their performance and the factors affecting it. The purpose of this study is to investigate the effect of market sensing capability on company performance with the mediating role of innovation capability and brand management system and the moderating role of market dynamics and intensity of competition among employees of Iran Khodro Automotive Company in Tehran. This study is practical in view of purpose and according to collection data method is descriptive-survey. The statistical population of this study is finite population and include the statistical population of this study is limited and includes the employees of Iran Khodro car dealerships in Tehran. The Sample size according to Cochran formula is obtained 384 with simple random sampling method. The validity of the questionnaire has been confirmed by experts and its reliability has been confirmed by Cronbach's alpha. In order to analyze the data structural equation modeling and PLS software have been used. The results show that market sensitivity has a positive and significant effect on Innovation capability. Market sensitivity has positive significant effect on brand management system. Market sensitivity has a positive significant effect on company performance. Innovative capabilities have a positive significant effect on the brand management system. Innovation ability has a positive significant effect on company performance. Brand management system has a positive significant effect on firm performance. Innovative capability on the relationship between market sensitivity and market capability has a mediating role. Brand management system has a mediating role on the relationship between market sensitivity and performance. Market dynamics has a moderating role on the ability of innovation to affect company performance. Market dynamics affects the relationship of brand management system to the firm's performance. The intensity of competition on the relationship between the capability of innovation and the performance of the company has a moderating role. The intensity of competition on the relationship between the brand management system and the firm's performance is modest. This research is valuable because companies with superior sensor capabilities not only maintain product costs and develop new services, but can also accelerate the development process. Manuscript profile

Open Access Article

220 - Identification and ranking of effective factors in competitiveness on the growth and development of the export market using fuzzy multi-criteria decision-making techniques
somayeh Hozouri Mohammad ail abdolvand

The main objective of this research is to evaluate the factors affecting competitiveness on the growth and development of the export market in the commercial and export companies. The method used in this research is applied in terms of purpose and descriptive, survey an More

The main objective of this research is to evaluate the factors affecting competitiveness on the growth and development of the export market in the commercial and export companies. The method used in this research is applied in terms of purpose and descriptive, survey and correlation nature. The statistical population of this research was Q (230), using random sampling method. To determine the reliability of the questionnaire, the Cronbach's alpha coefficient was 0.86, which indicates a high level of reliability. To analyze the data, Kolmogorov-Smirnov tests, Spearman test and T-test using Spss software and other relevant tests, which are described in detail in this study, were analyzed to identify each of the components and sub-components To make The results indicate that this research consists of 4 main components of environmental factors (with 3 questions), internal agent (with 7 questions), resource-based approach (with 4 questions), factor of production capacity (with 3 questions) And a total of 17 sub-criteria. By using the fuzzy tops is method and designing a specific questionnaire, effective factors of competitiveness on the growth and development of the export market of food industry were ranked and prioritized. Finally, among the 17 existing subsets of "customer orientation", "consumer trends", "ability Firm in Product Marketing "and" Competitive Power "ranked highest. Manuscript profile

Open Access Article

221 - A Survey on the Market Oriented Advertising in the Food Industry, Qualitative Approach
Mohamad Rahim Esfidani Emad Rahmanian

Purpose: Organizations can opt to two approach in market orientation. Being market-driven and driving the market. In order to achieve their goals, organizations employ several marketing tools which advertisement is one the most influential. The aim of this paper is to s More

Purpose: Organizations can opt to two approach in market orientation. Being market-driven and driving the market. In order to achieve their goals, organizations employ several marketing tools which advertisement is one the most influential. The aim of this paper is to study the degree of market orientation in printed advertisement in Iranian food industry. Methodology: this study tries to investigate the factors of printed advertisement in Iranian food industry using coding to better understand the market orientation. Findings: The results show that, many companies don’t adhere to the market orientation features and need immediate changes in their strategies regarding their advertisements. Research Limitations: due to the nature of the study, sampling was the main limitations. In order to overcome this limitation, theoretical sampling was employed. Managerial Implications: Marketing practitioners and managers can benefit from the results of this study in order to enrich their marketing efforts. Also this study can provide a model for marketing researchers to follow in their future researches to provide a more solid framework for Iranian marketing models. Originality/Value: Using qualitative methods, a less investigated subject is studied in this paper. Manuscript profile

Open Access Article

222 - The Effect of Market Orientation on Innovation in Esfarayne Bank's Saderat Bank Services
saeed mehri Ghadire Mehri imani malihe

Background and Objectives: The purpose of this study was to investigate the effect of market orientation on innovation in the services of Saderat Bank in Esfarayen. Materials and Methods: The statistical population of the study consisted of all the official staff employ More

Background and Objectives: The purpose of this study was to investigate the effect of market orientation on innovation in the services of Saderat Bank in Esfarayen. Materials and Methods: The statistical population of the study consisted of all the official staff employed in the branches of Saderat Bank, Esfarayn, 240. According to the Morgan-Krejcy table (1972), 138 people were selected as a simple random sampling. In this research, two standard Nursing and Slater market orientation questionnaires (1990) and service innovation, a combination of Jimnz-Jimens and others (2008), Pennies (2006), Pyrago and Sochell (2006) quotes Chopani (2011) is used. Descriptive statistics (demographic information) and inferential statistics were used to analyze the data. Regarding the distance-numerical variables of the research, on the other hand, the result of the Kolmogorov-Smirnov test for inferential tests of the research was linear regression test. Conclusion: The results showed that market orientation and its components (customer orientation, Competitivism, responsiveness and customer satisfaction) have a positive and significant effect on the innovation of banking services. In this regard, the role of the component of competition is the highest and the component of customer orientation is the least. Manuscript profile

Open Access Article

223 - The Effect of Relative Marketing on Predicting Future Interactions of Customers and the Bank (Case Study of Mellat Bank of Tehran)
Hossein Bagheri Behrouz Firuz Dindar Farkush Hassan Givarian

Today, new form of marketing have emerged that relationship marketing is one of the most important ones. Many companies in order to achieve their goals and keep the customers have taken this style of marketing. Given the importance of this topic, the aim of this study w More

Today, new form of marketing have emerged that relationship marketing is one of the most important ones. Many companies in order to achieve their goals and keep the customers have taken this style of marketing. Given the importance of this topic, the aim of this study was to evaluation the effect of relationship marketing on customer/supplier future interaction (Tehran Mellat Bank), The purpose of applied, cross-sectional, descriptive method of data collection, surveys and, The population of consumers Mellat Bank in Tehran that the sample of a sample of 384 Select and collect data standard questionnaire with Likert scale of five options by reviewing the history of research and measurement validity descriptive method of data collection, professors and experts and evaluators Mellat Bank organization reliability through Cronbach's alpha coefficient for the total scale 0.901 volume of 397 questionnaires that test hypotheses and analyze data by Kolmogorov-Smirnov, Hierarchical regression analysis, statistical software SPSS and LISREL software for structural equation modeling was used. The results of descriptive or demographic, the most customers were male, between 21 to 41 years, undergraduate education, Self-employed, most under 1 years of bank services and favorable experience of Mellat Bank, make up. Domestic In inferential, information exchange on the relationship quality and social exchange on the relationship quality and relationship quality there are significant positive impact on anticipation of future interaction. Manuscript profile

Open Access Article

224 - Designing a Digital Marketing Model in the Brand of Online Business Companies
Benyamin Mosayebi Amidabadi ozhan karimi Shahram Hashemnia

10.30495/jomm.2023.70819.1990

Internet businesses are the dominant model of the way of doing business in today's era, and considering the competitive environment of this field, branding is undoubtedly the key to achieving differentiation and gaining a competitive advantage in this field. The main go More

Internet businesses are the dominant model of the way of doing business in today's era, and considering the competitive environment of this field, branding is undoubtedly the key to achieving differentiation and gaining a competitive advantage in this field. The main goal of this research is to provide a digital marketing model for branding internet businesses. The upcoming study is a fundamental research based on deductive-inductive reasoning and using a mixed qualitative-quantitative approach. In the qualitative part of the research, a fuzzy Delphi questionnaire with a 7-point scale and a researcher-made questionnaire with a 5-point Likert scale were used. The statistical population in the qualitative sections consisted of 10 qualified experts who were selected using the purposeful and non-probability sampling method and in-depth and semi-structured interviews were conducted with them. In the quantitative part of the research, the fuzzy Delphi technique was used to screen the obtained indicators, then the structural-interpretive modeling method was used to identify the causal relationships between the main categories of the research, and by using structural equation modeling and LISREL software, the model was presented. Has been validated. The statistical population of the quantitative part for validating the final model included 393 managers of online business companies in the country. In total, the obtained model consists of 5 main categories including digital marketing strategy, personalization, content marketing, interaction with consumers and digital marketing mix. Based on the results, it was shown that the digital marketing strategy is the most fundamental element of the model and is an exogenous independent variable. This variable affects content marketing, consumer engagement, and the digital marketing mix. These three variables in turn affect personalization. Finally, the personalization variable also affects digital branding as a dependent variable of the model. Manuscript profile

Open Access Article

225 - The effect of Relationship marketing on purchase intention the moderating effects of word-of-mouth
عاطفه شکاری فرج اله رحیمی سیروس کراهی مقدم

Today, retaining and fostering customers are the important factor at success in the corporate competitive space. customers have several benefits.They consume goods and services more, In case goods and services are tailored to their tastes and Opinion and they recommend More

Today, retaining and fostering customers are the important factor at success in the corporate competitive space. customers have several benefits.They consume goods and services more, In case goods and services are tailored to their tastes and Opinion and they recommend entourage to use services of organization as a word of mouth. The purpose of this research is to examine the impact of the influence of relationship marketing on purchase intention whith intermediary word of mouth. customers who used the product on behalf of the cosmetic in Bushehr of city, were surveyed using a questionnaire. Classic random convenience sampling was used in administering the instrument. A total of 284 customers provided the data for the study. So, as for the literature of this research, one model had selected to show the effect of variables that by using the lisrel and spss softwares had tested. First of all the stage of variables favourability and their indicators had tested by using T.Tac Test, and also The positive relation between the indicators had confirmed by the correlation modulus and the way modulus in the T.Test had confirmed too. By using the lisrel software also, they attended to the test of this model by using the operation analysis and equation structure and at the end the deals of propriety indicators showed as that this model has a proper suitability and ultimately the lisrel software gived a corrected and completed model. Manuscript profile

Open Access Article

226 - Investigation The Role Of Relationship Marketing , Experiential Marketing and Cause Marketing in Customer Loyalty
اکبر شیدائی حبشی Alireza Fazlzadeh Mohammad Faryabi

Nowadays, marketing is as a key unit in any business. It isn’t covert for every one that customer is the most important assets of commercial organization, one of tools in creation of long relation with customer is; using of relationship marketing, but in spite of More

Nowadays, marketing is as a key unit in any business. It isn’t covert for every one that customer is the most important assets of commercial organization, one of tools in creation of long relation with customer is; using of relationship marketing, but in spite of severe competition between commercial organizations; this strategy isn’t sufficient. In this research, we have been examined the effect of relationship marketing by combining of Experiential marketing and cause marketing on customer loyalty. the research is in descriptive study form; that it is done with survey measurement method. Statistical sample of research include 321 persons of west Azarbaijan province bank customers. For data analyzing we used artificial neural networks, multiple regression and pearson correlation test. Multilayer neural networks have been trained by hyperbolic tangent function and they used by forward algorithm recognition model construct. Results showed that; in public and private banks; Experiential marketing, confidence and commitment have positive and meaningful effect on customers loyalty. By results comparison it is distinguished that neural networks are accurately than statistics traditional tests and they are reliable. Manuscript profile

Open Access Article

227 - Evaluating the Effects of Market Orientation on Successfulness of a New Product with regard to the mediating role of Intellectual Capital and Organizational Learning Capability
محبوبه زارع زاده مهریزی Mohammad Mirmohammadi Sadrabadi Akram Eghbali

The success of this new product, an important issue for managers and owners of firms. Importance of these issues to influence market orientation, organizational learning capability and intellectual capital on new product success. The research model has been formed consi More

The success of this new product, an important issue for managers and owners of firms. Importance of these issues to influence market orientation, organizational learning capability and intellectual capital on new product success. The research model has been formed considering intellectual capital, organizational learning capability , ,intellectual capital , market orientation and successfulness of the new product. The present study according to the aim, it is an application and correlation according to research method and using questionnaire and survey method to collect necessary data.The population includes 320 active incorporations in textile industry of Yazd Township. Stratified sampling method was used for sampling relative to the size of the sample, and in order to determine the size of the sample, Morgan Table was used. Finally, 175 acceptable samples were selected. Data was collected using questionnaires and measurements. Also data analysis was done by modeling the structural equations using LISREL software. Results show that market orientation has a significant effect on intellectual capital, and intellectual capital affects organizational learning capability and successfulness of the new product. Results also show that there is no meaningful relationship between organizational learning capability and successfulness of the new product. This study can be beneficial for researchers and managers in textile industry due to presenting useful information in domain of management. Furthermore, it presents some suggestions for optimization and effectiveness of the obtained results. Manuscript profile

Open Access Article

228 - The Analysis Moderating Role of Job Satisfaction and Organizational Commitment in Relation Between Internal marketing and Customer Orientation Stuff (Case Study: Pharmaceutical and Food Distribution Co.)
Peyman Akbari Reza Rostami Akbar Veismoradi Abdolalmajid Mohammadi Najaf Abadi

Nowadays try to take leading companies, that increase their profitability through the satisfy important factors for customers in the best way possible. This point, the most key base of success them is on base customer orientation strategy. But many of these companies ar More

Nowadays try to take leading companies, that increase their profitability through the satisfy important factors for customers in the best way possible. This point, the most key base of success them is on base customer orientation strategy. But many of these companies are Neglect In satisfaction of their employees as internal customers. Because today with the introducing the internal marketing concept, Importance of an organization's internal customers (stuff) is brighter than before in success of marketing programs external. The main purpose of this study is Analysis Moderating Role of Job Satisfaction and Organizational Commitment in Relation between Internal marketing and Customer Orientation in Pharmaceutical and Food Distribution Co. of west Country. The statistical population of this study is 1100 Marketers and marketing managers in the food and pharmaceutical distribution companies. In order to determine sample size of Cochran formula used and 285 People selected by random sampling method for the first half of 2013. This study is descriptive – survey and correlation in term of methodology. The three questionnaires Was used for data collection. Validity (content, convergent, divergent) and reliability (factor loading, composite reliability, cronbach's alpha) of questionnaire indicate that measuring instruments have good reliability and validity.The results of test hypotheses by SMART-PLS and using t-test statistics and path coefficients (β) indicate that Internal marketing have strong influence, direct and significant on Job Satisfaction, but Internal marketing have average influence, direct, indirect and significant on Organizational Commitment and Customer Orientation; the continued results indicate that Job Satisfaction have average influence, direct and significant on Organizational Commitment, but Job Satisfaction have average influence, direct, indirect and significant on Customer Orientation; Ultimately Organizational Commitment have average influence, direct and significant on Customer Orientation; As a result, Job Satisfaction and Organizational Commitment can as a moderator role, between Internal marketing and Customer Orientation. Manuscript profile

Open Access Article

229 - Surveying the effect of internal marketing and internal branding on service quality (Case study: A Server Company)
محمد حسن کامفیروزی علی بنیادی نائینی محمود دهقان مشتانی

By the increasing of service organizations, the problem of service quality has gained crucial importance and service organizations are seeking a ways to increase service quality. This paper intends to increase the service quality by using internal marketing and internal More

By the increasing of service organizations, the problem of service quality has gained crucial importance and service organizations are seeking a ways to increase service quality. This paper intends to increase the service quality by using internal marketing and internal branding. Employees in the service organizations play an important role in the service quality then organizations should have a particular and special attention on their employees. Both of internal marketing and internal branding by focus on employees are trying to deliver organizations promise through employees of organizations and attract more customers to organization. Methodology of this paper is Qualitative – Quantitative so that by reading former research and collecting repetitive element we gain the conceptual model of research and then by real data, we test the model. Population of this research is the employees of service organizations and the data was collected by the questionnaire. Manuscript profile

Open Access Article

230 - The effect of Consumer’s received value, effectiveness and risk on Purchase Intention of Green Products (case study: Islamic Azad University,Science and Research Brand student’s)
عادله سمیعی زفرقندی shahnaz nayebzadeh hassan dehnavi

The aim of this study was to examine the factors influencing consumer intention to buy green products ( organic products) among young people. Using variables conscious consumer buying behavior, perceived effectiveness of consumer, environmental concerns, green perceived More

The aim of this study was to examine the factors influencing consumer intention to buy green products ( organic products) among young people. Using variables conscious consumer buying behavior, perceived effectiveness of consumer, environmental concerns, green perceived value, green perceived risk, as the independent variable and the dependent variable intention to buy green ( organic), The research model is formed. The present research, the purpose, according to the methodology applied, descriptive survey using questionnaires and required data is collected. The population study are student of Sciences and Research Islamic Azad University of Tehran and random sampling method was used and collected a total of 400 samples accepted . Data analysis was performed using software SPSS , LISREL and The results show that Variables, perceived value conscious behavior Perceived by the consumer as well as the effectiveness have a positive impact on the intention to buy green( organic) And perceived risk and environmental concerns are factors that have a negative impact on the intention to buy green. Manuscript profile

Open Access Article

231 - Analyzing the effect of internet advertising on Iran’s industrial market, using a systemic approach and Fuzzy DEMATEL method
ALI SHAHABI reza radfar

Nowadays, advertising has become an inseparable part of human life. Considering the principal that says ‘as long as there is a need the advertising exists’, an industrial and civilized, or in other words, today’s society, cannot sustain without adverti More

Nowadays, advertising has become an inseparable part of human life. Considering the principal that says ‘as long as there is a need the advertising exists’, an industrial and civilized, or in other words, today’s society, cannot sustain without advertising goods and services. In order to recognize the affecting variables In the area of internet advertising on industrial market, and to understand its relating dynamisms, Delphi method and literature of the subject is used, and a primary model using System Dynamics Modeling approach and drawings of Casual Loop Diagram were suggested, which illustrate variables and dynamisms in this field. To study the effect of variables and obtaining the final model, fuzzy DEMATEL technic is used. Based on the proposed model, Industrial market development, website development, online advertising, profits and user engagement, has the greatest influence.The results show a strong mutual relationship between advertisement and the level of industrial market development, and this procedure can improve in a dynamic cycle through the time. Manuscript profile

Open Access Article

232 - Influence of relationship marketing investment on customer's gratitude and loyalty in retailers (Case Study: Hakopian Chain Store Customers)
nadereh sadat najafi zadeh afsaneh tabzar

Relationship marketing has defended as a development and maintenance of the long-term relationship with the customers، and has strong impact on the theory and marketing during the two past decades. Marketing is a bilateral relation and must share important interests. Cu More

Relationship marketing has defended as a development and maintenance of the long-term relationship with the customers، and has strong impact on the theory and marketing during the two past decades. Marketing is a bilateral relation and must share important interests. Customer gratitude and gratitude plays a key role in the creation and development of successful exchanges, the relationship between the seller and the buyer. Also, customer perceived benevolence in relation to companies is the tangible and intangible benefits they receive in relation to retailers. In this research the researcher tries to exam in the Influence of relationship marketing investments on customer's gratitude and loyalty in retailer. The statistical population of this research is the customers of the Hakupian stores. The existing research is of a practical and causal nature because it measures the impact. And the number of statistical samples analyzed using a questionnaire of 358 of the customers of the Hakupian stores. The validity and reliability of the questionnaire has been confirmed. Hypothesis of this research have been tested by LIZREL software. This study of the story It argues that investing in relationship marketing tactics such as direct mail, tangible rewards, interpersonal relationships, preferential treatment, with the role of the mediator of customer perceived benevolence, has a positive impact on customer gratitude and, consequently, on behavioral loyalty.   Manuscript profile

Open Access Article

233 - The impact of marketing activities on service brand equity: The mediating role of evoked experience
effat haji hoseini ali asghar eivazi heshmat

The aim of this study was to evaluate the impact of marketing activities on service brand equity: The mediating role of evoked experience. The research method according to purpose was Practical, The method of data collection was Descriptive correlational, as well a More

The aim of this study was to evaluate the impact of marketing activities on service brand equity: The mediating role of evoked experience. The research method according to purpose was Practical, The method of data collection was Descriptive correlational, as well as the type of data was quantitative. The statistical population of this research was all Patients who used the services of Shahid Sadoughi Hospital in Yazd for 5 months (41000). Due to their unlimited number, using Non-random sampling method, according to It was available to people, 380 people were selected as the sample size. To collect data, we use For the experience variable excited from the Brookes and colleagues questionnaire (2009), You et al. (2000) and brand equity (2000), and for marketing components, were Dagierala et al. (2008), Barry et al. (2002) and Dagger et al. (2007). After collecting the questionnaires, data describing was done through the mean, standard deviation, by Spss software and data Statistical Inference was carried out through structural equation modeling with the help of Amos software. Questionnaires Technical characteristics were assessed including reliability, validity, convergent and divergent validity. Path coefficient and significant coefficients were used to examine the hypotheses. The results showed that the degree of appropriateness of proposed model was appropriate with regard to components research. Also the components of marketing activities influenced the brand-specific value of a customer based on the mediating role of the excited experience. Manuscript profile

Open Access Article

234 - Impact relationship marketing on customer loyalty (Case Study: saderat Bank of Mazandaran)
asef karimi rezvan velayati shokouhi esmail shabani nejad

Maintain customer loyalty and attract it, is considered essential for continued business. Meanwhile, the banking industry is not an exception. The bank should also seek to improve their customer loyalty management strategies are different. To most people, researchers an More

Maintain customer loyalty and attract it, is considered essential for continued business. Meanwhile, the banking industry is not an exception. The bank should also seek to improve their customer loyalty management strategies are different. To most people, researchers and executives, the most important result of the application of marketing relationship banks, like other service sectors making loyal customers and the consequence is that banks have been marketing specialists.Given the importance of this approach in today's organizations, This article bases of the evaluation of the relationship of trust, commitment, communication, conflict management and customer loyalty Competence with banking services is examined. The present article is a descriptive study of the correlation of multiple regression was performed and a population of 384 bank customers in the province's export. The data in the study and questionnaire data were analyzed with regression. The results indicate a significant positive effect on customer loyalty; relationship marketing is a province in the bank. The effect of structural aspects of relationship marketing on customer loyalty were also investigated the effects of all significant aspects.   Manuscript profile

Open Access Article

235 - Studying the Effect of Marketing Capabilities on Competitive Advantages and Commercial Performance of Insurance Companies (A Comparative Study of Social Security Insurance and Health Services)
Mahmoud Jafarpour Elnaz Nabizadeh Mamani Mohadeseh Dehghan Chachkami

Having severely required the insured institutions to gain competitive advantage, the present study is to pursue a relationship between marketing capabilities and competitive advantages with the organizational performance. The study is of applied in nature and in terms o More

Having severely required the insured institutions to gain competitive advantage, the present study is to pursue a relationship between marketing capabilities and competitive advantages with the organizational performance. The study is of applied in nature and in terms of purpose, it is a quantitative study in terms of data collection, and that is a sort of exploratory research based on the findings.  The statistical population of the research is the personnel of the social security branches and health services of Qom province; simple random sampling is regarded as sampling procedure of the research in progress. To explore fit measurement models, the researcher has made a use of Cronbach's alpha, CR, and AVE. To determine the fit structural models, significant coefficients Z and standard R2 were utilized, as well.  In the current research, three hypotheses were tested each of which by a help of path coefficients and significant coefficients Z via statistical software PLS and SPSS. The Findings of tests indicated that the model variables in given samples in health services branches have higher values than that of social security, and are in a relevant manner. Consequently, it found out that investing in the identification and implementing the capabilities in the organization presents a more desirable outcome than the social security. Manuscript profile

Open Access Article

236 - Double jeopardy Effect Strategies, market share Conformity with the bran and behavioral and attitudinal loyalty Football and volleyball fans
Fatemeh Fatahi Rasool Nazari

A model Double jeopardy Effect Strategies, market share Conformity with the bran and behavioral and attitudinal loyalty Football and volleyball fans the main objective of this Research. The present study is an applied research that in terms of strategy, descriptive and More

A model Double jeopardy Effect Strategies, market share Conformity with the bran and behavioral and attitudinal loyalty Football and volleyball fans the main objective of this Research. The present study is an applied research that in terms of strategy, descriptive and the run is Survey While gathering information is the study through questionnaires. Hence, this study is to survey. Subjects were fans of football and volleyball Isfahan and Kashan. The sample size of simple random sampling method using a sample of 384 cases was identified. Measuring instruments of study were brand association Gladden (2013), loyalty Mahoney (2012) and a market share of Porter (2002) the reliability, and respectively (0.82, 0.72 and 0.91) was calculated. Dozens of experts in sports management confirmed face and content validity. Statistical methods of data analysis were both descriptive and inferential. All data from the Social Sciences version 19 statistical Software package LISREL software versions 8.54 and software has been PLS analysis. The results showed that one of the important factors collective Market share, double the growth market risks and to adopt decisions and understanding helps to attract fans. Part of brand loyalty fans has a market share effective. The club and the fans should be happy to create services and facilities to impose proper planning. Manuscript profile

Open Access Article

237 - Identifying and classification of tools of Integrated marketing communications (IMC) in food industry by using of the AHP-FUZZY technique (Dina food industry)
amir abdollahi bajestani

The food industry in Iran faces with problem after producing that seems since of using incorrect strategy in the advertisement and marketing fields and also less attention and lack of attention to the values result of valid brand and less attention to the customer view. More

The food industry in Iran faces with problem after producing that seems since of using incorrect strategy in the advertisement and marketing fields and also less attention and lack of attention to the values result of valid brand and less attention to the customer view. The scope of Integrated marketing communications observed as a new filed. IMC can be defined as adapter strategy of advertisement, personal improvement, public relations, direct marketing and another advertisement activities and the aim of it is preparing regularity, stability and maximizing the effect of communication. In this essay tried for familiarity and identification of tools of Integrated marketing communications (IMC) in food industry and choosing the most suitable channel. The made factors of model of Integrated marketing communication in the form of mixing mostly has accident, dynamic, vague, incorrect, quality and fuzzy nature. On the base of the subject and the aim that this research followed and since most of managers explained their views in the form of language idioms instead of number amount, the method of fuzzy research among instrument IMC, known as the most suitable method of analysis. The achieved results in this results indicated that among tools IMC , the advertisement has the highest location among another IMC tools in food industry and in classification of options among media advertisement channels , advertisement channels such as radio, TV among channels of improving selling match performance, offering gifts among channels of direct marketing with catalog and among public relations channels of various events, considered as the most communication tools in the food industry. Manuscript profile

Open Access Article

238 - Design an Electronic Business Pattern in Industrial Markets with an Emphasis on Value Chain Role
Asgar Babapour Hamid Reza saeednia Zahra Alipourdarvish

Nowadays, the shortening of the product life cycle, customer-orientation and other factors have converted the traditional environment of business to something more of a dynamic nature. Therefore, the traditional models of business cannot remain accountable and the new f More

Nowadays, the shortening of the product life cycle, customer-orientation and other factors have converted the traditional environment of business to something more of a dynamic nature. Therefore, the traditional models of business cannot remain accountable and the new forms of commerce such as electronic business have become more common. The present study aims at offering an electronic business pattern in automobile spare part market with an emphasis on value chain. The study is of a descriptive-survey type taking advantage of grounded theory and coding methods. The survey pattern offered herein is named REAL and it features four main aspects, namely recognition, evaluation, agreement and lead, and there is also made use of three background factors called originality, commitment and guarantee. Thus, based on this pattern in E-business drawn on value chain, one should act in REAL terms (realistic) and factors like originality, commitment and guarantee should be taken into account in all of the executive stages of the model. In business models applicable to industrial markets, factors like originality, commitment and guarantee are considered as essential and fundamental necessities in each and every one of the stages. Manuscript profile

Open Access Article

239 - Impact of marketing mix and marketing efforts of social media on consumer response according to the mediating role of brand equity
effat haji hoseini abolfazl sohrabi

The aim of this study was to evaluate the impact of marketing mix and marketing efforts of social media on consumer response according to the mediating role of brand equity which done in the mobile industry in Yazd. The research method according to purpose was Practical More

The aim of this study was to evaluate the impact of marketing mix and marketing efforts of social media on consumer response according to the mediating role of brand equity which done in the mobile industry in Yazd. The research method according to purpose was Practical, The method of data collection was Descriptive correlational, as well as the type of data was quantitative. The statistical population of this research was all mobile phone users in Yazd city. Due to their unlimited number, using cluster sampling method, according to Morgan table and Cochran formula, 384 people were selected as the sample size. To collect data, we use the social media marketing efforts questionnaire Kim and KO (2012), brand equity Kim and Hyun (2011), call consumer Tnmayr et al. (2011), Marketing Mix with Izadyar tabloid questionnaire (2011). After collecting the questionnaires, data describing was done through the mean, standard deviation, by Spss software and data Statistical Inference was carried out through structural equation modeling with the help of Lisrel software. Questionnaires Technical characteristics were assessed including reliability, validity, convergent and divergent validity. Path coefficient and significant coefficients were used to examine the hypotheses. The results showed that the degree of appropriateness of proposed model was appropriate with regard to components research. Also Social media marketing and marketing efforts influenced consumers' response with the mediating role of brand equity. Manuscript profile

Open Access Article

240 - AIDA model simulation with an emphasis on integrated marketing communications (Case of study: Ligno activator product of Jahan Kesht Falat Sabz)
seyyed moslem alavi Seyyed Mohammadhashem musavee Haghighi

In this study using system dynamics approach we tried to forecast the behavioral pattern of each of the four dimensions of Aida model with an emphasis on the role of integrated marketing communication (IMC) elements. Required data to forecast the behaviors of variables More

In this study using system dynamics approach we tried to forecast the behavioral pattern of each of the four dimensions of Aida model with an emphasis on the role of integrated marketing communication (IMC) elements. Required data to forecast the behaviors of variables are extracted from a database of jahan Kesht Company and using Vensim software we performed scenario based analysis. Findings showed that at the end of 10 years of predictions if company increase its budget on integrated marketing communication elements including public relation, advertising, personal selling and promotion (0.3, 0.3, 0.2, 0.2), the number of customers in terms of the number of people who are attracted, motivated, intended to buy and loyal, goes up to (2572,1276, 621, 402) respectively. In addition, scenario analysis showed that if marketing budget share of company's total budget and especially budget share of IMC of company's marketing budget will increase, the number of customers in each of the 4 levels would be increased and in consequence the second policy will be the most attractive one. Another finding of the scenario analysis revealed that the scenario of retaining old customers against attracting new customers, although during the next 5 years can lead to more loyal customers and less new customers, but after 6th year, it will result in less new customers and even less loyal customers. Manuscript profile

Open Access Article

241 - The Effect Marketing Activities on Corporate Brand Relationship Quality in Banking Sector (Case of Study: Private Bank of Yazd(
Seyed Mehdi Mirahmadhi Baba Heydari Seyed Mohammad Tabatabaii Nasab

The population of this study is the clients of private banks in all three areas of Yazd. 512 questionnaires were collected from the population, and finally, using structural equation modeling (SEM), and SPSS and PLS software, the hypotheses were examined. This study tri More

The population of this study is the clients of private banks in all three areas of Yazd. 512 questionnaires were collected from the population, and finally, using structural equation modeling (SEM), and SPSS and PLS software, the hypotheses were examined. This study tries to investigate the theoretical foundations of the motivators of relationship brand quality, in order to present dimensions and components, zoning and conceptual research model, and in the next stage, the impact of dimensions of marketing activities such as customer-orientation on brand relationship quality, relationship-orientation on brand relationship quality, providing information on the brand relationship quality, relationship quality on the quality of brand relationship, the characteristics of service providers on the quality of brand relationship, flexibility on brand relationship quality, reputation on the quality of brand relationship,  empathy on the quality of brand relationship  were studied by using the customers' comments of private Bank of Yazd city. Based on the results, variables such as the providing information, relationship quality, flexibility, empathy and reputation on the quality of brand relationship have positive and significant relationship, and variables such as customer orientation, relationship orientation, and quality of service on the quality of brand relationship has not 98significant relationship. Manuscript profile

Open Access Article

242 - The effect of new product development and international marketing strategies on export performance (Case study: Manufacturing and Export Companies of West Azarbaijan Province)
reza rezaee mehdi safarkhani abbas imani Mohsen khalilzade

International marketing in the past years great importance to firms and organizations and even governments around the world has found. Recently, entry into foreign markets has played an important role in economic development. The purpose of this study is to investigate More

International marketing in the past years great importance to firms and organizations and even governments around the world has found. Recently, entry into foreign markets has played an important role in economic development. The purpose of this study is to investigate the effect of new product development and international marketing strategies on export performance. This research in terms of purpose is functional and in terms of research is descriptive survey. Statistical society includes manufacturing and export companies of West Azarbaijan and statistical samples 55 companies are manufacturing and export firms of Urmiy. The data were collected in the second half of the 93-94 by the use of census and interview methods. For collecting data, the library and filed methods, also package-response questionnaire and Likert multilevel scale were used, to calculate the reliability of the questionnaire the Cronbach alpha, comprehensive analysis, Kolomogrov -smimov test, regression,SPSS 21 and Smart PLS were used. The results show that product development and international marketing strategy have significant impact on export performance. The secondary hypothesis suggests new product development and international marketing strategy have significant effect on export performance. But international marketing strategy on new product development had no significant effect. Manuscript profile

Open Access Article

243 - Merchandising Effect on Customer Satisfaction and Decision (Case Study: Shiraz Chain Stores)
Razia Azodi Fazlollah Kazemi

The purpose of this study was to investigate the effect of Merchandising (Marketing) on customers' satisfaction and purchasing decisions in chain stores in Shiraz. The current research is applied in terms of target and in terms of collecting causal research information More

The purpose of this study was to investigate the effect of Merchandising (Marketing) on customers' satisfaction and purchasing decisions in chain stores in Shiraz. The current research is applied in terms of target and in terms of collecting causal research information. In this study, using a field research method and using a standardized questionnaire for collecting data. The statistical population is all customers of chain stores in Shiraz. In this study, a one-stage cluster sampling method was used. A sample of 385 questionnaires was used for this research. The reliability of the questionnaire was confirmed by Cronbach's alpha and the validity of the questionnaire was confirmed by a number of experts from the statistical community and marketing professors. The findings of the research indicate that Merchandising has a positive effect on customer satisfaction and the positive effect of customer satisfaction on customer purchasing decision. Merchandising also has a positive and significant effect on customer purchasing decisions with the mediating role of customer satisfaction. Manuscript profile

Open Access Article

244 - Designing an Employer Brand Model for Social Security Organization with an Emphasis on Internal Marketing
Leila Beigloo Karim Esgandari

The purpose of this paper is to design an employer brand model for a social security organization with an emphasis on internal recruitment. The present research is in terms of method, survey, is descriptive-analytical in terms of type, and in terms of purpose, is applic More

The purpose of this paper is to design an employer brand model for a social security organization with an emphasis on internal recruitment. The present research is in terms of method, survey, is descriptive-analytical in terms of type, and in terms of purpose, is applicable. The statistical population of the present study is the number of 250 people who manage the units of medical management and medical documents of the study organization.The sample size is estimated to be 151 people based on the Cochran formula.The sampling method is stratified randomly.The sampling method is stratified randomly.The validity of the questionnaire is figurative. Reliability of the questionnaire by Cronbach's alpha test for questionnaire was 923. Has-been approved. Findings of the research show that employer brand components include employee security, staffing training, employee generous reward, information sharing, employee empowerment, and reduced floor space in the organization. In this research, finally, a suitable model for employer branding in the social security organization with an emphasis on internal marketing was presented.   Manuscript profile

Open Access Article

245 - The effect of the key marketing factors on the success of technology-based small and medium sized enterprises
Narges khanderou Tooraj Sadeghi Gholamreza Malekzadeh

Despite the central role of small and medium-sized businesses in economic development, a high percentage of small businesses fail in the first years of the establishment. The high-tech field because of high affinity to the changing technology and also requires high init More

Despite the central role of small and medium-sized businesses in economic development, a high percentage of small businesses fail in the first years of the establishment. The high-tech field because of high affinity to the changing technology and also requires high initial investments, firms face with the harder situation. The researchers sought to identify the factors of success or failure of these companies, lack the knowledge and skills of marketing have been introduced as one of the two main reasons for the failure of these companies. Components of effective marketing in the success of small and medium sized companies in Khorasan Science and Technology Park Incubators studied and tested. With this aim, the effect of four components which has the most frequently in researches has been investigated. The focus on the market, customer and competitors, positive image, networking and the unique position as the components of the marketing of the companies and success indicators companies, including the development of science and technology, finance and economic growth as well as organizational growth, were tested. The results of the tests show that focuses impact on scientific and technology development and institutional indicators. Unique proposition only effect on scientific and technology development. Positive images impact on the Financial and organizational indicators and finally networking effect on scientific and technology development and by these led to succeed. Manuscript profile

Open Access Article

246 - The Impact of Guerrilla Marketing on Customer Buying Intent with the Intermediate Role of Electronic Oral Advertising (Case Study: Customers of Cyrus Horizon Stores in Mashhad)
-Sayede Somayeh Ghorbi mohammad ghasemi nameghi

The purpose of the present study was to investigate the effect of guerrilla marketing on consumer buying behavior through the mediating role of e-mouth advertising. Guerrilla marketing is one of the new tools used to persuade customers to buy. Therefore, with increasing More

The purpose of the present study was to investigate the effect of guerrilla marketing on consumer buying behavior through the mediating role of e-mouth advertising. Guerrilla marketing is one of the new tools used to persuade customers to buy. Therefore, with increasing competition in domestic markets, this research seems necessary. The present study is of applied purpose and descriptive-survey research method of data collection. The statistical population of the research includes all customers of Horizon Cyrus Company in Mashhad. Due to the unlimited statistical population, 384 individuals were selected as the sample. The sampling method in this study is simple random. The data gathering tool is a questionnaire whose validity and reliability have been confirmed. Smart PLS 3 software has been used for data analysis. The results show that guerrilla marketing has a direct, positive, and significant effect on consumer purchase intention; and electronic word of mouth advertising has a significant effect on consumer purchase intention. Manuscript profile

Open Access Article

247 - Identifying the Factors Affecting Marketing Success at One of the Branches of Tejarat Bank Using Data Mining Techniques
mehdi ghazanfari aghdas badiee fatemeh moslehi

Given the competitive market in the banking industry, the importance of customer relationship management in the industry is increasing day by day, one of the most important elements of which is active and effective marketing. Therefore, in this research it has been trie More

Given the competitive market in the banking industry, the importance of customer relationship management in the industry is increasing day by day, one of the most important elements of which is active and effective marketing. Therefore, in this research it has been tried to identify and investigate the factors affecting the success of marketing activities, taking into account the application of data mining tools. Those factors that make bank customers more willing to take advantage of long-term deposits in the bank. In fact, the results of this study will help to increase the rate of return on direct marketing in the banking industry, which has been less considered in previous studies. To this end, the data set related to the telemarketing campaign conducted at one of the branches of Tejarat Bank in the period from May 2016 to September 2018. This paper is based on the type of applied research in sight of the objective of the research and from the perspective of the methodology of the research, is a mixed type, i.e., both qualitative and quantitative. The decision variable of this problem is the result of the success or failure of the telephone marketing activity. First, for identifying customers using the K-Means clustering algorithm, data are divided into six clusters. In the next step, C5 and CART decision tree algorithms were used to identify the factors affecting the success of the marketing campaign. As a general conclusion of the implementation of the three mentioned algorithms, it can be said that, in comparison with other variables, the time variable of the conversation with the client has the greatest effect on the decision of the person about the opening of the deposit. It should be noted that since the time period and place of data gathering in this research have been limited, the results of this study are not likely to be generalized to the other banks. Manuscript profile

Open Access Article

248 - An Analysis of Factors Affecting to Sport Marketing Attitudes in Sport Boards Managers of Markazi Province
mohsen esmaeili shamsoddin rezaei Tahmasb Shirvani

Nowadays achieving financial and supportive resources is one of the main concerns of sport boards, which requires proper performance in marketing scope. The purpose of this study was to investigate and analyze the attitude of sport boards' managers towards marketing as More

Nowadays achieving financial and supportive resources is one of the main concerns of sport boards, which requires proper performance in marketing scope. The purpose of this study was to investigate and analyze the attitude of sport boards' managers towards marketing as a preface to carry out operational activities.  The statistical population of the study was consist of all board of directors of sport boards of Markazi province as well as managers and staffs who works as experts at Markazi Sports and Youth organization  and it's sub branches. Total numbers of population were considered as samples and 104 researcher-made questionnaires were analyzed. The questionnaire was containing of 47 questions. The reliability was obtained using Cronbach's alpha (0.94) and university professors and experts confirmed the validity. To analyze data, descriptive and inferential statistics (Kolmogorov Smirnov test, T single-group, Friedman, exploratory, confirmatory factor analysis, and structural equations) were used by 22nd version of and Smart Plus software. The results identified eight factors that were named in accordance with the nature of the research as follow: performance assess, pricing, competitiveness, program and goal, human resources, market attitude (environment), marketing strategy, customer orienting. The results showed that the mean of all factors was higher than average. The overall measurement results of the model, such as the Goodness Fitness Index (GOD), were indicative of the suitability of the proposed model. It is recommended to directors of Sport boards to pay special attention to these factors. Manuscript profile

Open Access Article

249 - The Interplay of Strategic and Green Marketing Orientation on Competitive Advantage
Leila Aliarabi Seyed Abbas Kazemi

The purpose of this study was to investigate the interaction between strategic green marketing orientation and internal green marketing on competitive advantage in Barij Essence. This research is a descriptive survey in terms of purpose and its method. The statistical p More

The purpose of this study was to investigate the interaction between strategic green marketing orientation and internal green marketing on competitive advantage in Barij Essence. This research is a descriptive survey in terms of purpose and its method. The statistical population of the study consisted of all the staff of Barij Esen Company in 1397, which was 551 according to Cochran's formula. Simple random sampling method was used for sampling. Data gathering tool was a questionnaire developed by a local researcher containing 37 questions. The items were based on a five-point Likert scale. Formal validity was approved by a number of respondents and content validity was confirmed by a number of experts. Cronbach's alpha coefficient was calculated using Smart PLS software, which was calculated above 0.7 to assess validity and reliability. The results show that the positive effect of strategic green marketing orientation on competitive advantage is higher when the tendency to internal green marketing is higher. Also, corporate social responsibility and stakeholder environmental pressures affect the orientation towards strategic green marketing. The trend towards strategic green marketing has a positive effect on competitive advantage and also has a positive effect on financial performance through competitive advantage. The limitation of the research is the use of questionnaires and data collection in a period of time. Research innovation has been in research variables that have paid enough attention to the role of strategic green marketing and internal green marketing with employee targeting. In general, it provided strategies to managers of organizations to improve the effectiveness of green strategic marketing and individuals, which creates a competitive advantage, which in turn increases financial performance and thus provides the exchange of tacit knowledge. Manuscript profile

Open Access Article

250 - Identification and ranking of effective factors in project marketing on buyer-seller relationships in the trading Market
somayeh Hozouri Muhammad ali abdolvand

The main objective of this research is to evaluate the factors affecting project marketing on buyer–seller relationships in the trading Market. The method used in this research is applied in terms of purpose and descriptive, survey and correlation nature. The stat More

The main objective of this research is to evaluate the factors affecting project marketing on buyer–seller relationships in the trading Market. The method used in this research is applied in terms of purpose and descriptive, survey and correlation nature. The statistical population of this research was Q (311), using random sampling method. To determine the reliability of the questionnaire, the Cronbach's alpha coefficient was 0.86, which indicates a high level of reliability. To analyze the data, factor analysis and structural equation analysis using Spss software and other relevant tests, which are described in detail in this study, were analyzed to identify each of the components and sub-components To make The results indicate that this research consists of 5 main components of service market (with 7 questions), knowledge management (with 3 questions), specific project marketing features (with 3 questions), The main features of project marketing (with 4 questions), foregoing market (with 4 questions) And a total of 21 sub-criteria. By using structural equation is method and designing a specific questionnaire, effective factors of project marketing on buyer – seller relationships in the trading Market were ranked and prioritized. Finally, among the 21 existing subsets of “specific project marketing features” (by a factor of 0.99) ranked highest and “foreign market”, and “service market” (by a factor of 0.89 and 0.87) the second and third priorities ranked. Manuscript profile

Open Access Article

251 - The role of social factors organizational to the exchange of tacit knowledge and marketing effectiveness of Sport Brand
Elham Moshkelgosha rasool nazari reza Fardipoor

This study aimed to investigate the role of quality cross-functional communication and social opportunities as factors affecting the exchange of tacit knowledge and marketing effectiveness. Methods this descriptive correlation studies that were conducted through a surve More

This study aimed to investigate the role of quality cross-functional communication and social opportunities as factors affecting the exchange of tacit knowledge and marketing effectiveness. Methods this descriptive correlation studies that were conducted through a survey. The population of this research was sports Sellers. The data collection tool was questionnaire, and the sample of this research was 144 Sellers of Sports products. The collected data is analyzed using SPSS and AMOS software. Results shows that two variables of in trifunctional communication quality, and socialization opportunities has a positive and direct relationship with marketing development and a positive and indirect relationship through the mediating effect of tacit knowledge. This study to show mediate role of the exchange of tacit knowledge in relationship between the quality of cross-functional communication and socialization opportunities with marketing effectiveness theoretically, the body of knowledge adds. Also, in terms of applications the research implied to organization’s sales and marketing director, Strategies to improve marketing effectiveness through increased planning and investment on cross-functional communication and socialization opportunities and thus the exchange of knowledge. Manuscript profile

Open Access Article

252 - Effects of social media marketing on online customer behavior Saderat Bank of Bushehr City
Jahangir Dashti Ali Akbar Mirzaee

Networks and social media have become a powerful force in shaping business. Because they have strengthened mouth-to-mouth marketing and quickly become more important in customer purchasing decisions. Marketing through social networks requires the creation, maintenance a More

Networks and social media have become a powerful force in shaping business. Because they have strengthened mouth-to-mouth marketing and quickly become more important in customer purchasing decisions. Marketing through social networks requires the creation, maintenance and promotion of, and, if necessary, termination of communication with customers, so that the goals of both parties involved in the relationship are provided. The purpose of this study was to investigate the effect of social media marketing on the behavior of online banking customers. In terms of purpose, this research is a part of applied research, in terms of the characteristics of the descriptive research component, in terms of data collection as part of survey research and in terms of the method of implementation, is a correlation research. The statistical population of the research is employees and customers of Saderat Bank of Bushehr which 190 employees and 384 of them were selected as Nominee by random sampling method. The data gathering tool in this study is two social media marketing questionnaires and the standard questionnaire of Lemont Online Customer Loyalty Pattern (2006). Validity of the questionnaire was approved by the supervisor and consultant. Cronbach's alpha coefficient was obtained to confirm the reliability of more than 0.7. In order to analyze the hypotheses, the field analysis using the Amos software has been used. The results showed that affective approaches in social media marketing, the effectiveness of activity in social media marketing and competitive dynamics in social media marketing activities have a positive and significant effect on online customer behavior. Manuscript profile

Open Access Article

253 - Authentic Marketing Pragmatic Marketing (Components, Foregrounds, Outcomes): Interactions & Conflicts
zohreh aliesmaeili Bahram Kheiri

Objective: New generation technology is full of contradictories, engagements and communications. It makes customers to face crises of meaning and nihilism, because they feel to be objected and consumed. According to that Kotler knows that the most effective element in t More

Objective: New generation technology is full of contradictories, engagements and communications. It makes customers to face crises of meaning and nihilism, because they feel to be objected and consumed. According to that Kotler knows that the most effective element in this age for achieving sustainable development and answering customers when they are going to achieve beyond Psychology that is named it "spirit", also brands try to improve them believes and Philosophy. so this research trees to study authentic marketing concept, in other hand trees to search its interactions and conflicts with pragmatic marketing as a method for answering consumer materialistic needs. This research consequence can help to lack of marketing theory science as a solution for solving customer contradictories in new Paradigm shift. Methods: The present study has a qualitative approach based on Grounded theory method. data collection is done by depth interviews with the researchers and university professors in the fields of business management, sociology, psychology and. their lecture observation, also interview with other social positions, Participants have been selected through purposive sampling and interviews have continued to reach theoretical saturation. 24 interviews and 22 observations were conducted and data were analyzed using principles related to grounded theory (open and selective coding, continuous comparative analysis, creating concepts, and categories). Results: The results of data coding have led to the identification of 1200 concepts that are categorized by multilevel method and shaping Category Cluster into six block Category. Strategies of this interactions and conflicts are institutions improvement, cultural marketing, meaning marketing, Communication Understandings. Consequences of this research is authentic brand. Conclusion: An approach in marketing 3 is creating value foe sustainable development, economy, society and the environment then giving them to society and companies and political institutions. Otherwise this research encourages to change marketing Paradigm for answering new generation technology problems until being success to produce authentic brand by cultural marketing, meaning marketing, institutions improvement, Communication Understanding Strategies.   Manuscript profile

Open Access Article

254 - Investigating the Effects of Marketing Factors on the Development of Date Conversion and Supplementary Industries in Kerman Province
Neda Baniasadi Davoud samari Jamal Farajallah hosseini Maryam Omidi najafabadi

One of the solutions for agricultural development is conversion industries the purpose of these industries is to prevent waste from agricultural products and to access them locally and international. This study examines the marketing of date conversion and supplement in More

One of the solutions for agricultural development is conversion industries the purpose of these industries is to prevent waste from agricultural products and to access them locally and international. This study examines the marketing of date conversion and supplement industries. For this purpose, statistics and information were collected for the date conversion and supplement industry units operating in the fields of branding, packaging and pricing, customer orientation and advertising in Kerman province. The purpose of this research is applied research and in the category of causal research the target population of the research population includes those involved in the date-making and finishing industries. After validation and reliability verification was used for data collection. In this study, structural equations using Amos software’s were used to investigate the relationships between model components, the component of "maintaining brand position among customers and the market", "packaging technology", "economic beliefs in advertising", and the component of "competitive pricing". The “customer needs forecast” component and the “advertising” component are the first priority factors in the development of switching and finishing industry. One of the important approaches in food supply of the country due to increasing population and decreasing agricultural resources and rangelands is the reduction of waste in the agricultural sector, which requires the existence of appropriate markets for the sale of conversion and complementary products. Creating attractiveness in Kerman's daycare and complementary industries markets will allow more investors to attend, which will generate more revenue and create employment, in addition to reducing date waste in the province. Manuscript profile

Open Access Article

255 - Measuring Model of Consumer’s Moral Emotions in Sport Marketing: A Scale Development
Jasem Manouchehri

Purpose: Despite the various violations of athletes, researchers paid a few attentions to the negative effects of these violations on consumer’s responses. The main purpose of this research was to present a model for measuring the level of consumer’s moral e More

Purpose: Despite the various violations of athletes, researchers paid a few attentions to the negative effects of these violations on consumer’s responses. The main purpose of this research was to present a model for measuring the level of consumer’s moral emotions in facing with doping scandal by endorser celebrity athletes. Methodology: The present research was conducted by an exploratory mixed methodology. Logical induction was utilized for analyzing qualitative data collected from 18 interviews (9 men and 9 women), in addition, 224 sport sciences students of Iranian universities filled out the quantitative questionnaires to run confirmatory factor analysis (CFA) of the measuring model. Findings: The results from CFA and its goodness and badness indexes revealed standard amount of the indexes. Moreover, results showed that the extent of Average Variance Extracted (AVE) for contempt, anger and disgust was higher than 0.5 which revealed Convergent Validity of the named variables. Additionally, the extent of Average Variance Extracted (AVE) for all variables was bigger than the square of their pairwise relationships which also revealed Discriminant Validity. All variables reliabilities were higher than 0.7 which indicated Composite Reliability. Manuscript profile

Open Access Article

256 - The Effect of Market Mavens Dimensions on Hedonic Shopping
elahe shahinfar Naser Azad

It is common that Iranian customers share their positive or negative shopping experiences with each other and they are looking for individuals who have complete information about the products. Market Maven is a person with an effective and complete specialized informati More

It is common that Iranian customers share their positive or negative shopping experiences with each other and they are looking for individuals who have complete information about the products. Market Maven is a person with an effective and complete specialized information about different aspects of a product Interestingly, Market Mavens have innate desire to offer their information to a buyer who needs them. In this study, Market Mavens is introduced as a variable and also the impact of this multi dimensions variable have been investigated on hedonic shopping. Hedonic shopping means purchasing with only motivated hedonistic while they do not need any products. The statistical population of this research is five general bookstores in the city of Tehran. The information is collected by questioners from customers and the research method to examine the conceptual model and test the hypotheses of the research is the structural equation modeling technique. Result reveals that among three dimensions of market mavens, price consciousness and brand consciousness have a significant effect on the Market Mavens. Although the value consciousness shows no significant effect on the Market Mavens Moreover, Market Mavens shows a great impact on the hedonic shopping. value, brand and price consciousness are also having the most influential effect on the hedonic shopping. Manuscript profile

Open Access Article

257 - The relationship between the marketing of computer games and the willingness to buy with the mediating role of culturalization
dariush tahmasebi ali abedini

Given the widespread market and growing demand in the gaming industry in the country, there are great potential for investment and profitability in this sector against investors and owners of capital. The purpose of the present study was to determine the relationship be More

Given the widespread market and growing demand in the gaming industry in the country, there are great potential for investment and profitability in this sector against investors and owners of capital. The purpose of the present study was to determine the relationship between the marketing of computer games and the desire to purchase with the mediating role of cultural development. This is a correlation study and a questionnaire was used to collect data. Experts, academic professors and expert experts confirmed its content validity. The reliability of the instrument was calculated at an appropriate level by calculating the Cronbach's alpha. A sample of 400 citizens in Tehran's sixth district formed a sample of this study. Sampling method was available in this study. The findings of the study, after analyzing the path, showed that the marketing of computer games had an effect on culture as well as culturalization, but marketing of computer games had no effect on the willingness to buy. Manuscript profile

Open Access Article

258 - impact Entrepreneur characteristics،Market orientation and continuation on the entrepreneurial marketing (Case Study: Pharmaceutical companies in Tehran)
Ali Barkhordari gholamreza kuzegar Elham Faridchehr

In the present era pharmaceutical companies due to the specific nature of their products licensing for new products to introduce to the market after experiencing several problems. this study is whether we can rely on entrepreneurial marketing practices of the company&rs More

In the present era pharmaceutical companies due to the specific nature of their products licensing for new products to introduce to the market after experiencing several problems. this study is whether we can rely on entrepreneurial marketing practices of the company’s new products introduced to the market or not? examined the statistical population pharmaceutical companies of Tehran province from the perspective of the entrepreneurial marketing practices and analysis and ranking degree of influence different aspects of the characteristics of entrepreneurship, market orientation and communication on entrepreneurial marketing.Use electronic questionnaires .Reliability for getting opinions from academics and experts and its validity has been confirmed by Cronbach’s alpha. method. In this study, PLS and SPSS software to analyze quantitative data is used. That after analyze of the results was confirmed positive and significant impact all aspects of the characteristics of entrepreneur, entrepreneurial orientation and communication on the Entrepreneurial Marketing Pharmaceutical companies focus on the communications of their marketing staff in order to effectively engage in entrepreneurial marketing. Manuscript profile

Open Access Article

259 - The Model Impact of Sports Exhibition Factors on Commercial Success Strategies of Sport Products
HamidReza Nikoabadi Rasool Nazari Elham Moshkelgosha

The purpose of this study was to analyze the achievements of sport exhibitions from the standpoint of exhibitors and customers and to present strategies for commercial success of sporting products. The method of this study is applied in terms of purpose, and in terms of More

The purpose of this study was to analyze the achievements of sport exhibitions from the standpoint of exhibitors and customers and to present strategies for commercial success of sporting products. The method of this study is applied in terms of purpose, and in terms of research type, a descriptive survey is carried out. The statistical population of this study includes sales and marketing managers and exhibitors of sporting goods companies participating in Isfahan Sport Exhibitions. 320 exhibitors were selected by judgmental sampling. A final total of 310 exhibitors completed the questionnaires. Data were collected using questionnaire of Alipour et al (2017) Cronbach's alpha reliability was 0.86. Data analysis using structural equation modeling with Smart PLS and SPSS software. The results of this research showed that “staff training” was considered as the most important parameters influencing the exhibition-based processes. In addition, it was found that the ongoing processes on the exhibition site have significantly positive effects on the selling and no selling objectives of the firms. At the end, this research has proposed suitable solutions on how to effectively and optimally use the affective factors on those processes and its effectiveness on achieving sports products exhibition goals in the business. Given the impact of information gathering on post-exhibition sports processes, it is suggested that corporate and organization officials categorize this information. Manuscript profile

Open Access Article

260 - The Effect of social media marketing activities on brand equity and customer response (Case study: Yal lock Company)
Mahta Naeimabadi MOJTABA MOAZEMI

The purpose of this research was to investigate the impact of social media marketing activities on brand equity and customer responsiveness in Yale Lock Company. A descriptive-correlational method was used for this research. The statistical population of the study consi More

The purpose of this research was to investigate the impact of social media marketing activities on brand equity and customer responsiveness in Yale Lock Company. A descriptive-correlational method was used for this research. The statistical population of the study consisted of all clients of the locksmith company, whose number is unlimited. Based on the Cochran formula, the sample size was 385 people. To investigate the variables of the research, the questionnaire tool was used which has 23 questions. The reliability of the questionnaires was confirmed by Cronbach's alpha coefficient. Content validity of the questionnaires was confirmed by a group of university professors and their construct validity was verified by a confirmatory factor analysis. Parametric inferential statistics methods, such as Kolmogorov Smirnov test, have been used to test the hypotheses to ensure that the data are normal and the structural equation modeling and path analysis using Laser Les software. The most important findings of the research showed that social media marketing activities have a significant positive effect on brand awareness; social media marketing activities have a positive effect on brand image; brand awareness has a significant positive effect on oral and oral marketing; brand image Oral-oral marketing has a significant positive effect, brand awareness has a significant positive effect on commitment, brand image has a significant positive effect on commitment. Manuscript profile

Open Access Article

261 - Investigating the Impact of Market Orientation on Innovation Strategies
faranak khodayari Behnaz Khodayari فاطمه نوری

Today, in order to survive and achieve more success, organizations need to take advantage of these strategies to improve their competitive advantage. However, they have insufficient understanding of how to use this asset to improve market performance and, ultimately, ha More

Today, in order to survive and achieve more success, organizations need to take advantage of these strategies to improve their competitive advantage. However, they have insufficient understanding of how to use this asset to improve market performance and, ultimately, have no competitive advantage. Research The present paper seeks to investigate the effect of market orientation on innovation strategies at Tehran Bourn Company. The research method is descriptive survey. The statistical population of this research includes all personnel and experts in Tehran Bourn Company. The sample size was determined using Cochran's formula of 174 people and the method of sampling was simple random. The research data were collected using library and field method and the tools used in the questionnaire. The reliability of the questionnaires was confirmed by Cronbach's alpha (0.866) and the validity of the tool was confirmed by content method. Data were analyzed using statistical software, descriptive and inferential statistics using SPSS and PLS software’s. The results of this research indicate that the impact of customer orientation and competitiveness on exploratory innovation has been positive. Moreover, the results show that the client Orbital and competing have a positive and significant impact on gradual innovation. Manuscript profile

Open Access Article

262 - Evaluation and study of effective factors in absorbing the sources by marketing mix in Bank Saderat Iran
maryam geranmayeh marziyeh geranmayeh

With the financial markets becoming more competitive and expanding the activity of private banks and financial institutions, paying more attention to marketing and applying effective marketing techniques and strategies to attract customers and increase deposits has beco More

With the financial markets becoming more competitive and expanding the activity of private banks and financial institutions, paying more attention to marketing and applying effective marketing techniques and strategies to attract customers and increase deposits has become more important. The use of some mix of marketing factors such as accessibility and availability of services and the speed and variety of services provided and appropriate advertising can increase deposits in corporations and banks. The target of this research is to present a proper scientific strategy in order to apply the effective factors in absorbing the resources and to present a clear view of banking services marketing on marketing mix in branches of Bank Saderat Iran in Tehran. This research is descriptive survey and data collection and is based on questionnaire (a 5-point Likert scale) and cluster classification method is based on geographic regions. By taking into account the population Unlimited, sample size has been determined 318. Cronbach's reliability test achieved 97%. According to the results of the technique t-student and Freidman and Wilcoxon test criteria, the factors place, product, price and promotion have been respectively effective in attracting deposits. In terms of the gap between current and desired situation, respectively the place, promotion, price and product have been situated.   Manuscript profile

Open Access Article

263 - Analysis the Factors Affecting the Performance of Manufacturing Companies in Industrial City of Gorgan from the Perspective of Marketing Management and Entrepreneurship
Faezeh Fendereski Mehdi Zanganeh Hosain Dideh Khani Hormoz Mehrani

In today's fast changing competitive environment, companies need to be highly consistent, so offering the best performance in marketing has become the most important concern of the managers of manufacturing companies. Therefore, in this study, we analyze the factors aff More

In today's fast changing competitive environment, companies need to be highly consistent, so offering the best performance in marketing has become the most important concern of the managers of manufacturing companies. Therefore, in this study, we analyze the factors affecting the performance of manufacturing companies from the perspective of marketing management and entrepreneurship, and to achieve this goal, we examine 15 hypotheses about the impact of entrepreneurial and market orientation on corporate performance through entrepreneurial market orientation and entrepreneurial marketing in the manufacturing companies of the industrial city of Gorgan during the second 6 months of 1397. The present research is a applied research in terms of purpose, and in terms of data collection method, it is descriptive-survey and it is also included in the field of causal research. In order to calculate the sample size, Krejcy and Morgan tables were used and 180 people were selected by simple random sampling as a sample and a questionnaire was distributed among them that 152 available questionnaires were collected. Data collected from questionnaires were analyzed using Smart PLS and SPSS software. In the end, the research results showed that hypotheses such as the effect of entrepreneurial market orientation on performance, the impact of market orientation on entrepreneurial market orientation, or the effect of innovation on performance are rejected, and also technical capabilities cannot modulate the effect of entrepreneurial orientation on performance. But other research hypotheses were confirmed. Manuscript profile

Open Access Article

264 - Investigating the dimensions of internal marketing on the commitment of employees of Zanjan Municipality departments with the mediating role of employees' attitude towards work
vahideh alipoor mohammad Bashokouh Ajirlo atefeh mehri bazghaleh anis mehri bazghaleh

Employee commitment as a vital force in the survival and profitability of organizations can continually influence them to provide quality services. The aim of this study is to investigate the factors affecting the commitment of Zanjan municipal employees. This study is More

Employee commitment as a vital force in the survival and profitability of organizations can continually influence them to provide quality services. The aim of this study is to investigate the factors affecting the commitment of Zanjan municipal employees. This study is applied in terms of purpose and nature of the survey-causal. The statistical population of this study includes 723 municipal employees in the three regions of Zanjan, of which 248 people were selected according to the Cochran's formula and simple random sampling method. Data were collected using a standard questionnaire, the reliability of which was confirmed using Cronbach's alpha coefficient of 0.802, and its analysis using structural equation modeling showed that the assumptions related to the variables affecting commitment were related, respectively. Internal (with a path coefficient of 0.50), motivation (with a path coefficient of 0.35), empowerment (with a path coefficient of 0.30), information and communication technology (with a path coefficient of 0.23), justice and fairness (with a path coefficient of 0.18) and teamwork (with a path coefficient of 0.12) was confirmed. Also, this hypothesis was not confirmed due to the fact that the value of T-statistic (1.63) in the relationship between development and education variables and commitment was less than 1.96. Manuscript profile

Open Access Article

265 - The Impact of Entrepreneurial Marketing on Customer Value with the Role of Market Mediating Orientation both in Small and Medium Size Departments
esmail shabani nejad behnaz forogh nematollahi meysam mohamdrezaei

The present study tries to explore the impact of entrepreneurial marketing on customer value with the role of market mediating orientation both in small and medium size departments in Alborz province. Statistic population included of 245 managers in small and medium siz More

The present study tries to explore the impact of entrepreneurial marketing on customer value with the role of market mediating orientation both in small and medium size departments in Alborz province. Statistic population included of 245 managers in small and medium size companies, using stratified random sampling and Cochran formula, 150 individuals were selected as the sample size. Data was gathered by questionnaire that validity of faculty members and reliability using a composite reliability and Cronbach's alpha confirmed. Data analysis using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) approach and Smart PLS software conducted. The results indicate a positive and significant impact of entrepreneurial marketing on customer value (0.57), entrepreneurial marketing on marketing orientation (0.90) and marketing orientation on customer value (0.34). And finally, marketing orientation as a mediator in the effect of entrepreneurial marketing on customer value intensity (0.30) influence. Manuscript profile

Open Access Article

266 - The Impact of external marketing capabilities and the mental involvement of customers on the company's performance with the mediating role of product innovation and flexible strategy
Mostafa Hosseinzadeh shadan vahabzade hormoz mehrani

The purpose of this study is to investigate the effect of external marketing capabilities and mental involvement of customers on the company's performance with the mediating role of product innovation and flexible strategy. Statistical population consists of 95 managers More

The purpose of this study is to investigate the effect of external marketing capabilities and mental involvement of customers on the company's performance with the mediating role of product innovation and flexible strategy. Statistical population consists of 95 managers of Iran Khodro Company. The sample size is 76person according to the Corsican and Morgan table, and a simple random sampling method was used to sample the statistical population. Cronbach's alpha coefficient was used to determine the reliability of the questionnaires and content validity was used to determine the validity of the questionnaire. In order to analyze data at the level of descriptive statistics, indicators such as frequency and percentage and drawing of tables and graphs, and at the level of inferential statistics, structural equations modelling have been used. The results of the research indicate that the capability of customers' mental involvement to product innovation and company performance, product innovation and flexible strategy affect company performance as well as external marketing capability on company strategy and company performance. Therefore Product innovation has also played a mediating role between the impact of customers' mental involvement on the company's performance and the flexible strategy has played a mediating role in influencing external marketing on the company's performance. Manuscript profile

Open Access Article

267 - Provide a Framework to Explain the Components of Sustainable Marketing Using the Meta-Synthesis and Delphi Method in Knowledge-Based Companies
Siyamak Azadi farshid namamian Fakhraddin Maroofi Alireza moradi

10.30495/jomm.2023.73109.2043

Today, attention to the concept of sustainable marketing is the need for all new millennium. In fact, its value is one of its advantages and disadvantages. The purpose of this study is to provide a framework to explain the components of sustainable marketing using the i More

Today, attention to the concept of sustainable marketing is the need for all new millennium. In fact, its value is one of its advantages and disadvantages. The purpose of this study is to provide a framework to explain the components of sustainable marketing using the information available in reputable scientific databases and expert opinions. The present study is based on purpose of the type of exploratory research, on the basis of achievement or result, an applied study and in terms of data type is considered a qualitative research. To conduct this research in the first stage and to analyze the research literature, the meta- synthesis method was used. then, using the two - step Delphi method in the first round of 14 people and in the second round of 11 of them, experts ' opinions were based on the foundations of knowledge firms in the west of the country and were classified into 10 categories and 31 concepts. The results show that the components of sustainable marketing in knowledge-based companies from 10 categories of customer value management, sustainable brand development, environmental sustainability, sustainable product development, environmental and social capital, sustainable business, sustainable innovation, green marketing management, Sustainable strategic management and integrated change management have been formed.   Manuscript profile

Open Access Article

268 - Identifying and ranking the variables affecting credit guarantees on the growth and development of the export market Using Group Decision Making Technique (MCDM)
Somayeh Hozouri Mohammad ail abdolvand Amir Hossein Yavari Nik

The objective of this research is to evaluate the factors affecting credit guarantees on the growth and development of the export market. The method used in this research is applied in terms of purpose and descriptive, survey and correlation nature. The statistical popu More

The objective of this research is to evaluate the factors affecting credit guarantees on the growth and development of the export market. The method used in this research is applied in terms of purpose and descriptive, survey and correlation nature. The statistical population of this research was Q (311), using random sampling method. To determine the reliability of the questionnaire, the Cronbach's alpha coefficient was 0.84, which indicates a high level of reliability. To data analysis, structural equation technique tests and for grouping of the mentioned factors from AHP, group decision making techniques (MCDM) have been used and other relevant tests, which are described in detail in this study, were analyzed to identify each of the components and sub-components To make .The results indicate that this research consists of 6 main components of Increase production capacity (with 7 Factors), Reduce the cost of goods and services (with 3 Factors), Creating foreign exchange earnings (with 3 Factors), Improving the competitiveness of export goods and services and exporters (with 5 Factors), Facilitate the process of economic growth and development (with 3 Factors), Provide favorable conditions through its guarantees for foreign buyers (with 3 Factors), And a total of 24 sub-criteria. By using structural equation and MCDM techniques and designing a specific questionnaire, effective factors of credit guarantees on the growth and development of the export market were ranked and prioritized. Finally, among the 24 existing subsets of “Provide favorable conditions through its guarantees for foreign buyers” Based on the MCDM technique and “Reduce the cost of goods and services” Based on structural equations ranked highest. The objective of this research is to evaluate the factors affecting credit guarantees on the growth and development of the export market. The method used in this research is applied in terms of purpose and descriptive, survey and correlation nature. The statistical population of this research was Q (311), using random sampling method. To determine the reliability of the questionnaire, the Cronbach's alpha coefficient was 0.84, which indicates a high level of reliability. To data analysis, structural equation technique tests and for grouping of the mentioned factors from AHP, group decision making techniques (MCDM) have been used and other relevant tests, which are described in detail in this study, were analyzed to identify each of the components and sub-components To make .The results indicate that this research consists of 6 main components of Increase production capacity (with 7 Factors), Reduce the cost of goods and services (with 3 Factors), Creating foreign exchange earnings (with 3 Factors), Improving the competitiveness of export goods and services and exporters (with 5 Factors), Facilitate the process of economic growth and development (with 3 Factors), Provide favorable conditions through its guarantees for foreign buyers (with 3 Factors), And a total of 24 sub-criteria. By using structural equation and MCDM techniques and designing a specific questionnaire, effective factors of credit guarantees on the growth and development of the export market were ranked and prioritized. Finally, among the 24 existing subsets of “Provide favorable conditions through its guarantees for foreign buyers” Based on the MCDM technique and “ Reduce the cost of goods and services” Based on structural equations ranked highest . Manuscript profile

Open Access Article

269 - Investigate the Relationship between Talent Management, Product Market Competition and Intellectual Capital
ali habibi arezo ziyari

In the present study, the researcher examined the relationship between talent management, product market competition and intellectual capital. In this way; 100 companies listed on the Tehran Stock Exchange were selected for a five-year period from the beginning of 2014 More

In the present study, the researcher examined the relationship between talent management, product market competition and intellectual capital. In this way; 100 companies listed on the Tehran Stock Exchange were selected for a five-year period from the beginning of 2014 to the end of 2018 through systematic sampling and the necessary data were extracted and the hypotheses developed were tested. The present research method is descriptive-correlational and its design is experimental using post-event approach. In order to test the research hypotheses, multivariate linear regression was used, which was based on panel data and a combination of cross-sectional and temporal series, which used statistical and econometric methods to examine the effect of independent variable on dependent variable. After going through the above steps; it was concluded that between talent management and product market competition; there is a positive and significant relationship between intellectual capital and competition in the product market; there is a positive and significant relationship. Manuscript profile

Open Access Article

270 - Implications of Cause-Related Marketing in the Banking System and its Impact on Customer Loyalty to Banks
Ali Valipour Mahmoud Noraei Kamyar Kavosh

Purpose: Identifying the consequences of implementing cause-related marketing in banks and its impact on customer loyalty to the banking system in the form of a conceptual model. Methodology: This research is of mixed method and has been done by two methods of phenomen More

Purpose: Identifying the consequences of implementing cause-related marketing in banks and its impact on customer loyalty to the banking system in the form of a conceptual model. Methodology: This research is of mixed method and has been done by two methods of phenomenology (qualitative part) and survey (in quantitative part). The statistical population is the qualitative part of the senior managers of the bank and university experts and the statistical community is the quantitative part of the customers of Keshavarzi Bank. The data of the qualitative part were analyzed by open and axial coding method with MaxQDApro12 software and the quantitative part by structural equation modeling method by SmartPLS2 software. Findings: The findings of this study not only show the different implications of Cause-related marketing and also its impact on customer loyalty. Research Limitations: This research has been done mainly in the field of Bank Keshavarzi Iran and its customers and the existing conceptual model has been developed according to the conditions of Bank Keshavarzi. Managerial Implications: This research can provide an idea for bank managers to use social responsibilities, especially cause-related marketing strategies in the banking industry and share the benefits of banking operations. Originality/Valve: Based on the research background, the cause-related marketing model in the banking system has been implemented for the first time in Iran, which in this respect is innovative. Manuscript profile

Open Access Article

271 - Investigating the Role of Entrepreneurial Marketing on Innovative Performance: The Effect of Human Capital Mediation (Case Study: Small and Medium-sized Knowledge-Based Companies, Tehran University Science and Technology Park)
Hamid Kakaei Amer Dehghan Mahsa Fotoohi zadeh Alireza Asadzadeh Firoozabadi

The present study aimed to investigate entrepreneurial marketing on innovative performance with the mediating role of human capital. In terms of practical purpose, the research is descriptive-survey in terms of data collection method and quantitative data in terms of da More

The present study aimed to investigate entrepreneurial marketing on innovative performance with the mediating role of human capital. In terms of practical purpose, the research is descriptive-survey in terms of data collection method and quantitative data in terms of data collection approach. The statistical population of the study includes managers of small and medium-sized knowledge-based companies in the Science and Technology Park of Tehran University, numbering 180 people. Data analysis was performed using structural equation modeling (SEM) and Smart PLS software. The results obtained from path coefficients and significant coefficients showed that entrepreneurial marketing and human capital have a significant and positive effect on innovative performance. It was also concluded that entrepreneurial marketing has a positive and significant effect on the human capital of companies. Another result of the study showed that human capital can play a mediating role between the relationship between entrepreneurial marketing and innovative performance. The findings of this study indicate that paying attention to entrepreneurial marketing equips small and medium companies with capabilities that can have many results and consequences for companies such as company growth, profitability, increasing market share and increasing innovative performance. Manuscript profile

Open Access Article

272 - Providing a Conceptual Model for Sporting Events in Iran
Reyhaneh Naghshzan Khajouie Mehdi Salimi Rasool Nazari

The purpose of the present study was to provide a Conceptual Model for Sporting Events in Iran. The research methodology was performed in terms of quality, process strategy and the objective was applied. The statistical population was selected to consist of human commun More

The purpose of the present study was to provide a Conceptual Model for Sporting Events in Iran. The research methodology was performed in terms of quality, process strategy and the objective was applied. The statistical population was selected to consist of human community 1. Senior sport managers and experts in sport management and sport tourism, and 2. University professors in sport management and marketing. The statistical sample was sampled and questioned in a number of capability-based theoretical saturated content (23 and 61 documents). Based on theoretical saturation and you will be considered. Research tools included systematic library study and the exploratory interview structure. The validity of tools using qualitative narrative methods was evaluated at a desirable level. The method of conceptual coding and frameworks were used for analyze the data according Corbin and Strauss approach. The conceptual framework for sporting events in Iran includes eight general areas: event characteristics, event brand capability, event branding, event marketing, event innovation, event brand performance, event competitive advantage and event brand value. The conceptual model derived from the code framework was mapped as a process system from event attribute and event brand capability to event brand value. The framework presented in this research provides an understanding of the dimensions of the event brand based on its relation to a set of event activities. Based on this framework, it can provide an objective assessment of the level of management activities at each sporting event and provide scientific information on the appropriate actions that sports organizations must take to branding. Manuscript profile

Open Access Article

273 - Developing a Comprehensive Model of Marketing of Recreational Sports: A Technology-Based Approach
javad fesanghari Rasool Norouzi Seyed Hossini Marjan Saffari Hashem Kozechian

Introduction: Nowadays, technology is turning into one of the most important factors leading to international competition in the sports industry. Currently, the sports industry is increasingly in need of technology in all its fields to facilitate proper performance.Meth More

Introduction: Nowadays, technology is turning into one of the most important factors leading to international competition in the sports industry. Currently, the sports industry is increasingly in need of technology in all its fields to facilitate proper performance.Methods: The present study is aimed to Developing a Comprehensive Model of Marketing of Recreational Sports, a Technology-Based Approach. Data were collected through semi-structured interviews using a qualitative method. The content analysis method was used in order to analyze the data (Brown and Clark, 2006).Results: The findings showed that the marketing activities of Technology-Based Recreational Sports can be divided into nine stages based on different dimensions of marketing: market-orientation, market measurement, market-study, market-making, market-search, market-holding, market-warming, market-touring and market-handling ,and according to the activities required in each dimension, provided the basis for the development of Technology-Based recreational sports in the country.Conclusion: According to the results of this research, the marketing path of developing Technology-Based recreational sports begins with market-orientation. This theme acts as a prerequisite for the other two dimensions of marketing of Technology-Based recreational sports, namely market-study and market measurement, and if we pay attention to these three dimensions, we enter the market-making stage, which itself acts as a prerequisite for other dimensions of market-search, market-holding and market-warming. According to the results of this study, if we can successfully pass these steps, we can benefit from the development of Technology-Based recreational sports in the field of market-touring and market-handling and enter international market. Manuscript profile

Open Access Article

274 - The Relationship between Sensory Marketing and the Loyalty of Private Sports Club Customers, the Mediated Role of Perceived Value and Location dependency
ali akbar zohrevand Majid Soleimani sirous ahmadi

Today, modern marketing methods have replaced traditional methods. In the meantime, sensory marketing is one of the new ways that can create customer loyalty. Sensory marketing can also be effective in creating dependence on location and perceived value within the custo More

Today, modern marketing methods have replaced traditional methods. In the meantime, sensory marketing is one of the new ways that can create customer loyalty. Sensory marketing can also be effective in creating dependence on location and perceived value within the customer. The purpose of this study was to investigate the effect of sensory marketing on customer loyalty of private sports clubs with the mediating role of perceived location and value dependency. The purpose of this research was applied research and the method was descriptive-analytical. To collect data from 4 standardized and adapted questionnaires: Hosseini & Pourkiani Sensory Marketing Questionnaire, Seafaring Location Affiliation Questionnaire, Accredited and Olaga Perceived Value Questionnaire and Mahoney Behavioral and Attitude Loyalty Questionnaire was used. The statistical population of the study includes all men and women (18-65 years old) who used private sports clubs in Tehran in 2019, using cluster sampling of 10 clubs from five districts of Tehran (Central, North, and South, West and East). Given that there are no exact statistics on the number of people using private clubs in Tehran in 2019, the statistical population was considered unknown, so the minimum sample size for the unknown community was calculated using the Cochran formula of 385 individuals Calculated. Face and content validity were assessed from the perspective of a significant number of sport management professors. Reliability of the instruments was assessed using Cronbach's alpha method, and finally, construct validity indices were used in structural equation modeling. Overall, the results showed that sensory marketing through the dependence on location and perceived value can be effective in the behavioral and attitudinal loyalty of clients of private fitness clubs. Manuscript profile

Open Access Article

275 - Identifying, ranking the factors affecting educational marketing in the units of Islamic Azad University of Tehran and presenting an appropriate model
Paria Mohammadiha Amir Hoseyn Mohammad Davoodi Maryam Mosleh

The purpose of this research is to identify and rank the components of educational marketing in the units of Islamic Azad University in Tehran and provide an appropriate model, as well as identify and rank internal and external factors affecting educational marketing. T More

The purpose of this research is to identify and rank the components of educational marketing in the units of Islamic Azad University in Tehran and provide an appropriate model, as well as identify and rank internal and external factors affecting educational marketing. This research is applied in terms of practical purpose, in terms of field data collection method and in terms of implementation method (qualitative and quantitative). The study community in the qualitative stage includes experts in the field of educational marketing and in the quantitative part includes professors in the various fields of marketing and stakeholders in Islamic Azad University (Tehran Branch). In the qualitative section, the data collection tool is a semi-structured interview, and in the quantitative section, it is a questionnaire. Qualitative data analysis is systematic with the data method using open, central and selective coding. For ranking factors we use AHP technique. Findings: According to the results of the analysis of interviews and the experience of participants in the field of research, the most important internal factors (factors related to the organization) on educational marketing in Islamic Azad University units include: 1- Financial resources 2- Process and educational product 3- University educational policies 4- Outstanding professors 5- University resources and physical facilities 6- Academic factors and external influential factors: 1- Individual factors 2- Organizational factors 3- Financial and cost issues 4- Factors related to higher education. Educational marketing strategies in Tehran Islamic Azad University units include marketing development mechanisms, management mechanisms and the dynamics of the scientific environment. Manuscript profile

Open Access Article

276 - Brand Authenticity in the Healthcare Industry: Analyzing of the Antecedents, Consequences and Dimensions by Using Qualitative Approach
Arash Dehghan Mohammad Javad Taghipourian Sohiela Nazarpour Marzieh Gorji

The role of brands in identifying the company's product in today's expanding markets is undeniable. The present study focuses specifically on medical centers and brands related to these centers. The issue of brand management in this industry is not taken very seriously More

The role of brands in identifying the company's product in today's expanding markets is undeniable. The present study focuses specifically on medical centers and brands related to these centers. The issue of brand management in this industry is not taken very seriously and many well-known centers with popular brands among target customers do not focus as much as they should on taking advantage of the existing brand and what is advantageous in such a market are the resources. They are human (doctors) and not the brands of these centers. The purpose of this study is to identify the determinants and consequences of brand authenticity in the healthcare industry. Therefore, by adopting a qualitative research method, on the one hand, the researcher has sought to provide solutions to solve tangible problems in the study environment, and on the other hand, has tried to eliminate study and research gaps in brand management in Iran. Reduce by identifying local antecedents and implications for brand authenticity. In the present study, interview tools (semi-structured) in the qualitative section have been used in order to collect data. In order to collect qualitative data from experts in the field of brand authenticity in the field of treatment and health of the country, an expert panel was used. In this study, members of the panel of experts were selected using the snowball sampling approach. Factors identified for brand authenticity are 2 factors, identified factors for brand authenticity antecedents are 6 factors and identified factors for brand authenticity consequences are 3 factors. Manuscript profile

Open Access Article

277 - Explanation the Model of Iranian Oil Products Export Performance
zahra mahdavi mohammad ali abdolvand K. Heidarzadeh m. khoun siavash

Organizations enter to international competitive markets because of different motivations such as: gaining international fame, long-term growth, increasing profitability, taking advantages of economies of scale, maturing domestic market, the intensity of competition in More

Organizations enter to international competitive markets because of different motivations such as: gaining international fame, long-term growth, increasing profitability, taking advantages of economies of scale, maturing domestic market, the intensity of competition in domestic market, governmental rules and regulations; but actually all of the companies aim to export performance improvement. In according to the oil industry situation in Iran's vision, 4th paragraph of general energy policies and, not having a comprehensive model of Iranian oil products export performance, this research could improve and develop this industry in international markets. This research method is phenomenology and statistical society includes export and marketing managers and experts in oil industry. Non-probable sampling and snowball sampling method was used in this research. Regarding this qualitative research, semi-structured depth interview was used to gather information and 7 deep interviews were done regarding to saturated rule. Structure, internal, interpretive and descriptive validity were used in order to Validation; for surveying reliability, revision while coding and surveying by another informed person were used in order to insure correct coding. After open, axial and selective coding and using Atlas. It qualitative software, suggested antecedents of Iranian oil products export performance includes: market orientation, company resources, marketing mix, macro environment and items of Iranian oil products export performance includes: financial performance, customer satisfaction and customer retention. In most of the previous studies have focused on positivism and quantitative research methodology while we used qualitative method in this research. Manuscript profile

Open Access Article

278 - The effect of export market orientation and strategic orientation on export performance through the dynamic capability of knowledge management
ghaffar tari Maryam Abdoli

The problems caused by the economy of a single product and relying on oil revenues have created an economy driven by external factors, in particular, unsustainable oil revenues. With this characteristic of Iranian economy, the importance and role of non-oil exports in t More

The problems caused by the economy of a single product and relying on oil revenues have created an economy driven by external factors, in particular, unsustainable oil revenues. With this characteristic of Iranian economy, the importance and role of non-oil exports in the country can be realized. The purpose of this study was to investigate the effect of export market orientation and strategic orientation on export performance with mediating effect of knowledge management dynamic capabilities in the food industry. This study was conducted using a descriptive-correlation study design. The statistical population of this research is 135 companies of Tabriz metropolitan food export companies and marketing managers of these companies are selected as sample. (Villar et al, 2014) questionnaire was used to collect knowledge management data, (Theodosiou et al, 2012) for strategic orientation, (Hong and Ghobakhloo, 2013) for market orientation of export and (Murray et al, 2011) questionnaire was used to collect export performance data. The reliability of all variables is acceptable and the total reliability of the questionnaire is 0.93. The least squares and PLS-Graph software were used to analyze the data. The results of the research showed that the strategic orientation and market orientation of exports affect export performance directly and indirectly through the dynamic ability of knowledge management. Using the research results, suggestions have been made to improve the export performance of food industry companies. Manuscript profile

Open Access Article

279 - The Effect of Affiliate Marketing on Purchase Intention of Customers: Investigation of the Mediator Role of Customer Trust and the Moderator Role of Customer Involvement and Customer Perceptions. (Case Study: Food Industry)
Maedeh Masoumi Asadollah Kordenaeij Asghar Moshabaki

10.30495/jomm.2022.63707.1877

With the rapid development of modern technologies, there have been rapid changes in consumer behavior as well as in the development of digital marketing and digital marketing tools. Today, digitalization has led to an increase in consumer awareness, and thus retailers n More

With the rapid development of modern technologies, there have been rapid changes in consumer behavior as well as in the development of digital marketing and digital marketing tools. Today, digitalization has led to an increase in consumer awareness, and thus retailers need to find effective ways to stand out. The use of digital marketing leads to better use of marketing management techniques to make significant changes in product design, packaging, efficiency and performance. This type of marketing encompasses all marketing processes and aims to make more profit. Accordingly, this study examines the impact of affiliate marketing as one of the dimensions of digital marketing on customers' intention to buy by considering the mediating role of customer trust and modulating customer involvement and perception using structural modeling technique among 385 users. Deals with food ordering applications. The results of this study show that representative marketing has a significant effect on customer trust and customer trust also has an effect on purchase intention. Also, the moderating effect of customer involvement and perception on the relationship between customer trust and purchase intention is confirmed. Manuscript profile

Open Access Article

280 - The Impact of Social Media Advertising Features on Costumer Purchase Intention
Amirreza Ahmadnejad Masti kambiz heidarzadeh hanzaee fereshteh lotfizadeh

10.30495/jomm.2022.19511

The purpose of this study was to the impact of social media advertising Features on costumer purchase intention. This research, in terms of goal, is an applied research and in terms of data collection method is descriptive. In order to gather information in this researc More

The purpose of this study was to the impact of social media advertising Features on costumer purchase intention. This research, in terms of goal, is an applied research and in terms of data collection method is descriptive. In order to gather information in this research, library and field method and a standardized questionnaire were used. Statistical population of the present research was composed of all students studying at Science and Research Branch of the Islamic Azad University, with the statistical sample taken through neither the Cochran’s formula nor Morgan’s table but rather based on structural equations modeling (SEM) with a covariance fitting approach. The statistical sample was made up of 439 students studying at Science and Research Branch of the Islamic Azad University (Tehran, Iran). The collected data was analyzed by SEM as implemented in the AMOS and SPSS software packages, based on which results the research hypotheses were confirmed at 95% confidence level. The perceived relevance, habit, interaction, and in formativeness were herein considered as independent variables, and the performance expectancy, hedonic motivation, and purchase intent were taken as mediating and dependent variables. The results showed that the hedonic motivation, interactivity, performance expectancy, in formativeness, and habit impose direct effects on the purchase intent. It was further found that the interactivity affects the hedonic motivation and anticipated performance expectancy, and that the perceived relevance imposes direct impacts on the anticipated performance expectancy and purchase intent. The in formativeness was also found to affect the performance expectancy directly. Finally, based on the obtained results, the advertisement agents specialized in social media advertising are recommended to pay increasingly more attention to the advertising on social media by employing marketing researchers and experts to improve their customers’ purchase intent. Therefore, the present study was performed to extend the present deal of knowledge about the principle aspects of advertising on social media and their effects on the customers’ purchase intent. An accurate review of the relevant literature led to the identification of six factors (performance expectancy, hedonic motivation, habit, interactivity, in formativeness, and perceived relevance) as the main predictors of the purchase intent. Manuscript profile

Open Access Article

281 - Estimating Service Quality Impacts by SERVQUAL Approach in Leasing Market of Iran Khodro Company
Hossein Souri Amir Sadeghi Mehran Khalaj

Leasing as one of the financing products offered by financial institutions. Financing products is the main source of income and the sustainability of financial institutions depends on it. Due to the intrinsic risks associated with financing service options, the quality More

Leasing as one of the financing products offered by financial institutions. Financing products is the main source of income and the sustainability of financial institutions depends on it. Due to the intrinsic risks associated with financing service options, the quality of perceived customer service will be different from financial transaction support services. This thesis examines the dimensions of service quality in the automotive leasing industry. Therefore, the SERVQUAL (Service quality & quantity) approach in the leasing market sector of Iran Khodro Company was used to estimate the impacts of service quality. Data collection includes interviewing and dataset, which were conducted among leasing experts, academic experts, and a group of clients. The existing dataset contains 26 questions related to service quality components. The validity of the questionnaire was evaluated by academic experts, and also Cronbach's alpha coefficient (α = 0.88) was used to determine the reliability of dataset with a high internal consistency of the dataset. The proposed SERVQUAL model was simulated in MATLAB software environment. In this study, due to some limitations in non-registration of leasing companies’ information, only 3 main parameters were evaluated. Our findings included three estimated parameters namely customer gap - distribution rate (0.209), policy gap - distribution rate (0.060) and delivery gap - distribution rate (0.449). According to our results, the gap between the management perception and service quality characteristics arising from leasing company employees, which originally is the gap between service quality characteristics and delivery services, should be addressed by HRM tools such as training. As a general conclusion, the proposed SERVQUAL model for estimating service quality impacts on the Iran Khodro leasing market sector provides a good evaluation of the five-dimensional gap and identifies the impacts of service quality in the automotive leasing sector. Manuscript profile

Open Access Article

282 - Investigating the Effect of Social Media Marketing Activities on Repurchase Intention and Sustainable Social Communication (Case Study: Atiesaz Iranian Company in Mashhad)
-Sayede Somayeh Ghorbi mohammad akbari mohamad ghasemi

With the advent of social networks, a new style of human interaction and communication has emerged around the world. This change in style in areas such as marketing and consumer behavior has led to more focus and attention on the customer. Therefore, the aim of the pres More

With the advent of social networks, a new style of human interaction and communication has emerged around the world. This change in style in areas such as marketing and consumer behavior has led to more focus and attention on the customer. Therefore, the aim of the present study is to investigate the effect of social media marketing activities on repurchase intention and sustainable social communication in Atisaz Iranian Iranian Company in Mashhad. The present study is applied in terms of purpose and descriptive-survey in terms of data collection method. The statistical population of this research includes the customers of Atiesaz Iranian Company in Mashhad. The sampling method is simple random. The number of samples in this study is 374 people. The tool used for data collection is a questionnaire; the face and content validity of which is approved by professors and experts in the field of marketing. Also, to determine the convergent validity, the extracted mean variance method has been used. Cronbach's alpha and combined reliability were used to calculate the reliability. Structural equation software (PLS) was used to analyze the data. The results show that social network marketing activities have a direct, positive and significant effect on repurchase intention and sustainable social communication and customer satisfaction. The results of the study of mediating variables also show that customer experience and perceived value have a positive and direct effect on customer satisfaction. On the other hand, no significant relationship was observed between the variables of customer identity and customer satisfaction. Manuscript profile

Open Access Article

283 - Influencing the Effect of Export Market Orientation on Export Performance: Mediating Role of Marketing Effectiveness and Marketing Capabilities (Case Study: Export Companies in Ahvaz)
Atefeh Bagheri kahyesh Ghasem Bakhshandeh

The present study investigates the effect of export market orientation on export performance with the mediating role of marketing effectiveness and marketing capabilities. This research is a casual nature, applied in terms of purpose, cross-sectional in terms of type an More

The present study investigates the effect of export market orientation on export performance with the mediating role of marketing effectiveness and marketing capabilities. This research is a casual nature, applied in terms of purpose, cross-sectional in terms of type and in terms of collecting data is descriptive-survey. The data collection tool was a questionnaire with 47 questions with 5-point Likert scale. The statistical population of this study is the managers and supervisors of export-related departments in export companies in Ahvaz. Given that the level of analysis of this study was companies, the questionnaire was distributed among all companies by census and finally 85 questionnaires were collected from 30 companies. The obtained data were analyzed using SPSS and Smart-PLS software. Findings showed that export market orientation has a positive and significant effect on marketing effectiveness and marketing capabilities; Marketing capabilities and marketing effectiveness also had a positive and significant effect on export performance, but the effect of export market orientation on export performance was not significant. In addition, the findings of testing the mediator hypotheses by the Sobel test method also showed that marketing capabilities and marketing effectiveness play a mediating role in the impact of export market orientation on export performance.   Manuscript profile

Open Access Article

284 - Investigating the moderating role of consumer diversification, innovation and consumer aptitude on the relationship between satisfaction with customer behavioral loyalty
Faezeh Rezaee K. Heidarzadeh

The aim of this study was to investigate the moderating role of diversity, innovation and consumer susceptibility on the relationship between satisfaction and customer behavioral loyalty. The method of this research is quantitative, descriptive, survey and applied in te More

The aim of this study was to investigate the moderating role of diversity, innovation and consumer susceptibility on the relationship between satisfaction and customer behavioral loyalty. The method of this research is quantitative, descriptive, survey and applied in terms of purpose. The study was conducted on the clothing industry. In this study, the required evidence was obtained by using a questionnaire and collecting data from 360 students of the Islamic Azad University, Tehran Science and Research Branch, who were selected using a stratified random method appropriate to the volume. Data analysis was performed by structural equation modeling using AMOS and SPSS software and the research hypotheses were confirmed at 95% confidence level. Considering that in order to achieve the research objectives, the research model has been fitted twice. In the first model, the relationships between research structures in accordance with the conceptual model with structural modeling and in the second model, the relationships between research variables according to the conceptual model with path analysis. Findings show that the results of the structural part, the results of the measurement of the validity and reliability of the structural measuring instrument and the fit indices have supported the conformity of the collected evidence with the theoretical model. According to the results of the first model of the research, the coefficients of the independent-dependent structure and the effect of the intermediate structure on the dependent are supported in a positive and significant way. The results of the second model are investigated from the coefficients of the interaction effect of three moderator variables with the mediating variable on the dependent variable and the results show that the interaction coefficients of the two paths are inverse and significant and one path is direct and significant. Therefore, all five hypotheses of the research have been confirmed. Manuscript profile

Open Access Article

285 - Presenting the model of the effect of entrepreneurial marketing dimensions on consumer behavior with the approach of structural equations in startups in the field of new technology
HAMIDEH reshadatjo amir ebrahimpour

The aim of this study was to investigate the effect of entrepreneurial marketing dimensions on consumer behavior in IT area of startups. This research is applied in terms of purpose and is descriptive-survey in terms of data collection. The community surveyed are all co More

The aim of this study was to investigate the effect of entrepreneurial marketing dimensions on consumer behavior in IT area of startups. This research is applied in terms of purpose and is descriptive-survey in terms of data collection. The community surveyed are all consumers who have used the services of five startups (Linkup, Smart Forever, Pigam, Picto, and Onar). To collect information using Morgan's table to determine the sample size, 384 questionnaires were analyzed by random sampling method among sample members, distribution and information by structural equation analysis method and through plus software. All research hypotheses have been confirmed and the effect of entrepreneurial marketing dimensions (pre-eminence, risk-taking, opportunism, innovation, human resource leverage, value creation, firm's tendency to marketing, intellectual and social capital) on consumer behavior to prove Receipt. The results showed that the dimensions of entrepreneurial marketing by influencing consumer behavior, on a better understanding of the use of entrepreneurial and creative marketing among IT startups can increase satisfaction, loyalty and trust among consumers. Manuscript profile

Open Access Article

286 - Presenting a strategic model of marketing capacities and its impact on performance in order to develop open innovation in Khuzestan steel industry
azadeh taj amir leila Andervazh mohammad hosseinpour

10.30495/jomm.2022.63093.1867

Introduction: Marketing capacity is a mechanism that enables organizations to implement their strategies in a competitive environment. Using these capabilities, organizations can improve their performance in today's competitive environment by using their physical resour More

Introduction: Marketing capacity is a mechanism that enables organizations to implement their strategies in a competitive environment. Using these capabilities, organizations can improve their performance in today's competitive environment by using their physical resources and intellectual and strategic assets. The purpose of this study is to present a model of marketing capacity in the Khuzestan steel industry and its impact on the company's performance in developing open innovation. Method: The method of the present study is a combination that was performed in two qualitative and quantitative stages using data theory of the foundation. Qualitative stage data were collected through interviews with 15 experts in the field of marketing who were selected through purposive sampling and analyzed with Maxqda software. Qualitative data analysis software. Results: The results obtained from the analysis of theoretical foundations and research interviews, led to the final model of marketing capacity, which has 10 main categories of product, distribution network, market, customer, competitor analysis, advertising, brand, management strategies, and technological strategies. And training. Analysis of competitors, customers and products in the role of "underlying factors" of the market in the role of "environmental conditions", advertising, brand, distribution network, management strategies, technological strategies and training in the role of "strategies and strategies" and marketing capacity in the role of the "main category" and the company's performance in the role of "consequence" have been identified. The researcher-made marketing capacities that resulted from the results of the qualitative sector and in the quantitative sector, considering the importance of open innovation to be a market leader in the steel industry, the company's performance was measured based on open innovation. Was analyzed. Findings indicated a good fit of the proposed model. Manuscript profile

Open Access Article

287 - Identifying and Prioritizing the Factors Affecting the Intention of Viral Marketing Behavior in Customers with a Multi-Criteria Decision Approach (Fuzzy Hierarchical Analysis)
naser seifollahi Mohmmad Bahadorinejad

10.30495/jomm.2022.65004.1899

Introduction and Objective: Today, in a competitive market all products have competitive advantages and it is not easy to find the difference between the products. One of the ways to achieve these differences is using methods that focus more on customers. In viral marke More

Introduction and Objective: Today, in a competitive market all products have competitive advantages and it is not easy to find the difference between the products. One of the ways to achieve these differences is using methods that focus more on customers. In viral marketing, the organization sends its message to others using communication between customers. By turning the internet network of customers and subscribers into a huge machine that spreads mouth to mouth, viral marketing subjects the company to everyone. Due to its low cost, this marketing method possibly complements or even alternatives to traditional methods, especially in services and industry, and Marketers can persuade more customers and users by examining the effective factors. Therefore, this study aims to identify the factors affecting the intention of viral marketing behavior in customers and their prioritization. Methods: In this study, documentary analysis and the AHP method with fuzzy approach were used to identify and prioritize the effective factors. Findings: According to the documentary analysis results, five main categories of mouth-to-mouth marketing, customer satisfaction, loyalty programs, recipients, and viral elements are cited among the main influential factors. Each of these main criteria included a total of 30 sub-criteria. Based on the fuzzy AHP results, the loyalty programs criterion has the highest, and mouth-to-mouth marketing has the lowest final weight. Conclusion: According to the results, customer satisfaction is responsible for persuading customers to buy more from that company and showing individual viral marketing behavior. Customer loyalty programs significantly affect viral marketing intent, and their motivation for viral marketing increases when customer loyalty increases. Manuscript profile

Open Access Article

288 - University Entrepreneurial Marketing: Developing Model with a Mixed Approach
Mostafa Khazai Kohpar Mohammad Javad Taghipourian Razieh Alikhani Davood Kiakojori

Today, the creation of multiple changes in the global space has had a significant impact on higher education institutions, leading them to reconsider their overall strategies. The aim of the present study was to develop a university entrepreneurial marketing scale with More

Today, the creation of multiple changes in the global space has had a significant impact on higher education institutions, leading them to reconsider their overall strategies. The aim of the present study was to develop a university entrepreneurial marketing scale with a mixed approach. The sample of the qualitative section consisted of 12 managers who were selected using targeted sampling method and based on the principle of saturation. Technology and entrepreneurship management. The statistical sample was 431 people, which was distributed in several stages throughout Iran by cluster sampling method. To analyze the qualitative part of the in-depth interview, content analysis technique and MAXQDA software and in a small part of expert narrative (CVR), exploratory factor analysis, DEMATEL technique and MATLAB software to determine the internal relationships between the components and software of structural equations Amos Used to test hypotheses. The results showed that university entrepreneurial marketing has seven dimensions; Academic processes are networking, advertising, customer orientation, employee competence, opportunism and facilities. The results of the quantitative section showed that the components of facilities, employee competence and academic processes have a causal aspect and the components of advertising, networking, customer orientation and opportunism have a disabled aspect and have a higher impact. The results showed that entrepreneurial marketing of the university is a new and practical method for marketing of universities and higher education institutions, which can be used to compete and survive in today's competitive conditions of the education industry. Manuscript profile

Open Access Article

289 - The Role of Window Shopping in Improving Word of Mouth Marketing in Chain Stores
Karim Esgandari Soheyla Soleymanpour Shadi Orafaye Jamshidi

Part of people's daily lives is spent shopping and Passages in shops. Shopping malls, like other modern spaces, are an integral part of urban life where "consumption" plays a key role. Vitrine is a magnet for customer attraction, and retailers are trying to open a commu More

Part of people's daily lives is spent shopping and Passages in shops. Shopping malls, like other modern spaces, are an integral part of urban life where "consumption" plays a key role. Vitrine is a magnet for customer attraction, and retailers are trying to open a community window shopping inside their store. Therefore, the purpose of this study is to investigate the role of Window Shopping in improving word of mouth marketing in chain stores. The statistical population of the present study is the customers of Janbo chain stores, the number of which is considered unlimited. The size of the statistical sample in the present study is estimated based on Cochran's formula of 384 people. The sampling method in the present study is multi-stage clustering. The data collection tool in the present study is a researcher-made questionnaire in which the dimensions of the research variables were indexed and turned into questionnaire questions. Combined reliability was used to assess the reliability of the questionnaire and face validity method was used to assess the validity. After validity and reliability of the questionnaire, it was given to the statistical sample. After collecting the questionnaire, the data were collected by descriptive statistical methods, summarized and categorized. In order to answer the research questions from path coefficients test, R2 criterion, Q2 predictive power factor, G0F index as well as coefficient Significance T (T-VALUE) is used. The results show that the components of the roundabout, including the enjoyment and sudden purchase and the components of word of mouth marketing, confidence in the information, and attention to comments, information acquisition, information dissemination and collaboration with others were confirmed and finally the showcase application model was confirmed. Rounding out the emphasis on word-of-mouth marketing components is offered at chain stores. Manuscript profile

Open Access Article

290 - The Effect of Branding on Marketing and Export of Knowledge Companies Products (Case Study: Companies under Mazandaran Science and Technology Park)
Vadood Javan Amani Hamid Akbari

So far, there has been much research in the fields of science and research technology, but there is no research found on the determinants of brand equity in knowledge firms. Considering that the ability to provide technological and innovative products is the key to the More

So far, there has been much research in the fields of science and research technology, but there is no research found on the determinants of brand equity in knowledge firms. Considering that the ability to provide technological and innovative products is the key to the success of firms in a highly dynamic environment, Experts have developed the knowledge of marketing in knowledge businesses as the basis for sustainable competitive advantage. Therefore, the main objective of this paper is to explore the effect of branding in the development of marketing and exporting knowledge companies' products to the neighboring countries' markets. Data were collected by questionnaire from customers of knowledge firms based on Mazandaran science and science parks. As the research methodology, SPSS20 software has been used for structural equations and Smart PLS2 to evaluate the validity and reliability of the research variables. The results show that there are positive and significant relationships among leadership with marketing strategy, leadership with the marketing mix, marketing mix with marketing strategy, marketing strategy with market analysis and perception. However, leadership has not positive and significant relationship with the marketing mix, market perception with the marketing mix, and marketing strategy with the marketing mix. Findings of this study have practical applications to increase brand equity by strengthening relationship marketing patterns. Manuscript profile

Open Access Article

291 - Investigating the Relationship between Financing Constraints and Competition in the Product Market and Customer Focus in Automotive Companies Listed On the Tehran Stock Exchange
Seyyed Alireza Mosavi mitra ghasemi panah

Introduction: The aim of this study was to investigate the relationship between financing constraints with competition in the product market and customer focus in automotive companies listed on the Tehran Stock Exchange. The present research has been done by descriptive More

Introduction: The aim of this study was to investigate the relationship between financing constraints with competition in the product market and customer focus in automotive companies listed on the Tehran Stock Exchange. The present research has been done by descriptive-correlation method with applied nature in 2020. The statistical population includes car companies listed on the Tehran Stock Exchange. The sample size is 35 and the sampling method has been done by systematic removal. The tools used in this research are reports published by the stock exchange, stock exchange monthly, modern savings software, Sahra and Dena and audit reports, financial statements and the web portal of the Society of Certified Public Accountants. Manna test, Pearson correlation and linear regression were analyzed. In this study, two hypotheses were proposed. In the first hypothesis, the relationship between financing constraints and competition in the product market was examined, and in the second hypothesis, the relationship between financing constraints with customer focus was examined. Both hypotheses were confirmed. Manuscript profile

Open Access Article

292 - Providing the Sales Model of New Products of the Country's tire Industry through Relational Marketing Methods
masoud safizadeh afsaneh zamanimoghadam Abbas Toloei Ashlaghi

10.30495/jomm.2022.19517

The purpose of this study is to present a sales model of new products in the country's tire industry through relational marketing methods. Since in this applied research, the main goal is not only scientific discovery, but also to test and study the application of knowl More

The purpose of this study is to present a sales model of new products in the country's tire industry through relational marketing methods. Since in this applied research, the main goal is not only scientific discovery, but also to test and study the application of knowledge, so the method of this research is applied in terms of purpose and has been done by exploratory method. The data collection method is quantitative and the data collection tool is a questionnaire. Therefore, 375 people participated in this study. The collected data were analyzed by descriptive and inferential methods through SPSS 16 and Smart PLS software. After conducting the research, the results showed that: systematicity, technology orientation, design orientation, market orientation, use of resources, the basis of efforts for new goods, conceptualization of new goods, and finally new product management; Under the heading of market components of selling new goods by one-to-one marketing method; Approved. Model fit tests showed the validity of the model. Manuscript profile

Open Access Article

293 - Designing a Green Marketing Development Model for Organic Products
omid mohammadi ali pirzad Seyed Najmeddin Mousavi

Environmentally friendly marketing, which is emerging due to increasing environmental concerns and awareness, has been hailed as a popular advertising strategy In addition, in order to gain a better understanding of a particular nation's environmental movement, it is im More

Environmentally friendly marketing, which is emerging due to increasing environmental concerns and awareness, has been hailed as a popular advertising strategy In addition, in order to gain a better understanding of a particular nation's environmental movement, it is important to experiment how that  consumers view environmental issues and, consequently, how they behave. The aim of this study was to design a green marketing development model for organic products of live Nature Company with the brand (Cinere) in Kohgiluyeh and Boyer-Ahmad Provinces. The research method was based on the applied purpose and was been qualitative in terms of data collection. The statistical population in the qualitative section were marketing experts. Experts were identified by targeted sampling and snowball sampling, which according to the adequacy of the data, a total of 10 experts were interviewed. Interviews were used to collect data. Ground data theory approach was used to analyze the data. The results confirmed that clean label, environmental concern, green advertising, green packaging and green price have an impact on customers' environmental behavior. In the quantitative part of the statistical population of the research, the sellers of stores in Kohgoluyeh and Boyer-Ahmad provinces with an appropriate level of sales of Cinere products that were 40 people, that all of whom were evaluated. The analysis of the findings was performed using the structural equation method and the results showed that the environmental concern was 0.807, green packaging was 0.804, green advertising was 0.90, green price was 0.79 and clean label was 0.29 that affects consumer behavior. Manuscript profile

Open Access Article

294 - Designing an Industrial Marketing Research (B2B) Evaluation Model with Emphasis on Organizational Purchasing Behavior Pattern
کریم Esgandari leila beigloo

Industrial marketing is defined as those business and commercial activities that facilitate exchange processes between manufacturers and corporate customers. The nature of industrial marketing can be considered as creating value for customers by providing goods and serv More

Industrial marketing is defined as those business and commercial activities that facilitate exchange processes between manufacturers and corporate customers. The nature of industrial marketing can be considered as creating value for customers by providing goods and services that meet their organizational needs and goals. The present article provides an overview of research into identifying the factors influencing industrial marketing (B2B) evaluation. In the present study, the data were collected completely naturally and without manipulation, it is considered as descriptive (non-experimental) research. After determining the research questions, in order to perform a systematic search, before any action, the search scope should be determined based on the meta-combination method. For this purpose, an attempt has been made to review the collection of articles published in various databases, journals, conferences and search engines from 2000 to 2015. The findings of the research using the meta-combination method on the 20 final selected articles indicate that "development of potential market facilities", "market share analysis", "sales analysis", "forecast", "analysis "Competitor", "Competitors benchmarking", "How to accept a new product and its potential", "Business process studies", "Determining the sales quota" are some of the effective components in evaluating industrial marketing. In this study, finally, a suitable model for evaluating industrial marketing (B2B) research with emphasis on organizational purchasing behavior pattern was presented. Manuscript profile

Open Access Article

295 - Investigating the impact of social media advertising features on the intention to buy young customers in the electronics industry (case study: digikala)
abbasali hajikarimi Fatemeh Karimi Jafari shahin yazdani

10.30495/jomm.2022.63424.1874

The main purpose of this study is to investigate the effect of social media advertising features including interaction, enjoyable motivation, expected performance, awareness, habit and perceived communication on the intention of young customers to buy in the electronics More

The main purpose of this study is to investigate the effect of social media advertising features including interaction, enjoyable motivation, expected performance, awareness, habit and perceived communication on the intention of young customers to buy in the electronics industry. The statistical population of the study is the customers of Digikala and young people (between 18 and 35 years old). In order to select the sample using stratified and random sampling method, the index-to-latitude ratio formula proposed by Bumsma (Westland, 2010) has been used. According to this formula, for 31 questions and 7 variables, at least 100 samples need to be collected. Finally, 143 questionnaires were collected online. This research is applied in terms of purpose type and descriptive-survey in terms of nature. PLS software was used to analyze the data and test the hypotheses. The results confirm the hypotheses of the effect of expected performance on purchase intention, the effect of habit on purchase intention, the effect of interaction on purchase intention, the effect of interaction on enjoyable motivation, the effect of awareness on purchasing intention, the effect of perceived relationship on expected performance On the intention to buy, the effect of interaction on the expected performance, the effect of awareness on the expected performance and the effect of perceived communication on the intention to buy. Finally, according to the obtained results, it is suggested to the mentioned company to pay attention to the quality of the relationship, interaction with the customer, use of business intelligence tools, awareness and building trust in order to influence the purchase intention of young customers. Manuscript profile

Open Access Article

296 - The Effect of Guerrilla Marketing Dimensions through Usefulness Mediation Variables and Acceptance of Information in Brand Image in Social Networks Studied By Students of Tehran Azad University of Research Sciences
Shadi Shahriari Farideh Haghshenas kashani

Introduction: Social media allows advertising to reach more people and the purpose of this article is to examine the effect of guerrilla marketing advertising on social media on the brand image. Methods: The present study is descriptive-survey in nature and applied in More

Introduction: Social media allows advertising to reach more people and the purpose of this article is to examine the effect of guerrilla marketing advertising on social media on the brand image. Methods: The present study is descriptive-survey in nature and applied in terms of purpose. The statistical population of the research is the students of the Azad University of Research Sciences who use social networks, of which 382 people were selected as a sample. Simple random sampling and data collection tool is a questionnaire. Smart PLS 4 software was used for data analysis. Results: The results confirm the proposed model and the effect of guerrilla marketing advertisements on social media on the mental and functional image of the brand. Conclusion: This study proves that IACM is valid for use in various fields. On the managerial side, this study provides marketers with a reference framework for understanding the process of adopting guerrilla marketing information on social media. Manuscript profile

Open Access Article

297 - Designing a Qualitative Model of Entrepreneurial Marketing in Corporate Banking
Mehdi Kasegarha Mohammad Javad Taghipourian javad Gilanipour Mehran Mokhtari

10.30495/jomm.2023.64737.1977

The purpose of this research is to systematically study entrepreneurial marketing in corporate banking in order to determine the effective factors and barriers and components of entrepreneurial marketing in corporate banking. is. The current research is descriptive-expl More

The purpose of this research is to systematically study entrepreneurial marketing in corporate banking in order to determine the effective factors and barriers and components of entrepreneurial marketing in corporate banking. is. The current research is descriptive-exploratory in terms of qualitative approach and in terms of how to analyze the data with meta-composite method. The tool used in this research is interview (semi-structured). The statistical population consists of bank experts, especially people who have sufficient expertise and knowledge in the field of entrepreneurial marketing. In this research, the members of the expert panel were selected using a snowball sampling method; Key codes were analyzed after studying and extracting them using thematic analysis approach using MAXQDA software. The results showed that the components and dimensions of entrepreneurial marketing include: market-oriented, risk management, differentiation, entrepreneur characteristics, opportunism, they were innovation, customer orientation, networking and value orientation. Effective factors include two main components of internal factors (environmental disturbance, government problems, limited market share, lack of customer commitment, technological change, and market problems) and external factors (management challenges, human barriers, lack of resources, and restrictions) and barriers include Two main components, internal factors (entrepreneurial mentality, organizational structure, culture, knowledge management and emotional intelligence) and external factors (branding, new marketing, and communication improvement) were classified. Manuscript profile

Open Access Article

298 - Providing a Model of Effective Components for the Renewable Energy Business Model (By Predicting the Status of Renewable Energy in Iran and the World by 2030)
shahrzad Houshmandynia Karim Hamdi serajedin mohebi afsaneh zamanimoghadam

10.30495/jomm.2022.66284.1923

Introduction: The aim of this study was to provide effective components for the renewable energy business model (by predicting the status of renewable energy in Iran and the world by 2030).Methods: Quantitative research method and number of samples were selected using C More

Introduction: The aim of this study was to provide effective components for the renewable energy business model (by predicting the status of renewable energy in Iran and the world by 2030).Methods: Quantitative research method and number of samples were selected using Cochran's formula 337 people. The research tool was a researcher-made questionnaire. The collected data were analyzed by descriptive and inferential methods using SPSS 16 and Smart PLS software.Results: The results showed that fourteen components are involved in explaining the model of providing effective components for the renewable energy business model (by predicting the status of renewable energy in Iran and the world by 2030), which are: key partners, key activities , Revenue stream, key physical resources, key intellectual resources, key human resources, value-brand, value-moving at the edge of science and technology, value-price, value-on-time delivery and easy access, customer relations, Customer segment, distribution channels, and finally costs and structure. Conclusion: Among the strategies and strategies for the development of renewable energy in the country were: the use of educational tools within the framework of the law, identification and training of developed renewable energy technologies in the country (development and promotion of renewable energy, enrichment and development of technology The use of renewable energy is sustainable, which achieves the desired goals (increasing knowledge and science related to capacity building, training of production sectors). Manuscript profile

Open Access Article

299 - Presenting Agricultural Marketing Model with Emphasis on Medicinal Herbs in Iran
BIJAN Alizadeh Abdullah naami mohammad kohandel mohammad nasrollahniya

10.30495/jomm.2023.70088.1983

Background: Nowadays, in most developed countries, marketing of agricultural products is one of the major sectors of the economy. Therefore, the marketing of agricultural products is an important necessity and to solve the problems of rural areas and farmers, it is nece More

Background: Nowadays, in most developed countries, marketing of agricultural products is one of the major sectors of the economy. Therefore, the marketing of agricultural products is an important necessity and to solve the problems of rural areas and farmers, it is necessary to professionally market agricultural products into the agricultural development system of these areas. Accordingly, choosing the right marketing strategy is effective in selling more products and services and the success of organizations in the competition. Objective: This research was conducted with the aim of providing an agricultural marketing model with an emphasis on medicinal herbs in Iran. Method: Qualitative and exploratory interpretive research method was conducted with grounded theory technique. The data collection of this research was done using in-depth semi-structured interviews. The statistical population includes elites, professors, and senior managers in the fields of agriculture and marketing of medicinal herbs, in-depth interviews were conducted with 15 people through targeted sampling, and the theory building process reached theoretical saturation with 15 interviews. Data analysis has been done using Strauss and Corbin coding. The following methods have been used to validate the model and results: consensus of data: in this research, various experts were interviewed, consensus of researchers: at different stages of this research, the research findings have been revised by other expert researchers. Member control: In this research, research findings have been reviewed with knowledgeable people and experts at different stages of the research. Validity and Reliability: In this research, to ensure the validity of the instrument, the participant control method was used, and to ensure the reliability, the retest method and intra-subject agreement method were used. Findings and results: The qualitative research results were obtained based on three stages of coding with more than 108 meaningful propositions, 211 corresponding concepts, 23 subcategories, 9 main categories, and one core category, and based on the results, a qualitative research paradigm model was drawn. that the components of the paradigm model include 9 main categories obtained including; Skill development, market understanding, managers' commitment and orientation to marketing, commercial liberalization, synergy in marketing, market orientation, sustainable development of agriculture, globalization of markets and agricultural promotion, which by further abstracting these categories in the selective coding stage, a core category called "development" "Agricultural marketing" has led, which is related to all other categories.   Manuscript profile

Open Access Article

300 - Intellectual Paradigm and Draw a Scientific Map of International Research in the Field of Digital Marketing Tools in the Fashion and Clothing Industry
mona koshki Shahnaz Nayebzadeh Abolfazl Davodirokabadi Karim Hamadi

10.30495/jomm.2023.69546.1976

The aim of this study was to analyze the intellectual paradigm and draw a scientific map of international research in the field of digital marketing tools in the fashion and clothing industry. This study has been performed on 1150 articles in the Web of Science database More

The aim of this study was to analyze the intellectual paradigm and draw a scientific map of international research in the field of digital marketing tools in the fashion and clothing industry. This study has been performed on 1150 articles in the Web of Science database following the interpretive paradigm and systematic review method based on defined search terms. In order to conduct research and achieve the desired goals, researchers have systematically studied all published research articles on digital marketing tools between 2002 and 2022 and analyzed the data using VOS viewer software version. 6.1 Done. To analyze the data, by searching for articles in the selected research database, they were entered into the analysis process in three stages after screening, and from the perspective of the year of research, co-authorship and keyword usage were examined. Based on the results, it was observed that most research in this field has been done in 2022. Also, the authors with the most research in recent years were identified and introduced, and it was determined which authors’ number of articles in the field of digital marketing is higher. The results also showed that the most important keywords include digital transfer, digitalization, social networks, digital marketing and artificial intelligence. Based on this, these factors can be considered as the most important factors related to digital marketing tools. Based on this, it can be concluded that social networks and artificial intelligence are the most important tools of digital marketing and researchers can study these tools in their research to increase article traffic. Also, for the fashion and clothing industry, these tools can be considered as the most effective digital marketing tools. Manuscript profile

Open Access Article

301 - Investigating the Scientific Outputs of the Field of Viral Marketing in the Web of Science
shima shahhosseini bideh sayyed hasan hataminasab Shahnaz Nayebzadeh mohammadreza dehghani ashezari sayyed majid mirhosseini

10.30495/jomm.2023.70089.1984

Introduction: The purpose of this research is to present a comprehensive picture of the state of scientific activities in the field of marketing and to draw a co-occurrence map of words in scientific articles introduced in the Web of Science database.Methods: The curren More

Introduction: The purpose of this research is to present a comprehensive picture of the state of scientific activities in the field of marketing and to draw a co-occurrence map of words in scientific articles introduced in the Web of Science database.Methods: The current research is a scientometric type, which was carried out using scientometric indicators and network analysis method. So that by referring to the Web of Science database, the information of 250 degrees in the field of viral marketing was examined. VOSviewer network analysis software was used for data analysis.Results: After searching, screening and qualitative evaluation of the studies, the final analysis was performed on 250 articles in the period from 2001 to 2021. In-depth analysis of the selected articles showed that the most research in the field of viral marketing is related to 2020 with the number of 49 articles. The United States is the most active country in this field with 75 articles, followed by China and Singapore, respectively, with the highest number of research and communication between authors. Iran is ranked fourteenth. Also, in the evolution of keywords, the primary focus has been on "social media" and "popularity", and in the following years, respectively, the words "word of mouth", "viral marketing", "electronic word of mouth", "Twitter" and "Facebook" has arrived.Conclusion: Paying attention to the most used and least used countries and researchers through scientometrics can reveal research opportunities and weaknesses in the field of viral marketing and illuminate the horizon for Iranian researchers to shine their results at the international level. According to the results obtained in Iran in the field of viral marketing, although it has superior authors, it has weak points due to communication with other authors. Manuscript profile

Open Access Article

302 - The Impact of Social Media Marketing Efforts on Customer Value in Luxury Brands (Case study: luxury brands in the clothing market)
Ebrahim ghaed Habib Shirafkan Lamso Alireza Hadadian

10.30495/jomm.2022.60843.1825

The aim of this study was to investigate the effect of marketing efforts on social media on customer equity through objective equity, communication equity and brand equity among customers of luxury brands in Mashhad clothing market. This research is applied in terms of More

The aim of this study was to investigate the effect of marketing efforts on social media on customer equity through objective equity, communication equity and brand equity among customers of luxury brands in Mashhad clothing market. This research is applied in terms of purpose and descriptive-analytical in terms of nature and method. The statistical population is all customers of luxury brands of Mashhad clothing market equal to 530 people who were selected with Cochran's formula equal to 384 samples and by simple random sampling. The data collection tool was a questionnaire whose content validity was assessed using professors' opinions and its construct validity was assessed using confirmatory factor analysis. Cronbach's alpha coefficient greater than 70% for different constructs of the questionnaire confirmed its stability. Structural equation modeling and hierarchical regression were used to test the hypotheses. The results showed that social media marketing activities both directly and indirectly, i.e. through objective equity, communication equity and brand equity, affect customers' equity. Also, the effect of objective equity, communication equity and brand equity on customer equity was also confirmed. Manuscript profile

Open Access Article

303 - Designing and Explaining the Entrepreneurial Marketing Model on E-Marketing with the Effect of Brand Personality Differentiation on Purchasing Intention
Abdolreza Borhaninejad Fataneh ALIZADEHMESHGANI Mousa Rezvani Chaman Zamin kamaladdin rahmani

10.30495/jomm.2022.67916.1944

The purpose of this study is Designing and explaining the behavioral finance model on entrepreneurial E-Marketing. In terms of data collection, this research is in the category of descriptive research in terms of developmental-applied purpose, descriptive-survey type, a More

The purpose of this study is Designing and explaining the behavioral finance model on entrepreneurial E-Marketing. In terms of data collection, this research is in the category of descriptive research in terms of developmental-applied purpose, descriptive-survey type, and cross-sectional in terms of time. The statistical population of this research is the users of social networks (Instagram, WhatsApp, Telegram) based on the unlimited Cochran formula and equal distribution among each community, 163 samples for each community and a total of 489 people have been determined as the research sampling method. The data collection tool was Fick et al.'s questionnaire and Jennifer Aker's questionnaire in order to check the reliability and validity of the research. Data analysis was done through structural equations SEM. The reliability of variable questionnaires was at the optimal level (above 80%). The research results have shown that the model has a good fit. The financial behavioral variable has an effect on entrepreneurial e-marketing and purchase intention, also the dimensions of entrepreneurial marketing, namely celebrity credibility, value creation, personality differentiation, focus on innovation, opportunism and risk management, have an effect on e-marketing and purchase intention. The effect of E-marketing on purchasing intention has also been confirmed based on statistical information and surveys. The above results show that in social networks, paying more and more attention to entrepreneurial marketing and electronic marketing has a direct effect on increasing the desire to purchase. Manuscript profile

Open Access Article

304 - Scientific Mapping and Analysis of Keywords "Gasification in Marketing" Using the Scientometric Method and Social Network Analysis
Farid Mehrnia Elahe Rostami arooshaki MAMA Kermani Mehrdad Maghsudi

10.30495/jomm.2023.72473.2028

By creating a bridge between gasification and marketing, gasification has emerged as a new tool to improve business processes in organizations and its applications have increased. On the other hand, research collaborations in this field have grown significantly in the p More

By creating a bridge between gasification and marketing, gasification has emerged as a new tool to improve business processes in organizations and its applications have increased. On the other hand, research collaborations in this field have grown significantly in the past years and this trend is expected to continue. As scientists from different scientific fields come together to tackle global challenges, their networks become more complex and require more complex analysis and solutions. In this research, we are trying to conduct a structured review based on a model consisting of scientific methods and social network analysis, with the help of which, without the slightest application of personal opinion, the best articles, keywords, researchers, journals, institutions and countries active in this field according to several indicators identify in order to use these results to apply the best methods and findings of gasification in marketing as well as targeting future researches in this growing field. In order to investigate scientific cooperation in this field, social network analysis was used to analyze networks and their applications, and scientometrics was used to find the best articles, keywords, authors, institutions, and countries, and the publication process of articles during different years in the two fields mentioned, and the invisible network was also used. The authorship created between scientists of different countries and educational/commercial institutions in the field of gasification in marketing has been examined, in other words, it can be said that in this research, an attempt has been made to present a comprehensive plan of the field of gasification in marketing with scientific mapping. Manuscript profile

Open Access Article

305 - Presenting a Brand Development Model in Tourism of Natural Places
Yasamin Golafshan Yousefi, Azam Rahiminik sina Nematizadeh mandan momeni

10.30495/jomm.2023.73416.2049

Although many aspects of brand theory can be applied to tourism destinations and different places, the branding process of tourism destinations is much more complicated than branding for products and goods. For this reason, it is necessary and important to identify the More

Although many aspects of brand theory can be applied to tourism destinations and different places, the branding process of tourism destinations is much more complicated than branding for products and goods. For this reason, it is necessary and important to identify the factors that lead to the branding of tourist places. In this article, we have tried to present a brand development model in the tourism industry using a qualitative approach and thematic analysis method. To present the model, first the research literature was studied and then 10 tourism industry experts were interviewed. The data obtained from the interviews were coded, the categories were defined and finally 7 main themes were obtained, which include attachment to the place, awareness of the tourism destination brand, physical factors, background conditions, place value, communication and information. Facilities and services. Manuscript profile

Open Access Article

306 - The Critical Thinking Model of Bank Mellat Employees Based On Internal Marketing Components
Karim Esgandari negin mirab khanbaghi Shadi Orafaye Jamshidi Ahmad FathiAbdullahi

10.30495/jomm.2023.68415.1956

The purpose of this research is the critical thinking model of Bank Mellat employees based on internal marketing components. The present research is practical in terms of purpose and survey in terms of method. The statistical population of this research is the employees More

The purpose of this research is the critical thinking model of Bank Mellat employees based on internal marketing components. The present research is practical in terms of purpose and survey in terms of method. The statistical population of this research is the employees of Mellat Bank of East Azerbaijan province. According to the information received from Bank Mellat, their number is 750 people during the period of research. The size of the statistical sample is estimated to be 250 people based on Cochran's formula. A stratified random sampling method was used to select the statistical sample from the statistical population. The data collection tool in the current research is a researcher-made questionnaire in such a way that the dimensions of the research variables were indexed and turned into questionnaire questions. Cronbach's alpha test was used to measure the reliability of the questionnaire and the face validity method was used to measure the validity of the questionnaire. Which was given to the statistical sample after measuring its validity and reliability. After collecting the questionnaires, the obtained information was summarized and classified using descriptive statistical methods, and in order to answer the research questions, Pearson's correlation test and multiple regression were used in SPSS software. Research findings show that critical thinking skills include dimensions (cognitive skills, analytical skills, questioning skills, scientific and research skills, planning skills, interactive skills, flexibility and innovation skills, skills emotional skills, decision-making skills, judgment skills) and internal marketing including dimensions (customer orientation, employee empowerment, employee motivation and satisfaction, internal communication, training and development, explaining a clear vision, reward and encouragement, job security, information sharing , reducing the class gap among employees). The results show that the presented model is approved by the statistical community. Manuscript profile

Open Access Article

307 - Presenting a Model for Sustainable Marketing Development Using Digital Marketing
Mohammad Bashokouh Mohmmad Bahadorinejad navid shafiei

10.30495/jomm.2023.71947.2021

Sustainability in the field of marketing is examined from different perspectives. Some writers focused on environmental or green issues and others on social issues. Therefore, analysis and evaluation of marketing strategy in terms of sustainability is also a unique goal More

Sustainability in the field of marketing is examined from different perspectives. Some writers focused on environmental or green issues and others on social issues. Therefore, analysis and evaluation of marketing strategy in terms of sustainability is also a unique goal and requires special attention. Therefore, this paper presents a model for sustainable marketing development using digital marketing in the fast fashion industry. The current research is a qualitative study and in terms of its purpose, it is an applied research. The participants in this research are experts in the field of marketing, and the theoretical saturation method was used to determine the sample size. This means that the interviews continued until theoretical saturation was reached. In this research, interviews were conducted with 8 experts, and after interviewing the 8th person, we reached theoretical saturation. For data analysis, MaxQuda software version 12 was used using open, axial and selective coding method. The results show that the research model includes two main variables that each sustainability marketing variable has 8 dimensions and 24 indicators, and the digital marketing variable has 4 dimensions and 15 indicators. Manuscript profile

Open Access Article

308 - Designing and explaining the model of consumer personality traits based on the impulse buying approach in international market with a mixed method
Rahele Ansari Seyyed Hassan Hatami-nasab Shahnaz Nayebzadeh

Introduction: This research was conducted with the aim of designing and explaining the model of consumer personality traits based on the impulse buying approach. Research design/methodology/approach: The methodology of the current research was descriptive-exploratory More

Introduction: This research was conducted with the aim of designing and explaining the model of consumer personality traits based on the impulse buying approach. Research design/methodology/approach: The methodology of the current research was descriptive-exploratory with a mixed approach (sequential type, qualitative-quantitative). The steps include: conducting interviews with women with impulse buying experience and data analysis using the theme analysis method to form the model and then testing and validating the model to identify the final pattern. The participants of the research in the qualitative part were the women of 2 neighboring countries of the Persian Gulf along with 2 southern provinces of Iran, whose impulsiveness in using cosmetics was proven by using RFM and Barratt (1994) tests. In the quantitative part, the statistical population includes all women who use a lot of cosmetics in 3 countries on the edge of the Persian Gulf and women in the southern provinces of Iran. Also, the qualitative analysis of the data obtained from the interviews in the upcoming research was done using the theme analysis method and quantitative data analysis using SPSS and SmartPLS 3 software and at a significance level of 5%. Findings: The findings showed that the research conceptual model includes the variables: feeling the need to buy, tendency to buy impulsively, impulsive buying behavior, consequences, memorization and shopping saturation that this model was tested in the quantitative section and the findings showed at the 95% confidence level, except for one path, all the paths of the model are approved and meaningful. Manuscript profile

Open Access Article

309 - Validation of Municipal Customer Participation Pattern Based on Social Trust Marketing (Case Study: Tehran Municipality)
Saeedeh Sadeghi Afjeh Hossein Budaghi Khajeh Nobar behnaz khosh tinat samad aali

10.30495/jomm.2023.72388.2027

Customer involvement (customer engagement) is a communication in business that implies the relationship between customers and stakeholders of the organization through different channels. In this approach, the expansion and improvement of the relationship with customers More

Customer involvement (customer engagement) is a communication in business that implies the relationship between customers and stakeholders of the organization through different channels. In this approach, the expansion and improvement of the relationship with customers is emphasized. This participation is not possible unless measures are taken to increase social trust. Customer orientation and customer participation are important issues in municipalities, and customer relationship management systems play an essential role in creating and developing this partnership.The purpose of this study is to validate a model for municipal customer participation based on social trust marketing. This research is a cross-sectional research in terms of data collection method and time period. The statistical population includes all citizens of Tehran. Due to the infinity of the statistical population, the sample size of 384 people was estimated using Cochran's formula and sampling was done by simple random method. Structural equation modeling method and LISREL software were used to validate the municipal customer participation model. Also, the indicators of municipal customer participation have been prioritized by the method of confirmatory factor analysis, validation and by Savara method. The data collection tool was a questionnaire that was validated by construct validity and convergent validity methods. The reliability of the questionnaire was also assessed using Cronbach's alpha and combined reliability. The results show that managing the relationship with municipal customers is effective on social responsibility and establishing social trust. These two categories improve the quality of municipal services and attract social satisfaction of municipal customers. In the shadow of improving the quality and increasing trust and satisfaction, achieving the marketing goals of social trust is achieved and ultimately leads to the participation of municipal customers. Manuscript profile

Open Access Article

310 - Developing a digital marketing strategy model for Iranian successful startups based on the Grounded Theory
Sepideh Moradi ziba Javad Abbasi Reza Radfar Mohammad Ali Abdolvand

10.30495/jomm.2023.74537.2072

The aim of the present research is to compile digital marketing strategies model in Iranian successful startups. The research method is qualitative. Using the grounded theory approach, the codes were identified and subsequently, the axial and selective codes of the rese More

The aim of the present research is to compile digital marketing strategies model in Iranian successful startups. The research method is qualitative. Using the grounded theory approach, the codes were identified and subsequently, the axial and selective codes of the research concept were classified. Thirteen interviews with the university experts and CEOs of the startups were done using Judgmental Sampling and Snowball Sampling methods. The research data were collected and the theoretical saturation process started with interview 11. The research findings identified 241 initial codes, 46 axial codes, and 14 selective codes. The selective codes included network capability, use of artificial intelligence, marketing capability, customer knowledge, field of activity organizational, cultural, and structural, ability, value creation for the customer, and value creation for the company, social, individual, organizational and technological values. Based on the research results, causal conditions with 4 variables of network capability, use of artificial intelligence, marketing capability, and customer knowledge affect digital marketing strategies. The digital marketing models in successful Iranian startups was formulated and presented by determining the contextual and intervening conditions, and determining the outcomes and strategies for improvement of strategies. Manuscript profile

Open Access Article

311 - A Qualitative approach to Developing a content marketing model
Maryam Ghaderifar, Jamshid Salar Aliakbar Aghajani afrouzi,

10.30495/jomm.2023.74138.2066

The main goal of this research is designing a content marketing model in online stores of cosmetics and health products, carried out qualitatively based on the grounded theory approach. First, with the help of the foundation theory, a semi-structured interview was utili More

The main goal of this research is designing a content marketing model in online stores of cosmetics and health products, carried out qualitatively based on the grounded theory approach. First, with the help of the foundation theory, a semi-structured interview was utilized to collect data. The data were then analyzed through Strauss and Corbin’s method and the Paradigm Model. Targeted modeling and snowball technique were used to samples for deep interviews, carried out with 21 experts and university professors. The open, central, and selective codes were produced followed by the development of the paradigm model for the content marking in online cosmetics and health stores as well as the output of MAXQDA software. During the qualitative stage, which was based on the grounded theory, 20 factors relating to content marketing model were identified by carrying out deep and semi-structured interviews and were used as the basis for the design of the paradigm model; there were: design, branding, social effect, quality of website services, technology infrastructure, marketing, law, managers’ decision-making, cosmetics and health website competitiveness, creating accurate and valuable content, empowerment of sales managers, strategy, content, human resources, customer relations management, performance, effective communication factors, economic factors, media, privacy factors. These components were classified under 6 main dimensions of the research which were causal conditions, background conditions, interfering conditions, phenomenon orientation, consequences, and strategies. The results of the study indicate that the online cosmetics and health stores are required to create relevant, attractive, and accurate content so that they will be able to attract more customers and retain sustainable competitive advantage. Manuscript profile

Open Access Article

312 - The Relationship between Social Media Marketing and Consumer Behavior Based on Age Group with the Mediating Role of Brand Equity in Irancell Communication Services Company
Zeinab Shabaninejad Ehsaneh Nejad Mohammad Nameghi Hassan Esmailpour

10.30495/jomm.2023.70340.1987

How to make a brand valuable in the mind of the customer has become one of the main challenges of companies. One of these valuable resources that has not received much attention is the media and social networks. This research examines the impact of social media on brand More

How to make a brand valuable in the mind of the customer has become one of the main challenges of companies. One of these valuable resources that has not received much attention is the media and social networks. This research examines the impact of social media on brand equity from the customers' point of view, as well as their effects on consumer behavior. In terms of the method of data collection, the current research is a descriptive survey and it is considered applied study in terms of purpose. The purpose of present study is to test theoretical concepts in real situations and to solve concrete problems, and in terms of the relationship between variables, is considered correlational, and library studies and distribution of questionnaires were used to collect the data of the statistical community of social network advertising recipients. The statistical population was the audience of social media advertisements. Cluster sampling method was used to determine the composition of the sample. Out of 504 available samples, 384 people responded, which was 76%. In the current research, a questionnaire tool was used, which was adjusted based on the Likert scale. After the descriptive survey of the statistical population of the research, using inferential methods, the statistical analysis of the obtained studies has been undertaken to test the hypotheses through SPSS 22 software. The Kolmogorov-Smirnov test was used to check the normality of the distribution of the variables, the analysis of variance was used to check the significance of the difference between the variables, and the correlation was used to check the relationship between the independent variables and the dependent variable. The main research model has also been tested through Lisrel software and structural equation technique and through factor analysis of the data. The results indicate the confirmation of all the hypotheses and at the end, suggestions have been presented in line with the research hypotheses. Manuscript profile

Open Access Article

313 - Presenting a model of marketing market variables of potential markets with a value-based approach to dairy products (Case study: Regional market of Iranian dairy products) Provide a model of marketing effectiveness variables
Zahra Rahimi Naser Azad Abdullah Naami Mahmoud Modiri

10.30495/jomm.2023.68082.1947

Introduction: Considering that the most important effort of marketers and managers today is to take measures to create, increase and maintain market share. The purpose of this study is to present a model of the effectiveness of marketing dimensions of potential markets More

Introduction: Considering that the most important effort of marketers and managers today is to take measures to create, increase and maintain market share. The purpose of this study is to present a model of the effectiveness of marketing dimensions of potential markets with a value-based approach to dairy products.Method: The method of this research was qualitative-quantitative. In the qualitative method, the thematic method was used to obtain the dimensions and criteria that were obtained during the three coding steps. By semi-structured interviews with selected experts, 6 related experts were formed through a judgmental method and the effective dimensions model was presented. The interviews were followed until the theoretical saturation of the data. In a quantitative method, by generating paired questionnaires and distributing them among 10 experts, we analyzed the obtained dimensional data using the fuzzy dimtel method and the fuzzy ANP method. The statistical community has been the potential market of Iraq.Results: Based on the results, the effective variables of this study included potential market dimensions and marketing values. The first influential variable of potential market, which has the dimensions of competitive price, consumer market and product quality, is the second influential variable of marketing values, which have the components of creating the need and strategy of choice and customer satisfaction. Manuscript profile

Open Access Article

314 - The Effect of Relationship Marketing on Purchase Intention the Moderating Effects of Word-of-Mouth
A. Shekari F. Rahimi S. Korahi moghadam

Today, retaining and fostering customers are the important factor at success in the corporate competitive space. Customers have several benefits. They consume goods and services more, In case goods and services are tailored to their tastes and opinion and they recommend More

Today, retaining and fostering customers are the important factor at success in the corporate competitive space. Customers have several benefits. They consume goods and services more, In case goods and services are tailored to their tastes and opinion and they recommend entourage to use services of organization as a word of mouth. The purpose of this research is to examine the impact of the influence of relationship marketing on purchase intention with intermediary word of mouth. Customers who used the product on behalf of the cosmetic in Bushehr of city, were surveyed using a questionnaire. Classic random convenience sampling was used in administering the instrument. A total of 284 customers provided the data for the study. So, as for the literature of this research, one model had selected to show the effect of variables that by using the Lisrel and SPSS software had tested. First of all the stage of variables favorability and their indicators had tested by using T.Tac Test, and also The positive relation between the indicators had confirmed by the correlation modulus and the way modulus in the T.Test had confirmed too. By using the Lisrel software also, they attended to the test of this model by using the operation analysis and equation structure and at the end the deals of propriety indicators showed as that this model has a proper suitability and ultimately the Lisrel software gave a corrected and completed model. Manuscript profile

Open Access Article

315 - Investigation the effect of Market Orientation, Innovation and Customer Loyalty on Business Performance (Case Study: Pol Clothing Group)
M. R. Pakdel Sh. Nayebzadeh H. Dehghan Dehnavi

The present research aimed at investigating the market orientation, innovation and loyalty of the costumers with business performance of Pol clothing group. To this end the personnel of production, official, financial, trading, quality control, storekeeping and designin More

The present research aimed at investigating the market orientation, innovation and loyalty of the costumers with business performance of Pol clothing group. To this end the personnel of production, official, financial, trading, quality control, storekeeping and designing unit of Pol clothing were chosen as the research statistical population. The main variables of the research were market orientation, innovation performance, innovation rate, loyalty and business performance. A standardized questionnaire was used for studying the relationship between the research variables; the path analysis model has been used for hypothesis test. The findings of the study indicated that the increase in innovation degree was due to the increase in market orientation and this subject would lead to the better innovation performance in the company; the outcome of innovative performance was the increase in costumers' loyalty and would result in an increase in business performance. Manuscript profile

Open Access Article

316 - The Survey of Effect of Relationship Quality and Rapport on Word of Mouth
P. Ghaffari Ashtiyani M. Zanjirdar M. Panahi Vanani

Purpose: Because of undeniable importance of word of mouth in marketing especially in the part of  services, studying the underlying  factors is necessary. Because of intangible services and regarding the point that satisfied customers are the missionaries of More

Purpose: Because of undeniable importance of word of mouth in marketing especially in the part of  services, studying the underlying  factors is necessary. Because of intangible services and regarding the point that satisfied customers are the missionaries of the company, companies are encouraged to establish a positive relationship with their customer. Methodology:  This research is applicable in term of target. In terms of method and nature is casual research and of domain relevant branch. Necessary information are collected using questionnaire mean time for analysis of data, structural equation modeling and LISREL software are used. To achieve this purpose, number of sample was estimated to be 384 but to ensure more 425 questionnaires was distributed among costumers of private banks in Arak and at last 386 questionnaires were returned and analyzed. Findings: Result of the research show that a significant relationship exists between dimension of relationship quality, namely trust, satisfaction and commitment and word of mouth. Also existence of significant relationship between shared values on trust and commitment was accepted, but existence of significant relationship between rapport on the word of mouth and trust was not accepted. Research Limitations: This research will only survey the impact of relationship quality and rapport, and ignores other variables that impact word of mouth, but are not in the center of attention of this research. Managerial Implications: Finally it is suggested that bank managers by adopting programs to know the strengths and weaknesses of the competitors, by creating positive relationships and good quality, providing the best services to their customers so that customers will understand the quality in the way of offering services and become missionaries of the company. Originality/value: The model used in this research is a combination of a number of different models and reviews simultaneously the impact of relationship quality and rapport on word of mouth that is original in its type. Manuscript profile

Open Access Article

317 - Identification of Obstacles and limitations Implementing Relationship Marketing in the Public Sector Insurance Companies in Iran
M. Amirshahi M. Saffianian

In this era, service sector has gone through such a drastic transformation never experienced in its history. These changes has affected both industry structure and competitive situation. In this challenging environment of quick changes, service companies More

In this era, service sector has gone through such a drastic transformation never experienced in its history. These changes has affected both industry structure and competitive situation. In this challenging environment of quick changes, service companies in general and financial institutions in particular are forced to change their reactions toward market factors: change their focus off their products and shift it towards their customers and competitors; change their outlook from short-term to long-term periods. Diversity and complexity of competitive pressures has inevitably forced these companies to welcome new marketing paradigm i.e." Relationship Marketing"(RM). Kotler defined RM as establishing, maintaining, and reinforcing strong relationships with customers and other stakeholders. This research is an effort to identify the obstacles and limitations in implementing RM in the public sector insurance companies in Iran. After a broad review of literature and other secondary sources on the topic, the researcher interviewed with more than 30 people who were experienced in the insurance industry in Iran. The purpose of the literature review and interviews was to identify the research variables (47 such variable in total) and to design the requiredquestionnaire for data collection. The questionnaire was launched among 380 of the managers and specialized staff of Iran, Dana, Alborz, and Asia insurance companies, which collectively hold more than 89 percent of the insurance market in Iran in 2005. Factor  analysis of those variables diminished them to 12 factors that were responsible for 64.5 percent of their variance. Research findings include a detailed description of those 12 factors and present a new model which encompasses obstacles in implementing RM in the public sector insurance companies in Iran. Manuscript profile

Open Access Article

318 - Investigating the Effect of Gender on Parsian Bank Customer’s Loyalty Base on Relationship Marketing Approach
K. Heidarzadeh H. R. Saeeidniya M. Baniasdi

This paper aims to investigate the role of gender in the marketing underpinning (trust–commitment communication–conflict handling). Indeed, gender has a significant role in customer loyalty. Data were collected through a survey of Parsian Bank More

This paper aims to investigate the role of gender in the marketing underpinning (trust–commitment communication–conflict handling). Indeed, gender has a significant role in customer loyalty. Data were collected through a survey of Parsian Bank customers. Hierarchical multiple regression analysis was used to estimate the moderation effect of gender in the R.M. customer loyalty relationship. The result showed that the four underpinnings of relationship marketing are directly associated with customer loyalty. For example in “trust/loyalty” and “commitment/loyalty” factors, women are significantly more loyal than men, and in “conflict handling/loyalty,” males are more loyal than females. In the “communication/loyalty” factor, there were no differences between the two groups, so gender has no effect on this factor. Manuscript profile

Open Access Article

319 - Developing a Model of Target Market Selection for Movie Products
A. A. Farhangi T. Hasanqolipour A. Mozaffari E. Rashidi

Despite the rich resources and abundant talent, the Iranian film industry has not had much success in international trade. One of the important decisions facing the film industry to enter global markets is target markets selection. The main objective of this research is More

Despite the rich resources and abundant talent, the Iranian film industry has not had much success in international trade. One of the important decisions facing the film industry to enter global markets is target markets selection. The main objective of this research is to present a model of target markets selection for Iranian cinema products. The research model has unique characteristics of Iranian cinema. The study population consisted of all administrators and experts in Companies distributing film goods. The research data was collected through interviews and questionnaires and the statistical methods of multiple regression and path analysis were used for data analysis. Research findings indicate that six factors affect the selection of target market of cinema products: fit between audience preferences and product, supporting capabilities, potential attractiveness of market, media infrastructure, and accessibility of market and competition status. Manuscript profile

Open Access Article

320 - A Study on the Effective Factors on Young Consumer’s Green Willingness: Tehran case study
K. Hamdi F. Ghaffari A. Afsordegan

Community progress and the increasing attention to the environment have led numerous companies to regard green concepts as the main source of their strategic shift in company technology and creativity in the products. Moreover,   the environmental issues have More

Community progress and the increasing attention to the environment have led numerous companies to regard green concepts as the main source of their strategic shift in company technology and creativity in the products. Moreover,   the environmental issues have increasingly become a major concern in Tehran to the effect of applying a number of barriers epidemic production method and environmental principles.  The companies have begun to realize the importance of brand green marketing concepts. This study focused on the factors that tend to buy environmentally friendly products in youth as well as ranking these factors. This new research- following   a new perspective as compared to the previous studies which used a strategies marketing mix to examine factors affecting the behavior of green purchasing – has discussed the related issues in the framework of consumer behavior theory and social marketing. The statistical populations were between 15 to 29 years old and data collection was done based on questionnaire. Data collection was done through a sample survey on the number of stores in Tehran and 430 respondents were selected to answer to a questionnaire. Secondary data from journals, books and other resources have been collected as well.  This study showed that consumers in Tehran have had a strong willingness to buy green products because of their considerable knowledge of green products.  The results showed that factors which had the greatest impact in purchasing of green products were social influence, environmental concerns, perceived environmental responsibility and concern for self-image in environmental protection in the young people. The study also contains recommendations on the marketing strategies which lead to the consumers’ willingness towards the purchase of  environmentally friendly products . Manuscript profile

Open Access Article

321 - Examine Method for Marketing in Insurance Company
B. Kafi F. Alizadeh Meshkani

Theodore Levitt, one of the recent thinkers of mangement says: your most valuable assets are your employees, good name, business (trade) name, and your customers which are not mentioned in your accounthing books. 10 start with, you can say that the employ More

Theodore Levitt, one of the recent thinkers of mangement says: your most valuable assets are your employees, good name, business (trade) name, and your customers which are not mentioned in your accounthing books. 10 start with, you can say that the employees of an organization consist of managers and workers who have direct impact on the customers in the service area specially insurance companies. They also have an impact on the business itself. But, if we consider the staff as the customers, then we can say that we have to use He customer-oriented method. This research seeks to investigate the factors that have an impact on the effective marketing management and the result of it in insurance organizations in the country should be analysed. Some hypotheses are given in order to do the research. They are as fallowed: - Net profit has a direct relation with marketing expenses of an insurance company. - The volume of insurance polices has a direct relation with the volume of marketing expenses. - The element of price of insurance polices has the most effect on attracting and maintaining the customers than any other marketing mix. - Financial motivator has the most effective role on employees performance compared to other internal organizational factors. - In executing (exertion) of effective marketing management the role of external factors are more important than any other internal organizational factors in insurance companies. - The statistics of financial statements and also three types of questionares (customers, employees, and managers) were used in order to analyse the hypotheses. The statistical research population consist of fire state (governmental) insurance companies. Private insurance companies were not included in this research due to the pact that they were recently set up and didn't have their annual statistics for their previous (recent) years. Ten percent of branches of the insurance companies mentioned above were randomly teen selected in Tehran by seperating the areas. These were the samples of this statistical research. After using the internet sites doing a Pilot STUDY asking the opinions of the connoisseurs, using books and articles, the three questionnaires were designed and distributed to the three groups of customers, managers, and employees of the insurance companies. After completion, they were gathered and after ensuring that the information and statistics were right by samples allies of Sperman and Chedokarl Pearson, the above hypothesis at a level equal to 5% was axamined and also by Antropy standards to factors and variables the hypothesis were given values. The results are as followed: - First hypothesis shows that an increase in marketing expenses results in an increase in annual profits. - Second hypothesis also shows that marketing expenses leads to attracting and maintaining the customers and an increase in annual insurance policies. - Third hypothesis, reviewing the controllable factors, revealed that the price and cultural factors are in priority compared to non-controllable factors. - The fourth hypothesis shows that the salary and benefits of employees in other branches (financial motivations) are the most important factors. - By the fifth hypothesis, the external organization factors have the most effective provocation and satisfaction on the managers which this was approred by the calculations made. First (in the begining) the raw model of research was presented and later, the model influenced by effective factors in three groups of customers, employees and managers and gheir marketing methods were presented. Manuscript profile

Open Access Article

322 - Evaluating the Effects of Market Orientation on Successfulness of a New Product with regard to the Mediating Role of Intellectual Capital and Organizational Learning Capability
M. Zarezadeh Mehrizi M. Mir mohammadi Sadrabadi

The success of this new product, an important issue for managers and owners of firms. Importance of these issues to influence market orientation, organizational learning capability and intellectual capital on new product success. The research model has been formed consi More

The success of this new product, an important issue for managers and owners of firms. Importance of these issues to influence market orientation, organizational learning capability and intellectual capital on new product success. The research model has been formed considering intellectual capital, organizational learning capability, intellectual capital, market orientation and successfulness of the new product. The present study according to the aim, it is an application and correlation according to research method and using questionnaire and survey method to collect necessary data. The population includes 320 active incorporations in textile industry of Yazd Township. Stratified sampling method was used for sampling relative to the size of the sample, and in order to determine the size of the sample, Morgan Table was used. Finally, 175 acceptable samples were selected. Data was collected using questionnaires and measurements. Also data analysis was done by modeling the structural equations using LISREL software. Results show that market orientation has a significant effect on intellectual capital, and intellectual capital affects organizational learning capability and successfulness of the new product. Results also show that there is no meaningful relationship between organizational learning capability and successfulness of the new product. This study can be beneficial for researchers and managers in textile industry due to presenting useful information in domain of management. Furthermore, it presents some suggestions for optimization and effectiveness of the obtained results. Manuscript profile

Open Access Article

323 - Examining the Match-up Effect in Co-marketing Alliance
H. Safarzadeh N. Esmaili

Purpose: This study aims to examine the match-up effect in co-marketing alliancesby five factors influencing on consumers’ attitude toward co marketing alliance. These factors are usage situation, user identity, purchase criteria, brand specific image and perceive More

Purpose: This study aims to examine the match-up effect in co-marketing alliancesby five factors influencing on consumers’ attitude toward co marketing alliance. These factors are usage situation, user identity, purchase criteria, brand specific image and perceived brand equity. Design/methodology/approach: A theoretical model is developed and tested with a sample of 385 Tehrani consumers SAMSUNG-ARMANI, LG-PRADA cell phones in 2011. Structural equation modeling was used with LISREL 8.50. Findings: This suggests that if consumers perceive a harmony across paired products or brands, they aremore likely to engage in the association process of evaluating a brand alliance. The study argued that the match-up perception mediated between framing criteria and the attitude toward co-marketing alliance. Purchase criteria, user identity, and perceived brand equity were valuable factors in the perception of alliance match-up. This match-up perception at cognition level is a necessary condition prior to consumer attitude at an attitudinal level. Manuscript profile

Open Access Article

324 - Review and Evaluate of Effective Factors on Marketing Management Absorb of Liquidity Techniques Using TOPSIS and AHP(Case Study:Tejarat Bank)
R. Samadipour Gh. A. Bazaee

The aim of present study is to investigate and evaluate the effective factors on marketing management of liquidity absorption in Tejarat Bank as an actual case. To identify the most important measures influencing on liquidity absorption, to prioritize criteria of presen More

The aim of present study is to investigate and evaluate the effective factors on marketing management of liquidity absorption in Tejarat Bank as an actual case. To identify the most important measures influencing on liquidity absorption, to prioritize criteria of present study and to select the best strategy for absorbing liquidity based on priority of studied criteria, Delphi technique, multi-criteria decision-making models and AHP, and TOPSIS technique are used, respectively. Participators included the experts and senior experts of studied area. Thirty experts were selected as sample by Delphi from a group including 10 members and by AHP. At the final stage based on communication matrix and TOPSIS, views of an expert team of experts were used. Data was mainly gathered by questionnaire. Three questionnaires were used: Delphi questionnaire, questionnaire related to experts, and a questionnaire based on communication matrix of main criteria and strategies. The results of prioritizing criteria using AHP concluded that unexpected withdrawal of equity capital is the highest in priority followed by conveyed policies of Central Bank (CB), saving deposits, investment deposits, demand deposit, proper resource management, investment and participations and adequate training for coworkers and finally granted facilities. It can be concluded that the best option for liquidity absorption using TOPSIS is fund diversity followed by strategies to net increase in bank account, increase in current account with CB, and finally deposit absorption. Manuscript profile

Open Access Article

325 - Evaluation of Consumer Preferences in the Consumer Decision-Making Process of Foreign Goods
K. Heidarzadeh H. Zand Hesami M. M. Hasanloo

Increasing competition in global markets and consequent increase in marketing costs has made essential the improvement of effectiveness of marketing activities and strategies. On the other hand, the attractiveness of the Iran market, increasing competitio More

Increasing competition in global markets and consequent increase in marketing costs has made essential the improvement of effectiveness of marketing activities and strategies. On the other hand, the attractiveness of the Iran market, increasing competition among foreign products, and lack of enough investigation in this area, has made unavoidable the need to do such research in Iran. Through the gap analysis method, this research evaluated Iranian consumers’ product attitudes, associated marketing practices, and buying preferences concerning products made in Germany and Japan. The results show that consumers evaluate such products differently. In addition, by determining the priority of effective factors on buying preferences, active companies in the Iran market can apply the results to optimize their marketing strategies. Manuscript profile

Open Access Article

326 - Determining of Influencing Factors for Identified Products Marketing (Case Study: Identified Egg in Tehran)
I. Radipour V. Borimnejad

We can contend that the most significant of people's nutrition is Protein which consuming the egg as a strategic product,especially,for Iranian people is one of the ways of providing.Given that,consuming healthy and high quality egg become more important.Identified More

We can contend that the most significant of people's nutrition is Protein which consuming the egg as a strategic product,especially,for Iranian people is one of the ways of providing.Given that,consuming healthy and high quality egg become more important.Identified egg has been as a identified good and also the label contains producer information,production area,date of production,date of expiration,ingredients information and so on and also has been as a healthy and high quality products.This study is attempting to proceed for using the above pattern by collecting data of time series,cross-sectional, conducting library study,field work and face to face interview and refering to relevant institutions and reputable sites and issues about agricultural economics.Marketing paths have been examined for identified egg after studying and evaluating and the marketing predominant path was specified.Then, venture to measure variables in two times was done via marginal marketing mark up model.The achieved consequences implied acceptance of one of the hypothesises of investigation and being effective of retail price in the whole marginal marketing about identified egg. Meanwhile, this variable was not denoted due to the variable significant level of freight. The suggestion of conferring the subcidy to suppliers of this good has been posed in this research due to the persuasion for increasing production and decreasing price. Rising public advertisement for encouragement consumer to produce healthy and high quality egg, correct and developped informing and consciousness,providing and using new ways of purchasement and sell for making sense of marginal marketing toward E-commerce approach from institutions and qualified and relevant organization and also providing the condition for credit buying via putting in facilities and credit to the recognized buyers,retailers and producers to spend this kind of credit toward more appropriate sell and also the guarantee for return on investment of producer.   Manuscript profile

Open Access Article

327 - Analyzing the Reasons for Unpopularity of ATM Cards and Introducing an Appropriate Framework to Iincrease the Use of These Cards
D. Venus M. Mokhtaran

The main purpose of the survey is to analyze why ATM cards are not so welcomed, and also to maintain and increase the number of the users of such cards. The theoretical framework of the research is based on Marketing Mix of (7P) services and according to More

The main purpose of the survey is to analyze why ATM cards are not so welcomed, and also to maintain and increase the number of the users of such cards. The theoretical framework of the research is based on Marketing Mix of (7P) services and according to this, seven (7) hypotheses have been presented and appropriate statistical analyses have been conducted to confirm or reject the hypotheses. The research is a descriptive survey.The statistical population consists of the users and non-users of ATM cards in Tehran during 1382, and by distributing 400. Questionnaire between the visitors of the bank, a sample of 120 subjects of non-users and another sample of 140 subjects of users have been classified . Cronbach Alpha quotient has been used to determine the reliability of the questionnaire, which was %84 .Median test, Mean intensity, One way analysis, Cruscal-Wallis, Friedman, Scheffe have been used to test the hypotheses. According to the result of the statistics, variable of Process was graded the first, variable of Place and Personnel were graded the second, variable of Product graded the third. variable of Price graded the forth, and variable of Promotion and Physical evidence graded the fifth, and  accordingly, an example has been introduced which presents the appropriate solution for the use of Iran’s Banking system. Manuscript profile

Open Access Article

328 - The Effects of Marketing Mix on the Sale Increase of Light Starter Batteries (Case Study: City of Tehran)
K. Hamdi H. Vazifehdoost A. Haji Mohammad Ali

Being able to sell automotive batteries is one of the biggest problems that CEOs and sale managers are facing in the competitive situation in Iranian market. Nowadays Iranian manufacturer are having a decrease in battery sale. In this paper we focus on identifying and p More

Being able to sell automotive batteries is one of the biggest problems that CEOs and sale managers are facing in the competitive situation in Iranian market. Nowadays Iranian manufacturer are having a decrease in battery sale. In this paper we focus on identifying and prioritizing the factors influencing the sale enhancement i.e. marketing mix variables. In the literature review, we have discussed several models on marketing mix and some practical researches on the effect of marketing mix variables on sales enhancement has been considered. In the end the marketing mix has been selected and variables for each element has been developed which actually depict the research model. To achieve this model an exploratory research was conducted with the help of automotive battery experts. Accordingly, based on research model and the analytical method i.e. AHP, a questionnaire was developed and the survey was conducted using stratified sampling method. Clearly, variables with the highest priority should be considers first. So the first seven priorities are identified as: 1. Product technology, 2. Sale by credit, 3. Discount, 4. Garantee, 5. Extra services to sale rep, 6. Quality, 7. Sale gifts In the second step, an improvement plan has been developed for each priority, by the help of industry experts. Obviously these plans are completely different because the selected priorities are in different areas of the organization. Manuscript profile

Open Access Article

329 - Recognition and Assessment of Effective Factors Regarding Marketing of Alloy Steel Industry in Iran
H. Ghasemi M. Taghavi M. R. Fani

Just the producers would be alive in competitive market who can mix the under control factors it means marketing mix. Quantity of customers are low in industrial marketing, because the competition in the market is high, so the marketing in alloy steel ind More

Just the producers would be alive in competitive market who can mix the under control factors it means marketing mix. Quantity of customers are low in industrial marketing, because the competition in the market is high, so the marketing in alloy steel industry is very important, alloy steel is a mother industry and it has under hand industries. In this research, Iran alloy steel industry marketing is recognized and assessed .  According the results, operation of Iran alloy co. is lower from strong region in elements of product, price, place and promotion, and the product in between marketing mix would have upper operation. The operation of public relation in comparison of personal sales in promotion mix is upper. Manuscript profile

Open Access Article

330 - The Investigation of competitive Intelligence from the Entrepreneurs` Perspective (Structural Equation Modeling Approach)
P. Ghaffari Ashtiyani R. Choobandian M. Zargaran

Based on their outstanding and excellent features, entrepreneurs are able to provide necessary resources in business competitiveness, growth and development and also to deliver quality products and services through the analysis of competitive environment. The research a More

Based on their outstanding and excellent features, entrepreneurs are able to provide necessary resources in business competitiveness, growth and development and also to deliver quality products and services through the analysis of competitive environment. The research aims at investigation of competitive intelligence from the entrepreneurs` perspective. The study deals with how behaviors are influenced by market orientation and entrepreneurial attitude and the entrepreneurs’ competitiveness. The study sample includes 412 entrepreneurs of 4th national festival superior entrepreneurs from whom 258 completed questionnaires are obtained.  Data analysis is undertaken employing LISREL software under windows environment. The hypotheses testing results show that there is a positive and significant relation between the model hidden variables. The structural equation findings reveal that market orientation and entrepreneurship attitude have effects on the scope and frequency of competitive intelligence scanning behaviors. Accordingly, the entrepreneurs with high level of market orientation and entrepreneurship attitudes tend to scan wider scope of competitive intelligence with higher frequency and this means that their effective attempts are maximized in some companies which value the competitive intelligence. On the other hand, utilizing the competitive intelligence, the entrepreneurs achieve a competitive advantage which other competitors lack and also they obtain more comprehensive understanding in relation to strengths and weak nesses of themeselves and competitors. Manuscript profile

Open Access Article

331 - Identification and Prioritizing of Exporting Target Markets for Iran’s High Density Polyethylene (HDPE)
A. Hajiha M. Haghighi Kaffash M. Manian

Recognition and prioritization the target markets for special goods is must to establish the efficient marketing strategy. This will save investments of exporters who want to make a continued presence in markets. On the other hand in export programming fi More

Recognition and prioritization the target markets for special goods is must to establish the efficient marketing strategy. This will save investments of exporters who want to make a continued presence in markets. On the other hand in export programming field it can play a valuable leading rule for authorities to establish trade strategies and dual trade negotiations. This research as its title says “Identification and prioritizing of exporting target markets for high density polyethylene (HDPE)” have decided to prioritize the markets by their attractiveness via suitable indexes which are available and contains the expert’s view, resource demand, capabilities and objectives of Iranian petrochemical commercial company. In reality final destination of this research is that it maps correct movement of HDPE in target markets by observing objectives, resources and organization capabilities. The method used is that we gather the information statistics at the first, and then refine them by using import potential indexes and statistical techniques. we start up to recognize the most important indexes for evaluating market attractiveness by gathering the related industry expert view to prioritize target markets. Finally by using of this indexes and techniques of numerical taxonomy and factor analyzing and relying on given statistics and informations by international trade center, we prioritize the target markets of HDPE. The result of this research shows that the markets which are better for exporting Iran HDPE after china and Hong Kong that are two evident markets for this product are Ukraine, Turkey, Spain, Malaysia, Greece, USA, Pakistan, Indonesia and Poland. Manuscript profile

Open Access Article

332 - Exploring and Evaluating the Relationship between Brand and Country of Origin Knowledge and Country of Origin Image
B. Kheiry

Marketing new findings demonstrate that the country of origin played an important role in customer behavior in marketing. mix 5th P. On the other hand, if the customer knows about the brand's country of origin, then the perceived image of country of origi More

Marketing new findings demonstrate that the country of origin played an important role in customer behavior in marketing. mix 5th P. On the other hand, if the customer knows about the brand's country of origin, then the perceived image of country of origin effects the customer's concept of the trademarks related to the producer country. This evidences shows that one of the major objects in international marketing derives from above subjects. Therefore, the basic subject of this research is: What is the relationship between brand country of origin knowledge and country of origin image, and how great is that distinction? According to this information, the franchise is one of the most common strategies available to emerging markets and the variables in these contrasts were studied. The basic variables in the research include: Brand country of origin knowledge, country of origin image, brand country of origin knowledge for competitive products, country of origin familiarity, and demographic factors, such as education level, income level, foreign travel history and free-zone travel history. For this purpose, a sample population was established and surveyed using a questionnaire. The population included Iranian families in metropolitan areas, and an annualization of the data gathered was accomplished. The results of this research show that there is a direct relationship between brand of country of origin knowledge and country of origin image. Also, there is a direct relationship between brand country of origin knowledge and brand country of origin knowledge of competitive products, country of origin familiarity and income level. Despite the finding, presented in other research there appears to be no relationship between brand country of origin knowledge and education level, foreign travel history and free zone travel history. Manuscript profile

Open Access Article

333 - Conceptualizing Entrepreneur’s Individual Role in Home Based Business Marketing
A. M. Golabi S. H. Khodadad Hoseini J. Yadollahi M. Rezvani

The purpose of the present study is to determine the individual role and position of entrepreneurs in home-based business marketing activities. The paper main focus is on finding the combine characteristics of entrepreneurs as an influential factor in home-based busines More

The purpose of the present study is to determine the individual role and position of entrepreneurs in home-based business marketing activities. The paper main focus is on finding the combine characteristics of entrepreneurs as an influential factor in home-based business marketing process. A qualitative exploratory approach and specifically the case study method were used for understanding the role of entrepreneurs in this context. The data were collected through depth and semi-structure interviews with 12 entrepreneur/owner manager of home-based businesses. The  findings indicated  that the entrepreneur individual is utilizing his/her personal characteristics and abilities, working experiences and skills, personal intuition and perception, proactiveness and adherence to ethical principles in market place, to gain more profit and also deliver higher values to his/her initial and secondary customers.   Manuscript profile

Open Access Article

334 - Surveying the Impact of Entrepreneurial Orientation and Marketing Information on the Performance of Small and Medium-Sized Enterprises of Markazi Province
H. Farahani R. Sha′abani H. Ghafari

Purpose: In the competitive environment today responding the customers changing needs and having appropriate performance among competitors of the group depends on having correct information and paying attention to entrepreneur in the companies. The purpose of the presen More

Purpose: In the competitive environment today responding the customers changing needs and having appropriate performance among competitors of the group depends on having correct information and paying attention to entrepreneur in the companies. The purpose of the present research is to investigate Title:The effective factors on companies’ performances with regard to entrepreneurial and marketing information factors in small and medium companies. Methodology: The present research is caustic research in terms of method and nature; and in terms of performance it is surveying and in terms of aims it is applicable and uses structural equation modeling and LISREL software for investigating the relationships between the parts of model. Population in this research consists of the managers and sale experts of the small and medium companies of Markazi Province in the year 1390. To reach the purposes of the research 270 questionnaires were distributed among managers and sale experts of small and medium companies of Markazi Province, and among these 229 questionnaires were analyzed. Findings: The results of data analysis showed that entrepreneurial orientation have meaningful impact on attaining marketing information, utilization of market information and company’s performance. Also the hypothesis of the impact of attaining marketing information on the company’ performance was proved but the hypothesis of the impact of utilizing market information on the company’s performance was not supported. Research Limitations: Among the limitations of this research distribution of respondents in the surveying companies can be mentioned that slowed down the process of distributing and collecting the questionnaires. Managerial Implications: At the end managers are suggested to utilize the market information and provide the required backgrounds in attaining marketing information, which provide the necessary grounds in the way of progress and increase performances of the companies. Manuscript profile

Open Access Article

335 - The Effect of Consumer’s Received Value, Effectiveness and Risk on Purchase Intention of Green Products (Case Study: Islamic Azad University, Science and Research Brand Students)
A. Samiei Zafarghandi S. Nayebzadeh H. Dehgan Dehnavi

The aim of this study was to examine the factors influencing consumer intention to buy green products (organic products) among young people. Using variables conscious consumer buying behavior, perceived effectiveness of consumer, environmental concerns, green perceived More

The aim of this study was to examine the factors influencing consumer intention to buy green products (organic products) among young people. Using variables conscious consumer buying behavior, perceived effectiveness of consumer, environmental concerns, green perceived value, green perceived risk, as the independent variable and the dependent variable intention to buy green (organic), the research model is formed. The present research, the purpose, according to the methodology applied, descriptive survey using questionnaires and required data is collected. The population studyare student of Sciences and Research Islamic Azad University of Tehran and random sampling method was used and collected a total of 400 samples accepted. Data analysis was performed using software SPSS , LISREL and The results show that Variables, perceived value conscious behavior Perceived by the consumer as well as them effectiveness have a positive impact on the intention to buy green (organic) And perceived risk and environmental concerns are factors that have a negative impact on the intention to buy green. Manuscript profile

Open Access Article

336 - Surveying the Effect of Internal Marketing and Internal Branding on Service Quality (Case Study: A Server Company)
A. Bonyadi Naeini M. H. Kamfiroozi M. Dehghan Mashtani

By the increasing of service organizations, the problem of service quality has gained crucial importance and service organizations are seeking a ways to increase service quality. This paper intends to increase the service quality by using internal marketing and internal More

By the increasing of service organizations, the problem of service quality has gained crucial importance and service organizations are seeking a ways to increase service quality. This paper intends to increase the service quality by using internal marketing and internal branding. Employees in the service organizations play an important role in the service quality then organizations should have a particular and special attention on their employees. Both of internal marketing and internal branding by focus on employees are trying to deliver organizations promise through employees of organizations and attract more customers to organization. Methodology of this paper is Qualitative – Quantitative so that by reading former research and collecting repetitive element we gain the conceptual model of research and then by real data, we test the model. Population of this research is the employees of service organizations and the data was collected by the questionnaire. Manuscript profile

Open Access Article

337 - Identification and Classification Tools Integrated Marketing Communications (IMC) in Food Industry by Using of the AHP-FUZZY Technique (Dina Food Industry)
S. Sarmad Saeidi A. Abdollahi Bejestani

The food industry in Iran faces with problem after producing that seems since of using incorrect strategy in the advertisement and marketing fields and also less attention and lack of attention to the values result of valid brand and less attention to the customer view. More

The food industry in Iran faces with problem after producing that seems since of using incorrect strategy in the advertisement and marketing fields and also less attention and lack of attention to the values result of valid brand and less attention to the customer view. The scope of integrated marketing communications observed as a new filed. IMC can be defined as adapter strategy of advertisement, personal selling, public relations, direct marketing and another advertisement activities and the aim of it is preparing regularity, stability and maximizing the effect of communication. In this essay tried for familiarity and identification of toolsof integrated marketing communications (IMC) in food industry and choosing the most suitable channel. The made factors of model of integrated marketing communication in the form of mixing mostly has accident, dynamic, vague, incorrect, quality and fuzzy nature. On the base of the subject and the aim that this research followed and since most of managers explained their views in the form of language idioms instead of number amount, the method of fuzzy research among instrument IMC, known as the most suitable method of analysis. The achieved results in this results indicated that among tools IMC , the advertisement has the highest location among another IMC tools in food industry and in classification of options among media advertisement channels , advertisement channels such as radio, TV among channels of improving selling match performance, offering gifts among channels of direct marketing with catalog and among public relations channels of various events, considered as the most communication tools in the food industry.  Manuscript profile

Open Access Article

338 - Customer Satisfaction Measurement: Through Multi-Criteria Analysis Model (MUSA)
M. Haghighinasab B. Abedin

Communication Service Offices have been in effect since 2003 due to the government's privatization policy and in order to capture a better understanding of people's communication requirements and to improve the level of service quality, particularly in mo More

Communication Service Offices have been in effect since 2003 due to the government's privatization policy and in order to capture a better understanding of people's communication requirements and to improve the level of service quality, particularly in mobile communications. In collaboration with the Iranian Telecommunication Research Center, this study examines the level of satisfaction, relative to the services provided by these offices, for the first time in Iran. A survey was conducted to test the MUSA model (Multi criteria satiafaction analyses) which encompasses five key criteria: personnel, services, intangible services, access and image. The results demonstrate that customers are satisfied with overall services and with each of the five key satisfaction criteria for these offices. Manuscript profile

Open Access Article

339 - Study of the Effect of Internal Marketing on Market-Orientation and Service Organizations' Performance (Case Study: Branches of Refah Bank in City of Arak)
S. Sarmad Saidi M. A. Jamshidian

Purpose: The purpose of this paper is to examine the effect of internal marketing, organizational commitment, organizational citizenship behaviors on Services organizations' performance and market orientation. Methodology: The present research in terms of goal is a More

Purpose: The purpose of this paper is to examine the effect of internal marketing, organizational commitment, organizational citizenship behaviors on Services organizations' performance and market orientation. Methodology: The present research in terms of goal is an applied type and in terms of gathering information is a causal one. In this research, in order to father information a field research method and a standardized questionnaire were used. The statistical population is the employees working at Refah Bank in city of Arak and the citizens (customers) using the services provided by this bank. In order to conduct the research, two sample sizes (personnel and customers) of 150 questionnaires were used. The reliability of the questionnaire was proved through Cronbach alpha and the reliability of the questionnaire was proved by some of the experts of the statistical population and marketing tutors. In order to process data, Lisrel software was used.  Findings: The research results indicate that the internal marketing is featured to have positive effects on organizational commitment, organizational citizenship behavior, market-orientation and organizational performance. Also, the organizational commitment has positive effect on the organizational citizenship behavior.   Manuscript profile

Open Access Article

340 - The Effect of Market Orientation and Entrepreneurship Orientation on Innovation: the Case of Auto Parts Manufacturers
K. Tajeddini A. R. Maatoofi A. Riahi N. Behnampour

Continuous environmental changes threaten the maintenance of organizations. Thus, in order to survive, any enterprise needs an appropriate strategic approach that can take advantage of the environmental opportunity. Although marketing and strategic manage More

Continuous environmental changes threaten the maintenance of organizations. Thus, in order to survive, any enterprise needs an appropriate strategic approach that can take advantage of the environmental opportunity. Although marketing and strategic management researchers have shown the relationship between marketing and entrepreneurship in the organizational operation of different companies, the effect of such variables on the innovation of products are considered less in Iran’s business enterprises. Considering the importance of market and entrepreneurship orientation approaches for maintenance of organizations and confrontation with competitors, the present research, using data obtained from enterprises producing auto parts in Tehran province, plans to investigate the effect of such variables on the innovation of new products. Result of current research show that although support of managers is significant for innovation of the product in entrepreneurship and market orientation enterprises, the existence of difference in other variables such as the quality of the product, marketing synergy. and expertise in supplying the new product to the market is not significant between the aforementioned enterprises. The research findings, in addition to having relationship with the existent literature in the investigated area, will provide managers with appropriate information for adoption of a strategic balanced approach. Manuscript profile

Open Access Article

341 - The Priority of Effective Factors on Customer's Loyalty with Using of ECSI Model
M. Haghighi Kaffash M. Akbari

In This Competitive world a dominant position in the market and offering products with superior quality are factors that help producers in establishing a durable competitive advantage. Customer loyalty isn’t a privilege but it's a score that should be achieved. Th More

In This Competitive world a dominant position in the market and offering products with superior quality are factors that help producers in establishing a durable competitive advantage. Customer loyalty isn’t a privilege but it's a score that should be achieved. The main purpose of this present paper was to identify the effective factors on customer loyalty of Shirin -Asal Company. This research used “European Customer Satisfaction Index “ through focusing on  three factors of  "Customer satisfaction", "perceive image from company" and "software perceive quality" which  are effective in gaining customers’ loyalty. In this research 420 questionnaires were distributed among products consumers of company in Tehran randomly and 385 completed questionnaires were collected.  The statistic analysis the study findings  indicated that at 95% confidence level, all the factors  identified on the two main indexes of consumers loyalty (Frequency of  purchase and Introduction the products to others) of Shirin- Asal company products were effective. Manuscript profile

Open Access Article

342 - The Study of Effect Marketing Strategies Alignment on Supply Chain and Organizational Performance (Case: Entekhab Industrial Group)
M. R. Dalvi Esfahani H. Gorbani M. Bagheri GalehSalimi

The purpose of this study is to evaluate the effect of marketing strategies alignment on supply chain and organizational performance in the Entekhab industrial group. The purpose of this study is functional practical and the nature and the method of it is desc More

The purpose of this study is to evaluate the effect of marketing strategies alignment on supply chain and organizational performance in the Entekhab industrial group. The purpose of this study is functional practical and the nature and the method of it is descriptive – survey and is ofcorrelation type. The population of this study includes managers at various levels in the Entakhab industrial group in 1391 and statistical sample were 159 who were selected by simple random sampling. In this study, a questionnaire was used for data collection and statistical tests were used to analyze data and test hypotheses. To confirm the Justifiability of the questionnaire, comments and advice of supervisors and some management professors was used and management software SPSS was used to assess the reliability.and, Cronbach's alpha was 0.921. In this study, SPSS and AMOS software and path analysis were used for data analysis that the results indicate that there is a significant positive relationship between marketing strategies alignment with supply chain on the performance of supply chain, also there is a significant positive relationship between the performance of supply chain with the organizational performance. Manuscript profile

Open Access Article

343 - Evaluation of the Effective Factors on Relational Marketing in Mature Buyer – seller Relationships in Bahman Diesel Company
S. K. Nourbakhsh L. Pashang

The purpose of this research is the evaluation of the effective factors on Relational Marketing in Mature Buyer - Seller Relationships. In this research, Marketing Strategies are evaluated from two different points of view. The first view is marketing mix management (tr More

The purpose of this research is the evaluation of the effective factors on Relational Marketing in Mature Buyer - Seller Relationships. In this research, Marketing Strategies are evaluated from two different points of view. The first view is marketing mix management (transactional marketing). Transactional marketing is defined as a short term view, which focuses just on current transactions. The second view is relational marketing which concentrates on key accounts and emphasizes on long term view. The current research base on purpose is applicable and base on method is descriptive in the kind of survey research. It has used census for selecting statistical society (sellers and key accounts) and SPSS for testing hypothesis through Regression analysis to survey the effect of the independent variable on the dependent variable. Results gained from the view of sellers show that the three factors- Seller's relational assets, Dissatisfaction, social / Personal bonds- have effect on seller – buyer's relational orientation. In the view of buyers, buyer's relational assets, and lack of innovation also affect the seller – buyer's relational orientation besides the above factors. Manuscript profile

Open Access Article

344 - Study Relationship between Usage Marketing Metrics from Innovation View and Achievement of Objective for Customer Relationship Management Based on Gartner’s Model in Isfahan Sepah Bank
M. R. Dalvi M. Kadkhodayi

The aim of this research was to investigate the relationship between marketing metrics from innovation view and achievement of objective for customer relationship management is based on Gartner's model in Isfahan’ city Sepah Bank. The theoretical framework was pro More

The aim of this research was to investigate the relationship between marketing metrics from innovation view and achievement of objective for customer relationship management is based on Gartner's model in Isfahan’ city Sepah Bank. The theoretical framework was provided based on Gartner’s model In this study was surveyed by a questionnaire includes 61 item for samples of 160 managers and assistants in Sepah bank. The main idea of this paper is whether marketing metrics from innovation view and achievement of objective for customer relationship management are related? This study method is applied research from purpose view and descriptive survey method of field research. The model was tested by using LISREL and SPSS software. The results show a direct and positive relationship between marketing metrics from innovation view and achievement of objective for customer relationship management (two sides). According the research findings are related between components of metrics Innovation (New services, New services launches, Satisfaction from new services, Revenue of new services) and customer relationship management. The value fitted indexes of the model (GFI=0.91 and AGFI=0.89) is Indicative the suitability of the model. Manuscript profile

Open Access Article

345 - Give a Pattern for Designing Marketing Information System (MkIS) in Tehran Pegah Milk Factories
H. Mehrani A. Sarafizadeh F. Hafthangi

Quick changes in marketing medium make it more and more necessary for companies to monitor the environment. In fact more competitive conditions would make it necessary for companies to obtain and process the information. To get more and correct informatio More

Quick changes in marketing medium make it more and more necessary for companies to monitor the environment. In fact more competitive conditions would make it necessary for companies to obtain and process the information. To get more and correct information about inside and outside, companies should use modern technologies and information systems. Marketing information management by technology tools is one of the main and major procedures for applying effective marketing. mar Marketing information systems (MkIS) would help managers through collecting and distribution of marketing information for better and quicker decision making and would led to improvement of efficiency inside the company. In fact MkIS is a supportive system for marketing managers while making any decision. In producing industries especially diary industries, for redundancy of information related to domestic and international markets, competitors and customers and manufactured products, senior and marketing managers need on time, comprehensive and correct information for quick and better decision making proportional to the market conditions and environmental events. As one of the objectives for MkIS is to collect such information, it is necessary for such industries to be equipped with such a comprehensive system. So, this paper is trying to give a correct pattern for designing marketing information system in Tehran Pegah Milk Factories in order to facilitate the process of decision making for senior and marketing managers of this complex. To this end recognition of major information sources, determination of required information for data collection from these sources, finding the new capabilities created in marketing decision making by applying such procedures would be the main objective in this research. Relying on theoretical basis and principals and using experts and managers’ view points in this company, the suitable conceptual model of this research work (Kotler Model) was extracted. This model would show certain parts, determination and evaluation of the required information, collection of information from domestic record of the company, marketing news, marketing researches, decision making supportive system and finally distribution of information. As the view points from relative authorities of Pegah Milk Company in the fields of commercial affairs, marketing, sales and market research are considered for drawing the final pattern for such a system, we discovered information needs and accessible sources for such information through interviews with experts in these sections. Then for testing the results and to determine the relative priorities in terms of the importance of any one, a questionnaire was designed and sent to all relative commercial, marketing, sale and market research authorities of Pegah Milk Company, consisted from such information needs, accessible sources and potentials from using marketing information system. This questionnaire was analyzed in this research as a means of data collection in this research. To analyze data the importance index was used to show the importance of any sources of information needs and statistical clustering analysis was used for their classification with the following results: Determination of the critical sources of the company including domestic and outsourcing, requirement of marketing information of the company and recognizing the potentials created in marketing decision making process for using such marketing information system. Results from the current research are given as a basis for designing the marketing information system of Tehran Pegah Milk Company. Manuscript profile

Open Access Article

346 - Scale Survey of Internal Marketing and Effect on Quality Development of Service in Afshar Hospital
S. M. Younesifar A. Sanayeei A. Shahin

Theme: With the expansion of the service economy, Organizations to acquire and maintain a sustainable competitive advantage Looking for new ways to attract and retain customers. The most important factors for achieving this goal Especially in service organizations, is Q More

Theme: With the expansion of the service economy, Organizations to acquire and maintain a sustainable competitive advantage Looking for new ways to attract and retain customers. The most important factors for achieving this goal Especially in service organizations, is Quality of Service. service quality One of the most important tools to satisfy needed  the and customer loyalty is achieved. Past research shows, Organizations to have a top quality service, Requires having employees (internal customers) enabling, Having motivated and behaviors customer-oriented. Today introduced two idea and concept Internal marketing and service quality, Important in role determining the organization's customers internal (employees) in realization quality of services is clearer than ever. Purpose: This study reviews Scale survey of internal marketingTrying to create a strategy for the implementation of  programs and  Design  strategies for  Quality  development of Service organization.   Methodology: For processing information from multiple software including SPSS 15 and Microsoft  Exel has been used. Descriptive statistics of different methods to evaluate and compare the data obtained through questionnaires  that  were  used. Inferential statistics section of  the  t-test  was used.   Findings: Six questions were examined in this study. In terms  of  job security component scores 34/2 per cent, of broad education component scores 37/08 percent, offering a reward and encouragement of component scores 37/67 percent , in terms of  information-sharing  component scores 41/91 percent, employee empowerment component scores of  31/18  percent , reducin the gap between the staff of the component scores 42/07%. Data analysis  results  show that hospitals Afshar of 100 pointsconsidered to obtain 37/35.  Result: regard relationship direct and positive Internal marketing and  satisfaction and employee commitment, the organization must through the focus on internal marketing action according to output staff and Organizational satisfaction employee. of among  measures can be enhanced internal marketing  Knowledge finding of Value Changes in View employee, Understanding of qualification Labor market, understanding internal segmentation of  special employee Based on the characters and desires, and Design strategies is for Customers.                                                                                Manuscript profile

Open Access Article

347 - A Study on the Effects of Traditional Political Marketing Tools on the Voters Behavior
B. Kheiry B. Ghasemi V. R. Mirabi P. Gholipoor Sangelaji

The increasing tendency of governments to establish democratic systems, even in the form of the word “republic”, has rendered public participation in the election process inevitable. However, the growing apathy of nations to determine their destiny throughou More

The increasing tendency of governments to establish democratic systems, even in the form of the word “republic”, has rendered public participation in the election process inevitable. However, the growing apathy of nations to determine their destiny throughout the world has caused a serious challenge for governments. Therefore, people are relied on to ensure the participation of the general public  in elections, motivating  the public in community efforts as well as  entrenching  and applying measures to seize power seats. Political marketing include those concepts that provide the tools which can be employed by policy activists. The traditional tools of political marketing division indicators and the impact indicators of voter behavior from the perspective of the political elites were examined in the present study using a questionnaire comprising 25 questions. In the research is applied in terms of objective, and descriptive-survey in terms of methodology (a field study).  Professors, PhD and Graduate students of faculties of Management and Politics of Central Tehran Branch and Science and Research Branch of the Islamic Azad University (IAU) were chosen as the statistical community of the present study and sample size of 343 persons were selected through stratified random sampling method. Research findings indicated that the use traditional tools of political marketing have an impact on the behavior of voters as they chose a different course; these findings can practically increase people’s participation in the electoral process. Manuscript profile

Open Access Article

348 - A Study of Effects of the Media Advertising as one of the Marketing Strategies on the Buyers’ Behavior in Car Industry
F. Ghouchani Sh. Hashemnia R. Eghbal

Today advertising as one of marketing strategies has an amazing effect on consumer behavior and their choice. So it has got an important role in ascending successful sale of products in a company. Therefore researchers have tried in their works to create the possibility More

Today advertising as one of marketing strategies has an amazing effect on consumer behavior and their choice. So it has got an important role in ascending successful sale of products in a company. Therefore researchers have tried in their works to create the possibility of using this strategy by enterprising. So researcher in this research is going to identify and prioritize the all types of media advertising effective on buyer’s behaviors of cars. This research is descriptive-survey and its results are function. The gathering base of information is library study and fieldwork from Tehran citizens. Validity of the research was confirmed by pundits and the reliability of the research was calculated by the method Cronbach’s Alpha resulting 0.935. The obtained information has been analyzed by t-Student and Scheffe testes and all theories have been confirmed. The obtained results indicate the all types of advertising (audio, visual, written) can have affection on costumer behavior of car industry and also the affection of each one on buyer’s behavior has its own priority. According to the conclusions, there would be an advice to the managers that advocate each type of advertising with suitable content to the related part of market and avoid this imagination that one type of advertising may not be useful in this industry. Manuscript profile

Open Access Article

349 - Evaluation of the International Traffic Management Role in the Telecommunication Company of Iran and a Proposed Model for Optimizing Management Capabilities
B. Kafi M. Abdolkarimi

Development of telecommunications and privatization issues of the telecommunication markets has imposed a reverse pressure on international calculation rates. One of the advanced technologies responsible for this disruption in the calculation system of th More

Development of telecommunications and privatization issues of the telecommunication markets has imposed a reverse pressure on international calculation rates. One of the advanced technologies responsible for this disruption in the calculation system of the telecommunication companies is a phenomenon called Voice over Internet Protocol (VoIP). With regard to the balance deficit of the International communications in foreign currency arbitrages that amounted to $41 million, $61 million and $56 million from 2002 to 2004, TCI should adopt a long-term strategy for leaving the traditional networks to avoid huge losses in future years. This research was aimed to identify the effective factors of the above described foreign currency arbitrages' balance deficits, to measure the effect of the identified factors and to prioritize those identified factors. This research is based on eight hypotheses; specifically 1- Leadership and Senior Management Styles.2- Marketing Management Capabilities.3- Technical and Technological Management Issues.4- Human Resources Management the Vision.5- Financial Management Issues.6- Procurement Management Skills and Know-How.7- Effects of other international and State organizations' support increating the international communications foreign currency arbitragesof the Telecommunications Company of Iran.8- Significant differences in differences among the series of Managerial Factors in creating said foreign currency arbitrages balance deficit. A questionnaire was designed and prepared through implementation of a pilot study. In general, it dealt with the effects of seven managerial factors as well as 31 sub-factors, and it enjoyed the adequate reliability and validity along different phases.The data were analyzed using two parametric and non-parametric testingmethods.In general, the results confirmed 8 hypotheses at a 99 percent level of confidence, and the effective suggestions and strategies were presented on the basis of the results. These were intended to increase the foreign currency revenues of Iran International Communications of Telecommunication Company of Iran. Manuscript profile

Open Access Article

350 - Entry to New Markets with Using Influence Economical Mobile Government Services in Tourism Industry (Case Study: Kish Free Zone)
R. Radfar A. R. Poorebrahimi M. Najafi Asadollahi

Purpose Using information technology in marketing activities of organizations enable them to have effective competition in the market. Also information technology is introduced as a source of innovation in services and products which also according to its ability of m More

Purpose Using information technology in marketing activities of organizations enable them to have effective competition in the market. Also information technology is introduced as a source of innovation in services and products which also according to its ability of more data processing in less times, improve the efficiency of marketing activities and decision making process. This study aims to find the most appropriate and efficient services presentable by mobile government for tourism industry in Kish FZO. In the other words, the purpose of this study is to perform market study and review economic services presented by mobile government for tourism industry. By doing this, managers and decision makers in Kish FZO will be aware of priorities and needs of the zone in this area, and will make better decisions. Research Method Method of this research is goal-based, applied and depend on type and nature of used data and descriptive. Also most of the used data is qualitative and reached by questionnaire and interview. Statistical population of this research are managers, experts and other interested-parties of tourism industry in Kish FZO. According to undertaken surveys and reports revealed by Kish FZO Organization, at this time there are 120 active companies with 412 managers and experts in tourism industry. Findings and Managerial Implications According to comparative research of mobile services presented in the world and accommodating them with needs and facilities of Kish FZO, services in economic area were chosen and evaluated by their audiences. As a result, 14 services were listed and ranked. The most important three suggested services were receiving alarm SMS for reminding some activities, mobile services for Airplane ticket sale and mobile payment of company charges and expenses. With determining of most important and efficient economic services of mobile government, managers and decision makers in Kish FZO are more than before aware of needs and priorities of the zone and will be able to present these services in accordance of importance and priority. Research Innovation Mobile government is a rather new topic after electronic government which is debated in the world. Services, facilities and the way of using these services in different sections have been studied. In our country, proper studies about mobile government services in tourism industry have not been done yet. So this frame work is one the first studies which has been done in mobile government’s marketing and tourism industry in Iran, and Kish FZO is the first area to study.  Manuscript profile

Open Access Article

351 - Investigating the Impact of Selected Factors on Consumer Green Purchase Intention
A. Nakhaei B. Kheiry

The growing global public concern and awareness for safety and preservation of the environment has given rise to the perception that consumer purchases may be somewhat influenced by environmental issues. While green issues and social responsibility are becoming importan More

The growing global public concern and awareness for safety and preservation of the environment has given rise to the perception that consumer purchases may be somewhat influenced by environmental issues. While green issues and social responsibility are becoming important to consumers, it is necessary to understand which factors influence on purchase decisions for environmentally friendly products. Considering that purchase intention is known as a good predictor of behavior, the main objective of this study is to investigate the impact of selected factors on consumers purchase intention for green products.The data were collected on a Qazvinian sample using a structured questionnaire. A total of 400 questionnaires were completed and used for data analysis. The data were analyzed applying LISREL and SPSS software. The results reveal that consumer purchase intention for green products affected by green brands, marketing communication activities; attitude based on more marketing communication, environmental knowledge and perceived consumer effectiveness. Manuscript profile

Open Access Article

352 - Analyzing the Effect of Internet Advertising on Iran’s Industrial Market, Using Fuzzy Dematel Method and a Systemic Approach
R. Radfar A. Shahabi

Nowadays, advertising has become an inseparable part of human life. Considering the principal that says ‘as long as there is a need the advertising exists’, an industrial and civilized, or in other words, today’s society, cannot sustain without adverti More

Nowadays, advertising has become an inseparable part of human life. Considering the principal that says ‘as long as there is a need the advertising exists’, an industrial and civilized, or in other words, today’s society, cannot sustain without advertising goods and services. In order to recognize the affecting variables In the area of  internet advertising on industrial market, and to understand its relating dynamisms, Delphi method and literature of the subject is used, and Fuzzy Dematel Techniques were used to determine the effect of variables. According to results, there was a strong bilateral relationship between internet advertising and the development of the industrial market that this process can be strengthened over time as a dynamic cycle. Also industrial market development, development of online website advertising, and participation of users, has the greatest influence. Finally, a dynamic model was provided using systems dynamics modeling approach and drawings of Casual Loop Diagram(CLD) to better understand this dynamics relationship. Manuscript profile

Open Access Article

353 - Study of the Coordination between Business Level Strategies and Market Orientation in the Context of Organizational Life Cycle Stages
S. M. Baghery F. Asghary

To have a forward and movement towards development in today's changing and uncertain condition, not only should organizations expand their tangible and intangible resources and inner capabilities, but also respond more efficiently to environmental changes with more atte More

To have a forward and movement towards development in today's changing and uncertain condition, not only should organizations expand their tangible and intangible resources and inner capabilities, but also respond more efficiently to environmental changes with more attention to the environment and strengthen their position among competitors while increasing their competitive power. This study aims to investigate active companies in food industry in Mazandaran Province to determine whether different stages of organizational life cycle (introduction, growth, maturity, and decline) can affect the relationship between competitive strategies in business level and market orientation. To define the conceptual model of the study, strategic reference points including control input (low or high) and focus (internal or external) were considered. On this basis, business level strategies and different stages of life cycles were determined, and the relationship between the two has been evaluated on market orientation. In terms of practical purposes as well as research methods and data collection, the present study is among the non-experimental and descriptive research surveys, and is regarded as correlation research series. According to the results of the study, it can be concluded that there is a correlation between business-level strategies and market orientation with the stages of organizational lifecycle. Manuscript profile

Open Access Article

354 - Investigation the Role of Relationship Marketing, Experiential Marketing and Cause Marketing in Customer Loyalty
A. Sheidaei habashi A. R. Fazlzadeh M. Faryabi

Nowadays, marketing is as a key unit in any business. It isn’t covert for every one that customer is the most important assets of commercial organization, one of tools in creation of long relation with customer is; using of relationship marketing, but in More

Nowadays, marketing is as a key unit in any business. It isn’t covert for every one that customer is the most important assets of commercial organization, one of tools in creation of long relation with customer is; using of relationship marketing, but in spite of severe competition between commercial organizations; this strategy isn’t sufficient. In this research, we have been examined the effect of relationship marketing by combining of Experiential marketing and cause marketing on customer loyalty. The research is in descriptive study form; that it is done with survey measurement method.Statistical sample of research include 321 persons of west Azarbaijan province bank customers. For data analyzing we used artificial neural networks, multiple regression and Pearson correlation test. Multilayer neural networks have been trained by hyperbolic tangent function and they used by forward algorithm recognition model construct. Results showed that; in public and private banks; Experiential marketing, confidence and commitment have positive and meaningful effect on customer loyalty. By results comparison it is distinguished that neural networks are accurately than statistics traditional tests and they are reliable. Manuscript profile

Open Access Article

355 - A Comparative Study on the Relationship among Extended Market Orientation (EMO), Refined Economic Value Added (REVA) and Return on Assets (ROA)
Sh. Nayebzadeh M. Moein Aldin Z. Gheisary

The concept of marketing means that the performance of each business unit starts with recognizing its customers and their needs. Every organization is responsible for not only producing and selling products and services, but also satisfying its customers; thus observing More

The concept of marketing means that the performance of each business unit starts with recognizing its customers and their needs. Every organization is responsible for not only producing and selling products and services, but also satisfying its customers; thus observing its customers’ needs and wants empower the organization t in its indented markets. In accordance to this statement, many researchers have tried their best to introduce some methods and models to make this concept more applicable. Regarding the fact that the success of many organizations depends on creating a substantive competitive privilege and the key to make such a privilege is offering superior value for costumers; concentration on customers, competitors and the other influencing factors as a determinant culture in the organization or in the form of solitary complex consisting of purposeful activities toward market under some concepts such as market-orientation and customization in practice have been used. The current research has studied the relationship between Extended Market Orientation and business performance. Therefore, the subjects of this research project were the stock exchange companies which produced consuming products and their economic and financial data of 2004 to 2008 were available. The main variables of this research project were: Extended Market Orientation (EMO), the criteria of business financial performance (Rate of Return Assets (ROA)) and the criteria of business economic performance (Refined Economic Value Added (REVA)). In this research project, statistical inference, parametric and nonparametric statistical methods, Spearman and Kendall correlation test have been used. In this research project, the data which were required for determining the business performance criteria have been extracted from financial accounts of the organizations and the required data to evaluate the extent of market orientation in the mentioned companies have been collected by use of s standardized questionnaire used in international researches. In order to assess the market orientation, the questionnaire besides a letter from the university has been sent to each company and after repeated follow-up, 23 questionnaires were returned. After collecting the required data and using them to analyze the hypotheses, the results showed there is a significance relationship between extended market-orientation and rate of return assets while extended market orientation has no correlation with adjusted value economic added. Manuscript profile

Open Access Article

356 - A New Framework For International Branding
H. Vazifehdoust N. Zarinnegar

The purpose of this study is to empirically examine the interrelated relationship among brand orientation, brand re-positioning, brand performance and international marketing issues. Using Ho Yin Womg’s model, ten hypotheses were tested. The sample consi More

The purpose of this study is to empirically examine the interrelated relationship among brand orientation, brand re-positioning, brand performance and international marketing issues. Using Ho Yin Womg’s model, ten hypotheses were tested. The sample consisted of producers and exporters of saffron in Khorasan Razavi. Using structural equation modeling to analyze the data, only two hypotheses were accepted. The major values of this study are the establishment of the role of branding in international branding. Brand orientation has a significant impact on international branding strategy, and the marketing environment impacts brand repositioning. Manuscript profile

Open Access Article

357 - Contemporary Marketing in Iran Verification of Relationship Marketing Validity in Large Manufacturing Firms
H. Nikoomaram S. Samiee P. Jafari

This paper is cross paradigm paper: it is the first that combines the two separate broad based perspectives on paradigms into comprehensive model for researcher. Marketing researchers argued the four Ps of the marketing mix became an indisputable paradigm More

This paper is cross paradigm paper: it is the first that combines the two separate broad based perspectives on paradigms into comprehensive model for researcher. Marketing researchers argued the four Ps of the marketing mix became an indisputable paradigm in academic research, the validity of which was taken for granted (Grönroos, 1994). The 21st century, but, is bringing dramatic changes in the marketing environment that is leading to a rethinking of the marketing discipline. For example, as markets are becoming mature and customers become scarce resources, the notion of relationship marketing (RM) has increasingly become important (Day, 2000; Dwyer; Gummesson, 1999; Gronroos, 1991; Morgan and Hunt 1994; Webster, 1992). But Conditions in developing economies are qualitatively unlike those found in mature markets. This study tested the validity of the RM for a developing country like Iran. This Research conceptual framework is a consistent and comprehensive theoretical framework emerging from an inductive integration of previous literature, theories, and other pertinent information. The research seeks to test a number of theoretical propositions and to refine and supplement them as the output and as the basis for further work. The findings of the research show that we are not able to firmly state that RM for large firms of Iran enjoys higher validity. Manuscript profile

Open Access Article

358 - The Analysis Moderating Role of Job Satisfaction and Organizational Commitment in Relation between Internal Marketing and Customer Orientation Stuff (Case Study: Pharmaceutical and Food Distribution Co.)
R. Rostami P. Akbari A. Veismoradi A. Mohammadi Najaf Abadi

Nowadays try to take leading companies, that increase their profitability through the satisfy important factors for customers in the best way possible. This point, the most key base of success them is on base customer orientation strategy. But many of these companies ar More

Nowadays try to take leading companies, that increase their profitability through the satisfy important factors for customers in the best way possible. This point, the most key base of success them is on base customer orientation strategy. But many of these companies are Neglect In satisfaction of their employees as internal customers. Because today with the introducing the internal marketing concept, Importance of an organization's internal customers (employees) is brighter than before in success of marketing programs external. The main purpose of this study is Analysis Moderating Role of Job Satisfaction and Organizational Commitment in Relation between Internal marketing and Customer Orientation in Pharmaceutical and Food Distribution Co. of west Country. The statistical population of this study is 1100 Marketers and marketing managers in the food and pharmaceutical distribution companies. In order to determine sample size of Cochran formula used and 285 People selected as sample members by random sampling method for the first half of 2013. This study is descriptive – survey and correlation in term of methodology. The Rastegar Mohammadi Internal marketing (13 items), Organizational Commitment (7 items) and Customer Orientation (8 items) questionnaires (2012), Smith et al Job Satisfaction questionnaire (1969) was used to gather data. Validity (content, convergent, divergent) and reliability (factor loading, composite reliability, cronbach's alpha) of questionnaire indicate that measuring instruments have good reliability and validity. The results of test hypotheses by SMART-PLS software and using t-test statistics and path coefficients (β) indicate that Internal marketing have strong influence, direct and significant on Job Satisfaction, but Internal marketing have average influence, direct, indirect and significant on Organizational Commitment and Customer Orientation; the continued results indicate that Job Satisfaction have average influence, direct and significant on Organizational Commitment, but Job Satisfaction have average influence, direct, indirect and significant on Customer Orientation; Ultimately Organizational Commitment have average influence, direct and significant on Customer Orientation; As a result, Job Satisfaction and Organizational Commitment can as a moderator role, between Internal marketing and Customer Orientation. Manuscript profile

Open Access Article

359 - The Impact of Electronic Marketing in Tehran Stock Exchange Companies
H. R. Saeedniya A. H. Mirzamohammadi

Recently, Information Technology has opened new windows in marketing of business in front of corporations and economic Institutions. Pursuant to using Internet marketing, Companies can produce actively, reduce costs and speed up the development of marketi More

Recently, Information Technology has opened new windows in marketing of business in front of corporations and economic Institutions. Pursuant to using Internet marketing, Companies can produce actively, reduce costs and speed up the development of marketing and advertising effectiveness. Recently, development and growth in utilizing Internet in corporations has led to sales enhancement and costs reduction in their activities. Regarding to significance of this feature, Tehran Stock exchange listed companies will be examined in aspect of using internet in marketing of their productions and services. Overall, the effectiveness of using magic of Internet in costs, sales volume and finally benefits has been discussed. Results suggest that Electronic Marketing has led to sales and operating costs increment. But, the increment of sales offsets the increase in operating costs. It has been embodied in benefit growth. Manuscript profile

Open Access Article

360 - A study of Matching between Marketing Problem Solving Modes and Marketing Management Support Systems in Systems Used by Auto Parts Manufacturers
R. Baradaran Kazemzadeh M. Kiaeepour

Globalization and the pace of technological improvements are making rapid changes in the markets. To be successful in challenging markets of the future, timely and conscious reactions are required. Nonetheless, most companies prefer to allocate their capitals to activit More

Globalization and the pace of technological improvements are making rapid changes in the markets. To be successful in challenging markets of the future, timely and conscious reactions are required. Nonetheless, most companies prefer to allocate their capitals to activities other than marketing. Information systems are used limitedly for this purpose compared with what happens in this regard for other purposes and even when these systems are developed, they lack sufficient effectiveness. And also past studies have always been more focused on systems design and development than on systems effectiveness and efficiency. Hence, this study assesses the degree of matching exists among marketing support systems and problem solving modes because this is a factor that has a great share in increasing systems effectiveness. In this research, some of the marketing systems used by auto parts manufacturers are studied through questionnaires and on the basis of the study findings, reasoning method was proved to be the one that is most useful for solving marketing problems and was backed more by used systems. And also, the matching among problem solving modes and support systems was revealed to be 0.38. Hence, marketing systems used by parts manufacturers are intensively inconsistent with problem solving modes and this inconsistency will sure decrease the effectiveness of these systems in the long run. So, it seems that attention should be paid to the degree of matching exists between support system and problem solving modes and this should be taken into account at the time of designing such systems.   Manuscript profile

Open Access Article

361 - Comparing Market Orientation in Parivate and Governmental Banks and its Effect on Bank Service Quality (Case Study: Yazd City)
Sh. Nayebzadeh

The main purpose of this research is Investigation market orientation in private and government banks and its effect on customer perception of perceived service quality; According to this goal private and government banks in Yazd have studied as statistical society. The More

The main purpose of this research is Investigation market orientation in private and government banks and its effect on customer perception of perceived service quality; According to this goal private and government banks in Yazd have studied as statistical society. The present research method is correlation and applied research. Data analysis was done by using test t, a Wilcoxon rank test to compare means, Mann-Whitney test, Kruskal-Wallis test and Friedman's rank test and Pierson correlation test. The results of this investigation showed that there aren’t significance differences between market orientation extent in private and government banks, and between market orientation customer’s perceptions of bank's service quality significance linear relationship was not considered.   Manuscript profile

Open Access Article

362 - Feasibility study of applying forgery and its provisions on new contracts
farzaneh ahmadi Alireza Amini saydmohamadreza ayati

Reward is one of the legitimate contracts in the school of Islamic Jurisprudential that can be used as a basis for contracts in today's process. An analysis of the truth of Reward and its judgements suggests that new contracts in the field of services and supervising th More

Reward is one of the legitimate contracts in the school of Islamic Jurisprudential that can be used as a basis for contracts in today's process. An analysis of the truth of Reward and its judgements suggests that new contracts in the field of services and supervising the actions and work of individuals, which are called anonymous contracts, can be interpreted as contracts of Reward. In this regard, the generalization of the judgement of Reward on emerging contracts is based on the characteristics that have been proposed by the jurists for Reward, and we can briefly mention some of them: Non-conditionality of knowledge to action and exchange, non-conditionality of determining the agent, non-contradiction of Reward with negation of negligence and also belonging of Reward to action and omission, possibility of coming together term and action, possibility of belonging of Reward to any kind of action and benefit, including commercial, industrial and service, etc. In this paper, among the new contracts in progress, four contracts were addressed that have received less attention in other researches, which are network marketing, oil contracts, CODE-SHARING and medical contracts. The result of the adaptations indicted that contracts can be concluded in the form of Reward contracts. Manuscript profile

Open Access Article

363 - Contract for Production in the Securities Market
Seyed Mohammad Reza Ayati Ali Ale Boye

Contract of Istesna’ is not new a contract. It has been longdiscussed by great juristic scholars dealing with its rulings. SheykhTusi in Al-Khelaf and Al-Mabsoot, Shafe’ei in Al-Umm andSarakhsi in Al-mabsoot have discussed about Istesna’ and it’s More

Contract of Istesna’ is not new a contract. It has been longdiscussed by great juristic scholars dealing with its rulings. SheykhTusi in Al-Khelaf and Al-Mabsoot, Shafe’ei in Al-Umm andSarakhsi in Al-mabsoot have discussed about Istesna’ and it’s licitor illicit position, although in the past its applications were limitedto instances such as orders for making boots, shoes and iron, zinc orwood utensils.In this paper, after explaining the meaning of Istesna’, this contracthas been recognized as an independent one. Then, after introducingIstesna’ securities, jurisprudential and legal issues on the matter andon the relations in trading stock, bonds and institutions in relationwith issues of contract of Istesna’ and jurisprudence of selling havebeen studied. It has been tried to suggest solutions for challenges inthe relevant field. Manuscript profile

Open Access Article

364 - Jurisprudential Investigation on Forward and Futures Contracts
Ehsan Aliakbari Baboukani Vahid Moqadam Reza Abbaspour

One of the main concerns of investors in the capital market entry, is the fear of unpredictable increase or decrease of prices. In this situation, the new financial instruments such as futures contracts because of its effective role in risk management and risk control c More

One of the main concerns of investors in the capital market entry, is the fear of unpredictable increase or decrease of prices. In this situation, the new financial instruments such as futures contracts because of its effective role in risk management and risk control can be useful in reducing these concerns. So it will increase the efficiency of capital markets. The writers in this paper want to explain the forward and futures contracts and its legal nature, then attempt to check its compliance with Islamic contracts and legal norms. And then, the Jurisprudential verdict of the forward and futures contracts, in the primary and secondary markets and alternative solutions is expressed. It seems that the best way to correct forward and futures contracts is the conciliation contract. Using of this contract has no problem in primary and secondary markets because it is an independence contract and is not merely for settlement of disputes and quarrels and is applicable in all situations. Manuscript profile

Open Access Article

365 - Legal Analysis of Futures Contracts in Energy Exchange
Alireza Mashhadizadeh

Recently financial instruments designed and produced to oil market. The main objective of designing these instruments is to improve portfolio risk management and also increasing efficiency of capital markets for making more efficient the Stock Exchange Which the financi More

Recently financial instruments designed and produced to oil market. The main objective of designing these instruments is to improve portfolio risk management and also increasing efficiency of capital markets for making more efficient the Stock Exchange Which the financial instruments called Derivatives. It is require to issue different securities with diverse risk and return. Issuing new securities it must be considered that dealing such securities should not be in conflict with Islamic regulations. In this article, content and mechanism of dealing Options, Futures contracts discussed first and answering to some criticisms raised in respect of this kind of transaction being such transactions as Ghrry Sale, being such transactions as a kali be kali (as named in Islamic Law) and being such transactions non-recognition of the sale right the Sale  may  be noted as this article s result.   Manuscript profile

Open Access Article

366 - Designing A Dynamic Model of Iranian Financial Markets Using System Dynamics
Masoumeh Mirzaie Nejad Limoie reza radfar mir feyz fallah kiamars fathi

10.30495/jma.2022.19749

Examination of macro indicators and the level of economic development shows the inefficiency of financial markets. A limited portion of GDP is devoted to investing in the production of goods and services, and a significant portion of it is absorbed in speculative activi More

Examination of macro indicators and the level of economic development shows the inefficiency of financial markets. A limited portion of GDP is devoted to investing in the production of goods and services, and a significant portion of it is absorbed in speculative activities in unproductive financial markets. The present study has modeled the performance of financial markets using system dynamics. For this purpose, first using the financial markets data of gold, land and construction, capital market, bank deposits, market dynamics and financial consequences of investing in markets were examined. The financial markets dynamics model was designed and after model validation, simulation was performed on a ten-year horizon (1408-1398). According to the behavior of variables and model sensitivity analysis, financial market development policies including "capital market development", "liquidity reduction monetary policy", "land and building market organization" and "gold market organization" are identified and identified separately. The model was applied and the results of comparison and behavior were analyzed. According to the model findings, hybrid policies have been presented as the best policies for the development of productive financial markets based on the dynamics of Iran's financial markets. Manuscript profile

Open Access Article

367 - A review of information content between difference definite tax and declaration tax
احمد مدرس حمید زارعیان برجی

Among the topics which have been neglected or paid less attention in our country, is theconsideration of relative information resulted from the difference between the expressive anddefinite taxes of the companies. This research intends to investigate the scale of correl More

Among the topics which have been neglected or paid less attention in our country, is theconsideration of relative information resulted from the difference between the expressive anddefinite taxes of the companies. This research intends to investigate the scale of correlation ofthe difference related to expressive and definite tax of the companies and the value of thestock market and the output of the stocks. Also in this research the scale of correlation of thedifference related to expressive and definite tax of the companies with the low earning qualityand the value of its stock market are going to be examined. The research results show thatthere is not a significantly relation in this regard. Also in the companies with the low earningquality, the reason of difference related to expressive and definite tax does not play animportant role in the judgment of the companies’ work.The reason which can be mentioned for this lack of impression on the value of the stockmarket is that between the expressive interest by the tax clients and the income inclusive taxdesignated by tax foundation Manuscript profile

Open Access Article

368 - The relationship between Product Market Competition and Earnings Management: Evidence from Discretionary Accruals
Jamal Bahri Sales Asgar Pakmaram Ghodrat Ghaderi

Competition mechanized infrastructure as a company is that the company's ability to create any shocks cost to customers, reduce volatility of cash flows and thus reducing the need to manipulate earnings. The present experimental study is based on previous studies Laksma More

Competition mechanized infrastructure as a company is that the company's ability to create any shocks cost to customers, reduce volatility of cash flows and thus reducing the need to manipulate earnings. The present experimental study is based on previous studies Laksmana and colleagues (2014), Lerner indices, Lerner adjusted and Herfindahl Hirschmn with the accruals earnings management (management accounting profit) evaluate. The study population consisted of listed companies in Tehran Stock Exchange from 2007 to 2014 and study data consisted of 816 years of the company. The method of Solidarity and test hypotheses, multivariate linear regression. The results showed that the index of product market competition (Lerner index) and third (Lerner adjusted index) had a significant relationship with management accounting profit. Also, the Herfindahl Hirschmn index significant relationship was observed with earnings management through accruals Manuscript profile

Open Access Article

369 - Investigating the impact of quality management standards on profitability indicators of Tehran Stock Exchange
razieh hashemian Hamidreza Vakili fard Mohsen Hamidian

10.30495/jma.2023.22410

The aim of this research is experimentally test the role of compliance with international business standards in improving business processes and company performance, based on the theory of quality management. Does the higher competitiveness and efficiency of the company More

The aim of this research is experimentally test the role of compliance with international business standards in improving business processes and company performance, based on the theory of quality management. Does the higher competitiveness and efficiency of the company have an effect or not? The statistical population of the current research is the Tehran Stock Exchange. Through screening, 167 companies selected as the research sample (1670 years-companies). The test of the hypotheses of the research has been done using the multiple linear regression method using the least squares method. The results of the experimental test of the research show that. The independent variable of compliance with international business standards has a direct and significant effect on the market value, the company's competitiveness and the company's efficiency. According to this research, it can be concluded that the financial behavior of companies active in the Iranian stock market is influenced by compliance with international business standards in the field of quality management, and the above standards (environmental standards, quality of services and products, human resources, energy, social activities, customer satisfaction) in Iran have the necessary effectiveness and efficiency and lead to the improvement of financial performance, value creation and efficiency of companies. Manuscript profile

Open Access Article

370 - The Effect of Relationship marketing on Firm-Investor Financial Performance in the Tehran stock Exchange Market
Manijeh Haghighinasab Mohammadreza Rostami Farzaneh Khobbakht Nazanin Hakimifar

Many studies generally have represented the positive effects of investor relationship management on stock market value creation. The purpose of investor relations is gaining support and understanding via mutual benefit created between stockholders and organization that More

Many studies generally have represented the positive effects of investor relationship management on stock market value creation. The purpose of investor relations is gaining support and understanding via mutual benefit created between stockholders and organization that leads to an interactive and two-way collaboration relationship. Successful companies utilize the relationship marketing management with investors and stockholders as one of the strategies for utilizing sustainable competitive advantage in today's business world. This is the world in which maintaining the current stockholders to reach the goals is essential. In this study relation between active firms in Tehran Stock Exchange Market and its stockholders have been investigated based on the relationship marketing philosophy. In the next step, we have examined the effect of IR management on financial outcomes in the stock. We have adapted a framework proposed by Hofman and his teammate in 2010. A sample with some criteria extracted from The Tehran Stock Exchange database from 2011 to 2015. Multivariate linear regression model we are used within this research for hypothesis testing the cross-sectional data and compound method. The main dimensions in the model are investor relations, relationship marketing, relationship orientation, relationship evaluation, trust, commitment, liquidity stock return and cost of equity capital. Research findings show that there is a positive and meaningful relationship between liquidity and all dimensions of relationship marketing except for relationship evaluation. There is a positive and meaningful relationship between stock return and all dimensions of relationship marketing except for commitment. A positive and meaningful relationship was obtained for relation between reciprocity and cost of equity capital. No evidence was found and theories was not approved for meaningful effect of relationship orientation, relationship evaluation, commitment and trust on the cost of equity capital. As a final conclusion, due to importance of liquidity and stock return in this emerging market, it is beneficial for active companies to pursue dimensions of relationship marketing to manage their relation with the investors with quality. Manuscript profile

Open Access Article

371 - The Effect of Investment in the Staff Training on Financial Indexes, Non-Financial Performance and Market Value of Equity
Mostafa Kalavi farzaneh hidarpour

The main purpose of the current paper is to investigate the effect of investment in staff training on the financial indexes, non-financial performance and market value of equity. The present paper is applied and descriptive pertaining to correlation-survey research.For More

The main purpose of the current paper is to investigate the effect of investment in staff training on the financial indexes, non-financial performance and market value of equity. The present paper is applied and descriptive pertaining to correlation-survey research.For this purpose, the related data of the accepted companies in Tehran stock exchange was utilized from the temporal periods of 2010 to 2015. Analysis of research data has been made at two levels of inferential and descriptive statistics. To test the hypotheses, analysis of panel data and regression analysis was applied. Research findings indicate that there is a significant and positive relationship between investment in staff training and future sale(revenue), financial and non-financial performance and market value of equity, whereas there is no significant relationship between investment in staff training and current sale(revenue). Manuscript profile

Open Access Article

372 - The relationship between the effects of implementation of EFQM and Market Value Added(MVA) of Accepted Companies in the Exchange
Ahmad Yaghoobnezhad Sephora Ahmadi

Few years the use of excellence models organization or ascendancy business as a steady tools that evaluate success rate of organizations is common in Iran. The main problem is whether the application of these models, including European quality management to create value More

Few years the use of excellence models organization or ascendancy business as a steady tools that evaluate success rate of organizations is common in Iran. The main problem is whether the application of these models, including European quality management to create value in organizations is. To answer this question, the relationship between market value added(MVA)and advantage of organizations after the run of EFQM and to periodic auditing, is being studied.  For this reason financial lists of 14 companies were being during the year 1999 to 2007. After gathering information, the three variables, return income and return on investment and return on selling were evaluated along with the operating factor. The results shew the existancye of a linear relation between MVA, EFQM and RI. Also Regression Modeling on the basis of the main variable of the problem explain 32% of changes made in the Market Value Added on the basis of the achieved score in evaluating the performance of National Productivity Organisation. The 32% determining coefficient show this fact that one third part of the changes made in Market Value Added can be represent by this variable. Manuscript profile

Open Access Article

373 - LDF, QDF & ANN-GA based models for stock market surveillance in Tehran's Stock Exchange
M. Hossein Poustfroush Alireza Naser Sadrabadi Mahmood Moeinaddin

In this study, Discriminant Analysis (DA) model and the hybrid model of Genetic Algorithm based on Artificial Neural Network (ANN-GA) are used to estimate manipulation of stock prices in Tehran Stock Exchange. In this study, first by using screening data method, a sampl More

In this study, Discriminant Analysis (DA) model and the hybrid model of Genetic Algorithm based on Artificial Neural Network (ANN-GA) are used to estimate manipulation of stock prices in Tehran Stock Exchange. In this study, first by using screening data method, a sample of 345 companies listed in Tehran Stock Exchange were selected and then information about the 'TEDPIX' index, closing price, volatility of closing price and trading volume in the timeframe years 1387 to 1391 were collected. Afterwards the selected companies categorized into manipulated and non-manipulated groups by using duration dependence test, skewness & kurtosis test and run test. Then with scrutiny of the trend of Tedpix's chart and volume chart of the manipulated group, Start of price manipulation is determined. In next step by using Linear Discriminant Function (LDF), Quadratic Discriminant Function (QDF) and Genetic Algorithm based Artificial Neural Network and by using closing price, volatility of closing price and trading volume variables and also using information in range one year before starting manipulation group and in range four years for non-manipulation group, designed models for forecasting manipulation. At the end, the prediction ability of the models was examined. According to the results, the prediction ability of QDF model compared to the LDF model and ANN model is better. Manuscript profile

Open Access Article

374 - Investigating the Relation between Market Value Added (MVA) To Earning Ratio with Economic Value Added (EVA) To Earning Ratio (Tehran Stock Exchange)
قدرت اله طالب نیا اسماعیل شجاع

Optimal Performance resulted in increase of company value and ultimatelyincrease wealth Of shareholders .The main challenge of managing trade institutions iscreating Value for institutions in particular and wealth crating for shareholders inparticular. Today economic va More

Optimal Performance resulted in increase of company value and ultimatelyincrease wealth Of shareholders .The main challenge of managing trade institutions iscreating Value for institutions in particular and wealth crating for shareholders inparticular. Today economic value added is considered as the highest index fromwealth for shareholders. This index has a close relation ship with market value addedas external index of wealth creation. This research is a comparative reviewbetween relative market value added (MVA) favor accounting profit and economicvalue added in favor of accounting in companies accepted at Tehran stock BondBourse from the year 1382 until 1386 . So that on this basis one can haveaccess to internal performance assessment criteria ,a representative market value thatis considered achieved. Statistical methods This study , along with linear regressiontogether with determination ratio and E views software is used to test hypotheses.The results show a positive relationship-though a weak one- as variable Dependent to(EVA/Earning) as independent variable in all companies under study regardless totheir industry . There for in accepted companies in Tehran Stock Bond Bourse(EVA/Earning) as an internal performance alone can not measure criteria , predictvalues market . In the Group companies and industries being reviewed exceptpharmaceutical and automobile manuactur- ing industries which showed ameaningful relationship between variables, in other remaining industries there wasno significant relationship between variables . Manuscript profile

Open Access Article

375 - The Effect of Value-Based Management on the Market Performance of Companies Listed on the Tehran Stock Exchange
nemat rostami mazouei zahra shircavand

10.30495/jma.2022.19752

Purpose: During the last few decades, various studies have investigated the performance implications of value-based management. While many studies indicate that firms that implement a value-based metric within their control and reporting systems can outperform their pee More

Purpose: During the last few decades, various studies have investigated the performance implications of value-based management. While many studies indicate that firms that implement a value-based metric within their control and reporting systems can outperform their peers who opt against implementing such a metric. In this regard, the present study examines the impact of value-based management on the market performance of companies listed on the Tehran Stock Exchange to assess the accuracy of this claim in the Iranian stock market as a developing country.Method: In order to measure the company's market performance, two criteria of stock market value and abnormal cumulative stock returns in the period of 1 day before and after the publication of financial statements were used. Also, in order to measure value-based management, the difference between the rate of return on investment and the rate of cost of capital was used to include the main feature of value-based management in measuring it. The research method was descriptive-correlational and the statistical population of the study included all companies listed on the Tehran Stock Exchange during the period 2014 to 2020 that 154 companies were analyzed as the final sample. Research data were extracted using Rahavard Novin software and through the annual financial statements of companies and were analyzed using panel data regression.Findings:The results of fitting the research models showed that value-based management had a direct and significant effect on the value of the company's stock market, while its effect on the company's accumulated abnormal returns was obtained in the opposite and significant direction.Conclusion: According to these results, it seems that value-based management in the view of shareholders has been less important than other factors and financial characteristics of the company. Manuscript profile

Open Access Article

376 - Investigation of the accounting conservatism effect on decision usefulness
Hashem Nikoomaram Hamidreaza Vakilifard Roohallah Dehghan Banadaki

This study analyzes the impact of accounting conservatism on decision usefulness.The hypothesis of the study were tested by making use of the mixed data of thecorporations accepted into the Securities Market from years 1381 to 1386. Thefindings of the study show that ac More

This study analyzes the impact of accounting conservatism on decision usefulness.The hypothesis of the study were tested by making use of the mixed data of thecorporations accepted into the Securities Market from years 1381 to 1386. Thefindings of the study show that accounting conservatism has no decision usefulness inthe Iranian Securities Market. In other words, against the given theory in the sharedconceptual framework, there were not observed any relations between conservatismand decision usefulness in Iran. It is possible that this issue is affected by theinefficiency of the Iranian market, which is dependent on some information other thanthe accounting and financial information, and is less affected by the financial andaccounting information. Manuscript profile

Open Access Article

377 - The Effect of Accounting Conservatism On Reducing Stock Price Crash Risk
جواد مرادی هاشم ولی پور مرجان قلمی

The purpose of this research is to examine the effect of accounting conservatism onreducing stock price crash risk in Tehran Stock Exchange (TSE). The time period ofthis research is from 1380 through 1387 and the sample consists of 90 companieswhich listed in TSE over t More

The purpose of this research is to examine the effect of accounting conservatism onreducing stock price crash risk in Tehran Stock Exchange (TSE). The time period ofthis research is from 1380 through 1387 and the sample consists of 90 companieswhich listed in TSE over this time period. The findings show that there is a reserverelation between existence of stock price crash event and accounting conservatismover the research period. In other words, the findings suggest that accountingconservatism has a positive effect on reducing stock price crash. The results suggestthe relation between conservatism and stock price crash event in companies with highinformation asymmetry isn’t significant, too. These empirical evidences show thatinformation asymmetry isn’t able to increase the effect of conservatism in reducingstock price crash. Manuscript profile

Open Access Article

378 - The relationship of levels and components of reported earning to predict the value of the Company
دکتر هاشم ولی پور وهاب رستمی علیرضا شهابی

Net income and its components in the profit and loss account are presented, theprimary measure of financial performance is assessed which is very attractive forusers. So it seams essential that should review this attraction leads to an increase invalue for a company or More

Net income and its components in the profit and loss account are presented, theprimary measure of financial performance is assessed which is very attractive forusers. So it seams essential that should review this attraction leads to an increase invalue for a company or not? Study for examining this issue is needed communitysurvey companies listed in Tehran stock exchange, based on condition intended toselect the sample, 49 companies during 1378, was acted. To gather information from alibrary method is used. Also for data analysis used regression.Research findings suggest indicates that the levels and components of the incomestatement information in connection with determining the value of the company areconsidered other. Result provider indicates that contact surfaces ad components forprofit and loss ratio of market value to book value is higher than Q Tobin. Manuscript profile

Open Access Article

379 - The Effect of Product Market Competition on Tax Compliance of Listed Companies in Tehran Stock Exchange
Alireza Ma’toufi Faezeh Dehghanian

Competition in product market is very likely the most powerful force leading economy of the world toward efficiency in the world which can impact behavior of lack of financial compliance. The aim of this study was to evaluate product market competition on tax compliance More

Competition in product market is very likely the most powerful force leading economy of the world toward efficiency in the world which can impact behavior of lack of financial compliance. The aim of this study was to evaluate product market competition on tax compliance of companies listed on Tehran Stock Exchange. In this research product market competition is used as the independent variable and tax compliance which is used as the dependent variable. The research in was conducted on the Stock Exchange companies during 2011-2016. The logistic regression model and regression analysis were used to analyze the data. The results showed a significant negative correlation between product market competition and tax compliance. Manuscript profile

Open Access Article

380 - The Relationship between Exposing Business Model to Corporate Stock Market Value
Gholamreza Kurdestani Hossein Rastgouian

The purpose of this research is to investigate the relationship between disclosure of business model and market value of the company based on the components of business model over the period of 2009- 2018. for this purpose, the data of 140 accepted companies in tehran s More

The purpose of this research is to investigate the relationship between disclosure of business model and market value of the company based on the components of business model over the period of 2009- 2018. for this purpose, the data of 140 accepted companies in tehran stock exchange have been selected and tested.to measure the disclosure of business model from a checklist with five dimensions: company nature, strategy and objectives, resources and risks and relationships with relevant persons, outcomes and perspectives, firm performance, which is the were collected through the financial statements and reports of the corporate board of directors. in this study,we tried to enhance financial reporting by reporting business model and to provide adequate accountability from the management and finance sectors and in addition to the combination of two accounting disciplines and industrial management of other types of innovation results show that in total , disclosure of business model has no positive effect on stock market value. Manuscript profile

Open Access Article

381 - Investigation the Pistachio Marketing Township, Iran
S. M. Mirdamadi F. Lashgarara S. Mirzaei

Manuscript profile

Open Access Article

382 - Price Transmission Mechanism in the Iranian Rice Market
F. Jezghani R. Moghaddasi S. Yazdani A. Mohamadinejad

Manuscript profile

Open Access Article

383 - A Model for the Wheat Market in Iran
L. Yazdanshenas R. Moghadasi S. Yazdani

Manuscript profile

Open Access Article

384 - Economic valuation of damages to residual trees due to logging operations in Chafroud ‎Forests of Guilan province
Farshad Keivan Behjou Zeynab Pour-Gholi

The aim of this research was the introducing a method to convert technical data of logging operation damages to economic value to express the investment for improving logging operation. This study was carried out in parcels 228, 231 and 232 in Chafroud Shanderman waters More

The aim of this research was the introducing a method to convert technical data of logging operation damages to economic value to express the investment for improving logging operation. This study was carried out in parcels 228, 231 and 232 in Chafroud Shanderman watershed- Guilan. After selecting the sample trees, the condition and quality of residual trees after felling and skidding were investigated. The technical data to be converted and then were the economic value (Rials) using opportunity missed and replacement cost methods. The market value of different wooden products was used to measure the value per cubic meter of extracted wood in the Caspian forests of Iran. After that, felling and skidding average cost per cubic meter was subtracted from wood value. The results indicated that selective cutting can damage the residual trees to value of 947385000 Rials (6072981Rials/ha) due to the forest logging operations. Therefore, the current logging operations also need to be accompanied with careful monitoring by operation personnel and investigated the site status after the logging operations. Manuscript profile

Open Access Article

385 - Identification of practical solutions to exploit the interactive marketing based on virtual space in the health tourism
Aref Khoshandam Mohammad reza Rostami

10.30495/jcm.2022.60994.1529

This research aims to provide solutions for the success of interactive marketing in virtual space in the field of health tourism, to achieve this goal, it is necessary to identify factors affecting success in interactive marketing and prioritize Solutions are provided, More

This research aims to provide solutions for the success of interactive marketing in virtual space in the field of health tourism, to achieve this goal, it is necessary to identify factors affecting success in interactive marketing and prioritize Solutions are provided, The interaction of relations in this space can be considered a competitive advantage. This research is considered as applied and in terms of exploratory type. For identification and ranking of factors, 16 of the activists of the health tourism and professors of familiar university are used to marketing affairs. The sampling method in targeted current research and data collection tools were in the identification phase of the factors of Delphi technique and in a quantitative stage (ranking) of couples comparisons. In this research, the AHP hierarchical technique has been used to identify the final factors of fuzzy dolph technique and for the ranking of factors and indicators. The AHP and Excel and Expert Choice software have been used. Based on the results, a total of 21 indicators were identified for interactive marketing success in virtual space, which were categorized in the form of five general factors. Based on the findings of the research, management factors, content quality, technical quality, design quality and marketing factors have been introduced in the most important factors. Continuous communication indicators, reliability of content and source, ease of interaction and speed in responding in the category of management factors. Manuscript profile

Open Access Article

386 - Augmented Reality technology application in advertising and marketing
tahere saedi raha kharazi azar afsaneh mozafari

Augmented reality technology usage in electronic public relations, is the Communication PhD Thesis of Islamic Azad University of Science and Research. In this study that is researched in survey method, the view of 140 academics and IT professionals, IT journalists and P More

Augmented reality technology usage in electronic public relations, is the Communication PhD Thesis of Islamic Azad University of Science and Research. In this study that is researched in survey method, the view of 140 academics and IT professionals, IT journalists and PR professionals is collected, and discussed in detail, about augmented reality technology applications in electronic public relations in public and private devices Augmented reality is a real phenomenon which is watched on cellphones or tablets or smart glasses that visual information, audio and video information from the computer or GPS is added to it. This technology usage has been developed recently in different activities such as public relations and advertising and entertainment industry. It is used also in media technology, medicine, industry, education, tourism, advertising and social activities Researcher has 4 hypotheses for this study: 1. Augmented Reality technology helps companies and organizations to offer their products and services better and more understandable to customers.2. Wearable stuffes such as smart glasses based on augmented reality technology are the most important applications in exhibitions.3. there is a significant relation between using of augmented reality technology in the process of advertising and branding and public relations managers awareness of the applications of this technology.4. The use of augmented reality technology attracts more teenagers and young audience and customers. All hypotheses are confirmed. Based on the present research results, it is needed to justify systems and culturing people in order to be more operational and easy to use of this technology. Manuscript profile

Open Access Article

387 - Iranian Music Marketing in The Digital Era
Mohammad Beigi Abbasali Ghaiyoomi Sousan Alaei Niloofar Solhjoo

The development of internet technology has helped to revive of music products. The purpose of this study is to find out how an internet marketing plan can aid in the growth and the development of an Iranian music production company. Our goals were to investigate the fou More

The development of internet technology has helped to revive of music products. The purpose of this study is to find out how an internet marketing plan can aid in the growth and the development of an Iranian music production company. Our goals were to investigate the four elements of System, Site, Scope, and Synergy in the context of online music marketing from the point of view of music production and distribution companies in Tehran. This is a survey-based study, using a designed questionnaire based on the 4S web-marketing mix model to collect the views of managers and experts in this field on the factors affecting the success of online marketing of music albums. The study population is the companies that produce and distribute music products in Tehran, which is currently 58 companies, and randomly we selected 160 companies to participate in this study. Results indicate that all four elements of internet marketing mix (scope, site, synergy, and system) are effective in improving the performance of Iranian music companies. Also, the results of this study indicate that from the perspective of music companies the elements of scope, synergy, site and system are the most important factors respectively. Also, all the indicators designed for each element of online music marketing are desirable or relatively favorable. The 4S internet marketing mix model has the potential to be used in the marketing of music products, and all its elements are effective for online music marketing success. Manuscript profile

Open Access Article

388 - Designing ethical marketing model in tourism industry(Shiraz)
mehrnoosh khabiri محسن رنجبر Dr.ali Akhavan Ghannadi

10.30495/jcm.2022.20122

The purpose of this study was to design an ethical marketing model in the tourism industry. The method of this research was a combination of exploratory and based on qualitative-quantitative method with qualitative priority. The statistical population in the qualitative More

The purpose of this study was to design an ethical marketing model in the tourism industry. The method of this research was a combination of exploratory and based on qualitative-quantitative method with qualitative priority. The statistical population in the qualitative section of academic elites and tourism industry in Shiraz was Delphi method with 15 people and the statistical population in the quantitative section included users of tourism services in Shiraz in 1397 where 257 people were selected based on Cochran's formula. .Qualitative results showed 12 main factors of justice; Honesty; Welfare; the freedom; Law agent; Tourist rights; Moral obligations; Social obligations ; Social Responsibility; Social accountability; Religious intentions, motives, and restrictions, from the experts' point of view, affect the ethical marketing model in the tourism industry, and the results were partially confirmed. Based on the optimal fit of the designed model, the proposed model is an efficient tool in this field. Manuscript profile

Open Access Article

389 - Design the Pattern ‘Developing Of ExportingCultural Goods’
دکتر عباس معمارنژاد زهره حسین زادگان

It seems Iranian cultural market and position ofeconomy_culture can get growth,If economic view to culture related to administrativelevels accompany with un-normal judgment of logic and scientific economicattitude.It will also get free choices to consumers.Materials&amp More

It seems Iranian cultural market and position ofeconomy_culture can get growth,If economic view to culture related to administrativelevels accompany with un-normal judgment of logic and scientific economicattitude.It will also get free choices to consumers.Materials&Methods: This research is ‘Applicable by purpose’and ‘Descriptive(correlative) by method’ with a Questionnare includes 35factors after Validity &Reliability.The sample has 77 managers, practionares and experts at Indusry ofcultural goods exporting as ‘Statistical population’.Results&Conclusion:according to the test,the findings reveal “from 1st to 7thhypotheses,there is a positive and significant relation between knowingenvironmental& competitive factors in world markets,supportive policy ofgovernment,product price,type & distribution,And amount of cultural goodsexporting.Results&Conclusion:According to Candol test,first,’supportive policy ofgovernment’, then‘knowing competitive factors in world markets’,last’product price& knowing environmental factors’ have the most effectiveness in developing ofexporting cultural goods Manuscript profile

Open Access Article

390 - Design of a Model for Cultural Marketing Management (CMM) with Cultural Development Approach (CDA)
اسحق رسولی

This paper is an effort for presenting a suitable model for cultural marketingmanagement (CMM) with cultural development approach (CDA).First, the necessity of cultural engineering and management in the globalizationand cultures ruthless competition era emphasized with More

This paper is an effort for presenting a suitable model for cultural marketingmanagement (CMM) with cultural development approach (CDA).First, the necessity of cultural engineering and management in the globalizationand cultures ruthless competition era emphasized with modern and efficient tools. Inthis regard CMM introduced as the most efficient device. At the rest of the paperincomplete approaches of cultural organizations about marketing were analyzed. Thenit was elaborated that how the marketing concept in cultural organizations developed.Furthermore it was discussed that marketing is the beginning of cultural sovereigntyon economics as considered in modern cultural discussions as cultural-shift theory.Thus, nowadays the paradigm of culture economy was changed in to a new paradigmcalled cultural economy.At the end of the paper CMM was taken synonymous with cultural demandsmanagement and different aspects of CMM clarified and a strategic CMM modelwere presented. Manuscript profile

Open Access Article

391 - Evaluate the Effect of Marketing Mix on Perceived Value, Destination Image and Loyalty of Tourists for Sustainable Tourism Development (Case Study: Astara Coastal City)
mohammad rahimi Mohammad Alizadeh

10.30495/jisds.2007.21260

The purpose of this study is to examine the relationship between marketing mix with loyalty, perceived value, perceived quality and destination image. This applied research is methodologically descriptive and field survey. The study aims at determining the effects of se More

The purpose of this study is to examine the relationship between marketing mix with loyalty, perceived value, perceived quality and destination image. This applied research is methodologically descriptive and field survey. The study aims at determining the effects of selected marketing mix of services (price, physical evidence, people, place and promotion) on perceived quality, loyalty, perceived value and destination image of tourists who visit Astara area. The target group of the study is all tourists entering the Astara city and in order to collect data the questionnaire distributed among 400 respondents. To analyze the conceptual model, linear regression has been utilized as well as enjoying SPSS software. The Cronbach's alpha value of the questionnaire is 0.788, which is greater than 0.7, therefore the reliability confirmed. The results indicate that people, prices and physical evidence have the most significant impact on perceived value, image of destination and perceived quality. Finally, there are some recommendation for managers of tourism destinations in order to value and perceived quality increasing as well as desirable image of destination. Manuscript profile

Open Access Article

392 - A historical study of the role of marketing system in Iran's social development (contemporary era)
Adel valizadeh Rashid Ahmadrash Iraj Sai Arsy

10.30495/jisds.2007.21245

A historical study of the role of marketing system in Iran's social development (contemporary era)AbstractInvestments based on development programs didn’t lead to proper results which caused to turn to new paradigms of stable and internal development patterns whic More

A historical study of the role of marketing system in Iran's social development (contemporary era)AbstractInvestments based on development programs didn’t lead to proper results which caused to turn to new paradigms of stable and internal development patterns which are so nearer to social justice. To do this, the goal is creation and blending marketing and unmark ting institutions, or in another words, reduction of the failure of marketing and unmark ting systems. In this case, institutions and institution arrangements make potential changes and capacities possible.In this regard, this paper is done based on qualitative method and due to its institutional approach analyzes Iran’s marketing system in new era’s discourses. According to research findings, we can say, in spite of infrastructural developments and Land Reforms Project in Reza shah periods and after that, traditional economical functions were destroyed for the benefits of marketing, yet there are harsh obstacles for developed marketing and closed competitions. New changes in distribution patterns have not even created new outlooks. This is true for both before and after Iran’s revolution.Key words: institutionalizing, collective action, social network relationship, marketing rationality, social development Manuscript profile

Open Access Article

393 - The Effectiveness of Social Media Marketing Model with Combined Approach (Case Study: Tehran Milk Industry Experts and Policymakers)
maryam abdoli

10.30495/jisds.2007.21292

The purpose of this study is to investigate the effectiveness of social media marketing model with a hybrid approach. The present study was conducted with a qualitative-quantitative approach. In the qualitative section, 20 experts and policy makers in the milk industry More

The purpose of this study is to investigate the effectiveness of social media marketing model with a hybrid approach. The present study was conducted with a qualitative-quantitative approach. In the qualitative section, 20 experts and policy makers in the milk industry participated in semi-structured interviews on social media marketing. In the qualitative section, 15 active experts in social media marketing participated in semi-structured interviews. After the interviews, the concepts were extracted from the interviews using Maxqda software and the relevant codes were extracted and the main themes were extracted by linking the extracted codes in the open coding step and eliminating duplicate indices and merging similar indices. Fuzzy Delphi technique was used in the quantitative section to validate the identified indices and select the final indices. Fuzzy Delphi calculations were performed with coding in Matlab environment. The results showed that the final indicators of social media marketing in the form of paradigmatic model of causal conditions, contextual conditions, social media marketing phenomenon, strategies and measures, interventionist conditions and social media marketing outcomes were presented out of 37 categories with 132 indicators. It was found that in the quantitative phase, two fuzzy Delphi rounds were eliminated in the first round (6 categories 33 indices) the second round (4 categories 28 indices), with 27 categories remaining with 72 questions. Manuscript profile

Open Access Article

394 - The Effect of Developed Social Support on Customer Satisfaction and Citizenship Behavior
karim hamdi

The emergence of the phenomenon of globalization and the explosion of information and, consequently, the growth of global trade and the development of technology and the Internet in the present situation provide rapid access to information and increased competition in t More

The emergence of the phenomenon of globalization and the explosion of information and, consequently, the growth of global trade and the development of technology and the Internet in the present situation provide rapid access to information and increased competition in the business environment. Companies are constantly forced to monitor the business environment, make decisions, and react quickly to the opportunities and threats they face. With the advent of emerging technologies (the Internet and the social media), it is imperative for businesses and customers to find ways to take advantage of the benefits of technology and branding. One of the effective ways to create a better and more accurate understanding of the behavior of research clients in brand communities. This research investigates the effect of social support on customer satisfaction and citizenship behavior in Golestan Business Group. This study is a descriptive (non-experimental) and correlation study Structural equation model is considered. Descriptive of the fact that the researcher is only in a position to examine the status quo The variables in the research domain have been studied and studied for this reason It is considered that the researcher expects to provide a causal model for explanation Relationship between research variables is to evaluate the model and extract the amount “The Effect of Social Support on Customer Satisfaction and Citizenship Behavior in online brand communities - a case study in Iran's food industry”, and AMOS software was used. The results of this study show that in a brand community of Iran's food industry, social protection includes support Information and emotional support to customer satisfaction and citizenship behavior are factors such as providing feedback to the company, introducing the company to others, and helping other clients. Manuscript profile

Open Access Article

395 - Presenting an intellectual capital development model in network marketing using confirmatory factor analysis and ISM techniques
غیاثیان Ghiasian

10.30495/jisds.2022.64659.11658

The main purpose of this study is to present an intellectual capital development model in network marketing using confirmatory factor analysis method and ISM technique. According to the general purpose of this research, this research is applied in terms of purpose and d More

The main purpose of this study is to present an intellectual capital development model in network marketing using confirmatory factor analysis method and ISM technique. According to the general purpose of this research, this research is applied in terms of purpose and descriptive data collection method - The statistical population of this study includes 6900 marketers and activists in the field of network marketing in Tehran. In this study, according to Morgan's table, 367 people were randomly selected as the sample. The tool used in this study, the standard questionnaire for measuring intellectual capital BONTIS (2004) included 37 questions and three questions related to network marketing. Due to the standard nature of this questionnaire, only formal validity is sufficient. Cronbach's alpha method was used to calculate the reliability of the questionnaire. For the questionnaire performed on a sample of 30 people, Cronbach's reliability in the intellectual capital measurement questionnaire was calculated to be (0.899).The results of the confirmatory factor analysis test show that the main components of intellectual capital in network marketing include physical capital, human capital and structural capital. In addition, the results of the structural model show the most important components affecting The development of intellectual capital in network marketing is in a favorable position in the dimension of human capital with a path coefficient of 0.89 in the first place, structural capital with a path coefficient of 0.74 in the second place and finally physical capital with a path coefficient of 0.68 in the third place. Manuscript profile

Open Access Article

396 - The role of management and strategy of market orientation and risk of listed companies on entrepreneurship and social development
Kaveh Azin far Sayyad Reza Hosseini iman dadashi reza falah

10.30495/jisds.2021.19451

Today, due to dramatic changes in the external environment, organizations are in situations that have to use different trends, including the trend of entrepreneurial activities and the market in the community based on different dimensions affect it. Therefore, in the pr More

Today, due to dramatic changes in the external environment, organizations are in situations that have to use different trends, including the trend of entrepreneurial activities and the market in the community based on different dimensions affect it. Therefore, in the present study, the role of management and market orientation strategy and risk of listed companies on entrepreneurship and social development has been investigated, based on data from 147 companies during an 8-year period between 2012 and 2019. In order to test the research hypothesis, multivariate linear regression models were used using Eviews 8 software. The present study is in the group of descriptive-post-event research in terms of applied purpose and in terms of data collection method. The findings of the first hypotheses show that the market orientation of companies has a positive and significant relationship with the systematic risk of companies, while this relationship is obtained for negative and significant non-systematic risk. The results obtained in the second hypothesis show that there is a positive and significant relationship between entrepreneurial orientation with systematic risk, unsystematic risk and abnormal returns of companies listed on the Tehran Stock Exchange. There is no relationship between market orientation and abnormal returns of companies. Manuscript profile

Open Access Article

397 - Market, Value Change and Development: Generational Differences in Business Values Among Marketers in Isfahan
hassan saghafian mansour haghighatian shapour behyan

10.30495/jisds.2007.21279

The market, as one of the main areas of economic activity in contemporary Iran, has undergone changes under the influence of global developments. Such changes have generally led to value developments that, if not properly managed, could affect the development of the cou More

The market, as one of the main areas of economic activity in contemporary Iran, has undergone changes under the influence of global developments. Such changes have generally led to value developments that, if not properly managed, could affect the development of the country in various dimensions. The present research is essentially of a developmental nature and examines value developments (generational differences in business values among Isfahan marketers), assuming development as a multidimensional phenomenon. By reviewing existing literature on generational sociology in Iran, three generations of "before revolution", "generation of revolution" and "third generation" were identified and the basis of the research was identified. The research method of this study is "survey". The statistical population of this study is all those who are active in Isfahan city. Sample size was 524 Isfahan marketers who were selected using multi-stage cluster sampling.The findings indicate that there is no difference between the generations studied in the Isfahan market in terms of business meta-values. Also, there is no difference between the generations studied by the Isfahan market in terms of the material values of the business. In addition, the results of the study indicated that generational affiliation had a significant impact on business values and this hypothesis is valid, but the impact is low. In general, it can be said that the turbulence of economic status, social and value anomaly and the shared space of generational socialization are factors that have contributed to the lack of generational differences in business values in the Isfahan market Manuscript profile

Open Access Article

398 - Provide a template to promote the sale of digital products with a social marketing approach
mehdi rouholamini yosof adib shahrbano Golipour Fereydoni

10.30495/jisds.2007.21346

The purpose this study was to provide a model to promote the sale of digital products with a social marketing approach. The statistical population of the research in the qualitative section included (elites and faculty members in the field of management and marketing) t More

The purpose this study was to provide a model to promote the sale of digital products with a social marketing approach. The statistical population of the research in the qualitative section included (elites and faculty members in the field of management and marketing) to agree on the Delphi method. . A small part of the statistical population included managers, employees, marketers in digital product stores in Sari. The sampling method was quantitatively random. The method of data collection was library method, and the measurement tool was semi-structured in the qualitative part of the interview and included a researcher-made questionnaire in the quantitative part, whose questions were taken from the data obtained from the interview. In order to analyze the data in the qualitative part of the Delphi technique and in the quantitative part of the structural equation modeling method, SPSS and AMOS software have been used. Findings showed that 75% promotion of digital product sales to the dimensions and components of social marketing that has seven dimensions as follows: 1. effectiveness, 2. trust, 3. accessibility, 4. price, 5. product, 6. diversity 7. Promotion is dependent. These dimensions can enhance the sales of digital products that have four dimensions: 1. Digital marketing planning 2. Presence in social networks, 3. Customer focus 4. Digital marketing performance. Explain and predict. In other words, the elements, components and sub-components of social marketing are 75% effective in promoting the sales of digital products. Manuscript profile

Open Access Article

399 - Sociological analysis of socio-economic factors affecting the attraction of shareholders in Tehran stock market
marziyeh bagheri mostafa azkia Meysam Mousai

10.30495/jisds.2023.71844.11857

 The stock exchange is one of the main pillars of the country's economy, and paying attention to thisorganization not only brings prosperity to this organization, but also to the growth and development of thenational economy, for this reason, the factors that have More

 The stock exchange is one of the main pillars of the country's economy, and paying attention to thisorganization not only brings prosperity to this organization, but also to the growth and development of thenational economy, for this reason, the factors that have the ability to influence this organization in some wayshould be analyzed. Therefore, the present research was conducted with the aim of sociological analysis ofsocio-economic factors affecting the attraction of shareholders in the Tehran stock market. This research isconsidered as an exploratory research from the objective dimension, and from the strategy dimension, it wasclassified as non-experimental, field and qualitative research. The participating community of this researchconsists of all the shareholders of Tehran Stock Exchange in 2013-2014, who were selected through purposefulsampling until reaching theoretical saturation. Data were collected using unstructured open interviews andanalyzed through the systematic method of Strauss and Corbin. In general, the achievements of the fieldresearch include a central category, 4 main categories, 67 sub-categories and 139 concepts. In the sociologicalinvestigation of socio-economic factors affecting the attraction of shareholders in the Tehran stock market, fourapproaches and paradigm models were found in the form of investment behavior, investment to earn income forthe future, social contexts affecting the negative attitude towards the stock market and the lack of economicknowledge related to the stock market. The next stages of the research and the deeper examination of thesubjects and categories showed that the previous phenomena are part of the major and bigger phenomena underthe title of lack of institutionalization, abandonment and risk of investing in the stock market.  Manuscript profile

Open Access Article

400 - Analysis of market sociological factors on sustainable tourism (case study: Bushehr city)
Gholamreza Jafarinia

10.30495/jisds.2023.75408.11957

 Tourism is a category that has existed for a long time with its own forms in human societies and hasgradually evolved through historical stages until the present day. There is commercial tourism in Bushehr city.The statistical population related to this research i More

 Tourism is a category that has existed for a long time with its own forms in human societies and hasgradually evolved through historical stages until the present day. There is commercial tourism in Bushehr city.The statistical population related to this research includes all citizens over 18 years old and under 60 years oldin the city of Bushehr, as well as organizations active in the field of tourism in 1402, the number of citizensaccording to the latest housing census of Bushehr city is 275,678. to be (Housing Population Statistics System,1402). The statistical sample was 381 people using Cochran's formula, who were selected as available. Theresearch method is descriptive-correlational in nature and practical in terms of purpose, and researcher-madequestionnaires were used to measure the research variables. Data analysis was done with the help of SPSSsoftware and hypothesis testing was done with structural equation method available in SmartPLS software. Theresults of this research showed that the factors affecting sustainable tourism in Bushehr city have beenconfirmed in terms of theoretical analysis, and the standardized regression coefficient of the effect of marketsociological factors on tourism in Bushehr city as a dependent variable is equal to 0.141. The coefficient ofdetermination (R^2) for the variable of influence of market sociological factors on sustainable tourism inBushehr city and its components is equal to 0.177 and also the t values related to the variables and componentsare more than the basic and standard value of 96. is 1 and it is significant at the level of 0.05, and according tothe R2 values, it can be mentioned that among the variables, the greatest impact is related to the commercialmarket and stores from the components of the sociological factors of the market, and the least impact is relatedto demographic power.  Manuscript profile

Open Access Article

401 - The effects of women `s employment on family (A research about married and employed women in ministry of labor and social affairs)
Bagher Saroukhani Soraya Goudarzi

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Open Access Article

402 - A Historical Study of the Role of Marketing System in Iran's Social Development (Contemporary Era)
Adel Valizadeh Rashid Ahmadrash Iraj Saie Arsi

Investments based on development programs didn’t lead to proper results which caused to turn to new paradigms of stable and internal development patterns which are so nearer to social justice. To do this, the goal is creation and blending marketing and unmark ting More

Investments based on development programs didn’t lead to proper results which caused to turn to new paradigms of stable and internal development patterns which are so nearer to social justice. To do this, the goal is creation and blending marketing and unmark ting institutions, or in another words, reduction of the failure of marketing and unmark ting systems. In this case, institutions and institution arrangements make potential changes and capacities possible. In this regard, this paper is done based on qualitative method and due to its institutional approach analyzes Iran’s marketing system in new era’s discourses. According to research findings, we can say, in spite of infrastructural developments and Land Reforms Project in Reza shah periods and after that, traditional economical functions were destroyed for the benefits of marketing, yet there are harsh obstacles for developed marketing and closed competitions. New changes in distribution patterns have not even created new outlooks. This is true for both before and after Iran’s revolution. Manuscript profile

Open Access Article

403 - Evaluate the Effect of Marketing Mix on Perceived Value, Destination Image and Loyalty of Tourists for Sustainable Tourism Development (Case Study: Astara Coastal City)
محمد علیزاده محمد رحیمی سعیده اسماعیلی سونیا ازهری

The purpose of this study is to examine the relationship between marketing mix with loyalty, perceived value, perceived quality and destination image. This applied research is methodologically descriptive and field survey. The study aims at determining the effects of se More

The purpose of this study is to examine the relationship between marketing mix with loyalty, perceived value, perceived quality and destination image. This applied research is methodologically descriptive and field survey. The study aims at determining the effects of selected marketing mix of services (price, physical evidence, people, place and promotion) on perceived quality, loyalty, perceived value and destination image of tourists who visit Astara area. The target group of the study is all tourists entering the Astara city and in order to collect data the questionnaire distributed among 400 respondents. To analyze the conceptual model, linear regression has been utilized as well as enjoying SPSS software. The Cronbach's alpha value of the questionnaire is 0.788, which is greater than 0.7, therefore the reliability confirmed. The results indicate that people, prices and physical evidence have the most significant impact on perceived value, image of destination and perceived quality. Finally, there are some recommendation for managers of tourism destinations in order to value and perceived quality increasing as well as desirable image of destination. Manuscript profile

Open Access Article

404 - Market, Value Changes and Development: Generational Differences in Business Values among Bazaars in Isfahan
Hassan Saqafian Mansour Haghighatian Shapour Behyan

The market, as one of the main areas of economic activity in contemporary Iran, has undergone changes under the influence of global developments. Such changes have generally led to value developments that, if not properly managed, could affect the development of the cou More

The market, as one of the main areas of economic activity in contemporary Iran, has undergone changes under the influence of global developments. Such changes have generally led to value developments that, if not properly managed, could affect the development of the country in various dimensions. The present research is essentially of a developmental nature and examines value developments (generational differences in business values among Isfahan marketers), assuming development as a multidimensional phenomenon. By reviewing existing literature on generational sociology in Iran, three generations of "before revolution", "generation of revolution" and "third generation" were identified and the basis of the research was identified. The research method of this study is "survey". The statistical population of this study is all those who are active in Isfahan city. Sample size was 524 Isfahan marketers who were selected using multi-stage cluster sampling. The findings indicate that there is no difference between the generations studied in the Isfahan market in terms of business meta-values. Also, there is no difference between the generations studied by the Isfahan market in terms of the material values of the business. In addition, the results of the study indicated that generational affiliation had a significant impact on business values and this hypothesis is valid, but the impact is low. In general, it can be said that the turbulence of economic status, social and value anomaly and the shared space of generational socialization are factors that have contributed to the lack of generational differences in business values in the Isfahan market Manuscript profile

Open Access Article

405 - Livelihood Landscape Changes with Emphasizing on Propagation of Commercial Cultivation Case study: Havigh District of Talesh Sharestan, Iran
منصور Badrifar محمد Mina-Abad

Havigh district mounted temperate and semi _ humid climate in south coast of Caspiansea, small part of this district is plain and the rest is moon teahouse the majoreconomic activity in this district is agriculture. Having district after victorious Islamicrevolution exp More

Havigh district mounted temperate and semi _ humid climate in south coast of Caspiansea, small part of this district is plain and the rest is moon teahouse the majoreconomic activity in this district is agriculture. Having district after victorious Islamicrevolution experienced lots of change which commercial farming (kiwi cropping) hadan important effect in this change. Although this changes brought more welfare topeople, but from environmental point of view it caused some problem. In addition toKiwis fruit production and appropriate natural environment, factors like marketsespecially foreign market, politics and government decision could highly considered. Manuscript profile

Open Access Article

406 - The role of GuilN's Weekly market in the rural development and the birth of New cities in the province Case study: city of soume sara
Masoud Mahdavi Taghi Ahmadizade Hendekhale

Economics and economic structures is considered as important factor in construction shop and development of human space in geographic trend ,attitude of production, exchange, transformation and consumption of productneeded to humans, space.in very important on factors l More

Economics and economic structures is considered as important factor in construction shop and development of human space in geographic trend ,attitude of production, exchange, transformation and consumption of productneeded to humans, space.in very important on factors like, demands, desire, mental be lifsard their be haviors? Weekly marketshave too contiued their life from the past as centers perform essential and needed exvhange.perhops the claim that the weekly market remains from carly human society – is opportune and reliable claim.this article is extracted from the thesis this is produced by helping dr. Masoud Mahdavi, share of influense and around cities, plus other rural areas in the region, lead to supply their goods, products and purchased urban artifact on the other hand, less distance ofrural areas and tolam shahr and also centres of weekly markets rural transport and economic products surplus are consideredas the main factors in switching places of markets. Manuscript profile

Open Access Article

407 - Organizing Film Festivals and Its Effects in the Field of City and Urbanization
ali rahimi seyed reza salehi amiri Fatemeh Azizabadi Farahani

Introduction:With the establishment of film festivals, various effects take place in the body of the city. Some effects appear in the field of infrastructure and the physical body of cities and others related to changes in the cultural body and urban economy. One of the More

Introduction:With the establishment of film festivals, various effects take place in the body of the city. Some effects appear in the field of infrastructure and the physical body of cities and others related to changes in the cultural body and urban economy. One of the opportunities is cultural bargaining. The event provides an opportunity for buyers and sellers of cinematic works to come together and exchange a variety of cultural goods and trade. Method: The method of this study is a survey and based on the Delphi method, 129 questionnaires were distributed among filmmakers, film directors, experts and critics who participated in the Berlin and Cannes Film Festivals in 2010-2016. Friedman binomial test was used to examine the research questions. Results: The results show that holding film festivals has been effective in urban management and change in the face of cities. Film festivals also increase cultural bargaining power due to the presence of buyers and sellers Conclusion: Film festivals have the potential for a variety of changes: urban management, changing the face of the city, branding cities, expanding markets and cultural tourism, and bringing economic benefits. Therefore, it is suggested that by strengthening the side markets, tangible change and development of urban infrastructure is possible. Participants in these markets will be encouraged to attend and participate when the city's infrastructure and management are fully prepared.   Manuscript profile

Open Access Article

408 - The Effect of Social Capital on the Acceptability of the Supply Chain and Organizational Performance Considering the Two Roles of Adjustment and Mediation of the Alignment of the Management of the Supply Chain, Points and Absorbability (Study of Iran Khodro Automobile Company)
Pooyan Ghaemi

10.30495/ums.2023.22987

The most important goal of this research is to investigate the impact of the role of social capital on supply chain flexibility and organizational performance. In this research, the alignment of marketing supply chain management is considered as a moderating variable an More

The most important goal of this research is to investigate the impact of the role of social capital on supply chain flexibility and organizational performance. In this research, the alignment of marketing supply chain management is considered as a moderating variable and absorption capacity as a mediating variable. This research is applied in terms of purpose and in terms of descriptive-analytical method with a causal approach. The statistical sample using Cochran's formula includes 392 employees of Iran Khodro Automobile Company. The standard questionnaire of Galaxy et al. (2020) was used to collect information and its face validity and factor analysis with KMO index equal to 0.928 and its reliability equal to 0.938 were obtained, which is confirmed. Using the path analysis technique, the results show that social capital has a positive and significant effect on supply chain flexibility. Also, social capital has a significant impact directly on the absorption capacity and considering the moderating role of marketing supply chain management alignment. The absorption capacity also has a positive and significant effect on the flexibility of the supply chain. Considering the moderating role of marketing supply chain management alignment as well as the mediating role of absorptive capacity, social capital also has a positive and significant effect on flexibility. Finally, supply chain flexibility has a positive and significant effect on organizational performance. Practical suggestions were also presented at the end.   Manuscript profile

Open Access Article

409 - Investigating the Impact of Market Orientation (Centered) on Business Performance and Urban unit (Integrated) Management
ehsan almasi fereshteh shojaee mohamad taherirozbahani

10.30495/ums.2023.22642

Introduction: In highly competitive markets, all the company's units should focus their attention on the customer's desired performance. Market orientation and its effect on business performance is one of the important and central topics in market and customer managemen More

Introduction: In highly competitive markets, all the company's units should focus their attention on the customer's desired performance. Market orientation and its effect on business performance is one of the important and central topics in market and customer management. A market-oriented approach causes companies to focus on continuous collection of information related to the needs of target customers and the capabilities of competitors and the use of this information in order to create superior value for customers.Method: The current research was conducted with the aim of market orientation (orientation) on business performance and management of an urban unit. The method used in this research is descriptive-survey method and applied in terms of purpose and from the field branch. The statistical population of the research is the most important executive bodies in the field of urban management that perform similar and overlapping activities in the field of urban management, such as: municipality, governorate, telecommunications company, water and sewage, gas and regional electricity distribution company; The target sample was selected from among the managers and vice-presidents of these companies and organizations who were familiar with the topic of inter-organizational relations and integrated urban management. According to the size of the statistical population (150 people), the sample size was 108 people using Morgan's table. The sampling method is simple random or systematic. In this research, the standard integrated urban management questionnaires made by Mohaghegh Babaei and Ebrahimi (2015), measuring the business process management with the questionnaire of Mohammadzadeh Ghalejoy and Bidarian (2016) and the standard questionnaire of market orientation by Naror and Slater (1990) were used. In order to check the reliability of the questionnaires, Cronbach's alpha was calculated, which indicated the satisfactory reliability of the questionnaires. Findings: The results indicate that market orientation has a positive and direct effect on the business performance and management of an urban unit. (p>0.05) and the predominant response to all the items was "a lot". Conclusion: The results can be helpful for managers who intend to improve their organization's performance by adopting market-oriented strategies.   Manuscript profile

Open Access Article

410 - The Emergence of Spatial Phenomenology in Architecture Confronts Cultural studies approach (Case Study: The Historical Bazaar of Tabriz)*
Farnaz Khiabani Ahad Nejad Ebrahimi Shahriar Shaghaghi Azita Balali oskoyi

10.30495/ums.2023.23119

 Introduction and purpose of the research: The historical market of Tabriz can be considered as a clear example of the native culture of Iran with the dimensions of cultural scope, meaning as well as place and history in the current research. The aim of the current More

 Introduction and purpose of the research: The historical market of Tabriz can be considered as a clear example of the native culture of Iran with the dimensions of cultural scope, meaning as well as place and history in the current research. The aim of the current research is to investigate the process of the phenomenological dimension of the semantic place in the architecture of the historical market of Tabriz through the approach of cultural studies, which explores the level of the semantic value of the place in that axis.Research method: the present article can be called a descriptive-analytical research, which first studied the location dimension in terms of a semantic concept from the theoretical aspect in library resources, and then in relation to its structure; Based on the written documentation, it has had a qualitative-quantitative analysis.Findings: In examining the concept of place and the cultural components that influence the meaning of place, we aim to introduce the ability of the historical market of Tabriz as a symbol of a meaningful place based on the researches carried out according to the books, articles and thoughts of expert thinkers, which was carried out in the face of the integration of spatial structure that includes the process of concepts and functional continuity. It is appreciated.Conclusion: The results of the research showed that the historical market of Tabriz as an architectural place is emphasized in explaining the perceptions and experiences of people with spatial semantic dimensions and its meaning in their culturedness from the dimension arising from the phenomenology of spatial meaning. So, in investigating the application of the phenomenology method, it is due to the fact that it is one of the most used methods in the field of qualitative research, as well as an efficient approach in studies related to the philosophy of architecture and the phenomenology movement.   Manuscript profile

Open Access Article

411 - The effect of ethical virtues of marketing on internet marketing and relational marketing in food customers of Kale city of Hamedan
akbar ghorbanichegeni mohamad taherirozbahani

10.30495/ums.2022.21831

The present research was conducted with the aim of investigating the effect of ethical virtues of marketing on internet marketing and relational marketing in food customers of Kale, Hamadan city. The method used in this research is descriptive-survey method and applied More

The present research was conducted with the aim of investigating the effect of ethical virtues of marketing on internet marketing and relational marketing in food customers of Kale, Hamadan city. The method used in this research is descriptive-survey method and applied in terms of purpose and from the field branch. The statistical population under study is the food customers of Kale city of Hamedan, whose number is unlimited. Using Cochran's sample size formula, 384 people were selected as a sample by simple random sampling. In this research, the standard questionnaires of Zaman Yad marketing ethical virtues (2015), Babaei internet marketing (2012) and Negi and Katma relational marketing (2013) were used. In order to check the reliability of the questionnaires, Cronbach's alpha was calculated, which indicated the satisfactory reliability of the questionnaires. In order to analyze the data, descriptive statistics including: mean, standard deviation, minimum and maximum score, and structural equations were used in the inferential statistics section using SPSS version 21 and PLS3 software. The results indicate that the ethical virtues of marketing have a positive and direct effect on internet marketing and relational marketing in food customers of Kale city of Hamedan.   Manuscript profile

Open Access Article

412 - The effective factors on marketing behavior of pomegranate growers in Tarom Township
Behnaz Mirzaei Ali Shams Halimeh Razmi Ali Farhadi

10.30495/jaeer.2022.19234

Pomegranate is one of the most important strategic agricultural products of Tarom Township. Despite the important place of this product in the livelihood of rural households, the marketing of this product, like other agricultural products in Iran, has many problems. Any More

Pomegranate is one of the most important strategic agricultural products of Tarom Township. Despite the important place of this product in the livelihood of rural households, the marketing of this product, like other agricultural products in Iran, has many problems. Any planning in the field of improving the pomegranate market requires understanding the marketing behaviors of pomegranates. Therefore, this descriptive-correlational study was conducted to investigate the factors affecting the marketing behavior of pomegranates in Tarom Township. multi-stage random cluster method was done in sampling stage and the number of samples was selected and studied using Cochran's formula of 160 people out of 5207 people whit step by step and according to the number of farmers in rural areas and villages. Data were analyzed by survey using a structured questionnaire whose validity and reliability were confirmed and using SPSSWin22 software. The results showed that the variables of pomegranate sales point, financing sources, water supply source, access to credit and financial services, receiving loans from banks and financial institutions, pomegranate history, annual agricultural income, approximate distance from garden to sales center, total garden performance The rate of self-consumption of pomegranate, the cost of transporting pomegranate to the market for sale and the use of local intermediaries in the village to obtain information have a positive and significant relationship with the marketing behavior of pomegranates. Manuscript profile

Open Access Article

413 - Estimating of market power and marketing margin in the Iranian horticultural products market using the non-structural approach of Lerner index (Case study of apple product)
mojtaba barzegar devin Gholam reza yavari abolfazl mahmoodi

10.30495/jaeer.2023.68802.10935

In this study, the market power in the marketing chain and the marketing margin of apple products in the Iran have been investigated. The share of the farm in the price paid by the consumer is often considered as an indicator of the relative health of the agricultural s More

In this study, the market power in the marketing chain and the marketing margin of apple products in the Iran have been investigated. The share of the farm in the price paid by the consumer is often considered as an indicator of the relative health of the agricultural sector, which is called the marketing margin. One of the reasons for the large marketing margin is the presence of market power in the supply chain of agricultural products, so according to The importance of apple product for the agricultural sector of the country, as apple has the first rank of production in the country, in this study, using the time series data of the years 1394-1399, which was extracted from the statistics center and ministries of agricultural jihad, it has been tried to Measuring market power and marketing margin using Lerner index and mark-up model, The results of the study show that during the period under review, about 56% of the total price paid by consumers for each kilogram of apples was obtained by wholesalers and retailers, and in the supply chain of apple products, these retailers have more market power. And the results show that the presence of market power in the apple product supply chain has caused the price paid by the consumer to be about 2.4 times the price received by the producer. Manuscript profile

Open Access Article

414 - The Impact of Educational Factors inApplication Biological Control in Greenhouse products from consumer’s point of view
یحیی Ostadi Gh Yavari محمود Shojaei S.M Mirdamadi M.A Mohammadi

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Open Access Article

415 - Analysis of the performance of symbols of cement companies in the Tehran Stock Exchange, using data envelopment analysis based on integer indices
Mohhamad Reza Shahriari

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Open Access Article

416 - Presenting an efficiency analysis model of posts in social networks of digital marketing (Case Study: Facebook)
Mohhamad Reza Shahriari

10.30495/ijdea.2022.68958.1175

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Open Access Article

417 - Presenting a pricing model for the producers of steel with application of Game theory
Narges Shirafkan Mohammad Mehdi Hosseinzadeh

10.30495/ijdea.2023.73374.1196

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Open Access Article

418 - Predicting the possibility of bankruptcy for the Companies admitted to the Tehran stock exchange by hybrid approach based on Data Envelopment Analysis and essential components analysis
Mohammad Reza Shahriari Peyman Hajizadeh Mohammad Hesam Asoodeh

10.30495/ijdea.2023.73354.1193

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Open Access Article

419 - Evaluating the performance of cement producing companies of Tehran Stock market using Data Envelopment Analysis models
Mohammad Reza Shahriari

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Open Access Article

420 - Sensory assessment and shelf stability of deodorized sheep tail fat
Amir Reza Shaviklo

10.30495/jfbt.2022.69099.10297

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Open Access Article

421 - Evaluation of Acrylamide Contents of Potato Crisps Sold in Iranian Markets
R. Saeidi Asl M. Iraji Far M. Fahimdanesh

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Open Access Article

422 - Strategies to Achieve Sustainable Aquaculture in Guilan Province with an Emphasis on Its Environmental Dimension
fatemeh ghorbani piralidehi Hossein Agahi Kumars Zarafshani Mohammad Karim Motamed

10.22034/jest.2020.10920

Introduction: The aquaculture industry as a very important agricultural activity in the current situation is influenced by the concept of sustainability that can be with minimal harm to the environment ensure of food security and health of rural society. This study was More

Introduction: The aquaculture industry as a very important agricultural activity in the current situation is influenced by the concept of sustainability that can be with minimal harm to the environment ensure of food security and health of rural society. This study was carried out with the study the current status of aquaculture to develop strategies to achieve sustainable aquaculture in Guilan province with an emphasis on its environmental dimension. Material and Methods: The general approach of this research is qualitative that was used from qualitative content analysis for the purpose of analyzing data. Sampling was targeted and was confirmed the validity of research findings through triangulation. In the present study various techniques (individual interviews and group discussions) were used. Also data were obtained from various sources such as members and managers of aquaculture cooperative, aquacultures and fishery experts from the directorate general of Guilan province. Results and Discussion: The results showed that in the current situation to achieve sustainable aquaculture inputs management, production management, waste management and control and marketing management is needed. Based on research findings suggestions were made that can help to province aquaculture practitioners to achieve sustainable aquaculture. Manuscript profile

Open Access Article

423 - Assessment of Changes in the Patterns of Urban Structure of the City on Spatial Change of Urban Air Pollutants (Case Study: Tehran City)
Vahid Moshfeghi Samira Yousefian

10.30495/jest.2020.47090.4811

Background and Objective: The land use pattern represents the distribution and horizontal combination of urban applications, which plays a very important role in the distribution of pollutants and urban air quality. The impacts of these pollutants can be identified in t More

Background and Objective: The land use pattern represents the distribution and horizontal combination of urban applications, which plays a very important role in the distribution of pollutants and urban air quality. The impacts of these pollutants can be identified in the location of pollutants (industrial, commercial, office, residential, etc.), as well as its impact on the distribution of urban travel and subsequent emissions from urban traffic. The main objective of this study is to investigate the role of land use pattern and physical structure in spatial variations of pollutants in Tehran during the period of 2011-2018.Material and Methodology: In order to achieve this goal, Landsat satellite images and also data from the Air Quality Control Center of Tehran in 2011 and 2018 were used. Kriging model was arranged using Arc GIS software to classify satellite images and specify types of applications using artificial neural network method in ENVI software and also to determine the concentration of air pollution in Tehran.Findings: The results of spatial correlation analysis showed that there was a significant correlation between spatial structure changes and air pollution in Tehran during 7 years.Discussion and Conclusion: The results of land use change and air pollution indices indicate that construction in the west and north of Tehran has increased the concentration of pollutants in these directions from the city. If the change from downstream land to urban green spaces in the east and south-east of Tehran reduces the concentration of pollutants urban air has been in these areas.  Manuscript profile

Open Access Article

424 - Evaluation of Ecotourism Sustainability Marketing Strategies in Iran Free Zones: (A Case Study of Arvand Free Zone)
Nasrin Zabihi Samani Abdolhadi Darzian Azizi Belgheis Bavarsad

10.30495/jest.2022.65376.5607

Background and Objective: The Purpose of this research is Evaluation of Ecotourism Sustainability Marketing Strategies in Arvand Free Zone.    Material and Methodology: In this study, in the qualitative section, first, researches related to the subject were e More

Background and Objective: The Purpose of this research is Evaluation of Ecotourism Sustainability Marketing Strategies in Arvand Free Zone.    Material and Methodology: In this study, in the qualitative section, first, researches related to the subject were explored through meta-analysis in order to determine the strategic themes of sustainable ecotourism marketing. Then, based on Delphi analysis, an attempt was made to confirm the level of reliability of the research content with the identified themes. Finally, in a small part, through structural interpretive analysis, the research evaluated the strategic themes of sustainable ecotourism marketing. Findings: The results of the research in the qualitative section showed that out of a total of 11 initially approved researches, 7 researches were selected to identify sustainable ecotourism marketing themes. Through content screening, 10 themes were identified to enter Delphi analysis to determine their reliability. In this section, 8 final themes were included in the quantitative analysis section. The results in the quantitative section showed that the most effective strategic theme of sustainable ecotourism marketing is the use of education in recycling; Water consumption management, etc. in sustainable ecotourism marketing is at the fourth level of this model.   Discussion and Conclusion: The results show that marketing in the form of sustainable development of ecotourism focuses on aspects of raising the level of knowledge and awareness of its audience that can strengthen the sense of social responsibility and commitment to environmental protection in lovers of this field of marketing programs. Manuscript profile

Open Access Article

425 - Identify the dimensions of marketing strategies in ecotourism in order to achieve sustainable economic, social and environmental development; Phenomenological research
hosein rahimi kelver iman ghasemi hamedani

10.30495/jest.2022.63595.5525

Background and Objective: Today, the tourism industry is a dynamic industry with unique characteristics that is an important part of the economic and non-economic activities of developed and developing countries. One of the important factors in the growth and developmen More

Background and Objective: Today, the tourism industry is a dynamic industry with unique characteristics that is an important part of the economic and non-economic activities of developed and developing countries. One of the important factors in the growth and development of the tourism industry is the optimal planning of related matters. One of the achievements of this industry, regardless of participation in development, is economic growth as well as job creation, especially in developing countries. The current research has been carried out with the aim of identifying the dimensions of marketing strategies in eco-tourism in order to achieve sustainable economic, social and environmental development. Material and Methodology: This research was conducted with a qualitative approach and using the phenomenology strategy in 1400. Based on purposeful sampling and reaching theoretical saturation, 20 people were invited from the tourism managers of Mazandaran province. Data were collected with the help of semi-structured and in-depth interviews and analyzed by content analysis method and using MAXQDA statistical analysis software.In order to obtain data validity, the study was used by the participants and for reliability, the internal agreement of the two coders and the review of non-participating experts in the research were used. Findings: The findings of the research showed that a strategy in ecotourism including cost reduction in economic development, development of human resource management, social development and environmental development was investigated. Discussion & Conclusion: From the analysis of semi-structured and in-depth interviews, 4 main categories of cost leadership strategy for economic development, differentiation strategy for human resource management development, focus strategy for social development and focus strategy for environmental development and 73 sub-categories were obtained. Manuscript profile

Open Access Article

426 - Determine the willingness to pay for improved air quality in Tehran
ehsan asgharzad Kambiz Hojabr kiani Ali Emami Meybodi Farid Asgari

10.22034/jest.2021.44608.4693

B Background and Objective: Due to the need for citizens to be aware of the value of clean air and the impact of pollution on their assets, as well as the possibility of better analysis of projects and compare them with each other and selecting the best and least expen More

B Background and Objective: Due to the need for citizens to be aware of the value of clean air and the impact of pollution on their assets, as well as the possibility of better analysis of projects and compare them with each other and selecting the best and least expensive project for policy makers and economic planners, this study The value of clean air and the willingness to pay to improve air quality has been estimated by citizens in the metropolis of Tehran. Method: In contrast to the conventional economic method in which the value of a commodity is calculated for all commodity availability, hedonic is a method by which the value of enjoyment is determined by the characteristics of a commodity. The hedonic pricing method is the observed price of a commodity regression On its qualitative attributes, therefore, it can be said that hedonic method considers the demand of a product or input as a function of its characteristics. In this research, we used the data of the transactions carried out in the housing market of Tehran during the period of 1395 and based on the three structural, neighborhood and environmental characteristics we have estimated the price of the Tehran's hedonic price function. Accordingly, 7141 samples of real transactions were collected by simple random sampling from 22 areas of Tehran. Findings: The results show that 81 percent of logarithmic changes in housing prices are explained by selected variables in a two-way logarithmic model. Most of the variables used are meaningful and have an expected sign. Also, using the implicit derivative, the coefficient of air quality index is estimated from the function of the hedonic price. Discussion and Conclusion: The final desire to pay for a unit of air quality index (improvement of air quality index) for each household in Tehran is equal to the figure of about 3 million rials. According to the average purchase area of 72 square meters in Tehran, the final desire to pay per square meter is 42 thousand Rials. Manuscript profile

Open Access Article

427 - Presenting a sustainable market framework for electronic business and rural products (REB) using PESTEL and ISM methods (Case study: Semnan province )
Mohammad Mehdi Karimi Rasoul Sanavifard Aliasghar Eyvazi Mostafa Khajeh

10.30495/jest.2022.63496.5516

Background and Objective: This research was conducted with the aim of providing a framework for sustainable market and rural electronic business (REB) in Semnan province. Material and Methodology: The research method of the present study is a survey-interpretation in w More

Background and Objective: This research was conducted with the aim of providing a framework for sustainable market and rural electronic business (REB) in Semnan province. Material and Methodology: The research method of the present study is a survey-interpretation in which data were collected using a questionnaire and its analysis was performed using SPSS and excel and MICMAC software. The statistical population of the study included 10 producers of agricultural and livestock products as well as experts in the field of rural businesses. For this purpose, first, by reviewing previous studies, a set of factors affecting rural e-businesses were collected and then the factors were categorized by PESTEL method. Findings: The results showed that the legal factor is the most important underlying factor in achieving the design of rural e-business framework. Economic, political and technological factors are in the next rank and are related factors. Environmental and social factors are dependent factors. Discussion and Conclusion: According to the more effective role of the legal factors in developing rural E-commerce marketplace and the emphasis of the researchers on the role of governments in law enactment and law implementation in developing E-commerce, it can be expected that the governments help to the stability of the rural E-commerce through enacting laws proportionate to the country's business environment. Manuscript profile

Open Access Article

428 - Responsibility of the company's social impact and environmental orientation in marketing performance in health food companies
Leila Andervazh alireza rajabipoor meibodi iman ghasemi hamedani marsha zarbazo

10.30495/jest.2022.58825.5299

Background and Objective: The purpose of this study was to explain the impact of corporate social responsibility and environmental orientation variables on green marketing performance (green internal marketing orientation, green marketing tactics and strategic green mar More

Background and Objective: The purpose of this study was to explain the impact of corporate social responsibility and environmental orientation variables on green marketing performance (green internal marketing orientation, green marketing tactics and strategic green marketing orientation) and then the impact of these variables on Marketing performance was examined. Material and Methodology: This research is in the category of applied research in terms of purpose and is in the category of descriptive-survey research in terms of implementation method and the data collection tool is a structured questionnaire. The statistical population of all health-oriented companies in Tehran province is about 1120 companies. In this research, the sampling method was a simple random method and the sample size according to the statistical population of 1120 was 286 companies, which was determined according to the Cochran's formula and at an error level of 5%. Findings: Based on the results of this study, only the hypothesis of the impact of corporate social responsibility on the trend of green internal marketing has not been confirmed and other hypotheses have been confirmed. Discussion and Conclusion: In the first hypothesis, considering that the t-statistic is equal to 1.57 and this value is in the range (1.96, -1.96), so it is not significant. Therefore, it is clear that at the level of 95% confidence of corporate social responsibility has no effect on the trend of green internal marketing. -) is so it can be concluded that this hypothesis is not significant -13.45. Therefore, it is clear that environmental orientation has no effect on green internal marketing orientation. Manuscript profile

Open Access Article

429 - Impact of environmental orientations on green marketing in the hotel industry (Case: Shiraz hotels)
mohammad bashokouh ajirlou Yavar Babaei Golsoum Akbariarbatan sajad ferdowsi

10.30495/jest.2022.58693.5288

Background and objective: The green marketing approach has been welcomed in many organizations and marketers are trying to apply environmental issues in the marketing process. This indicates the importance of social responsibilities in the marketing process of organizat More

Background and objective: The green marketing approach has been welcomed in many organizations and marketers are trying to apply environmental issues in the marketing process. This indicates the importance of social responsibilities in the marketing process of organizations. In this regard, the present study investigates the impact of environmental orientations on green marketing in the hotel industry.Material and Methodology: The present study is a descriptive-analytical research in terms of nature and method. The statistical population of the study includes managers and employees of hotels in Shiraz. The number of statistical samples is 200 people. In order to analyze the data, the technique of structural equation modeling based on variance has been used.Findings: The research findings showed that the environmental orientations of hotels with an effect of 0.812 are effective on green marketing, and this variable explains 65% of all green marketing changes. Also, the impact of environmental orientations on each of the three dimensions of green marketing (strategic, tactical and internal) and the impact of environmental orientations (internal and external) on green marketing were confirmed.Discussion and Conclusion: Based on the findings and relationships between research variables, it can be said that the effective implementation of green marketing activities depends on the environmental orientations of employees and managers; Therefore, in order to have a proper green marketing approach, hotel managers must train the idea of being green and green behavior among the staff and adjust the hotel processes and activities based on these principles. Manuscript profile

Open Access Article

430 - Economic Valuation of Market Oriented Outputs for Environmental Sources in Arjan-Parishan Lake (With in Emphasis Aquatic Species)
Majid Abbasspour Zahra Abedi Majid Ahmadian Farzaneh Zafari

AbstractEconomic valuation of the environmental resources is an instrument to familiarize people with theservices and products provided by ecological functions.This article reflects estimation of main findings of a research on Arjan Plain and Parishan Lake tovalue sever More

AbstractEconomic valuation of the environmental resources is an instrument to familiarize people with theservices and products provided by ecological functions.This article reflects estimation of main findings of a research on Arjan Plain and Parishan Lake tovalue several goods and services provided by this natural site which is recognized as a protected area,based on market prices.After determining natural and socio – political boundaries of the zone, all environmental goods andservices have been identified. Then, questionnaires relevant to each goods and services have beenappropriately designed and filled to be analyzed by Eviews software in the further stage.Based on the final results, the value of fishing activity in the region has been calculated about 1597Milliard IR.Rials (168 Million Dollars); medicinal herbs 48 Milliard IR.Rials (5 Million Dollars);natural fruits 36 Milliard IR.Rials (3 Million Dollars), the forage 6957 Milliard IR.Rials (732 MillionDollars), and water 5694 Milliard IR.Rials (599 Million Dollars) for an annual period starting from2008.Accordingly, the total value of the functions and services computed for the region has been estimatedto be 24457 Milliard IR.Rials. (2574 Million Dollars) Manuscript profile

Open Access Article

431 - Feasibility study of emission trading in thermal power plants to reduce the emission of pollutant and greenhouse gases
Nastaran Rahimi Maryam Khodi Nargess Kargari

Marketable pollution permits are among the new economic instruments to reduce pollution. They are based on market mechanism, and pollution makers are motivated economically to care for the quality of the environment. Many industrial countries have used such methods for More

Marketable pollution permits are among the new economic instruments to reduce pollution. They are based on market mechanism, and pollution makers are motivated economically to care for the quality of the environment. Many industrial countries have used such methods for a decade and their effectiveness for the reduction of environmental pollution and pollution costs has been proven. Due to the consumption of fossil fuels to produce electricity, Iran’s power sector has faced environmental problems such as air, water and soil pollution. It is hoped that with the application of economic instruments based on market incentives, the power sector will enjoy both sustainable development and environmental conservation. In this paper, different strategies are considered for the implementation of emission trading program in Iran’s power sector (6 selected thermal power plants) based on the experiences of other countries.   Manuscript profile

Open Access Article

432 - Quality of Management Performance, Information Confidence and market Confidence
mohammad hashemikhah asgar pakmaram nader rezaei ahmad mohammadi

The impact of information on prices is the core of the market. This means that as soon as new information is released, an immediate and immediate response occurs, and prices change. Research on how stock prices react to market-level information and the company's specifi More

The impact of information on prices is the core of the market. This means that as soon as new information is released, an immediate and immediate response occurs, and prices change. Research on how stock prices react to market-level information and the company's specific information in the financial literature has received special attention. The main purpose of the present experimental study is to determine the effect of quality of management performance on information confidence indicators and market confidence indicators. To measure the quality of management performance from the management ability index of Demerjian et al (2012), to measure information reliability from the interaction between information quality assurance and cash flow reliability and to measure market confidence from three indicators of arbitrage risk, stock volatility and value risk. The stock market has been used. The statistical population of this study includes companies listed on the Tehran Stock Exchange and the data studied in this study include 150 Firm from 2008 to 2018. The research method is correlational and postoperative causality and the hypothesis testing method is correlation and regression test. The results of this study showed that the quality of management performance has a positive and significant effect on market confidence and no evidence was obtained on the effect of quality of management performance on information confidence. Manuscript profile

Open Access Article

433 - The Effect of Changes in the Banking Industry Structure on Firms Investment
ebrahim abdi Farhad khodadad kashi Yeganeh Mosavi Jahromi

This Study examines the impact of structural changes in the banking industry on firms investment listed on the Tehran Stock Exchange. For this purpose, data from 258 firms during the period from 2005 to 2014 and the dynamic generalized method of moments were utilized to More

This Study examines the impact of structural changes in the banking industry on firms investment listed on the Tehran Stock Exchange. For this purpose, data from 258 firms during the period from 2005 to 2014 and the dynamic generalized method of moments were utilized to put forward an investment model with financial constraints. The results of the study showed that these firms faced a financial constraints on investment and Concentration in the banking industry has affected the investment of the firms by reducing the financial constraints. The results also revealed that small firms have experienced greater financial constraints in comparison with larger firms and Larger firms have gained more benefits from concentration in the banking industry. Manuscript profile

Open Access Article

434 - Comparative study of corporate investment, financing decisions and political risk: Evidence from Tehran Stock Exchange
Ebrahim Ebrahimi nasrin zolfagharkhani Nader Naghshineh

Objective: Knowing the financial, economic and political variables is very important for the decisions of financial market activists and investors, and not considering these variables causes disruption in decision making.This research has been written with the aim of ho More

Objective: Knowing the financial, economic and political variables is very important for the decisions of financial market activists and investors, and not considering these variables causes disruption in decision making.This research has been written with the aim of how political risk influences corporate financing and investment decisions.Research Methodology: In the present research with practical purpose, the collected information related to 34 companies in the period of 2013-2016 have been analyzed using Eviews 11 software and in order to estimate the model related to Hypotheses, data pooling method and panel data have been used.results:The findings showed that political risks and company-level and country-level factors affect companies' financing decisions. Also, the effect of political risks on financing decisions is different under different financing strategies such as debt and equity financing. Also, political risks and company-level and country-level factors have a negative and significant effect on corporate investment.Originality/scientific added value: The financing of companies decreases due to political risk. Political risks have a negative effect on economic and financial activities. To avoid losses caused by sudden political shocks, companies use less financing in financial decision-making when they face high political risk. As a result, it causes a decrease in corporate investment and the entry of liquidity into the production sector and productive activities. Manuscript profile

Open Access Article

435 - Forecasting fluctuations of gold coin futures price on Iran mercantile exchange using parametric methods
mohamad esmail fadainejad ali saleabadi gholamhosein asadi mohamad taghi vaziri hasan taati kashani

One of the most important topics in financial markets in recent decades is the forcasting. The main purpose of this study is to forcast volatility future prices.In this research, four groups of symmetric GARCH (GARCH), exponential GARCH, FIGARCH and multi-regime GARCH m More

One of the most important topics in financial markets in recent decades is the forcasting. The main purpose of this study is to forcast volatility future prices.In this research, four groups of symmetric GARCH (GARCH), exponential GARCH, FIGARCH and multi-regime GARCH models have been estimated and forecasted using normal distribution, t-distribution and GED distribution. According to the model error for forecasting fluctuations, the Markov Switching GARCH model (MS-E-GARCH) is reported to be the most efficient model to forecast the fluctuations in the gold coin futures market.The results of the estimation by the Markov Switching GARCH model (MS-E-GARCH) show that fluctuations of gold coin futures market are predictable; and as a result the gold coin futures prices do not have the weak form of efficiency in both low and high volatility settings and systematic profits could be achieved in this market. According to the results of the study, the accuracy of MS-E-GARCH model is higher for GED distribution in comparison with other models. Manuscript profile

Open Access Article

436 - Investigation of Weak Form Efficiency Hypothesis in Both High and Low Volatility Regimes of OPEC Crude Oil Market
mahmood mohammadi alamuti mohammad reza haddadi younes nademi

Crude oil is a strategic commodity that has been one of the largest commodity market over the past 40 years in the world. The main players in the market, such as manufacturers, financial institutions and individual traders are interested in recognizing and benefiting fr More

Crude oil is a strategic commodity that has been one of the largest commodity market over the past 40 years in the world. The main players in the market, such as manufacturers, financial institutions and individual traders are interested in recognizing and benefiting from some moving trends and practices in oil prices and returns. A market where prices always and fully reflect information is called efficient. Thus, there are 3 types of market efficiencies: weak form, semi strong form and strong form efficiency. In research, the weak form efficiency is often tested. In this study, the weak form efficiency of the OPEC crude oil market for daily data during the period from 4 January 2010 to 29 December 2017 by the two mode Markov regime switching GARCH model has been examined and the results of the estimation indicate a lack of efficiency in both high and low volatile regimes of the crude oil market. Manuscript profile

Open Access Article

437 - Risk Preferences and Crisis in Tehran Stock Exchange
Mehdi Aminirad Nader Mehregan Davood Jafari Seresht Abolfazl Shahabadi

The capital market plays an important role in the economy of any country and can contribute to economic growth and development by financing the capital needed by manufacturing firms. Given the importance of the capital market, stock prices as the most important componen More

The capital market plays an important role in the economy of any country and can contribute to economic growth and development by financing the capital needed by manufacturing firms. Given the importance of the capital market, stock prices as the most important component of this market must be closely monitored, as a steady and dramatic decline in stock prices can lead to a crisis in the capital market. One of the key tools of capital market surveillance is an early warning system that can give policymakers pre-crisis warnings to minimize the negative effects of this phenomenon by making timely and accurate decisions. The purpose of this study is to investigate the role of risk preferences in the occurrence of crises in the Tehran Stock Exchange. For this purpose, in this study, firstly, using monthly data from April 2007 to July 2019, investors' risk aversion index was estimated and then this variable, along with other control variables, was used to modeling the capital market crisis. The results showed that the research model is able to predict approximately 78% of crisis situations and 95% of non-crisis situations. Empirical evidence suggests that the key role of investors' preferences for risk in the event of a capital market crisis. Manuscript profile

Open Access Article

438 - impact of corporate governance strength on stock market liquidity: Emphasizing criteria Amihud, transaction volume and bid-ask spread
Allah Karam Salehi

Researchers previous research show that the existence of appropriate corporate governance mechanisms increases the quantity and quality of information disclosed by the company and, as a result, reduces information asymmetry. Foreover, as information asymmetry decreases, More

Researchers previous research show that the existence of appropriate corporate governance mechanisms increases the quantity and quality of information disclosed by the company and, as a result, reduces information asymmetry. Foreover, as information asymmetry decreases, market liquidity increases. Accordingly, the purpose of this study is the impact corporate governance strength on stock market liquidity in listed companies on Tehran Stock Exchange. For this purpose, a sample of 120 companies during 2011-2017 was selected by systematic elimination sampling. The research method is library and correlation. Following Al-Jaifi et al. (2017), eight corporate governance features are used to measure corporate governance power and three different indicators (including Amihud’s measure, transaction volume, and bid-ask spread) are used to measure stock liquidity. Analysis and testing of hypotheses have been done with the help of generalized least squares regression (EGLS) and with panel data approach. The results show that there is a positive and significant relationship between corporate governance strength and stock market liquidity based on triple criteria, Amihud, Share turnover ratio and bid-ask spread. Manuscript profile

Open Access Article

439 - Structural modeling of the precondition of financial behavior of investors in Iran’s stock market
Fatemeh Ahmady Mehrdad Ghanbari babak Jamshidinavid Shahram Mami

This study followed the design of a model to predict the financial behavior of investors in the Iranian stock market. Qualitative content analysis of scientific texts related to the research topic was used to identify the criteria. Interactive matrix and based on expert More

This study followed the design of a model to predict the financial behavior of investors in the Iranian stock market. Qualitative content analysis of scientific texts related to the research topic was used to identify the criteria. Interactive matrix and based on expert opinion based on interpretive structural modeling method was developed and a five-level model was obtained. To determine the type of variables, the MicMac analysis was used. In the five-level model of this study the variables of informal news, investor financial conditions, subjective financial knowledge, and herd behavior at the fifth level were the most influential and believable, personal judgment, emotion control, and loss aversion were the most influential variables of this model at level one of this model, were affected. MicMac analysis also indicated that the variables of informal news, subjective financial knowledge, investor financial conditions, self-esteem, and herd behavior were independent, and the variables of avoidance, believability, financial technology, emotional control, personal judgment, and financial specialties are also type dependent and other variables are interface type. Manuscript profile

Open Access Article

440 - Investigating the Effect of Liquidity and Per capita Income on the Housing Market (Using a vector auto regression model)
shahrzm vahedi Farhad Hanifi seyyed jalal sadeghi sharif

AbstractThe housing market has been one of the most volatile sectors of the economy in recent times, experiencing periods of stagnation and boom. It is important to note that the housing sector is most closely linked to other sectors of the economy. With the recession, More

AbstractThe housing market has been one of the most volatile sectors of the economy in recent times, experiencing periods of stagnation and boom. It is important to note that the housing sector is most closely linked to other sectors of the economy. With the recession, the whole economy will be in crisis. Also, the housing sector, given these features, has a stronger impact on investment and housing prices than short-term economic fluctuations, as well as its widespread and past relevance to other sectors, has the potential to generate growth and development in other sectors of the economy and can serve as an endogenous growth incentive. To play a slower role, and to stimulate, to stimulate economic growth in the short term and to drive the recession out. Therefore, further reflection is necessary in this section. Therefore, in this study, using the vector auto regression Time Series (VAR) analysis model, we investigate the interaction between housing price markets of some macroeconomic variables such as liquidity volume, per capita income. The results showed that the volume of liquidity has a significant share in the volatility of the housing market. Therefore, policymakers in the economic field should pay more attention to this. Manuscript profile

Open Access Article

441 - Evaluation of Investor Reactions by Security Speeds of Price Adjustment towards the Intrinsic Values between different Industries in TSE
Mahdi Madanchi Zaj Behnaz Tolouei Kiarash Mehrani

چگونگی واکنش سرمایه گذاران نسبت به اطلاعات محیط اقتصادی ، نقش کلیدی در تعیین میزان کارایی بازارسرمایهدارد. اگر این واکنش صحیح و سریع باشد، بازار سرمایه کارایی قوی دارد، در غیر این صورت، با هرگونه تاخیر و یا اختلال در واکنش سرمایه گذاران، از قدرت کارایی بازار کاسته می‌&r More

چگونگی واکنش سرمایه گذاران نسبت به اطلاعات محیط اقتصادی ، نقش کلیدی در تعیین میزان کارایی بازارسرمایهدارد. اگر این واکنش صحیح و سریع باشد، بازار سرمایه کارایی قوی دارد، در غیر این صورت، با هرگونه تاخیر و یا اختلال در واکنش سرمایه گذاران، از قدرت کارایی بازار کاسته می‌&rlm;شود. در این پژوهش بیش واکنشی سرمایه گذاران با استفاده از روش ارزیابی سرعت تعدیل قیمت سهام در رسیدن به ارزش ذاتی در بازه زمانی05/1/1392 الی 01/03/1396 آزمون شده است. در این راستا سرعت تعدیل شاخص قیمت سهام ده صنعت منتخب بورس (کانی‌‌‌های &rlm;فلزی، محصولات کاغذی، محصولات چرمی، فراورده‌‌‌های &rlm;نفتی، منسوجات، محصولات دارویی، لاستیک، فلزات اساسی، خودرو و محصولات شیمیایی) بر مبنای چهار رویکرد مدل تعدیل جزئی آمیهود و مندلسون (1987)، داموداران (1993)، نسبت‌های اتو کوواریانس و فرآیندهای ARMA تئوبالد و یالوپ (2001، 2002) محاسبه شد. بر اساس برآوردگر نسبت اتو-کوواریانس و رویکرد آمیهود و مندلسون (1987) کم‌واکنشی در هیچ از صنایع منتخب مشاهده شد. روش ARMAنیز نشان داد در تمامی صنایع بجز صنعت خودرو وجود پدیده کم‌واکنشی مشاهده شده و در صنعت خودرو بیش واکنشی سرمایه‌گذاران وجود دارد. بر اساس روش داموداران همه 10 صنعت منتخب سرمایه‌گذاران بیش واکنشی داشتند. که بر اساس مطالعات مختلف نتایج روش داموداران از قابلیت اعتماد پایینی برخودار است. Manuscript profile

Open Access Article

442 - The Designing A model of Financial Decisions of Micro and Macro Financial Participations of financial system to Development Financial Markets in Iran
Hossein Eslami Mofid Abadi Hamidreza Vakilifard Hashem Nikoomaram Seyed Jamaledin Tabibi

The main purpose of this research was designing a model of financial recisions of micro and macro financial participations of financial system to explain of the development financial mrkets in Iran. This research was conducted as descriptive - survey and also from of th More

The main purpose of this research was designing a model of financial recisions of micro and macro financial participations of financial system to explain of the development financial mrkets in Iran. This research was conducted as descriptive - survey and also from of the target perspective was the kind of applied research. Therefore, in order to achieve this goal, firstly, based on the study and existing literature review, the independent research variables, that's mean, the mix financial decisions making of government (MDFG), the mix financial decision making of corporation (MDFC), the mix financial decision making of household (MDFH), were introduced as an explanatory factor for the development of financial markets (dependent variables). Then, by using of the Krejci & Morgan method, was determined the 384 person as statistic sample, and the gathering the research data from of the questionnaires that distributed in among of this sample. Moreover, to analyze of the data and estimating empirical modeling of research has been used to structural equation model (SEM). The findings of this research show that each of the mix financial decisions making of government (MDFG), the mix financial decision making of corporation (MDFC), the mix financial decision making of household (MDFH), was a significant effect on the development of financial markets in Iran. Manuscript profile

Open Access Article

443 - Identification and ranking of the marketing mix of services in the banking industry focusing on financial services & Investment using DEMATEL
Reza Mohammadkazemi saeed kardar Mahnaz Pouriz

In the current competitive market, identify the major factors affecting the behavior of consumers is considered very important. Every organization needs to know to capitalize on one of the highest yield will be. The banks with the complex world of competition that they More

In the current competitive market, identify the major factors affecting the behavior of consumers is considered very important. Every organization needs to know to capitalize on one of the highest yield will be. The banks with the complex world of competition that they face, they need to recognize these factors. The factors that the manufacturing industry is different. Therefore, banks need to identify its own marketing mix and also have knowledge of the most important factors. Therefore, after reviewing research literature, these factors combined to identify and then using DEMATEL, to rank them and thus introduce the most important factor. According to the results, of which the price and the staff are most effective. Manuscript profile

Open Access Article

444 - Identifying the Effective Factors on developing a model for Supervision and Regulation of Financial Markets using Meta-Synthesis Approach
Ehsan Askari Firouzjaei Fraydoon Rahnamay Roodposhti

After the financial crisis from 2007 to 2009, the regulation and supervision on the financial sector has undergone massive changes and became stricter. Financial institutions that were not being monitored by the time of the crisis are now under regulation and supervisio More

After the financial crisis from 2007 to 2009, the regulation and supervision on the financial sector has undergone massive changes and became stricter. Financial institutions that were not being monitored by the time of the crisis are now under regulation and supervision, and those that were under regulation, have become obliged to comply with strict regulations. This research has designed a model of regulation for financial markets in Iran with an adaptive approach to international financial markets. Meta-synthesis method is used to examine questions in this research. Since regulation on financial markets is an important issue, there are many articles in this regard, however due to the different political, economic and legal conditions in each country, the dimensions, components, effective factors and strategies used in the regulatory process in financial markets are somewhat different and involve quantitative and qualitative studies with a broad subject dispersion. Therefore, in this research, the Meta-synthesis method is considered as an appropriate method for achieving a comprehensive combination of factors influencing the mechanisms of financial market regulation based on translation of reviewed literature. Hence, based on this, the dimensions and indicators that affect the regulation and supervision of financial markets were extracted in two separate sections. Manuscript profile

Open Access Article

445 - Earning Downside Risk and Market-based Characteristics Earning Attributes
Mehdi Dasineh Farzaneh heidarpoor Yadollah Tariverdi

According to modern approaches, the risk was defined as loss probability. In fact, rather than taking into account desirable and undesirable changes, only undesirable changes are considered as risks. On the other hand, measuring downside risk using earning rather than r More

According to modern approaches, the risk was defined as loss probability. In fact, rather than taking into account desirable and undesirable changes, only undesirable changes are considered as risks. On the other hand, measuring downside risk using earning rather than return is considered a new issue. The purpose of the present study is to measure the Earning Downside Risk using earning and to evaluate its effectiveness from market-based criteria of earning characteristics. Earnings downside Risk Index, with a new approach, has been evaluated as an index of risk assessment and the characteristics of relevance, timeliness and conservatism as market-based indicators of earnings characteristics.Using the data of 110 selected companies listed in Tehran Stock Exchange from 2012 to 2017 and multiple regression tests, the relevance and conservatism indices have an adverse and negative effect on the earning downside risk and between factor of the timeliness and downside risk no significant relationship was found. Manuscript profile

Open Access Article

446 - Social media marketing and brand social identity focusing on customer engagement in the investment process
peiman alidostzoghi Ebrahim Chirani Mohammad Reza Azadehdel

The purpose of this research is social media marketing and brand social identity with a focus on customer interaction in the investment process. This research is qualitative and the method of data theory or grounded theory has been used. Data were semi-structured by in- More

The purpose of this research is social media marketing and brand social identity with a focus on customer interaction in the investment process. This research is qualitative and the method of data theory or grounded theory has been used. Data were semi-structured by in-depth interview technique. Twenty specialists and experts of university faculty members and administrators who have at least 15 years of experience in management were selected by purposive sampling method using snowball technique. In order to analyze the data, continuous comparison method was used during the three stages of open, axial and selective coding. Qualitative findings are analyzed by MAXQDA software and finally the paradigm model of social media marketing is explained. Findings show that social media, through active and aggressive participation, has a greater impact on consumer behavior. Manuscript profile

Open Access Article

447 - Investigating the Impact of Stock Market Liquidity on Income Distribution (Selected from Developing and Developing Countries)
zeynab moridi shahram fatahi Kiomars Sohaili

Fair distribution of income is one of the concerns of policymakers in developing and developed countries, and despite the economic growth of world countries and the implementation of various policies to combat it, remains one of the most important goals of economic poli More

Fair distribution of income is one of the concerns of policymakers in developing and developed countries, and despite the economic growth of world countries and the implementation of various policies to combat it, remains one of the most important goals of economic policymakers in the world. One of the important and influential factors in any society for econoears. Capital market liquidity enables long-term investment by raising small and large funds and providing them to business owners, so stock market liquidity can be a good platform for attracting micro and large capital by reducing the risk of liquidity.According to macroeconomic theories, capital accumulation resulting from capital market liquidity is one of the conditions for economic growth, thereby increasing the income of those who are risk averse and more willing to invest in the stock market and those who are risk averse. And it relies solely on wages and salaries from work The results show that liquidity of the stock market as a financial market increases income inequality and in developed countries and decreases income inequality and increases in developing countries. Manuscript profile

Open Access Article

448 - Spillover between OPEC oil Price and Equity Markets Considering Business Cycles and Structural Breakdown (Case study; GCC Countries and Iran)
morteza bavaghar Mahdi faghani Mohammad Hossein Ranjbar

Studying the spillover between markets is an important and controversial topic in the financial field. The purpose of this study was to investigate the spillover between OPEC oil prices and the stock market of Iran and GCC countries considering trade cycles and structur More

Studying the spillover between markets is an important and controversial topic in the financial field. The purpose of this study was to investigate the spillover between OPEC oil prices and the stock market of Iran and GCC countries considering trade cycles and structural failure. The data were collected monthly through the OPEC official web site and the archives of each of the countries listed on the stock exchange index from the beginning of 2012 until the end of the first half of 2018, using bivariate GARCH-BEKK, correlation models and Granger Causality test. The results show that the spillover of OPEC oil price volatility without affecting structural breakdown affects the stock markets of the target countries. But when it comes to structural failure, the results will be different. The results of Granger Causality test also show that there is no causal link between OPEC oil price and Tehran Stock Exchange index, but in some of GCC countries such as Saudi Arabia and Bahrain, oil prices at different intervals is due to changes in the stock market index. Manuscript profile

Open Access Article

449 - Investigation of information interaction in Iranian capital market companies using transfer entropy matrix
arefeh mohaghegh mohsen hamidian Sayed Ali hoseyni esfyadvajany gholam reza jafari

The focus of this study is on the Iranian stock market financial market. In fact, the aim of this study is to investigate market modeling using entropy transfer matrix. Investing in the capital market and buying stocks of companies that have a lot of entropy is associat More

The focus of this study is on the Iranian stock market financial market. In fact, the aim of this study is to investigate market modeling using entropy transfer matrix. Investing in the capital market and buying stocks of companies that have a lot of entropy is associated with a lot of risk, and due to the high risk and the possibility of bankruptcy, the principal and profit of capital may be lost. We received data on trading volume, disclosure quality, monthly index, corporate governance, and 12-month profit quality for 27 companies from the Iranian stock market and OPEC's monthly oil price, monthly inflation rate, ozone rate, and the price of an ounce of gold between 2009 and 2017. The special importance of the capital market in the development of the economy is through the efficient management of capital and the optimal allocation of undeniable resources. Investing in the capital market requires a decision that requires information about the future state of the stock market price. After a series of drastic changes that have taken place in a row, the trend of data changes is moving towards negative. In other words, in a continuous cycle, the higher the degree of change, the closer the probability of approaching a state of stillness Manuscript profile

Open Access Article

450 - Investigating Spillover between the Oil Markets and Stock Market Volatility using Bayesian Multivariate Stochastic Volatility Model
Ali Farhadian Moslem Nilchi

One of the major concerns of researchers and policy makers in recent years is the nature and magnitude of the correlation between financial markets and the oil market. The focus is on the role that both markets play in developing countries. The relationship between oil More

One of the major concerns of researchers and policy makers in recent years is the nature and magnitude of the correlation between financial markets and the oil market. The focus is on the role that both markets play in developing countries. The relationship between oil prices and the stock market has been studied in many studies. The methods used to study this issue have been used in the GARCH approach. In this study, using the BMSV model of the multivariate econometric Volatility model introduced by Harvey and others (1994), a survey of the spillover of energy market Volatility (OPEC oil yield) in the Iranian stock market was presented. In the results, BMSV for stock returns-oil returns showed a positive Volatility spillover (0.838) in these two markets. The results of this survey are of great importance to investors in the stock market. In particular, it was found that the amount of Volatility spillover is highly correlated with oil yield. Therefore, the energy market news is a key factor in making decisions on investing in the stock market. Because the use of this information minimizes the risk of investing in the stock market. Manuscript profile

Open Access Article

451 - Comparison of Predicted Tehran Stock Exchange Cycles using ANFIS, MLP, RBF and PNN Networks based on PSO Algorithm
farzaneh abdollahian mohammad ebrahim mohammad pourzarandi hasan ghalibafasl

One of the financial institutions of the countries in the world is the Stock Exchange, which is used as indicators of economic health. As for a large volume of capital is managed through the stock market and is placed in the production and industry, the recession in thi More

One of the financial institutions of the countries in the world is the Stock Exchange, which is used as indicators of economic health. As for a large volume of capital is managed through the stock market and is placed in the production and industry, the recession in this market can have important effects. In this paper, we seek to extract the cycles of prosperity and recession in the Tehran Stock Exchange using the TEPIX and the Pagan and Sossounov method. Then, using the PSO algorithm, the most important predictor variables are determined and in the next step We predict market financial cycles using ANFIS, MLP, RBF and PNN networks. The results show that according to the mean square error, the root mean square error, the accuracy of the model and the Kappa coefficient, the MLP model provides better results in predicting future market conditions. Manuscript profile

Open Access Article

452 - A heterogeneous agent pricing model and simulation investor’s behavior on big decline on Tehran stock exchange
Mehdi Khoshnood Fraydoon Rahnamay Roodposhti

Today much behavioral finance researches focuses on heterogeneous agent model (HAM) and agent based modeling (ABM). The purposes of this article presentation of heterogeneous agent pricing model at big decline on Tehran stock exchange and simulation investor’s beh More

Today much behavioral finance researches focuses on heterogeneous agent model (HAM) and agent based modeling (ABM). The purposes of this article presentation of heterogeneous agent pricing model at big decline on Tehran stock exchange and simulation investor’s behavior on agent based modeling framework with emphasis herd behavior and market sentiment. at first three big decline specified with several criterion : average of the share price indices , average value of the stock market turnover , average value of the stock market capitalization .according this three big decline are : 2005 ,2008 and 2013. Samples are the shares of companies that 40 days before and 40 days after was traded .then with MATLAB software code was writhed and simulation done. Finding show that HAM model can estimate investor’s behavior at big decline on Tehran stock exchange. Manuscript profile

Open Access Article

453 - Identifying and Ranking Digital Marketing Factors in the Banking Industry: with an Emphasis on Financial and Investment Services (using Grounded Theory)
Elmira Emsia Javad Janmohammadi

With the increasing growth of digital marketing in the field of financial services of banks, the level of awareness of customers about the quality of banking services has increased. Therefore, customers no longer accept any kind of services, and this causes an increase More

With the increasing growth of digital marketing in the field of financial services of banks, the level of awareness of customers about the quality of banking services has increased. Therefore, customers no longer accept any kind of services, and this causes an increase in the number of competitors in the bank. Therefore, banks should seek to strengthen their competitive position by identifying marketing challenges and opportunities. The purpose is to identify and rank the opportunities and challenges of digital marketing in the banking industry with an emphasis on financial and investment services (by Grounded Theory) in Sepah Bank. The research was conducted in two parts. First, with a qualitative approach, opportunities and challenges were identified from experts in the field of digital marketing in the bank, and second, in order to survey the findings of the qualitative section and also to rank an opportunities and challenges from the experts' point of view, the approach Quantitative and Shannon entropy were used. In the qualitative part, 9 semi-structured interviews were analyzed using the content analysis method, and in the quantitative part, the identified dimensions and sub-indices were weighted and ranked using the Shannon entropy analysis. The results showed that the most important dimension is the promotion dimension, and the most important indicator is the analysis of customer behavior, and the most important challenge is the technical dimension, and the most important indicators are a lack of digital culture, the lack of attractiveness of content, services and needs to expert employees. Manuscript profile

Open Access Article

454 - Threshold dynamics and asymmetric adjustment of stock and currency markets returns in Iran
sayed yahya abtahi hamid khajehmahmoodabadi

Identifying the behavior of prices in financial markets requires attention to the dynamics in the process of adjustment to long-term equilibrium in these markets and attention to this issue is necessary for policy makers of the capital market due to fluctuations of the More

Identifying the behavior of prices in financial markets requires attention to the dynamics in the process of adjustment to long-term equilibrium in these markets and attention to this issue is necessary for policy makers of the capital market due to fluctuations of the foreign exchange market in Iran. In this paper, the asymmetric adjustment and dynamic behavior of foreign exchange and stock markets are studied. The results of Threshod vector autoregression and Threshold cointegration models on the relations between these markets indicate that the returns of stock and currency markets are cointegrated with a threshold adjustment, and the process of adjustment when stock and currency markets are adjusted to long-term equilibrium are asymmetric. Also, there is a much lower convergence of positive deviations (above the threshold) of long-term equilibrium with negative deviations (lower thresholds), and the deviation of the return on long-term equilibrium in the stock market in negative errors is adjusted to a higher rate than positive errors. And this adjustment is quite asymmetric and meaningful. Manuscript profile

Open Access Article

455 - Designing a model for forecasting the return of the stock index (with emphasis on neural network combined models and long-term memory models)
Reza Najarzadeh Mehdi Zolfaghari Samad Golami

This study presents the new hybrid network of GARCH family and an artificial neural network to predict the Tehran Stock Exchange index during the period of 2008-2017. The existence of long-term memory in the conditional variance of the Tehran stock returns causes use in More

This study presents the new hybrid network of GARCH family and an artificial neural network to predict the Tehran Stock Exchange index during the period of 2008-2017. The existence of long-term memory in the conditional variance of the Tehran stock returns causes use in addition GARCH and EGARCH models with short- memory, long-term memory models. In addition to long-term memory models, considering the better performance of hybrid models in predicting financial data of the Garch family models (short and long-term) are combined with the artificial neural network. Using hybrid models the return of stock index was forecast for the next 10 days and its accuracy was evaluated using the evaluation criteria. The results showed that the hybrid FIEGARCH with the student-t distribution model was more efficient in forecasting return of stock and had a lower forecast error than others models Manuscript profile

Open Access Article

456 - Designing a hybrid intelligent model for predicting the Financial Richness
fatemeh shahbazadeh ebrahim abbasi Hosein Didehkhani Ali Khozean

This study aims to present an intelligent model for predicting financial opulence in the security companies as a system that supports the decisions. For this reason, by investigating background of the seventeen numbers of variables as a predictor variable for predicting More

This study aims to present an intelligent model for predicting financial opulence in the security companies as a system that supports the decisions. For this reason, by investigating background of the seventeen numbers of variables as a predictor variable for predicting the class of financial opulence from valid sources of central security Site G.A.A during the years 1390- 1395 had been extracted. For conducting this investigation, there had been used of the data of Security Industry, during the years 1390 to 1395. In this investigation, first, we compare the results of applying different models of prediction based on Data Mining and in the second stage, we investigate the ranking of predicting algorithms. The finding results of this investigation showed that the financial opulence with acceptable precision is predictable and the extracted model by using the decision tree has very high precision and capability. Manuscript profile

Open Access Article

457 - Designing a Business Marketing Model with a Social and Political Approach and Its Reporting Method
Hamidreza Teimouri Kambiz Shahroodi ali esmaelzadeh Farzin Farahbod

Business can be a viewed as an architecture for product, service and flow of information that includes a description of different business elements, their role, the potential advantages of each of these agents and their sources of income. Election is an important socio- More

Business can be a viewed as an architecture for product, service and flow of information that includes a description of different business elements, their role, the potential advantages of each of these agents and their sources of income. Election is an important socio-political phenomenon that is discussed from a business and a marketing perspective. The purpose of the present study is to design a political marketing model with emphasis on the 8th and 9th parliamentary elections. The research is descriptive; and in terms of purpose, it is applied. The statistical population in the qualitative section, includes policy experts, representatives of the Parliament, and in the quantitative section, includes students in political and social sciences and business management. The data collection tool in the qualitative part is interview, and in the quantitative part is questionnaire. SEM-PLS method is used for data analysis by Smart PLS3. The findings indicate that two factors influence political marketing strategies: the requirements for effective political orientation in the election competition and identifying the need of voting market. The outcomes of implementing it include designing the right product in accordance with core demands of the voting market, selling ideas/candidates and achieving votes and it is affected by considering the conditions and elements involved in the effective presence of political orientations in elections and assessment of target market needs. These lead to achieving proper vote rating and main goals in the voting market, through continuous monitoring of the environment and having influential marketing and publicity. Manuscript profile

Open Access Article

458 - Designing the bank deposit forecasting model based on behavioral accounting and money market
Ahmad Aghazadeh Kamakli sina kherdyar Mohammad Reza Azadehdel

The main purpose of this study is to provide a model to explain the factors affecting the amount of bank deposits with respect to internal and external factors. The research is of applied type and is performed qualitatively with grounded theory technique. Data were coll More

The main purpose of this study is to provide a model to explain the factors affecting the amount of bank deposits with respect to internal and external factors. The research is of applied type and is performed qualitatively with grounded theory technique. Data were collected through semi-structured interviews. Theoretical sampling continued until the categories were saturated. And ten depositors were interviewed. Then, based on the systematic approach of Strauss and Corbin theories in three main steps of open coding, axial coding and selective coding, the bank deposit forecasting model with emphasis on behavioral accounting and money market was presented. Finally, the validity of the developed theory was examined. The results show that the central category of the model is the behavior of depositors. Preservation of the value of money, security of capital, banking services, ease of access, social effects are called causal conditions. The role of parallel markets and customer characteristics are considered as conditions involved. The conditions of the Islamic society, the role of the government and the economic structure of the country are the background conditions. Manuscript profile

Open Access Article

459 - Overflow of parallel markets of Tehran Stock Exchange over the trading industries of the stock exchange.
hashem mokari seyed alireza mirarab bayigi Hoda Hemmati

The present study investigates the prevalence of parallel capital market revolts on stock exchange trading industries. In this study, the overflow of stock exchange industries has been measured separately for export and import-oriented parallel markets of currency and g More

The present study investigates the prevalence of parallel capital market revolts on stock exchange trading industries. In this study, the overflow of stock exchange industries has been measured separately for export and import-oriented parallel markets of currency and gold. In this regard, the autoregressive vector analysis (VAR) method and the autoregressive model conditional on the heterogeneity of multivariate generalized variances (MGARCH) have been used. The data of this research have been collected and tested using Eviews software from the beginning of September 2015 to the end of August 2016. The method of the present study is based on the classification of research based on the method, nature and direction of descriptive, applied and post-event, respectively, and is considered as a correlation in terms of type.The results of this study confirm the relationship between the effect of the overflow of export-oriented stock exchange industries from the parallel foreign exchange market; However, the research results of this overflow have not been confirmed by the parallel gold market. In this regard, the effect of the overflow of import-oriented industries from the parallel markets of currency and gold has not been confirmed. The side findings of the present study also show that there was a positive and two-way relationship between the two markets of currency and gold in the period under study. Manuscript profile

Open Access Article

460 - Stock market reactions to earnings management, corporate risk and weak internal controls
sid nia valinia Mohammed Hussain Ranjbar daowd khodadady hojat alaha salari

AbstractThe main function of the capital market is to finance productive production and service activities. To achieve this important goal, the shares of companies listed on the capital market must be attractive enough for investors to invest. One of the most important More

AbstractThe main function of the capital market is to finance productive production and service activities. To achieve this important goal, the shares of companies listed on the capital market must be attractive enough for investors to invest. One of the most important indicators of the attractiveness of a certain company's stock for investors is the return on investment. The return on investment comes more than anything from changes in a company's stock price, and a company's stock price changes come from its internal information management. In this research, a model for the relationship between market reaction and weak internal controls, manipulation of accruals, business risk and financial risk is presented. This research is a purely experimental research, but, according to the analysis of past information, the statistical population of the research is all companies listed on the Tehran Stock Exchange in the period of 2007 to 2018. Finally, for statistical analysis, the calculated variables have been transferred to the Eviews9 software environment. The research findings show that the weakness of internal controls on the manipulation of real data, business risk and financial risk at the probability level. 5% has a significant effect. Manipulation of real information at the 5% probability level has a significant impact on financial and business risk. Manipulation of real information, financial risk and business risk at the 5% probability level have a significant impact on market reaction. Manuscript profile

Open Access Article

461 - Investigating the Asymmetric Relationship between Oil Price and the Covid-19 Pandemic with Trading Value on the Stock Exchange
masoumeh dadgar vida varahrami

Forecasting the stock market in each period has been difficult and the value of stock trading has been affected by various factors. Among these factors have been the oil and gas sector, especially in countries that depend on the revenue from their sales. On the other ha More

Forecasting the stock market in each period has been difficult and the value of stock trading has been affected by various factors. Among these factors have been the oil and gas sector, especially in countries that depend on the revenue from their sales. On the other hand, the outbreak of Covid-19 pandemic has led to profound changes in both areas. Therefore, in this article, the relationship between oil prices and the Iranian stock market is examined with respect to the prevalence of the Corona pandemic. Understanding the behavior dynamics of the stock exchange value index can help to more accurately predict the future behavior of this variable. Accordingly, the main purpose of this paper is to analyze the asymmetric relationship between oil prices, as well as the simultaneous impact of the corona pandemic news and the rate of corona virus infection on the value of the Iranian stock exchange. In the present paper, nonlinear Autoregressive Distributed Lag (NARDL) in the time period (1399: 05: 15-1398: 11: 30) has been used. The results show that in the long run, rising oil prices have a significant asymmetric effect on stock exchange value. On the other hand, in the short run, the rate of Covid-19 patients has a positive relationship without meaning and the Covid-19 media index has a negative relationship with meaning with the value of stock exchange trading. Manuscript profile

Open Access Article

462 - Ranking of Competitive Power Components in Tejarat Bank Using Fuzzy TOPSIS Technique
Siamak Jafari narges Delafrooz Kambiz Shahroodi Yalda Rahmati

امروزه یکی از مهمترین مشکلات پیش روی سازمان‌ها، عدم توجه آنان به عوامل مؤثر بر توسعه توان رقابتی بوده و اغلب سازمان‌های داخلی، رویکرد مشخصی جهت سنجش این متغیر ندارند. بنابراین شناسایی عوامل مؤثر بر توسعه توان رقابتی، رتبه‌بندی و تمرکز بر مهمترین اجزای آن، می‌تواند بر مو More

امروزه یکی از مهمترین مشکلات پیش روی سازمان‌ها، عدم توجه آنان به عوامل مؤثر بر توسعه توان رقابتی بوده و اغلب سازمان‌های داخلی، رویکرد مشخصی جهت سنجش این متغیر ندارند. بنابراین شناسایی عوامل مؤثر بر توسعه توان رقابتی، رتبه‌بندی و تمرکز بر مهمترین اجزای آن، می‌تواند بر موفقیت حال و آینده سازمان‌ها تاثیرگذار باشد. در این تحقیق، مدلی برای سنجش توان رقابتی بانک تجارت ارائه و شاخص‌های آن، با استفاده از تکنیک تاپسیس فازی رتبه‌بندی شدند. ابتدا از طریق مصاحبه با خبرگان بانک تجارت، مدل اولیه تحقیق در سه بعد اصلی قابلیت‌های درونی سازمان (شامل مؤلفه‌های قابلیت‌های مالی، تکنولوژیک، مدیریتی و بازاریابی)، هوشمندی بازار (شامل مؤلفه‌های ایجاد هوشمندی و پاسخ به هوشمندی) و بازاریابی رابطه‌مند آنلاین (شامل مؤلفه‌های کیفیت تعاملات آنلاین، کیفیت محتوای وب‌سایت و کیفیت خدمات الکترونیک) به دست آمد. در ادامه با بکارگیری تکنیک تاپسیس فازی، شاخص‌های مدل رتبه‌بندی شدند که درنهایت «مهارت کارکنان در انجام امور محوله»، «توسعه فناوری‌های موجود» و «سودآوری» نیز به عنوان مهمترین شاخص‌های توان رقابتی انتخاب شدند. ضمن اینکه منابع ورودی نیز به‌عنوان مهمترین بعد انتخاب شد. Manuscript profile

Open Access Article

463 - Proper Indicators of Capital Market Analysis, Based on the Financial Market Sociology Approach
laleh shabanibarzegar Fraydoon Rahnamay Roodposhti Meysam Mousaei

A capital market is a sample of human society in which there are networks of traders. Because of traders, a sociological approach to capital market indicates that traders and capital market influence each other. Therefore, in our research we hope to discover a suitable More

A capital market is a sample of human society in which there are networks of traders. Because of traders, a sociological approach to capital market indicates that traders and capital market influence each other. Therefore, in our research we hope to discover a suitable index to analyze the capital market based on sociological approach. This research is a descriptive – survey model. The Statistical society is very large and complex. Therefore we have chosen 150 people who are working in the capital market as sample of our society and we have sent questionnaires for them. The result of the data ran in SPSS software in two different ways. The first way was through descriptive statistics and the second way was inferential statistics. Then, we used SMART PLS software for modeling the structural equation. Experimental results show that financial knowledge, risk perception, feelings about market indexes, value of money and objectivity are the suitable indexes for the analysis of the capital market based on sociological approach. Manuscript profile

Open Access Article

464 - Contagious topological dynamics in the Iranian stock market
samad sedaghati Ruhollah Farhadi Mir Feyz Fallashams

Contagion in financial markets takes place both because of fundamental or non-fundamental reasons like herd behaviors that can increase market risk levels and even end in inefficient allocation of financial resources. Thus, understanding the contagion and its dynamics w More

Contagion in financial markets takes place both because of fundamental or non-fundamental reasons like herd behaviors that can increase market risk levels and even end in inefficient allocation of financial resources. Thus, understanding the contagion and its dynamics will be critical for the participants of financial market. Hence, using network-based epidemic modeling, the study examined the dynamics of contagion in the Iranian stock market from 2011 to 2019 and short-term and long-term scales. To this end, first the correlation network of 46 Iranian stock market groups was developed and then analyzed using short-term and long-term contagion dynamics simulations. The results showed that the extent and speed of contagion is much higher in the short-term than in long-term and in long-term a significant number of groups can be immune to the contagion. However, in long-term the rate of return to pre-contagion status is shorter than in short-term Manuscript profile

Open Access Article

465 - Presentation of Parsian Bank Brand Promotion Model Base on Grounded Theory with a Value Creation Approach
PARISA GHOLAMI MORTEZA FARAJI ALIREZA ROUSTA

Studying brand promotion factors helps financial organizations and banks to improve their marketing strategies with a proper understanding of brand issues. Although there is no dispute about the importance of this issue, but the existing research in this field is not sa More

Studying brand promotion factors helps financial organizations and banks to improve their marketing strategies with a proper understanding of brand issues. Although there is no dispute about the importance of this issue, but the existing research in this field is not satisfactory and more studies are needed, this issue indicates the importance of studying brand promotion factors. The main issue of this research is to present the brand promotion model of Parsian Bank. Since there is no comprehensive model in the field of brand promotion according to the local conditions of our country, the data-based theory method has been used to theorize and identify the dimensions of the model. In the paradigm model of data-based theory, the main phenomenon of this research is the same process of brand promotion, and the current contextual and intervening conditions of this main phenomenon will also be presented. The results are also presented. To build a paradigm model through in-depth interviews related to data-based theory, the statistical population of this study was selected from all prominent academic experts with a scientific background related to brand management and marketing, managers and experts of banks. Manuscript profile

Open Access Article

466 - Modeling risk in accordance with the financing structure in the money market based on probabilistic decision theory
hamidreza iravani hamidreza kordlouieuie narges yazdanian

has not been raised in recent years, but has been the focus of researchers in recent decades. Different sources of financing make it possible to make the desired investment and can increase the wealth of shareholders. Therefore, considering the importance of risk in the More

has not been raised in recent years, but has been the focus of researchers in recent decades. Different sources of financing make it possible to make the desired investment and can increase the wealth of shareholders. Therefore, considering the importance of risk in the financing structure, the purpose of this study is to model risk in accordance with the financing structure in the money market based on probabilistic decision theory. In terms of research method, this research is in the category of descriptive-analytical research of the time series type. The statistical population of the study is experts in the field of financial management of banks. In this study, after reviewing various literature in the fields of financial risks and financial ratios of banks, the most important risks were identified. A combination of two methods was used to collect data. By using the library method of the subject literature; A theoretical framework and background were provided for the research, and in the second stage, we modeled by collecting the opinions of experts. In this study, after collecting information, Ahp technique was used. The results showed that systematic risk has the highest priority. Liquidity risk is in the second priority. Income distribution risk in the third priority, operational risk in the fourth priority, capital risk in the fifth priority, credit risk in the sixth priority,Market risk in the seventh priority,Competition risk in the Eighth priority andMarket liquidity risk in the last priority. has it. Manuscript profile

Open Access Article

467 - Investigating the effect of underreaction and overreaction on Iran's capital market risk
mojtaba sangari Mohammad Ali Aghaei Fariborz Avazzadeh Fath Ali Pirzad

10.30495/jik.2024.23247

The purpose of the current research is to examine the effect of underreaction and overreaction on the risk distribution of the Iranian capital market. The current research is a post-event descriptive and applied type in terms of purpose. The target statistical populatio More

The purpose of the current research is to examine the effect of underreaction and overreaction on the risk distribution of the Iranian capital market. The current research is a post-event descriptive and applied type in terms of purpose. The target statistical population is all active and accepted companies in Tehran Stock Exchange, whose shares were traded in Tehran Stock Exchange from 2010 to 2019, and the statistical sample was selected based on the method of systematic elimination of 182 companies. In order to collect the required data and financial information, primary and secondary data such as reports of financial statements and audited financial statements of stock companies for a period of 10 years have been used and analyzed by Eviews9 software. For the inferential analysis of the variables, various statistical tests were used, including the Limer and Hausman F test, regression test, and panel data. The results of the research showed that there is a positive and significant relationship between underreaction and overreaction with Iran's capital market risk. In other words, incorrect pricing leads to underreaction or overreaction in stock prices from the psychological deviation of the investor, such as the investor's misunderstanding of the company's profit. Manuscript profile

Open Access Article

468 - Explaining the role of personality and structural characteristics of management on the competitiveness in the market of products of companies listed on the Tehran Stock Exchange: Emphasis on data mining models and data envelopment analysis
Amir Faridnia Mohsen Lotfi Behrooz Eskandarpoor

This study the effect of a set of personality and structural characteristics of management (including short-sightedness, optimism, conservatism, independence, gender diversity of the board, stability and ability of management) on competitiveness in The market of product More

This study the effect of a set of personality and structural characteristics of management (including short-sightedness, optimism, conservatism, independence, gender diversity of the board, stability and ability of management) on competitiveness in The market of products of companies listed on the Tehran Stock Exchange has been discussed. This study uses a sample of 144 companies listed on the Tehran Stock Exchange in the period 2007-2007 and using statistical methods such as data envelopment analysis, regression model based on panel data and Data mining methods (neural network model and decision tree) have been performed. Findings of regression methods showed that among the studied variables, short-sightedness, board independence, stability and management ability had a significant effect on competitiveness in the products market. Comparison of the results of regression methods and data mining models showed that among the characteristics of management, only the variables of short-sightedness, ability and robustness of management had a significant effect on competitiveness in the market of products of companies Manuscript profile

Open Access Article

469 - Identification of Iranian capital market irregularities based on metacombination and fuzzy Delphi
Samiyeh Samiyeh narges yazdanian Arya Kiumars Hoda Hemmati

The purpose of this research is to identify the irregularities of the Iranian capital market based on metacombination and fuzzy Delphi. The current research was conducted as a mixed research (qualitative-quantitative). Based on this, in the first stage of the research, More

The purpose of this research is to identify the irregularities of the Iranian capital market based on metacombination and fuzzy Delphi. The current research was conducted as a mixed research (qualitative-quantitative). Based on this, in the first stage of the research, in order to extract the types of capital market irregularities from the literature related to the research, a meta-composite qualitative research method has been used. The statistical population of the research in the metacomposite section included books and articles related to the research topic (English articles studied in this research from the years 2000 to 2022 and Persian articles from the years 1385 to 1401).In the quantitative phase of the research, by using the fuzzy Delphi method and the questionnaire tool, common irregularities were screened by a survey of experts. The results of the research showed that the irregularities of the Iranian capital market include eight types of irregularities related to impulse/momentum, irregularities related to technical analysis, irregularities related to calendar, irregularities related to risk, irregularities caused by fundamental analysis, irregularities related to innovation, irregularities It is related to accrual items and irregularities related to dividends. Manuscript profile

Open Access Article

470 - Effect of Structural Reforms of Pension System on the Economy and Capital Market of Iran Based on Overlapping Generations Model
Hamid Rezazadeh Mostafa Sargolzaei Moslem Peymany Foroushany

10.30495/jik.2024.23165

The main purpose of this study is investigating effects of DB-PAYG and Full-Funded pension systems on the economy and capital market of Iran. The effects of these two pension systems have been studied in form of different fiscal policies by simulating an Overlapping Gen More

The main purpose of this study is investigating effects of DB-PAYG and Full-Funded pension systems on the economy and capital market of Iran. The effects of these two pension systems have been studied in form of different fiscal policies by simulating an Overlapping Generations Model. Simulated fiscal policies are compared to a situation which society has no pension system and people spend their income only on their own consumptions or savings. The results show that in the DB-PAYG pension system, reduction of capital stock and therefore the reduction of output and level of welfare are significant. Fully-Funded pension system does not reduce the level of welfare, capital stock and production, also creating an intergenerational income distribution system. so it works better than other system. Iran's current pension system is DB-PAYG, so transferring to the Full-Funded pension system, as structural reforms, have been proposed. The dynamic of changing the pension system has been estimated and the effects of these reforms on the capital market have also been studied. The results show that structural reforms, in the long run will increase the capital stock and aggregate savings, so will increase the value and depth of the capital market, increase efficiency and corporate governance of enterprises operating in the capital market. Manuscript profile

Open Access Article

471 - Explaining the behavioral model of depositors (components suggestions and outcomes(
Ahmad aghazadeh kamakoly sina kherdyar Mohammadreza azadehdel

10.30495/jik.2024.23168

the main purpose of this study is estimating the behavioral model of depositors in terms of component ssuggestions and outcomes .the purpose of this study is practical and integrated with grounded theory and structural equation modeling. the data were collected through More

the main purpose of this study is estimating the behavioral model of depositors in terms of component ssuggestions and outcomes .the purpose of this study is practical and integrated with grounded theory and structural equation modeling. the data were collected through semi structured interviews and questionnaire. The theoretical sampling continued until the filling of categories. then based on the theory of the theory of Strauss and Corbin in three main steps of open coding, coding based and selective coding, bank deposit prediction pattern with emphasis on behavioral accounting and money market were presented. the results showed that among ali conditions, capital security has the highest impact on depositors ' behavior after that, bank services have a significant impact on depositors ' behaviour and ease of access. also, the context conditions that include the islamic society, the role of government and economic structure have a significant impact on bank competition and performance. the involved conditions that have a significant impact on the competition and performance of the bank and economy have a significant impact on bank competition and performance. The conditions involved include the role of parallel markets and customer attributes. it has a significant impact on bank competition and performance. finally, the competitiveness and improvement of bank performance on economic growth and economic growth have a significant impact. Manuscript profile

Open Access Article

472 - Provide intelligent classification model based on perceptron artificial neural network (MLP) and hierarchical analysis (AHP) in digital marketing services to prioritize liquidity and investment risk
Alireza Ashouri Roudposhti Hormoz Mehrani Karim Hamdi

The present study, using machine learning and polling techniques, attempts to examine the automated strategic model in order to classify and explore the ideas presented about specific services that have been studied in this area in the field of investment. Provide resul More

The present study, using machine learning and polling techniques, attempts to examine the automated strategic model in order to classify and explore the ideas presented about specific services that have been studied in this area in the field of investment. Provide results in digital marketing services. The neural network-based model, by identifying related opinions, measures different characteristics at different levels of evaluation and automatically categorizes opinions depending on the quality of the presentation. Financial crises in the banking system are usually due to the inability to manage financial risks and liquidity, which is a factor in the lack of transparency and ability to manage capital. Thus, the existence of such uncertainties has reduced the interest of investors in industrial and executive partnerships. This article has been established with the aim of identifying the factors affecting liquidity risk and also providing an intelligent model for predicting and classifying liquidity risk factors, identifying and prioritizing the factors involved. For this purpose, the method of intelligent measurement using perceptron neural network (MLP) has been used, which is considered as a practical approach to artificial intelligence. For this purpose, the necessary studies on financial information and liquidity in Bank Mellat branches in Tehran (consisting of 36 branches) have been considered and for the sample population, a random cluster set of 374 selected customers and investors has been used. Manuscript profile

Open Access Article

473 - Designing mobile Messenger networks to develop debt markets ( Case study : Ministry of Economic Affairs and Finance )
Ali Akbar Farhangi zeinab asoudeh abdorrahim rahimi AtaOllah abtahi maryam khademi

Objectives : In this research , the decision - making of stakeholders on the Iranian financial system to improve the performance of financial markets and increase investor acceptance and public trust in the Islamic securities of the government by implementing mobile mes More

Objectives : In this research , the decision - making of stakeholders on the Iranian financial system to improve the performance of financial markets and increase investor acceptance and public trust in the Islamic securities of the government by implementing mobile messaging networks to develop debt markets during 1396 to 1398 .Methods : The statistical population of this research consists of companies listed on the Tehran Stock Exchange and Iran Over-The-Counter market (OTC), Debt management and public financial assets center in The Ministry of Economic Affairs and Finance. Research hypotheses have been tested through factor analysis and structural equation modeling using SPSS , MicMac and Smartpls softwares. This research is descriptive - survey and data collection method was questionnaire that was used to confirm suggestions , Delphi method or survey of experts using questionnaires and interviews . Results : effective indicators for debt market development and relationships between effective indicators in debt market development were identified by evaluating the use of mobile messenger networks and tailored to the existing needs of each indicator. Impact on the development of the debt market, which included structural-technical, cultural, legal and investment factors, was presented, which was finally implemented in the form of mobile messenger networks. Using the results of this study, it increased the public confidence of debt market investors in the acceptance of Islamic securities. Manuscript profile

Open Access Article

474 - Designing a model for measuring the critical risk of human resources in the capital market based on fuzzy FMEA method and Pareto principle
alireza jafari doudaran rouzbeh ghousi ahmad makui mostafa jafari

Working in financial institutions and the capital market is one of the most stressful and sensitive jobs in the world. Given the importance of the role of human resources in the performance and events of the capital market, in this study, an attempt has been made to pro More

Working in financial institutions and the capital market is one of the most stressful and sensitive jobs in the world. Given the importance of the role of human resources in the performance and events of the capital market, in this study, an attempt has been made to provide a model for analyzing and measuring the critical risks of human resources based on fuzzy FMEA and Pareto principle in the capital market. For this purpose, in the first step, multiple dimensions of risk were identified by semi-structured interviews with HR experts in the capital market, and factors affecting HR risk were identified and fitted to the model by using structural equation modeling method with Smart-PLS software. In the next step, the risk factors of RPN number were determined by FMEA method, which also used the concept of fuzzy logic to solve this deficiency in order to eliminate the weaknesses of FMEA method and to avoid uncertainty. Finally, human resource risks were measured and identified by Pareto Critical Risks based on the fuzzy FMEA method. The results indicate that the critical human resource risks are unethical behaviors (financial fraud), poor leadership, and inadequate rules and policies in the capital market, respectively. Manuscript profile

Open Access Article

475 - Calculating Tail Value at Risk Using a EGARCH-Extreme Learning Machine Model And The long-term forecast approach in the insurance industry
reza raei Azam Honardoust ezzatolah abbasian

One of the most important methods for market risk measurement is Value-at-risk (VaR) that financial institutions such as banks, insurers and investment funds use them extensively. VaR as a risk measure is heavily criticized for not being sub-additive, thus the researche More

One of the most important methods for market risk measurement is Value-at-risk (VaR) that financial institutions such as banks, insurers and investment funds use them extensively. VaR as a risk measure is heavily criticized for not being sub-additive, thus the researchers focuses on the assessment of the Tail value-at-risk (TVaR), and this measure is using on the Basel Committee on Banking and Solvency II of Europe and Swiss Solvency Test (SST). this paper focuses on TVaR to measure the risk of the stock market. Considering that the time horizon of the risks of an insurer unlike banks is annually. thus, to calculate the TVaR, we use of the two methods of the variance-covariance approach with the EGARCH-Extreme learning Machine model to volatility forecasting and use of square-root-of-time rule; and Filtered Historical simulation model. The results of using the daily returns of the Tehran Stock Exchange Index for 1388 to 1396 confirm that the EGARCH-Extreme learning Machine model with use of square-root-of-time rule performs better in TVaR calculation in terms of efficiency and accuracy. Manuscript profile

Open Access Article

476 - Designing and explaining the integrated marketing communication model in the financial and economic growth of the tourism industry
Ali Mirtaheri Abdullah Naami Alireza Rousta

Integrated marketing communications can create added value for stakeholders through various communication channels between travel agencies and the exchange of information before, during and after the travel between employees, the company as well as customers. The purpos More

Integrated marketing communications can create added value for stakeholders through various communication channels between travel agencies and the exchange of information before, during and after the travel between employees, the company as well as customers. The purpose of this study is to design an integrated marketing model in the tourism and travel industry of Iran with a focus on travel services offices in Tehran. The research method of this research is applied-developmental and exploratory in nature and the data has been collected by mixed-exploratory method. the qualitative model was tested with the method of structural equations. The statistical population of the quantitative section includes experts and staff of travel services offices in Tehran. The sample size is 348 people by stratified random sampling. The results of the quality section were presented as a qualitative model in the separate article, but the results of the quantitative phase indicate the causal conditions affecting the integrated marketing communications of travel services offices including integrated analysis (customer, communication and financial analysis). Context conditions also include individual-technical context requirements (company DNA, strengths, competitiveness, human resource, processes, physical evidence, content management, knowledge and experience management) and intervening conditions including environmental conditions (Political, economic, social, cultural and biological issues and communication technology). The alignment of hardware and software for the optimal use of promotional mixed communication tools as an effective strategy in this field is confirmed and its consequences include purchasing and repurchasing and creating the value proposition of integrated marketing communications. Manuscript profile

Open Access Article

477 - Trend salience, investor behaviours and momentum profitability
parvaneh khaleghi kasbi MohammadAli Aghaei

Based on Momentum investing strategy and unlike labour market hypothesis, achieving a higher profitability comparing to the profitability of the market is possible. Momentum profitability is the resultant of behavioral bias of investors in the market. Based on behaviora More

Based on Momentum investing strategy and unlike labour market hypothesis, achieving a higher profitability comparing to the profitability of the market is possible. Momentum profitability is the resultant of behavioral bias of investors in the market. Based on behavioral models investors allocate a more possibility to trend saliences and they use trends which are effective in the future stuck price predictions. It is proved in this essay that the limitation on which the investor estimates past trends is dependent on the salience of that trend.To test the hypotheses, a multivariate regression model has been used and the selected sample includes companies accepted in Tehran Stock Exchange between 2012 and 2016. The results of the research showed that investors are sensitive to the value of the price signal during the formation period and are likely to estimate stocks with an increasing trend. For this reason, it can be argued that the salience momentum strategy acts better than the non- salience momentum strategy. Manuscript profile

Open Access Article

478 - Bank opacity and efficiency of stock prices
Heyedeh Erfani Ali Rahmani Alireza Heidarzadeh Hanzaee

This research investigates the effect of opacity on the delay of the stock price (Tehran stock exchange and Iran Farabourse) reactions in the banks and other companies in Iran Capital Market. The proxy of opacity has been considered the spread (bid – ask gap). Hou More

This research investigates the effect of opacity on the delay of the stock price (Tehran stock exchange and Iran Farabourse) reactions in the banks and other companies in Iran Capital Market. The proxy of opacity has been considered the spread (bid – ask gap). Hou and Moskowitz's (2005) model was used to calculate the price delay reaction. Moreover, considering the importance of economic conditions, the impact of periods of boom and stagnation (GDP) on this relationship was also investigated. The research sample consisted of banks listed in Iran Capital Market as well as companies whose market capitalization is equal to 25% of the average market value of banks. The time period was from the beginning of 2009 to the end of September 2016. The hypotheses were tested using panel data. The results indicated a significant relationship between reaction price delay and spread, which confirmed the effect of opacity on the delay price reactions. The results also showed that there is no significant difference between the stock price delay reaction of banks and other companies while there is a significant relationship between economic conditions and delay price reactions. Manuscript profile

Open Access Article

479 - Condensed Turbulence Influence of Return on Banks Accepted in the Stock Exchange
rahman doostian babak jamshidi navid mehrdad ghanbary Abdolmajid Dehghan

The present study attempts to investigate the turbulence of parallel markets of capital markets on stocks of Bourse banks. In this study, the visibility of bank metals has been measured separately from parallel markets of foreign currency and gold, as well as oil market More

The present study attempts to investigate the turbulence of parallel markets of capital markets on stocks of Bourse banks. In this study, the visibility of bank metals has been measured separately from parallel markets of foreign currency and gold, as well as oil market as an independent market. In this regard, the method of self-regression vector analysis (VAR) and self-regression model are used to determine the heterogeneity of generalized multivariate variances (MGARCH). The data of this research have been compiled using Eviews software from the beginning of July 2012 to the end of September 2012 and tested. The method of this research is based on the classification of research based on the method, nature and direction are descriptive, applied and post-event respectively, and are considered as a correlation in terms of type. The results of this study confirm the relationship between the impact of bourse banks on parallel markets of currency, gold and oil. Accordingly, the main assumptions of the research that the stock markets of stock exchanges in the capital market are affected by parallel markets is maintained from two perspectives of return and risk. Manuscript profile

Open Access Article

480 - The role of organizational risk management in the money laundering risk of organizations
SAEED AMIRI Rasoul ABDI asgar pakmaram yagob aghdam mazrea

Money laundering is an illegal activity in which the proceeds of wrongdoing enter the global economy and gain legal legitimacy. The effects of money laundering on the economy can be mitigated by planning programs and solutions. This phenomenon causes serious damage to a More

Money laundering is an illegal activity in which the proceeds of wrongdoing enter the global economy and gain legal legitimacy. The effects of money laundering on the economy can be mitigated by planning programs and solutions. This phenomenon causes serious damage to a country's economy in the long run, and the existence of money laundering in a country's economy indicates a structural weakness in that country's economy. Therefore, the purpose of this study is to predict the causal relationships between organizational risk management structures (control environment, risk assessment, control activities, information and communication and monitoring) and money laundering risk of organizations. The statistical population of this study includes company managers, auditors and faculty members of universities (experts in the field of capital market, banking and auditing) and a standard questionnaire was used to collect data. After performing the reliability and validity tests of the sample data, the relevant analyzes were performed based on the structural equation modeling approach. The results showed that money laundering risk of organizations is affected by organizational risk management structures (control environment and information and communication). Manuscript profile

Open Access Article

481 - Assessing the various risks of the Iranian petrochemical industry
Jehad Barzigar Mohammad Jalili

This research in aimed at assessing and measuring systematic and unsystematic risks affecting petrochemicals listed on Tehran stock exchange with a financial-marketing approach in two stages to be analyzed and the analysis of the payment. In the first stage, quantitativ More

This research in aimed at assessing and measuring systematic and unsystematic risks affecting petrochemicals listed on Tehran stock exchange with a financial-marketing approach in two stages to be analyzed and the analysis of the payment. In the first stage, quantitative assessment of systematic and unsystematic risks is filled with a financial approach. As a result of these calculations, it was found that the greatest risk to the stock returns of petrochemical companies threatens, due to the cultural and economic and political factors and technology and the internal factors have less effect on the risk of stock returns of petrochemical companies. In the second stage, it is measured qualitative (rating) systematic and unsystematic risk with marketing approach. Manuscript profile

Open Access Article

482 - compare time series stock markets and bit coin and effect markets returns with fractal approach
zahra nasire bonyad abad fatemeh samadi

At the article, the timing of the stock and futures markets and its impact on the returns of the markets using a fractal approach.Statistical analysis of the robust, unbiased statistical analysis of the return-to-full-year and full-market returns in market 4 is performe More

At the article, the timing of the stock and futures markets and its impact on the returns of the markets using a fractal approach.Statistical analysis of the robust, unbiased statistical analysis of the return-to-full-year and full-market returns in market 4 is performed.juan Hovanovski There is. Has been reviewed. Based on the results of the two cycles of 1397-1979, a strong market and a raw market in the time horizon.It also has a maximum of 2 times the sum of the diagram is equal to the sharp point that it has. The fluctuating amount of money also comes to a heedThe high-speed stock exchange with my fluctuations has a more vivid look at the fluctuations of the fluctuations.The value of the fluctuations in the fluctuations in the fluctuations in the fluctuations of the fluctuations in the fluctuations. Manuscript profile

Open Access Article

483 - Bankruptcy Detection in Different Time Horizons Based on Macroeconomic and Firm Factors and Distance to Default Based on Black and Scholes Pricing Model
Mostafa Rezaei REZA TEHRANI seyed mojtaba mirlohi,

In the present study, bankruptcy forecasting has been done in different time horizons based on the Black and Scholes pricing model. The statistical population of the study includes companies listed on the Tehran Stock Exchange during the years 2014 to 2020 that 129 comp More

In the present study, bankruptcy forecasting has been done in different time horizons based on the Black and Scholes pricing model. The statistical population of the study includes companies listed on the Tehran Stock Exchange during the years 2014 to 2020 that 129 companies were considered as a statistical sample of the research. The research method is correlational and the statistical method used in this research is the combined data regression method. The results of testing the hypotheses have shown that corporate and market factors have a significant effect on the risk of bankruptcy of companies and in different time horizons, have different effects on the risk of bankruptcy. The results also indicate that bankruptcy forecasting based on the Black-Scholes model and using corporate and market factors can be done with an accuracy of more than %90. According to the results, some factors affect the risk of bankruptcy in the short term and others in the long term. Manuscript profile

Open Access Article

484 - Investigating the Effect of Investors' Behavioral Tendencies on Stock Market Liquidity: (Quantile Regression Approach)
Ebrahim Asghari Mohammad Mehdi Abbasian Fredoni Seyedhossein Naslmosavi

Behavioral financial theory shows that changes in securities prices have no fundamental reason and the behavioral tendencies of investors play an important role in determining prices.In recent studies, the rationality of investors has been seriously challenged, and the More

Behavioral financial theory shows that changes in securities prices have no fundamental reason and the behavioral tendencies of investors play an important role in determining prices.In recent studies, the rationality of investors has been seriously challenged, and the results of studies suggest that prices are determined more by psychological attitudes and factors than fundamental variables, so the study of stock market psychology has become more important. Therefore, the purpose of this study is to Investigating the effect of investors' behavioral tendencies on stock Market liquidity in the capital markets of selected Islamic countries. The statistical sample consists of the capital markets of 14 selected Islamic countries during the period 2008 to 2020.Quantile regression method was used to estimate the research model using Eviews 9.0 software. The results show that the behavioral tendencies of investors have a positive and significant effect on stock market liquidity. Also, among the macroeconomic variables, the growth rate of money supply and the growth rate of industrial production have a positive and significant effect on stock market liquidity and the inflation rate has a negative effect on stock market liquidity. Based on the results, investors' behavioral tendencies increase the volume of transactions and stock market liquidity. In fact, the results of the research reinforce the argument that the behavioral tendencies of investors can be the source of changes in liquidity. Manuscript profile

Open Access Article

485 - The impact of business model innovation on financial performance of petrochemical company
Mohammad Fallah alireza salamatbakhsh-varjovi ali Pahlevani

The present study empirically analyzes the impact of business model innovation on financial performance of companies operating in petrochemical industry. The statistical population includes companies listed in Tehran Stock Exchange operating in petrochemical industry du More

The present study empirically analyzes the impact of business model innovation on financial performance of companies operating in petrochemical industry. The statistical population includes companies listed in Tehran Stock Exchange operating in petrochemical industry during 2011 to 2018. A total of 15 companies are selected as statistical sample. The research method is causal. The related data for theoretical literature section and hypothesis testing are gathered using library method research and financial statement data mining, respectively. Panel data regression models are used to analyze the data. The results indicate materials and equipment supply innovation and product innovation directly and significantly impact on corporate asset returns. However, the impact of marketing innovation on return on assets is not significant. The results also show Q-tobin, as a measure of firm value, is not effected by materials and equipment supply innovation and product innovation , while marketing innovation has a direct and significant effect on corporate market value. Manuscript profile

Open Access Article

486 - Liquidity analysis based on principle of fluidity of physics: a new approach.
Fraydoon Rahnamay Roodposhti

Liquidity is one of the main and crucial elements of capital market which resulted inits ultimate performance and is a indicator of its development. As such Liquidityleads to availability of required funds and finance for active investment firms in Stockmarket.The main More

Liquidity is one of the main and crucial elements of capital market which resulted inits ultimate performance and is a indicator of its development. As such Liquidityleads to availability of required funds and finance for active investment firms in Stockmarket.The main purpose of this research is to analyse stocks liquidity using the physics principlesthat is considered to be one of the innovative concepts which increases the possibility of acomprehensive analysis in the subject matter as well as increased financial knowledgethrough other scientific branches such as physics and introduction of a new concept calledfinancial physics.This research in terms of methodology, philosophical and analytical and its approach is areview and extension which has been carried out by analysing the relevant literature andrelated literature.The findings of the research show that firstly, the analysis of stock liquidity using theprinciple of fluidity means, liquid properties in analyzing the states of this matter in physics,is more comprehensive and of the scientific foundations, and secondly, the interactionbetween the disciplines of finance and physics is the field of science development.subsequently, the results show that the stock market and its analysis can be determinedmore rationally by taking advantage of the characteristics of the liquid. fourth, the results ofthis study revealed that the roots of liquidity (fluidity) of liquid translation (liquid) derivedfrom liquid properties i.e. fluidity and flow. being transparent and …). Manuscript profile

Open Access Article

487 - Explain the shocks and fluctuations of the foreign exchange market and how to transfer these shocks to other markets
soqra razi kazemi Fraydoon Rahnamay Roodposhti gholamreza zomorodian Ebrahim Chirani

The transmission of financial crises between different markets in an economy indicates the existence of channels of transmission of this crisis. Today, parallel currency markets are closely related to other markets such as gold, coins, stocks and oil. Channels that tran More

The transmission of financial crises between different markets in an economy indicates the existence of channels of transmission of this crisis. Today, parallel currency markets are closely related to other markets such as gold, coins, stocks and oil. Channels that transmit shocks and fluctuations of the foreign exchange market to other markets can include information, macroeconomic variables, investment behaviors, and so on. In this study, using daily data from 2009 to 2017, the explanation of overflow fluctuations and shocks in the foreign exchange market and how to transfer these shocks to other markets has been examined. The results indicate the existence of fluctuations overflow as well as structural fractures due to the presence of this overflow. The research model and determination of interruptions is based on the VAR model. Yields and fluctuations as well as the presence of the Arch effect in the model are determined based on the VAR model. The MV-GARCH model is used to determine the returns in the foreign exchange market. Fluctuations and shocks of the foreign exchange market and its impact on other markets as well as future prices in different markets are determined based on the VAR model. The results of this study indicate the effect of shock in the foreign exchange market on the trend of future prices in this market as well as the impact on other markets. Manuscript profile

Open Access Article

488 - Presenting a strategic model of marketing capacities and its impact on financial performance in order to develop investment in Khuzestan steel industry
azadeh tajamir leila Andervazh mohammad hossinpour

The purpose of this study is to present a model of marketing capacity in Khuzestan steel industry and its impact on financial performance in order to develop investment. The method of the present study is mix method with an exploratory design that was performed through More

The purpose of this study is to present a model of marketing capacity in Khuzestan steel industry and its impact on financial performance in order to develop investment. The method of the present study is mix method with an exploratory design that was performed through two qualitative and quantitative stages using the data theory of the foundation. In Qualitative stage data were collected through interviews with 15 experts and marketing experts who were selected through purposive sampling method and analyzed with Maxqda software. The results of the analysis of theoretical foundations and research interviews led to the final model of marketing capacity, which has 7 main categories of product, distribution, market, customer, competitor analysis, advertising and brand. Competitors analysis and product in the role of "underlying factors" of the market in the role of "intervening conditions", advertising, brand and distribution network in the role of "strategies and strategies" and the role of marketing capacity in the role of "outcome" have been identified. In order to fit the mentioned model, 200 employees of Khuzestan Steel Industry who were selected by random sampling method, answered the researcher-made marketing capacity questionnaire that resulted from the results of the quality section and also Financial dimension of Kaplan and Norton (2001) organizational performance questionnaire. Data were analyzed using LISREL software. Findings indicated a good fit of the proposed model Manuscript profile

Open Access Article

489 - Presentation a model for Identifying Human Influencing Investors' Behavior in the Iranian Capital Market
Arzoo Khosravani Ghodratallah Talebnia fatemeh sarraf

ABSTRACTConsidering the importance of capital market as a source of financing for Iranian industries in this research, it is attempted to identify, classify and model factors affecting investors' behavior in Iranian capital market using qualitative research method. Acco More

ABSTRACTConsidering the importance of capital market as a source of financing for Iranian industries in this research, it is attempted to identify, classify and model factors affecting investors' behavior in Iranian capital market using qualitative research method. Accordingly, by interviewing thirty senior experts, 16 key themes were identified based on a paradigm model and structured in six dimensions: motivation, personality, and attitude as "causal conditions"., Media as "interventionist", self-esteem, social status, and financial literacy as "context", social interactions, mental accounting, business intelligence, emotional intelligence, foresight and risk tolerance as "interactive dimension", behavior Investors as the "pivotal phenomenon" and the amount of market investment and capital market performance as the "consequence dimension". The quantitative part of the model was tested by structural equation modeling and the status of the variables was tested by one sample t-test. The capital market is inappropriate. It also found that financial literacy, business intelligence, and futures were the most important factors influencing investor behavior. Manuscript profile

Open Access Article

490 - The impact of government expenditure and stock market on income distribution in selected MENA countries
behnaz noroozi Mehdi Taghavi Ebrahim Rezaee

In this study, the effect of government and stock market expenditures on income distribution has been investigated. The countries studied in this study are the selected countries of Mena (Iran, Algeria, Egypt, Tunisia and Jordan). 2018. The data panel method has been us More

In this study, the effect of government and stock market expenditures on income distribution has been investigated. The countries studied in this study are the selected countries of Mena (Iran, Algeria, Egypt, Tunisia and Jordan). 2018. The data panel method has been used to estimate the research model. The results of this study show that the logarithm of the ratio of the volume of transactions in the stock market to GDP with a coefficient of -0.02 has a negative and significant effect on the Gini coefficient. The volume of exchanges in the capital market increases the working capital of companies and ultimately their production. With the increase and prosperity of production, the total production increases and this issue increases the national income and as a result the government can Improve income distribution. Also, the logarithm of the ratio of consumption expenditures to GDP with a coefficient of 0.03 has a negative and significant effect on the Gini coefficient. Increasing government spending can have different effects on income distribution in two ways. In the direction of transfer payments to the people, so the distribution of income is improved No, they are not transferable, so the distribution of income does not improve. Manuscript profile

Open Access Article

491 - Designing a quality model of integrated marketing communications for specialized banks in Iran
Hadi Kamarei vahidreza mirabi Esmaeil Hasanpour Ghoroghchi Farhad Hanifi

The present study intends to investigate the role of the component of integrated marketing communications in the banking industry. In other words, the aim of the present study is to identify the critical variables affecting integrated marketing communications in the ban More

The present study intends to investigate the role of the component of integrated marketing communications in the banking industry. In other words, the aim of the present study is to identify the critical variables affecting integrated marketing communications in the banking industry.The present research has been done by qualitative method and qualitative content analysis method. As with any other research, the literature review is related to the library, and also the approach of integrated marketing communications in the banking industry has been done in order to classify and present the structure based on previous research. To review and answer the research question, an interview with a group of marketing communication experts in the banking industry is conducted. They will be selected based on judgmental and snowball sampling methods. The adequacy index of the number of interviews is the theoretical saturation based on which the researcher concludes that more interviews will not add more information to the current reserves of the interviews, and finally the final qualitative model was extracted. Manuscript profile

Open Access Article

492 - The contagiousness of the risk of financial distress in Iranian banks with a dynamic conditional turbulence approach
Behrouz Barzegar mir feiz Fallah Shams maryam khalili araghi hashem nikoomaram

In the present study, the effect of the spread of financial distress in Iranian banks with a dynamic conditional turbulence approach for the use of economic decision makers and financial managers has been investigated.The statistical population of the study includes Mel More

In the present study, the effect of the spread of financial distress in Iranian banks with a dynamic conditional turbulence approach for the use of economic decision makers and financial managers has been investigated.The statistical population of the study includes Mellat, Tejarat, Saderat and Parsian banks, which have been analyzed in the period of 2016-2016. The present study, using the KMV method and the concept of distance to default, and using the VAR model and the DCC-GARCH method, has investigated the possibility of spreading financial distress to other banks.The results show that there is a significant relationship between the risk of financial helplessness of banks with each other; Bank Mellat has the highest risk of transmission of helplessness and Parsian Bank shows the least effectiveness. According to the results of the model, increasing the operational risks of banks, including credit risk and market risk, has a significant effect on increasing the risk of financial distress and this risk can spread to other banks in the banks' communication network and then the entire economy. Manuscript profile

Open Access Article

493 - Provide a Three-Dimensional Model of Investing and Developing New Conversion Industries Businesses Focusing on Strengthening E-Marketing (Case Study: Zanjan Province)
babak molaei Afsaneh Zamanimaghadam Firoozeh Hajialiakbari

This research aims at trilogy models and international reassessment and development and providing new civilization services and services using Brazilian civilization using e-marketing advertising (Case Study: Zanjan Province) Method of this research, beautiful, purposef More

This research aims at trilogy models and international reassessment and development and providing new civilization services and services using Brazilian civilization using e-marketing advertising (Case Study: Zanjan Province) Method of this research, beautiful, purposeful, mixed brother It is a practical and exploratory survey that has validity as a constructive and final method of questionnaire can be proved by using Cronbach's alpha (0.735).Statistical population in the field of qualitative research and organization of academic experts in the organization of Zanjan University Jihad 16 people and in the distribution department, Jihad Organization of Agriculture 600 people who can be used to you. The Cochrane formula used in Brother's computation is 234 questionnaires and can be summed up. You can interpret and reevaluate these experts by evaluating them through your reputable complexes, so that you can provide your users with reputable journals. Is(Company (product packaging, attractive features, products, brands, aftermarket and product quality)), site (three options, consulting, practice, search and search, page design and response and purchase response) and security (Commitment, law-abiding system and support for substitution (credit card number and credit information)). Finally, practical observations are presented by observing the research. Manuscript profile

Open Access Article

494 - Desirable model for news marketing in financial markets
sara aliyari seyed Reza Naghibossadat Hamidreza Hosseini Dana Bibisadat Miresmaili

The concept of news marketing in financial markets is a new and innovative concept developed in the field of business and the interaction of media activities with financial markets.News marketing is a desirable model designed to explore the concepts related to the four More

The concept of news marketing in financial markets is a new and innovative concept developed in the field of business and the interaction of media activities with financial markets.News marketing is a desirable model designed to explore the concepts related to the four elements.Communication in the social system on the topic of news and marketing is based on the views of activists and analysts in the financial and media markets.In this study,identifying the factors influencing the desirable and effective model of news production in financial markets has been shown that the news in financial markets is subject to demand like any other market and in order to guide it the mentioned factors should be considered and analyzed. . In addition to gaining a significant share of financial market audiences, the model can also reflect the type of thinking of financial market policy makers.This research aims to identify the optimal model of news marketing in the field of financial markets and emphasize factors such as dimensions and components of news marketing including news organization, news content, news messenger (audience) and all the effects and consequences of the search and sales process.The news comes; it's done.The present study is of practical purpose and in terms of a hybrid approach, thus having a quantitative role in the forum review phase and in the Q factor analysis stage.In order to identify the desired model of news marketing, the necessary data were collected from the participants through interviews and Qualitative methodology was used for analysis Manuscript profile

Open Access Article

495 - Provide a model for measuring the effects of banking risks on the stability of the banking system
reza mohammadi fatemeh sarraf Fraydoon Rahnamay Roodposhti Zohreh Hajiha

Examining the effects of banking risks such as credit, liquidity, market and operational risk along with continuous economic growth through the implementation of monetary policy is an important goal. Liquidity and credit system are also related to the stability of the b More

Examining the effects of banking risks such as credit, liquidity, market and operational risk along with continuous economic growth through the implementation of monetary policy is an important goal. Liquidity and credit system are also related to the stability of the banking system, and weaknesses in adapting to risk and stability in this area can cause a lot of damage to banks in the face of risks for banks.The statistical population of the study includes all banks listed on the Tehran Stock Exchange during the years 1389 to 1398, some of which were examined by elimination sampling. In this regard, 6 hypotheses were proposed and using multivariate regression and The collected data were analyzed using Eviews software. The results of data analysis showed that market risk (exchange rate fluctuations and interest rate fluctuations) has a significant effect on bank stability. To be. Finally, other findings showed that credit and liquidity risks also had a significant effect on bank stability. Manuscript profile

Open Access Article

496 - The Application of Downside Risk and Arbitrage Pricing Model in Risk Assessment (Financial Marketing Approach to Iran's Petrochemical Industry)
Jehad Barzigar Mohammad Jalili

The purpose of the present study is supposed to be assessing and measuring systematic and unsystematic risks that are affecting petrochemical companies listed on Tehran Stock Exchange Market with a financial -marketing approach in two stages. In the first stage, quantit More

The purpose of the present study is supposed to be assessing and measuring systematic and unsystematic risks that are affecting petrochemical companies listed on Tehran Stock Exchange Market with a financial -marketing approach in two stages. In the first stage, quantitative assessment of systematic and unsystematic risks is done based on financial approach using downside risk and arbitrage pricing model. As a result of these calculations, it was found that downside risk of portfolio stock returns of companies accepted in Tehran stock market was greater than risk of portfolio stock returns and the greatest risk to the stock returns of petrochemical companies threatens, due to the cultural and economic and political factors and technology and the internal factors have less effect on the risk of stock returns of petrochemical companies. In the second stage, qualitative measurement (rating) of systematic and unsystematic risk was performed based on the marketing approach. The following results were obtained: crude oil price fluctuations, lack of attention to environmental standards, political developments, especially global sanctions and cancellation of the contracts with foreign companies and changes in the exchange rate are among the factors that increase in the systematic risk in the petrochemical industry. Manuscript profile

Open Access Article

497 - Investigating the relationship between market orientation in order to create and develop new products on the company's financial performance (focusing on Iran Dairy Company (Pegah))
Maryam Kazemi Iman Abadi Mohammad Taleghani narges Delafrooz

What experienced today is a huge shift from material resources to knowledge. Physical and financial assets are now necessary but insufficient to achieve the goals of the organization. Instead, knowledge, technology settings, good customer relations, information systems, More

What experienced today is a huge shift from material resources to knowledge. Physical and financial assets are now necessary but insufficient to achieve the goals of the organization. Instead, knowledge, technology settings, good customer relations, information systems, etc., which constitute the intellectual capital of the organization, are recognized as the key factors of success in the information age. It believed that intellectual capital, including human capital and structural capital, has an increasing role in the performance of the company and is effective on its financial achievements such as market value, profitability, productivity, etc. The purpose of this study is to investigate the relationship between tendencies to the market is in line with the creation and development of new products on the financial performance of Iran Dairy Industries Company (Pegah). In terms of implementation method, this research is a descriptive research from the correlation branch and from the survey group and is cross-sectional in terms of time. ‌15 production companies and 5 sales areas of Iran Dairy Industries Company (Pegah) were considered as the research community . The results showed that the market orientation from the sub-section of innovation strategy in the direction of the tendency to create new products has an impact on the financial performance of the company and this effect is significant. Manuscript profile

Open Access Article

498 - Testing the Fractal Market Hypothesis with the Markov Regime Change Model: A Possible Combination and Convergence
Yaghoub Mahmoudi Shadi Shahverdiani Hamid Reza Kordlouei Mahdi Madanchizaj

The importance of predicting and knowing the future in order to plan and formulate economic strategies is not hidden from anyone. The accuracy of forecasts is one of the most important factors in choosing the type of forecasting method. The stock price index is one of t More

The importance of predicting and knowing the future in order to plan and formulate economic strategies is not hidden from anyone. The accuracy of forecasts is one of the most important factors in choosing the type of forecasting method. The stock price index is one of the effective variables in economic systems that these very complex time series are usually assumed to be random and as a result their changes are assumed to be unpredictable. Such time series variables have the property that the shock to the variable takes a long time to disappear due to the possibility of long-term memory. The aim of the present study was to test the fractal market hypothesis with the Markov regime change model with a possible combination and convergence in the Tehran Stock Exchange. In this paper, the amount of long-term memory and stability of financial time series resulting from the total stock market index for the period 1388-1386 were examined. For this purpose, first the existence of long-term memory was examined, then the fractal nature of the market was examined using the Harst view index. The results indicate the existence of long-term memory in this variable. In this case, with one differentiation, it becomes more differentiated, so the stock price index series in Iran has long-term memory and the effects of each shock on this variable due to its long-term memory remain for long periods. It stays. The results also showed that the overall stock market index is fractal. Manuscript profile

Open Access Article

499 - Investigating the role of market timing as a model and investment strategy on the performance of capital market professionals
Behrouz Nazari mahdi Madanchi Zaj HAMIDREZA KORDLOUIE

AbstractThe purpose of this study is to study the market timing and provide a model for investors to make the right and responsible decisions against their capital and tries to examine the capabilities of man-angers of mutual funds in the Iranian capital market, whether More

AbstractThe purpose of this study is to study the market timing and provide a model for investors to make the right and responsible decisions against their capital and tries to examine the capabilities of man-angers of mutual funds in the Iranian capital market, whether they are time skills Have market assessments in choosing their investment portfolio or not. Therefore, the variables of the present study, using the implementation of a combined method of multi-attribute decision making and scenario analysis of "expert system proposed by Hosseini Nasab" [2], we used the A N P method. The results showed that it is possible to provide a comprehensive "timing" model for the capital market and In-prove the performance of professionals, and the future movements of the market can be predicted using the market timing strategy; Also, comparing the models of market timing strategy, the results showed that the timing strategy of seasons and dates, in comparison with the strategies of using moving average and seasonal timing of Sai Harding, have an effect on managers' performance and predicting future market movements; But compared to Mark Walker's seasonal timing strategies and Hirsch's best six-month timing strategies, it is less effective. Manuscript profile

Open Access Article

500 - Social Capital and Financial Leverage
Seyed Saeb Mousavi Mohammad Reza PourAli

Aim: social capital is a variable that drives economic behaviors toward collective well-being. The extent of financial leverage and achieving its optimal level is always considered by analysts. In connection with the optimal level of borrowing; financing rate was consid More

Aim: social capital is a variable that drives economic behaviors toward collective well-being. The extent of financial leverage and achieving its optimal level is always considered by analysts. In connection with the optimal level of borrowing; financing rate was considered through debts in areas with different levels of social capital. By examining the relationship between total social capital and its triple levels with financial leverage, the effect of the amount of trust obtained from social capital was examined.Method: social capital in this study includes total social capital and each of its triple levels; social capital is at the macro, intermediate and micro levels. The research sample includes information of 121 companies listed on the Tehran stock exchange during the years 2014 to 2018.Findings: companies located in areas with high total, macro and intermediate social capital have a lower book financial leverage ratio than companies located in areas with low social capital. In these companies, due to the existence of higher social capital and, of course, the more optimal level of financial leverage in the capital structure, the cost of financing is lower. On the other hand, due to the mutual trust caused by social capital, the cost of representing companies can be reduced. Also, no significant relationship was found between total social capital and its levels with market financial leverage. Manuscript profile

Open Access Article

501 - Behavioral biases and decisions of real and legal investors under conditions of uncertainty in Tehran Stock Exchange
mohammad zeynivand mohammad hasan janani mahmod hematfar mohammad reza setayesh

In this study, the behavioral biases and decisions of real and legal investors under conditions of uncertainty in the Tehran Stock Exchange were investigated. For this purpose, two market conditions including uncertainty due to uptrend without resistance and uncertainty More

In this study, the behavioral biases and decisions of real and legal investors under conditions of uncertainty in the Tehran Stock Exchange were investigated. For this purpose, two market conditions including uncertainty due to uptrend without resistance and uncertainty due to downtrend without support are studied as conditions of uncertainty in investment decisions and the effect of 15 behavioral biases of investors in two groups of investors. Real and legal were tested on financial decisions based on buying, selling or not taking action for the transaction. The statistical population of the study included real and legal investors in the Tehran Stock Exchange, of which 385 real investors and 100 legal investors were selected by available sampling method and research questionnaires were provided to them. In order to analyze the data obtained from the distribution of the questionnaire, the fitting of polynomial logistic regression models was used and the results showed that the behavioral biases of real and legal investors had different effects on their investment decisions and also the type of influence of each. Behavioral biases on a variety of investment decisions have varied due to market uncertainty. Finally, models were proposed to predict the investment decisions of both groups of real and legal investors using their behavioral biases. Manuscript profile

Open Access Article

502 - Explain the lived experience of investors from the effects of oil, dollar and gold prices on the capital market and their behavioral biases
mahmoud goudarzi amir mohammadzadeh seighali seighali

Purpose: The goal of this research is to identify the effects of oil, dollar and gold prices on the capital market; and meanwhile the investors’ Behavioral Biases. Method: The same research is a qualitative study of phenomenological type. Field data were collected More

Purpose: The goal of this research is to identify the effects of oil, dollar and gold prices on the capital market; and meanwhile the investors’ Behavioral Biases. Method: The same research is a qualitative study of phenomenological type. Field data were collected using in-depth interviewing techniques and theoretical saturation criteria among 10 active participants of Tehran Stock Exchange who have at least three years of experience in investing in financial markets. After the implementation of the analysis phase using the Colaizzi method and MAXQDA10 software, the recorded interviews have been conducted. Findings: Based on data analysis, seven main themes including external factors, parallel markets, cognitive biases, emotional biases, abnormal phenomena (in behavioral economics) as well as cultural and personal factors were extracted from the interviews. The results emphasize on the need for taking measures to predict exchange rates and avoid government-mandated pricing.Key words: Currency, Gold, Oil, Behavioral Biases, Capital Market Manuscript profile

Open Access Article

503 - Assessing the effects of board structure and diversity on the performance and capability of companies in Iran: A case study of marketing capability in companies listed on the Tehran Stock Exchange
sara eftekharpour younos vakil alroaia farshad faezi

Marketing capability is seen as a competitive advantage for the company and reflects a company's specific ability to identify target markets and adopt strategies that maintain a relationship with loyal customers. Board Diversity and board structure is the factors that a More

Marketing capability is seen as a competitive advantage for the company and reflects a company's specific ability to identify target markets and adopt strategies that maintain a relationship with loyal customers. Board Diversity and board structure is the factors that affect the marketing capability of the company. Therefore, using the data of companies active in food sector in the period 1389-1399, the effect of diversity and board structure on the marketing capability has been studied. Based on the research results, the board structure and diversity have a positive and significant effect on the marketing capability of the studied companies. Because the more non-executive members (or female board members) to the total number of board members, the better the company's performance and marketing capabilities will be. Also, the board of director's size, the firm's assets growth and the firm's age have a positive and significant effect on the marketing capability of companies. The variables of environmental forgiveness (industry growth) and the variables of turmoil (revenue fluctuations in the firm and industry) also had a positive, negative and significant effect on the marketing capability of the company, respectively. In addition, the interactive effects of the board structure with the turbulence and environmental forgiveness on the firm's marketing capability were negative and positive, respectively. In other words, the structure and board diversity can have a greater effect on the marketing capability of the company when the company's revenue fluctuations are low and environmental forgiveness and industry growth rate are higher. Manuscript profile

Open Access Article

504 - Evaluation of the effect of financial policies on Capital Market investment in financial friction
Masood Aghaei Ali Najafi Moghadam SHADI Shahverdiani Roya Darabi

This study evaluates the effect of financial policies on stock market investment in financial friction conditions. For this purpose, two models were designed based on financial policies (taxes and government expenditures) and in the period from 1991 to 2017, the short-t More

This study evaluates the effect of financial policies on stock market investment in financial friction conditions. For this purpose, two models were designed based on financial policies (taxes and government expenditures) and in the period from 1991 to 2017, the short-term dynamic relationship, long-term state and error correction of the models were estimated with the Auto Regressive Distributed Lag (ARDL). The financial friction index is used in this study based on the definition of the interest rate gap (the difference between on the lending interest rate and the deposit interest rate). The results show that in terms of financial friction, fiscal policy had a significant and negative impact on the first model (tax based) and in the second model (based on government spending) a positive and significant effect on the total stock price index. This result is in line with Keynesian view. The financial friction index also had a negative effect on the total stock price index in both models. However, since taxation directly affects corporate liquidity, therefore, in fiscal policy based on tax revenues, the effect of fiscal friction on the dependent variable was more dependent on government spending than fiscal policy. The results of estimating the other variables in the models were that GDP based on Keynesian theory, oil revenues based on support theory and exchange rate in flow-oriented models had a significant and positive effect on the total stock price index. Manuscript profile

Open Access Article

505 - Identify the relationship between indicators affecting the development of debt markets and a variety of new communication technologies Using scientometrics system (Case study: Ministry of Economic Affairs and Finance)
zeinab asoudeh Ali Akbar Farhangi abdorrahim rahimi AtaOllah abtahi maryam khademi

In today's business environment, the use of financing instruments in accordance with the law and the use of new communication technologies can provide the basis for economic growth and development and increase the satisfaction of debt market investors. Considering the c More

In today's business environment, the use of financing instruments in accordance with the law and the use of new communication technologies can provide the basis for economic growth and development and increase the satisfaction of debt market investors. Considering the conditions and criteria of the country's financing systems and the limitations of financing tools in the country, in the present study, the Islamic financing model and the relationship between indicators affecting the development of financial markets and new communication technologies during 2017 to 2019 have been studied. With an in-depth library study of domestic and international resources, the use of scientometric findings due to the emergence of communication technologies, the novelty of the development of government debt market, lack of research resources, high accuracy and speed, and innovation Was done, in the next step with the two-stage Delphi method, agreement on executive solutions was reached. The statistical population consists of economic experts, media experts, managers of the Tehran Stock Exchange, OTC and Debt Management Center, all of whom have been involved in the implementation of the financing model, and according to the purpose of the research, purposeful selection Were. Structural equations were used to model the equations using Spss, MicMac and Smartpls software to test the model and the following indicators tailored to the existing requirements of each of the indicators affecting the development of the debt market, Manuscript profile

Open Access Article

506 - The Analysis and Test of Spillover and Volatility of Global Markets for Petrochemical Products and Base Metals (Based on Copula family models)
Mahsa Banakar Hashem nikoomaram Hasan Ghalibaf Asl Mehrzad Minouie

Fluctuations in commodity prices in global markets have always influenced the behavior and decisions of investors in financial markets. In this research, using the Copula family models, financial contagion or volatility spillover on global price of petrochemical product More

Fluctuations in commodity prices in global markets have always influenced the behavior and decisions of investors in financial markets. In this research, using the Copula family models, financial contagion or volatility spillover on global price of petrochemical products and base metals on the on the stock price index of eight selected industries of Tehran Stock Exchange listed companies during a period of 10 years (2008-2018) has been reviewed. The research method is descriptive-analytical in nature and applied in terms of purpose. The research hypotheses were tested using an econometric approach based on Copula models and programming in MATLAB software. The results show that the effects of overflow of these variables on the index of selected industries are significant but different.Examination of different models of Copula method showed that T-Student model is most suitable for transmitting spillover effects, which indicates the symmetrical effects of price variables in global markets of petrochemical products and base metals on the index performance of selected industries. And then Clayton and Gumble models are in the next rank. Manuscript profile

Open Access Article

507 - Theoretical Explanation of Earnings-Announcement Timing To judge (behavior) investors with a Critical Approach
Hassan Chenari Bouket Bahman Banimahd Hamid Ahmadzadeh

Abstract: Recent empirical research has found that when a firm releases its earnings report earlier than expected, its stock price rises, on average, while if the report is late, its stock price declines. The analysis here focuses on two alternative explanations for the More

Abstract: Recent empirical research has found that when a firm releases its earnings report earlier than expected, its stock price rises, on average, while if the report is late, its stock price declines. The analysis here focuses on two alternative explanations for these findings, each based on the premise that some firms with unfavorable earnings increase their reported income through earnings management. In one case earnings management necessitates a reporting delay, while in the other a delay is caused by the manager’s desire to first observe other firms’ earnings. Both cases lead to market reactions consistent with the empirical findings. Manuscript profile

Open Access Article

508 - Designing a Model for Fiscal Discipline of Companies Listed in the Tehran Stock Exchange Using Logistic Regression
Arsalan ChamanGard KhoramAbadi mahmoud hematfar farid sefati

AbstractThis study with aim to designing a model for fiscal discipline of companies listed in the Tehran stock exchange using logistic regression was conducted. In this regard, in this study, 15 independent variables were considered as dependent variables to explain fis More

AbstractThis study with aim to designing a model for fiscal discipline of companies listed in the Tehran stock exchange using logistic regression was conducted. In this regard, in this study, 15 independent variables were considered as dependent variables to explain fiscal discipline. For this purpose we examined of data related on 129 firms that were accepted in Tehran stock exchange during 21/3/2015 to 20/03/2019 and were analyzed using Eviews9 software. The result showed that accordingly with significance level, there is a positive and significant relationship between the previous year's fiscal discipline and audit firm size separately with dependent variable. Also, there is an inverse and significant relationship between exchange rate fluctuations, earnings management, audit firm rotation and credit risk with fiscal discipline. However, for other explanatory variables, no significant relationship was observed with the dependent variable. Manuscript profile

Open Access Article

509 - Shareholder behavior, suppression of managers' opportunistic behavior and capital market efficiency based on Baron and Kenny's regression method
Asieh ahmadi niyasani sina Kheradyar Mojtaba Maleki Choubari

The purpose of this research is to investigate the mediating role of suppressing managers' opportunistic behavior in the relationship between shareholders' loyalty and capital market efficiency. the time scope of the research is the years 2015 to 2021.In this research, More

The purpose of this research is to investigate the mediating role of suppressing managers' opportunistic behavior in the relationship between shareholders' loyalty and capital market efficiency. the time scope of the research is the years 2015 to 2021.In this research, 143 companies have been considered as a statistical sample of the systematic elimination method Findings In the first hypothesis of the research, it indicates a significant relationship between the loyalty of the shareholders and the efficiency of the capital market, so it can be said that if the loyal shareholders behave analytically and logically, we can witness the efficiency of the capital market. In the second hypothesis of the research, this result We found that the loyalty of the shareholders leads to the suppression of the opportunistic behavior of the managers. It is possible that the owners can reduce the opportunistic behavior of the managers by establishing the conditions that certain accounting methods are used for certain purposes. We found that suppressing managers' opportunistic behavior can lead to capital market efficiency. In this way, the managers will not use available and private information for their personal interests and will consider the interests of all owners and will move the market towards efficiency. in the main hypothesis of the research, which is the goal of the research, we came to the conclusion that the suppression of the opportunistic behavior of managers is a mediator. It has a relative clause. Manuscript profile

Open Access Article

510 - Stock Price Synchronicity and Herd Behavior of Decision on the Capital Market: Testing Moderating Role of Institutional Shareholders
davod hemati Ali Esmayeelzadeh HAMIDREZA KORDLOUIE

Behavioral functions in the field of financial market today is considered as one of the important bases in financial decision making and management. Knowing the criteria and processes influencing decision making can be useful to the dynamics and effectiveness of free fl More

Behavioral functions in the field of financial market today is considered as one of the important bases in financial decision making and management. Knowing the criteria and processes influencing decision making can be useful to the dynamics and effectiveness of free flow of information to control risk and achieve greater returns. Investors are classified as one of the most important pillars of the capital market, ranging from perceptual decisions to emotional / collective and collective behaviors such as mass decision-making, which can upset capital market equilibrium according to market conditions and changes. The purpose of this research is Stock Price Synchronicity and Herd Behavior of Decision on the Capital Market: Testing Moderating Role of Institutional Shareholders. This study examined 102 stock exchange companies in the period 2014 to 2018. In this study, in order to measure and test the research hypotheses while using regression assumptions and testing hybrid models, multiple regression was used to test the research hypotheses. The results of testing the research hypotheses showed that stock price synchronicity has a negative and significant effect on the mass behaviors of shareholders and despite the institutional shareholders as a moderating variable, this effect is intensified in a negative direction. Manuscript profile

Open Access Article

511 - Design and validation of an integrated marketing communication model in Stock Exchange
shahram bandpey niloufar imankhan Mohammadbagher Gorji amir akhavanfar

Integrated marketing communications means the design, development and implementation of various programs regarding the use of a combination of methods and tools of marketing communications in a coherent way to influence the audience and attract them to the organization More

Integrated marketing communications means the design, development and implementation of various programs regarding the use of a combination of methods and tools of marketing communications in a coherent way to influence the audience and attract them to the organization and empowers the company. Acquisition and validation of the integrated marketing communication model in Tehran Stock Exchange has been done using a survey method. The statistical population of this study: 386 shareholders of Tehran Stock Exchange were selected using Morgan's table by available sampling method and the necessary information was collected from a questionnaire. To evaluate the fit of the proposed model, the structural equation modeling method with partial least squares approach has been used with Smart PLS software. Partial results and second-order confirmatory factor analysis using second-order confirmatory factor analysis software showed that all observable variables had a factor load higher than 0.70 on their corresponding latent variable and were significant. All variables have been reported above 0.5, which indicates the convergent validity of the model variables and the redundancy coefficient in all variables was positive and approximately 0.35, indicating the appropriate quality of the measurement model and it can be concluded that the model has the ability to predict Has. This means that marketing communication methods and tools have a positive and significant effect on the integration of marketing communications and the integration of marketing communications has a positive and significant effect on the effectiveness of marketing communications. Manuscript profile

Open Access Article

512 - Designing a market-oriented and relationship-oriented organizational culture model using the Delphi method to evaluate the performance of financial management in the National Iranian Gas Company.
Mohammad Hossein Mehrarad Karim Hamdi maryam khaliliaraghi

This paper designs a market-oriented and relationship-oriented organizational-cultural model using the Delphi method to evaluate the performance of financial management in the National Iranian Gas Company. In a mixed approach, the criteria and sub-criteria were first ex More

This paper designs a market-oriented and relationship-oriented organizational-cultural model using the Delphi method to evaluate the performance of financial management in the National Iranian Gas Company. In a mixed approach, the criteria and sub-criteria were first extracted by the Delphi method. The statistical population of this study is in the qualitative part of the managers and experts of the headquarters of the National Iranian Gas Company and the quantitative part of the population includes employees (350 people). To determine the sample size in the quantitative part, Cochran's formula was used and 184 questionnaires were randomly distributed. In the qualitative section, by interviewing 10 experts, theoretical saturation and performing 3 stages of Delphi technique resulted in presenting the model. The final model of organizational culture including 4 dimensions, 14 components and 41 indicators was designed, which is briefly presented in the culture of relationship in the sector (leadership, financial performance of the organization, commitment, human resource development), market-oriented culture (collectivism, mission, competitiveness) in this article. Benefiting from a relationship-oriented culture, the National Iranian Gas Company strives to maintain structured relationships in the areas of financial management, human resource management and competitiveness, and by innovating and emphasizing ideation, puts knowledge-based culture at the top of its business. Its dimensions consider financial management as the heart of the organization and strive for a market-oriented presence with a human resources and human relations approach. Manuscript profile

Open Access Article

513 - Evaluation and ranking of market risk in infrastructure projects using integrated DEA/AHP technique
fatemeh komaki reza fallahnejad farhad Hoseinzadeh Lotfi mohsen rostsmi malekhalifeh

AbstractInvestment in projects is one of the factors of economic growth and sustainable development in countries. Since investors are usually exposed to different risks and due to the importance of risk in selecting projects, it has always been focused on the optimizati More

AbstractInvestment in projects is one of the factors of economic growth and sustainable development in countries. Since investors are usually exposed to different risks and due to the importance of risk in selecting projects, it has always been focused on the optimization of project selection and optimization techniques to reduce risks. The main risks associated with investment projects are divided into market and political risk groups, which can lead to decrease in productivity and increased cost in a capital project .Market risk consists of four risk factors: commercial risk, project progress risk, vector gain risk and construction risk. The aim of this paper is evaluation and ranking of market risks in selecting different types of capital projects based on mathematical programming model with DEA / AHP combined technique so that according to the relative weights, the overall impact of market risk on project prioritization is determined. After the implementation of the proposed algorithm, the risk of advancing the first priority, risk of construction / completion of second priority, risk taking and commercial risk were placed third and fourth priority so that investors can identify and reduce their effects in projects. Manuscript profile

Open Access Article

514 - Effect of Exchange approved transactional recipes on the liquidity of Stocks listed companies in Tehran Stock Exchange
Mohammad hasan ebrahimi sarvolia Mir feyz fallahshams Mohamad jafar meykade Meysam alimohammadi

In this study, the effect of instruction approved by the Stock Exchange on the trading liquidity of the shares of the listed companies in Tehran Stock Exchange are examined. For this purpose, the effect of five recipes with the information disclosure record companies, p More

In this study, the effect of instruction approved by the Stock Exchange on the trading liquidity of the shares of the listed companies in Tehran Stock Exchange are examined. For this purpose, the effect of five recipes with the information disclosure record companies, publishers disciplinary accepted in Tehran Stock Exchange, received telephone orders using Contact Center Brokerage, regulations pertaining to applicants for purchase of major trading stocks and shares priority Tehran Stock Exchange and OTC consisted of 6 females and 4 notes and purchases of securities in the period 01.01.1386 to 31.03.1392 has been studied. Using data from 164 companies listed in Tehran Stock Exchange recipes Mlamlaty results show a significant impact on the liquidity of the Securities Exchange Act of shares. Manuscript profile

Open Access Article

515 - Financial Marketing
Fraydoon Rahnamy Roodposhti Mansour Feizollahzadeh

Financial marketing is finance science in market making as interaction between finance and marketing. The goal that, developing in investment and finance knowledge the goal of this paper is presenting new paradigm. Research finding show that first, presenting new patter More

Financial marketing is finance science in market making as interaction between finance and marketing. The goal that, developing in investment and finance knowledge the goal of this paper is presenting new paradigm. Research finding show that first, presenting new pattern as entitle financial marketing mix (FMM). Second, based on this pattern, can definition suitable strategy. Manuscript profile

Open Access Article

516 - Interest rate of the securities with fixed-income in Iran
Taghi Torabi Peyman Tataei Samaneh Tarighi Abdollah Daryabor

Interest rate of the securities with fixed-income in Iran which is determined in terms of policy and regulatory package of central bank, typically it is considered as fixed and interest rate of the county. Obviously, the interest rate should be floating and more than in More

Interest rate of the securities with fixed-income in Iran which is determined in terms of policy and regulatory package of central bank, typically it is considered as fixed and interest rate of the county. Obviously, the interest rate should be floating and more than inflation rate. However, due to available mechanism for notifying the interest rate, there are not floating interest rate in Iran unlike most world countries and notified interest rate is not fair rate. On the other hand, according to high inflation, lake of flexibility, attractiveness of other parallel markets, redeem volume of increased and handling market securities is forced to high volume from unattractive securities. In this article, modern method for securities handling market is introduced with fixed-income. In this procedure, the securities price supplied to auction and or fair price method, is variable without amplitude and securities transactions into single-price auction during trading session and the handling marketer is obligated to import simultaneously sale and purchase orders. After describing possible and specific conditions model using a corner solutions and considering possible condition strongest and its efficiency is evaluated. With verifying the model efficiency can be expected to occur in the country the finding interest rate and reducing the financing with supplying the securities to the auction method, escrowing the handling market process to the market mechanism, discovering optimum price, increasing the efficiency and attractiveness, interest rate form the securities and reducing handling market. Manuscript profile

Open Access Article

517 - Investigation of Effect Market Return on Stock Return
Hosseyn Mohammadpour Zarandi Mahmoud Nikzad Kourosh Shayan

In this article, investigate between market return & stock return. The finding research show that, time series result, is significant.    

In this article, investigate between market return & stock return. The finding research show that, time series result, is significant.     Manuscript profile

Open Access Article

518 - The day of the week effect on the stock market return in the stock exchange of Tehran
Farshad Heybati Mahboobeh Behfar

This thesis investigates the day of the week effect in TSE. The day of the week effect is calendar anomaly that has been widely studied and documented in finance literature. This anomaly indicates the repetitive trends or patterns in the time series behavior of stock ma More

This thesis investigates the day of the week effect in TSE. The day of the week effect is calendar anomaly that has been widely studied and documented in finance literature. This anomaly indicates the repetitive trends or patterns in the time series behavior of stock market. In this study various indexes of TSE for the period of 1385 - 1388 are examined to specify the probable pattern in trading days of TSE in term of return. Furthermore in this study the daily correlation between main variable of this study are examined. Various descriptive statistics for the sample are calculated and classified in this research and show obvious differences in the days of the week. The results of testing in term of compare the day of the week effect in TSE for return are accepted. This study finds that the highest return is occurred in Wednesday. The implicit results of this research are the negative risk premium for major indexes of TSE. Manuscript profile

Open Access Article

519 - Capital market anomalies and Portfolio – selection Strategies in the Tehran stock market
Shahnaz Nayebzade Qodsiyeh Mahmoudi Kohani

There are numerous studies concerning market anomalies and capital market inefficiencies. The existing evidences challenge the efficient market hypothesis and declare that investors overprice the winners’ stocks while the losers’ are under-priced. This defic More

There are numerous studies concerning market anomalies and capital market inefficiencies. The existing evidences challenge the efficient market hypothesis and declare that investors overprice the winners’ stocks while the losers’ are under-priced. This deficiency will be discovered by the market after a few times and there will be a balance then. The purpose of this paper is to present a new strategy of portfolio selection. This study is an applied research and covers eight years (1382-1389) of 60 firms listed on Tehran Stock Exchange. The findings reveal that the higher the stock prices of the firms with higher (lower) abnormal accumulated return, the higher (lower) they are priced and finally their return in long-term will be lower (higher). Considering this issue leads to the profitability of the portfolio. Manuscript profile

Open Access Article

520 - Simulation of Model Changes by Exchange Rates and Gold Price on the Tehran Stock Exchange Performance with System Dynamics Approach
A. Naghi Mosleh Shirazi M. Hashem Moosavihaghighi Hooman Pashootanizadeh

In this study, after considering the important impact of Stock market on the country’s economy, it will analyze the long-term relationship between Tehran Stock exchange market and the variables of exchange rate and gold’s price. Keeping this in mind, by usin More

In this study, after considering the important impact of Stock market on the country’s economy, it will analyze the long-term relationship between Tehran Stock exchange market and the variables of exchange rate and gold’s price. Keeping this in mind, by using the System Dynamics method and the relationship between Financial, Stock exchange, exchange rate and gold market’s data, it will analyze and simulate the movement of large capitals from the stock market (in this study, Chemical industry) to the currency and gold market and vice versa. The simulation is done with the Vensim DSS Software. The overall result is showing that the change in the Macro Economic variables will increase the value of the stock market. In this study, it has used different scenarios for changing the macro economic variables and the results are showing that decreasing and increasing the interest rate by 5% will increase and decrease the stock market’s value respectively 21.86% and 3.14% on future. Manuscript profile

Open Access Article

521 - Market Depth and Noisy Prices: A Maximum Likelihood Approach
Jalal Seifoddini Fereydon Rahnamay Roodposhti Hashem Nikoomaram

The information content of high frequency data has made them the main instruments for studying market microstructure. However, the noise content of this data may negatively affect the results of studies on market microstructure. Using maximum likelihood methodology, we More

The information content of high frequency data has made them the main instruments for studying market microstructure. However, the noise content of this data may negatively affect the results of studies on market microstructure. Using maximum likelihood methodology, we disentangle from high frequency observations on the transaction prices of a sample of Tehran Stock Exchange stocks a fundamental component and a microstructure noise component. We then relate these statistical measurements of market microstructure noise to different financial measures of their market depth. We find that stocks with higher market depth have higher noise measured from their high frequency returns. This is in accordance with Fischer Black’s hypothesis that the existence of noise traders and the noise, which can be caused by the activities of this group of traders, to be the vital condition of a liquid market. We also find that pre-trade depth measures are the most powerful depth measure in explaining the noise in the market. Manuscript profile

Open Access Article

522 - An Investigation of Affecting Factors in Bid Ask Spread as a Measure for Information Asymmetry
Heidar Foroughnejad Mohsen Moradijoz

This study examines the effective factors in bid ask spread as a measure for information asymmetry among listed firms in Tehran’s stock exchange. In this study, the effect of share’s liquidity risk variables, market liquidity risk, , market liquidity, number More

This study examines the effective factors in bid ask spread as a measure for information asymmetry among listed firms in Tehran’s stock exchange. In this study, the effect of share’s liquidity risk variables, market liquidity risk, , market liquidity, number of transactions, and trading volume of bid ask spread is investigated. In this line, five hypotheses were suggested. A sample consisting of 107 firms (642 firms-year) among the Listed Firms in Tehran’s Stock Exchange (from 2007 to 2012) were collected and tested through combined data method to test the hypotheses. The results verify the first and second hypotheses in that the number of transactions and trading volume has significant relationship with bid ask spread.  However, no relationship was found to be between liquidity risk, market liquidity risk, and market liquidity with bid ask spread. Manuscript profile

Open Access Article

523 - Ranking the stock Superior enterprises from intellectual capital position and it Comparison with the ranking based stock indexes
Narges Sarlak Ali Mohammad Ghanbari Zohreh Heydari

The emergence of the knowledge economy, cause of the increasing importance of intellectual capital as an intangible asset and source of competitive advantage. purpose of this study was firstly to investigate the relationship between intellectual capital with performance More

The emergence of the knowledge economy, cause of the increasing importance of intellectual capital as an intangible asset and source of competitive advantage. purpose of this study was firstly to investigate the relationship between intellectual capital with performance and value superior of companies listed in 1390 ‌ Using Value Added Intellectual Coefficient Ante Pulic (2000) and the multiple regression model is. In the second stage, these companies using principal component analysis (PCA) based on intellectual capital indicators are ranked and finally using Spearman's rank correlation coefficient , Their ranking of position intellectual capital with the ranking they based stock indexes are compared . The software used for data analysis are Eviews7 is. The results of the research indicates that there is a significant correlation between the intellectual capital with the worth of the company's financial performance and market superior stocks, , but there is not a significant correlation between the ranking of those companies based on index and ranking them based on intellectual capital index. as well as the results of the research show that among the constituent elements of intellectual capital, the capital employed efficiency has created the most influence is the superior companies EPS and human capital efficiency has not a significant impact on the financial performance and market value of the superior companies. Manuscript profile

Open Access Article

524 - Empirically examining of the effect of week days on future contracts market of Bahar Azadi Coin in Tehran Merchandise Exchange
Peyman Tataee Jalal Seifoddini Emad Ahmadipour Leila Azadi

This study empirically examined the effect of week days on future contracts of Bahar Azadi Coin in Iran Merchandise Exchange. We used the classic Linear Autoregressive and Generalized Autoregressive Conditional Heteroscedasticity (GARCH) to show that there isn't a stand More

This study empirically examined the effect of week days on future contracts of Bahar Azadi Coin in Iran Merchandise Exchange. We used the classic Linear Autoregressive and Generalized Autoregressive Conditional Heteroscedasticity (GARCH) to show that there isn't a standard pattern for the return of future contracts of Bahar Azadi Coin. Also, we presented that the daily return of future contracts depended on previous day and even the day before. Thus we concluded that the prices didn't follow "Random Walk" phenomenon in the future market of Bahar Azadi Coin and we couldn’t find any evidence for market information efficiency in weak level. Manuscript profile

Open Access Article

525 - Research the effects of market microstructure on the stock price in Tehran Stock Exchange
Sedigheh Rahbar Azam Soleymani Mirfeiz Fallahshams

During the recent two decades, the academic studies quickly developed in the financial scope entitled with the market microstructure. The initial studies are started from the study of Bid-Ask Spread phenomenon and how quote was formed in the scope of market microstructu More

During the recent two decades, the academic studies quickly developed in the financial scope entitled with the market microstructure. The initial studies are started from the study of Bid-Ask Spread phenomenon and how quote was formed in the scope of market microstructure. The studies of the market microstructure are very important in order to the presentation of approaches for helping to the investors in the investment strategy design and the practitioners and the policymakers of stock market in editing rules and transaction mechanisms. In this research the effects of microstructure on the stock price was examined from 2008 to 2011. For this purpose, the number of 43 companies as a sample was selected from Tehran Stock Exchange. In this research, we were used Panel Data for evaluation of theories because the combined studies data is from the sectional and time series data. The results indicate that during the research time, the small elements of market microstructure (Size, duration and Bid-Ask Spread) are more effective on the stock price.  This element of size in addition to the effect on the middle of quotes also is effective on Bid-Ask Spread .  Manuscript profile

Open Access Article

526 - Financial Institutes for Financing Infrastructure Transport Projects through Capital Market of Iran
Mohammad Hashem Botshekan Fereshteh Rahimi Almasi

The objective of this research is to study the necessary financial institutions for financing the infrastructure transport projects in Iran through the capital market. This study uses a mixed method. To prepare a primary framework, a systematic review was done and sever More

The objective of this research is to study the necessary financial institutions for financing the infrastructure transport projects in Iran through the capital market. This study uses a mixed method. To prepare a primary framework, a systematic review was done and several half-structured interviews were undertaken with experts. To approve the primary framework, a survey of expert was done in a way that in the fields of roads, capital market and university, 42 questionnaires were filled, 28 interviews were carried out and 9 group meetings were held. Subsequently, the qualitative and quantitative results were compared and concluded according to the triangulation method. According to the experts consensus: undertaking some of securities charges, provision of emergency loans, guarantee syndication with banks, act as a reinsurer, support the formation of protection and indemnity association for the transportation industry, and issuance of insurance securities were proposed to be done by the Transport Development Fund. Furthermore doing the asset management of the Transport Development Fund by an expert institution and the development of Project infrastructure funds were emphasized.     Manuscript profile

Open Access Article

527 - Modeling Financing Plan of Holding Companies with approach of reducing Cost of Capital
Saeed Khodamoradi Mohammad Ebrahim Raei Ezabadi

The financing plan of subsidiaries for reducing cost of capital is one of the main concerns of multi-business enterprises' managers. Internal capital markets and debts financing through banks are two main methods of financing the operations in the holding companies. The More

The financing plan of subsidiaries for reducing cost of capital is one of the main concerns of multi-business enterprises' managers. Internal capital markets and debts financing through banks are two main methods of financing the operations in the holding companies. The efficient use of internal capital market also represents the realization of financial synergy. In this study, after determining the interdependences between the criteria affecting the choice of the financing methods using DEMATEL technique, the analytic network process (ANP) was used to prioritize the criteria and financing methods. Finally, the linear goal programming was utilized to design an effective mechanism for quantifying the optimal use of each of these alternatives besides considering the policies and operational constraints of holding in one of multi-business firms listed in the Tehran Stock Exchange. After solving the model using LINGO software, the results indicated its high effect on reducing the weighted average cost of capital (WACC) and increasing the use of internal relationships network in financing plan. This model, for the first time, solved financing plan problem in multi business enterprises and it could be extended. Manuscript profile

Open Access Article

528 - Designing a Hybrid Intelligent Model for Prediction of Stock Price Golden Points
Mohammad Moshari Hosein Didehkhani Kaveh Khalili Dameghani Ebrahim Abbasi

The purpose of this research is to provide an intelligent model for prediction of golden points on stock price chart as a decision support system. For conduction of this research, the data of the automotive and parts manufacturing industry during 2001 through to 2016 we More

The purpose of this research is to provide an intelligent model for prediction of golden points on stock price chart as a decision support system. For conduction of this research, the data of the automotive and parts manufacturing industry during 2001 through to 2016 were used. First, the obtained results from application of different forecasting models based on data mining were compared with each other. Next, the research variables were optimized by genetic algorithm and remodeling took place. The results indicated that the golden points could be predicted with reasonable accuracy and optimization did not enhanced accuracy in all these models, yet it significantly reduced gross error.     Manuscript profile

Open Access Article

529 - Review and test the momentum phenomenon in terms of up and down market
Mohammad Hakkak Zahra Akbari

The  purpose of this study profitability strategy momentum  prices in Tehran stock exchange and evaluation of the ratio of dividends to prices on the efficiency of this strategy. This research, in terms of applications, according to data type bit. In this stud More

The  purpose of this study profitability strategy momentum  prices in Tehran stock exchange and evaluation of the ratio of dividends to prices on the efficiency of this strategy. This research, in terms of applications, according to data type bit. In this study shares 96 companies participating Active in the Tehran Stock Exchange from 1380 to 1389 has been selected The main research hypothesis is that the momentum strategy can be an extra return earned on the Tehran Stock Exchange. Compared with test results of hypothesis test showed that the momentum strategy is profitable during the period of six months. Manuscript profile

Open Access Article

530 - Stock Return And Modigliani–Miller Valuating: Revisiting the Fama and French
Sima Ashouri Mohammadreza Rostami

In the present study,we examined the effect of the expected investment, expected profitability and the book to market ratio on the market expected returns. Fama-French model(2006) was used To calculate the Expected profitability and the expected investment. expected re More

In the present study,we examined the effect of the expected investment, expected profitability and the book to market ratio on the market expected returns. Fama-French model(2006) was used To calculate the Expected profitability and the expected investment. expected return, market value and book to market ratio was calculated by conventional methods. with the aim of increasing comparability, the two growth variable number of shares and equity book value growth also has been used separately. study was conducted in two stages regression so that the first stage regressions to estimate the expected investment and profitability expected and second stage regressions also is used to examine the relationships between variables. The results show that there is a significant positive relationship between the expected return and the expected profitability and book to market ratio. The relationship between the expected return and the expected investment is significant negative. The results confirmed all the hypotheses.     Manuscript profile

Open Access Article

531 - Evaluation the Effects of Monetary and Fiscal Policy and Iindustry Growth on Changes of Tehran Security Exchange Index
Usef Ahadi Sarkani Masoumeh Ghasempour

The purpose of this study is to evaluate the relationship between macroeconomics variables and Tehran Exchange Price Index. In other words in this article in order to extend the previous studies, the interpretation of three categories of monetary and fiscal policies and More

The purpose of this study is to evaluate the relationship between macroeconomics variables and Tehran Exchange Price Index. In other words in this article in order to extend the previous studies, the interpretation of three categories of monetary and fiscal policies and industrial development on the growth of the capital market is considered. For this purpose we have analyzed the relationship between some macroeconomic variables such as Liquidity, tax and industrial production index with Total Price Index and seasonal data since 1994 till 2014. In this study the relationship between variables have been estimated by using regression analysis and method of ordinary lease squares. After controlling for regression assumptions including Outliers, Normal distribution for the dependent variable, Homogeneity of variance, non autocorrelation; the results indicate there are positive and significant relationship between liquidity and the industrial production index with Total Price Index and there are negative relationship between taxes and total Price Index. Among other indicators used in the study considerable significant relationship was found with Tehran Exchange Price Index. These results suggest the neutralizing effects of both monetary and fiscal policy on the Tehran Exchange Price Index and confirm the impact of industrial sector development on stock index Manuscript profile

Open Access Article

532 - Examination of investor reaction to unexpected economic and political events in Tehran stock market
Zahra Dianati deylami Mostafa Dinmohamadi Saeid Motamedi

This study examines the effect of economic and political news on Tehran Stock Exchange during the years 2001 to 2009. In order to investigate the investors’ behaviors, we used the total daily index of stock exchange. The investors’ reaction was evaluated fro More

This study examines the effect of economic and political news on Tehran Stock Exchange during the years 2001 to 2009. In order to investigate the investors’ behaviors, we used the total daily index of stock exchange. The investors’ reaction was evaluated from two perspectives of “Overreaction Hypothesis” and “Uncertain Information Hypothesis”. Results of this study indicate the existence of overreaction in investor’s behaviors in the time of announcing good and bad news in stock market. Also the results shows that the reaction of Tehran stock exchange’s investors to good news is faster than bad news, but changing stock price slope in good news is faster than bad news. Additionally, research results show that investment risk in days after publishing news (even good or bad) has more than normal days. Manuscript profile

Open Access Article

533 - Evaluating the Sequrity Selection Skill and Market timing Ability of Iranian Mutual Fund Managers
Hashem Nikoomaram Azadeh Farahani

This study intends to examine the security selection abilities and market timing abilities of Fund Managers in Iran by evaluating the performance of 5 mutual funds ranging in the period from the beginning of 1389 until the end of 1393. The models used to judge stock sel More

This study intends to examine the security selection abilities and market timing abilities of Fund Managers in Iran by evaluating the performance of 5 mutual funds ranging in the period from the beginning of 1389 until the end of 1393. The models used to judge stock selection skills are Jensen (Single Factor) and Carhart (4 Factor). Market timing ability is evaluated using the Augmented Treynor- Mauzey Model. To test the hypothesis of time series data regression is used. The results showed that among research topic funds, according to the single factor model (jensen’s measure), only in one fund it also at a confidence level of 90%, security selection to be seen as significant, and in confidence level of 95%, security selection not significant in any case. according to the 4-factor Carhart model, only in one fund it also at a confidence level of 93%, security selection to be seen as significant, and in confidence level of 95%, security selection not significant in any case. Market timing in 4 of 5 samples was found to significantly that unfortunately every 4 cases were negative.       Manuscript profile

Open Access Article

534 - Price Limit Effects on Stock Prices Behavior: A Contrarian Investment Strategy Approach
Hamid Reza Vakili fard Jalal Seifoddini Arash Abjadpour Hossein Maghsoud

Price limit is a kind of circuit breaker which is used in developing stock exchanges and futures markets to prevent extreme price volatility, price manipulation, and financial crashes. Generally speaking, researchers and market participant usually disagree about price More

Price limit is a kind of circuit breaker which is used in developing stock exchanges and futures markets to prevent extreme price volatility, price manipulation, and financial crashes. Generally speaking, researchers and market participant usually disagree about price limit application, its efficiency, and optimum range. Pros believe although price limit may delay price discovery, it prevents extreme price volatility and overreaction. On the other hand, cons assert that price limit causes price volatility spillover and intensify investor’s overreaction. Since there is no consensus over the price limit application and efficiency, it is recommended to study this issue using different methods. Therefore, we are trying to study price limit effects in Tehran Stock Exchange using Contrarian Investment Strategy. Our results show that price limit application in Tehran Stock Exchange delays price discovery but has nothing to do with investor’s overreaction. Consequently, it seems that regulators have prevented extreme volatility, although this constraint delays price discovery and reduces market efficiency. Manuscript profile

Open Access Article

535 - Examining and Comparing Security of Investment in the Stock, Gold, Exchange and Housing Market of Iran using Value at Risk (VaR) Criteria
Gholam Reza Zomorodian Mahdi Shabanzadeh. Valiollah . Faryadras

Investment in each country is subject to a set of variables that Security of Investment is one of the most them.Official statistics show that in the recent decades, on average, only about 12‌% of the country's real GDP has been allocated to investment in the manufacturi More

Investment in each country is subject to a set of variables that Security of Investment is one of the most them.Official statistics show that in the recent decades, on average, only about 12‌% of the country's real GDP has been allocated to investment in the manufacturing sector, including the production of goods and services and a considerable portion of it has been absorbed into unproductive speculative activities.Accordingly, this study with purpose to examining and comparing security of investing in different markets has evaluated the risk of investing in four market including stocks, gold, currency and Iran's housing using the Value at Risk (VaR) Criteria. Also in this study to providing a more accurate analysis of the security investment based on investors' attitudes TOPSIS method has been used.All information required for the study was collected on a monthly basis for during 2002 - 2013.The result of this study showed based on VaR Criterion, the security of investment in the stock market is much lower than other markets, so investors in this market face higher risk of investments relative to other markets.Also, the result of this study showed based on TOPSIS method (according to risk and return critrias) risk averse and risk neutral Investors have the Similar behavior, So that the two groups prefer The investment in the housing market and then investment in the gold market on the parallel markets including exchange and stock. However, unlike the aforementioned groups, risk-taking investors prefered investing in the stock market and then investing in the housing market on the investment in the gold and currency markets. Manuscript profile

Open Access Article

536 - Fractal Analysis of Tehran Stock Exchange Index With RS Method
Fraydoon Rahnamay Roodposhti Parham Pedram

This paper deals with this issue, which can be summarized as the conflict between randomness and determinism. On the one hand, there are market analysts who feel that the market is perfectly deterministic; on the other, there is a group who feel that the market is compl More

This paper deals with this issue, which can be summarized as the conflict between randomness and determinism. On the one hand, there are market analysts who feel that the market is perfectly deterministic; on the other, there is a group who feel that the market is completely random. We will see that there is a possibility that both are right to a limited extent. But what comes out of these partial truths is quite different from the outcome either group expects. We will use R/S analysis, or rescaled range analysis. R/S analysis can distinguish fractal from other types of time series, revealing the self-similar statistical structure. This structure fits a theory of market structure called the Fractal Market Hypothesis.. This reconciliation ties directly into the concept of  local randomness and global determinism. One of the most important area that we focun on is capital market distributions. capital markets are not well described by the normal distribution and random walk theory. Yet, the Efficient Market Hypothesis continues to the dominant paradigm for how the markets work. Standard statistical analysis begins by assuming that the system under study is primarily random; that is, the causal process that created the time series has many component parts, or degrees of freedom, and the interaction of those components is so complex that a deterministic explanation is not possible. Only probabilities can help us understand and take advantage of the process. The underlying philosophy implies that randomness and determinism cannot coexist. Manuscript profile

Open Access Article

537 - The Effect of trading volume and high P/E ratio on the price bubble in Tehran stock exchange market
Mostafa. Zandieh Rouzbeh. Ghouchani

In this study, we tested the effect of high trading volume and high P/E ratio on the price bubble in Tehran stock exchange market. In this study, trading volume and P/E ratio are independent variables, and price bubble is dependent variable.    In this study, More

In this study, we tested the effect of high trading volume and high P/E ratio on the price bubble in Tehran stock exchange market. In this study, trading volume and P/E ratio are independent variables, and price bubble is dependent variable.    In this study, At first we took a sample from the statistical population that includes all the accepted companies in the Tehran Stock Exchange Market by Cochrane method, then data accumulated by Rahavard Novin software, then we distinguished existence of price bubble by the run test method  and finally the relation between variables of the hypothesis were tested by linear regression.    At the Tehran stock exchange market we are witnessed high rate volatilities of total index from 1385 till now. Experts find the root of stock exchange market crisis in different things; some of them consider bubble price as the reason of the crisis.    According to the results of testing the hypothesis of the research from 1385 until bahman 1391; First, low trading volume increases the bubble price; Second, high P/E ratio directly affects the bubble price.   Manuscript profile

Open Access Article

538 - Empirical analysis of fractal dimensions on cash return and price indices of listed companies of Tehran Stock Exchange
Shokrollah Khajavi Hadi Abdi Taleb Beigi

The goal of this research is to empirical analyzing fractal dimensions on cash return and price indices of listed companies of Tehran Stock Exchange. To have access to this goal, cash return and price indices of Tehran Stock Exchange were studied. Statistical sample of More

The goal of this research is to empirical analyzing fractal dimensions on cash return and price indices of listed companies of Tehran Stock Exchange. To have access to this goal, cash return and price indices of Tehran Stock Exchange were studied. Statistical sample of research includes cash return and price indices during period 1382 to 1391. Using R/S analysis and Hurst exponent, this research surveys the cash return and price time series being stochastic. To study the stochastic time series and differentiating from time series are not stochastic, R/S analysis is used as an efficient nonlinear method. Distribution type disrelation is the most important advantage of R/S analysis. Results of research show that, cash return and price indices time series are not stochastic and have a long-memory. Manuscript profile

Open Access Article

539 - The Study of Mean reversion in Tehran Stock Exchange with unit root test
Hossein Karbasi Yazdi Yadollah Noorifard Hassan Chenari Bouket

Financial Scientists have always been eager to distinguish between whether the price series could be random walk (unit root) or mean reversion processes. Random walk means that accruing shocks to the stock price have permanent impacts and prices don't revert to their pr More

Financial Scientists have always been eager to distinguish between whether the price series could be random walk (unit root) or mean reversion processes. Random walk means that accruing shocks to the stock price have permanent impacts and prices don't revert to their previous trend path. In efficient market, the stock  return couldn't be predicted using previous price variation. However, efficient market hypothesis is under question because the researchers have provided evidences that reveal some anomalies in stock markets. Mean reversion stock price is one of these anomalies. The purpose of this research is the study of  mean reversion in the period 1380-1389. In line with this research, using unit root test (Dickey Fuller generalized), the phenomenon of mean reversion in the total stock price index, stock price and cash returns index, and the index's top fifty companies were examined. The results of the study indicate that continuous changes in the ‌total stock price index and the index of the top fifty companies follow a random walk process or more words that are not eligible for mean reversion. But the price and cash returns index index the result shows that only 1% error level was confirmed that the mean reversion. Error levels of 5% and 10% of the rest of the process did not follow a random walk and mean reversion confirmed. In general, the performance of the Tehran Stock Exchange Index and fifty top companies indicate But the price and returns index results in poor performance suggests a lack of cash. Manuscript profile

Open Access Article

540 - Presenting of High-frequency Trading System
Mohsen Dastpak Mohammadali Rastgav

In emerging markets such as Tehran Stock Market, there is a gap between signals of changing the trend and the beginning of the movements which we can make profit by using a well-designed Algorithmic Trading System. Proposing a high-frequency trading system has advantage More

In emerging markets such as Tehran Stock Market, there is a gap between signals of changing the trend and the beginning of the movements which we can make profit by using a well-designed Algorithmic Trading System. Proposing a high-frequency trading system has advantages (taking advantage of intraday stock market volatility) and disadvantages (high amounts of transaction cost due to the high transaction volume) thus we can augment advantages and cotrol the disadvantages by designing the system elaborately. In this research, the “Local Traders” approach for predicting the future trend of stock has been utilized. According to the “Local Traders” approach, there is a local trader (an agent) for each stock which is expert on it. It predicts the future trend of its own stock based on stock’s intraday data and their technical indicators by determining how much it is good to buy, sell or hold. Results show that, the proposed model outperforms the Buy and Hold strategy in all kinds of markets (Normal, Ascending, Descending) even if there is no discount on Transaction Costs. Manuscript profile

Open Access Article

541 - Evolution of Trading in Iran Capital Market A Gate to Entrance High Frequency Traders and Foreign Investors
Kashipaz Kashipaz Hooman Pashootanizadeh Hasan Rangriz

Following information technology influence in industrial solstice in the world, Iran Capital Market included too and even has a faster solstice toward other fields. In continuation of dealing methods change chain, Direct Market Access (DMA) as a technological tool impro More

Following information technology influence in industrial solstice in the world, Iran Capital Market included too and even has a faster solstice toward other fields. In continuation of dealing methods change chain, Direct Market Access (DMA) as a technological tool improves this way to achieve better e-dealing. The problems engender because of DMA lack are an important reason to use it. Specially now when Iran Capital Market try and plan to attract foreign investors. In this research tries to introduce DMA and taxonomy various factors influenced in implementation after detection. Based on E-readiness measurement models to implementing E-commerce some factors extracted and after adjusting them with related Iran Market Capital organizations divides these factors in six sub-groups inclusive in Technical/Infrastructure, Juridical, Cultural/Training, Economical, Organizational/Social and Risk Management. First uses Factor Analysis to summarize factors and then prioritizes them by using Taxonomy method. This research results represent to do evolutionary activities in how to trade and implementing DMA in a best platform must seriously invest in infrastructural technical factors. One of the most important preconditions of this evolution is Centralized Risk Management unfortunately applies inefficiently and in traditional mode. Furthermore a comprehensive culture building needs to get a suitable feedback and implement DMA in best way. Manuscript profile

Open Access Article

542 - Investigate the Relationship between Financial Development and Cost of Equity
Mohammad Hossein Ranjbar Hossein Badie Mojtaba Yarahmadzadeh

The present research with goal of survey the relationship between financial development and cost of equity in companies accepted in Tehran Stock exchange has been done. For this purpose, financial information of 118 companies that were selected through a systematic remo More

The present research with goal of survey the relationship between financial development and cost of equity in companies accepted in Tehran Stock exchange has been done. For this purpose, financial information of 118 companies that were selected through a systematic removal procedure during the period 2010 to 2015 was investigated. To measuring of financial development, stock market and banking development and for cost of equity Gordon Growth model has been used. In order to analyze the data and test the hypotheses, multivariate regression models with panel data were used. The results of the research indicate that there is a negative and significant relationship between development of the stock market and development of banking with cost of equity.   Manuscript profile

Open Access Article

543 - Speed of Adjustment Scurities Prices, A Method for Evaluating of Investors Overreaction & Underreaction and Financial Markets Efficiently: Approches, Models and Results
Hashem Nikoumaram Ali Saeedi Fereydoun Rahnamay Roodposhti Mahdi Madanchi Zaj

Overreaction and underreaction phenomena in financial markets reflect it’s inefficiently. Different methods are suggested for evaluation of overreaction and under reaction in researches. One of these methods is measurement of the securities price adjustment speed. More

Overreaction and underreaction phenomena in financial markets reflect it’s inefficiently. Different methods are suggested for evaluation of overreaction and under reaction in researches. One of these methods is measurement of the securities price adjustment speed. Speed of price adjustment securities is time duration that information absorbed in stock prices and reach stock price to their intrinsic values. At this article, is classified several researches to three approaches and described different models and then presented their results. Also the determinants for delayed Stock price adjustment is described and finally is explored Iran capital market specifications and propose some practical suggestions for increasing the stocks adjustment speed improving capital market efficiently. Manuscript profile

Open Access Article

544 - Fama and French Three-factor Model and Liquidity Risk: Evidence from Tehran Stock Exchange Market
Gholamreza Islami Bidgoli Azam Honardoost

One of the main criteria for deciding on stock exchange market is stock return. Stock return includes information content and most actual and potential investors in financial analysis and forecasts use it. Many studies have been conducted about the relationship between More

One of the main criteria for deciding on stock exchange market is stock return. Stock return includes information content and most actual and potential investors in financial analysis and forecasts use it. Many studies have been conducted about the relationship between risk and return. The three-factor model of Fama and French is one of the most important models. In this paper we consider Fama and French three-factor model augmented by the Pastor and Stambaugh (2003) market liquidity risk factor. Then it is compared with three-factor model of Fama and French. Unlike most previous studies, in this model, stock level beta is allowed to vary with firm-level size and book-to-market ratio. We use monthly time series data for sample companies of Tehran stock exchange market for the period 1380 to 1389, and evaluate them by using Eviews software by panel method. The results show the effects of excess market return, firm size and book-to-market ratio is significant and the effect of market liquidity factor is insignificant. Also the market beta is only a function of size variable. Finally we find that market liquidity factor of Pastor and Stambaugh and the time variation in the market beta increase the explanatory power of  Fama and French three-factor model.   Manuscript profile

Open Access Article

545 - Identify the impact of free cash flows on the relationship between non-financial performance in product market and company's future capital expenditure
Hamidreza Omourvand Zahra Pourzamoni

One of the most basic factors of survival of a profit unit is market of its products. Also achieving excellence in the field of competition by companies depends on their ability to maintain capital assets. The purpose of This study focuses on analysis conditions prior t More

One of the most basic factors of survival of a profit unit is market of its products. Also achieving excellence in the field of competition by companies depends on their ability to maintain capital assets. The purpose of This study focuses on analysis conditions prior to capital expenditures and also on study the matter that non-financial performance (NFP) of the state of product and product market (defect-free ratio, market share ratio, product market competition) can impact Check about companies’ financial investments. The study also describes the impact of agency costs (free cash flow) of companies on the relationship between the non-financial performance and the capital expenditures. The statistical sample includes 135 companies in Tehran Stock Exchange during the 2010 to 2014 years which have been selected by screening. The linear regression method and EViews software are used to study the research hypothesizes. The results of study indicate that there is a significantly relationship between the non-financial performance in the product market and the future capital expenditures so that the worse the current defect-free ratio and the lower the product market share ratio, the higher the future capital expenditures; And the higher the current product market competition, the lower the future capital expenditures. Also the results showed that the free cash flow doesn’t impact on the relationship between the non-financial performance in the product market and the future capital expenditures.     Manuscript profile

Open Access Article

546 - Studying the Return of value and Growth Stock Based on the ratio of Book Value/MARKET Value (Case: Publicly Traded Companies)
Ameneh Banaizadeh Hamidreza Kordlouie

Aim of this research is the survey of role, amount and sort of relation between variables such as ratio of book value to market value, different returns and also study of dfference between value stocks and growth stocks at Tehran stock exchange. Time period is 6 years, More

Aim of this research is the survey of role, amount and sort of relation between variables such as ratio of book value to market value, different returns and also study of dfference between value stocks and growth stocks at Tehran stock exchange. Time period is 6 years, since 2007 to 2012, and 88 publicly traded companies were chosen. To test hypotheses, static panel data and generalized least squree were chosen. Results in minor group that, the relation between B/M ratio and cash return is negative, meanwhile the relation between aforementioned ratio and total return and also capital return are positive. In major group results show that, there is higher return for growth stock retun in comparison to value stock return. It also shows that the relations are similar to minor group. Manuscript profile

Open Access Article

547 - Performance test to calculate the risk of classical general
Masoud Karimkhani Maryam Abdoli

Investment principles and methods of study and implementation, In order to select the best investment plan, it is done according to the rate of return and risk. General risk to the uncertainty arising from changing market conditions, such as: Changes in asset prices, in More

Investment principles and methods of study and implementation, In order to select the best investment plan, it is done according to the rate of return and risk. General risk to the uncertainty arising from changing market conditions, such as: Changes in asset prices, interest rates, market volatility and market liquidity risks which led to the trading portfolio returns or financial institution will be valuable assets. In efficient markets for risk calculation, the standard deviation of market index returns are calculated. With regard to research performance in Tehran Stock Exchange, the standard deviation of these variables can easily be used as a risk. In order to study the time series model of Box - Jenkins was used to calculate risk. Then calculate the standard deviation of return and standard deviation of variable prediction errors Box - Jenkins was compared. And finally the general risks associated with market price on total revenue was reviewed. The results of this study show that the classical calculation of general risk factors such as standard deviation calculated risk could be the answer.The  relation was also significant is the risk and cost. So investors in predicting the risk of price per share on revenue of use. Manuscript profile

Open Access Article

548 - Feasibility study of the pricing of crude oil by OPEC and OECD countries using game theory in the form of a win– win
Reza Fahimi Doab Ahmad Sabahi M. H. Mahdavi Adeli Ahmad Seyfi

In international economy, countries are specially importer or pure supplier of crude oil .The OECD and OPEC are the organizations that respectively are considered as the most importer and exporter of crude oil in the world and therefore have a significant role in determ More

In international economy, countries are specially importer or pure supplier of crude oil .The OECD and OPEC are the organizations that respectively are considered as the most importer and exporter of crude oil in the world and therefore have a significant role in determining the oil price .This paper examines the impact strength of each of the organization on the price of crude oil and also estimate the relative bargaining power for determining the price of oil in the game bilateral monopoly market model similar to the prisoners dilemma game model to describe the situation on the oil market between the two organization is presented. In this model ,the price extend in a moment is depend on player bargaining power and player wait rates. In this research, set to empirical and econometric models by using data from 1980 to 2012 and also use the same pattern johansen – juselius and the simultaneous equation system approach. Finding of this research suggest in OECD oil bazaar bargaining power is high and in compare with OPEC received more welfare also, it is possible to design win - win game model based on Rising mutual benefit trade. but because of uncoordinated and heterogeneous character of OPEC,the model cannot be considered as a long term and stable cooperative game Manuscript profile

Open Access Article

549 - Calendar Effects in the Tehran Stock Exchange Approach to Stochastic Dominance Criteria
Ali Shayegan Mehr Sima Shayegan Mehr

The aim of this study is to investigate and identify the effects of calendar weekdays and months of the year on the Tehran Stock Exchange. To attain this goal use the Tehran Stock Exchange index daily returns in the period beginning in 1386 until the end of 1392 and we More

The aim of this study is to investigate and identify the effects of calendar weekdays and months of the year on the Tehran Stock Exchange. To attain this goal use the Tehran Stock Exchange index daily returns in the period beginning in 1386 until the end of 1392 and we have stochastic dominance criteria for the analysis that due to the non-parametric orientation has certain charm. The results indicated the existence of calendar effects in the Tehran Stock Exchange. On weekdays effects in the Tehran Stock Exchange, in terms of return Saturday dominance on other days and Sunday dominated by other days. The effects of months of the year, in terms of return April dominance on other months and November dominated by other months. Also due to calendar effects identified in the Tehran Stock Exchange, the efficient market hypothesis is rejected in the stock even at low levels. Manuscript profile

Open Access Article

550 - Comparing Analysis the Effect of Political Riske on Stock Market Developing in Selected Countries
Ahmad Googerdchian Saeid Fathi Hadi Amiri Nasrin Saeidi Varnamkhasti

Stock market is a formal capital market which has an effective role in mobilization of financial and capital assets. Stock market is also a proper center of collecting of saving and cash in private sector to finance in long term investment projects. The development of f More

Stock market is a formal capital market which has an effective role in mobilization of financial and capital assets. Stock market is also a proper center of collecting of saving and cash in private sector to finance in long term investment projects. The development of financial markets, especially the stock market and its impact on corporate financing has dramatic impact on economic growth. Major determinants of financial development, include legal Origin; institutions; openness policy; and political factors. Among these determinants, political factors are important sources that are originated from implemented policies and legal institutional frameworks, which are effective to the development of the financial system. In fact, the dynamic political economy shows that economic institutions and legal traditions are effective to promote economic growth and financial development. This study, firstly explain the concept of political risk and its theoretical relationship between financial development and political risk, and then analyzes the affect of political risk on stock market development, especially the depth and breadth of the market in selected countries for the period of 1384-1391. The evaluation of the modified model Yarty (2008), factor analysis to combine variables to create depth and breadth of the stock market and stock market development indicators and the dynamic panel generalized method of moments based on (GMM) were analyzed.  The results have declared that reduction of political risk has an effective role on depth and breadth of the stock market. According to the results of this thesis in developed country, political risk had more impact on stock market development indicators in Developed countries rather than developing countries. Manuscript profile

Open Access Article

551 - The Impact of Financial Decisions on Valuation of Firms with Excess Cash flow and Firms with Low Investment Opportunities in TSE
Ebrahim Abbasi Hossein Akhzari Elaheh Pouralikhani

The purpose of this paper is to investigate the effect of financial decisions on the market value of firms with excess cashflow and firms with low investment opportunities. Financial decisions can be seen from three aspects, which are investment decisions, dividend poli More

The purpose of this paper is to investigate the effect of financial decisions on the market value of firms with excess cashflow and firms with low investment opportunities. Financial decisions can be seen from three aspects, which are investment decisions, dividend policy, and debt policy. The data of 123 publicly traded companies in Tehran Stock Exchange were collected from the years 1383 to 1387. The hypotheses were analyzed, using panel data method and multiple regression models. The results indicated that in the firms with low investment opportunities, investments are understated, while debts are overstated. Moreover, in this kind of firms, shareholders were interested in more cash dividends. Analysis showed the same results for the firms with excess cashflow. Manuscript profile

Open Access Article

552 - Styles of Financial Regulation in Iran & U.K
Hossein Monavari Mohammad Rasekh

Regulation is a relatively recent method in exercising sovereignty by a government. The first step of regulation is taken when the governmentintervenes to uphold public interests and the rights of individuals in economy. Regulation is nowa recognized theory of governmen More

Regulation is a relatively recent method in exercising sovereignty by a government. The first step of regulation is taken when the governmentintervenes to uphold public interests and the rights of individuals in economy. Regulation is nowa recognized theory of government.  The importanceof financial markets in economics for securing short-term and long term financial sources forproducers and the government is such that weakness or lack of regulation in the financialmarket has been recognized as the main reason for many contemporary global economiccrises. Proper analysis of the performance and objectives of regulation in financial marketsrequires a study of governmental styles of intervention and their various means ofimplementation therein. In the present paper, the Islamic Republic of Iran and the United Kingdom have been selected withrespect to their completely different starting points in their approach to regulation of financialmarkets and a comparison is drawn between the legal, political and economic contexts for theformation of financial markets and their regulation, the various relevant processes that shapethe relations between government, regulators, financial market operators and the publicinterest within the regulatory framework. The study yields that the political economy and economic setting of a state forms the basis for the regulatory style applied to financial markets. The integrated regulation of the financial market and capital in the United Kingdom and the multifactorial, mandated regulation in Iran are the result of these settings. There exists a significant need for integrated management of capital and financial markets and in Iran, which should be focused on realizing proper privatization and making financial resources available. In the UK, dynamic styles and a broad spectrum of different regulators has secured privatization and a strong financial market despite rapid alterations to laws and in the face of the crises the state has faced Manuscript profile

Open Access Article

553 - Appraising the Herding Behavior on Institutional Investors with Christie and Huang Model in Tehran Stock Exchange
Zahra Pourzamani

In many cases it is observed that share prices in the share market swings are severe, without clear and reliable information concerning them is released in the market. The decision follows the herding behavior of other investors' decisions are based. This decision cause More

In many cases it is observed that share prices in the share market swings are severe, without clear and reliable information concerning them is released in the market. The decision follows the herding behavior of other investors' decisions are based. This decision caused a rush of investors to buy or sell the share and price volatility that the outcome of the instability and fragility of the market. Paper examines the presence of herding behavior of investors in Tehran Stock Exchange (TSE). We examine the herding behavior in TSE with Christie and Huang model. We analyze the behavior of return dispersions during periods of unusually large upward and downward changes in the market index with daily and weekly data on institutional investors. Our findings indicate that herding formations do not exist in upward markets, but we find evidence of herding in down markets with daily data. The results suggest that any evidence of herding behavior does not exist with weekly data that is consistent with the observation by Christie and Huang(1995) that “herd behavior is a very short-lived phenomenon”. Manuscript profile

Open Access Article

554 - Effect of natural and legal persons trading in the occurrence of price bubbles in Tehran Stock Exchange
Mirfeyze Fallahshams Meysam alimohammadi

This paper examines the impact of individual and institutional trading in a bubble in the price of listed companies in Tehran Stock Exchange. First, through some tests such as Runs test (test based on rows or flow test), skewness, stretching and duration dependence was More

This paper examines the impact of individual and institutional trading in a bubble in the price of listed companies in Tehran Stock Exchange. First, through some tests such as Runs test (test based on rows or flow test), skewness, stretching and duration dependence was found in the Tehran Stock Exchange for the 1391/01/01 up to 1391/09/30 bubbles occurred. In the period between the day and the time series of 5-minute check prices and deals from individual and institutional persons in the interval 5-minute review We have covered the impact of that effect. After performing tests to detect bubbles in the companies studied, the samples were divided into two groups with no bubbles and speculative bubbles. To investigate the impact of the behavior individual and institutional persons in the company speculative bubbles, Transactions of the group of people at a time series between the day 5 minutes from and Using binary Logit regression model to examine the impact of these two transactions are dealt with in the incidence of bubbles. The results of the model indicate that individuals have a greater impact than legal entities, in the development of research have ranged from speculative bubbles. Manuscript profile

Open Access Article

555 - Strategic Performance Analysis
Mohammad Jalili Mousa Ahmadi Elham Asgari

Ultimate goal of each commercial company is rising in wealth of shareholders. Proper function increase Company’s value and ultimately increase the shareholder’s wealth. Companies can’t achieve their goals without any proper strategy and making strategy More

Ultimate goal of each commercial company is rising in wealth of shareholders. Proper function increase Company’s value and ultimately increase the shareholder’s wealth. Companies can’t achieve their goals without any proper strategy and making strategy is a result of performance evaluation of different aspects. economic value added and cash management are two items of internal performance evaluation criteria and today’s  economic value added is considered as the best criteria for internal performance evaluation which is representative of shareholder’s wealth and it has close relation to market value added as an external index of value creation. Two dimensional matrix of financial strategy with a combination of cash management and economic value added considering to company’s position in each area, proposes four financial strategy objectives. In this research, position of food companies accepted in Iran Stock Exchange since 2001 to 2010 are defined in financial strategy matrix and considering to their positions in the matrix proper strategies are proposed for move to better position and ultimately relation between EVA, spread and difference between sales growth rate and sustainable growth rate with changes in MVA during ten years is investigated. Result of this research demonstrates that there is a meaningful relation between EVA and spread with changing MVA. But there is not meaningful relation between difference of sales growth rate and sustainable growth rate and changing MVA. Hence Food Companies accepted in Iran Stock Exchange must enlist other criteria for their own cash management and to evaluate their performance and taking proper financial strategies. Procedure of this research is linear regression analysis and spss software is used for hypotheses examination. Manuscript profile

Open Access Article

556 - A Performance Evaluation of Black Swan Strategy
Seyed Jalal Sadeqi Sharif Mohammad Osolian Mandana Abolfathi

The identification of price patterns in inefficient markets and the market with distribution of abnormal returns on the market index, is one of the most important factors of earning return commensurate with the risk.In this regard, when the unexpected and extreme market More

The identification of price patterns in inefficient markets and the market with distribution of abnormal returns on the market index, is one of the most important factors of earning return commensurate with the risk.In this regard, when the unexpected and extreme market fluctuations happen or so-called black swan events, by forming the portfolio at the correct times can gain higher return than market.The main objective of this article consist of analysis of portfolio performance that forming by black sawn strategy than market portfolio, based on using measures of risk and return in the market with black sawn events. The sample included 83 companies from 10 different industry of Tehran stock exchange, which traded from March 1383 to December 1393. The data were collected monthly.The results show that Tehran Stock Exchange has black swan events that the volatility is ± 4.22 percent. The portfolios formed on the basis of a black swan strategy to market index portfolio, despite limitations of the market, observed better performance. Manuscript profile

Open Access Article

557 - Analysing Investors’ overreaction to the Accruals (Accrulas Anomoly) in Tehran Stock Exchange
Seyyed Ali Hosseini Hojjat Esmaeilzadeh MohammadSadegh Ghaznavi

In the following research, investors’ overreaction to accruals is investigated in Tehran Stock Exchange through the years of 1384 to 1390. In order to analyze investors’ overreaction, we use the relation between current year accruals and the successive year More

In the following research, investors’ overreaction to accruals is investigated in Tehran Stock Exchange through the years of 1384 to 1390. In order to analyze investors’ overreaction, we use the relation between current year accruals and the successive year abnormal returns. In measurement of accruals, Sloan model for working capital have been used. Abnormal return is calculated by the difference between actual return of each year and average of two past years return. Results of this study show that in Tehran stock exchange, investors overreact to accrulas and this betoken as accruals anomaly. Accruals anomaly is categorized in market inefficiency studies, because it shows the ability of gaining abnormal return if someone gobble up information. Manuscript profile

Open Access Article

558 - Option Hedging in Jump-Diffusion Markets by Malliavin Calculus
Minoo Bakhsh Mohammadlou Rahman Farnoosh

We obtain the hedging strategy in a jump-diffusion market by minimizing the variance of the residual risk. We calculate the residual risk by two formulas: the Ito's formula and the jump-diffusion version of the Clark-Ocone formula. The results show that Malliavin calcul More

We obtain the hedging strategy in a jump-diffusion market by minimizing the variance of the residual risk. We calculate the residual risk by two formulas: the Ito's formula and the jump-diffusion version of the Clark-Ocone formula. The results show that Malliavin calculus can generate the hedging strategy under weaker assumptions. Thus afterward we do not require to check the strong condition  on  and the condition  with bounded derivative is sufficient.     Manuscript profile

Open Access Article

559 - Examining the potential of the energy exchange in performance resistive economic policies and transparency in capital market information
Reza Raei Hosseyn Karami

Abstract: Given the importance of the share of oil revenues in the budget of oil-rich countries, the change of Iranian economic approach from the export of raw materials and natural resources towards the export of products and technical services in line with resistive e More

Abstract: Given the importance of the share of oil revenues in the budget of oil-rich countries, the change of Iranian economic approach from the export of raw materials and natural resources towards the export of products and technical services in line with resistive economy polices has been taken into consideration as a significant matter. In order to achieve this change of approach, the formation of Iranian energy exchange as the fourth capital market exchange was necessary. Besides, the existence of huge reserves of petroleum and natural gas resources as well as appropriate potentials such as powerful refinery and petrochemical complexes that provide the possibility of processing, refining, and conversion of underground sources to oil and higher valued products will significantly contribute to the realization and globalization of resistive economy paradigm which relies on competition and concentration on strengths and opportunities ahead. Furthermore, the exploration of infrastructures needed for the formation of energy exchange and the feasibility study of Iranian capital market conditions compared to international energy exchanges and the establishment of Iranian Energy Exchange will pave the way for the introduction of Iranian financial oil market in the form of the first energy exchange in the Persian Gulf region and make it possible for Iran to become a huge center of energy economy in the international arena. The possibility of liberalization, removal of monopoly, transparency, and price discovery in the competitive environment of the market supply and demand will result in information transparency for cost and sales prices of domestic products and exports of refinery and petrochemical entities listed in the capital market. Furthermore, such information transparency on the performance of firms that involved in oil and gas industry will provide a secure environment for actual and legal investors to make informed investment decisions and thus to earn good returns. Finally, as the findings of the present study suggest; currently it is possible to introduce Iranian energy exchange as a reference for the discovery of prices of crude oil and those of petroleum and petrochemical products in the future. Manuscript profile

Open Access Article

560 - An Evaluation of Mutual Funds Performance in Iranian Capital Market by combining Market Timing Models with the Fama and French three Factor Model
Hossein Abdoh Tabrizi Behrang Asadi Gharehjeloo

The aim of this study is to consider the combination of market timing models with Fama - French three factor model to evaluate the performance of mutual funds in Iran capital market. To follow this purpose, a sample of 12 mutual funds for the years of 2011-2015 has been More

The aim of this study is to consider the combination of market timing models with Fama - French three factor model to evaluate the performance of mutual funds in Iran capital market. To follow this purpose, a sample of 12 mutual funds for the years of 2011-2015 has been chosen. At first step, active management skills including market timing & security selection based on Treynor-Mazuy & Henriksson –Merton models for individual funds and then for all of the funds, using panel model, was applied. The results show that there is no statistically significant market timing ability and security selection among any of these cases. Although a Positive statistically significant size and book to market ratio effect, respectively, in one and three mutual funds is observed. As a result of panel model, there is a negative statistically significant size effect and security selection, a positive statistically significant beta and book to market ratio, and there is no market timing ability in both Treynor-Mazuy & Henriksson –Merton models. In contrast to traditional models, combined models show better results.     Manuscript profile

Open Access Article

561 - Spillover Effect On The On Contest Markets For Capital Market
Hashem Nikoomaram Zahra Pourzamani Abdolmajid Dehghan

This research is about effect of volatility spillover in Iran capital market. So the Iran capital market spillover from parallel markets (currency and gold) and oil market as an effective independent market has been evaluated. For this purpose 2 methods, VAR and MGARCH More

This research is about effect of volatility spillover in Iran capital market. So the Iran capital market spillover from parallel markets (currency and gold) and oil market as an effective independent market has been evaluated. For this purpose 2 methods, VAR and MGARCH were applied. Daily data (from November 2011 to August 2013) and weekly data (from April 2003 to August 2013) were gathered and examined using Eviews software. In aspect of model representation, this research is a development research and in aspect of method and nature is correlation. Results confirm spillover of capital market from currency, gold and oil market. In other word main research hypothesis that explains capital market is affected from parallel markets in two aspects of risk and return, remained. Side result of research demonstrates a positive and bilateral relation between currency and gold market in research period. Also this is obtained that the best proxy for evaluating of Iran capital market spilloveris TEDPIX. Finally the model that explains effect of daily return of currency and gold market on return of TEDPIX was detected as the best conceptual and mathematical estimator of intermarket spillover effects. Manuscript profile

Open Access Article

562 - Test the effectiveness of internal and external methods of financing on the real total returns of stock
Akbar Bagheri Ali Ramezani Abbas Poursaeed

The purpose of this study is to measuring the the effect of financing approaches on the total real rate of return of the Companies listed in Tehran stock exchange of listed companies in Tehran stock exchange. In this regard, we have tried to test some variables such as, More

The purpose of this study is to measuring the the effect of financing approaches on the total real rate of return of the Companies listed in Tehran stock exchange of listed companies in Tehran stock exchange. In this regard, we have tried to test some variables such as, cost of capital, Retained Earning, leverage, Profitability, firm’s Size to measure their impact on total real rate of return. In this study, at the first step there are 43 companies were studied in the field of producing companies and then there 39 companies were examined in the field of petrochemicals in the period from 1390 to 1394. At the next step, data is extracted from the financial statements of companies and then is analyzed by Eviews software and using panel data approach. The results show that research’s variables (incloading: cost of capital, Retained Earning, leverage, Profitability, firm’s Size) have positsve impact firm’s total real rate of return. It can be concluded that the relationship between financing approaches and independent variables. Finally, some recommendations are presented to inform shareholders and investors in this fims on how to use financing approaches.   Manuscript profile

Open Access Article

563 - Economic Cycle and Symmetric Volatility of Financial Market Returns: Study of Emerging Economies
Saeed Moradpour Reza Tehrani Seyed Mojtaba Mirlohi Ezatolah Abbasian

In the present research, the main issue is the modeling of stock market volatility fluctuations in emerging markets. In the first step, by using Hadrik Prescott's filter and Garch model (1.1), for extraction of economic cycle, by using the GDP we are indicating business More

In the present research, the main issue is the modeling of stock market volatility fluctuations in emerging markets. In the first step, by using Hadrik Prescott's filter and Garch model (1.1), for extraction of economic cycle, by using the GDP we are indicating business cycles of conteries, the desired economics of modeling are carried out and the results obtained using Regression has been implemented on the returns of sample markets in 24 countries. The study period was between 1992 and 2016. The results show the significance and ability of models presented in the modeling of stock market fluctuations, and the relationship between economic cycles and capital market returns has been confirmed in some countries.     Manuscript profile

Open Access Article

564 - Application of Taylor's Rule in Iran Economy and Policies influence from Real Estate Market
Alireza Erfani Smaeil Shamsiyan

The central bank's behavior towards its four targets is subject that has occupied the minds of many economists. This research tries to find rules governing the monetary policy makers. Then two main goals of stable inflation and growth rate of national products selected. More

The central bank's behavior towards its four targets is subject that has occupied the minds of many economists. This research tries to find rules governing the monetary policy makers. Then two main goals of stable inflation and growth rate of national products selected. In the other hands, according to significance of real estate market fluctuations controlling, Central Bank has a great task. Then it has an active role and real estate price growth comes in the model similar Taylor Rule model. Resulting with quarters data 1371:1-1391:4 show that growth rate of national products and it's fluctuations are many important and their coefficients are significant but the others are not. Central Bank can predict those fluctuations and react them, but it's reaction for after two periods is pro-cyclic. Manuscript profile

Open Access Article

565 - The oil and gold global market interaction on the stock market of Iran; the GARCH-Copula approach
Seyed Mozaffar Mirbargkar Maryam Borzabadi Farahani

Studying the countries' stock market and global market interaction has been one of the most important research subjects in the global market. Thus, studying the relationships may have a significant role for the decision making of the investors. An appropriate estimation More

Studying the countries' stock market and global market interaction has been one of the most important research subjects in the global market. Thus, studying the relationships may have a significant role for the decision making of the investors. An appropriate estimation of the dependence structure has been the significant starting point at an investing period, for the investment risk control. The present research aims to study the interaction between dependence structure at Tehran stock market efficiency and the global price of gold and oil, at the period of 2010-2017, on a daily basis. In doing so, GARCH-Copula approach has been applied. The results show the asymmetric mutual relationship between the studied efficiencies. As it can be seen in the present paper, the t-student Copula functions can have a better recognition than other functions for both efficiencies; 'Tehran stock and gold market', and 'Tehran stock and oil market'. The results indicate that the Tehran stock market has been highly dependent to both oil and gold markets, and their threshold changes may lead to a stronger dependency of the markets together. Manuscript profile

Open Access Article

566 - The impact of financial and money market developments on foreign direct investment in Iran
Gholamreza Zomorodian Farhad Hanifi Babak Mahboubi

Foreign direct investment is one of the most important economic variables that due to its features can have a positive impact on economic growth. It will be useful Identifying the factors effecting foreign investment in countries that have failed in good use of FDI. In More

Foreign direct investment is one of the most important economic variables that due to its features can have a positive impact on economic growth. It will be useful Identifying the factors effecting foreign investment in countries that have failed in good use of FDI. In this paper, we investigate the effects of financial markets (money and capital markets) on foreign direct investment in Iran’s Economy during the period 1350 to 1393 ; using the form of an econometric model and a Auto Regressive Distributed Lag method. The results show that firstly long-term balance for foreign direct investment is established. Second, In the short-term development of financial markets has a direct positive impact on foreign investment; This impression is confirmed in long term money markets, but the market will not be approved. Third, the real exchange rate and the development of money and capital market has a positive impact and Conversely, capital stock, tariffrates and the nominal wage index has a negative impact on foreign investors.     Manuscript profile

Open Access Article

567 - Evaluation of the efficiency of the motion of the industry indexes in Tehran Stock Exchange with a market yield of oil, gold, Dollar and Euro using wavelet analysis
Mohammdreza Rostami Mahmood Kalantari Bonjar Danial Noori Jafarabad

Financial Contagion is considered as one of the key concern in the financial markets. Financial Contagion is categorized by return contagion and shock contagion. The purpose of this paper is to examine the short-term, medium-term and long-term contagion of return shocks More

Financial Contagion is considered as one of the key concern in the financial markets. Financial Contagion is categorized by return contagion and shock contagion. The purpose of this paper is to examine the short-term, medium-term and long-term contagion of return shocks and volatilities into the stock market. The sample consisted of the daily price of Dollar, Euro, Gold and Oil during the period from 2007 to 2014. To analyze the data within the sample, using the Wavelet analysis, the time series have been broken into different periods and the financial contagion has been analyzed through both factor analysis and correlation analysisIn conclusion, it was found that the return of industry Indexes are significantly related to the return of Oil, Gold, Dollar and Euro markets which was proved to be more significant between dependent and independent variables in short run. Furthermore, considering the sum of coefficients of independent variables during different periods and among various industries, it could be perceived that Industry indexes are mostly influenced by the return of Oil, Gold, Dollar and Euro variables respectively. Manuscript profile

Open Access Article

568 - The effect of fluctuations of the Tehran Stock Exchange index (TEDPIX) on return of investment in gold
Eftekhar Sadat Kafash Hoseini Ali Rostami

The purpose of this paper is to examine the relation between gold return and stock market Return (TEDPIX) and whether its relation changes in times of consecutive negative market returns for an indeveloping  market, Iran. The paper applies the autoregressive dist More

The purpose of this paper is to examine the relation between gold return and stock market Return (TEDPIX) and whether its relation changes in times of consecutive negative market returns for an indeveloping  market, Iran. The paper applies the autoregressive distributed model to link gold returns to stock returns with TGARCH/EGARCH error speciﬁcation using daily data from 6, th Farvardin 1390 to 24, th Shahrinar 1391, a total of 341 observations. Findings show A signiﬁcant positive but low correlation is found between gold and once-lagged stock returns that was not significant in 5% level. Moreover, consecutive negative market returns do not seem to intensify the co-movement between the gold and stock markets as normally documented among national stock markets in times of ﬁnancial turbulences. Indeed, there is some evidence that the gold market surges when faced with consecutive market declines. Based on these results, there are potential beneﬁts of gold investment during periods of stock market slumps. The ﬁndings should prove useful for designing ﬁnancial investment portfolios. Originality value of this paper is to evaluate the role of gold from a domestic perspective, which should be more relevant to domestic investors in guarding against recurring heightened stock market risk. Manuscript profile

Open Access Article

569 - Psychological entropy theory in behavioral finance
Mohammad Namazi Sholeh Mansoory

Despite the new finance theory and efficient market assumption in capital markets, some empirical documents and market anomiles causes a new theory called behavioral finance. This theory describes the psychological process effects in financial decision makings and the w More

Despite the new finance theory and efficient market assumption in capital markets, some empirical documents and market anomiles causes a new theory called behavioral finance. This theory describes the psychological process effects in financial decision makings and the way in which one would determine the financial market behavior. This approach which is the result of the Psychology and finance combination have led to more accurate and contemporary aspects of human behavior in financial markets. This research is empirical and descriptive in this paper after the introduction of the development of the behavioral finance, the entropy theory and physiological patterns of human decisions are illustrated. It is concluded that entropy theory can be implemented to understand and predetermine the investors behavior in financial markets. There are several important personal entropy factors that affect the behavioral finance: these are: Conservation principle, plan or agency, collective behavior, over confidence loss- aversion and risks taking. Hence, the financial advisors can suggest portfolios which are proportionate to investors objectives and attitudes. It is expected that behavioral models development and observed phenomena explanation would lead to market and the optional use of the information in the markets. Manuscript profile

Open Access Article

570 - The investigation of relationship between stock liquidity and Stock price synchronicity using the simultaneous equations system in the accepted companies in the Tehran Stock Exchange
Ahmad Fallahzadeh Abarghooie Akram Taftiyan Forough Heyrani

The stock market liquidity is very important due to its various roles and effects in the capital market and plays an important role in the stock market quality. On the other hand, the Stock price synchronicity reflects the amount of market information relative to specif More

The stock market liquidity is very important due to its various roles and effects in the capital market and plays an important role in the stock market quality. On the other hand, the Stock price synchronicity reflects the amount of market information relative to specific information in the stock price of the companies. some studies have examined the effect of stock market liquidity on Stock price synchronicity and other studies that test the effect of the Stock price synchronicity on stock market liquidity. Therefore, the present study examines the relationship between stock market liquidity and Stock price synchronicity in listed companies in the Tehran Stock Exchange during the period from 2008 to 2015. In this study, 66 companies were selected as samples Using a systematic Omissive method and for the simulation of Stock price synchronicity, the model presented by Piotroski and Roulstone (2004) has been used. Then simultaneous equations system was estimated using a two-step regression method. The results of the estimation indicate the existence of a two-way relationship between the Trading volume, stock turnover, the stock market illiquidity ratio (Amihud), and the Amivest liquidity ratio as the criteria for assessing stock market liquidity and Stock price synchronicity in Tehran Stock Exchange.   Manuscript profile

Open Access Article

571 - Investigation volatility spillovers between oil market and stock index return
Mohammad Hashem Botshekan Hosein Mohseni

Today, addressing the issue of volatility spillovers in different markets and their relationship with each other, in terms of its use in the prediction of shocks and crises, is an important issue in empirical finance research. Volatility Spillover indicate data transfer More

Today, addressing the issue of volatility spillovers in different markets and their relationship with each other, in terms of its use in the prediction of shocks and crises, is an important issue in empirical finance research. Volatility Spillover indicate data transfer process and the flow of capital between markets.This paper investigate the dynamic conditional correlation and Volatility Spillover among returns of crude oil price and stock index by using Baba, engel, kroner and Kraft (BEKK), constant conditional correlation (CCC), dynamic conditional correlation (DCC) and multivariate GARCH model (VARMA-AGARCH) for 144 monthly data up to 2016.The aim of this study is identifing the effect of important external shocks such as oil price to stock index fluctuations in order to used for financial flactuations management, investment decisions and risk management. The results indicate a conditional correlation of volatility in the short term and the spillover effects of the oil price on the stock index.     Manuscript profile

Open Access Article

572 - The Impact of Crude Oil Price Returns on the Stock Index Returns A Case study: Tehran Stock Exchange & Istanbul Stock Exchange
ebrahim abbasi samira asadian

This study aims to investigate the relationship between crude oil price returns and stock market index returns of an exporter (Iran) and an importer (Turkey). Using daily data of West Texas Intermediate (WTI), Brent crude oil spot prices, and one-four month futures pric More

This study aims to investigate the relationship between crude oil price returns and stock market index returns of an exporter (Iran) and an importer (Turkey). Using daily data of West Texas Intermediate (WTI), Brent crude oil spot prices, and one-four month futures prices for the WTI; Tehran Stock Exchange Price Index (TEPIX), Tehran Stock Exchange Dividend and Price Index (TEDPIX), the Dividend and Price Index for the Istanbul Stock Exchange gathered during the period of 2000-2010; the relationship is analyzed by two models of the Constant Conditional Correlation (CCC) and the Dynamic Conditional Correlation (DCC). The findings reveal that the DCC is predominant over the CCC for Turkey, which means there is a non-constant conditional correlation. In contrast, the findings show the predominance of CCC for Iran. Among the spot markets, stock market volatility is better defined by the Brent than the WTI. For futures markets of the WTI, a better relationship with longer maturity confirms the financial markets as being long-term. Finally, no evidence is found for one- or bi-directional volatility spillovers (interdependencies) between the markets. Manuscript profile

Open Access Article

573 - The Impact of Political Connections on Stock Price Crash Risk with an Emphasize on Product Market Competition in Tehran Stock Exchange listed companies
Jamal Bahri Sales Mohammadreza Ebrati

The purpose of this study is to investigate the effect of political connections on stock price crash risk in 110 listed companies in Tehran Stock Exchange for the period 2011-2016. To test the research hypotheses, the panel data model was used. In order to measure the s More

The purpose of this study is to investigate the effect of political connections on stock price crash risk in 110 listed companies in Tehran Stock Exchange for the period 2011-2016. To test the research hypotheses, the panel data model was used. In order to measure the stock price crash risk, two indicators of the negative conditional return skewness and down-to-up volatility were used. The results showed that political connections has a positive impact on stock price crash risk. In the sense that executives show good face from position firms by hoarding bad news and, this behavior of managers in the long run will lead to a stock price crash. The companies also split through the advertising cost into two groups of companies with high and low information asymmetry, and the findings showed that the positive impact of political connections on stock price crash risk is more severe in companies with high information asymmetries.     Manuscript profile

Open Access Article

574 - The effect of capital structure on firm efficiency and product competitive market of Listed Companies in Tehran Stock Exchange
Bahram Korzbor Shadi Shahverdiani

Many theorists of financial markets believe that capital structure has a significant impact on corporate efficiency and product competitive market. In this regard, the impact of capital structure on firm efficiency and product competitive market has been studied at Tehr More

Many theorists of financial markets believe that capital structure has a significant impact on corporate efficiency and product competitive market. In this regard, the impact of capital structure on firm efficiency and product competitive market has been studied at Tehran Stock Exchange in the following research. Therefore, in order to examine the variables of capital structure, efficiency, and product competitive market, the ratio of financial leverage, method of data envelopment analysis, and herfindahl-hirschman index and Tobin’s Q index to be used respectively. On this basis, data of 92 listed companies in Tehran Stock Exchange over the period of 2005 to 2012 was gathered and were studied by econometric models and regression method. The results show that capital structure has significant effect on efficiency and product market competition (According to the Tobin’s Q index) and The results show that capital structure has no significant  effect on product market competition (According to the herfindahl-hirschman index). Manuscript profile

Open Access Article

575 - Efficient market in gold future market in high and low volatility
Mohamad Esmail Fadaienejad Ali Salehabadi Gholamhosein Asadi Mohamad Taghi Vaziri Hasan taati kashani

One of the most important topics in financial markets in recent decades is the market efficiency. The efficient market hypothesis states that all available information is fully and immediately reflected in asset prices, therefore it is not possible to achieve systematic More

One of the most important topics in financial markets in recent decades is the market efficiency. The efficient market hypothesis states that all available information is fully and immediately reflected in asset prices, therefore it is not possible to achieve systematic profits by price forecasting. The main purpose of this study is to evaluate the weak form of efficient market hypothesis for gold coin futures market in two settings of low volatility and high volatility of returns.  In order to test the weak form market efficiency in prices of gold coin futures market, Markov-switching GARCH and Markov-switching autoregression methods have been applied to the period from 2008 to 2017. The results of the FIGARCH and FARMA models indicate the fact that the series have long term memories of risk and average returns. The results of the estimation for the Markov-switching GARCH model (MS-E-GARCH) and the Markov-switching autoregression (MS-AR) imply that both risk and average return of gold coin futures market is predictable, and as a result the gold coin futures market does not have the weak form of efficiency in both low and high volatility settings and systematic profits could be achieved in this mark   Manuscript profile

Open Access Article

576 - Investigating the Conceptual Model Explaining the Contagion Turbulence Influencing Returns in Banks Accepted in the Stock Exchange
Rahman Doostian Babak Jamshidi navid Mehrdad Ghanbari Abdol Majid Dehghan

The present study investigates the volatility of parallel markets of capital markets on stocks of Bourse's banks. In this study, the visibility of bank libraries has been measured separately from parallel markets of foreign exchange and gold, as well as the oil market a More

The present study investigates the volatility of parallel markets of capital markets on stocks of Bourse's banks. In this study, the visibility of bank libraries has been measured separately from parallel markets of foreign exchange and gold, as well as the oil market as an influential independent market. In this regard, the method of Vector Auto Regression Model (VAR) and self-regression model is used to predict the heterogeneity of generalized multivariate variances (MGARCH). The data from the beginning of July 2012 to the end of September 2018 were collected and tested. The method of this research is based on the classification of research based on the method, nature and direction are descriptive, applied and post-event respectively, and are correlated in terms of type. The results of this study confirm the relationship between the impact of bourse banks on parallel markets of currency, gold and oil. Based on this, the main hypotheses of the research that the stock markets of stock exchanges are active in the capital market from parallel markets is maintained from two perspectives of return and risk. Finally, in this study, the estimated model, which relates to the daily returns of gold and foreign exchange markets on the returns of the total stock market index, has been conceptually and mathematically explained as the best estimator of the effects of cross-market contagion. Therefore, the results of testing the research hypotheses over the time period under study confirm that the contagion effects of contingent volatility of the yields of banks admitted to the stock market by the MGARCH model are predictable. Manuscript profile

Open Access Article

577 - Investigate the Antecedents and Consequences of Brand Love with the Approach of Contrasting Social Media Marketing Activities and Customers’ Lived Experience (Study case: Alifard Company, Sanich Industrial Group)
farinoosh lazar Reza Kiani

Today, it is no secret that satisfaction with another brand could not comprehensively create a competitive advantage for an organization. In fact, in the present age, gaining a competitive advantage and the success of a brand in general is linked to a phenomenon called More

Today, it is no secret that satisfaction with another brand could not comprehensively create a competitive advantage for an organization. In fact, in the present age, gaining a competitive advantage and the success of a brand in general is linked to a phenomenon called “brand love”. Thus, investigating the antecedents and consequences of brand love is the most important topic in marketing science and among researchers. On the other hand, regarding the increasing influence and spread of social media in businesses, the main purpose of the present research is to investigate the antecedents and consequences of brand love with the approach of contrasting social media marketing activities and customers’ lived experience. The statistical population of the study included all the Sunich brand customers in social networks who were selected through convenience sampling. In line with the purpose of the research, the descriptive-survey research method was used in the study. In this research, library and field research methods were used in order to collect the necessary information and a questionnaire was used as a research instrument. The collected data from the statistical sample were analyzed by SPSS software and Smart-PLS software. The research results indicate that all seven research hypotheses are confirmed. This means that social media marketing activities have a positive impact on self-expressive brand. Also, social media marketing activities, self-expressive brand and brand experience have a positive impact on brand love; and finally, brand love has a positive impact on purchase intention, loyalty intention and the participation intention. Manuscript profile

Open Access Article

578 - Multi-Objective Model for Fair Pricing of Electricity Using the Parameters from the Iran Electricity Market Big Data Analysis
M. Salami F. Movahedi Sobhani M. S. Ghazizadeh

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Open Access Article

579 - The effect of financial markets on environmental quality
parvaneh salatin Azar ebrahimian kafshay

Background and Purpose: In the process of financial development, the mobilization and allocation of funds are done with higher quality and efficiency. Meanwhile, the financing of various projects including environmental projects is possible with greater ease and lower c More

Background and Purpose: In the process of financial development, the mobilization and allocation of funds are done with higher quality and efficiency. Meanwhile, the financing of various projects including environmental projects is possible with greater ease and lower cost. Financial development provides the possibility of attracting foreign investments coupled with lower pollution by providing financial resources required to perform advanced and equipped research and development units as well as the access to more efficient and eco-friendly technologies that require more financial resources. On the other hand, developed countries tend to implement their polluting industries to countries which have lower environmental standards. This direct foreign investment results in enhancement of pollution level in developing countries. In this regard, the main objective of this article is to investigate the effect of financial markets on air pollution as an indicator of the quality of the environment in the group of selected middle income countries.Methodology: The present study is an applied, causal and deductive research. Data and information collection methods include documents review, digital information and note-taking system.Results: In this regard, the main aim of this study is effectiveness of financial markets on environmental quality in middle income countries. The results were obtained from the estimate model by using the fixed effects method in selected countries within the time period 2000-2015. Domestic credit granted to the private sector (% of GDP) as an indicator of the money market and the ratio of traded shares to the stock market trading volume as an indicator of the capital market have a positive and meaningful impact on co2 emission in middle-income countries. The effectiveness of domestic credit granted to the private sector (% of GDP) on co2 emission is higher than the ratio of traded shares to the stock market trading volume in middle-income countries. Manuscript profile

Open Access Article

580 - Interpretive Ranking of Marketing Functions for Sustainable Ecotourism in Free Zones of Iran
Nasrin Zabihi Samani Abdolhadi Darzian Azizi Belgheis Bavarsad

Background and Objective: One of the goals of any economic system is to use tourism capacities in sustainable development, which especially requires the use of marketing strategies in this field. In this research, first, the dimensions of ecotourism are identified throu More

Background and Objective: One of the goals of any economic system is to use tourism capacities in sustainable development, which especially requires the use of marketing strategies in this field. In this research, first, the dimensions of ecotourism are identified through Metasynthesis, and then, through the interpretive ranking process, the most effective dimension is determined in the free zones of Iran. Material and Methodology: The methodology of this research was mixed, so that in the qualitative part, first, based on previous research the marketing functions of ecotourism sustainability were identified as the basis of analysis, and then, based on Delphi analysis, the theoretical consensus was determined to provide a theoretical framework for the research. In the quantitative part, was used Interpretive Ranking Process. In this analysis, the aim was to determine the most important marketing functions of ecotourism sustainability in the free zones of Iran. Findings: The results of the research indicated the existence of eight marketing functions of ecotourism sustainability through Meta-synthesis analysis, which were confirmed during two rounds of Delphi. The results in the quantitative section showed the percentage of effectiveness of using education in recycling; management of water consumption, etc. in sustainable ecotourism marketing is higher than other functions of ecotourism sustainable marketing. Discussion and Conclusion: This research is of theoretical and practical importance due to the creation of theoretical coherence regarding ecotourism and its expansion at the level of sustainability functions of Iran's free zones, which can be effective in identifying the axes that affect this area and develop the field for attracting tourists.   Manuscript profile

Open Access Article

581 - Estimation of economical values related toMedical plants species of Arjanparishan Lake
Zahra Abedi Mahsa Hosseini Amjad

< p >A great numbers of studies have been accomplished in the field of valuation which shows its increasing importance. By economic valuation of the natural resources you can find out to some extend their real value and so prevent the destruction and the irregular More

< p >A great numbers of studies have been accomplished in the field of valuation which shows its increasing importance. By economic valuation of the natural resources you can find out to some extend their real value and so prevent the destruction and the irregular consumption of them. The purpose of this study is to evaluate the economic value of the medical- pharmaceutical plants and the market value of different kinds of pharmaceutical plants productions around ParishanLake. In order to estimate the mentioned values, some questionnaires have been provided and filled in this regard. In addition to the determining the values of the pharmaceutical plants through economic valuation methodology and proper method selection, the effective factors in economic valuation of medical- pharmaceutical plants have been detected and on the base of them the questionnaires have been provided. Therefore, regarding the importance of medical- pharmaceutical plants and their inevitable relation with natural resources and their application, this paper is an effort to analyze this relation. The limit of the studied geographical region is as follows: The most important fresh water lake in Iran, located 12 km east of Kazeroun, among FamourMountains. It has an area of almost 36 km2 with a length of 12 km and a width of 3 km. The economic value of the pharmaceutical plants of the region of Arjan and parishan lakes has been estimated after onsite specifying the amount and market price of pharmaceutical plants by groceries during one month and also consumption of pharmaceutical plants mentioned in questionnaires on the basis of market valuation method. The value was estimated by application of E-views software. The obtained value for Arjan and Parishan lakes is estimated 1036588 Toman for one month. Manuscript profile

Open Access Article

582 - Investigating the economic value of water in environmental, agricultural and industrial uses (Case Study: Urmia Lake Watershed)
Sayed Morteza Mousavi Mahdi Sarai Tabrizi Hossein Talachi Langeroudi

Background and Purpose: Today, social, economic and environmental capital are measured as the main components of development simultaneously. Lack of comprehensiveness of programs creates various problems and issues, especially from environmental aspects after implementa More

Background and Purpose: Today, social, economic and environmental capital are measured as the main components of development simultaneously. Lack of comprehensiveness of programs creates various problems and issues, especially from environmental aspects after implementation. Degradation of environmental conditions will have negative effects and damage even on economic and social values in the region and its affected area. The purpose of this study is to investigate the economic value of water in environmental, agricultural and industrial uses in the catchment area of Lake Urmia. Material and Methodology: Optimal allocation of production inputs at the macro level of decision-making is one of the requirements for achieving productivity growth. On the other hand, optimal allocation also requires an efficient market to explain the economic values of production entities. In this study, due to the limitation of water resources, in response to water demands for the use of different competitors using the United Nations Integrated Environmental and Economic Accounting (SEEA[1]) guidelines, it has been attempted to use the information available in Evaluation of the economic value (production value) of water in the Urmia Lake watershed in order to reflect the economic value of ecosystem services in decision making and water sharing appropriately. Results: According to estimates, the economic value of water in agriculture is 6045, in industrial use is 33342 and in environment is 24235 Rail’s per cubic meter. Consequently, compliance with the principles of sustainability and economic values of water dictates that even if water demand in the agricultural sector is uncontrolled by rising water prices, it will meet the environmental needs as a consumer. Prioritize water of higher economic value and its direct and indirect benefits. In the next 30 years, water demand in developing countries will increase as well as in developed countries. According to the International Panel on Climate Change, climate change will increase the pressure for water availability and exacerbate various forms of water pollution, affecting ecosystems, human health and the reliability of water systems in large parts of the world. Discussion and Conclusion: In the present study, based on economic principles and environmental economics and using the available information on water consumption in agriculture, industry and environment and macroeconomic accounts to assess the economic value (value Production of water in the catchment area of Lake Urmia). Therefore, according to the results, it is expected that with the establishment of the water market or at least in terms of economic value of ecosystem services, water allocated to the environmental needs of Lake Urmia will be supplied and specific water for industrial use will increase and at the same time capital Payments to use the revenue-generating potentials of Lake Urmia and related and appropriate industries should be given special attention. Utilization of water resources by these calculations is neither economical nor sustainable, a livelihood that is supposed to cause desertification and soil erosion or (globally) increase greenhouse gas emissions and cannot be considered stable. In this regard, due to the unsustainable use of water resources in the catchment area of Lake Urmia, to change the existing method and reduce farmers' dependence on water resources, the governance system can implement appropriate employment strategies, while supporting the response to Alternative needs and livelihoods for farmers by strengthening the implementation of the protection policy of Lake Urmia, especially by enforcing the law on harvesting water resources and establishing a system for measuring, regulating and controlling authorized withdrawals and establishing cooperatives of farmers. The exploitation of the lake in exchange for changing the existing agricultural pattern to a pattern with less water requirement or even modifying agricultural tributaries and allocating it to Lake Urmia to such farmers are granted. It is very important that it is necessary to consider people-centeredness and naturalism at the same time, and all decisions and executive actions to reduce water consumption, with the participation of existing recipients and with the cohesion, cooperation and joint action of all trustees and stakeholders.   4- System of Integrated Environmental and Economic Accounts   Manuscript profile

Open Access Article

583 - Appraisal the Quality of Gap between the Current Situation and Desired Sustainability of Industrial Marketing of Rural Green Businesses
Mohammad Mehdi Karimi Rasoul Sanavifard Aliasghar Eyvazi Mostafa Khajeh

Background and Objective: In terms of meaning, green sustainable development, global partnership for the continuity and dynamics of economic growth; Social justice and preservation and renewal of environmental capacities shines not only for the present but also for futu More

Background and Objective: In terms of meaning, green sustainable development, global partnership for the continuity and dynamics of economic growth; Social justice and preservation and renewal of environmental capacities shines not only for the present but also for future generations and shows a kind of comprehensive view and commitment of all to improve the common future of mankind in all fields such as rural green businesses. The purpose of this research is Appraisal the quality of the gap between the current situation and the desired sustainability of industrial marketing of rural green businesses. Material and Methodology: In this research, factors and components were identified by Delphi method with the participation of 10 specialized experts in the field of rural businesses, and then the indicators were categorized using the PESTEL method. Then, the gap quality between the current and desired conditions was drawn and the factors and indicators were ranked through the IP matrix. Findings: The findings of the research showed that legal, economic and technological factors respectively play the greatest role in the gap in the status of rural businesses. Also, among the components, social security laws for home businesses, guaranteeing government agencies, and integrated mentality of electronic businesses, liquidity, water supply and investment respectively had a greater impact on creating a gap. The IP matrix showed that there are 14 components with high performance and importance that should be continued. Discussion and Conclusion: The obtained results are an indication of the fact that rural development policies should include the contribution of agriculture, both in order to improve farm activities and in support of ancillary services, to ensure sustainable development in order to promote green businesses in the regions. Use rural. Therefore, the policy makers of this field should codify flexible laws in the field of agricultural reforms so that rural development in the field of green business is the basis for the social and political stability of these areas in the country. Manuscript profile

Open Access Article

584 - Halal Food from Quran’s Perspective and Food Quality Control
Hamed Ahari Seyyed Amir Ali Anvar Nakisa Sohrabi Haqdoost Bahareh Noroozi Maryam Ataei

in Islamic religions, especially Islam, the necessity of using halal foods and not using (religiously) unclean foods has been emphasized, which can affect human behavior and education. In today's world, having a healthy body and soul is one of the requirements for More

in Islamic religions, especially Islam, the necessity of using halal foods and not using (religiously) unclean foods has been emphasized, which can affect human behavior and education. In today's world, having a healthy body and soul is one of the requirements for achieving happiness in this world and the hereafter. Therefore, in this research, a review of Islam's view on halal food and its effect on human life, and finally, how to determine halal food from unlawful and the differential points of this important is studied to describe its institutionalization as a requirement in today's social sciences. In addition, the share of global markets in this field and competition among Muslim countries is also described. Also, by reviewing the hadiths and narrations of Islam, the proposal for the globalization of the halal food label in all parts of the world is discussed. Manuscript profile

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585 - Documentary analysis of the activism of the Ministry of Cooperation, Labor and Social Welfare in eight years of Holy Defense
Nowruz Hashem Zehi Somayeh Hashemzehi

The article deals with the analysis of the management performance of the Ministry of Cooperation, Labor and Social Welfare in the specialized and general support of the war in the historical period of 1359 AH to 1367. The approach of qualitative research and its strateg More

The article deals with the analysis of the management performance of the Ministry of Cooperation, Labor and Social Welfare in the specialized and general support of the war in the historical period of 1359 AH to 1367. The approach of qualitative research and its strategy is documentary history. The data was obtained by scanning documents and narratives of activists and informants about the role of this ministry during the imposed war, as well as related texts. The governors of the provinces involved in the war, the directors of guilds, cooperatives and labor unions were among the participants, 17 people were interviewed by targeted sampling. Thematic analysis was used to analyze the data. Based on the results of the specialized performance of this ministry, it is possible to mention the formation of the labor mobilization and factories, the formation of war support deputy, the formation of Islamic associations in factories, technical and repair services to the fronts, and the expansion of the organization appropriate to the war. During this period, as a result of the interaction of the Ministry of Labor with the Parliament, 8 laws were approved regarding the support of war, armed forces, combatants, martyrs, veterans, disabled, prisoners and their families.Ministers. Manuscript profile

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586 - Designing a marketing model in the community based on customer experience in nature tourism in Mazandaran province
golnar shojaei Mahboubeh Naderi Doust

AbstractThe purpose of this study is to design a design model for the customer experience in nature tourism in Mazandaran province. The statistical population of the study includes operators, tourism researchers and tourists who travel to different areas in Mazandaran p More

AbstractThe purpose of this study is to design a design model for the customer experience in nature tourism in Mazandaran province. The statistical population of the study includes operators, tourism researchers and tourists who travel to different areas in Mazandaran province for nature tourism. The components have been identified through the literature and the Delphi technique has been used to screen the components. The Delphi questionnaire was screened in 3 rounds by tourism visitors. In the second step, we use the ISM (structural-interpretive) technique to level the components and identify the effective components. The results of the research indicate that in the first step, according to the Delphi technique in a model for customer experience, 3 dimensions and 11 components have been determined by. Three dimensions include factors related to customer experience, individual factors and environmental factors. In the second step in the structural-interpretive technique, the components are placed on 4 levels. According to the dependence-influence analysis, the components of political and economic factors have been identified as the most influential and key components in comparison models for expert experience in nature tourism in Mazandaran province.Keywords: customer experience, nature tourism, marketing Manuscript profile

Open Access Article

587 - Documentary analysis of the activism of the Ministry of Cooperation, Labor and Social Welfare in eight years of Holy Defense
Nowruz Hashemzehi Somayeh Hashemzehi Somayeh Mohammadi Beshagh

In the second half of the 20Th century, Iran was involved in a long war and miraculously came out of it successfully. This article deals with the analysis of the management performance of the Ministry of Cooperation, Labor and Social Welfare in the specialized and gener More

In the second half of the 20Th century, Iran was involved in a long war and miraculously came out of it successfully. This article deals with the analysis of the management performance of the Ministry of Cooperation, Labor and Social Welfare in the specialized and general support of the war in the historical period of 1359 AH to 1367. The approach of qualitative research and its strategy is documentary history. The data was obtained by scanning documents and narratives of activists and informants about the role of this ministry during the imposed war, as well as related texts. The governors of the war-affected provinces and internal crises of the first decade after the victory of the revolution, the directors of guilds, cooperatives and labor unions were among the participants, 10 of the governors and 7 of the other participants were interviewed by targeted sampling. were placed Thematic analysis was used to analyze the data. Finally, the validity and accuracy of the research results were strengthened by reviewing and confirming the interview text by the interviewees, searching for negative cases or alternative explanations among other managers, reviewing by the researcher's colleagues and referring to historical documents. Based on the results of the specialized performance of the Ministry of Cooperation, Labor and Social Welfare, it is possible to form a labor mobilization and factories, form a war support deputy, form Islamic associations in factories, provide technical and repair services to the fronts, and expand the organization in accordance with the revolution and war. Cited. During this period, as a result of the interaction of the Ministry of Labor with the Parliament, 8 laws were approved regarding the support of war, armed forces, combatants, martyrs, veterans, disabled, prisoners and their families. Also, 4 resolutions related to the missions of the Ministry of Labor in the war have been passed by the Cabinet of Ministers. In the role of guilds and cooperatives covered by the ministry in the war, 4 organizing themes are "helping guilds and cooperatives to provide and distribute goods justly behind the front", "goods aid to the front", "cash aid to the front" and "way The establishment of war support headquarters in cooperatives and guilds was achieved. Also, 24 basic themes of the role of guilds and cooperatives in the war were identified. Manuscript profile

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588 - Designing a marketing model in the community based on customer experience in nature tourism in Mazandaran province
Mahboubeh Naderidoust Golnar Shojaei Baghini

The purpose of this research is to design a marketing model based on customer experience innature tourism in Mazandaran province. The statistical population of the research includestour operators, tourism experts and tourists who travel to different regions for nature t More

The purpose of this research is to design a marketing model based on customer experience innature tourism in Mazandaran province. The statistical population of the research includestour operators, tourism experts and tourists who travel to different regions for nature tourismin Mazandaran province. The research is of applied type and has been evaluated qualitativelyand quantitatively. The components have been identified through research literature and theDelphi technique has been used to screen the components. The Delphi questionnaire has beenscreened by tourism experts in rounds. In the second step, we used the ISM (structuralinterpretive)technique to level the components and identify the influential components. Theresults of the research indicate that in the first step, according to the Delphi technique, in themodel based on customer experience, dimensions and components have been confirmedby experts. Three dimensions include factors related to customer experience, individualfactors and environmental factors. In the second step in the structural-interpretive technique,the components are placed in levels. According to the dependency-influence analysis, thecomponents of political factors and economic factors have been identified as the mostinfluential and key components in the marketing model based on customer experience innature tourism in Mazandaran province. Manuscript profile

Open Access Article

589 - Reinsurance: taking advantage of internationalization opportunities in line with social security
Fatemeh Hashemi Jamshid Edalatian Shahryari Jalal Haghighat Monfare

Due to its nature, the insurance industry is one of the most key social phenomena in order to ensure social security. Among these different forms of insurance, reinsurance has a greater impact on social security. Considering the expansion of the phenomenon of globalizat More

Due to its nature, the insurance industry is one of the most key social phenomena in order to ensure social security. Among these different forms of insurance, reinsurance has a greater impact on social security. Considering the expansion of the phenomenon of globalization on the one hand and considering the effective role of reinsurance as one of the public policy tools in guaranteeing social security, this research is conducted with the aim of designing a reinsurance model to enter international markets. This study is practical in terms of its purpose, which was conducted with a qualitative approach in terms of its nature and form of implementation. The statistical population of this research includes 10 insurance industry experts who were selected using targeted non-probability sampling. The main tool for data collection was a semi-structured interview and a Delphi questionnaire to screen indicators. Content analysis method and MaxQuda software were used to analyze the obtained data. The results of qualitative analysis by Max Kyuda software showed that the dimensions and components of reinsurance model design in international markets include investment, international marketing, strategies, market development, internationalization, internationalization attitude, international entrepreneurship and entering international markets. Also, for these components, 48 indicators were finally approved by the experts. The results of the analysis of sub-categories of the research showed that the indicators of compliance with international obligations, clarification, welcoming ideas and creativity about circumventing sanctions, attention and importance to information technology, establishing favorable communications and introducing oneself at the international level are among the most have priority. Manuscript profile

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590 - An overview of the importance of marketing in rural tourism
Maryam Seyednazari Hossein Kuhestani Fatemeh Kazemiyeh Ghader Dashti

Tourism is one of the most dynamic economic activities of the present era. The systematic development of tourism and the use of many capabilities of this sector to improve the current state of tourism in the country requires the use of tourism planning, so that accordin More

Tourism is one of the most dynamic economic activities of the present era. The systematic development of tourism and the use of many capabilities of this sector to improve the current state of tourism in the country requires the use of tourism planning, so that according to the existing sensitivities and the capacity of the society and the needs of the tourists, the capabilities of this industry can be used for the progress and development of the community. At the same time, planning for tourism development requires action and attention to the needs, characteristics, and demands of the market as tourism demand factors. One of the most important types of tourism is rural tourism, which is more than a century old. Rural tourism has attracted a lot of attention due to its attractiveness and the desire to use the space and features of the rural environment for tourists, as well as its function to improve and improve the economic, socio-cultural, and ecological indicators of the host region. In the meantime, one of the aspects that can be the source of many developments for the sustainable development of the rural tourism industry is the accurate identification of the current situation through tourism marketing. Therefore, in this research, the importance of marketing in rural tourism has been reviewed Manuscript profile

Open Access Article

591 - Designing a Favorable Tourism Marketing Policy Model using Corbin-Strauss Theory
Gabriel Mohagheghi

Manuscript profile

Open Access Article

592 - The effect of corporate governance system on avoiding companies getting caught in the Ponzi trap (Case study: Tehran Capital Market)
Mojtaba Rezaei Fardin Mansouri Mahdi Faghani

The purpose of this study was to investigate the effect of a corporate governance system on avoiding companies getting caught in the Ponzi trap. The research method is applied. The statistical population of this study is Tehran capital market companies. The research per More

The purpose of this study was to investigate the effect of a corporate governance system on avoiding companies getting caught in the Ponzi trap. The research method is applied. The statistical population of this study is Tehran capital market companies. The research period is from 1394 to 1398. The statistical population of the research was 132 companies selected as a sample. The data collection methods were library and field that the library method was used to formulate theoretical foundations and the field method was used to test research hypotheses. The data collection tool was the databases of companies that are members of Tehran Capital Market, which was obtained from the Kedal website. In this study, correlation test and regression analysis and Eviews software were used to test the research hypotheses and determine whether or not it was significant. According to the findings of the study, the management system with good, average, and poor performance affects companies in the Ponzi trap and it can be concluded that corporate governance systems are effective in companies avoiding the Ponzi trap. Therefore, companies have to use domestic and international capital markets to finance themselves. Through the system of governance, they can play a key role in the decision-making of investors and lenders, and this will make these companies less inclined to Money Making, so, in this case, the companies will be more careful about getting caught in the Ponzi scheme. Manuscript profile

Open Access Article

593 - Takeover Risk of Family-Owned Companies in Market Response to Profit Division Announcements and Accounting Distortions
Vahid Bekhradi Nasab Ali Khoshdel

Purpose: Financial reporting mistakes are under the influence of family ownership in companies and the impact of accounting distortions and mistakes on market response to profit announcement occurs more in family-owned companies compared to non-family corporations. Henc More

Purpose: Financial reporting mistakes are under the influence of family ownership in companies and the impact of accounting distortions and mistakes on market response to profit announcement occurs more in family-owned companies compared to non-family corporations. Hence, as family ownership increases and when takeover risk from family control is high, the market response to profit division announcements declines. Thus, the company's response to the market is a common function of accounting methods and ownership. In this regard, the purpose of the present study is to review accounting distortions, market response to profit division announcements, and the threat of taking over the ownership of family-owned companies.Method: The research statistical population consisted of all corporations accepted in Tehran Stock Exchange from 2009 to 2021. The research sample based on convenient sampling included 142 companies. The research method in the first hypothesis testing was logistic regression, and in the second hypothesis testing was least square regression based on mixed data.Findings: The results convey that by the increase of family control, accounting distortions decrease and the market shows positive response to the profit division announcements of family-owned companies. Another research result indicates the negative impact of takeover risk on the market response to profit division announcements of family-owned companies. The obtained results in this research are consistent with the referred documents in the theoretical framework and financial literature review.Conclusion: Accounting information with high quality plays a main role in designing mechanisms to decrease contradiction between different agencies among shareholders, directors, and foreign investors. Due to widespread family-owned corporations throughout the world, several studies have attempted to research the relationship between family ownership/control and accounting information quality. However, the obtained results from the current studies are not confirmed yet. Furthermore, there is still insufficient information on whether family control is effective on the reaction of investors to change accounting information quality and how it occurs. Manuscript profile

Open Access Article

594 - The Effect of Management Abilities on Research and Development Expenses of Corporates with an Emphasis the Role of Market Competitive Threats
Seyed hesam Vagfi Azam Rajabi

The purpose of the present study is to review the effect of management ability on research and development expenses, with an emphasis on the role of market competitive threats to the corporates accepted in Tehran stock exchange. The realm of this research consisted of t More

The purpose of the present study is to review the effect of management ability on research and development expenses, with an emphasis on the role of market competitive threats to the corporates accepted in Tehran stock exchange. The realm of this research consisted of the accepted corporates in Tehran stock exchange and the time period under study was the years between 2011 to 2019. By systematic deletion method, 133 corporates were chosen as the statistical sample. The current research is practical and it is considered as correlational research in terms of methodology. Data analysis was conducted by EViews software and the results showed that the managers’ ability has a direct effect on investment in research and development expenses. Besides, competitive threats are effective on the correlation between the managers’ ability and investment in research and development expenses. Manuscript profile

Open Access Article

595 - The Effect of Competitive Factors on Asymmetric Cost Behavior
Akbar Karimzadeh Nader Rezaei Zohreh Hajiha Rasoul Abdi

Purpose: Cost management and resource consumption planning are among issues to deal with in management in order to create value for the agency under our direction. Yet, this subject requires full awareness of cost behavior and effective factors on that. Former studies a More

Purpose: Cost management and resource consumption planning are among issues to deal with in management in order to create value for the agency under our direction. Yet, this subject requires full awareness of cost behavior and effective factors on that. Former studies about asymmetric cost behavior mostly focused on internal factors while the managers consider both internal and external factors simultaneously when they want to make strategic decisions about costs. Therefore, in order to focus on external factors, this research studies the impact of competitive factors on asymmetric cost behavior in the companies accepted in Tehran Stock Exchange.Methods: The present study has a practical purpose and it is correlational in terms of method or nature. In order to achieve the research objectives, the data of financial statements of 167 corporations during 2010 to 2019 were explored. For hypothesis testing, multivariate regression with mixed data was used.Results: The results of research hypothesis testing indicate that competitive factors such as product differentiation, input cost, and market size do not have a significant impact on asymmetric behavior of selling, administrative and public costs.Conclusions: Active corporations in competitive industries have less control over product costs and may decrease the costs to maintain definite profitability and or minimize loss. Furthermore, active corporations in industries with high input cost have less tendency to invest on committed sources such as advertisement, research and development as well as selling, administrative, and public costs to avoid the entrance of potential competitors to this market and their achievement of long-term exclusive power. As a result, the managers of these corporations may decrease these costs when they have less selling.   Manuscript profile

Open Access Article

596 - A Study of the Relationship between Market Orientation and Customer Satisfaction with Service Quality in Kerman's Body Building Gyms
Milad Eskandari Damaneh Majid Jalali Farahani Amin Dehghan Ghahfarokhi

The purpose of the present study is to review the relationship between market orientation and customer satisfaction with service quality of Kerman's body building gyms. The research method is descriptive and it is considered practical research in terms of purpose. The r More

The purpose of the present study is to review the relationship between market orientation and customer satisfaction with service quality of Kerman's body building gyms. The research method is descriptive and it is considered practical research in terms of purpose. The research population consists of all customers in Kerman’s body building gyms among whom 250 members were chosen by convenience sampling. The research instruments were 2 questionnaires including Narver & Slater Market Orientation (1999) and Rajabi et al. Customer Satisfaction (2003). The questionnaires' validity was confirmed by 11 professors in sport management and their reliability was determined to be 0.76 and 0.84 by Cronbach's Alpha Coefficient Test.  Data analysis was conducted by Kolmogorov Smirnov Test, Pearson Correlation Test, and Regression analysis using SPSS 23. The results showed that there is a significantly positive relation between components of market orientation (customer orientation, competitor orientation, and inter-functional coordination) and customer satisfaction. Therefore, gym managers can set goals to value their customers and assess their satisfaction by providing suitable services such as physical and environmental equipment, good staff, trustworthy coaches, regular workout plans, and easy access to the services. Manuscript profile

Open Access Article

597 - Demand Planning and Transmission Network Development in the Capacity Market Using Microgrids
mohammad khadem Mojtaba Najafi

Transmission network development is one of the most important parts of the power system that determines the optimal configuration for the network based on load demand. Expansion of transmission lines is not always cost effective; For this reason, with the growth of dema More

Transmission network development is one of the most important parts of the power system that determines the optimal configuration for the network based on load demand. Expansion of transmission lines is not always cost effective; For this reason, with the growth of demand and shortage of energy resources, Planning of Demand Response has received special attention. In this paper, the role of microgrids as an alternative solution for transmission network development is investigated and a proposed method for modeling microgrids in the capacity market is presented as a solution to the transmission network development planning problem. The results show that the addition of microgrids causes reduction in transmission network development costs. In addition, the addition of microgrids causes a slight increase in the profitability of selling capacity to consumers. These results prove that by continuing to grow the number and capacity of microgrids in each area, it is possible to ultimately eliminate the need for transmission network development and reduce the market cost of capacity to zero. Manuscript profile

Open Access Article

598 - A Single Stage Dynamic Transmission Expansion Planning Model in the Competitive market
Hamid Gorjipour مجتبی Najafi Naghi Moaddabi Pirkolahchahi

10.30495/jce.2022.1961298.1163

In the competitive market the planners can include market behavior in the Transmission Expansion planning (TEP) to manage the congestion. Before the expansion planning, the value of local marginal pricing (LMP) of each bus can be calculated using the optimal power flow. More

In the competitive market the planners can include market behavior in the Transmission Expansion planning (TEP) to manage the congestion. Before the expansion planning, the value of local marginal pricing (LMP) of each bus can be calculated using the optimal power flow. Then based on them the TEP is performed. But this model does not consider the dependency of the LMP to the network structure changes, because by changing the topology the cost and process of delivering power to a bus can be changed. So, the LMP is not constant during the TEP and must be included in the model dynamically. In this paper the dynamic dependency of LMP to the transmission system topology variations and contingencies is modelled as a single stage mixed-integer linear programming and solved with integration of the YALMIP and MOSEK software. The proposed model is more realistic; however, it takes more computation time. The single stage means the simultaneous calculation of LMPs and expansion planning in the model. The model has been applied to Garver 6-bus and the IEEE 24-bus network. The effect of interest rate, the load to generation capacity factor and load growth rate on the TEP model are analysed. The contingency-based model considers the contingency of line outages and presents a robust and reliable solution that guarantee the system security assessment during the set of predefined contingencies. It provides more expensive but more flexible solutions. Manuscript profile

Open Access Article

599 - Optimization of random scheduling combining wind farm and storage pumps in the electricity market
Mehdi Parham Saeedullah Mortazavi

One of the basic characteristics of wind energy is its many changes and prediction problems that can cause problems even in short-term power grid planning. One solution to this problem is to use a water storage pump that can compensate for the energy imbalance of a sys More

One of the basic characteristics of wind energy is its many changes and prediction problems that can cause problems even in short-term power grid planning. One solution to this problem is to use a water storage pump that can compensate for the energy imbalance of a system in the event of a shortage or increase in wind energy. In this paper, the optimization of wind farm and storage pump combination planning in the electricity market has been done. The optimization algorithm is modeled in two stages with random market prices and wind energy production. The simulation results show the efficiency of the proposed model in network planning to meet the needs of subscribers. Manuscript profile

Open Access Article

600 - The Effect of Investor Sentiment on the Market Reactions to Earnings Restatements
Neda rostami donya ahadiyan

10.30486/fbra.2021.1931950.1008

Investors' sentiment often stem from held mental beliefs or information unrelated to stock value and can lead to extreme or low reactions to good or bad news, fanatical expectations such as speculative tendencies and optimistic or pessimistic optimism. Meanwhile, restat More

Investors' sentiment often stem from held mental beliefs or information unrelated to stock value and can lead to extreme or low reactions to good or bad news, fanatical expectations such as speculative tendencies and optimistic or pessimistic optimism. Meanwhile, restatement of financial statements may be one of the factors affecting the sentiment of investors. The purpose of the present study is to investigate the effect of investors’ sentiment on the market reactions to earnings restatements. The statistical sample consists of 119 companies listed on the Tehran Stock Exchange in the period 2012 to 2020. The results show that the willingness of investors has a significant effect on the market reaction to the earnings restatement. The results also show that the high investor sentiment, both in the presence of restatement and non-restatement, has a positive effect on market reaction, but in the presence of restatement, the effect of high investor sentiment on market reaction is less. Another result of the research indicates that the low investor sentiment has a negative effect on the market reaction in the presence of a restatement and a positive effect when there is not restatement. Therefore, it can be said that the restatement is effective on the impact of low investor sentiment on the market reaction. Manuscript profile

Open Access Article

601 - Linear and Nonlinear Response of Stock Market Segments to Gold, Currency and Oil Price Movements
Shahnaz mashayekh tayebeh jamshidi

10.30486/fbra.2021.1932596.1011

The purpose of this study is to investigate the linear and nonlinear response of stock market segments to gold, currency and oil price movements. The statistical population of the study is the companies that are listed in the Tehran Stock Exchange. Research data are rev More

The purpose of this study is to investigate the linear and nonlinear response of stock market segments to gold, currency and oil price movements. The statistical population of the study is the companies that are listed in the Tehran Stock Exchange. Research data are reviewed during the years 2010 to 2020. The research data is time series and linear and nonlinear regression methods are used to test the research hypothesis. The results show that in the short run, stock prices in intervals 1, 3 and 7 have a positive effect and in intervals 2, 4, 6 and 8 have a negative effect on stock prices in the current period. According to the parent test, overall stock prices are positively affected by their breaks. Also, in the long run, both positive and negative shocks of oil prices have a significant effect on the stock index, the elasticity of the index to world oil prices is about 70%. Unlike oil prices, the exchange rate and gold have a positive effect on stock prices in Iran. According to the results of the estimated coefficients of the nonlinear pattern, the stock price as a whole is positively affected by its intervals Manuscript profile

Open Access Article

602 - Investigating herd behavior in the digital currency market
gholamreza askarzadeh amin roohi

10.30486/fbra.2023.1980715.1184

The purpose of this research is to investigate herd behavior in the digital currency market. Considering the important role of herd behavior in the digital currency market and its effect on the price of cryptocurrencies, this study focuses on mass behavior in digital cu More

The purpose of this research is to investigate herd behavior in the digital currency market. Considering the important role of herd behavior in the digital currency market and its effect on the price of cryptocurrencies, this study focuses on mass behavior in digital currency markets, because this herd behavior causes the direction of the market to change, so for the trader and investors, it is important for what reasons this herd behavior occurs. Bitcoin has been the largest cryptocurrency invested over the past decade, and mass phenomena in cryptocurrency markets are largely attributed to its price volatility. The data analysis method is linear regression, and the statistical population is currently the top 500 cryptocurrencies based on the project, and in this research, the top 200 cryptocurrencies based on their market value in the digital currency market, which have the greatest impact. on the market and cause herd behavior in the digital currency market has been selected in the period of 2019 to 2022. The method of collecting information has been done using the library method, by checking the Coin Market Cap website and Latin articles. Cross-sectional absolute standard deviation (CSAD) has been used to measure and test hypotheses. The results of the research show that the intensity of herd behavior in the bull market is higher than in the bear market, and there is also herd behavior in the cryptocurrency bull market. Manuscript profile

Open Access Article

603 - The Impact Of Heuristic Biases In Investment Decision-Making And Perceived Market Efficiency A Survey At The Tehran Stock Exchange
Mohammad Sayrani Moharram razmjoy Raheleh Samari

10.30486/fbra.2023.1987550.1199

After the global crisis of 2008 and the severe fluctuations of financial markets around the world, the study of investor behavior has received more attention in the field of behavioral finance, and investors' emotions have been one of the key factors determining market More

After the global crisis of 2008 and the severe fluctuations of financial markets around the world, the study of investor behavior has received more attention in the field of behavioral finance, and investors' emotions have been one of the key factors determining market movements. Behavioral finance is an evolving field that studies how and what. In this context, it seems important to study the role of emotions such as fear, greed, expectation, as well as the impact of the unconscious mind and beliefs in shaping investment decisions and its impact on market efficiency. This thesis seeks to find an important impact. The most behavioral financial concepts (or cognitive biases) such as overconfidence, stereotypes, familiarity and reliance on individual investors' decisions and market efficiency in Tehran Stock Exchange.The primary data for testing the research model was collected by distributing a structured questionnaire among 400 individual investors active in the Tehran Stock Exchange, and the data of 386 investors was used as the basis for processing. Also, structural equation modeling or partial least squares method was used for data analysis.The findings of this research show that there is a positive and significant relationship between overconfidence biases and representation with the perceived efficiency of the market and investors' decisions, as well as a negative and significant relationship between familiarity with market efficiency and investors' decisions. Yes, but the significance of the relationship between these two variables with reliance bias was not confirmed. Manuscript profile

Open Access Article

604 - Predicting the Quality of Life and the Spirit of Competition-Cooperation using Personality Traits in Marketers in Hamedan
mohammadreza zoghipaydar fateme behjame Ahmad Bayat

10.30486/jsrp.2020.1872368.1903

The purpose of this study was to predict the quality of life and the spirit of competition-cooperation using personality traits in marketers of Hamadan. The method was correlational. The statistical population included all marketers in Hamadan (both men and women), of w More

The purpose of this study was to predict the quality of life and the spirit of competition-cooperation using personality traits in marketers of Hamadan. The method was correlational. The statistical population included all marketers in Hamadan (both men and women), of which 212 people were selected by available sampling method and answered to personality type A and B (Jenkins, 1971), the spirit of cooperation-competition (Martin, 1976), and SF36 (Var and Sherborne, 1992) questionnaires. Data were analyzed by regression analysis. The findings showed that personality traits A and B are related to quality of life and spirit of competitive-cooperation of marketers in Hamadan (P <0.05). Also, the quality of life and spirit of competition-cooperation in marketers of Hamedan can be predicted by personality traits A and B. Manuscript profile

Open Access Article

605 - Evaluation of employment skills training required for labor market in undergraduate curricula of accounting, civil engineering and food industries majors
حسین مومنی مهموئی مرتضی کرمی علی مشهدی

The purpose of this study, was "Evaluation of employment skills training required for labor market in undergraduate curricula of accounting, civil engineering and food industries majors ". The research method was survey. The population was the faculty members, teachers More

The purpose of this study, was "Evaluation of employment skills training required for labor market in undergraduate curricula of accounting, civil engineering and food industries majors ". The research method was survey. The population was the faculty members, teachers and students of the last semester of undergraduate accounting, civil engineering and food industries majors of Islamic Azad University of Torbat heydariyeh. The total statistical population were studied. The number of students in the accounting major was 63, in civil engineering was 78 and in food industries was 35. The number of masters of accounting was 12, civil engineering was 35 and food industries was 8. The total population of students in the three groups were 178 and the total of the masters in the three groups were 55. The Researcher made questionnaire was used for data collection, descriptive statistics to describe the data and one sample t-test for statistical analysis. The Opinions of experts were used to assess its validity. The reliability of 0.83 was estimated by using Cronbach's alpha. The results indicated that the accounting students (except IT, self-management and learning) and the masters believed that the employment skills are not taugh in the curriculum of this course. The results showed that the civil engineering students (except for planning, self-management and learning) believed that employment skills are taught. Civil engineering masters also believed that employment skills (except for problem solving, planning and self-management) are taught in the curriculum of this course.. The results also indicated that the students of food industries believed that the employment skills (other than planning, communication, information technology and learning) are taught, and the masters also Believed that only the teamwork beare taught. Manuscript profile

Open Access Article

606 - A study of Informal Learning role in development of Key competencies in Higher education and Job market
ebrahim salehi omran

The main purpose of the present study has been to investigate the effect of Informal Learning through social interactions within the higher education and vocational contexts on the development of key job Competencies. The present survey has utilized researcher-construct More

The main purpose of the present study has been to investigate the effect of Informal Learning through social interactions within the higher education and vocational contexts on the development of key job Competencies. The present survey has utilized researcher-constructed questionnaires and interviews as data collection instruments. The population comprised 150 participants of higher education graduates and workers in the industry section of Mazandaran province with an experience ranging from 2 to6. The data analysis was done using SPSS resulting in both descriptive and inferential analyses. The results implied that there is a significant difference between the role of higher education and vocational context in the development of job qualifications, suggesting a greater role for higher education. In university, Personal competencies and Social -communication skills and in job context personal competencies and Professional competencies are more developed. From among the learning indices of Informal Learning, the indices of speech learning in university and behavior learning in job context have been the most frequent. With regard to the higher frequency of no replies compared to yes ones, it can be concluded that neither of the qualifications seem satisfactory in the two contexts. Manuscript profile

Open Access Article

607 - Assessing experiential methods of communicating between technical and vocational training and labor market in Iran
Hossein Abdollahi

The purpose of this research was to analyze the relationship situation between technical and vocational training and labor market and explaining an appropriat mechanism for communicating with working environment in Iran.  The research method was scientific-surveyab More

The purpose of this research was to analyze the relationship situation between technical and vocational training and labor market and explaining an appropriat mechanism for communicating with working environment in Iran.  The research method was scientific-surveyable and to collect data analysis documents and research-scientific reports from structeured interviews with selected experts in curriculum, educational planning, and executive of technical and vocational training has been used. The findings showed there are no effective mechanisms in order to communicat between technical and vocational training and labor markets. Other important findings of this research are: the essential of revising needs assessment methods and skills stadards, developing job culture, emphasing on the skillful and practical aspects in education in comparison with theoretic education, the essentials of and industrial govermntal organizations in real cooperation with technical and vocational training, technical and vocational training development the in macro-plan frame of Iran’s social,  cultural, and economical development and refusing the quantity development of technical and vocational training Manuscript profile

Open Access Article

608 - Identifying and prioritizing the barriers of using Instgaram for developing small businesses in Karaj
hamid hemmati homa Doroudi

Introduction: Social media marketing is a form of word-of-mouth marketing. The use of Instagram social media thanks to its variety of benefits, can be a powerful element to significantly compensate for the shortcomings and limitations of marketing strategies of small co More

Introduction: Social media marketing is a form of word-of-mouth marketing. The use of Instagram social media thanks to its variety of benefits, can be a powerful element to significantly compensate for the shortcomings and limitations of marketing strategies of small companies. To succeed in the electronic world and social media, Instagram is the first and most important planning step to identify barriers to using these media. Organizations need to be aware of these barriers in order to properly design and implement Instagram social media strategies. The purpose of this study is to identify and prioritize barriers to using Instagram social media in small businesses in Karaj.Method: This study is exploratory-applied in terms of purpose and is qualitative in terms of identifying indicators and quantitative in terms of surveying people related to the research topic. In this research, the library method was used to extract the research background, and the field method with a questionnaire was used to collect data.Findings: Barriers to using Instagram social media in small businesses in Karaj city have 39 elements or indicators and 6 components; The first component with 7 indicators ,the second component with 7 indicators, the third component with 5 indicators as described (lack of financial capacity of enterprises, lack of training costs, lack of maintenance costs, lack of investment incentives, insufficient budget for technology), The fourth component with 8 indicators described (lack of proper belief and attitude to Instagram social media, lack of proper information, lack of information-based decision-making culture, difficulty in how to localize technology, lack of laws in accordance with national traditions and criteria Ethical, lack of culture and behavior of the appropriate community with Instagram social media, lack of readiness of commercial companies, dissatisfaction of customers), the fifth component with 5 indicators as described (lack of identification in cyberspace, lack of cyberspace security, lack of Social media laws Instagram, lack of digital signature, non-enforcement of copyright law) and the sixth component with 7 indicators as described (personal resistance, organizational resistance, lack of computer knowledge and skills, lack of training and skills of the workforce, lack of knowledge of benefits and advantages, lack of trust , Fear of changing existing conditions).Discussion and Conclusion: The overall results showed that the use of Instagram social media in small businesses in the city of Karaj has many obstacles that if these obstacles are removed, we can take steps to develop these businesses. Researchers are advised to complete this research on topics such as using the case study method to extract the critical success factors of using Instagram social media in small businesses. Manuscript profile

Open Access Article

609 - Improving Company Performance with Emphasis on Acquisition and Utilization of Market Intelligence: A Case Study of Mellat Bank
peyman hajizade yaser ghaseminejad Ismael hasanabadi Jalal Panahi

Introduction: The developments of the current fast-paced world in the scientific and technical fields, as well as the successive challenges of the economic and financial systems, have caused policymakers to pay deeper attention to the development of market intelligence More

Introduction: The developments of the current fast-paced world in the scientific and technical fields, as well as the successive challenges of the economic and financial systems, have caused policymakers to pay deeper attention to the development of market intelligence in organizations. In this regard, market intelligence activities, which include the production and dissemination of market intelligence in the field of new product development, can increase the chances of success and the effectiveness of innovation. Hence, this paper examines the relationship between company performance and the acquisition and use of market intelligence in the specialized general offices of Bank Mellat in Tehran.Method: The statistical population of the current research includes managers, assistants, and experts of the general offices of Bank Mellat in Tehran. The sample size of the research is 253 people based on Cochran's formula and the random sampling method. A survey of the statistical population of the research was conducted using a questionnaire, and the content validity method was used to determine the validity of the questionnaires, and its reliability was also estimated to be 0.931 using Cronbach's alpha coefficient.Results: The results of this research indicate that there is a positive and significant relationship between the acquisition and use of market intelligence and company performance, between the use of market intelligence and innovation performance, between innovation performance and market performance, and between market performance and company performance.Discussion: Considering the importance of acquiring and applying market intelligence, this research was conducted with the aim of investigating the relationship between market intelligence and company performance. The first hypothesis of this research stated that there is a significant relationship between the acquisition of market intelligence and the application of market intelligence. The second hypothesis of the current research emphasized that there is a significant relationship between the acquisition of market intelligence and company performance. The third hypothesis stated that there is a significant relationship between the use of market intelligence and company performance. The fourth hypothesis stated: There is a significant relationship between the use of market intelligence and innovation performance. The fifth hypothesis is that there is a significant relationship between the difficulty of market intelligence measures and the relationship between the application of market intelligence and innovation performance. The sixth hypothesis states that there is a significant relationship between innovation performance and market performance. The seventh hypothesis stated that there is a significant relationship between market performance and company performance.  The eighth hypothesis is that there is a significant relationship between innovation performance and company performance. The ninth hypothesis stated: There is a significant relationship between intelligent competitive actions and company performance. Manuscript profile

Open Access Article

610 - Identifying the factors affecting the Brand Associations of Iranian Futsal Premier League clubs
Rasoul Tarighi Hossein Ahmadi Maliheh Salehi Rostami

10.30486/4s.2022.1951579.1017

Objective: Sport has become increasingly commercial, and sports institutions have become more professional over the years. Thus,Today, brand management is an increasingly important field in marketing management. Brand Associations is the most famous and valuable relatio More

Objective: Sport has become increasingly commercial, and sports institutions have become more professional over the years. Thus,Today, brand management is an increasingly important field in marketing management. Brand Associations is the most famous and valuable relationship that a customer shares with a brand. Brand Associations reflects the relationship between the customer and the brand. Brand Associationscan strengthen the customer's desire to repurchase and brand loyalty. Considering the emotional and cognitive link of dependence, its consequences can also be categorized. Therefore, the purpose of this study is to Identifying the factors affecting the Brand Associations of Iranian Futsal Premier League clubs (Case study: Sari Sharvand Futsal Club).Methodology: The research method is correlation and is practical in terms of purpose. The statistical population of the study included all fans of sari shahrvand futsal team. The sample size is infinite and the sample size is 384 people. To calculate the sample size in this study, the Cochran's formula for unlimited communities has been used. A researcher-made questionnaire was prepared by studying the sources. The validity of the questionnaire was confirmed by ten professors of sports management and the reliability of the questionnaire was confirmed using Cronbach's alpha test. The statistical tests of this research were structural equations modeling (SEM) and Confirmatory factor analysis (CFA)Results: Findings showed that all research variables including success and fan identity, knowledge, coach, socialization, tradition, product, importance, logo, peer group acceptance, management, nostalgia, stadium, escape from everyday life, stadium atmosphere, education and Training, star player and pride in the place of living have a positive and significant effect on the brand affiliation of Iranian Futsal Premier League clubs (Sari shahrvand Futsal Club), respectively.Conclusion: Due to the fact that league football clubs in the country, with a large number of fans, have a high capacity to generate revenue through activities related to brand management. Because one of the biggest problems of Iranian football clubs is their lack of common income in world football. Clubs in Iran have no income other than a small share of ticket sales and receiving money from shirt sponsors, and their eyes are on the hands of the government and the Ministry of Sports and the supporting capitalists. Therefore, it is suggested to the managers and officials of the Sari Shahvand Futsal Premier League Club that they take the necessary care in using the results of this research to advance the goals of the club. Manuscript profile

Open Access Article

611 - Designing a model for the development of sport for all with emphasis on social marketing dimensions
Soheila Tohidi Mehrdad Moharamzade Masoud Imanzadeh Simin Esgandari Dastgiri

10.30486/4s.2022.1973701.1080

Purpose: The purpose of this study was to design a model for the development of women's public sports in Ardabil province with emphasis on social market dimensions.Methodology: The method of this research was descriptive-correlational. The method of this research was de More

Purpose: The purpose of this study was to design a model for the development of women's public sports in Ardabil province with emphasis on social market dimensions.Methodology: The method of this research was descriptive-correlational. The method of this research was descriptive-correlational. The statistical population consisted of women customers of sports clubs in Ardabil province as well as women active in parks and morning sports and open places. The statistical sample was 7 times the number of identified items. The sample was selected by stratified random sampling according to 63 identified items. The number of samples was 441. After distributing the questionnaire, 442 questionnaires were collected in full, of which 430 were complete and analyzed. The research instruments included two questionnaires of public sports development and social marketing. The validity of the instrument was confirmed using the opinion of experts and the reliability of the research was confirmed using Cronbach's alpha. In order to analyze the data and the relationships between the variables, Smart PLS 3 software was used.Results: Findings showed that the dimensions of social retrieval were promotion (0.30), effectiveness (0.24), accessibility (0.24), trust (0.22), price (0.21), and product (0.15), respectively. And diversity (0.12) had a significant effect on the development of public sports in Ardabil province.Conclusion: In general, it is suggested that social marketing training courses be held for all those who are somehow related to sports activities. Also, make these communities familiar with the range of women's sports activities and their capabilities. After the authorities become familiar with these factors, they should carry out promotional activities and extensive communication about the benefits of public sports for women through mass media and social networks. Social marketing approaches regarding public sports in the field of women and how to use them to increase the participation of women in public sports were unknown until now, and no research had been done in this regard in the country. Also, the results of data analysis showed that all dimensions of social marketing had suitable factor loadings as well as fit indices with appropriate sizes for fitting the model. According to the surveys conducted in the field of social marketing, all the researches have used the four-point marketing mix as a tool to promote physical activities and sports, but in this research, new dimensions of social marketing have been used for the development of public sports, which managers Executives should apply these items in their program. In past researches, effective factors in the development of public sports and specific methods of social marketing that have been carried out as interventions have been discussed; while considering the concept of marketing in past researches, no comprehensive approach was observed in the field of public sports. According to the results of this research, we should look for approaches to change behavior in the development of public sports, and according to the results of the present study, the social marketing approach is one of the appropriate and effective ways for the development of public sports. Manuscript profile

Open Access Article

612 - An Overview of the Challenges and Perspectives of Women's Sports Participation with a Social Marketing Approach
Elham Moshkelgosha

10.30486/4s.2022.1968242.1066

Objective: The purpose of the research is to examine the challenges and perspectives of women's sports participation.Methodology: In this article, an attempt has been made to investigate the status of women's participation in sports activities, its causes and challenges More

Objective: The purpose of the research is to examine the challenges and perspectives of women's sports participation.Methodology: In this article, an attempt has been made to investigate the status of women's participation in sports activities, its causes and challenges by using existing texts and literature, and by providing suitable solutions, an efficient horizon and perspective in order to increase participation as much as possible. Provide women in sports. The research method of this study is based on the nature of the subject of documents, and accordingly, the library technique was used to collect information..Results: The investigations showed that despite the increasing presence of women in social fields, their participation and presence in sports activities is limited. Considering the importance of sports in the personal and social health of women, it seems that the Iranian society has not yet realized the importance and necessity of sports among women and girls. The percentage of women participating in sports activities is lower than that of men in all countries.Conclusion:The nature of using this concept of social marketing is to change behavior, which is the main nature and purpose of marketing in this field. The meaning of individual attitude change is that, according to the conditions, a person finds a positive belief in physical activity and public sports, and further, the attitude towards public sports also becomes positive, which is due to the increase of the individual's information. Further, according to the effects of social norms on the individual, this normative belief is created in people that exercise and physical activity can be placed as a need in people. The positive social consequences that can be achieved by using social recovery strategies, changing behavior towards desirable behaviors that lead to the development of public sports in this research. Considering the pivotal role of sports in the health of women as mothers of society and consequently the health of their children, the issue of women's sports participation should be seriously considered. Social marketing is suggested as an effective approach to reduce barriers and increase facilitators to women's sedentary behavior and improve the quality of individual and social life, which implementation and implementation requires support and capacity building from all responsible institutions. The multiple benefits of sports, improving women's social attitudes and beliefs by focusing on the effectiveness of promotional and educational activities, developing suitable places and spaces for women's public sports, inter-departmental coordination and leading women's public sports are effective measures in this field. Manuscript profile

Open Access Article

613 - Designing a cultural marketing management model with the approach of supporting the production of domestic sports products and goods
jahanbakhsh anbarian mojtaba shahnoushi saeed sharifi

10.30486/4s.2023.1982095.1112

Abstract:Objective: The current research was conducted with the aim of designing a cultural marketing management model with the approach of supporting the production of domestic sports products and goods.Methodology: In terms of purpose, the current research is an appli More

Abstract:Objective: The current research was conducted with the aim of designing a cultural marketing management model with the approach of supporting the production of domestic sports products and goods.Methodology: In terms of purpose, the current research is an applied research type, and in terms of method type, it is considered a mixed research method. The use of qualitative research methods, such as case studies, focus group interviews, theory based on data, action research, etc., only study the non-quantitative aspects of phenomena and alone cannot reveal the reality of phenomena related to management. and fulfill all the objectives of this research. . Therefore, it is necessary to use both qualitative and quantitative research methods to understand the management issues and to understand the reality of the constituent elements of the management organization. Quantitative research considers a part of the target statistical population by using sampling methods and collects the desired information by sending survey forms (online or manual) in the form of questionnaires, etc. The results of the statistical analysis of such data make quantitative research results. The statistical population in the qualitative section consisted of marketing experts and cultural managers who were semi-structured interviewed based on the information saturation of 15 participants. And in a small part, they were those who are active in the field of production, distribution and sale of cultural products. And based on Cochran's formula and sample size related to the number of variables in structural equation modeling, 250 people were selected as a sample. For data analysis, we used MAX QDA software in the qualitative section and SPSS and smartPLS software in the descriptive and inferential statistics sections. Findings: The findings showed that the factor loading values of all the items are greater than 0.4 and therefore the measurement model is a homogeneous model and the factor loading values are acceptable values. The results of the significance analysis of the t-statistic values showed that the t-statistic values for all items were reported to be greater than 2.58. This means that the relationship between the items with their respective latent variable is accepted at the confidence level of 99%. Model predictive power or shared redundancy is a measure to check the structural model. The purpose of this index is to check the ability of the structural model in forecasting by ignoring method. The most famous and well-known criterion for measuring this ability is the Q2 index, based on this criterion, the model should predict the indicators of the reflective endogenous hidden variable. The values obtained from this test are positive, which indicates the appropriate quality of the structural model. The results showed that the prediction power of the model is strong. Conclusion: The results showed that the strengthening of the private sector, optimal market management, planning and organization of production products in line with the promotion and sale of local cultural goods are the most important effective factors. Also, cultural marketing management strategies in the form of a specialized perspective, understanding the dimensions Cultural marketing, academic attitude to cultural marketing, empowerment, international interactions in order to manage cultural marketing as best as possible have been identified in this research.Keywords: marketing, cultural marketing, supporting national production, sports products and goods. Manuscript profile

Open Access Article

614 - A tri-level optimization model for utilizing the potential of IoT-based subscribers and electric vehicles in energy and ancillary services markets
Leyla Karami Amir Ahmarinejad Mahmood Hosseini Aliabadi Arash Dana

10.30486/teeges.2023.1990126.1079

This paper presents a tri-level model for the simultaneous management of energy and ancillary services markets between transmission and distribution networks integrated with renewable energy sources, smart homes based on the Internet of Things, and electric vehicles. In More

This paper presents a tri-level model for the simultaneous management of energy and ancillary services markets between transmission and distribution networks integrated with renewable energy sources, smart homes based on the Internet of Things, and electric vehicles. In the first level of the proposed model, smart homes plan their participation in the energy and regulation markets and send it to the distribution network operator. In the second level, the operators of the distribution networks plan their area according to the programs received from the smart homes and determine their strategy for participation in the energy, reservation and adjustment markets. In the third level, the strategy of distribution networks is sent to the operator of the transmission system so that the final planning of the energy, reservation and adjustment markets can be done according to them. The proposed model is formulated as a mixed integer linear programming problem and solved by GUROBI solver in GAMS. The implementation of the proposed model showed that this model was able to significantly use the potential of subscribers based on the Internet of Things, electric vehicles, storage systems and demand response programs to improve the technical aspects of transmission and distribution networks as well as to improve the economic aspects of energy markets and ancillary services. Manuscript profile

Open Access Article

615 - Diazinon residue in greenhouse cucumber of Tehran fruit and vegetable markets
Yahya Ostadi Gholamreza Yavari Mahmoud Shojaei Seyyed Mehdi Mirdamadi Sohrab Imani

To evaluate Diazinon residue in greenhouse cucumber in fruit and vegetable markets in Tehrans, 90 samples were conducted from 59 area selected by stratified sampling method. First the samples divided by two groups ,washed samples and not washed samples , then each of th More

To evaluate Diazinon residue in greenhouse cucumber in fruit and vegetable markets in Tehrans, 90 samples were conducted from 59 area selected by stratified sampling method. First the samples divided by two groups ,washed samples and not washed samples , then each of them divided by three types peeled , not peeled and only peelings. The residues measured in all of the type samples extracted by solid phase extraction method and extracts analyzed by GC and GC/MS systems. Results showed that in two samples there were residue higher than the Maximum Residual Levels , and the amount of residue were 1.2 ppm in washed and notpeeled sample (washed cucumber) and 10.4 ppm in not washed peel sample. Manuscript profile

Open Access Article

616 - Role of Market Demand and Added Value in Optimizing the Iron Products
Abdollah Hadi-Vencheh

Manuscript profile

Open Access Article

617 - Assessing the Impact of Shiraz Weekly Markets on Corona Outbreaks for Post-Corona Policy Making
yones gholami khodadoust askari somaee shahrokhi

The accident virus was reported in 2019 in Wuhan, China, and with a high ranking, it has affected the whole world and affected the lives of millions of people from various factors. The purpose of this research is. The statistical population of this study is all business More

The accident virus was reported in 2019 in Wuhan, China, and with a high ranking, it has affected the whole world and affected the lives of millions of people from various factors. The purpose of this research is. The statistical population of this study is all business owners in Shiraz in weekly markets. Cochran's formula was used for sampling and 180 samples were selected. The spatial domain of the research is the city of Shiraz and its temporal domain is September 1400. The method of data collection is a questionnaire. The questionnaire was designed in two sections: general and specific. The reliability of the Cronbach's alpha coefficient questionnaire was in the good category with a result of 0.887. Analysis and analytical statistics of the questionnaire including descriptive and inferential statistics were performed using SPSS software. The results showed that the virus has affected the lives of employees in Shiraz weekly markets several times. The results of the research based on t-test show that the level of significance of all components is less than 0.5, ie information on all components (employment, socio-cultural, financial, family, tourism, education, political and Psychological) had a significant effect (P <0.05) so that it has an effect on the components of money, finance and psychology and has the least effect on socio-cultural and political components This shows that in the post-corona era, we need comprehensive policies to address the economic problems of this group and prevent social vulnerability.Extended AbstractIntroduction:       Coronaviruses are a large family of viruses and subsets of coronaviruses that range from the common cold virus to more acute illnesses such as SARS, Mers, and Covid. Coronaviruses were identified in the 1960s and continued to be studied until the mid-1980s. The virus is naturally prevalent in mammals and birds, yet seven coronaviruses have been detected in humans. The latest is the coronavirus Acute Respiratory Syndrome 2 (SARS-COV 2), which broke out in December 2019. In Iran, on February 20, 2017, due to the death of two patients with respiratory complications in Kamkar Hospital in Qom, the presence of this virus was detected in the country. As of March 30, 2017, 16 countries in Canada, Lebanon, the UAE, Bahrain, Kuwait, Afghanistan, Iraq, Oman, Pakistan, Georgia, China, Estonia, New Zealand, Belarus, the United Kingdom, and Azerbaijan have announced that they have identified people with coronavirus. They are of Iranian origin. These wide-ranging challenges require a management frameworkThe outbreak of coronavirus was reported in Wuhan, China in late 2019, and with its high prevalence rate, it has affected all countries of the world and affected the lives of millions of people in various dimensions. The purpose of this study is to evaluate the effects of coronavirus on weekly market jobs in Shiraz. The statistical population of this study is all business owners in the weekly markets of ShirazMethodology:         The statistical population of this study is all business owners in the weekly markets of Shiraz. For sampling, which is the process of selecting a number of members of the statistical community as a sample, Cochran's formula was used and 100 samples were selected. The research area is the city of Shiraz, whose location in the country and the province is shown in Figure (1). Its temporal realm is September 1400. The method of data collection is a questionnaire. The questionnaire was designed in two parts: general and specific. The questions of the public sector include 10 questions (including age, work experience, education, gender, field of activity, etc.) and the questions of the private sector include employment index (6 questions), socio-cultural index (5 questions), index Financial (5 questions), Family index (6 questions), Tourism index (5 questions), Education index (3 questions), Political index (5 questions), Mental and physical index (5 questions) are on a five-point scale. Likerts are scored by choosing one of the quality options. In order to assess the accuracy of the questionnaire, the validity and reliability of the questionnaire were checked. The validity of the questionnaire indicates that the questions in the questionnaire are designed in line with the objectives of the research and can properly measure the achievement of the objectives of the research. In order to check the validity of the research questionnaire, it should be said that in conducting the questions of this questionnaire, research related to the subject, related sites and news, and surveys of employees in this field have been used. To measure the reliability of the questionnaire, Cronbach's alpha coefficient, which is designed based on the internal coordination of items with each other and is known as one of the coefficients of reliability or reliability, was used. The reliability of the questionnaire of this study was measured by SPSS software, which is classified as good with a result of 0.887.Results and discussion:          The results showed that the corona virus from different dimensions has affected the lives of employees in the weekly markets of Shiraz. The results of the research based on t-test show that the significance level of all components is less than 0.5, ie corona on all components (employment, socio-cultural, financial, family, tourism, education, political and Psychological) had a significant effect (P <0.05) so that the greatest impact on the components of employment, financial and psychological and the least impact on socio-cultural and political components, this indicates that in the post-coronary period need We are a comprehensive policy to solve the economic problems of this group and prevent social vulnerability.Conclusion:         Findings of this study on the negative impact of corona on employment with the results of the study of Taherinia and Hassanvand (1399) in his study entitled "Economic consequences of Covid-19 disease on the Iranian economy; Emphasizing Employment »showed that the prevalence of corona has a decreasing trend in employment and an increase in unemployment is similar. Also, the findings of this study on the negative impact of corona on education, employment, socio-cultural components, and family with the results of Jajarmi faith study (1399), which is an article entitled "Social consequences of the outbreak of Coronavirus in Iranian society" showed that Corona in areas such as family and education, labor relations and some social groups such as women, children, small business owners and immigrants, It has the most negative consequences, it is consistent. Also, the findings of this study on the negative impact of Corona on employment with the results of the study of the Statistics Institute (2020) which is an article entitled "The impact of Coronavirus on Iranian businesses" showed the negative effects of Coronavirus on reducing production and Iranian businesses The findings of this study on the negative impact of Corona on employment are the same as the results of the study by Bartik et al. The findings of this study on the negative impact of corona on employment are related to the results of the Kosheleh study (2020), which showed in an article, entitled "The collapse of jobs and workers in India: the impact of the coronavirus". The coronavirus has had a negative impact on employment and business in India. Manuscript profile

Open Access Article

618 - The role and function of the daily market in the spatial organization of the northern cities of Iran using the theory of space arrangement (Case study: Noshirvani daily market in Babol)
Ahmad Alizade Gholamreza Kazemian

10.30495/juepd.2022.1964152.1086

Civilization is subject to several factors: buildable land, rain and factors and economic conditions. In fact, the first step on the way to civilization is agriculture. When general culture reaches a certain level, the idea of agriculture is produced, and it is only c More

Civilization is subject to several factors: buildable land, rain and factors and economic conditions. In fact, the first step on the way to civilization is agriculture. When general culture reaches a certain level, the idea of agriculture is produced, and it is only civilization that makes people think. It creates civility and the city. The spatial organization of the city itself includes focal, linear and area elements, which by arranging these elements on the ground, the spatial order of the city is created. One of the most important elements of the spatial organization of the northern cities of Iran is the daily market, which the present study tries to One of the most important elements of the space organization in the city of Babylon, called the Noshirvani daily market, is examined and the concept of the daily market and its impact on the spatial organization of the city with the theory of "space arrangement" are examined and also solutions are provided to improve the performance quality of this market. . This research has been done in a descriptive-analytical way, data collection has been done through documentation, observation, questionnaire and interview, as well as physical sampling, and it has been sorted and analyzed with Auto cad, Arc GIS, SPSS and Depthmap software, and the results show It shows that the sphere of influence of this market is in Babol city and even outside the province, it is the most important place for the interaction of the people of the villages with the city and it has a significant impact on the spatial organization of the city. The lack of proper architecture, improper management and weak supervision of this market have reduced the performance of this market.Extended AbstractIntroductionCivilization depends on several factors: land that can be built, rain and factors and economic conditions. In fact, the first step on the way to civilization is agriculture. When general culture reaches a certain level, the thought of agriculture is produced, and it is the only civilization that makes man think of creation. Civilization and the city, in its general form, civilization can be considered as a social order, as a result of its existence, cultural creativity becomes possible and flows. In civilization, four pillars and basic elements can be identified, which are From: foresight, caution in economic affairs, political organization, moral traditions and efforts in the way of knowledge and development of art. The emergence of civilization is possible when chaos and insecurity have ended. Civilization begins in Barzegar hut, but in the city It blossoms and bears fruit, and it is civilization that creates nations. The city in its historical sense is the point where the maximum concentration of power and culture of a community is crystallized. The city is the place where the individual rays of life are concentrated with elements of credibility and social efficiency. The city is the form and sign of coherent social relations and the place of the temple, the market, the palace of justice and the academy. In the city, the goods of civilization are multiplied. There, human experiences are translated into lasting signs, symbols, behavior patterns and order devices. The result of all the plans that are prepared for a city, the organization It is a space where every user is placed in the best way, so that people can easily access all the users that arise in the city, and live comfortably, as human beings deserve. The spatial organization of the city itself includes elements that create the spatial order of the city by arranging these elements in the city area. But in recent decades, as a result of the scattered and disorganized development of cities, the model of the spatial organization of the city and its main structure have changed, causing the loss of a single structure in the whole city and the unreasonable and inappropriate concentration of facilities and services in specific parts of the city and development. Economic-social has become unequal in them. On the other hand, the increase in the size of cities has caused physical-spatial complications in cities, so that it is difficult and impossible to know the main structure and ossification of cities and its morphology based on the analysis of all the components of the city. Therefore, the analysis of the spatial structure of cities in connection with the knowledge of the distribution of facilities and services and its effect on the socio-economic development of different city contexts needs methods that can respond to these complexities. Among the theories and methods that study the structure and configuration of urban space is the theory of space arrangement. An important element that has preserved its originality and identity in the cities of Iran throughout the history of the city are the traditional Iranian markets, which are unique to each city. And the shape of these markets in the northern cities of Iran, such as Babil, are known as "daily market".MethodologySince this research investigates the problem using numbers, so its nature is quantitative, and since it examines the relationships between variables, it is a causal research, and the method of analysis is descriptive-analytical. The most important difference This research is similar to other researches in that it has investigated one of the most important and influential elements of the spatial organization of the northern cities of Iran in two static and dynamic ways. Buyers - opinion of sellers - the number of shops, etc. have been identified and dynamic means what connections and effects this collection has on other elements of the spatial organization of the city, which has been answered by the theory of space arrangement. In this research, GIS Arc and AutoCAD software were used to draw the map and add descriptive information to the maps, and SPSS software was used to analyze the questionnaires. In this software, the validity and reliability of the buyers' questionnaire were first measured. This software works by relying on the relationships between variables and scales, which are actually measurement tools. Scaling means combining a number of interrelated variables to measure a dimension. A dimension is an invisible characteristic or attribute that is measured by combining several alternative variables.   Results and discussionWhat is the role and function of the daily market in the spatial organization of the city of Babylon?At the beginning of its formation, the day market, which was in the form of a car in an empty land and in the center of all the villages of Mamtir, was the place for the farmers of different villages to trade with each other, and its function in the spatial organization of the region was as the most important commercial center of the region. In fact, it was considered the heart of the region, which was formed in the city of Babylon around Imamzadeh Qasim. Over time, this place began to form a city around itself, like a "burg" in medieval cities, and over time, people who engaged in business settled around this market, and rural artisans were also added to them. And the sale was formed.Before the arrival of modernity in the cities of Iran, the market was still the heart of the city and in fact the spatial organization of the city was formed centered on the market, but after the advent of the automobile and the emergence of fast transportation and the paving of roads and the mechanization of agriculture, the migration of villagers to The city increases and the city expands around its important axes, and the spatial organization of the city changes from a single-centered state to a multi-centered one, and numerous commercial elements are created in different parts of the city, and the prestige of the market as the heart of the city decreases. The city will have several important passages and several important bazaars to provide services to the people. But what is important is that the city had and still has only one place called the daily market, and no modern elements were created for it until the Babol municipality thought of it. He has built a place called City Center on the south side of this bazaar to be able to transfer the daily bazaar to this place, but the shopkeepers of daily bazaar do not agree with this issue. Therefore, this bazaar is still an important element in the spatial organization of the city of Babol, which has functions economic, social, environmental and time is important and effective and can even be done with Expanding this market and valuing it with traditional architecture and furnishing and controlling the entry and exit of cars in it and organizing the vendors, made this market the most important commercial center of the city.ConclusionIn this article, an attempt was made to explain the spatial arrangement method along with its supporting theory, as well as the basic concepts and definitions used in it in a practical way to analyze one of the elements of the spatial structure of the city, and also to introduce the most important values used in the spatial arrangement method. and were described. In addition, the maps presented in this method and how to read them were also briefly discussed. The obtained maps for the city of Babylon were presented as an example so that the reader's mind is familiar with the applications of this method and how to use it. In this article, we tried to emphasize the importance of the theory supporting this method. The above-mentioned topics shed light on the fact that the method of space arrangement is not limited to the use of a software, and understanding the theories supporting this method play a fundamental role in reading the maps and the values obtained from them. This article highlighted the importance of the problem and research question in dealing with the method of space arrangement and its use and discussed the application of this method in both professional and academic societies. In addition, this article tried to briefly mention the various applications of this method in the study of the spatial structure of the city, the access of roads and a specific place such as the daily market. This article has emphasized the importance of using this method in the scientific analysis of the elements of the spatial structure of the city. In this article, the Noshirvani daily market complex of Babol has been examined in both static and dynamic ways, that is, both the body and the behavior, and most importantly, how an element Let's examine the spatial structure of the city from a scientific point of view in relation to other elements.In the end, the most important suggestions that can be made for the better performance of the daily market of Babol through this research are:1) If possible, castrate this market and prevent it from being fragmented (such as moving the vegetable market).2) Since many visitors come to this shopping center, if possible, this market should be renovated with traditional Iranian architecture.3) It is suggested that shopkeepers refrain from bringing private cars to this place so that customers can access the parking lot more easily.4) The management of this market should have a legal and official form so that it can create order.5) The use of park guards around this market creates jobs and creates order, and also increases the security of this market.6) It is possible to increase the function of this market by creating taxi stations to the destination of Rooz Bazaar and to the origin of the important centers of the city. Manuscript profile

Open Access Article

619 - Explaining the Assessment of Internal Marketing and Environmental Citizenship Behavior on the Development of Urban Tourism with the Mediating Role of Urban Branding
Majid Ahmadi Rousta Alireza Zahra Gharedaghi

10.30495/juepd.2023.1990242.1219

Today, the development of tourism in various destinations is considered important and has many positive effects. Therefore, the countries that benefit from potential abilities in this field, are continuously trying to allocate a suitable share of the tourism markets by More

Today, the development of tourism in various destinations is considered important and has many positive effects. Therefore, the countries that benefit from potential abilities in this field, are continuously trying to allocate a suitable share of the tourism markets by branding. The purpose of the research was to explain the evaluation of internal marketing and environmental citizenship behavior on the development of urban tourism with the role of mediator of urban branding. The research method is practical in terms of purpose and descriptive of correlation type according to the method of data collection. The statistical population of the research includes the citizens of Tehran province in 2023, which were divided into north, south, west, east and center regions. Using Cochran's formula, 384 people were selected as a sample and 420 questionnaires were distributed and 403 questionnaires were collected. The reliability of the questionnaire was measured by calculating Cronbach's alpha coefficient, which was 0.804. Data were analyzed using structural equation modeling and Smart PLS software. The findings indicate that internal marketing, urban marketing, city image and environmental citizenship behavior have been effective on urban branding. Also, urban branding has a significant impact on the development of urban tourism. In this research, urban branding has the greatest impact on the development of urban tourism with a score of (8.931) and environmental citizenship behavior has had the least impact on urban branding with a score of (3.570). Extended Abstract Introduction: Today, the tourism industry is considered as one of the most diverse and largest industries in the world, as it is the main source of foreign exchange income, creating social justice, employment, increasing welfare, cultural growth and a basis for the growth of the private sector and infrastructure development. Economists consider the tourism industry to be the third growing and dynamic economic phenomenon after the oil and automobile industry, Therefore, the development of tourism as a set of economic measures has a great effect on strengthening the foundations of societies, especially from an economic perspective. Today, the growth and promotion of tourism has been widely accepted and placed on the agenda of the government, especially in developing countries. Tourism development provides direct and indirect job opportunities and reduces the government budget deficit. At the same time, it increases the income from taxes for the implementation of economic activities. Tehran province, despite its very rich local, social, cultural, geographical and even economic capabilities, is neglected compared to many provinces of the country, especially the neighboring provinces, and has not been given the attention it should be. The field investigations and also the evidence show that, unfortunately, due to the lack of attention to the tourism industry in Tehran province, the per capita income of this province is almost insignificant. Also, due to the lack of proper management and planning of tourism in Tehran, Tehran is a destination for tourists, which does not bring any special tourism income for the province. This is despite the fact that if the government as well as the Tehran Governorate support tourism in Tehran province in a practical way and with all their power, many problems and problems and even social and economic problems such as unemployment will disappear due to this tourism in the province and Tehran feels a renewed spirit in its body. Methodology: The current research is applied based on its purpose and descriptive correlational according to its type, and based on the model, structural equation modeling method should be used. The statistical population of the research includes the citizens of Tehran province in 2023, which were divided into north, south, west, east and center regions. Using Cochran's formula, 384 people were selected as a sample and 415 questionnaires were distributed and 403 questionnaires were collected. The data collection method of this research was done in the library method and using books and articles, and a questionnaire was also used in the field method. Results and discussion: The demographic characteristics of the sample were reported. Also, Cronbach's alpha, composite reliability, average variance extracted (AVE), and coefficient of determination were used to measure the model, which are reported in table two. The average values of the extracted variance of all 7 model constructs are at the optimal level (more than 0.5). The amount of Cronbach's alpha and combined reliability for all the model structures is (more than 0.7), so the questionnaire has a good and acceptable reliability. The value of R2 for the endogenous constructs of the research confirms the appropriateness of the fit of the structural model. The results of the Q2 criterion for the endogenous structure indicate the appropriate predictive power of the model regarding the endogenous constructs of the research and indicate that the fitting model has appropriate and favorable predictive power. The final results of the confirmatory factor analysis are reported in Table 3. Factor loadings greater than 0.5 have good validity. In graphs 1 and 2, factor loading values and significant coefficients for the questions of each variable are given. In confirmatory factor analysis, the minimum value of acceptable factor loadings is 0.3, the average significance level is 0.4, and the values above 0.5 indicate a high correlation level and strong significance between the factor and observed variables. In the significance coefficients (T values), considering that all the numbers on the paths are higher than 1.96, it indicates the significance of the paths, the appropriateness of the structural model and the confirmation of all research hypotheses. Since the three values of 0.01, 0.25 and 0.36 are defined as weak, medium and strong values for GOF and on the other hand, the coefficient is in a favorable situation (0.651), so the results show that that the fit of the model in the statistical population of the research is appropriate. Conclusion: The purpose of this research is to explain the evaluation of internal marketing and environmental citizenship behavior on the development of urban tourism with the mediating role of urban branding. In this research, 5 hypotheses were tested and the results of the hypothesis analysis indicate that internal marketing, urban marketing, city image and environmental citizenship behavior have been effective on urban branding. Also, urban branding has a significant impact on the development of urban tourism. The t test for all hypotheses is greater than 1.96. Therefore, with 95% confidence, the relationship between the variables is significant. Manuscript profile

Open Access Article

620 - Impact of Speculative Bubble on Stock Returns in Companies Listed on Tehran Stock Exchange
Soheil Ali Hadi Yazdi

10.22034/amfa.2019.553492.1089

Manuscript profile

Open Access Article

621 - To study the effect of audit market concentration on auditors' job stress and audit quality of Tehran Stock Exchange (TSE) Listed Companies
Farhan Bengoriz narges Khosravipoor Nurooz Noroolahzadeh

10.22034/amfa.2019.584584.1175

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Open Access Article

622 - Impact of Momentum on Stock Returns in Different Market Conditions
Alireza Ghiyasvand Roya Darabi Mohsen Hamidian

10.22034/amfa.2019.577556.1138

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Open Access Article

623 - Chaotic Test and Non-Linearity of Abnormal Stock Returns: Selecting an Optimal Chaos Model in Explaining Abnormal Stock Returns around the Release Date of Annual Financial Statements
Reyhaneh Enayayi Taebi Alireza Mehrazeen Mehdi Jabbari Nooqabi

10.22034/amfa.2020.1878654.1319

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Open Access Article

624 - Numerical Solution of Multidimensional Exponential Levy Equation by Block Pulse Function
Minoo Bakhshmohammadlou Rahman Farnoosh

10.22034/amfa.2020.1873599.1260

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Open Access Article

625 - Analyzing the efficiency of capital market relative to the decreas-ing and increasing information of the components of accounting earnings
Leila Lak Allah Karam Salehi Mehdi Basirat Ahmad Kaab Omeir

10.22034/amfa.2019.1870516.1237

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Open Access Article

626 - Optimization of the Black-Scholes Equation with the Numerical Method of Local Expansion to Minimize Risk Coverage
Amirreza Keyghobadi Shadan Behzadi Fatemeh Gervei

10.22034/amfa.2020.579396.1140

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Open Access Article

627 - The power indexes of the CEO and the performance of the company under pressure based on product market competition
Majid Aliabadi Fatemeh Sarraf Roya Darabi

10.22034/amfa.2020.1867187.1215

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Open Access Article

628 - Information Asymmetry with Emphasis on the Role of Financial and Managerial Criteria Based on Fuzzy Logic and Artificial Neural Networks
Mohammad Amir Golshani Mehrdad Ghanbari Babak Jamshidi Navid Forouzan Mohammadi Yarijani

This paper addresses the absence of a suitable criterion for measuring information asymmetry between managers forecasting earnings and analysts forecasting earnings through statistical methods. Besides, this paper aims to provide a model of information asymmetry, emphas More

This paper addresses the absence of a suitable criterion for measuring information asymmetry between managers forecasting earnings and analysts forecasting earnings through statistical methods. Besides, this paper aims to provide a model of information asymmetry, emphasizing the role of financial and managerial criteria. This is applied qualitative and quantitative research (mixed method). The library method is used to prepare and formulate theoretical bases. In addition, the field method is used for collecting data to measure and identify indices and modeling. Factor analysis was used to analyze the data, following identifying the dimensions and variables of financial and managerial criteria of information symmetry to eliminate extraneous factors and classify. The following five main dimensions were determined, including corporate profit forecast, corporate governance, capital market, capital return, and management characteristics of the company. Then, the modeling was done using fuzzy mathematics through triangular numbers, Mamdani implication, and center of gravity methods. The final results of the study of the company listed on the Tehran Stock Exchange show that the level of information symmetry in the range of zero to 100 equals 55.1, to predict the company's profit is 48.54; corporate governance is 56.95; the capital market is 1/59; capital return is 61.07, and managerial characteristics of the company are 67.84. Finally, we examined the factors affecting the information asymmetry obtained from fuzzy neural networks. The findings show a higher prediction accuracy of fuzzy neural network methods than other related prediction methods. Manuscript profile

Open Access Article

629 - Stock Price Drift from the Content of Projected Earnings Information Resulting from Quarterly Operations: Evidence of the Contradiction Between Timeliness and Profitability
Saeed Safari Bideskan Alireza Mehrazeen Abolghasem Masih Abadi

Financial statements should have general objectives rather than specific group interests. The possibility of forecasting earnings based on seasonal performance instead of the previous year's earnings and in terms of the contradiction between timeliness and the ability t More

Financial statements should have general objectives rather than specific group interests. The possibility of forecasting earnings based on seasonal performance instead of the previous year's earnings and in terms of the contradiction between timeliness and the ability to verify earnings can be a new and thought-provoking issue. The present study examines stock price drift from the content of projected earnings forecast for quarterly operations. The research hypotheses were tested through univariate regression, multivariate regression and correlation coefficient tests using Eviews software. Findings of this study indicate that 1- Profit forecast based on quarterly performance has more verifiability than the previous year (profit stability). 2- The Verifiability of the year profit is more than the profit forecast based on the 9-month performance. 3- Stock price drift is expected on the day after the announcement of earnings and there are changes in earnings compared to the forecast of the previous season. 4- No relationship was observed between the volumes of shares traded the next day and the announcement of the forecasted profit and the changes in the profit compared to the forecast of the previous season. Manuscript profile

Open Access Article

630 - Introduction of New Risk Metric using Kernel Density Estimation Via Linear Diffusion
Ahmad Darestani Farahani Mohammadreza Miri Lavasani Hamidreza Kordlouie Ghodratallah Talebnia

10.22034/amfa.2020.1896210.1397

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631 - Performance Analysis of Global Hedge Funds
Seyyed Hassan Hosseini Ali Najafi Mogaddam Yadollah Norifard

10.22034/amfa.2020.1898695.1418

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Open Access Article

632 - Investigating the Impact of Financial Development Indicators and Economic and International Trade Performance on the Stock and Financial Markets
Sara Maleki Mehrzad Minoie MirFeiz Falah Shams

One of the goals of researchers and policymakers is to find measures to achieve economic growth. Financial development is one of the policies that many economists recommend in order to achieve economic growth and development. From this perspective, financial development More

One of the goals of researchers and policymakers is to find measures to achieve economic growth. Financial development is one of the policies that many economists recommend in order to achieve economic growth and development. From this perspective, financial development is an engine for economic growth, and policymakers should focus on creating and expanding financial institutions and markets. The present study examines the impact of financial development and economic performance indicators including economic growth and international trade in developing and developed countries in the long run from 2001 to 2018. Data collection has been done by two methods, library, and field, to complete the literature and research background, refer to libraries and researches, and for financial and economic data, including financial development indicators in two sections: Bank- Index and Capital Markets Stock-Index, as well as figures for Gross Domestic Product (GDP) and international trade from the World Development Index (WDI) databases, are used. Developed countries, due to their technology and power in production, can carry out their industrial production and export to developing countries. However, developing countries do not see long-term equilibrium relationships for economic growth and international trade. Manuscript profile

Open Access Article

633 - Hybrid Multilayer Perceptron Neural Network with Grey Wolf Optimization for Predicting Stock Market Index
Meysam Doaei Seyed Ahmad Mirzaei Mohammad Rafigh

10.22034/amfa.2021.1903474.1452

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Open Access Article

634 - Designing and validating an agile financial marketing capability model for the development of the health tourism industry after Covid-19
Anoosh Omidi Alireza Pooya Hadi Bastam Ali Hosseinzadeh

10.22034/amfa.2021.1944426.1653

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Open Access Article

635 - Evaluating the Asymmetric Effects of Parallel Financial Markets Shocks on Financial and Commercial Risk as well as Cash Returns
Farzin Axon Seyed Hossein Nasl Mousavi Abbas Ali Pour Aghajan

Listed companies are always affected by shocks and instabilities in parallel financial markets such as exchange rates and gold. Knowledge of how these impacts are useful for managing companies and investors to make optimal decisions regarding risk management, financing More

Listed companies are always affected by shocks and instabilities in parallel financial markets such as exchange rates and gold. Knowledge of how these impacts are useful for managing companies and investors to make optimal decisions regarding risk management, financing and investment. Therefore, in this study, the effect of investigating the asymmetric effects of parallel financial markets shock on stock returns and financial and commercial risk of 262 companies listed on the Tehran Stock Exchange during the period 2009-2010 using the Generalized Torque (GMM) approach. Been investigated. The results show that the negative and positive shocks of the exchange rate and the price of gold have an asymmetric effect on trade risk, finance and stock returns. These asymmetric effects apply in terms of size, sign and significance. Positive gold price shocks also have a negative effect on trade risk and a positive effect on financial risk, but these shocks do not have a significant effect on stock returns. In contrast, the impact of negative gold price shocks on financial risk is negative and market returns are positive (the impact of negative shock on trade risk is not statistically significant). Based on the above results, it can be stated that corporate operating costs and financing costs are affected by price shocks in the gold and foreign exchange markets. Manuscript profile

Open Access Article

636 - Designing and Evaluating Trading Strategies Based on Algorithmic Trading in Iran's Capital Market
Hamidreza Kordlouie Abbas Salehi Fard Mahdi Ebrahimi Moghaddam Shadi Shahverdiani

10.22034/amfa.2022.1943966.1651

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Open Access Article

637 - Assessing the relationship between balance sheet conservatism and profit and loss conservatism with cost of equity capital
mohammad farjamfar Reza Sheikhrabori morteza farhadi sartangi

10.22034/amfa.2022.1895237.1387

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Open Access Article

638 - An Integrated Entropy/VIKOR Model for Customer Clustering in Targeted Marketing Model Design (Case Study: IoT Technology Services Companies)
Hossein Teimouri Jalil Gharibi Ali Hossein Zadeh Alireza Pooya

10.22034/amfa.2020.1895428.1389

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639 - Capsule Network Regression Using Information Measures: An Application in Bitcoin Market
Mahsa Tavakoli Hassan Doosti Christophe Chesneau

10.22034/amfa.2021.1932547.1603

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Open Access Article

640 - Investigating the Relationship between Earnings Management and the Stock price bubble of the Firms Accepted in Tehran Stock Exchange
Hassan Zalaghi Masoume Ghasemi Reza Madadian Moez

10.22034/amfa.2021.1931527.1604

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Open Access Article

641 - Moderating Role of Managerial Entrenchment to Effect of Technology-Based Capabilities on Product Market Competition: Resource-Based View (DEA)
Hamideh Ajazm Ekrani Mohammadreza Abdoli Hossien Bakhshi

10.22034/amfa.2021.1933756.1611

The development of knowledge and advancement in technology has created a wide-ranging transformation in societies and has led to changes in the per-formance of companies in order to respond to environmental turmoil and social expectations. In this way, they tried to gai More

The development of knowledge and advancement in technology has created a wide-ranging transformation in societies and has led to changes in the per-formance of companies in order to respond to environmental turmoil and social expectations. In this way, they tried to gain a significant competitive advantage over other competitors. The purpose of this study was to investi-gate the moderating role of managerial fortification in relation to the impact of technology-based capabilities on the product market competition of knowledge-based companies in the capital market: a source-based capabili-ties (DEA). This research is applied in terms of purpose and in terms of data envelopment analysis is a quasi-experimental and post-event research in the field of positive accounting research. Then, based on multivariate regression, the research hypothesis was tested using Eviews software. The statistical population studied in this study consisted of knowledge-based companies listed on the Tehran Stock Exchange during the years 2015 to 2019 and 79 companies were selected and reviewed based on systematic screening. The result of testing the research hypothesis is that the technological capabilities have a positive and significant effect on the product market competition of knowledge-based companies in the capital market. This result demonstrates that the resource-based technology capability based on the source-based capabilities is seen as a resource against stagnation in a competitive environ-ment and helps the company, to maintain flexibility in the face of environ-mental change in order to respond faster, at the same time to develop the company's competitive capacity to create new resources or new and innova-tive products, and to make the company's future more attractive to stake-holders with greater returns and potential risk control. Manuscript profile

Open Access Article

642 - Performance Analysis and Sustainability Assessment of International Markets: Iran versus some other countries
Adeleh Eisazadeh Saravani Kambiz Shahroudi Alireza Amirteimoori Mehrdad Goudarzvand Chegini

10.22034/amfa.2022.1938266.1626

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643 - Multiple portfolio optimization in Tehran Stock Exchange
Shadi Khalil Moghadam Farimah Mokhatab Rafiei Mohamad Ali Rastegar Hamed Aghayi Bejestan

10.22034/amfa.2022.1930153.1592

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Open Access Article

644 - Investigating the effects of time variables of gold, crude oil and foreign exchange markets on herding behavior in Tehran Stock Foreign exchange
Sepideh Behnam Reza Tehrani Bita Tabrizian

10.22034/amfa.2022.1964376.1778

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645 - Stock Liquidity and Return Predictability; Is There a Connec-tion? (Evidence from an Emerging Market)
Mojtaba Alifamian Ali Eshaghzade Abdolkarim Maleknia

10.22034/amfa.2022.1957711.1744

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646 - Multilevel Convergence, Cluster Fluctuations, Price Bubbles and Fractal Structure; an Experimental Investigation by Foundation Factor Simulation
Farzin Axon Seyed Hossein Nasl Mousavi Abbas Ali Pour Aghajan

10.22034/amfa.2022.1955353.1725

Abstract Cluster fluctuations and fractal structures are the two important features of space-time correlation in complex financial systems. However, the microscopic mechanism of creating and expanding these two features in financial markets remains challenging. In the p More

Abstract Cluster fluctuations and fractal structures are the two important features of space-time correlation in complex financial systems. However, the microscopic mechanism of creating and expanding these two features in financial markets remains challenging. In the present study, using factor-based model design and considering a new interactive mechanism called multilevel convergence, the process of forming cluster fluctuations according to the fractal structure of financial markets is investigated. Virtual agents' trade in different groups according to market performance and their mass behavior is measured at three levels of stock, segment and market. The results, in addition to providing new insights into the space-time correlations of financial markets, show that multilevel convergence is one of the microscopic mechanisms of microstructure of such markets. In other words, multilevel collective behavior is an important factor in the occurrence of cluster fluctuations, price bubbles and market fractals and therefore should be considered in interpreting the concept of risk and defining risk management strategies from this perspective. Manuscript profile

Open Access Article

647 - Investigating the effect of stock tendency of stock collision to fluctuation limit and price fluctuation threshold and change the basis of fluctuation limit in creating returns fluctuations
Mahdieh Farahbakhsh Majid Zanjirdar Hossein Jahangirnia Mojgan Safa

10.22034/amfa.2021.1919729.1544

The purpose of this study is to identify the effect of stock tendency to deal with fluctuations and price fluctuation thresholds in creating fluctuations. The statistical population of the present study is the companies listed on the Tehran Stock Exchange that were pres More

The purpose of this study is to identify the effect of stock tendency to deal with fluctuations and price fluctuation thresholds in creating fluctuations. The statistical population of the present study is the companies listed on the Tehran Stock Exchange that were present in the stock exchange during the years 2005 to 2018. In order to confirm and reject the research hypothesis, Eviews software has been used. In Tehran Stock Exchange, following severe stock price fluctuations, the stock price fluctuation mechanism is used to limit severe stock price fluctuations, and according to certain periods, the range of stock price fluctuations changes and over time the range of fluctuations increases. The basis of trial and error has been determined and in a short period of time there have been many changes in the procedures related to the application of stock price fluctuations, without really measuring the impact of these decisions in the market and investors' reaction to changes in price fluctuations. Findings showed that the number of times each share hits the price fluctuation Yield fluctuation has a significant effect.slow efficiency fluctuations have a significant effect; And in line with the concepts of hyper-reactive theory, it can be justified, that is, after the price reaches the range of fluctuation, the trend reverses and the basis of the fluctuation limit changes; It has changed the volatility of stock returns based on jump and price continuity. Manuscript profile

Open Access Article

648 - Investigating the Market Efficiency in Tehran Stock Exchange through Artificial Intelligence
mohammad jouzbarkand Hossein Panahian

10.22034/amfa.2021.1934511.1613

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649 - Analyzing the Effect of Monetary Volatility on the Iranian Stock Market
Nafiseh Vatanchi MirFaiz Falah Shams Lialestani Gholamreza Zomorodian

10.22034/amfa.2023.1966543.1793

Nowadays, financial markets and especially the stock market are important and undeniable sources of financing for investment toward the economic growth and development of countries. These markets also have a tangible role as a basis for implementing monetary policy. Thi More

Nowadays, financial markets and especially the stock market are important and undeniable sources of financing for investment toward the economic growth and development of countries. These markets also have a tangible role as a basis for implementing monetary policy. This study aims to investigate the effect of monetary volatility on the seasonal performance of the Iranian stock market from April 2001 to March 2021.The TEDPIX index of the Tehran Stock Exchange was used for designing and explaining the research model for measuring monetary policy uncertainty in terms of the debt of banks to the Central Bank and to measure the Iranian stock market’s performance. With portfolio theory as the theoretical basis for the study, the housing price index and the exchange rate were added to the research model as other independent variables due to their importance to the portfolio of individuals. In this regard, monetary policy uncertainty was first calculated using the exponential general autoregressive conditional heteroskedastic (EGARCH) method. Then, the effect of uncertainty on the TEDPIX index was calculated using the vector auto regression (VAR) statistical method in EVIEWS 12. The findings indicate a significant negative correlation between monetary policy uncertainty and short and long term TEDPIX index. Moreover, exchange rate and housing price index has a significant positive effect on the TEDPIX index. Manuscript profile

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650 - Designing a Model to Investigate the Process of Forming Cluster Fluctuations According to the Fractal Structure in Financial Markets
Amin Amini Bashirzadeh Shahrokh Bozorgmehrian Bahareh Banitalebi Dehkordi

10.22034/amfa.2023.1973569.1830

Cluster fluctuations and fractal structures are important features of space-time correlation in complex financial systems. However, the microscopic mechanism of creation and expansion of these two features in financial markets remains challenging. In the current researc More

Cluster fluctuations and fractal structures are important features of space-time correlation in complex financial systems. However, the microscopic mechanism of creation and expansion of these two features in financial markets remains challenging. In the current research, by using factor-based model design and considering a new interactive mechanism called multi-level clustering, the formation process of cluster fluctuations was investigated with regard to the fractal structure of financial markets. For this purpose, the daily information of the final price of 150 shares that were accepted in the Tehran Stock Exchange, after the final screening, was entered in 5 sections with 30 shares in each section, in the desired model, and they were aggregated in three stock levels., sector and market were measured. Due to the fact that some investors have a longer investment horizon in the stock market and due to the limitation of the investigated time period, the maximum investment horizon of 1000 days has been determined in the model.In addition, the data studied in the research model are from August 2012 to September 2018. The findings of the research showed that the intensity of the tendency of collec-tive behavior at the sector level is much stronger than at the market level. In addition, based on the findings of the research, it was determined that the distribution of simulation eigenvalues in three levels is significantly similar to the distribution of real data. Also, according to the investor's time horizon, the studied series always has a long-term memory for fluctuations. In addi-tion, it was found that long-term memory is directly related to fractal dimen-sions. The findings of this research, in addition to providing a new insight into the space-time correlations of financial markets, show that multi-level conglomeration is one of the mechanisms for creating the microscopic mi-crostructure of such markets. In other words, multi-level collective behavior is an important factor in the occurrence of cluster and fractal fluctuations in the market, and therefore, it should be considered from this point of view in the interpretation of the concept of risk and the definition of risk manage-ment strategies. Manuscript profile

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651 - Portfolio Optimization under Varying Market Risk Conditions: Copula Dependence and Marginal Value Approaches
Jila Ahmadi Hasan Ghodrati Ghezaani Mehdi Madanchi Zaj Hossein Jabbari Aliakbar Farzinfar

10.22034/amfa.2023.1967167.1797

This paper aims to investigate the portfolio optimization under various market risk conditions using copula dependence and extreme value approaches. According to the modern portfolio theory, diversifying investments in assets that are less correlated with one another al More

This paper aims to investigate the portfolio optimization under various market risk conditions using copula dependence and extreme value approaches. According to the modern portfolio theory, diversifying investments in assets that are less correlated with one another allows investors to assume less risk. In many models, asset returns are assumed to follow a normal distribution. Consequently, the linear correlation coefficient explains the dependence between financial assets, and the Markowitz mean-variance optimization model is used to calculate efficient asset portfolios. In this regard, monthly data-driven information on the top 30 companies from 2011 to 2021 was the subject to consideration. In addition, extreme value theory was utilized to model the asset return distribution. Using Gumbel’s copula model, the dependence structure of returns has been analyzed. Distribution tails were modeled utilizing extreme value theory. If the weights of the investment portfolio are allocated according to Gumbel’s copula model, a risk of 2.8% should be considered to obtain a return of 3.2%, according to the obtained results. Manuscript profile

Open Access Article

652 - Voluntary Disclosure Dynamics under Risk and Ambiguity for Digital Corporates in Tehran Stock Exchange Market
Mohammad Feghhi Kashani Teimor Mohammadi Hadi Pirdaye

10.22034/amfa.2023.1979245.1855

This study aims at investigating the effects of the change in the information environment from risk to ambiguity, disclosure dynamics, and the ambiguity aversion behavior of investors on the disclosure of integrated information for selected corporates operating in digit More

This study aims at investigating the effects of the change in the information environment from risk to ambiguity, disclosure dynamics, and the ambiguity aversion behavior of investors on the disclosure of integrated information for selected corporates operating in digital industry listed on the Tehran Stock Exchange during 2012-2022. The corporate voluntary disclosure lag, stock return volatility, and the probability of favorable returns incidence represent respectively the disclosure dynamics, firm risk, and investors' ambiguity aversion, within dynamic panel models. To investigate robustness of the estimates we have also included capital market ambiguity, firm size and stock liquidity indices in the model. The findings are consistent with existing theories. Firm risk and the capital market ambiguity have an increasing impact on the integrated information voluntary disclosure. However, the ambiguity at firm's level has decreased its voluntary disclosure. Likewise, a rise in ambiguity aversion (in-dependent of the ambiguity level), which makes investors more pessimistic about the firm's cash flows, makes the manager to increase the level of voluntary disclosure. Further, inertia in voluntary disclosure has been detected among the studied digital corporates. Depending on the magnitudes of the risk, ambiguity, ambiguity aversion, and the source of investors' ambiguity, the corporate managers decide on their voluntary disclosure policy appropriately. Manuscript profile

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653 - Central Bank Transparency and Capital Market Reaction: A Systematic Review
Mehdi Moazzami Mohsen Rasoulian Mohammad Hossein Vadiei Nowghabi Meysam Arabzadeh Esmail Mazroui Nasrabadi

In an expansive test of nations over distinctive geographic districts and over a long period of time, we discover restricted nation and variable-specific impacts of central bank straightforwardness on figure exactness and their scattering among an expansive set of profi More

In an expansive test of nations over distinctive geographic districts and over a long period of time, we discover restricted nation and variable-specific impacts of central bank straightforwardness on figure exactness and their scattering among an expansive set of proficient figures of monetary and macroeconomic factors. More communication indeed increments estimate mistakes and scattering. So the aim at this study is a systematic review of central bank transparency and capital market reaction. This study was conducted using a systematic review. At first all papers (n=165) related to keywords (capital market reaction and central bank transparency) searched for Persian and English databases; Google, Google scholar, PubMed covering the period from 2012 through 2022 was performed. Then all qualitative and quantitative papers related to central bank transparency selected and analyzed (n=28). As a result to inclusion and exclusion criteria, papers related to central bank transparency were found and analyzed (n=28). Predefined inclusion and exclusion criteria were: papers related to central bank transparency, papers were Persian and English, types of papers were original and all the papers were free full text. In the initial search, 165 papers were found that after reviewing the titles and abstract articles and removing repetitive and non-related, 54 possible related articles were investigated. Of these, 31 papers were omitted from the abstract because of lack of access to the original article and lack of sufficient information. Finally, 28 papers were included in the study. There are very few studies that have examined the effect of central bank transparency on capital market turmoil. The effect of central bank transpar-ency on the domestic capital market has not been studied. There is no agreement in the literature on theoretical discussions on whether increasing central bank transparency affects capital market turmoil. In foreign research, we can also refer to the study of Dinser and Eichngreen (2007) who have studied this effect empirically using the main transparency index. The pre-sent systematic review shows that almost whole of papers on central bank transparency and capital market reaction highlighted similar findings con-cerning monetary policy decisions. Manuscript profile

Open Access Article

654 - Development of a New SWOT-MCDM Model to Create Marketing and Financial Strategies in Conditions of Uncertainty (Case Study of Iralco Company)
Farshad Motallebi Peyman Ghafari Ashtiani Mohammad Ehsanifar

The most basic step in managing an organization is to develop appropriate and practical strategies. Developing a detailed and complete plan that will determine the long-term direction of the organization and guarantee the prof-itability and survival of the organizatio More

The most basic step in managing an organization is to develop appropriate and practical strategies. Developing a detailed and complete plan that will determine the long-term direction of the organization and guarantee the prof-itability and survival of the organization. In this research, using multi-criteria decision-making techniques, a new SWOT model has been created to formulate organizational strategies (financial, commercial, production and similar). The upcoming research method is of a mixed type (qualitative-quantitative) which will be used in the qualitative part of the method (de-scriptive-survey) and in the quantitative part of the fuzzy Delphi technique and multi-criteria decision making. In order to target more the results of this research and its output model, Iralco Company (Iran Aluminium) has been selected as a strategic and widely used global product manufacturer to study and implement the mentioned models and techniques. Manuscript profile

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655 - Does Exchange Rate Non-Linear Movements Matter for Analyzing Investment Risk? Evidence from Investing in Iran’s Petrochemical Industry
Alireza Khosrowzadeh Aboutorab Alirezaei Reza Tehrani Gholamreza Hashemzadeh Khourasgani

10.22034/amfa.2019.1871644.1244

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Open Access Article

656 - Studying the Role of Marketing Intensity on the Relation of Financial Leverage and Firm Function
Khosro Dalvand Mahtab Tabatabaie

10.22034/amfa.2018.544947

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Open Access Article

657 - Studying the Effects of Related Factors to Risk on Shareholders’ Equity Cost by Considering Earnings Quality for Accepted Companies in Tehran Stock Exchange
Masome Mami Rahmatollah Mohammadipour

10.22034/amfa.2016.526242

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Open Access Article

658 - American Option Pricing of Future Contracts in an Effort to Investigate Trading Strategies; Evidence from North Sea Oil Exchange
Ramin Ahmadi Nahal Ariankia

10.22034/amfa.2017.533102

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Open Access Article

659 - Machine learning algorithms for time series in financial markets
Mohammad Ghasemzadeha Naeimeh Mohammad-Karimi Habib Ansari-Samani

10.22034/amfa.2020.674946

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Open Access Article

660 - A Neural-Network Approach to the Modeling of the Impact of Market Volatility on Investment
Mohammad Azim Khodayari Ahmad Yaghobnezhad Khalili Eraghi Khalili Eraghi

10.22034/amfa.2020.674953

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661 - Investigating the Quality of Exported Olives and its Iimpact on the Global Market Supply
Samane Lajevardi Shaban Ali Khoshkar Moghaddam

10.30495/qafj.2022.1955594.1026

Quality food preservation, and paying attention to global developments with the aim of increasing transnational cooperation between producing countries, improves supply in the world market. The purpose of this study is to investigate the factors of maintaining the quali More

Quality food preservation, and paying attention to global developments with the aim of increasing transnational cooperation between producing countries, improves supply in the world market. The purpose of this study is to investigate the factors of maintaining the quality of olive export product and solutions to meet the supply challenge in the global market. The implementation method is descriptive and based on survey. Therefore, according to the conceptual model, a researcher-made questionnaire was prepared in the form of 4 factors and 40 indicators. This questionnaire has been distributed in the statistical population of 50 companies in the field of olive export in Tehran and Rudbar. The results through AHP method and combining coefficients, and pairwise comparison of factors show that the factor of "health, hygiene and environment" and its indicators have the most important role in the quality of exported olives and in the global market supply. After that, "public and private sector policy" is an important factor. Also, a coherent strategy between producers and exporters in global marketing, alignment of supervisory boards, and the creation of a scalable database by regional brands, and the provision of quality information and the authenticity of olive oil have played an important role in the global market supply. Manuscript profile

Open Access Article

662 - Factor Analysis of Factors Affecting the Improvement of Apple Marketing in West Azerbaijan Province
Kaziveh Chalabi Solieman Rasouliazar Loghman Rashidpour

10.30495/sarj.2022.1963416.1079

The aim of this study was to investigate the factors affecting the improvement of apple marketing in West Azerbaijan province using factor analysis method. The statistical population of the study includes all gardeners in West Azarbaijan province, of which 39315 are gar More

The aim of this study was to investigate the factors affecting the improvement of apple marketing in West Azerbaijan province using factor analysis method. The statistical population of the study includes all gardeners in West Azarbaijan province, of which 39315 are gardeners. Krejcie and Morgan table were used to determine the sample size (n=360). The present study method is descriptive-survey and in order to collect information from a researcher-made questionnaire, its validity was assessed by obtaining the opinions of a group of experts and necessary modifications were made. The results of factor analysis showed that the most important factors affecting the improvement of apple marketing in West Azerbaijan province were summarized and categorized into four factors, which could explain 66.3% of the changes in factors affecting the improvement of apple marketing in West Azerbaijan province. Among the effective factors studied, economic factor including the items of payment of facilities and credits to apple beneficiaries, the existence of border markets in the province, product diversity was identified as the most important factor affecting the improvement of apple marketing in West Azerbaijan province. Manuscript profile

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663 - A Process Model for Implementing Cause-Related Marketing in the Banking System of Iran and Its Outcomes
Ali Valipour Mahmoud Noraei Kamyar Kavosh

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664 - The Mechanism of Volatility Spillover and Noise Trading Among Financial Markets and The Oil Market: Evidence from Iran
Sharareh Taheri Abdolmajid Abdolbaghi Ataabadi Mohammad Hossein Arman Majid Vaziri Sarashk

10.30495/jsm.2022.1960629.1656

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665 - Designing the Causal Sensory Impulses Model in Creating a Positive Brand Image (Case Study: Dairy Industry)
Abdolkarim Tazesh Esmaeil Hassanpour Qorughchi Vahi Reza Mirabi Mohammad Hossein Ranjbar

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Open Access Article

666 - Designing a Native Model for Assessment of the Effectiveness of Advertising
Soheila Shamsadini Farhad Hanifi Vahid Reza Mirabi

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Open Access Article

667 - Identifying Components of the Ethical Marketing System Based on Islamic-Iranian Approach
Fatemeh Noorshargh Hasan Esmailpour Hossein Safarzadeh Behrooz Ghasemi

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Open Access Article

668 - Providing a Comprehensive Branding Pattern for Organic Product with a Sensory Marketing Approach
Bentolhoda Kohanzahedani Esmaeil Hassanpour Qorughchi Vahid Reza Mirabi

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669 - The Causal Model of Export Entrepreneurship and Export Market Orientation‎ on Export Performance: a Case Study of Food and Agricultural Products Export Companies
Ali Kazemi Alireza Rousta Abdullah Na'ami

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670 - Providing a Model of the Enterprise Market Capabilities with an Emphasis on Organizational Entrepreneurship
Fatemehsadat Hosseini Astaraei Samereh shojaie Parviz Saeidi Mahmood Reza Mostaghimi

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671 - Identifying the Factors Affecting the Selection of B2B Online Market Entry Strategies Using Soft System Methodology (Case Study: IT Industry knowledge-based companies)
Mohsen karami Abbas Ali Rastgar Adel Azar Davood Feiz Mohammad Rahim Esfidani

10.30495/jsm.2020.677236

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672 - Marketing Strategy Evaluation by Integrating Dynamic Systems Modeling and Network Data Envelopment Analysis
Mojtaba Kaveh Saeid Saeida Ardekani Seyed Mohammad Tabatabaeenasab

10.30495/jsm.2020.673643

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673 - Designing, Evaluating and Prioritizing Sepah Bank's Marketing Strategies in the Banking Industry
Hoossein Adelkhani Farideh Haghshenas Kashani

10.30495/jsm.2020.673648

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674 - Optimal Strategies of Increasing Business Alignment, in Social Security Organization, with Quality Function Deployment (QFD) Approach
Ramona Mohammadi Mohammad Reza Motadel

10.30495/jsm.2020.673660

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675 - A Paradigmatic Model on the Role of Electronic Marketing Capabilities in Promoting Iranian Carpet Export Capacity
Zahra Naeini Peikani Shahnaz Nayebzadeh Sayyed Hasan Hataminasab

10.30495/jsm.2021.678901

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676 - Designing a Marketing Pattern for Retailers of Consumer Goods on Fast Moving Consumer Goods and its Effect on Consumer Behavior
Mostafa Ebrahimi Ismail Hassanpour Ghoroghchi Vahidreza Mirabi Serajodin Mohebi

10.30495/jsm.2021.1943025.1547

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677 - Evaluation and Prediction of International Marketing Management Factors for Wind Renewable Energy Equipment
Reza Mohatdi Abdollah Naami Alireza Rousta Ebrahim Albonaiemi

10.30495/jsm.2022.1943336.1558

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678 - Designing and Validating a New Integrated Digital Marketing Model
Farzad Malek shirabadi Mehdi Karimi zand Mohammad Reza Kabaran Zad Ghadim

10.30495/jsm.2022.1944114.1565

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679 - Mining a Set of Rules for Determining the Waiting Time for Selling Residential Units
Farshid Abdi Shaghayegh Abolmakarem

10.30495/jsm.2021.1931499.1480

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680 - Designing a Strategic Model for International Marketing of Iranian Handmade Carpets
Mojtaba Faizollahi Mahmoud Ahmadi Sharif Mehran Keshtkar Haranki

10.30495/jsm.2021.1942593.1538

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681 - Presenting a Gray Marketing Model Using the Role of Influencers in Social Media
Anvar Yousefi Mehdi Hadad Zadeh

10.30495/jsm.2021.1942794.1542

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682 - Presenting a Model of Film Marketing Process in Iran and Describing the Model (Case Study: Social Drama Genre)
Mona Turkman Esmaeil Hassanpour Ghoroghchi Serajeddin Mohebi

10.30495/jsm.2021.1943289.1556

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683 - Influencer Behavior in Social Media Marketing: Developing and Validating a New Model
Habibollah Majidian Mahdi Mahmoudzadeh Vashan Hossein Hakimpour

10.30495/jsm.2021.1943152.1552

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684 - A Stock Market Prediction Model Based on Deep Learning Networks
seyyedeh mozhgan Beheshti Masalegou Mohammad-Ali Afshar-Kazemie jalal haghighat monfared Ali Rezaeian

10.30495/jsm.2022.1954072.1623

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685 - Validation of the Pattern of Brand Marketing Efforts on Social Media with Customers in the Dermato-Cosmetic Industry
Yones Kafilaleh Hossein Bodaghi Khajeh Noubar Alireza Motemani Aliakbar Peyvasteh

10.30495/jsm.2021.1942981.1544

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686 - Future Study of Marketing in the Banking Industry with a focus on Blockchain Technology
Majid Ahmadi Alireza Rousta Mohammad Hasan Maleki Farzad Asayesh

10.30495/jsm.2022.1967454.1687

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687 - Identifying and Validating the Factors Affecting Online Social Media Marketing about Consumer Buying Behavior
Reyhaneh Toudeh Bahambari Hossein Hakim pour Mehdi Mahmoudzadeh Vashan Hamid Rezaeifar

10.30495/jsm.2022.1957940.1642

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688 - Presenting a Systemic Model for the Effectiveness of Marketing Communication Activities in Social Networks
Somayyeh Abesh Loui Aghdam heirsh soltanpanah Omid Mahdieh Roya Shakeri Foad Habibi

10.30495/jsm.2023.1972982.1715

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689 - Designing and Explaining the Digital Marketing Model with the Approach of Customer Experience Management (CEM)
Hiva Zadegan Mohammad Aghaei Mohammad Rahim Esfidani Tahmoures Hasangholipour Manouchehr Ansari

10.30495/jsm.2023.1973844.1721

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690 - Identifying the Components and Indicators of Social Marketing in Small and Medium Businesses with a Resistance Economy Approach
Seyedeh Shima Ekhlasmand Majid Fattahi Shahram Salavati

10.30495/jsm.2023.1979182.1766

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691 - Presenting a Paradigm Model of Green washing based on the Grounded Theory Approach
mahsa jandaghi Mahmud Naderi Beni

10.30495/jsm.2022.1969014.1696

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692 - Presenting the Model of Strategic Management of Human Resources in the Marketing Department based on the Grounded Theory
Peiman Tirabadi Majid Bagherzadeh Khajeh Hooshang Taghizadeh

10.30495/jsm.2023.1983892.1807

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693 - Virtual reality (VR) alongside Social Media Marketing Activities (SMMAs) as a solution for Management Information Systems (MIS)
Yazdan Shirmohammadi Parisa abiyaran Mike Peters

10.30495/jsm.2023.1990610.1841

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694 - Designing New Strategic Reference Points for Elucidating Lock-In Marketing Strategy Using Thematic Analysis
samira bekr Hormoz Mehrani Seddighe Tootian Masoud Qorban Hosseini

10.30495/jsm.2023.1992202.1852

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695 - The Study of Electroencephalography in Neuromarketing Research, Consumer Behavior and Performance Method: A Systematic Analysis
Samira Nazari Ghazvini Younos Vakil Alroaia Rohizat Baharon

10.30495/jsm.2023.1983505.1805

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696 - Measuring Customer Acquisition Value: A Comprehensive Approach to Customer Equity
Monireh Hosseini Farnoush Firouzi

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697 - Model in Order to Make Effective Decisions in Selecting Advertising Media by Goal Programming(GP)
Morteza Rahmani Nikooie Zahra Asgari Bshkany

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698 - The Impact of Business Intelligence on Marketing Performance with Moderating Role of Environmental Turbulence
Ali Bazaee Hassan Karimian

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699 - Neural Network Approach for Herbal Medicine Market Segmentation
Azita Sherej-Sharifi Gasem-Ali Bazaiee

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700 - Analysis of Marketing Strategy Impact on Organizational Performance in the Iran Banking Industry Case Study: Maskan Bank of Kermanshah Province
Peyman Akbari Hamid-Reza Jalilian

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701 - Green Sport Marketing Mix on Sportswear Consumers Purchasing Behavior
Mohammad Khorsandi-Fard Reza Ismaeelzadeh

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702 - The Mediating Role of Quality Services in the Relationship between Internal Marketing and Customer Satisfaction
Farideh Ahmadi

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703 - Guerilla Marketing Approach on Consumer’s Purchase Intention with Presence of Mediator Variable of Satisfaction
Artimes Mahdavi Meymand Fazlullah Kazemi

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704 - A Presentation of the Strategic Entrepreneurial Marketing Model in the Construction Industry
Shahram Kouseh Gharravi Saeid Saffarian Hamedani

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705 - A Comparative Study Of Behavioral Responses Of Green Hotel Customers In Iran And A European Country
Majid Alizadeh Sina Nematizadeh Hassan Esmailpour

10.30495/ccd.2023.1982580.1199

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706 - The Role of Pink Marketing Mixed Elements in Women's Cosmetic Purchase Decision
Ghasem Zarei Vahideh Ebrahimi Kharajo

The aim of the present study was to investigate the role of mixed elements of pink marketing in the purchase decision of women's cosmetics. The research population included all Iranian women who buy cosmetics. The research sample was female customers of online cosmetics More

The aim of the present study was to investigate the role of mixed elements of pink marketing in the purchase decision of women's cosmetics. The research population included all Iranian women who buy cosmetics. The research sample was female customers of online cosmetics stores. The research method was descriptive-analytical. Library method was used to collect data. After studying and reviewing the findings, the results indicated that pink marketing was an activity that was done either for or by women and it included a group of activities called marketing mix elements, which were formulated according to the needs, desires and psychology of women to influence women's attitudes and behaviors. Pink marketing was very important for the organizations that use it. Because it had an impact on the purchasing decisions of women who constituted a huge group of buyers. Pink marketing was not only limited to women as customers, but also to them as marketers when they influence the purchasing decisions of customers. Pink marketing was not limited to the use of pink in products, but included any product directed at women and could be any other color. Also, one of the most basic mixed components of the pink marketing that affected women's purchase decisions were direct, indirect and electronic distribution channels and sites. Advertisements also affected women because in pink advertisements attention was paid to the women emotional aspect and feelings. Pink price and pink distribution of products at the right time and place were among the factors that influenced women. Manuscript profile

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707 - The Role of Women in Green Marketing
سهیلا Zarinjoialvar

None may assume that in addition to sale and profitability, marketing is concerned about the consumers’ sanity as well. But the intense competition dynamics, environmental concerns increment, government regulations and increasing consumer awareness made the enterp More

None may assume that in addition to sale and profitability, marketing is concerned about the consumers’ sanity as well. But the intense competition dynamics, environmental concerns increment, government regulations and increasing consumer awareness made the enterprises to considere the consumers’ physical and mental health and consumers’ echo system serenity too. Concepts such as green, environmental and social marketing have gradually entered into the marketing literature to undertake the enterprises’ social responsibility over time. This paper attempted to explain the social responsibility first and then to discuss its relation to green marketing. Finally the more rigorous approach to women's role in creating and maintaining green marketing was mentioned. Manuscript profile

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708 - The Woman Role in Job – producing
سهیلا Zarinjooe Alvar احسان Abbaspour

Women, in nowadays society, play an essential and progressive role in business and trading affaires. In recent years, women have occupied private enterprises jobs as much as government –related (public sector) ones, and this has been showed an ongoing and progress More

Women, in nowadays society, play an essential and progressive role in business and trading affaires. In recent years, women have occupied private enterprises jobs as much as government –related (public sector) ones, and this has been showed an ongoing and progressive rate. So it is necessary to pay much more attention to the women s, aptitude, innovation, talent and also their roles to develop countries. Many governments, especially in the economic crisis, have overcome their economic difficulties by following some principals and suitable policy besides benefiting from the women roles in generating jobs to efficiently circulating the economic wheels. Nowadays, in our society, Iran, women who composed half of the population are not home – bound members like earlier times but they have been educated and gained higher levels of academic degrees and knowledge in technical affaires. They also volunteer to participate in different fields and domains. Statistics showed that women in Iran have sought greater superiority in job producing than men. In the other side because the government has many investing limitations producing job; marketing is one of the most important solutions to the jobless women and their unemployment problem in Iran. Manuscript profile

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709 - Investigating the Factors Affecting the Success of Electronic Communication Management with Customers Considering the Mediator Effects of Customer Orientation
meghdad haji mohammad ali jahromi Maryam Noroozpoor Roodposhti

This research is aimed at modeling the effective factors on the success of electronic communication management with customers in the tose’e ta’avon bank. The present study is a descriptive-survey method in terms of applied purpose and in terms of data collec More

This research is aimed at modeling the effective factors on the success of electronic communication management with customers in the tose’e ta’avon bank. The present study is a descriptive-survey method in terms of applied purpose and in terms of data collection method. The statistical population of this study is the heads, deputies and employees with the history of branches of the Cooperative Development Bank in Tehran. Finally, 115 questionnaires were compiled. The research questionnaire consisted of 30 specialized questions with a 5-point Likert scale. The validity of the questionnaire has been confirmed by the experts in terms of content validity and the validity of the questionnaire has been done with the model of measurement, convergent validity and divergent validity. Also, Cronbach's alpha coefficient was 0.994 and Cronbach's alpha coefficient and the combined reliability of each dimension was greater than 0.7, which indicates the desirability of the questionnaire. To test the research hypotheses, Minimal Squares technique has been used. After analyzing the data, the results show that customer knowledge management, technology and internal marketing have an impact on customer orientation. On the other hand, customer knowledge management, internal marketing, technology, customer orientation and cost management have an impact on the success of electronic communication management with customers. Manuscript profile

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710 - Identifying antecedent and consequence of Market Orientation in the Dairy Industry (Case Study of Ramak Dairy Products Company)
hossein mokhtarpoor serajaldin mohebi bijan nahavandi

This study aims to Identify the antecedent and consequence of Market Orientation in Dairy industry (case study of Ramak Dairy Products Company) was conducted. In terms of purpose, it was applied and in terms of how to collect information, it was a mixed (qualitative-qua More

This study aims to Identify the antecedent and consequence of Market Orientation in Dairy industry (case study of Ramak Dairy Products Company) was conducted. In terms of purpose, it was applied and in terms of how to collect information, it was a mixed (qualitative-quantitative) research.The statistical population in the qualitative section included academic and organizational experts including Ramek specialists and in the quantitative section included all employees of Ramek Dairy Products Company. The sample size was estimated in the qualitative part with theoretical saturation (15 people using purposive sampling) and in the quantitative part based on Cochran's formula 291 people.Data collection tools were qualitative interview, interview and quantitative researcher questionnaire. Thematic analysis method was used to analyze the qualitative data.The validity of the questionnaire was confirmed in terms of form, content and structure. The reliability of the questionnaire through Cronbach's alpha for the whole questionnaire was 0.86. Confirmatory factor analysis was used to analyze the data. The results identified 19 components and 90 indicators that 11 components (internal factors) of market orientation antecedent including senior management emphasis, manager risk-taking, conflict, cross-sectoral communication, structure, market-based reward system, marketers' expertise, Citizenship behavior, marketing culture, marketing capability and innovation and the four components of external factors of market orientation predecessors included market turmoil, competition, technological dynamics and market intelligence. And 4 components including commitment, satisfaction, employee solidarity and performance were considered as the consequences of market orientation. A research model consisting of the effective antecedents and consequences of market orientation was presented . Manuscript profile

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711 - Designing a green marketing process model in the pharmaceutical industry
Bita Hadizadeh Moghadam Hassan Biabani Esmaeil Hasnpour

The purpose of this study was to design and explain the green marketing model of pharmaceutical Industry. This study, in terms of purpose, functional, in terms of approach, exploration, and in terms of data analysis, is mixed method (qualitative-quantitative). In the qu More

The purpose of this study was to design and explain the green marketing model of pharmaceutical Industry. This study, in terms of purpose, functional, in terms of approach, exploration, and in terms of data analysis, is mixed method (qualitative-quantitative). In the qualitative phase of the research and in order to design the model based on the data theory theory methodology, a group of experts including university professors, marketing consultants, and senior sales and marketing managers of pharmaceutical companies who were thoroughly involved in the sales and marketing of pharmaceutical companies and green marketing strategies, Were selected and interviewed in depth. During this phase, the snowball sampling method was used and the process continued until the theoretical saturation of the researcher was reached and a total of 11 interviews were conducted. In the quantitative phase, senior, middle and operational managers of pharmaceutical companies based in Tehran were considered as the statistical population and 210 of them were selected by simple random sampling. In the qualitative phase of the research, because of the fundamental data theory approach, the main tool for data collection was in-depth, unstructured interviews with experts. In the quantitative phase of the research, the main data collection tool was a closed questionnaire and a researcher made up of 51 items that were designed based on the conceptual model. In the quantitative phase of the research, SPSS and Listel soft wares were used to perform descriptive and inferential analyzes. Finally results led to the design of a green marketing model Manuscript profile

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712 - Designing the Sensory Impulses Model in Creating a Positive Brand Image (Case Study: Dairy Industry)
ABDOLKARIM TAZESH esmaeil hasanpour qorughchi VahidReza Mirabi

This study aims to design the causal model of sensory impulses in order to create a healthy, delicious, environmentally friendly (green) brand image in the dairy industry. It is a descriptive and practical research in which the quantitative data are collected based on t More

This study aims to design the causal model of sensory impulses in order to create a healthy, delicious, environmentally friendly (green) brand image in the dairy industry. It is a descriptive and practical research in which the quantitative data are collected based on time line. A questionnaire was used to assess consumer feedback and a semi-structured questionnaire and interview were used to measure expert feedback. The sample size of the consumer community was performed by non-probabilistic quota sampling and experts were selected by snowball sampling method. After identification of sensory impulse the structural equation method and PLS software were used to investigate the causal relationship between the variables. The results showed that the sense of smell and touch have a significant and positive effect on the positive image of the brand. Also, findings showed that the following impulses should be used to create a healthy and green brand image: soft packaging material, cool product temperature, product form neither thick nor thin, the packaging form neither unique nor repetitive, , the mild and pungent smell of the product, the smell of the product is a combination of feminine and masculine scents. And to create a delicious brand image: soft packaging material, cool product temperature, product form neither thick nor thin, the unique packaging form, sharp scent, the smell of the product is a combination of feminine and masculine scent . Of course, the low impact of the other sensory impulses should not be neglected Manuscript profile

Open Access Article

713 - peresenting an Appropriate Model for Effective Advertising in Companies with an Industrial Design Unit
sara saffari Hasan Sadeghi Naeini Ata Allah Abtahi Seyed Jamaleddin Tabibi Ali Akbar Farhangi

Nowadays, industrial design has allocated a special place to itself in the field of products marketing and development, both at national and international levels. Advertising can be a connection bridge between company and customers, the customers are fully identified an More

Nowadays, industrial design has allocated a special place to itself in the field of products marketing and development, both at national and international levels. Advertising can be a connection bridge between company and customers, the customers are fully identified and the messages of the company are effectively transmitted to them. The purpose of the present research is to present an effective advertising model for companies with an industrial design unit. Therefore, the present research is descriptive-analytical with the Inductive approach and the collection of required data was performed based on the library and document mining study, and also considering the comparative comparison of four domestic industrial design companies with four foreign industrial design companies. Based on this comparison, 82 effective advertising indicators were identified. Using content analysis method, their similar and different aspects were addressed and using MAXQDA software, the difference, similarity, evidences, and foundations of each one of these desired phenomena are explained, and 40 indices with the highest frequency that have not yet been used by Iranian industrial design companies were classified into four categories such as customer relationship, marketing, products and services, and announcements,and a model was designed based on them. Finally, some suggestions based on the research findings were presented.The result is that, for a dynamic and effective advertising, the Iranian industrial design companies require to employ the novel approaches which most of the superior companies utilize to compete and even to proceed in the market. To this end, some suggestions are offered. Manuscript profile

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714 - Presenting Content Marketing Model Based on Grounded Theory (Case Study: Fars Province Tourism Industry)
mahmood maarefi hooshang asadollah esmaeil hasanpour qorughchi

Content marketing is a strategic approach to marketing that focused on producing and disseminating valuable content. A business can be introduced to them at a low cost by sharing useful information about the products and the business services through this method, but ch More

Content marketing is a strategic approach to marketing that focused on producing and disseminating valuable content. A business can be introduced to them at a low cost by sharing useful information about the products and the business services through this method, but challenges such as lack of knowledge as well as a suitable content marketing model caused this method doesn't have its real place. In this article, an attempt has been made to provide a framework to review content marketing topics. A topic that few official sources have addressed so far. The main purpose of this article is to provide a reasonable and valid framework based on the Foundation's data theory for content marketing with the aim of studying the Fars tourism industry. At first, the necessary information about content marketing is obtained through interviews. After producing open, central and selective coding, the content marketing process pattern is presented. Then, in order to check the accuracy of the model obtained from the Foundation's data theory, the proposed model is examined by using the main criteria for evaluating the Foundation's data model, including: adaptation, comprehensibility, generalizability, control level, theory evaluation and research process evaluation. Based on the obtained results, the proposed model has been able to meet expectations in all criteria. According to the obtained results, the proposed model can also be extended to other manufacturing and service businesses. Manuscript profile

Open Access Article

715 - Development a dynamic model for analyzing and evaluating Startup scenarios in Iran
Farzad Haghighi-Rad Afshin Neshati

tartups are the engine of the economy and the development of these businesses has a major impact on economic growth. To transform a startup into a powerful business in the business environment, finding an investor is a vital step that can drive startup companies to grow More

tartups are the engine of the economy and the development of these businesses has a major impact on economic growth. To transform a startup into a powerful business in the business environment, finding an investor is a vital step that can drive startup companies to grow and expand. In this way one of the major challenges of the founders of the emerging business is to attract investors to invest in supporting new ideas. To achieve this, by identifying the key factors affecting the success of emerging businesses based on the results of previous research, and using simulation models, different policies and scenarios can be made before implementing in an environment Laboratory test and scenario where the results of its implementation are justified in terms of investment. In this paper, the generic model of system dynamics presented by Huang and Konk (Xiaojun Huang, Martin Kunc, 2012) is intended as the base model. By defining a new variable, market attractiveness, the model is developed and various scenarios that are followed by the founders of startups have been evaluated. The simulation results indicate that increasing the attractiveness of the market will lead to an increase in potential customers and the process of converting it to actual customers Manuscript profile

Open Access Article

716 - Identifying and Ranking Drivers of Integrated Marketing Communication, Based on the Combined approach of SWARA and gray ARAS
Saman Sheikhesmaeili Seyed Kamran Nourbakhsh Seyed Abbas Heydari

10.30495/imj.2021.686402

Integrated marketing communications contribute to the strengthening of overt and covert interactions in business with stakeholders and the development of value-added in relationships with customers by creating coherence, coordination, convergence and synergy in messages More

Integrated marketing communications contribute to the strengthening of overt and covert interactions in business with stakeholders and the development of value-added in relationships with customers by creating coherence, coordination, convergence and synergy in messages, media and communication tools. the main purpose of this study is to identify and rank the drivers of integrated marketing communication in the banking industry, which defines the nature of its services based on communication and interaction. The statistical sample of this research includes 14 experts and specialists in the field of financial services marketing and their selection process has been done judiciously. Methodologically, based on theoretical content analysis and fuzzy Delphi method, the stimuli affecting integrated marketing communications were identified and screened. Then, using the opinion of experts and SWARA method, the obtained criteria were re-evaluated and weighed. Finally, the Gray ARAS method was used to rank the options. Based on the research results, four main criteria include 1. Strategic Orientation (Strategy Orientation, Technology Orientation, Learning Orientation, Entrepreneurial Orientation), 2. Market Orientation (Customer Orientation, Competitor Orientation, Inter-functional Coordination, Market Intelligence, Marketing Capability), 3. Brand Orientation (Common vision of brand, Integrated Brand Identity, Common brand Positioning, Common Capability of brand) and 4. Environment Orientation (Politics, Economics, Sociological, Technology, Environment, Law) were identified. In the meantime, strategic Orientation have a higher weight and priority. Manuscript profile

Open Access Article

717 - Identifying the categories affecting the green marketing of organic products and examining the relationship between these categories using the strategy of fundamental conceptualization theory (the case of study: Cinere Company in Kohgiluyeh and Boyer-Ahmad Provinces)
omid mohammadi ali pirzad Sayed Najmuddin Mousavi

10.30495/imj.2022.1951730.1746

The aim of this study was to identify the categories affecting the green marketing of organic products and to investigate the relationship between these categories using the strategy of fundamental conceptualization theory; Since the scientific research conducted in thi More

The aim of this study was to identify the categories affecting the green marketing of organic products and to investigate the relationship between these categories using the strategy of fundamental conceptualization theory; Since the scientific research conducted in this field was either not feasible or had shortcomings, the decision was made to conduct research in this field. The methodology considered in this research is data-based method; The statistical population consists of 10 experts who were purposefully selected. Also in the second step and library studies, texts with the keywords environment, green management and green marketing were examined and first data analysis was performed using the data-based method. And the categories were identified and then using snowball sampling and surveys of 15 experts, in order to confirm the reliability and validity of the research and validation of the results, their opinions were used. Data analysis and category identification were performed in three stages of open, centralized and selective coding, based on which in response to the main question: "What are the categories affecting the green marketing of organic products?" The categories of the research included statistics and results including: 172 identifiers, 47 concepts, and 26 categories of research results. The 26 categories were identified during a completely two-way communication around the main category, namely green marketing of organic products Became. Manuscript profile

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718 - Recognizing and prioritising the effective factors on brand equity in the cosmetic products industries based on brand performance in cosmetic products
Abolghasem Gholamreza Tehrani Hooshang Asadollah Serajoddin Mohebbi Shahriar Azizi

10.30495/imj.2021.686410

The aim of this study was to identify and prioritize the factors affecting the special value of the brand by emphasizing the performance of the brand in the cosmetics market. The statistical population of the study was all customers of cosmetic products in Tehran in 139 More

The aim of this study was to identify and prioritize the factors affecting the special value of the brand by emphasizing the performance of the brand in the cosmetics market. The statistical population of the study was all customers of cosmetic products in Tehran in 1397, which were selected by random sampling cluster sampling method. The sample consisted of 550 customers from ten brands (Mibi Lynn, Erben Dicky, Cover Grill, EVon, Relon, E Tod, McLurray, Oriflame, Clinic), which accounted for about 80 percent of the market share. The research data were collected using questionnaires and secondary information and the research hypotheses were tested using structural equation modeling model and analysis of focal correlation and application of SPSS, LISREL, SAS, STATISTICA software at the brand level. The research findings showed that factors such as brand awareness, attitude, surplus price, brand expansion potential, innovation, distribution and access, advantage, advisory advertising and general perception affect brand equity by emphasizing brand performance. Based on brand awareness results and general perception, they have the greatest impact on brand equity in the cosmetics market. The results also showed that the most widely used product among the statistical community is eye, eyebrow, eyelashes and so on. Market share surveys based on the presence of at least one product from a brand in the customer portfolio also show that the three brands of Etude, Loril Group and Rollon have the largest market share, respectively. Manuscript profile

Open Access Article

719 - A Hybrid MCDM Model to Identify and Prioritize of Promotional Mix Tools in Plastic Industry
Ali Mohaghar Shahram Hashemnia Seyed Hojjat Bazazzadeh Roya Eghbal

Marketing is a process by which people exchange goods and meet their needs and demands. Marketing mix or 4p (product price, place, promotion) is a powerful tool that helps to advance marketing goals. The purpose of promotion is the activities by which the company gives More

Marketing is a process by which people exchange goods and meet their needs and demands. Marketing mix or 4p (product price, place, promotion) is a powerful tool that helps to advance marketing goals. The purpose of promotion is the activities by which the company gives costumer good information about its products and encourages him/her to purchase. So, by prioritization of the components of promotion mix (Advertisement, Sale promotion, Public relations, Personal selling, Direct marketing) compatible with any business, increase in the sale can be achieved. The purpose of this study is to help managers in plastic industry companies in order to identify and prioritize mix promotional tools to improve their sale. For this purpose, 22 effective promotional tools in the plastic industry were identified with the help of library research and experts ideas. 105 head managers with at least 5 years of experience were examined. To collect the data, the researchers used a questionnaire with Cronbach Alpha with the range of 65-83 for all the items and the Validity of questionnaire was confirmed by the experts. After identifying appropriate mix promotional tools by experts, they were prioritized by MADM methods (SAW, TOPSIS, ELECTRA, and LINMAP). As the results of mentioned methods were not the same, in order to reach a consensus, the researchers used mix methods called Copeland. The result of prioritizing by Copeland showed that TV advertisement, trade fairs (creating a special imagination in costumer’s mind by showing the product) and present sale of the product, have more priority relative to other tools. Based on the results, managers and marketers in the plastic industry will be able to identify the best mix promotional methods by the use of multi-attribute decision-making methods and so they can enhance their sale.     Manuscript profile

Open Access Article

720 - Combining Green Marketing and Industrial Clusters with Special Offer for Green Industrial Cluster to Exit from Environmental Crisis in Iran
Mehrdad Alipour Hossien Badieye Seyed Mehdi Monirie

One of the current issues of industrial investments in the world is the advent of various problems which the environmental catastrophe is one of the most common one triggering negative consequences and outcomes in the performance of industrial units' activities. Present More

One of the current issues of industrial investments in the world is the advent of various problems which the environmental catastrophe is one of the most common one triggering negative consequences and outcomes in the performance of industrial units' activities. Presenting the model of green industrial clusters, in this research, we immersed to survey the combination of green marketing with the industrial cluster to demonstrate techniques of overcoming the environmental crises of the country. Since qualitative approach seemed suitable for various questions and objectives of the research, we utilized it for selecting samples, collecting and analyzing data, reaching a conclusion and answering the research questions. The methods for collecting data were limited to discussions, documents, and interviews. Since the method of sampling was purposeful, saturation theory was utilized for defining the size of the sample. Experts from the ministry of industries, mines, and commerce, small industrial organization, and firms in industrial towns of Iran were interviewed. Therefore, the results demonstrated that all three factors, namely, green productivity, the technology of clean production, and green management, can provide a way to approach towards the green industrial cluster.   Manuscript profile

Open Access Article

721 - A Study of the Relationship between Change in Productivity indices and Change in Financial Variables among Accepted Companies in Tehran Stock Market
Farhad Shahvaise Peyman Akbari Mehrdad Ghanbari

Productivity is one of the most important objectives of organizations and institutes in the recent world. Increasing the productivity level can guarantee the stage development of the organization in the competitive market. Productivity as a prominent index determines ac More

Productivity is one of the most important objectives of organizations and institutes in the recent world. Increasing the productivity level can guarantee the stage development of the organization in the competitive market. Productivity as a prominent index determines accurately the efficiency of labor power, investment and other resources of an organization. It also shows a clear situation of the company in the future.  A company can achieve sustainable profits in the future if it does not ignore the productivity issue. The aim of this study is to determine if there is any significant relationship between Change in Productivity indices (labor and capital productivity) as independent variables and change in financial variables (profit of each portfolio, Book value of the portfolio, Market portfolio value) as dependent variables. To do so, 102 companies accepted in Tehran Stock Market were selected based on screening (systematic deletion) in a five-year period between 2004-2009. The required data were gathered from the basic financial statement, committee reports, and other available documents in Tehran Stock Market. Step by step regression and Pearson correlation were used to analyze the data. The results of the study revealed that there is a significant relationship between the variables.   Manuscript profile

Open Access Article

722 - Designing a strategic model for training and improving human resources with the aim of success in domestic and foreign markets
mohsen forghani arefeh davoodi amirreza alizadeh majd

The purpose of this study is to provide a model for success in domestic and foreign markets using training and improvement of human resources. Achieving the goals of the organization depends on the ability of employees to perform the assigned tasks and adapt to the chan More

The purpose of this study is to provide a model for success in domestic and foreign markets using training and improvement of human resources. Achieving the goals of the organization depends on the ability of employees to perform the assigned tasks and adapt to the changing environment. Implementation of training and improvement of human resources causes people to be able to effectively continue their activities in accordance with organizational and environmental changes and increase their efficiency. For this purpose, according to the literature review and analysis of the opinions of experts, experts and managers and the use of qualitative research method, exploratory type was used and semi-structured interview, content analysis, focus group and expert grouping were used. It is of qualitative type. First, qualitative data were obtained through semi-structured interviews as well as several articles. In Table 4, a total of 140 codes were extracted, which was obtained through 15 interviews. It was found that in the expert grouping session, it was grouped into 7 components and 3 dimensions by the experts. Manuscript profile

Open Access Article

723 - Evaluation of architectural principles in accordance with architectural creations adjacent to valuable buildings, in order to Promoting Urban Identity (Case Study: Traditional Markets of Kerman)
Najmeh Mehrabi reza ahmadian Iraj Etesam

In the present study, the principles of architecture in accordance with the architectural creations adjacent to valuable buildings were evaluated in order to promote urban identity in the traditional markets of Kerman. This research is cross-sectional in terms of explor More

In the present study, the principles of architecture in accordance with the architectural creations adjacent to valuable buildings were evaluated in order to promote urban identity in the traditional markets of Kerman. This research is cross-sectional in terms of exploratory-descriptive purpose, in terms of qualitative data type, in terms of field implementation, in terms of survey method and in terms of time. The statistical population of the study includes all managers and employees of Kerman Cultural Heritage Organization as well as tourists of valuable historical buildings in Kerman, especially traditional markets. In this study, a simple random sampling method was used to select a statistical sample. 65 samples were obtained for managers and employees of the Kerman Cultural Heritage Organization and 165 samples were obtained for tourists in traditional markets of Kerman and a total of 230 samples. Findings showed that at 95% confidence level of modern structural systems and facilities, creating spatial transparency, climatic characteristics and preserving the values of the region have a significant effect on architectural creations adjacent to valuable buildings in traditional markets of Kerman; But the combination of new technologies with indigenous forms does not have a significant effect on architectural creations adjacent to valuable buildings in the traditional markets of Kerman. Also, the principles of matching architecture and neighboring architecture have a significant effect on urban identity. Therefore, the results show that although the use of technology and implementation of all technical, engineering and logical criteria resulting from the achievements of experimental sciences in construction, has been done well in the architecture adjacent to valuable buildings in traditional Kerman markets, but the use of architectural creativity in a variety of geometries Respect and caution in how to deal with nature, full utilization of diverse climatic conditions, valuing indigenous culture have been forgotten. Manuscript profile

Open Access Article

724 - E-commerce model design in sports services marketing
mohammadhosin nafar shiva azadfada Ali Mohammad Safania elahe haidaryan

10.30495/kmsj.2023.1980880.1086

The purpose of this study was to design an e-commerce model in the marketing of sports services using data theory. The research method is qualitative and exploratory. Statistical population included university professors and experts. Degrees and academic backgrounds rel More

The purpose of this study was to design an e-commerce model in the marketing of sports services using data theory. The research method is qualitative and exploratory. Statistical population included university professors and experts. Degrees and academic backgrounds related to the subject, having management positions and executive experience in the field of e-commerce were among the criteria for selecting the top list of experts. The sampling method was non-probability sampling with purposeful selection with maximum diversity or heterogeneity. The sample size in this study was 17 persons based on theoretical saturation index. The interview instrument was open-ended and analyzed based on three stages of open coding, axial and selective coding. Based on the data analysis, 84 primary concepts, 20 main categories and 5 core concepts were identified. Then, five theoretical theories were proposed based on the paradigm model of the Foundation Data Theory for e-commerce modeling in sport service marketing. From these results it can be deduced that the design of the e-commerce model is not accomplished in the marketing of sporting services by chance but is a purposeful process that is rooted in many features and modes. Manuscript profile

Open Access Article

725 - A review of research published in the international journal of Islamic Marketing
Shahnaz Nayebzadeh fatemeh mohtagali

purpose: The present study was conducted with the aim of reviewing the research published in the field of Islamic marketing in one of the most popular international journals in this field with the concern of improving the insight of researchers interested in this issue. More

purpose: The present study was conducted with the aim of reviewing the research published in the field of Islamic marketing in one of the most popular international journals in this field with the concern of improving the insight of researchers interested in this issue. Method: This research, which is among the descriptive research, reviews the researches indexed in the International Journal of Islamic Marketing. Findings: The most important Iranian authors, frequently used keywords, and active countries in the publication of scientific research results in the form of review, experimental, and editorial articles, along with the journal's calls and the number of articles published during the thirteen years of this journal, were reviewed and presented. Conclusion: The review of the research published in this journal shows the increasing attention of marketing science thinkers to Islamic marketing issues and Muslim consumer behavior and the publication of practical research results in different subject areas facilitates the development path of Islamic marketing, and improves the insight of managers and decision-makers. Manuscript profile

Open Access Article

726 - The Scientometric of Social Media Marketing Position in International Islamic Research
Fatemeh Abolhasani targhi Seyyed Hassan Hataminasab Mohammad Soltanifar

Purpose: With the advent of the new research in the field of social media marketing (SMM) in recent years, this research was conducted with the purpose of examining the capabilities and functions of SMM in Islamic research and understanding the attitude and philosophy o More

Purpose: With the advent of the new research in the field of social media marketing (SMM) in recent years, this research was conducted with the purpose of examining the capabilities and functions of SMM in Islamic research and understanding the attitude and philosophy of that at the international level toward evaluating and measuring of quantitatively and qualitatively scientific texts and Providing a clear image of the approach and research trends in the field of SMM.Methodology: The main approach used in this scientometric analyze is based on content analysis technique. Therefore, the online content analysis has used to evaluate the co-citation and co-occurrence of 12153 articles in the Web of Science (WOS) database in between 1972 and 2022. Findings: Based on the obtained results, 68% of SMM research has been done in the last 50 years. Also, the finding showed that a very small (76 documents, less than 1%) of researches was either published in sources or conducted in Islamic countries. The contribution of Iranian researcher has been only one work.Conclusion: Due to the identified gap in research, it is necessary to support the issue of SMM in international research and develop the attempt of Iranian researchers in the international fields. On the other hand, the development and promotion of international scientific publishers with Islamic nature and it is emphasize that these publications pay more attention to SMM. Manuscript profile

Open Access Article

727 - Designing and Developing a Model of Halal Tourism Destination Love with a Sustainable Development Approach
Abas Fallah Nezhad Mohammad Ali Abdolvand Kambiz Heidarzadeh Hanzaee Mohsen Khounsiavash

Purpose: Today, branding for tourist destinations and attracting the attention and creating the love and interest of tourists for these destinations is considered a strategy for tourist destinations, which plays a vital role in the performance of destination management, More

Purpose: Today, branding for tourist destinations and attracting the attention and creating the love and interest of tourists for these destinations is considered a strategy for tourist destinations, which plays a vital role in the performance of destination management, to expand the tourism opportunities, to differentiate destinations from competitors, and finally, to achieve a competitive advantage. Therefore, establishing a strong emotional link between tourists and tourist destinations can be very effective in attracting more tourists, increasing income, and sustainable development as a result of tourism industry. Destination love is a phenomenon experienced by a group of satisfied visitors who later become loyal tourists, thereby reducing several costs. Since the importance of this construct has today increased as an emerging issue for academics and professionals, the purpose of this review article is to draw a clear and comprehensive picture of the phenomenon of destination love and also to present a model of Halal tourism destination love with a sustainable development approach.Methodology: In this research, meta-synthesis and thematic content analysis have been used for the comparative and bibliographic study of love literature in the field of tourism and hospitality with a systematic review approach.Findings: After studying 68 valid scientific articles in this field and examining their antecedents and consequences, it can be seen that destination satisfaction, destination experience, destination image, destination loyalty, revisiting intention, and word of mouth (WOM) are the most common variables, which describe the benefits of destination love for tourism destinations.Conclusion: This scientific review attempts to provide an interdisciplinary platform for research on destination love. It also provides this opportunity for academics, professionals, and managers active in the field of tourism and halal hospitality to study and get to know this construct and management concepts in this field in order to become aware of the required actions and trends to improve the destination love for the field of tourism and halal hospitality. Manuscript profile

Open Access Article

728 - Examining e-commerce opportunities in Metaverse
jebreil marzi alamdari mohammad hasan haddadi Ahad shahabadyan

The purpose of this research is to investigate the opportunities of electronic commerce in Metaverse. which is considered fundamental in terms of purpose. The method used in this research is a mixed exploratory research method with an emphasis on qualitative data. The s More

The purpose of this research is to investigate the opportunities of electronic commerce in Metaverse. which is considered fundamental in terms of purpose. The method used in this research is a mixed exploratory research method with an emphasis on qualitative data. The statistical population of the research includes domestic and foreign articles related to the opportunities of Metaverse in the field of e-commerce. The sampling method of the present research is of a targeted type and includes the selection of 50 articles with 62 codes and with the topic of examining the opportunities of Metaverse in the field of electronic commerce. According to the question and purpose of the research, the most appropriate research plan is metacombination. The condition of metacombination approach is the systematic review of literature in order to identify the factors related to the purpose of the research. In this research, in the steps of implementing this method, a systematic literature review was conducted by searching in reliable databases and journals and combining the research literature. The results of the research showed that Metaverse is an opportunity in the development of e-commerce. Manuscript profile

Open Access Article

729 - Examining the components of Islamic marketing based on the product dimension in electronic businesses from the customer's point of view
Alireza Kasraiyan Ahamd Rahchamani Mohammad Bagher Pournajafzadeh Ardakani

Islam is one of the world’s most prominent religions and its prohibitions and etiquette rules are well-defined. Regarding ethical behavior, teachings in business and their applications, Islamic marketing presents an aspect of Islamic business thinking that has bee More

Islam is one of the world’s most prominent religions and its prohibitions and etiquette rules are well-defined. Regarding ethical behavior, teachings in business and their applications, Islamic marketing presents an aspect of Islamic business thinking that has been neglected for a long time. Its purpose is to provide a framework for understanding the Ethical code of Islamic marketing and to provide practical perspectives for companies, their leaders, and their employees to unite under these codes. Purpose: This study aims to discover ethical code and describe the components of Islamic marketing based on the product dimension at the level of electronic buying and selling from the perspective of the customer. Methodology: This research is applied in terms of orientation, and mixed exploratory research in terms of method (research design). In order to confirm the findings of the study, the data was examined and evaluated, and 31 components gained using behavioral marketing software at the level of electronic enterprises were discovered and presented from the perspective of the customer. Discussion and conclusion: Several Opportunities exist in Islamic markets. They will not only adapt to the effects of technology and other factors affecting raw materials and manufacturing and supply processes for products manufactured for Islamic markets, but they will also direct and generate these effects, thereby setting themselves apart from other businesses. Manuscript profile

Open Access Article

730 - Creativity in Internal Marketing with Performance Improvement Approach (Case study: Water and Wastewater Company)
Ebrahim Yazdian Musa Ahmadi Mahmoud Noorayi

Purpose: The purpose of this research is to provide a conceptual model of creativity in domestic marketing with a performance improvement approach in the water and wastewater industry. Method: The method of analysis of this study was a Structural Interpretative Method More

Purpose: The purpose of this research is to provide a conceptual model of creativity in domestic marketing with a performance improvement approach in the water and wastewater industry. Method: The method of analysis of this study was a Structural Interpretative Method (ISM). Using this method, the analysis of the proposed model was performed. Findings: The results show that the variables of the comprehensive motivational system, the economic attitude towards the water industry, the comprehensive human capital system, the system of competence in appointments, prospects, and the formulation of strategy and process management in the hybrid region. Impact-dependency strength diagram An analytical method has been used to show that the variables in this area have a penetration power and a high degree of dependence. Ultimately, these dimensions are considered as key variables, or the key dimensions of internal marketing, and they have been particularly important for the implementation of internal marketing in the water and wastewater industry. Manuscript profile

Open Access Article

731 - Providing a Framework to Identify the Drivers Influencing the Future of Innovative Marketing in the Banking Industry with a Focus on Blockchain Technology
Majid Ahmadi Alireza Rousta Mohammad Hassan Maleki Farzad Asayesh

Objective: The purpose of the current research is to Providing a framework to identify the drivers influencing the future of innovative marketing in the banking industry with a focus on blockchain technology. Method: The current research is applied in terms of direction More

Objective: The purpose of the current research is to Providing a framework to identify the drivers influencing the future of innovative marketing in the banking industry with a focus on blockchain technology. Method: The current research is applied in terms of direction and has a mixed methodology due to the use of qualitative and quantitative methods together. The theoretical population of the research was experts in banking marketing and digital financial technologies, and the sampling method was done in a judgmental method. The sample size in this study was equal to 15 people. For data analysis, meta-synthesis, Binominal test and developed Copras were used. The tool of data collection in this research was the questionnaires of expert assessment and priority assessment of Copras. Results: 47 drivers were extracted from the meta-synthesis and these drivers were classified into nine cultural, legal, technological, structural and process, fintech, environmental, customer, security and awareness and information drivers. After the theoretical and statistical screening, 12 drivers were considered for prioritization with the Copras. The remaining drivers were evaluated using the Copras technique and three criteria of importance intensity, degree of certainty and expertise of experts. The results showed that the drivers of marketing researchers' interest in digital financial technologies and blockchain and the development of decentralized banking have the highest priority in terms of influencing the future of innovative marketing in the banking industry with a focus on blockchain technology.Conclusion: Marketing research and financial technology, especially interdisciplinary studies, adjustment and compatibility of marketing methods and strategies in various fields with blockchain technology, investment in fintechs and regulatory improvement and reforming some laws and systems such as reforming the fee and wallet systems, were among the most important practical proposals of the research. Manuscript profile

Open Access Article

732 - Conceptualizing University Entrepreneurial Marketing by quantitative approach
Mostafa Khazai Kohpar Mohamad javad Taghipourian Razie Alikhani Davood Kiakojori

Context: The ultimate business goal of higher education institutions should be the satisfaction of external customers (students, employers, the community, etc.) and internal customers (education and administrative staff) as a guarantee of the sustainability of an ever-c More

Context: The ultimate business goal of higher education institutions should be the satisfaction of external customers (students, employers, the community, etc.) and internal customers (education and administrative staff) as a guarantee of the sustainability of an ever-changing marketplace. Educational Services Marketing Approach Using marketing strategies at the academic institute level will lead to the identification of education consumers and satisfy the needs of these customers and will increase their market share in the future. Purpose: The purpose of this study was to identify the dimensions and indicators of university entrepreneurial marketing concept in Islamic Azad University of Iran. Method: The research method was qualitative. In order to collect data, in-depth interviews were conducted with 13 managers and heads of Islamic Azad University units. Results: The results of the interviews showed that the dimensions of university entrepreneurial marketing consist of 23 dimensions of "necessity", "facilitators", "academic infrastructure", "academic processes", "attitude towards university", "educational market recognition", "Benchmarking", "Customer orientation", "Quality of Service", "Innovation", "Risk Management", "Teacher Characteristics", "Opportunity orientation", "Networking", "Employee Competency", "Tuition", "Facilities", "Advertising", "Research Activities", "Conferences", "Online Services", "University Physical Evidence", "Access to University". Implication: Thus the reality is that the dimensions and characteristics of university entrepreneurial marketing are different from those of entrepreneurial marketing in other businesses, and higher education managers can benefit from the comprehensive results of this research to increase market share and create competitive advantage. Manuscript profile

Open Access Article

733 - Modeling the Effect of Organizational Environment and its Triple Dimensions on Organizational Innovation with the Role of Interagency Collaboration (Case Study: Sahar Hamadan Food Industries and Related Companies) Abstract
Morteza Moradi Rabeah Zandipak Shima Mirsafdari

Background: Today, organizations utilize collaborative strategies such as inter-organizational collaboration to gain innovation, competitive advantage and address external factors in the organization environment. Objective: The purpose of the present study is to investi More

Background: Today, organizations utilize collaborative strategies such as inter-organizational collaboration to gain innovation, competitive advantage and address external factors in the organization environment. Objective: The purpose of the present study is to investigate the role of inter-organizational collaboration in the relationship between organizational environment and organizational innovation. Methodology: The study is purposeful, applied, in terms of nature and method, is a descriptive-correlational survey. To test the hypotheses, a questionnaire consisting of 19 questions adjusted to the 5-point Likert scale was used. The statistical population of the study includes the staff of Sahar Hamadan food industry and its affiliated companies (Niousheh, Alvand Yaran Sahar and Shokoufeh Alvand) 210 persons. Sample size of 134 persons, based on Krejcie and Morgan table by relative stratified sampling, was calculated using Spss software, Cronbach's alpha coefficient and confirmatory factor analysis was used to evaluate construct validity using Lisrel software. The path analysis model was used to analyze the data and the Sobel test was used to analyze the mediator variable. Findings and Conclusion: The results showed that the organizational environment can have a positive and significant effect on inter-organizational cooperation and indirectly (through inter-organizational collaboration); inter-organizational cooperation has a positive and significant effect. Focuses on organizational innovation. To investigate the role of mediator variable, the Sabell test method was used, the results indicate that inter-organizational cooperation plays the role of mediator variable in relation between two other variables. Manuscript profile

Open Access Article

734 - The Role of Marketing Innovation and Creative Advertising in Customer Purchase intention of Digikala Company
Alireza Rousta

AbstractBackground and purpose: An important factor in strategic marketing and advertising situations is a correct understanding of how consumers make decisions. Customer buying intent is also part of consumers' cognitive behaviors that show the way a consumer is expect More

AbstractBackground and purpose: An important factor in strategic marketing and advertising situations is a correct understanding of how consumers make decisions. Customer buying intent is also part of consumers' cognitive behaviors that show the way a consumer is expected to buy a particular brand. The purpose of this study was to evaluate the role of marketing innovation and creative advertising in the intention of customers to buy in Digi Kala Company in Tehran.Method: The research method is applied in terms of purpose and descriptive correlation according to the data collection method. The statistical population of the study is all customers of Digi Kala Company. Using Cochran's formula, 384 people were selected as a sample and 400 questionnaires were distributed non-randomly through available sampling, thus a questionnaire was prepared and at the beginning, a question was asked whether you have ever made a purchase from Digi Kala Company or not? Those who answered positively completed the questionnaire through Porsline and 393 questionnaires were collected.The reliability of the questionnaire was evaluated by calculating Cronbach's alpha coefficient which was 0.818. The data were also measured by structural equation modeling and Smart PLS software.Findings: The results showed that creative marketing and creative advertising play a role in the intention to buy and the effect of brand awareness and trust on the intention to buy has been shown and the impact of privacy concerns on empathy is also expressed, and the online shopping experience has played a role in trust. Finally, the effect of the role of emotional value on brand awareness as well as the intention to express empathy on the intention to buy was not confirmed.Conclusion: From the customers' point of view, the most influential factor on the purchase intention is the trust variable with the statistic of 9.876 and the least effective factor on brand awareness is the emotional value variable with a statistic of 1.207. Manuscript profile

Open Access Article

735 - The Effect of the Rate of Sensing and Responding to the Technological Changes on Business Opportunity of Corporates
Saeid Mortazavi Alireza Amini

Purpose: This paper intended to study the relationships between the effects of the rate of sensing and responding to the technological changes on business opportunity of a corporates.  Methodology: A descriptive research was used to investigate the relationship bet More

Purpose: This paper intended to study the relationships between the effects of the rate of sensing and responding to the technological changes on business opportunity of a corporates.  Methodology: A descriptive research was used to investigate the relationship between variables under study. To collect data, a questionnaire (α= 0.821) was distributed among some 160 venders of products of SAMSUNG brand in Mashhad city. The structural equation modeling using maximum likelihood estimation was applied to test the hypotheses. Findings: The results revealed that marketing strategies of corporate and responding to technological changes had directly positive effect on business position of SAMSUNG Co. while marketing strategies plays a mediatory role on the relation between sensing to technological changes and SAMSUNG business position. Result: Sensing to technological changes and appropriate responding to it provides corporate’s  prosperity in their business.  Manuscript profile

Open Access Article

736 - Creation and empowerment of Islamic Azad University graduates in employment
R. Fani Khiavi A. Moallemi Khiavi

Background: Basically, the evolution of human societies is evaluated based on development of work and production. Modern societies inevitably need to trained, competent, professional and efficient people as most important dynamic facts due to overwhelming expansion of s More

Background: Basically, the evolution of human societies is evaluated based on development of work and production. Modern societies inevitably need to trained, competent, professional and efficient people as most important dynamic facts due to overwhelming expansion of social, economical and productive activities. Objective: The goal of the study was find out the employment situation and identifying of creativity level among graduated students of Islamic Azad University of Meshkin Shahr city which have not been studied yet. Method: The study population was Graduated students of Meshkin Shahr Islamic Azad university (700 = N). The sample size or n was determined 120 using Cochran statistics. Sampling was done using simple random sampling. A questionnaire was used to collect the field data. Data processing and calculation of this research was conducted using “Spss for win” software. Results: Results revealed that very limited numbers of subjects (6.21 percent) are employed full time, 7.14 percent are part-time employed, 48 percent of people remain unemployed, 7.12% are undergraduate students and 9.2 per cent people are engaged in military service. Conclusion: Employees’ job ability are affected by academic experiences such as collecting, organizing and analyzing of the data, familiarity by means of production and dissemination of knowledge, ability to plan and organize personal activities, or cultural understanding, usability of technology, utilization capacity of foreign language, a positive sense of discipline and a positive orientation towards the local ability to think, ability to communicate, problem solving ability, critical thinking ability and the ability of group work.     Manuscript profile

Open Access Article

737 - Conceptualization and Design of a Digital Content Marketing Model Using Structural Equation Approach
Kamran Feizi Hormoz Mehrani Hossein Vazifehdust Ehsan Sadeh

Conceptualization and Design of a Digital Content Marketing Model Using Structural Equation Approach Abstract Content marketing refers to the importance of valuable and relevant content in the marketing process. On the other hand, the growth and development of media More

Conceptualization and Design of a Digital Content Marketing Model Using Structural Equation Approach Abstract Content marketing refers to the importance of valuable and relevant content in the marketing process. On the other hand, the growth and development of media and digital tools and the growing trend of their use have doubled the importance of paying attention to digital marketing tools and caused the emergence of a new topic called digital content marketing. The research presented the fit of the digital content marketing model to the economic, social, political, and cultural conditions of Iran. This research is practical in terms of purpose, and the researcher has used a quantitative method. The sampling method was a simple random method, according to Cochran's formula. The sample included 384 users of Digikala's Instagram page, which initially defined hypotheses and collected the necessary information through a 5-point Likert questionnaire. To measure the results of the research, the method of measuring structural validity and the method of modeling structural equations were used to test the hypotheses of the research, and with the help of SmartPLS.3 software, factor analysis of the dimensions of the research was also performed. After conducting the necessary analysis, it was found that there is a significant relationship between the variables discovered in the digital content marketing model, and the existing assumptions were confirmed. This result shows that the obtained model can be used in digital content marketing. Manuscript profile

Open Access Article

738 - Factors Affecting the Promotion of Small Rural Food Industry Marketing in Tehran
Masoumeh Arfaee Seyed Mehdi Mirdamadi Seyed Jamal Farajollah Hosseini

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Open Access Article

739 - Studying Effect of Social Factors on Marketing Management among Livestock Product Industry from Managers and Experts Viewpoint
Masoumeh Arfaee Sara Rezaei

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Open Access Article

740 - Developing a model for Permission Marketing with an emphasis on Privacy: Service companies in the agriculture (sector of Guilan province)
Zahra Mohammadzadeh Emamverdikhan Alireza Farokhbakht Fumani Rahmatali Saberi Haghayegh

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Open Access Article

741 - Permission marketing and Privacy Concerns: A case study of online service customers of companies in the agricultural sector of Rasht city
Zahra Mohammadzadeh Emamverdikhan Alireza Farokhbakht Foumani Rahmat Ali Saberi Haghaegh

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Open Access Article

742 - Exploring the Factors on the Social Interaction and Market Development of Organic Agricultural Products: A Case Study of Curitiba Municipality
L. B. Pinheiro S. C. O. Pires E. M. Zanuncio M. A. Brugnera J. P. E. Zanuncio P. C. Takakura

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743 - Studying Social-Economic Factors on Marketing Fruit Packaging s from Viewpoint of Experts Tehran Municipality Fruit and Vegetable Market Organization
Azita Zand Mohammad Mohammadi Masoumeh Arfaee Mansour Hatami

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Open Access Article

744 - Impact of Capital Market Efficiency Based on the Theory of Limitation on the Total Return on Stock Rates
Morteza Hasanvand Akbar Bagheri Ali Asghar lotfi

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Open Access Article

745 - Identifying possible and superior marketing strategies of Arad Rastin Adib Dana Company and testing the effectiveness of superior strategies on its profitability based on the Quantitative Strategic Planning Matrix (QSPM) approach
Mohammad Hossein Aghaeipour Noei somayeh shokravi Reza Khoshsima

The purpose of this research is to identify possible and superior marketing strategies of Arad Rastin Adib Dana Company and to test the effect of superior strategies on its profitability based on the Quantitative Strategic Planning Matrix (QSPM) approach. For this purpo More

The purpose of this research is to identify possible and superior marketing strategies of Arad Rastin Adib Dana Company and to test the effect of superior strategies on its profitability based on the Quantitative Strategic Planning Matrix (QSPM) approach. For this purpose, the SWOT matrix of internal and external factors related to the process of formulating marketing strategies of Arad Rastin Adib Dana Company was prepared. Based on the obtained scores, it was determined that the strengths of this company have gained more total scores than the weaknesses. Also, the evaluation of the matrix of external factors showed that the total scores of the factors related to the opportunities of Arad Rastin Adib Dana Company were higher than the total scores of its threats. Finally, based on the matrix of internal and external factors, the superior marketing strategies of Arad Rastin Adib Dana company with an aggressive nature and the growth and development of sales activity for this company have been identified and based on Walker et al.'s model (2003) in the form of 4 types of market penetration strategies, Market development, product development and diversification were arranged and suggested. The results of the analysis of the QSPM approach confirmed and emphasized the use of internal capacities for internal development instead of the integration strategy (competitor purchase). In the second part of this research, the results of the hypothesis test also showed that the strategies resulting from the SWOT analysis and the QSPM approach have a significant effect on the profitability of Arad Rastin Adib Dana Company. Manuscript profile

Open Access Article

746 - Identifying the effect of marketing mix 4C's on customers satisfaction of life insurance (Case study: Pasargad insurance offices in Tehran)
Mohammad reza babaei Reza Mostakhtemi Sima Esmaili

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Open Access Article

747 - Analysis and investigate the component affecting the improvement of apple marketing in West Azerbaijan province
Kaziveh Chalabi soleiman rasouliazar Loghman Rashiedpour

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Open Access Article

748 - Explanation Green Consumer Willingness through Three Component Attitude Model during COVID-19 Pandemic
Maryam Ooshaksaraie Hamid Joudi Kolouzan

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Open Access Article

749 - The Effective Management and Professional Factors on Farmers Satisfaction of Agricultural Engineering Services Companies (With the Service Marketing Approach)
Mojtaba Ziaeemehr Fatemeh Panahi Shaghaeigh Kheiri

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Open Access Article

750 - Evaluating the Effects of the Audit Committee's Characteristics on Voluntarily Disclosure of Information in Tehran Agricultural Stock Exchange
Fatemeh Khodadad Hatkeposhti

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Open Access Article

751 - Exploring the Perspective of the Managers in Cairo Municipality Management of Fruit and Vegetable Organization concerning Organic Products Marketing
Hassen Noureddine Benfetta Bouayed Sarra A. Zaky

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Open Access Article

752 - Analysis of Iran's Potato Market until 2021
shahrouz KHORAMI majid hasani moghadam

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Open Access Article

753 - Identify the components of meaningful marketing hierarchy
Mahsan Hajirasouliha Bahram Kheiri Mandan Momeni

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Open Access Article

754 - Content analysis of food industries marketing by focus on new trends
Sara Rezaei

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Open Access Article

755 - The impact of internet marketing on the export development for Agricultural Products in Food Companies
Mitra Tavassoli Abdullah Naami

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Open Access Article

756 - Investigation Small Scale Coffee Producers' Market Choice Decision (Case study Debub Ari District, SNNPR, Ethiopia)
Yidnekachew Alemayehu Mebratu Alemu

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Open Access Article

757 - Marketing, organizational innovation in Landscape Sector of Municipality
Abdol-Rashed Na’Alah

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Open Access Article

758 - The Energy Market Nexus to Environment
Neha Shanmugasundaram

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Open Access Article

759 - Optimal location of fields and markets for fruits, vegetables, and agricultural products using the Analytical Hierarchy Process model
Mohamad Abaidalah

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Open Access Article

760 - Investigating the Sports Health Marketing Strategic Plan in the Handball Federation based on the SWOT Model
Mohammad Eskandari Nematullah Nemati Tahereh Bagherpour

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Open Access Article

761 - An Interpretative Structural Model of Market Orientation in Textile Industry
shiva savabieh Shahnaz Nayebzadeh Ramin Abghari Seyedhasan Hataminasab

10.30495/ijtnbm.2023.1975264.1018

Given the scarcity of quantitative and qualitative research in textile marketing management, the present study aimed to identify the significant global indicators in the last decade. To this end, an interpretative structural model was developed in the textile industry u More

Given the scarcity of quantitative and qualitative research in textile marketing management, the present study aimed to identify the significant global indicators in the last decade. To this end, an interpretative structural model was developed in the textile industry using a mixed-method study. In the first phase, more than 63 articles related to the subject of marketing in the field of the textile industry were selected and reviewed via conducting a systematic literature review. In the first phase, more than 63 articles related to the subject of marketing in the field of the textile industry were selected and reviewed via a systematic literature review. In the second phase, the Interpretive Structural Modeling (ISM) method was performed to identify the relationship among these indicators by evaluating them, obtaining interaction among trends and variables, and establishing the final model. The present model indicated that the factors affecting market orientation (i.e., the components of competitive performance variables, financial performance, organizational structure, dynamics among organizational units, comprehensive quality management, tendency to learn, tendency to entrepreneurship, strategic management of human resources, innovation ability, marketing ability, information and communication capability, competition structure, and business strategy) had high driving power and dependence. The results revealed that the performance of organizations in the market depends on the improvement of these components.  Manuscript profile

Open Access Article

762 - Providing a model for the performance of tourist hotels based on market orientation: the mediating role of strategic marketing plans (case study: Isfahan tourist hotels)
امیر گندمکار علی لوافان مریم اشتر

10.30495/qrm.2023.705351

AbstractIn the tourism industry, which has its own complexities, lack of planning cannot have a place; Because this industry is knowledge-based, scientific and program-oriented, and having a strategic plan in the marketing of this industry, especially hotel industry, sa More

AbstractIn the tourism industry, which has its own complexities, lack of planning cannot have a place; Because this industry is knowledge-based, scientific and program-oriented, and having a strategic plan in the marketing of this industry, especially hotel industry, satisfies the market demand. This research was conducted with the aim of "investigating the impact of market orientation on the financial performance of tourist hotels in Isfahan according to the mediating role of the meaningfulness of marketing plans and the novelty of marketing plans"; In terms of the method, it is a descriptive-survey of the correlation type with an applied nature and cross-sectional in terms of time. The statistical population of this research includes all the tourist hotels in Isfahan, which was selected as a statistical sample using the census method of 110 hotels. The measuring tool of the research was two standard questionnaires from reliable sources for the variables of market orientation, financial performance, meaningfulness and novelty of marketing programs, which was calculated to measure the validity of the questionnaires using the form and content method and to determine its reliability, Cronbach's alpha was calculated. Its value was estimated as 0.910. Data analysis was done using Spss26 and Amos24 software. The Kolmogorov-Smirnov test was used to check the normality of the data, and the structural equation method was used to test the hypotheses. The results of the research showed that in Isfahan tourist hotels, market orientation (customer orientation, competitor orientation, and functional integration) has an effect on hotel performance with the mediating role of strategic marketing plans. It was also determined by Baron and Kenny's method that the meaningfulness and novelty of marketing programs have an incomplete mediating role in the relationship between market orientation and hotel performance. Manuscript profile

Open Access Article

763 - Assessing Organizational Marketing and Promotional Strategies Case study the cable industry in Iran
محمدرضا نوری کامیار کاوش بابک حاجی کریمی

10.30495/qrm.2023.705352

AbstractThe purpose of this research is to evaluate the organizational marketing and promotion strategies in the wire and cable industry in Delphi. For this purpose, a total of 10 trade experts in the industry consisting of 8 people, the owner, CEO, board of directors, More

AbstractThe purpose of this research is to evaluate the organizational marketing and promotion strategies in the wire and cable industry in Delphi. For this purpose, a total of 10 trade experts in the industry consisting of 8 people, the owner, CEO, board of directors, deputy director, marketing and sales director, wire and cable manufacturers in Zanjan province and 2 university professors, held numerous meetings In the first stage of the Delphi method, their expert opinions on the topic of the research were collected in general. After analyzing the topics of the first session, the themes were compared with books and articles and marketing theories, and a questionnaire was finally prepared. In the second stage, using the questionnaire, experts' opinions were re-collected. Statistical tests, fuzzy hierarchy ranking, structural analysis with futuristic perspective, and factor analysis and structural model analysis of the structural equation model were used for data analysis. The findings of this study showed that in the wired and cable industry in Iran, marketing strategy and product diversification are the highest priority selection and personal marketing strategy, multimedia marketing and direct marketing have a significant effect on organizational marketing. According to the findings of this research, it is suggested that the marketing managers of the cable manufacturing and distribution industry, according to the environmental conditions, design and develop appropriate marketing strategies and, according to the chosen strategy, use the promotion appropriate to it. Manuscript profile

Open Access Article

764 - Identifying the consequences of implementing marketing excellence
جمال قادری نسب حسن اسماعیلپور منصوره علیقلی داریوش غلامزاده

10.30495/qrm.2023.705438

AbstractThe current research was conducted with the aim of identifying the consequences of implementing marketing excellence in the aviation industry. The research method was mixed and conducted in the qualitative phase based on the grounded theory method. The research More

AbstractThe current research was conducted with the aim of identifying the consequences of implementing marketing excellence in the aviation industry. The research method was mixed and conducted in the qualitative phase based on the grounded theory method. The research community in the qualitative phase consists of aviation industry experts. The tool for collecting information in the qualitative phase is in-depth interview and interview protocol. The sampling method in the qualitative stage is purposeful and the sampling continued until reaching theoretical saturation and finally 20 interviews were conducted to analyze the data in the qualitative stage of the theme analysis method including open, axial and selective coding with soft help. MAXqda software is used. The results of the qualitative phase of the research show that marketing excellence consists of value creation components, being a market driver, marketing efficiency, marketing learning, social responsibility and ethical marketing. Causal conditions affecting marketing excellence include marketing knowledge, marketing strategies, internal marketing, relational marketing, integrated marketing, and performance marketing. Interactions include marketing research, target market strategies, positioning and marketing mix, and marketing excellence outcomes including customer-based achievements and financial, social and environmental achievements. The background conditions include the organization's mission, the organization's marketing culture, the organization's structure and marketing infrastructure.e. Manuscript profile

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765 - Ranking the dimensions of the social security organization's medical tourism marketing model using multi-indicator decision-making methods
کیومرث سمعی بابک حاجی کریمی محمد مهدی مظفری

10.30495/qrm.2022.702929

AbstractToday, due to the increase in medical expenses in developed countries, theprovision of medical tourism services has increased greatly. And the medicaltourism industry is one of the prominent income-generating industries in theworld. This research has been done w More

AbstractToday, due to the increase in medical expenses in developed countries, theprovision of medical tourism services has increased greatly. And the medicaltourism industry is one of the prominent income-generating industries in theworld. This research has been done with the aim of ranking the dimensions of thesocial security organization's medical tourism marketing mode. The currentapplied research was carried out in the form of a descriptive survey in 2021. Anda tool with 8 main factors was made and with the opinion of 23 experts and withthe help of AHP method by Expert Choice 11 software, the prioritization of factorsaffecting medical tourism was determined. In the present study, 69.6% were menand 30.4% were women, and the average age of the participants was 52.10 ±3.21years. The results showed that the marketing mix factor is the highest priority andthe insurance factor is the lowest priority for medical tourism. The results of thepresent research to the guardians of the field of medical tourism based on theimportance and priority of the dimensions of the medical tourism marketing modeland taking effective measures in that field. It will increase the attraction of medicaltourists and ultimately increase foreign exchange earnings. Manuscript profile

Open Access Article

766 - The Urban Situation and Architecture of the Historical Market of Zanjan
Mohammad Bahramzadeh Seyed Ali Asghar Mir Fattah

As one of the largest markets in Iran and the most important socio-economic center of Zanjan province and in the shape of a beating heart in the old urban context, Zanjan market has played a privileged role in organizing the livelihood and religious affairs of the local More

As one of the largest markets in Iran and the most important socio-economic center of Zanjan province and in the shape of a beating heart in the old urban context, Zanjan market has played a privileged role in organizing the livelihood and religious affairs of the local people. Although the performance of this important part of the historical context has changed sometimes due to unavoidable social reasons and sometimes due to the imprudence of the planners of different urban eras and cultural and social transformations, but still apart from the significant number of urban dwellers, a large number of residents and villages around Zanjan have also benefited from its diverse and continuous services. The building mass and existing spaces, the existence of hierarchy and spatial structure, from the main streets to the public buildings in the vicinity of the streets, including mosques, baths, water reservoirs, houses and shopping centers (Timcheh), and the function of the market from the Qajar era to today are the characteristics of this valuable national work. Further, the effects of modern urban developments are well evident in the transformation of part of the functions of the old market. In this way, Zanjan market can be considered as one of the most alive and dynamic traditional markets in the world, which has preserved its vitality and life in interaction with contemporary urban developments and modernity. Manuscript profile

Open Access Article

767 - تجزیه و تحلیل حمل و نقل روبات ها با الگوریتم pso چند منظوره در بازار سرمایه مصنوعی
داود آشیانی سعید حسین سعادتی عبدالرضا صدیق منش

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Open Access Article

768 - investigating marketing knowledge and skills the contrastive study between managers, instructors and marketing students
amir rahimpour alireza roohbakhsh

Abstract This paper sets out to identify the knowledge and skills that marketing practitioners need to possess and use, to improve marketing management and firm performance. The present contrastive study tries to investigate marketing skills areas of knowledge of manage More

Abstract This paper sets out to identify the knowledge and skills that marketing practitioners need to possess and use, to improve marketing management and firm performance. The present contrastive study tries to investigate marketing skills areas of knowledge of managers, instructors and marketing students. Also it answers the following questions: what are the marketing skills and areas of knowledge? And what are the attitudes of above mentioned groups regarding these skills and areas of knowledge and whether there is difference between their attitudes? This study is descriptive and 276 including students, instructors and marketing managers were participated. A questionnaire was developed and the results indicated that these was a significant difference between three groups. Data collected by using ANOVA and Tukey's research questions and analyzed. This study extends previous research by incorporating the views of three stakeholder groups about a broad range of knowledge and skills. The findings indicate the essential skills are an ability and willingness to learn about product-markets, to solve marketing problems, to communicate with internal and external stakeholders, and to work in teams, plus the knowledge of a wide range of marketing subject areas needed to set these skills in context. Keywords: Knowledge areas in marketing, marketing Skills, Education, Marketing management Manuscript profile

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769 - The Effect of Advertising, Promotion and Interactive Marketing on Social Networks on Customer Response Through Brand Equity in Kanoon Farhangi Amoozesh
elaheh mohamadi mahid moradi

10.30495/educ.2023.1934724.2721

Utilizing the capacities of cyberspace and social networks is one of the topics that has taken a special place in marketing in recent years. The current study aims to investigate the impact of some marketing mixes on social media. This research is applied in terms of pu More

Utilizing the capacities of cyberspace and social networks is one of the topics that has taken a special place in marketing in recent years. The current study aims to investigate the impact of some marketing mixes on social media. This research is applied in terms of purpose and descriptive-correlation in terms of type and method. In terms of data collection, it was a survey and the data collection tool was a native standard questionnaire. The reliability of the questionnaire was calculated by Cronbach's alpha method and the composite reliability coefficient. Content validity with the help of professors and structural validity of the method of confirmatory factor loading with the help of the community are the target of the research of the users of the services of the Cultural Center of Education and Morgan table was used to determine the sample size. Finally, 405 completed questionnaires were analyzed. In this study, structural equation modeling and Smart PLS 3 software were used to test the hypotheses, reliability and validity of the questionnaire. The research findings show that advertising, promotions and interactive marketing of social networks have a positive effect on brand equity and customer response. Brand equity also affects customer response. The research findings confirm the mediating effect of brand equity. Manuscript profile

Open Access Article

770 - The picture of Iranian economic community in the historical travelogue prepared by Adam Olearius (Safavid era)
آسیه ذبیح نیا عمران

Adam Olearius (1599AD) is one of the most famous German tourists who resided as secretary and adviser of ambassador one year and a half in Iran. In his travelogue, he talked about various information and data the present paper tries to offer the implications of Iranian More

Adam Olearius (1599AD) is one of the most famous German tourists who resided as secretary and adviser of ambassador one year and a half in Iran. In his travelogue, he talked about various information and data the present paper tries to offer the implications of Iranian economy and markets from the view of Olearius travelogue. Safavid era is a boom era of Iranian markets. In Safavid era, the social and cultural functions of market were very important because market was not only for trade and commerce but as the most important city's highway, it places some of the important cultural and social urban elements such as Jameh mosque, religious schools, a Sufi monastery, public bath and etc. in itself and it was also connected with the administrative and governmental centers. Consequently, it was considered as the most important axis of relationship in the city's economic and social life. In Olearius travelogue, the most important and basic performance of markets is their economic performance considered as one of the important sources for recognition of the economic characteristics of Iranian community and the present paper tries to study the economic picture, market and income of the Iranian people in Safavid rea from the viewpoint of Olearius. Manuscript profile

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771 - A scrutiny analysis about the influence of Fotovatism and Malamatiya (or malamatism) on in fluctuations of the economy on neyshabur in 3 and 4 century
mohamadreza soghandi shahrbanoo delbari tahereh azimzadeh mahmood mahdavi

Abstract:Mamatiyya were a muslim mystic group active in 3 and 4 century and in the era of Sassanid rule who lived in Great Khorasan, neyshabur city. The malatiyya because of the belief bond with fotovatism.all of the Malamati values and practices attempt to earn Halal l More

Abstract:Mamatiyya were a muslim mystic group active in 3 and 4 century and in the era of Sassanid rule who lived in Great Khorasan, neyshabur city. The malatiyya because of the belief bond with fotovatism.all of the Malamati values and practices attempt to earn Halal livinghood solvent which leads to boost the economy versus other soffies isolating and other contemporary or before this period sects.Even if we consider Sufism as a form of Islamic mysticism which emphasizes introspection and spiritual closeness with God in which people avoid doing businesses or anything about economical prosperity 1we might declare that by the rise of malamatiyya in neyshabur suitable base for economical growth in Great Khorasan was provided so the main purpose of the dissertation is an analysis on Analyzing sufism and Fatian,s thought as a mystic group and the combination of these two beliefs in malamatia and the positive effects of them on economy during the time mentioned.more over the research methodology chosen is library research. Manuscript profile

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772 - Government and Market in the era of the Prophet of Islam
ruh allah nazari mostafa salimifar bahram fathi

Islam has a particular social, economic and cultural system which contains special rules and regulations for all aspects of individual and social life and it does not accept anything apart from that for the welfare of society.These systems are based on the vision and a More

Islam has a particular social, economic and cultural system which contains special rules and regulations for all aspects of individual and social life and it does not accept anything apart from that for the welfare of society.These systems are based on the vision and a particular values and their aim would be preparing the base for achieving human to worldly and otherworldly happiness.This paper aims to identify, evaluate and analyze the components and the main entities of the economic system which includes the government and the market. Analysis of features and functions of Islamic government and market in the era of the Prophet and his practical model have had an important place in the history of Islam and Muslims which have been less addressed.Prophet Mohammad was the first founder of Islamic state and one of the drastic measures of the Messenger of Allah in economic field was the establishment and remaking markets that was mostly in authority of Medina’s Jews. In point of view of the Prophet reforming the market system, consideration to the merchant’s issues and encountering with perpetrators decisively, giving attention to the investment community and deploying them with an efficient management in building lands and development of productions and also paying attention to original attempt and tolerating of difficulties can be useful in destroying poverty and inequality of society. In addition the Islamic state is naturally responsible for directing and monitoring the Market. Manuscript profile

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773 - Iran'sentryinto theglobal marketand its impact oncraftsinthe secondhalf of theQajar Period. Case Study:Qaenatprovince
omid spehri rad ali aramjo

With thewideentering ofIran to theglobal marketin the second halfof Qajars government (1264-1344 A.H), social and economic spheres of the country have been Changed.Craftsas wellastheeconomicfieldthiswas no exception.present article, also review the status of provincial More

With thewideentering ofIran to theglobal marketin the second halfof Qajars government (1264-1344 A.H), social and economic spheres of the country have been Changed.Craftsas wellastheeconomicfieldthiswas no exception.present article, also review the status of provincial crafts ofQaenat in the second half of Qajar rule and the influence of the large influx of this province on the global market,hasexamined.According to findingsof thisresearch, in thisperiod many of Qaenats crafts, mainly due to lack ofcompetitionwith Westerncheap goods, graduallydestroyed.However, theproduction and trade ofCarpetsdue tothe growinginterest inthe global market, hasconsiderablyincreased.Whilethis industryin terms ofquality,sufferedsignificant damage.Althoughithasreceived little attentioninstudies. Manuscript profile

Open Access Article

774 - The Evolution of International Political Economy
mohsen Jalilvand

  Mohsen Jalilvand       [1]     Abstract: International political economy is a term that combines the major disciplines of the humanities, including politics, economics, sociology, anthropology, philosophy, and compara More

  Mohsen Jalilvand       [1]     Abstract: International political economy is a term that combines the major disciplines of the humanities, including politics, economics, sociology, anthropology, philosophy, and comparative politics. The basic element of this dynamic and inherent knowledge is that it proceeds in a two-way interaction. Schools and theories are derived from these characteristics. In this article, we have tried to deal with the evolution of international political economy from the beginning of the twentieth century to the present and its impact on human society. [1] - Assistant Professor, International Relations, Department of Law, Hashtgerd Branch, Islamic Azad University, Alborz, Iran, mohsenjalilvand1351@gmail.com Manuscript profile

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775 - Research Process in the Political System, Social Forces and Capital Markets In the First Decade of the Victory of the Islamic Revolution
Amir reza Khatir Mojtaba Maghsoudi Saeedi Eslamibidgol

From the perspective of political sociology and the role of social forces, this article identifies and analyzes the components that hinder the development of capital markets in the first decade of the Islamic Revolution. Accordingly, the main question that arises is wha More

From the perspective of political sociology and the role of social forces, this article identifies and analyzes the components that hinder the development of capital markets in the first decade of the Islamic Revolution. Accordingly, the main question that arises is what was the relationship between the political system and the capital market in the first decade of the revolution? The research hypothesis is that "the political system in the first decade of the revolution, under the influence of active social forces, had an anti-capitalist nature and hindered the development of the capital market." In this research, using the historical approach and historical-analytical research process and using the library study, as well as interviews with the then stock exchange managers of the country, the development of the Iranian capital market and the relationship between the political system and it were investigated. Based on the data of this study, the results show that governments and the structure of active social forces in the first decade of the revolution have hindered the development of the capital market. Manuscript profile

Open Access Article

776 - Non-deterministic Optimal Pricing of VMs in Cloud Environments: An IGDT-based Method
Mona Naghdehforoushha Mehdi Dehghan Takht Fooladi Mohammad Hossein Rezvani Mohammad Mehdi Gilanian Sadeghi

10.22094/jcr.2022.1975425.1288

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Open Access Article

777 - Energy and Reserve Market Clearing to Consider Interruptible Loads
Toktam Nikfarjam Karim Afshar

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Open Access Article

778 - Advertising Keyword Suggestion Using Relevance-Based Language Models from Wikipedia Rich Articles
Amir H. Jadidinejad Fariborz Mahmoudi

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Open Access Article

779 - A Knowledge Management Approach to Discovering Influential Users in Social Media
Hosniyeh Safi Arian Mohammad Jafar Tarokh

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780 - "compilation the export strategies for the industrial clusters of dried fruits with an emphasis on raisin product"
Sohrab Rahmani Hassan Esmailpour Abdallah Naami

This research aims at determining the export strategies of production management, processing and madried fruits export clusters with a focus on raisin production. Thererketing of fore, a strategic factors analysis approach was used to identify the strengths, weaknesses, More

This research aims at determining the export strategies of production management, processing and madried fruits export clusters with a focus on raisin production. Thererketing of fore, a strategic factors analysis approach was used to identify the strengths, weaknesses, opportunities and threats of the raisin market in the manufacturing and processing sector in the form of a marketing mix. The data needed was collected by conducting interviews with 10 experts of the Ministry of Commerce, Chamber of Commerce, Ministry of Agriculture and Exporters of Raisins. The specialized questionnaires were completed by managers and experts of the companies producing and exporting raisins in Qazvin and Tehran. According to the results of the internal factors matrix, in the mix of processing, product, physical evidence and position, strengths overcome weaknesses, and the results of the external factors matrix indicated that opportunities overcome threats. The results obtained from the matrix approach to status quo analysis suggested the diversity and competitiveness of marketing mix strategies. Thus, quality promotion of derivative products, the periodic use of areas of grape cultivation and raisin processing are recommended for maintenance and improvement of the soil, the emphasis on farm productivity and the development of conversion and complementary industries in the major areas of grape cultivation... Manuscript profile

Open Access Article

781 - An investigation of the connection between innovation culture and market performance considering product innovation and marketing
somayeh safaei anaraki Mohamadreza Dalvi

Innovation is becoming a key component of policy making which is the motive of new economy and also converts the ideas and knowledge into products and services. The concept of innovation in marketing enables us to identify the customers’ demands along with the cha More

Innovation is becoming a key component of policy making which is the motive of new economy and also converts the ideas and knowledge into products and services. The concept of innovation in marketing enables us to identify the customers’ demands along with the changes of technology and meet their needs. In terms of data collection, this research is study of the relationship between innovation culture and market performance by considering prouduct innovation and marketingand a survey descriptive one of field type, and in terms of purpose, it is an applied one. In terms of the relationship between the variables, this research is a correlation one in which library studies and questionnaires are used for data collection. The research population consists of three levels of managers of Pegah dairy industries company of Isfahan and Bazargostar Pegah of district four. Sample size was determined by census. The professors’ opinions were asked to test the validity of the questionnaire. Reliability of the questionnaire was obtained as 93% by Cronbach’s alpha that suggests the high reliability and validity of the questionnaire. The performed studies were statistically analyzed by inferential methods and the hypotheses were tested by SPSS 22 software and all hypotheses have been confirmed. It is suggested for the companies to strengthen their performance through supporting creativities, innovations, and marketing innovation in forming the products and services, new processes, and new markets. Also, the thought “we are the best” should changed to the thought “we should always remain the best”. Manuscript profile

Open Access Article

782 - Ranking of environmental variables and social responsibility on the market value of companies based on FAHP Technique
Hadi Ashraf Talesh Gholam Reza Farsad Amanollahi Amir Reza Keyghobadi

AbstractThis study follows to explain a model for ranking companies in terms of environmental reporting and social responsibility on the market value of companies by fuzzy hierarchical analysis in Iran. In this regard, after receiving the opinions of experts, a conceptu More

AbstractThis study follows to explain a model for ranking companies in terms of environmental reporting and social responsibility on the market value of companies by fuzzy hierarchical analysis in Iran. In this regard, after receiving the opinions of experts, a conceptual model of research was developed. two criteria and each with 5 sub-criteria with 3 options were developed. The results show that the criteria of commitment to employees and commitment to social programs of the social responsibility variable are ranked 1 and 3, and this indicates that stakeholders in their analysis pay special attention to these two criteria and The issue of human resources and their promotion programs plays a prominent role in the results of the article.The criterion of environmental rules and regulations is ranked 2nd among environmental variables and the rest of the environmental criteria are ranked at low levels. The results of the study indicate that if the government is required to implement strict laws and regulations, companies are obliged to fulfill their environmental obligations and will take steps to produce environmentally friendly products and sustainable development. The placement of equipment pollution in the 5th rank also explains the calibration and improvement of machinery and equipment in the direction of minimum pollution. The low rankings of environmental variables indicate the high gap between the expectations of society and the current situation, Manuscript profile

Open Access Article

783 - The role of Environmental factors on Firms Resilience In the ICM
vahid jafari asgar pakmaram Heydar Mohammadzadeh Salteh

Resilience is defined as the system's capacity to absorb disturbances while maintaining structure and performance. The present study provides a model for corporate resilience by predicting causal relationships between executive management vision structures, accounting e More

Resilience is defined as the system's capacity to absorb disturbances while maintaining structure and performance. The present study provides a model for corporate resilience by predicting causal relationships between executive management vision structures, accounting experience, administrative culture and corporate affairs, public performance, and corporate resilience. The statistical population of this study was managers and financial experts of the surveyed companies and the standard questionnaire was used to collect data. After performing the reliability and validity tests of the sample data, the relevant analyzes were performed based on the structural modeling approach. The results show that accounting experience, administrative culture and corporate affairs, and long-term executive vision have a significant effect on forecasting financial resilience. But the performance of the general public does not have a significant effect on the forecast of financial resilience. In general, these structures can be considered as a growing factor in the resilience of companies. Therefore, managers, actual, potential investors, and other stakeholders are advised to pay more attention to the discussion of environmental structures and to include them in their decision-making models. Because environmental structures can be the basis for their investment decisions. Manuscript profile

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784 - Investigating The Effect Of Supply Chain Methods And Quality Management On The Performance Of Pegah Isfahan Pasteurized Milk Company
Mahdi Aghajani Abedi hosein panahian

The purpose of this study was to investigate the effect of supply chain and quality management practices on the performance of Pegah Isfahan Pasteurized Milk Company. This research is a descriptive survey in terms of applied purpose and method. The statistical populatio More

The purpose of this study was to investigate the effect of supply chain and quality management practices on the performance of Pegah Isfahan Pasteurized Milk Company. This research is a descriptive survey in terms of applied purpose and method. The statistical population of the study included all employees of Pegah Isfahan Pasteurized Milk Company, 112, according to the Cochran's formula, the required number of samples was estimated at 87 people. Simple random sampling method was used for sampling. The data collection tool is a questionnaire that was localized by the researcher and included 15 questions. The face validity was confirmed by a number of respondents and its content validity was confirmed by a group of experts. Cronbach's alpha coefficient was used to measure reliability and reliability using SPSS software, which was calculated to be more than 0.7. The results of the research using structural equation modeling and SmartPLS software show that supply chain methods and quality management have a positive effect on the performance of Pegah Isfahan Pasteurized Milk Company. Sharing supply chain information has a positive effect on quality management and supplier-specific investment. Quality management has a positive effect on market share performance and innovation performance. Supplier-specific investment has a positive effect on market share performance and innovation performance. Manuscript profile

Open Access Article

785 - Survey and ranking of barriers and limitations of green marketing in the use of herbal medicines
hossein norouzi Gholamreza Jandaghi Mahdieh Nahidi

Green marketing is one of the key issues being implemented around the world in the last decade, especially in developed countries. Whereas, this type of marketing in developing countries, faces obstacles. Herbal medicines are not exception to this rule and the medicine' More

Green marketing is one of the key issues being implemented around the world in the last decade, especially in developed countries. Whereas, this type of marketing in developing countries, faces obstacles. Herbal medicines are not exception to this rule and the medicine's marketing is one of the troubles of marketers. Thus the purpose of this research is to study and classify the barriers and impediments of green marketing on the usage of herbal medicine. The people in the study has composed from the doctors of traditional medicine, grocery and experts in herbal medicine in Qom province. 66 questions were reviewed with expert teachers in the fields of cultivation, production and marketing of medicinal plants, Finally by using Cronbach alpha coefficient (upper than0/9) and T-test and Friedman ranking in SPSS software, we found that organizational barriers are more important than social and governmental barriers. Along the organization aspects, producer's motivation has the highest rank, after that the high production cost and the lack of specialists is the second and third for many and similar competitors, and the lack of equipment is the forth. Manuscript profile

Open Access Article

786 - Indigenous model of market orientation (MO) for Iranian knowledge-based companies
Kazem Mohammaddoost Hamid Reza Saeedniya Ahmad Rahchamani

The purpose of this research is to discover and introduce an indigenous model and a specific market orientation approach for Iranian knowledge-based companies during a qualitative research and hypotheses test and model fitness by conducting a quantitative research.The p More

The purpose of this research is to discover and introduce an indigenous model and a specific market orientation approach for Iranian knowledge-based companies during a qualitative research and hypotheses test and model fitness by conducting a quantitative research.The present study is a mixed research method and includes both qualitative and quantitative approaches. In the qualitative part of the research, while studying the documents, reviewing the theoretical literature, conducting library studies and interviewing experts and owners of knowledge-based companies in Iran, the capabilities of MAXQDA 2020 software were used to encode the interviews and then with using grounded theory (GT) is designed and presented special model Market orientation for such companies. In quantitative part, the capability of SPSS software to analyze descriptive statistics and SmartPLS3 software to analyze inferential data has been used for test research hypotheses, determine the validity and fitness of the conceptual model. The substantive, theoretical and core codes of these interviews have been extracted in an open, axial and selective coding process. Since all research studies are based on a theoretical framework, conceptual model or mind map that explains the research variables and possible causal relationships between them, the present study uses a pragmatic theoretical lens and a pluralistic approach to show that has been a positive and significant interactive link between the structure of market orientation and the structures of market turbulence, technological turbulence and the competition intensity as a antecedents of market orientation and also with business performance as a consequence of market orientation. Manuscript profile

Open Access Article

787 - Brain response to taste in faced brands of nutrition products
mona danehvash mahdi fadaei danial saer samiei

Nowadays, a large amount of the budget paid by manufacturers is spent on product advertising. Recently, researchers have come up with solutions that allow manufacturers to directly analyze consumers' reactions to their products by analyzing brain signals. This technique More

Nowadays, a large amount of the budget paid by manufacturers is spent on product advertising. Recently, researchers have come up with solutions that allow manufacturers to directly analyze consumers' reactions to their products by analyzing brain signals. This technique is called "neuromarketing". The purpose of the present study was to compare the brain response of consumers to breakfast chocolate in the face of taste and brand. In this study through electroencephalographic equipment in 14 brain regions at the time of tasting breakfast chocolate by 35 subjects in three stages without brand awareness, brand awareness and false brands with correct brands and in each stage there were three brands. Sampling was performed on all frequency bands. The results showed that there was a significant difference between brain activity in regions AF3 and AF4 while tasting chocolate without brand awareness and tasting chocolate with brand awareness. As a result, both taste and brand influence brain activity, but the brand influence was much greater than where the taste of the two brands shifted, leading to erroneous beliefs by the subject. Manuscript profile

Open Access Article

788 - A framework for identifying the factors affecting the promotion of the Iranian capital market
Mohammadreza Hasanzade Mohammadhasan Maleki Hosein Jahangirnia Reza Gholami Jamkarani

In today's world, economic organizations and institutions face severe damage and shocks. Many experts emphasize the need to maintain the current structure and status of these institutions in the face of shocks, while the promotion focuses on the growth of markets and ec More

In today's world, economic organizations and institutions face severe damage and shocks. Many experts emphasize the need to maintain the current structure and status of these institutions in the face of shocks, while the promotion focuses on the growth of markets and economic institutions in such circumstances. The purpose of this study is to identify and prioritize the factors affecting the promotion of the Iranian capital market. The present study is exploratory in terms of purpose and is a mixed research in terms of methodology. Content analysis method was used to extract the factors affecting the capital market promotion and the best-worst fuzzy technique to rank these factors. The sample size was 15 capital market experts who were selected using judgmental sampling method. Using interview tools and theme analysis techniques, 17 conceptual categories in the form of 6 themes were extracted. These factors were then screened using the Binominal test. At this stage, 6 factors were evaluated as weak by experts and eliminated. Then, the best-worst fuzzy technique was used to rank the final factors. According to the weight of factors, organizational structure, rational selection, learning from mistakes and basic asymmetry had the highest priority. Manuscript profile

Open Access Article

789 - Tail risk on stock market: The role of market sentiment
Azad Asadi mohsen Hashemi Gohar Roya Darabi Shadi Shahverdiani

One of the determinants of companies' stock returns is knowing the level of risk of companies. Existing risks play an important role in investors' financial decisions in terms of influencing market sentiments by influencing the company's profitability and returns. The i More

One of the determinants of companies' stock returns is knowing the level of risk of companies. Existing risks play an important role in investors' financial decisions in terms of influencing market sentiments by influencing the company's profitability and returns. The importance of this research is that it shows students, professors, investors, company managers and capital market legislators what is the role of the factor of investors' emotional tendency in stock valuation.This study examines co-morbid risk variables when we use multiple regression to predict the risk return of severe events that change over time at different points in the stock return distribution. We find evidence that there is a strong predictive power in the lower echelons to predict a maximum of one year horizons. Our research results show that in higher quantities there is no relationship between comet risk and stock market surplus returns. In general, the evidence obtained explains the mere large, unusually large stocks observed during periods of sharp stock price falls that are pessimistic market sentiment. Manuscript profile

Open Access Article

790 - Providing an electronic marketing model of digital banking in Iran and evaluating the validity of the model with mixed method approach
Faranak Afshinmehr Hamidreza Saeednia Zahra Alipour Darvish Mansoureh Aligholi

The aim of the current research is to providig the electronic marketing model in digital banking and validate the model, which was implemented with a qualitative-quantitative mixed exploratory method. The goal is developmental in the qualitative part and practical in th More

The aim of the current research is to providig the electronic marketing model in digital banking and validate the model, which was implemented with a qualitative-quantitative mixed exploratory method. The goal is developmental in the qualitative part and practical in the quantitative part. In the qualitative section, after reviewing previous studies, semi-structured interviews were conducted with experts in the banking and marketing industry until reaching the theoretical saturation stage in the number of 12 interviews. The statistical population of this section was selected by purposeful Using the grounded theory method, the interviews were coded and categorized, as a result of which 264 open codes, 32 central codes, and 10 selective codes were obtained, and finally, the conceptual model of the research was proposed; Therefore, the researcher-made questionnaire based on the proposed model including 32 questions was given to 384 bank customers who were selected by a multi-stage cluster sampling method.Data analysis was done with SPSS and Lisrel software, using structural equation modeling technique. Based on the results, the reliability and validity of the questionnaire were confirmed. The findings showed that there is a significant relationship between the causal category, the bases, the central category, strategies and consequences with each other and with the components. Manuscript profile

Open Access Article

791 - Agile marketing Systemability Statistic Model
Mahdi Abedini Samad Aali Morteza Honarmand Azimi Mojtaba Maleki

The purpose of this research was to design the concept of corporate systematization in the implementation and implementation of agile marketing skills in small and medium-sized companies in order to capture emerging commercial markets. This research has a fundamental an More

The purpose of this research was to design the concept of corporate systematization in the implementation and implementation of agile marketing skills in small and medium-sized companies in order to capture emerging commercial markets. This research has a fundamental and mixed approach. Qualitative findings have been analyzed with thematic analysis process and quantitative findings with confirmatory factor analysis. Qualitative data collection was done with field observations and 17 semi-structured interviews. Quantitative data was also collected with a questionnaire. The statistical population of the quantitative part included those small and medium-sized industrial enterprises active in East Azarbaijan province, which until the time of data collection for the present research, have implemented and implemented agile marketing approaches at different levels or are in the transition phase from Traditional approaches and transition to new marketing technologies, especially agile marketing. Sampling was carried out non-randomly and by chain method in the number of 258 companies. Finally, the agile marketing systematization model was extracted from the theme analysis of 1221 open codes without repetition, which are divided into 51 basic themes, 13 organizing themes and 2 overarching themes. In the following, the mentioned model was subjected to statistical test and validation with the confirmatory factor analysis approach. Manuscript profile

Open Access Article

792 - Social Media and Communicative Marketing Strategies in Modern Banking
Majid Heidari Ali Delavar Seyyed Abdollah Sadjadi Ali Akbar Farhangi Kamran Mohamadkhani

In modern banking, banks and financial institutes can be professional users of social media to conduct marketing, provide customer services and information since using social media is a crucial factor to success for banks. On the other hand, this research has been dedic More

In modern banking, banks and financial institutes can be professional users of social media to conduct marketing, provide customer services and information since using social media is a crucial factor to success for banks. On the other hand, this research has been dedicated to the role of media in communicative marketing strategies with the focus on factors effective on social media in those strategies. This research is a survey-descriptive research and methodology is a correlative one. To gather information from professionals, professors and experts of banking, questionnaires were filled by 210 top and middle managers of Bank Tejarat. Significance level of all variables was approved by Kolmogorov- Smirnov test and by using Spearman correlation test, hypotheses of research were verified. The findings of the research revealed that all variables of the research have accepted significant level and the mean rankings of variables show significant difference. Increasing legislative barriers, customer acceptance and social culture determine applying the social media. The four variables of the research have significant difference and they don’t have the same rankings. Rankings are: Customer acceptance (2.93), Infrastructure (2.90), Social culture (2.53) and legislative barriers (1.64). Also the mean of variables according to age and gender, unlike education, shows significant difference. Manuscript profile

Open Access Article

793 - Identifying and Prioritizing the Factors Affecting Dynamic Marketing Capacity with Hierarchical Approach
Mahmod Mohammadian Sara Eftekhar Pour

Marketing capabilities are integrated and coherent processes designed to apply collective skills, knowledge and resources of the company, which identify the needs of the market and improve the value of the company's goods and services. The company, with the help of thes More

Marketing capabilities are integrated and coherent processes designed to apply collective skills, knowledge and resources of the company, which identify the needs of the market and improve the value of the company's goods and services. The company, with the help of these capabilities, is able to adapt itself to changing market conditions. And use market opportunities to deal with competitive threats. The purpose of this research is to identify and prioritize the factors influencing dynamic marketing capability. For this purpose, a sample of 384 managers and experts of Iran Insurance Company is selected using randomly classified sampling. The method used in this research to prioritize criteria is the AHP hierarchical analysis method. Research findings show that components, feelings and perceptions, learning, re-configuring, synchronization and integration have a dynamic effect on dynamic ability, and the criterion of sensation and perception with relative weight of 0.362 is the most influential element in dynamic ability and the component of learning with relative weight 0.227 is in the next priority. Also, the reconfiguration element with a relative weight of 0.218 in the third priority is an integral element with a relative weight of 0.117 in the fourth priority and an element of coordination with a weight of 0.076 in priority fifth. Manuscript profile

Open Access Article

794 - Exploring the Impact of Knowledge Management and Market Orientation on Firm Performance (in Small Enterprises of Mazandaran Province)
Kayhan Tajeddini Ali Reza Ma'toufi

The main objective of the organizations is performance improvement and achieving a level of excellence in order to survive, develop, make profit, and meet the needs of society. Therefore, the affective factors play a very important role. Among these effective factors on More

The main objective of the organizations is performance improvement and achieving a level of excellence in order to survive, develop, make profit, and meet the needs of society. Therefore, the affective factors play a very important role. Among these effective factors on performance improvement are the two variables of knowledge management and market orientation. Knowledge management is introduced as an approach based on which the organization identifies, create, achieve, and use knowledge for improving and promotion of efficiency in the organization, and market orientation is the organization ability for predicting, reacting, and capitalizing the environmental changes. This is the reason behind the current study researches the effects of two key concepts of market orientation and knowledge management on the institutions’ performance. The two field and library-based research methods were used for data collection. Library-based method was used for developing theoretical framework of the study and related literature. A questionnaire was used for obtaining data from the statistical population. The statistical population of the study included small institutions in Mazandaran Province, and non-probability sampling method was used for choosing the samples. The reliability of the questionnaire was approved with high confidence levels by alpha-Cronbach method. Finally the data were analyzed using AMOS, and SPSS software and through Pearson test and designing structural equation modeling. The results indicate that the main hypothesis of the study is approved. Manuscript profile

Open Access Article

795 - Application of the Theory of Planned Behavior to examine consumer’s green purchase intention
Hessam ZandHessami Shima Parvinchi

Environmentalism dates back to the 1960s and early 1970s with increasing concern about the impacts of consumption and production patterns on the environment considering the health effects and the impact of economic and population growth. During the last decades, due to More

Environmentalism dates back to the 1960s and early 1970s with increasing concern about the impacts of consumption and production patterns on the environment considering the health effects and the impact of economic and population growth. During the last decades, due to consumer demand, an increase of demand for the green brands has occurred. Thus green marketing as a multidimensional strategic and tactical process has emerged. This study seeks to understand consumers’ green purchase intention and behavior based on the Theory of Planned Behavior (TPB).The sample was randomly selected from consumers who live in Qazvin. A total of 428 questionnaires were completed and used for data analysis. Data analysis, using Lisrel software, indicated that attitude toward environmental issues is the most influential predictor among other variables. Also, according to the findings we can see that subjective norms and attitude toward behavior affect green purchase intention and accordingly intention positively influence green buying behavior. Manuscript profile

Open Access Article

796 - Identifying and Priority the Indexes of Job-fitness and labor in recruiting specialized human resource
Mirza Hassan Hosseini Zeinolabedin Rahmani Fataneh Habibi

Human Resource Supply is considered as one of the principal tasks of management, and the other managerial tasks (such as planning, organization, etc.) in practice realize just when the right and skilled human resource exist to implement them. The Appropriate selection o More

Human Resource Supply is considered as one of the principal tasks of management, and the other managerial tasks (such as planning, organization, etc.) in practice realize just when the right and skilled human resource exist to implement them. The Appropriate selection of staff is of utmost importance, because the selection of inappropriate personnel, i.e. the people do not have adequate skills and eligibilities or leave the organization after a while, imposes heavy costs to the organization. Selecting and recruiting the staff is a multi-criteria decision-making issue, which encompasses numerous indices. The present research is an attempt to identify and prioritize those indices. The research statistic sample includes high-ranking executive managers, managers in human resource department, the academic faculty members and educational managers in private sectors, offices and departments in Qazvin province. This research is an applied-descriptive type in which the relationship between the indices and the factors affecting the job-fitness have been investigated using mathematical multi-criteria decision-making methods and Group Analytical Hierarchy Process (GAHP) technique, as well as the calculation and pair comparison approach. The Hierarchy Process analysis indicates that these two factors have different effects in public and private sectors. Hence, if these factors are controlled at the time of recruitment, the job fitness can be maximized. Manuscript profile

Open Access Article

797 - Analysis of the structure of insurance market regulation in Iran and its management strategies
Mehrnoush Kayyal Mahmoud Bagheri Mohammad hossein zarei Mohammad Hashemi

Insurance is a kind of service and, like all other goods and services, it has a marketplace, Although the insurance market has three pillars of buyer, seller, regulator due to its specific characteristics .regulation is usd to identify where the market fails, And superv More

Insurance is a kind of service and, like all other goods and services, it has a marketplace, Although the insurance market has three pillars of buyer, seller, regulator due to its specific characteristics .regulation is usd to identify where the market fails, And supervision is used to control the failures caused by the above. Therefore, each state, according to its conditions and facilities, uses methods and tools for regulating and monitoring the insurance market. In Iran, after the privatization of the insurance market, control and control methods are used to regulate and supervise the insurance market. In this regard, efficient and effective supervision of the insurance industry along with expanding competition in order to prevent distortions that could seriously hit the industry is one of the main challenges of the country's insurance industry. Therefore, in this paper, we use an analytical-descriptive method to find the answer to the question of what is the structure of regulation and supervision in Iran. And what methods and tools does the government use? An examination of the structure, methodology and tools of regulation and supervision in the Iranian insurance market can reveal one of the important reasons for the lack of profitability and the lack of progress in the insurance industry in comparison with other markets of advanced countries. Manuscript profile

Open Access Article

798 - Dynamic Algorithm Design for Data Mining and Accurate Prediction of Customer Response
Mehdi Zakipour Sina Nematizadeh MohamdAli Afsharkezemi

The problem of identifying and anticipating potential customers to be addressed at direct marketing programs has been considered as one of the popular and most important marketers' issue. Marketers who use these approaches are threatened by the severe reaction of those More

The problem of identifying and anticipating potential customers to be addressed at direct marketing programs has been considered as one of the popular and most important marketers' issue. Marketers who use these approaches are threatened by the severe reaction of those consumers who consider the direct marketing as an attack to their private lives, so it may even be possible to boycott companies that use these methods. Neural networks are known as a powerful tool for prediction, but as previously mentioned, as with other prediction algorithms, they tend to deviate toward imbalanced data. In this research, in order to enhance the ability to identify and predict potential customers by multilayer perceptron networks, using Random under-over sampling methods, which has been used frequently in other articles, we attempted cluster customers and create different combinations of them, and then from the observed results, we finally introduced an innovative and highly efficient method for identifying and rating potential customers. The results indicate that, in addition to the undeniable power of multilayer neural networks in the field of identification and prediction, imbalanced data has greatly damaged the results. In this regard, creating an optimal combination of customer data and implementing the innovative algorithm of the present study significantly improves the results and the performance of artificial neural networks has yielded a reliable consequences. Manuscript profile

Open Access Article

799 - Analysis of Internal Marketing Criteria's Effect on Knowledge Management Implementation, Emphasis on Knowledge Creation (Case Study: IPCO)
Abdolreza Miri SeyedMorteza Sadat Eshkevar

In the presenter a of technology, organizations with the creation of new knowledge will have a greater chance for survival. The reorganizations should greater use the knowledge in the organization, knowledge gained from experience of other organizations and knowledge pr More

In the presenter a of technology, organizations with the creation of new knowledge will have a greater chance for survival. The reorganizations should greater use the knowledge in the organization, knowledge gained from experience of other organizations and knowledge providing human resources, and ultimately create new knowledge with existing knowledge to cause competitive advantage for them. The study measures the impact of internal marketing variables consist of "Top management support", "Business process support" and "Cross-functional coordination" as independent variables, on the implementation of knowledge management with emphasis on knowledge creation as the dependent variable. The main three variables and total of10sub-variables were considered for internal marketing, and the impact of each one was evaluated on knowledge creation. This research is practical from target view, and descriptive-survival from method view. Statistic society of research select from IPCO.co includes 214 persons that with use of Kokran function distribute and muster 123 questionnaires. Ultimately with use of Pearson correlation test, the correlation coefficient of dependent and independent variables were gained. Analyzing of data show that internal marketing variables have positive and meaningful impacts on implementation of knowledge management with emphasis on knowledge creation. Meanwhile finding of “Analysis of Variance” test shows that descriptive variables of this research have no impact on correlation of dependent and independent variables. Manuscript profile

Open Access Article

800 - A Comparative Analysis of Customer Relationship Management (CRM) in Three Iranian Banks Based on Swift Approach
mohsen alvandi mohammad karimi

Meeting customer satisfaction in current marketing has a critical role in meeting business objectives. In modern banking, virtual delivery channels and the ability to transfer money around at a click of a mouse are making it easier for customers than go to bank in perso More

Meeting customer satisfaction in current marketing has a critical role in meeting business objectives. In modern banking, virtual delivery channels and the ability to transfer money around at a click of a mouse are making it easier for customers than go to bank in person. So, it is necessary to develop and maintain an integrated communication system encompassing long- term relationships with customers. This study aims to investigate how CRM is implemented in Iranian banks (Mellat bank, Persian bank, Agri bank).It also describes the definition and benefits of CRM, processes, technology and structure. The results based on Swift approach revealed that banks are completely familiar with the term CRM. They have implemented CRM processes which are considered necessary for a customer integrated organization. The studied banks have CRM Department, with different Configurations in their organizational structure. Persian bank, having the most flexible structure uses more advanced CRM technology than the others in maintaining relations with customers. Manuscript profile

Open Access Article

801 - Investigation intention of entrepreneurial marketing focusing on the effects of the post-modern environment
Behroz Qasemi Sode Alizade

The intent and behavior of entrepreneurial marketing is influenced by the environment around them, but in most entrepreneurial studies that are cognitive-based, the role of the environmental factor is neglected. In this study, the aim of the study was to examine the dir More

The intent and behavior of entrepreneurial marketing is influenced by the environment around them, but in most entrepreneurial studies that are cognitive-based, the role of the environmental factor is neglected. In this study, the aim of the study was to examine the direct, indirect and modifying effects of the institutional environment on entrepreneurial marketing intent, based on North economics institutional theory and the theory of planned behaviors, an entrepreneurial marketing cognitive model. Descriptive-correlational research was conducted. Data were collected by a questionnaire from a sample of 400 entrepreneurship management students from Tehran's public universities. The content validity of the questionnaire was reviewed and verified by a team of experts. Validity and reliability of the structures were also measured by model estimation. The results showed that entrepreneurial attitude and perceived behavior control with entrepreneurial marketing intention have a positive and meaningful relationship. Also, the results showed that the institutional environment is indirectly related to the entrepreneurial intention of entrepreneurship and control of perceived behavior with the intention of entrepreneurial marketing. These findings suggest that policymakers and decision-makers should more than once focus on creating the right conditions for entrepreneurship in the country and try to address the pressures and environmental barriers facing potential entrepreneurs. Manuscript profile

Open Access Article

802 - An Evaluation of the Effective Factors on Relational Marketing in Mature Relationships between Buyer - Seller in Bahman Diesel Company
seyed kamran noorbakhsh bahram kheiri leila pashang

The purpose of this research is to evaluate the effective factors on Relational Marketing in Mature Relationships between Buyer-Seller. Transaction versus relationship has been considered as a very important topic for research. In this research, Marketing Strategies are More

The purpose of this research is to evaluate the effective factors on Relational Marketing in Mature Relationships between Buyer-Seller. Transaction versus relationship has been considered as a very important topic for research. In this research, Marketing Strategies are evaluated from two perspectives. The first view is marketing mix management (transactional marketing). Transactional marketing is defined as a short term view, which focuses exclusively on current transactions. The second view is relational marketing which concentrates on the key accounts and emphasizes long term view. The current research an applied one which utilizes a descriptive method. We employed a census method for selecting the statistical society (sellers and key accounts). SPSS Software was used for testing hypothesis through Regression analysis for surveying effect of independent variable on dependent variable. Results indicate that the three factors- Seller's relational assets, Dissatisfaction, social/ Personal bonds- have significant effects on seller – buyer's relational orientation. Similarly, to buyers, the above factors- buyer's relational assets, lack of innovation- posed significant effects on seller – buyer's relational orientation. Manuscript profile

Open Access Article

803 - The impact of market orientation on the new services development with emphasis on the mediating role of exploitative and exploratory innovation strategies
Rasol Rezayie Hajar Arabedini Davood Gharakhani

The purpose of this study was to investigate the impact of market orientation on the new services development (NSP) with emphasis on the mediating role of dual-innovation strategies (exploratory and exploitative). This research is a descriptive (non-experimental) correl More

The purpose of this study was to investigate the impact of market orientation on the new services development (NSP) with emphasis on the mediating role of dual-innovation strategies (exploratory and exploitative). This research is a descriptive (non-experimental) correlation study and is one of the structural equation modeling in terms of implementation and data collection method. The statistical population of the study consisted of top, middle and operational managers of public & private bank of Qazvin province. According to convenience sampling method, 64 people were considered as statistical sample. For data collecting, a questionnaire with closed questions that containing 24 items was used. Validity of questionnaire was verified by confirmatory factor analysis (CFA) and its reliability was confirmed by Cronbach's alpha coefficient. For data analyzing, Structural equation modeling (SEM) and smart PLS software were used. The results of study show that customer and competitive orientation as two market-oriented strategies, through the mediating role of exploration innovation affect the success of the new services development. Also market orientation, through the exploration and exploitation innovation strategies contribute to success of NSPs. Accordingly, for success of NSPs, managers can emphasize two strategies of innovation while strengthening the market orientation strategy. Manuscript profile

Open Access Article

804 - Effects of relationship marketing bonds on Customer satisfaction and share of customer in banking industry
Gholam Reza Ahmadi Samad Aali

  The purpose of this study is to investigate the effects of relationship marketing bonds, including financial, social and structural bonds on customer satisfaction and share of customer in the banking industry. Agriculture Bank was chosen as case study population More

  The purpose of this study is to investigate the effects of relationship marketing bonds, including financial, social and structural bonds on customer satisfaction and share of customer in the banking industry. Agriculture Bank was chosen as case study population and 389 customers from 12 branches of Agriculture Bank of Tabriz city were chosen as statistical sample of the research and Samples were selected using simple random sampling. this research is causal research in terms of the method and data with questionnaires was analyzed through Partial Least Squares Structural Equation Modeling (SEM-PLS). In SEM at first we examined the measurement, structural and overall fitness then we tested the Hypothesis. The results of the study revealed that there is a significant relationship between relationship marketing bonds ( Social, financial and structural bonds ) and customer satisfaction. Social, financial and structural bonds, respectively had the highest effects on customer satisfaction. Also there was a significant positive relationship between customer satisfaction and customer share Manuscript profile

Open Access Article

805 - Evaluation of relationship Between stock Market Development and Economic Growth in IRAN: nonlinear approach
Zahra Sadeghi Kelidsar Akbar Mirzapour Babajan

Given the importance of economic growth and development in a country, recognizing the factors affecting growth is of great importance. Among the factors affecting economic growth and development, the development of the stock market has attracted the attention of most sc More

Given the importance of economic growth and development in a country, recognizing the factors affecting growth is of great importance. Among the factors affecting economic growth and development, the development of the stock market has attracted the attention of most scholars and statesmen and efforts have been made to develop the stock market in different countries. Given the controversial views in this regard, the impact of stock market development on economic growth in each country should be made according to the country's information. Therefore, the purpose of this study was to investigate the effect of stock market development on world economic growth and modeling the relationship between them. For this purpose, linear and nonlinear regression model of generalized torque panel was used. The dependent variable of gross domestic product growth and independent variable included the development of the stock market and control variables including foreign direct investment, total investment, free trade, and inflation. The results showed that the effect of financial development on economic growth depends on the country under study and the model used. Manuscript profile

Open Access Article

806 - Influence of Customer Knowledge Management in Improvement Relationship with Industrial Customers (Car Parts Maker Based in the Industrial City of Qazvin)
Mohammad Ali Valipour Esmaeil Malek Akhlagh Roghaeh Pourhassan

According to importance of the customer in today's competitive world, especially in industrial marketing, it is necessary that firms understand customers' needs. Nowadays more than before rely on knowledge, with emphasis on knowledge as a key factor of competitiveness i More

According to importance of the customer in today's competitive world, especially in industrial marketing, it is necessary that firms understand customers' needs. Nowadays more than before rely on knowledge, with emphasis on knowledge as a key factor of competitiveness in the global economy; companies seek a key component that customer knowledge is called. Since the customer is a key member to achieve the organization's goals, According to customer knowledge is important. This paper examines the impact of customer knowledge management on improving relationships with industrial customers. Thus, the need to manage customer knowledge faced organization with a challenge For test of the hypotheses was used Spss software. After checking the normality of the data, to test of hypotheses is used to test hypotheses one-sample t-test and binomial test, as well as to prioritize the variables, we used the Friedman test. Manuscript profile

Open Access Article

807 - The Relation of Competitive Intelligence and Strategic Marketing Relationship with Karafarin Bank Customers’ Loyalty
Bahman Ghiaszadeh Saeed Safarian Hamedani Fatemeh Taheri Fatemeh Taheri

This study examines the relationship between competitive intelligence and strategic relationship marketing with Karafarin Bank customers’ loyalty. The study method in the terms of functional goals and descriptive nature is based on correlational study methods. The More

This study examines the relationship between competitive intelligence and strategic relationship marketing with Karafarin Bank customers’ loyalty. The study method in the terms of functional goals and descriptive nature is based on correlational study methods. The statical population of recent study is consisted of all customers who use the services of Karafarin Bank in Tehran. The sample size was 384 using the formula of unlimited population Based on random cluster sampling method. The data were collected by questionnaires based on desk and field research methods. The questionnaires’ Content validity were approved by the thesis and consulting advisors and to determine the reliability, Cronbach’s alpha was resulted 0.94 for competitive intelligence ,0.95 for strategic relationship marketing and 0.94 for loyalty. Research data were analyzed with the help of Lisrel software and were evaluated with descriptive, inferential and statistical tests. The study’s results show that the competitive intelligence components including knowledge of market situation, competition and social awareness have a direct and considerable relation with customers’ loyalty while there is not such a relation for technical and tactical components. In addition, the results show a direct relation between being unique, changing brand’s cost, satisfaction, trust, visual communication and feeling pleasure which are all strategic relationship marketing components with customers’ loyalty while emotional satisfaction and privileges are not like that. Manuscript profile

Open Access Article

808 - Predictive Power Stock Market IndicesFor The Future Economic Activity,In The Frequency Domain
Amir Mohammad zadeh Parisa Karim khani

Financial markets are among the influential markets in the economy of every country. Stock market booms and crashes in some countries not only influence their national economies but also have impacts on the global economy. Study of performance of stock market and stock More

Financial markets are among the influential markets in the economy of every country. Stock market booms and crashes in some countries not only influence their national economies but also have impacts on the global economy. Study of performance of stock market and stock price index and their effects on economic factors are among issues increasingly being focused by economic and financial researchers.Up to now many studies has been conducted on the causal relationship between stock market indices and economic variables in various countries. These causal relationships have confirmed in some studies and they have rejected in other ones. The innovation of present research is study of Granger causality in frequency domain about which there are no comprehensive studies especially in Iranian context. Present study addresses the causal relationship between gross domestic product (GDP) and stock market variables including stock price index, financial index and industry index in Iranian context and explores if predictive power is concentrated on lower frequencies or higher ones. Main goal of present study is to employ stock market indices to develop a model for prediction of GDP. Results from present study showed that in Iranian context there was no causal relationship between GDP and selected variables related to stock market in frequency domain and stock market indices cannot be used to predict GDP. Manuscript profile

Open Access Article

809 - Identification of Organizational Culture with the Framework of Competitive Value Framework in Organizations
Gholamreza Kashani Masood Asadi Taheri

Objective: To identify the current status of organizational culture and organization's desirable culture in order to determine the organization's readiness for changeMethod: Quinn competitive values model was used to achieve the above goal. A questionnaire was sent to 1 More

Objective: To identify the current status of organizational culture and organization's desirable culture in order to determine the organization's readiness for changeMethod: Quinn competitive values model was used to achieve the above goal. A questionnaire was sent to 110 people from the research community in the Hamshahri newspaper ad. Cronbach's alpha was used to investigate the reliability of the research tool. To assess the validity of the model, the multidimensional scaling method was used which is the research innovation. In the next step, while extracting the existing and desired organizational culture profiles using sample pair tests, Spearman correlation coefficient and Friedman test, the existing status of the organization's culture was described.Findings: The results show that the dominant culture of organization in the first priority of hierarchy and in the second priority is to focus on the values of market culture, and the values of the adhoc-culture based on innovation and entrepreneurship are less visible in it and with the desired culture from the perspective of the answer The difference is that the culture of the organization showed the most solidarity with hierarchical culture.Conclusion: it is expected that most values such as innovation in creativity, risk taking and the acquisition of new resources and, on the other hand, the reduction of cultural values Hierarchy in the organization. Manuscript profile

Open Access Article

810 - The relationship between product market competition, earnings management and earnings persistence
leila Masroor Akbar Mirzapourbabajan

The main aim of the present study is to examine the relationship between competition in product market, earnings management and earnings sustainability in companies listed on Tehran Stock Exchange. Statistical population of the present study is consisted of companies li More

The main aim of the present study is to examine the relationship between competition in product market, earnings management and earnings sustainability in companies listed on Tehran Stock Exchange. Statistical population of the present study is consisted of companies listed on Tehran Stock Exchange during the time frame of 2008 to 2014 and sample volume is taken equal to 114 companies by using screening method. In this study, competition in product market was taken as independent variable in order to study its effect on earnings management and earnings sustainability in examined companies. the present study is an applied study in terms of goal of study and in terms of method of study is a descriptive – correlation study. On the other hand, the present study is an ex post facto study (semi-empirical), which means, it is conducted on the basis of past and historical data analysis (financial statements of companies). In addition, this study is based on panel data analysis as well. In this study, in which panel data was used, results obtained from firms data analysis by using multiple-variable regression at 95% confidence indicated that there is a direct and reverse significant relationship between competition in product market with earnings management and earning sustainability, respectively Manuscript profile

Open Access Article

811 - The relationship between market orientation and performance with the mediating role of entrepreneurial marketing in small and medium-sized enterprises
Hosein Norouzi Esmail Esmail Shabani Nejad Rzvan Velayati Shokohi

The relationship between market orientation and performance with the mediating role of entrepreneurial marketing in small and medium-sized enterprises in Mazandaran Province iran.The main objective of this study was to investigate the relationship between market orienta More

The relationship between market orientation and performance with the mediating role of entrepreneurial marketing in small and medium-sized enterprises in Mazandaran Province iran.The main objective of this study was to investigate the relationship between market orientation and organizational performance with the mediating role of entrepreneurial marketing.The population consisted of small and medium-sized businesses in Mazandaran province. Based on the limited population formula, at the confidence level of 95%, 160 managers were chosen as the sample.To collect data, standardized questionnaires were used .In order to assess the validity and reliability of the questionnaires, Cronbach's alpha and composite reliability were calculated. Data analysis using SPSS version 19 and LISREL version 8.5 with structural equation modeling showed marketing orientation has a significant positive effect on performance, through which 68 percent of the variance is explained .Also, the mediating effect of entrepreneurial marketing in the relationship between market orientation and performance was confirmed. Manuscript profile

Open Access Article

812 - The role of social media marketing activities in the development of customer equity
Mani Arman Mohabbat Javidfar

Today in competitive environment due customers equity and managing relationships with customer is special important for the growth and development of all businesses. In this regard The companies to attract customers in recent years have turned to social media. with the More

Today in competitive environment due customers equity and managing relationships with customer is special important for the growth and development of all businesses. In this regard The companies to attract customers in recent years have turned to social media. with the Virtual spaces and expansion of Internet users, many commentators marketing, virtual communities as an opportunity to Recognition products and services have been introduced. Since the Use of the Internet and the media is increasingly every day; In the present study the impact the impact of social media marketing activities on customers equity is examined. The research method is descriptive and data collection was questionnaire. Statistical population of this study included active Internet users on social sites and Statistical sample consists of 384 people also to analyze the data software was SPSS and Amos. the results show that social media marketing activities has a positive impact on customers equity and With these activities, companies can strengthen their relationship with customers. Manuscript profile

Open Access Article

813 - Study of Factors Affecting on loyalty to the brand
Hamid Shahbandarzadeh Hamid Shahbandarzadeh Mohammad Hossein Kabgani

Brand and loyalty to it is an important issue to note is very important. Therefore, in this study is the most important factors that affect customer loyalty to a brand be identified. In the previous studies that have examined the issue of loyalty to the brand and the fa More

Brand and loyalty to it is an important issue to note is very important. Therefore, in this study is the most important factors that affect customer loyalty to a brand be identified. In the previous studies that have examined the issue of loyalty to the brand and the factors influencing brand loyalty were identified. Then, according to previous research, a conceptual model of the factors affecting loyalty to the brand is focused on satisfaction, trust, brand attitude, commitment, brand identity and quality, advertising, distribution and price as most important factors influencing brand loyalty were identified. Next, a survey of experts in marketing and nonlinear mathematical modeling phase, rank each of these factors were extracted. Based on the results of this study weighs the product quality 0/22 and 0/159 respectively with the consent of the weight of the product, with the main factors affecting the growth and profitability of firms based on loyalty to the brand introduced. Manuscript profile

Open Access Article

814 - Identifying the Effective Factors of Corporate Investment in the R & D Department
Meghdad Haji Mohammadalijahromi Soleyman Allah VirdiCalhory

The main objective of this paper is to investigate the factors influencing the investment of companies in the research and development sector. The factors considered in this study as independent variables include tangible resources, intangible resources, financial facto More

The main objective of this paper is to investigate the factors influencing the investment of companies in the research and development sector. The factors considered in this study as independent variables include tangible resources, intangible resources, financial factors, market factors, as well as the presence of international companies in the country as an intermediary variable. The research method in this research is applied in terms of applied and descriptive-survey nature and the statistical population selected in this study is all active companies in Takestan industrial towns. The results show that market factors (intensity of competition, complexity of the environment), tangible resources (size of organization and structural capital), intangible resources (manpower, reputation and business resources), and ultimately financial factors (financial independence and profitability of the company) The title of effective factors is the key to deciding on investment in research and development. The results show that the presence of international companies in Iran after the imposition of sanctions and the elimination of sanctions as a mediating variable in terms of intensity of competition does not have a significant effect on directors' decision making on investing in research and development, but the effect of this mediator variable is Then, the impact of environmental complexity on investment decisions on research and development is meaningful. Manuscript profile

Open Access Article

815 - A system Dynamics Approach to Designing a Crowdfunding Model in Technological Entrepreneurship Ecosystem with a Focus on Technology Incubator Centers
Mehran Saeidi Aghdam Akbar Alamtabriz Asghar Sarafizadeh Qazvini Hessam Zandhessami

10.22094/joie.2019.582524.1618

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Open Access Article

816 - Providing an Optimal Model of Affective Attitude in Customers' Purchasing Decisions in Industrial Markets
Seyedeh Hanieh Mirkiaei Tamijani Hamidreza Saeednia Zahra Alipour Darvish

10.22094/joie.2022.1931190.1856

Manuscript profile

Open Access Article

817 - Investigating the Impact of Word of Mouth Advertising on Customer Experience Management in the Dental Equipment Industry Using Fuzzy Analytic Hierarchy Process
Shaghayegh Shakiba Tabar Sina Nematizadeh Hamidreza Saeednia

10.22094/joie.2022.1945838.1916

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Open Access Article

818 - Marketing Aspects of the Key Issues of Agricultural Machinery in the Industrial Enterprises
George Abuselidze Anna Slobodianyk

10.22094/joie.2021.1921197.1819

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Open Access Article

819 - Dimensions of Market-Sensing Capability Identifying SMEs Created: A Systematic Literature Review
Intan Permana Ratih Hurriyati Vanessa Gaffar Lili Wibowo

10.22094/joie.2023.1986478.2069

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Open Access Article

820 - Supply chain resilience and market performance amid COVID-19 disruptions: The role of relational capital and supply chain disruption orientation in South Korean firms
Aaron Stephens Charles Robb Min-Hyo Kang

10.22094/joie.2023.1986336.2065

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Open Access Article

821 - A Review of Three Decades Using Agent-Based Modelling and Simulation in Marketing and Consumer Behavior
Zahra Sadeqi-Arani Omid Roozmand

10.22094/joie.2023.1991052.2087

Manuscript profile

Open Access Article

822 - Designing a Marketing Strategy for the Development of Industrial Tourism in the Region
Bohdan Danylyshyn Oleksandra Olshanska Yuliia Zabaldina Roman Mazurets Sergii Khlopiak Liliia Pivnova

10.22094/joie.2020.677809

Manuscript profile

Open Access Article

823 - Competencies of Personnel in Economy 4.0: Challenges and Solutions
Nina Chala Oksana Poplavska Nataliya Danylevych Mariya Maksma

10.22094/joie.2020.677818

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Open Access Article

824 - Transformation of Household Credit Behavior in the Conditions of Digitalization of the Financial Services Market
Maksym Dubyna Artur Zhavoronok Nataliia Kudlaieva Inna Lopashchuk

10.22094/joie.2020.677835

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Open Access Article

825 - Effect of Iron Containing Fertilizers and Botamisol on some Traits of Potato (Solanum tuberosum L.)
Sanaz Pourali Arash Roozbahani

To evaluate the effect of amino acids and nano particles and application of iron chelate on some quantitative traits, harvest index and marketable tuber yield of potato a factorial experiment based on randomized complete block design with three replications was conducte More

To evaluate the effect of amino acids and nano particles and application of iron chelate on some quantitative traits, harvest index and marketable tuber yield of potato a factorial experiment based on randomized complete block design with three replications was conducted at Research Field of Damavand Natural Resources Institute in 2013. The first factor was amino acid (Botamisol 45%) at two levels (application and non- application) and the second factor was iron fertilizer in five levels: without iron fertilizer (control), the soil application, the foliar application, the soil + foliar applications, the soil + foliar applications. The results of variance analysis showed that all of the attributes studied were affected by using both amino acid and iron containing fertilizer (nano and chelate) significantly at the 1% level of probability. Mean comparisons also showed that the attributes under study positively responded to amino acid applications. The soil and foliar applications of iron nano particles were higher effective. This indicates that application of iron nano particles were more effective on desired attributes than iron chelate application. Amino acid and iron fertilizer interactions indicated that traits like protein and iron percentage, average weight of tuber, biological yield and marketable yield responded quite positively to amino acid and nano-iron foliar and soil applications. Manuscript profile

Open Access Article

826 - The Effect of Cover Crops on Yield and Weeds Control of Patato (Solanum tuberosum L.)
Soghra Ghahremani Ali Ebadi Ahmad Tobeh Masoud Hashemi Mohammad Sedghi Abdolghayum Gholipuri

10.30495/jcep.2020.671644

Using an effective management method can reduce weed contamination of main crop plants. To investigate the effect of cover crops on weed control and potato yield an experiment was conducted based on randomized complete block design with three replications at Research Fi More

Using an effective management method can reduce weed contamination of main crop plants. To investigate the effect of cover crops on weed control and potato yield an experiment was conducted based on randomized complete block design with three replications at Research Field of University of Mohaghegh Ardabili in autumn of 2017 and spring of 2018. Experimental treatments consisted of oat (Avena sativa L.), white radish (Raphanus sativus L.) and double blend cultivation with 50% seed ratio and control treatment at 2017 (autumn) and subsequent potato planting in 2018 (spring). The results showed that the cover crops had a significant effect on lambsquarter (Chenopodium album L.), Amaranthus retroflexus L. and total weeds biomass in the main crop (potato) but not on other weeds (including Cirsium arvense L.). The highest biomass (466.1 g.m-2) among the cover crops and the lowest winter weeds biomass were related to white radish monoculture. The lowest weed biomass of amaranthus and total weeds biomass were obtained from white radish, and the lowest biomass of lambsquarter was obtained from white radish+oat. White radish was able to control 45.7% of total weed biomasses compared to control treatment. The highest yield and average tuber weight, marketable percentage and the lowest small potato tubers were obtained by white radish. White radish had the highest yield (3.74 kg.m-2), which increased potato yield by 46.3%, as compared to the control treatment. The highest number of potato tubers was obtained from oat as cover crop. Growing white radish along with oats also had the highest percentage of oversize tubers. In general, white radish can be a good choice to be used for winter cover crop before potato planting, either as a intercropping with Poaceae species or as a monoculture. Manuscript profile

Open Access Article

827 - Effect of Deficit Irrigation Conditions on Potato (Solanum tuberosum L.) Cultivars in Ardabil Climatic
Atousa Shafaroodi Mahnaz Sharifi Abdolghayoum Gholipouri Broomand Salahi Mohammadbagher Aalizadeh

10.30495/jcep.2021.681010

Selection of tolerant cultivars to water stress in areas with reduced rainfall is important. A split plot experiment based on a randomized complete block design with three replications was conducted at the Ardabil Agricultural Research Center during 2015-2016. The exper More

Selection of tolerant cultivars to water stress in areas with reduced rainfall is important. A split plot experiment based on a randomized complete block design with three replications was conducted at the Ardabil Agricultural Research Center during 2015-2016. The experiment factors consisted of three irrigation regimes: full irrigation (with 100% water requirement) considered as control and 15 and 30 days irrigation intervals assigned to main plots and five potato cultivars consisted of: 397081-1 and 397082-10 Clones and Agria, Caesar and Savalan cultivars assigned to sub plots. In this experiment, clones 397082-10 and 397081-1 and Savalan cultivar had relative superiority in terms of tuber yield, tuber dry matter, water use efficiency and high marketable tuber yield compared to Caesar and Agria. Also, in both years of experiment, the trend of variation of these cultivars for the studied traits were similar under deficit irrigation interval of 15-days. The results were not significantly different against control treatment. As a result, 15-days interval irrigation can be used to save water in the Ardabil area. Manuscript profile

Open Access Article

828 - Effect of Potato (Solanum tubersum L.) and Quinoa (Chenopodium quinoa willd.) Intercropping and Weed Management on Yield and Quantitive Traits of Potato
Mohammad Jalali Seyed Vahid Eslami Sohrab Mahmoodi Ahmad Aein

10.30495/jcep.2021.687072

To evaluate the additive effect of intercropping of potato and quinoa, and weed management on yield and quantitive traits of potato, this study was conducted in a split plot experiment based on randomized complete block design (RCBD) with four replications at Jiroft and More

To evaluate the additive effect of intercropping of potato and quinoa, and weed management on yield and quantitive traits of potato, this study was conducted in a split plot experiment based on randomized complete block design (RCBD) with four replications at Jiroft and Kahnooj regions. Weed management treatments (control, without controlling weeds), paraquat herbicide (3 liter per hectare) and manual weeding, were considered as the main plot, and additive intercropping patterns (potato: quinoa in density levels of 5:15, 5:20 and 5:30 plants.m-2) and potato sole cropping (5 plants.m-2) were assigned to sub-plots. Based on the results, intercropping cultivation had significant effects on reducing weed densities and increasing plant height, leaves number per plant, leaf area index, tuber number per plant, tuber yield and marketable tuber yield. Increased densities of quinoa in intercropping cultivation caused an enhancing trend in potato plant height (4.2-9.1 %), leaves number per plant (7.9-16.6 %) and leaf area index (5.6-12.7 %) as compared to potato sole cropping treatment (control). Manual weeding, also decreased in weed density (16.1 %), and increased leaves number per plant (3.7 %), tuber number per plant (9.4 %), tuber yield (6.3 %) and marketable tuber yield (9.8 %) in comparison to that of paraquat herbicide treatment. The highest mean tuber number (7.5 number.plant-1) was observed in the 5:20 intercroping treatment, which resulted in 7.1% increase in the tuber number as compared with the control treatment. Highest tuber yield (4.54 kg.m-2) and marketable tuber yield (4.01 kg.m-2) were also obtained with the 5:20 intercroping treatment under manual weeding at Kahnooj region, and resulted in 69.4 and 20 % increases in tuber yield and marketable tuber yield respectively, as compared with the potato sole cropping without weeding (control treatment) in this region. Generaly, the best results were obtained in potato and quinoa intercropping with density of 5:20 plants.m-2 under manual weeding at Kahnooj region Manuscript profile

Open Access Article

829 - Marketing failures of agricultural products from a sociological point of view, in the cities of Ahar, Marand and Maragheh
Ghader Mohammadi Samad Abedini Samad Rasilzadeh Aghdam

10.30495/jss.2023.1969055.1503

Most of the farmers take help from all kinds of technologies to increase the productivity. But the increase in production, regardless of the marketing components, causes a lot of product waste and the farmer suffers. Therefore, this research has been done with the main More

Most of the farmers take help from all kinds of technologies to increase the productivity. But the increase in production, regardless of the marketing components, causes a lot of product waste and the farmer suffers. Therefore, this research has been done with the main goal of identifying marketing knowledge deficiencies as the missing link between more production and preventing product waste. For this purpose, using the theories of inductive innovation and rational choice, using grand theory method and semi-standard interview technique and questionnaire, data was collected. Analysis of questionnaire data was done with SPSS software (version 17) and qualitative data with structuring technique (SLT). The statistical population included farmers in the "agriculture and horticulture" department of Ahar, Marand and Maragheh cities, who were selected by theoretical sampling. Finally, after interviewing 180 farmers, until reaching theoretical saturation, the sampling was completed. In the following, the interview text was coded in an open, central and selective way, and by considering all the causal and contextual conditions, two main factors (government agricultural knowledge and agricultural knowledge of the beneficiaries) were identified. Finally, 6 sub-concepts (topics) were identified and introduced as agricultural product marketing failures. which in order of priority are (need assessment, rational choice, raising awareness and formal training of farmers, preparing infrastructure, following up on needs, following up on agricultural news). Manuscript profile

Open Access Article

830 - Development as a language game (with an approach to Japanese development)
Ayyub Yussefpour Nezami

Development is a linguistic issue, and developing action(s) is a kind of language game with many forms. Language is the essence of culture and "mother tongue" is the essence of humanity (being human). With such a potential that empirical paleontology studies, bio-anthro More

Development is a linguistic issue, and developing action(s) is a kind of language game with many forms. Language is the essence of culture and "mother tongue" is the essence of humanity (being human). With such a potential that empirical paleontology studies, bio-anthropology, linguistics, and sociology reaffirm it, every human being, with a linguistic basis, is a linguistic issue. Human life is not conceivable for human being without language. This article, from the perspective of postmodern is sociology, and with the reverence of Heidegger, who said: "language is the home"; language is as the home of development and mother tongue is its spirit and soul. Development and under-development are not inherent in a particular language. Each language has a form of development game (s) in itself and its actualization is the kind of way in which culture (Interlingual, inter-language games) will be its home. This mode is not necessarily western and modern, and development is not necessarily a modernization. In this context, security and institutionalized freedom are structural and development will eventually be an "accidental". With this framework and theoretical elements, the development of Japan in the “Japanese language” was evaluated. Citing the epistemic characteristics of the Japanese language, as well as the findings of the language games of the two leading Japanese developers (Sony and Honda), we come to introductory elements of the interplay games in the identity of the Japanese development as a recovering. In the research process, the consistency of findings with the linguistic components of development in the Japanese context, with the components of the language of postmodernity, and the theory of Max Weber, was guessed that came to a positive result in an introductory test. Based on the microeconomic narratives of development, in some parts of the Japanese companies, the present study sought to draw on a lively development of Japanese language development games, as well as a new development style. And the design and implementation of other research in this area will reflect a realistic picture of Japanese language development games. Manuscript profile

Open Access Article

831 - Examining the social, security and border issues of Iran and Turkey
Mehdi Najafi Akbar Mehdizadeh

The importance of borders is known as privacies in diplomatic relations and it is based on international conventions and universal rights as a factor for stability and peace between nations or disputes and conflicts among them. Therefore, an important part of foreign an More

The importance of borders is known as privacies in diplomatic relations and it is based on international conventions and universal rights as a factor for stability and peace between nations or disputes and conflicts among them. Therefore, an important part of foreign and domestic policies is in compliance with the borders formed and defined based on geopolitical position of the border. One of the tensest borders of Iran is northwest boundary which has long noteworthy for authorities. Although the borders have been the places for conflicts and tensions between governments, direct and wide impact of borders in national security, sovereignty, independence and territorial integrity and diplomacy reveals the importance of borders. The importance of border is not a factor for separation of nations and government contradictions, but is known as a ring for connecting them. Understanding the impact of cross-border markets, problems of sectarianism, presence of terrorist groups in the border, Turkey’s membership in the North Atlantic Treaty organization (NATO) and role of media are the purposes of this research that can be considered as examples of security challenges in Iran and Turkey border. Manuscript profile

Open Access Article

832 - The sociological study of effective tactics on viral marketing and its effect on purchasing behavior (Case study of Refah chain stores of East Azerbaijan province)
Bijan Elmi Mojtaba Ramezani

The purpose of this research is to study the effective factors on viral marketing and its effect on customers' purchasing behavior. The statistical population includes all customers of branches of Refah chain stores of East Azerbaijan province. The data provided randoml More

The purpose of this research is to study the effective factors on viral marketing and its effect on customers' purchasing behavior. The statistical population includes all customers of branches of Refah chain stores of East Azerbaijan province. The data provided randomly via questionnaire among 384 in a period of one year (90 to 91). To analyze the conceptual model of the research descriptive and inferential statistics were used with SPSS software. The results show that the mentioned tactics have positive and significant effect on viral marketing and customers' purchasing behavior in major retailing. Also, the most effective tactics on viral marketing and customers' purchasing behavior are offering the product and free of charge services. Manuscript profile

Open Access Article

833 - Theoretical and practical cases of Islamization of accounting science with the theory of accounting jurisprudence
ali matin Mikael Jamalpour Ibrahim Navidi Abbaspour akbar kanani Heydar Mohammadzadeh Salta

10.3495/jiil.2023.1969003.1672

Considering that accounting jurisprudence is a new and important subject, this article is written with the aim of examining the jurisprudential model and Islamic ethics of accounting and its development from an Islamic point of view, and the research method is qualitati More

Considering that accounting jurisprudence is a new and important subject, this article is written with the aim of examining the jurisprudential model and Islamic ethics of accounting and its development from an Islamic point of view, and the research method is qualitative through the method of content analysis focusing on the verses of the Holy Quran and Jurisprudence and moral issues have been done. By posing this main question of the research, has the current accounting with national and international standards in terms of methodology, followed the correct path for the purpose of Islamic development? This research states that all the needs of growth and perfection are present in the religion of Islam, and only divine guidance can provide the means for their proper flourishing and guide them to the desired destination. Among the results of the research, we can point out the lack of research activities in the field of accounting jurisprudence and the lack of application of research methodology in terms of such things as sources used, validity and reliability, research method, society and sample of researches, in order to develop Islamic accounting. And this general conclusion was reached that all the problems are related to non-adherence to Islamic methods and methods in contrast to the strategies and methods of induction of international organizations. The basic strategy to get rid of these problems is to know the basics of Islam and social scientific movement to achieve scientific and practical results in this field (accounting jurisprudence). Manuscript profile

Open Access Article

834 - Net Marketing in Law and Jurisprudence of Iran
saeed atarzadeh mehdi jalilian adel sarikhani

Net marketing is one of the economic phenomena which has been arisen by previous decade and a plethora of discussions has been shaped in this regard. The economistsâ€™ focus is on division of this sort of marketing into salubrious and insalubrious one. In this study, fi More

Net marketing is one of the economic phenomena which has been arisen by previous decade and a plethora of discussions has been shaped in this regard. The economistsâ€™ focus is on division of this sort of marketing into salubrious and insalubrious one. In this study, first, it is tried to introduce this set of marketing and explain the differences between salubrious and insalubrious one, then examine the salubrious one from the Feghâ€™s view which has been less studied before, and after that to criticize and examine salubrious net marketing sort from the Feghâ€™ view. Finally, the assumption that salubrious net marketing is impeccable from the Feghâ€™s view and can be a sort of Reward contract, and that salubrious one has miscellaneous drawbacks and is sinful and forbidden activity is established, and these two net marketing is precisely analyzed a piece from our criminal law systemâ€™s view. Manuscript profile

Open Access Article

835 - Identifying the Dimensions and Components of Soft Skills for the Work Readiness of Technical and Vocational Students
Atefeh Khayat Naseri Kobra Namvaran Germi Sadegh Maleki Avarsin Jahangir Yari Haj Atalou

10.30495/jinev.2023.1998477.2954

Abstract This research intended to identify the dimensions and components of soft skills for readiness to enter the labor market. The research was conducted with a documentary method based on qualitative content analysis with an inductive approach. The studied texts are More

Abstract This research intended to identify the dimensions and components of soft skills for readiness to enter the labor market. The research was conducted with a documentary method based on qualitative content analysis with an inductive approach. The studied texts are all scientific-related sources, which were published between 2003 to 2023 about soft skills necessary for enter to the labor market. Keywords of soft skills, work readiness, and technical and vocational students searched from databases Magiran, Irandoc, Noormags, Ganj, Ensani, Psychological Abstract, SID, Pro Quest, Eric, Science, Scopus, Google Scholar, Sage Journals, Science Direct, and related theses, and books. The results displayed by examining 48 sources out of 2287 primary sources, six main components and 41 secondary components can be identified as software skills to start jod and enter to the labor market in the following order; personal skills including (developmental insight, self-awareness, commitment, lifelong learning, questioning spirit, etc.), social skills including (effective communication, teamwork, adaptability and conflict management etc.), basic skills (problem solving, decision-making, creative thinking, critical thinking, etc.), professional skills including (information and media literacy, etc.), policymaking and entrepreneurship skills including (leadership skills, systemic thinking and planning) strategic and...) and emotional skills including (emotional intelligence, resilience, realism and humility...). Manuscript profile

Open Access Article

836 - Tourism Productivity by Attracting Children’s Market: The Role of Children in Decision Making
Mehdi Karoubi Mahmood Ziaee Zohre Mohammadi

10.30495/qjopm.2020.577176.2242

  Tourism productivity relies heavily on social and economic improvement. Children have largely been ignored as beneficiaries of tourism who can play a highly influential role. Existing research had failed to considered children as active agents who can impact thei More

  Tourism productivity relies heavily on social and economic improvement. Children have largely been ignored as beneficiaries of tourism who can play a highly influential role. Existing research had failed to considered children as active agents who can impact their lives and environments. The purpose of the current study was thus to address the existing research gap and qualitatively investigate children's perceptions of the trips they had experienced and to explore whether their decision making and the consequences of their leisure behaviors might play any ameliorating role in economic recovery. The research sample comprised 96 children within the age range of 9 -12 years old who had been selected based on gender and socioeconomic status, as the moderator variables, to take part in semi-structured interviews to narrate their memories. The recorded memories were further thematically analyzed. Exploration of their best trips revealed that novelty/entertainment, nature, and social relationships were perceived to be the major merits which stimulated emotional loyalty and the desire to return to the place. Emotional loyalty was observed to be stronger among males and middle socioeconomic class. Moreover, the findings supported the important role children can play in decision making and impacting the family’s selection of future tourist destinations.  Manuscript profile

Open Access Article

837 - Enhancing Tourism Productivity via Assessment of Factors Affecting the Introduction of Traditional Iranian Markets as a Tourism Brand: The Case of Tabriz Market
Aref Monadi Karim Hoseinzadeh dalir Bakhtiyar Ezat panah

10.30495/qjopm.2020.1869054.2477

The purpose of current enquiry was to assess the factors that impact the introduction of traditional Iranian markets as a tourism brand with a focus on Tabriz market. To this end, an interview was conducted with the research sample comprising the experts in the field, t More

The purpose of current enquiry was to assess the factors that impact the introduction of traditional Iranian markets as a tourism brand with a focus on Tabriz market. To this end, an interview was conducted with the research sample comprising the experts in the field, the customers of Tabriz covered market, the businessmen working there. The Cochran model was used to estimate the sample size. The data collected from the interview were coded and categorized via Excel software and further analyzed through SPSS software. The initial analyses were carried out in two phases starting with identification of the characteristics of the research sample with respect to 6 different factors relevant primarily to their socio economic status. Further, the indicators evaluating the independent variables were scrutinized. A Likert scale was employed to collect the data. It comprised 58 indicators subcategorized under four independent variables: the image of the target market, market identity, market tourist facilities, and market uniqueness. The data analysis procedures included estimation of the average impact of each of the indices on each variable and the average effects of independent variables on the branding of Tabriz covered market, testing the relationship between the indices and independent variables and the branding of Tabriz market via Spearman correlation test, estimating the effectiveness of independent variables through linear regression model, final ranking of independent variables via path analysis method and, finally, a significant level analysis of the relationship between traditional market and market branding. The findings indicated that all three groups of participants believed that indices and independent variables had high average effect on Tabriz market branding as the dependent variable.                                                                    Manuscript profile

Open Access Article

838 - Internal Marketing and Employee Productivity with Mediating Role of Knowledge Sharing in Hotel Industry
Samad Rahimiaghdam

10.30495/qjopm.2019.669750

Service employee productivity has nowadays intrigued researchers and managers. The current applied correlational-descriptive enquiry aimed to offer practical resolutions for improving employee productivity in East Azerbaijan hotel industry based on internal marketing an More

Service employee productivity has nowadays intrigued researchers and managers. The current applied correlational-descriptive enquiry aimed to offer practical resolutions for improving employee productivity in East Azerbaijan hotel industry based on internal marketing and knowledge sharing. The research data were collected based on a questionnaire the validity of which had been investigated via expert view and confirmatory factor analysis and the reliability of which had been explored through Cronbach alpha coefficient. The research population comprised 565 managers and employees at various hotels in East Azerbaijan province from whom a cluster sample of 232 was randomly selected to complete the questionnaire. The gleaned data were analyzed via Structural Equation Modeling. The results revealed that internal marketing directly impacted employee productivity with path coefficient of 0.6 and indirectly through mediating role of knowledge sharing with path coefficient of 0.21; internal marketing was also found to impact knowledge sharing with path coefficient of 0.53. Knowledge sharing was also found to have a positive effect on employee’s productivity with path coefficient of 0.41. The results underscore the partial mediating role of knowledge sharing and recommend that senior hotel managers employ internal marketing in order to improve knowledge sharing and enhance employee productivity. Manuscript profile

Open Access Article

839 - Investigating the Effect of Marketing Capabilities on Organizational Productivity with the Mediating Role of Brand Equity
Naser Seifollahi

10.30495/qjopm.2022.1937558.3209

Nowadays, competition in business has made paying attention to productivity, customer and brand satisfaction more and more important. Achieving higher performance is a goal that organizations take various steps to achieve. Marketing capabilities reflect marketing activi More

Nowadays, competition in business has made paying attention to productivity, customer and brand satisfaction more and more important. Achieving higher performance is a goal that organizations take various steps to achieve. Marketing capabilities reflect marketing activities such as customer relationship management, the effectiveness of promotional activities, and product differentiation. The purpose of this study was to investigate the effect of marketing capabilities on organizational productivity with the mediating role of brand equity. The type of research was applied in terms of purpose and in terms of the nature of the descriptive-correlation method and the statistical population of the study included managers, experts and employees of the textile company and 320 people. The sample size was 175 based on Morgan table, which was selected by stratified sampling method from among three classes of managers, experts and employees. Three questionnaires of internal marketing capabilities, organizational productivity and brand equity were used to collect data. Validity was assessed using confirmatory factor analysis and reliability was assessed by Cronbach's alpha. Structural equation modeling was used to analyze the hypotheses. Data were analyzed using SPSS and PLS software. According to the research findings, marketing capabilities have a positive and significant effect on organizational productivity and among the dimensions of marketing capabilities, marketing research has the greatest impact on marketing capabilities. Brand equity also mediates between marketing capabilities and organizational productivity. Research findings can be effective in moving textile companies to pay more attention to marketing capabilities and brand equity to improve productivity. Manuscript profile

Open Access Article

840 - The Effect of the Coronavirus Disease Pandemic on Efficiency with the Mediating Role of Marketing Capabilities and Strategic Orientation: A Case Study of Small and Medium-Sized Businesses of Tehran Province
Dariush Tahmasebi Hashem Aghazade

10.30495/qjopm.2022.1957717.3364

Today, with the rapid spread of the Corona pandemic, problems have arisen for businesses, especially small and medium-sized businesses. On the other hand, marketing capabilities are considered essential in determining the heterogeneous evaluation of product quality for More

Today, with the rapid spread of the Corona pandemic, problems have arisen for businesses, especially small and medium-sized businesses. On the other hand, marketing capabilities are considered essential in determining the heterogeneous evaluation of product quality for customers, which helps the strategic direction of small and medium-sized businesses in the critical conditions of the Corona pandemic. Hence, the purpose of the current research was to explain the effect of the Corona pandemic on efficiency considering the mediating role of marketing capabilities and strategic orientation. The direction of the research was applied and descriptive in terms of purpose. The statistical population of the research included 2200 managers and senior employees of small and medium-sized businesses in Tehran province, from among whom, a sample of 335 people was recruited using a stratified sampling procedure. A survey method was used for the data collection and PLS method was used for the data analysis. Based on the results, the effect of the Corona disease pandemic on efficiency, marketing capabilities and strategic orientation and the role of strategic orientation on efficiency were confirmed. Moreover, the indirect role of mediating variables of marketing capabilities and strategic orientation in the relationship between the Corona disease pandemic and efficiency was confirmed. However, the effect of marketing capabilities on performance was rejected. This research advises senior managers of small and medium-sized businesses to pay extra attention to strategic orientation and marketing capabilities in order to reduce threats and increase the possibility of survival and take advantage of future opportunities in the post-corona era. Manuscript profile

Open Access Article

841 - Designing an Impact Model of Market Orientation on the Productivity of Iranian Handmade Carpet Industry
Mehrdad Azadi Seyyed Abbas Heidari VahidReza Mirabi

10.30495/qjopm.2021.1920907.3065

Handmade carpet industry is one of the most powerful internal industries which could not repeat the success it had in the past years at a global scale despite its high potential. One of the reasons can be lack of attention to productivity and the related affecting facto More

Handmade carpet industry is one of the most powerful internal industries which could not repeat the success it had in the past years at a global scale despite its high potential. One of the reasons can be lack of attention to productivity and the related affecting factors. Therefore, in the current research, a model was presented to measure the impact of marketing on the productivity of carpet industry in Iran. The statistical population included two different parts of carpet industry experts (10 experts) and the managers at different levels of Iran National Carpet Center and the Ministry of Industry, Mine and Trade from among whom 203 ones were selected based on Cochran sampling formula. First, reviewing the theories and frameworks about market orientation and productivity and benefiting the views of handmade carpet industry experts, a preliminary model was extracted. Then, through continuously applying structural equation model in LISREL software environment, the extracted model was tested and finally, the impact of market orientation including customer orientation (customer satisfaction, customer loyalty and customer capital), market situation (rival orientation and market intelligence) and inter functional coordination (flexibility, knowledge sharing and cooperation) on productivity (including market effectiveness and market intensity) was proved. It was also found that the influence of customer orientation on productivity was more than other dimensions. Manuscript profile

Open Access Article

842 - Proposing a Model for the Efficiency of Human Resources Investment in Iranian Capital Market
Rasoul masroori Asgar Pakmaram Ahmad Mohammadi Rahimi Gholamreza

10.30495/qjopm.2023.1905654.2912

Regarding the strategic role and importance of human resources in organizational valuation in modern business space, investment is highly important. Hence, the present study aimed to investigate the effective factors affecting the efficiency of human resources investmen More

Regarding the strategic role and importance of human resources in organizational valuation in modern business space, investment is highly important. Hence, the present study aimed to investigate the effective factors affecting the efficiency of human resources investment in Iranian capital market. This survey study had a descriptive design. The statistical population consisted of all firms listed in Tehran Stock Exchange. The statistical sample included 155 companies recruited through convinience sampling method. A researcher-made questionnaire based on Likert scale was used for collecting the data. Kolmogorov-Smirnov test was used to test the normality of the data and structural equation modeling was employed to test the hypotheses. The results showed that the quality of financial reporting, the quality of profit and financial stability, human capital disclosure, social responsibility reporting, motivational commitment of employees, conservatism in financial reporting, organizational atmosphere and improvement of business environment have a positive and significant effect on the efficiency of investment in human resources. Manuscript profile

Open Access Article

843 - Investigating the Effect of Intra-Organizational Characteristics on Competitive Advantage in Knowledge-Base Organizations Active in Lorestan Science and Technology Park: the Mediating Role of Entrepreneurial Marketing
Leila Yarahmadi Mohsen Aref Nezhad Hojjat Vahdati

10.30495/qjopm.2022.1957054.3358

In today's complex environment, the success of organizations requires the acquisition of competitive advantage; the benefits of intra-organizational characteristics effectively determine the competitive success of an organization.  Knowledge-based organizations, wh More

In today's complex environment, the success of organizations requires the acquisition of competitive advantage; the benefits of intra-organizational characteristics effectively determine the competitive success of an organization.  Knowledge-based organizations, which play an important role in generating wealth and added value in a society, must keep pace with emerging changes in the new environment of the organization and strive to gain a competitive advantage in this competitive environment.  In the present study, the effect of intra-organizational characteristics on competitive advantage with the mediating role of entrepreneurial marketing in knowledge-based organizations active in Lorestan Science and Technology Park has been investigated.  The research method in this study is descriptive-survey and applied. The intended population was 120 experts of knowledge-based organizations active in Lorestan Science and Technology Park from among whom 92 experts were recruited through random sampling based on Morgan Table.  The data were collected using a standard questionnaire whose reliability was measured by Cronbach's alpha and its combined reliability and validity were measured by convergent method.  Structural equation modeling approach and Smart PLS software were used to analyze the data.  The results indicate that the characteristics within the organization (cooperation competence, administrative mechanism, organizational support, planning flexibility, planning time) both directly and indirectly, through entrepreneurial marketing, affect competitive advantage. Manuscript profile

Open Access Article

844 - The Diamond Model of Digital Marketing Capabilities in Chain Stores with an Approach to Improving Productivity
Tahmooreth Hasanqolipouriasori Maryam Osati Mohammad Aghaei Masoud Keimasi

10.30495/qjopm.2023.1961564.3394

The present study is an attempt to present a model of digital marketing capabilities in chain stores since, in recent years, customers tend to shop online to gain faster and easier services as well as new experiences, and digital marketing is tied with new concepts and More

The present study is an attempt to present a model of digital marketing capabilities in chain stores since, in recent years, customers tend to shop online to gain faster and easier services as well as new experiences, and digital marketing is tied with new concepts and terms such as Martech, Figital and Next technologies. However, the challenges and risks inherent in online digital shopping can erode trust and lead to subpar customer experiences, prompting shoppers to withdraw from the platform. Despite the importance of this issue, there is no model for digital marketing capabilities in chain stores so that the managers of these stores can identify their strengths and weaknesses, as well as their competitive advantage in this area. In this qualitative study, semi-structured interviews were conducted with 12 experts in marketing, information technology and chain stores of the country, using the qualitative data-based approach (Glaser), which was followed by open, selective and theoretical coding of the data using Maxqda software. Moreover, a systematic review of the previous research was done to enrich the dimensions extracted from the interviews, and based on this, the diamond model of digital marketing capabilities in chain stores was presented, which includes five dimensions: Martech Capability-Maintenance Technologies, Martech Capability-Transformational Technologies, Networking Capability, Digital Relations Capability and Marketing Capability for the Next Best Action, all of which result in the digital customer experience. Among the above mentioned dimensions, martech-transformative technologies due to the existence of the important components such as blockchain and artificial intelligence and the dimension of Next best action marketing are called meta-capabilities. Chain stores, using this model, can measure the level of their digital marketing capabilities and plan to achieve their desired situation. Manuscript profile

Open Access Article

845 - An Analytical Study the Effect of Globalization on Labor Market
Sahand Daneshvar Somayyeh Layazali

Among the four economy markets, the labor market plays a pivotal role in establishing relations between supply and demand as well as in balancing the mass economic variables like employment. The socio-economic consequences of the balance in labor market are of great imp More

Among the four economy markets, the labor market plays a pivotal role in establishing relations between supply and demand as well as in balancing the mass economic variables like employment. The socio-economic consequences of the balance in labor market are of great importance for economists and policy makers.  A direct consequence of such balance is the prevention of costs waste resulting from unemployment. Employment is a significant parameter in economic development, income distribution, and human self-esteem. On the contrary, unemployment causes a number of abnormalities with a wide range of economic, social and political aftermaths. Governments also consider unemployment as an important economic phenomenon and try to find solutions for this problem. It is observed that all countries, whether developed or developing, come across unemployment. The population structure of Asian countries and a great number of labor forces and lack of proper facilities have made unemployment the most important socio-economic problem. Globalization tends to influence the labor market structure, and (un)employment. As the developing countries play roles in labor market, they should be considered as an effective variable in the labor market. Manuscript profile

Open Access Article

846 - Application of Artificial Neural Networks to Identify Customers Satisfied with Car After Sales Services
Alireza Fazlzadeh Mohammad Sadegh Zeinali Kermani

The purpose of the research was the development of a neural networks model to identify satisfied customers for car maintenance service marketing. The data were collected from the survey of ten car maintenance service providers in Iran. Multi-layer perceptron (MLP) neura More

The purpose of the research was the development of a neural networks model to identify satisfied customers for car maintenance service marketing. The data were collected from the survey of ten car maintenance service providers in Iran. Multi-layer perceptron (MLP) neural networks with hyperbolic tangent function trained by feed forward training algorithm were utilized to build the identification model. The result reveals that the identification accuracy of the test on the model is greater than that expected by chance. Through a set of available contribution weights, the general importance of each independent variable produced is revealed. This research confirms that the neural network model is useful in recognizing the existing patterns of customer’s data. The advantages of using the model are highlighted. Authors believe that the model is useful and suitable as an analyzing tool for car maintenance service on market strategy planning. Manuscript profile

Open Access Article

847 - Analyzing the Effectiveness of Marketing Information Systems on Strategic Planning Efficiency: Case study of banks
Mousa Sadeghi Mahammad Sadegh Sobhani FarajAllah Rahnavard

In the information era, information technology development has made it possible for managers to study environment with more confidence. But the role of information systems in strategic planning process and compiling and fulfilling strategies is not clear. This essay ana More

In the information era, information technology development has made it possible for managers to study environment with more confidence. But the role of information systems in strategic planning process and compiling and fulfilling strategies is not clear. This essay analyses the effect of marketing information systems on the efficiency of marketing strategic planning process and its elements in Iranian banks. In the conceptual model of this research, goal setting, situational analysis, regulating goals and strategies and resource allocation are considered as the basic elements of marketing strategic planning process, and time, contents and form of information are the outputs of marketing information systems. The case study of this research for presenting quantitative results includes the country’s banks (except Central Bank). The results obtained from the views of senior managers or the experts of the banks’ R&D departments, which were collected through the use of the questionnaire designed merely for this purpose indicate that the outputs of marketing information systems have great effects on the efficiency of marketing strategies planning. The results of linear trend analyses show that the variables of information contents explain the changes of the elements of strategic planning process the most, and the form of information explain it the least. Among the elements of strategic planning process, situational analysis and resource allocation are affected by the outputs of marketing information systems the most while its effect on goal setting, regulating goals and compiling strategies is the least. Manuscript profile

Open Access Article

848 - Surveying the Relationship between Strategic Inertia and Export Performance: (Case study: Exporting Firms of Tehran Province)
Keyhan Tajodini Aliashraf Ahmadiyan Alireza Matoofi

There is a more serious danger of bankruptcy and leaving the market in many industries because right now the size and times of the changes ahead of them is increasing. These alterations are rapidly changing the platform and the context in which the strategies are being More

There is a more serious danger of bankruptcy and leaving the market in many industries because right now the size and times of the changes ahead of them is increasing. These alterations are rapidly changing the platform and the context in which the strategies are being designed and performed as well as the information and tools that managers have at their disposal. With regard to the fact that the successful implementation of the firms’ strategies in the world markets requires the adaptation of Mixed Marketing elements with its strategies. the main goal of the present research is to study the relationship between strategic inertia and export performance. In this regard, 300 exporting enterprises in Tehran were selected as the research sample, the data were collected through the use of questionnaires and interviews, and data analysis was carried out by using Spss software. The findings of the research show that most of the Iranian exporting enterprises are faced with some sort of Inertia in the marketing strategy and this is one of the causes of the instability of these enterprises in exporting performance. Other findings of this research show that there is a meaningful relationship between the adaptation of Mixed Marketing elements and the exporting strategies and performance of the enterprise. Also the results of the research reveal that those enterprises which have compatibility between their marketing and main strategies have more stability in their exporting performance. Manuscript profile

Open Access Article

849 - Investigating the Effects of Economic Sanctions on the Performance of Internal Factors in Small and Medium Industries in Lorestan Province during 2001 – 2012
Mohsen Bagere Soheyla Mahdavi Maryam Sharif nejhad

Sanctions are coercive contrivances that are applied by a country or a group of countries against another one which transgresses the international laws or contravenes the accepted ethical standards. The aim of sanction is to force the offender to cease its actions or at More

Sanctions are coercive contrivances that are applied by a country or a group of countries against another one which transgresses the international laws or contravenes the accepted ethical standards. The aim of sanction is to force the offender to cease its actions or at least to force the country to negotiate for ending its unaccepted actions. This study has been carried out to assess the effects of economic sanctions on the function of internal factors of small and medium size industries of Lorestan Province during 2001-2012. The study was performed in terms of five hypotheses. In order to collect data, the researchers used a questionnaire, the validity and reliability of which were confirmed by related tests. The questionnaire was distributed among the statistical population (managers of the small and medium industries of Lorestan Province), and 127 acceptable questionnaires were received. The data were analyzed by spss software and by using regression method. The results assert the existence of both positive and negative effects of economic sanctions on internal factors. While the sanctions have negatively influenced the performance of production, marketing and finance, they have improved the function of other internal factors such as management and research and development in the sample industries.  Manuscript profile

Open Access Article

850 - Designing a Teleworking Contingency Model Compatible with Organizational Culture: A Solution to Improve Productivity of Senior Executives and Executive of Telework in the Public Sector
Gholamreza Kashani Reza Najafbagy Naser Mirsepassi

Based the results of previous research studies, four types of teleworking were proposed that were assumed to be compatible with the four organizational cultures. Via a rich literature review, the factors involved in the formation of teleworking were added to the concept More

Based the results of previous research studies, four types of teleworking were proposed that were assumed to be compatible with the four organizational cultures. Via a rich literature review, the factors involved in the formation of teleworking were added to the conceptual model and their congruence with the Iranian organizations were measured through two stages of pragmatic and scientific talent via the Delphi technique. The telework industry indicators were determined via a questionnaire that was administered to a snowball sample selected from the population of experienced teleworkers, teleworker managers, and the scientific community that is normally associated with teleworking. Comparison of the similarity of each aspect of the factors with types of organizational cultures supported the similarity among them.  The research data were analyzed using SPSS software and the Multidimensional Scaling Technology rendering four types of teleworking based on the distance matrix and determining the coordinates of each of the indicators on the dimensions of the model of competitive values model (control dimension - flexibility and focus on intraocularization outside the organization). The results showed that organizational culture significantly influences the way teleworking works, and that teleworking is a multi-dimensional structure whose precise execution depends on the context. This implies the necessity of telecommunication modalities to be implemented in order to take advantage of the organization from an ecological point of view. Manuscript profile

Open Access Article

851 - Investigating the Effect of Marketing Mix (4P) on the Sales Increase of Waterheaters Produced by Ghaynar Khazar Compay in Tabriz
Sirous Fakhimi Azar Morteza Akbari Vaneabad Reza Rasouli

The purpose of this paper is to investigate the effect of marketing mix on the sales increase of waterheaters produced by Ghaynar Khazar Company in Tabriz. In this regard, after reviewing the concepts of marketing mix (4p) and the integration of product, price, promotio More

The purpose of this paper is to investigate the effect of marketing mix on the sales increase of waterheaters produced by Ghaynar Khazar Company in Tabriz. In this regard, after reviewing the concepts of marketing mix (4p) and the integration of product, price, promotion and place, we have suggested a principal hypothesis about the effect of marketing mix on the increased sales of waterheaters produced by Ghaynar Khazar Company and four subsidiary hypotheses about the effect of each of the four items on the sales increase of the waterheaters. The statistical hypothesis includes all the customers of Ghaynar Kazar waterheaters. The research sample consists of 160 people who were chosen according to the sample size table and by using stratified random sampling. In order to collect data, we used a questionnaire, the validity and reliability of which were confirmed by face value and Cronbach's Alpha Coefficient, respectively. The data were analyzed through the use of Kolmogrof-Smirnof T-test and test. The results indicate that marketing mix and all the four items included in it have an effect on the sales increase of Ghaynar Khazar waterheaters. Furthermore, the order of the 4p variables regarding their effect on the sales rate is product, promotion, place, and price, respectively.  Manuscript profile

Open Access Article

852 - Investigating the Relationship between Market orientation and Social Responsibility and their Effect on Firm Performance
Sadegh Feizollahi Adel Fatemi Alireza Shirmohammadi

The purpose of this paper is to investigate the relationship between market orientation and social responsibility and their effects on firm performance. This paper uses casual -correlation analysis and is considered an applied research. The data were collected via a que More

The purpose of this paper is to investigate the relationship between market orientation and social responsibility and their effects on firm performance. This paper uses casual -correlation analysis and is considered an applied research. The data were collected via a questionnaire survey distributed among 108 top and middle managers of commercial companies in Ilam Province. The data were analyzed by employing structural equation modeling and LISREL software. The findings of the study showed that the effect of market orientation on social responsibility is positive and significant. In addition, market orientation and social responsibility have a positive and significant relationship with firm performance. Furthermore, the results of model tests showed that the model has goodness-of-fit. Manuscript profile

Open Access Article

853 - The Effect of Marketing, Innovation and Learning Capabilities on Organization’s Performance (Case study: Tabriz Petrochemical Company)
Seyed Mohammad nopsandasiel Asmaeyl ramazan pour Payman Attari Asl

To achieve higher performance is the goal which organizations implement different approaches to reach. Capabilities play a great role in gaining competitive advantages for organizations, namely capabilities of marketing, innovation and learning. While most of the studie More

To achieve higher performance is the goal which organizations implement different approaches to reach. Capabilities play a great role in gaining competitive advantages for organizations, namely capabilities of marketing, innovation and learning. While most of the studies on the effect of every one of these on performance has been examined separately, in this study effort has been made to introduce an integrated model to examine the simultaneous effect of all three complementary integrated elements on organization performance. In order to do so, to measure the effect of capability of marketing, innovation and learning on the performance of Tabriz Petrochemical Company, 265 questionnaires were distributed among the employees holding B.S. and higher degrees, out of which 255 were eligible to analyze. In this study we used SPSS and LISREL softwares to analyze the data .The results of the study indicate that there is a meaningful relation between marketing capability and organization's performance. It also shows that there is a meaningful relation between innovation capability and learning capability with the performance of the organization. It also suggests that there is a meaningful relation between marketing, innovation and learning capabilities as a complementary bundle with the performance of organization. Manuscript profile

Open Access Article

854 - An Evaluation of Informational Efficiency of Information and Communication Technology Corporates in Tehran Stock Market: inconsistency with the global trend
Ali Asghar Anvari Rostamy Seyed sepehr Gazi nore Amir Khorasani

The impact of Information and communication technology to increase financial transactions in different fields shows the Positive developments of this industry in Iran. But could the ICT industry also be efficient in the economic capital of the country? Does the industry More

The impact of Information and communication technology to increase financial transactions in different fields shows the Positive developments of this industry in Iran. But could the ICT industry also be efficient in the economic capital of the country? Does the industry that appeared with the nature of contributing to convey and analyze the information has informational efficiency itself? In this study, the ICT industry in the Tehran Stock Exchange was surveyed to check its informational efficiency. The data and documents related to the profitability of companies in this industry for 6 years were studied quantitatively. A total of eight companies with the nature of ICT were selected. To understand the informational efficiency, runs test have been used with two approaches: runs with change relative to the average. The results showed that the ICT industry in Tehran stock exchange has not even a weak level of informational efficiency. The results are completely inconsistent with other countries and show that Iran's ICT condition needs a fundamental reflection. Manuscript profile

Open Access Article

855 - The Impact of Book Value to Market Value Ratio and the Firm Size on the Profitability of the Common Stock in the Active Firms of Sugar Industry Accepted in Tehran Stock Exchange
Freydon Rahnemaye roposhti Hashem Valipour Heydar Mohammadzadeh Salte

Investors drive their cash resources to participate in production only if they are assured that return on investment is high and also their investment risk is low .Thus, investors always look for certain tools for evaluating their stock in securities exchange .This inve More

Investors drive their cash resources to participate in production only if they are assured that return on investment is high and also their investment risk is low .Thus, investors always look for certain tools for evaluating their stock in securities exchange .This investigation introduces the relation between BE/ME, firm size and stock profitability in order to use them as tools of stock assessment if there is a relation. The Fama & French model has been used for accomplishing this paper. The research method in this paper is correlation method and the population is the active firms in sugar industry accepted in Tehran Stock Exchange during 1382-1384. The information was gathered through financial reports existing in Tehran exchange stock library, and the correlation test has been used for testing the hypotheses.  The research results indicate that there isn’t a significant relation between the book value ratio to market value ratio, and the firm size with stock profitability in active firms in sugar industry accepted in Tehran Stock Exchange.   Manuscript profile

Open Access Article

856 - The Role of Market Orientation in Improving Brand Performance in the International Markets
Ahmad Asadzadeh Mina Asiyaban rezaye Mahnaz Tahoni

Globalization and competitiveness in the international markets have urged companies to encounter new challenges. Now, it is necessary that organizations understand the characteristics of global markets and customers. They also need to adapt their brands to different cul More

Globalization and competitiveness in the international markets have urged companies to encounter new challenges. Now, it is necessary that organizations understand the characteristics of global markets and customers. They also need to adapt their brands to different cultures in order to achieve sustainable competitive advantage. On this basis, understanding the relationship between market orientation and brand performance helps achieve greater competitive advantage and success. The present paper investigates the direct effect of market orientation on international brand performance. It also studies the indirect effect on international branding through brand oriention and brand repositioning. To this end, the top 100 branded manufacturing companies in Iran have been surveyed. The results of the Spearman correlation, multiple regressions and path analysis indicate a significant and direct as well as indirect effect of market orientation on the brand performance. Also, the significant effect of international branding as the intermediate variable was confirmed. Manuscript profile

Open Access Article

857 - Investigating and Identifying some Factors Effective on the Development of Women's Sports Marketing in West Azerbaijan Province
Mohammad rahim Najaf zadeh Farkh lega Njafzadeh Mehdi Rostami Jhela Morseli

The purpose of the present study was to identify and assess some factors affecting the development of Women's Sports marketing in WestAzerbaijanProvince from the viewpoint of the managers of Women's Sport clubs as well as the experts and managers of the physical educati More

The purpose of the present study was to identify and assess some factors affecting the development of Women's Sports marketing in WestAzerbaijanProvince from the viewpoint of the managers of Women's Sport clubs as well as the experts and managers of the physical education offices in WestAzarbaijanProvince. The statistical population consisted of the managers and coaches of Women's sports clubs (60 people) and managers and experts of the physical education offices in WestAzarbaijan Province(50 people), (N=110). The research tools was a questionnaire comprising 45 closed questions, the validity and reliability of which had already been confirmed (α=0.95). The results of factor analysis of the data indicated that 11 factors (sponsorship, place management and distribution channels, product management, process management, pricing management, the powers governing the markets and media, physical evidence, public relations management, motivational factors, the expectations of spectators and fans, and validation of teams) were the most important factors affecting the development of women's sports marketing in West Azerbaijan Province. It is necessary that the attention and investment of the head office of physical department as well as the managers of women's sports clubs and sports marketers of the province by focused on these areas.   Manuscript profile

Open Access Article

858 - Investigating the Relationship between Market-Orientation and Competitive Advantages in Iran Tractor Manufacturing Industrial Group
Mohammad Faryabi Rana Tajvidi Mina Tajvidi

Market orientation and its impact on competitive advantages is one of the important and key issues in marketing management. Market-oriented companies have a competitive advantage in quickly responding to market and customers’ needs. Also they act effectively in re More

Market orientation and its impact on competitive advantages is one of the important and key issues in marketing management. Market-oriented companies have a competitive advantage in quickly responding to market and customers’ needs. Also they act effectively in response to market opportunities and threats. This paper is a research that aims to investigate the relationship between market-orientation and competitive advantages in Iran Tractor Manufacturing Industrial Group. For this research a quantitative research methodology has been adopted. The primary data were collected from Iran Tractor Manufacturing Industrial Group. The data have been analyzed through using Lisrel software and structural equations methodologies. The results of this study indicate that among 3 variables of marketing culture, intellectual market and marketing capability, the intellectual market has the most effect on market orientation and among the variables effective on competitive advantage, differentiation strategy has the most coefficients, which shows the importance of these variables.   Manuscript profile

Open Access Article

859 - The Effect of Investment Opportunities, Growth and Capital Productivity on Firm Performance of Listed Companies in Tehran Stock Exchange
Heidar Mohammadzadeh Salteh

Investors seek to maximize their wealth. Growth opportunities are the driving force that give motivation and are considered bonus for investors. What in the current situation will lead to success is the optimum use of the available investment opportunities in order to i More

Investors seek to maximize their wealth. Growth opportunities are the driving force that give motivation and are considered bonus for investors. What in the current situation will lead to success is the optimum use of the available investment opportunities in order to identify the factors affecting the firm's performance. Timely and rational use of investment opportunities by business units has a significant effect on performance improvement. Firm growth, from the perspective of capital market and management is an important variable and can be effective on firm performance. Therefore, in this research, the effect of investment opportunities and growth on firm performance of listed companies in Tehran Stock Exchange has been studied. The statistical population includes the companies listed in Tehran Stock Exchange, out of each a statistical sample of 134 corporates was selected by systematic elimination sampling method. The period under review was a 5-year period (2007-2011) and the hypotheses in this research were tested by using combined data (panel). The results show that investment opportunities do not affect firm performance, and firm growth has a positive and significant effect on return on asset but does not affect market value added. Also, capital productivity has a positive and significant effect on firm performance. Manuscript profile

Open Access Article

860 - Service Quality Measurement and Investigation of Its Relationship with Market share Based on SERVQUAL Model (case study: Saderat Bank of Tabriz)
Mohammad Faryabi Mahmod Mahmodi

This research attempts to measure the service quality and investigate the relationship between service quality and market share of Saderat Bank of Iran in Tabriz city. For this purpose, SERVQUAL model has been used which is the most reliable instrument to indicate and a More

This research attempts to measure the service quality and investigate the relationship between service quality and market share of Saderat Bank of Iran in Tabriz city. For this purpose, SERVQUAL model has been used which is the most reliable instrument to indicate and analyze the gaps between customers’ expectation and perception of their received banking services. To make our research more appropriate, “accessibility” was added as the service quality’s sixth dimension. So the quality of Saderat Bank of Iran services was measured through six dimensions: tangibles factors, reliability, responsiveness, assurance, empathy and accessibility. In this correlation research, 440 of Saderat Bank’s customers were selected by cluster random sampling and were administered by SERVQUAL questionnaire. Finally 400 questionnaires were correctly filled and data analyzing procedure started. The data were analyzed by descriptive analysis methods, Pearson’s correlation coefficient, correlated group T coefficient and multiple regressions. The findings of this research indicated that there was a significant difference between customers’ expectation and their perception in all of the service dimensions except reliability. Also there was a positive correlation between reliability, responsiveness and assurance with market share, and finally reliability was the most important predictor of Saderat Bank’s market share. Manuscript profile

Open Access Article

861 - The Effect of Green Marketing on Shopping Intention with a Focus on Corporate Image: The Case of Shuttle Company Customers
Seyed Mahmoud Hashemi Davoud Mohammadi Alaviche

10.30495/qjopm.2019.666892

The purpose of the current study was to explore the extent to which green marketing might affect customers’ shopping intentions and corporate image at Shuttle Company. The research sample comprised 384 customers who were randomly selected from among the customers More

The purpose of the current study was to explore the extent to which green marketing might affect customers’ shopping intentions and corporate image at Shuttle Company. The research sample comprised 384 customers who were randomly selected from among the customers based on Morgan table. A researcher-made questionnaire was administered to the participants to collect the research data that were further analyzed using SPSS 22 version and SMART PLS software and Confirmatory Factor Analysis (CFA) and Structural Equation Modelling (SEM). The results verified the significant positive effect of green marketing awareness on social responsibility, product image and corporate credibility. Moreover, the findings indicated that social responsibility, product image and corporate credibility could in turn significantly and positively influence customers’ shopping intention. The findings offer implications for the managers of the firms focused on green marketing and are concerned with consumers’ shopping intentions.   Manuscript profile

Open Access Article

862 - Evaluating the Mediatory Effect of Entrepreneurial Orientation on the Relationship between Internal Marketing and Organizational Commitment (Case study: Headquarter Offices of Aghajari Oil and Gas Operating Company)
Mehdi Basirat Saheb Imani Mansour Zanejhad Amer Dehghan Najmabadi

The present study evaluates the effect of internal marketing on organizational commitment with an emphasis on the mediating role of entrepreneurial orientation.  The study is an applied research from the viewpoint of the purpose,a descriptive-causal one from the st More

The present study evaluates the effect of internal marketing on organizational commitment with an emphasis on the mediating role of entrepreneurial orientation.  The study is an applied research from the viewpoint of the purpose,a descriptive-causal one from the standpoint of data collection,and a quantitative one from the viewpoint of the type of the gathered data (questionnaire). The statistical population includes the headquarter offices of Aghajari oil and gas operating company,from which 100 people were selected as the research sample through the use of stratified random sampling method and Cochran formula.The data were analyzed by structural equation modeling(SEM)method,using partial least squares (PLS) approach as wellas Smart PLS software. The results indicate the significant positive effect of internal marketing on organizational commitment, the effect of internal marketing on entrepreneurial orientation, and ultimately, the effect of entrepreneurial orientation on organizational commitment. Manuscript profile

Open Access Article

863 - The Relationship between Market-orientation Culture and Human Resource Productivity: Business Organizations in the Focus
Gholamreza Amini Khiabami Karim Hamdi

Market-orientation culture represents a form of creative flexibility the purpose of which is to boost values for market stake holders by prioritizing the role of costumer in all business activities. Productivity, along with efficiency as an inherent economic factor acco More

Market-orientation culture represents a form of creative flexibility the purpose of which is to boost values for market stake holders by prioritizing the role of costumer in all business activities. Productivity, along with efficiency as an inherent economic factor accompanying it, is the ultimate goal for numerous business organizations. The purpose of the present enquiry was to find out the extent to which market-orientation culture and productivity of human resources may influence each other. The study is based on the mixed findings regarding the nature of the relationship and the orientation of causality. To serve the purpose, the Granger Causality Test and the Hausman Test in simultaneous equation system were employed. Employing Market-orientation Culture Model of Denison and Human Resource Productivity Model of Hersi and Blanchard, the research data were obtained via direct observation of behavioral attitudes of the personnel working at Yaas Chain Stores in Tehran up to saturation point. The findings indicated significant positive relationship between the two research variables with enhanced human resource productivity boosting market-orientation culture and vice-versa.     Manuscript profile

Open Access Article

864 - An Analytical Study the Effect of Globalization on Labor Market
Hossein Mirzaeih Habib Aghajani

Among the four economy markets, the labor market plays a pivotal role in establishing relations between supply and demand as well as in balancing the mass economic variables like employment. The socio-economic consequences of the balance in labor market are of great imp More

Among the four economy markets, the labor market plays a pivotal role in establishing relations between supply and demand as well as in balancing the mass economic variables like employment. The socio-economic consequences of the balance in labor market are of great importance for economists and policy makers.  A direct consequence of such balance is the prevention of costs waste resulting from unemployment. Employment is a significant parameter in economic development, income distribution, and human self-esteem. On the contrary, unemployment causes a number of abnormalities with a wide range of economic, social and political aftermaths. Governments also consider unemployment as an important economic phenomenon and try to find solutions for this problem. It is observed that all countries, whether developed or developing, come across unemployment. The population structure of Asian countries and a great number of labor forces and lack of proper facilities have made unemployment the most important socio-economic problem. Globalization tends to influence the labor market structure, and (un)employment. As the developing countries play roles in labor market, they should be considered as an effective variable in the labor market. Manuscript profile

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865 - Investigating Factors Affecting Brand Equity with Respect to Mediating Role of Productivity in Major Steel Companies
ali shafiei Vahid Reza Mirabi

This applied descriptive and correlational survey sought to examine the factors affecting the brand equity in big steel companies. The research sample comprised 384 experts in iron and steel industries who were randomly selected based on the Morgan Table from the popula More

This applied descriptive and correlational survey sought to examine the factors affecting the brand equity in big steel companies. The research sample comprised 384 experts in iron and steel industries who were randomly selected based on the Morgan Table from the population of all experts in the field. The research data were collected via 384 questionnaires and were analyzed through Structural Equation Modeling. The findings revealed that internal marketing and social responsibility of the company had positive impacts on customer engagement, that internal marketing had a positive effect on the productivity of iron and steel companies and that productivity and supply chain management had an impact on the price. Also, supply chain management and customer engagement were found to have a positive impact on the products of iron and steel companies. The impacts of price and product on brand performance, and thereby, on brand equity were also verified. However, the effect of customer engagement on brand performance and brand equity, that of corporate social responsibility on brand performance, and that of prices on the brand equity of iron and steel companies were not confirmed. Manuscript profile

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866 - Investigating the effects of border markets on social security, job creation and economic policies of the border cities of the west of the country (Case study: youth border cities of Kurdistan province)
Abolreza Normohammadi Masoumeh Heidari Zargoosh Marzbane Adibmanesh

10.22034/ssyj.2021.1925161.1175

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867 - The Cultural and Social Effects of Cross-border Markets on the Lives of Indigenous People (Case study: Youth (25-40 Years) in Border Cities of Kermanshah Province)
Abdolreza Nourmohammadi Asghar Mohammadi Mansour Haghighatian

10.22034/ssyj.2021.683836

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868 - Qualitative and Sociological Analysis of Prostitution in Bajnord
Esmaeil Ghorbani Mahdi Kermani Hossein Behravan

10.22034/ssyj.2020.678778

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869 - A Study on the Effective Factors on the Labor Quality of the Temporary Markets on Holidays from the Customers Viewpoint
Hussein Abolhassan Tanhaie Ali Reza Sanatkhah Shirin Shiri Aminloo

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870 - The Relationship Between Institutional Cross-Ownership and the Cost of Equity according to Product Market Competition
Mansour khojasteh ahvazi fatemeh Sarraf

As institutional investors can influence corporate decisions and product market strategies, institutional cross-ownership changes the way companies operate and make decisions. The relationship between Institutional Cross-Ownership and the cost of equity according to pro More

As institutional investors can influence corporate decisions and product market strategies, institutional cross-ownership changes the way companies operate and make decisions. The relationship between Institutional Cross-Ownership and the cost of equity according to product market competition. The statistical population of the study is all companies listed on the Tehran Stock Exchange and using the systematic elimination sampling method, 152 companies were selected as the sample of the research in an 8-year period between 2013 and 2021. The method used to collect information is a library and the relevant data for measuring variables were collected from Codal website and companies' financial statements and then Eviews software was used to test the research hypotheses. The results of the research hypotheses test showed that the cost of equity for companies with Institutional Cross-Ownership is lower than other companies, and the negative effect of Institutional Cross-Ownership on the cost of equity is greater in markets with higher product competition. Manuscript profile

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871 - Investigating the impact of sustainability reporting on the creation of added market value by companies admitted to the Tehran Stock Exchange, considering the moderating role of corporate governance factors.
Mahdi Ershadi Zohra hajiha mojgan safa Hossein Moghadam

Objective: Today, identifying factors affecting the added value of the market is particularly important in terms of comparing an economic enterprise with other economic enterprises and in terms of the competitiveness of the economic enterprise. This research has been ca More

Objective: Today, identifying factors affecting the added value of the market is particularly important in terms of comparing an economic enterprise with other economic enterprises and in terms of the competitiveness of the economic enterprise. This research has been carried out with the aim of investigating the impact of sustainability reporting on the creation of added market value by companies admitted to the Tehran Stock Exchange, considering the moderating role of corporate governance factors.Method: In the present study, the required data were extracted from Rahavard Navin software, financial statements of companies and Sandakavi, as well as Kodal website. The statistical population of the present study is all the companies admitted to the Tehran Stock Exchange in the period from 2012 to 2022. In order to test the research hypotheses, the combined data model was used. The software used for data analysis is Stata version 14.Findings: The results of the research hypotheses test show that the creation of added market value by the company has a favorable effect of sustainability reporting. In other words, improving sustainability reporting can significantly increase the ability of the company and the management that has the task of leading the company to create added value in the market. In addition, corporate governance factors as a control factor can cause synergy in the relationship between sustainability reporting and creating added market value by the company. Manuscript profile

Open Access Article

872 - Investigating the Impact of Social Criteria on the Financial Performance of Manufacturing Companies with Emphasis on New Financial Criteria
hooman jafarpoor Habibollah Nakhaei Ghodratollah Talebnia

In the current research, the impact of social criteria on the financial performance of manufacturing companies was investigated with emphasis on new financial criteria in accounting.According to the studies done, there are different classifications for corporate social More

In the current research, the impact of social criteria on the financial performance of manufacturing companies was investigated with emphasis on new financial criteria in accounting.According to the studies done, there are different classifications for corporate social responsibility disclosure, which in this research is used to measure social criteria from the indicators of legal measures; social responsibility committee, market pressure, product development/market share and responding to customers' needs were used as independent variables.Also, variables of economic added value, market added value, adjusted economic added value &Tobin's Q were investigated to measure the financial performance of companies as dependent variables. In terms of classification, the present research is of the applied type and the research method is of a quantitative type and in terms of data analysis, it is descriptive of the correlation type. The data needed to test the hypotheses were collected using the stock exchange website, accompanying notes and the activity report of the board of directors to the assembly of 108manufacturing companies admitted to the Tehran Stock Exchange during the period from2013to2020and using The multivariate regression method was analyzed using the F Limer, Hausman, Brosch-Godfrey&Brosch-Pagan with the help of R software.The results of the hypothesis test showed that there is a positive and significant relationship between the indicators used in the social criteria and the new financial criteria.According to the results of the current research, company managers can be effective in improving the company's performance by considering social criteria and take steps towards improving performance and sustainable development. Manuscript profile

Open Access Article

873 - A comparative analysis on the relationship between man and the environment based on emerging behavioral patterns in new and old behavior setting centers (Study example: Refah Market and Sanandaj bazaar)
Sara Jalalian Omid Dejhdar Nariman ZolfagharNasab

10.30495/jisaud.2022.694842

The environment can be the origin of spatial perception, recognition, influence and behavior. Different groups using collective spaces have needs and behavioral patterns and create different behavioral bases. Considering the duality of the body and the current behavior More

The environment can be the origin of spatial perception, recognition, influence and behavior. Different groups using collective spaces have needs and behavioral patterns and create different behavioral bases. Considering the duality of the body and the current behavior in behavioral camps, also considering the impact of cultural components and the change of some of them over time periods, the perceptual framework of humans and finally the type of behavior also changes, this leads to the emergence of New behavioral patterns in the use of the body spaces left before and finally change the shape of the body. The purpose of this research is to identify and compare the most important common behavior patterns in the Refah market and old bazaar in Sanandaj in non-identical behavior locations. The approach of this research is qualitative and descriptive-analytical, and it was carried out in two stages; the first stage is a review of the theoretical foundations and the background of the research, the data was collected by documentary method, in the second stage, field studies with a qualitative approach, case study method combined with ethnographic method were conducted. Causal-comparative strategy has been used in some parts of the research. The results show the effect of co-constructing factors on the creation of new behavioral patterns in the use of store collective spaces; Compared to the bazaar, chain stores are places with low sociability, low permeability, high concentration, anonymity of space and instability in some activities, lack of appropriate human scales and lack of effective factors in stimulating the five senses. Manuscript profile

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874 - Evaluation of Dynamic Criteria in the Historical Market of Tabriz
Hooshang Sarvar omid mobaraky sajad flahpoor

One important physical elements in Iran - Islamic markets that has enjoyed a long history and has played an important role in economic and social structure of cities. In urban geography of Iran the city and have a deep bond market. This previous element so far in additi More

One important physical elements in Iran - Islamic markets that has enjoyed a long history and has played an important role in economic and social structure of cities. In urban geography of Iran the city and have a deep bond market. This previous element so far in addition to functions and to finance much of the goods and services needed the people is important for social interaction and the crowd is always open during the day. Over time, the market to meet the needs of the physical transformation and have experienced a lot of space. In many of the ancient cities of Iran including Tabriz bazaar in a renovated schemes have been many changes this study aimed to evaluate the dynamism and vitality in the historic market the city of Tabriz was done. In terms of nature of the descriptive analytical research and data collection method was a combination of documentary-library and field studies (questionnaire). Minitab software to analyze data and information, VazmvnHay Kolmogorov-Smirnov statistic, t-sample and is used KhyDv. The results show that 90 percent of people referring to the market, to questions raised in connection with the components of the dynamism and vitality of the market responded positivel, And belief in the vitality and dynamism of the city of Tabriz historic bazaar on bed their time. the position can be relative spatial developments organic market of Tabriz the considered. Manuscript profile

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875 - Providing marketing strategies based on the model and indicators of international life style and type of consumer decision making-case study : Consumers of cosmetic products.
Seyd Mohamad Taghi Hosseinikia Vahid Reza Mirabi

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876 - The Effect of Marketing Information Systems in Establishing Competitive Strategies in Dermo-Cosmetic Companies
Elnaz Sadeghipor sedigheh tootian Leila Saeidi

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877 - An in-depth analysis of the pivotal social factors of higher educational marketing in Tehran IAUs
Paria Mohammadiha Amir Hossein Mohammad Davoudi maryam mosleh

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878 - A Networking Capability Perspective on Marketing Performance of SMEs: The Role of Market Knowledge and Entrepreneurial Orientation
farshid maghsoodi Ganjeh ali sanayei akbar alam tabriz

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879 - Evaluating and prioritizing new methods of marketing health products in the elderly community (Case study of AJA retirees)
MohammadReza Rostami Maryam Mosleh Babak Maleki

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880 - Evaluation of marketing resources for hotels in the world's second-largest religious metropolis during the COVID-19 pandemic
Milad Khajiyan Sheini Pour Mohammad Hemati

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881 - The Impact of Corporate Social Responsibility on Innovative Performance with Considering the Mediating Role of Marketing Effectiveness: A Case Study of Khuzestan Steel Industries
Hamed Charkhab Ghanbar Amirnejad

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882 - Examine the influence of campaign contact group behavior in the eleventh round of the presidential elections Case Study: Tehran Citizens
A. Seyedi S. Taherkhani

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883 - تاثیر ارزش کاربردی کالا بر ارزش ادراک شده مشتری (مطالعه موردی: فروشگاه‌های شهروند شهر تهران)
فرزانه کاشفی حسین بدیعی روح الله رضازاده

پژوهش حاضر به بررسی ارزش ادراک‌شده‌ مشتری در حوزه خرده‌فروشی از جنبه ارزش کاربردی می‌پردازد و در پی این است تا با بررسی و نقد و تحلیل عوامل ایجادکننده ارزش ادراک‌شده‌ در خرده‌فروشی، مسیر جدیدی را برای موفقیّت این بنگاه‌ها در بازار رقابتی کنونی فراهم آورده و خلا علمی موج More

پژوهش حاضر به بررسی ارزش ادراک‌شده‌ مشتری در حوزه خرده‌فروشی از جنبه ارزش کاربردی می‌پردازد و در پی این است تا با بررسی و نقد و تحلیل عوامل ایجادکننده ارزش ادراک‌شده‌ در خرده‌فروشی، مسیر جدیدی را برای موفقیّت این بنگاه‌ها در بازار رقابتی کنونی فراهم آورده و خلا علمی موجود در زمینه ارزش ادراک‌شده مشتری از جنبه ارزش کاربردی در ایران را پوشش دهد. در این پژوهش ارزش ادراک‌شده مشتری در فروشگاه‌های زنجیره‌ای شهروند مورد بررسی قرار گرفته است. روش پژوهش آمیخته‌ای از روش‌ها‌ی توصیفی - پیمایشی و همبستگی است. اطلاعات مورد نیاز از طریق طراحی و توزیع یک پرسشنامه در بین جامعه آماری (فروشگاه‌های زنجیره‌ای شهروند شهر تهران) در سال 1390 تهیه شده است. حجم نمونه 440 نفر (از چهار منطقه اقلیمی شهر تهران و تعداد یکصد و ده پرسشنامه در هر یک از چهار منطقه) است که انتخاب تعداد نمونه در روزهای به خصوص و انتخاب فروشگاه‌ها‌ی شهروند به صورت هدف‌مند و غیر تصادفی و انتخاب افراد در زمان نمونه‌گیری به صورت تصادفی انجام گرفته است. در پژوهش حاضر برای دسته‌بندی پاسخ‌ها‌ی پرسشنامه و تنظیم و تبدیل آنها به متغیرهای تحقیق و استخراج و ارائه شاخص‌ها‌ی گرایش مرکزی و پراکندگی از تحلیل توصیفی استفاده شده است. تحلیل و آزمون فرض از طریق مدل معادلات ساختاری از جمله تحلیل عاملی تاییدی، تحلیل رگرسیون و تحلیل مسیر، آزمون t تک نمونه، آزمون آنالیز واریانس انجام گردیده است. نتایج تحقیق بیانگر رابطه مستقیم و معنادار در ارتباط با تاثیر ارزش‌های کاربردی با ارزش درک‌شده مشتری می‌‌باشد.  Manuscript profile

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884 - Studying and Ranking Marketing Appropriate Strategies to Achieve Competitive Advantage in Private Hotels of Mazandaran Province
A. Srayaei S. Mehrani

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885 - Relationship between Marketing Knowledge Management and Performance of Large Manufacturing Firms in Gilan Province
E. Chirani S. Akhavan Foumani

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886 - An Innovative Model for the Success of Commercial Complexes: the case of Parsis Commercial Complex
Hossein Mombeini Mehdi Fathollahi Mohammadreza Asadollahi Alireza Bakhshizadeh

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887 - A Model of Effective Internal Factors for SMEs’ Performance
Jahangir Yadollahi Farsi Aliakbar Aghajani Mohammad Mahdi Mardanshahi

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888 - Studying the Relationship between Regular Marketing and Re-buying Behaviors in Chain Stores of Gorgan City
M. T. Jalali Gorgan H. Mehrani

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889 - Modeling the Effects of Media on Affective Commitment to Strategy Implementation
Ali Adousi Ali Akbar Farhangi Tahmoures Hasangholipour Reza Najafbagy

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890 - Study of Experiential Marketing on After-purchase Behaviors in Food Products
H. R. Saeednia A. Goudarzi

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891 - Ranking of Effective Criteria in the Brand Building of Tabriz Market Using the Path Analysis Model (A Case Study of Tabriz Market)
Aref Monadi karim hosseinzade dalir

The purpose of this research is to evaluate the impact of tourism indicators on tourism development, as well as to examine the brand building of Tabriz market and the criteria and indicators that affect it. Accordingly, after conducting studies concerning theoretical an More

The purpose of this research is to evaluate the impact of tourism indicators on tourism development, as well as to examine the brand building of Tabriz market and the criteria and indicators that affect it. Accordingly, after conducting studies concerning theoretical and theoretical concepts, the questionnaires were designed in the first stage, and based on Gronbach's alpha test, they were assured of their reliability. These questionnaires were designed to interview statistical samples from three different statistical societies, including Tabriz marketplaces, shopkeepers, and experts. The Cochran model was used to estimate the volume of statistical samples. After interviewing the statistical samples, the data collected in the Excel software were coded and classified. Then, statistical analysis of these data was carried out by transferring these data to the SPSS software. These analyses were carried out in two sections identifying the characteristics and general characteristics of statistical samples and evaluating the indicators of independent variables. 58 indicators were evaluated in the form of four independent variables: market target image, market identity, market tourism facilities, and market differentiation and uniqueness based on the Likert scale. The results showed that for all three groups, the average effect of indices and independent variables on the branded market of Tabriz as a dependent variable is high. Based on the results of the route analysis model, it was determined that indirectly the most influential factors were related to the variables of the market tourism facilities, the distinction and market uniqueness of the market, the image of the market target, and the identity of the market. The final studies also showed that the highest total effect, with coefficients of influence of 0.446, 0.264, 0.264, and 0.17, is related to market differentiation and unique variables, market tourism facilities, market target image, and market identity. Manuscript profile

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892 - An Analysis of Urban Land Policies and Laws with Emphasis on Approach to Deal with Speculation in Urban Land Market (A Case Study of Tehran Metropolis)
Manizheh Lalehpour

                Land policy making is generally aimed at optimizing the allocation of resources in land and housing. Land buying and selling without restrictions in the market and not receiving a More

                Land policy making is generally aimed at optimizing the allocation of resources in land and housing. Land buying and selling without restrictions in the market and not receiving added value of land from the owner leads to the investment in the land sector and creation of the speculative demands in land and housing sector. This process causes land shortage and increase in urban land price in the process of urban development. From this point of view, the present study has focused on the laws and policies of urban land in Tehran metropolis. This study is a descriptive-analytical research, and the general method of the research is a secondary analysis. The results of this survey showed that government policies and laws in the land sector not only have not been targeted by countering the speculative approach in this sector, but have intensified the speculation in the urban land market. The ineffectiveness of the tax system in the land and housing sector, zoning rules, land differentiation and inefficiency determine the range of cities in urban comprehensive plans. Also the inability of laws to exclude or restrict the private ownership of urban land, lack of determination and efforts in local management to prepare land for new urban development, the weak performance of the government and municipalities in recycling land in urban areas, inefficient texture, are all the results of the past few decades policy making in the land and housing sector in Tehran metropolis, which in turn result in the continuation and prosperity of more speculation in land and housing sectors of the cities.   Manuscript profile

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893 - The Application of Fuzzy Logic and the Forbidden Search Algorithm (TS) in the Field of Solving the Hub Problem for Locating Day Markets
gholam khammar zahra seyedy fateme vazifejoo

Choosing suitable points to establish daily neighborhood markets, as service units, is an important task for urban planners in the field of location sciences. It is related to facilitating urban access and controlling urban traffic. The purpose of this research is to lo More

Choosing suitable points to establish daily neighborhood markets, as service units, is an important task for urban planners in the field of location sciences. It is related to facilitating urban access and controlling urban traffic. The purpose of this research is to locate neighborhood day markets in Zabol, considering proper distribution to enhance accessibility and improve intra-city travel demand. The research method used in this study is descriptive and analytical. Initially, the positive and negative factors influencing location were identified and examined. Then, through data collection, information layer preparation, classification, internal valuation of the layers, and weighting and overlaying of information layers using fuzzy logic in a GIS environment, the lands of Zabol were prioritized for creating neighborhood day markets. Six favorable points for locating day markets were identified. Furthermore, considering the characteristics of each selected point and calculating the accessibility of the forty neighborhoods in Zabol, the forbidden search algorithm was applied to solve the hub location problem. The software provided the best possible answer after 100 iterations, with a final weight of 531, within a time frame of 11 seconds. The algorithm’s findings indicate that points 1, 2, 4, and 5 are the most suitable for locating day markets. Manuscript profile

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894 - An Analysis of the Impact of Social Marketing Plans Implemented by the Municipality of Hamadan on Environmental Beliefs
Alireza Pirhayati hosein vazifehdoost Pezhman Jafari Asqar Seif

Many environmental damages results from undesirable behaviors and attitudes. Social marketing is a process that exploits the principles of commercial marketing in order to influence the beliefs and behaviors of target audience. Many of the problems of urban management, More

Many environmental damages results from undesirable behaviors and attitudes. Social marketing is a process that exploits the principles of commercial marketing in order to influence the beliefs and behaviors of target audience. Many of the problems of urban management, especially in the field of the environment have their roots in citizens’ misconceptions. Therefore, it is expected that the organizations related to urban management to eradicate undesirable beliefs and behaviors by implementing mixed social marketing and thereby to prevent the occurrence of many environmental problems. This research, by presenting a conceptual model explains the effect of the implementation of mixed marketing on environmental beliefs from the viewpoint of Hamadan municipality. The results showed that by implementing a mixed social marketing by influencing the emotional and operational values people's environmental beliefs can be affected. In fact, the implementation of the mixed social marketing can lead to preventive measures. With the introduction of emotional and operational value as an effective consequence of the integrated implementation of the mixed social marketing, these factors have been shown to affect the prediction of individuals’ environmental beliefs. Manuscript profile

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895 - Developing a Strategy to Improve the Economy of Border Cities Using the SWOT Model (A Case Study of Qasr Shirin)
ehsan mahdavi bijan rahmani

Border security is of particular importance in all countries. This has a more colorful role in Kermanshah province with a long border with Iraq. Meanwhile, Qasr Shirin with more than 180 kilometers of border with Iraq and two active borders; the market border of Parviz More

Border security is of particular importance in all countries. This has a more colorful role in Kermanshah province with a long border with Iraq. Meanwhile, Qasr Shirin with more than 180 kilometers of border with Iraq and two active borders; the market border of Parviz Khan and Khosravi official border and connection with the two regions of Kurdistan in Iraq and the central government is of special importance. Border exchange is one of the main factors in the growth, development, and economic life of border cities, which can play a major role in the development of the region. In this research, the SWOT model has been used to create a matrix and analysis, and to score the variables used from the perspective of experts. The obtained results showed that weaknesses outweigh strengths and threats outweigh opportunities and strategies should be tailored accordingly. Manuscript profile

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896 - Achieving an Economic City Based on the Presentation of a Conceptual Model of Sensory Marketing on Social Networks (A Qualitative Approach of Theme Analysis)
Mandana Rezaei Vahid Nasehifar Reza Taghvaei Tohfeh Ghobadi

Simultaneous with the transformation of planning interaction and urban development market, under the influence of globalization processes and urban competition, the economic growth indicators of cities have also found a new form in such a way that some production center More

Simultaneous with the transformation of planning interaction and urban development market, under the influence of globalization processes and urban competition, the economic growth indicators of cities have also found a new form in such a way that some production centers and factories have been able to diversify the economic base of cities through the development of high-value-added trade and commerce; however, some others have not been successful in this way. Since in our country, in practice, little attention has been paid to facilitating business and marketing processes on economic scales as well as electronic and digital platforms to achieve economic cities; therefore, this article tries to use the method of content analysis for sensory marketing, which is recently one of the newest and most important methods of marketing in the world of social networks, which has become one of the most popular tools in cyberspace these days. This research in terms of its purpose is applied and in terms of how to analyze the data is qualitative and in terms of its approach is exploratory. For this reason, a group of marketing experts was selected and were interviewed in details. In this study, the purposive sampling method was used and the process of selecting experts and conducting interviews with them continued until theoretical saturation was achieved. Sixteen interviews were conducted. Finally, the research results led to the presentation of a conceptual model of sensory marketing in social networks based on the dimensions of the five senses, emotions, thinking, action and relationship. Manuscript profile

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897 - Translation of English Brand Names into Persian: Type of translation and font size in focus
Parisa Mohammad Zamani Hossein Vahid Dastjerdi

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898 - Identification of generational diversity in the current labor market of Iran
Shabnam Afarin abadeh Farzin Farahbod Mohammad Reza Azadehdel Saeed Baghersalimi Hamid Reza Rezaeeklidbari

Today, knowing about different generations and their diversity in work environments is one of the most valuable issues to improve the performance of organizations and companies. Based on this, this article has been done in order to compare different generations and reco More

Today, knowing about different generations and their diversity in work environments is one of the most valuable issues to improve the performance of organizations and companies. Based on this, this article has been done in order to compare different generations and recognize them, and it has categorized the characteristics of each generation, as well as analyzing the categories that made by researchers in Iran. Generational diversity includes a wide range of new perspectives, skills and insights that’s why they can create inventions and then elevate and boost the performance of organizations as well as individuals. This research has been done in the form of library studies and by using these studies furthermore comparing them, that is to say knowing the strengths and weaknesses of each categories that made by other researchers, a new category and model is utilized by the subject literature in the Iranian’s work market so this is suggested for the present situation. Manuscript profile

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899 - Investigating the Impact of Perception of Innovative Organizational Climate on Job Performance with the Variable Role of Mediation in Enhancing Entrepreneurial Marketing (Case Study: Isfahan Wood Industries)
Mahmud Rafiei Majid Shadmand Maryam Ghiasabadi Farahani

 This study seeks to investigate the effect of perception of innovative organizational climate on job performancewith the variable role of mediator in strengthening entrepreneurial marketing. In fact, the purpose of this studywas to investigate the effect of percep More

 This study seeks to investigate the effect of perception of innovative organizational climate on job performancewith the variable role of mediator in strengthening entrepreneurial marketing. In fact, the purpose of this studywas to investigate the effect of perception of innovative organizational climate on job performance with thevariable role of mediator in strengthening entrepreneurial marketing. This study is applied and descriptivesurvey in terms of purpose and nature of data collection. The statistical population of the study is managersand entrepreneurs in Isfahan wood industry (23 companies). 219 questionnaires were collected by clustersampling. Data analysis was performed using structural equation modeling and Sobel test. The results showthe positive and significant effect of innovative organization on strengthening entrepreneurial marketing,strengthening entrepreneurial marketing on job performance and innovative organization on job performanceand also the positive and significant effect of perception of innovative organizational climate on jobperformance with the mediating variable role of strengthening entrepreneurial marketing. Finally, somesolutions have been proposed to managers and entrepreneurs in the wood industry for an innovativeorganization to strengthen entrepreneurial marketing and job performance. Manuscript profile

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900 - Modeling the Factors Affecting the Capital Structure in Companies Listed on the Tehran Stock Exchange, the Approach of Bayesian Averaging Model
Zahra Talebi Mohammad Sokhanvar Tahereh Akhoondzadeh

10.30495/eco.2023.1980503.2731

The capital structure, meaning the way the company is financed, affects the value of the company, the relationship between the components of the capital structure, which is a mixture of bonds and stocks for financing, has a significant effect on the performance results More

The capital structure, meaning the way the company is financed, affects the value of the company, the relationship between the components of the capital structure, which is a mixture of bonds and stocks for financing, has a significant effect on the performance results of companies, the aim of the research is to model the factors affecting the capital structure in companies listed on the Tehran Stock Exchange (the approach of Bayesian averaging (BMA), This research is practical in terms of purpose and correlational in terms of nature. In order to achieve the goal of the research, 175 companies were selected from among the companies admitted to the Tehran Stock Exchange during the years 1390 to 1400 by systematic elimination method and considered as the main sample.In order to identify the most important variables affecting the capital structure, the BMA model has been used. Based on this, 61 identified variables affecting the capital structure were included in the Bayesian averaging model. These variables were divided into two categories of internal and external factors. Based on previous probabilities, 17 variables were identified as important variables on capital structure. Among these variables, 10 intra-company variables (type of ownership; net operating profit; current ratio; total assets turnover ratio; interest rate coverage ratio; debt-to-equity ratio; beta per share; accrual profit management; financial distress and tax) and 7 external variables (inflation, exchange rate, budget deficit, business climate index, economic resilience index, sanctions index, capital market depth) were effective on the capital structure Manuscript profile

Open Access Article

901 - The effect of monetary policy on production and inflation in the context of gender discrimination in the Iranian labor market
Heidar Zobeidi Karim Emami Farhad Ghaffari

10.30495/eco.2021.1909192.2420

    The main purpose of this paper is to explain the effect of monetary policy shock on output and inflation variables in the context of gender discrimination in the Iranian labor market using the new Keynesian stochastic dynamic equilibrium mode More

    The main purpose of this paper is to explain the effect of monetary policy shock on output and inflation variables in the context of gender discrimination in the Iranian labor market using the new Keynesian stochastic dynamic equilibrium model during the period 2008-2009. The results of solving the model showed that the existence of gender discrimination in the Iranian labor market as a destructive phenomenon leads to economic inefficiencies such as reduced wages for men and women, consumption, production and welfare. The results also showed that in the context of gender discrimination, the transmission of the expansionary monetary policy shock to the variables of production and inflation is weaker than the conditions of non-discrimination. Based on the results, awareness of the hidden economic and social angles of this phenomenon and sensitization to planning for maximum elimination through the enactment of laws and the creation of special women's unions and responsible control and monitoring of institutions involved in the real situation of women workers in the Iranian labor market is suggested.       Manuscript profile

Open Access Article

902 - Return and Volatility of International Oil Price‌ and Stock Index in OPEC Member Countries
esmaiel abounoori hamed ziyaoddin

10.30495/eco.2020.674198

This study intended to examine the correlation between the stock market return and the oil price return within a multivariate GARCH model. To this end, the correlation of these two variables with the spillover rate, conditional mean, oil price fluctuations, and the stoc More

This study intended to examine the correlation between the stock market return and the oil price return within a multivariate GARCH model. To this end, the correlation of these two variables with the spillover rate, conditional mean, oil price fluctuations, and the stock market indexes of 10 OPEC members, i.e. Algeria, Iran, Iraq, Kuwait, Nigeria, Qatar, Venezuela, Saudi Arabia, the UAE, and Ecuador, were examined in the form of monthly times series for the 2014–2019 time span. The results showed that there is a positive correlation between the oil price volatility and the stock market return in OPEC member countries. In addition, there is a greater correlation between the oil price fluctuations and the stock return in countries where oil revenues make a bigger contribution to GDP. It was also concluded that the oil price volatility spreads to that of the stock returns. Manuscript profile

Open Access Article

903 - The effects of crude oil prices in the world market on regional prices of gas, Vector Error Correction approach
Ali Aghili Moghaddam Ebrahim Abbassi Shahriar Nessabian Marjan Damankeshideh

10.30495/eco.2020.674205

The purpose of this paper is to investigate the long-term and short-term relationships between the behavior of gas and oil prices in regional markets and their impact on each other using the VECM correction method during the period 2000-2019. For this purpose, due to th More

The purpose of this paper is to investigate the long-term and short-term relationships between the behavior of gas and oil prices in regional markets and their impact on each other using the VECM correction method during the period 2000-2019. For this purpose, due to the wide range of variables in each region, proxy technique has been used to analyze the markets of gas and oil regions. The findings show that among the regional prices of the gas and oil market in Asia and Europe (unlike the US market), due to the relationship of aggregation, the influence of oil market fluctuations is very high. Due to the importance of the role of financial markets in facilitating oil and gas transactions, it is suggested that the major supply of oil and gas through the energy exchange be considered. Manuscript profile

Open Access Article

904 - Identification of Contagion Path of currency Crises in Industries of Tehran Stock Exchange
Maryam Bazrayi Saleh Ghavidel Ghodratollah Emamverdi

10.30495/eco.2021.1922778.2483

This study aims to detect path of currency crisis in different listed industries, in order to manage risk of shareholders in stock market. For this purpose, joint Contagion Test, Joint Coskewness Contagion Test and the Ornstein – Uhlenbeck Process are used. The da More

This study aims to detect path of currency crisis in different listed industries, in order to manage risk of shareholders in stock market. For this purpose, joint Contagion Test, Joint Coskewness Contagion Test and the Ornstein – Uhlenbeck Process are used. The data used in this study include: stock return of the listed industries and daily exchange rate during 2008 to 2020. The results suggest that currency crises of 2011 and 2018 have transmitted to all export- oriented import- oriented and neutral industries (except mass construction). Moreover, the findings support the fact that starting point of crisis contagion in both currency crises is pharmaceutical industry that attracted currency crises due to its strong correlation with exchange market. The next point of contagion in the first currency crisis is investment industry, and in the second currency crisis, basic metals and oil products. It is suggested that when currency crisis occurred, investors increase weight of basic metals stocks and decrease share of pharmaceutical and computers in their portfolio. Manuscript profile

Open Access Article

905 - Design a Model for Measuring the Dynamics Volatility Connectedness of Tehran Stock Exchange and Global Markets
Nasser Gholami Teymor Mohammadi abdolrasoul ghasemi

10.30495/eco.2020.674204

The aim of this article is to measure the dynamics connectedness of Tehran stock market with stock exchanges of selected countries from the Middle East and China, oil and gold markets, the dollar index and the euro-dollar and yuan-dollar. To this end, a variance decompo More

The aim of this article is to measure the dynamics connectedness of Tehran stock market with stock exchanges of selected countries from the Middle East and China, oil and gold markets, the dollar index and the euro-dollar and yuan-dollar. To this end, a variance decomposition approach has been used to measure connectedness of markets between January 2008 and the end of July 2019. The findings show that the variance of forecast errors in most of markets are due to the shocks of those markets themselves. The Qatari Stock Exchange has a significant impact on Saudi and UAE stock exchanges. As the time horizon increases, Brent's oil market will be more influential than other markets, and this market will be more affected by the stock exchanges of the Arab countries and the Shanghai Composite. According to the results, investing in the Tehran Stock Exchange and the yuan-dollar exchange rate due to insignificant dynamics connectedness with other markets is recommended to hedge risk. Manuscript profile

Open Access Article

906 - Estimating the market power of the insurance industry in Iran using the Hall-Roger approach (during the period 1380-1399)
Jafar Yousefi Mehdi Moradi Yousof HajiAsghari Rostam Garadagi

10.30495/eco.2023.1978230.2725

Estimating the amount of market power and determining the market structure of various industries is one of the most important topics in microeconomics,because the amount of production and price of various goods and services is affected by the degree of monopoly and mark More

Estimating the amount of market power and determining the market structure of various industries is one of the most important topics in microeconomics,because the amount of production and price of various goods and services is affected by the degree of monopoly and market power of that industry.The purpose of this research is to estimate the degree of agreement and the levelof market power of the insurance industry using the Hall-Roger approach in the form of supply and demand equations with the help ofpanel data using the two-stage least squares method.For this purpose,the information of27public and private insurance companies In addition to the large share of their financial market in employment, the insurance industry is closely related to the characteristics of savings and the level of economic development of countries, and as one of the tools of risk management, it provides the expansion of social welfare on the one hand, and on the other hand It leads to the growth of investment and, as a result, more production and economic prosperity.As expected,the research results indicate the mutual dependence of insurance industry companiesSo that more than 85%of the investigated insurance companies have been able to enjoy a significant profit margin by creating a gap between the price and the final cost.Also the calculation results related to theLerner index based on theHall model show the information related to the coefficient of heterogeneity among insurance companies.Iran insurance has the highest Lerner index with a coefficient of0.565andAsia,Dana andPasargad insurances are in the next ranks with0.419,0.248and0.182respectively, Manuscript profile

Open Access Article

907 - Evaluating the distance to default of banks: banks admitted to the stock exchange
Ghader Mohamad pour aghdam teymor mohammadi mehdid adibpour

10.30495/eco.2023.1973613.2711

The purpose of this research is to calculate the distance to default of 14 banks admitted to the Tehran Stock Exchange and active in the banking industry of the Islamic Republic of Iran, based on the option pricing method of Merton, Black-Scholes, using the calculation More

The purpose of this research is to calculate the distance to default of 14 banks admitted to the Tehran Stock Exchange and active in the banking industry of the Islamic Republic of Iran, based on the option pricing method of Merton, Black-Scholes, using the calculation of the market value of the banks' assets and their risk in the period The time is 1392-1400. For this purpose, the average market value of assets, liabilities and asset risk of banks and the distance to their default are calculated and compared.The index of distance to default of each of these banks in this period depends on the market value of assets, risk of assets, risk-free interest rate and debt. These variables depend on economic and non-economic and managerial factors. Bank Ansar, with the lowest average market value of assets, has the shortest distance to its default. On the other hand, Bank Mellat, which has the highest average market value of assets, has the longest distance to default. As a result, the most bank assets will have a longer distance to default. Manuscript profile

Open Access Article

908 - The Effect of financial and trade liberalization on stock market volatility in Selected Developing Countries: dynamic data panel approach
sirvan aghaie Mohammad Sokhanvar tahereh akhoondzadeh

10.30495/eco.2022.1933433.2540

   Abstract: The purpose of this paper is to investigate the effect of financial and trade liberalization on stock market fluctuations in 25 selected developing countries between 2001-2019 using a multivariate mushroom model to calculate fluctuations and gener More

   Abstract: The purpose of this paper is to investigate the effect of financial and trade liberalization on stock market fluctuations in 25 selected developing countries between 2001-2019 using a multivariate mushroom model to calculate fluctuations and generalized torque method. Based on the findings of the multivariate mushroom approach, there is a positive and significant relationship between financial and trade liberalization and the stock market fluctuations in this group of countries. Investigating the effect of financial and trade liberalization on stock market volatility using the generalized dynamic torque panel regression model shows a positive relationship between financial and trade liberalization and inflation with stock market volatility and also shows an inverse relationship between per capita income and financial liberalization and trade with it. Based on the results, it is suggested that economic policymakers, when implementing financial and trade liberalization policies, should take it into account that this liberalization is both an opportunity and a threat to domestic capital markets. Accordingly, imposition of financial and trade liberalization measures are recommended simultaneously and in a regulatory context. Manuscript profile

Open Access Article

909 - Asymmetric Effects of Stock Market shocks on Foreign Exchange Market in Iran: Application of DDC and APARCH Models
Mansoreh Zeraati Masoud Soufi Majidpour Mamood Mahmoodzadeh Mhdi Fathabadi

10.30495/eco.2023.1995289.2787

AbstractIn this paper, the asymmetric effects of stock market shocks on the exchange rate in Iran were evaluated using the daily data from 20/03/2016 to 21/06/2023 using cointegration and APARCH methods. The evidence shows that both shocks (positive/negative) are repeat More

AbstractIn this paper, the asymmetric effects of stock market shocks on the exchange rate in Iran were evaluated using the daily data from 20/03/2016 to 21/06/2023 using cointegration and APARCH methods. The evidence shows that both shocks (positive/negative) are repeatedly found in the Iranian stock market. Out of 2642 days, 1601 days of the market had negative returns and 1041 days had positive returns. In 511 days the market has fluctuated more than one standard deviation (big shocks). Estimates show that there is a strong long-term relationship between these two markets. The findings showed that the reaction of exchange rate to the positive and negative shocks of the stock market is asymmetric and has a long-term effect on the exchange rate. The behavior of the exchange rate towards negative and positive impulses is cyclical. The big negative shocks in the stock market gradually increase the return of exchange rate and eventually this effect does not disappear and puts the exchange rate at a higher level. But the effect of the big positive shocks in the stock market on the exchange rate is dampening. Negative shocks have a greater impact on conditional volatility compared to positive momentum. Also, the fluctuation of the stock market shows a very stable pattern. Keywords: shocks, stock market, exchange rate, asymmetric, APARCH.JEL Classification: G19, N25, F31, C58 Manuscript profile

Open Access Article

910 - An Empirical Examination of Stability, Predictability and Volatility for Capital Markets in Persian Gulf Rim
yadollah Dadgar Behzad Vamaziari

This paper examines the dynamic relationship of stock markets, stability, predictability, volatility, and persistence of shocks volatility of stock markets in Iran, Saudi Arabia, United Arabic Emirates, Qatar, Bahrain and Oman. In this paper, Generalized Autoregressive More

This paper examines the dynamic relationship of stock markets, stability, predictability, volatility, and persistence of shocks volatility of stock markets in Iran, Saudi Arabia, United Arabic Emirates, Qatar, Bahrain and Oman. In this paper, Generalized Autoregressive Conditional Heteroskedasticity model (GARCH) and Autoregressive Moving Average model (ARMA) are implemented by using monthly data during 1990-2010. The results indicate that stock market doesn’t have notable predictability in Iran and there is Cluster volatility for return of stock in most markets and almost, in none of these markets except Oman, explosive volatilities are observed. It is also indicated that the return for markets of Bahrain and Oman doesn’t have stability in significant level of 5 percent and for Iran it doesn’t have stability and durability in significant level of 1 percent. In addition, although the markets of these countries have high capacities for return of investment, but, in particular, the findings show a low correlation between these markets. Also, the results for the period in question explain that none of these markets has the ability of leadership among others. Manuscript profile

Open Access Article

911 - Labor Market Equilibrium in Profit-sharing Model Emphasizing on Islamic Approach
yadollah dadgar Iraj Totonchian mohammadreza armanmehr

Profit-sharing of the workers is a fairly way for the workforce which plays a vital role in efficiency and sustainable economic growth. Studying this subject by Islamic approach can be a new step. The supply and demand balance in the Profit-Sharing model will be analyze More

Profit-sharing of the workers is a fairly way for the workforce which plays a vital role in efficiency and sustainable economic growth. Studying this subject by Islamic approach can be a new step. The supply and demand balance in the Profit-Sharing model will be analyzed from the perspective of Islam. In this paper, the data will be collected in libraries and the documentation analyzed by using content analysis. In addition, depended on Islamic economical principles, geometrical and mathematical means are used to explain the matter more reasonably. To investigate the equilibrium of labor share in the economy, firstly, the labor market equilibrium rent is investigated. Then, the effect of Profit-sharing model of Islamic Economics will be studied on the balance of labor supply and demand. The stability of the economy equilibrium in profit-Sharing will be expressed based on Islamic teachings. Finally, some results of profit-Sharing Model are described. Manuscript profile

Open Access Article

912 - The Impact of Economic Sanctions on the Amount of Dependence between Oil and Financial Market (Extremal Dependence Approach)
Tahereh Nowrouzifar shahram fattahi Kiomars sohaili

Abstract This study tries to examine the contagion between oil and financial markets using a new method of co-volatility. In this survey, identification and measurement of contagion between financial markets, and contagion between oil and financial markets in Iran have More

Abstract This study tries to examine the contagion between oil and financial markets using a new method of co-volatility. In this survey, identification and measurement of contagion between financial markets, and contagion between oil and financial markets in Iran have been investigated. The daily data for the period 2009-2015 is used which has been extracted from the Central Bank and the OPEC websites. Oil sanction has caused in a reduction in correlation between stock and oil markets fluctuations in short and long-term periods and between gold and oil markets in long-term period. In addition, oil sanction has caused to an increase in correlation among the fluctuations of oil and exchange, gold and exchange, gold and stock, exchange and stock markets during the two periods.  Manuscript profile

Open Access Article

913 - Long-run Relationship between the Volatility of Effective Real Exchange Rate and Industrial Return Index in Tehran Stock Exchange Market (Multivariate GARCH Approach)
Esmaeil Aboonouri AmirMansour Tehranchian Mostafa Hamzeh

This paper, empirically, analyzes dynamic relationship between real effective exchange rate and industrial index in Tehran Stock Exchange market using VAR and Multivariate Generalized Autoregressive Conditional Heteroskedasticity (MGARCH), by monthly time series data du More

This paper, empirically, analyzes dynamic relationship between real effective exchange rate and industrial index in Tehran Stock Exchange market using VAR and Multivariate Generalized Autoregressive Conditional Heteroskedasticity (MGARCH), by monthly time series data during 2001-2011. The results represent that there is no long-term significant relationship between effective real exchange rate and industry index. Furthermore, the paper examines the cross-volatility effects between foreign exchange and stock markets. There is a bidirectional volatility spillovers effects between two markets. This indicates that previous innovations in stock market affects on the future volatility in foreign exchange market, and vice versa. Manuscript profile

Open Access Article

914 - Parametric Investigation of Lerner Index in the Bank Deposits and Loan Market Using the Translog Cost Function
mahdi moradi Farhad Khodadad Kashi Jahangir Biabani Hadi Ghafari

The aim of this paper is to investigate the monopolistic power of Iran’s banking industry by parametric approach. For this purpose, the Lerner index was calculated in the bank deposits and loan markets using the Translog stochastic frontier cost function and using More

The aim of this paper is to investigate the monopolistic power of Iran’s banking industry by parametric approach. For this purpose, the Lerner index was calculated in the bank deposits and loan markets using the Translog stochastic frontier cost function and using banking data including balance sheet and profit and loss statement of 33 banks during 2001-2014. The results showed that monopolistic power of banking industry in the loan market has decreased over time and competitive conditions somewhat have been improved, so that the Lerner index for loan market in 1380 has been decreased from 0.77 to 0.54 in 1393. However, the gap between price and marginal cost is rather high level. Also, the Lerner index of deposit market has been fluctuated between 0.5 and 0.33. Manuscript profile

Open Access Article

915 - The Effect of Financial Liberalization on the Stock Market in Iran
mirhosein mousavi masoumeh nematpour

The purpose of financial markets liberalization followed by most developing countries in recent decades is to improve the efficiency of financial markets and financial resources. This paper examines the relationship between share prices index and financial liberalizatio More

The purpose of financial markets liberalization followed by most developing countries in recent decades is to improve the efficiency of financial markets and financial resources. This paper examines the relationship between share prices index and financial liberalization index in Iran during 1373-1387 using quarterly time series data. It uses more comprehensive and recent technique, Vector Autoregressive and Co-integration approach to determine the short run and long run linkages between share prices Index and financial liberalization. The findings indicate that financial liberalization index has a positive impact on share prices Index in long run, but no impact in short run. Financial liberalization and reforms started in early 1990s, as part of economic reforms, has a very strong direct effect on the stock market. It means that stock market is too much sensitive and volatile to financial liberalization in emerging economies. Manuscript profile

Open Access Article

916 - Identifying Regime Switching of Stock Market Returns in Iran
Seyed Yahya Abtahi Hamed Nikfetrat

Financial markets tendency to a sudden shift as a result of changes in the investor behavior can lead to the appearance of different regimes of the price and returns in these markets. This paper, the switching behavior of different regimes in Tehran Stock Market will be More

Financial markets tendency to a sudden shift as a result of changes in the investor behavior can lead to the appearance of different regimes of the price and returns in these markets. This paper, the switching behavior of different regimes in Tehran Stock Market will be investigated through returns (TEDPIX) indexation Switching model during 2006-2011. The results represent that there are 3 positions or regimes for this market. One has a negative return average and two others have a positive returns average. Also, the stability of the regimes has a positive but low returns average and the change of other regimes to this one is of high probability in this market. Manuscript profile

Open Access Article

917 - A Simple Model for Speculative Bubble in Tehran Housing Market
Habib Morovat Javid Bahrami

In this paper, a simple model of a speculative housing market will be developed in which the demand for houses is influenced by expectations about future housing prices. Agents rely on extrapolative and regressive forecasting rules to form their expectations. The relati More

In this paper, a simple model of a speculative housing market will be developed in which the demand for houses is influenced by expectations about future housing prices. Agents rely on extrapolative and regressive forecasting rules to form their expectations. The relative importance of these competing views evolves over time, subject to market circumstances. It will be represented that the relative price elasticity of the demand of different views has important role in making speculative bubbles of Tehran housing market. The results indicate that the weight of agents by extrapolative demand (chartists) is more than 90% during last two decades. Manuscript profile

Open Access Article

918 - Assessing the Structure of Bank Deposits Market in Iran
mohammad nabi shahiki tash kamran mahmoodpour

Abstract The main purpose of this paper is to evaluate the structure of banking structure in Iran and assess the monopoly power factor based on Bresnahan and Lau approach. In this paper, the market situation of monetary in Iran consisted 18 active banks are studied dur More

Abstract The main purpose of this paper is to evaluate the structure of banking structure in Iran and assess the monopoly power factor based on Bresnahan and Lau approach. In this paper, the market situation of monetary in Iran consisted 18 active banks are studied during 2007–2011. By the use of Bresnahan's market power model, it is found that there is no deposit market for pre-said banks in Iranian banking industry. The coefficients estimated by the research model have represented that the hypothesis of perfect competition without any withholding rates and deposit rates can be rejected for the entire market. Manuscript profile

Open Access Article

919 - Use of Black Market premium (BMP) to Investigate the Changes of Exchange Rate on the Added-value of Industry
hamidreza izadi maryam izadi

Instability of exchange actual rate increases the risk and uncertainty, decrease of investment, shortening of investment horizon, instability of financial markets, reduction of foreign trade, allocation of the resources to the non-productive activities, reduction of ind More

Instability of exchange actual rate increases the risk and uncertainty, decrease of investment, shortening of investment horizon, instability of financial markets, reduction of foreign trade, allocation of the resources to the non-productive activities, reduction of industry added value and the growth of production rate and economy. By using Black Market Premium, this paper tries to evaluate the exchange rate fluctuations and its deviations during 1971-2010 due to the importance of the exchange rate variations, and then survey the negative effects of these fluctuations and deviations on the surplus value of industry. Manuscript profile

Open Access Article

920 - Evaluation of Exchange Market Pressure and Degree of Government Intervention by Co-integration Technique: Case Study of Iran
mahmood baghjari Ebrahim Hoseini nasab Reza Najarzadeh

Abstract Exchange market pressure (EMP) is an important index for evaluating the changes of exchange rate and foreign exchange reserves simultaneously. In this paper, exchange market pressure is calculated based on Weymark approach during 1989: Q1- 2012:Q4. The method More

Abstract Exchange market pressure (EMP) is an important index for evaluating the changes of exchange rate and foreign exchange reserves simultaneously. In this paper, exchange market pressure is calculated based on Weymark approach during 1989: Q1- 2012:Q4. The method applied for estimating EMP is Co-integration technique by using Johansen-Juselius (JJ) technique. The results have represented that, during the period, there is a pressure on exchange rate and about 44% of exchange market pressure is attracted by foreign exchange and remaining 56% absorbed by the changes in exchange rate. Manuscript profile

Open Access Article

921 - Investigating the Economic and Welfare Effects of the Water Market: A Positive Mathematical Programming Model Approach
fatemeh esmaelnia balagatabi ahmad sarlak hadi ghaffari

In this study, the aim is to identify the economic and welfare effects of forming the water market in the Varamin region. Changes in the area under aquaculture, gross profit in two situations (water market and lack of water market) during 2011-2016 were calculated and c More

In this study, the aim is to identify the economic and welfare effects of forming the water market in the Varamin region. Changes in the area under aquaculture, gross profit in two situations (water market and lack of water market) during 2011-2016 were calculated and compared using GAMS software and positive mathematical programming model. The results show that the establishment of the water market would have a positive and incremental effect on the gross profit of farmers in the region. Also, Cultivation of crops such as wheat, rice, barley, cucumber and potatoes, tomatoes and garlic has been more profitable and more crops can be planted. Based on the results, it is suggested that the government provide private-sector participation through investment and financial incentives. Manuscript profile

Open Access Article

922 - Economic Modeling of Agricultural Water Resource Management in Tehran Province with Emphasis on the Role of Water Market
Abolfazl Mahmoudi Abozar Parhizkari

In present study the formation effects of local and regional water markets in Tehran province were investigated and the potential of water transfer under water scarcity conditions in this province were analyzed. For this purpose, an economic modeling including positive More

In present study the formation effects of local and regional water markets in Tehran province were investigated and the potential of water transfer under water scarcity conditions in this province were analyzed. For this purpose, an economic modeling including positive mathematical programming (PMP) model and state wide agricultural production (SWAP) functions were used. The results showed that with establishment of the local and regional water markets in Tehran province; in addition to creation the balance between supply and demand of irrigation water and equilibrate the water trading between the studied regions, total irrigated lands 7/41% and total farmers’ gross profit 9/27% are increased. Finally, due to the supportive and constructive role of local and regional water markets, providing the required grounds to establishment and optimal use of this type of mechanism in Tehran province and other regions of the country where have shared water resources are suggested. Manuscript profile

Open Access Article

923 - Analysis of Home Market Effect: with Emphasis on Foreign Trade behavior Iran’s Manufacturing Sector
ali falahati mojtaba almasi yahya goli

Abstract The main purpose of this paper is to analyze the home market effect hypothesis on Iran's industry. Accordingly, International Standard Industry Classification (ISIC) two‐digit data of the Iranian industry sector and five major trading partners from 2001 to 2014 More

Abstract The main purpose of this paper is to analyze the home market effect hypothesis on Iran's industry. Accordingly, International Standard Industry Classification (ISIC) two‐digit data of the Iranian industry sector and five major trading partners from 2001 to 2014 and the general equilibrium model with the assumption of incomplete competition have been used. The estimation results showed that the home market effect on the total industry has been confirmed. The results also showed that home market effect was positive in 17 out of 21 studied sectors. Therefore, the expansion of domestic demand in various industrial sectors with protectionism of competitiveness along with the strengthening of intra-industry trade with similar demand structure countries can provide a platform for better penetration in international markets and lead to sustainable growth of industrial exports in the country. Manuscript profile

Open Access Article

924 - Determination of The Price Transmission Mechanism in Shrimp Market of Iran (Application of Bivariate GARCH Model)
ali akbar baghestani reza rahimi

Abstract The main objective of this paper is determination of the price transmission mechanism in shrimp market of Iran by using bivariate GARCH model. The monthly data during 1380:1-1394:4 was used. The results indicated that the rate of change in retail prices is part More

Abstract The main objective of this paper is determination of the price transmission mechanism in shrimp market of Iran by using bivariate GARCH model. The monthly data during 1380:1-1394:4 was used. The results indicated that the rate of change in retail prices is partially causes changes in wholesale prices. So that one unit increase in the retail price index would increase less than one unit (0.2 units) Wholesale Price Index. Therefore, the price transmission in shrimp market is imperfect. The result of Houck method indicated that price transmission in the shrimp market is asymmetric and, speed of transmission in increasing price is more than decreasing prices. Therefore, according to the policy of reforming Shrimp imperfect market, the government must attended to non-price supporting Policies. Manuscript profile

Open Access Article

925 - The Home Market Effect on Exports and Manufacturing Products in Iran
Rahman Saadat Esmaeil Abounoori Saeed Rasekhi mohammad reza mardani

Abstract The purpose of this study was to investigate the home market effect in the monopolistic competition market in Iran. The home market effect was investigated in 12 industries based on ISIC two-digit classification published provincially by the Iranian Statistics More

Abstract The purpose of this study was to investigate the home market effect in the monopolistic competition market in Iran. The home market effect was investigated in 12 industries based on ISIC two-digit classification published provincially by the Iranian Statistics Center for the period 2001 to 2013. Results show that home market effect exist only in the industry of "production of motor vehicles, trailer and semi-trailer". Therefore, high demand for the products of this industry can lead to exports. In other industries, relatively high demand for the products of these industries in country will generally lead to be a net importer of these goods. Based on the results, investment in the industry, which has the home market effect, is suggested. Manuscript profile

Open Access Article

926 - Tehran Securities Exchange's leading stocks in currency crisis: minimum spanning tree
Mostafa Baratpour Ghodratollah Emamverdi Mahmoud Mahmoudzadeh Parvaneh Salatin

his study was conducted with the aim of identifying the leading companies in the stock market and the impact of the currency crisis on the change of these companies, using the spanning tree model. For this purpose, the daily price returns of 50 selected stocks from the More

his study was conducted with the aim of identifying the leading companies in the stock market and the impact of the currency crisis on the change of these companies, using the spanning tree model. For this purpose, the daily price returns of 50 selected stocks from the Iranian stock market and in two time periods were used to form the stock network. The period from March 24, 2016 to March 20,2018 was determined as the period before the currency crisis, and by identifying the currency event on April 4, 2018, using the ICSS model, the period from April 4, 2018 to July 21,2020 was determined as the period after the exchange rate crisis. According to the findings of the research, in the period before the exchange rate crisis, the symbols of Khepars, Foulad and Kegol have the highest correlation with other stocks. In other words, these stocks have been able to play a leading role. After the jump in the exchange rate, Veghdir and Foulad were identified as the leading stocks. According to the results, export-oriented industries have been able to maintain their leading role after the exchange rate crisis, and import-oriented industries such as automobiles have lost their leading role. Manuscript profile

Open Access Article

927 - Characteristics of Investors and Financial Risk-Taking in the Capital Market
ahmad Arian Tabar

AbstractThe purpose of this study is to investigate the risk-taking and characteristics of investors (financial management skills, financial intelligence, wealth) in the capital market. The statistical population of this study is financial analysts and traders in the ca More

AbstractThe purpose of this study is to investigate the risk-taking and characteristics of investors (financial management skills, financial intelligence, wealth) in the capital market. The statistical population of this study is financial analysts and traders in the capital market of Mashhad and The statistical sample was calculated according to the Cochran's formula and included 190 people. Information about the characteristics of investors was collected using a closed-ended questionnaire based on the Likert scale. Financial risk tolerance is considered as a dependent variable and financial intelligence, wealth, financial management skills are considered as independent variables. To test the hypotheses, multivariate regression method and community mean test (T test) were used. The results show that there is a significant relationship between independent variables and dependent variables, however, the importance of factors with independent variables was not the same for respondents, so that the factor of financial management skills had the highest average. In addition, financial intelligence and wealth are associated with financial risk. Manuscript profile

Open Access Article

928 - macroeconomic variables, economic sanctions and the price index of the technical and engineering services industry in Iran's capital market; ARDL approach
Arash danialian mahbube delfan

The purpose of this research is to investigate the impact of macroeconomic variables, inflation rate, exchange rate, as well as the global commodity price index and economic sanctions on the price index of the technical and engineering services industry in Iran's capita More

The purpose of this research is to investigate the impact of macroeconomic variables, inflation rate, exchange rate, as well as the global commodity price index and economic sanctions on the price index of the technical and engineering services industry in Iran's capital market . This study, which is an application of the autocorrelation model with distributed lag (ARDL), has been carried out using monthly data during the period of 1387-1400. The results of the pattern estimation indicate that our dynamic pattern is moving towards the long-term pattern. Also, the results of the error correction model show that 91% of the deviation of the model from its long-term path is corrected by the model variables every year. According to the results, the global commodity price index and the sanctions index have negative effects, and the variables of the exchange rate and inflation rate have positive and significant effects on the price index of the technical engineering services industry. Also the global commodity price index has the highest elasticity compared to other research variables. Manuscript profile

Open Access Article

929 - Investing Neural Network Trianing with Metaheuristic Algorithms in order to Prediction of Iran Stock Index
Seyed Ahmad Mirzaei Zakiyeh Nikdel Zahra Nikdel

Prediction and analysis of stock market movements are an important topic for researchers, traders and have got an important role in today’s economy. Variety in policies, such as government policies and economic policies affect the stock market and cause stock pric More

Prediction and analysis of stock market movements are an important topic for researchers, traders and have got an important role in today’s economy. Variety in policies, such as government policies and economic policies affect the stock market and cause stock price changes. The predicting stock price movement on a daily basis due to the non-linear and chaotic stock price movements is a difficult task. There are several ways for predicting in stock market. Artificial intelligence techniques have been widely used to predict data with nonlinear and chaotic structure. One of these techniques is neural network. If neural network is trained correctly, then it has minimum error in predicting. In this research, we will train the multi layer perceptron neural network with 8 meta heuristics algorithms and we predict Tehran Exchange Dividend Price Index (TEDPIX). The Results show that grey wolf optimization has the minimum error in training of neural network. Manuscript profile

Open Access Article

930 - Investigating the Impact of Competition in the Product Market Using the Herfindahl-Hirschman Index on the Efficiency of Investing in Human Resources in Companies Listed on the Tehran Stock Exchange
Hamid Reza Mohammadi Atefeh Abbasi

Nowadays, Daneshgar human resources are considered as the most important ability of the organization to gain a competitive advantage and also the main intangible asset, and the organization believes that employees should be the basis for improving the quality and effici More

Nowadays, Daneshgar human resources are considered as the most important ability of the organization to gain a competitive advantage and also the main intangible asset, and the organization believes that employees should be the basis for improving the quality and efficiency of all organizational processes The purpose of this study is to investigate the effect of competition in the product market using Herfindahl-Hirschman index on the efficiency of investment in human resources in companies listed on the Tehran Stock Exchange. The research data has been prepared using the library-documentation method and the statistical population of this research is the companies listed on the Tehran Stock Exchange during the period 1393 to 1398. Sampling was done by systematic elimination method and 124 companies were selected as a sample. This research is random, correlation and post-event. Multivariate regression technique using panel data method has been used to test the hypotheses. The findings showed that there is a significant inverse relationship between competition in the product market using the Herfindahl-Hirschman index and the efficiency of investment in human resources. Manuscript profile

Open Access Article

931 - investigate risk, financial flexibility and the role of product market competition in Tehran Stock Exchange companies
ahmed khodamipour Hadis Javanmard

It is important that financial flexibility is very important in the development of company financial decisions in the market. Financial by researchers is considered as one of the important components of the company's decisions, as well as the company's viewpoints to ris More

It is important that financial flexibility is very important in the development of company financial decisions in the market. Financial by researchers is considered as one of the important components of the company's decisions, as well as the company's viewpoints to risk the company's decisions. Therefore, this study was aimed at studying the relationship between risk, financial flexibility and the role of product market competition in Tehran Stock Exchange companies. Research method of this study based on the purpose of implementation, of the type of applied research, which is done in a correlation method. Information required for testing and analyzing hypotheses from financial statements and their accompanying commentary notes from 130 companies listed in Tehran Stock Exchange as a statistical sample of 2014 to 2019 and has been edited. Systematic removal method (screening) was also used to determine the sample size and size. Linear regression data and linear regression model are used to test the research hypotheses. The findings from the test hypotheses test showed that the risk and competitiveness of the product market are positively related to financial flexibility and that product market competition has no effect on the relationship between risk and financial flexibility. Manuscript profile

Open Access Article

932 - Pathology of Iran's Tourism Industry Financing in the Capital Market (Case Study)
Hasan ghalibafasl Masoumeh Naderi Gholamhaidar Ebrahimbai Salami Mir Feyz Fallahshams,

The purpose of this research is to investigate the challenges and obstacles of financing projects of Iran's tourism industry through the capital market. The research paradigm is constructivism. considering that the purpose of this research; It is pathology, so its strat More

The purpose of this research is to investigate the challenges and obstacles of financing projects of Iran's tourism industry through the capital market. The research paradigm is constructivism. considering that the purpose of this research; It is pathology, so its strategy is in the form of a case study and its approach is in the field of qualitative research. In this research method, the researcher for preliminary investigation; He has collected and reviewed all documents and scientific studies about the financing of the tourism industry, especially in the capital market, in order to identify its components, effective factors and consequences. Then, in order to confirm them, interviews were conducted with tourism industry, capital market, and university experts to achieve information saturation, and finally, to confirm the obtained information, a secondary focal interview was conducted again in the form of several group meetings.The results have shown that the main obstacles to the financing of this industry include the insufficient knowledge of the capital market and the tourism industry about each other, not having some necessary conditions to enter the capital market, the inherent characteristics of the projects, lack of desire and confidence to enter the capital market, the difference in the rate of return of the financial markets, the existence of multiple beneficiaries, the fact that most of the projects are not private, the existing laws and regulations, and some issues related to the financing system are among the main challenges for financing this industry using capital market capacities. Manuscript profile

Open Access Article

933 - State Dependent Effects of Monetary Aggregates on Exchange Market Pressure in Iran's Economy
Mohsen Tooti Seyed Yahya Abtahi Jalil Totonchi Zohreh tabatabaeinasab

The purpose of the present study is to investigate the effects of monetary aggregates on exchange market pressure of Iran's economy using quarterly data and during the period of 2001:02- 2021:04. For this purpose, exchange market pressure index has been calculated More

The purpose of the present study is to investigate the effects of monetary aggregates on exchange market pressure of Iran's economy using quarterly data and during the period of 2001:02- 2021:04. For this purpose, exchange market pressure index has been calculated by Edwards (2002) and Kumah (2007) approach; The results show that the exchange market pressure index of Iran's Economy follows a nonlinear pattern. After that, using the unit root test of Lee and Strazisich (2003), which is based on the minimum Lagrange coefficient (LM) test, the time series has been confirmed in terms of the structural break point, and then using by the approach proposed by Lee and Strazisich (2003), the residual of the time series has been extracted. The results of Markov Switching GARCH model indicate that in the low regime of exchange market pressure, the monetary base variable with a coefficient of 0.29 has the greatest effect on the pressure of the Iranian currency market, followed by liquidity and money variables respectively with coefficients 0.06 and 0.01 increase the pressure of the currency market, with the switch of the regime and being in the high regime of exchange market pressure, the variables of monetary base, liquidity and money with the coefficients of 0.88, 0.54 and 0.31 lead to pressure in the currency market, therefore, the application of contractionary monetary policy and control of monetary aggregates should be considered as a strategic point for economic policy makers. Manuscript profile

Open Access Article

934 - Non-parametric momentum strategy based on rank and sign Study case: Tehran Stock Exchange
parsa jozzi sayyed mohammadreza davoodi saeed Kazemian hossinabadi

The purpose of this research is non-parametric momentum strategy based on rank and symbol in Tehran Stock Exchange. In the present research, two approaches to implementing the non-parametric momentum strategy were introduced as momentums based on rank and sign. MATLAB s More

The purpose of this research is non-parametric momentum strategy based on rank and symbol in Tehran Stock Exchange. In the present research, two approaches to implementing the non-parametric momentum strategy were introduced as momentums based on rank and sign. MATLAB software and coding were used for data analysis and model implementation. The research model is taken from the article of T. Sang et al. (2021). The results of the research on the monthly data of 16 industries from the Tehran Stock Exchange between 2013 and 2022 show that the momentum approach based on rank compared to normal and sign increases the Sharpe ratio by 30% and also the momentum of the rank in the value measure in Exposed to risk also has the lowest risk. In addition, the regression relationship shows that both the monthly rate momentum return and the monthly sign momentum return have a positive significant effect on the normal momentum monthly return at the confidence level of 0.95. The high and appropriate determination coefficient of 0.892 also shows that there is a linear relationship between the three yields. Manuscript profile

Open Access Article

935 - Forecasting Future Trends of the Stock Market Using the Probit Regression Approach with Emphasis on Value at Risk
Seyed Ali Mousavi Loleti Emran Mohammadi Saeed Shavvalpour

Forecasting has always been recognized as an important issue in financial markets and is considered a unique factor in estimating future unknown values. The aim of this research is to identify and forecast the conditions of the Tehran Stock Exchange(TSE) and the factors More

Forecasting has always been recognized as an important issue in financial markets and is considered a unique factor in estimating future unknown values. The aim of this research is to identify and forecast the conditions of the Tehran Stock Exchange(TSE) and the factors affecting them, focusing on the correlation between market prosperity and value at risk. To achieve this, in the first step of this study, the time series of the value at risk index on the capital market TSE was estimated using daily data and the first-order GARCH method from spring 2010 to June 2023. Then, the factors influencing prosperity in TSE were evaluated based on seasonal data from spring 2010 to June 2023 using the probit regression approach. In addition, value at risk index was calculated seasonally and the relationship between the probability of market prosperity and the value at risk index was examined using correlation coefficients.The research results show that the probability of market prosperity in the Iranian capital market has a significant negative relationship with the bank interest rate, liquidity growth and the occurrence of sanctions. There is also a significant positive relationship with the inflation rate and the growth of the exchange rate. Furthermore, the correlation analysis shows that market prosperity is directly related to equity value at risk. Assuming stable conditions, the research suggests that the probability of a prosperity market in the next three seasons is significantly higher than the occurrence of a recession. Manuscript profile

Open Access Article

936 - Damping Controller Design in Offshore Wind Power Plants to Improve Power System Stability Using Fractional Order PID Controllers Based on Optimized Exchange Market Algorithm
Naser Taheri Hamed Orojlo Faramarz Ebrahimi

In this paper, the design of damping supplementary controller in VSC HVDC transmission systems, which is the interface of Offshore Wind Power Plant (OWPP) with the main power system, is studied. First, it is shown that the speed-power curve in a wind turbine affects the More

In this paper, the design of damping supplementary controller in VSC HVDC transmission systems, which is the interface of Offshore Wind Power Plant (OWPP) with the main power system, is studied. First, it is shown that the speed-power curve in a wind turbine affects the damping of oscillation and electromechanical modes of the power system, and depending on the operating conditions of the turbine, the extent of this effect varies. Then, to improve the dynamic stability of the power system, the use of an optimized supplementary controller in the VSC HVDC system will be proposed. The proposed controller is added as an additional loop to the converter control circuits in VSC HVDC and will amplify the damping torque in the generators by correcting the damping coefficient of the system oscillation modes. In addition, a solution is provided to use the supplementary controller in the most optimal path, so that the most controllability on the oscillation modes and the least interference with other channels between the input-output signals are provided. To design the proposed controller, a fractional order PID controller will be used whose coefficients are adjusted through an optimized exchange market algorithm. The optimization of the algorithm is done by using mutation and crossover operators in the genetic algorithm with the aim of avoiding bats being trapped at local extremum. The simulation results show that the method proposed in this paper not only improves the dynamic stability of the power system but also strengthens the voltage profile. Manuscript profile

Open Access Article

937 - Two-Objective Participation of Energy Hubs and Distribution Networks in the Wholesale and Retail Energy Markets Based on Fuzzy Decision
Omid Kohansal Mahmoud Zadehbagheri Mohammadjavad Kiani Samad Nejatian

This paper presents the optimal participation of distribution networks and energy hubs in the day-ahead wholesale and retail energy markets. The proposed scheme is a two-objective optimization model. In one objective function, it minimizes the energy cost of electricity More

This paper presents the optimal participation of distribution networks and energy hubs in the day-ahead wholesale and retail energy markets. The proposed scheme is a two-objective optimization model. In one objective function, it minimizes the energy cost of electricity, gas, and heating network as private distribution companies in the mentioned markets. In another objective function, it minimizes the energy cost (equal to the difference between selling and purchasing energy) of hubs in the retail market. This scheme is subject to optimal power flow formulation in the mentioned networks, and the operation model of sources and active loads in a hub format. Then, the Pareto optimization based on the weighted functions method according to the fuzzy decision is used to achieve the optimal compromise solution. Finally, by implementing the proposed scheme on a system test, the obtained simulation results confirm the capabilities of the scheme in improving the economy of energy hubs and the economic and operation situation of the mentioned networks. Manuscript profile

Open Access Article

938 - Optimal Bidding Strategy of Generation Companies (GenCos) in Energy and Spinning Reserve Markets Using Linear Programming
Hassan Barati Ali Habibzadeh Afshin Lashkarara Jamshid Aghaei

In this paper a new bidding strategy become modeling to day-ahead markets. The proposed algorithm is related to the point of view of a generation company (Genco) that its end is maximized its benefit as a participant in sale markets of active power and spinning reserve. More

In this paper a new bidding strategy become modeling to day-ahead markets. The proposed algorithm is related to the point of view of a generation company (Genco) that its end is maximized its benefit as a participant in sale markets of active power and spinning reserve. In this method, hourly forecasted energy price (FEP) and forecasted reserve price (FRP) is used as a reference to model the possible and probable price strategies of Gencos. A bi-level optimization problem That first level, is used to maximize the individual Genco’s payoffs for obtaining the optimal offered quantity of Gencos. The second one, uses the results of the upper sub-problem and minimizes the consumer’s payment with regard to the technical and network constraints, which leads to the awarded generation of the Gencos. In this paper use of the game theory in exist optimization model. The paper proposes a linear programming approach. A six bus system is employed to illustrate the application of the proposed method and to show its high precision and capabilities. Manuscript profile

Open Access Article

939 - Study and Analysis of Congestion Management in Hybrid Electric Market
Moayed Mohseni Mahmoud Joorabian Hasan Barati Ali Rafinia

The congestion management system is a systematic approach, collaboratively developed and implemented throughout a metropolitan region that provides for the safe and effective management and operation of new and existing transportation facilities through the use of deman More

The congestion management system is a systematic approach, collaboratively developed and implemented throughout a metropolitan region that provides for the safe and effective management and operation of new and existing transportation facilities through the use of demand reduction and operational management strategies. In this paper we try to present some points which should be investigated in congestion management problems. We calculate different kinds of congestion problems which may be occurred in our network. Here, the hybrid model is used to solve problems in the electricity market to solve the congestion problem in the network and Benders techniques is used together with an optimal power flow (OPF). In fact, by using of Benders algorithm the problem is divided into two major and minor problems. Therefore, the major problem related to the economy sector and no network is included and the minor problem is to solve the network and examine the accuracy of the network. Benders algorithm has been tested on a standard network IEEE 24 bus and Matlab software is used to implement the algorithm. Manuscript profile

Open Access Article

940 - Identification of Marketing Strategies in Literary Tourism: A Case Study of Neyshabour City
seyed Naser Ghadamgahi smaeel ghaderi

یکی از انواع گردشگری، گردشگری ادبی است. گردشگری ادبی را میتوان یکی از خوشههای گردشگری فرهنگی و گردشگری میراث دانست که مکانهای مربوط به نویسندگان، فضاهای مرتبط داستانها و کتابها، جشنوارههای ادبی، فیلم ها و تولیدات رسانه ای و مانند آن را در بر میگیرد. ایران نیز به دلیل غن More

یکی از انواع گردشگری، گردشگری ادبی است. گردشگری ادبی را میتوان یکی از خوشههای گردشگری فرهنگی و گردشگری میراث دانست که مکانهای مربوط به نویسندگان، فضاهای مرتبط داستانها و کتابها، جشنوارههای ادبی، فیلم ها و تولیدات رسانه ای و مانند آن را در بر میگیرد. ایران نیز به دلیل غنای فرهنگی و ادبی که در خود دارد یکی از کشورهای صاحب نام در این حوزه است که میتواند از این میراث ناملموس بهره فراوانی ببرد و در ایران شهرستان نیشابور از لحاظ ادبی دارای موقعیتی ممتاز و خیرهکننده است و بستری مناسب برای توسعه این شاخه از گردشگری به شمار میآید لیکن با وجود ظرفیت بالا، گردشگری ادبی نیشابور رونق زیادی ندارد. در این پژوهش با استفاده از روش کیفی و تکنیک گروه تمرکز راهکارهایی برای بازاریابی گردشگری ادبی در شهرستان نیشابور شناسایی شد که شامل شش دسته 1. ایجاد پایگاههای تبلیغاتی 2.هدایت مسافران مشهد به نیشابور 3.برگزاری جشنوارههای ادبی مناسبتی 4.آشنا سازی اهالی نیشابور با ظرفیتهای گردشگری 5.طراحی سوغات مرتبط با حوزه ادب نیشابور. 6. طراحی بازیهای متناسب با گردشگری ادبی نیشابور است. Manuscript profile

Open Access Article

941 - Supply Chain Integration and its Impact on Sustainability of Export and Marketing Development in Tourism Industry by Relying on the Role of Agencies (A Study in Tabriz Travel Agencies)
homa sarvari laleh Hossein Gharehbiglo Behjat Abchar

Today, tourism is rapidly expanding as one of the most important and influential sectors in the world economy and countries. The highly competitive environment of the industry compels tourism firms to look for new ways to improve their competitive advantage and effectiv More

Today, tourism is rapidly expanding as one of the most important and influential sectors in the world economy and countries. The highly competitive environment of the industry compels tourism firms to look for new ways to improve their competitive advantage and effective tourism supply chain management is one of the strategies that tourism operators can employ. This article examines "Supply Chain Integration and its Impact on Sustainability of Export Development and Marketing in the Tourism Industry" as a factor to boost tourism production and increase incoming tourists and the importance of revenue generation. The target population of this study is employees of travel agencies in Tabriz using Morgan table and cluster sampling. Data collection tool was a researcher-made questionnaire. The research is a descriptive correlational one and it is applied in terms of purpose. SPSS21 software and regression tests were used to analyze the data. regression tests were used to analyze the data.The results showed that supply chain integration variable can predict 67% dependent variable of export sustainability and 60% dependent variable of marketing in tourism industry. Manuscript profile

Open Access Article

942 - An Analysis of Tourists’ Behavior of Delay in Service Delivery (A Case Study of Parsian Hotel in Kermanshah)
Maryam Beigpour Tanha kamran yeganegi

The purpose of this study is to examine the customer behavior affected by service delays. Nine hypotheses were tested in this study. The method of this research is descriptive-survey in terms of variables and applied in terms of purpose. The statistical population of th More

The purpose of this study is to examine the customer behavior affected by service delays. Nine hypotheses were tested in this study. The method of this research is descriptive-survey in terms of variables and applied in terms of purpose. The statistical population of this research was targeted in Parsian Hotel in Kermanshah. The sampling method in this study was simple random based on which 384 people were selected as a sample through Cochran's formula for data collection. In this study, a questionnaire was used as a research tool, the validity and reliability of which were confirmed. The confirmatory factor analysis was used to analyze the data and test the hypotheses using Amos structural equation software version 22. According to the research results, service delays have a positive effect on customers' anger and insecurity and a negative effect on their acceptability. Anger and insecurity also have a negative effect on the desire to buy and a negative effect on word of mouth marketing. In the end, acceptability also has a positive effect on the willingness to buy but a negative effect on the willingness to spread word of mouth.   Manuscript profile

Open Access Article

943 - Religious Tourism and Motivations for Attending Religious Leadership Conferences (Spiritual Leadership Development Approach)
Mostafa Heidari Haratemeh

Religious conferences are a new form of spiritual event for leaders with institutional/ministerial roles. Despite considerable research in this area, it is largely unclear what exactly motivates these leaders to attend a religious conference. Therefore, the real goal of More

Religious conferences are a new form of spiritual event for leaders with institutional/ministerial roles. Despite considerable research in this area, it is largely unclear what exactly motivates these leaders to attend a religious conference. Therefore, the real goal of conceptualizing religious tourism and developing spiritual leadership was considered with the approach of religious leadership conferences. Sampling was determined as a non-probability purpose for four religious events from all religious conferences held on holidays in 1398. The conceptual framework includes the theory of spiritual leadership (over 2003), the core competencies of religious leadership (Malphurs and Mancini (2004), and the characteristics of segmentation variables (Tkaczynski and Rundle-Thiele 2011) for determining the intrinsic motivation, attending a religious conference in five designed spiritual encouragement, listening to an influential lecturer, better equipment in an organizational role, listening to other speakers, and motivating one to be involved in leadership. The results showed that although the core competencies of knowledge, executive skills, emotions, and personality appear in a comprehensive and all-encompassing way, the two important motivations seemed to be spiritual encouragement (skills) and better equipped with the current organizational role (personality) representing the key motivators for attendance. Some conferences reflect the theme of the event. Music which is here meant saying prayers and supplications is useful for encouraging a tourist's beliefs but is not a major motivator for attending a conference. Manuscript profile

Open Access Article

944 - Modeling the attraction of investment in Iran's sports tourism industry with an emphasis on mix marketing and sustainable development
Azam Abbasi Hosein Akbari Yazdi Mohammadreza Moinfard Alireza Elahi

The present study was conducted with the aim of presenting a model for attracting investment in the Iranian sports tourism industry with an emphasis on the marketing mix and sustainable development. The statistical population of the research in the qualitative part incl More

The present study was conducted with the aim of presenting a model for attracting investment in the Iranian sports tourism industry with an emphasis on the marketing mix and sustainable development. The statistical population of the research in the qualitative part included all experts in the field of sports marketing management, sports tourism and tourism marketing management. A total of 17 interviews were conducted by purposive sampling method to reach theoretical saturation and in a small part of the same people plus capital Sports spenders and sports entrepreneurs were nationwide. The questionnaires were distributed electronically and finally 249 questionnaires were completed correctly. Research tools in the qualitative section, reconciliation and review of theoretical foundations, and in the quantitative section, a questionnaire made from the qualitative section with the focus on 3 mixed marketing variables in the Iranian sports tourism industry (7 items), sustainable development (6 items) and attracting investors in the tourism industry. It was sports (2 items). Exploratory factor analysis test was used to measure items and questions of each variable and structural equation modeling test was used with PLS software. The results of the research model showed that the mixed marketing path to sustainable development with the effect factor (0.899) had the greatest effect among the variables. The mixed marketing-to-investment path with an impact factor (0.484) was in the next category, and the sustainable development path to an investment with an impact factor (0.356) had the lowest effect among other variables. In a general conclusion, it should be mentioned that for the development of Iran's sports tourism industry, first of all, special attention should be paid to the marketing mix, because in this case, sustainable development can be achieved and investors can be encouraged to invest in the tourism industry. Import sports. Manuscript profile

Open Access Article

945 - A Mixed Modeling of Sustainable Marketing in Iranian Sports Tourism Industry
Azam Abbasi Hosein Akbari Mohammadreza Moinfard Alireza Elahi

This research is applied in terms of its purpose and employs a mixed research approach. The data collection methods used are of the descriptive survey type, and the nature of the data is both qualitative and quantitative. Initially, the research involved conducting libr More

This research is applied in terms of its purpose and employs a mixed research approach. The data collection methods used are of the descriptive survey type, and the nature of the data is both qualitative and quantitative. Initially, the research involved conducting library studies and interviews with experts in the fields of sports marketing management, sports tourism, and tourism marketing management. The objective was to identify effective elements within the sustainable marketing mix specific to the Iranian sports tourism industry. Subsequently, based on the identified elements, the primary components of the sustainable marketing mix in Iran’s sports tourism industry were categorized. This categorization was accomplished through a survey of experts within a Delphi group, who assisted in identifying items that explain each of the main components of the sustainable marketing mix in the sports tourism industry of Iran. Following this, a research questionnaire was created and distributed among the statistical population. In the qualitative part of the research, coding, summarizing, filtering, and Delphi techniques were employed to extract raw data. In the quantitative part, confirmatory factor analysis was conducted to assess the degree of alignment between the theoretical and experimental structures, utilizing Smart PLS software. The findings revealed a total of 104 items involved in the sustainable marketing mix within Iran’s sports tourism industry, categorized into 10 sustainable marketing mixes, including product, price, promotion, distribution and location, positioning and physical evidence, human resources and individuals, planning and management, principles, promise, and partnership. Manuscript profile

Open Access Article

946 - the relationships among internal marketing, job satisfaction, relationship marketing, customer orientation and organizational perfomance .
Bozorgmehr Khanduzi Ali Arab

Abstract The aim of this contribution is to investigate the relation between internal marketing, customer satisfaction, customer orientation, relationship marketing and organizational performance in Golestan Telecommunication Company in northern Iran.The present researc More

Abstract The aim of this contribution is to investigate the relation between internal marketing, customer satisfaction, customer orientation, relationship marketing and organizational performance in Golestan Telecommunication Company in northern Iran.The present research in terms of goal is an applied type and the methodology is descriptive survey and correlational research. The statistical society was about 300 contact customers, managers and experts of marketing division in Golestan Telecommunication Company. According to the Krejcie and morgan table along with random sampling method 170 persons were selected as sample society and a questionnaire was used to collect the initial data. The validity of the questionnaire was measured by experts and its reliability was confirmed by Cronbach's alpha.The results of this study show that internal marketing has positive effect on customer satisfaction, customer orientation and relationship marketing. also the positive effect of customer satisfaction on organizational performance and relationship marketing was confirmed. In addition to the results show that customer orientation has positive effect on relationship marketing and finally the positive effect of relationship marketing on organizational performance was confirmed.Keywords: Internal Marketing, Job Satisfaction, Relationship Marketing, Customer Orientation, Organizational Performance Manuscript profile

Open Access Article

947 - The Impact of Gestalt Visual Principles on Consumer Perception in Digital Marketing
Bahman Narouei Hossein Hakimpour Mehdi Mehdi Mahmoodzadeh Vashan Mohammad Mohammadi

Abstract: This study aimed to investigate the effectiveness of Gestalt visual principles on consumer perception in digital marketing. The research employed a descriptive survey method and had an applied purpose. It was conducted in 1402. The statistical population consi More

Abstract: This study aimed to investigate the effectiveness of Gestalt visual principles on consumer perception in digital marketing. The research employed a descriptive survey method and had an applied purpose. It was conducted in 1402. The statistical population consisted of customers of the digital marketing department of Choob Sang industrial furniture manufacturing company. The sample size was 384, selected through simple random sampling based on Morgan's table. Data was collected using a researcher-made questionnaire, and analysis was performed using SmartPls4 and SPSS software at descriptive and inferential levels.The findings of this research indicate that the gestalt of the digital marketing platform is effective in shaping consumers' visual perception through principles such as similarity, proximity, integration, continuity, appropriateness of role, and context. This effectiveness extends to all three components of the perception process: exposure, attention, and meaning creation, with meaning creation being the most influential component. The results suggest that incorporating Gestalt principles in design can optimize the digital marketing platform and enhance the effectiveness of visual elements in audience perception. This can be achieved by organizing visual content, creating graphic unity on pages, simplifying customer journey steps, increasing interaction, and ultimately improving consumer perception, visual ability, decision-making, and conversion rates in digital marketing. keywords: Gestalt, advertising effectiveness, consumer perception, digital marketing, visual perception Manuscript profile

Open Access Article

948 - Structural model of the impact of innovation culture on market performance with mediating role, marketing and product innovation in Tabriz auto parts manufacturing companies.
yagub akaber vahid fattahi sarand Jebreil Marzi Alamdari

The purpose of this research is the structural model of the impact of innovation culture on market performance with the mediating role of marketing innovation and product innovation in Tabriz auto parts manufacturing companies. The research method is descriptive-survey. More

The purpose of this research is the structural model of the impact of innovation culture on market performance with the mediating role of marketing innovation and product innovation in Tabriz auto parts manufacturing companies. The research method is descriptive-survey. The statistical population of the research included 190 managers of automobile parts manufacturing companies in Tabriz. The statistical sample was obtained using the table of Karjesi and Morgan 123. which was chosen randomly. In order to collect research data, a standard questionnaire was used. In this research, content validity was used to measure the validity of the questionnaire, and Cronbach's alpha coefficient was used to measure the reliability, and the validity and reliability of the questionnaire were confirmed. And in order to analyze the data while using descriptive statistics, structural path modeling was used based on partial least squares approach. The results of the research show that innovation culture has a positive and significant effect on market performance with the role of mediator, marketing and product innovation. Innovation culture has a positive and significant effect on marketing innovation and product innovation. Marketing innovation has a positive and significant effect on product innovation and market performance Manuscript profile

Open Access Article

949 - Presenting the model of marketing capabilities based on knowledge management in the Khuzestan steel industry and its impact on the company's performance with a balanced scorecard approach.
leila andervazh azadeh tajamir mohammad hosseinpour

Today, in order to understand and meet the needs of customers and prevent them from turning to competitors, So . Therefore, many organizations have put their strategies in line with the use of knowledge management in order to improve marketing capabilities.. This study More

Today, in order to understand and meet the needs of customers and prevent them from turning to competitors, So . Therefore, many organizations have put their strategies in line with the use of knowledge management in order to improve marketing capabilities.. This study is applied in terms of purpose and from the point of view of the mixed approach (qualitative-quantitative) which was carried out using the foundational data theory. The data of the qualitative stage were collected through interviews with 15 experts in the field of marketing, who were selected through the purposeful sampling method, and analyzed with Max.QD.E software.Quantitatively, a questionnaire of 113 questions based on the categories resulting from the qualitative section was created and validated by the researcher to evaluate the proposed model by 200 employees of Khuzestan steel industry who were selected by random sampling and based on G*power software. And it has been analyzed by PLS software. The results obtained from the qualitative analysisIt led to the final model of marketing capabilities, which has 11 main categories which are knowledge management, analysis of competitors, customer and product in the role of "contextual factors" of the market in the role of "environmental conditions", advertising, brand, distribution network, management strategies, technological strategies and training in the role of "strategies and strategies" and marketing capacities in the role of "main category" and company performance in the role"Consequence" has been identified. In the quantitative part, the findings indicated the good fit of the proposed model Manuscript profile

Open Access Article

950 - Designing a social capital model and evaluating it in the field of marketing of melli and mellat banks
farshid namamian ali mir fakhredin maroofi alireza moradi

The aim of this study was to design and test a model for the development of social capital in the marketing department of MELLI and MELLAT banks with a qualitative method. The research is applied in terms of purpose, analytical and exploratory in terms of method, and qu More

The aim of this study was to design and test a model for the development of social capital in the marketing department of MELLI and MELLAT banks with a qualitative method. The research is applied in terms of purpose, analytical and exploratory in terms of method, and qualitatively phenomenological. Identification of dimensions and indicators of social capital by phenomenological method was obtained through semi-structured interviews in the form of recording the lived experiences of 12 managers of marketing and advertising departments of MELLI and MELLAT banks using sampling to achieve theoretical adequacy. The significance test of the model was performed by structural equation method. The final model includes three dimensions (structural and administrative, cognitive and educational, behavioral and communication) and 10 main categories (social banking, employee empowerment, social structuring, insight and knowledge, interaction and networking, pioneering, institutional support, intra-organizational relations, participation Social, social relations) and 36 sub-categories (indicators) was found. Manuscript profile

Open Access Article

951 - Understand the digital marketing environment with KPIs and web analytics in the healthcare environment.
Neda Kavosi

Nowadays, with the expansion of business space on the basis of digital services, the use of this space in order to develop marketing activities has expanded more than before, but to develop this marketing, it is necessary to determine indicators in spaces related to dig More

Nowadays, with the expansion of business space on the basis of digital services, the use of this space in order to develop marketing activities has expanded more than before, but to develop this marketing, it is necessary to determine indicators in spaces related to digital field such as website. The key to success and executive action. Without accurate knowledge of key indicators in this area, marketing activities can not be directed in the right direction and should be done using appropriate methods to determine the key indicators of digital marketing, which is considered in this article. This research is in the field of applied research in terms of method, which is a descriptive survey research. To analyze the data, the opinions of the expert group in the field of health marketing have been used. Also, the data analysis tool is the fuzzy Delphi method and the data collection method is a questionnaire. Based on the results of this research, indicators have been identified in the two sections of digital marketing and web analysis, and 16 key indicators have been presented. Using the opinions of 12 experts, these indicators have been evaluated, based on which all these indicators have been approved as key indicators. Manuscript profile

Open Access Article

952 - Presenting the relationship model of customer hostility with mixed elements of marketing in the Modirankhodro company
Aliasghar Poorteymoor soheila zarinjoy alvar fereydoun omidi

In the current changing and uncertain conditions, businesses must expand their tangible and intangible resources and internal capabilities so that they can respond appropriately to environmental changes. Therefore, they can achieve long-term goals if they have a written More

In the current changing and uncertain conditions, businesses must expand their tangible and intangible resources and internal capabilities so that they can respond appropriately to environmental changes. Therefore, they can achieve long-term goals if they have a written strategic planConsumer hostility is one of the limiting factors of the globalization of markets and its effects on purchase decisions are considered to be one of the most important topics in the field of marketing and consumer behavior, which are less studied than other concepts in this fieldThe purpose of this research is to provide a model to explain the relationship between customer hostility and mixed elements of marketing in the company of Modirankhodro in a qualitative method based on ground theory. became.Sampling continued using the snowball method and reaching theoretical saturation. Finally, 11 people were interviewed and the results of the interviews were analyzed using MAXQDA software. The main findings of the research are presented in two parts: conceptual framework and conceptual model. Manuscript profile

Open Access Article

953 - Investigating electronic customer relationship management in marketing behaviors with regard to the mediating role of social responsibility in Golestan Gas Company
Nezareh Kord parviz saeidi Roohalla Samiee Samereh Shojaee

The pupoose of this research is to investigate the relationship management with electronic customer in marketing behaviors regarding the mediating role of social responsibility. Delphi analysis has been used to measure electronic customer in marketing relationship manag More

The pupoose of this research is to investigate the relationship management with electronic customer in marketing behaviors regarding the mediating role of social responsibility. Delphi analysis has been used to measure electronic customer in marketing relationship management and marketing behaviors. The statistical sample in this section includes; there are 22 academic, organizational and experimental experts who were selected using the snowball technigue. Based on the results, the constituent elements of electronic Customer Management include six dimesions; Communication factors, electronic factors, technological factors, Management factors, information factors and Stimulating factors. Also marketing behaviors include four dimensions; Marketing factors, behavioral factors, organizational factors and environmental factors. Next, 108 questionnaires that were answered by the deputies, experts and employees of Golestan Gas Compani were analyzed and the results showed that there is a positive and significant relationship between electronic customer relationship management and marketing behaviors. Also, social responsibility has a mediating role in the relationship between electronic customer relationship management and Marketing behaviors. Manuscript profile

Open Access Article

954 - Examining and explaining the role of knowledge management on improving sales of pharmaceutical products through mediation Experiential marketing (case study: pharmaceutical manufacturing company)
Hossin khorshidvand Mansour Torkiantabar farzad asayesh

The purpose of the current research is to explain the role of knowledge management on improving the sale of pharmaceutical products or mediating experiential marketing in a pharmaceutical company. The research method is descriptive-survey. The statistical population of More

The purpose of the current research is to explain the role of knowledge management on improving the sale of pharmaceutical products or mediating experiential marketing in a pharmaceutical company. The research method is descriptive-survey. The statistical population of the research includes 400 employees of the toliddaru Company, of which 196 were selected as a sample based on Cochran's formula. A simple random method was used to select the samples. To collect quantitative data, three Lawsen knowledge management questionnaires, Ray and Tang sales performance questionnaires, and experimental marketing researcher questionnaires were used. The reliability coefficient of each questionnaire based on Cronbach's alpha coefficient is 0.822, 0.987 and 0.938 respectively. In this research, inferential statistics methods such as the Kolmogronov-Smirinov test to measure the normality of the data distribution and the simple linear regression test to test the hypotheses were used in the environment of SPSS26 statistical software and pls statistical software. The findings showed that from the perspective of the employees of the toliddaru Company, knowledge management is effective in improving the sales of products through the mediation of experiential marketing. The findings also showed that each of the components of knowledge management (knowledge creation, knowledge absorption, knowledge organization, knowledge storage, dissemination of knowledge and application of knowledge) with the mediating role of experiential marketing is effective in improving the sales of the company's products. Manuscript profile

Open Access Article

955 - The Impact of Sensory Marketing on Customer Loyalty in The Iranian Clothing Brand Industry: With an Emphasis on the Sensory Marketing Mix
Mohammad hadi Asgari mehran Fazeli Veisari

In the customer's interaction with the company, environmental information is received by the five senses. The compatibility or lack of compatibility of the environment's characteristics with the customer's sensory tastes can cause the customer's satisfaction or dissatis More

In the customer's interaction with the company, environmental information is received by the five senses. The compatibility or lack of compatibility of the environment's characteristics with the customer's sensory tastes can cause the customer's satisfaction or dissatisfaction. The purpose of this research was to investigate the effect of mixed sensory marketing on customer loyalty in Iran's clothing industry. The research method is descriptive-survey and practical in terms of purpose. Considering that the statistical population of the research is unlimited and includes buyers and consumers of clothes from 18 Iranian brands in the age group of children, teenagers and adults, therefore, the sample size was determined using Cochran's formula of 384 and selected using non-probability sampling method. In order to collect the data, the mixed marketing questionnaires of Hassi-Kian and Loui, 2009, as well as the customer loyalty questionnaire by Vaida Kenopite, 2015, were used, which were subjected to confirmatory factor analysis, the general structure of the research questionnaires was subjected to content construct validity and homogeneity by Cronbach's alpha method. They were also approved. In order to analyze the data, structural equation technique was used using LISREL software. The results of the research showed that all sensory marketing components, except the interaction component, have a positive and significant effect on customer loyalty. Manuscript profile

Open Access Article

956 - Providing of customer attraction model in digital marketing based on visual stimuli with a classical Grounded Theory (GT) Approach
Bahman Narouei Hossein Hakimpour Mehdi Mehdi Mahmoodzadeh Vashan Mohammad Mohammadi

Consumers' desire to check products is one of the challenges facing leading companies in digital marketing that they are trying to solve. Visual features in the presentation of products are the most apparent leverage in this direction. Therefore, this qualitative study More

Consumers' desire to check products is one of the challenges facing leading companies in digital marketing that they are trying to solve. Visual features in the presentation of products are the most apparent leverage in this direction. Therefore, this qualitative study was conducted to determine which components and factors most effectively attract customers in digital marketing through visual stimuli.methodology: A Glaserian or Emergent approach methodology in grounded theory was employed to achieve the objectives. Data collected from 14 experts, concepts, and components in the interview were extracted until theoretical saturation was reached. A purposeful sampling method was used to select these experts.findings: Using MAXQDA software to analyze the fundamental and theoretical coding process, 465 open codes, 53 sub-components, and 15 principal components were identified in 6 categories. Based on the concepts conclusion: extracted from this study, the final model was developed around the central phenomenon of visual stimuli in digital marketing. According to the classical approach, these six cases are known as Glazer's 6 Cs. This study aimed to identify novel angles on how visual stimuli can be used in digital marketing. Moreover, it introduced a model of customer attraction based on visual stimuli in digital marketing. He has also filled in some gaps regarding the subject. Manuscript profile

Open Access Article

957 - The effect of social media activities on the brand equity of Borujerd textile sleep goods with a combined method
Peiman Valipour Parvin Rahmanpour

The purpose of this research is the effect of social media activities on the brand value of Borujerd textile sleep goods with a combined method. The present study is of applied type. The research community in the current research is the customers of Borujerd textile sle More

The purpose of this research is the effect of social media activities on the brand value of Borujerd textile sleep goods with a combined method. The present study is of applied type. The research community in the current research is the customers of Borujerd textile sleep goods, numbering 384 person. Using Cochran's formula for an unlimited population, the sample size is considered to be 384 persons. The research tool in this research is a standard questionnaire. The standard questionnaire of social marketing questionnaire of Van Wu (2011) which has 6 object. Product quality questionnaire designed and validated by Coelho and Hensiller (2012). Akler's (1991) brand equity questionnaire consists of 8 questions. Calculations were done through SPSS and SMART PLS software. The results of the research indicate that social marketing has an 86% effect on the brand value of textile sleep goods. Social marketing has an 88% impact on the quality of textile sleep products. The special value of the brand also has a 77% effect on the consumer's attitude. Manuscript profile

Open Access Article

958 - Compilation of agricultural products bundling model
Abas papi Fereydoun Omidi ُSoheila Zarinjoy Alvar

The aim of this research is to Compilation of agricultural products bundling modelThis research is fundamental in terms of its purpose and qualitative in terms of method, and the foundation's data theorizing approach has been used. The participants in this research More

The aim of this research is to Compilation of agricultural products bundling modelThis research is fundamental in terms of its purpose and qualitative in terms of method, and the foundation's data theorizing approach has been used. The participants in this research include all the experts of the exporting companies of agricultural products in Khuzestan province with at least 10 years of export experience. This research is applied in terms of objective and in terms of qualitative method and the foundation's data theorizing approach has been used. The participants in this research include all the experts of agricultural products exporting companies in Khuzestan province with at least 10 years of export experience.In this part, in the open coding stage, 389 codes extracted from 16 semi-structured interviews with knowledgeable experts and specialists in the research field were converted into 110 more abstract concepts and finally 31 dimensions and 13 main categories in the form of a paradigm model under the title of management, the following factors structure of export, political factors, economic factors, social and cultural factors, laws and government administrative system, government economic policies, export marketing strategy, government support strategies, This can create a good competitive advantage over other competitors and lead to export growth, and according to the conditions of the region, it is possible to use the maximum capacity to achieve efficiency. Used in the export of agricultural products. Manuscript profile

Open Access Article

959 - The importance of privacy concerns in permission marketing
Zahra Mohammadzadeh Emamverdikhan alireza Farokhbakht Foumani Rahmat Ali Saberi Haghayegh

Nowadays, in a very competitive environment with dozens of techniques, business owners are looking for newer ways to introduce and sell more diverse products and services to customers, but they face receiving negative responses from most customers because most of their More

Nowadays, in a very competitive environment with dozens of techniques, business owners are looking for newer ways to introduce and sell more diverse products and services to customers, but they face receiving negative responses from most customers because most of their messages are sent when people are not focused. and sometimes, due to the sensitivity of most customers to the security of personal information, they consider receiving unwanted advertisements with different topics a nuisance. Godin 1999 introduced permission marketing in the book "Permission Marketing Turning Strangers into Friends and Friends into Customers" which refers to direct marketing activities that require consumers' consent to contact and introduce and advertise the products and services of a business to customers with a particular company. The present study was quantitative applied research. First, the data, models, and theoretical literature conducted in this field were collected and the appropriate model was selected and distributed in the field by distributing a combined 38-question questionnaire (standard and researcher-made based on Likert's five-point spectrum) in the statistical population with 384 online and offline customers receiving services from the city of Rasht was done. 7 proposed hypotheses were confirmed. Privacy concerns were explained by 88% and permission by 50%. Manuscript profile

Open Access Article

960 - Investigating the relationship between market orientation and innovation with regard to the mediating role of entrepreneurial orientation
Rasol Arvin Hamed Mohammadi nejad Hasan Ramezani Sabor

In This Study, The Relationship Between Market Orientation And Innovation With The Role Of Entrepreneurial Orientation In Exports Bank Of Golestan Province Was Investigated. The Present Study Is Applied In Terms Of Purpose And Descriptive, Survey, And Correlational In T More

In This Study, The Relationship Between Market Orientation And Innovation With The Role Of Entrepreneurial Orientation In Exports Bank Of Golestan Province Was Investigated. The Present Study Is Applied In Terms Of Purpose And Descriptive, Survey, And Correlational In Terms Of Research Method. The Statistical Population Includes The Employees Of Bank Saderat Of Golestan Province In The Number Of 500 People. According To Krejcie And Morgan's Table, The Statistical Sample Was Estimated At 217 People. Also, A Simple Random Method Was Used To Select The Appropriate Sample. The Method Of Data Collection Is Field And Library, And Its Tools Are Standard Questionnaires. Professors Confirmed The Content Validity Of The Questionnaires, And Factor Analysis Confirmed The Construct Validity. The Reliability Of The Questionnaires Was Also Confirmed Using Cronbach's Alpha. To Analyze The Data According To The Hypotheses Of This Study, Descriptive Statistics And Inferential Statistics, Which For Factor Analysis Of SPSS Software Has Been Used. The Results Showed That There Is A Significant Relationship Between Market Orientation And Entrepreneurship Orientation With Innovation. There Is A Significant Relationship Between Entrepreneurship And Innovation. There Is A Significant Relationship Between Market Orientation And Innovation Due To The Mediating Role Of Entrepreneurship. Manuscript profile

Open Access Article

961 - The effect of entrepreneurial marketing model dimensions on the performance of Iran's hotel industry after Corona
AliAsghar negahdary Hossein Janatifar Peyman Ghaffari Ashtiani hossein shirazi

The Covid-19 pandemic has affected economic and service sectors through quarantine measures, disruption of global supply chains, weaker domestic and foreign demand for goods and services, and reduced international tourism. Entrepreneurial marketing is very decisive and More

The Covid-19 pandemic has affected economic and service sectors through quarantine measures, disruption of global supply chains, weaker domestic and foreign demand for goods and services, and reduced international tourism. Entrepreneurial marketing is very decisive and vital in the survival, performance and success of business. The current research was conducted with the aim of investigating the impact of entrepreneurial marketing model dimensions on the performance of Iran's hotel industry after Corona. The statistical population of the Iranian hotel industry managers is 1351 people. The sample size is 299 people using Cochran's formula. The statistical sample of the research was selected by simple random sampling. The tool for collecting information is a researcher-made questionnaire. The validity of the questionnaire was checked and confirmed based on construct, diagnostic and convergent validity and reliability of the questionnaire with Cronbach's alpha coefficient. The current study is a survey and applied type. In this research, structural equation method and pls software were used to test the hypotheses. Based on the final results of the research, the dimensions of entrepreneurial marketing including value creation, customer orientation, innovation, risk taking, health and safety, pioneering and technology have had an impact on the performance of Iran's hotel industry after Corona. Manuscript profile

Open Access Article

962 - The Role of Human Capital Impact on Competitive Advantage with the Mediating Role of Brand Management Capability and Market Dynamics Moderator
fatemeh rezaee rad MohammadBagher Poranjafzadeh Ardakani

Today, the role of intellectual capital in achieving the goals and programs of reputable companies and organizations is important. The lasting effects of this phenomenon on managers and professionals in this field are obvious. Creative directors with intelligent and sci More

Today, the role of intellectual capital in achieving the goals and programs of reputable companies and organizations is important. The lasting effects of this phenomenon on managers and professionals in this field are obvious. Creative directors with intelligent and scientific planning try to improve the role and impact of these factors in continuous improvement of the quality of activities and organizational excellence. This paper aimed to investigate the role of human capital on competitive advantage considering the mediating role of brand management capability and moderating market dynamics. The research method was descriptive (survey) and applied in terms of purpose.The statistical population of the study is all the managers in charge of 5-star hotels, marketing and sales managers, internal management and employees with a history of 10 years or more. The sample size was estimated based on Cochran formula of 198 people by cluster random sampling. The data collection tool was Al-Sharnobi and Albana standard questionnaire (2021) with 18 items. In this study, content and construct validity and Cronbach's alpha coefficient and combined reliability were used to determine the validity of the questionnaires. The collected data from the questionnaire was analyzed using SPSS and smartpls3 software. The findings showed that human capital had a positive and significant effect on competitive advantage and brand management capability. Market dynamics also had a moderating role in the relationship between competitive advantage and brand management capabilities.And brand management capability played a mediating role between the relationship between human capital and competitive advantage. Manuscript profile

Open Access Article

963 - The effect of international entrepreneurial marketing orientation on export performance in Iranian stone industry businesses
Behzad Lalehzarimosalla Hadi Sanaeepour Mahmoudreza Cheraghali Mohammad sharif Sharifzadeh

One of the important aspects of entrepreneurial business activity is activity in export fields. Export is a basic strategy for the growth and survival of companies and is considered as an important strategic opportunity for companies. In this situation, the internationa More

One of the important aspects of entrepreneurial business activity is activity in export fields. Export is a basic strategy for the growth and survival of companies and is considered as an important strategic opportunity for companies. In this situation, the international entrepreneurial trend can lead the development of entrepreneurial businesses to foreign markets. Marketing plans are the main pillar of export-oriented companies, therefore, the purpose of this research is to investigate the impact of international entrepreneurial orientation on export-oriented marketing performance in Iranian stone industry businesses, which was carried out using a descriptive-survey method. The statistical population of this research was 180 experts and entrepreneurs of Iran's stone industry, 123 of whom were selected using Cochran's sampling formula. Sampling was done by simple random method and to collect data, Morris et al., 2002 International Entrepreneurial Marketing Tendency Questionnaire and Zou et al., 2009 Export Performance Evaluation Questionnaire were used. The results indicate that the component of international entrepreneurial marketing tendency, its variables which include hyperactivity, opportunism, risk management, innovation, attention to the customer, leveraging resources, and creating value, have an effect on the evaluation of export performance, variables Financial performance, strategic performance and export satisfaction have a positive and significant effect. Also, all the assumptions of this research were confirmed. Meanwhile, the variables of hyperactivity, value creation and opportunism have a stronger effect in measuring export performance. Manuscript profile

Open Access Article

964 - Designing and explaining intelligent marketing based on the Internet of Things in the banking industry using the cognitive mapping method
Seyed Mohammad Sadegh Shoaee Astaneh amir rahimpour Ali Hoseinzadeh

The implementation of technological innovations in marketing activities has always had a significant impact on the competitive advantage and performance of businesses. Innovative marketing applications can not only help organizations achieve and maintain their competiti More

The implementation of technological innovations in marketing activities has always had a significant impact on the competitive advantage and performance of businesses. Innovative marketing applications can not only help organizations achieve and maintain their competitive advantage but also assist them during economic crises. This mixed-method research is practical and based on a survey approach. The statistical population of the study consists of experts and specialists in the field of smart marketing and the Internet of Things (IoT). In the qualitative section of the study, 21 university professors in the fields of business management and information technology, as well as senior bank managers, participated. In the quantitative section, 12 experts were involved. In this research, MAXQDA software was used to analyze the qualitative part, as well as FCMapper and Pajek software to analyze the quantitative part of the research.The findings of this study indicate the identification of 17 main factors and 91 effective components in IoT-based smart marketing. Furthermore, the study used the cognitive map method to examine the relationships between the components. The results show that the consideration of consequences is the most central factor with a centrality value of 6.19 Moreover, the consideration of consequences has the highest impact, and the business model components have the most influence among the criteria. Manuscript profile

Open Access Article

965 - Validation of social marketing of cultural products based on risk management (Study case: Isfahan Municipality's Cultural Vice-Chancellor)
saeed aghasi masoud mokhtarikarchegani Mohammad Reza dalvi isfahan

The present study is an applied-developmental research that was conducted with the aim of modeling social marketing of cultural products based on risk management. In terms of the method of data collection, it is also a descriptive-survey research. The community of parti More

The present study is an applied-developmental research that was conducted with the aim of modeling social marketing of cultural products based on risk management. In terms of the method of data collection, it is also a descriptive-survey research. The community of participants of the qualitative part includes marketing professors and managers of Isfahan Municipality, 12 of whom were selected by purposive sampling method. The statistical population of the quantitative part also includes the citizens of Isfahan city, 384 of whom were selected by cluster-random method. The data collection tool is a semi-structured interview and a researcher-made questionnaire. The analysis of expert interviews was done with thematic analysis method and MaxQDA software. In the quantitative part, partial least squares method and Smart PLS software were used. Research findings showed that marketing infrastructure, non-financial risk management and financial risk management affect the social responsibility of the municipality. The social responsibility of the municipality also affects the combination of community-oriented marketing and internal marketing. Similarly, these factors affect customer orientation and service quality. Finally, increasing the social behavior of employees leads to the social marketing of cultural products. Manuscript profile

Open Access Article

966 - Creating Brand Equity by Evaluating Social Media Marketing Strategies (Case Study: Borujerd Textile Brand)
Fariba Rahmati Peiman Valipour

One of the important factors for strengthening and creating brand equity are marketing strategies. Social network marketing has been described as an inherent ability to predict changes in customer demands. The clothing industry also has many advantages, such as; very hi More

One of the important factors for strengthening and creating brand equity are marketing strategies. Social network marketing has been described as an inherent ability to predict changes in customer demands. The clothing industry also has many advantages, such as; very high added value; high employment; The low cost of creating employment and high foreign exchange are among the industries that can help the sustainable and dynamic development of the country's economy by strengthening its position by creating brand equity and using new marketing methods and gaining a competitive advantage. The purpose of this research is to investigate the effect of social media marketing strategies on the creation of brand equity of Borujerd Textile Company. This research in terms of method; A description of the type of correlation and in terms of purpose; It is considered practical. The statistical population of this research includes all customers of Borujerd Textile Company. 150 people were selected from among the customers of Borujerd textile company, Sari branch, by simple random sampling method. In order to collect data, a standard questionnaire of 23 questions of Brand Aker (1990) was used, and the reliability of this questionnaire was confirmed using Cronbach's alpha coefficient, 0.916. SPSS v.22 and Smart PLS 4 software were used for descriptive and inferential analysis of the collected data. The overall results of the research showed that social media marketing strategies have a significant positive effect on brand awareness, brand associations, brand loyalty and perceived quality, and are effective in creating brand equity. Manuscript profile

Open Access Article

967 - Optimistic and Pessimistic Fuzzy Data Envelopment Analysis: Empirical Evidence from Tehran Stock Market
Pejman Peykani Mohammad Namakshenas Nasim Arabjazi Fatemeh Shirazi Neda Kavand

10.30495/fomj.2021.1931398.1028

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Open Access Article

968 - Comparison of Distance-Based Fuzzy MCDM Techniques to Evaluate Marketing Strategies for Tourism-Pilgrimage Hotels During a Pandemic
Milad Khajiyan Sheini Pour Mohammad Hemati

10.30495/fomj.2022.1960102.1070

Manuscript profile

Open Access Article

969 - Campylobacter spp. as a Potential Pathogen in the edible mushrum (Agaricus mushrooms )
Amir Shakerian

AbstractCampylobacter spp infectious are one of the most important foodborne diseases in many countries and causing of diarrhea in more contries. In this study, a total of 100 edible mushrum (Agaricus mushrooms) were purchase in order to detection and identification of More

AbstractCampylobacter spp infectious are one of the most important foodborne diseases in many countries and causing of diarrhea in more contries. In this study, a total of 100 edible mushrum (Agaricus mushrooms) were purchase in order to detection and identification of Campylobacter jejuni and Campylobacter coli in edible mushrum at 2014 year in stores and retail market of Shahrekord city, Central of Iran. All of the samples were cultured in enrichment and specific bacteriological media and then use for Polymerase Chaine Reaction (PCR) method for detection Campylobacter jejuni and Campylobacter coli. Out of 100 samples, 15 % were positive due to Campylobacter spp. From 15 samples positive, 13.3 % and 86.7 % were positive to Campylobacter jejuni and Campylobacter coli, respectively. Therefore the consumption of raw edible mushrum to Campylobacter jejuni and Campylobacter coli constitutes health hazard for human in this city.Keywords: Campylobacter spp., Edible Mushrum, Retail market, PCR, ShahreKord,Iran Manuscript profile

Open Access Article

970 - The survey of microbial properties in commercial ready-to-eat foods at manufactures and hypermarkets in Alborz province
Shima PourJafar Zohreh Mashak Mohsen Mirzaee

Due to developing consumption of ready-to-eat food and influence of them on foodborne diseases, microbial changes in the various kinds of the foods at the factories and food markets in Alborz province were examined. For this purpose S.aureus bacteria, coliforms, E.coli, More

Due to developing consumption of ready-to-eat food and influence of them on foodborne diseases, microbial changes in the various kinds of the foods at the factories and food markets in Alborz province were examined. For this purpose S.aureus bacteria, coliforms, E.coli, molds and yeasts, and bacterial total counts, in 200 samples of semi-cooked (falafel, fishfinger, fried-fish, fried-chicken, meat-cutlet, cordon-bleu, kookoo-sabzi, fried-shrimp, chicken nugget, schnysel chicken , schnysel forming) [A], frozen raw (chicken-kebab, frozen chicken arm, chicken burger, 30%hamburger, 60%hamburger, 75%hamburger, 85%hamburger, 85%finger kebab)[B], and cocked refrigerated (55%cocktail sausage, 55%hot dog, German sausage)[C] were studied. The amount of the bacteria after storage in the stores were more than the factories, in all groups (P≤0/05). Total bacterial count and coliforms, in the C group was less than other groups and between the A and B groups didn’t find any statistical difference. The C group didn’t contain the Escherichia coli, and it was higher in B group than A group. The highest and lowest molds and yeast were founded in B and A samples, respectively. The highest number of Staphylococcus aureus bacteria was related to the B group (P≤0/05). The increase of microbial changes in hyperstores compared to factories can indicate that ready to eat storage has done in abuse time-temperature conditions. In addition to the ecological characteristics of these microbes, cross-contamination by personnel manipulation, improper handling and transportation, undercooked cooking, (especially in semi-cooked food) and improper use of the freezing system can play a significant role in this microbial increase. Manuscript profile

Open Access Article

971 - An Analysis of the Interactional Relation of Petro-nationalism of Iran and the Structural Development of Global Oil Market
Saeed Mirtorabi

Abstract: The present article by an interdisciplinary approach tries to examine from political sociology and international political economy point of view the interactional relations between oil nationalistic movements in Iran and the developments in rules of production More

Abstract: The present article by an interdisciplinary approach tries to examine from political sociology and international political economy point of view the interactional relations between oil nationalistic movements in Iran and the developments in rules of production and sale of oil in international oil market within an important period of time, an approach which has less been paid attention so far. The question raised by the paper is "What and how has been the impact of internal social conditions and the structural rules of world oil market from 1921 to 1981 on the process of developments of oil nationalistic movements?" The underlying hypothesis is that the depth and level of oil nationalistic movements and level of strength (or weakness) of structural rules of production and sale of oil in world oil market within the above said period can be categorized in five period of time of oil nationalistic movements. The article shows that these five categorizations of oil nationalistic movement can help us in better understanding of oil politics in Iran and other oil rich countries and also the relations between the oil developments in oil rich countries and the developments of world oil market. In this direction the peculiarity of each period from the view point of oil market, method of functioning of oil companies, nature of anti-colonial movements, goal and achievements of these movements have been studied separately. The methodology used in the paper is descriptive-historical and analytical. Manuscript profile

Open Access Article

972 - A sociological study of the impact of developments in the bazzar and the social, cultural and economic functioning of the merchants in the past three decades from 1360 to 1380 (Case of Study: Qaesarea bazzar)
mohamadali chitsaz محمد همایون سپهر امیر مسعود امیر مظاهری

All over the world, the market is a key concept which influences both everyday life events and political discourses. The market is considered to be a very complex social and economic phenomenon which can also be studied sociologically. Hence, the present study aimed to More

All over the world, the market is a key concept which influences both everyday life events and political discourses. The market is considered to be a very complex social and economic phenomenon which can also be studied sociologically. Hence, the present study aimed to investigate the sociology of the market and the impact of social, cultural and economic changes on business functions in the recent three decades of 1360 – 1380 in Qaesarea bazzar in Isfahan. The research population consisted of the businessmen of Qaesarea bazzar in Isfahan and the other markets connected to it. 384 individuals were selected as the sample. The data were collected using questionnaires, historical documents and interviews. The results indicated that social changes have had a positive effect on cultural functions (Z=21/924) and on political functions (Z=81/026). Also, Cultural changes have a positive effect on economic functions (Z=2/149) and on social functions (Z=31/832), and on cultural functions (Z=12/792). Economic changes have a positive impact on economic functions (Z=68/07) and on social functions (Z=6/058). Manuscript profile

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973 - مدلسازی ریاضی مبتنی بر GAS جهت برآورد ارزش در معرض ریسک فاقد حافظه برای شاخص کل بورس اوراق بهادار تهران
محمدابراهیم سماوی هاشم نیکومرام مهدی معدنچی زاج احمد یعقوب نژاد

در ده‌های اخیر، به صورت ویژه از سال 2000 میلادی روش‌های پیشرفته ریاضی جهت مدلسازی مالی کاربرد فراوانی پیدا کرده است به طوری که با استفاده از این روش‌های می‌توان به بسیاری از چالش‌های اساسی علوم مالی فائق آمد. اولین قدم در مدیریت ریسک در حوزه سرمایه گذاری، محاسبه متغیری More

در ده‌های اخیر، به صورت ویژه از سال 2000 میلادی روش‌های پیشرفته ریاضی جهت مدلسازی مالی کاربرد فراوانی پیدا کرده است به طوری که با استفاده از این روش‌های می‌توان به بسیاری از چالش‌های اساسی علوم مالی فائق آمد. اولین قدم در مدیریت ریسک در حوزه سرمایه گذاری، محاسبه متغیری است که ریسک را به طور دقیق توضیح می دهد. یکی از پرکاربردترین معیارها برای محاسبه ریسک، ارزش در معرض ریسک است که در سه دهه گذشته مورد توجه محققان مالی بوده است. هدف مطالعه حاضر مدلسازی پویا و زمان متغیر با استفاده از تکنیکی به نام امتیاز خودرگرسیون تعمیم یافته (GAS) برای تخمین ارزش در معرض ریسک شاخص کل با استفاده از داده های روزانه از سال 1390 الی 1399 و با فرض توزیع t-student است. نتایج آن با نتایج مدل های AR و GARCH شناخته شده مقایسه شده است. برای TSE تنها دو مدل GAS و GARCH برای تخمین ارزش در معرض ریسک مناسب هستند و مدل GAS ارجحیت دارد. همچنین، مدت زمان ریسک خطای ارزش در معرض ریسک برای هر سه مدل فاقد حافظه بلندمدت است که نشان دهنده اتکای آن در بحران های مالی است. Manuscript profile

Open Access Article

974 - انتقال قیمت، رفتار آستانه‌ای و تعدیل نامتقارن در بازار مرغ ایران
م. کاوسی کلاشمی پ. خلیق خیاوی خلیق خیاوی

بخش مرغ ایران تغییرات ساختاری معنی دار بسیاری را طی سالهای اخیر شاهد بوده است. چنین تغییراتی ممکن است پویاییهای قیمت و انتقال شوکها در کانالهای بازاریابی را به خصوص در بازارهای خرده فروشی تحت تأثیر قرار دهد. این پژوهش انتقال قیمت، رفتار آست More

بخش مرغ ایران تغییرات ساختاری معنی دار بسیاری را طی سالهای اخیر شاهد بوده است. چنین تغییراتی ممکن است پویاییهای قیمت و انتقال شوکها در کانالهای بازاریابی را به خصوص در بازارهای خرده فروشی تحت تأثیر قرار دهد. این پژوهش انتقال قیمت، رفتار آستانهای و تعدیل نامتقارن قیمت در بخش مرغ استانهای اردبیل (AR)، آذربایجان شرقی (EA) و آذربایجان غربی (WA) با استفاده از دادههای هفتگی قیمت طی سالهای 1998 تا 2012 مورد بررسی قرار داده است. تحلیل ما از یک الگوی همگرایی آستانهای بهره برده که امکان تعدیل نامتقارن نسبت به شوکهای مثبت و منفی قیمت را فراهم میآورد. نرمافزار R به منظور تجزیه و تحلیل دادهها مورد استفاده قرار گرفته است. یافتههای اصلی بیانگر وجود عدم تقارن در انتقال قیمت برای تمام بازارها است. براساس کمینهسازی شاخص مجموع مربعات خطا (SSR) آستانه‌های برآوردی برای بازارهای EA-AR، WA-AR و EA-WA به ترتیب برابر با (217/1، 38/0)، (211/0، 61/1)، (95/1، 38/0) میباشد. در تلاشی دیگر آستانهها با استفاده از روششناسی TVECM برآورد شد و نتایج مشابهای حاصل شد. Manuscript profile

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975 - تشکیل مدل مؤثر بیمه حیوانات اهلی در اوکراین
O. Alshanova

مسأله امنیت غذایی در دهه‌های اخیر ابعاد جهانی یافته است. رشد جمعیت، کاهش زمین‌های مناسب برای کشاورزی و عوامل بوم ‌شناختی منجر به افزایش سریع در تقاضای غذا شده است. در این شرایط، نقش کشورهایی که قادر به صادرات محصولات کشاورزی در کوتاه ‌مدت باشند، برجسته می‌شود. اوکراین ب More

مسأله امنیت غذایی در دهه‌های اخیر ابعاد جهانی یافته است. رشد جمعیت، کاهش زمین‌های مناسب برای کشاورزی و عوامل بوم ‌شناختی منجر به افزایش سریع در تقاضای غذا شده است. در این شرایط، نقش کشورهایی که قادر به صادرات محصولات کشاورزی در کوتاه ‌مدت باشند، برجسته می‌شود. اوکراین به دلیل برخورداری از شرایط اقلیمی مطلوب و منابع انسانی مناسب از شانس و فرصت بالایی در تولید محصولات کشاورزی برخوردار است. با این حال پتانسیل موجود در بخش کشاورزی عمدتاً در زمینه میوه‌ها و محصولات باغی است که به صورت قابل ملاحظه‌ای راهبردهای رقابتی اوکراین در بازارهای جهانی را تضعیف می‌کند. فقدان مکانیسم‌های مؤثر پوشش‌های بیمه‌ای یکی از عواملی است که از توسعه پرورش حیوانات اهلی در اوکراین ممانعت به‌ عمل می‌آورد. تجارب جهانی نشان می‌دهد که بیمه حیوانات اهلی سبب تغییر در شرایط حمایتی فعلی در بخش کشاورزی می‌شود. پیوستن اوکراین به بازار جهانی محصولات کشاورزی سبب می‌شود که از سازوکار‌های بیمه‌ای یکپارچه برای حیوانات اهلی که کارایی‌شان را در سایر کشورها نشان داده‌اند، استفاده به‌ عمل آید. در حال حاضر این بخش ترجیح می‌دهد که از شکل‌های دیگری از حمایت‌های تجاری نظیر تنظیم قیمت، پرداخت یارانه و سهولت دستیابی به منابع مالی برخوردار شود. ولی از طرف دیگر شرکت‌های اوکراینی فعال در بخش کشاورزی نیازمند پوشش‌های بیمه‌ای هستند. اجرای تجارب تجاری بیمه حیوانات اهلی در اوکراین نیز به دلیل فقدان مراکز تجاری محصولات کشاورزی و نبود زیرساخت‌های مناسب بازار با مشکل مواجه می‌شود. وضعیت فعلی مؤسسات مالی عمومی نیز احتمال موفقیت در اجرای راهبردهای بیمه حیوانات اهلی برمبنای استفاده از بودجه دولت مرکزی را کاهش می‌دهد. بنابراین اوکراین باید به‌گونه‌ای جهت‌گیری نماید که پرورش ‌دهندگان حیوانات اهلی، متقاضی حمایت‌های بیمه‌ای با حداقل استفاده از بودجه عمومی باشند. این موضوع ایجاد شرایط تشکیل و راه ‌اندازی مدل مؤثر بیمه‌ حیوانات اهلی و بهینه ‌سازی برنامه‌های جاری برای توسعه این بخش را مشخص می‌کند. Manuscript profile

Open Access Article

976 - Effects of a Fat Soluble Vitamin Premix on Performance Indices and Hematological Parameters in Slow- and Fast- Growing Broiler Chicks within a Flock
T. Pakzad H. Khosravinia B. Masourei B. Parizadian Kavan

Manuscript profile

Open Access Article

977 - Predicting product choice by customers based on neuromarketing with Chaotic salp swarm algorithm
Marzieh Maleki Zahra Dasht Lali

10.30495/jmemiau.2024.709547

Understanding how consumers make decisions is one of the important things in customer behavior that is addressed by neuromarketing. The purpose of this article is to present a new solution in neuromarketing by receiving brain signals and extracting and selecting importa More

Understanding how consumers make decisions is one of the important things in customer behavior that is addressed by neuromarketing. The purpose of this article is to present a new solution in neuromarketing by receiving brain signals and extracting and selecting important features and classification to increase the prediction of product selection by customers. In this article, brain signals from twenty-five participants who have seen the products have been received and characterized by the high-order spectrum method. In order to select the best features, in this article, the swarm algorithm of salp chaos has been presented, which can identify the effective features with high search power, and for the final prediction, different classifications have been used in the form of multiple learning. In the proposed model, the high-order spectra method was applied in extracting the phase information of the electroencephalogram signal in order to investigate the relationship between liking and disliking the product, which included more than seven hundred features. Then feature selection was used with the improved Salp swarm algorithm with logistic chaos mapping and the features were reduced from 742 to 198 features. The results showed that the proposed model was able to have an average accuracy of 75.99% in detecting the choice of users in all products, which shows a 3.75% improvement in the results compared to similar researches. Manuscript profile

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978 - The effect of product innovation capacities, market intelligence, pricing and marketing communications on the international performance of companies with the role of mediator of competitive advantage (case study: Asa Tejarat Caspian Company in Mazandaran province)
نادی علیزاده علی توان

10.30495/jmemiau.2023.705828

The purpose of this research is the impact of product innovation capacities, market intelligence, pricing and marketing communications on the international performance of companies with the role of mediator of competitive advantage (case study: Asa Tejarat Caspian Compa More

The purpose of this research is the impact of product innovation capacities, market intelligence, pricing and marketing communications on the international performance of companies with the role of mediator of competitive advantage (case study: Asa Tejarat Caspian Company in Mazandaran province). This research is applied in terms of purpose and descriptive-survey in terms of method. The statistical population of the research includes all customers of Asa Tejarat Caspian in Mazandaran province, whose number is unknown. Cochran's unlimited population sampling formula was used to determine the required sample size. Based on Cochran's unlimited formula with 5% error, in this research, the sample number is 384 people, which is selected by the available non-probability method. The field method was used to collect the primary data, and the primary data collection tool was a five-choice Likert questionnaire, and the library method was used to collect the secondary data. The validity of the questionnaire has been used using the method of content validity and face validity, and its reliability has been calculated using Cronbach's alpha. Structural equation modeling method and SMARTPLS software were used to test the research hypotheses. The results of the research showed that product innovation capacities, market intelligence and pricing have a positive and significant effect on the international performance of companies with the mediating role of competitive advantage, but the capacity of marketing communication has no significant effect on the international performance of companies with the mediating role of competitive advantage.    Manuscript profile

Open Access Article

979 - Determining the Optimal Marketing Strategy in the Hotel Industry with Multi-Criteria Decision Making Method (According to Zabul Hotels)
parastoo sarani Alireza Shahraki

10.30495/uf.2021.1934021.1005

The purpose of this study is to select the optimal marketing strategy in the hotel industry in Zabol. In this research, indicators have been extracted by surveying ten experts and strategists in the hotel industry. Research options include three strategies of cost leade More

The purpose of this study is to select the optimal marketing strategy in the hotel industry in Zabol. In this research, indicators have been extracted by surveying ten experts and strategists in the hotel industry. Research options include three strategies of cost leadership, focus, and differentiation based on the Porter model. After determining the indicators based on the model presented in Holi research, they have been weighted by Shannon entropy Multi-Criteria Decision Making method and then the options have been ranked by TOPSIS multi-criteria decision making method. The results of weighting the indicators show that the indicators of managerial capability, human resource assets, new market capabilities, customer relationship capability and finally reputation assets are of the highest to lowest importance, respectively. The results of ranking the options indicate that the cost leadership strategy is in the first rank and then the focus strategy and the differentiation strategy are in the second and third ranks, respectively.  Manuscript profile

Open Access Article

980 - Strategic Assessment and Evaluation of the Quality of Historical Textures with Emphasis on the Urban Regeneration Approach (Case Study: Kerman Bazaar)
Mostafa Movahedinia moslem ghasemi

10.30495/uf.2022.1948709.1020

One of the recent approaches in the field of restoration of historical textures is the approach of sustainable urban regeneration, which has a more comprehensive view of the historical context and its protection than the previous approaches. In this approach, in order t More

One of the recent approaches in the field of restoration of historical textures is the approach of sustainable urban regeneration, which has a more comprehensive view of the historical context and its protection than the previous approaches. In this approach, in order to restore the historical context, all dimensions of sustainable development, including economic, social, cultural, managerial and environmental dimensions have been used. However, this study aims to measure and strategically evaluate the quality of the texture of the Kerman market area with a regeneration approach. With this approach, have a comprehensive view of its dimensions and criteria. Therefore, the present research method is applied in terms of purpose and has a survey nature, and data collection has been done through documentary and library review, questionnaire (from the perspective of 50 officials and residents of the area). The data were then entered and analyzed in excel software and then analyzed using the qspm strategic model. The obtained information was analyzed using GIS software in the form of effective regeneration indicators and the strategy and effective strategies for area regeneration were extracted using the qspm strategic technique. The results show that the historical texture does not have the necessary quality to recreate and requires various measures to revive the texture, such as revitalization and restoration of historic buildings within the historical texture, so that the results of the Swot technique also show this. Its strategy is of WO type and has the ability to protect and change if strengths are used to eliminate weaknesses. Manuscript profile

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981 - New Application of Active Power Filters in a Microgrid
Mohammad Firoozian Seyed Hossein Hosseinian Mehrdad Abedi

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Open Access Article

982 - Artificial Neural Networks endowed with External Factors for Forecasting Foreign Exchange Rate
Zabihallah Pargam Yazdan Jamshidi

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Open Access Article

983 - An Analysis of the Potential Abilities of Branding of Bandranzli, with an Emphasis on the Physical and Spatial Components, from the perspective of the mental images of the local stockholders of the brand locator
Arian Minaei Hamid majedi ZahraSadat ZarAbadi

The leading research in the descriptive-analytical method, along with library and field studies, is an attempt to measure the potential capacity of branding of Bandar Anzali from the perspective of an external audience of a potential spot brand. In support of the first More

The leading research in the descriptive-analytical method, along with library and field studies, is an attempt to measure the potential capacity of branding of Bandar Anzali from the perspective of an external audience of a potential spot brand. In support of the first hypothesis of this study, based on the Friedman test with the calculated X2 statistic (73.435), and with a degree of freedom, 4, with 95% confidence, we concluded that the capacities and capabilities of the Antarctic, from the perspective of the mental images of the external audience, Becoming a branding city process. In the second hypothesis of this study, we also concluded that the elemental and spatial elements of Antarctica, in terms of the reminder of the name of Antarctica, do not have the same effects in the mental images of the external audience. Therefore, their effects will not be the same in the process of branding. Testing the second hypothesis by the topsis method has shown that natural elements or artifacts associated with seas and lagoons are the most important physical and spatial components that shaped the imagery of the potential audience of the Bandar Anzali brand from the city's name. Also, the competitive identity of an Anbar brand is consistent with three macroeconomic activities with the priorities of "Commercial and Maritime Transportation", "Tourism" and "Fishing and Fishing Industries" to compete with other urban brands. Manuscript profile

Open Access Article

984 - Presenting a rural tourism marketing model with a qualitative approach theme analysis (Case study: Rudsar city)
Emad Safari Siahkalroodi Ebrahim Abbasi mohammad ali nasimi Parviz Saiedi

The development of rural tourism has a wide variety of effects and consequences and, given the natural and cultural capacities of the villages, can play an important role in revitalizing the villages, creating employment and income for the villagers, and protecting the More

The development of rural tourism has a wide variety of effects and consequences and, given the natural and cultural capacities of the villages, can play an important role in revitalizing the villages, creating employment and income for the villagers, and protecting the natural heritage. Have historical and cultural and ultimately integrated and sustainable rural development. Have historical and cultural and ultimately integrated and sustainable rural development.The development of rural tourism has a wide variety of effects and consequences and, given the natural and cultural capacities of the villages, can play an important role in revitalizing the villages, creating employment and income for the villagers, and protecting the natural heritage. Have historical and cultural and ultimately integrated and sustainable rural development. The purpose of this study was to present a rural tourism marketing model in Rudsar city using theme analysis method. In order to conduct the research, a qualitative research approach and semi-structured interviews with experts in the field of tourism and marketing have been used. Sample size with logic Theoretical and judgmental sampling and until the achievement of theoretical saturation included a total of 12 people. Data encryption using software Max Kyoda is done. Findings show that rural tourism marketing model in Rudsar city with 11 main themes and 67 sub-themes including: attractions, infrastructure, culture, investment, environmental location, accessibility of facilities, skilled manpower, travel costs, promotion, Explained rules and regulations and education, and the themes of skilled manpower and culture with a coefficient of 0.78 and 0.55,respectively, have the most and least impact on rural tourism. Manuscript profile

Open Access Article

985 - Analysis of Tobacco Marketing Challenges in Rural Settlement of Khorasan Razavi Province (Case Study: Boqmech Dehestan, Chenaran County)
maryam Ghasemi Seyed reza hosseini kahnooj

As a significant part of the agricultural sector's problems are related to the value chain and its end rings, the market for agricultural products, the present study addresses the main challenges of tobacco marketing in Iran from the point of view of tobacco beetles. Th More

As a significant part of the agricultural sector's problems are related to the value chain and its end rings, the market for agricultural products, the present study addresses the main challenges of tobacco marketing in Iran from the point of view of tobacco beetles. The study area is a tobacco production pole in Razavi Khorasan province, Baghche district, Chenaran province. The research method was descriptive and the statistical population consisted of 512 Tobacco Agents, which were selected by using the Cochran formula of 110 Tobacco Dogs and respondents were randomly selected and participated in the completion of the research questionnaire. In this research, 37 of the initial challenges were identified and questionnaire was used in the Likert spectrum through extensive literature studies and interviews with experts and tobacco workers. The reliability of the research tool was α = 0.703 and its validity was confirmed with 78.92% of the variance in the confirmatory factor analysis. The results of exploratory factor analysis showed that the identified challenges were as follows: the ten main factors with 81.86% of the variance explained. "The low awareness of farmers about tobacco marketing" with 17.09, "poor performance of trusted organizations" with 12.66 and "problems related to the price of tobacco and tobacco leaves" with 9/11 variance were three challenges, respectively The basic marketing of tobacco is. Studies show that ten major challenges identified in tobacco marketing have led to farmer exploitation in this unbalanced system, therefore, given that tobacco has a different legal context in marketing, Manuscript profile

Open Access Article

986 - Explaining the dimensions of experiential marketing on cultural tourism branding in Neishabur city
fatameh faramarzpour parviz saeedi

Cultural tourism destinations are particularly important because they provide opportunities for snapshots of the region's image and history, symbolizing the identity of a community &enhancing the vibrancy of local economies, &experimental marketing engages the m More

Cultural tourism destinations are particularly important because they provide opportunities for snapshots of the region's image and history, symbolizing the identity of a community &enhancing the vibrancy of local economies, &experimental marketing engages the minds of tourists with knowledge, creative thinking &problem-solving experience, focusing on the perception &wisdom of individuals, and targets, through stimulation & convergence ,divergent customer thinking. The aim of this study is applied-developmental research ,in terms of implementation method, it is descriptive-survey research & correlational research. The information required for the research is obtained through a questionnaire. The statistical population of this study is the relevant experts and professors who were selected based on non-random method and snowballs 20 people were selected. And research questionnaire was given to them. To determine the relations &leveling the dimensions of experimental marketing in branding cultural tourism in Neishabour city, the method of interpretive structural equations has been done using Lisrel software. Based on the findings, experimental marketing factors were classified into 4 levels. The experience of the five senses is at the fourth level of the model, it has the highest impact & the least impact on the model. Identity experiences are at the third level of the model, after sensory experiences, it has the highest impact compared to other components. Behavioral responses are at the second level of the model, more effective than the factors of previous levels. Emotional, interactive and exciting experiences are at the first level of the model, with minimal impact ,maximum impact on the model. Manuscript profile

Open Access Article

987 - Investigating and prioritizing the effective marketing variables in tourists attraction Case study: villages in the central part of Kashmar province
Khadijeh Bouzarjmehri Ali Vaez Tabasi

Nowaday, tourism in rural areas has become especially important as a means to the welfare of local communities. Although most of the rural areas of the country have a lot of tourism potentials, they require an accurate identification of the capacities and assessment of More

Nowaday, tourism in rural areas has become especially important as a means to the welfare of local communities. Although most of the rural areas of the country have a lot of tourism potentials, they require an accurate identification of the capacities and assessment of the existing situation, so that they can be used to sustainably develop and empower these areas. Today, all countries try to increase their share of this industry yearly, attract more tourists and earn more income. Increasing the country's share of this industry requires the development of appropriate infrastructure, advertising and marketing. Therefore, the purpose of this study was to investigate and prioritize the effective factors and variables of marketing in attracting tourists in the villages of central part of Kashmar, which has a high tourism capacity. The research method is analytical and descriptive and based on library studies, documentary and field studies. SPSS and Expert Choice software were used to analyze the data. The results showed that among the influencing rural tourism attraction factors,advertising and marketing respectively with the weight of 0.209 and 0.074, are the highest and lowest factors. Also, the results of single-sample t-test showed that the average of all variables was higher than the theoretical mid-point 3, which indicates the high impact of variables on attracting tourists. Meanwhile, control and stabilization of the rate of goods and services and the development of infrastructure and outsourcing in the development of tourism industry in the central part of Kashmar city was proposed. Manuscript profile

Open Access Article

988 - The role of urban management in Regeneration of Urban decay (Case study: area around the central market of Rasht)
Parisa Khoshpasand Alireza poursheykhian Hossein Asghari Sedigheh Hassanimehr

The aim of this study was to investigate The role of urban management in Regeneration of Urban decay of the area around the central market of Rasht. The research method in the present study is descriptive-analytical which is applied in terms of purpose and library and s More

The aim of this study was to investigate The role of urban management in Regeneration of Urban decay of the area around the central market of Rasht. The research method in the present study is descriptive-analytical which is applied in terms of purpose and library and survey in terms of data collection. The sample of the research is 100 experts related to the subject of research in road and urban planning organizations, municipalities, city councils, etc., as well as 325 citizens living in the city limits, who are unlikely to be available for sampling. After reviewing the validity and reliability, structural equation modeling with the help of SMART PLS software was used to investigate the role and impact of urban management in regeneration. After that, the performance of urban management and the level of satisfaction with the urban regeneration project were evaluated using t-test. The results of the research showed that urban management in Rasht has been able to have a positive and significant effect on the project of regenerating worn tissue in the area around the central market of Rasht with a standard path coefficient of 0.881 and a statistic of 49.348 t. Also, based on the data obtained from the citizens 'survey, it was found that the performance of urban management with an average difference of 0.526 and a statistic of 33.271 t in this field is desirable and the level of citizens' satisfaction with this reconstruction project with an average difference of 0.566 is higher than average. Manuscript profile

Open Access Article

989 - planning and organizing the Yasouj market with an emphasis on reducing traffic With a participatory approach
fatemeh sharafhan hossein ghazanfarpour hojjatallah sharafi

Abstract:One of the most important problems in the cities of the country is related to the inadequate establishment of urban services activities in the city. In the city of Yasuj, the market is considered to be the economic heart of the city, and the increase in traffic More

Abstract:One of the most important problems in the cities of the country is related to the inadequate establishment of urban services activities in the city. In the city of Yasuj, the market is considered to be the economic heart of the city, and the increase in traffic in this section has created functional-functional and traffic-access problems for the citizens. The method of this research is descriptive-analytic. The research data were analyzed using SPSS software using SPSS software, using descriptive and library references and statistics. For data analysis, SPSS software was used, as well as soft The GIS ARC software was used to produce maps and SWOT and QSPM models were used to analyze the information. The results of the research show that functional, economic, social, environmental, managerial, access and traffic indicators are not acceptable in terms of citizens and do not have a good level in the Yasuj market. Creating a parking lot in the market area can be effective in reducing market traffic by limiting the availability of land in this market, as well as passing salespeople to another point in organizing market boundaries. Emphasizing the proper and efficient public transport system in the market to reduce the use of single-seat vehicles is one of the most important strategies for planning and organizing the Yasuj market, with an emphasis on reducing traffic. Manuscript profile

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990 - Evaluate the effect of marketing mix on the perceived value, destination image and loyalty of Tourists (Case Study: Khalkhal City)
nasrollah molaeihashjin saeideh esmaili mohammad alizadeh samaneh eskandari

Introduction The marketing mix of tourism industry is a very useful tool for assisting managers in tourism destinations so that they can resolve the management issues and plan the tourism development of destinations. For this reason, based on marketing mix (7 P), it is More

Introduction The marketing mix of tourism industry is a very useful tool for assisting managers in tourism destinations so that they can resolve the management issues and plan the tourism development of destinations. For this reason, based on marketing mix (7 P), it is possible to examine the impact of each of these elements on the quality and value that tourists understand from visiting the destination so that they can be visited by using appropriate marketing policies to enable tourists to visit and recommend to visit the destination that will eventually bring the economic development of the destination.MethodologyIt is a descriptive survey that aims to determine the effect of the selected elements of tourism marketing mix (price, physical evidence, people, distribution, product, process, promotion) on perceived quality, perceived value, destination image, and loyalty of tourists. The sample size is calculated 385 persons. By using the questionnaire, the spss software was used to analyze the data through the pearson correlation method.Geographical area of research Khalkhal city is located at a total area of 2,800 square kilometers in the north of the Iranian plateau between 48 degrees and 32 minutes in latitude, 37 minutes and 37 ° latitude from the west to eastern Azerbaijan Province and to the south to Zanjan Province to the south and distance from the provincial capital of 114 km.Results and discussion In order to analyze the results of the research, the Pearson correlation test (Table 4), the T test of the two independent samples (Table 5) and path analysis technique (Table 6) were used. The results show that the elements of tourism marketing mix had an effect on all dependent variebles.ConclusionThe results show that physical evidence, people and promotion have the greatest impact on quality, perceived value and loyalty of customers and finally on the image of Khalkhal. Therefore, we propose that managers of travel and leisure destinations should focus on the inner and key elements of the destination, such as advertising, promotion, and new attractions as a means of improving the perceptual quality of the destination. Manuscript profile

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991 - Tourism in the city of Anzali, With Emphasis on Tourism Marketing
seyeheh sedigheh hassani mehr elahe tabari

Over time and with personal, social, economic, cultural and political relations becoming more complex, new needs have been defined for man, such as leisure time. City as the greatest human habitat has the highpotential and many facilities that can meet the needs and asp More

Over time and with personal, social, economic, cultural and political relations becoming more complex, new needs have been defined for man, such as leisure time. City as the greatest human habitat has the highpotential and many facilities that can meet the needs and aspirations of its cites endsandvisitors. So the city has always been considered as the origin and destination. This study is based on positivism and studies objective phenomena in the city or in other words describes the present situation of the city in the view of tourism. There searchmethod which has been used is descriptive-analytical. The statistical community is formed by tourists who have visited the city. 400 samples have been studied as the static community. The volume of the sample is obtained according to the Morgan Table. Information collected through various means, including the document sand carried out field surveys and questionnaire. EXCEL and SPSS computer applications were used. According to the hypothesis, the results of the study show that changes in service centers do not fit with the increasing population of tourists and the free zones an incentive there than a tourist tripping mind. But free trade is ain terms of passengers does not play a role in tourism activities. Also serious lack of quantitative and qualitative development centers to serves a challenge to the city's tourism market is considered. The result of objective evidence and test hypo the sassing in ferential statistics also confirm that the same. Manuscript profile

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992 - Role of Local Periodic Markets in Economic and Social Development of Villages of Guilan Province
seyed hassan Motiee Langeroudi mojtaba Ghadiri Masoom mohamadreza Rezvani aeezh Azmi

Introduction   Local periodic markets are places that villagers and farmers go there for selling crops. Therefore these markets have an important role in local development. Thus each transformation in these markets effects on villagers and farmers. Aim of this inv More

Introduction   Local periodic markets are places that villagers and farmers go there for selling crops. Therefore these markets have an important role in local development. Thus each transformation in these markets effects on villagers and farmers. Aim of this investigation is study of the local periodic markets and its role in local development. The local periodic markets have important role in rural economic in Guilan province and therefore each change and evolution in this markets effect on rural economic and society. Therefore, solution of these problems must be principle priority in region planning. This investigation study that how these problems resolve. Therefore there are some problems that may study: 1.What are economic dimensions of the local periodic markets in rural development? 2.What are cultural and social dimensions of the local periodic markets in rural development? 3.What is effective component in economic and cultural and social dimensions of the local periodic markets in rural development?   Research Methodology   This investigation does in 9 cities in Guilan province they have local periodic markets. Statistical population includes half of total society that includes 300 sellers. Sampling method for this selection was stratified sampling. A systematic random sampling method was used to select the samples from among the sellers in each city. Reliability was calculated by Cronbach’s alfa. Validity was studied by in geographical and agricultural experts. Data was calculated by SPSS software and investigators used from per cent, mean, C.V and factor analysis for analyzing data. With regard to the study area, the study was conducted in Guilan province in Iran; Guilan is located at 36’ and 34” to 38’ and 27” northern latitude and 48’ and 53” to 50’ and 34” eastern longitude from the Greenwich meridian.Guilan is one of the northern provinces of Iran that its extent is 14711 km. It is about 9% of Iran extent. This province lies along the Caspian Sea, just west of the province of Mazandaran, east of the province of Ardabil, north of the provinces of Zanjan and Qazvin. The center of the province is the city of Rasht. Results   Results say that economic dimension is equal 2.60 that it shows that the local periodic markets have economic effects on rural development. But cultural and social dimension is equal 3.25 that it shows that local periodic markets do not have effect on rural development. In economic dimension, there are 3 components that effect on rural development (71.025 of total), and in cultural and social dimension, there are 2 components that effect on rural development (67.35 of total). Conclusion   This paper mentions that the local periodic markets have important role in rural development. In social and cultural dimension, they effect on villagers’ social situation, help to women empowerment, increase interaction between cities and villages and identify local traditions to visitors. In economic dimension, the local periodic markets produce jobs, income, decrease poverty and help to crop sale. In sellers’ motivating dimension, the sellers like their work but jobs, money and employment are important reasons for working in the market. The researchers show that there are some components in the local periodic markets that effect on rural development. In economic dimension, these factors include: production and marketing factor, income factor, and occupation factor. In social and cultural dimension, these factors include: rural and urban interaction and income factor. And in sellers’ motivating dimension, these factors include: professional factor, families’ factor, money factor and shopping factor. For the local periodic markets, the researchers have some recommendations that include: 1.it is essential that government intervene in the local periodic markets for to help the sellers; 2.the sellers are almost poor and government should protect them by credit, loam and insurance, and 3.The local periodic markets are Iranian cultural heritage that must protect. Manuscript profile

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993 - Priority Setting to Influential Factors in the Hotel Management Industry Marketing with Emphasis on AHP Method (A Case Study: Guilan Province)
ali gholipour

Hotel management is a branch of tourism industry, and is classified as one of the service activities in the marketing issues. In contrast to the goods, services are invisible and intangible in nature. Owing to this fact, customer satisfaction is a tough issue to achieve More

Hotel management is a branch of tourism industry, and is classified as one of the service activities in the marketing issues. In contrast to the goods, services are invisible and intangible in nature. Owing to this fact, customer satisfaction is a tough issue to achieve. The present article includes a survey of 30 hotel managers in Guilan province on how to provide customer satisfaction and classify its dimensions, and through utilizing the analysis of hierarchy process (AHP), and Expert Choice soft ware, pair comparisons for customer satisfaction were done, and the dimensions are compared and prioritized through eight elements associating the service marketing including price, product, distribution, promotion, processing, physical evidence, personnel and productivity. The “price” factor among the elements associating the hotel management marketing gained the highest priority to provide customer satisfaction. The logicality of the priority setting in the aforementioned eight elements was confirmed by the hotel managers and the customers, and the order of the other priorities was set respectively as the personnel, product, promotion, distribution, processing, physical evidence, and productivity. Manuscript profile

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994 - عملکرد آنتوریوم (Anthurium andraeanum Lind) تحت تأثیر کودهای آلی و معدنی مختلف
انریکه ای بیناس جونیور گیلبرت وی لومنتاک امینا آ موکادم

تولید آنتوریوم بخش مهمی از صنعت گلکاری و گل های شاخه بریده است. تلفیق منابع تغذیه آلی و معدنی، برای تولید آنتوریوم یکی از بهترین عملیات مدیریتی است. این مطالعه برای دستیابی به تاثیر کودهای آلی و معدنی به عنوان منابع تغذیه خارجی روی عملکرد آنتوریوم انجام شد. ای More

تولید آنتوریوم بخش مهمی از صنعت گلکاری و گل های شاخه بریده است. تلفیق منابع تغذیه آلی و معدنی، برای تولید آنتوریوم یکی از بهترین عملیات مدیریتی است. این مطالعه برای دستیابی به تاثیر کودهای آلی و معدنی به عنوان منابع تغذیه خارجی روی عملکرد آنتوریوم انجام شد. این پژوهش با دو فاکتور در قالب طرح بلوکهای کامل تصادفی (RCBD) 3×3، طراحی شد. داده ها با ANOVA تجزیه و تحلیل شدند. مقایسه میانگین تیمارها با کمک آزمون معنی داری تفاوت ها در توکی (HSD) انجام شد. فاکتورهای مختلف عبارت بودند از: M1: پوست نارگیل، M2: پوست نارگیل با کود مرغی و M3: پوست نارگیل با کود گاوی در فاکتور A؛ فاکتور B شامل F0: بدون کود معدنی، F1: 60-60-90 (NPK) و F2: 30-30-45 (NPK). نتایج نشان داد که کودهای مرغی و گاوی به عنوان بخشی از بستر کاشت، به شکل معنی داری رشد آنتوریوم را بدون در نظر گرفتن مقدار مصرف، بهبود می بخشند. درآمد خالص بعلاوه برگشت سرمایه در همه تیمارها، منفی بود. Manuscript profile

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995 - Shading Impact on Qualitative Characteristics and Chlorophyll Content of Cut Rose (Rosa hybrida cv. Avalanche)
Ali Dolatkhahi Mansour Matloobi Alireza Motallebiazar Navid Vahdati

Light intensity is considered a limiting factor in greenhouse rose production. The main aim of this experiment was to evaluate the effect of shading treatments (0, 25, 50, and 65% shading) on quality and chlorophyll content of cut rose (Rosa hybrida cv. Avalanche), unde More

Light intensity is considered a limiting factor in greenhouse rose production. The main aim of this experiment was to evaluate the effect of shading treatments (0, 25, 50, and 65% shading) on quality and chlorophyll content of cut rose (Rosa hybrida cv. Avalanche), under greenhouse conditions. The experiment was planned in randomized completely block design with four replications. All shoots were bent downwards from above the second bud after removing the young flower bud. Shading significantly affected on bud sprouting, flowering stem fresh and dry weight and flowering stem diameter, so that earliest bud sprouting, highest flowering stem, fresh and dry weight and flowering stem diameter were observed in no shading treatment. However, shading had no significant effect on flowering stem length and leaf area, but specific leaf area increased with shading percentage increment at 65% shade. Results of total chlorophyll content as well as chlorophyll a and b showed a decrement with increasing of shading percentage. In general, shading could be a cause of low-quality in cut roses; therefore greenhouse roses growers should consider greenhouse architecture to maximize light deep penetration. Manuscript profile

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996 - Factors Affecting Groundnut Market Outlet Choice in Moisture Stress Area of Babile District, Eastern Ethiopia: Multivariate Probit Approach
Jafer Ahmed Abdulaziz Umare Nasir Mahamed Oromia Galane Kebret Desse

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997 - Effective Strategies in Marketing Development of Agricultural Products
Solieman Rasouliazar Milad Perani Loghman Rashiedpour

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998 - Analysis of Processing Methods, Marketing Channels and Profitability Determinants of Selected Cassava Products in Kogi State, Nigeria.
Daniel Ekpa Segun Adeola Umar Mukhtar Mary Ekpa

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999 - Profitability Analysis and Constraints to Pepper (Capsicum Sp) Marketing in Ijumu Local Government Area, Kogi State, Nigeria
Ufedo Shaibu Felix Oyibo Stephen Ibitoye

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1000 - Impact of Feed Sources and Feeding System on Milk Production and Marketing in the Babille District of East Hararghe Zone, Ethiopia
Ajabush Dafar Bedasa Tebeje

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1001 - Profitability Assessment of Catfish Marketing In Ondo State, Nigeria
Oluwatoyin Olagunju

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1002 - Tomato Value Chain Information System in Tanzania: Lessons from Kilolo District and Dodoma Municipality, Tanzania
S.Y Nyamba V.J Kalungwizi M.R.S Mlozi I.M Busindeli F.T.M Kilima C.P Msuya-Bengesi B.B Chija Z.S.K Mvena M Gabagambi S.M Gjotterud E Kiranga

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1003 - Value Chain of Catfish Products in Ibadan Metropolis, Oyo State
Zacchaeus Oluwafemi Abolupe Ayanboye Benedicta Oluwafemi

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1004 - Socio-Economic Factors influencing the Participation of Smallholder Vegetable Farmers in High-Value Markets A case study of Arumeru District, Tanzania
Happiness Huka Fredy Kilima Alban Mchopa

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1005 - Analysis of Production and Marketing Constraints of Tomato among Rural Farmers in Talensi Nabdam District of Upper East Region of Ghana
Farida A Fariya A

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1006 - An Assessment of Agricultural Marketing Information System among Farmers Associations in Kano State, Nigeria
Hassan Ibrahim Zhou Jing Ibrahim Abdu Mustapha Sanusi Nafiu Bala Sanda

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1007 - Sustainable Information Exchange and Market Access: Use of Mobile Phone in the Marketing of Food Crops by Farming Households in Rural South East Nigeria
Agwu N. M. Obasi R. O. Oteh O. U Anuakpado P. A

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1008 - Factors affecting the Market Development of Aquatics and Products Processed from them (Case Study: Sarpolzahab Township)
Mohammd Bagher Arayesh

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1009 - Comparison Study of Application of ICT on Marketing of Agricultural Crops in Iran
Mohamad Kamal Ebrahimi Filouri Azita Zand Mohammad Mohammadi

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1010 - Marketing Performance of Salad Vegetables: The Case of Cabbage Marketing in Abia State, Nigeria
Osondu, C. K. Nwadike F. C Ijioma J. C. Udah S.C. Ugboaja C .I.

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1011 - Employment Limitations and Constraints for Iranian University Graduates in Agricultural Majors
Reza Movahedi Mahdi Mantashloo

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1012 - Designing a competitive model of welfare bank in a qualitative way with a social marketing approach
mohammad haghighi Mehdi Karimian Kakolaki Abdul Khaliq Gholami Chenarestan Olya

Today, many efforts of business managers are focused on the issue of competitiveness. On the other hand, some social developments have raised the level of demands and expectations of people in society and the importance of social status and credibility of organizations More

Today, many efforts of business managers are focused on the issue of competitiveness. On the other hand, some social developments have raised the level of demands and expectations of people in society and the importance of social status and credibility of organizations has increased in turn. Therefore, in this study, the competitiveness model of the Welfare Bank was designed with a social marketing approach using a mixed method. In the qualitative stage of the research, the discovery of the competitiveness model of the Welfare Bank with a social marketing approach was investigated. The study population in this study was the managers of the branches of the Welfare Bank. From among the different branches of this bank, a sample of 127 managers was randomly selected. Necessary information in qualitative research was done through interviews and then data analysis was done through PLS software. Findings of the research in the qualitative stage showed that social responsibility, the bank's adherence to the green marketing approach, creating trust and well-being for customers, implementing customer-oriented policies, emphasizing customer satisfaction and loyalty with targeted marketing methods are factors affecting competitive advantage. Manuscript profile

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1013 - Segmenting the Domestic Tourism Market of Isfahan Based on the traveling Motives as a Tool for Urban Tourism Management
بهرام رنجبریان محمد غفاری سعید فتحی

The main purpose of this study is to identify and analyze the traveling motives of domestic tourists who visited Isfahan in order to segment domestic tourism market of this city. The statistical population of this study includes domestic tourists who have traveled to th More

The main purpose of this study is to identify and analyze the traveling motives of domestic tourists who visited Isfahan in order to segment domestic tourism market of this city. The statistical population of this study includes domestic tourists who have traveled to the city in March and April of 2012. A sample of 1000 tourists has been selected randomly. A self-administrated questionnaire including 40 questions has been used for data collection. Reliability and validity of the questionnaire have been examined and approved. Confirmatory factor analysis and one-sample T test are the main statistical methods that used for analyzing data. According to the findings, eight traveling motives are identified as cultural-historical, visiting relatives and friends, purchasing, accompanying family and friends, rest and entertainment, low-cost traveling, urban attraction, and security motives. Manuscript profile

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1014 - استراتژیهای بازاریابی محصولات ارگانیک در ایران
محمود محمدیان محمدعلی داداشی

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1015 - روش‌های تامین مالی خارجی (تامین مالی از طریق بدهی، انتشار سهام)
رضا آقاجان نشتایی ابراهیم چیرانی مهرداد گودرزوند چگینی

امروزه پیشرفت در هر کشور و رشد تولیدات، مستلزم برنامه‌های سرمایه‌گذاری کوتاه‌مدت، میان‌مدت و بلند مدت است. منابع این سرمایه‌گذاری‌ها از طریق سود انباشته، انتشار سهام، تسهیلات بانکی یا به وسیله ترکیبی از این منابع قابل تامین است. موسسات و بنگاه‌های اقتصادی برای ادامه حیا More

امروزه پیشرفت در هر کشور و رشد تولیدات، مستلزم برنامه‌های سرمایه‌گذاری کوتاه‌مدت، میان‌مدت و بلند مدت است. منابع این سرمایه‌گذاری‌ها از طریق سود انباشته، انتشار سهام، تسهیلات بانکی یا به وسیله ترکیبی از این منابع قابل تامین است. موسسات و بنگاه‌های اقتصادی برای ادامه حیات و فعالیت‌های تولیدی خود و همچنین توسعه فعالیتها، به سرمایه‌های کلان نیاز دارند. همچنین، این موسسات و بنگاه‌های اقتصادی برای تامین سرمایه خود وابستگی شدیدی به بازارهای مالی دارند. نقش این بازارهای مالی در اختیار گذاشتن سرمایه های لازم برای موسسات و شرکت‌ها است. راهکار تامین مالی، یکی از اصلی‌ترین حوزه‌های تصمیم‌گیری مدیریت مالی شرکت‌ها در راستای افزایش ثروت سهامداران به شمار می‌رود. لذا در این مقاله به تعریف روشهای مرسوم تامین مالی خارجی(تامین مالی از طریق بدهی و انتشار سهام)، مزایا و معایب آنها پرداخته‌ایم.  Manuscript profile

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1016 - بخشبندی مشتریان محصولات سبز با استفاده از روش خود سازمانده
نرگس دل افروز سینا سیاوش مقدم

هدف از پژوهش حاضر، تقسیم بازار بر مبنای متغیرهای جمعیت شناختی، روانی و رفتاری و بررسی ارتباط آنها با رفتار مصرف کننده سبز است. در این تحقیق، نقشههای سازماندهی خود برای جداسازی و تعیین ویژگیهای رفتار مصرف کننده سبز استفاده میشود. این یک مطالعه توصیفی-تحلیل More

هدف از پژوهش حاضر، تقسیم بازار بر مبنای متغیرهای جمعیت شناختی، روانی و رفتاری و بررسی ارتباط آنها با رفتار مصرف کننده سبز است. در این تحقیق، نقشههای سازماندهی خود برای جداسازی و تعیین ویژگیهای رفتار مصرف کننده سبز استفاده میشود. این یک مطالعه توصیفی-تحلیلی است که در آن هشت متغیر از ابعاد جمعیت شناختی، روانی و رفتاری انتخاب شده است. داده ها از طریق طراحی پرسشنامه گرد آوری شده و آن را در میان جامعه آماری (مشتریان زنجیره های سوپرمارکت در شهر رشت) توزیع گردید. حجم نمونه 392 نفر بود. . از بین متغیرهای جمعیت شناختی، سن، جنسیت و تحصیلات رابطه مستقیمی در حالی که درآمد رابطه معکوس با رفتار مصرف کننده سبز دارد. متغیرهای روانشناختی و رفتاری، از جمله ارزش های فردی، تعصب مذهبی، دانش و نگرش محیط زیست و عادات فردی، نقش کلیدی در پیش بینی رفتار سبز مصرف کننده دارند. همچنین نتایج نشان داد که چهار بخش، به سبز های شدید، سبز های بالقوه، خودخواهان و تیره های شدید نامیده می شود. بازاریابان و تولید کنندگان محصول سبز می توانند بازار هدف را با استفاده از نتایج تعیین کرده و یک استراتژی بازاریابی ترکیبی مناسب برای مصرف کنندگان بر اساس ویژگی های مربوطه خود بکار گیرند. Manuscript profile

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1017 - کشاورزی ارگانیک: غذا برای مصرف‌کنندگان سبز آتی در ایران
یلدا رحمتی غفرانی محمد طالقانی ابراهیم چیرانی

در طول اعصار، کشاورزی دچار تغییرات گوناگونی شده است و همواره انسان مهمترین عامل تغییر در آن بوده است. در قرن اخیر به علت رشد روزافزون جمعیت، نگرش اولیه انسان به طبیعت که نگرشی دوستانه بود جای خود را به ارتباطییک طرفه و علیه طبیعت داد؛بهطوریکه کودهای شیمیا More

در طول اعصار، کشاورزی دچار تغییرات گوناگونی شده است و همواره انسان مهمترین عامل تغییر در آن بوده است. در قرن اخیر به علت رشد روزافزون جمعیت، نگرش اولیه انسان به طبیعت که نگرشی دوستانه بود جای خود را به ارتباطییک طرفه و علیه طبیعت داد؛بهطوریکه کودهای شیمیایی، سموم دفع آفات نباتی،فراوردههای هورمونی و غیره به بخش کشاورزی وارد شدند و به کمک بهرهگیری از ارقام اصلاح شده، جهشهای بزرگی در افزایش تولید محصولات کشاورزی بوجود آمد تا به تقاضای روبه رشد موادغذایی پاسخ داده شود.اما این افزایش تولید، مشکلات زیستمحیطی و بهداشتی برای تولیدکنندگان و مصرفکنندگان را نیز در پی داشت. افزایش آگاهیمصرفکننده درباره موضوعات زیستمحیطی منجر به افزایش توجه به مصرف غذای ارگانیک گشته است. این امر موجب افزایش تحقیقات ارگانیک شده است. اغلب این تحقیقات در کشورهای توسعه یافته انجام شده و سهم کشورهای درحال توسعه از آن آندک است. این مقاله اثرات دانش ارگانیک، ادراک از پیامدها، هنجارهای ذهنی، قیمت، اعتماد سبز، اثربخشی ادراک شده مصرف کننده، دسترسی، مزیت نسبی، تمایل به خرید ارگانیک را بر رفتار خرید ارگانیکمصرفکنندگان ایرانی بهعنوان مصرفکنندگان یک کشور درحال توسعه بررسیمیکند. نتایجپژوهش، اثر قیمت، اثربخشیمصرفکننده و ادراک از پیامدها را بر تمایل به خرید محصولات غذایی ارگانیک تایید میکند. درحالیکه دانش ارگانیک، اعتماد سبز، قیمت، اثربخشیمصرفکننده و تمایل موثر بر رفتار خرید ارگانیک شناخته شدهاند. این مقاله کاربردهای نتایج تحقیق برای شاغلان حوزه کشاورزی و بازاریابان مطرح میکند. Manuscript profile

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1018 - نگرش کارکنان نسبت به تعهد مدیریت به بازاریابی داخلی و تأکید مدیران بر ارتباطات داخلی غیررسمی در سازمان جهاد کشاورزی
محمدرضا آزاده دل مهناز شکری

منابع انسانی یکی از مهمترین عوامل مؤثر بر موفقیت در انجام کارها، حفظ شرایط و حفظ تعادل در سازمان است.  این مطالعه به دنبال تحلیل نقش کارکنان داخلی غیررسمی به عنوان واسطه در توجیه نگرش کارکنان سازمان جهاد کشاورزی استان گیلان ازطریق تعهد مدیریت به بازاریابی داخلی است More

منابع انسانی یکی از مهمترین عوامل مؤثر بر موفقیت در انجام کارها، حفظ شرایط و حفظ تعادل در سازمان است.  این مطالعه به دنبال تحلیل نقش کارکنان داخلی غیررسمی به عنوان واسطه در توجیه نگرش کارکنان سازمان جهاد کشاورزی استان گیلان ازطریق تعهد مدیریت به بازاریابی داخلی است. جمعیت هدف از کارکنان سازمان جهاد کشاورزی تشکیل می‌شد. شرکت‌کننده‌ها ازطریق روش نمونه‌برداری تصادفی ساده انتخاب شدند. فرضیه‌ها به کمک مدلسازی معادلات ساختاری (SEM) و نرم‌افزار Smart PLS مورد آزمون قرار گرفتند. نتایج نشان داد که به خاطر تعهد کم مدیریت به بازاریابی داخلی در جامعة آماری، ارتباطات غیررسمی به سختی بین کارکنان و مدیریت ایجاد می‌شد و نگرش مثبت به کار در سطح پایینی قرار داشت. این موضوع زمانی اهمیت مضاعف می‌یابد که فرضیه تأیید شده باشد. اما شدت ضرایب حاکی از وجود رابطة متوسط بین متغیرهای اصلی این پژوهش‌اند. Manuscript profile

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1019 - تاثیر عوامل بازاریابی درون‌گرا برعملکرد بازاریابی (موردکاوی: صنعت رستوران درشهرستان رشت با تأکید بررستوران های بنانهاده شده برنامه های گیلکی)
مهدی محمدی کوچصفهانی محمد جلیلی محمود نورایی

هدف این پژوهش تاثیر عوامل بازاریابی درون‌گرا بر عملکرد بازاریابی است. جامعه آماری پژوهش را کلیة مشتریان شش رستوران بناشده با نام های گیلکی فعال در فضای مجازی شهر رشت تشکیل دادند. بر این اساس با استفاده از روش نمونه‌گیری دردسترس، نمونه‌ای به حجم 400 نفر انتخاب شدند. مقیا More

هدف این پژوهش تاثیر عوامل بازاریابی درون‌گرا بر عملکرد بازاریابی است. جامعه آماری پژوهش را کلیة مشتریان شش رستوران بناشده با نام های گیلکی فعال در فضای مجازی شهر رشت تشکیل دادند. بر این اساس با استفاده از روش نمونه‌گیری دردسترس، نمونه‌ای به حجم 400 نفر انتخاب شدند. مقیاس‌های استاندارد پژوهش مدیریت  قابلیت‌مشاهده، گوش‌دادن فعال، ساخت انجمن، قصد تبلیغ دهان‌به‌دهان و قصد خرید بودند. تحلیل داده ها با استفاده از مدلسازی معادلات ساختاری با نرم افزارAmos نسخه 24 مورد بررسی قرار گرفت. ضرایب تعیین متغیرهای وابستة پژوهش نشان می‌دهد که گوش‌دادن فعال، ساخت انجمن، مدیریت قابلیت‌مشاهده و قصد تبلیغ دهان‌به‌دهان توانسته‌اند 49 درصد از واریانس قصد خرید مشتریان را پیش‌بینی کنند. همچنین گوش‌دادن فعال، ساخت انجمن، مدیریت قابلیت‌مشاهده توانسته‌اند 28 درصد از واریانس قصد تبلیغ دهان‌به‌دهان مشتریان را پیشبینی کنند. بنابراین می‌توان نتیجه گرفت که حضور فعال رستوران‌ها در بستر آنلاین ارتباط مستقیمی با قصد تبلیغ دهان‌به‌دهان و قصد خرید مشتریان دارد وتوجه به ابزارهای بازاریابی درون‌گرا نقش بسزایی در موفقیت کسب وکار آنها دارد. Manuscript profile

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1020 - طراحی مدل استراتژی بازاریابی صادرات چای برای بازارهای هدف
علیرضا فرخ بخت فومنی وحیدرضا میرابی قاسمعلی بازایی حیدر امیران

هدف اصلی این پژوهش کیفی، طراجی مدل استراتژی بازاریابی صادرت محصول چای به بازارهای هدف است. جامعه آماری شامل تمام کارشناسان در زمینه موضوع این پژوهش بوده است (232=N)، اندازه نمونه کل جامعه آماری در نظر گرفته شد. اطلاعات دسته دوم جهت جمعآوری دادهها و اطلاعات است More

هدف اصلی این پژوهش کیفی، طراجی مدل استراتژی بازاریابی صادرت محصول چای به بازارهای هدف است. جامعه آماری شامل تمام کارشناسان در زمینه موضوع این پژوهش بوده است (232=N)، اندازه نمونه کل جامعه آماری در نظر گرفته شد. اطلاعات دسته دوم جهت جمعآوری دادهها و اطلاعات استفاده شد، و یک مصاجبه نیمه ساختاریافته بهعنوان ابزار پژوهش مورد استفاده قرار گرفت. پنج مرحله مصاحبه با کارشناسان انجام شد. برای بررسی وضعیت صادرات چای، مصاحبه اول با صادرکنندگان چای در سال 2016 انجام گرفت (87=n). مصاحبه دوم با مالکان کارخانه برای بررسی وضعیت برگ چای سبز و چای خشک و نیز مدل مربوطه انجام شد (170=n). در مرحله سوم، کارشناسان و متخصصان برای ارائه مدل پژوهش مصاحبه شدند. (50=n). مصاحبه چهارم با کارشناسان مرکز تحقیقات و سازمان چای جهت بررسی وضعیت چای سبز و تولید چای خشک و مدل اصلی انجام شد. سرانجام، برخس از مشاوران اقتصادی و بازرگانی ایرانی در مرحله پنجم مصاحبه شدند. نتایج نشان داد که صادرات مستقیم- شریک تجاری بهعنوان بهترین روش برای ورود به بازارهای هدف بود. شرکت در نمایشگاههای مرتبط در کشور هدف و دعوت و حضور تجار بازار هدف در ایران بهعنوان مناسبترین روش برای نفوذ و استراتژی توسعه بازار تعیین شد. قیمت پایین با تحفیف بیشتر در استراتژی قیمتگذاری مناسب بود. بهترین کیفیت و بستهبندی بهعنوان بهترین روش برای استراتژی محصول انتخاب شد. انتخاب توزیعکنندگان برتر در هر کشور و فروشگاههای زنجیزهای برای توزیع محصول تعیین شدند. با استفاده از نام تجاری بازار هدف، بازاریابی دیجیتالی، منصفانه و شبکههای اجتماعی بهعنوان مناسبترین استراتژی ترویجی شناخته شدند. همکاری باغدار و صاحبان کارخانه، بهبود کشاورزی باغات چای، ارتقا کیفیت برگ چای سبز و استفاده از انواع ماشینآلات مدرن برای کشت و برداشت در استراتژی تولید بود. علاوه بر این، تمایز از طریق طعم و بوی خاص چای ایرانی، کیفیت بالا و طراحی جذاب بستهبندی بهعنوان بهترین استراتژی تمایز تشخیص داده شد. Manuscript profile

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1021 - بررسی عوامل موثر بر بازاریابی محصولات کشاورزی ارگانیک(مطالعه موردی: شهرستان میاندوآب)
Zohreh Jesarati Loghman Rshidpour Soleiman Rasouli Azar

در موقعیت کنونی کشاورزی ارگانیک به سرعت در حال رشد و گسترش میباشد در حالیکه فقدان دانش و مهارت برای مدیریت یک مزرعه ارگانیک و فقدان فرصتهای بازاری برای محصولات ارگانیک مهمترین دلیل برای عدم کاربرد فعالیتهای کشاورزی ارگانیک بوده است. بنابراین هدف کلی More

در موقعیت کنونی کشاورزی ارگانیک به سرعت در حال رشد و گسترش میباشد در حالیکه فقدان دانش و مهارت برای مدیریت یک مزرعه ارگانیک و فقدان فرصتهای بازاری برای محصولات ارگانیک مهمترین دلیل برای عدم کاربرد فعالیتهای کشاورزی ارگانیک بوده است. بنابراین هدف کلی این تحقیق تبیین عوامل موثر بر بازاریابی محصولات کشاورزی ارگانیک بود. این تحقیق از نوع تحقیقات پیمایشی- توصیفی و از نظر هدف کاربردی بود. ابزار پژوهش، پرسشنامه‌ای محقق ساخته بود که به منظور تعیین روایی ابزار سنجش، با استفاده از روش اعتبار محتوایی و پایایی آن از آزمون آلفای کرنباخ استفاده شد که مقدار این ضریب 89 درصد بدست آمد. جامعه آماری این پژوهش شامل کلیه کشاورزانی بود که محصولات ارگانیک تولیدی خود را به میدان تره بار میاندوآب عرضه کرده اند. حجم نمونه با استفاده از جدول مورگان- کرجیسی 148 نمونه تعیین شد و با استفاده از روش نمونه گیری طبقهای و تصادفی ساده انتخاب و در نهایت 150 پرسشنامه تکمیل و جمعآوری شد. نتایج به دست آمده نشان داد که ارتباط معنیداری بین بازاریابی محصولات کشاورزی ارگانیک با عوامل آموزشی، عوامل اقتصادی، عوامل اطلاعاتی، عوامل تولیدی و عوامل اجتماعی در سطح 05/0 وجود دارد. همچنین نتایج حاصل از تحلیل رگرسیونی نشان داد که متغیرهای عوامل تولید، عوامل آموزشی و عوامل اقتصادی 53 درصد از  تغییرات متغیر وابسته را تعیین کردند. Manuscript profile

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1022 - بازاریابی هدفمند داروهای گیاهی مبتنی بر نظریه داده بنیان و الگوی کای میانگین
آزیتا شرج شریفی قاسمعلی بازآیی سید عباس حیدری

یکی از صنایع مهم جهت تحقق اهداف توسعه انسانی، اجتماعی و اقتصادی صنعت دارو گیاهی است. بخش بازار، تولید و کارآفرینان نقش مهمی در استفاده از ظرفیت های بالقوه این صنعت ایفا می کنند. آن گونه که صاحبنظران داروهای گیاهی اعلام کرده اند، سهم داروهای گیاهی در ایران کمتر از 4 درصد More

یکی از صنایع مهم جهت تحقق اهداف توسعه انسانی، اجتماعی و اقتصادی صنعت دارو گیاهی است. بخش بازار، تولید و کارآفرینان نقش مهمی در استفاده از ظرفیت های بالقوه این صنعت ایفا می کنند. آن گونه که صاحبنظران داروهای گیاهی اعلام کرده اند، سهم داروهای گیاهی در ایران کمتر از 4 درصد است. علت آن می تواند غفلت از برنامه های بازاریابی هدفمند باشد. جامعه آماری پژوهش شامل کلیه کسانی است، که جهت خرید دارو به داروخانه ها مراجعه کرده اند. روش نمونه گیری در بخش کیفی هدفمند و در بخش کمی طبقه ای بوده است. در بخش کیفی نظریه داده بنیاد و در بخش کمی رویکرد کای میانگین جهت تحلیل داده ها استفاده شد. یافته های بخش کیفی منجر به شناسایی 8 عامل شد. نتایج الگوی کای میانگین بخش بندی این بازار را به 4 بخش مناسب دانسته است. هر بخش از نظر مقولات مورد بررسی با هم متفاوت بوده اند. مبتنی بر نتایج پیشنهادات و استراتژی های مقتضی هر بخش جهت تحقق همزمان ارزش برای مشتریان- بازار و به صورت کلی رهنمودهایی جهت ایجاد تسهیلات جهت رشد و توسعه این صنعت ارائه شد. Manuscript profile

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1023 - بازارمدار یا عدم‌بازارمدار: تحلیل وضعیت جنسیتی کشاورزان خرده‌پای سیب‌زمینی شیرین‌کار در جنوب شرق نیجریه
آمالا کریستیانا اوکویه جوده آنایوخوف مباناسور بنجامین چخومکا اوکویه

یک کشاورز تنها در صورتی می‌تواند بازارمدار باشد که برنامة تولیدی‌اش منطبق بر علائم بازار باشد و کالاهایی را تولید کند که قابلیت بازاریابی بیشتری داشته باشند. به همین منظور، در این مطالعه، شواهدی تجربی از تحلیل جنسیتی بازارمداری در جنوب شرق نیجریه ارائه شده است. برای انت More

یک کشاورز تنها در صورتی می‌تواند بازارمدار باشد که برنامة تولیدی‌اش منطبق بر علائم بازار باشد و کالاهایی را تولید کند که قابلیت بازاریابی بیشتری داشته باشند. به همین منظور، در این مطالعه، شواهدی تجربی از تحلیل جنسیتی بازارمداری در جنوب شرق نیجریه ارائه شده است. برای انتخاب 360 شرکت‌کنندة نمونه در سال 2017 از روش نمونه‌گیری طبقه‌ای استفاده شد. برای برآورد میزان بازارمداری و عوامل تعیین‌کنندة بازارمداری به ترتیب از شاخص بازارمداری (MOI) و مدل انتخاب هکیت استفاده شد. نتایج میانگین امتیاز بازارمداری برای کشاورزان مرد و زن تولیدکنندة سیب‌زمینی شیرین (به ترتیب 17‌/‌0 و 59‌/‌0) حاکی از سطح پایین بازارمداری به ‌ویژه در میان کشاورزان مرد است. درمورد کشاورزان زن، رابطة سن، سطح تحصیلات، سرمایه، سطح زیرکشت سیب زمینی شیرین، تجربة کشاورزی، تجربة بازاریابی، بومی بودن اجتماع و شرایط جاده ارتباط معنی‌دار و مثبت و اندازة خانوار ارتباط معنی‌دار و منفی با بازارمداری داشت. اما درمورد کشاورزان مرد، رابطة سن، اندازة خانوار، سطح تحصیلات، هزینة حمل‌ونقل، بومی بودن اجتماع و تجربة بازاریابی رابطة مثبت و معنی‌دار و فاصله مزرعه تا بازار رابطة منفی و معنی‌دار با بازارمداری داشت. ضرایب جنسیتی درمورد بازارمدار بودن و سطح بازارمداری منفی و به ترتیب در سطح احتمال 5 درصد و 1 درصد معنی‌دار بود. این نشان می‌دهد که احتمال اینکه زنان کشاورز بازارمدار باشند بیش از مردان کشاورز است.  بنابراین، براساس این مطالعه، سیاست‌هایی برای افزایش دسترسی کشاورزان به زمین (به‌ویژه زنان کشاورز)، دسترسی و استفاده از بذرهای باکیفیت و ایجاد بازار رسمی سیب‌زمینی شیرین لازم است. Manuscript profile

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1024 - اولویت‌بندی عوامل مؤثر بر بهبود نظام بازاریابی لیمو ترش با استفاده از فرایند تحلیل شبکه ای (مطالعه موردی: شهرستان لارستان)
علی علمی حمیدرضا میرزائی خلیل آبادی الهام خواجه پور محمدرضا زارع مهرجردی

بازاریابی محصولات کشاورزی نقش مهمی در دستیابی اهدافی همچون توسعه کشاورزی، افزایش تولید و درآمد کشاورزان در کشورهای درحال توسعه دارد. تولید مرکبات خصوصاً لیموترش یکی از مهمترین محصولات کشاورزی در شهرستان لارستان (استان فارس) است. بنابراین، در این تحقیق عوامل مؤثر بر More

بازاریابی محصولات کشاورزی نقش مهمی در دستیابی اهدافی همچون توسعه کشاورزی، افزایش تولید و درآمد کشاورزان در کشورهای درحال توسعه دارد. تولید مرکبات خصوصاً لیموترش یکی از مهمترین محصولات کشاورزی در شهرستان لارستان (استان فارس) است. بنابراین، در این تحقیق عوامل مؤثر بر بهبود نظام بازاریابی لیموترش در شهرستان لارستان اولویتبندی شدند. دادهها از طریق تکمیل پرسشنامه توسط خبرگان این موضوع در منطقه جمعآوری شد و از روش فرایند تحلیل شبکهای(ANP) برای اولویتبندی استفاده شد. معیارها در این تحقیق عناصر آمیخته بازاریابی (محصول، مکان، تبلیغ، و قیمت) بودند و برای هر معیار نیز زیرمعیارهایی انتخاب شدند. معیارها و زیرمعیارها بر اساس مطالعات قبلی و نیز نظر کارشناسان در منطقه انتخاب شدند. نتایج نشان داد که معیارهای محصول و تبلیغ  به ترتیب بالاترین و پایینترین اولویت را در بهبود نظام بازاریابی لیموترش در شهرستان لارستان دارند. به علاوه، بستهبندی و طراحی مناسب برای ایجاد مزیت نسبی مهمترین زیر معیار در بهبود نظام بازاریابی لیمو ترش در منطقه است. همچنین زیر معیارهای ایجاد صنایع تبدیلی و استفاده از تعاونی های بازاریابی در رتبه های بعدی قرار گرفتند. با توجه به نتایج، پیشنهاد میشود که بستهبندی مناسب، صنایع تبدیلی و شرکتهای تعاونی در منطقه توسعه یابند.  Manuscript profile

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1025 - کاربرد روش داده بنیاد برای شناسایی و تحلیل عوامل موثر بر موفقیت بازاریابی محصولات کشاورزی ارگانیک ایرانی
بهمن قاسمی مهرداد گودرزوند چگینی ابراهیم چیرانی

هدف اصلی این مطالعه ارائه مدلی از عوامل موثر بر موفقیت بازاریابی محصولات کشاورزی ارگانیک ایران با استفاده از رویکرد کیفی مبتنی بر نظریه داده بنیاد بود. ابزار گردآوری داده ها مصاحبه های نیمه ساختار یافته با 12 مدیر بازاریابی شرکت های تولید کننده محصولات کشاورزی ارگانیک ا More

هدف اصلی این مطالعه ارائه مدلی از عوامل موثر بر موفقیت بازاریابی محصولات کشاورزی ارگانیک ایران با استفاده از رویکرد کیفی مبتنی بر نظریه داده بنیاد بود. ابزار گردآوری داده ها مصاحبه های نیمه ساختار یافته با 12 مدیر بازاریابی شرکت های تولید کننده محصولات کشاورزی ارگانیک است که با روش نمونه گیری هدفمند انتخاب شده اند. تجزیه و تحلیل داده ها در سه مرحله کدگذاری باز ، محوری و انتخابی انجام شد که در آن 343 مفهوم کلیدی ، 111 کد و 32 زیر شاخه شناسایی و در پنج گروه اصلی شامل "عوامل مرتبط با محصول" ، "عوامل مرتبط با قیمت" ،. "عوامل مرتبط با ارتقاء" ، "عوامل مرتبط با مصرف کننده" و "عوامل مرتبط با تولید" طبقه بندی شد .در نهایت ، یک مدل جامع از عوامل موثر بر موفقیت بازاریابی محصولات کشاورزی ارگانیک ارائه شده است. Manuscript profile

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1026 - ارتباط دوگانگی جغرافیای بازار کار، امنیت غذایی و سلامت عمومی در مناطق روستایی
پروانه خسروی حسین آگهی شهپر گراوندی

در مطالعه حاضر سعی شد به بررسی این مطلب پرداخته شود که آیا دوگانگی جغرافیایی میتواند به افزایش درآمد و به تبع امنیت غذایی خانوارهای روستایی منجر شود و دیگر اینکه این پدیده چه تاثیری میتواند بر سلامت عمومی سرپرستان خانوارهای روستایی بگذارد. بهمنظور دس More

در مطالعه حاضر سعی شد به بررسی این مطلب پرداخته شود که آیا دوگانگی جغرافیایی میتواند به افزایش درآمد و به تبع امنیت غذایی خانوارهای روستایی منجر شود و دیگر اینکه این پدیده چه تاثیری میتواند بر سلامت عمومی سرپرستان خانوارهای روستایی بگذارد. بهمنظور دستیابی به این اهداف، از مطالعه مقایسهای و روش توصیفی پیمایشی مقطعی بهره گرفته شد. جامعه آماری شامل سرپرستان خانوارهای روستایی ساکن در دهستان ماهیدشت استان کرمانشاه بودند که تعداد 283 نفر از آنها به روش نمونهگیری سیستماتیک انتخاب و مورد مصاحبه قرار گرفتند. به منظور سنجش متغیرهای امنیت غذایی و سلامت عمومی به ترتیب از پرسشنامههای استاندارد HFSSM-18وGHQ-28 استفاده شد. روایی و پایایی ابزار تحقیق با استفاده از پانل متخصصان و آلفای کرونباخ تایید شد. به منظور تجزیه و تحلیل داده ها از نرم افزار های SPSS 16 و AMOS بهره گرفته شد. بر طبق نتایج، دوگانگی جغرافیایی بازار کار میتواند به طور معناداری بر افزایش درآمد سرپرست خانوارها تاثیر بگذارد. بررسی دقیق تر این یافته نشان داد رابطه معکوسی بین سلامت عمومی سرپرستان دارای دوگانگی جغرافیایی بازار کار با درآمد حاصل از بازار کار ثانویه وجود دارد؛ چرا که دوگانگی جغرافیایی بازار کار میتواند منجر به افسردگی شدید، اضطراب و بیخوابی، اختلال عملکرد اجتماعی در آنان شود. در پایان مقاله نیز پیشنهادهایی برای مسئولان محلی، برنامه ریزان و سیاستمداران ارائه شد. Manuscript profile

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1027 - طراحی استراتژی های بازاریابی محصول کیوی جهت ورود به بازارهای بین المللی به روش گراندد تئوری و روش SWOT(مطالعه موردی: شرکت امین کاسپین شمال)
مهدیه مددخواه ابراهیم چیرانی مریم اوشک سرایی

با توجه به حمایت دولت از صادرات غیرنفتی و اهمیت کشت و اشتغالزایی کیوی در استان های شمالی کشور از یک طرف و محدودیت در نحوه توزیع و همچنین رقابت کشورهای تولید کننده در بازارهای جهانی لازم است میزان آمادگی شرکت امین کاسپین شمال در صادرات کیوی برای ورود به بازار جهانی و عوا More

با توجه به حمایت دولت از صادرات غیرنفتی و اهمیت کشت و اشتغالزایی کیوی در استان های شمالی کشور از یک طرف و محدودیت در نحوه توزیع و همچنین رقابت کشورهای تولید کننده در بازارهای جهانی لازم است میزان آمادگی شرکت امین کاسپین شمال در صادرات کیوی برای ورود به بازار جهانی و عوامل موثر بر آن مورد بررسی قرار گیرد.روش این تحقیق توصیفی که بر مبنای فرآیند مطالعات استراتژیک انجام شد و به لحاظ هدف کاربردی و دارای رویکرد کیفی بوده و از روش گراندد تئوری و ماتریس swot جهت طراحی استراتژی استفاده شده است. براساس یافته های پژوهش و پس از تجزیه و تحلیل اطلاعات نتیجه ماتریس ارزیابی عوامل داخلی عدد 2.08 و نتیجه ماتریس ارزیابی عوامل خارجی عدد2.24 محاسبه و تعیین شد و موقعیت استراتژیک شرکت امین کاسپین شمال در وضعیت تدافعی قرار گرفت. Manuscript profile

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1028 - Gender Differences in Market Participation Among Small Holder Sweet Potato Farmers in South East, Nigeria
Christiana Okoye Jude Mbanasor Benjamin Okoye

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1029 - طراحی الگوی استراتژی های نوین بازاریابی محصولات جدید لبنی در ایران
مریم کاظمی ایمن آبادی محمد طالقانی نرگس دل افروز

صنعت لبنیات سهم عمده ای در ارزش افزوده و اشتغال بخش کشاورزی دارد. محصولات این صنعت با تامین ارزان ترین منابع پروتئینی کشور، سهم قابل توجهی در سبد مصرفی خانوار ایرانی دارا می باشد. به دلیل اهمیت این صنعت، دولت با اتخاذ سیاست های مختلف و اثرگذاری بر مولفه های بازار لبنیات More

صنعت لبنیات سهم عمده ای در ارزش افزوده و اشتغال بخش کشاورزی دارد. محصولات این صنعت با تامین ارزان ترین منابع پروتئینی کشور، سهم قابل توجهی در سبد مصرفی خانوار ایرانی دارا می باشد. به دلیل اهمیت این صنعت، دولت با اتخاذ سیاست های مختلف و اثرگذاری بر مولفه های بازار لبنیات به ویژه شیر، به حمایت از تولید کنندگان و مصرف کنندگان این صنعت پرداخته است. اهداف این پژوهش شناسایی رابطه میان چرخه حیات محصول(بازار محصول در مرحله رشد و بلوغ) با استراتژی های نوآوری(گرایش به بازار و گرایش به یادگیری سازمانی) و استراتژی های بازاریابی(خلق و توسعه محصول جدید) می باشد. این تحقیق طی فروردین ماه الی شهریور ماه سال 97 در سطح شرکت بازارگستر پگاه منطقه یک کشور شامل استان های گیلان، آذربایجان شرقی، آذربایجان غربی، قزوین، زنجان و اردبیل به عنوان یکی از مناطق پنجگانه شرکت صنایع شیر ایران(پگاه) صورت پذیرفت.روش تحقیق پژوهش برحسب هدف از نوع کاربردی، بر‌حسب نحوه گردآوری داده‌ها از نوع پژوهش های میدانی و ابزار پرسشنامه محقق ساخته است. پژوهش حاضر از نظر روشاجرا از نوع پژوهش های توصیفی از شاخه همبستگی می‌باشد. نتایج تحقیق نشان می دهد که تمامی فرضیه های این پژوهش تایید و رابطه بین متغیرها معنی دار و مثبت بوده است. Manuscript profile

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1030 - Identifying and Ranking Marketing Strategies to Develop Iran's Leather Market: The Case of Maral Leather Company
Hafez Mahfoozi Nilofar ImanKhah

Abstract The purpose of this study is to identify and rank the marketing strategy with the approach of development, market, leather, Iran in Maral Leather Company.The present study method was of mixed type of quantitative and qualitative type. Using the snowball method More

Abstract The purpose of this study is to identify and rank the marketing strategy with the approach of development, market, leather, Iran in Maral Leather Company.The present study method was of mixed type of quantitative and qualitative type. Using the snowball method, 10 people were estimated as the final sample and were interviewed in depth.At the same time, the statistical population included managers, .In this stage, 10 people were selected as the final sample using the purposeful sampling method and answered the prepared questionnaire.Analysis of research data was performed in qualitative stage using open, axial and selective coding and in a small stage using SPSS software and using Friedman test.The results of this study: Induction was the most important criteria of segmentation strategy on product market development in Iranian leather industry, including managers' attention to strategic beliefs, the most important criteria of targeting strategy include how to exploit new and innovative markets and the most important criteria of positioning strategy It has been an industry.Also, according to the results of Friedman test in prioritizing the criteria of targeting strategy, targeting, positioning and segmentation in the Iranian leather market, are: attention, Iranian leather industry and exporters union to the appropriate strategy, identifying the position and personality of strategic resources and the need for strategic resources. Manuscript profile

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1031 - تبیین عوامل موثر در اثربخشی فروش به روش کیفی«تئوری زمینه‌ایی» (مطالعه موردی صنایع غذایی)
محمد جوان بخت ابراهیم چیرانی سید محمود شبگو منصف

امروزه شرکت‌ها به اهمیت فروش به خوبی واقفند و در تلاشند تا با افزایش حجم فروش در فضای رقابتی موجود در بازارها، وضعیت خود را تثبیت و یا بهبود بخشند. هدف تحقیق حاضر تبیین عوامل موثر در اثربخشی فروش است. این پژوهش از نوع کیفی است و از روش گراندد تئوری بمنظور شناسایی مقوله‌ More

امروزه شرکت‌ها به اهمیت فروش به خوبی واقفند و در تلاشند تا با افزایش حجم فروش در فضای رقابتی موجود در بازارها، وضعیت خود را تثبیت و یا بهبود بخشند. هدف تحقیق حاضر تبیین عوامل موثر در اثربخشی فروش است. این پژوهش از نوع کیفی است و از روش گراندد تئوری بمنظور شناسایی مقوله‌های زیربنایی اثربخشی فروش شرکت‌ها استفاده می‌کند. داده‌های پژوهش از مصاحبه با 10 نفر از خبرگان صنعت مواد غذایی استان گیلان بدست آمدند. به منظور تحلیل داده‌های بدست آمده از روش کدگذاری در نرم افزار MAXQDA استفاده شد. یافته‌ها نشان از استخراج 287 مفهوم (با لحاظ تکرارها) از درون مصاحبه‌ها در مرحله اول (کدگذاری باز) داشت. با در نظر گرفتن ارتباط بین مفاهیم در سطح کدگذاری محوری (گام دوم) به 26 مقوله تقلیل یافتند، و در مرحله سوم (کد گذاری گزینشی) 6 مضمون شناسایی شد. مضامین شناسایی شده یا به عبارت دیگر عوامل موثر بر اثربخشی فروش سازمانی شامل جهت‌گیری‌های استراتژیک شرکت، قابلیت‌های بازاریابی، مدیریت کنترل فروش، عملکرد نیروی فروش و عوامل محیطی می‌باشند. اثربخشی فروش هم به ابعاد (مقوله) متشکل از سرمایه‌گذاری، سودآوری، سهم بازار و رضایت مشتری تقسیم بندی گردید. Manuscript profile

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1032 - طراحی مدل بازاریابی کارآفرینانه در صنایع خدماتی و تبدیلی
مسعود تقی زاده نرگس دل افروز علی قلی پور سلیمانی وحید حقیقت دوستی سیار

هدف رساله حاضر آن است که با کنکاشی نوپردازانه و ایجاد همگرایی موثر بین دوحوزه بازاریابی و کارآفرینی به تبیین چگونگی و چیستی مفهوم نوظهور بازاریابی کارآفرینانه پرداخته و با پیشنهاد چهارچوبی منطقی و فرایندگرا ، به طراحی مدل بازاریابی کارآفرینانه در صنایع خدماتی و تبدیلی ب More

هدف رساله حاضر آن است که با کنکاشی نوپردازانه و ایجاد همگرایی موثر بین دوحوزه بازاریابی و کارآفرینی به تبیین چگونگی و چیستی مفهوم نوظهور بازاریابی کارآفرینانه پرداخته و با پیشنهاد چهارچوبی منطقی و فرایندگرا ، به طراحی مدل بازاریابی کارآفرینانه در صنایع خدماتی و تبدیلی بپردازد.صنایع خدماتی و تبدیلی که منابع بسیاری را از طریق ارائه خدمات و بهینهسازی آن به مشتریان جذب میکنند، میتوانند عامل موثری در رشد اقتصادی کشور به شمار آیند. با توجه به اهمیت صنایع و افزایش روزافزون رقابتپذیری در میان آنها، بازاریابی کارآفرینانه نقش بسیار بهسزایی را در رسیدن به اهداف سازمانی و کسب بیشترین سود در صنعت ایفا میکند. پژوهش حاضر از نظر روش تحقیق ، کیفی است و بـرای تحلیـل ادبیـات پـژوهش از روش فراترکیب استفاده شده است ، سپس با استفاده از روش دلفی دو مرحلهای، نظـرات خبرگـان صنعت و کارآفرینان  براساس مقولهها و مفاهیم طبقه بندی شده و در نهایت براس سنجش همبستگی آماری میان متغیرها از ضریب کندال و برای قابلیت اعتماد اندازه گیری ها از شاخص درصد توافق استفاده شده است . نتـایج نشـان می دهـد مـدل بازاریـابی کارآفرینانه در این صنایع از سه مقوله عوامـل ایجادکننـده (عوامـل زمینهای، علی و محیطی)، ابعاد (دیدگاههای مشتری محوری، خلاقیت، ریسکپذیری، نوآوری، بازارمحوری و ایجاد فرصت) و پیامدها تشکیل شده است و تمامی عوامل با درصد توافق بالا بر بازاریابی کارآفرینانه در صنایع خدماتی و تبدیلی مؤثر بودند. Manuscript profile

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1033 - مدل مسئولیت اجتماعی شرکت‌ها در حوزه بازاریابی سبز با تاکید بر وابستگی به برند از دیدگاه مصرف‌کنندگان محصولات ارگانیک
روزا طاعتی عبدالحمید ابراهیمی حمیدرضا سعیدنیا زهرا علیپور درویشی محمد طالقانی

محصولات ارگانیک در توسعه پایبندی نظام بازرگانی به مسائل زیستمحیطی، عاملی مطرح جهت تعهد به مسئولیت اجتماعی شرکت‌ها در حوزه بازاریابی سبز می‌باشد. مطالعه با هدف ارائه و آزمون مدل مسئولیت اجتماعی شرکت‌ها در حوزه بازاریابی سبز از دیدگاه مصرف‌کنندگان محصولات ارگانیک با More

محصولات ارگانیک در توسعه پایبندی نظام بازرگانی به مسائل زیستمحیطی، عاملی مطرح جهت تعهد به مسئولیت اجتماعی شرکت‌ها در حوزه بازاریابی سبز می‌باشد. مطالعه با هدف ارائه و آزمون مدل مسئولیت اجتماعی شرکت‌ها در حوزه بازاریابی سبز از دیدگاه مصرف‌کنندگان محصولات ارگانیک با تأکید بر وابستگی به برند صورت پذیرفت. مطالعه کاربردی و از نوع آمیخته و اکتشافی بوده است. جامعه آماری بخش کمی کلیه مشتریان محصولات ارگانیک در شهر تهران بوده‌اند که با توجه به جدول کرجسی-مورگان 385 نفر مورد نظرسنجی قرار گرفتند. تحلیل داده‌های بخش کمی نیز از طریق مدل معادلات ساختاری و نرم‌افزار PLS صورت پذیرفت. طبق یافته‌های بدست آمده در کدگذاری داده‌های کیفی پژوهش در مجموع 335 مفهوم استخراج شده که در 83 مقوله دسته‌بندی شدند. با توجه به دسته‌بندی مقوله‌ها (26 مقوله اصلی) در ابعاد مدل طبق رویکرد داده‌بنیان، مدل پژوهش ارائه گردید. همچنین تحلیل‌های کمی نشان داد که شرایط علی بر پدیده اصلی یعنی مسئولیت اجتماعی در حوزه بازاریابی سبز محصولات ارگانیک تاثیرگذار است. مسئولیت اجتماعی در حوزه بازاریابی سبز، شرایط زمینه‌ای و شرایط مداخله‌گر بر روی راهبردها تاثیرگذار هستند. علاوه بر این راهبردها نیز بر پیامدهای مدل تاثیرگذارند. مسئولیت اجتماعی در حوزه بازاریابی سبز به پذیرش و سلامت جامعه بستگی دارد. Manuscript profile

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1034 - استراتژی‌ها و راهکارهای توسعه صادرات میوه و تره بار ایران به روسیه
رحمت على صابرى حقایق طهمورث حسنقلیپور هاشم آقازاده محمد طالقانی

با توجه به پتانسیلهای کشاورزی ایران از یک سو و کمبود روسیه در تامین میوه و تره بار ضمن بازار رو به گسترش این کشور از سوی دیگر، روسیه بازار عمده صادرکنندگان ایرانی میوه و تره بار است. پژوهش حاضر با هدف شناسایی و رتبه بندی استراتژیها و راهکارهای توسعه صادرات میو More

با توجه به پتانسیلهای کشاورزی ایران از یک سو و کمبود روسیه در تامین میوه و تره بار ضمن بازار رو به گسترش این کشور از سوی دیگر، روسیه بازار عمده صادرکنندگان ایرانی میوه و تره بار است. پژوهش حاضر با هدف شناسایی و رتبه بندی استراتژیها و راهکارهای توسعه صادرات میوه و ترهبار به بازار روسیه انجام شد. پژوهش از نظر هدف توسعه ای- کاربردی و از نظر ماهیت توصیفی پیمایشی به روش آمیخته اکتشافی انجام شد. جامعه آماری متشکل از کارشناسان و صادرکنندگان میوه و سبزی به روسیه بود که با روش هدفمند گلوله برفی نمونه برداری شدند. در مرحله کیفی 20 نفر و در مرحله کمی 100 نفر بودند. داده های کیفی با استفاده از تحلیل محتوا برای استخراج راهبردها و راهکارها مورد تجزیه و تحلیل قرار گرفت و سپس با استفاده از تکنیک تاپسیس در مرحله کمی رتبه بندی شدند. دو راهبرد ورود و حضور پایدار و 28 رویکرد برای توسعه صادرات میوه و تره بار شناسایی شد. در نهایت رتبه های برتر به تنظیم مقررات، ایجاد مشوق ها و تثبیت نرخ ارز اختصاص یافت. Manuscript profile

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1035 - ارزیابی مدلهای صادرات محصولات کشاورزی شمال زنجان
رضا نوروزی نبی اله محمدی ابوالفضل مقدم

هدف از این پژوهش ارائه مدل راهبردی توسعه صادرات محصولات کشاورزی شهرستان طارم و ارائه مدل مفهومی برای توسعه صادرات محصولات کشاورزی و است.برای گردآوری داده ها از مصاحبه های نیمه ساختاریافته استفاده شد و تجزیه و تحلیل اطلاعات به روش اشتراوس و کوربین انجام گرفت.نمونه گیری ب More

هدف از این پژوهش ارائه مدل راهبردی توسعه صادرات محصولات کشاورزی شهرستان طارم و ارائه مدل مفهومی برای توسعه صادرات محصولات کشاورزی و است.برای گردآوری داده ها از مصاحبه های نیمه ساختاریافته استفاده شد و تجزیه و تحلیل اطلاعات به روش اشتراوس و کوربین انجام گرفت.نمونه گیری به روش نمونه گیری نظری بود و با بهره مندی از روش های هدفمند و گلوله برفی انجام شد که بر مبنای آن، مصاحبه با خبرگان مطرح در زمینه صادرات محصولات کشاورزی انجام شد. نتایج تحلیل داده‌های به دست آمده از مصاحبه‌ها، طی فرایندهای کدگذاری باز، محوری و انتخابی، منتج به راهبردی توسعه صادرات محصولات کشاورزی بر مبنای نظریه‌پردازی داده-بنیاد شد. با استناد به رهیافت سیستماتیک در نظریه داده-بنیاد کدهای شناسایی شده در شش طبقه هسته‌ای شامل عوامل علل، عوامل زمینه‌ای، عوامل مداخله گر،راهبردها و پیامدها قرار گرفتند. نتایج تحقیق نشان داد عوامل علی شامل عوامل مؤثر بر تولید، عوامل نهادی (دولتی، قانونی و حقوقی)، بازاریابی و فروش، عوامل اقتصادی، مالی و بانکی و عوامل رقابتی؛ عوامل زمینه‌ای شامل عوامل مؤثر زیرساختی و لجستیکی، عوامل مؤثر علمی، فناورانه و دانشی (نوآوری)؛ عوامل مداخله‌گر (عوامل فرهنگی، عوامل سیاسی و بین المللی)، راهبردها (کوتاه مدت، میان مدت و بلند مدت) و پیامدها شامل پیامد های مالی وغیر مالی در دو سطح کلان و خرد؛ بر توسعه صادرات محصولات کشاورزی تاثیر گذارند. Manuscript profile

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1036 - Factors Affecting Farmers` Higher Gain from Paddy Marketing: A Case Study on Paddy Farmers in North Central Province, Sri Lanka
RPIR Prasanna SWGK Bulankulama RH Kuruppuge

This study focused to identify the likelihood factors affecting on farmers’ higher gain from paddy marketing in the North Central Province of Sri Lanka, where the main paddy cultivation area of the country. The required data was drawn from the field survey carried More

This study focused to identify the likelihood factors affecting on farmers’ higher gain from paddy marketing in the North Central Province of Sri Lanka, where the main paddy cultivation area of the country. The required data was drawn from the field survey carried out in three irrigation systems covering 257 farmers during July to August 2010. The empirical logit model was used to assess factors. The study found that imperfections of existing paddy marketing system in the area due to concentrated market power among few oligopolistic buyers. Furthermore, land size, land ownership, poor accessibility in formal sector credit market and farmers involvement in informal sector credit sources are critical to farmers’ decisions to gain higher returns from paddy marketing. The results further showed the need of reviewing the roles and functions of government extension services and farmer organizations with regard to the paddy marketing. Manuscript profile

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1037 - Increasing the Effectiveness of the Russian Grain Market
Nazarova Varvara Khrabrova Valentina

Considering the current upward drift in farm use all over the world, the Russian agro-food market has immense possibilities to create such economic conditions under which the farming sector could develop dynamically. The increase in the grain production is of crucial im More

Considering the current upward drift in farm use all over the world, the Russian agro-food market has immense possibilities to create such economic conditions under which the farming sector could develop dynamically. The increase in the grain production is of crucial importance for all agricultural branches. In this respect, the grain sector is Russia’s strategically significant economic segment. This paper presents both potential possibilities and risk insurance in the Russian grain market. The purpose of the article is to provide an economic appraisal and a holistic analysis of this industrial sector along with elaboration of guidelines, aimed at adjustment in this area and commercial process optimization with the view to speeding up the grain production in the Russian Federation. The practical implications of the paper lie in the fact that if the currently important problems are solved, there is a possibility of ensuring food security, stabilization and sustainable development in the agribusiness. Manuscript profile

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1038 - The Requirements of Organic Pomegranate Marketing from Paveh Growers Perspective
Farhad Lashgarara Shaghayegh Ehtesham Maryam Omidi

10.5455/ijamd.172531

One factor that has highlighted the role of agriculture in the economy is to make the marketing system of agricultural products more efficient. The main purpose of this study was to identify the requirements of marketing the organic pomegranate of Paveh, Kermanshah Prov More

One factor that has highlighted the role of agriculture in the economy is to make the marketing system of agricultural products more efficient. The main purpose of this study was to identify the requirements of marketing the organic pomegranate of Paveh, Kermanshah Province, Iran, from the perspective of farmers. In order to identify contributing factors, an exploratory factor analysis was used. The population of this study consisted of the pomegranate growers of Paveh (N=2000) and 320 people were selected using the Cochran formula and a proportional stratified sampling method. The main research instrument was a questionnaire that was completed by interview. Validity and reliability were confirmed using the feedbacks of advisors through 0.78 Cronbach's alpha coefficient. The results showed that the requirements were classified in eight factors of motivational improvement such as informing, technical, policy, economic, marketing, infrastructure, management, and social– services and they could explain 87 percent of the organic pomegranate marketing variance. Manuscript profile

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1039 - Trade Liberalization, Exchange Rate Changes, And the Competitiveness of Carbohydrate Staple Markets in Nigeria
Maduabuchi Mkpado C.J. Arene

This study examined the effects of trade liberalization and exchange rate changes on carbohydrate staples in Nigeria. Secondary data published from 1974 to 2006 on cassava exports and rice imports as well as non-tradable carbohydrate staples were used. It was hypothesiz More

This study examined the effects of trade liberalization and exchange rate changes on carbohydrate staples in Nigeria. Secondary data published from 1974 to 2006 on cassava exports and rice imports as well as non-tradable carbohydrate staples were used. It was hypothesized that exchange rate changes and trade liberalization via price relatives, trade intensity and nominal protection coefficient have affected prices of carbohydrate staples in Nigeria. Results show that the effects of trade liberalization on prices of non-tradable carbohydrate staples were mixed. Trade liberalization accounted for most changes in the price of non-tradable rice than other crops. World prices positively affected the prices of maize and non-tradable rice. Also increasing exchange rate will lead to increase in price of non-tradable rice due to price competition with imported rice. The intensification of liberalization exercise from the removal of quantitative restriction to use of tariff, among other recommendations, should be encouraged because it can be a remedy to the negative impact of increase in the trade intensity and erosion of nominal protection coefficient on prices of the non-tradable crops. Manuscript profile

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1040 - The Law of One Price and the Cointegration of Meat Price in The Global Market: The Case of Iran’s Market
Behrouz Eskandarpour Parisa Khaligh Khiyavi Mohammad Kavoosi Kalashami

In view of the importance of the meat imports and the exports of meat in Iran, this study focuses on the status of the global market of meat imports the unit price test in these markets between the years 1961 and 2011 using the market cointegration approach. The results More

In view of the importance of the meat imports and the exports of meat in Iran, this study focuses on the status of the global market of meat imports the unit price test in these markets between the years 1961 and 2011 using the market cointegration approach. The results of this study are indicative of prices co-integration in the international market of meat as well as among such major importers as the US, Germany, Italy, Japan, France and Russia. However, the important point is that no price co-integration has been observed between the global prices of meat and the import price in Iran’s import market. Moreover, no law of one price has been established in Iran’s import market in the long term; and in this respect, these markets lack the appropriate efficiency. Manuscript profile

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1041 - Analysis of Marketing Strategies in Dairy Processing Industries in Hamedan Province
Atena Eftekhari Vali Borimnejad

As the conditions in the market and in the world of work and commerce gets more complicated, this requires cor-rection, improvement and also updating marketing attitude among manufacturers and marketers. It is an urgent requirement to choose and determine strategies in More

As the conditions in the market and in the world of work and commerce gets more complicated, this requires cor-rection, improvement and also updating marketing attitude among manufacturers and marketers. It is an urgent requirement to choose and determine strategies in order to achieve the objectives. Strategy means the comprehensive and main plan in manufacturing unit revealing the way it achieves the goals.On the other hand, as processing inducts toward market, the rate of wastage (losses) reduces. This Study concerns processing industries and finding suitable important strategies. Toward this end, present study seeks to investigate the market and the strategies of marketing in processing industries. The society under study in this investigation consists of producers, retailers and the consumers of dairy processing industries in Hamedan province. The data required for this study are connected using three groups of questionnaire. Mreover, factor analysis and structural equation modelling have been used as the statistical method of the investigation. The output of Lisrel and Amos softwares are used to study the variables. The common marketing strategies are defined in results section and each one is compared with prefent conditions of dairy processing industry market in Hamedan province, and acceptable and unacceptable marketing strategies are assigned separately. In the end, several recommandations are presented for using strategies and conducting future investigations. Manuscript profile

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1042 - Investigating Market Integration and Price Transmission of Different Rice Qualities in Iran
Amir Hossein Chizari Masoud Fehresti Sani Mohammad Kavoosi Kalashami

Rice production in most of Asian countries has been increased more rapidly than population and this has been led to increase in supply and proportionately decrease in the real price of rice in world and domestic markets. Furthermore, together with growth in production a More

Rice production in most of Asian countries has been increased more rapidly than population and this has been led to increase in supply and proportionately decrease in the real price of rice in world and domestic markets. Furthermore, together with growth in production and national gross income of the country per-capita income has been increased and also demand for rice at national and international level quality has been increased. In this case studying the market conditions of different qualities of rice including marketing margins, causative relations among the prices, market integrations in long term and finally price transferring and market integration in short term is the important consequence that can help policymakers and planners in their decision makings on research, production, distribution and marketing of rice strategic product. So, using the statistics from Jihad Agriculture Organization of Guilan Province in case of the price of rice qualities (items) including Sadri momtaz (S1), Sadri darge yek (S2), Sadri mamooli (S3) and Khazar (K1) during 1999-2009 market conditions of different qualities of rice was studied. Results show that impulses in wholesale prices in Khazar rice rapidly influence on-farm prices, however, in case of other rice qualities the rate and speed of this influence is low. But in wholesale-retail market for Sadri quality rice impulses influence strongly in wholesale price and this shows intense integration of these two rice markets in Iran. It is suggested that according to the different quality of rice verities, support policy design and decision making process assigned separately Manuscript profile

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1043 - Price Transmission Analysis in Iran Chicken Market
Seyed Safdar Hosseini Afsaneh Nikoukar Arash Dourandish

Over the past three decades vertical price transmission analysis has been the subject of considerable attention in applied agricultural conomics. It has been argued that the existence of asymmetric price transmission generates rents for marketing and processing agents. More

Over the past three decades vertical price transmission analysis has been the subject of considerable attention in applied agricultural conomics. It has been argued that the existence of asymmetric price transmission generates rents for marketing and processing agents. Retail prices allegedly move faster upwards than downwards in response to farm level pricemovements. This is an important issue for many agricultural markets, including the Iranian chicken market. Chicken is an important source of nutrition in Iranian society and many rural households depend on this commodity market as a source of in-come. The purpose of this paper is to analyze the extent, if any, of symmetric price transmission in Iran chicken market using the Houck, Error Correction and Threshold models. The analysis is based on weekly chicken price data at farm and retail levels over the period October 2002 to March 2006. The results of tests on all three models show that price transmission in Iranian chicken market is long-run symmetric, but short-run asymmetric. Increases in the farm price transmit mmediately to the retail level, while decreases in farm price transmit relatively more slowly to the retail level. We conjecture the asymmetric price transmission in this market is the result of high inflation rates that lead the consumers to expect continual price increases and a different adjustment costs in the upwards direction compared to the downwards direction for the marketing agents and a non- competitive laughtering industry and that looking for ways to make this sector of the chicken supply chain more competitive will foster greater price ransmission symmetry and lead to welfare gains for both consumers and agricultural producers. Manuscript profile

Open Access Article

1044 - تاثیر بازارگرایی و نوآوری بر کارآفرینی و ایجاد ارزش برای مشتری در بنگاه‌های کوچک و متوسط صنایع غذایی
طوبی انصاری حامد دهقانان

پژوهش حاضر به بررسی رابطه بازارگرایی و نوآوری و تاثیر آنها بر کارآفرینی و ایجاد ارزش برای مشتری میپردازد.بدین منظوربا توجه به نامحدود بودن جامعه آماری، تعداد 241 شرکت فعال در زمینه تولید محصولات کشاورزی و صنایع غذایی، با استفاده از روش تصادفی به عنوان نمونه ان More

پژوهش حاضر به بررسی رابطه بازارگرایی و نوآوری و تاثیر آنها بر کارآفرینی و ایجاد ارزش برای مشتری میپردازد.بدین منظوربا توجه به نامحدود بودن جامعه آماری، تعداد 241 شرکت فعال در زمینه تولید محصولات کشاورزی و صنایع غذایی، با استفاده از روش تصادفی به عنوان نمونه انتخاب گردید. با استفاده از پرسشنامه استاندارد، نظر مدیران و کارشناسان ارشد حوزه بازاریابی و فروش هر بنگاه بررسی و از طریق معادلات ساختاری به کمک نرمافزارهای اس پی اس اس و لیزرل تجزیه و تحلیل شد. نتایج حاصل از پردازش داده ها نشان داد که بازارگرایی بر کارآفرینی و ایجاد ارزش برای مشتری و همچنین نوآوری بر کارآفرینی و ایجاد ارزش برای مشتری تاثیر معناداری دارد، همچنین تعدیلکنندگی نوآوری بر روابط بین بازارگرایی و کارآفرینی و بازارگرایی و خلق ارزش برای مشتری تأیید شد. طبق یافتههای این پژوهش مشخص شد که کارآفرینی تاثیر معناداری بر ایجاد ارزش ندارد و همچنین عامل نوآوری نیز نمیتواند رابطه بین کارآفرینی و ایجاد ارزش برای مشتری را تعدیل کند. Manuscript profile

Open Access Article

1045 - Assessing the educational needs of the labor market in relation to graduates of disciplines in technical and vocational education in Qom province
ahmad atarnya Hamideh Abbasi roghayeh alimohammadi

Objective: The purpose of this study was to evaluate the educational needs of the labor market in relation to graduates of technical and vocational education in Qom province. Method: This research has been applied in terms of purpose and a combination of qualitative and More

Objective: The purpose of this study was to evaluate the educational needs of the labor market in relation to graduates of technical and vocational education in Qom province. Method: This research has been applied in terms of purpose and a combination of qualitative and quantitative methods. The statistical population of this study was all experts and deputies of Qom Technical and Professional Organization, the volume of which is 30 people. To determine the sample size based on Morgan table, 28 people were selected as the sample by available sampling method. In order to evaluate the validity of the questionnaire by the apparent validity, the content (Lavache method) was assessed. Cronbach's alpha method was used to determine the reliability of the questionnaire questions separately. The present research has been done in three stages: in the first stage, a qualitative method of content analysis. In the second stage, the Delphi technique has been used. In the third stage, prioritize the identified barriers using the Analytic Hierarchy Process (AHP) technique. In this study, data analysis was performed to calculate the mean and standard deviation through SPSS software version 23 and Excel software was used to rank the factors. Findings have shown that the ranking of educational needs of the labor market in relation to graduates of technical and vocational education in Qom province, respectively: the alignment of education, criteria of underlying characteristics, strategies and criteria of environmental conditions. Manuscript profile

Open Access Article

1046 - Development of Banking Intelligence to Improve the Financial Performance of Banks in Emerging Markets (Case Study: Banking System)
Hamidreza Alipour kasra Rashid Ardeh

Innovation in the banking industry will lead to the development and agility of this industry.As financial markets are evolving and constantly evolving with the growth of technology and based on the age of information and communication, we have to transform banking intel More

Innovation in the banking industry will lead to the development and agility of this industry.As financial markets are evolving and constantly evolving with the growth of technology and based on the age of information and communication, we have to transform banking intelligence to better adapt to such markets.However, this research was compiled with the aim of investigating the solutions for the development of banking intelligence in improving the financial performance of banks.This research is "descriptive-survey"in terms of method and"applied" in terms of purpose.The statistical population is 850 employees of National Bank of Gilan province.The samples were selected by non-random sampling of the available type, according to Morgan's table, 170 people were selected.A researcher-made questionnaire based on the Likert scale was used to collect data. Based on the results of factor analysis, three main factors were selected, the first factor explains 56.107% of the total variance and contains 11 research items and is more important in improving the bank's performance.The second factor explains 7.425% of the total variance and the 7 items located in it are of secondary importance.The third factor explains only 5.970% of the total variance and the 4 items included in it are less important than the other items. According to the study conducted in the field of development of banking intelligence, in order to improve the performance of banks, basic attention should be paid to "regulatory, neobank and recommender system, risk management, campaign design to increase customer interaction and improve banking efficiency in stabilizing the bank's position". Manuscript profile

Open Access Article

1047 - Organizational Excellence Model by Examining the Effects of Human Resources Competencies in the Marketing of Educational Services
Saeed Talebi Seyyed Mahmoud Shabgoo Monsef kambiz shahroodi Farzin Farahbod

UNESCO considers education to be the key to the development of societies. The current growing competitive environment also made educational institutions compete. Due to the importance of educational institutions that play a fundamental role in society's development, it More

UNESCO considers education to be the key to the development of societies. The current growing competitive environment also made educational institutions compete. Due to the importance of educational institutions that play a fundamental role in society's development, it is necessary to select competent human resources in these institutions. The current research aims to investigate the effect of human resources competencies on the educational marketing approach in the Organizational excellence model and to present the Organizational excellence model based on competence in educational institutions. The current research is operational in terms of purpose and descriptive in correlation type. Its statistical community consists of experts and specialists in the specialized education field in the water and electricity industry of Iran in the technical education institute of the water and electricity industry number of 60 people; from this population, a sample of 50 people was chosen. The collected data, a questionnaire derived from the criteria and sub-criteria of the EFQM 2020 standard model, was used, whose reliability was determined by calculating Cronbach's alpha formula. The construct questionnaire validity was also selected by confirmatory factor analysis. Smart-PLS statistical software used the partial least squares method to analyze the obtained data and statistical confirmation of the model and its validation. The path coefficients' results indicate a significant relationship between the variables of human resource competence and organizational excellence. Also, the fit indices of the model suggest that the presented model has suitable fitness. Manuscript profile

Open Access Article

1048 - study the current state of suitability of agricultural higher education curricula and the needs of the Ardabil labor market and provide solutions.
azize taraz maryam sameri javad keyhan

The general goal is to examine the current situation of the suitability of agricultural higher education curricula with the needs of the Ardabil labor market and to provide a solution, and it was done with a mixed method. The statistical population of all employers, uni More

The general goal is to examine the current situation of the suitability of agricultural higher education curricula with the needs of the Ardabil labor market and to provide a solution, and it was done with a mixed method. The statistical population of all employers, university professors and agricultural graduates of Ardabil is 900 people, based on Morgan's table and stratified random sampling 270 people were.In qualitative part, the data collection tool is interview and 12 experts were interviewed with a targeted sampling. The validity of interview was checked by triangulation of data sources and review by colleagues, and its reliability was checked with stability and repeatability index. Data analysis was done with three-step coding. In the quantitative part, data collection tool is a questionnaire.Its content, form and structure validity were investigated and its reliability was estimated with Cronbach's alpha. Data analysis was done with descriptive tests and inferential statistics analysis (one-sample T) with SPSS 19 and Excel 2007 software. The results of qualitative part in extraction of 25 categories of measurable variables that are identified in form of five components: 1. Causal conditions fit with needs of the labor market 2. Contextual conditions 3. Intervening conditions 4. Strategies 6. Indicators 5. consequences.In quantitative section, based on these findings, a questionnaire was designed and the data were analyzed.There is a mismatch between the curricula of higher education in the field of agriculture and the needs of the labor market. It is suggested that researchers provide a suitable model for university planning Manuscript profile

Open Access Article

1049 - Investigating the Role of Social Media Marketing and Experience for Loyalty Intention and Participation Intention, Considering the Mediating Role of Relationship Quality (Case Study: BaniMode Online Cosmetics Store)
Zahra Alahverdi Saeid Landaran Esfahani

10.30495/msds.2022.1955946.1047

The present study aimed to investigate the role of social media marketing activity and customer experience on loyalty intention and customer participation intention by considering the mediating role of relationship quality. This research is based on the applied purpose More

The present study aimed to investigate the role of social media marketing activity and customer experience on loyalty intention and customer participation intention by considering the mediating role of relationship quality. This research is based on the applied purpose and in terms of data collection method to test the hypotheses of descriptive-correlation type from the field branch. The statistical population of the study is all customers of the BaniMode online store in Isfahan. Due to the impossibility of access to the entire statistical population, 380 people were selected as the statistical sample from the available sampling method through Cochran's formula. To collect the data, standard questionnaires were used, the validity of which was confirmed by calculating the convergent and divergent validity and their reliability by Cronbach's alpha index. In statistical analysis, the structural equation modeling approach and SMART PLS and SPSS software have been used. Based on the results, social media marketing has no significant effect on the quality of the relationship with the customers of the BaniMode online store; But the customer experience has a significant effect on the quality of the relationship with the customers of BaniMode online store. Also, the quality of the relationship has a significant effect on the intention of loyalty and participation of customers of BaniMode online store. The results show that social media marketing has a significant effect on loyalty intention and participation intention through the mediating variable of relationship quality in BaniMode online store customers, and also customer experience on loyalty intention and participation intention through the mediating variable of relationship quality in online store customers. The founder of fashion has had a significant impact. Manuscript profile

Open Access Article

1050 - Identify the Role of Virtual Production and New Technology on Organizational Agility and Profitability in Competitive Markets
Manizheh Mollaei sara sadat banihashemi

10.30495/msds.2022.1949614.1031

Due to changes such as the complexity of competitive markets, new technologies, diversification of consumer needs, reducing the product life cycle and increasing the product diversity of organizations, and maintaining survival in the field of competition, companies must More

Due to changes such as the complexity of competitive markets, new technologies, diversification of consumer needs, reducing the product life cycle and increasing the product diversity of organizations, and maintaining survival in the field of competition, companies must look for effective methods. The virtual production system, as one of the well-known management methods, helps to achieve agile production and survival in a turbulent environment. The main purpose of this study is to identify agility factors in manufacturing organizations and then to investigate the effects of virtual production strategy on agility capabilities. The present study is a descriptive correlational study. The method of collecting data related to research literature is the library method including various books and articles and domestic and foreign publications and the questionnaire method has been used to collect the data required in this research to test the hypotheses. The statistical population of this study is the employees of Ahangari Novin Company located in Tehran Industrial City, which includes 80 line workers, 20 people working in the financial, administrative, and office sectors, and 30 people working in the undergraduate and management sectors. Due to the specific number of members of the community, Cochran's formula has been used to determine the sample size. The sample size for a population of 130 is 97 people. The inferential statistical methods used in the present study are normality test and regression analysis. The results show that a high level of virtual production is effective in increasing agility. Therefore, it can be said that paying attention to virtual production leads to improving the level of agility and thus increasing the profitability of manufacturing companies in today's competitive environment. Manuscript profile

Open Access Article

1051 - Investigating the effect of organizational culture on market performance with regard to the role of corporate social responsibility and corporate reputation (Case study: Shiraz Municipality)
Hassan Soltani Fatemeh Darvishi

10.30495/msds.2022.1957314.1050

This study aims to investigate the effect of organizational culture on market performance with respect to the role of social responsibility and corporate reputation. The research method is descriptive-survey and correlational. The statistical population of this study is More

This study aims to investigate the effect of organizational culture on market performance with respect to the role of social responsibility and corporate reputation. The research method is descriptive-survey and correlational. The statistical population of this study is all employees of Shiraz municipality in eleven districts of the municipality. Using the random cluster sampling method, 150 municipal employees were selected as a sample. Data collection tools included the standard Cameron and Quinn (1990) Organizational Culture Questionnaire, Carroll & Shabana (2010), Fumbron et al. (2004), Chery et al. (2014) and Azizi's financial performance (2017). The validity of the questionnaires was assessed and evaluated by the content method and structural validity method by factor analysis technique. The reliability of the questionnaires was confirmed using Cronbach's alpha and the collected data were analyzed using SPSS and PLS software. The results showed that organizational culture has a positive and significant effect on various aspects of corporate social responsibility (employees, customers, environment, and local institutions) and organizations that use the method of social responsibility related to employees and customers strengthen their company reputation.       Manuscript profile

Open Access Article

1052 - Prioritization of Effective Factors on Electronic Customer Relationship Management in Golestan Gas Company
Nezareh Kord Parviz Saeidi Roohalla Samiee Samereh Shojaee

10.30495/msds.2023.1980510.1122

The purpose of this research is to prioritize effective factors in electronic customer relationship management at Golestan Gas Company. In terms of method, this research is in the field of applied research, which is descriptive survey research. For data analysis, the op More

The purpose of this research is to prioritize effective factors in electronic customer relationship management at Golestan Gas Company. In terms of method, this research is in the field of applied research, which is descriptive survey research. For data analysis, the opinions of organizational and experimental experts in the field of marketing management have been used. The data collection tool is a researcher-made questionnaire. The questionnaire has been distributed to the statistical population of employees, experts, and deputies of Golestan Gas Company. Data analysis has been done by experts using Interpretive Structural Modeling (ISM) and Delphi method using questionnaire tools. Also, the constituent elements of the electronic customer relationship management model have been determined from theoretical literature. The output of this step was to identify 50 components in the form of six main dimensions. The findings showed that the six main dimensions of electronic customer relationship management include communication, electronic, technological, managerial, informational, and driving factors. Manuscript profile

Open Access Article

1053 - Investigating the Effect of the Consumer's Perceived Value of Sustainable Marketing Features on the Willingness to Participate in Packaging Container Recycling
Saeid Landaran Isfahani Abdolaziz Jamshidi Elham Razzaghi Saied Amirhosiein Afzal

10.30495/msds.2023.1980038.1121

Sustainable marketing is one of the marketing innovations that flourished at the same time as environmental protection movements. The present study was conducted with the aim of investigating the effect of the consumer's perceived value of sustainable marketing characte More

Sustainable marketing is one of the marketing innovations that flourished at the same time as environmental protection movements. The present study was conducted with the aim of investigating the effect of the consumer's perceived value of sustainable marketing characteristics (relative advantage, compatibility, complexity, testability) on the willingness to participate in the recycling of packaging containers. This research is based on practical purpose and in terms of data collection method, it is descriptive and survey of correlation type. The statistical population includes the customers of a number of fast-food restaurants in Isfahan, and using Cochran's formula, the sample size was estimated to be 384 people. In this research, an available sampling method was used to collect data from a researcher-made questionnaire, whose validity was confirmed by calculating convergent and divergent validity and its reliability through Cronbach's alpha index. In statistical analysis, a structural equation modeling approach and Smart-PLS software have been used. The results showed that relative advantage, complexity, and testability have a significant effect on the perceived value of the consumer, but compatibility does not have a significant effect on the perceived value of the consumer. Also, the perceived value of the consumer has a significant effect on the willingness to participate in the recycling of packaging containers. Relative advantage, complexity, and testability have a significant effect on the willingness to participate in packaging container recycling through the mediating role of consumer perceived value, but compatibility does not have a significant effect on the willingness to participate in packaging container recycling through the mediating role of consumer perceived value. Manuscript profile

Open Access Article

1054 - The Role of Service Revival in the Influence of Ethical Marketing on Attitudinal Loyalty
Mohammad Javad Barati Mohammad Hadi Asgari

10.30495/msds.2023.1986468.1144

The present study analyzed the circular role of service revival in the influence of ethical marketing on customers' attitudinal loyalty. The results have been obtained by examining the opinions of customers of LC Man clothing stores in Tehran. The research method is des More

The present study analyzed the circular role of service revival in the influence of ethical marketing on customers' attitudinal loyalty. The results have been obtained by examining the opinions of customers of LC Man clothing stores in Tehran. The research method is descriptive, which was implemented by the survey method. The sample size of the research was 384 people, which was obtained based on Cochran's formula based on an unknown statistical population. Non-probability sampling method was available. Data collection was done based on ethical marketing questionnaires by Safari et al. (2016), service revival by Sengupta et al. (2014), and attitudinal loyalty by Ivanchitzky et al. (2006). The validity of the questionnaires was examined and confirmed based on content validity using the opinions of experts, face validity based on the views of a number of statistical societies, and construct validity using the factor analysis method. Attitudinal loyalty was estimated at 0.84 and service recovery at 0.77. Data analysis was done at two levels, descriptive statistics and inferential statistics, including structural equation modeling by Smart-PLS statistical software. The results showed that ethical marketing and service revival has an effect on attitudinal loyalty with effect coefficients of 0.336 and 0.355, respectively, and ethical marketing has an effect on service restoration with an effective coefficient of 0.413. Finally, it can be said that ethical marketing has, directly and indirectly, affected the attitudinal loyalty of customers; In other words, service revival has played a mediating role in influencing ethical marketing on customers' attitudinal loyalty. Manuscript profile

Open Access Article

1055 - Designing an Integrated Communication Model of Social Marketing in the Country's Tax Affairs Organization
Seyed akbar Manjegani Amir Ghafourian Shagerdi Golnar Shojaei Baghini

10.30495/msds.2023.1979555.1117

The main goal of this research is to present the integrated social marketing communication model of the country's tax affairs organization. The current research is a qualitative research in terms of practical purpose and in terms of nature and method, using content anal More

The main goal of this research is to present the integrated social marketing communication model of the country's tax affairs organization. The current research is a qualitative research in terms of practical purpose and in terms of nature and method, using content analysis strategy, which aims to discover and identify variables, their relationships and the quality of social marketing integrated communication issues in the country's tax organization. The statistical population of the research is tax experts, trade unions, and social affairs, who were selected by non-probability and snowball sampling method, a total of 12 people until the theoretical adequacy of the data was reached. The data was collected through semi-structured interviews. In order to obtain the reliability and validity of the data, the method of reviewing and checking the opinion of the participants was used. Interview analysis and coding were also used to analyze the data. The results showed that the criteria of integrated social marketing communication in the country's tax affairs organization include social capital (reduction of tax evasion, social trust, reduction of unemployment rate), social responsibility (economic needs, compliance with laws, business ethics, humanitarian responsibilities), value functional (service quality, service delivery, standards, order in service), promotional marketing mix (public relations, direct marketing, personal selling, non-verbal advertising), people's resources (cooperation, motivation, tolerance) and organization's resources (performance quality, quality technical, communication quality). Manuscript profile

Open Access Article

1056 - The Effect of Integrated Marketing Communication on Market and Financial Performance, Investigating the Mediating Role of Customer Performance
Javad Safari Malekabad Omid Behboodi Ali Safari Malekabad

10.30495/msds.2023.1980057.1119

The purpose of this research was to investigate the effect of integrated marketing communications on financial performance and market performance through the mediating role of customer performance. This research is applied in terms of purpose and survey in terms of meth More

The purpose of this research was to investigate the effect of integrated marketing communications on financial performance and market performance through the mediating role of customer performance. This research is applied in terms of purpose and survey in terms of method. The statistical population of the research is the managers of food industry companies located in the industrial towns of Mashhad, whose number is 340 active managers. Based on Morgan's table, 181 samples have been considered available by sampling method. The data collection tool was the questionnaire of Batukaya, Lyonch and Arslon (2021). In order to measure face validity from the point of view of experts, convergent and divergent validity and factor analysis have been used. Cronbach's alpha and composite reliability were used to measure reliability. The total Cronbach's alpha was estimated at 0.931, which is within the acceptable range. Data analysis was done by structural equation modeling method and SmartPLS3 software. The results showed that integrated marketing communication has a positive and significant effect on market performance, customer performance, and financial performance of the company. In addition, the effect of integrated marketing communication through the mediating role of customer performance on financial performance and market performance has also been reported to be positive and significant. Also, customer performance has had a positive and significant effect on market performance and financial performance. Manuscript profile

Open Access Article

1057 - Identification and Ranking of Factors Affecting the Growth and Development of the Market Share of Refah Kargaran Bank
Abd Reza Amiri Mohammad Haghighi Ali Pirzad Abdolkhalegh Gholimi Chenarestan Oulia

10.30495/msds.2023.1996550.1163

This research has been done to identify and rank factors affecting the growth and development of the market share of Refah Kargaran Bank. The current research is a mixed type of research in terms of its applied-developmental goal and terms of its implementation. The sta More

This research has been done to identify and rank factors affecting the growth and development of the market share of Refah Kargaran Bank. The current research is a mixed type of research in terms of its applied-developmental goal and terms of its implementation. The statistical population in the qualitative part of this research includes 50 managers of Refah Kargaran Bank branches in Fars and Bushehr provinces. A statistical sample consisting of 25 branch managers was selected using the snowball method. The statistical population in the quantitative section includes 600 middle-level employees and managers of Fars and Bushehr Refah Kargaran Bank, among whom 234 people were selected as a sample by simple random method. To analyze quantitative data in this research, descriptive and inferential statistics have been used. The findings of the theme analysis using the TOPSIS model showed that the use of customer relationship management policies (needs assessment, responsiveness, satisfaction, and loyalty) with a coefficient of 0.842 had the greatest impact on increasing the market share of Refah Bank, and the support and facilitation services of Refah Bank. Workers with a proximity coefficient of 0.444 are in the last place. The path analysis findings showed that the variables of attracting customers with a rate of 0.504 and electronic banking with a rate of 0.449 had the greatest impact on the development of the market share of Refah Kargaran Bank. According to the investigations carried out about the planning process to increase the productivity of the Refah Kargaran Bank in a competitive environment, weaknesses and threats have the highest coefficients of 9.41 and 8.36, and strengths and opportunities have the lowest coefficients of 7.13 and 6.54. Strategies have been presented in this regard. Manuscript profile

Open Access Article

1058 - A hierarchical heuristic method to analysis of economics and safety of a pressurized water reactor in a power market
Ghafour Ahmad Khanbeigi Naser Mansour sharifloo Gholamreza Jahanfarnia Mohamad Kazem Sheikh-el-Eslami Kaveh Karimi

10.30495/jiei.2023.1970804.1257

Manuscript profile

Open Access Article

1059 - Nash equilibrium strategy in the deregulated power industry and comparing its lost welfare with Iran wholesale electricity market
Seyed Hosein Mousavi Ali Nazemi Ashkan Hafezalkotob

Manuscript profile

Open Access Article

1060 - Pricing in a two-echelon supply chain with different market powers: game theory approaches
Afshin Esmaeilzadeh Ata Allah Taleizadeh

Manuscript profile

Open Access Article

1061 - Strategy-aligned fuzzy approach for market segment evaluation and selection: a modular decision support system by dynamic network process (DNP)
Ali Mohammad i Nasrabadi Mohammad Hossein Hosseinpour Sadoullah Ebrahimnejad

Manuscript profile

Open Access Article

1062 - A firefly algorithm for solving competitive location-design problem: a case study
Seyed Jafar Sadjadi Milad Gorji Ashtiani Reza Ramezanian Ahmad Makui

Manuscript profile

Open Access Article

1063 - A hybrid computational intelligence model for foreign exchange rate forecasting
M Khashei F Mokhatab Rafiei M Bijari S.R Hejazi

Manuscript profile

Open Access Article

1064 - B2B electronic market analysis using game theory
M.J Tarokh S Sohrabi H Shahriari

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Open Access Article

1065 - Market segmentation of customers of public librariesbased on the loyalty to cluster analysis of k-mean (studying Lurestan, Fars and Khuzestan provinces)
mariam keshvari ندا پورخلیل مرجان خجسته فر

Objective: Identification of the target audience of public libraries is the most important step in marketing programs, and one of the most important strategies to achieve this goal, is market segmentation of the customers. In this regard, this study intends to investiga More

Objective: Identification of the target audience of public libraries is the most important step in marketing programs, and one of the most important strategies to achieve this goal, is market segmentation of the customers. In this regard, this study intends to investigate market segmentation of public libraries’ customers in Lurestan, Fars, and Khuzestan provinces based on the loyalty concept with k- mean method. Methodology: Participants of the study were 300 public library members in the three mentioned provinces and a questionnaire was used as the data collection tool. SPSS was used for the analysis of the statistical data. Data analysis was conducted in three stages. In the first stage based on factor analysis, variables were classified as five factors; in the second stage based on clustering, k-mean was used and market segments were identified and in the third stage, the clusters were analyzed. Results:At the end of the study and according to the observed characteristics, two clusters were recognized as the “behavioral and attributed loyals” and “neutral customers”. the cluster of customers loyalty are loyal both attitudinal and behavioral, but neutral customers are “no comment”. In demographic characteristics, only there were significant difference between books and serials are borrowed. The results of the present research about public libraries can provide useful hints to the actual activities of the public libraries and can be regarded as the basis of many marketing programs. Manuscript profile

Open Access Article

1066 - Identifying the appropriate components of the mixed marketing model of Iranian public libraries
Elahe Amir Inanloo atefeh zarei Mohsen Haji Zeinolabedini

Objective: The aim of this study was to identify the appropriate components of a mixed marketing model for Iranian public libraries based on marketing principles and models.Methodology: This applied research was conducted by survey method in the fall of 1397. The data c More

Objective: The aim of this study was to identify the appropriate components of a mixed marketing model for Iranian public libraries based on marketing principles and models.Methodology: This applied research was conducted by survey method in the fall of 1397. The data collection tool was a researcher-made questionnaire that included 47 items in 12 sections on a 5-point Likert scale. The statistical population is the experts of the Iranian Public Libraries in the provincial centers, who were 248 experts at the time of the research. Sampling was not performed and the questionnaire was fully distributed among the statistical population. Data were analyzed in two sections: descriptive statistics and inferential statistics. In order to confirm and draw the marketing pattern of Iranian public libraries, structural equations were used using Smart Pls software.Results: According to the results of Friedman rank test and using PLS software version 2, the marketing model of Iranian public libraries is a combination of 3 product elements, place and incentive activities of model P4, 3 elements of individuals, physical evidence and process of model P7, quality element and Utilization of the P8 Integrated Service Management template, the website element of the S4 template, the security and personalization element, and user interaction with I7 members.Conclusion: The appropriate marketing mix model for public libraries is a combination of traditional and non-traditional (Internet Based) marketing mix components that includes both 4 components of traditional P4 retrieval and components that can be used for public libraries from other marketing mix models. According to experts, the price component has no place in public library marketing. Manuscript profile

Open Access Article

1067 - The comparison of the use of 4c customer-oriented mixed marketing in public libraries of Kermanshah based on user’s views
soheila moradi Mahmoud moradi Amin Zare

Objective: The purpose of this study was to compare the use of 4C customer-oriented mixed marketing in public libraries of Kermanshah based on users' views.Methodology: The present research is applied and the research method is descriptive-survey. Sampling method is str More

Objective: The purpose of this study was to compare the use of 4C customer-oriented mixed marketing in public libraries of Kermanshah based on users' views.Methodology: The present research is applied and the research method is descriptive-survey. Sampling method is stratified random and sample size based on Cochran's formula were 377 out of 21376 members of public libraries in Kermanshah. Data collection tool was Jafri, Moradi and Zare customer orientation marketing questionnaire. The reliability coefficient of the questionnaire was calculated to be 0.913 using Cronbach's alpha. For data analysis, SPSS software (version 24) as well as one-way analysis of variance and Friedman test were used.Results: The research findings show the components of the values expected by the customer in Imam Ali (AS) Public Library with an average of 3.83, Customer cost in Alagha Public Library with average (3.59), Customer comfort in Shahid Avini Public Library with average (3.57), Customer relationship in Shahid Avini Public Library with an average (3.32) are in a better situation than other libraries. The results show the status of Shahid Avini Public Libraries with an average rating (13.33) and Amir Kabir Library with an average rating (12.33) are in a better condition in terms of using a 4C marketing mix compared to others. public libraries in Kermanshah.Conclusion: The results showed that public libraries in Kermanshah have performed poorly in terms of using the 4C customer-oriented mixed marketing, especially in the field of customer relationship component. Librarians and managers need to do more, because marketing helps a lot in attracting and retaining customers, and libraries need to use marketing principles in order to stay afloat. Manuscript profile

Open Access Article

1068 - Identifying and Analyzing the Factors Affecting Content Marketing In The Foundation Of Public Libraries Of The Country
hasti sohrabi seyedali asghar razavi safiyeh tahmasebi limooni atefeh zarei

Objective: The Purpose of this study was to identify and analyzing the factors affecting content marketing in the public libraries of the country.Methodology: The research method is qualitative and exploratory. The statistical population of the study consisted of expert More

Objective: The Purpose of this study was to identify and analyzing the factors affecting content marketing in the public libraries of the country.Methodology: The research method is qualitative and exploratory. The statistical population of the study consisted of experts who were fully acquainted with the subject of content marketing, and 17 professors from the departments of information science and knowledge, marketing management, information technology and Computer engineering and content production experts were selected by snowball sampling method Data collection tools include semi-structured interviews that are designed based on the findings of the qualitative analysis of the research. In this research, theme analysis has been used to identify the factors affecting content marketing and Delphi-fuzzy technique has been used to consensus the opinions of experts. Data were analyzed using SPSS24 and PLS3.8 software.Results: Findings obtained from theme analysis and Delphi-fuzzy technique showed that the main factors of content marketing in the public libraries of the country include 7 components of strategic planning, 6 components of content supply and production, 5 components of content distribution and publishing, 3 components content analysis, 2 components of pricing and sales were identified that among these, Content supply and production agent with impact factor of 0.931 has the most impact and in the first priority and content distribution and publishing factors with a coefficient of 0.917; Content analysis with a coefficient of 0.894; Strategic planning with a coefficient of 0.877 and pricing and sales with a coefficient of 0.642 are in the second to fifth.Conclusion: According to experts, the components of content marketing in the main components, respectively: strategic planning, content supply and production, content distribution and analysis, content analysis and pricing and sales affect content marketing. The results of the three-phase Delphi-phase study indicate the confirmation of the components discovered by the experts Manuscript profile

Open Access Article

1069 - Analyzing the influence of content marketing on the dynamic capabilities of organizations (Case study: Foundation of public libraries of Iran)
hasti sohrabi seyedali asghar razavi safiyeh tahmasebi limooni atefeh zarei

Objective: The current research was conducted with the aim of investigating the impact of content marketing on the dynamic capabilities of organizations in public libraries of the country.Methodology: In terms of purpose, this research is applied and in terms of approac More

Objective: The current research was conducted with the aim of investigating the impact of content marketing on the dynamic capabilities of organizations in public libraries of the country.Methodology: In terms of purpose, this research is applied and in terms of approach, it is a survey-descriptive research. The statistical population includes all managers, staff and librarians of public libraries across the country consisting of 7000 people, and using the Cochran formula and proportional stratified random sampling, 364 people were determined as the total sample size. According to the sampling error (05 0.0) and the possibility of not returning some questionnaires, 375 questionnaires were distributed, of which 366 questionnaires were collected and analyzed. The tool of data collection was questionnaire made by content marketing and dynamic capabilities of Rezai organization (2015). Data were analyzed by SPSS and PLS3.8 software. Results: It indicates that the status of content marketing at the medium level and the organization's dynamic capabilities are also favorable. Also, the coefficient of influence of content marketing on the dynamic capabilities of organizations was calculated with 816%. Also, content marketing has had a significant impact on the dynamic capabilities of the organization in the country's public libraries.Conclusion: The dynamic capabilities of the organization in the country's public libraries can be explained under the influence of the content marketing model and the presented model has a suitable fit. So that while producing useful content related to the needs and preferences of its audience, it has created a powerful tool for gaining trust and changing the attitude of the audience towards the services provided, and by developing dynamic capabilities, they can increase their competitive advantage and As a result, their performance improves. Manuscript profile

Open Access Article

1070 - Investigating the effective factors on the application of internet marketing dimensions from the point of view of managers and employees of Ramek Dairy Products Company
Mohammad Bahrami Marzieh Yari Zanganeh

Objective: This study was conducted with the aim of investigating the factors affecting the application of Internet marketing dimensions from the perspective of managers and employees in Ramek Dairy Products Company.    Method: The current research is applied More

Objective: This study was conducted with the aim of investigating the factors affecting the application of Internet marketing dimensions from the perspective of managers and employees in Ramek Dairy Products Company.    Method: The current research is applied in terms of purpose and descriptive-survey in terms of nature and method. The statistical population of the research is all the managers and administrative employees of Ramek company, there are 442 people, among them, a sample of 206 people was selected using Cochran's formula. Shaltoni (2017) questionnaire including seven dimensions (comparative advantage, complexity, adaptability, innovativeness, competitor pressure, customer pressure of Internet marketing application) and 19 Likert scale items were used to collect data. The results of Cronbach's alpha test, 0.74, indicate the acceptable reliability of the tool. Data analysis and research hypotheses were done with one-sample t-test, one-way variance and Pearson correlation and SPSS software. Findings: The findings of the research showed that there is a significant relationship between all factors using internet marketing from the point of view of managers and employees, the highest correlation is related to the adaptability dimension (0.865) and the lowest is related to the innovativeness dimension (0.653) and the hypotheses of the research was confirmed. Also, the findings showed that there is no difference in the willingness to use internet marketing between men and women. The relative advantage variable is affected by age and the complexity variable is dependent on age, education and work experience. Conclusion: The results obtained from this research showed that the benefits of using internet marketing dimensions can be a strategy to maintain competitive advantage and maintain relationships with customers and finally find new customers and satisfy them in Ramek Company.     Manuscript profile

Open Access Article

1071 - Investigating the Impact of Market Sensing Capability on Innovation through the Mediation of Knowledge Creation and the Moderating Role of Strategic Orientation To Entrepreneurship
Mansour Torkiantabar Mahmmod Ahmadisharif Haneyeh Akhondzadeh

 Objective: This research has been done with the aim of determining the effect of market sensing ability on innovation with regard to the mediating role of knowledge creation and the moderator of strategic orientation to entrepreneurship in the Novin insurance comp More

 Objective: This research has been done with the aim of determining the effect of market sensing ability on innovation with regard to the mediating role of knowledge creation and the moderator of strategic orientation to entrepreneurship in the Novin insurance company. It has been done by a descriptive-survey methodMethodology: Descriptive-survey method is correlational type. Al-Shanti and Amigwali (2021) questionnaire was used to collect the data needed for the research to measure the four components of market sensing ability, strategic orientation to entrepreneurship, knowledge creation and innovation. Questionnaire reliability in general, Cronbach's alpha coefficient was estimated to be 781/781 using the formula. The statistical population under study is all the experts and managers of the headquarters of Novin insurance Company, including 414 people, and using Cochran's sample size formula, 200 people were selected as a statistical sample. A simple random method was used to select the samples.Results: The results of applying structural equation modeling in the Lisrel software environment showed that the ability to sense the market directly and indirectly affects innovation through the mediating role of knowledge creation. Also, the results of the regression test showed that strategic orientation to entrepreneurship moderates the effect of market sensing ability on knowledge creation.Conclusion: Undoubtedly, knowledge creation as one of the dimensions and elements of knowledge management has a very valuable role in the activities of all kinds of organizations, and market sensitivity makes organizations seek to supply their customers with better and more accurate understanding of their needs. Be their wishes and expectations.  Manuscript profile

Open Access Article

1072 - The implementation of information marketing programs in Iranian National Library and offering a proposed model: a feasibility study
ashraf asadat bozorgi somaye nasiri

The present research deals with the feasibility study of information marketing programs in National Library and proposing a model. The society under research includes directors, organization and administrative system of National Library of the Islamic Republic of Iran. More

The present research deals with the feasibility study of information marketing programs in National Library and proposing a model. The society under research includes directors, organization and administrative system of National Library of the Islamic Republic of Iran. Descriptive, survey and case study methods have been used in the present project, and for this purpose, the findings have been designed and provided in an information marketing model. A questionnaire has been designed and distributed among 23 mangers of National Library, and ultimately 21 questionnaires have been analyzed. Descriptive statistics and non-parametric chi-square test have been used to analyze data. The findings indicate that the rate of directors’ familiarity with the concept of information marketing in National Library is high (%57.1). For the directors’ viewpoint on necessity of information marketing in National Library, the findings show that most (%85/7) responsive agree on the necessity of information marketing in National Library. In other section, the components of seven elements of mixture marketing in National Library have been collected according to checklist, and necessary information has been extracted with a view to the questions. The findings indicate that out of 127 cases connected with elements of mixed marketing, 108 cases, i.e. %85, are available in National Library, and such library took initial steps towards the execution of information marketing, and administrative system in connection with that section has been established. However, despite of the above facts, the findings also indicate that there is no coherent order as marketing mixture form among mentioned elements. The obtained results confirm the research hypothesis: “It is possible to implement information marketing in National Library”. Finally, in addition to providing practical suggestions, a proposed model has been designed and provided to establish and develop information marketing in National Library.   Manuscript profile

Open Access Article

1073 - Comparative Study of Qom’s Participative libraries and public Libraries affiliated to Foundation of Public libraries concerning the Application Level 4p Marketing Mix Style
Shokouh Tafreshi Marzyyeh Sedigh

Objective: The Present Study has been Performed with the Purpose of Comparative Study Qom’s Participative libraries and Libraries related to Foundation of Public libraries Concerning the Application Level 4p Marketing Mix Style. Methodology    :The More

Objective: The Present Study has been Performed with the Purpose of Comparative Study Qom’s Participative libraries and Libraries related to Foundation of Public libraries Concerning the Application Level 4p Marketing Mix Style. Methodology    :The methodology of this study is "Survey" descriptive and inferential statistics (T test) has been used for description and analysis data. the Population of the study were included 55 public libraries of qom province, among wich 22 libraries are run as an foundational and 33 libraries to work participative with public libraries foundation .Information has been collected through the check list and visiting, check lists returned by four libraries and Population under study were reduced to 21participative library and 30 foundational libraries .To evaluate the validity of the check list has been utilized by teachers feedback and libraries administrators.Cronbachs alpha has been used to measure reliability that check list had acceptable reliability(0.90). Findings: Results of the study indicated that the product,price, place and promotion of foundational libraries respectively with averages (0.82), (0.72), (1.2), (1.07) than the product,price, place and promotion of participative libraries with averages (0.50), (0.46), (0.77), (0.74) are better. Conclusion: Hypothesis test results indicated that significant different exists betweenaveragesof the three elements product, price and place offoundational and participative libraries but, there is not significant differentbetween averagespromotion. Furthermore, significant different exists between application level 4p marketing mix style in participative and foundational libraries and foundational libraries status concerning the application level 4p marketing mix style with average(53.90) desirable than participative libraries(35.67). The results of this study can provide information that might underlie future planning. Manuscript profile

Open Access Article

1074 - Evaluation of marketing mix in the websites of Humanities special libraries in Tehran
Maryam Sadat Mirheidari Mahbubeh Ghafuri AmirReza Asnafi

Purpose: The purpose of this paper is to describe the marketing initiatives taken by special libraries to promote collection and services to their clientele. It specifically aims to examine special library web sites for marketing approach, promotional and public relatio More

Purpose: The purpose of this paper is to describe the marketing initiatives taken by special libraries to promote collection and services to their clientele. It specifically aims to examine special library web sites for marketing approach, promotional and public relations activities. Methodology:This study is a content analysis. A total of 26 special library websites focus areas of the Humanities in Tehran were examined based on pre-determined criteria developed from the extant literature and initial websites investigation. Findings: Research findings indicate that the websites of special libraries in the total 47.40 percent in the personalization indicator, 15.4 percent in distribution index, 33.32 percent in the promoted, 30.21 percent of the product and comment index and the 24.32 percent the price index have used the marketing tools. Conclusion: Special libraries are lacking in their promotional activities. Library websites are not fully utilized as a marketing tool and an enabler to reach out to the community for promotion of services and collections. Manuscript profile

Open Access Article

1075 - Study of the amount of satisfaction for library services in Islamic Azad University, Science and Research branch with marketing approach
Yaghob Nororzi Hamid Arablo Arezo maghsoudi

Objective: The purpose of this study was to evaluate the library services of Islamic Azad University, Science and Research Branch, with a marketing approach. In this study, two principles of the variety 4P's is emphasized: 1. Promotion 2. Products. Methodology: An appl More

Objective: The purpose of this study was to evaluate the library services of Islamic Azad University, Science and Research Branch, with a marketing approach. In this study, two principles of the variety 4P's is emphasized: 1. Promotion 2. Products. Methodology: An applied and descriptive study was used. In this survey a questionnaire has been carried out and stratified random sampling of students in Science and Research population was 378 and  hypotheses ware examined. Findings: Findings indicate that the required information, and related academic courses, identifies sources of professional, technical and professional updating of information were the most reasons  for visitors and they used mostly theses and books. Librarians had the most important role in promoting library programs and using brochure was in second place. Participation rate of students in selection of information resources was moderate. Results: Result show that there were a significant relationship between using the library services and information resources There also a relationship between services promotion program services  and the extension of library services are presented.The research hypotheses were confirmed . Manuscript profile

Open Access Article

1076 - Policies on Non-Oil Export of the Islamic Republic of Iran in the Age of Globalization (With Emphasis on Paintings)
Tooran Taghdimi Asghar Moshabaki Isfahani Reza Salehi Amiri Mehrdad Navabakhsh

Manuscript profile

Open Access Article

1077 - The State of Iran's Economy in the Global Value Chain (1979 – 2018)
Balal Khalili Mir Ebrahim Sedigh Mohammad Mehdi Mirzaei

Manuscript profile

Open Access Article

1078 - Islamic financial system, an effective approach to economics in Islamic governance
Mohammad Reza Radfar Mansoureh Aligholi

Islamic finance includes all operations, services, as well as transactions that take place in the financial markets and are in accordance with the principles, rules and laws of Islam and the Holy Sharia. In the past, Islamic financing instruments may not have received m More

Islamic finance includes all operations, services, as well as transactions that take place in the financial markets and are in accordance with the principles, rules and laws of Islam and the Holy Sharia. In the past, Islamic financing instruments may not have received much attention, but in recent years, special attention has been paid to the Islamic financial system, and not only Muslim countries, but also non-Muslim countries have used this efficient system, so that as predicted, The expansion of the Islamic financial market by 2024 will reach more than 3.5 trillion US dollars. The purpose of this study is a meticulous and accurate analysis of the concepts and principles of the Islamic financial system; hence, this research is an applied research of descriptive-analytical type. Therefore, in this study, the Islamic financial system is described as an efficient financial system based on Islam and holy Sharia and a dynamic solution for the economy in today's turbulent world. Manuscript profile

Open Access Article

1079 - The Effect of Competitiveness Index on mobilization of financial resources in Selected Bourses
mahdi Jafari Abolfazl Shahabadi Vahid omidi,

The efficiency and performance of the stock market in mobilization of financial resources because of the impact on the amount and quality of investment has great importance in the economy. Although competitiveness is a set of institutions, policies and factors that can More

The efficiency and performance of the stock market in mobilization of financial resources because of the impact on the amount and quality of investment has great importance in the economy. Although competitiveness is a set of institutions, policies and factors that can create a high return on production factors, including capital by maintaining and deepening in business, industry and the country. Therefore, competitiveness is one of the determinants of the returns of stock companies and, consequently, the mobilization of financial resources in the stock market. For this purpose, the present study examines the effects of competitive components on mobilization of financial resources in members of World Federation of Exchanges with using panel data and Generalized Method of Moments(GMM) data from 2007 to 2019.The results of the research show that innovation-driven factors (INV), efficiency-driven factors (EFF) and basically-based factors (BAS) have a positive and significant effect on investment flow of the stock market financial resources. Also, liquidity of the stock market and real interest rate have a positive and significant effect on investment flow of the stock market financial resources. Manuscript profile

Open Access Article

1080 - Forecasting the price of electricity in the cash and advance markets and designing the optimal model for selling electricity in the mentioned markets with the Copola function approach.
Arash Jalebi mahmood khodam hossein mohammadnezhad

The purpose of this article was to predict the price of electricity in the cash and cash markets and to design the optimal model of electricity sales in the aforementioned markets with the Copula function approach. For this purpose, daily information was used in the per More

The purpose of this article was to predict the price of electricity in the cash and cash markets and to design the optimal model of electricity sales in the aforementioned markets with the Copula function approach. For this purpose, daily information was used in the period of 1396-1401. In order to forecast, time series models and OLS, GARCH and Copula approaches were used. The results showed that trigonometric functions can well explain the behavior of electricity prices, which is caused by the seasonal behavior of electricity prices during one-year periods. In the random part, the estimated values show that the random component has an average of almost zero and the speed of returning to the average in prices is high. The average of the shocks, their negativity and variance are very small. The small average values of the shocks actually show that the shocks that occurred in the price of the electricity market in Iran are very insignificant and more importantly, these shocks were more of the negative type. Regarding the optimal strategy when entering into futures transactions, our advice to players is to use the Copula-Garch method to calculate the optimal ratios for risk hedging, for two reasons. The need for risk hedging is less and as a result the transaction cost is lower, secondly, due to the existing restrictions and especially the low liquidity in energy exchange transactions, it is practically possible to cover more risk than the cash position Manuscript profile

Open Access Article

1081 - Financial Market Illiquidity Shocks and Dynamics of Economic Growth with Threshold Vector Autoregression Approach
hamed poorhosseini Hossein Sharifi Renani Saeed Daie-Karimzadeh

Liquidity is an important indicator for the development of the capital market because it shows that a capital market with high liquidity and improved capital allocation leads to an increase in the long-term prospects of economic growth. The present research examines the More

Liquidity is an important indicator for the development of the capital market because it shows that a capital market with high liquidity and improved capital allocation leads to an increase in the long-term prospects of economic growth. The present research examines the relationship between financial market illiquidity impulses and economic growth dynamics in the period of 2008:4-2021:4. Amihud index (2002) has been used to extract the illiquidity index of the stock market. Using generalized Dickey-Fuller unit root (ADF) and Heggie tests, the normality of the time series has been confirmed. The results of threshold vector autoregression (TVAR) estimation show that the effect of illiquidity on inflation in high and low regimes is positive and significant, and also the effect of illiquidity on inflation is greater at lower levels of illiquidity. The effect of illiquidity on economic growth is negative. On the other hand, lack of liquidity at higher levels can cause more fluctuations in economic growth. Therefore, in the field of economic growth management, it is necessary for policymakers to pay special attention to the liquidity situation in the financial markets. In severe recession situations, reducing illiquidity in financial markets by using market stabilization funds can prevent recession and improve economic growth. Manuscript profile

Open Access Article

1082 - Investigating the impact of risk incentives on the strength of the market value of banks' shares admitted to the stock exchange
fatemeh Sehbaradaran Reza Rahimi Hadi Mohamadi mohamadi

Some market participants believe that with the increase in market volatility and the decrease in the number of small shareholders, a type of stability will be created in the decision-making process of bank management that only considers the interests of majority shareho More

Some market participants believe that with the increase in market volatility and the decrease in the number of small shareholders, a type of stability will be created in the decision-making process of bank management that only considers the interests of majority shareholders. This disrupts market activities and reduces the cash asset reserves of banks based on optimal risk incentives. The aim of this study is to investigate the effect of risk incentives on the market value of banks. This research is a library-based analytical study based on panel data analysis. Financial information from 10 accepted banks in Tehran Stock Exchange during the period from 2016 to 2021 was examined. The results showed that liquidity fluctuations as one of the risk incentives had a positive and significant effect on the market value of banks during the studied period. Financial performance fluctuations also had a positive and significant effect on the market value of banks. Manuscript profile

Open Access Article

1083 - Investigating the Asymmetric relation between the Global Crude Oil Market and Iran's Capital Market during the Covid-19 Pandemic
Abbas Memarzadeh

10.30495/ecomag.2023.2000062.1089

The Covid-19 pandemic has negatively affected the world economy, especially the crude oil industry, due to the decrease in crude oil demand, quarantine, and uncertainty related to the global economic recession, and at the same time, the price war between Saudi Arabia an More

The Covid-19 pandemic has negatively affected the world economy, especially the crude oil industry, due to the decrease in crude oil demand, quarantine, and uncertainty related to the global economic recession, and at the same time, the price war between Saudi Arabia and Russian. In this study, using weekly data from March 2020 to September 2021, which coincides with the outbreak of the Covid-19 disease in the world, the asymmetric effects of crude oil price changes on Iran's capital market will be investigated. To check the assumptions of this research and verify the long-term nonlinear relationships, the boundary test approach is used and the long-term and short-term asymmetric coefficients are estimated simultaneously with the NARDL_ECM model. Also, the rate of government treasury bonds, the number of confirmed cases and the value of retail transactions have been used as control variables. The results show that the positive oil price changes have a stronger significant positive effect on the Iranian capital market than the negative changes. This point shows that when the global crude oil is increasing, buying shares can be profitable for market participants. In addition, due to the weak and insignificant correlation of the capital market with the negative oil price changes, when the price is falling due to unforeseen events such as the epidemic of Covid-19, market participants should avoid excitement and negative emotions in selling shares. Manuscript profile

Open Access Article

1084 - The Impact of Exchange Rate Volatility and Uncertainty on Stock Returns in Tehran Stock Exchange (Case Study: Agriculture and Food Industry)
Ehsan Rajabi

10.30495/ECOMAG.1402.1045575

Extended Abstract Based on macroeconomics and development economics theories, developing countries, like Iran, are facing a high degree of instability of macroeconomic variables. Fluctuations and exchange rate shocks, create an uncertain environment for investors and More

Extended Abstract Based on macroeconomics and development economics theories, developing countries, like Iran, are facing a high degree of instability of macroeconomic variables. Fluctuations and exchange rate shocks, create an uncertain environment for investors and make decisions unconfident situation for future investments. The empirical study of the relationship between fluctuation and instability exchange rate and share returns in the Tehran Stock Exchange market is discussed. The empirical results make it possible for the decision-making managers of the agriculture and food industries to analyze the interaction and behavior of stock returns and exchange rates simultaneously. Second, a better understanding of the short-term movements of these two markets allows financial managers to make informed financial decisions and investments. In such a situation, the policy maker should be aware of applying policies that cause more volatility in the currency market and create uncertainty in it, in order to provide the basis for the sustainable growth of the capital market. Purpose The fluctuations of the exchange rate as an effective contribution to the proper direction, and a more favorable opportunity to be made for trade, and your investment; for the exchange rate from canal of export and import affect the cost of export, stock prices, and returns. This research investigates the effects of volatility and uncertainty of exchange rates on the stocks return of share in cluster of export-oriented, and the import-oriented and agri-food industries. As a result, the research question is: the share returns of companies listed on the Tehran Stock Exchange (separated to export-oriented, import-oriented, and agricultural and food industries), in case of exchange rate instability and uncertainty (currency fluctuations), in the period of 2010 to 2019 how will it be affected by it? Methodology This investigation led to a series of 165 holding companies for period of 2010-2019. The volatility measure by Generalized autoregressive conditional heteroscedasticity (GARCH) method and based model estimate by Structural vector autoregressive model (SVAR). In the first stage, the conditional and generalized heterogeneity variance model is used to extract exchange rate fluctuations. In the next step, the structural vector explanatory model (SVAR) has been used to investigate the effect of currency instability and uncertainty (currency fluctuations) on the returns and stock prices of companies. To estimate the SVAR model, the self-explanatory vector model or the normal VAR model must be estimated first. After determining the optimal interval and performing model validation tests, by applying structural constraints, reaction functions based on structural constraints are specified. Finally, by using shock reaction functions, the effects of currency instability and uncertainty (currency fluctuations) on the stock returns of companies are evaluated. Finding The result shows that there is significant relationship between the exchange rate fluctuations stock return of import - oriented company but in other cases, the export- oriented and Agri-food companies there is no relationship between shares return, and fluctuations of exchange rate even by year lag. Conclusion The impact on the exchange rate and its fluctuations on import-oriented industries is due to the dependence of the industries on imported raw materials (including inputs and machinery and equipment), which imposes costs on producers at rates higher than the supporting exchange rates, and against the stability policy of central bank of Iran leads to the impossibility of foreign exchange rates with the market exchange rates and their foreign exchange income acquisition. This policy constitutes a disconnection of the effect of the exchange rate and its fluctuations on stock returns. The change in the exchange rate from the import channel will affect the cost of intermediate goods, as a result, the prices of the companies' shares will change. For example, with the decrease in the value of the domestic currency, the import price of intermediate and capital goods increases and their import decreases. As a result, stock returns decrease due to the decrease in investment. According to the results of the research, it is suggested to shareholders and lenders to pay attention to exchange rate fluctuations as a factor affecting stock prices in order to make correct and principled decisions of investing in companies' shares and granting credit. If the exchange rate fluctuations are directed in the right direction as a factor affecting stock prices, a more favorable environment for trade and investment will be provided; Because the exchange rate change from the import channel will affect the cost of intermediate goods, as a result, the stock price of the companies will change. For example, with the decrease in the value of the domestic currency, the import price of intermediate and capital goods increases and their import decreases. As a result, stock returns decrease due to the decrease in investment. Manuscript profile

Open Access Article

1085 - Modeling and Comparative Study of the Behavior of Consumption, Production and Investment Sectors in the Money and Capital Markets of Iran
Fatemeh Masoumi Soureh Mohammadreza Nahidi Amirkhiz AliReza Bafandeh Zendeh Yousof HajiAsghari

10.30495/ECOMAG.1402.1045583

Extended Abstract With the view of the existence of different types of markets in every economy and according to the macroeconomic structure of every country, we can mention money and capital markets as the most basic financial markets. In the money market, resources More

Extended Abstract With the view of the existence of different types of markets in every economy and according to the macroeconomic structure of every country, we can mention money and capital markets as the most basic financial markets. In the money market, resources are lent for a short period, and the most important task of this market is to create facilities for economic units and improve their liquidity. By definition, the money market is a market for trading money and other financial assets that are close substitutes for money that have a maturity of less than one year. In other words, the money market is known as the market of short-term financial instruments with the characteristics of low non-payment risk, liquidity, and high nominal value. The capital market is a market where longer-term bonds (with a maturity of one year or more) and company stocks are traded. Securities that are traded in the capital market (such as stocks and long-term bonds) are more interested in financial intermediaries. Considering that these institutions have a long-term investment horizon and prefer to invest in such long-term bonds. Several variables such as economic growth, investment growth in the production sector, investment growth in the housing sector, consumer price index, people's purchasing power, income and savings changes, employment, liquidity, inflation, exchange rate fluctuations, imports, exports, profit fluctuations, and bank interest. and... can be counted among the internal factors influencing the markets and consequently economic growth and development. One of the most basic goals of economic development is to increase the wealth and welfare of the people of the society. In the meantime, among the issues that can have a fundamental and significant role in the markets, is the behavior of economic variables, whose changes and fluctuations can affect the indices of those markets. Purpose In this research, an attempt has been made to investigate consumption behavior, production and investment, producer index and investor behavior in the years 1357 to 1397, using the Hodrick-Press filter method Methodology For this purpose, in this research, an attempt has been made to investigate the behavior of the consumption, production, and investment sectors in the money and capital markets of Iran. To achieve this goal, the annual data of variables of consumer price index, producer price index, private sector investment in new buildings in urban areas, inflation uncertainty, value of stock transactions and money supply have been used and after examining the behavior of each variable in the form of behavior Consumer consumption, producer production behavior and investor behavior for the years 1357 to 1397 have been investigated using Hodrick-Prescott filtering method, autoregression with distributed lag (ARDL) and vector autoregression (VAR) model. The price index of consumer goods and services is one of the types of price indices that shows the price changes of goods and services that are consumed by households in a period. This variable is expected to affect money and capital markets; Therefore, in this research, the consumer price index was used to evaluate the consumer's consumption behavior, and the producer price index was used to evaluate the producer's production behavior. The producer price index includes all productions (goods and services) in the country in question. The weight of each item is the sales volume (producer's sales) of that item to the total sales volume of items and the change in the price of items is the price of each item in each month compared to the price of the same item in the previous month. In the housing sector, it is expected that an expansionary monetary policy will increase the demand for housing by increasing the amount of money in the asset portfolio. Of course, this depends on various issues. For example, suppose the amount of money increases as a result of an expansionary monetary policy, people will try to buy other assets, such as housing, currency, and stocks, to use the amount of money more. If in that economy, the yield of the housing sector is higher than other assets, or if people in that society are more willing to make long-term investments. In that case, the demand for housing will increase and investors will replace housing with other assets, including stocks and currency. To investigate the behavior of these variables, the Hedrick-Prescott filter provides the unobservable time trend for the time series variable. This filter is used to separate permanent and temporary fluctuations in a time series. The working principle of this filter is based on the separation of fluctuations into permanent fluctuations (supply) and short-term fluctuations (demand). Finding After examining the behavior of the aforementioned variables using Hedrick-Prescott filtering, the results of the ARDL method with a distribution break for the money market showed that in the short term, the variables of consumer consumption behavior, producer production behavior, and investor behavior, and in the long term, all variables with money supply have a relationship But the results of the same method for the capital market show that there is no significant relationship between any of the variables with the value of stock market transactions, both in the short term and in the long term. The results of the VAR model for the money market showed that there is a significant positive relationship between the money supply and the consumer's consumption behavior and the investor's behavior of a previous period, and there is a negative significant relationship between the money supply and the producer's production behavior of a previous period, and the output resulting from this The method for the capital market indicates the existence of a significant negative relationship between the consumption behavior of the consumer, the production behavior of the producer and the behavior of the investor with the value of the stock transactions of a previous period. Conclusion The results of the ARDL method showed that in the long term in the money market, all the considered variables were related to the money supply, which indicates the confirmation of all the considered hypotheses for the money market, but none of the mentioned variables were related to the value of market transactions. Stocks were not related and it shows the rejection of all the hypotheses considered for the capital market. Manuscript profile

Open Access Article

1086 - Presenting the model of development of marketing of agricultural products in Iran with the focus on medicinal plants Using the Grounded Theory Method and Model Validation
BIJAN Alizadeh Abdullah naami mohammad nasrola niya

10.30495/ecomag.2023.1984042.1065

Marketing has a high place and importance in today's world economy, and various researches and surveys are being conducted in the field of marketing, especially the marketing of agricultural products and medicinal plants. The current research is designed with the aim of More

Marketing has a high place and importance in today's world economy, and various researches and surveys are being conducted in the field of marketing, especially the marketing of agricultural products and medicinal plants. The current research is designed with the aim of discovering the mental pattern of elites, specialists, professors and senior managers in the field of agriculture and marketing in Iran regarding the development of marketing of agriculture and medicinal plants. The method of the present research is mixed and interpretative and exploratory and using the grounded theory technique. In the qualitative part, the statistical population includes elites, professors and senior managers in the field of agriculture, the Ministry of Health, and the Chamber of Commerce and Marketing of Medicinal Plants, who use sampling method. An in-depth interview was conducted with 15 people and the theory building process reached theoretical saturation with 15 interviews. Data analysis was done by using Strauss and Corbin coding method and in quantitative analysis, 9 variables obtained from the qualitative model were considered as hypotheses and inferences and were tested with Pearson correlation coefficient and then indexed in a model. T three stages of coding with more than 108 meaningful propositions, 211 corresponding concepts, 23 subcategories, 9 main categories, and one core category. And quantitative results were also confirmed with structural tests. Finally, it is suggested that the training of skilled, expert and efficient human resources should be done by specialists and senior managers in all fields of agricultural marketing and medicinal plants. Manuscript profile

Open Access Article

1087 - Optimizing the investment portfolio using ccc, dcc and Markowitz algorithm models : Evidence from the stock exchange
zahra ghorbani Alireza Daghighi Asli Marjan Damankeshideh roya seifipour

10.30495/ECOMAG.1402.1045588

Extended Abstract This study investigates the impact of the capital market using multivariate GARCH models and the Markowitz algorithm to optimize the stock portfolio. The statistical population of this research includes stock exchange companies that were admitted More

Extended Abstract This study investigates the impact of the capital market using multivariate GARCH models and the Markowitz algorithm to optimize the stock portfolio. The statistical population of this research includes stock exchange companies that were admitted to the stock exchange before 1395 and were active until the end of 1399 and had the following characteristics: The financial year of the companies should have ended on March 20th and the companies' shares should have been traded on the stock exchange during each year of the research period and the end-of-period price was available. In addition, the financial information of the companies must also be available. Considering the above characteristics, 4 top industries, including the automotive and parts manufacturing industry, the selected electrical machinery industry, the metal mining and oil products industry, were selected as the screening population in our portfolio based on a combination of stock liquidity, stock trading volume in the trading hall, stock trading frequency in the trading hall, and the company's impact on the market. The sample size is 800 and is daily during the period from 1395 to 1399. Purpose The results of this study show that the optimal weights are more allocated to stocks with less volatility in the stock return trend of that industry. In fact, lower weights are allocated to industries with more volatile returns among the four industries, namely the automotive and parts manufacturing and oil products industries. Conversely, the largest optimal average share of the portfolio among the four industries is for the non-metallic minerals industry with the least return volatility. Methodology The results of this study also show that industry stock return shocks have reciprocal effects on each other. For example, a positive shock to the stock return of the non-metallic minerals industry leads to a negative shock to the stock return of the automotive and parts manufacturing industry. In addition, the results of this study show that the CCC and DCC models have different results in estimating the optimal weights of the industries and risk-free assets that make up the investment portfolio. So that, the DCC model, compared to the CCC model, allocates less weight to the stocks of the automotive and parts manufacturing and oil products industries and, conversely, allocates more weight to the stocks of the non-metallic minerals industry. Finally, the results of this study show that the portfolio formed using the Markowitz optimization algorithms can track the risk-averse individual's utility to maximize profit. And Based on the results of this study, it is suggested that investors pay attention to the volatility of the stock return of that industry when selecting stocks for investment and allocate a greater share to stocks of industries with less return volatility. Finding It is also suggested that DCC models be used alongside CCC models to estimate the optimal weights of the investment portfolio. In addition, it is suggested that Markowitz optimization algorithms be used to form an investment portfolio that matches the risk-averse individual's utility. Now, let’s address the limitations of this study, that one of the limitations of this study is the use of daily stock return data. It is suggested that in future research, data with higher frequency such as hourly or minute data be used. Another limitation of this study is the non-consideration of other factors affecting stock returns, such as macroeconomic factors. It is suggested that in future research, these factors should also be considered. Conclusion The results of this study have important implications for investors and portfolio managers. The use of multivariate GARCH models and the Markowitz algorithm can help to optimize stock portfolios and improve risk-adjusted returns. Investors should consider the volatility of stock returns and the correlation between industries when making investment decisions. DCC models can be used to estimate optimal portfolio weights, and Markowitz optimization algorithms can be used to form portfolios that match the risk-averse individual's utility. Future research should focus on using higher frequency data and considering other factors affecting stock returns. Manuscript profile

Open Access Article

1088 - Investigating the Relationship between Oil Prices and Stock Markets in Oil Exporting and Importing Countries by Using Quantile Regression
Abouzar Gandomkar Seyyed Nematollah Mousavi Abbas Aminifard

10.30495/ECOMAG.1402.1045597

Extended Abstract Considering the great importance of exchange rate fluctuations in various sectors of the macro economy, the issue of exchange rate fluctuations and its control has always been discussed in the framework of currency regimes in most countries. Conside More

Extended Abstract Considering the great importance of exchange rate fluctuations in various sectors of the macro economy, the issue of exchange rate fluctuations and its control has always been discussed in the framework of currency regimes in most countries. Considering that in recent decades, the managed floating system is one of the systems of interest in the world's economies, therefore, the level of involvement in this market and its measurement has played a very important role and has attracted the attention of model makers and economists. In oil-exporting countries, because the economy of these countries is dependent on oil, currency fluctuations and the level of intervention of the monetary authority in these countries are always very important. Most of these studies have identified and explained the paths and quantitative estimation of the effect of oil price on the macroeconomics of countries separately, and very few studies have examined the indirect channels of the effect of oil price shocks on the economy of countries. The point that this study emphasizes is that there is a relationship between oil prices and stock markets in oil importing and exporting countries, which has been neglected in many studies. Purpose In this study, the relationship between oil prices and stock markets in major oil-exporting countries (Russia, Norway, Canada, Iran) and oil-importing countries (USA, India, Japan) has been investigated. For this purpose, quantile regression and weekly data from January 2010 to June 2022 have been used. Methodology Different phenomena in the science of statistics appear in the form of random variables and it will be possible to investigate these phenomena by determining their distribution. In this regard, there are various statistical measures, each of which provides researchers with different information from the random variable distribution. Quantile or quantile regression is a statistical method for estimating and inferring conditional quantile functions. As linear and classical regression methods are based on minimizing the sum of squared errors and can estimate a model for conditional mean functions, quantile regression methods provide a mechanism for estimating models for the conditional mean function and a wide range of other conditional quantile functions. Quantile regression is able to provide a more complete statistical analysis of random relationships between variables. While standard regression methods show how the value of a dependent variable reacts to the change of an explanatory variable; Quantile regression shows the predicted changes for the entire distribution of the dependent variable and is used for the separate effects of the explanatory variable at different points of the distribution of the dependent variable. Of course, it should be acknowledged that one of the shortcomings of standard OLS regression is that the obtained estimate is a number that is used to summarize the relationship between the dependent variable and each of the independent variables. Findings Knowing the common movement between oil and stock markets is of great importance for investors and policy makers. In this context, there is a lot of empirical literature that shows the complexity of oil price dynamics and stock indices and then the relationship between them. In this study, using the quantile regression method, the relationship between oil price and stock index in oil exporting and importing countries in the period of 2010-2022 has been investigated. The results of the study showed that the price of oil has a positive and significant effect on the stock index in Russia, Norway, Canada, America and India in all deciles and the first 4 deciles in the Japanese stock index. Also, the price of oil has had a positive and significant effect on the stock index in Iran in 6 deciles (first 5 deciles, seventh deciles), and in the last two deciles. Also, by examining the R2adj statistic, it can be said that in all the investigated stock exchanges, except for Russia and Iran, 50 to 70% of the stock index changes are explained by the oil price, which shows the importance of the oil price on the stock index in these countries. In other words, the stock value can be considered equal to the sum of the discount of the future liquidity flows, and since these flows are directly affected by macroeconomic events, therefore, these flows can easily be affected by negative impulses. In addition, oil price volatility also has significant effects on stock market returns. The three categories of capital, manpower and oil can be considered as the most important factors that are used in the production of most goods, therefore, changes or fluctuations in each of these three factors will affect the cash flow. Conclusion Depending on whether they are oil importers or exporters, countries have different effects on oil price changes. According to the opinion of many economists, the price increase will bring a decrease in economic growth as well as an increase in inflation for the economy of oil importing countries. But if the oil importing countries have a strong and suitable economic structure, these fluctuations will have a less destructive effect on their economic conditions. In oil exporting countries, it is expected, of course, that the increase in the price of oil will increase their income, which will lead to an increase in their liquidity in the future, which will have a direct and positive impact on the capital market and the stock index. Now, if these incomes are used to buy domestic products, this increase in income leads to an increase in production and economic growth, and consequently to an increase in investment, which leads to an increase in stock prices. Therefore, according to oil price fluctuations in recent years, investors and policymakers should consider market conditions in their decisions based on modeling the relationship between oil and stock markets. Also, considering the changes that will happen over time in relation to the price of oil and the stock market, investors and policy makers should pay attention to this dynamic behavior of stock markets. Manuscript profile

Open Access Article

1089 - optimal model sales in gold ounce and s&p 500 markets on the basis of optimal stopping
amir mahmoudian maryam khalili araghi hamidreza vakilifard

10.30495/ecomag.2024.2001797.1094

Extended Abstract Throughout history, predicting price in financial markets has always been of high interest to financial activists and analysts. Recently, various methods have been proposed and adopted to predict the dynamism of financial markets using time series o More

Extended Abstract Throughout history, predicting price in financial markets has always been of high interest to financial activists and analysts. Recently, various methods have been proposed and adopted to predict the dynamism of financial markets using time series of records of prices. However, high-precision predication of financial prices is still a deemed long-term challenge that constantly call for state-of-the-art approaches. Purpose Thus, the purpose of the current study was to examine the efficacy of optimal stopping, also known as early stopping and use its connection with branching processes to predict the optimal buying and selling prices in several financial markets. gold ounce market and S&P 500 index have been predicted in short term and long-term frameworks on the basis of fixed horizon. And for each. frame work, different time frames have been selected. Closing price data from 1995 to 2022 have been used for every time frame. Methodology Advanced methods for optimal stopping include approximating the value function and then using that approximation in a policy. Although such policies can work very well, they are generally not guaranteed to be interpretable (Siokan and Mišić 2020). On the other hand, some researchers have proposed that the optimal stop models are too complicated to solve well and the strategies of buying at a low price and selling at a high price are not very practical in this theory (Liu and Mo 2022). According to the issues raised, the researcher intends to use the optimal stop theory and its connection with branch processes to implement and examine this theory in a number of prominent international financial markets. In this research, we are going to use the optimal stop statistical theory to predict the time of buying and selling in these markets in an optimal way. Finding The optimal stopping algorithm seeks to determine the maximum value from a set of random variables that are exhibited in the order they are generated. Each variable should either be selected when exhibited or be skipped in favor of the next variable, and if all the variables till the nth variable are skipped, this variable is selected automatically. It should be borne in mind that the theory of optimal stopping first examines the previous data and finds out whether there is a divergence, according to which it determines which market cannot be predicted based on this theory. In general, these random variables are considered as independent and co-distributed. Yet, due to the complexity of this theory, even in this case, solving problems directly proves to be very difficult, and hence the correlation between this theory and branch processes are employed to simplify solution. The steps of this process are as follows: Step 1 The analyst finds the planning horizon (20 - horizon in the present paper) Step 2 Determine the statistical distribution of values using statistical tests, including the goodness of fit, chi-square, Chebyshev's inequality, and Q-Qplot (Moud et al. 1973) Step 3 Transforming it to a normal distribution using Box-Cox Transformations (Cox-Box 1964), and converting to the standard normal distribution (minus mean value divided by standard deviation) (Moud et al. 1973) Step 4 Using inverse distribution function (using probability integral transform theorem) (Moud et al. 1973) and transforming it to considered distribution in branching process and determining convergency or divergence of data (Ross 1983; Shishebor et al. 2004) Step 5 Predicting the best point for optimal buy or sell at a determined horizon (Assaf et al. 2000) Step 6 Reversing all transforms and predicting real values (Assaf et al. 2000) Conclusion The results indicate that by optimal stopping for short term framework, S&P 500 index indicates %67 success and gold ounce shows %53 success in the prediction of prices. In long term framework, S&P 500 index's success equals to %68 and gold ounce equals to %85 in prediction of prices. The obtained results show that the optimal stop theory has performed better in predicting the gold price in the long-term time frame and the S&P 500 in the short-term time frame. The S&P 500 market and the gold market have obtained the most predictability based on the optimal stop theory. This can be confirmed by market traders because the S&P 500 and gold market are interesting markets from a technical and trading point of view. The number of transactions and high liquidity and the difference in spread and commission in these two markets compared to other markets can be indicative of this. Also, the high volatility in the two mentioned markets due to the uncertainty regarding the continuation of prices and key economic indicators presents countless opportunities to traders. According to the obtained results, the optimal stopping can be used as a trading and analytical indicator. Also, the characteristic of optimal stopping is that based on historical data, it shows the prediction as the optimal point (buying and selling price) in the future. Due to the fact that examining the financial markets both from the study and analytical point of view and from the trading point of view by using a variety of forecasting patterns and indicators requires understanding the possibilities of market behavior, choosing a time frame and having a strategy. Manuscript profile

Open Access Article

1090 - Globalization and Financial Markets: Evidence from Selected Developing and Development Countries
Seyed Ali Paytakht Oskooee Mohsen Zayanderoodi

The formation of global markets through the process of globalization has alwaysbeen one of the main concerns of economic experts in the world. In fact, in theefficient economic markets, this relationship is wider every day, and the situation isthe way that the expansion More

The formation of global markets through the process of globalization has alwaysbeen one of the main concerns of economic experts in the world. In fact, in theefficient economic markets, this relationship is wider every day, and the situation isthe way that the expansion of globalization as an economic accelerator can lead tothe growth of the economic sectors of the countries. The purpose of this paper is todetermine the effect of globalization index on financial markets (money and capitalmarkets). To this end, 10 selected developing countries and 15 developed countrieswere reviewed during the period from 2001 to 2020. In order to estimate the effectsof variables, the panel's cointegration technique with Auto Regressive DistributedLag was used. The results of the estimates indicate that the effect of theglobalization index combination on the indicators of money market (bankingfacilities) and capital market (value of equity shares) is positive. On this basis, it canbe noted that globalization can provide spaces for the development of money andcapital markets in the studied countries. Manuscript profile

Open Access Article

1091 - Identify sports conditions despite e-commerce in the country's industry
میثم رحیمی زاده مصطفی محمدی رئوف

The main purpose of this study was to determine the causal conditions of e-commerce in the country's sports industry. To achieve this goal, a qualitative method and in-depth interviews with the elites in this field were used. The interviews continued in a targeted manne More

The main purpose of this study was to determine the causal conditions of e-commerce in the country's sports industry. To achieve this goal, a qualitative method and in-depth interviews with the elites in this field were used. The interviews continued in a targeted manner and in the manner of a snowball, and finally 12people were interviewed. Finally, the data obtained from the interviews were analyzed by data-based method through three stages of open, axial and selective coding. The concepts obtained from coding the signs in the causal section included fifteen items. This can be attributed to the lack of a specific trustee in e-commerce sports, lack of managerial stability, lack of comprehensive and coherent rules and regulations, lack of will of upstream sports organizations to organize e-commerce sports, lack of e-commerce structure in sports, lack of economic policy in clubs And federations, the lack of proper use of e-commerce in sports business processes and functions, the insistence on using traditional methods in sports business, the statehood of sports, the lack of copyright laws, the economic crisis and the reduction of financial resources in Sports organizations pointed out the role and importance of e-commerce, the lack of a specialized marketing force, the shortcomings in the evaluation system and the political conditions and atmosphere prevailing in the government and, consequently, the country's sports. Recognizing these factors can be a guide for policymakers in the field of sports in order to benefit from e-commerce benefits and sustainable revenue generation for the sports industry. Manuscript profile

Open Access Article

1092 - Prioritize the factors affecting the ambiguous marketing
reza arian shakib seyed nemat khalife mehdi kohandel mohialdin bahari

The aim of this study was to prioritize the effective factors in the marketing of sports products. The present study was a mixed research (qualitative-quantitative). The statistical population in the qualitative section included marketing experts and sports management p More

The aim of this study was to prioritize the effective factors in the marketing of sports products. The present study was a mixed research (qualitative-quantitative). The statistical population in the qualitative section included marketing experts and sports management professors who had articles or writings in the field of research, and in the quantitative section were consumers of sports products. Statistical sample was selected in the qualitative section of 11 experts until the theoretical saturation was reached using theoretical targeted techniques and snowballs. In the quantitative section, between 5 and 10 samples were required for each item, so 308 samples. Formed statistics. The data collection tool was a semi-structured interview in the qualitative part and a researcher-made questionnaire in the quantitative part. The reliability of the interviews was 0.85 by intra-subject agreement study. Content validity in terms of experts and construct validity (exploratory factor analysis) was used. Finally, six factors, namely business ethics, creativity and innovation, citizenship rights, utilitarianism, surprise advertising, and rules and regulations, influence the marketing of sports products. Therefore, novelty and attractive design in advertising, non-social discrimination, attention to citizenship obligations, creating and strengthening social norms, sustainability of advertising, increasing the desire to share advertising in the audience, cultural utilitarianism are suggested. Manuscript profile

Open Access Article

1093 - Factors affecting cause-related marketing (CRM) in sports producers
Aidin Hajibaklo Seyed Emad Hosseini Jamshid Sayarnejad

This research was formed with the aim of investigating the factors affecting charitable marketing in sports products. Based on this, this research was done using a descriptive-analytical method. The statistical population was 450 sports producers. Research samples based More

This research was formed with the aim of investigating the factors affecting charitable marketing in sports products. Based on this, this research was done using a descriptive-analytical method. The statistical population was 450 sports producers. Research samples based on Cochran's formula calculations consisted of 250 people who were selected in a stratified and random manner. The data collection tool was a researcher-made questionnaire.The validity of the questionnaire was confirmed by the formal method and its reliability was confirmed by Cronbach's alpha test at the rate of 0.901. Data were evaluated with spss and pls software. The results of this research showed that social factors, environmental factors, cultural-ethical factors and management factors have a positive and significant effect on charitable marketing.The most important management factor of charitable marketing in sports productions is the responsibility factor.The most important social factor is social responsibility.The most important environmental factor is market conditions and the most important cultural factor is altruism. In general, charity marketing is a good idea for sports products and can be used as a popular strategy to promote sales or improve brand image. Manuscript profile

Open Access Article

1094 - the impact of marketing capabilities on the performance of companies in the manufacturing sector of Iran's sports industry
mostafa fallahi mehdi kohandel nemat khalifeh mahvash noorbakhsh

The purpose of this study is the effect of marketing capabilities on the performance of companies in the manufacturing sector of Iran's sports industry. The present study is a descriptive correlation with the structural equation model approach and based on time, present More

The purpose of this study is the effect of marketing capabilities on the performance of companies in the manufacturing sector of Iran's sports industry. The present study is a descriptive correlation with the structural equation model approach and based on time, present, in terms of applied purpose and in terms of collecting field information. The statistical population includes the managers of companies producing sports equipment in Tehran province. The statistical population includes all managers of companies producing sports equipment in Iran. According to statistics announced through the official website of the Ministry of Industry, Mines and Trade, 255 people (236 men and 19 women) To be. The statistical sample was selected by integer method. Measurement tools were two questionnaires: marketing capabilities of Athahan and Gima (1995) and performance of Pertosa Ortega et al. (2010). The results of structural equations showed that marketing capability affects the performance of companies in the production sector of Iran's sports industry; Therefore, managers can use marketing capabilities to achieve better performance in the sports industry. Therefore, it is suggested that the managers of sports production companies improve their performance by implementing marketing and paying attention to sports capabilities. Manuscript profile

Open Access Article

1095 - The need for an outsourcing development of sports marketing activities in academic sport
رحیم شیرازی نژاد احمد ترک فر محمد صادق افروزه حمیدرضا صفری جعفرلو مریم قدسی

The need for an outsourcing development of sports marketing activities in academic sport Abstract The present study was designed and implemented to assess the development of outsourcing of sports marketing activities in university sports. The present research is a mix More

The need for an outsourcing development of sports marketing activities in academic sport Abstract The present study was designed and implemented to assess the development of outsourcing of sports marketing activities in university sports. The present research is a mixed research carried out in qualitative and quantitative methods. The statistical population of the present study in the qualitative section included all experts familiar with the field of university sports and marketing across the country in public, free, Payam-e-Noor and applied science universities. These included some academic experts, instructors from academic teams, faculty members familiar with the field of research, as well as physical education directors from the country's universities. It is estimated that there were about 190 of them. In the qualitative part, the sampling method was targeted. For this purpose, 12 elites and experts were selected as the research sample in the qualitative section. According to Morgan's sample size chart, 123 people were used as a sample in the quantitative research section. In a small section, in order to determine the research samples, the available sampling method was used. Thus, after broadcasting and collecting questionnaires, 108 questionnaires were analyzed.The data gathering tool was a questionnaire and interview. In the quantitative analysis section, Structural Equation Method with Python approach is used. The qualitative research results showed that 41 characteristics were extracted through interviews, and these characteristics were classified into 6 categories including strategic considerations, technical infrastructure, management processes, academic quality of academic sport, facilitation of law and motivational characteristics. The results of the research showed that among the needs related to the development of outsourcing of sports marketing activities in academic sport, management processes with the impact of 95.2% of the most important needs have been identified. Also, the results of this study showed that the need for technical infrastructure with the impact of 0.938 and also the need for strategic considerations with the impact of 0.931 of the important needs of outsourcing the development of sports marketing activities in academic sport.     Manuscript profile

Open Access Article

1096 - Presenting a Paradigm Model of ambush marketing risk management in sporting events
Zohre Kamalian Zynalabedin Fallah Taher Bahlekeh Asra Askari

The purpose of this study was presenting a paradigmatic model of ambush marketing risk management at sporting events. Research methodology in terms of purpose, development and it was a kind of data analysis of the foundation. 14 elites in the field of sporting events an More

The purpose of this study was presenting a paradigmatic model of ambush marketing risk management at sporting events. Research methodology in terms of purpose, development and it was a kind of data analysis of the foundation. 14 elites in the field of sporting events and university professors in the field of physical education were selected by snowball method and theoretical saturation for semi-structured interviews. From the combination of factors extracted from library resources and the opinions of sports management professors, managers and specialists of sport events, 45 components were obtained in the form of 8 factors. These factors included factors related to spectators, marketing, cultural, event and sport, sponsor, legal, managerial and media. The results of this study, by presenting a comprehensive and comprehensive model, provide a comprehensive framework for dealing with the risks of ambush marketing in major sporting events, which can be used to prevent up to a high percentage of sponsorship rights and reduce their support for the event and is practically effective in improving financial support for sporting events. Manuscript profile

Open Access Article

1097 - The effect of internal marketing on the company's sales performance in the self-organization model
giti tavana jamshid edalatian shahriari

The life of a company depends on its growth and success, Therefore, the sales department of any company can be considered as one of the most vital parts of the companyBecause the best product or service has no value if it is not sold and the customer is not willing to p More

The life of a company depends on its growth and success, Therefore, the sales department of any company can be considered as one of the most vital parts of the companyBecause the best product or service has no value if it is not sold and the customer is not willing to pay for it.Sales is directly related to the capabilities of sales staffApart from the facilities, equipment and technologies, the level of expertise, skill and motivation of the sales staff is one of the most important effective criteria in realizing sales.Sales staff are considered part of the company's human resources, and human resources are one of the most important assets of any business as human capital.Internal marketing, which looks at the employees of the organization as internal customers, states that the internal customers should be considered as well as the external customers.And at the same time, their needs, desires and interests were given importance and while strengthening the motivation of the employees, it also increased their organizational commitment.In this article, we want to take into account the importance of sales in the survival and growth of the company and the role of sales employees in realizing sales goals and the importance of internal marketing in creating motivation and work spirit and organizational commitment of employees in the self-organization model. Manuscript profile

Open Access Article

1098 - Designing and evaluating a model for corporate social responsibility in the field of banking marketing with Meta- Synthesis approach
ali mir farshid namamian fakhredi maroofi alireza moradi

The subject of this research is the design and evaluation of a model for CSR in the field of marketing of of MELLI and MELLAT banks. This research is applied in terms of purpose and in terms of method and nature of implementation is a type of survey and qualitative and More

The subject of this research is the design and evaluation of a model for CSR in the field of marketing of of MELLI and MELLAT banks. This research is applied in terms of purpose and in terms of method and nature of implementation is a type of survey and qualitative and quantitative combination, A total of 71 researches conducted were reviewed and with the 7-step method of Sandlowski and Barroso (2017) and the comments of 12 managers of marketing of MELLI and MELLAT banks, led to the presentation of a qualitative model.In the part of evaluating the model, a questionnaire was designed based on the obtained categories and distributed among the marketing staff . 118 answered the questionnaires by available sampling method. In the qualitative section, 16 categories such as environmental protection, ethics, work environment improvement, transparency, financial responsibility, accountability, charity, welfare and health, the need for organizational strategy and strategic approach, as well as the need for rule of law and the emphasis on cooperation in the comprehensive development of the country was identified. In the quantitative part, the model was evaluated by the method of structural equations, and after removing the category of customer expectations from the socio-environmental dimension that did not obtain the required scores, the model was modified in three dimensions (individual and organizational, financial and economic, social and environmental) and 15 categories were identified as appropriate in terms of factor load and meaningful numbers were found to be appropriate. Manuscript profile

Open Access Article

1099 - The impact of economic instability on the Iranian stock market with an emphasis on the EPU index - the uncertainty of economic policies.
Damon Hedayatpour mohammad khezri bijan safavi

Governments play a colorful role in the capital market as a major observer and policymaker in determining the factors affecting stock returns. The higher the level of government involvement in the economy, is twofold, because these countries have irregular financial mar More

Governments play a colorful role in the capital market as a major observer and policymaker in determining the factors affecting stock returns. The higher the level of government involvement in the economy, is twofold, because these countries have irregular financial markets and changes in government policies can cause macroeconomic variables and the financial markets of these countries to face many problems. In recent years, the biggest impact, whether official or unofficial, on the capital market has been due to economic policies and related uncertainties. In this regard, in this study, the impact of economic policy uncertainty on the Iranian stock market during the period 1370 to 1399 has been investigated. For this purpose, data from Iran Statistics Center, Program and Budget Organization and Central Bank were used and data analysis was done using VAR vector autoregression model and EVIEWS software. There has been a significant uncertainty of economic policies on the Iranian stock market due to unexpected and unforeseen changes and political shocks during the period under review. Manuscript profile

Open Access Article

1100 - The Impact of Capital Market Development and Economic Growth on Poverty
BAHMAN khanalizadeh

Economic growth and poverty reduction have always been the most important political and economic goals of countries. Because poverty has always been one of the unfavorable economic and social phenomena of different societies throughout human history and is now recognize More

Economic growth and poverty reduction have always been the most important political and economic goals of countries. Because poverty has always been one of the unfavorable economic and social phenomena of different societies throughout human history and is now recognized as one of the major problems of world societies. But one of the most important ways to fight poverty is to increase GDP, which can reduce poverty and income inequality in society, but achieving economic growth requires the use of various factors such as capital, manpower, energy and .... Therefore, paying more attention to financial markets, including the stock market and securities, which can be one of the important tools for financing institutions and enterprises, will certainly be able to increase GDP and ultimately lead to poverty reduction. Therefore, in this study, by performing ARDL test, long-term and short-term relationships between stock market development variables (value of exchanges traded, volume of stocks traded on the stock exchange and number of listed companies) and real GDP with Gini coefficient (amount Poverty) in the period 1365-1398 and using annual data in Iran to be examined. Therefore, the results indicate that in the short run and in the long run, the effect of all the variables used on the poverty rate in Iran is negative. Also, the variable of the value of transactions in the stock exchange has had the most negative impact among the variables of financial market development on the poverty rate in Iran. Manuscript profile

Open Access Article

1101 - Identifying the Impact of Internal Marketing on Organizational Commitment: The Role of Job Involvement and Job Satisfaction
sekhavat bahadori amir hossein mirzaee hamid kakaei Gholamreza Abbasi

Today, the importance of knowledge-based companies is not hidden from anyone because of their role in the development of countries. The human resources in these companies play a leading role and paying attention to issues related to them such as organizational commitmen More

Today, the importance of knowledge-based companies is not hidden from anyone because of their role in the development of countries. The human resources in these companies play a leading role and paying attention to issues related to them such as organizational commitment, job attachment, job satisfaction and issues related to internal marketing, help companies to overcome their challenges and problems. Hence the present study aimed to identify the impact of internal marketing on organizational commitment with the mediating role of job involvement and job satisfaction. The research method is based on the purpose of the applied type, in terms of the method of obtaining data is descriptive-survey type and in terms of the type of data collected is quantitative. The statistical population of the study included 178 employees of knowledge-based companies in the Science and Technology Park of the University of Tehran. Using Morgan table and simple random sampling method, 118 people were determined as the statistical sample size. Structural equation method using PLS software was used to analyze the data. The results indicate the positive and significant effect of internal marketing on organizational commitment. It was also concluded that job involvement and job satisfaction play a mediating role between the relationship between internal marketing and organizational commitment. Finally, it is suggested that managers and officials of knowledge-based companies, considering the importance of the proposed components, especially the components of internal marketing, to consider special programs to improve these components. Manuscript profile

Open Access Article

1102 - Designing a marketing model in Iran's industry, mining and trade organization with a theme analysis approach
Elnaz Noori hamid kakaei Marjan DamanKeshideh

The aim of the current research is to design a marketing model in Iran's industry, mining and trade organization with the approach of theme and DIMATEL analysis. The research was carried out by understanding the role and importance of marketing in the mentioned industry More

The aim of the current research is to design a marketing model in Iran's industry, mining and trade organization with the approach of theme and DIMATEL analysis. The research was carried out by understanding the role and importance of marketing in the mentioned industry and considering the weakness of previous studies regarding the introduction of a comprehensive model. The studied community in the qualitative and quantitative section included academic and industry news related to the research topic. The tool of data collection in the qualitative part was semi-structured interviews and in the quantitative part, a pairwise comparison questionnaire was used to survey experts. Data analysis was done in the qualitative part by using the theme analysis method and in the quantitative part by using DIMATEL technique. The findings showed that the marketing model of the industry, mining and trade organization consists of three dimensions of market measurement capability, customer communication capability, and marketing functions capability, and the two dimensions of market measurement capability and customer communication capability are more important for the industry organization's marketing capability. Manuscript profile

Open Access Article

1103 - The effect of governance quality on stock market value
BAHMAN khanalizadeh Farid Asgari

Financial markets, including the stock market, with all the positive characteristics they have on the economic growth and development of countries, are influenced by micro and macro factors that increase the inherent risk of this market and affect the assets of investor More

Financial markets, including the stock market, with all the positive characteristics they have on the economic growth and development of countries, are influenced by micro and macro factors that increase the inherent risk of this market and affect the assets of investors. These factors in the theoretical literature include a wide range of variables, recently the quality of governance has been added to the sum of these variables, so that its effects are far more destructive than other factors. For this reason, increasing the governance quality of governments as economic trustees will be able to strengthen the financial markets, including the stock market and securities market, which is one of the important means of financing economic institutions and enterprises. Therefore, in this research, by using the ARDL test, long-term and short-term relationships between the variables of current stock market value (SMV) and governance quality (voice and accountability (VOA), political stability without violence (PON), government effectiveness (GOE), supervisory quality ( REQ), Rule of Law (RUF) and Corruption Control (COC)) in the period of 1374-1399 and using annual data were investigated in Iran. The results indicate that in the short and long term, the impact of governance quality on the value of the Iranian stock market is positive, so that among the governance quality indicators, the most impact is related to the regulatory quality variable (REQ) and the least impact is related to the rule of law variable (RUF). Manuscript profile

Open Access Article

1104 - The effect of the employer's insurance premium on the operating profit of the price of each share in the stock market
Vahid Faghani zadeh farid asgari bamdad partovi

The purpose of this study was to investigate the effect of the employer's insurance premium rate on the operating profit of each share and the change in the net sales income of the companies listed on the Tehran Stock Exchange. This study, in terms of the type of resear More

The purpose of this study was to investigate the effect of the employer's insurance premium rate on the operating profit of each share and the change in the net sales income of the companies listed on the Tehran Stock Exchange. This study, in terms of the type of research; Correlation is cross-sectional and is considered practical in terms of purpose. The statistical population of the research included 666 companies admitted to Tehran Stock Exchange from the beginning of 2012 to the end of 2018, of which 111 companies were selected as a sample by systematic elimination method. In descriptive statistics, community parameters, including central indicators and community dispersion, were measured and information was analyzed using the regression method based on combined data and Hausman's tests, F (Limer)It was done by the software Oviz. The results showed that there is a significant relationship between the insurance rate of the employer's share, the operating profit per share and the change in the net sales income of the companies listed on the Tehran Stock Exchange. Therefore, it is better for the social security organization to consider the insurance premium rate according to the inflationary conditions and labor income in order to support the industries in attracting labor and the high insurance premium rate does not cause the company managers to increase the total price. to find goods and services. Manuscript profile

Open Access Article

1105 - Effect of Stock Market Volatility on Banks Performance Accepted in Tehran Stock Exchange
Hoda Hemmti Abdorrahman Abbasifar

In this research bank performance was measured, using variables of: economic value added (EVA), average return on assets (ROAA),  and average return on equity (ROAE).This study was causal comparative research (using past data) and the aim is classified on the basis More

In this research bank performance was measured, using variables of: economic value added (EVA), average return on assets (ROAA),  and average return on equity (ROAE).This study was causal comparative research (using past data) and the aim is classified on the basis of the nature of the correlation method on the combined data. The population of the study consisted of all member banks at Tehran Stock Exchange for the period of 1387- 1392. Research findings indicates that 95% variable stock market development and competitiveness of banking, with the dependent variable EVA significant relationship is between the Mean monthly returns of stocks and the development of the banking sector with the dependent variable EVA direct link is established. With95% of all variables except for "the development of the banking sector" have a significant relationship with the dependent variable ROAA. Also there is a positive relationship between monthly returns stocks and market development relationship with the dependent variable ROAA. There is also a significant correlation between all variables except "banking competition" with the dependent variable ROEA. There is a negative correlation between stock market development and the dependent variable ROEA. There is a positive and significant relationship between Mean of monthly returns stocks and the development of the banking with the dependent variable ROEA. Manuscript profile

Open Access Article

1106 - Evaluation of the Dynamic Relationship between Foreign Exchange Market, Stock Market and the Housing Market in Iran Using a Multivariate GARCH Model
Oranus Parivar Mahbobeh hassani

This paper analyzes the dynamic relationship between housing market, stock market’s           general index and real effective exchange rate of Iran using VAR and MGARCH models. For this purpose, monthly data of ti More

This paper analyzes the dynamic relationship between housing market, stock market’s           general index and real effective exchange rate of Iran using VAR and MGARCH models. For this purpose, monthly data of time period between Farvardin 1383 till Ordibehesht 1395 (Persian calendar) have been used. Based on the obtained results, there is no significant effect of other markets’ returns on housing market returns, while there is a significant and negative effect of stock market and housing market returns on foreign exchange market returns. In addition, in this study, the effect of simultaneous fluctuations of the housing market, foreign exchange and stock markets have also been evaluated. The results show that each market is not independent from other markets and a single market fluctuations will affect on the other markets. Because of the degree of simultaneous fluctuations among three markets, in order to make decision in one market and reduce the errors in decision making, policy makers can also consider political tools in other markets. Furthermore, investors may allocate their assets to these three markets in order to reduce the risk of investment Manuscript profile

Open Access Article

1107 - The comparison of Discount-dividend model with ohlson,s model of firm valuation
رویا Darabi مونا سادات Kaboli

One of the most important factors in terms of decision-making in stock investigation exchange is valuation which investors encounter During the recent years,various methods of stock valuation  have been suggested by the ersearchers.Both the elaboration of two equit More

One of the most important factors in terms of decision-making in stock investigation exchange is valuation which investors encounter During the recent years,various methods of stock valuation  have been suggested by the ersearchers.Both the elaboration of two equity models and making a comparison between these theatrical with the actual values in Tehran Stock Exchange is going to be elaborated through this paper in order to find out whether it can be known as a means of firm,s value determination or not.Furthermore:Ohlson,s model will be compared with traditional discount-dividend model. Four major and two subordinate hypotheses are used in terms of testing these two models.Tehran stock Exchang companies between  2002 and 2007 are also investigated in this paper. The analysis illustrates that there is a significant correlation between market and instinct values with ohlson and traditional discount-dividend models.this study is an empirical research since the model examination and theory processing is done inductively.As a result of this investigation the superiority of Ohlson,s mpdel in the estimation of firm value was achieved. Manuscript profile

Open Access Article

1108 - Study of Impact Factors of Relationship Marketing in Loyalty Customers in Kerman Balan Agency
B. Alishiri M.A.F. Bonabi H. Abdollahi

With respect to increasing importance of keeping customers and using relationship marketing by organizations around the world, the current study is done to identify effective factors of relationship marketing customers’ loyalty in Kerman Balan agency. In this stud More

With respect to increasing importance of keeping customers and using relationship marketing by organizations around the world, the current study is done to identify effective factors of relationship marketing customers’ loyalty in Kerman Balan agency. In this study, relationship marketing model is used to analyze effective factors on the customers’ loyalty in the agency. The study is done using a questionnaire and four factors including (trust, commitment, conflict handling, and communication). This questionnaire is distributed among 80 customers of Kerman Balan agency. This research is a descriptive survey in which the relationships among independent and dependent variables have been examined considering the data collected through questionnaires. By doing chi-square test, normality of the frequency of the provided answers is used. Using Pearson coefficient correlation, a significant relationship was found among 4 factors. The research hypotheses were approved by t- test. Using Friedman test, the factors were ranked based on their importance as follow: 1. Trust, 2. communication, 3. Commitment, 4. Conflict handling. Manuscript profile

Open Access Article

1109 - The Impact of Short-term Sales Restrictions on Conservative Financial Reports of Firms Listed in Tehran Stock Exchange
elahe mirzaei Zahra Amirhosseini

In recent years, the issue of reported profit quality has attracted the attention of many researchers. One of the aspects of quality is conservative profit. This means that the more profit conservative, the higher quality (of it). In this paper, the impact of short-term More

In recent years, the issue of reported profit quality has attracted the attention of many researchers. One of the aspects of quality is conservative profit. This means that the more profit conservative, the higher quality (of it). In this paper, the impact of short-term sales restrictions on conservative financial reports has been examined. According to the literature of the present study, a Regression Model has been used to investigate this relationship. Based on the financial information of 510 companies listed in Tehran Stock Exchange during 2011-2015, we conclude that the short term sales restrictions do not have effect on conservative financial reports. Manuscript profile

Open Access Article

1110 - Effects of Intellectual Capital and Tangible Assets to create Value Added and Performance of Companies listed in Tehran Stock Exchange
Farzaneh Eftekharnejad yadollah Nourifard Hossein Karbasi yazdi

  According to the role of operating performance in economical entities and importance of intellectual capital and capital employed effects on value creation, the purpose of this paper is to analyze the role of intellectual capital and tangible assets on firm`s fi More

  According to the role of operating performance in economical entities and importance of intellectual capital and capital employed effects on value creation, the purpose of this paper is to analyze the role of intellectual capital and tangible assets on firm`s financial, operating and stock market performance. To conduct the relevant analysis in the present study, three dependent variables of operating income/sales (OI/S), return on assets(ROA) and MB were used as proxy measures for economic, financial and stock market performance, respectively. The sample consists of 80 firms from Tehran stock exchange for the period 2006-2010 by applying VAIC pulic`s model.The results show that companies’ IC has a positive impact on operating, financial and stock market performance. This result supports the importance role of intellectual capital in value creation. The results also indicate that capital employed remains a major determinant of operating, financial and stock market performance although intellectual capital has more effects on stock market performance than capital employed Manuscript profile

Open Access Article

1111 - Personal Motivations to pass along Electronic Messages for Others (Viral Marketing)
Mohsen Moradi Zahra Alipour Darvish

Despite the increasing popularity of viral marketing, the key factors influencing the new marketing strategy remains unknown. This paper examines one of the critical factors, Companies contacts motivations to pass along electronic message. The study of the theoretical b More

Despite the increasing popularity of viral marketing, the key factors influencing the new marketing strategy remains unknown. This paper examines one of the critical factors, Companies contacts motivations to pass along electronic message. The study of the theoretical background and field marketing, Research on the potential factors: 1.need to be part of a group. 2. need to be different. 3. altruism. 4. the need for personal growth on a number of electronic messages for others to investigate. We also investigate if high trait curiosity can indirectly lead to more forwarding by increasing the amount of electronic message consumed. Results of the study on a sample of over 300 Islamic Azad University students was conducted, show that Companies contacts, who are more individualistic and/or more altruistic, tend to forward electronic message than others Manuscript profile

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1112 - Evaluation Affected intellectual capital on market value added(Economic &Market)
فرزین Rezaei حسن Hemati رامین Zamani

In accounting researches,serious effort is focused on improving decision-making process.In knowledge-based economy,intellectual capital is the essential issue in order to achieve competitiveness since the competitive advantage is considered as an important issue in deci More

In accounting researches,serious effort is focused on improving decision-making process.In knowledge-based economy,intellectual capital is the essential issue in order to achieve competitiveness since the competitive advantage is considered as an important issue in decision-making.Meanwhile,intellectual capitals and used to create and increase the firm value.The success of enterprise managers depends on deploying scarce resources effectively.Economic value added and market value added are two determinant factors for firm valua and performance.this research investigates the effect of intellectual capital on some companies key performance measures in Tehran stock Exchange market within 2003-2007.To test the hypotheses,after processing data by Excel amd SPSS software;pearson correlation coefficient and regression analysis were run.some companies were omitted systematically and finally 166 companies were considered,then by Cochran sampling,63 companies were selected as the final sample.the results indicate significant relationships between intellectual capital and economic,market value added.On the other hand,the increasing firm intellectual capital increases economic (market)value added.the effect of intellectual capital in firm market value added is more than their economic value added.   Manuscript profile

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1113 - Impact of Financing Constraints on Market Response after an Increase in Company Dividends
hasan vahedi narges hosainian

The constraints of financial resources lead to the loss of investment opportunities for companies operating in competitive industries. The level of this financial constraint affects dividend policies. If the company faces a financial constraint, the decision to increase More

The constraints of financial resources lead to the loss of investment opportunities for companies operating in competitive industries. The level of this financial constraint affects dividend policies. If the company faces a financial constraint, the decision to increase dividends will exacerbate financial constraints. The purpose of this study is to investigate the effect of financing limitation on the market response following an increase in company dividend. The research carried out in terms of target type is a part of applied research and the research method is correlated in terms of nature and content. The research has been done within the framework of deductive-inductive reasoning and a panel analysis has been used to analyze the hypotheses. Research data was collected from 180 companies between the years 2007- 2015. The results showed that firms with limited funding involve in a weaker market reaction to a profit increase of dividends than unconstrained companies. Additionally, for larger firms and higher book value, market response was greater. The existence of a limitation in financing when dividing dividends into shareholders would weaken the firm's operating status. And ultimately leads to a reduction in stock returns, losing the attractiveness of its stock to shareholders.   Manuscript profile

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1114 - The Effect of Total Quality Management(TQM)on performance:the Mediation of Market Orientation
آذر Kafashpur Ahmad Zendehdel رزیتا KHajei

Regarding the growing attention to the role of quality in organizations different approaches have been presented.Total quality management (TQM)is a management system that the organizations may apply to control their goods and services as well as the sale process to pres More

Regarding the growing attention to the role of quality in organizations different approaches have been presented.Total quality management (TQM)is a management system that the organizations may apply to control their goods and services as well as the sale process to present them.the effects of this system on performance have been examined several times and led to valid results.Hence,to improve the organizational performance that can be the result of TQM.just imagine an inefficient but complicated orhanization.this research intends to add a systematic view to quality control by examining the intermediating role of market orientation (MO)and recognize the joint effects of this two managerial approaches on organizations,performance.In other words,the current research seeks to examine the effects of TQM on performance(service quality) through the intermediation of MO.To do so,the data were collected using a self-administered questionnaire that included 37 questions.The reliability of the questionnaire for pre-type was 0.83% and in general estimated as 0.91%.The final results revealed that MO cannot play the intermediating role in TQM affecting on performance. Manuscript profile

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1115 - Study of Relationship between Environment, Marketing Strategy and Performance in Food Industries
Seyaed HamidrezaRezaei Nikoo Nader Gharibnavaz

This study aimed to assess relationship between environment, marketing strategy andperformance at business level in food industries. Thus, the method of this survey is a descriptiveone that follows a practical objective. This research contains 2 main assumptions and 9su More

This study aimed to assess relationship between environment, marketing strategy andperformance at business level in food industries. Thus, the method of this survey is a descriptiveone that follows a practical objective. This research contains 2 main assumptions and 9subsidiary assumptions. The target subjects of this research are managers, sales supervisors andsales professionals in the food industry. According to Cochran formula the sample size is 384.Questionnaire was used to collect data. Kolmogorov-Smirnov test was used as normality testand Cronbach’s alpha was used to assess the reliability of the questionnaire. Data analysis wasdone by LISREL software. After analyzing the data, all hypotheses were accepted. According tothe result, attractiveness of the market, competitive position and aggressiveness, defensivenessand differentiation strategies had the most impact on performance Manuscript profile

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1116 - The Role of Corporate Governance and Market Discipline on Firms Productivity
Farzin Rezaei Minoo Mohammadizadeh

Thisstudyexamines therole ofcorporate governanceandmarket disciplineon firm,s productivityinTehran Stock Exchange.Corporate governance has a significant effect on the firms total productivity and also a strong substitution between corporate governance and the market com More

Thisstudyexamines therole ofcorporate governanceandmarket disciplineon firm,s productivityinTehran Stock Exchange.Corporate governance has a significant effect on the firms total productivity and also a strong substitution between corporate governance and the market competition exists, this means that competition reduces agency problems, so when companies are facing extremely competitive manufacturing market, the corporate governance less effect on the firm,s total productivity is involved. We thus analyzed the financial information of 92 companies listed in the Tehran Security Bourse within the period 2004-2009. Required datausing library studies andsoftwareRahavardnovincollected.To test the hypothesis of correlation analysis and panel data and applying multivariate regression model with fixed effects with variable delay auto regression method in Eviews and SPSS statistical software was used. The research findings show that the positive and significant relationship between ownership concentration and total productivity has, also the relation between non-executive directors and total productivity is positive and significant and the relationship between board size and total productivity although is positive, but is not significant. Between corporate governance and total productivity characteristics, concentrator marketdiscipline, onlyrelationship between board size and total productivity debilitated andthe adjustment on other relationships did not exist. Manuscript profile

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1117 - Impact of Load Shifting on the Profit of Electricity Retailer based on Demand Response and Risk Management
Kourosh Apornak Soodabeh Soleymani Faramarz Faghihi Babak Mozafari

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1118 - Optimal Switching of Micro-grid Distributed Management based on Equilibrium Models
Ebadollah Amouzad Mahdiraji

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1119 - Improvement of Regional-Market Management Considering Reserve and Emergency Demand Response Program
Seyyed Ebrahim Hosseini Mojtaba Najafi Ali Akhavein

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1120 - Robust Participation of Energy Production Companies in the Coupled Gas and Electricity Market Based on Energy Management Strategy
Ali Asghar Baziar Taher Niknam Mohsen Simab

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1121 - Examining the role and position of corporate green innovation culture on market performance with emphasis on green marketing and product innovations. (Study case: Tehran Stock Exchange)
Sara Memari Marzieh Ebrahimi Shaghaghi Hossein Eslami Mofid Abadi

Green innovation can have a positive effect on the company's operations, making the company perform better than its competitors. This, in turn, can lead to an increase in sales volume and improve the company's financial position. Since aligning with the environment and More

Green innovation can have a positive effect on the company's operations, making the company perform better than its competitors. This, in turn, can lead to an increase in sales volume and improve the company's financial position. Since aligning with the environment and preventing its destruction by companies, as well as how they operate and maintain the company's competitive advantages and create innovation to progress and keep pace with the growing markets are the most important concerns of organizations today, so creating a culture of green innovation and It seems necessary to use different dimensions of green innovation in the organization. Considering the importance of green innovation and the culture of green innovation and the effects it can have on market performance, especially considering the role of environmental performance. The statistical population of the current research includes 470 companies (companies admitted to the Tehran Stock Exchange in the years 1391 to 1401), and based on Cochran's formula, the statistical sample of this research was determined to be 211 companies. In this research, structural equation modeling is used to investigate the relationships between the components of the model. To test the hypotheses, the structural equation method with Lisrel software was used. T-statistics for the structural model and measurement were proposed to check the significance of the relationship between the variables. The research results showed that the green innovation culture of a company with the green innovation of marketing has an effect. and the green innovation culture of the company has had an effect on product green innovation. Also, the results showed that marketing green innovation had an impact with market performance, and on the other hand, product green innovation had an impact with market performance. Manuscript profile

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1122 - Fundamentals of Commitment to Disclosure of Exchange Company Information in Iranian and Common Law
bahram taqipoor alireza salehifar Rauf sayyari

10.30495/alr.2022.1960054.2380

Field and Aims: Most of the stock offering by publishers and their purchase by shareholders are in accordance with the principle of free will of the parties, but this freedom will affect the efficiency of this market due to the superiority of the publisher over other ca More

Field and Aims: Most of the stock offering by publishers and their purchase by shareholders are in accordance with the principle of free will of the parties, but this freedom will affect the efficiency of this market due to the superiority of the publisher over other capital market participants. Sharing this procedure of information transparency means obtaining information related to the performance of the rounds, the financial status and the financial situation, the financial situation and the financial situation, etc.Method: In terms of gathering information, the current research is descriptive, analytical and comparative. In this research, it is tried to report what is without any interference or subjective inference and obtain objective results from the situation.Finding and Conclusion: The findings of this research, based on the comparative study of the legal systems of three countries, indicate that, unlike the legal system of Iran, where the principles of the obligation to disclose information due to the lack of specific laws and judicial procedures are subject to the general rules contained in the Securities Market Law and other laws, in American and English laws have dealt with this issue hundreds of years ago in different laws; Therefore, preserving the rights of shareholders, public order, good faith, fairness and avoiding financial abuse are known as the most important principles of the obligation to disclose information about companies admitted to the stock market. Manuscript profile

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1123 - Deal agreement on Iranian law and Imami jurisprudence
mostafa yosefzadeh gandvani javad niknehad behnam ghanbarpor

10.30495/alr.2022.1900104.1847

Bargaining agreements play an important role in reducing transaction risk and increasing the efficiency of financial markets and attract cash capital to production units and factories. On the other hand, the lack of accurate knowledge of the nature of this efficient fin More

Bargaining agreements play an important role in reducing transaction risk and increasing the efficiency of financial markets and attract cash capital to production units and factories. On the other hand, the lack of accurate knowledge of the nature of this efficient financial instrument has caused doubts in the use and development through this financial instrument and these contracts should not be common in the financial markets as it should be. The nature of the option contract in the primary markets is determined by the seller's commitment to perform a certain legal action in the future in return for the exchange, and in the secondary markets the transfer of a certain right in return. In this study, we intend to study and analyze the nature, characteristics, effects and provisions of option contracts from the perspective of traditional Iranian law and the teachings of Imami jurisprudence by looking at the economic needs and interests of the country. Regarding the various aspects of the case, Imami jurists will finally conclude that the use of optional contracts is generally legal and sharia, and objections such as arrogance and gambling are not relevant in the said contract and Article 10 of the Civil Code can be the best format. To justify the contract is considered a transaction option and the use of this financial instrument can play a worthy role in the realization of a resistance economy. Manuscript profile

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1124 - ارزیابی شکست بازار در انعکاس ناکارایی زیست‌محیطی (مطالعه موردی: بازار خودروهای متداول در ایران
مجید احمدیان زهرا عابدی حمیدرضا غفارزاده الهه کاشف

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1125 - A Survey of Fractal Market Hypothesis with the Markov Regime change model in the Tehran Stock Exchange
یعقوب محمودی فریدون رهنمای رودپشتی شادی شاهوردیانی حمیدرضا کردلویی مهدی معدنچی زاج

The aim of this study is to test the Fractal Market Hypothesis with the Markov regime change model in the Tehran Stock Exchange.One of the concepts in the efficient market is whether the financial time series has long-term memory and fractal properties or not. Given the More

The aim of this study is to test the Fractal Market Hypothesis with the Markov regime change model in the Tehran Stock Exchange.One of the concepts in the efficient market is whether the financial time series has long-term memory and fractal properties or not. Given the characteristics of the capital market, which is always faced with random shocks and leads to fluctuations in this market, it is necessary to examine the fractal characteristics of the market.In this paper, the amount of long-term memory and stability of financial time series resulting from the total stock market index for the period 2009-2019 were examined. For this purpose, first, the existence of long-term memory was examined, and then the fractal nature of the market was examined using the Harst view index. The results indicate the existence of long-term memory in this variable. In this case, with one differentiation, it becomes more differentiated, so the stock price index series in Iran has long-term memory and the effects of each shock on this variable due to its long-term memory remain for long periods. The results also showed that the overall stock market index is fractal. Manuscript profile

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1126 - مدلسازی ارتباط شاخص قیمت در بازارهای مالی و رابطه مبادله در اقتصاد ایران (الگوی پرش قیمتی مرتون و رویکرد توابع کاپیولای شرطی)
سیدعبدالمجید جلایی اسفندآبادی نوراله صالحی آسفیجی الهام شیوایی

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1127 - تحلیل اثرات سرریز بین بازارهای نفت و بورس اوراق بهادار تهران در طول مقیاس‌های چندگانه زمانی؛ (با استفاده از مدل VAR-GARCH-BEKK بر پایه موجک )
محمد شریف کریمی مریم حیدریان شهرام دهقان جبار آبادی

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1128 - Price Transmission Mechanism and its Impact on Marketing Margins of south Fish of Iran
مهدی سراوانی نظر دهمرده قلعه نو

Abstract Volatility and instability of fisheries product price is one of the characters of inefficient marketing of these products. Therefore, in this study we will consider the effect of Prices Transmission on Marketing Margins of South water products during 2004 to 20 More

Abstract Volatility and instability of fisheries product price is one of the characters of inefficient marketing of these products. Therefore, in this study we will consider the effect of Prices Transmission on Marketing Margins of South water products during 2004 to 2014 with combining the Houck Methodology and marketing Cost model which is presented by Frigon et al (1999). The results show that perfect increase price transmission for ghobad, White halva, hamur, hoor, rashku, sangsar, shir, sorkhu and Black halva rejected. In addition, results show for white halva, hoor, sangsar and sorkhu short term and long term of symmetry price transmission rejected and intermediary earn profit with increasing marketing margins through asymmetry price transmission. The result of price transmission elasticity show that for hoor, white halva, sangsar and sorkhu Wholesale prices rise more strongly transmitted to the retail level while the decline in prices slow transferred to the higher levels of the market.   Manuscript profile

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1129 - Financial implications of marketing model on sales improvement (Case study: herbal pharmaceutical companies)
Zakiyeh Ashouri S. Mahmood Shabgoo Monsef Kambiz Shahroodi Ali Gholipour Soleimani

10.30495/fed.2023.700117

AbstractThe purpose of this study was to investigate the constructive role of herbal medicines in the resistance economy of our country through acquiring domestic markets and maintaining foreign exchange capital, as well as the currency earning potential of these medici More

AbstractThe purpose of this study was to investigate the constructive role of herbal medicines in the resistance economy of our country through acquiring domestic markets and maintaining foreign exchange capital, as well as the currency earning potential of these medicines. The approach of this research was a combination, in the first stage, the data were collected using the foundational data theory method and the interview tool. The researchers interviewed 12 doctors, pharmacists, and herbal medicine sales managers in a targeted manner. The extracted financial consequences included: improving the sale of herbal medicines, increasing the export capacity, commercializing herbal medicines and attracting capital for the production and development of herbal medicines, which was used in the quantitative stage of the descriptive-survey method and using first-order factor analysis techniques. and the second were examined. 420 samples were collected using available random sampling and analyzed using AMOS software. Manuscript profile

Open Access Article

1130 - A comparative study of the effect of financial development on economic growth in developed and developing countries using panel data(8002-5791)
Ghodratolah Emamverdi5 Mehdi Farahani Fateme Shaghaghi

In this study, The effect of financial development on economic growth in both developed and developing countries will And will be discussed Whether the financial development indicators have a positive effect on economic growth And it works in both developed and developi More

In this study, The effect of financial development on economic growth in both developed and developing countries will And will be discussed Whether the financial development indicators have a positive effect on economic growth And it works in both developed and developing countries are different or not? Statistical studies have been conducted on three groups in 120 countries Statistical studies have been conducted on three groups in 120 countries. Calculations for total has offered initially and then 120 countries have been divided into two categories. 53 high-income countries (including America, Germany, France, etc.) and the average high and average low of 67 low-income countries (including Pakistan, India, Iran, etc) for the years 2008-1975 as is taken. Indicators of stock market development as well as indicators of financial development, we took advantage. Contracts to Panel and GMM techniques are used. Model results suggest that Positive relationship between financial sector development and economic growth Two groups of high-income countries and low-income and low-middle and middle to high, there is And the effect of high and middle-income countries is stronger. Manuscript profile

Open Access Article

1131 - Designing a Model for Explaining Competitive Tejarat Bank
سیامک جعفری نرگس دل افروز کامبیز شاهرودی yalda rahmati

10.30495/fed.2022.691500

AbstractThe purpose of writing the current research is to represent a model to measure competitive strength in Tejarat bank. Data gathering &lrm;tools are interview and questionnaire. Statistical society includes two different parts of Tejarat Bank experts (10 ones) and More

AbstractThe purpose of writing the current research is to represent a model to measure competitive strength in Tejarat bank. Data gathering &lrm;tools are interview and questionnaire. Statistical society includes two different parts of Tejarat Bank experts (10 ones) and experts &lrm;along with 1750 managers in different levels of the bank from which 316 ones were selected by Cochran sampling formula. First of &lrm;all, preliminary mdel was extracted interviewing experts. Continuously applying structural equation model in LISREL software &lrm;environment the extracted model was tested and finally final definitive model of sompetitive strength in includes internal resource &lrm;&lrm;(contains financial. Technological, managerial and marketing), market intelligence (contains intelligence making and responsibility) &lrm;and onlie relationship marketing (online exchange quality, online content quality and e-service quality) was gained. &lrm; Manuscript profile

Open Access Article

1132 - Systemic Risk Contagion Mechanism in Iran Financial System: Money and Capital Markets
Vahid Mirzaei Badizi Ali Souri Mehdi Naji Nafisa Baharadmehr

10.30495/fed.2023.700118

Abstract In this paper, using an agent-based model, the behavior of commercial banks and investment funds is simulated. We have tried to show systemic risk transmission mechanism from the money market to the capital market through balance sheet changes. In this model, More

Abstract In this paper, using an agent-based model, the behavior of commercial banks and investment funds is simulated. We have tried to show systemic risk transmission mechanism from the money market to the capital market through balance sheet changes. In this model, the money and capital markets are endogenously modeled and the price is determined by interest rate and stock market index in these markets respectively. 81 percent of Iranian commercial banks have a mixed portfolio of interbank loans and securities and can spread the crisis throughout the financial system in case of a shock. This process happens through the fire sale mechanism and investment fund unit redemption and can make stocks undervalued in the capital market. Although higher imposed capital adequacy and liquid assets rate can reduce the shock effect on price in the capital market, these high rates make banks portfolios mixed and increases systemic risk. Optimal capital adequacy rate is estimated 19 percent. Manuscript profile

Open Access Article

1133 - Predictability Test of Stock Market Price Index in Iran Investment Market and comparing Linear and Nonlinear models predictability potentials
Karim Emami Ghodratollah Emamverdi

Since the highly complicated Time Series such as Stock Market Prices are usually stochastic, their changes are assumed to be unpredictable. Some tests which have been used to study the statistical observations related to the economical variables e.g. Stock Market Price, More

Since the highly complicated Time Series such as Stock Market Prices are usually stochastic, their changes are assumed to be unpredictable. Some tests which have been used to study the statistical observations related to the economical variables e.g. Stock Market Price, are often go wrong while encountering the chaotic data and recognize them as stochastic ones, though these data are actually generated from the deterministic systems which bear few tribulations. For this reason the predictable and non-linear tests such as HURST, BDS, Runs Test, and Correlation Dimension have been used to study the existence of deterministic chaotic trend and non-linear process in Time Series of Daily Stock Market Price Index of TEHRAN STOCK EXCHANGE from 23 rd October, 2000 to 24 th September, 2002. The result of the above mentioned tests shows the predictability and the existence of a non-linear process in the sample data. After the illustration of predictability and the non-linear process in daily stock index data, then the linear time series models (AR), non-linear (GARCH) and Artificial Neural Network (ANN) have been estimated to present a suitable model for predicting the Stock Price Index. Comparing the potential of predictability of these models by such criteria as: CDC, RMSE, MAE, MAPE and U-THEIL inequality coefficient, it has been revealed that there is the highest potential of predictability in Artificial Neural Network models than the other ones Manuscript profile

Open Access Article

1134 - Design a Model to Predict the Financial Crisis of the Iranian Capital market Using Smart Web Models
Maryam Roohisara masoud taherinia Hassan Zalaqi Ahmed Sarlak

10.30495/fed.2024.709339

Abstract As the managers due to decision-making and stakeholders, namely investors, tend to predict the occurrence or non-occurrence of financial crisis in the organization under their management, so the present study is aimed to provide a model for predicting this cri More

Abstract As the managers due to decision-making and stakeholders, namely investors, tend to predict the occurrence or non-occurrence of financial crisis in the organization under their management, so the present study is aimed to provide a model for predicting this crisis. To achieve the research purpose, smart web models including grey wolf, ant colony optimization, particle swarm optimization and genetics algorithms were used. For this purpose, the data obtained from the questionnaire completed by 20 experts in the quality section and the data obtained from 173 companies from 2009 to 2019 listed in the Tehran Stock Exchange (TSE) were used. 38 indices from the categories of macroeconomic indicators, industry factors, corporate characteristics, political, cultural and behavioral events were identified using the review of the theoretical basics. Then, 25 indicators with high impact on the financial crisis were selected using expert opinion and MICMAC analysis. Then, by reviewing the financial statements of 173 companies listed on the Tehran Stock Exchange (TSE) and using Rahavard Novin software, the data were collected from 25 selected indicators and their impact on the financial crisis was examined using gray wolf, ant colony, particle swarm and genetics algorithm to determine the final model of the research. It was found that in terms of efficiency, the ant colony optimization method is the most efficient and the gray wolf method is the least efficient in predicting the financial crisis. Manuscript profile

Open Access Article

1135 - Providing marketing model in recession conditions
فرزانه فراهانی آزاد منصوره علیقلی سینا نعمتی زاده

10.30495/fed.2022.691501

Abstract The purpose of this research is to provide a marketing model in recession conditions. The results of this study indicate the extraction of 6 main dimensions and 21 pivotal components which are in the form of a paradigm model including marketing proportional to More

Abstract The purpose of this research is to provide a marketing model in recession conditions. The results of this study indicate the extraction of 6 main dimensions and 21 pivotal components which are in the form of a paradigm model including marketing proportional to recession conditions as a pivotal category and causal conditions (payments and bonuses during recession, economic and competitive situation during recession, rapid environmental changes during recession period and internal and external environmental conditions), underlying factors (the company's position in the market during recession, customer recognition and needs). They were in recession, creativity in marketing during the recession and marketing mix during the recession), interventionist conditions (increasing market share during the recession period, financial and human factors during the recession period, distribution channels and marketing network during the recession), strategies (differentiation strategy, cost strategy, contraction strategy and development strategy) and outcomes (continuation of customer relationship during recession, development of skills and creativity of enterprises and proper use of resources in the period stagnation) has been achieved Manuscript profile

Open Access Article

1136 - The Study of Market's Role in water Resource Optimal Allocation
M. Jofreh S. Alizadeh

The base article show the market in allocating resources is water. Studies on the functions of the water market in the world and Iran is said to be: Water markets where excess demand for water there is, generally, are formed. Water resources of the national markets h More

The base article show the market in allocating resources is water. Studies on the functions of the water market in the world and Iran is said to be: Water markets where excess demand for water there is, generally, are formed. Water resources of the national markets have water. Separation of water from land ownership is a requirement of water markets. The third law of economic development - the social state (rule 106) and rule 17 of the Fourth Development and implementation documentation And rule 142 of the fifth development plan emphasizes the need to strengthen local markets and facilitate transactions by. Moreover, according to encourage investment in water projects in the license agreement to sell water to the price the investor is given. n order to increase water use efficiency, increase farmers income, reduce risk, income farmers, Increased private investment in the water industry, increase public participation in water resource management and reduce costs in administration and management of water resources Deserves the attention of policy makers and industry to promote water markets, water and agriculture Manuscript profile

Open Access Article

1137 - بررسی همگرایی بلند مدت قیمت مسکن در مناطق شهر تهران
فرهاد دژپسند لادن محتوی

Manuscript profile

Open Access Article

1138 - Investigating Impact of Market Structure and Asymmetric Information on Performance of Active Firms on the Tehran Stock Exchange in a Dynamic Model
Monir Sadat MirjamaliMehrabadi Abbas Najafizadeh Majid Zanjirdar Peyman GhafariAshtiani

10.30495/fed.2022.697606

AbstractIn the stock market, information plays an important role, if there is information asymmetry in market, maybe over time, the market moves toward incomplete competition models. The Tehran Stock Exchange, as the largest and most integrated part of the Iran capital More

AbstractIn the stock market, information plays an important role, if there is information asymmetry in market, maybe over time, the market moves toward incomplete competition models. The Tehran Stock Exchange, as the largest and most integrated part of the Iran capital market, does not have much history and as a result, several factors affect the activities of this market. Therefore, in this study, we investigate the factors affecting the performance of these firms. For this purpose, the 40 active firms in the Tehran Stock Exchange whose data are available are considered. The required data of the study were collected from the Tehran Stock Exchange site, the Rahavard Novin software and balance sheets of these firms during the period of 2008-2018 and models are estimated using with STATA 14. The performance variable in this study has three proxies including ROA, ROE and EBT indexes. The data analysis was done with GMM Dynamic Panel. Two main variables of market structure and asymmetric information are examined. The results show that the former have a direct relationship and the later have an inverse relationship with firm performance. The results also indicate that the information asymmetry trend is increasing and monopolistic competition is the best description of the degree of competition among the active firms of the Tehran Stock Exchange.   Manuscript profile

Open Access Article

1139 - واژه‌های کلیدی: سرریز تلاطم ، معاملات اختلال زا ، بازارهای مالی ، مدل آرچ ، مدل گارچ . طبقه بندی JEL : C22.C32.G11,G4
Sharara Taheri Abdul Majid Abdul Baqi Attaabadi majid vaziri sarashk Mohammad Hossein Arman

10.30495/fed.2023.702186

Abstract Financial markets are currently experiencing sharp volatility. The turbulent environment of financial markets, the close relationship in these markets and the significant impact it has on the country's economy, as well as the urgent need to predict future fina More

Abstract Financial markets are currently experiencing sharp volatility. The turbulent environment of financial markets, the close relationship in these markets and the significant impact it has on the country's economy, as well as the urgent need to predict future financial and economic scenarios, have led researchers to explore and analyze these inter-market relationships. Studying how the returns and volatility in one market affect other markets has always been one issue that helps investors and policymakers to make optimal decisions. Given the importance of volatility spillovers in the Iranian financial market, this study aimed to investigate the effect of the volatility in the foreign exchange, gold markets to the capital market in Iran. In this regard, in this study, the effect of volatility spillover and noise trading of gold and foreign exchange markets on volatility in capital market returns has been investigated. This descriptive study was conducted using the daily and monthly data from the foreign exchange, gold, and capital markets from 2010 to 2019 and to analyze the data, ARCH and GARCH models have been used. The results of this study showed that the abnormal volatility of the capital market in the previous day positively affects the abnormal volatility of the capital market today, indicating that if money flows in the capital market, which indicates the flow of money in the capital market from yesterday, increasing the transfer of emotions to the current capital market. In addition, the abnormal volatility in the of gold and foreign exchange markets in the previous today has a positive effect on the abnormal volatility in the capital market today. The positive effect of this effect indicates the flow of money in the foreign exchange and gold markets and its volatility spillover into the capital market. Overall, the findings of this study confirmed the positive impact of the foreign exchange and gold markets on the abnormal volatility in the capital market in the short term (daily) and long term (monthly). Manuscript profile

Open Access Article

1140 - An Investigation of the effects of transportation infrastructure on foreign direct investment in Iran (5874-2117)
Armin Rajabzadeh Mina Mahjoub laleh Mohammad Reza Abbasi Astamal

Strong infrastructure cause reduction in transportation costs that this reduction is a motivation for entering regional and multinational firms and attraction of foreign investment. The aim of this research is to study the effect of transportation infrastructure on fore More

Strong infrastructure cause reduction in transportation costs that this reduction is a motivation for entering regional and multinational firms and attraction of foreign investment. The aim of this research is to study the effect of transportation infrastructure on foreign direct investment in Iran during 5874-2117. By using time series econometric measuring; Johansen Co integration method the long-run relationship has been investigated and according to Error Correction method the short-run relations have been studied. The results show that transportation infrastructure has significantly and positive effect on foreign direct investment by coefficient of 2ه22. But in short-run there is no causative relationship between capital stock of transportation on foreign direct investment Manuscript profile

Open Access Article

1141 - Investigating the impact of inflation and stock market index on bank profitability (Case study of Karafin, Eghtesad-e Novin and Saman Banks)
Reza Rahimi Ali Akbar Baghestany

10.30495/fed.2023.707987

AbstractBanks are economic units that affected by shocks. Because their sources and expenses are affected by the impact of unexpected economic shocks. This study investigates and analyzes the effects of inflation and changes in the stock exchange index on the profitabil More

AbstractBanks are economic units that affected by shocks. Because their sources and expenses are affected by the impact of unexpected economic shocks. This study investigates and analyzes the effects of inflation and changes in the stock exchange index on the profitability of three selected banks, Karafin, Eghtesad-e Novin and Saman Banks during the period of 2014-2015 using panel data. The results of the F-Limer indicated that the possibility of estimating the model using the Panel data method is confirmed with 95% confidence. In order to detect the presence of fixed effects or the random effects, Hausman's test was used. The results of the Hausman test showed that the research model is panel data with fixed effects. The results of the model estimation indicate that the economic growth and the growth of the stock exchange index have a positive and significant effect on the profitability of the selected banks. On the other hand, the increase in the general level of prices (inflation) has reduced the profitability of banks. Therefore, it is suggested that the production sectors such as agriculture and industry should be prioritized for financing by banks. So that the economic growth is realized by increasing the supply side of the economy and the profitability of the banks is strengthened by both the economic growth and the reduction of inflation. Manuscript profile

Open Access Article

1142 - An Investigation of Risk Structure on the Agriculture Sector using the Optimizing of Combination paid loans to different economic Sectors in Iran’s Bank
اسعد اله رضایی نادر حکیمی پور احمد نریمانی منصوره یزدان خواه

Abstract Like other financial institutions, banks optimize their resource allocation according to two main criteria risk and return. For this purpose paid loans to different economic activities and sectors can be considered as their portfolio and we can optimize them&n More

Abstract Like other financial institutions, banks optimize their resource allocation according to two main criteria risk and return. For this purpose paid loans to different economic activities and sectors can be considered as their portfolio and we can optimize them  according to each sectors risk. These sections include 8 general sections: industry and mining, commercial, services, housing, leasing, agriculture, currency and others.  For  this purpose, we will use the Markowitz model one of the most widely applied tools in stocks market. So In this study, in the theoretical framework of Markowitz model, the expected revenue – variance model was used to determine the optimal portfolio of the bank and its investigation of its function to clearly determine the optimum combination of banks investment in various sectors of economic. Finally, after comparing the actual weights of paid loans at each sections in 1392 and optimal weights in this year, a significant difference between them is evident. Accordingly the maximum gap and difference between the actual weights and optimal values among economic sectors related to agriculture sector with 134 percent difference. This number represents a this sector weakness in refunding the received loans from banks, so that more attention of the government and the central bank is needed. Manuscript profile

Open Access Article

1143 - The News Impact of Petrochemical Feedstock Prices Increase on Tehran Stock Market
سعید نایب منیژه هادی نژاد فرشته شمس صفا

Abstract Capital market as a bridge between "individual and institutional savers" and "investors need funds" by doing the two important duty: "to finance long-term" and " risk management" play an important role in increasing the reliability and volume investment, espec More

Abstract Capital market as a bridge between "individual and institutional savers" and "investors need funds" by doing the two important duty: "to finance long-term" and " risk management" play an important role in increasing the reliability and volume investment, especially in long-term economic activities. Petrochemical companies known as chemical industry; which is the largest market participants on the Tehran Stock Exchange; As the daily average trading value has been allocated 21% of the total value of daily trading in stock market at August 92. The petrochemical industry has created the added value with the sale of crude oil and gas; in addition to has created huge resources, by collecting small savings society have been a considerable share of the stock market trading. Petrochemical gas feed price increase is the subjects that experts and economic decision-making will be discussed along time ago in the media, that in the 93 budget approved by the Assembly were approved in 1392. The present study aimed to investigate the impact of feedstock price increases on Tehran stock market indices. In this study, time series data on a daily basis from the date of 01/07/91 to 30/07/93 have been analyzed the ARCH family models and Virtual variables. The results suggest that increasing the price of feedstock's approval before Tehran had a significant effect on stock market indices and the yield is influenced by a positive trend. Manuscript profile

Open Access Article

1144 - Developing a conceptual framework for the use of digital marketing in the capital market based on theories of planned behavior and technology acceptance Case study: stock brokerage companies in Tehran
Mostafa Hosseinzadeh Shadan Vahabzadeh Munshi Hamed Abbasi Nami Hormoz Mehrani Abolfazl Shahrabadi

10.30495/fed.2023.698846

AbstractThis research aims to provide a conceptual framework to explain the implementation of digital marketing in the capital market for stock brokerage companies in Tehran and the factors affecting its formation. In this regard, a survey field study was conducted by d More

AbstractThis research aims to provide a conceptual framework to explain the implementation of digital marketing in the capital market for stock brokerage companies in Tehran and the factors affecting its formation. In this regard, a survey field study was conducted by distributing questionnaires to a sample of 369 CEOs and vice presidents of brokerage companies. The questionnaire used included 9 dimensions and 38 items, which were distributed among the members of the statistical sample after ensuring reliability and validity.Partial least squares technique and SmartPLS software were used for data analysis. Based on the obtained results, perceived usefulness and perceived ease have a significant effect on the attitude towards digital marketing; Also, attitude, perceived risk, predictable regret, mental norms and behavioral control have a significant effect on the behavioral inclination towards digital marketing, and the latter has a positive and significant effect on the acceptance of digital marketing in the capital market   The results of fitting showed that the model proposed in this research has good validity and fit. Manuscript profile

Open Access Article

1145 - The Analyse of The Relationship Between Insurance Industry Development & Economic Growth in Developing Countries(Algeria, Indonesia, Malaysia, Pakistan, Turkey, Philipines, Egypt, India) & Comparson
Sakineh Safari Hamed soltani Ghadir Mahdavi

insurance institutions, including financial institutions that are providing security near the economic capital in creating the financial resources at time intervals to receive insurance premium and pay damages, especially in long-term insurance can lead to mobility and More

insurance institutions, including financial institutions that are providing security near the economic capital in creating the financial resources at time intervals to receive insurance premium and pay damages, especially in long-term insurance can lead to mobility and dynamicaly and development financial markets and with accumulation of capital necessary can provide fields of economic growth. In this study with using a CROOSS – COUNTRY PANEL DATA technique to examine the relationship between insurance sector expantion and economic growth in Iran and the selection countries at during the period 1186-2991. The results were considered significant and positive relationship between study variables and economic growth and with increasing 1 percent in the insurance penetration coefficient (the ratio of premium to GDP), the economic growth will increase 90993 percent, then insurance is one of the factors affecting the country's economic growth during the period of review and, the Schumpeter’s opinion (1111) and supply leading theories will be approved. Manuscript profile

Open Access Article

1146 - Financial Deepening Influences on Misery Index (Panel Data Approach)
پروانه سلاطین کاملیا قلمزن نیکو نیلوفر غفاری صومعه

Abstract Inflation imposes welfare costs through reduction of value of financial assets and it damages production by creating uncertainty in institutions’ decision for investment and imposing other costs. Inflation, in fact, leads to non-optimal resource allocati More

Abstract Inflation imposes welfare costs through reduction of value of financial assets and it damages production by creating uncertainty in institutions’ decision for investment and imposing other costs. Inflation, in fact, leads to non-optimal resource allocation, economic inefficiency, and disarray in the social, cultural, and political condition of the society. Unemployment, like inflation, causes disarray in the society. Unemployed people appear as parasites in the society and play no part in production and social services. Moreover, unemployment causes people to be trapped in issues such as crime, addiction and moral corruption which leads to the disruption of the society’s cultural texture. Inflation and unemployment are two major social issues. The harmful effects of these two social issues are such that the “Misery Index” is often calculated as the sum of inflation and unemployment rates. In this regard, the main objective of this paper is to analyze the effect of financial markets on the misery index in a group of selected countries with average income in the 2003-2014 period. Results from model estimation by the method of Generalized Method of Moments (GMM) show that: The trade volume to transaction volume ratio in a stock market (as an indicator of the capital market) has no effect on the misery index in the group of selected countries. Domestic credit to private sector by banks (as an indicator of the money market) has a negative and meaningful effect on misery index in the group of selected countries. Manuscript profile

Open Access Article

1147 - The role of stock market shocks on macroeconomic variables in the form of dynamic stochastic general equilibrium (DSGE) model
Yazdan Gudarzi Farahani Babak Esmaili Morvarid Khajeh Vahid Mahboubi Matin

10.30495/fed.2023.707989

Abstract The purpose of this paper was to investigate the impact of stock market shock on macroeconomic variables with the approach of Dynamic Stochastic General Equilibrium (DSGE) models. For this purpose, the data of the time period 1990-2021 with seasonal frequency More

Abstract The purpose of this paper was to investigate the impact of stock market shock on macroeconomic variables with the approach of Dynamic Stochastic General Equilibrium (DSGE) models. For this purpose, the data of the time period 1990-2021 with seasonal frequency has been used. Modern financial systems usually include financing from the financial assets market in addition to financing the banking sector. The interaction between the stock market and aggregate activity has received much attention in the past decade. In this regard, traditionally, the stock price usually affects the stock market as the discounted current value of the expected stock profits. In this framework, stock prices are influenced by both production (through profits and dividends) and interest rates (through the rate at which future dividends are discounted). In this study, the capital market shock has an effect on the economy through the channel of consumption expenditures of households and investment expenditures of companies. The direct effects of stock price fluctuations on total spending have made the stock capital market known as a leading indicator in the economy. The obtained results indicated that the reaction of macroeconomic variables to the demand shock was more intense than the shock from the supply side, and only the variables of tax revenues and bank facilities showed a negative reaction to the demand shock in the conditions of the supply shock. Also, the amount of employment has shown a positive reaction in response to the shock on the supply and demand side in the capital market Manuscript profile

Open Access Article

1148 - Asymmetric oil price shocks, tax revenues, resource curses, stock markets and trading cycles in oil-exporting economies
Hamidreza Modiri Marjan Damankeshide

10.30495/fed.2023.705597

Abstract The present study uses the PVAR model to investigate the impact of asymmetric oil price shock, tax revenues, resource curse, stock market and business cycles in oil exporting economies during the period 2000-2019. According to the estimation results; the respo More

Abstract The present study uses the PVAR model to investigate the impact of asymmetric oil price shock, tax revenues, resource curse, stock market and business cycles in oil exporting economies during the period 2000-2019. According to the estimation results; the response of the output gap to the shock of oil prices and exchange rates is a downward trend for up to 3 periods, after which it rises and in the long run this shock is gradually adjusted, but the problem that exists and the response of the output gap to liquidity also show this. is. Revenues from oil sales and foreign exchange earnings are not well managed in oil-rich countries, and the amount of liquidity injected into the market is spent on imports, which are generally done to combat inflation. In this case, many production sectors will be seriously damaged and will be taken out of the production cycle, and therefore part of the investments made in the economy will be unused and the amount of production will decrease, and on the other hand, when foreign exchange earnings decrease, the amount of imports. It has been reduced that part of the decrease in imports will be directed to capital goods and production machinery, leading to a decrease in investment and an increase in the production gap. Sectors that were taken out of production as a result of massive imports of consumer goods during the period of increasing oil revenues will not be revived in this period, which requires more attention of the country's officials to macroeconomic indicators. Manuscript profile

Open Access Article

1149 - Investigating the Causal Nexus Between Economic Growth, Banking Sector Development, Capital Markets Development and Macroeconomic Variables in Iran
Zarir Negintaji Hassan GolmoradiAdinevand MortezaAli Sadeghinejad

10.30495/fed.2022.697611

AbstractOne of the most important issues of economics is investigating the factors affecting economic growth and their impact. Some theorists believe that the development of the financial sector, including the development of the banking sector and the capital market, al More

AbstractOne of the most important issues of economics is investigating the factors affecting economic growth and their impact. Some theorists believe that the development of the financial sector, including the development of the banking sector and the capital market, along with macroeconomic factors can provide the necessary basis for increasing economic growth. Indeed, there is a serious argument that a weakened ﬁnancial system are trapped in a vicious circle where low levels of financial development will lead to poor economic performance and poor economic performance will lead to lower financial development.This study examines the relationship between economic growth, banking sector development, capital market development and some important macroeconomic variables. For this purpose, first the combined indicators of banking sector development and capital market development based on the principal component analysis (PCA) method are applied and then using vector autoregressive model and the Granger causalities test, Causal nexus between variables for time series data of Iranin economic between 1363-1397 Is examined.The results of this study show that there is a mutual Causal nexus between economic growth and financial development both in terms of banking sector development and capital market development, so financial development in terms of both banking sector development and market development Capital have reciprocal relation with economic growth. The causality between the development of the banking sector and the capital market is also two-sided and this suggests the importance of integrated financial sector development. Manuscript profile

Open Access Article

1150 - Designing and Testing the City Branding Model (Case Study: Guilan Province)
shahram shahabi Narges Delafrooz Ali Gholipour Soleymani Mohammad Taleghani

10.30495/fed.2023.698850

AbstractUrban branding is a strategy that gives the city an unforgettable identity and is a tool that can deliver the city's core value quickly. The present study designs and tests the urban brand creation model (Case study: Preser and Bandar Anzali cities of Guilan pro More

AbstractUrban branding is a strategy that gives the city an unforgettable identity and is a tool that can deliver the city's core value quickly. The present study designs and tests the urban brand creation model (Case study: Preser and Bandar Anzali cities of Guilan province). The findings and results of the qualitative and quantitative data analysis are presented in two parts. The first part deals with the qualitative findings and the second part deals with the quantitative results. The statistical population of the qualitative part of the research includes urban managers, cultural and tourism heritage managers, environmental managers, tourism activists, academic elites in the field of urban brand creation and 15 samples were completed. Statistical population includes urban, tourism and cultural heritage managers as well as people or people visiting the prestigious cities of Bandar Anzali using Morgan table and sample size of 384 people. The qualitative findings of the study include causal factors, main phenomena or categories, confounding factors, strategy, contextual factors, and outcomes. The quantitative findings of the final research model showed that all factor loads were statistically significant, welfare services ranked first and tourism attractions ranked last. Manuscript profile

Open Access Article

1151 - The Impact of Foreign Exchange Reserve Management Dynamics and the Structure of Central Bank Interventions on Foreign Exchange Market Stabilization Using Gerton and Roper Theory
هادی محبوبی هوشنگ مومنی وصالیان مرجان دامن کشیده شهریار نصابیان

10.30495/fed.2022.691509

Abstract The purpose of this paper is to estimate the impact of the dynamics of foreign exchange reserves management and the structure of central bank interventions on the stabilization of the foreign exchange market using Gerton and Roper theory. For this purpose, fir More

Abstract The purpose of this paper is to estimate the impact of the dynamics of foreign exchange reserves management and the structure of central bank interventions on the stabilization of the foreign exchange market using Gerton and Roper theory. For this purpose, first the central bank intervention index was calculated with the foreign exchange market pressure approach and then the intervention function of the intervention policy with the threshold approach (STAR) was estimated based on the annual data of 1365-1398. The results of estimating the linear part of the model show that the variables of foreign exchange market pressure index and budget deficit have a negative effect on the real exchange rate in Iran. Meanwhile, the results of estimating the nonlinear part of the model indicate the positive effect of the growth rate of foreign exchange earnings from oil sales, net exports, consumer price index and fiscal policy index on the real exchange rate in Iran. This indicates that as the growth rate of foreign exchange earnings from oil sales increases, the amount of foreign exchange resources of the country (nominal exchange rate) increases. With the increase of the country's foreign exchange resources, the real value of the domestic currency increases and this is a factor in reducing the real exchange rate and worsening the country's export situation. In fact, in Iran, due to high inflation, governments have always tried to keep the exchange rate low to prevent price increases. The result of this type of intervention has been the inflexibility of the nominal exchange rate in response to economic changes and developments, which can be a factor in reducing the real exchange rate in recent decades in Iran Manuscript profile

Open Access Article

1152 - Ranking of Environmental Problems and Obstacles in the Field of Domestic Goods Marketing Management with a Resistance Economy Approach Using the AHP Method
arghavan yarahmadi Mohammad Reza Jaber Ansari

10.30495/fed.2023.707992

Abstract The current research has ranked environmental problems and obstacles in the field of domestic goods marketing management with a resistance economy approach. Among the statistical population of the research, 10 managers of electrical household appliances compan More

Abstract The current research has ranked environmental problems and obstacles in the field of domestic goods marketing management with a resistance economy approach. Among the statistical population of the research, 10 managers of electrical household appliances company were selected by theoretical saturation method. The research tool included a researcher-made questionnaire. Examining the results showed that in the structural-political dimension, priority is given to the indicator of failure to reduce dependence on oil. For the structural-economic dimension, the highest priority is with the index of fighting against economic corruptors and economic corruptions, for the structural-social dimension, the highest priority is with the tax payment index, for the structural-technological dimension, the highest priority is with the index of the change in the direction of the economy based on resources to an economy based on innovation. In the social-behavioral dimension, the highest priority is given to the index of consumption of domestic products in devices, for the behavioral-technological dimension, the highest priority is given to the indicator of the development of infrastructure required for the empowerment of the workforce, in the contextual-economic dimension, the highest priority is given to the index of creating a competitive environment in the production sector and Distribution is in some product groups. For the contextual-social dimension, the most priority is with the index of strengthening public trust between the government and the people in economic policies, and for the contextual-technological dimension, the most priority is with the index of the use of new technologies in the automobile industry. Manuscript profile

Open Access Article

1153 - Data mining of Iranian stock market by modeling complex network filtering based on MST
Hadi Esmaeilpour Moghadam

10.30495/fed.2023.700134

Abstract One of the most important problems in modern finance is finding efficient ways to summarize and visualize stock market data. Modeling the filtering of complex networks in the stock market allows this to be achieved by reducing the market size, obtaining reliab More

Abstract One of the most important problems in modern finance is finding efficient ways to summarize and visualize stock market data. Modeling the filtering of complex networks in the stock market allows this to be achieved by reducing the market size, obtaining reliable information with less disturbance. Since stock price changes are not independent of each other, the study of the correlation between stock price changes provides a better understanding of market performance for investors. Stock market analysis based on complex networks allows studying the correlation of stock prices. In this paper, using the stock market data in the Tehran Stock Exchange, the Iranian stock market network is created by the threshold method, and then the network filtering is based on MST. The results show that the filtration modeling of Iran's stock market network based on the MST can form a subset of the stock market that follows the performance of the entire market with a significant reduction in size and has a similar degree of diversification with the entire market. These analyzes provide a more in-depth insight into the structure of the stock market while reducing the size. Manuscript profile

Open Access Article

1154 - Investigating the effect of central bank intervention on the profitability of commercial banks in the country: a mild transfer regression approach
Azam Sadat Atyabi Alireza DagigiASL Gholamreza Garyenjad

10.30495/fed.2023.702193

Abstract In the present study, in the first stage, the central bank's policy intervention index and foreign exchange market pressure were calculated, and then, using gentle transfer regression (STR), the effect of central bank intervention on the profitability of the c More

Abstract In the present study, in the first stage, the central bank's policy intervention index and foreign exchange market pressure were calculated, and then, using gentle transfer regression (STR), the effect of central bank intervention on the profitability of the country's commercial banks was investigated. According to the model results; In 24 of the 30 years surveyed, the country's economy has faced increasing pressure from the foreign exchange market. In other words, between 1370 and 1399, the central bank's intervention activities eliminated an average of 24% of the foreign exchange market pressure. Also, the results of STR model estimation show the positive effect of economic growth rate variable on bank profitability and the negative effects of central bank intervention, stock return rate, credit risk, inflation rate and interest rate on the profitability of commercial banks. The negative coefficient of the central bank intervention index can indicate that the central bank, in the face of increasing positive deviations in the exchange rate, is pursuing a decline in the growth of its foreign reserves. In other words, with a further increase in the supply of foreign exchange in the market, its value decreases and the exchange rate return to its long-term path. On the other hand, if there is a negative deviation in the exchange rate of the central bank, by increasing the volume of foreign reserves and reducing the supply in the foreign exchange market, it can increase this rate and approach its long-term path, which is in line with existing theories. This is the context. Manuscript profile

Open Access Article

1155 - Examining the Interdependence Structure of Iran's Stock Market and MENA Countries
Seyed Mohammad Reza Khatami Gholam Reza Zomorodian Mir Feiz Fallah Shams Layalestani Mehrzad Minouei

10.30495/fed.2023.698852

AbstractIran's stock market should be related to the stock market of other countries, especially the countries of the region; This connection and dependence accelerates the accumulation and formation of capital and provides many opportunities to investors. With this app More

AbstractIran's stock market should be related to the stock market of other countries, especially the countries of the region; This connection and dependence accelerates the accumulation and formation of capital and provides many opportunities to investors. With this approach, the present study has investigated the dependence structure of the stock market of Iran and MENA countries. In order to achieve this goal, first, information about the total stock market index of MENA countries from September 2015 to June 2022 was collected and then the fluctuations of the total stock market index of the countriescalculated using wavelet analysis. In the continuation, the Vector Autoregresive (VAR) model estimation and Granger causality test regarding the relationship between the stock market fluctuations of Iran and the countries of the region was carried out. Finally, the quantile regression was estimated and the upper and lower limits of the correlation between Iran's stock market and MENA countries were determined. The results of the wavelet analysis showed that, the range of fluctuations of the total stock market index in MENA countries has increased, over time. Based on the results of the VAR model and the Granger causality test, Iran's stock market is unilaterally affected by the stock market fluctuations of Kuwait, Oman, Qatar, Saudi Arabia, the United Arab Emirates and Lebanony؛ if fluctuations occur in the stock market of these countries, This work will be transferred to the Iranian stock market immediately. In addition, there was no sign of the impact of the  stock market flactuations of Jordan and Bahrain as well as North African countries including Egypt, Tunisia and Morocco on Iranian stock market. The results of quantile regression also showed that the affectability of Iran's stock market from fluctuations is different for different countries and quantiles. In this regard, in the months when the volatility in the stock market of the mentioned countries was less, the effect of the fluctuations on the Iranian stock market was less, and on the other hand, in the months when significant fluctuations occurred in the stock market, the amount of volatility transferred to the Iranian stock market was also higher. Manuscript profile

Open Access Article

1156 - Alyzing the Effects of Fuel Price Reform on Electricity Industry’s Financial Balance, Employing a Simulation of the Function of the Market
jamshid Pajooyan Taymot mohammadi Ali Asghar Ismail Nia elham gaforiyan

10.30495/fed.2023.700137

  Abstract This article is devoted to the study of the impact of a reform in power plant fuel prices on the key variables of Iran's electricity market (average electricity price and the financial balance of the electricity industry). It is based on a simulation m More

  Abstract This article is devoted to the study of the impact of a reform in power plant fuel prices on the key variables of Iran's electricity market (average electricity price and the financial balance of the electricity industry). It is based on a simulation model. In this regard, we employed a model in which the presence or absence of competition in the electricity market is based on the amount of power plant storage factor that is available in every hour. The corresponding critical storage factor, which is based on actual operation, is also calculated. Due to a suppressed price cap and availability rate (that is even lower than what is necessary for sending optimal investment signals), the current price cap and availability rate is not a valid starting point for calculating the desired effects. Hence, before examining the effects of a price reform on the mentioned variables, the price cap and availability rates need to be adjusted to a level that can guarantee a minimum IRR for investors in this sector. According to calculations, in order to sending the necessary signals for investment, by assuming a fixed availability rate, it is necessary to increase the current price cap (nearly 417 Rials per kilowatt hour) to a new level (570 Rials per kilowatt hour). According to that, the average wholesale market price will increase from nearly 600 Rials per kilowatt hour to 706 Rials per kilowatt hour. The implementation of this policy imposes a financial burden of about 29894 billion Rials to the Ministry of Energy. Given that, in markets amid with a price cap (and hence an availability payment), a price reform in fuel price, requires a proportional modification in the market price cap. Based on this obligation, the effects of the price reform on the mentioned variables, is calculated and analyzed. The analysis is based on three different scenarios about fuel price for power plants; The price of gas used in the petrochemical industry (as a raw material for this industry), the price of gas that is exported to Turkey, and, the minimum bound foreseen in the "law on the targeting of subsidies" in relation to the price of natural gas. Implementation of the mentioned scenarios will increase the market cap from 570 Rials per kilowatt hour to 1783, 3655 and 2830 Rials per kilowatt hour respectively. Adjusted average market price, proportional to the adjustment made in the market price cap, would be equivalent to 1922, 3801 and 2973 rials per kilowatt hour respectively. Furthermore, the financial burden corresponding to these scenarios will be 61717, 156574 and 114866 billion Rials respectively. Manuscript profile

Open Access Article

1157 - Company value prediction based on deep learning methods
Seyedeh Maryam Babanezhad Bagheri Abbasali PourAghajan M. Mehdi Abbasian Feridoni

10.30495/fed.2023.705603

Abstract Prediction and clear understanding of the behavior of a phenomenon plays a major role in adopting strategies and decisions. All-round development and deepening of the capital market as the driving engine of economic development requires the public trust of par More

Abstract Prediction and clear understanding of the behavior of a phenomenon plays a major role in adopting strategies and decisions. All-round development and deepening of the capital market as the driving engine of economic development requires the public trust of participants in its efficiency and correctness in determining the fair price of securities. On the other hand, predicting company value, price fluctuations, or stock returns is very important in portfolio selection, asset management, and even stock pricing of newly listed companies.In this research, using the data of 159 companies during a 10-year period including 2011-2020 and the factors affecting the company's value, including financial ratios, corporate governance mechanisms, macroeconomic factors, and the stock market, the company's value has been predicted. In this research, two structures of deep learning methods including GRU and BLSTM are used for better evaluation. The results of examining the data collected using deep learning techniques indicated that the combined model with a lower RMSE error than the GRU model predicted the value of the company. Manuscript profile

Open Access Article

1158 - Designing an Emotional Marketing Model with Emotional Approach in orde to Implemnt Goog Governance: Case Study of Bank Sepah Customers in North of Tehran
Siamak Naseri Vahid Araei Mina Jamshidi

10.30495/fed.2022.697616

AbstractObjectives: This research aims to implement an emotional marketing model with emotional approach in order to reach to a good governance. The case study was done on customers of Bank Sepah in northern zone of Tehran.Methodology: The research is practical survey a More

AbstractObjectives: This research aims to implement an emotional marketing model with emotional approach in order to reach to a good governance. The case study was done on customers of Bank Sepah in northern zone of Tehran.Methodology: The research is practical survey and the statistical population consists of 10 experts in a decision team exploring indicators and variables by targeted non-random and snow bullet methods.Results: The research is calibrated into 51 indicators totally classified in 11 components and 3 dimensions. The components are Understanding Emotions, Quality of Emotional Relations, Reaction to Emotions, Motivations, Capitalization, Instruction, Communication, Information, Social Skills, Value Creation and Participatory Strategy.Conclusion: Three main dimensions of Emotional Performance, Emotional Self-Effectiveness and Emotional Participatory must be considered in reaching the model  for implementing emotional marketing with emotional approach in order to come off good governance by the case study of Bank Sepah customers in north of Tehran. Manuscript profile

Open Access Article

1159 - Measuring the quality of customer relationship management for the development of digital marketing strategies in Shahr Bank
Mohammad Reza Javid Sina Nematizadeh Behrouz Ghasemi

10.30495/fed.2023.702195

Abstract With the transition from the traditional economy and increasing competition in new dimensions, the customer has become the main pillar and the center of all organizational activities. From a competitive perspective, the survival and continuity of organizations More

Abstract With the transition from the traditional economy and increasing competition in new dimensions, the customer has become the main pillar and the center of all organizational activities. From a competitive perspective, the survival and continuity of organizations depend on identifying and attracting new customers and maintaining existing ones. Moreover, acquiring new customers costs five times more than retaining existing ones. This means that instead of differentiating products, organizations should identify their customers and shift their focus from increasing market share to increasing customer share. According to the 20/80 rule, 20% of customers contribute to 80% of the organization's sales. This indicates the necessity of maintaining long-term profitable relationships with customers to maximize profits. This research aims to measure the quality of customer relationship management for developing digital marketing strategies at Shahr Bank. The statistical population of this study included all experts and senior managers of Shahr's Bank headquarters and stakeholders. Using Cochran's formula, 125 individuals were selected as the statistical sample. Sampling was done as a random cluster. The collected data were analyzed using SPSS software. The results of the study showed that the infrastructure variables, organizational environment, customer orientation, human resources, relationship management, service quality, management and planning, strategic management, marketing, and performance in Shahr Bank are in a desirable state. The use of up-to-date technologies and the implementation of an appropriate organizational structure for managing customer relationships were identified as reasons for this desirability. Manuscript profile

Open Access Article

1160 - Investigating the effects of investment banks index on Iran Stock Exchange price index
Abbas Papizadeh Palangan Nemat Falihi Shahriar Nesabian

10.30495/fed.2023.698855

AbstractAn investor bank is a financial organization that acts as an intermediary between the securities issuing company and the purchasing community. And since most companies are financed through the issuance of securities and this method has a significant contribution More

AbstractAn investor bank is a financial organization that acts as an intermediary between the securities issuing company and the purchasing community. And since most companies are financed through the issuance of securities and this method has a significant contribution to the development of the country's financing system, the role of investment banks in the securities issuance process is very important. The main purpose of this article; Identifying the indicators of investment banks in the public and private sectors is based on the stock price index. The scope of the research is between 1390 and 1400, to collect statistical information from primary market, secondary market and financing data (Omid Capital, Amin Capital, Maskan Bank Capital, Mellat Bank Capital, Tamadon Capital, Sepehr Capital, Kardan Capital Financing, Lotus Parsian Capital Financing, Novin Capital Financing) have been used as effective indicators of investment banks and the short-term investment rate of investment banks and the stock price index. The method of analysis of this research is self-regression econometric model (panel). Using Fisher's exact test and Johansen co-integration test, static and long-run relationships of variables were examined. There is a level of 0.95 between the variables; Then, using shock analysis and analysis of variance, it was shown that among the effective indicators of investment banks (initial public offering) in public and private banks, the most impact is on the stock price index. Manuscript profile

Open Access Article

1161 - The Effect of Cryptocurrency on Stock Market Using Meta-Analysis Method
Seyed Keivan Khatami Mohammad Khodaei Valahzaghard Seyed Mohammad Abdollahi Keivani

10.30495/fed.2023.702199

Abstract The present study aims to systematically review the effect of cryptocurrencies on stock market using meta-analysis. In this regard, the researcher evaluated the studies conducted during 2011-2020. The results of the present study, which were conducted using me More

Abstract The present study aims to systematically review the effect of cryptocurrencies on stock market using meta-analysis. In this regard, the researcher evaluated the studies conducted during 2011-2020. The results of the present study, which were conducted using meta-analysis method and statistically combined the results of studies on the effect of cryptocurrencies on the stock market, indicated that the discovered effect size is significant for most studies. Since the measurement error of the homogeneity test is less than 0.05, the studies are homogeneous and confirm the fixed effects model. In addition, the effect size of the fixed effects model was evaluated based on Rosenthal table. The measurement error of the fixed effects model was less than 0.05, confirming the research hypothesis. Therefore, cryptocurrencies affect the stock market. Manuscript profile

Open Access Article

1162 - Necessity of Freedom and the Legal Government in Hayek's Thought
Mohammad Tohidfam

Abstract Friedrich Von Hayek was one of the deep thinkers and defenders of individual freedom and legal government .Freedom, ownership and law are the three main concepts of Hayek's thought .Legal government defend from freedom and individual necessarily and ownership a More

Abstract Friedrich Von Hayek was one of the deep thinkers and defenders of individual freedom and legal government .Freedom, ownership and law are the three main concepts of Hayek's thought .Legal government defend from freedom and individual necessarily and ownership and law depend on together. Hayek believed on negative freedom which is lack of any kind of foreign compulsion or dependence to others will .He believed that in this case law is the only guarantor of freedom and the only way toward this kind of freedom is the equitable behavior .He believed that any kind of foreign compulsion is the enemy of individual freedom and legal government as well as each person related to confirmation of justly behavior. Hayek proposed legal government for this reason that governments did not introduce themselves beyond law. Hayek's legal government with using from deterrents law is a guarantor of individual freedom .This article through consider of Hayek's short biography, philosophical and economical epistemology, wanted to rethinking the strong relationship between freedom and legal government.     Manuscript profile

Open Access Article

1163 - Presentation of a Brand Equity Model Influenced by Social Media Marketing Activities
Mohammad nafeii Leila andervazh Hamidreza saeednia

The present study aims to present a brand equity model under the influence of social media marketing (SMM) activities. This study is qualitative research in terms of objective and nature, which was conducted based on the grounded theory (GT) approach. The data collectio More

The present study aims to present a brand equity model under the influence of social media marketing (SMM) activities. This study is qualitative research in terms of objective and nature, which was conducted based on the grounded theory (GT) approach. The data collection tools included in-depth interviews. To do this, using the purposeful sampling, 12 experts familiar with the subject (SMM experts and managers of companies active in the area of marketing and virtual companies in Tehran, Iran) were chosen and interviewed. Data were analyzed in the three open, axial, and selective coding stages. The results indicated that there are more than 260 initial codes or concepts from the interviews, 53 concepts, and 26 categories laying in the model, including SMM activities (main phenomenon), transparency of existing rules and standards (ruling bed), support (causal conditions), social responsibility of companies (strategies), managerial-promotional activities, customer-related factors (intervening conditions), and brand equity (outcomes). Manuscript profile

Open Access Article

1164 - Presenting an E-Commerce Business Model in the Industrial and Intermediary Products Market ( car spare parts ) with Emphasis on the Role of value Chain
Asgar Babapour Hamid Reza Saeednia Zahra Alipour darvish

Existing research examines the factors influencing the value chain in terms of how industrial and intermediary goods are delivered in the field of e-commerce and how the model of delivering these (industrial and intermediary) goods in the B2B business area should be Be More

Existing research examines the factors influencing the value chain in terms of how industrial and intermediary goods are delivered in the field of e-commerce and how the model of delivering these (industrial and intermediary) goods in the B2B business area should be Be it. The methodology of this research is mixed exploration method which is divided into two parts: qualitative and quantitative. In the first (qualitative-contingent) part, based on library and field studies and intuitive judgment and researcher experiences, as well as open interviews with industry and university experts, ideas and assumptions about the model emerged that were part of this research. It had a qualitative and contingent aspect. Based on the selective coding method after screening and refining and categorizing the factors, these assumptions were examined through a questionnaire and structured interview by the Canon Group (27 industry and university experts) and the assumptions and components were analyzed. And those that were subscribed were merged and eventually the initial assumptions were extracted. In the second part (quantitative - validation) the primary components extracted from the previous stage and the relationships of the components and the research model were evaluated and validated. Manuscript profile

Open Access Article

1165 - Designing an Integrated Development Model to Evaluate the Marketing Capabilities Criteria in Tejarat Bank: Explain the Resource-Based View
Sayed Mehdi Ahmadi Afshar abbas heidari mina jamshidi

As the competitive environment becomes more complex and unpredictable, banks rely on using superior approaches and developing their competencies and capabilities in the face of uncertainty to create a competitive advantage and achieve business goals. From a resource-bas More

As the competitive environment becomes more complex and unpredictable, banks rely on using superior approaches and developing their competencies and capabilities in the face of uncertainty to create a competitive advantage and achieve business goals. From a resource-based perspective, identifying a competitive position depends on identifying the sources of competitiveness to create a sustainable competitive advantage in the long run. The purpose of this study is to identify and determine the marketing capability indicators that have the greatest impact on the competitive advantage of Tejarat Bank. Based on the resource-based view, the marketing capabilitiy criteria were comprehensively identified through documentary study and with the help of fuzzy Delphi method and the opinion of 15 experts. In order to structure the relationships between the marketing capabilities criteria, Interpretive Structural Modeling was used and by developing an integrated model to measure the effectiveness of the.The results showed that “external communications” and “analysis and formulation of the strategy” crieria are important and vital criteria that are considered as the basis of marketing capability structure and have the effectiveness. Manuscript profile

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1166 - The Impact of International Entrepreneurship Orientation on International Performance Considering The Mediating Role of Network Capability’ Competitive Strategy And International Market Orientation.(Case of Study National Iranian Oil Company)
Amin Dastpak Mostafa Mobaleghi

The purpose of this study was to examine the impact of international entrepreneurship orientation on international performance, considering the role of mediating network capability, competitive strategy and international market orientation. The present study is of a pra More

The purpose of this study was to examine the impact of international entrepreneurship orientation on international performance, considering the role of mediating network capability, competitive strategy and international market orientation. The present study is of a practical nature and because of the fact that it analyzes the status quo, the method used in this research is analytical-survey. The surveyed community is Iran's oil and gas company managers and staff, with 460 employees. According to the limited number of employees, 210 people were randomly selected from Cochran formula and a questionnaire was distributed among these people. For collecting data on theoretical foundations and extracting factors and indicators, library and internet resources including books, articles, and case studies were used. In inferential statistics, the indicators were first determined and extracted according to the dimensions. After checking the validity and reliability of the questionnaire, the data were normalized using Kolmogorov-Smirnov test. Then, using the Structural Equation Modeling Test and Lisrel software, we analyzed the hypotheses. Based on the results, all assumptions were accepted. Manuscript profile

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1167 - Designing a process model for Content Marketing aimed at strengthening the intention to buy customers of the retail industry focusing on social media
shiva ghavami lahiji Vahidreza Mirabi Mahdi Bagheri Serajalddin Mohebbi

تحقیق حاضر با هدف ارائه الگوی فرایندی بازاریابی محتوا با هدف تقویت قصد خرید مشتریان صنعت خرده فروشی با تمرکز بر رسانه‌های اجتماعی به انجام رسیده است. این تحقیق از لحاظ هدف کاربردی، و از لحاظ رویکرد پیمایشی-اکتشافی می باشد. جامعه آماری این تحقیق گروهی از خبرگان حوزه مدیر More

تحقیق حاضر با هدف ارائه الگوی فرایندی بازاریابی محتوا با هدف تقویت قصد خرید مشتریان صنعت خرده فروشی با تمرکز بر رسانه‌های اجتماعی به انجام رسیده است. این تحقیق از لحاظ هدف کاربردی، و از لحاظ رویکرد پیمایشی-اکتشافی می باشد. جامعه آماری این تحقیق گروهی از خبرگان حوزه مدیریت بازاریابی بودند و مورد مصاحبه عمیق قرار گرفتند. این انتخاب و انجام مصاحبه، تا رسیدن به اشباع نظری ادامه یافت و پس از آن متوقف شد. در این تحقیق، از روش نمونه گیری گلوله برفی استفاده شد و این فرایند تا رسیدن به اشباع نظری محقق ادامه یافت. سرانجام این روش، مصاحبه با 9 نفر از خبرگان بود. در این تحقیق، از آنجایی که از روش تئوری داده بنیاد استفاده گردید، ابزار اصلی جمع آوری داده‌ها، مصاحبه عمیق و غیرساختار یافته با خبرگان بود. سرانجام پس از طی کدگذاری‌های سه گانه باز، محوری و انتخابی، مدل مفهومی تحقیق بر اساس مدل پارادایمی طراحی شد. کلمات کلیدی: بازاریابی محتوا، قصد خرید، رسانه‌های اجتماعی، صنعت خرده فروشی، تئوری داده بنیاد Manuscript profile

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1168 - Exploring the model of dark side of marketing with focusing on materialism based on a grounded theory model
Sayyed Farhang Abroomandi Bahram Kheiri Ahmad Vedadi

The purpose of this research is to provide a comprehensive model of the positive and negative functions of marketing in the modern world. The positive functions that marketing science has focused on so far and the negative functions that have to be taken seriously in li More

The purpose of this research is to provide a comprehensive model of the positive and negative functions of marketing in the modern world. The positive functions that marketing science has focused on so far and the negative functions that have to be taken seriously in light of the problems that have arisen in consumer societies at the individual and social levels. The methodology of the present study focuses on the use grounded theory in order to achieve a comprehensive marketing model. And then attempted to test the model using a questionnaire tool distributed among 430 chain stores consumers. The research's approach was to explore theoretical context in which the consumer, manufacturer, and marketer, through the daily activities and living under the modern paradigm and consumerism, gained a deeper awareness of the various aspects of their behaviors. The results of this research in the qualitative section obtained through in-depth interviews have led us to conclude that materialism and the alienation of the consumer human being have become one of the most fundamental concepts of modern human life. Manuscript profile

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1169 - Designing and providing marketing services for Sepah Bank in the banking industry
Hosein Adelkhani farideh hagh shenas kashani

Based on open-ended questionnaires and interviews, opportunities and threats (macroeconomic, social, political, technological, and competitors) from the expert community were collected and then coded, indexed, and re-categorized and re-surveyed using the Grounded Theory More

Based on open-ended questionnaires and interviews, opportunities and threats (macroeconomic, social, political, technological, and competitors) from the expert community were collected and then coded, indexed, and re-categorized and re-surveyed using the Grounded Theory and Entropy method. The component was then determined. Then there are 31 opportunities and 41 threats in 16 general dimensions (electronic banking and information technology, mental image, how and where to offer services, services and products, organizational structure and processes, liquidity status, social responsibility, transparency and administrative health, capital Human, income and profitability status, liquidity status, compliance with prudential, regulatory and regulatory requirements, capital status, asset quality, research and development, management quality). Also, the strengths and weaknesses of the bank from the internal expert community were determined based on the above methods and 19 strengths and 20 weaknesses in 15 general dimensions (customer assurance, banking, financial resources, quality of products and services, channel optimization Communication, New Business, Human Capital Management, Enterprise Capital Management, Profitability Opportunities, Employees, International Banking, Product Diversity and Service, Customer Relationship, Operational Process Improvement, Information Capital Management) Identified. 50 strategies have been formulated and based on QSPM matrix 30 strategies have been designed. Manuscript profile

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1170 - Identifying the Resilient Economy Components Affecting Strategic Marketing in the Hotel Industry
Elham Kiyanmehr soheil sarmadsaidy Behrooz Ghasemi

In today's competitive atmosphere of the hospitality industry, increasing hotel capacity is one of the main concerns of managers. The purpose of the research is to identify within the framework of the Resilient Economy Declaration Policies on Enabling Internal Capacitie More

In today's competitive atmosphere of the hospitality industry, increasing hotel capacity is one of the main concerns of managers. The purpose of the research is to identify within the framework of the Resilient Economy Declaration Policies on Enabling Internal Capacities, Dimensions and Components Affecting the Strategic Marketing of Hotels to Increase the Hotel's Potential Capacity in the Face of the Special Economic Conditions of the Sanctions and Eventually, Develops the hotel industry and tourism industry. For this purpose, the basic dimensions of research were designed using qualitative content analysis method. Then the final components is extracted by sending questionnaire for experts , and Delphi method. The statistical population is related to the determinants of resilient economy, scientific and organizational experts. The results show that the components of the resilient economy affecting strategic hotel marketing in this study , are manpower productivity , leadership, cultural fit, structure fit and customer orientation. Manuscript profile

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1171 - Explaining and Prioritizing Effective Advertising Factors Using Fuzzy Hierarchy (FAHP)
soheila shamsadini Farhad Hanifi vahid reza mirabi

Reviewing and evaluating the effectiveness of propaganda can serve as a criterion for converting weaknesses into strengths and adjusting its budget. Also, identifying the factors affecting the effectiveness of advertising can lead to its more professional design and imp More

Reviewing and evaluating the effectiveness of propaganda can serve as a criterion for converting weaknesses into strengths and adjusting its budget. Also, identifying the factors affecting the effectiveness of advertising can lead to its more professional design and implementation. The purpose of this study is to explain and prioritize the factors affecting the effectiveness of modern economy bank propaganda in Iran. The study population consisted of 50 scientific and organizational experts. According to the research literature, effective criteria and sub-criteria have been extracted. The final indices were extracted using fuzzy Delphi technique and according to experts. Then, using fuzzy AHP method, the ranking of criteria is discussed. The extracted criteria are: demographic characteristics, emotions and individual attitudes of the audience, appearance characteristics of the message, message content, market characteristics, cultural, economic, design and nature of services, advertising methods. The results showed that advertising methods, design and nature of services, message characteristics, personal emotions and attitudes of the audience, demographic characteristics, message content, economic, market characteristics, culture, ranked first to ninth, respectively. dedicated. Manuscript profile

Open Access Article

1172 - Investigation and Identification the action factors for developing the Blue Ocean Strategy in Iran's distribution Industry, Using Marketing Mix of Service (8P) and , Four Actions Framework
Morteza farahnak Maryam DaneshmandMehr

Objective of this work is to Identification investigation of action factors for developing the Oceanic Strategy in Iran's distribution Industry Using Marketing Mix of Service (8P) and Four Actions Framework. Given that the distribution industry is a service activity. Of More

Objective of this work is to Identification investigation of action factors for developing the Oceanic Strategy in Iran's distribution Industry Using Marketing Mix of Service (8P) and Four Actions Framework. Given that the distribution industry is a service activity. Of the elements service marketing were used as basic indicators of the industry. A questionnaire has been made, distinguishing 34 item Related to this industry with comments and interviews with some professors and distributing industry managers and 162 questionnaires were diffusion among industry activists and Data were analyzed using SPSS software for the mean of each index and it was ranked according to the score.The results obtained showed that the Four Actions Framework tool (Eliminate, Reduce, Increase and creation) can have a significant impact on appropriate resource allocation and the determination of important indicators. Overall, the most effective product index and most important items were identified as product quality, online feedback system, cost and waste reduction and product basket variety. Manuscript profile

Open Access Article

1173 - Design and presentation of brand personality marketing model to enhance customer loyalty
reza begmoradi Alireza Rousta Esfandiar Doshmanziyari

In this study, branding personality marketing was designed and presented for increase customer loyalty. The research method is applied and explanatory approach; therefore, it was done in two phases, qualitative and quantitative. The information was collected in the qual More

In this study, branding personality marketing was designed and presented for increase customer loyalty. The research method is applied and explanatory approach; therefore, it was done in two phases, qualitative and quantitative. The information was collected in the qualitative phase through interviews with 16 managers and experts in the homeappliance industry, by the snowball sampling method. Also, in the quantitative section, the required data were collected by distributing a researcher-made questionnaire among 80 customers of homeappliances on Kish. In order to design and implement the explained model, the technique of modeling structural equations with pls software was used to test the qualitative model. The results showed, mixed marketing elements and Brand management affects brand personality, but customer attitudes do not affect brand personality. Brand personality affects the brand position stabilization, but it does not affect the decision to buy. The functional characteristics of the brand affect the decision to buy, but it does not affect the brand position stabilization. Environmental factors affect brand position stabilization but do not affect to buying decision. Brand experience does not affect brand position stabilization, but it does affect purchasing decisions. Also, stabilizing the brand position stabilization and purchasing decision does not affect brand loyalty. Manuscript profile

Open Access Article

1174 - The Evaluation of Market Competition in Iranian Banking System (Panzar and Rosse Approach)
Hossein Sharifinia Hooshang Momeni Vesalian Alireza Daghighiasli Marjan Damankeshideh Majid Feshari

  The evaluation of market competition is one of the main issues in the industrial and monetary economics. So, the main objective of this article is to estimate the banking market structure in private and governmental banks during the period of 2006-2017. For achie More

  The evaluation of market competition is one of the main issues in the industrial and monetary economics. So, the main objective of this article is to estimate the banking market structure in private and governmental banks during the period of 2006-2017. For achieving this purpose, at the first step we computed the banking sector's market competition by Panzar-Rosse approach. In the second step we evaluated the impact of market competition on total revenue of banks by using dynamic panel data regression with generalized method of moment approach. The results of model estimation indicated that the market competition in thesae banks has been estimated over the 0.59. Henve, the market structure is similar to incomplete competition. Moreover, the lag of total revenue and equity return have positive and wage rate has negative impact on total revenue of banks during the period of study. Keywords: Market Competition, Banking System, Private and Government Owened Bank's. Panzar and Rosse Approach Manuscript profile

Open Access Article

1175 - Presenting an effective model of advertising message with emphasis on the national culture of Iran in the home appliance market.
Seyyed Vahid Jabbarzade Seyyed Abbas Heydari Sina Nematizadeh

Abstract : The present applied research was conducted in 2019 with the aim of examining the effectiveness of the advertising message by emphasizing the national culture of Iran in the home appliance market. This research was among the combined studies that were conducte More

Abstract : The present applied research was conducted in 2019 with the aim of examining the effectiveness of the advertising message by emphasizing the national culture of Iran in the home appliance market. This research was among the combined studies that were conducted in two stages: qualitative and quantitative. The statistical population of the study consists of two parts; The first part includes 5 experts who were purposefully selected and their opinions were used. 384 questionnaires were distributed. The validity of the questionnaire was confirmed by the content validity method and its reliability was confirmed by Cronbach's alpha method. In this research, SPSS and PLS software has been used for data analysis. The results show that if the advertising message is based on national culture and tailored to the interests of customers, It makes that advertising message attractive and may create a tendency for people to buy the product. . Manuscript profile

Open Access Article

1176 - Introverted and extroverted marketing model in digital marketing based on Grounded theory
razieh kokabi Kambiz heidarzadeh Bahram kheiri

Summary Due to the wide range of changes and developments in various areas of business, the need for organizations to increase the quality of their products and services has increased. Therefore, in this regard, organizations need to develop organizational capabilities More

Summary Due to the wide range of changes and developments in various areas of business, the need for organizations to increase the quality of their products and services has increased. Therefore, in this regard, organizations need to develop organizational capabilities to provide high quality products and services. In today's business environment, managers pay close attention to meeting the needs of customers in order to remain competitive and provide financial benefits to the satisfaction of owners and shareholders. Marketing is a phenomenon that has undergone many changes in recent decades and all these times these changes have affected the research conducted in this field. Today, marketing is not just a function in the organization or related to a specific unit in the organization, but the whole organization is related to the concept of marketing. Today, many of the marketing activities that normally need to be done in a marketing unit are distributed among the various functions of the organization, such as human resource management, sales, and product engineering. This approach has led to a new wave of marketing research, as well as technological changes such as the advent of the Internet and the Web in marketing research. Manuscript profile

Open Access Article

1177 - Presenting a conceptual model of corporate banking in specialized banks
alireza nazari Mohammad Hossein Ranjbar Sirajuddin Mohebbi Mehdi Bagheri

The purpose of this study is to identify the dimensions and components of the corporate banking model in specialized banks. In the last two decades, banks have tried to base their activities on providing services to the people. Review of corporate banking concepts After More

The purpose of this study is to identify the dimensions and components of the corporate banking model in specialized banks. In the last two decades, banks have tried to base their activities on providing services to the people. Review of corporate banking concepts After conducting a review of the status of advanced banks, by interviewing banking industry experts using qualitative analysis method, we designed the corporate banking model in specialized banks by banking industry experts and identified metrics and components. Professors, experts and experts in the field of banking and corporate banking and the sample size includes 21 of them. To collect the data while conducting a semi-structured interview and using the Delphi method, a qualitative analysis was performed with the software of MAXQDA (MAXQDA 2018). Based on this, thirteen components in corporate banking were identified in specialized banks and finally the results showed that eleven components. : Customer identification, marketing strategy, communication channels, corporate banking performance, needs identification, competitive advantage, data security, customer acquisition and retention, innovation and diversity, skill and expertise and customer loyalty were approved. Finally, a conceptual model is presented. Manuscript profile

Open Access Article

1178 - Effects of Macroeconomic Variables and Market Power on Banking Sector's Deposits (Weighted Least Square in Dynamic Panel Data Approach)
mahboubeh shakiba alireza daghighiasli marjan damankeshideh majid afsharirad Ali Esmaeelzadeh Maghari

The most important role of bank deposits in the country's economy is to provide the necessary grounds for investment. Market power specifies how firms in a market influence prices, and reveals the level of competition in the market. Hence, the main aim of this paper is More

The most important role of bank deposits in the country's economy is to provide the necessary grounds for investment. Market power specifies how firms in a market influence prices, and reveals the level of competition in the market. Hence, the main aim of this paper is to investigate the impact of market power and macroeconomic variables effects on banking deposits in Iranian deposit money market using dynamic Bresnahan-Lau’s and weighted average least square approach for the 18 bank in the Iran industrial banking sector. Annual data for the period of 2008-2017 has been collected from annual financial statements of Iranian banks, Statistical Centre of Iran, Monetary and Banking Research Institute of Iran and central bank of Iran. The main empirical results indicated that the nominal exchange rate and liquidity money have negative and other extracted macroeconomics variables have positive and significant effects on the deposits of banking sector during the period of study. Moreover, the Dumitrescu-Hurlin panel Granger Causality tests confirmed the unilateral causality from macroeconomics variables and market power to the bank's deposits. Manuscript profile

Open Access Article

1179 - Preparation Of Electronic Marketing Implementation Model In The Field Of Sports Marketing
salman farsi hamid reza saybani mehdi savadi

This study was performed on the structural equation of factors affecting e-marketing in the prevailing environment in the field of sports business. The statistical population is the physical education faculty members of Islamic Azad universities, which numbered 1000 peo More

This study was performed on the structural equation of factors affecting e-marketing in the prevailing environment in the field of sports business. The statistical population is the physical education faculty members of Islamic Azad universities, which numbered 1000 people. Sampling using Morgan table and using cluster random sampling method to clusters of north, south, east, west, center for units University and professors were sampled randomly. The statistical sample size was 252 people. For the model, a researcher-made questionnaire was prepared that includes 55 items and components of social networks. Product design. Electronic services. Marketing communications, value chain and knowledge sharing. Its validity was confirmed by confirmatory and exploratory factor analysis and its reliability was confirmed by Cronbach's alpha of 0.91. The questionnaire was given to 252 physical education teachers across the country. Data were analyzed by SPSS21 and AMOS software. The results for the structural equation model showed that path coefficients for social networks, product design, e-services, marketing communications, value chain and knowledge sharing were 0.79, 0.76, 0.57, 0.72, 71, respectively. 0 and 0.73. The results obtained social networks have the highest share and electronic services have the lowest share in this model. Manuscript profile

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1180 - Investigating the effect of moderator variable on managerial ethical activities on altruistic marketing in Islamic business
sara amirhesari Hossein Emari Hossein Gharebiglo hossein budaghi

The main purpose of this research is to conceptualize and operationalize "altruistic marketing" in the business environment and business performance. The method of this research is mixed. The statistical population of the research is in the qualitative section "Professo More

The main purpose of this research is to conceptualize and operationalize "altruistic marketing" in the business environment and business performance. The method of this research is mixed. The statistical population of the research is in the qualitative section "Professors working in the seminaries of East Azerbaijan province" and in the quantitative section "Students of the seminaries of East Azerbaijan province". In order to analyze the data in the qualitative part, the hidden content analysis has been used and in a small part, the Prasse software has been used. Statistical results showed that the effect of altruistic marketing on the business environment is positive and significant. Similarly, the impact of altruistic marketing on business performance was positive and significant .The impact of the business environment on business performance was also positive and significant . Statistical results also showed that the interaction between neo-friendly marketing and the leader's ethical activities on business performance was positive and significant The findings show that the indirect effect of neo-friendly marketing on business performance is significant by moderating the leader's ethical activities This evidence suggests that the indirect effect of altruistic marketing on business performance through the business environment is moderated by the leader's ethical activities. Manuscript profile

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1181 - Offering a model of the most effective inhibitory factors of block chain in development in Iran
amir zandi mehdi maranjory maghsoud amiri yosef taghipouryan

The aim of present study is offering a model of the most effective inhibitory factors of block chain in development of Iran entrepreneurship market. In this study, a mixed exploratory research plan has been used. At first qualitative analysis method and semi- structured More

The aim of present study is offering a model of the most effective inhibitory factors of block chain in development of Iran entrepreneurship market. In this study, a mixed exploratory research plan has been used. At first qualitative analysis method and semi- structured interview have been used for gathering the qualitative data, then the data have been gathered through doing a quantitative (descriptive- measuring) research by questionnaire. Identified factors include 154 open codes which have been carried out by 6 main factors, using the lawshe table and MAXGDA software and by analysis of exploratory and confirmatory research method and the economical, technological, political, legal, social, environmental factors which have been identified as effective inhibitory factors. The highest inhibitory factor was social factor and then technological, political, economic, legal and environmental factors were other priority respectively. Considering that block chain technology is a new technology in Iran entrepreneurship market, hence the owners of businesses, owners of capital (stockholders), banks , insurances and etc. should create the maximum growth and development to increase the efficiency in the country. Manuscript profile

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1182 - Designing Model Internal Marketing with Entrepreneurial Orientation Approach to the Development of Start-up Business Economics(Mixed paradigm)
Alireza Tayebi Mehdi Karimi Zand Sayyed Abbas Heidari

The present study sought to identify elements and to present a model Internal Marketing with Entrepreneurial Orientation approach to the development of Start-up business economics of Iran’s by using the mixed research method.The research population in the qualitat More

The present study sought to identify elements and to present a model Internal Marketing with Entrepreneurial Orientation approach to the development of Start-up business economics of Iran’s by using the mixed research method.The research population in the qualitative section was experts and the population in the quantitative section was managers,experts,and knowledgeable people in the field of Internal Marketing and Start-up businesses.The Grounded Theory was used for qualitative data analysis and descriptive statistics,confirmatory statistical analysis, and structural equations were used for the quantitative analysis.In the qualitative section,the data from the in-depth semi-structured interview and the Grounded Theory and were coded in the three stages of open, axial and selective coding,the paradigmatic model Internal Marketing with Entrepreneurial Orientation approach to the development of Start-up business economics was presented,The findings of the qualitative part indicated that Development of entrepreneurial activities,Competitive Advantage and Promote innovation as executive consequences of internal marketing of Start-up business economics Iran’s was raised.Finally,in the quantitative section,the results of the coefficient model of the effect of the change factors on the outcomes showed the confirmation of the relationships.The results of the goodness of fit index showed a value of 0.665 indicating a strong fit and utility of the model Manuscript profile

Open Access Article

1183 - Agility in marketing capabilities, design and prioritization of criteria - studied health tourism
anoosh omidi Alireza Pooya Hadi Bastam Ali Hosein zadeh

AbstractThe pace of change in today's world has led businesses to take agility and upgrade essential capabilities to meet environmental challenges. Agility, or the ability to adapt quickly and in a timely manner to changing international markets at low cost and high add More

AbstractThe pace of change in today's world has led businesses to take agility and upgrade essential capabilities to meet environmental challenges. Agility, or the ability to adapt quickly and in a timely manner to changing international markets at low cost and high added value, must be considered in marketing capabilities. Therefore, in the present study, after presenting the model with a qualitative approach through in-depth semi-structured interviews with health tourism industry experts, university professors and identifying the agility dimensions of marketing capabilities, in the next step using the best-worst method BWM (by selected experts In the health tourism industry), which is one of the newest and most accurate weighting techniques, the importance and prioritization of the obtained concepts have been determined. The results of this research led to the ranking of 14 main concepts that were presented in the form of a paradigm model and their priority was determined. Manuscript profile

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1184 - Formulating and Designing a Model of Antecedents and Interveners of Interactive Two-Way Sense-Centric Marketing with Mixed Method
Zahra Valipouri Seyed Mehdi Jalali Bita Tabrizin

Purpose of the research formulating and designing a model of antecedents and interveners of Interactive two-way sense-centric marketing with Mixed method. The method of this research is an exploratory blend that is obtained conceptual model, through qualitative strategi More

Purpose of the research formulating and designing a model of antecedents and interveners of Interactive two-way sense-centric marketing with Mixed method. The method of this research is an exploratory blend that is obtained conceptual model, through qualitative strategies and then through quantitative strategies fitted and analyzed. In the qualitative phase, the model framework was presented and validated by using the opinions of 14 experts and specialists and based on study resources then in the quantitative phase, with using a distributed questionnaire among 384 Dairy products customers have been implemented in Tehran. Data analysis consists of three main operations: First, the description and preparation necessary data to test the hypotheses, then analyze the relationships between the variables, and finally compare the observed results with the results of the hypotheses are expected. the final model of research in three main categories; Intervening conditions (organizational and brand factors), causal conditions (organizational factors, customer and competitive environment), central phenomenon (sense of taste, smell, sight, touch and hearing) were formed and between all dimensions of antecedents and interveners with two-way interactive marketing Sense-oriented (sensory marketing) There was a significant and positive relationship in the dairy industry Manuscript profile

Open Access Article

1185 - Designing a social media marketing model for chain stores based on brand equity from a consumer perspective
soniya behzadinasab Leila Andervazh Ebrahim albonaiemi

Social media was introduced to the virtual world to facilitate communication between people and share conten. With the advancement of technology, the attention of retail marketing managers was drawn to them in order to grow and improve social business. The present quali More

Social media was introduced to the virtual world to facilitate communication between people and share conten. With the advancement of technology, the attention of retail marketing managers was drawn to them in order to grow and improve social business. The present qualitative research has been conducted with the aim of designing a brand equity model based on social media marketing and using the grounded theory with interview tools from 23 academic experts, managers and experts in the field of marketing and social media with purposeful sampling. Data analysis was performed with MaxQDA software in three stages: open, axial and selective. Based on the results, the model includes influential factors (structural, managerial, store-related and social media-related). Social media marketing includes (advertising, communication and electronic word of mouth ). It encompasses the prevailing context (interactive, competitive and globalizing space). Stakeholders include (religious, technological, and economic factors) that influence social media marketing strategies. Marketing, economic, and human resources actions in the form of strategies shape the marketing implications of brand equity.Marketing managers can take steps to promote brand equity by considering the proposed research model. Manuscript profile

Open Access Article

1186 - The Effect of Ethical Marketing on Brand Credit: Mediating a Service Recovery Strategy
Behrooz Eskandarpoor Babak Heydari Iraqi somayeh saebnia

In addition to their medical mission, pharmaceutical companies must perform their duties well in the field of ethical marketing. The purpose of this study was to investigate the impact of ethical marketing on brand credibility with regard to the mediating role of servic More

In addition to their medical mission, pharmaceutical companies must perform their duties well in the field of ethical marketing. The purpose of this study was to investigate the impact of ethical marketing on brand credibility with regard to the mediating role of service Service Recovery Strategy. The sample consisted of 235 people who were selected by stratified random sampling based on the Hooman method. Data were collected through standard ethical marketing questionnaires, brand restoration strategies, and brand validity. Cronbach's Approval Data analysis was performed in SPSS and Amos software environments. Model adequacy results for the path analysis method with RMSEA 0.068 after model fit indicated that the model fit for this study. Results showed that based on the figures for elongation and skewness, the data have normal distribution. Morality has a positive and significant impact on brand reputation, and the service Service Recovery Strategy mediates this relationship. Ethical marketing also had a significant and positive impact on the resuscitation strategy. And the strategy of revitalizing services had a positive and significant impact on brand reputation Manuscript profile

Open Access Article

1187 - Designing a Financial Services Marketing Model in the Brokerages of the Stock Exchange Organizations
Ali Mozafari Mohammad Hossein Ranjbar Serajalddin Mohebbi Saeed Moradpour

The purpose of this study is to "design the financial services marketing model in the brokerages of stock exchanges Organization".In this regard, while reviewing the concepts of marketing and financial services with an interview with experts in the marketing and financi More

The purpose of this study is to "design the financial services marketing model in the brokerages of stock exchanges Organization".In this regard, while reviewing the concepts of marketing and financial services with an interview with experts in the marketing and financial services industry using qualitative analysis, we design a model of marketing of financial services in brokerages of the Stock Exchange Organization by marketing and brokerage experts by marketing and brokerage experts and identified indices and components.The studied population included all the experts in marketing and brokerage.The sample size of the study was 20 experts in the marketing and corporate financial services selected through the theoretical saturation method. Semi-structured interviews and the Delphi method were used to collect the data in this study.Using MAXQDA software,the results of the qualitative analysis showed that the components of the marketing of the financial services model in the brokerages of the stock exchange and securities organization are 1)Customer attraction and retention, 2)market share,3)the performance of brokers and intermediaries,4)the mix of service marketing,5)establishment of the comprehensive service system,6)investment,7)diversity of companies, 8)environmental factors(marketing and financial services environment).Furthermore,67 indices were confirmed for these components. Manuscript profile

Open Access Article

1188 - The role of sensory marketing in the improvement of customer experience and the intention of purchase from a store (case of study: Ofogh Kourosh chain stores)
Reza Kazemi majid fattahi Niloofar Imankhan

Sensory marketing is one of the modern methods of marketing that attracts target market customers by creating a distinct experience and affecting the perception and behavior of the buyer's decision. So, the purpose of the present research is to examine the role of senso More

Sensory marketing is one of the modern methods of marketing that attracts target market customers by creating a distinct experience and affecting the perception and behavior of the buyer's decision. So, the purpose of the present research is to examine the role of sensory marketing in the improvement of customer experience and the intention of purchase from Ofogh Kourosh chain store in Sari. For this purpose, the questionnaire of the research was distributed among 384 populations that include all customers of Ofogh Kourosh chain stores in Sari. The method of the research was descriptive and correlational. To answer the hypotheses of the research, LISREL Software and structural equations modeling were used. The results showed that sensory marketing has a positive significant effect on the improvement of customer experience and the intention of purchase from the store. Also, all dimensions of sensory marketing have a positive significant effect on the improvement of customer experience and the intention of purchase from the store. Also, all dimensions of sensory marketing have a positive significant effect on the improvement of customer experience and the intention of purchase from the store. Manuscript profile

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1189 - The effect of innovation capability and organization marketing capacity on export marketing performance
hossein norouzi Shayan Kanani Tehrani Fatemeh Darvish

The main purpose of this study is to determine the effect of innovation capability and organization marketing capacity on export marketing performance in the dried fruit industry. This research is descriptive-survey (cross-sectional) in terms of method and in terms of p More

The main purpose of this study is to determine the effect of innovation capability and organization marketing capacity on export marketing performance in the dried fruit industry. This research is descriptive-survey (cross-sectional) in terms of method and in terms of purpose is applied research and in terms of type is in the field of applied research. The statistical population of this study is all managers and practitioners of dried fruit industries active in Tehran. A sample of 340 people were selected and studied by the available non-probabilistic sampling method. The validity of the questionnaire was confirmed by KMO test and the reliability of the questionnaire was confirmed by Cronbach's alpha coefficient. Also, all stages of testing and analysis of hypotheses were performed using SPSS V: 23.0 and AMOS V: 18. The results of the analysis showed that the innovation capability has a positive and significant effect on the types of innovation in the dried fruit industry. Also, the types of innovation have a significant effect on the performance of innovation. On the other hand, the results indicate that the performance of innovation and marketing capacity and its dimensions have a positive and significant effect on the performance of export marketing. Manuscript profile

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1190 - The effect of currency shock on the occurrence of anomalies in the Tehran Stock Exchange The effect of currency shock on the occurrence of anomalies in the Tehran Stock Exchange
marzieh ghalandari Mirfeiz Fallah

The main subject of this research is the experimental study of the use of currency shock on the stock market anomalies of Tehran Stock Exchange companies. For this purpose, a sample of 70 companies listed on the Tehran Stock Exchange during the period 2012 to 2019 was e More

The main subject of this research is the experimental study of the use of currency shock on the stock market anomalies of Tehran Stock Exchange companies. For this purpose, a sample of 70 companies listed on the Tehran Stock Exchange during the period 2012 to 2019 was examined quarterly. For stock market anomalies, ten separate variables (momentum, abnormal stock returns, gross profitability, specific risk, liquidity, net operating assets, asset growth, return on assets, investment in assets and accruals) have been used as representatives. Multivariate regression was used to test the hypotheses and the relationship between the variables was addressed by forming an optimal model. The results show that currency shock has a positive and significant relationship with abnormal stock returns, special risk, gross profitability, stock liquidity, asset growth, accruals and return on assets of the company. The findings also did not show a relationship between currency shock and momentum, net operating assets and investment in assets. Manuscript profile

Open Access Article

1191 - Investigation Effect Perceived Value on Word-of-Mouth With the Role Mediation Customer Satisfaction (Case of : Consumers of Pars Khazar Home Appliances Products)
Ebrahim Khademi Vahid Mirzaei

Research Present With a purpose investigating the impact of perceived value on Word-of-mouth marketing With the role of mediation customer satisfaction. In terms of purpose, this was an applied research, and in terms of collecting data, it is a descriptive- survey study More

Research Present With a purpose investigating the impact of perceived value on Word-of-mouth marketing With the role of mediation customer satisfaction. In terms of purpose, this was an applied research, and in terms of collecting data, it is a descriptive- survey study and of the correlational type. Statistical population of this unlimited research and Includes all consumers of Pars Khazar household appliances in North Khorasan province For Determine sample size Used Morgan table and Number 384 people were selected for the sample. The sampling method in this research has been available. A questionnaire was used to collect data.Validity of the questionnaire was approved by management professors and For the reliability of the questionnaire, Cronbach's alpha coefficients were used That coefficient for variables Perceived value (0.714), Customer satisfaction (0.701) and Word-of-mouth marketing (0.915) obtained. Collected data using descriptive statistical methods through software spss 21 and Inferential statistics using software Lisrel Were analyzed. The findings show, Perceived value has a positive and significant effect on customer satisfaction and Word-of-mouth marketing. Customer satisfaction has a positive and significant effect on Word-of-mouth marketing. also Perceived value indirectly and through customer satisfaction on Word-of-mouth marketing has a positive and significant effect. Manuscript profile

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1192 - Interpretive structural computational model (ISM) for identifying and classifying internal marketing management indicators
Mohammadreza Dorrani Farshid Namamian

The present study is aimed at identifying environmental and effective factors, internal strengths and weaknesses of the organization in order to implement the performance and ability of internal marketing on organizational and professional consequences in the Digital De More

The present study is aimed at identifying environmental and effective factors, internal strengths and weaknesses of the organization in order to implement the performance and ability of internal marketing on organizational and professional consequences in the Digital Development Industries (Private Joint Stock Company). In this regard, descriptive-survey approaches and structural-interpretive model have been used to determine the organizational marketing management strategy, due to which environmental factors involved in the organization including material motivational factors, intangible motivational factors, environmental factors, appropriate tools and equipment, knowledge. And the expertise of personnel and managers, support and optimization, vision and organizational foresight have been identified. These factors have been prepared as input to the ISM model in the form of structural self-interaction matrices, achievements, and have been used to estimate the influence-dependency power diagram. The modeling results show that the material motivation factor has the most important effect on prioritization over other identified factors Manuscript profile

Open Access Article

1193 - The factors Influencing Consumption of Art Films
Farzin Nematbakhsh Abkenar Mansoure Aligholi seyed kamran Nourbakhsh Hossein Safarzadeh

In the various previous researches have paid more attention to understanding the different angles and dimensions of the factors affecting film consumption. Concentrating on what is known as an "art film" and identifying the factors that influence on its consumption are More

In the various previous researches have paid more attention to understanding the different angles and dimensions of the factors affecting film consumption. Concentrating on what is known as an "art film" and identifying the factors that influence on its consumption are at the main focus of this study. The present research has been done according a qualitative approach based on Grounded Theory Method and data has been gathered through depth interviews with some of the most prominent people in the various fields such as production, distribution, movie screening, cultural policymakers and cinema industry-art professors. The data were analyzed using principles related to grounded theory (open and selective coding, continuous comparative analysis, creating concepts, and categories). The results of data coding have led to the identification of 38 concepts that were categorized into 7 categories. An in-depth understanding of the affected factors on the consumption of art films can make use as the results of the present study for a set of elements involved in the subject, from pre-production to marketing, distributing and finally film screening with cultural managers. This study could increase number of art film audiences with providing appropriate contexts in order to improve the conditions and its completion. Manuscript profile

Open Access Article

1194 - The Effect Of Digital Marketing On Brand Loyalty With The Required Intermediary Role Of The Product (Case Study: Manizan Dairy Products Company, Kermanshah)
seyed reza mousavi fard seyed reza hasani

AbstractThe purpose of this study is to investigate the effect of digital marketing on brand loyalty with the mediating role of product innovation. This research is applied in terms of purpose and descriptive-survey nature in terms of causal type. The method of collecti More

AbstractThe purpose of this study is to investigate the effect of digital marketing on brand loyalty with the mediating role of product innovation. This research is applied in terms of purpose and descriptive-survey nature in terms of causal type. The method of collecting library information and the required tools is taking notes. The statistical population of the study includes the customers of Manizan Dairy Products Company in Kermanshah. Simple random sampling method and sample size using Cochran's formula is 384 people. The method of data collection is field and the required tools are the use of standard questionnaires of digital marketing (researcher-made), brand loyalty of Crystalis and Chrischo (2013) and product innovation of Paladino (2008). The method of data analysis is descriptive statistics using SPSS26 software. AMOS 24 software was also used to model structural equations. The findings show that digital marketing explains 54% of product innovation changes. Digital marketing also predicts 56% changes in brand loyalty. Finally, product innovation explains 30% of changes in brand loyalty. The results showed that digital marketing is effective on brand loyalty with the mediating role of product innovation with a coefficient of 3.47 of the Sobel test (T- Manuscript profile

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1195 - Investigating the role of social media marketing on value creation and its effect on customer behavior in public health centers in Tehran
Anahita Rahmati AREZOO Ahmadi Danyali

AbstractOne of the ways to reduce inappropriate behaviors in medical centers is to create a platform for the occurrence of extra-role customer behaviors and motivate the client to perform citizenship and participatory behaviors that can reduce the incidence of violence More

AbstractOne of the ways to reduce inappropriate behaviors in medical centers is to create a platform for the occurrence of extra-role customer behaviors and motivate the client to perform citizenship and participatory behaviors that can reduce the incidence of violence in medical centers . Five medical centers were selected by cluster sampling method and the sample were selected from among the patients referred to these centers. To collect the data, a standard questionnaire was extracted from the base articles and compiled in accordance with the statistical population. The validity of the questionnaire was assessed and confirmed by two methods of face and content validity. The reliability of the questionnaire was also measured with Cronbach's alpha and confirmed. Questionnaires were distributed among the sample and 384 healthy questionnaires were collected. The collected data were analyzed using structural equation modeling and Amos software. Findings of the study indicate that all the features of social media, including entertainment, customization, interaction, word-of-mouth electronic advertising and up-to-dateness, had a significant effect on the dimensions of value creation. These dimensions also have a significant and positive effect on the two dimensions of citizenship behavior and participatory behavior. Manuscript profile

Open Access Article

1196 - Exploratory Factor Analysis and Confirmatory Factor Analysis of Marketing Capabilities of Bank Melli Iran Brand in Tehran Province
mohammad najafzadeh ziaodin Sayyed Abbas Heidari Bahram Kheiri

Background: Marketing capabilities, if high in companies, will enable them to obtain information about competitors' actions and reactions, create special value for their customers and create barriers to the entry of competitors and prevent their threats.Objective: Explo More

Background: Marketing capabilities, if high in companies, will enable them to obtain information about competitors' actions and reactions, create special value for their customers and create barriers to the entry of competitors and prevent their threats.Objective: Exploratory factor analysis and confirmatory factor analysis of marketing capabilities of Melli Bank of Iran brand in Tehran province. Materials and Methods: In terms of the type of research, the research was applied and based on the path in terms of descriptive type, based on cross-sectional time and based on the implementation of the field type that was conducted in Melli Bank of Tehran. The type and method of research in this research is descriptive method. Results: For all models, the value of the division of kai statistics 2 to the degree of freedom less than 2 and the amount of RMSEA was less than 08.0, so it can be concluded that the mentioned models have a good fit. Manuscript profile

Open Access Article

1197 - Investigating the effect of organizational capabilities on competitive performance with the mediating role of organizational agility
elnaz allaf jafari Alireza Rousta Aََhmad Royaei

The purpose of this research is to investigate the effect of organizational capabilities on organizational performance with the mediating role of organizational agility. The current research is descriptive-survey in terms of method and practical in terms of purpose. The More

The purpose of this research is to investigate the effect of organizational capabilities on organizational performance with the mediating role of organizational agility. The current research is descriptive-survey in terms of method and practical in terms of purpose. The statistical population of the research was 200 employees and managers of Kavirmotor, and 128 people were selected using the Morgan-Karjesi table with a simple random sampling method. The data collection tool was a questionnaire. Data analysis was done with structural equation model and Smart Pls3 software. The results showed that the organizational capabilities have a significant effect on the organization's agility. Organizational agility has a significant impact on competitive performance. Also, organizational capabilities have a significant effect on competitive performance with the mediating role of organizational agility. Dynamic capability does not affect competitive performance. Therefore, the strengthening of organizational capabilities can accelerate the level of reactivity and flexibility of the organization to various developments and lead to the improvement of competitive performance. Also, using new marketing tools and better use of operational elements and giving importance to the skills and knowledge of different departments of the organization can be effective in organizational agility and consequently in improving performance. Manuscript profile

Open Access Article

1198 - Innestigating the Impact of Ethnic Food, Ethnic Marketing and Culturalization on Foreign Totrism With the role of ethnic mediator
somaye rashidi rasool sanavifard ali hamidizade

Abstract: The growing growth of glabal trade has paved the way for ethnic marketing and tourism. And Irans potential with diverse ethnicities is important in this regard. The purpose of this study Innestigating the Impact of Ethnic Food, Ethnic Marketing and Culturaliza More

Abstract: The growing growth of glabal trade has paved the way for ethnic marketing and tourism. And Irans potential with diverse ethnicities is important in this regard. The purpose of this study Innestigating the Impact of Ethnic Food, Ethnic Marketing and Culturalization on Foreign Totrism. The research method is descriptive- survey and applied in terms of purpose. Non-random sampeling method is available and a researcher-mede questionnaire is used. The statistical pop ulation of foreign tourists to the city of Tehran and a sample size of 113 people were selected using non-randomly available methods. The tourism industry is a solution to the economy ,in this regard, more research on food commodification, in order to achive ways to focous on greater profitability and economic development. The results showed that ethnic foods have a positive and signification effect on ethnicity, ethnicity on ethnic marketing, ethnicity on cultural acceptability and ethnicity on Foreign Totrism. Manuscript profile

Open Access Article

1199 - Designing Internal Marketing Model with Entrepreneurial Approach in Start - up Businesses using Grounded Theory
Alireza Tayebi Mehdi Karimi Zand sayyedabbas heidari

Purpose–The main purpose of this study is to present an internal marketing model with an entrepreneurial approach in start- up businesses,which emphasis on human resources and employees as internal customers is one of the key business factors with of the organizat More

Purpose–The main purpose of this study is to present an internal marketing model with an entrepreneurial approach in start- up businesses,which emphasis on human resources and employees as internal customers is one of the key business factors with of the organization and acts as a Comprehensive management process.methodology-the present research is in terms of purpose applied and research-survey in terms of nature.Data collection is qualitative-foundation data(systematic).Data were obtained through semi-structured interviews with eighteen experts and managers with a background in business,based on purposeful sampling method and to the extent of saturation of required information and theoretical adequacy.Findings-After performing three stages of coding the causes and backgrounds Research,the underlying factors of employee citizenship behavior,internal communication and technical evaluation,technology intervention factors,global markets and the structure of work strategies Strategic creation,strategic resource evaluation and value creation and finally the consequences of competitive advantage,promotion of innovation and development of entrepreneurial activities of this phenomenon were identified in the form of a paradigm model of data foundation theorizing.Research limitations/ implications -this study helps knowledge by examining the relationship between, internal marketing and entrepreneurial orientation in start-ups and plays an important role in starting start-ups and their sustainability. Manuscript profile

Open Access Article

1200 - Presenting the model of consumer behavior with emphasizing on inbound & outbound marketing. (Case Study: Consumers of Fast-moving consumer goods in Tehran)
Maryam Khajavi Bahram Kheiri Ahmad Vedadi

The aim of the present study is to explore aspects of consumer behavior, with an emphasis on inbound and outbound marketing. From the qualitative point of view, the grounded theory method has been used. The statistical population of the present study in the qualitative More

The aim of the present study is to explore aspects of consumer behavior, with an emphasis on inbound and outbound marketing. From the qualitative point of view, the grounded theory method has been used. The statistical population of the present study in the qualitative section was formed by academic experts and in the quantitative section, "Consumers of consumer goods in Tehran" and the statistical sample of the quantitative section, the current research is 385 people. In the qualitative part of the present study, using open, axial and selective coding, an attempt was made to create the data obtained in 10 interviews to create a research process model.In the qualitative section, the research results are presented in the form of process and contextual models of consumer behavior with emphasis on inbound and outbound marketing, which consists of a structured model of semantic variables, inbound and outbound marketing, content effectiveness and social convergence of advertising. Manuscript profile

Open Access Article

1201 - Digital Marketing Validation Based on Marketing Intelligence in Isaco
Farzad Malek Shir Abadi Mehdi Karimi Zand MohammadReza Kabaranzadeh Ghadim

In recent years, the growth of social media and the increase in their use by customers, has made the media a tool for the company to communicate with consumers. The purpose of this research is to validate digital marketing based on marketing intelligence in Isaco. The r More

In recent years, the growth of social media and the increase in their use by customers, has made the media a tool for the company to communicate with consumers. The purpose of this research is to validate digital marketing based on marketing intelligence in Isaco. The research has been quantitative and descriptive-applied. The statistical population included all employees of Isaco and other affiliates in the field of marketing and sales. The statistical sample consisted of 340 people based on the rules of sample size in structural equations and randomly available methods. According to the research findings, all correlations had values less than 0.8, so the existence of multiple common linear relationships between variables is ruled out. The value of average variance extracted for the variables of this study is between 0.7759 and 0.5098, which is more than the minimum value of 0.5. Findings showed that digital marketing has a significant effect on marketing intelligence. It has a path coefficient of digital marketing variables and marketing intelligence which is 0.784 and T-statistic is 12.254. GOF index is 0.39, which indicates a strong fit of the model and validity. Manuscript profile

Open Access Article

1202 - Design and explanation of social media-based banking services marketing model
Hamidreza Azimi vahidreza mirabi hossein safarzadeh

A review of the trends in the banking system in our country also confirms the fact that financial services providers, In this regard, the aim of the present study is to design and implement a value creation model for bank customers in the process of creating a common br More

A review of the trends in the banking system in our country also confirms the fact that financial services providers, In this regard, the aim of the present study is to design and implement a value creation model for bank customers in the process of creating a common brand value. According to its objectives and in terms of the process of doing the work, the present research is a descriptive research and exploratory survey. The statistical population in the qualitative section is composed of bank managers of Bank shahr branches located in Tehran province, which was interviewed by targeted method until theoretical saturation, The statistical population of the quantitative section includes all the customers of Bank shahr located in Tehran provincem. Qualitative interview and in a small part of the questionnaire was used, the validity of which was confirmed by expert opinions and reliability with Cronbach's alpha. In order to analyze the data, qualitative content analysis and structural equations were used with PLS2 software. The results showed that The dimensions of the model include customer motivation, customer value, organizational factors, customer experience, customer loyalty and image They are the mind of the customer and the model has a goodfit Manuscript profile

Open Access Article

1203 - Retail banking and its effective marketing factors (Case study: Branches of Mellat bank in Sanandaj)
Sayed Mohammad MoosaviJad Khabat Nesaei Seyed Mohammad Reza Movahed

Today, the banking industry plays a role beyond its inherent position in the Iranian economy, which means that it has taken on the duties of other sectors of the economy, especially the financial spheres. This degree of importance requires that more research be done in More

Today, the banking industry plays a role beyond its inherent position in the Iranian economy, which means that it has taken on the duties of other sectors of the economy, especially the financial spheres. This degree of importance requires that more research be done in this industry. In the present study, according to two basic points; The prominent role of micro-banking in combining resources and reputation management of banks and the high number of micro-customers in banks in Sanandaj, micro-banking has been considered as a turning point of the present study. Therefore, the present study examines micro-banking and marketing factors affecting it. The present study is applied in terms of purpose and descriptive-survey in terms of method. The data collection tool is a questionnaire. The statistical population of the present study is all micro-customers of Bank Mellat branches in Sanandaj and 384 customers were selected as a sample using available Morgan table. The results showed that all research hypotheses are confirmed and there is a significant relationship between research variables. Manuscript profile

Open Access Article

1204 - The Effects Of Corporate Accountability , Customer-oriented And Innovativeness Strategy On Marketing Information System In Service-oriented Companies
Atiyeh Khojasteh Khosro Ehsaneh Nejad Mohammad Nosratolah Shadnoush

AbstractBackground: Accountability is what people expect from organizations and it is seen as a tool to control power and get things done betterObjective: To investigate the effect of the role of organizational accountability, customer orientation and innovation strateg More

AbstractBackground: Accountability is what people expect from organizations and it is seen as a tool to control power and get things done betterObjective: To investigate the effect of the role of organizational accountability, customer orientation and innovation strategy on marketing information system in service-oriented companies Method: Present study is practical and has descriptive-correlational nature.data collection tools;Survey analysis was conducted in this study Results: The results of hypothesis testing showed that the variables of organizational accountability, innovation in products and services of the company and customer orientation have a significant and positive effect on the variable of marketing information system Conclusion:The significant impact of organizational accountability variable makes executives take responsibility for what they do and the services they provide, ensure the quality of their work, and always seek to improve their functions, missions and work.Keywords: Organizational Accountability, Customer Orientation, Innovation Strategy, Marketing Information System . Manuscript profile

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1205 - Presenting the model of B2B content marketing in line with the firm's competitiveness objectives
Shahrzad Yaghtin Hossein Safarzadeh Mehdi Karimi zand

Over recent years, business-to-business (B2B) firms have been growingly using digital content marketing to strengthen their relationships with customers. However, most companies disregard the importance of aligning the content marketing strategy with their competitivene More

Over recent years, business-to-business (B2B) firms have been growingly using digital content marketing to strengthen their relationships with customers. However, most companies disregard the importance of aligning the content marketing strategy with their competitiveness goals. Furthermore, no previous research has been performed to provide a comprehensive framework to implement content marketing in line with the firm’s competitiveness objectives. Hence, this research aims to theoretically contribute to content marketing literature by presenting a conceptual model for planning B2B digital content marketing strategy in line with the firm’s competitiveness goals. For this, a conceptual review was conducted. In light of our findings from this review, effective factors for implementing successful B2B content marketing were identified. Then, the main pillars of B2B content marketing in line with the firms’ competitiveness goals were extracted. Next, the conceptual model of the research was presented. Finally, the relationships between identified variables of the model were tested using the Partial Least Squares method in Smart PLS. Based on our findings, we argue that in order to implement effective digital content marketing in B2B contexts, it is essential to deploy an integrated approach that considers customers’ needs as well as the competitiveness goals of the firm. Manuscript profile

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1206 - Provide a native model of integrated marketing communications (IMC) based on brand promotion
Vahid Nameni Bahram Kheiri Mansoureh Aligholi

The purpose of this study is to provide a model for integrated marketing communications ( IMC ) . The research has been done with a qualitative approach and grounded theory method . The tool used to collect data was an interview . Sampling was performed by stratified ra More

The purpose of this study is to provide a model for integrated marketing communications ( IMC ) . The research has been done with a qualitative approach and grounded theory method . The tool used to collect data was an interview . Sampling was performed by stratified random sampling method . The research community is experts and professors in the field of marketing management . The sample surveyed in this research are 10 professors and experts in the field of marketing management . Coding has been used as a method of data analysis . Using experts , setting goals , setting advertising budgets , pricing strategies are some of the strategies ahead to improve the performance of integrated marketing communications ( IMC ) . It should also be noted that for integrated marketing communications ( IMC ) consequences we can mention branding , brand strengthening , customer satisfaction , brand image . Manuscript profile

Open Access Article

1207 - Identifying the factors affecting the selection of export destinations of Iranian pharmaceutical products
Ebrahim Vakil Yazdi Rasoul Sanavifard Ali Asghar Eivazi Heshmat

The purpose of this study is to identify the factors affecting the choice of export destination in the pharmaceutical industry. In the qualitative part, the Delphi method was used to extract the conceptual model. The data of this section was done through a survey of 15 More

The purpose of this study is to identify the factors affecting the choice of export destination in the pharmaceutical industry. In the qualitative part, the Delphi method was used to extract the conceptual model. The data of this section was done through a survey of 15 academic and export experts and through judgmental sampling and snowball sampling. In the quantitative part, the data collection tool includes a questionnaire and the statistical sample consists of 283 managers, deputies, experts and experts in the field of export and experts of trade-related organizations and university professors, who through the sample method Single-stage clusters are selected. Structural equation modeling and LISREL software were used to analyze the data. The results show trade risk, economic development, attractiveness of market characteristics, technical characteristics of the product, resources and capabilities, company credibility, technological characteristics, membership in contracts and tariff barriers and restrictions. Resulting from government decisions affect the choice of export destination of the pharmaceutic. Manuscript profile

Open Access Article

1208 - Provide a native model of integrated marketing communications (IMC) based on brand promotion
Vahid Nameni Bahram Kheiri Mansoureh Aligholi

The purpose of this study is to provide a model for integrated marketing communications ( IMC ) . The method of the research is a descriptive -survey method . The tool used to collect data is questionnaire . The research community is consumers of Paxan products . Sampli More

The purpose of this study is to provide a model for integrated marketing communications ( IMC ) . The method of the research is a descriptive -survey method . The tool used to collect data is questionnaire . The research community is consumers of Paxan products . Sampling is performed by stratified random sampling method . Sampling method Due to the large number of members of the statistical community , the statistical sample includes 384 people who have been selected by available methods . SPSS and PLS software were used for data analysis . Using experts, setting goals , setting advertising budgets , pricing strategies are some of the strategies ahead to improve the performance of integrated marketing communications ( IMC ) . It should also be noted that for integrated marketing communications ( IMC ) consequences we can mention branding, brand strengthening , customer satisfaction , brand image . Manuscript profile

Open Access Article

1209 - Identifying the effective factors on relational marketing in the banking industry under the conditions of embargo on private banks and its ranking
Reza Mohammadi Sina Nematizadeh Seyed Abbas Heydari

This research is in terms of practical purpose, in terms of mixed exploratory data (qualitative and quantitative) and in terms of research implementation method, it is of the type of foundation data (qualitative phase) and cross-sectional survey (quantitative phase). Th More

This research is in terms of practical purpose, in terms of mixed exploratory data (qualitative and quantitative) and in terms of research implementation method, it is of the type of foundation data (qualitative phase) and cross-sectional survey (quantitative phase). The population of the qualitative stage was all the managers and specialists of the private banks in the west of the country, from whom 21 people were selected by the targeted snowball method, and the statistical population in the quantitative part was all the employees of the private development banks of the west of the country, among them there were 250 people based on the formula Cochran was selected as a sample by stratified random method. The research tools were interviews and questionnaires .used. Data analysis was done based on pls software and foundation data. The results showed that expanding communication, using social networks, mpowering management causal conditions, organizational planning, effective organizational strategy interactive strategies, intra-organizational support and extra-organizational support. Among the intervening conditions, organizational participation, capable human resources and customer satisfaction are background factors. One of the consequences of the implementation of the cases raised is to reach the related marketing of the banking network in the conditions of sanctions. Manuscript profile

Open Access Article

1210 - Representing a model for measuring social responsibility in Tejarat Bank by brand orientation approach
Reza Jafari Afshar Seyyed Abbas Heidari

Abstract Nowadays social responsibility is key factors for organizations. Because it effects on lots of organizational outputs and most ones try to develop their social responsibilities for improving their reputation. In the current research, a model for measuring socia More

Abstract Nowadays social responsibility is key factors for organizations. Because it effects on lots of organizational outputs and most ones try to develop their social responsibilities for improving their reputation. In the current research, a model for measuring social responsibility was represented. The research was done by mix method (qualitative and quantitative). Statistical society in qualitative part includes 10 experts and in quantitative one contains 213 employees and managers in levels of Tejarat bank from which 213 ones were selected by Cochran sampling formula. First of all, emphasizing views of Tejarat Bank experts, preliminary model includes three dimensions, nine components and 45 indices was extracted. Continuously applying structural equation model in LISREL software environment the extracted model was tested and finally final definitive model of social responsibility includes customer orientation (contains accountability and service quality), legal and ethical factors (contains stakeholders, employees, members of society and organizational activities) and attending to environment (contains environmental factors, internet marketing and representing internet services) was gained. Regarding high influence of legal and ethical factor on Tejarat Bank brand development, legal and ethical approach is suggested for the bank. Keywords: marketing capabilities, customer orientation, legal and ethical factors, attending to environment Manuscript profile

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1211 - Development of entrepreneurial ecosystem model with the approach of employability of knowledge-based businesses
Iman Jalilian Mohammad Reza KabaranZad ghadim Nosratollah Shadnoush Jamshid Edalatian Shahriari

The entrepreneurial ecosystem provides a growth model for entrepreneurs and by determining related indicators and elements, it identifies opportunities and threats and provides the basis for the growth of entrepreneurial activities. The aim of the current research is to More

The entrepreneurial ecosystem provides a growth model for entrepreneurs and by determining related indicators and elements, it identifies opportunities and threats and provides the basis for the growth of entrepreneurial activities. The aim of the current research is to develop the entrepreneurial ecosystem model with the approach of employability of knowledge-based businesses based in Science and Technology Park of Tehran University. In this regard, through interviews with 20 academic experts and entrepreneurs related to the field of research, the field under study was investigated with a qualitative method. The analysis of information in the qualitative section has been carried out by the method of theme analysis. The results of the research showed that the entrepreneurial ecosystem model can be designed with the approach of employability in six categories of human capital, financial capital, market capital, cultural capital, political capital and support capital, and each of these sectors had different subsystems. It was also concluded that paying attention to the development of the entrepreneurial ecosystem model has results such as the development of innovation and entrepreneurship and the creation of sustainable employability. Manuscript profile

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1212 - Provide a model of strategic marketing capabilities based on competitive advantage in the banking industry based on the foundation data approach
Vahid javaheri abbas heydari Bahram Kheiri

The present study aims to provide a model of strategic marketing capabilities based on competitive advantage in the banking industry based on the foundation data approach. The research method is qualitative and based on data theory of the foundation. Semi-structured int More

The present study aims to provide a model of strategic marketing capabilities based on competitive advantage in the banking industry based on the foundation data approach. The research method is qualitative and based on data theory of the foundation. Semi-structured interviews were used to collect data and data analysis was performed by Strauss and Corbin method and paradigm model. Sampling was theoretical sampling method and was done using targeted (judgmental) techniques. According to the systematic model of data foundation theory, 15 people were selected for the statistical community of experts and managers with experience in the banking industry. The findings of this study indicate that for the successful implementation of a strategic marketing model based on competitive advantage Develop a positive understanding of marketing more in the field of competitive advantage activities. They can also provide a better picture of their services by emphasizing strategic marketing capabilities in order to pay attention to competitive patterns and take steps to develop a competitive advantage. In addition, this study warns managers about the need to pay attention to strategic marketing capabilities based on competitive advantage in the banking industry. Manuscript profile

Open Access Article

1213 - Designing an Export Marketing Model Considering the Consumer Behavior of Food Products (Case Study: Nuts and Nuts)
Masih Moghri Golnar Shojaei Baghini

Abstract The purpose of this study is to design an export marketing model according to the behavior of food consumers (case study: nuts and dried fruits). The research community is the managers and experts of commercial companies. The research is of applied type and has More

Abstract The purpose of this study is to design an export marketing model according to the behavior of food consumers (case study: nuts and dried fruits). The research community is the managers and experts of commercial companies. The research is of applied type and has been evaluated qualitatively-quantitatively. The components have been identified through the research literature and we have used the Delphi technique to screen the components. The Delphi technique has been performed in 3 rounds by experts working in the field of export. In the second step, we used the ISM (structural-interpretive) technique to level the components and identify the effective components. The results of the research indicate that in the first step, according to the Delphi technique in the export marketing model, 13 components have been approved by experts. In the second step in the structural-interpretive technique, the components are placed on 4 levels. According to the dependence-influence analysis, the components of creativity and innovation and attention to the quality of production have been identified as the most influential component and the key component in the export marketing model. Manuscript profile

Open Access Article

1214 - Designing a reinsurance model to enter international markets with a mixed approach
fatemeh hashemi JAMSHID edalatian shahryari jalal haghighat monfared

The purpose of this study is to design a reinsurance model to enter international markets. In terms of purpose, this study is an application that has been done with a qualitative approach in terms of nature and form of implementation. The statistical population of this More

The purpose of this study is to design a reinsurance model to enter international markets. In terms of purpose, this study is an application that has been done with a qualitative approach in terms of nature and form of implementation. The statistical population of this research in the qualitative part includes 10 experts in the insurance industry and in the quantitative part of the experts of insurance branches in Tehran province, from which a sample of 384 people has been selected. The main tools of data collection were semi-structured interview and Delphi questionnaire for screening indicators and a 5-point Likert scale questionnaire. To analyze the obtained data, content analysis method and Maxiquida software and partial least squares technique and Smart PLS software were used. The results of qualitative analysis by Max Kyoda software showed that the dimensions and components of reinsurance model design in international markets include investment, international marketing, strategies, market development, internationalization, internationalization attitude, international entrepreneurship and entry into international markets. Also, 48 indicators for these components were finally approved by experts. The results of data analysis confirmed all research hypotheses. Calculation of goodness-of-fit indices showed that the proposed model in this study has good validity. Manuscript profile

Open Access Article

1215 - Presenting Halal Tourism Marketing Model in Middle East (Case Study: Kish Island) with qualitative approach
seyede fatemeh abdollahi bahnemiri vahidreza mirabi Ali Norouzi mobarake

This Research has been conducted with the aim of providing the Halal tourism model presentation in 2019 in Kish Island. The samples of this Research included 10 persons. After interview and coding, totally, 227 frequencies were obtained from 10 interview files. After th More

This Research has been conducted with the aim of providing the Halal tourism model presentation in 2019 in Kish Island. The samples of this Research included 10 persons. After interview and coding, totally, 227 frequencies were obtained from 10 interview files. After the study, very short meaningful keywords were assigned to a part of the text. After classifying the subcomponents, the category of strengths included 8 subcomponents of varied foods and high quality and diversity of the product with the greatest frequency and appropriate climate with the least frequency. The Weaknesses with eight subcomponents of lack of accurate and efficient advertisement had the greatest frequency and too much non-native people without specialty and low number of specialized non-native people, hot weather in the spring and summer had the lowest frequency. The Opportunities with 8 subcomponents was observed where being marine and coastal with the greatest frequency, the cost effectiveness of goods price with the lowest frequency. The Threats was observed with 7 subcomponents of expensiveness and price of flights with the greatest frequency and weak and inefficient management and overtaking of foreign competitors with the least frequency. Totally, 254 frequencies were obtained for categories. Finally the tree model was presented. Manuscript profile

Open Access Article

1216 - Conceptual framework of export marketing capabilities based on competitive advantage
mahboubeh derakhshandeh kamel kamali masoureh aligholi

Inadequate export performance of Iranian companies has always been one of the concerns of business managers. In this regard, the present study aims to develop a conceptual framework of export marketing capabilities based on competitive advantage in the food industry. Th More

Inadequate export performance of Iranian companies has always been one of the concerns of business managers. In this regard, the present study aims to develop a conceptual framework of export marketing capabilities based on competitive advantage in the food industry. This study is an applied goal in terms of implementation method in the form of a descriptive-survey research with a cross-sectional approach. The statistical population includes the senior managers, deputies and supervisors of the top 10 export companies of 191 people, of which a sample of 130 people was selected using the Cochran's formula. In this study, a questionnaire including 7 dimensions and 36 questions was used to collect information to test the hypotheses. The validity of the questionnaire was confirmed using content validity method and convergent validity and the reliability of the questionnaire was calculated by calculating Cronbach's alpha coefficient and combined reliability. To test the hypotheses, the partial least squares technique and Smart PLS software were used. The results of testing the research hypotheses showed that marketing capabilities have a positive and significant effect on product innovation, distribution channels . Manuscript profile

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1217 - A strategy for performance enhancement of Iranian knowledge-based companies
Kazem Mohammaddoost Hamid Reza Saeednia Ahmad Rahchamani

The early models of economic growth were mostly based on hardware factors of production such as physical capital, but in the new models of growth, other soft factors such as capital of knowledge are located in front of leading organizations. Knowledge-based companies co More

The early models of economic growth were mostly based on hardware factors of production such as physical capital, but in the new models of growth, other soft factors such as capital of knowledge are located in front of leading organizations. Knowledge-based companies consider knowledge and technology as an integral part of their core assets and they use the process of creating, distributing and applying knowledge to advance their business This research is a mixed method and includes both qualitative and quantitative approaches. In the qualitative part of the research, while studying the documents, theoretical literature review, conducting library studies and interviewing experts and owners of knowledge-based companies in Iran, has been used from capabilities of MAXQDA 2020 software and then grounded theory (GT) method to encode the interviews is designed and presented special model Market orientation for such companies. In quantitative part, the capability of SPSS software to analyze descriptive statistics and Smart PLS3 software has been used for analyze inferential data, test of research hypotheses, and determine the validity and fitness of the conceptual model. Manuscript profile

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1218 - Behavior model of customers of luxury goods in the gold market: a qualitative study
saghar zarinkamar azam rahiminik Seyyed Abbas Heidari

The purpose of this research is the behavior model of buyers of luxury goods in the gold market. In this regard, while reviewing concepts such as the behavior of buyers, luxury goods and the gold market, by interviewing experts and professors in the field of luxury and More

The purpose of this research is the behavior model of buyers of luxury goods in the gold market. In this regard, while reviewing concepts such as the behavior of buyers, luxury goods and the gold market, by interviewing experts and professors in the field of luxury and gold industry, as well as marketing, the pattern of the behavior of buyers of luxury goods in the gold market was presented using the method of qualitative analysis. The study population includes all experts and professors in the field of luxury and gold marketing. The sample size includes 10 experts in the field of luxury and gold marketing, which was selected by theoretical saturation method. Semi-structured interview and Delphi method were used to collect data in this research. The results of qualitative theme analysis by Max Kyoda software showed that the components of the behavior model of buyers of luxury goods with a focus on the gold market include: 1- social factors, 2- cultural factors, 3- individual factors, 4- economic factors 5- Consumer attitude, 6- Consumption motivation, 7- Value, 8-Experience, 9 Awareness and 10-Consumer behavior. Moreover, 65 indicators for these components were finally approved by experts. Manuscript profile

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1219 - Designing and Explaining the Cause-related marketing Model in the Dairy Foods industry
Raziyeh Ahangar sole boni seyed kamran Nourbakhsh Vahidreza Mirabi yahya khonsari

Cause-related marketing is one of the differentiation strategies in non-price competition in markets with intense competition and saturation, such as the food industry. The current research also aims to provide a Cause-related marketing model in the dairy food industry. More

Cause-related marketing is one of the differentiation strategies in non-price competition in markets with intense competition and saturation, such as the food industry. The current research also aims to provide a Cause-related marketing model in the dairy food industry. The method of the current research is a mixed exploratory, which was obtained through the qualitative strategy of Grounded Theory and semi-structured interviews and coding with MAXQDA, conceptual model has been obtained, and then through the quantitative strategies of model fitting and analysis. The statistical population in the qualitative part was the opinions of 12 experts and specialists in the relevant industry, and in the quantitative part 384 Dairy products customers have been implemented in Tehran. This model includes corporate dimensions with an impact of 0.393(company's marketing mix; company resources and capabilities; campaign implementation, managers' and stakeholders' perspectives), dimensions of customers with an impact of 0.438 (beliefs, attitudes; people's values, demographic factors, social stimuli and individual's experience and knowledge), dimensions related to the campaign with an impact of 0.467 (the place and form help, credibility and importance and urgency of the campaign) and Cause-related marketing results (financial and non-financial results)classification and suggestions according to statistical categories have been provided Manuscript profile

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1220 - Presenting a quantitative model for evaluating the effectiveness of virtual courses of in-service training for employees with an entrepreneurial marketing approach (Study case: Tejarat Bank)
ahad Dehghanzadeh Mojtaba Moazzami Esfandiar Doshman Ziari esmaeil kavosi

The present study has designed a model for evaluating the effectiveness of virtual courses of in-service training for employees with an entrepreneurial marketing approach. The research is practical in terms of purpose and quantitative in terms of method. Using the three More

The present study has designed a model for evaluating the effectiveness of virtual courses of in-service training for employees with an entrepreneurial marketing approach. The research is practical in terms of purpose and quantitative in terms of method. Using the three-stage Delphi technique among 20 experts, the indicators were adjusted and refined and the final model was calculated. In order to implement the designed model, a researcher-made questionnaire was placed in the survey plant. At this stage, the statistical population includes all the employees of Tejarat Bank in Tehran (5163 people). Based on Cochran's formula, 358 people were selected . After collecting data, statistical analysis of data was done at two descriptive levels (statistical indicators) and inferential level (confirmatory factor analysis).The results of the research indicate that in terms of evaluating the effectiveness of virtual courses of in-service training for employees the most attention is paid to the dimension "quality of educational services in virtual education" and the least attention to the dimension "the role of information technology in virtual education". is. Also, among the 13 components identified, "quality of information" has attracted the most attention and "evaluation of the effectiveness of training courses" has attracted the least attention. Manuscript profile

Open Access Article

1221 - Designing an Online Advertising Model with an GIF Marketing Approach in Iran’s Tourism Hubs
Samaneh Atayee Sina Nematizadeh vahidreza Mirabi

The purpose of this study is to design and explain a model of online advertising with an image-based marketing approach. In this regard, while reviewing the concepts of online advertising, image-based marketing (gif marketing) and tourism, through conducting research an More

The purpose of this study is to design and explain a model of online advertising with an image-based marketing approach. In this regard, while reviewing the concepts of online advertising, image-based marketing (gif marketing) and tourism, through conducting research and using the method of confirmatory factor analysis and structural equation modeling to design and explain the online advertising model with a gif approach Marketing is dealt with in the tourism hubs of Iran. The research strategy includes a qualitative study of the data theory of the foundation and a quantitative analysis of the field. The results showed that the components (causal factors, contexts and outputs) of the online advertising model with the gif marketing approach in the tourism hubs of Iran were explained in order of priority and in order to conduct open interviews and coding, 62 indicators were extracted. The results of model validation and overall model fit index (GOF), which has a value of 0.794, showed that the overall model fit is desirable and as a result, the overall model is valid and approved. Manuscript profile

Open Access Article

1222 - Identification of effective factors on green marketing using the grounded theory method in the hotel industry
Majid Alizadeh Sina Nematizadeh Hasan Esmaeilpour

Green marketing has paid the attention of organizations due to the increase in environmental concerns and the pressure of interested parties for an attractive strategy.The aim of this research is to identify the factors affecting green marketing in the hotel industry.Th More

Green marketing has paid the attention of organizations due to the increase in environmental concerns and the pressure of interested parties for an attractive strategy.The aim of this research is to identify the factors affecting green marketing in the hotel industry.The research method is qualitative.The statistical population of the research was 10 university and hotel experts.Data were collected through in-depth semi-structured interviews and literature review.Data analysis was done based on the grounded theory approach, which includes open, axial and selective coding. The validity of the questionnaire was measured and confirmed by experts and its reliability through Cronbach's alpha.Convergent validity of AVE is adequate for all research constructs.Finally,by communicating between the categories, the research paradigm model was presented,including 18 factors affecting green marketing and 69 concepts.The value of the Kappa coefficient is equal to 0.696, which indicates the validity of the agreement level of the model.The factor of green product (green hotel) was determined as the main phenomenon.The results of the research show the effect of green product,behavioral response of customers,ecological literacy,trust and green marketing mix on corporate image,motivation and improvement of hotel performance.Also,the category of trust was identified as an intervening factor and the most important factor affecting green marketing. Manuscript profile

Open Access Article

1223 - Presenting the integrated marketing mix model of Naft Behran Company with emphasis on IMM industrial customer behavior
mehdi habibi bahram kheiri mansoureh aligholi

The present analysis was done with the aim of presenting the integrated marketing mix model of Behran Oil Company with emphasis on the behavior of the industrial customer of IMM. This research is applied-developmental in terms of its purpose, and in terms of its nature More

The present analysis was done with the aim of presenting the integrated marketing mix model of Behran Oil Company with emphasis on the behavior of the industrial customer of IMM. This research is applied-developmental in terms of its purpose, and in terms of its nature and form of implementation, it is an exploratory study with a mixed approach. The statistical sample in the qualitative part of the research includes 15 senior managers of Behran Oil Company and in the quantitative part it includes 253 employees of this company. For data collection, a semi-structured interview was used in the qualitative part and a questionnaire including 24 dimensions and 75 questions was used in the quantitative part. In the qualitative part of the research, database theory has been used to identify the components of the industrial marketing mix model. In this way, six categories of factors were identified along with the relevant subcategories, which are: causal conditions (customer orientation, strengthening the CRM system, and developing strategies to promote the company's brand), contextual conditions (technology, global markets, and competitive environment), intervening conditions (state customers, perceived risk and customer characteristics), Manuscript profile

Open Access Article

1224 - Designing and Explaining the Marketing Intelligence Model based on the New Product Development in Iran's Automotive Industry
nika habibi azam rahiminik FARIDEH HAGHSHENAS KASHANI

The aim of the current research is to design a marketing intelligence model based on new product development in Iran's automotive industry and to identify the relationships between the components, antecedents and consequences of the model. The current research method is More

The aim of the current research is to design a marketing intelligence model based on new product development in Iran's automotive industry and to identify the relationships between the components, antecedents and consequences of the model. The current research method is of mixed type - exploratory design, in the qualitative stage based on the foundational data theory and in the quantitative stage descriptive survey. The sampling method was purposeful in the qualitative stage and continued until theoretical saturation was reached and finally 15 in-depth interviews were conducted. The number of samples in the quantitative stage was 385. The results of data coding in the qualitative stage led to the creation of a paradigmatic model, and for the quantitative part of the research, a process model was used. , marketing intelligence, market orientation of management, information technology, evaluation of development of roadmap of product features, customization of products and services based on customer taste, evaluation of new product development process and the final dependent variable include reduction of new product development waste, customer satisfaction, competitiveness. . The results indicate the confirmation of 16 research hypotheses, which indicate that there is a positive and significant relationship between the components. Manuscript profile

Open Access Article

1225 - Investigating the effect of organizational culture and dynamic capabilities on organizational performance with regard to the role of e-commerce acceptance
Sepideh Khalafi Elham Akbari

The aim of this study was to investigate the effect of organizational culture and dynamic capabilities on the performance of technology companies in Tehran with regard to the mediating role of e-marketing acceptance. This research is a descriptive survey in terms of app More

The aim of this study was to investigate the effect of organizational culture and dynamic capabilities on the performance of technology companies in Tehran with regard to the mediating role of e-marketing acceptance. This research is a descriptive survey in terms of applied purpose and in terms of data collection method and testing of research hypotheses. The statistical population of the study included 186 technology companies located in Tehran Science and Technology Park that 123 technology companies were selected as a statistical sample by non-probability sampling method available and Morgan table. In order to operationalize the variables and collect research data, the standard Lee and Ng (2020) questionnaire was used. In order to evaluate the validity of the face-to-face method and the reliability of the questionnaire, the Cronbach's alpha coefficient test method was used. Structural equation modeling and smartPLS2 software were used to test the research hypotheses. Findings showed that organizational culture and dynamic capabilities have a positive and significant effect on e-marketing acceptance and organizational performance. Also, the effect of e-marketing acceptance on organizational performance was observed positively and significantly. In the end, according to the test results, hypotheses, suggestions and practical solutions were proposed. Manuscript profile

Open Access Article

1226 - Investigating the effective factors of investing in human resources in companies admitted to the Tehran Stock Exchange
Rasoul Masroori Asgar Pakmaram Ahmad Mohammady Golamreza Rahimi

A significant part of the the capital of the leading organizations has been attributed to the considering human resources in recent years. The knowledgeable and capable managers know that the more they provide the prerequisites for progress and promotion of human resour More

A significant part of the the capital of the leading organizations has been attributed to the considering human resources in recent years. The knowledgeable and capable managers know that the more they provide the prerequisites for progress and promotion of human resources, the more they guarantee the success, efficiency and superiority of their organization before other organizations. The most efficient way for achieving high competitive advantage and the most important superiority index according to tremendous changes in the economic conditions is empowering and making efficient the human resources in organizations. Human resource is the most important capital of the organizations. The purpose of this research is to propose a model of efficiency of investment in human resources. The statistical population consisted of all companies listed in Tehran Stock Exchange. The research method is descriptive and survey. The statistical sample included 155 companies selected via available sampling method. The data were collected by author-made questionnaire based on Likert scale. Kolmogorov- Smirnov test was used for normality test and structural equations modeling was employed for hypotheses test. The results showed that the quality of financial disclosure, human capital disclosure, improvement of business environment have a positive and significant impact on human resources. Manuscript profile

Open Access Article

1227 - Development and explanation of dimensions of social media marketing persuasive messages on customers' purchase intention
fatemeh khajehfini, Mohammad Reza Hamidizadeh Abdollah Naami Fataneh Alizadeh Meshkani

Considering that knowing the systematic and irregular tendency of customers to consume in the world is one of the important and fundamental conditions for boosting the business environment and achieving the development of companies; The purpose of this research is to de More

Considering that knowing the systematic and irregular tendency of customers to consume in the world is one of the important and fundamental conditions for boosting the business environment and achieving the development of companies; The purpose of this research is to develop and explain the dimensions of persuasive messages in the context of social media marketing on the customers purchase intention. This research is applied in terms of purpose, from the point of view of the research method, it is a mixture of qualitative and quantitative methods. In the qualitative part of the research, according to the experts of the consumer goods market, it was used to design the initial framework of the research, and then in the quantitative part, in the quantitative part, in the field and based on the questionnaire obtained from the qualitative part of the customers and consumers of the survey was carried out. The statistical population of this research is all the customers of food stores in Tehran, and its sample is 302 customers who, at the time of data collection, intended to suddenly buy food from the store. The data collection tool is a questionnaire and Smart PLS software was used for data analysis. Manuscript profile

Open Access Article

1228 - The effect of capital, commodity and services markets on foreign direct investment, in developed and developing countries
Kourosh Shams Frydoon Rahnamay Roodposhti hashem nikoomaram zahra pourzamani

As a critical key point of development all over the world, investment has been an arguing issue for years, the importance of economical achievements has been reflected in different markets especially financial ones. In this study the effect of markets -capital, commodit More

As a critical key point of development all over the world, investment has been an arguing issue for years, the importance of economical achievements has been reflected in different markets especially financial ones. In this study the effect of markets -capital, commodities and services - on Foreign Direct Investment (FDI) has been surveyed in all countries listed in Word Bank (WB). Considering statistical population, among the countries, membered in world bank, 10 developed and also 30 developing countries which had the most adequate data, were selected as sample . The 22-year data of these countries (since 2000 till 2021) were investigated for data analysis. Multivariable regression and panel data has been used for statistical hypothesis testing. Findings of this study showed that the capital market index had significant and direct effect on foreign direct investment in selected countries, meanwhile Gross National Production had significant and also negative effect on FDI. Manuscript profile

Open Access Article

1229 - Investigating the effect of service marketing mix on brand value of Saderat Bank of Tehran province (case study of North Tehran region)
sasan issazadeh nesheli mohamad reza rostami

In recent years, the importance of the role of intangible assets in the effectiveness of activities, creation and survival of financial performance of businesses at the level of various industries has been revealed to everyone. Recognizing this role has strengthened the More

In recent years, the importance of the role of intangible assets in the effectiveness of activities, creation and survival of financial performance of businesses at the level of various industries has been revealed to everyone. Recognizing this role has strengthened the need of organizations to evaluate the state of their brand and compare it with other competitors, and has reminded the need to measure its value by using the latest qualitative and quantitative methods and tools. According to the existing model and variables, a questionnaire was designed, which includes 18 questions, and these questionnaires were distributed among 800 privileged customers of the Tehran branch to the number of 260 questionnaires, and the results obtained from the statistical analysis were used, and based on this, 4 hypotheses were proposed that First, he described the samples through demographics, and then using inferential statistical tests, the degree of correlation between the variables and hypothesis testing was used to check the desired results using Lisrel software. Manuscript profile

Open Access Article

1230 - Investigating the environmental factors affecting the ethical marketing system based on the Pierce and Robinson model based on the Islamic-Iranian approach with emphasis on the food industry
Fatemeh noorshargh Hasan Esmailpour Hossein Safarzadeh Behrooz Ghasemi

Due to the importance of the market and the role of norms and values in controlling it, the present study examines the environments affecting the ethical norms of marketing. Emphasis has been placed on the food industry in Isfahan province. The present study, in terms More

Due to the importance of the market and the role of norms and values in controlling it, the present study examines the environments affecting the ethical norms of marketing. Emphasis has been placed on the food industry in Isfahan province. The present study, in terms of practical purpose and in terms of nature, is descriptive-predictive of correlational type and is among the field studies. In this research, library method has been used to prepare research literature and Delphi method based on field research and questionnaire tools have been used to collect statistical data. The research questionnaire was compiled based on the components of ethical marketing according to the Iranian Islamic culture based on environments and norms and the validity of the questionnaire by content method by experts and formally by a number of statistical population and statistical method of factor analysis. Confirmed. The reliability of the whole questionnaire was confirmed with Cronbach's alpha of 0.810. The statistical population of this study included 30 members of the scientific board and marketing specialists as experts in the Delphi method and 1660 senior managers, executive managers and managers of marketing and sales of food industry in Isfahan province. The volume of the sample was estimated to be 315 according to the Cochran's formula. In the analysis of statistical data, two methods of descriptive and inferential statistics have been used in SPSS, LISREL and PLS software environments. The results and findings of the data analysis showed that; The organizational environment of the organization had a significant effect on all norms. The internal environment of the organization had a significant effect on all norms except social norms and religious norms, and the remote environment of the organization had a significant effect on all norms except individual norms. Manuscript profile

Open Access Article

1231 - The Role of Financial Uncertainty Shocks, Fama French Five Factor Model and Momentum in the Capital Market and Its Effects on Stock Returns
Seyedeh Narges Shirmardi Majid Sameti Hossein Sharifi Renan

10.30495/faar.2024.709442

Abstract The purpose of this study was to investigate the role of financial uncertainty, economic uncertainty, economic policy uncertainty as a systematic risk and the fama french five factor model along with Momentum as a unsystematic risk in the US capital market and More

Abstract The purpose of this study was to investigate the role of financial uncertainty, economic uncertainty, economic policy uncertainty as a systematic risk and the fama french five factor model along with Momentum as a unsystematic risk in the US capital market and short-term and long-term effects on stock returns (S&P New York Stock Exchange Index) Using a structural vector autoregressive model Quarterly data. The results show that in the short run, the greatest impact of negative shocks, respectively, due to variables such as stock returns, profitability factor, small minus big (SMB) and momentum respectively. Economic policy uncertainty has also had a positive short-term shock to stock returns. Therefore, the variables of economic uncertainty and financial uncertainty, like other Unsystematic risk factors, have almost equally and negatively affected stock returns. In the long run, the greatest impact of negative shocks was due to variables such as economic policy uncertainty, stock returns, economic uncertainty and investment factor, respectively. In the long run, the greatest impact of positive shocks is due to variables such as Small Minus Big (SMB), High Minus Low (HML), profitability factor, momentum, Market portfolio return ratio and risk free rate of return and finally financial uncertainty. Manuscript profile

Open Access Article

1232 - Compared to explain the company's market value using the two variables net operating profit after tax and value-added economic
حسین Etmadi زهرا Fathi

The main goal of the firms is shareholder wealth maximization. Investors, creditors and managers attempt timely and reliable index to measure the wealth of shareholders. Performance measurement is an effective factor on shareholder wealth maximization. Firm,s Performanc More

The main goal of the firms is shareholder wealth maximization. Investors, creditors and managers attempt timely and reliable index to measure the wealth of shareholders. Performance measurement is an effective factor on shareholder wealth maximization. Firm,s Performance measurement to ensure efficient allocation of limited resources is vital And if appropriate measure of performance and shareholder value is not used the firm did not move into real value and allocating capital is not done correctly In this study, explanatory power by 2 performance measurement(Economic Value Added(EVA), Net Operating Profits After Taxes(NOPAT))on the company’s listed in the Tehran Stock Exchange) TSE(has been studied. In order to do the studies, 51 listed Tehran Stock Exchange. Companies during the 1999-2010 were chosen. For testing hypothesis, the simple liner regression & Voung Z-test are used. Results indicate that EVA has equal explanatory power with NOPAT for Market Value. The results of research show that in Automotive, Medicinal and Petrochemical industries; NOPAT has more explanatory power on the Company's Market Value than EVA. Manuscript profile

Open Access Article

1233 - ارائه مدل اندازه‌گیری انعطاف‌پذیری مالی متناسب با شرایط محیطی ایران (با تأکید بر نوع مؤلفه‌ها)
حمید خالقی مقدم یحیی حساس یگانه مقصود امیری جلال شیره زاده

Manuscript profile

Open Access Article

1234 - The Relation between Firm Size and Stock Return Volatility in Different Capital Market Conditions
Shahnaz Mashayekh Nasim Harraf Amughin

The major purpose of this research was to investigate and determinate the effect of some risk variables in the stock returns of the companies listed in Tehran Stock Exchange Market (TSEM). In approaching this study, the effects of firm size in the stock return volatilit More

The major purpose of this research was to investigate and determinate the effect of some risk variables in the stock returns of the companies listed in Tehran Stock Exchange Market (TSEM). In approaching this study, the effects of firm size in the stock return volatility in different capital market conditions in TSEM during the years 1374 through 1384 were analyzed. The population of the study encompasses all firms listed in TSEM with the exception of banks, investment companies and leasing companies.The sample of this research was the firms whose stocks during the period of study at least six month of a year was exchange. Consequently, 53 firms were finally ed and analyzed. In choosing the conditions of market, used 3 criterion include stock market index and monetary exchanges volume and this numeric in TSEM . Then by using “ the regression analysis technique and dummy variable “ , the effects of ed variables in stock returns were studied. The results of this study show that, there is positive and significant relation between firm size and stock return volatility , when market condition is not importance, and when market condition include the model, this relation is still positive and significant. We concluded that, market condition does not effect on relationship between firm size and stock return volatility (Beta). Manuscript profile

Open Access Article

1235 - The Relationship of Financing Variety and Its Volume on Operational Performance
Mahdi Moradzadehfard Yadolah Norifard Saideh Alipour

Financing approach is one of the main decision making scopes of the companies` financial management towards increasing the investors` wealth . In order to evaluating the level of reaching this objective , functional indexes are evaluated . So, the present study investig More

Financing approach is one of the main decision making scopes of the companies` financial management towards increasing the investors` wealth . In order to evaluating the level of reaching this objective , functional indexes are evaluated . So, the present study investigating the effect of financing, its variety and its volume on Tobins`Q functional assessment criteria , market value added and companies` adjusted economical value added of companies . On the basis of studied the literature , four hypotheses designed and 62 companies among the companies listed in Tehran Stock Exchange was chosen as a statistical sample for five year term 2005 to 2009. In order to Testing the hypotheses, regression analysis and Pearson Correlation were used ; findings of these tests show that volume of financing has a significant relationship with Tobins`Q ratio and market value added. Also financing through share issuance has a significant relationship with the ratio of tobins`Q , market value added and adjusted economical value added . on the other hand , financing through debt and financing out of the balance sheet have respectively a significant relationship with the market value added and Tobins`Q ratio. Manuscript profile

Open Access Article

1236 - Determining the optimal response of Feynman-Kak stochastic-financial equation based on Jacobi and Irfoil expansion
Sayed Mohammad AlaviSheshamd Shadan SediqBehzadi

10.30495/faar.2022.697088

AbstractIn this paper, we solve the Feynman-Kac equation using the collocation method with Jacobi and Airfoil bases. This partial differential equation is one of the most important and widely used random equations in financial mathematics. Due to the increasing demand i More

AbstractIn this paper, we solve the Feynman-Kac equation using the collocation method with Jacobi and Airfoil bases. This partial differential equation is one of the most important and widely used random equations in financial mathematics. Due to the increasing demand in applied sciences such as financial mathematics, economics and complexity in modeling, data analysis and calculation, significant efforts have been made in search of better mathematical models to obtain approximate solutions to the modeled equations in recent years. It is well established that many of the systems encountered in the new era cannot be represented by ordinary differential equations in the traditional way or by the model of random differential equations. This equation offers a solution for quadratic partial differential equations and stochastic differential equations. Applications of this formula in the field of random control, financial mathematics, risk analysis and related fields can be mentioned. In this paper, by applying numerical methods to the Feynman-Kac equation, nonlinear devices are obtained that can be solved by numerical methods for solving nonlinear devices, such as Newton's iterative method. Manuscript profile

Open Access Article

1237 - Application of Market Timing Theory and Nonlinear Relation of Revised Pecking Order Theory to Corporate Capital Structure
Amin Heydari Mahmoud Hemmat far Mohammad Hassan Janani

10.30495/faar.2023.707969

Abstract In this research, using the market timing theory and the revised theory of pecking order, the factors affecting the choice of financing method are identified and prioritized. In this study, data of 183 companies listed on the Tehran Stock Exchange were collect More

Abstract In this research, using the market timing theory and the revised theory of pecking order, the factors affecting the choice of financing method are identified and prioritized. In this study, data of 183 companies listed on the Tehran Stock Exchange were collected. To collect information and data, the library method was used and in order to investigate the relationships between variables and test the hypotheses, the multiple regression model in Eviews software version 10 was used. The main hypotheses of this research are based on the fact that in order to make management decisions about the optimal capital structure of the company, we can act based on the model of market timing theory and revised theory of pecking order. In the results of this study, the companies in order to finance themselves, in fact, follow the theory of pecking order and market timing. The research findings show a non-linear ᴜ shape relationship between debt and deficit changes and a direct linear relationship between capital and deficit changes. Also, testing the model related to market timing shows a positive and significant relationship between the weighted average of external financing and capital structure. Manuscript profile

Open Access Article

1238 - The Relationship between Tobin's Q Ratio and Market Value Added with Performance of Investment Companies Considering M2 and Appraisal Ratio Indexes
Mohammad Reza Khataee Mohammad Taghi Ziaei Bigdeli

In this research performance of active investment companies in Tehran Stock Exchange (TSE) examined according to M2 Measure and Appraisal Ratio (AR) and their ranking relationship were compared. For this purpose, after gathering data to13 investment companies during 200 More

In this research performance of active investment companies in Tehran Stock Exchange (TSE) examined according to M2 Measure and Appraisal Ratio (AR) and their ranking relationship were compared. For this purpose, after gathering data to13 investment companies during 2006-2011, finally six investment companies which have more than 60% stock portfolio ed. Moreover, the impact of two indexes, Tobin's Q ratio and Market Value Added (MVA), was measured based on the obtained ranks. Statistical nonparametric and regression tests were used for testing the research hypotheses. The results of this research indicated that there was significant relationship among ranking of investment companies based on M2 Measure and Appraisal Ratio. Furthermore, there was significant relationship between Tobin's Q ratio and MVA with the performance of investment companies based on mentioned criteria, so that explanatory power of changes in portfolio performance based on Market Value Added is higher than Tobin's Q Ratio. Manuscript profile

Open Access Article

1239 - The Effect of Auditing Quality on Companies' Value Added with Emphasis on the Mediating Role of Social Responsibility
نویدرضا نمازی حسن اسماعیل پور

10.30495/faar.2021.687682

Audit quality is very important. Audit quality is one of the most important issues in auditing that laws, standards, auditing firms and academic researchers seek to determine its indicators. This affects the market value of companies and is so important that in addition More

Audit quality is very important. Audit quality is one of the most important issues in auditing that laws, standards, auditing firms and academic researchers seek to determine its indicators. This affects the market value of companies and is so important that in addition to auditors and researchers, it also forces users of audited financial statements to explore reports to gain more confidence. Social responsibility affects the value creation of companies,Therefore, the purpose of this study is to investigate the effect of audit quality on companies' value added (market value added and economic value added) with emphasis on the mediating role of social responsibility in companies listed on the Tehran Stock Exchange. The statistical population of this research is all companies listed on the Tehran Stock Exchange and the statistical sample includes 101 listed companies (1010 years-company) in the period 2009 to 2019.In order to analyze the data, structural equivalence method (SEM), SPSS and Smart PLS softwares has been used. The results showed that in Tehran Stock Exchange, auditing quality has a positive and significant effect on value added(Market value added and economic value added) as well as, social responsibility. In addition, social responsibility has a positive and significant effect on the value added of companies. Another finding of the study is that social responsibility, as a mediating variable, affects the relationship between audit quality and value added of companies listed on the Tehran Stock Exchange andIts mediating role is confirmed.The results indicate thatwith increasing social responsibility, the performance of companies is greatly improved. Auditors will use these findings to play a better role in social responsibility and managers to select better economic performance criteria. Manuscript profile

Open Access Article

1240 - The Relationship between the Product Market Competition and Information Asymmetry; Structural Equation Modeling Approach
اکبر کنعانی رضوان حجازی مهرداد قنبری بابک جمشیدی نوید

Since competition in the product market is one of the factors influencing the decisions of managers and investors, it is therefore considered as an important component in the reduction of information asymmetry in terms of insiders and outsiders decision making.The purpo More

Since competition in the product market is one of the factors influencing the decisions of managers and investors, it is therefore considered as an important component in the reduction of information asymmetry in terms of insiders and outsiders decision making.The purpose of this study was to investigate the effect of competition in product market on information asymmetry.The statistical population of this research is the companies accepted in the TSE  by using structural equation modeling approach. In order to measure the level of competition, the Herfindahl-Hirschman index and to measure the information asymmetry, Bid-Ask criteria and firm size, earning forecast error and growth opportunities was used. After assuring the ability to measure the information asymmetry variable by the indicated indicators as well as the appropriate fit for the measurement and structural model of the research, the results indicate that the level of competition in the product market has a significant effect on the information asymmetry. In other words, with increasing competition in the product market, information asymmetry decreases. Manuscript profile

Open Access Article

1241 - The Relationship Between High of a Stock Price and Its Return Under Different Stock Market Index Levels in Listed Companies
Mohsen Dastgir Mohammad Kazemi

The aim of this study investigated the relationship between the 52 week high of a stock price and its return under different stock market index levels. In addition In this study the relationship between short-term trend of more including 5-day high, 20-day high, and 60- More

The aim of this study investigated the relationship between the 52 week high of a stock price and its return under different stock market index levels. In addition In this study the relationship between short-term trend of more including 5-day high, 20-day high, and 60-day high are considered under different stock market index levels. For statistical sampling method systematically removed, the sample includes 22 companies accepted The Tehran Stock Exchange was ed and Evaluated. and In order to analyze the data and test the hypotheses Research of regression with the Combined data used is. The results test the hypotheses Research Shows the a stronger positive relationship between 52-week high and return the stock index is greater than the 52-week average, as a weaker positive relationship between 52-week high and return Exists the stock market index is below the 52-week average. Despite the positive relationship between 52-week high and return, This ratio can be used to predict future stock returns. Manuscript profile

Open Access Article

1242 - The Effect of Risk Management on the Relationship between Market Orientation Strategy and Entrepreneurial Orientation Strategy with Company Risk
Seyed Reza Hosseini Kaveh Azinfar iman dadashi Reza Fallah

10.30495/faar.2022.698384

AbstractIn the science of management and accounting, there is a principle that in the culture of investment, capital is free from risk and tends towards yield and profit. Therefore, according to the importance of investing in companies, in the current research, the mode More

AbstractIn the science of management and accounting, there is a principle that in the culture of investment, capital is free from risk and tends towards yield and profit. Therefore, according to the importance of investing in companies, in the current research, the moderating effect of risk management on the relationship between market orientation strategies and entrepreneurship of companies admitted to the Tehran Stock Exchange has been investigated. The statistical population of this research includes all the companies admitted to the Tehran Stock Exchange, which were analyzed using the systematic elimination sampling method of 127 companies. and were analyzed. To check the hypothesis, multivariate regression models and panel data method (fixed effects) were used using Eviews10 software. The findings of this study about the results of the first hypothesis show that risk management has a positive effect on the relationship between market orientation strategy with unsystematic risk and abnormal returns, but it has a moderating effect on the relationship between market orientation strategy and risk. It is not systematic. The results regarding the second hypothesis also indicate the impact of risk management on the relationship between the strategy of entrepreneurship with systematic risk, systematic risk of failure and abnormal returns, and this impact was positive. Manuscript profile

Open Access Article

1243 - the Reason of Different Capital Structure in Iran in Comparison with Asia Pacific Countries
Rassol Naeempoor ALI Nemati Maasomeh Alavi

Investment structure of companies (financial leverage), doubtlessly, has a significant role to make decision for investment. The studies show that there is a relation between investment structure (financial leverage) and other factors such as rate of return of assets, p More

Investment structure of companies (financial leverage), doubtlessly, has a significant role to make decision for investment. The studies show that there is a relation between investment structure (financial leverage) and other factors such as rate of return of assets, profit of shares, changes of profit, profit division percent, size of company, and capital market value than value volume of the rights of share holders. The target to consider investment market is to define the structure of financial resources in order to maximize wealth of share holders. Theoretical framework of this research and also other researches is an appropriate database for such this purpose. There is no doubt that there will be a lot of problems in practice because the investment of shareholders is affected by too many factors among which we can mention investment structure (financial leverage).So financial managers of companies pay their attention to the effects of various methods to provide financial resources and evaluate the effect of different financial structures on investment of share holders. The aim of this research is to consider defining factors and the relation between investment structure and above-mentioned factors in the companies which are accepted in Tehran Stock Exchange Market. According to this target, we have ed 88 companies among the statistical society which provide our required data for an 8-year period of research (2002 to 2009). "Compound Regression" method is used to test research theories and "Significant Test Patterns" is done by F and t parameters.  Manuscript profile

Open Access Article

1244 - The Relationship between Stock Returns and Return Fluctuations with the Liquidity of the Stock Market of Companies Listed on the Tehran Stock Exchange during the Outbreak of the Corona Virus
Zahra Hooshmand Naqabi Hossein Eslami Mofid Abadi Mohammed Aghasi

10.30495/faar.2022.698386

Abstract The current research was conducted with the aim of investigating the relationship between stock returns and volatility with the liquidity of the stock market during the outbreak of the Corona disease in companies listed on the Tehran Stock Exchange. The resear More

Abstract The current research was conducted with the aim of investigating the relationship between stock returns and volatility with the liquidity of the stock market during the outbreak of the Corona disease in companies listed on the Tehran Stock Exchange. The research method is descriptive, in terms of practical purpose and in terms of the type of post-event information collection. The statistical population of this research includes all the companies admitted to the Tehran Stock Exchange, which have been determined using the systematic sampling and elimination method for the period between 2018 and 2019, which is 133 companies. Multivariate regression analysis and statistical tests such as Durbin-Watson, Shapiro, Dickey and variance inflation factor have been used to analyze the data and test the research hypotheses. Finally, Fisher's test was used to check the significance of the regression line equation, and Student's t-test was used to check the significance of the coefficients. The data related to research variables after being collected in Excel software have been analyzed using the statistical software Eviews. The results of the hypothesis test showed that there is a significant direct relationship between stock returns and fluctuations with the liquidity of the stock market during the outbreak of the Corona disease. Manuscript profile

Open Access Article

1245 - تأثیر کیفیت گزارشگری مالی اینترنتی و ویژگی‌های شرکت بر محتوای اطلاعاتی ارزش بازار حقوق صاحبان سهام
امیرعلی بندریان محمدرمضان احمدی شاهرخ بزرگمهریان فرامرز مقصودی

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Open Access Article

1246 - The Effect of Passive Institutional Ownership Focus, CEO Tenure and Product Market Competition on the Relationship between Distracted Passive Institutional Investors and Firms Transparency
Ali Badiee Nezhad Afsaneh Tavangar

10.30495/faar.2022.693676

AbstractDisclosure of information plays a key role in the correct and informed decisions of various user groups, especially investors, but economic units without external pressures and legal and professional requirements, are reluctant to disclose sufficient information More

AbstractDisclosure of information plays a key role in the correct and informed decisions of various user groups, especially investors, but economic units without external pressures and legal and professional requirements, are reluctant to disclose sufficient information because disclosure of information is costly(Pourheidari, and.Foroughi, 2019).This study examines the effect of distracted passive institutional shareholders on firm transparency by considering the level of concentration of passive institutional ownership, product market competition and the tenure of the CEO.In this study, using data from 150 companies listed on the Tehran Stock Exchange, the issue was investigated.To test the research hypotheses, multivariate regression models were used with panel data method and fixed effects approach.The results of testing the research hypotheses showed that distracted passive institutional investors has negative and significant effect on the firm transparency and despite the fact that the ownership concentration of passive institutional investors in both levels of concentration more than 5% and concentration more than 15% have aposotive and significant Have a posotive and significant effect on firm transparency, but distrated institutional investors only in companies with a level of passive institutional ownership concentration of more than 15%, has a negative and significant effect on companies' with information transparency.Also, based on the results of testing research hypotheses, Distractedpassive institutional investors in companies with new CEOs has a posotive and significant effect on the firmstransparency,However, in companies with competitive product market level, it does not have a significant effect on companies' firm transparency. Manuscript profile

Open Access Article

1247 - Strong Shareholder Rights, Internal Capital Allocation Efficiency, and the Moderating Role of Market Competition and External Financing Needs
Fereshteh Feizabadi

10.30495/faar.2023.707974

Abstract Nowdays, the capital market in developing countries is considered as a tool to increase investment and economic growth. Since efficiency is the main and most The purpose of this study was to Investigate strong shareholder rights on the internal capital allocat More

Abstract Nowdays, the capital market in developing countries is considered as a tool to increase investment and economic growth. Since efficiency is the main and most The purpose of this study was to Investigate strong shareholder rights on the internal capital allocation efficiency, the role of competition and external financing in companies listed on the Tehran Stock Exchange.The spatial domain of this research was the companies listed in the Tehran Stock Exchange . In this research, the rights of the strong shareholders of the independent variable and the efficiency of internal capital allocation  of the dependent variable were considered..In the data section of the study, data were collected from sample companies by referring to financial statements, explanatory notes and stock exchange monthly.Based on systematic elimination method, 100 companies were selected as statistical sample.Descriptive and inferential statistics were used to describe and summarize the data collected.In order to analyze the data, pre-tests of variance homogeneity, F-Lemer test, Hausman test, and Dicky-Fuller  test and then multivariate regression test were used to confirm and reject the research hypotheses (EViews  software).The results showed that strong shareholder rights significantly increase the internal capital allocation efficiency.However, the moderating effect of market competition and external financing needs is not found to be significant. Manuscript profile

Open Access Article

1248 - Investigating the Calendar Effect of the Holy Month of Ramadan on the Capital Market: a Fuzzy Group Decision-making Approach
Abdollah Noori Ata-o-llah Mohammadi Molgarni Iraj Norvesh

10.30495/faar.2023.702116

Abstract In recent years, investors have realized that there are a number of irregularities (calendar effects) in the capital market through which additional returns can be obtained. In calendar irregularities, time is the factor that affects the capital market. Such e More

Abstract In recent years, investors have realized that there are a number of irregularities (calendar effects) in the capital market through which additional returns can be obtained. In calendar irregularities, time is the factor that affects the capital market. Such effects are called calendar effects. Therefore, the purpose of this study is to identify and analyze the calendar effect of the holy month of Ramadan on the most important features of the capital market. The research method is applied in terms of purpose and descriptive-survey based on the nature and research method. The statistical population of this study includes university professors of accounting, analysts and trading experts in the Iranian capital market. In this study, using the research background and referring to eight experts and interviewing them, 6 indicators were identified as important features of the capital market that can be affected by the calendar effect of the holy month of Ramadan. Then, using 14 questionnaires, experts were asked to determine the causal relationships of these indicators. Finally, in order to explore the network of cause and effect relationships, to determine the degree of effectiveness and impact of each of the indicators and their prioritization, fuzzy hierarchical analysis, fuzzy dimtel approach and fuzzy TOPSIS were used. According to the results, capital risk is the most important indicator. This result indicates that this indicator is subject to severe changes during the holy month of Ramadan and it is necessary to pay attention to it. Then the indicators of trading volume, unsystematic risk, share return, liquidity risk and adjusted beta are important, respectively. Also, trading volume was recognized as the most effective indicator. Therefore, trading volume has a greater impact on other indicators. Also, non-systematic risk was identified as the most effective indicator. Manuscript profile

Open Access Article

1249 - Combined Economic and Emission Dispatch Solution Using Exchange Market Algorithm
Naser Ghorbani Ebrahim Babaei

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Open Access Article

1250 - An Optimal Charge Framework Using Multivariate Copula for Day-ahead Scheduling of Electric Vehicle in Parking Lot Providing Power Markets
Mohamad Amin Gharibi Hamed Nafisi Hossein Askarian Abyaneh Amin Hajizadeh

10.30495/ijsee.2022.1954526.1183

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Open Access Article

1251 - Participating of Micro-grids in energy and spinning reserve markets – Intra-day market
Iman Narimani Saeed Reza Goldani

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Open Access Article

1252 - Loss of Load Expectation Assessment in Deregulated Power Systems Using Monte Carlo Simulation and Intelligent Systems
H Haroonabadi M.-R Haghifam

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Open Access Article

1253 - Optimal Modelling for Decision Making of Electricity Retailer in Power Market Contracts by Considering Demand Side Management Programs
Kourosh Apornak Soodabeh Soleymani Faramarz Faghihi Babak Mozafari

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Open Access Article

1254 - Solving Economic Dispatch in Competitive Power Market Using Improved Particle Swarm Optimization Algorithm
Hossein Lotfi Ali Dadpour Mahdi Samadi

IJSEE-1705-1054

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Open Access Article

1255 - A Novel Charging Plan for PEVs Aggregator Based on Combined Market and Network Driven Approach
Behzad Hashemi Majid Shahabi Payam Teimourzadeh Baboli

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Open Access Article

1256 - Optimal Bidding Strategies of GENCOs in Day-Ahead Energy and Spinning Reserve Markets Based on Hybrid GA-Heuristic Optimization Algorithm
Mohammad Esmaeil Nazari Morteza Mohammad Ardehali

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Open Access Article

1257 - Stochastic Optimization of Demand Response Aggregators in Wholesale Electricity Markets
Atefeh Zomorodi Moghadam Hossein Javidi Dasht Bayaz Javad Saebi

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Open Access Article

1258 - Probabilistic GENCOs Bidding Strategy in Restructured Two-Side Auction Power Markets
Morteza Aien Aahmud Fotuhi-Firuzabad

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Open Access Article

1259 - Considering Effect of Energy Market on Reactive Power Market
Alireza Ahmadimanesh Mohsen Kalantar

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Open Access Article

1260 - Optimal Scheduling of Coordinated Wind-Pumped Storage-Thermal System Considering Environmental Emission Based on GA Based Heuristic Optimization Algorithm
Mohammad Esmaeil Nazari Morteza Mohammad Ardehali

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Open Access Article

1261 - Bidding Strategy on Demand Side Using Eligibility Traces Algorithm
Seyed Mohammad Ali Naseri Gavareshk Somayeh Hasanpour Darban Amin Noori Mahdi Besharatifar

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Open Access Article

1262 - Sociological of the causes of the Tendency of Businesspeople and Tradesman to Anomaly of Deception (Ghish) in Transactions (Case Study of Qom City)
majid soleimany reza fazel

One of the common phenomena in erroneous Socio-economic relations in market is "deception (ghish) in transaction" .The aim of the present research is Access to the causes of the Tendency of Businesspeople to Deception (Ghish) in Transactions Phenomenon in the city of Qo More

One of the common phenomena in erroneous Socio-economic relations in market is "deception (ghish) in transaction" .The aim of the present research is Access to the causes of the Tendency of Businesspeople to Deception (Ghish) in Transactions Phenomenon in the city of Qom. The present research is an applied one which is conducted using documentary and survey methods. Consumers of necessary goods in the city of Qom were the statistical population. The number of the selected sample was 353 people, that answered to the Research questions by Random method in the Market – Neighborhood. The research instrument was a researcher-made questionnaire. Validity of the questionnaire was obtained by visiting judges. The alpha of all questions was 88. The results showed that 45.6% of businesspeople had high and very high and 54.4% had low and very low tendency towards deception in transactions. The results of regression showed that Variables professional ethics, and religion the direct effect of reducing, And variables and surveillance, institutional environment, Loyalty, trust, technical skills, And socio-economic status indirect effect on variable dimming fainted in the transaction. Research the suggestions to improve religiosity, professional ethics, trust, Market monitoring, technical and communication skills, and institutional environment. The results are applicable for trade unions, monitoring centers, and sellers. Manuscript profile

Open Access Article

1263 - A comparative study of business ethics and Commercialism (Between merchants and students in Rasht and Rezvanshahr Gilak, effort and leave)
Gholamreza Latifi هادی عبداللهی bardya faraje sajad kaveh

The aim of this study provide an explanation of the basis of ethnic Commercialism Three ethnic groups among students in University of Gilan, Gilak, effort and leave. To explain the findings of the theory of the Protestant work ethic and the spirit of capitalism, Weber a More

The aim of this study provide an explanation of the basis of ethnic Commercialism Three ethnic groups among students in University of Gilan, Gilak, effort and leave. To explain the findings of the theory of the Protestant work ethic and the spirit of capitalism, Weber and Bourdieu's theory of achievement motivation Mkkllnd and formations were used. The population consisted of 124 students left, Gilak and effort at the University of Gilan, Rasht, along with 69 people from merchants Rezvanshahr and that as a chain or snowball sampling were selected. First, using the model of ideal type Weber's ideal type of interview transcripts of the merchant market in Rasht was extracted.Then this model among students of three different ethnicity sociological analysis through in-depth interviews were conducted. The results indicate that students leave in terms of both economic and social and cognitive characteristics of the type of ideal market close and students of both ethnicities other than that type Faslhdarnd. In fact, the cultural foundations in with some relatives may be effective for mold growth Commercialism.And in particular for strengthening the foundations of ethnicity can be used to successfully help market it. Accordingly, due to the mental construction of ethnicity in development planning is necessary Manuscript profile

Open Access Article

1264 - The role of the media in designing an integrated communication model in changing the behavior of consumers of cultural and artistic goods and services with the foundation's data approach
Ali Mollaahmadi vahidreza mirabi Ismail hasanpour qorqchi

10.30495/jscc.2023.1978419.2081

The expansion of organizations has caused inconsistencies among units such as public relations, marketing, and market development. In such competitive conditions, organizations should use integrated marketing communications as one of the most effective investment method More

The expansion of organizations has caused inconsistencies among units such as public relations, marketing, and market development. In such competitive conditions, organizations should use integrated marketing communications as one of the most effective investment methods to ensure the creation and maintenance of long-term relationships with their current and potential customers. In this regard, this research has been conducted to design a model for integrated marketing communications to change consumer behavior in the qualitative stage. In this research, in the qualitative part, semi-structured interviews and database theory were used to collect data. The statistical population of the qualitative section was 16 marketing professors and creative industry experts who were selected purposefully. After the theoretical saturation in the interview, the recorded data were implemented for analysis and the necessary coding was done. The set of data obtained after the continuous process of open, central, and selective coding in the form of 103 available codes, 60 concepts, 15 categories, and 6 classes based on a systematic approach (intervening conditions, causal conditions, central conditions, consequences, strategies, This most influential and contextual conditions) became .   Manuscript profile

Open Access Article

1265 - Evaluating the Effect of Asymmetric Information and Scale Effect on Market Structure in Tehran Stock Exchange
monir sadat mirjamali mehrabadi abbas najafizadeh majid zanjirdar peyman ghafari ashtiani

Role of information in economy started from questioning one of the assumptions of perfect competition theory in market. In stock market, information plays an important role in determining the level of competitiveness. In this study tried to measure the competitiveness o More

Role of information in economy started from questioning one of the assumptions of perfect competition theory in market. In stock market, information plays an important role in determining the level of competitiveness. In this study tried to measure the competitiveness of firms in Tehran Stock Exchange by using income equations in the presence of asymmetric information. In this regard, first, using the income equations and a GLS- Panel has been paid the effect of various variables. The results indicate that equations without the effect of scale offer better specification of the firms’ conditions. Although asymmetric information is high in stock market and stock gains influenced by the degree of asymmetric information, but extent of this influence is limited. The “H competitiveness index” shows that monopolistic competition is best description of market conditions in equations of incomes from changes in stock prices, but in equations of incomes from stocks dividends and accumulated, the performance of studied firms be explained with monopolistic behavior. Manuscript profile

Open Access Article

1266 - The Explanation of the Relationship between Downside Risk and Upside Risk combination in predicting Market Return Volatility
hossein rad kaftroudi mohammadhasan gholizadeh mahdi fadaei

The volatility of financial returns plays an important role in many empirical applications, such as portfolio allocation, risk management and derivative pricing. The purpose of this research is to explain the relationship between undesirable risk and desirable risk in p More

The volatility of financial returns plays an important role in many empirical applications, such as portfolio allocation, risk management and derivative pricing. The purpose of this research is to explain the relationship between undesirable risk and desirable risk in predicting market return volatility. The research is descriptive in nature and applied in purpose. The statistical population of the study is the companies listed in Tehran Stock Exchange and the target sample of the companies listed in the cement industry from which the required research data can be extracted. The research period is from 1392 to 1397. This research has a theoretical model and the self-regression model was used to test the hypotheses. In the cement industry, according to the t-statistic and its coefficient of determination, it is clear that the predictor of market yield fluctuations correlates with undesirable and desirable risk. Also, the adjusted coefficient of determination is 51%, which indicates this effect. Manuscript profile

Open Access Article

1267 - Liqidity risk management in open market operations with GlueVaR criteria
Rasoul khoshbin Farzin Rezaei Mohammad Ali Rastegarsorkheh

Due to the prevalence of granting interbank credit for collateral in order to start open market operations (OMO) in Iran and the need for more liquidity risk management in banks, in this study to manage liquidity risk in interbank payment systems, from the statistical c More

Due to the prevalence of granting interbank credit for collateral in order to start open market operations (OMO) in Iran and the need for more liquidity risk management in banks, in this study to manage liquidity risk in interbank payment systems, from the statistical community Daily Data of New Payment Systems in the Banking Industry and Statistical Sample of the Time Series The sum of the daily data balances of the payment systems of an Iranian bank from 01/01/94 to 05/31/1398 has been used. Then, according to the data structure and the fact that the time series were not the sums of the normal payment systems, the GlueVaR criterion was used, which was introduced to eliminate the shortcomings of the two CVaR and VaR criteria and is a linear combination of them. Accordingly, the Liquidity Risk appetite chart has been reported with six different scenarios so that banks can store the cash flow of liquid assets in proportion to their attitude. The results show using the GlueVaR criterion to manage liquidity risk, due to the use of two different levels of confidence and two metrics of risk and expected loss, has the necessary flexibility for different attitudes towards liquidity risk. Manuscript profile

Open Access Article

1268 - Application of econometric modeler for predicting stock prices in the capital market
Alireza Sadat Najafi Soheila Sardar

Investing in the capital market requires deciding on issues such as selection, timing, price and share buybacks with market research. One of the ways to do this is to use econometric modelers. In the studies performed to compare methods or to present hybrid models, most More

Investing in the capital market requires deciding on issues such as selection, timing, price and share buybacks with market research. One of the ways to do this is to use econometric modelers. In the studies performed to compare methods or to present hybrid models, most econometric models have been studied without comparing and predicting the error of prediction error of other algorithms. In this research, the most efficient algorithm for solving this defect is implemented and compared with the proposed methods on selected shares and based on the proposed parameters.On the other hand, often the order of the regression and the mean of the moving average sentence are considered for the finite number of studies, which is based on Bayesian criteria for determining the p and q degrees to obtain the optimal response. This paper compares the methods of self-regressive moving average, cumulative self-regressive moving average, self-regulated seasonal moving average, self-regressive moving average with explanatory variable, cumulative mean self-regression with explanatory variable, self-regression model with variance. Generalized conditional, exponential self-regression model with generalized conditional heterogeneity variance and regression model with moving average self-regression errors for selected symbols of Tehran Stock Exchange. Manuscript profile

Open Access Article

1269 - The Role of Noisy Risk Factors and Market Depth in Explaining Future Stock Returns
Sepideh Arab Hassan zanjirdar Hassan Zarei

The purpose of this study is to investigate the role of noise risk factors and market depth in explaining future stock returns in listed companies in Tehran Stock Exchange. The locative domain, the companies listed in the Stock Exchange and the time period, is between 2 More

The purpose of this study is to investigate the role of noise risk factors and market depth in explaining future stock returns in listed companies in Tehran Stock Exchange. The locative domain, the companies listed in the Stock Exchange and the time period, is between 2013 and 2017. noisy risk factors and the depth of the market are independent variables and future stock return is dependent variable. The research is descriptive (correlation) and applied. Data collection was done by library method and by referring to financial statements, explanatory notes and stock exchange monthly of sample companies. Descriptive and inferential data analysis (pre-test variance analysis, F Limer, Hassman & Jark-Bra test and multivariate regression test) were performed using Eviews software. The results showed that the changes of noisy risk factor indicate itself as a risk premium in future returns and risky factors of market depth changes, including the average variation in the volume of orders and the balancing changes between sales orders indicate itself as a risk premium in the future returns. The results obtained in this study are consistent with the Market theory of Noise. Manuscript profile

Open Access Article

1270 - The Impact of Using Dimensionality Trading Strategies on Forecasting the Daily Stock Returns of the Panel Data Method.
Ehteram Rahdarpoor heshmatolah asgari

Earnings forecasting systems provide timely decisions by providing timely information. Earnings forecasting by management is widely used in assessing profitability, profit-related risk, stock price judgments, and valuation models (Manfred & Inky, 2014). Our purpose More

Earnings forecasting systems provide timely decisions by providing timely information. Earnings forecasting by management is widely used in assessing profitability, profit-related risk, stock price judgments, and valuation models (Manfred & Inky, 2014). Our purpose in this study is to investigate and investigate the impact of dimensionality trading strategies on predicting daily stock market returns by the fuzzy logic approach of firms. This study is a library-analytic-causal study based on panel data analysis (panel data). In this study, the financial information of 19 companies listed in Tehran Stock Exchange during the period 2011-2018 was reviewed. The results showed that using stock trading strategy and stock price reduction strategy have significant effect on prediction of daily stock market returns, but trading volume reduction strategy has no significant effect on market forecasting. I hope to accept my article. I suggest the editor remove this restriction on the number of words used in the abstract for the English text. Manuscript profile

Open Access Article

1271 - Examine the relationship between financial markets and Housing market
Shahram Vahedi farhad hanifi mirfeiz fallah seyyedjalal sadeghisharif

The analysis of the turbulence among markets has been widely applied and in details the emphasis on theorists and researchers in different fields. The reciprocal relationship between financial markets and the macroeconomic markets is based on the idea, which has negativ More

The analysis of the turbulence among markets has been widely applied and in details the emphasis on theorists and researchers in different fields. The reciprocal relationship between financial markets and the macroeconomic markets is based on the idea, which has negative shocks to the economy of the housing sector. The behavior of the housing market is also important because of the impact of housing prices on bank loans and other financial institutions. In the housing sector, a monetary and monetary policy is expected to increase demand for housing by increasing the volume of money in the asset portfolio. Of course, this will depend on a variety of issues. Therefore, the need for further reflection seems necessary in this part. In this study, using the time series analysis of vector regression (VAR), the relationship between financial and financial markets has been investigated. The results of the study show that financial markets, especially foreign exchange markets and gold markets have a significant relationship with housing. Manuscript profile

Open Access Article

1272 - Design and Explain Stock Market Liquidity Model of Product Market Competition Based on Adaptive Econometric Model and Fuzzy Logic Approach
hassan Heydari Sultan Abadi hossein panahian

One of the risks associated with a company's stock is liquidity. Stock with high liquidity are attractive to shareholders and investors and increase demand. Stock liquidity is one of the most effective measures of market efficiency, especially in terms of information an More

One of the risks associated with a company's stock is liquidity. Stock with high liquidity are attractive to shareholders and investors and increase demand. Stock liquidity is one of the most effective measures of market efficiency, especially in terms of information and is widely used in examining the factors affecting the supply of useful information. in this study, we designed and explained the stock liquidity model with respect to the product competition component. To select the sample, all companies listed in Tehran Stock Exchange from 2007 to 2019 are surveyed. not eligible were removed. Ten main variables affecting liquidity based on previous research were entered into the research model and the hypotheses were tested using regression model. Then, stock liquidity model was introduced through teaching and learning in Fuzzy neural network, which is an analytical-mathematical research method. The prediction obtained from fuzzy neural network is very accurate due to the comprehensive search method and the final model is confirmed with adjusted coefficient of determination of 77%. According to the results, liquidity depends on five influential factors including stock return, firm size, investment opportunity, Herfindahl Hirschman index and Lerner index Manuscript profile

Open Access Article

1273 - Evaluation of market efficiency with using advanced econometric models in Tehran Stock Exchange
mohammad jouzbarkand hosein panahian

This study is an attempt to introduce a suitable model to evaluate the efficiency of capital market in Iran. Optimal allocation of resources in micro and macro investments is essential to the capital market. The main task of the capital market is to streamline capital a More

This study is an attempt to introduce a suitable model to evaluate the efficiency of capital market in Iran. Optimal allocation of resources in micro and macro investments is essential to the capital market. The main task of the capital market is to streamline capital and allocate resources effectively. Investigating what factor or factors influence the market price of a share in market and whether there is a systematic pattern of pricing a share is In terms of market efficiency .In this regard, the daily data of the Tehran Stock Exchange Index and Total Price Index during 2008-2018 have been used. ARCH, GARCH and Kalman filters were used to perform the test. The results of the tests show that there is no weak form of market efficiency in the Tehran Stock Exchange. And this inefficiency has not changed significantly since the first period. In other words, it is possible to predict returns in the Tehran stock market. Manuscript profile

Open Access Article

1274 - Exploration and validation of the antecedents and consequences of block chain acceptance in Iranian financial markets with fuzzy approach
Hamed Heidari Morteza Mousakhani Mahmood Alborzi Ali Divandari Reza Radfar

The purpose of this study is to identify and validate the antecedents and consequences of blockchain acceptance in Iranian financial markets in order to provide the necessary background for assessing the readiness of financial markets for accepting blockchain technology More

The purpose of this study is to identify and validate the antecedents and consequences of blockchain acceptance in Iranian financial markets in order to provide the necessary background for assessing the readiness of financial markets for accepting blockchain technology. The implications and implications of blockchain acceptance at four levels, 12 variables, and 53 indices have been extracted from similar research literature in e-commerce and mobile banking. To validate the research indices, in addition to the documentary study, a fuzzy Delphi technique was used to refine the indices, the survey was carried out in three stages, and the results of each step were refined. Data analysis has confirmed 39 indicators. In fact, the results of this study provide useful insights for financial market researchers and policy makers in Iran to evaluate these factors so that they can utilize blockchain applications in the Iranian financial markets by changing the business model used in financial markets. Manuscript profile

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1275 - Modeling and predicting stock market volatility using neural network and conditional variance patterns
ali rastinfar mahmood hematfar

abstractModeling and predicting stock market volatility using neural network and conditional variance patternsThe fluctuation forecast is one of the most important issues in the financial markets, which attracted the attention of many academic researchers and experts in More

abstractModeling and predicting stock market volatility using neural network and conditional variance patternsThe fluctuation forecast is one of the most important issues in the financial markets, which attracted the attention of many academic researchers and experts in the field over the past few decades. In this study, considering this necessity, we examine the modeling and prediction of stock market volatility using the combination of artificial neural networks and conditional variance patterns.In this research, multi-layer perceptron nerve networks (MLP), conditional variance heterogeneity models (ARCH) and self-regression model and conditional variance (GARCH) (P, Q) have been used. The statistical population of the study is the Tehran Stock Exchange index for the period of April 2008 to April 2018 . The research seeks to reject or confirm the hypothesis that "the use of an artificial neural network and conditional variance models increases the accuracy of the forecast of stock market fluctuations in the Tehran Stock Exchange relative to the conditional variance model" . The results, confirm the validity of the above hypothesis. Manuscript profile

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1276 - A Model of Iran’s Capital Market Resilience Using Structural Equation Modeling
Sayyed Kazem Chavoshi Mohammad Hossein Kabirian

Economic shocks like sanctions and its influences against capital market, manifested the vulnerability of this market and its requirement to find a resolution for reinforcing it against external shocks. In this research, a conceptual framework is provided. Using structu More

Economic shocks like sanctions and its influences against capital market, manifested the vulnerability of this market and its requirement to find a resolution for reinforcing it against external shocks. In this research, a conceptual framework is provided. Using structural equations modeling framework, hypothesis test and goodness of fit of the proposed model are evaluated.The evaluation results show that the relation of resilience of the capital market with “financial institutions”, “financial instruments”, “regulatory, rules and regulation” and “markets and publishers” is significant, which positive effect of financial institution and negative effect of financial instruments on resilience is considerable. On the other hand, market resilience does not have a significant relation with the external environment of the market. The research also discusses the executive and policy implications of resilience, using numerical outputs. If the capital market of the Iran including the financial institutions, instruments, the regulatory entity, rules and regulation, and its markets and publisher hold the resiliency characteristics, it can be concluded that the whole capital market is strong enough against environmental shocks and can recover and adapt itself to longterm trends in the case of the occurrence of a crisis. Manuscript profile

Open Access Article

1277 - Risk modeling of financing structure according to probabilistic decision theory through ANP
Hamidreza Iravani Hamidreza Kordlouie Freydoon Rahnamay Roodposhti Narges Yazdanian

Different types of risks threaten financial and credit institutions. Therefore, managers of organizations must identify and manage the existing risks. The risk that directly affects the profitability of financial and credit institutions is called financial risk. Financi More

Different types of risks threaten financial and credit institutions. Therefore, managers of organizations must identify and manage the existing risks. The risk that directly affects the profitability of financial and credit institutions is called financial risk. Financial risks include: balance sheet structure risks, income and profitability structure, capital adequacy, credit risk, liquidity risk, interest rate risk, market risk and exchange rate risk. Banking industry is one of the most sifnificant and critical section of economics which faces many sorts of risk. Financial structur risk is the most threating one that in case of non centrolling will lead to bankruptcy . the purpose of study is modeling risk in compaliance with finance structure in money market based of probabilistic decition theory. The populational of the research is experts and bank fanciancial statements after reviewing the literature all the aspects of risks and also financial ratios are being identifined. After gathering data ANP techinques are being app;ied . resuls show that the srquence of risks are, market , credit, liquidity, capital. The significance of risks are as follow: credit, capital, liquidity, income disturbution, market and systematic. Manuscript profile

Open Access Article

1278 - Nonlinear Dynamic Modeling of Factors Affecting the Stock Market: Baysian Quantile Threshold Regression - GARCH approach
Reza Tehrani Mohammad Osoolian Saeed Bajalan Vahid Abbasion

During the last decade, studies on the factors affecting stock market returns have reached a peak with the advances of financial economics in the field of statistics and mathematics, and modeling is of great importance in this regard. Accordingly, this study seeks to pr More

During the last decade, studies on the factors affecting stock market returns have reached a peak with the advances of financial economics in the field of statistics and mathematics, and modeling is of great importance in this regard. Accordingly, this study seeks to present a new approach to modeling the nonlinear relationship between financial variables and stock returns.This paper employs Bayesian Markov chain Monte Carlo (MCMC) sampling methods for updating the estimates and quantile threshold regression with heteroscedasticity. To study and model this approach, we used returns of the Tehran Stock Exchange, Coin Price, Oil, and Gold Price from 2011 to 2019. The results show that these variables have different effects under low and upper quantile levels. Also, the impact of the financial variables on the stock returns is different under higher and lower threshold amount for each quantile levels. Based on the result, we can say that stock returns have a nonlinear relationship with other markets in the bullish and bearish market. Manuscript profile

Open Access Article

1279 - The complex network of the impact of the coronavirus (Qovid-19) on macroeconomic variables and the stock markets crash
matin saneifar parviz saeedi Ebrahim Abaasi Hossein Didehkhani

The outbreak of the corona virus has led to strong negative reactions from stock markets in various countries, and the side effects of the virus have caused the fall in prices of many macroeconomic variables worldwide.These have drawn the attention of analysts and inves More

The outbreak of the corona virus has led to strong negative reactions from stock markets in various countries, and the side effects of the virus have caused the fall in prices of many macroeconomic variables worldwide.These have drawn the attention of analysts and investors to the negative effects of the spread of the virus on stock markets.The goal of the study is to create a complex network of corona viruses on the stock market of 75 countries with oil, gold, silver and copper.The results show that the interconnectedness of the modern economy of stock markets and economic variables has made the health crisis to a global economic crisis.Corona virus has a direct negative impact on 35% of stock market markets, this virus has had the greatest impact on stock market markets in European and Asian countries,It has also had the least impact on the stock markets of the Arab and African countries.The coronavirus has indirectly affected stock market markets by affecting economic variables.The unprecedented drop in oil prices has caused the stock markets to fall 56 percent,and gold price fluctuations have affected 29 percent of these markets.Silver and copper prices have fallen between 25 and 32 percent in stock markets. Manuscript profile

Open Access Article

1280 - The Investigation of Contagion Unanticipated Shocks in Iranian Financial Markets by DFGM Approach
Boshra Tiemoori Ghodratollah Emamverdi Aliasghar Esmaeeilniya ktabi Shahriar Nessabian

In this study, we investigated of contagion unanticipated shocks of oil price, exchange rate and gold price on the stock market in Iran using DFGM model, aiming to explain the dependence of financial markets in times of fluctuation financial markets in times of volatili More

In this study, we investigated of contagion unanticipated shocks of oil price, exchange rate and gold price on the stock market in Iran using DFGM model, aiming to explain the dependence of financial markets in times of fluctuation financial markets in times of volatility. The data includes weekly Tehran Price Index, gold price, oil price and exchange rate from November 2008 to August 2019. The results show that about 99% of the exchange rate fluctuations and the total stock price index in the pre-crisis period are explained by the specific factor. But after the currency shock in January 2018, it was observed that at the end of the year 2018, 88 and 63 percent of the exchange rate fluctuations and the total price index of Tehran Stock, were explained by contagion factor, respectively. The results also show that the currency crisis (currency fluctuations), it has contagioned to the stock market. In addition, evidence of the impact of oil and gold price shocks on the Tehran Stock Total Price Index and the exchange rate was obtained. Manuscript profile

Open Access Article

1281 - Algorithm Trading Application and Persistence in the Cryptocurrency Market
Saeed Moradpour Mojtaba Dastoori

This article, had been analyzed the persistence in cryptocurrency market. At the beginning of the process, the autocorrelation of the time series data of four cryptocurrencies Bitcoin, Light Coin, Ripple and Ethereum during the period 2017 to 2020 has been studied. The More

This article, had been analyzed the persistence in cryptocurrency market. At the beginning of the process, the autocorrelation of the time series data of four cryptocurrencies Bitcoin, Light Coin, Ripple and Ethereum during the period 2017 to 2020 has been studied. The data of this research are obtained daily from the investing database showed significant autocorrelation among cryptocurrencies. Long-term memory methods such as R/S analysis and fraction integration are used for analysis of market persistence. The results of this study showed that this market is persistence. That means there is a positive correlation between past and future values, and its level and value change over time. These results provide evidence for market inefficiency. Using the pair trading algorithm and redefining it, profit has been made and the results show a return of 1463% in 2 years from 2018 to 2020. The use of trading algorithms based on market memory and cointegration has the potential to generate profits, and the development of models and algorithms can help investors to generate returns and on the other hand lead to more efficient market in the long term. Manuscript profile

Open Access Article

1282 - Structural Equation Model Approach in Analyzing the Relationship Between Company Financial status and Value at Risk with Emphasis on The Role of Risk Management
Mohammad zamani Ghodratollah Emamverdi Yadollah Noorifard mohsen hamidian Seyedeh Mahboubeh Jafari

The purpose of this study is analyzing the relationship between firm financial status and value at risk by emphasizing the role of risk management. Therefore, from value at risk information with the bootstrap simulation between the period of 2012 and 2019 and informatio More

The purpose of this study is analyzing the relationship between firm financial status and value at risk by emphasizing the role of risk management. Therefore, from value at risk information with the bootstrap simulation between the period of 2012 and 2019 and information of 138 companies in Tehran stock exchange (TSE) for statistical sample companies and the company's financial status criteria (performance measures and firm risk) and management criteria, as a moderating variable firms were used. In this study, the method of structure analysis which tests a specific model of relation between variables is used because this model is a comprehensive approach to test assumptions about the relationships of the observed and latent variables. The results of the hypotheses and model fitting showed that the firm's financial status on the value at risk is significantly effective and the risk management of this connection can be properly adjusted, however, performance measures were higher power in explaining the company's status as well as the value at risk. Manuscript profile

Open Access Article

1283 - Volatility Spillover in the financial markets of Iran (Method of VAR-GARCH models)
soqra razi kazemi gholamreza zomorodian Ebrahim Chirani

The transfer of financial crises between different markets in a economy indicates the existence of channels of contagion. Parallel markets are closely linked to other markets in any economy. The channels of shocks and financial crises to other markets can include inform More

The transfer of financial crises between different markets in a economy indicates the existence of channels of contagion. Parallel markets are closely linked to other markets in any economy. The channels of shocks and financial crises to other markets can include information, macroeconomic variables, investment behaviors, etc. in this study, the existence of volatility overflow between coin market, oil, currency and stock markets was investigated using monthly data during 2009 to 2017. the results indicate the existence of the fluctuations, as well as structural failures due to the existence of this overflow. Granger causality tests also confirmed the existence of causal links between financial markets. Between coin and currency markets, exchange and oil are two - way causality and between the oil and gold markets, exchange and the stock are one-way causality. in this study, the Granger causality tests, structural failure tests, the correlation of variance and other necessary tests were used Manuscript profile

Open Access Article

1284 - Stock portfolio optimization using multi-objective genetic algorithm (NSGA II) and maximum Sharp ratio
Arezou Karimi

One of the most important issues in finance is how to choose an investment portfolio. Activists in this field are seeking to select a portfolio that controls risk with high return. Due to the increasing limitations of the capital market, the efficiency of classical meth More

One of the most important issues in finance is how to choose an investment portfolio. Activists in this field are seeking to select a portfolio that controls risk with high return. Due to the increasing limitations of the capital market, the efficiency of classical methods has been discussed. Hence, researchers have turned their attention to metaheuristic algorithms. The aim of this study is to determine the optimal portfolio of pharmaceutical companies accepted in the Tehran Stock Exchange by two methods of multi-objective genetic algorithm (NSGA-II) and maximum Sharp ratio. In this study, the multi-objective genetic algorithm (NSGA-II) is under Conditional Value at Risk criterion. Also, the data of 13 companies in the period of 90-97 were used to form the portfolio. The results show that in the multi-objective genetic algorithm (NSGA-II) method, the stock with the lowest Value at Risk gains the most weight in the optimal portfolio. Also, the optimized portfolio by multi-objective genetic algorithm is more return and at the same time less risky. Manuscript profile

Open Access Article

1285 - Predicting Capital Market Returns Using the Learning Model of Levenberg-Marquardt, Gradient descent and ARIMA Algorithm
mehdi asharion ghomizadeh mohammad mahmoodi

The present study compares and predicts the predictive ability of the capital market based on the learning pattern of the Levenberg-Marquardt algorithm, the Gradient descent and the ARIMA Algorithm. For this purpose, market data were used in the period from 1394 to 1397 More

The present study compares and predicts the predictive ability of the capital market based on the learning pattern of the Levenberg-Marquardt algorithm, the Gradient descent and the ARIMA Algorithm. For this purpose, market data were used in the period from 1394 to 1397, and more than 75% of these data were used as training data prior to 1397, and one year end data were used as data. The results of the evaluation of the research data show that artificial neural networks have a high capacity for price prediction.The results also showed that in both training data series from 1394 to 1396 and experimental of 1397 the comparison of the results and performance of ARIMA neural networks (ARIMA) showed that the neural network had higher predictive power in Comparing with the performance and prediction accuracy of two types of neural networks with the Levenberg-Marquardt learning algorithm and the Gradient descent learning algorithm using the Levenberg-Marquardt learning algorithm has been able to increase the neural network prediction accuracy And reduce its error, so, the results of the present study show, the Levenberg-Marquardt learning algorithm improves the predictive power of the neural network. Manuscript profile

Open Access Article

1286 - Compilation and presentation of a trend model for the volume of transactions of investors based on the Importance of Psychological Components
forouzan mohammadi yarijani Ataalah mohammadiolgharni iraj noravesh Babak Jamshidinavid

In the financial-behavioral perspective, analyzing the impact of investors' psychological components, including their attitudes and behaviors on investment decisions, can lead to a fair distribution of services to capital market participants. The creation of such justic More

In the financial-behavioral perspective, analyzing the impact of investors' psychological components, including their attitudes and behaviors on investment decisions, can lead to a fair distribution of services to capital market participants. The creation of such justice requires an understanding of investors' decision-making behaviors. Transactions should be based on the psychological components of investors in the Tehran Stock Exchange. The research course is from 1392 to 1396 and the statistical sample consists of 138 companies listed on the Tehran Stock Exchange. The psychological components of research include rationality, optimism, investor pessimism, loss avoidance, and momentum. The research findings indicate that there is a significant positive, Also positive relationship between the variables of pessimism, optimism of investors, and the trend of the trading volume; however, there is no significant relationship between the variables of investor rationality, loss, and momentum with the trend of trading volume volume. key words: Investor Psychology, Volume Trend Manuscript profile

Open Access Article

1287 - Designing a Model for Forecasting the Gold Price Returns (Emphasizing on Combined convolutional neural network Models and GARCH Family Models)
Mohammad Javad Bakhtiaran mehdi Zolfaghari

Finding the best way to optimize the portfolio is one of the concerns of activists in the investment management industry. In recent years, the introduction of economic and mathematical models in the prediction of Gold indice has helped many investors to optimize portfol More

Finding the best way to optimize the portfolio is one of the concerns of activists in the investment management industry. In recent years, the introduction of economic and mathematical models in the prediction of Gold indice has helped many investors to optimize portfolios. Therefore, in this study, we introduce models of GARCH family composition and convoultional neural network to predict the daily yield of Gold index will be paid during the period of 1390-1398. In this study, the Gold index is examined using GARCH and EGARCH short-term memory models. Of the two variables, the price of crude oil and the dollar index as factors that their shocks and fluctuations have a major impact on Gold indices are used as control variables. In addition to using convolutional model, considering the better performance of combined models (compared to individual models ) In anticipation In this study, all models of the GARCH family (both short and long run) with the convoultional neural network were combined and using the combined models, the efficiency of the main stock index and the five selected indicators for the next 10 days were predicted step by step and its accuracy Based on the evaluation criteria. Manuscript profile

Open Access Article

1288 - Risk spillover and dynamics between financial markets, commodity markets and digital currencies with the MGARCH method
Hamid Mohammadishad Mahdi Madanchi Zaj Amir Reza Keyghobadi

Risk spillover between financial assets indicates the process of information transfer between markets. Financial markets are related, information created in one market can affect other markets. Risk modeling in different markets and the relationship between these market More

Risk spillover between financial assets indicates the process of information transfer between markets. Financial markets are related, information created in one market can affect other markets. Risk modeling in different markets and the relationship between these markets are important for forecasting. The purpose of this paper was to investigate the spillover and dynamics of risk between commodity markets, financial markets and digital currencies using the multivariate generalized autoregressive conditional heteroskedasticity (MGARCH) method in the period 2020-2014 with the frequency of daily data. The results of this study indicate the spillover of fluctuations between financial markets and the ratio of dollar to euro and bitcoin had a negative and significant relationship with each other, but other financial assets had a positive and significant relationship in terms of returns and fluctuations. Additionally the stability, the trend of changes in oil and gold prices leads to an important relationship between returns and strengthens the transfer of risk between the foreign exchange market, virtual money, oil and gold. Finally, the research model shows the intensity of contagion between financial markets in the context of small and large shocks, which indicates the existence of asymmetric effects on risk overflow between important financial markets. Manuscript profile

Open Access Article

1289 - Designing a Model for Explaining the Effect of Macroeconomic Policies on Money and Capital Markets
Souzan Hossienzadeh Gholamreza Zomorodian Ebrahim Chirani

Macroeconomic policies are an important tool for governments to achieve financial commitments andtheir social and economic goals. Macroeconomic policies have different types and their implementationcan effects different markets in various ways which can cause change and More

Macroeconomic policies are an important tool for governments to achieve financial commitments andtheir social and economic goals. Macroeconomic policies have different types and their implementationcan effects different markets in various ways which can cause change and turbulence in them. With thisapproach, in the present study by using the Bayesian Causal Map (BCM) and seemingly unrelatedregression equations (SURE) model, a model is designed to explain the effect of macroeconomic policieson money and capital markets. It should be noted that the time period of the present study was 1989 to2019. The results of the present study showed that money and capital markets are affected by variablesand policies applied in different markets in both direct and indirect ways. If the amount of savings in thesociety changes as a result of government policies or other economic and non-economic components,the facilities granted by the banking system will change as well. This directly affects the money market.Given that changes in the money market affect the capital market, the capital market is also affected bychanges made in the money market. At the same time, changes in the money market also affect othermacroeconomic variables such as................ Manuscript profile

Open Access Article

1290 - Presentation Optimization portfolio model from market index prediction model despite of the long term memory with neural network
saeed moshtagh Farhad Hosseinzadeh Lotfi Esmail fadayi nezhad

The effect economic variables at investment markets is the important subject in financial theory. Tehran stock exchange to have special position in country financial system and efficiency development investment market is dependent being active this constitution in count More

The effect economic variables at investment markets is the important subject in financial theory. Tehran stock exchange to have special position in country financial system and efficiency development investment market is dependent being active this constitution in country. Two important function Tehran exchange market are gathering small savings and available liquidity in society and guide them to production process in country. In this way presentation optimization portfolio model from market index prediction model and exchange return rate is impact. One of the tools with high accuracy and applicable for predicting was neural network why so accuracy isnot decrease with increasing thesis data and its accuracy was very higher than regeression, linear and non linear for prediction. After some tests from artificial neural network and adaptive neuro fuzzy inference system and support vector regression with matlab software has been done. We design a model with high accurancy for predicting rate of liquidity index and total return index and then we design Ideal optimization portfolio. Manuscript profile

Open Access Article

1291 - Comparison of different machine learning models in stock market index forecasting
maryam sohrabi Seyed Mozaffar mirbargkar Ebrahim Chirani SINA KHERADYAR

Predicting time series of financial markets is a challenging issue in the field of specialized studies of time series and has attracted the attention of many researchers. Due to the presence of big data, this issue has led to the growth of developments in the field of m More

Predicting time series of financial markets is a challenging issue in the field of specialized studies of time series and has attracted the attention of many researchers. Due to the presence of big data, this issue has led to the growth of developments in the field of machine learning models. Due to the importance of this issue, in this study, by using the comparison of different machine learning models such as random forest approaches, support vector machine, artificial neural network and deep learning-based recurrent neural networks to investigate the ability of different machine learning models in prediction. The total index of Tehran Stock Exchange during the period 2013 to 2020 has been discussed. The prediction results of 1, 3 and 6 day courses for the out-of-sample period show that the machine learning method based on the long short-term memory (LSTM) network, a recurrent neural networks, has a better result compared to other models. Manuscript profile

Open Access Article

1292 - Designing and Presenting Trading Strategies Based on Algorithmic Transactions in Iran's Capital Market‌
Abbas Salehifard hamidreza kordlouie mehdi ebrahimimoghadam shadi shahverdiani

Algorithmic trading has a significant share in global markets. These types of transactions are also emerging in the domestic financial and capital markets. In this regard, in this study, to design and present several algorithms and trading strategies and implement and o More

Algorithmic trading has a significant share in global markets. These types of transactions are also emerging in the domestic financial and capital markets. In this regard, in this study, to design and present several algorithms and trading strategies and implement and output five of the most important of these strategies using the Python programming language and compare their profitability. Has been. The study's statistical population includes all companies listed in the Iranian capital market. The sampling method is a stock selection from 30 large companies on the Tehran Stock Exchange index. The present research is applied in terms of purpose and terms of data collection, survey, and cross-sectional, in terms of subject, field, and time in terms of retrospective research. The results show that he used a different trading strategy in algorithmic trading to optimally use and compare and earn dividends of stocks traded in the future of the Iranian capital market. In the present study, five types of studies are implemented on one of the symbols of the Tehran Stock Exchange (Fars). One of the most practical strategies is to follow the trend that is welcomed by traders. Manuscript profile

Open Access Article

1293 - Investigating the Dynamic relations between the Trend of Tehran Stock Exchange’s index and the Cumulative Funds' Cash Flow".
mirfeiz fallah Amirhosseyn shamaeezadeh

The purpose of this study is to investigate the relationship between the net cash flows of the Tehran Stock Exchange funds and the Tehran Stock Exchange index during the period of 2013 to December 2019, using the information of the 10 largest active mutual funds establi More

The purpose of this study is to investigate the relationship between the net cash flows of the Tehran Stock Exchange funds and the Tehran Stock Exchange index during the period of 2013 to December 2019, using the information of the 10 largest active mutual funds established and active in the Tehran Stock Exchange during this period. .In this study, an index of net cash flows into mutual funds daily and cumulatively is considered as a measure of cash flow compared to the TSE Index (TEDPIX). The results of this test indicate that the two indices are coherent in series and their relationships are significant in the long run. Also, the Granger causality test was used to examine the interrelationships between these two indices.The results of this test showed that there is an interaction between the two indices. This means that in the long run, both indices affect each other so net cash inflows to the funds can be a measure for predicting the overall indices trend but with Attention to the behavioral errors identified in similar articles.for predicting the index cannot be relied solely on net cash inflows into the funds. Manuscript profile

Open Access Article

1294 - Applying multivariate DCC-FIAPARCH model in examination of dynamic conditional correlation between monetary and financial markets in Iran
Mehrdad Dadmehr Hashem Nikoumaram Mir Feyz Fallah

Abstract:In this study, we examined Dynamic Conditional Correlation (DCC) between important monetary and financial markets of Iran using multivariate DCC-FIAPARCH model and daily market returns during eleven years, (from 2007(1386) to 2018(1396)), and The existence of h More

Abstract:In this study, we examined Dynamic Conditional Correlation (DCC) between important monetary and financial markets of Iran using multivariate DCC-FIAPARCH model and daily market returns during eleven years, (from 2007(1386) to 2018(1396)), and The existence of hidden characteristics in financial data, i.e. the ability to record long-term memory in data, power or conversion power (unconditional variance to conditional variance due to the addition of observation to the time series) and asymmetry of market reaction to good and bad news have been studied. The results show that OPEC oil market fluctuations haven't effect on the domestic markets of Iran, very high and importance dynamic conditional correlation between the coin market (gold) and exchange rate, the existence of leverage, power and long-term memory with strong ARCH/GARCH characteristics. We also found that market data have clustering characteristics and the assumption of t-student distribution is more appropriate than normal distribution for market return distributions. Manuscript profile

Open Access Article

1295 - The Development of Algorithmic trading in turbulent markets
Soheila Askari Hassan Abadi Saeed Moradpour Mohammad Hossein Ranjbar Ali Amiri

The main purpose of this study is to develop an algorithm trading in turbulent markets. we define turbulent days as days when the absolute values of market returns are greater than 2%. For this purpose, a sample of 276 companies listed on the Tehran Stock Exchange durin More

The main purpose of this study is to develop an algorithm trading in turbulent markets. we define turbulent days as days when the absolute values of market returns are greater than 2%. For this purpose, a sample of 276 companies listed on the Tehran Stock Exchange during 2019 has been studied using multivariate regression and logistics. The results showed that in the bullish days of the market, stocks that demand more algorithmic trades have lower abnormal stock returns and have lower price fluctuations. The results for the downtrends showed that the stocks that are traded mostly by algorithmic trading show more downside fluctuations in the downtrends. The results also showed that accounting news and information influence the decisions of algorithmic traders in turbulent days and lead to fewer stock price fluctuations. The intensity of algorithmic transactions about price fluctuations in companies that publish price-sensitive news and information is higher than other companies. In general, the results showed that, compared to non-algorithmic trading, algorithmic trading does not cause price fluctuations between stocks in turbulent markets. Manuscript profile

Open Access Article

1296 - Impact of Lunar Cycle on Return of the Tehran Stock Exchange
Ali Bayat Akbar Aliabadi

This is the first study of the newest fields of financial science، financial astrology. Financial astrology states that the position and movements of celestial bodies can affect the financial markets through changes in mood. For this reason، the hypothesis of the effect More

This is the first study of the newest fields of financial science، financial astrology. Financial astrology states that the position and movements of celestial bodies can affect the financial markets through changes in mood. For this reason، the hypothesis of the effect of lunar cycles on return of the Tehran Stock Exchange has been considered. In this research، the cycles of full and new moon، north and south node، perigees & apogees، lunar declination have been studied. The statistical population of Tehran Stock Exchange and the sample of the overall index for a period of 10 years (90 – 99) have been selected. In this study، nonparametric statistics، Mann-Whitney test were used to test hypotheses and T test was used as a control test. The results show that in Tehran Stock Exchange similar to some researches have been done and contrary to the results of other researches lunar cycles have no significant effect on daily returns. Therefore، the return in different cycles of the moon is not significantly different. Manuscript profile

Open Access Article

1297 - Explain the views of financial market and media experts on the role of news marketing in the development of financial markets
sara aliyari Seyed Reza NaghibulSadat Hamidreza Hosseini Dana Bibisadat miresmaili

The significant role of the media in providing information in the modern world has led to the improvement of the notification position in investment decisions and people always try to make the most appropriate decision by using information and news. Investors always pur More

The significant role of the media in providing information in the modern world has led to the improvement of the notification position in investment decisions and people always try to make the most appropriate decision by using information and news. Investors always purposefully use media products to raise awareness and make more profit. This kind of view is not only related to financial market investors but also media activists who always try to gain more market shares during competition by looking at the news as a product. Considering the focus of media function on the two main elements of awareness and information, this study seeks to survey the views of financial and media market participants on the role of news marketing in financial markets and its impact on market development in cognition and specify the connection between two mentioned views and draw a new roadmap for media activists. The research is established on Q-method and the required information has been extracted and processed through a questionnaire. Based on the results, financial market and media activists have a free macro-managerial tendency as well as believing in the requirement to use news marketing for developing financial markets. Also, they emphasize factors such as independence in general, independence from government, and the authority to freely disseminate information in financial markets. Manuscript profile

Open Access Article

1298 - Stock portfolio optimization of companies listed on the Tehran Stock Exchange based on a combination of two-level ensemble machine learning methods and multi-objective meta-innovative algorithms based on market timing approach
sanaz faridi amir daneshvar Mahdi Madanchi Zaj Shadi Shahverdiani

In this article, using the market timing approach and homogeneous and inhomogeneous collective learning methods, the purchase, maintenance and sales signal and market forecast are presented based on the basic characteristics, technical characteristics and time series of More

In this article, using the market timing approach and homogeneous and inhomogeneous collective learning methods, the purchase, maintenance and sales signal and market forecast are presented based on the basic characteristics, technical characteristics and time series of returns of each company in the 100 days leading to the current day. . Based on this, 208 companies were selected as active companies between 1390 and 1399 To teach data by two-level ensemble learning machine (HHEL) and market trend forecasting based on market timing strategy, use data from 5 years 1390 to 1394 and to test the data as stock portfolio optimization based on stock portfolio maximization and risk minimization. The investment portfolio uses MOPSO and NSGA II algorithms and is compared with the obtained investment portfolio with the buy and hold strategy. The results showed that the MOPSO algorithm achieved the highest stock portfolio yield with 96.437% compared to the NSGA II algorithm with a yield of 91.157% and the same investment method with a yield of 13.058%. Also, the portfolio risk in NSGA II algorithm was much lower than the portfolio risk in MOPSO algorithm with 0.792% and 1.367%, respectively Manuscript profile

Open Access Article

1299 - Predicting the Overall Index of Tehran Stock Exchange Using Singular spectrum analysis and Genetic Algorithm
Zahra Hasandoost Hamidreza vakilifard

Fluctuations in the financial markets are accompanied by signals and noise. In this paper, in addition to Singular Spectrum Analysis (SSA), a Genetic Algorithm (GA) is used to find the optimal window length and cut-off point, the objective of which is to find the minimu More

Fluctuations in the financial markets are accompanied by signals and noise. In this paper, in addition to Singular Spectrum Analysis (SSA), a Genetic Algorithm (GA) is used to find the optimal window length and cut-off point, the objective of which is to find the minimum value for the correlation function between signal and noise components. Therefore, first, ten-year data of the overall index of Tehran Stock Exchange during 2009 to 2018 were implemented in three using the SSA method. Then it was solved in the form of an optimization problem by a genetic algorithm. The results of the first hypothesis showed that signal and noise resolution is possible in the SSA method. Also, according to the results of the research, Singular spectrum analysis based on genetic algorithm with an absolute value of less than the average value showed an improvement in prediction accuracy. Finally, considering the lowest weight correlation between time series components for signal and noise separation (finding the cut-off point) and then obtaining the optimal window length in the SSA based on GA, indicates the fact that the amount of parameters can be changed. Improve the performance of the SSA method to be useful. Manuscript profile

Open Access Article

1300 - An investigation of stock market liquidity, ownership, and capital structure choices using Panel VAR
zahra ghorbani alireza daghighiasli marjan damankeshideh roya seifipour hooshang momeni vesalian

This research investigates stock market liquidity, ownership, and choices of capital structure using the Panel VAR model for 50 companies listed in the stock exchange over 2013-2019. According to the results of Panel VAR estimates, a one standard deviation shock to owne More

This research investigates stock market liquidity, ownership, and choices of capital structure using the Panel VAR model for 50 companies listed in the stock exchange over 2013-2019. According to the results of Panel VAR estimates, a one standard deviation shock to ownership structure caused the capital structure to increase in terms of companies’ debts, and this effect continued by increasing debts. Also, after some periods, the impact of the shock to corporate ownership structure on capital structure in terms of debts achieved its highest point and was followed by a decreasing trend..Analysis of variance showed that 0.03% of the impacts were caused by shocks in ownership structure, 0.5% was related to liquidity shocks, 0.09% was related to shocks in the corporate size, 0.005% was related to shocks in sale growth rate, 0.02% was related to shocks in fair value of assets, 0.08% was related to shocks in profitability, 0.51% was due to shocks in the consumer price index, and 3.93% was related to shocks in exchange rate volatility. Among the variables considered, exchange rate volatility, inflation, liquidity, and ownership structure, respectively, had the most impact on the capital structure for companies listed in the stock exchange over annual periods. Manuscript profile

Open Access Article

1301 - Long Memory usage in Portfolio Optimization using the Copula‌ Functions: Empirical evidence of Iran and Turkey Stock Markets
Hasti Chitsazan Motahareh Moghadasi Reza Tehrani Mohsen Mehrara

The main objective of this paper is to optimize and manage the portfolio by using copula functions. Copula function has been using as a powerful and flexible tool for the determination of dependency structure. Research data include the Iran stock market index and the Tu More

The main objective of this paper is to optimize and manage the portfolio by using copula functions. Copula function has been using as a powerful and flexible tool for the determination of dependency structure. Research data include the Iran stock market index and the Turkey stock market index. The present study seeks to find the effect of long memory on the structure of dependence between returns and optimal portfolio structure. In the first step, we compare the dependence structure between the net returns and the filter generated from the ARFIMA-GARCH process returns to investigate the impact of long memory on them. In the second step, the influence of the dependence structure between net returns and filtered returns on portfolio optimization has been investigated. The results indicated that the model can be fitted to the return of time series and the best pattern is the frank pattern. The results also indicated the existence of long memory in the mean and variance of stock return on the Iran stock market and the existence of long memory in the variance of the Turkey stock market. All models allocate more percentage of capital to Iran stock market and lower percent to Turkey stock market. Manuscript profile

Open Access Article

1302 - Distance to default in banks with the approach of transformed- data maximum likelihood estimate method
samane shafiee mohammadhamed khanmohammadi

We introduced estimation methods include the market value proxy , volatility restriction , KVM , and the transformed-data maximum likelihood with strengths and weaknesses in order to estimate distance to default . If the correct estimation method is not used, there will More

We introduced estimation methods include the market value proxy , volatility restriction , KVM , and the transformed-data maximum likelihood with strengths and weaknesses in order to estimate distance to default . If the correct estimation method is not used, there will be distortion in the results . Considering the different balance sheet structure , the transformed- data is introduced by considering the coefficient of other debts as an optimal method in order to estimate distance to default in banks. Then, we used Merton's adjusted model and the transformed- data method during 2012 to 2019 to calculate market value of assets, asset volatility, distance to default, and probability of default in some private banks. The results show that the highest market value of assets is related to Bank Mellat and the lowest is Post Bank . The results achieved by comparing are different regarding volatility of assets, distance to default, and the probability of default. Additionally, the average market value of banks' assets is increasing and the average volatility of assets and the average distance to default is decreasing . In other words, Banks have become closer to default . The Dickey-Fuller test confirms the Stationary of the research model. Manuscript profile

Open Access Article

1303 - Designing a digital marketing model in the field of capital market : A qualitative study Case study: Brokerage companies
Mostafa Hoseinzadeh shadan vahabzadeh Monshi Hamed Abasi nami HOrmoz Mehrani Abolfazl Shahrabadi

This study aims to design a digital marketing model in the field of capital markets with a qualitative approach for stockbroking companies. The present research is an applied research in terms of purpose, a type of method in terms of method, and a qualitative research m More

This study aims to design a digital marketing model in the field of capital markets with a qualitative approach for stockbroking companies. The present research is an applied research in terms of purpose, a type of method in terms of method, and a qualitative research method in terms of data collection method. The statistical population includes 17 experts, including CEOs of brokerage firms and their deputies and senior managers. The main data collection tools in the field section included semi-structured interviews. For data analysis, qualitative content analysis method and Max.Q.D software were used. Based on the results of qualitative analysis, three categories of comprehensive categories including customer orientation, branding and digital marketing were identified as the main components of digital marketing in the capital market. Digital marketing includes digital roadmap, and innovation in digital financial services; In relation to branding, customer-based brand equity and social media were identified; Finally, in relation to customer orientation, components such as customer knowledge management, customer engagement and value creation were identified as organizing themes. Manuscript profile

Open Access Article

1304 - Establishment of stock portfolio based on network-based epidemic modeling in the Iranian stock market
samad sedaghati Roohollah Farhadi. Mir Feyz Fallah

Due to the importance of transmission in financial markets, in the present study, using network-based epidemic modeling, the Iranian stock market in the period from 2011 to 2020 has been analyzed in three scales: daily, seasonal and annual. For this purpose, the correla More

Due to the importance of transmission in financial markets, in the present study, using network-based epidemic modeling, the Iranian stock market in the period from 2011 to 2020 has been analyzed in three scales: daily, seasonal and annual. For this purpose, the correlation network of 46 Iranian stock market groups has been constructed and by creating daily, seasonal and annual graphs and to identify the topological properties and structure of the Iranian stock market network, the minimum spanning tree has been calculated and transmission dynamics have been analyzed using simulations. The results show that in the daily period, the minimum cover tree has 13 groups on the main branch and in the seasonal period has 19 groups and in the annual period 28 groups are on the main branch of the minimum cover tree. Also, network-based epidemic modeling (with a thousand repetitions) showed that in the short term, the market spread is faster and the changes (for example, due to an information shock) spread to more groups. And almost all market groups are affected by the changes Manuscript profile

Open Access Article

1305 - The influence of the Iranian stock market on the volatility of the stock market of trading partners in the MENA region
Seyed Mohammad Reza Khatami Gholam Reza Zomorodian Mir Feiz Fallah Mehrzad Minouei

Trade and relations between countries are a necessary condition for the financial convergence. With this approach, the present study investigated the impact of the Iranian stock market on the stock market of Iran's trading partner in the MENA region. for this purpose, i More

Trade and relations between countries are a necessary condition for the financial convergence. With this approach, the present study investigated the impact of the Iranian stock market on the stock market of Iran's trading partner in the MENA region. for this purpose, information about the total stock market index of selected countries was collected during September 2015 to June 2022 and index fluctuations calculated using wavelet analysis. Next, the VAR model was estimated and the Granger causality test was performed. Finally, the effect of the news on the country's stock market was investigated using GARCH models. The results of wavelet analysis showed that, the range of stock market fluctuations in MENA countries has increased. Based on the results of the VAR model and Granger causality test, Iran's stock market is unilaterally affected by fluctuations in the stock market of trading partner and OPEC member countries, including Kuwait, Oman, Qatar, Saudi Arabia, the United Arab Emirates, and Lebanon. However, there was no sign of Iran's stock market being affected by fluctuations in the stock market of Jordan, Bahrain, Egypt, Tunisia, and Morocco. Finally, the results of the conditional variance models indicate that the selected countries follow a similar asymmetric fluctuation pattern. Manuscript profile

Open Access Article

1306 - Analysis the Effect of Heuristic Biases on Investment Decisions and Market Efficiency for future policy making
Shahriar Shirooyehpour Rohullah Bayat Ali Moafi

The Behavioral finance literature states that human beings in practice behave differently from what modern financial theories portray as rational human beings, so the assumption of rationality of investors and the belief in the efficiency of stock markets has been criti More

The Behavioral finance literature states that human beings in practice behave differently from what modern financial theories portray as rational human beings, so the assumption of rationality of investors and the belief in the efficiency of stock markets has been criticized. Accordingly, the present study examines the impact of investor behavioral biases on how to make decisions and market efficiency simultaneously, which has not been addressed so far. It also highlights the importance of understanding the process and the role of behavioral factors in investor decisions and market efficiency for future capital market policymakers and regulators. The present study is applied in terms of type of use and descriptive-correlational research. The target population of this study was real investors in Tehran Stock Exchange and Available purposive sampling method was used. Structural equation modeling were used to analyze the data and test the conceptual model of the research. The research findings show that biases of overconfidence, representation, availability and anchoring and adjustment have a significant effect on market efficiency. Findings also showed that overconfidence bias, anchoring and adjustment have a significant effect on investment decisions. Behavioral biases among investors are inevitable that these biases can affect investors' decisions and market efficiency. Manuscript profile

Open Access Article

1307 - Investigating and analyzing the spillover effects of stock market in interaction with currency, gold-coin, crude oil and housing markets: VARMA-BEKK-AGARCH Approach
mohammadbagher mohammadinejad pashaki seyed jalal sadeghi sharid Mohammad Eqbalnia

One of the most important issues in financial knowledge which is related to portfolio selection, efficiency market and asset allocation is spillover effect between markets and this effect includes return, volatility and shock effect. These days every shock or volatility More

One of the most important issues in financial knowledge which is related to portfolio selection, efficiency market and asset allocation is spillover effect between markets and this effect includes return, volatility and shock effect. These days every shock or volatility in one market effect on other markets. Correct identification of spillover effect is very important. This paper aims to measure and analysis spillover effect between stock, currency, gold-coin, oil and housing markets. For these purposes we collect daily data of stock, currency, gold-coin, oil and housing for the time period of 2009 to 2020.we used VARMA-BEKK-AGARCH model for estimation. Results show return spillover from currency to stock and from stock to housing and shock spillover from currency, gold-coin and oil to stock and also volatility spillover from currency and gold-coin to stock and from stock to housing. Besides result show leverage effect of shocks from stock to housing market.so we suggest in order to minimize investment risk we had better to evaluate the spillover effects in selecting markets(assets)for our portfolio. Manuscript profile

Open Access Article

1308 - Deep learning for stock market forecasting using numerical and textual information (Long-Short Term Memory approach)
seyyedeh mozhgan beheshti masalegou Mohammad ali Afshar kazemi jalal Haghighat monfared Ali Rezaeian

Stock prices are influenced by many factors, making forecasting challenging. This prediction is often ineffective if it only considers numerical data or textual information. This research aims to provide a method of forecasting the future price of stocks based on the st More

Stock prices are influenced by many factors, making forecasting challenging. This prediction is often ineffective if it only considers numerical data or textual information. This research aims to provide a method of forecasting the future price of stocks based on the structure of a deep neural network using price data, a set of technical indicators, and news headlines as input to the model. For this purpose, Dow Jones stock data and Reddit channel news data have been used. Technical features are extracted from the stock data, and the news data are converted into a feature vector by the Bag of Words method and fed into the Long-Short term memory network for prediction. Accuracy is used as a performance evaluation measure and experiments on two data sets. The only numerical and only text has been used to evaluate the simultaneous use of two information sources. Also, three networks, SVM, MLP, and RNN, have been used to evaluate the model. The results show that the LSTM model achieved the highest prediction accuracy of 69.19% using news and financial data. News data is 65.62% accurate, and numerical data is 51.89%. Also, the LSTM model performs better than SVM, MLP, and RNN neural networks. Manuscript profile

Open Access Article

1309 - Presenting a market direction prediction model for gold coin trades in Iran’s Commodity Exchange market using Long Short-Term Memory (LSTM) algorithm
Soheil Zoghi Reza Raei Saeed Falahpor

In recent years, deep learning neural networks have been recognized as powerful tools for solving complex problems. Deep learning is a subfield of artificial intelligence in which complex problems with numerous parameters and inputs are modeled based on a set of algorit More

In recent years, deep learning neural networks have been recognized as powerful tools for solving complex problems. Deep learning is a subfield of artificial intelligence in which complex problems with numerous parameters and inputs are modeled based on a set of algorithms. In this research, a new framework of deep learning is presented. Using wavelet transform, stacked auto-encoders, and the Long Short-Term Memory or LSTM, we predict the market direction in the future contracts of gold coins of Iran's Commodity Exchange market. The input data is first denoised using the wavelet transformer in the proposed method. Then, using the stacked auto-encoder, the indicators influencing the market direction are identified. Ultimately, these indicators are given as input to the LSTM architecture to predict the market direction. Proposing several new technical indicators to increase the accuracy of the proposed model, adjusting the parameters of the utilized algorithms, including LSTM, for this problem, and suggesting a trading strategy to achieve appropriate profitability are among the contributions of the present study. Investigations reveal that the proposed method outperforms other approaches and achieves higher accuracy and efficiency. Manuscript profile

Open Access Article

1310 - Dynamic contagion effect of volatility cycle between gold futures market and physical gold market
bagher sayari Reza Gholami-jamkarani Mir Feiz Falah hosein jahangirnia

The interaction between financial derivatives and their underlying physical markets has been the subject of extensive research in finance. This article examines the effect of dynamic contagion between the gold futures market and the physical gold market in financial mar More

The interaction between financial derivatives and their underlying physical markets has been the subject of extensive research in finance. This article examines the effect of dynamic contagion between the gold futures market and the physical gold market in financial markets and Tehran Stock Exchange, period of 08/29/2009 and 09/05/2018. It specifically focuses on the oscillating cycle that occurs between these two interconnected domains. Data is collected daily. Using a comprehensive data set covering a significant period, advanced econometric techniques from GARCH-BEKK, Markov-Switching and Structural VAR models to analyze volatility dynamics and contagion between gold futures and We use the physical gold market. Our findings show the existence of a two-way relationship, in which there is a contagion effect of turbulence from the physical gold market to the coin futures market. Also, another result of the research is that the contagion effect of turbulence from the physical gold market to the coin futures market is different in different regimes. Manuscript profile

Open Access Article

1311 - Investigation of the financial marketing model of Melli Bank of Iran with emphasis on customer segmentation
mahdi dadras sina nematizadeh azam rahiminik

This research was conducted with the aim of investigating the financial marketing model of the Melli Bank of Iran with an emphasis on customer segmentation. This research is of a mixed type and is developmental-applicative in terms of purpose, and it was carried out in More

This research was conducted with the aim of investigating the financial marketing model of the Melli Bank of Iran with an emphasis on customer segmentation. This research is of a mixed type and is developmental-applicative in terms of purpose, and it was carried out in a descriptive-survey manner. the statistical population includes experts and employees of Melli Bank of Iran and university professors and elites in the field of marketing, and 385 people were selected using Cochran's formula. The tool included a questionnaire and structural equation modeling and SPSS and PLS software were used to analyze the data. Based on the results, the financial marketing model in the Melli Bank of Iran was designed with an emphasis on customer segmentation in 6 main dimensions of causal conditions, interveners, central category, strategies and consequences, and causal conditions have a significant effect on the financial marketing phenomenon with a significance of 51.673; Also, the influence of background conditions and intervening conditions on the phenomenon of financial marketing was confirmed with significance, 41.965 and 40.074, respectively; Also, other relationships were investigated and all hypotheses were confirmed. Manuscript profile

Open Access Article

1312 - Special Financial Institutions in Financing Projects of The Tourism Industry of Iran in The Capital Market
Masoumeh naderi hasan Ghalibafasl Gholamhaidar Ebrahimbai Salami Mirfeiz Fallah Shams

The purpose of the research is to examine special financial institutions; In the financing of tourism industry projects in Iran, it is based on the capital market. Based on the philosophical premise, this research is interpretive. Also, its paradigm is pragmatism and it More

The purpose of the research is to examine special financial institutions; In the financing of tourism industry projects in Iran, it is based on the capital market. Based on the philosophical premise, this research is interpretive. Also, its paradigm is pragmatism and its approach in the field of mixed research. Here, there is a tendency towards the applicability of "what works" and solutions to problems. Therefore, the important dimensions of the research and its questions are emphasized, so no hypotheses are examined and its purpose is to answer the research questions. In this method, the researcher has compared and summarized the qualitative and quantitative results with the triangulation approach by reviewing the documents and asking the experts' opinions through preliminary semi-structured interviews and questionnaires using the Delphi method. The results have shown that real estate investment funds, project joint stock company, risk investment fund, tourism infrastructure investment fund, bond guarantee syndicate by the tourism development fund with banks, playing the role of reinsurer by the fund The development of tourism, the formation of a joint insurance association for the compensation of tourism projects has been agreed upon. Manuscript profile

Open Access Article

1313 - Markov switching regime model in order to assess asset pricing and uncertainty in the stock market
Maryam Eydizadeh Hasan Ghodrati Ghazaani Aliakbar Farzinfar Hossein Panahian

The current research has been carried out with the aim of designing the Markov switching regime model in order to evaluate the asset pricing and uncertainty in the stock market in Iran's stock market. In order to estimate the Markov model by systematic elimination metho More

The current research has been carried out with the aim of designing the Markov switching regime model in order to evaluate the asset pricing and uncertainty in the stock market in Iran's stock market. In order to estimate the Markov model by systematic elimination method, 130 companies were selected and based on their performance, 1400 were divided into two categories, the top 50 companies and the lowest companies, and based on random processes to determine Markov regimes, investment portfolios were formed and based on the estimation of the Markov regime were estimated. The regression estimation of the relationship between efficiency and effective factors in the companies under investigation, regardless of the categories, showed that there was an inverse relationship between risk, normal and Laplace uncertainty degrees with efficiency, and the only determining factors were market risk and asset efficiency. , return on capital, profit volatility, cash flows, company value, asset liquidity, growth opportunities, asset turnover and company size have a significant relationship with stock returns. Among top companies, lower additional returns are usually associated with lower risk fluctuations and higher degree of uncertainty, and higher share risk spending is associated with higher risk fluctuations and lower degree of uncertainty. Manuscript profile

Open Access Article

1314 - Designing a framework for marketing capacities to achieve financial benefits in companies affiliated to steel industries admitted to the stock exchange.
leila Andervazh

In terms of market value, the basic metals group is important after the chemical products group in the stock exchange, so the optimal use of marketing capacities in this industry can lead to financial benefits. The purpose of this research was to design a framework for More

In terms of market value, the basic metals group is important after the chemical products group in the stock exchange, so the optimal use of marketing capacities in this industry can lead to financial benefits. The purpose of this research was to design a framework for marketing capabilities to achieve financial benefits in companies affiliated to the steel industry accepted in the stock exchange. became. Qualitative phase data was collected through semi-structured in-depth interviews with 15 marketing experts who were selected through purposive sampling and snowball methods until theoretical saturation was reached. The data was done using open, central and selective coding and analyzed using Maxqda data analysis software. The results obtained from the analysis led to the final model of marketing capabilities with 7 main categories including: product, distribution, market, customer, analysis of competitors, advertising and brand, which in 6 dimensions are causal conditions, main category, background conditions, environment, strategies and As a result, the paradigmatic model of the research was drawn. Manuscript profile

Open Access Article

1315 - Designing a financial stress index and testing it in conditions of uncertainty (Case study: Financial market and stock exchange in Iran)
reza ghafari gol afshani mir feiz fallah Mojgan safa hosein jahangirnia

AbstractThe purpose of this study is to design a financial stress index to predict the occurrence of a financial crisis. In this study, a composite index has been designed to measure the Iranian financial system and the effects of financial turmoil in conditions of unce More

AbstractThe purpose of this study is to design a financial stress index to predict the occurrence of a financial crisis. In this study, a composite index has been designed to measure the Iranian financial system and the effects of financial turmoil in conditions of uncertainty in the financial markets and the Tehran Stock Exchange between 2009 and 2021. Since the shocks of variables were used in previous studies, in this study, three factors of currency turbulence, stock market index turmoil, and banking industry turbulence have been used to design and construct the financial stress index. This research is conducted in five steps based on the DCC-GHARCH approach and finally, based on the variables of financial institutions and the stock index, a predictive model for the financial stress index is presented. From the results, we find that all independent variables of the research have a positive and significant effect on the financial stress index, except for the coin price volatility index, which has a negative and significant effect. The value of the model determination coefficient is 0.8736, which indicates that the quality of the fitted model is desirable. Manuscript profile

Open Access Article

1316 - Examining the reaction of the total and equal-weighted index of the stock market to the fluctuation of cryptocurrencies under the influence of investors' emotions (evidence from the Iranian stock market)
Nader Khedri tayebeh darvishpoor Ali Reza jorjor zadeh Houshang Amiri

The emergence and expansion of the virtual currency market in recent years have attracted the attention of investors to these capital assets, and investors in Iran have not been exempted from this. And since asset markets are competitors in attracting investors, now a n More

The emergence and expansion of the virtual currency market in recent years have attracted the attention of investors to these capital assets, and investors in Iran have not been exempted from this. And since asset markets are competitors in attracting investors, now a new competitor, the cryptocurrency market, is emerging in this market. Therefore, this study investigated the influence of cryptocurrencies on the total and equal-weighted indices of the Iranian stock market and considered the role of investors' sentiment as one of the influential factors. To carry out this study, the total Indice and the equal weight Indice of the stock market were extracted from the beginning of 2016 to September 2021, and the effect of the cryptocurrency market Indice, Bitcoin, and Ethereum, as the most well-known and most traded cryptocurrency, on the mentioned indicators was investigated using multivariate regression models.The findings showed that there was a negative and significant relationship between the Indices of Bitcoin, Ethereum, and the Indice of the cryptocurrency market with the total Indice and the Indice of equal weight in the Iranian stock market, and the sentiments of investors were effective on these relationships. Manuscript profile

Open Access Article

1317 - Analyzing the demand side of commonality liquidity in the Tehran Stock Exchange market: a non-linear autoregressive approach with NARDL distribution breaks.
Omid Aghaei meybodi sayed yahya abtahi hamid khajeh mahmoodabadi gholamreza Askarzadeh

In the last few decades, market participants have given considerable attention to the of liquidity in financial markets. Commonality liquidity and shared movements in transaction costs associated with such a phenomenon have significant consequences in the microstructure More

In the last few decades, market participants have given considerable attention to the of liquidity in financial markets. Commonality liquidity and shared movements in transaction costs associated with such a phenomenon have significant consequences in the microstructure of the market. The analysis and identification of such commonalities enables the investor and the policy maker to discover the evidence related to inventory risk and asymmetric information in increasing the liquidity of the stock market. From the non-linear autoregression method with NARDL distribution breaks between the seasonal periods of 2008:01 to 2020:12. The asymmetric long-term results show a negative and significant relationship between the positive rate of return shock and Commonality liquidity and a positive and significant relationship between the negative market return shock and commonality liquidity. The variables of monthly investment by institutional investors, commonality liquidity and exchange rate of return have a positive and significant relationship with commonality liquidity. Export logarithm has a negative and significant relationship with, uncommonality liquidity. Manuscript profile

Open Access Article

1318 - A trading algorithm to establish a suitable investment system with a reasonable return (Case study: Tehran Stock Exchange)
Hassan Torabi Mehdi Bararnia firouzjaei

One of the most important issues in modern financial markets is finding efficient ways to summarize and visualize stock market information. The purpose of this paper is to discover a method to reduce risk and increase investment returns. By analyzing the mass volume of More

One of the most important issues in modern financial markets is finding efficient ways to summarize and visualize stock market information. The purpose of this paper is to discover a method to reduce risk and increase investment returns. By analyzing the mass volume of Tehran stock market data as a case study, and finding the relationships between the data and the discovery of their hidden information that has a significant impact on investors' decisions; an algorithm was designed. Moreover, the data from the automobile industry and oil products and the index of various industries were utilized from 2018 to 2022, and modeling was done by twenty technical indicators. The results of this research showed that mentioned model has a significant performance in identifying and predicting the sales signals issued at the maximum points and the prediction is done with acceptable accuracy. Portfolio management and capital supply companies can use this trading algorithm to make decisions regarding the sale, purchase or holding of securities. Manuscript profile

Open Access Article

1319 - "Analysis of the dynamic effect of oil, gold and stock market index on Iran's economy: a new approach with the SVAR-DCC-GARCH model"
tara heidari chavari mirfeyz fallahshams hashem ninoomaram Frydoon Rahnamay Roodposhti Gholamreza zomorodian

In the global economy, oil prices have been considered a key indicator of exchange rate fluctuations. This significance arises from the fact that international oil transactions are largely conducted in US dollars. Emphasizing this importance, the present article examine More

In the global economy, oil prices have been considered a key indicator of exchange rate fluctuations. This significance arises from the fact that international oil transactions are largely conducted in US dollars. Emphasizing this importance, the present article examines the dynamic relationship between oil prices, gold, and the stock index in the Iranian economy during the period from 1370 to 1401 using the SVAR-DCC-GARCH model. The results indicate that an increase in the growth of the stock index may lead to an increase in the price of gold, while having no significant impact on the oil market. Furthermore, increases in the gold and oil markets do not notably affect the Iranian stock market, and interestingly, there is no distinct correlation between the oil and gold markets. These findings vary throughout temporal fluctuations. Ultimately, employing the SVAR-DCC-GARCH model, this article analyzes the dynamic relationship between oil prices, gold, and the stock index in the Iranian economy, revealing that this relationship changes under different conditions over time. This contributes to a better understanding of the effects of fluctuations in these indicators on the Iranian economy. Manuscript profile

Open Access Article

1320 - Development of stock portfolio trading systems using machine learning methods
Ali Heidarian Mohadeseh Moradi Mehr Ali Farhadian

Investment portfolio theory is an important foundation for portfolio management, which is a well-studied but not saturated topic in the academic community. Integrating return forecasting in investment portfolio formation can improve the performance of portfolio optimiza More

Investment portfolio theory is an important foundation for portfolio management, which is a well-studied but not saturated topic in the academic community. Integrating return forecasting in investment portfolio formation can improve the performance of portfolio optimization model. Since machine learning models have shown a superiority over statistical models, in this research, a approach of forming the stock portfolio in two stages is presented. first step, by implementing neural network, suitable stocks are selected for purchase, in the second step, using the (MV) model, the optimal weight in investment portfolio is determined for them. In particular, the stages of selecting suitable stocks and forming a stock portfolio are the two main stages of the model developed in this research. first step, a convolutional neural network model is proposed to predict stock buy and sell points for the next period.second step, stocks that are labeled as buys are selected as stocks suitable for buying, and MV model is used to determine their optimal weight in the stock portfolio. The results obtained using 5 shares of Tehran stock market as a study sample show that the efficiency and Sharpe ratio of proposed method is significantly better than traditional methods (without filtering suitable stocks) Manuscript profile

Open Access Article

1321 - threshold cointegration of the stock market returns and currency and gold markets in Iran
sayed yahya abtahi ali azadineghad

Identification of financial market returns requires attention to the dynamics in the process of adjusting to the long-run equilibrium in these markets, and this is of particular importance to policy makers and investors of the capital market in view of the volatility of More

Identification of financial market returns requires attention to the dynamics in the process of adjusting to the long-run equilibrium in these markets, and this is of particular importance to policy makers and investors of the capital market in view of the volatility of other markets, such as the foreign exchange market and gold in Iran. Has enjoyed. In this paper, the convergence between the returns of the stock market and the returns of the foreign exchange market, as well as the return on the stock market and the gold market in Iran, are based on daily data of gold prices, foreign currency and stock price index during the period of 10/10/2010 to 31 / The study of 1396/1496. The results of the coherent coherent patterns on the relations between these markets indicate that in the equation of stock returns and gold, a high diet that includes deviations from the equilibrium is greater than the threshold value, Iran is the dominant regime. Also, in the equation of returns of stock markets and currencies, deviations from long-run equilibrium below the threshold and in the low-level diet include more than 90% of the observations. But in the relationship between markets, the moderation rate in both regimes is statistically significant, and this adjustment is made for deviations greater than the threshold value more quickly. Manuscript profile

Open Access Article

1322 - Stock Deposit Certificates, a Modern Instrument for Financing, Maintaining Management Control and increasing liquidity in Capital Market
Mehdi Zolfaghari reza Kiani

Looking for financial markets development in developed countries and emerging markets, the different financial instruments have been introuduced to meet the wide and variety demand of investors. These instruments include a wide range of stocks, fixed income securities, More

Looking for financial markets development in developed countries and emerging markets, the different financial instruments have been introuduced to meet the wide and variety demand of investors. These instruments include a wide range of stocks, fixed income securities, derivatives contracts and a combination of them. In this regard, the stock deposit certificates as a financial engineering product, not only pleys as a financing Instrument in the capital markets, but according to the having the unique features, but increases the stock market efficiency by increasing stock liquidity. It also maintains the management control of major shareholders. Therefore regarding to the low liquidity of Iran stock market and lack of the companies willingness for financing through the issue of new shares (despite the serious need) due to loss of managerial control, in this paper we introduced the operating model of the stock deposit certificates that it was localized for Iran stock market. This instrument is considered as a new instrument in corporate financing (without loss of management control) and increase the efficiency of capital markets (through increased liquidity).   Manuscript profile

Open Access Article

1323 - To Compare the Ranking of Brokerage Firms Based on Relationship Marketing and the Ranking Conducted by the Securities and Exchange Organization (SEO) (An integrated approach of RM and fuzzy MADM)
Mostafa Ghazizadeh Saeed Safari Ebrahim Mohammadi Mehdi Samizadeh

Given the importance of ranking of brokerage firms for customers, this paper analyzes the impact of relationship marketing factors on the ranking of brokerage firms and compares the obtained results with the results of the ranking conducted by the Securities and Exchang More

Given the importance of ranking of brokerage firms for customers, this paper analyzes the impact of relationship marketing factors on the ranking of brokerage firms and compares the obtained results with the results of the ranking conducted by the Securities and Exchange Organization (SEO). For this purpose, in the first stage, seven indicators of relationship marketing indicators which have the greatest impact on the ranking and performance evaluation of brokerage firms from the viewpoints of the experts, from among the indices derived from the theories and models of relationship marketing including customer confidence in the organization, customer commitment, empathy with the customers, financial interests, competence of the organization, conflict management, communication and financial interests was determined by questionnaire.  The study population will consist of two parts: Active Brokerage firms in Stock Exchange and the customers of these brokerage firms in the cities of Tehran and Isfahan who have used the services offered by the brokerage firms at least twice. The data were collected from a sample of 873 customers of brokerages and 2 experts of capital market. To analyze the research data, the main influencing criteria on relationship marketing were evaluated in the form of questionnaire. Finally, the ranking algorithm was designed using Fuzzy AHP and Fuzzy TOPSIS and ranking was conducted. Correlation test between the ratings indicate that there is a direct correlation and integration between both tools. Manuscript profile

Open Access Article

1324 - The role of privatization in Iranian economy on the deepening of the stock market (with an emphasis on the liquidity ratio)
MohammadEbrahim mohammadPourzarandi masoomeh torkaman ahmadi

One of the main goals of governments in privatization implementation, along with goals such as increasing revenues and improving economic efficiency, is the development of stock markets. In this study, using the Bay and Peron technique, structural break is observed in t More

One of the main goals of governments in privatization implementation, along with goals such as increasing revenues and improving economic efficiency, is the development of stock markets. In this study, using the Bay and Peron technique, structural break is observed in the liquidity variable as one of the signs of the stock market depth. The model implies the existence of at least two effective and valid structural breaks and shows that in many related events, the implementation of privatization led to increased market liquidity as one of the principles of market development and led to a stock market has more depth. Also, using the MRS-GARCH method, it was determined that privatization on the emergence of regime change in the yield variables of stock market index has affected the duration of the third, fourth and fifth development plans in the form of dynamic models. Manuscript profile

Open Access Article

1325 - Applying Random Matrix Theory Approach for Making Portfolio Enable to Beat the Market
N.S. Safavi Mobarhana Gholamreza Jafari Ali Saeedi

We applied Random Matrix Theory making a portfolio enables to beat the market. On the basis of previous findings, the largest eigenvalue represents the influence of the entire market that is common to all stocks. We analyzed cross-correlation between returns of differen More

We applied Random Matrix Theory making a portfolio enables to beat the market. On the basis of previous findings, the largest eigenvalue represents the influence of the entire market that is common to all stocks. We analyzed cross-correlation between returns of different stock market indices (S&p500, DJ USA, DAX Germany, FTSE100 England, HSI Hong Kong for efficient markets and TSE Iran, SSE180 China and MXX Mexico for emerging markets) for 730 trading days from May 2012 to October 2014 by using Random Matrix Theory (RMT). Looking at the largest eigenvalue and components (stocks) of the largest eigenvector (demonstrating market mode or trend) and calculating share of every stock in market trend, we could categorize stocks in terms of their impact on the trend in 3 groups: high, middle and low or no impact on market trend. Then we created 3 portfolio in this respect for Tehran stock market. The results shows the portfolio consisting of high impact stocks can beat the market return. Manuscript profile

Open Access Article

1326 - Comparative Comparison of Liquidity Elements and Distribution of Profit of Assemblies during the Depression and Prosperity of the Capital Market of Iran
Mona Najmi Abdolmajid Dehghan Masomeh piryaei

The purpose of this research is to investigate the relationship between stock liquidity and dividend income during recession and prosperity in companies accepted in Tehran Stock Exchange. Statistical sample of 109 companies accepted in the capital market, whose informat More

The purpose of this research is to investigate the relationship between stock liquidity and dividend income during recession and prosperity in companies accepted in Tehran Stock Exchange. Statistical sample of 109 companies accepted in the capital market, whose information was available for the period 2012 to 2017, were selected by systematic exclusion method. The research carried out in terms of the target type is a part of applied research and the research method is correlated in terms of content and content. For analyzing the hypotheses, panel analysis has been used. Research findings show that there is a positive and significant relationship between stock liquidity and dividend income. There is also a positive and significant relationship between stock liquidity and dividend profits during the boom period. While there was no significant relationship between stock liquidity and dividend during the recession period. Manuscript profile

Open Access Article

1327 - Analysis of incentives for issuers of securities in the Iranian capital market; Designing new securities approach
hamed tajmir

Issuer's purpose of issuing securities - debt and capital securities – is financing and it will be given each issue of securities; But issuers have different motivations to choose between these two securities, they choose one of these securities based on their cir More

Issuer's purpose of issuing securities - debt and capital securities – is financing and it will be given each issue of securities; But issuers have different motivations to choose between these two securities, they choose one of these securities based on their circumstances. Issuers in different markets have incentives and needs for issuing their securities. These incentives and needs should be in other markets. Expert-based method is chosen in order to validation and exploring various incentives. Expert's interview and approving method has been done in two ways: Expert's confirmation at the first phase is done by snowball method; And secondly to rank the motivations and also their indirect confirmation is used of TOPSIS method. A total of 17 extracted motivates from the literature, 3 motivates has not been confirmed. The most important motivational factor for the issuers in the country's capital market is using permanent source of financing Manuscript profile

Open Access Article

1328 - An Assessment of Foreign Portfolio Investment in Hierarchical Model based on Topsis Algorithm
Gholamreza Amini Khiabani Karim Hamdi

Portfolio or Stock Investment is one of the most important investment methods especially in foreign market. In regulation of Organization for Investment Economic and Technical Assistance of Iran, stock investment is classified in 5 different sections including “St More

Portfolio or Stock Investment is one of the most important investment methods especially in foreign market. In regulation of Organization for Investment Economic and Technical Assistance of Iran, stock investment is classified in 5 different sections including “Stocks of Corporation”, “Bonds”, “Fellow of Banking Capital”, “Trading Securities”, and “Governmental Treasury Bills”. Gathering the data by means of a questionnaire distributed among the target population including managers and experts of the Organization for Investment Economic and Technical Assistance of Iran, we investigate on stock investment methods in foreign market in hierarchical model based on Topsis algouritm. Due to the answers gathered from the questionnaire, we identified 8 factors effective on portfolio investment to be used in topsis algorithm. These effective factors was entered to a decision making matrix, using in ranking portfolio investment styles based on ideal solutions technique. Results showed that the corporation stocks is the first and the top priority for international portfolio investors Manuscript profile

Open Access Article

1329 - Evaluation of return in investment company with three Markov switching model ,symmetric and asymmetric
Fatemeh Samadi F. Rahnamay Roodposhti Hashem Nikoomaram

For more than a decade of modern financial theory as only the most filed comments on the capital market has been the basis of most studies. But the crisis created in the past decade in most countries  and as wll as that many research topic it shows the failure of t More

For more than a decade of modern financial theory as only the most filed comments on the capital market has been the basis of most studies. But the crisis created in the past decade in most countries  and as wll as that many research topic it shows the failure of the modern theory and traditional assumption in fainancial market . So need to reload this theory strongly felt. This new approach  according to chaos theory and the fractal science ,Has transformed the classical ideas and methods and words are sufficient to describe the capital market to be done. In this paper , we attempt to introudioced the new approach in fainance. This paper present the mulifractal models of assest return (MMAR). and test   the   investing company return by three method (MS-EGARCH), Multifractal, Symmetric market (GARCH), Asymmetric (EGARCH). Manuscript profile

Open Access Article

1330 - Pathology of the mechanism of trading in the Forex (foreign exchange) market and the feasibility of using its mechanisms in Iran.
mohammadhosein hajighiasi fard HASHEM NIKOOMARAM

now wadays the subject of currency exchange rates plays an important role in international trade. Therefore, one of the major concerns of policymakers is to decide how exchange rates can be determined in an attempt to provide stability in the foreign exchange market of More

now wadays the subject of currency exchange rates plays an important role in international trade. Therefore, one of the major concerns of policymakers is to decide how exchange rates can be determined in an attempt to provide stability in the foreign exchange market of Iran for decreasing costs and risk of investment and making    security in economy. For achieving the goal, the identification of different sectors of FOREX can help policymakers in Iran's central bank to design an appropriate market and different instruments for controlling the currency market and making better security for businessmen in a real economy. Meanwhile, entering the marginal FOREX market in Iran and fraud activities cause reaction of regulator and Sharia's scholars who forbid this market without scientific research when marginal FOREX is only one part of the FOREX. Therefore, this research tried to recognize different parts of the FOREX market and to understand operational structure of this market especially the marginal market. Simultaneously, it studied this waste market in order to find and show advantages and disadvantages for policymakers and scholars. Also, this research tried to show jurisprudential assessment for finding Sharia's problems from Shia approach. Finally we understand that marginal FOREXjust developed speculative activities but researchers can focus on other market fields in order to design hedging instruments something like future and forward contracts. Also we understand that the marginal FOREX market has significant problems from sharia approach. This means that using and taking apart in this market is forbidden Manuscript profile

Open Access Article

1331 - The Probability of Informed Trading Criterion in measuring the information asymmetry risk and ranking of Tehran Stock Exchange companies
Hamidreza Korditamandani Gholmreza Zamanian Madjid Hatefi Madjumerd

Asymmetric information can have a huge impact on financial markets. One of the important effects of asymmetric information in the market is the Inclination of market performance towards disruptions and inefficiencies, as the way information is input in the fluctuation o More

Asymmetric information can have a huge impact on financial markets. One of the important effects of asymmetric information in the market is the Inclination of market performance towards disruptions and inefficiencies, as the way information is input in the fluctuation of market prices and determining the final price and asymmetric information can reduce efficiency. In this regard, the main objective of this research is to measure the risk of information asymmetry using theProbability of Informed Trading (PIN) model in Tehran Stock Exchange companies. The results show that the information asymmetry risk of Tehran Stock Exchange companies is not the same and there is a significant difference between the information risk asymmetry indexes. Manuscript profile

Open Access Article

1332 - Presentation of Kobanking Model in the Integration of Banks and Institutions with a Marketing Approach (Case Study of Gwain Bank)
Hamidreza Ramezani parviz saeedi Amir Ghafourian shagerdi sayyedmohammadreza hosseini

Businesses are constantly changing, and changes are also widespread and unpredictable. So that every day we see the creation or integration of a variety of businesses based on the foundation of new models. The banking system is no exception to this, and in order to prev More

Businesses are constantly changing, and changes are also widespread and unpredictable. So that every day we see the creation or integration of a variety of businesses based on the foundation of new models. The banking system is no exception to this, and in order to prevent failure, it has adapted itself to various existing models to stabilize its presence. Considering that in past research, the merger of banks has been investigated according to the financial approach. In this research, the researcher tried to design a model based on cooperative marketing principles when integrating between banks. The research method is qualitative. Therefore, in order to achieve the best possible variables in this field, the fundamental method of content analysis and using the ground-based theory, first, the relations between the concept and its dimensions and components are formulated. In order to achieve a conceptual model, the views of experts and banking experts were used through interviews. And collecting comments until a consensus was reached, Snowball method was used for sampling. After 37 interviews with experts, the ultimate conceptual model, which included the concept of co-operation of banks, which was dependent on six dimensions, was also based on sixteen components. Manuscript profile

Open Access Article

1333 - Forecasting Stock Price Trend by Artificial Neural Networks (Case Study: Isfahan Oil Refinery Company)
hossein badiei Ruhollah Rezazadeh Hadi Mahmoudi

Artificial neural networks (ANN) are mathematical models inspired by human’s neural and brain system. This research deals with the next day price forecasting in Tehran’s stock market by MLP, and attempts, by various methods, to reduce the prediction error. H More

Artificial neural networks (ANN) are mathematical models inspired by human’s neural and brain system. This research deals with the next day price forecasting in Tehran’s stock market by MLP, and attempts, by various methods, to reduce the prediction error. High pricing of stocks may lead to low demand for negotiable stocks and the failure of privatization. Raising various doubts in the negotiation of public properties, low pricing results in the long-term failure of negotiation policies. With respect to the importance of this issue, the newness of stock market and the lack of financing institutes and investment banks in Iran, prediction of stock price trend and its ascending and descending order can influence the decisions and strategies of managers. Various variables affect stock prices among which the role of economic indices, such as exchange rate / oil price and gold price is significant. The purpose of the present study is to predict the final prices of stocks by utilizing daily data through neural networks. The results indicate that the ANN model has low error and high explanatory and thus considerable forecasting power. Manuscript profile

Open Access Article

1334 - Effects of Macroeconomic Variables and market power on Banking Sector's Deposits (Bayesian Model Averaging Approach in Panel Data)
mahboubeh shakiba alireza Daghighiasli marjan damankeshideh majid fashari Ali Esmaeelzadeh Maghari

Market power specifies how firms in a market influence prices, and reveals the level of competition in the market. This paper investigated the impact of market power and macroeconomic variables effect on banking deposits in Iranian deposit money market using dynamic Bre More

Market power specifies how firms in a market influence prices, and reveals the level of competition in the market. This paper investigated the impact of market power and macroeconomic variables effect on banking deposits in Iranian deposit money market using dynamic Bresnahan-Lau’s and Bayesian model averaging approach for the 18 bank in the Iran industrial banking sector. Annual data for the period of 2006- 2016 has been collected from annual financial statements of Iranian banks, Statistical Centre of Iran, Monetary and Banking Research Institute of Iran and central bank of Iran. By applying BMA approach the main macroeconomic variables have been determined from 8 variables. The results of model estimation indicated that market power for its 18 Iranian banks were 0.58 and the macroeconomic variables of liquidity money has negative and other explanatory variables such as fixed assets, growth of GDP, first order lag of deposits, deposits rate and cross effect of GGDP with deposits rate have positive posterior average on banking sector's deposits during the period of study. Manuscript profile

Open Access Article

1335 - Presenting a new approach based on association rule to investigating the relationship of the Oil market with global markets
Reza Khosravi Ehsan Mohammadian Amiri pouria Rezai Seyed Babak Ebrahimi

In the current era, the study of the relationship between different markets and their impact on each other has become a necessity micro and macro investors. By investigating the relationship between markets, in addition to being able to obtain the required information a More

In the current era, the study of the relationship between different markets and their impact on each other has become a necessity micro and macro investors. By investigating the relationship between markets, in addition to being able to obtain the required information about the impact of the markets, it can also help him in identifying various risks. According to the importance of the subject, in this paper, we have tried to investigate the relationship between the oil market and the gold, dollar markets, companies and energy funds in the field of energy, using the new associative rules approach and the Apriori algorithm. The use of associative rules explicitly explains the relationships between database fields and the relationships and interrelationships between a large set of data items. The results of this study indicate a direct relationship between the oil market and companies active in the energy sector, and the reverse relationship with the dollar index. There was also no significant relationship between the oil and gold market. Manuscript profile

Open Access Article

1336 - The Effect of Managers Myopia on Investors Behavior in the Capital Market
seyed hamed naghibi esfahani Mohammadreza Abdoli

This research aims to measure the stock market reaction to the manager’s myopia. Manager myopia tends to increase the current stock prices and inflate the current profitability by decreasing long term profitability or increasing cash flows. The statistical popula More

This research aims to measure the stock market reaction to the manager’s myopia. Manager myopia tends to increase the current stock prices and inflate the current profitability by decreasing long term profitability or increasing cash flows. The statistical population of this research is all companies listed on Tehran Stock Exchange during the years 1385 to 1394 (Hijri calendar). After applying some filters and restrictions, 117 companies were selected and investigated. The results indicate that myopia does not have a significant negative impact on abnormal returns, obtained at the time of profit report. Overall results indicate that the capital market in the form of efficiency (stocks and time of profit report) don’t have significant reaction to manager’s myopia. In the same time, manager’s myopia has a positive significant effect on return on future assets, as a measure of future financial performance. In summary, the results indicate that the capital market doesn’t react to manager’s myopia but manager’s myopia affects future financial performance of investigated companies. Manuscript profile

Open Access Article

1337 - The optimization of Investment Beliefs in Tehran Stock Exchange Break Points Based on Heterogeneous Agent Models Framework and Agent Based Modelling with Genetic Algorithm
mehdi khoshnood Fraydoun Rahnamay Roodposhti Hashem Nikoomaram

This paper survey beliefs of investor on Tehran stock exchange at three break point date (BPD). at first  three BPD with several criterion : average of the share price indices , average value of the stock market turnover , average value of the stock market capitali More

This paper survey beliefs of investor on Tehran stock exchange at three break point date (BPD). at first  three BPD with several criterion : average of the share price indices , average value of the stock market turnover , average value of the stock market capitalization .according this three BPD are : the election of Mahmood Ahmadinejad at 2005 , financial crisis at 2008  and the election of Hassan rouhani at 2013 . In addition this paper is base of Brock and Hommes heterogeneous agent model (HAM) framework. Samples are the shares of companies that 40 days before and 40 days after was traded .then with MATLAB software   code was writhed and simulation done. Finding shows that strategy of contrarian trend chaser is the best and we can with genetic algorithm optimize average and standard deviation of coefficient of investment strategy and adaption with real market at break point dates.  Manuscript profile

Open Access Article

1338 - Iran Stock Market Prediction Based on Bayesian Networks and Hidden Markov Models
Zohreh Alamatian Majid Vafaei Jahan

Stock market behavior is one of the most complex mechanisms, considered by researchers. Financial markets are influenced by the external and internal factors. External factors such as political and social factors are not measurable, so prediction the trend of stock mark More

Stock market behavior is one of the most complex mechanisms, considered by researchers. Financial markets are influenced by the external and internal factors. External factors such as political and social factors are not measurable, so prediction the trend of stock markets is focused on internal factors. This study suggests a hybrid approach based on Bayesian Networks and Hidden Markov Models to predict trend of stock market. The used variables are 6 index of Tehran Stock Exchange, which have the most correlation coefficient with target stock, and 22 technical indicators. Bayesian networks are utilized to find the relationships between variables, and the effect of each variable in prediction considered from conditional probability tables. Hidden Markov Model is designed for sets of extract from Bayesian networks. The proposed model tested on four company’s stock names Mobarakeh Steel, Iran Khodro, Mellat Bank and Iran drug. The average accuracy of the proposed system is 83.26 %. The experimental results show that the suggested procedure has higher performance for prediction of stock markets in comparison with other previous methods. Manuscript profile

Open Access Article

1339 - The use of Firefly Algorithm and Bayesian Regulation technique of optimized Artificial Neural Network to predict stock price in Iran Stock Market
seyyed alireza mosavi Afsaneh Gholami

Predicting the future stock price has always been considered as an important issue by both buyers and sellers. Hence, Artificial Neural Network (ANN) was used in this study to develop a model pertaining to artificial intelligence in order to predict stock price in Iran More

Predicting the future stock price has always been considered as an important issue by both buyers and sellers. Hence, Artificial Neural Network (ANN) was used in this study to develop a model pertaining to artificial intelligence in order to predict stock price in Iran Stock Market. Since artificial neural networks should consist of the best network topology to achieve the highest performance, Firefly Algorithm (FA), a meta-heuristic Algorithm, was used to find the optimal structure of network. Finally, Bayesian regulation technique, rather than the conventional teaching techniques, was applied to maintain the more generalized network. In general, Data from three big companies: Iran Khodro Company, Shiraz Petrochemical Company, and Isfahan Steel Companywere gathered in span of three years. This paper profited from some parameters, including high price, low price, the opening price, closing price, EMA(5) ،EMA(10) ،RSI ،William R% ،Stochastic k% ،Stochastic D% و ،ROCas network inputs and benefited from the closing stock price in the next days as the neural network as well. After developing a model associated with each company, some parameters such as the root-mean-square error (RMSE), Standard Deviation of error(SD), Absolute average relative deviation (AARD), the regression coefficient (R2) as well as the graphical analysis of relative deviation have been used to examine the accuracy of the developed network. The outcomes of the analysis of the developed neural networks revealed that the mentioned models with great accuracy are able to predict stock price in the subsequent day for the corporations mentioned above. Manuscript profile

Open Access Article

1340 - To Forecat the Recession and Prosperity in the Tehran Stock Exchange using Models of MS and NSGA-ANN
farzaneh abdollahian Mohammad Ebrahim Mohammad Pourzarandi Mohammad Hasheminejad Mehrzad Minouei

The stock exchange is one of the financial instruments of countries around the world. The recession in this market can have important effects, for example reducing liquidity, reducing the profitability of companies admitted to the stock exchange, and reducing economic g More

The stock exchange is one of the financial instruments of countries around the world. The recession in this market can have important effects, for example reducing liquidity, reducing the profitability of companies admitted to the stock exchange, and reducing economic growth. In this paper, we are looking for extraction and prediction of time cycles in the stock market. Initially, using the total stock index and the MSI (3) AR (2) model, three cycles of recession, medium prosperity and high prosperity are extracted in the stock market. Then the most important predictor variables are determined by using the integration of the NSGA (II) algorithm and the three types of neural network models and predicted the market situation for the next three months. Finally, the performance of three types of multilayer perceptron neural network, radial basis and probable network were compared in terms of feature selection and prediction of future market situation. The results indicate that all three models  have  acceptable  error  rates,  accuracy,  and Kappa  coefficients, and the probable network model has lower error rate, more accuracy and kappa coefficient than other models. Manuscript profile

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1341 - The Effect of Corporate Strategies on the Market Response to Earnings Announcements of Listed Companies of Tehran Stock and Exchange
mohammadali Mirzaei Emamchay fatemeh samadi MASOMEH LATIFINENMARAN

The aim of this study was to evaluate the effect of corporate strategies on the market response to earnings announcements of listed companies of Tehran stock and exchange .The aim of this study was to evaluate the effect of corporate strategies on the market response to More

The aim of this study was to evaluate the effect of corporate strategies on the market response to earnings announcements of listed companies of Tehran stock and exchange .The aim of this study was to evaluate the effect of corporate strategies on the market response to earnings announcements of listed companies of Tehran stock and exchange. This study was a descriptive-correlation and an applied research . The statistical l population of research consists of all companies listed in Tehran stock exchange market during 2010 to 2015 that a number of 118 companies were active in this period . Data of research was extracted from financial reports of companies and analyzed by regression models in panel data method . Findings showed that implementing the strategy of differentiation in products has direct effect on the market reaction to earnings announcements . Also the findings showed that increasing the level of cost leadership strategy, the market reaction to earnings announcement will increase. Manuscript profile

Open Access Article

1342 - Tehran Stock Exchange Overal Index Prediction using Combined Approach of Metaheuristic Algorithms, Artificial Intelligence and Parametric Mother Wavelet
Alireza Saranj Madjid Ghods reza tehrani

Understanding and the investigating the behavior of stock prices, has always been one of the major topics of interest to the investors and finance scholars. In recent years, various models for prediction using neural network and hybrid models have been proposed which ha More

Understanding and the investigating the behavior of stock prices, has always been one of the major topics of interest to the investors and finance scholars. In recent years, various models for prediction using neural network and hybrid models have been proposed which have a better performance than the traditional models. Here a hybrid model of neural network and wavelet transform is proposed in which genetic algorithm has been used to improve the performance of wavelet transform in optimizing the wavelet function. Daily stock exchange rates of TSE from April 21, 2012 to April 19, 2017 are used to develop a prediction model. The results show that it is possible to find a wavelet basis, which will be appropriate to the intrinsic characteristics of time series for prediction and the prediction error in this model is reduced comparing to the neural network and hybrid neural network and wavelet models. Manuscript profile

Open Access Article

1343 - Place Marketing through Urban Entrepreneurship Approach (Case Study: Rasht Historic Cultural Axiom)
Vahid Feizkhah Behzad Malekpour Asl

10.30495/jsps.2023.1984446.1044

In the age of globalization and information and due to the emergence of a networked society, cities today are known as the main place of production and consumption in the world. Hence, there is a wide competition for financial and human capital among the cities of the w More

In the age of globalization and information and due to the emergence of a networked society, cities today are known as the main place of production and consumption in the world. Hence, there is a wide competition for financial and human capital among the cities of the world. Due to this, new and innovative concepts such as "place marketing" and "place branding" have been proposed to use the maximum capacity of the place to attract fluid capital. This study seeks to study the theory of place marketing with an urban entrepreneurship approach by studying theoretical texts and global experiences, and by presenting a theoretical model using the "structural equation modeling" method to achieve location marketing with an entrepreneurial approach. A city in the city of Rasht and the study of its spatial requirements in the selected study sample, ie, "Historical and cultural axis of Rasht Municipality" with emphasis on the theory of agglomeration, to explain how to achieve place marketing through an urban entrepreneurship approach. The results showed that based on Pearson correlation, the concepts of promoting place brand to attract capital, private sector participation in entrepreneurship, creativity capital, place knowledge-dependency and vitality of local economy have the highest correlation with dependent variable, ie place marketing through urban entrepreneurship approach at level 0.05. The reliability test of the proposed model was evaluated by two methods. The factor load of each index was above 0.5 which was significant at the level of 0.50 and confirmed the reliability of the model and Cronbach's alpha test for the variables which obtained 0.7 numbers which confirm the reliability of the model. Manuscript profile

Open Access Article

1344 - Conceptual Explanation of the Effectiveness of Trading Volume around Earnings Announcements
حسن چناری بهمن بنی مهد

10.30495/jdaa.2022.691735

Abstract The objective of this research is conceptual explanation of the effectiveness of Trading Volume around Earnings Announcements. The method of the present research is the method of historical cognition in the framework of library studies and is of the type of th More

Abstract The objective of this research is conceptual explanation of the effectiveness of Trading Volume around Earnings Announcements. The method of the present research is the method of historical cognition in the framework of library studies and is of the type of theoretical-critical research and based on research related to the subject.In general, the analytical approach has at least 4 important features; First, this view is often textual, meaning that it accepts that accounting has economic, political, and social implications. Second, this theory seeks participation and interaction. This means that it is always looking to change or improve accounting practices. Third, it is related to both micro (individuals and organizations) and macro (profession and society) levels, and the fourth is interdisciplinary and relates to, borrows from, and combines with other systems. Therefore, the critical view is more related to the accounting profession, system and procedures than traditional studies.The principle of disclosure is considered as one of the principles of accounting and according to this principle, all information related to the activities of the company should be provided to various groups in an appropriate and timely manner. In other words, information disclosure can be used to transfer information from a specific domain to a general domain. Proper and quality disclosure will improve transparency and reduce information asymmetry and market effectiveness.The effects that determine fluctuations in the capital market are innumerable. Past, present, and even neglected events are reflected in market prices, but often do not show a clear relationship with price changes.The results of this study provide useful theoretical information for policy makers and institutions that develop accounting standards on the quality of financial reporting for investors and develop the results of behavioral research in the field of finance. Manuscript profile

Open Access Article

1345 - Peer Companies Performance and Earnings Management: The Effect of Capital Market Pressure Peer Companies Performance and Earnings Management: The Effect of Capital Market Pressure
reza kordestani سیده آمنه جعفری سوق

10.30495/jdaa.2022.693174

  Abstract Financial analysts and investors use the performance of peer firms for valuation and investment decisions. Since managers know that their performance is compared to peer’s firms, they have enough incentive to earnings manipulation. Therefore, the More

  Abstract Financial analysts and investors use the performance of peer firms for valuation and investment decisions. Since managers know that their performance is compared to peer’s firms, they have enough incentive to earnings manipulation. Therefore, the purpose of the present research is to investigate the relationship performance of peer firms on earnings management. Based on analysis of archival data of 114 firms listed in TSE, the findings show that there is a positive and significant relationship between performance of peer firms and earnings management. That is, the high performance of peer firms leads to increased discretionary accruals. In addition, change in earnings forecast per manager share has a positive and significant relationship with peer firm performance. Also, there is a significant relationship between the criterion of earnings forecast and performance of peer firms. Therefore, managers in response to the performance of peer firms and under the capital market pressure, manipulation of accounting earnings. This study focused more on the impact of peer firms and their performance on the quality of financial reporting. In addition, earnings management studies in the scope of motivation is broaden. Manuscript profile

Open Access Article

1346 - Risk Types in Different Firm Life Cycle Stages with Emphasis on Ownership of Companies
mostafa ebadi kaveh Azinfar iman dadshi reza fallah

10.30495/jdaa.2023.707959

Abstract The main purpose of this study is to investigate the risk situation (idiosyncratic risk, market risk and total risk) in Firm life cycle stages and the impact of State and non- State ownership on this relationship. In this regard, first, using the Fama-French T More

Abstract The main purpose of this study is to investigate the risk situation (idiosyncratic risk, market risk and total risk) in Firm life cycle stages and the impact of State and non- State ownership on this relationship. In this regard, first, using the Fama-French Three-Factor model, the idiosyncratic risk in the sample firms was estimated. Market risk was calculated based on the standard deviation of the annual return of the stock index and the total risk is calculated by sum of market risk and idiosyncratic risk. The different stages of the companies' life cycle were determined using the patterns obtained from the three categories of cash flow statements (operating, investment and financing). In this research, the data of 136 firms have been used and in order to examine the research hypotheses, six regression models of panel data have been used. Respectively, idiosyncratic risk, market risk and total risk considered as dependent variable in these models. The results of estimating the final models show that idiosyncratic risk, market risk and total risk in the stages of introduction, growth and decline are higher compared to the stages of maturity and shake-out of firm life cycle stages. In addition, the results of this study indicate a significant effect of State ownership on the relationship between idiosyncratic risk and life cycle stages of firms listed in the Tehran Stock Exchange.  Manuscript profile

Open Access Article

1347 - Investigation the Impact of Organizational Excellence Model on Effective Marketing in Azad University
Nassim Heidari Vahidreza Mirabi

10.30495/mlseo.2021.686665

AbstractToday, organizations are seriously facing the change of business environment from a supportive environment to competition and widespread growth in the country's economy. In this research, the effect of organizational excellence on marketing in the field of Azad More

AbstractToday, organizations are seriously facing the change of business environment from a supportive environment to competition and widespread growth in the country's economy. In this research, the effect of organizational excellence on marketing in the field of Azad University was investigated using structural equations and pls software. The statistical population of this research is all Islamic Azad universities in the whole country. In order to determine the sample size, 350 people were selected from Cochran's formula. The results showed that the components of the organizational excellence model in Islamic Azad University include strategy, leadership, partnerships and resources, processes, products, services, employees, community results, employee results, key results, customer results. The components of effective marketing in Islamic Azad University have included social marketing, ethical marketing, strategy-oriented marketing, internal marketing, green marketing, lean marketing, and innovative marketing. Based on the results, the organizational excellence model is effective on effective marketing. And of the marketing components, green marketing alone is not the key.Keywords: Organizational Effectiveness, Organizational Excellence Model, Effective Marketing Manuscript profile

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1348 - Designing a Model for the Sale of New Goods through One-to-One Marketing Method (Case Study: Country Tire Industry)
Masaud Safizade Afsaneh ZamaniMoghadam Abbas Toloie Ashlaghi,

10.30495/mlseo.2022.691016

The purpose of this study is to provide a model for the sale of new goods through the one-to-one marketing method. Since in applied research, the main goal is not only scientific discovery, but also to test and study the application of knowledge, so the method of this r More

The purpose of this study is to provide a model for the sale of new goods through the one-to-one marketing method. Since in applied research, the main goal is not only scientific discovery, but also to test and study the application of knowledge, so the method of this research is applied in terms of purpose and has been done by exploratory method. The data collection method is mixed (quantitative and qualitative) and the data collection tool is interviews with experts by conducting specialized interviews in Delphi method and a questionnaire. Therefore, 375 people from the market of selling new goods by one-to-one marketing method (in the quantitative section) and 17 experts and specialists in this field (in the qualitative section) participated in this research. The collected data were analyzed by descriptive and inferential methods through SPSS 16 and Smart PLS software. The results showed that the components of the model of selling new goods through one-to-one marketing include method systematicity, technology orientation, design orientation, market orientation, resources use, the basis of efforts for new goods, conceptualization of new goods, and finally new product management; the model has a good fit and all its relationships are significant. Therefore, it can be concluded that this model is valid. Manuscript profile

Open Access Article

1349 - Comparison of the Efficiency of Statistical Learning Algorithms and Artificial Neural Networks to Predict Stock Prices
Alireza Sadat Najafi Soheila Sardar

10.30495/ijm2c.2022.1948716.1241

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Open Access Article

1350 - Comparison of Yield and Yield Components of Six Short-day Onion (Allium cepa L.) Cultivars and Landrace Affected by Transplant Age in Minab Region, Iran
hamed Hassanzadeh Khankahdani Abdolhossein Aboutalebi

In order to evaluate yield and yield components of five short-day onion cultivars and one landrace as influenced by transplant age, was performed an experiment in randomized complete block design as split plot with three replications in Agricultural Research station of More

In order to evaluate yield and yield components of five short-day onion cultivars and one landrace as influenced by transplant age, was performed an experiment in randomized complete block design as split plot with three replications in Agricultural Research station of Minab, Hormozgan, Iran. The main plot was allocated to transplant age including 50, 60 and 70 days and the sub plot to onion cultivars including GVS 36388, GVS 36612, GVS 36812, Baluchi native cultivar, Primavera and Mineroa. The evaluated characteristics were including length and diameter of bulb, bulb shape index, bulb weight average, weight percent of multi-bulbing and bolting, total and marketable yield. Results showed that the highest marketable yield obtained in Primavera cultivar (34.503 ton/ha) and the lowest in Baluchi cultivar (16.107 ton/ha). Generally, 60 days transplant age was better than 50 and 70 days and this superiority completely was obvious in the most characteristics and all cultivars. Beside, Primavera and Mineroa cultivars, with having higher average bulb weight and yield and lower multi-bulbing and bolting, had better relative potential than other cultivars. Totally, according to the bulb production potential of Baluchi cultivar as well as high price of the imported onion cultivars seed and exit foreign exchange from our country, improving undesirable traits of bolting and multi-bulbing in this cultivar can be help to supply desirable seed of this cultivar. Manuscript profile

Open Access Article

1351 - Effect of water stress on quantity traits of potato traditional cultivars and advanced clone
maghsoud ziachehreh ahmad tobeh davod hassanpanah Shahzad Jamaati-e-Somarin usef jahani

In order to identify the effect of water stress on potato traditional cultivars and advanced clone growth this experiment was carried out under field conditions as Split-plot design based on Randomized Complete Block Design with three replications in Ardabil Agriculture More

In order to identify the effect of water stress on potato traditional cultivars and advanced clone growth this experiment was carried out under field conditions as Split-plot design based on Randomized Complete Block Design with three replications in Ardabil Agriculture and Natural Resources Research Station during 2015. Main plots included three irrigation levels: complete irrigation, mild and severe water stress and sub-plots included 5 potato cultivars: Agria, Spirit, Marfona, Luca, Hermes and 397008-9 promising clone. Results showed that in spite of the effect of water stress on marketable tuber number per plant, other studied traits such as tuber weight per plant, marketable tuber weight per plant, total tuber yield and marketable tuber yield were influenced by irrigation and cultivar treatments. Luca and Marfona produced the highest marketable tuber weight per plant and marketable tuber number per plant, respectively and also the 397008-9 promising clone had the most highest total tuber yield and tuber weight per plant due to genetic diversity. There were no significant interaction effect between cultivars × irrigation levels on any traits. Because of no significant difference between complete irrigation and mild water stress treatments and also economic importance of tuber yield for farmers, It seems that replacement of complete irrigation by mild water stress, not only will lead to relative maintaining water resources, but also will produce good marketable tuber yield (In accordance with the cultivar). Manuscript profile

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1352 - Investigation of Advertisement Strategies Regarded to Iran's Pistachio
T. Sadeghi R. Sedaghat

10.22034/jon.2012.515717

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1353 - Combining Application of Factor Analysis and SWOT to Survey Marketing and Advertisement: A Case Study of Pistachio in Kerman Province
T. Sadeghi K. Ehsanpour R. Sedaghat

10.22034/jon.2013.515707

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Open Access Article

1354 - Designing a Model for the Role of Women in the Family Purchasing Decision-Making Process Considering the Impact of Viral Marketing (Case Study of Women in Tabriz)
Aliakbar peyvasteh Alii Gorbani Elnaz Hazem

The purpose of this research is to design a model of women's role in family purchasing decision-making process considering the impact of viral marketing in Tabriz metropolitan area. This research is descriptive-survey based on its nature and content, and in terms of pur More

The purpose of this research is to design a model of women's role in family purchasing decision-making process considering the impact of viral marketing in Tabriz metropolitan area. This research is descriptive-survey based on its nature and content, and in terms of purpose, it is a type of applied research. In this research, the methodology used to collect the data for the development of the literature is library method, and also to collect data to answer the questions, the field method has been used. The statistical population includes Tabriz metropolitan women whose number is considered unlimited. The sample size was 384 persons according to the unlimited sample size formula of 3845 people. A random sampling method was used to select the women who were used to describe the data from the frequency table and the column diagram for demographic variables and descriptive index table and histogram chart for describing the mean index. In the analytical part of the data, Various methods such as the Kalimogrov-Smirnov test for normalization, exploratory factor analysis, factor analysis, regression test, t-test and Pearson correlation were used for SPSS software. As a result, effective factors on each of the research variables were identified and the final model and applied proposals were presented. Manuscript profile

Open Access Article

1355 - Investigating the Impact of Sustainable Economics Dimensions on Marketing Performance of Tourism Industry
Siavash Mirzaei Milani hossein Boudaghi Khajeh Nobar

Today, tourism economy, job-creation and marketing is of such importance that it can be considered as an economic engine of any country. Tourism has many benefits and can be one of the most important sources of job-creation in different national, regional and local leve More

Today, tourism economy, job-creation and marketing is of such importance that it can be considered as an economic engine of any country. Tourism has many benefits and can be one of the most important sources of job-creation in different national, regional and local levels and one of the most influential factors of sustainability in tourism security. However, the available studies in this regard are very scarce. The methodology used in this study is descriptive-survey in terms of method because it deals with the impact of sustainable economic dimensions on the marking performance of tourism industry and it is among the applied researches in terms of purpose and a survey research in terms of data collection. Since this study is a real, objective and dynamic study and its results can be applied in practice, it is also considered as applied research. The statistical population of this study included all professionals and staffs of Cultural Heritage Organization and the students of the fields relevant to sustainable economy and tourism in Tabriz, Mashhad, Tehran, Isfahan and Kashan cities with a total of 150 people. Therefore; in this study the factors that can affect marketing performance of tourism industry have been examined, existing challenges have been identified and some solutions have been provided. Finally suggestions have been presented to be used in the future studies Manuscript profile

Open Access Article

1356 - Designing a Model for the Role of Women in the Family Purchasing Decision-Making Process Considering the Impact of Viral Marketing (Case Study: Women in Tabriz)
Aliakbar peyvasteh Alii Gorbani Elnaz Hazem

The purpose of this research is to design a model of women's role in family purchasing decision-making process considering the impact of viral marketing in Tabriz metropolitan area. This research is descriptive-survey based on its nature and content, and in terms of pur More

The purpose of this research is to design a model of women's role in family purchasing decision-making process considering the impact of viral marketing in Tabriz metropolitan area. This research is descriptive-survey based on its nature and content, and in terms of purpose, it is a type of applied research. In this research, the methodology used to collect the data for the development of the literature is library method, and also to collect data to answer the questions, the field method has been used. The statistical population includes Tabriz metropolitan women whose number is considered unlimited. The sample size was 384 persons according to the unlimited sample size formula of 3845 people. A random sampling method was used to select the women who were used to describe the data from the frequency table and the column diagram for demographic variables and descriptive index table and histogram chart for describing the mean index. In the analytical part of the data, Various methods such as the Kalimogrov-Smirnov test for normalization, exploratory factor analysis, factor analysis, regression test, t-test and Pearson correlation were used for SPSS software. As a result, effective factors on each of the research variables were identified and the final model and applied proposals were presented. Manuscript profile

Open Access Article

1357 - The Effect of Marketing Mix to Attract Loyal Customer، s to Help Customer Relationship Management System (CRM) (Case study: Kosar Credit Financial Institution)
Rasoul Salmasi Jafar Sadegh Feizi

Abstract The aim of the present study is to Examining the effect of mixed factors of marketing on the attraction of loyal customers with respect to the assitstance of customer relations management (case study:Kosar Financial and Credit Institute). The study is applied a More

Abstract The aim of the present study is to Examining the effect of mixed factors of marketing on the attraction of loyal customers with respect to the assitstance of customer relations management (case study:Kosar Financial and Credit Institute). The study is applied and descriptive in nature. All of the employee in Kosar Financial and Credit Institute branches were candidiate to participate in the study but using Cochran formula and stratified random sampling method, the sample size was determined as 149. To collect the data standard questionnaire were used. Using Cronbach alpha coefficient, the reliability was calculated as 0.902 which shows the good reliability. For statistical analysis purpose, SPSS and LISREL softwares were used. The results indicated that mixed factors of marketing effect on the attraction of loyal customers with respect to the assitstance of customer relations management. Manuscript profile

Open Access Article

1358 - The Effects of Environmental Factors on Green Marketing Performance (Case Study: Shirin Asal Company)
reza rostamzadeh asghar alimohammadi siyaban

During the recent decades, concern about environment has not only become a major public issue, but also a critical one in academic research, and, as a result, the ecological products market has been growing worldwide. Green marketing activities are thus expanding in man More

During the recent decades, concern about environment has not only become a major public issue, but also a critical one in academic research, and, as a result, the ecological products market has been growing worldwide. Green marketing activities are thus expanding in many parts of the world offering products to green who make their purchase decisions, to some extent, based on their personal environmental criteria. These activities have a major impact on expanding consumers’ knowledge and changing their attitude towards purchasing green products. Food industry is one of the magnificent elements of the economic and has a major role in industrial development of a country, furthermore, its wide operations from production to distribution and consumption has the significant role in the economy of the countries .The aim of this dissertation is analyzing the effect of Ecological strategies on the performance of Green marketing in Shirin Asal Food Industry. This research uses Structural Equation Modeling (SEM) techniques as a tools for accessing the validity and reliability of measure. This model and the result show that ecological strategies affect the financial performance, market performance, and the quality of services to consumers. Manuscript profile

Open Access Article

1359 - The Effect of Goods market Efficiency on Economic Growth in Selected Asian Countries
Naghmeh honarvar homayoun ranjbar sara ghobadi

Improving efficiency and productivity has an impact on the main economic, social and political phenomena of societies, such as reducing the level of inflation, increasing the level of public welfare, increasing the level of employment and increasing competitiveness. Eff More

Improving efficiency and productivity has an impact on the main economic, social and political phenomena of societies, such as reducing the level of inflation, increasing the level of public welfare, increasing the level of employment and increasing competitiveness. Efficiency explains the degree of success of an economic unit or a country in the optimal use of inputs to produce output in comparison with other economic units and other countries, therefore, examining the effects of efficiency on macroeconomic variables is very important. Therefore, the aim of this study is to analyze the effects of the goods market efficiency pillar in the global competitiveness index on economic growth with an emphasis on the factors affecting this efficiency (technology, trade and investment) in Asian countries with a moderately high competitiveness index during the period of 2008-2018. For this purpose, the effects of goods market efficiency on the economic growth of these countries were investigated using the panel vector error correction model (PVECM). In general, the results indicate that the positive shock of this type of efficiency (improving the efficiency of the goods market) in the medium and long run leads to an increase in the economic growth rate and a decrease in the unemployment rate. Also, the results showed that the most effective variable on the efficiency of the goods market is investment, which has the greatest impact on the efficiency of the goods market in the long run. Manuscript profile

Open Access Article

1360 - The Mechanism Explaining the Volatility Spillover Among Stock Markets; (Case of New York, London, Tokyo and Tehran Stock Markets)
A. Talebpour Abasabad A. Satari

Markets are not limited to a specific geographic location. This leads to better decisions marketing by active economic indiviuals. World markets are valuable for guiding local markets. In this paper, the effect of the interaction among stock matkets of New York, London More

Markets are not limited to a specific geographic location. This leads to better decisions marketing by active economic indiviuals. World markets are valuable for guiding local markets. In this paper, the effect of the interaction among stock matkets of New York, London and Tokyo on Tehran stock market in January 15, 1999 to January 15, 2015 will be investigated. For the analysis, multivariable asymmetric variances model was used. The result showed that the effects of New York, Tokyo and London stock market on Tehran stock market were statistically significant. Also, all of the stock markets under study were affected by their lagged volatilities Manuscript profile

Open Access Article

1361 - Determination of Sodium Benzoate and Potassium Sorbate in â€œDooghâ€ Samples in Post Market Surveillance in Iran 2012
B. Akbari-adergani S. Eskandari N. Bahremand

10.22034/jchr.2018.544022

Manuscript profile

Open Access Article

1362 - Hepatorenal-toxicities Accompanying Exposure to Indoor Air Pollutants in Chemical Storekeepers at an International Market
Francis Ugochukwu Madu Miracle Chinwenmeri Madu Adedeji Aderinola Adejumo

10.22034/jchr.2023.1971472.1637

Various activities in chemical stores such as production, packaging, repackaging, offloading, and storing of chemicals can emit toxic chemicals into the ambient air which may be detrimental to health. This research work aimed to determine whether or not there is hepatox More

Various activities in chemical stores such as production, packaging, repackaging, offloading, and storing of chemicals can emit toxic chemicals into the ambient air which may be detrimental to health. This research work aimed to determine whether or not there is hepatoxicity and nephrotoxicity in chemical storekeepers. A total of twenty male adult storekeepers of four chemical stores were used as subjects. Four male storekeepers of a garment store 1km from the chemical stores of the same market were used as control subjects. Heavy metals in the indoor air of the shops and the blood samples of the subjects were determined using an atomic absorption spectrophotometer while an aerocet analyzer was used for the measurement of particulate matter. Kidney and liver function tests were carried out on the serum of subjects using standard analytical test kits. Concentrations of all the assayed heavy metals in the ambient air of the chemical stores and the blood samples of chemical storekeepers were significantly higher (p<0.05) than in the controls. Particulate matter concentrations in all the chemical stores increased significantly (p<0.05). Serum urea, creatinine, sodium ion, potassium ion, chloride, and bicarbonate were significantly elevated (p<0.05) in the chemical storekeepers compared to control subjects. Concentrations of serum bilirubin and liver enzymes were significantly elevated (p<0.05) while total protein and albumin concentrations were significantly decreased (p<0.05) in the majority of the chemical storekeepers compared to the control subjects. There were strong indications of renal and hepato-toxicities in the chemical storekeepers at Ariaria International Market. Manuscript profile

Open Access Article

1363 - The Relationship between Marketing Mix Elements and the Purchasing Behaviour of Sports Club Customers
Mohammad Davalli

The purpose of this research was to investigate the relationship between marketing mix elements and the purchasing behavior of sports club customers. This research was applied research in terms of its purpose, and correlational descriptive research in terms of its natur More

The purpose of this research was to investigate the relationship between marketing mix elements and the purchasing behavior of sports club customers. This research was applied research in terms of its purpose, and correlational descriptive research in terms of its nature, which was conducted in the field. The statistical population of this research was made up of all the male customers of sports clubs in Damghan city, due to the uncertainty of the number of the statistical population in this research, a statistical sample of 384 people was selected based on Cochran's formula for uncertain communities, which according to the number of questionnaires distributed 292 were selected as a sample, the sampling method in this research was relative random. The data collection tool in this research included the standard questionnaires of the mixed elements of appeal marketing (2008) and the standard questionnaire on Kim's shopping behavior (2008), which was used after checking the validity and reliability. The method of data analysis in this research included descriptive statistics tests and inferential statistics tests including Smirnov's Kolmograph, Cronbach's alpha test, and Pearson's correlation coefficient test using SPSS version 26 software. In general, the results of the research show that all elements of the marketing mix affect the buying behavior of the customers of sports clubs in Damghan City. Manuscript profile

Open Access Article

1364 - Evaluation of the optimal portfolio portfolio using market criteria using multi-criteria decision criteria under conditions of uncertanty in the Iranian capital market
Kamran Taghizadeh Saber Mullah Alizadeh Zavardehi Allah Karam Salehi Ali Mahmoudi Rad

10.30495/afi.2022.1943264.1057

Purpose: The present study was formed with the aim of evaluating the optimal portfolio portfolio using market criteria using multi-criteria decision criteria under conditions of uncertainty in the Iranian capital market.Methodology: This study was a combination of quali More

Purpose: The present study was formed with the aim of evaluating the optimal portfolio portfolio using market criteria using multi-criteria decision criteria under conditions of uncertainty in the Iranian capital market.Methodology: This study was a combination of qualitative and quantitative research and its population in the qualitative section included 20 managers of Tehran Stock Exchange companies and university professors and in the quantitative statistical sample section, 30 managers and experts of listed companies. Which were purposefully selected and participated in the research.Findings: The results of the qualitative section based on the data method of the foundation showed that the effective criteria for evaluating the optimal capital portfolio include 5 market criteria. Market criteria include country risk; Systematic risk; Devaluation of the market; Devaluation of the equity market; Decreasing market profits. The results of the quantitative section were ranked using multi-criteria decision making methods. Based on this, first the general market components criteria were ranked based on AHP, which have the first to fifth rank criteria of country risk, reduction of company profit, reduction of growth opportunities, reduction of equity market and systematic risk in the market segment. Also, to electrify the sub-criteria (propositions), the method of electrification and topsis were used. Based on the Electra method in the foreign exchange market segment, sanctions and the risk of increasing the ratio of materials and products and sanctions were ranked first to third, respectively. Which showed the consistency of the ranking results in both methods.Originality / Value: Research findings can be effective in optimizing the portfolio portfolio and can also be effective in the current favorable market conditions in the Iranian capital market. Manuscript profile

Open Access Article

1365 - Disclosure of information in the capital market, challenges and harms
Reza Shamsi Reza Gholami Jamkarani

10.30495/afi.2023.1957283.1121

Purpose: Reporting to the outside world provides an overview of a company's financial position, performance, and flexibility. The purpose was to use a three-branch model to conduct a pathology of the framework of mandatory information disclosure in the capital market.Me More

Purpose: Reporting to the outside world provides an overview of a company's financial position, performance, and flexibility. The purpose was to use a three-branch model to conduct a pathology of the framework of mandatory information disclosure in the capital market.Methodology: The present research was a qualitative study that employed themes analysis. The study concentrated on auditors, financial managers, and shareholders, who are the primary and most important users of financial statements. First, the initial disclosure framework was extracted using the Securities and Exchange Organization's control checklists. The data was then analyzed using themes analysis after interviews were conducted with 14 auditors and experts from the Securities and Exchange Organization.Findings: Based on the research findings, regarding the disclosure of information in the capital market, structural, behavioral and environmental damages were identified. The instructions are sometimes formal and not applicable, or are presented in general and lack executive details.Originality / Value: The results of this research can be effective in reviewing and modifying the guidelines and framework of information disclosure, as well as improve the quality of disclosure and make information more reliable, and finally be able to attract the attention of stakeholders and users of information. Manuscript profile

Open Access Article

1366 - Investigating The Relationship between XBRL Voluntary Disclosure and Stock Market Valuation and The Role of Corporate Governance of listed companies in Tehran Stock Exchange (TSE)
Javad Hesari Hadi Saeidi

10.30495/afi.2021.1921144.1008

The purpose of present study is to investigate the relationship between voluntary disclosure of extensible financial reporting language and stock market valuation and the role of corporate governance in companies listed on the Tehran Stock Exchange. For this purpose, 14 More

The purpose of present study is to investigate the relationship between voluntary disclosure of extensible financial reporting language and stock market valuation and the role of corporate governance in companies listed on the Tehran Stock Exchange. For this purpose, 140 companies during the period 2014-2019 were surveyed. In this research, the information related to the variables was extracted from Rahavard 3 software and was summarized, classified, calculated by Excel software and finally hypotheses tested by Eviews and stata software at a confidence level of 0.95 . The findings of the first hypothesis showed that there is a significant and positive relationship between voluntary disclosure of extensible financial reporting language and stock market valuation in companies. Also, the findings of the second hypothesis showed that there is a significant and positive relationship between corporate governance and stock market valuation in companies. In addition, the findings of the third hypothesis showed that corporate governance has a positive and significant effect on the relationship between voluntary disclosure of extensible financial reporting language and stock market valuation in companies. Manuscript profile

Open Access Article

1367 - Forecasting Stocks in the Financial Market by Using GA-SVM Hybrid Algorithm
Omid Mahdi Ebadati Mohammad Ali Jafari Nasim Davoodifar

10.30495/afi.2022.1945089.1063

The purpose of this paper is to predict stock prices using Hybrid GA-SVM Algorithm. Predicting time series such as stock price forecasting is one of the most important issues in financial field. In real life, identifying time series movements in stock price indices is v More

The purpose of this paper is to predict stock prices using Hybrid GA-SVM Algorithm. Predicting time series such as stock price forecasting is one of the most important issues in financial field. In real life, identifying time series movements in stock price indices is very complex. Therefore, the use of a classical model alone cannot accurately predict stock price indices. Hence, by using combined methods, uncertainty in forecasting can be reduced. In stock price forecasting in financial sector, more than 100 indicators have been created to understand stock market behavior, so, identifying the appropriate indicators is a challenging problem. One of the techniques that has recently been studied for serial forecasting is support regression Vector (SVR) or machine support vector (SVM). This study uses the GA-SVM hybrid algorithm to predict the stock price index. Experimental results show that Hybrid GA-SVM Algorithm provides a more appropriate and promising alternative to stock market forecasting. Manuscript profile

Open Access Article

1368 - winner stock momentum in Iran
Mehdi Elhaei Sahar Rezvan Hejazi Allah Karam Salehi Hossein Moltafet

10.30495/afi.2022.1945244.1065

Lately, the anomalies in capital markets have severely challenged the efficient hypothesis. The winner stock momentum is one of the anomalies called the unexplained short-term return by Fama and French (1996). The current study attempts for explaining the winner stock m More

Lately, the anomalies in capital markets have severely challenged the efficient hypothesis. The winner stock momentum is one of the anomalies called the unexplained short-term return by Fama and French (1996). The current study attempts for explaining the winner stock momentum in the Iranian capital market. The grounded theory method was used to explain wining stock momentum. To this end, in-depth interviews were held with 32 specialists working in the professional and academic grounds in 2018. The collected data were encoded in three stages, and the results were presented as a conceptual paradigm. Then, to quantify the model by the fuzzy analytic hierarchy process, a pairwise comparison questionnaire was distributed among the specialists. The research results are presented as a qualitative-quantitative model and the story extracted by grounded theory.The study discoveries recognized the momentum causal factors in the behavioral level, the background factors in the social, macroeconomics, and market levels, the intervening factors in the global economics, macroeconomics, market, and company levels, and the strategies in the social, macroeconomics, market, the investment and finances institutions, and consequences factors in market level.The study results propose that the winner stock momentum phenomenon must not be considered a speculation opportunity. Rather, it is an anomaly that has to be controlled with the suggested strategies. Manuscript profile

Open Access Article

1369 - The Impact of Personality Characteristics on Risk Perception of stock exchange Investors; Analyzing the Risk Intermediation Role
ahmad nategh golestan Naser Zeinabi

10.30495/afi.2022.1946843.1073

The present study aimed to investigate the effect of personality traits on risk perception with regard to the mediating role of risk appetite among investors in the Mashhad Stock Exchange. Because the perception of risk and willingness to risk and the type of risk expos More

The present study aimed to investigate the effect of personality traits on risk perception with regard to the mediating role of risk appetite among investors in the Mashhad Stock Exchange. Because the perception of risk and willingness to risk and the type of risk exposure in different people are affected by the personality traits of different people, In this study, 5 hypotheses have been designed that by referring to 54 brokerages located in Mashhad, the number of community members was estimated at 411 people. Based on this Cochran's formula and the relations between them, the sample size of 117 people was determined. The results of testing the research hypotheses showed that only the characteristics of extroversion and personality openness of individuals through their willingness to risk affect their risk perception and the characteristics of neuroticism, conscientiousness and adaptation of individuals through willingness. Their risk does not affect their perception of risk. Manuscript profile

Open Access Article

1370 - Examining the effect of product market competition on capital structure adjustment speed considering the moderating role of CEO extroversion
Mahdi Filsaraei

10.30495/afi.2023.1984892.1218

Objective: This research aims to examine the relationship between market competition, CEO extraversion, and the speed of capital structure adjustment in the capital market.Research Methodology: This study is applied in terms of its objective, quantitative in terms of da More

Objective: This research aims to examine the relationship between market competition, CEO extraversion, and the speed of capital structure adjustment in the capital market.Research Methodology: This study is applied in terms of its objective, quantitative in terms of data, deductive in terms of logic, and descriptive-correlational in terms of execution. The preferred method for gathering evidence is post-event. Relationships between variables have been examined using correlation and multiple regression models with a panel data approach. The study employs data from 143 publicly traded companies on the Tehran Stock Exchange during the period from 2012 to 2021. Company data is analyzed and processed using the R software, and multiple regression is used to estimate the research model.Findings: Data analysis results, using multiple regression with a panel data approach at an expected error level of five percent, reveal a significant relationship between market competition and the speed of capital structure adjustment. Furthermore, CEO extraversion strengthens the relationship between market competition and the speed of capital structure adjustment.Originality/Scientific Contribution: The findings of this research not only contribute to the literature on capital structure adjustment speed and market competition but also assist all stakeholders and users in assessing companies' attention to the impact of market competition and capital structure adjustment speed using the theories of limited liability and opportunistic behavior. Additionally, this relationship is analyzed and dissected based on the personality type of the CEO (extraversion). No previous domestic studies have investigated the effect of CEO extraversion on the speed of capital structure adjustment. Therefore, this research is innovative within the country. Manuscript profile

Open Access Article

1371 - The role of digital innovation in financial markets from the perspective of knowledge and presentation of the proposed model
Mohaddaseh Soleymanian Bahareh Banitalebi Dehkordi

10.30495/afi.2023.1976962.1185

Purpose: Economists have attributed a major part of the slow economic growth process in the financial markets of developing countries to the underdevelopment and inefficiency of information technology and digital innovations used in this field, and systematic reforms of More

Purpose: Economists have attributed a major part of the slow economic growth process in the financial markets of developing countries to the underdevelopment and inefficiency of information technology and digital innovations used in this field, and systematic reforms of this sector are necessary to achieve extensive economic growth. They recommend more. However, there are challenges in how to innovate to digitize financial markets. Besides, so far, no research in Iran has specifically explained the role of digital innovations in financial markets. Therefore, the purpose of this research is to explain digital innovations in financial markets and provide a structural model regarding the factors affecting the impact of digital innovations in the financial market of individuals from the perspective of experts through a phenomenological approach.Methodology: This research is based on qualitative research, which investigated the views of 12 Iranian financial experts with the help of the phenomenological approach and using the snowball technique.Findings: The results of the research showed that the proposed model of the impact of digital innovation in the financial market includes 4 main themes of managing the complexity of shareholders, building a proposed smart service, developing a technical solution and guaranteeing economic life, as well as 19 categories and 41 factors for digital innovations in the financial markets. They are influential.Originality / Value: Therefore, the key to the development, growth and survival of today's financial markets is digital innovation, which plays an essential role in the transformation of financial markets and the economy of countries. Manuscript profile

Open Access Article

1372 - Investigating the efficiency internal capital markets of business groups in allocating resources and performance; the effect of ownership-control wedge and product Market competition
Faramarz Karami Taleghani Mohammad Reza Vatanparast Javad Rezazadeh Keyhan Azadi Hir

10.30495/afi.2023.1983050.1207

Purpose: The common feature of the theoretical approaches adopted to study business groups is the presence of internal capital markets in these groups. The accounting literature shows that the efficiency of these markets in allocating resources and performance can be af More

Purpose: The common feature of the theoretical approaches adopted to study business groups is the presence of internal capital markets in these groups. The accounting literature shows that the efficiency of these markets in allocating resources and performance can be affected by self-interested motives resulting from the agency problem. Therefore, the purpose of this research is to investigate the effect of the ownership-control wedge on the efficiency of internal capital markets of business groups in resource allocation and performance with regard to product market competition.Methodology: This descriptive-correlation research has been done from the perspective of practical purpose and using the post-event approach. . In order to achieve the goal of the research, the data of 18 business groups whose parent companies are listed in the Tehran Stock Exchange or OTC were collected during the years 2015 to 2022 and the study hypotheses were tested using multiple regression with panel data.Findings: the findings of the study show that the ownership-control wedge has a negative and significant effect on the efficiency of resource allocation and the efficiency of the internal capital markets of business groups. Also, the findings only show that the relationship between the ownership-control wedge and the efficiency of the internal capital markets of business groups weakens with the increase in product market competition. However, there was no evidence of the effect of product market competition on the relationship between ownership-control wedge and resource allocation efficiency.Originality / Value: It is important to pay attention to the internal capital markets of business groups as a potential mechanism to facilitate the efficient allocation of resources and achieve strategic advantages. Therefore, by knowing more about the phenomenon of ownership-control gap and its effect on the efficiency of internal capital markets of business groups in the allocation of resources and performance, basic steps can be taken to achieve strategic benefits (such as the development of the domestic economy). Manuscript profile

Open Access Article

1373 - Dynamic relationship between strategic goods and Islamic financial markets in Iran using SVAR-CCC model
Farideh Bakhtiarian Fatemeh Zandi Abdollah Davani Fatemeh Saraf

10.30495/afi.2023.1966559.1155

Purpose: The development of the financial market in Islamic countries, like all the countries of the world, has been among the main goals of the government and government institutions as one of the most important pillars of economic development. For this reason, the inc More

Purpose: The development of the financial market in Islamic countries, like all the countries of the world, has been among the main goals of the government and government institutions as one of the most important pillars of economic development. For this reason, the increasing development and progress of financial operations in these countries and the improvement of the level of financial services in Islamic markets in the world have caused the serious efforts of thinkers and activists in this field of business activities to form Islamic capital markets.Research Methodology: The current research shows the dynamic relationship between strategic goods and Islamic financial markets in Iran using SVAR-CCC structural vector autoregression model for the years 1991 to 2019.Findings: Based on the estimation results of the CCC model, oil price has a high correlation with the yield of foreign exchange earnings, the amount of liquidity and the development index of financial markets. Also, based on the estimation results of the SVAR-CCC model, an incoming impulse from the area of oil price, exchange rate and liquidity volume, respectively; It reduces the development of financial markets by 11%, 29% and 4%.Originality / Value: due to the fact that our country is highly dependent on import demand due to consumption, therefore, with the increase in oil revenues, the total demand in the economy increases, and due to the lack of production power in the industry and agriculture sector, with the increase in demand by consumers of goods and services, the general level of prices (inflation) also increases, in this situation and to prevent the general level of prices from increasing again due to the increase in demand in the country, imports (which are a direct function of income) from other countries increase, rather than inflation be prevented Manuscript profile

Open Access Article

1374 - The role of mutual information content of profit from market indices in the synchronicity of returns and portfolio performance with the mutual entropy approach
Hassan Zarei Majid Davodi Nasr Majid Zanjirdar

10.30495/afi.2023.1979811.1196

Objective: The purpose of this research was to examine the role of the mutual information content of earnings from market indices in the synchrony of returns and portfolio performance. Research Methodology: This study was applied, descriptive, and analytical. The stati More

Objective: The purpose of this research was to examine the role of the mutual information content of earnings from market indices in the synchrony of returns and portfolio performance. Research Methodology: This study was applied, descriptive, and analytical. The statistical population consisted of all companies listed on the Tehran Stock Exchange during the years 2012 to 2021. After screening, 118 companies were selected as the statistical sample. Joint entropy was used to measure the mutual information content of the variables. The Rahavard Novin software and the website of the Securities and Exchange Organization were used for data collection. Student's t-tests, mean comparison, paired tests, Levene's test for equality of variances, and bootstrap in hypothesis testing were employed, along with the R software for analysis. Findings: The results indicated that while the mutual information of company earnings from market indices leads to greater synchrony in returns, it is not statistically significant. Additionally, the results showed that portfolios with a coefficient of mutual information from earnings perform differently than traditional portfolios. The findings of the study suggest that portfolios formed from the top 20% coefficient of mutual information, overall and in holding periods of 6, 9, and 12 months, performed better than traditional and other portfolios. Originality / Value: The contribution of this research includes the use of joint entropy as a tool to measure the mutual information content of earnings from the market and examining its effect on synchrony, as well as presenting a new model for portfolio formation. Manuscript profile

Open Access Article

1375 - Investigating the dynamic contagion effect of the turbulence cycle between the gold futures market and the exchange rate using GARCH-BEKK, markov switching, and structural VAR models
Bagher Sayari Mir Feyz Falah Shams Reza Gholami Jamkarani Hossein Jahangirnia

10.30495/afi.2023.1991865.1244

Objective: With the expansion of globalization, financial markets in both developed and developing countries have become interconnected. In financial discourse, the interconnection between financial markets is referred to as financial contagion. Financial contagion can More

Objective: With the expansion of globalization, financial markets in both developed and developing countries have become interconnected. In financial discourse, the interconnection between financial markets is referred to as financial contagion. Financial contagion can transmit the volatility of one market to another, potentially leading to economic booms, recessions, or varying levels of risk and return. Consequently, given the significance of volatility contagion in markets for investors and decision-makers, the purpose of this study is to examine the effect of dynamic contagion in the volatility cycle between the futures market of gold and the foreign exchange rate in financial markets and the Tehran Stock Exchange.Research Methodology: The data were collected daily over the period from 2009 to 2018. To test the research hypotheses, GARCH-BEKK models, Markov Switching, and Vector Autoregression were employed.Findings: The results of the study indicate that the contagion effect of volatility is from the foreign exchange market to the gold futures market. Moreover, the contagion effect of volatility from the foreign exchange market to the gold futures market varies across different regimes.Originality / Value: The findings of this research could provide new insights that may guide policymaking and decision-making in the financial industry. Manuscript profile

Open Access Article

1376 - Serological Survey of Avian Influenza virus H5, H7 and H9 subtypes in Live Birds Markets of Ardabil city in Iran
Aidin Azizpour

Influenza is one of the most important infectious viral diseases of birds, which causes huge economic losses to the poultry industry of countries every year and it is very important in terms of public health viewpoint. Different species of birds as reservoirs and vector More

Influenza is one of the most important infectious viral diseases of birds, which causes huge economic losses to the poultry industry of countries every year and it is very important in terms of public health viewpoint. Different species of birds as reservoirs and vectors can cause spread the virus to other poultry, especially industrial poultry and humane societies. Therefore, the aim of this study was to survey seroprevalence of H5, H7 and H9 subtypes of avian influenza virus in live bird’s markets of Ardabil city, northwest of Iran. This cross-sectional study was conducted from April to August of 2023. In this study, 108 blood serum samples were randomly collected from different bird species in live bird’s markets at different regions of Ardabil. The hemagglutination inhibition (HI) test was performed on the serum samples to detect H5, H7 and H9 subtypes of influenza virus and sera with titers ≥4 (log2) were considered positive. Out of 108 birds sampled, 20 birds (18.9%) were sero-positive for H9N2 subtype of influenza virus. All tested sera were negative for H5N1, H5N2, H7N1 and H7N7 avian influenza viruses. Among bird species, the highest seroprevalence H9N2 virus was in chicken (25%) and turkey (22.7%), respectively and the lowest seroprevalence was in pheasant and partridge (0 %), respectively. The results of this study show seroprevalence of H9N2 influenza virus and its circulation in different species of birds of live birds markets. Manuscript profile

Open Access Article

1377 - Benefit segmentation in the Chain store (Case study on Adan chain stores)
seyed mohamad mirmohamadi Matan najandfard mohamad mahdi izadkhah

In recent years, marketers gradually take some distance from mass marketing to targeted marketing and this is a trend in marketing. Targeted Marketing can be performed on various bases. Targeted marketing steps are segmenting, targeting and positioning. Market segmentat More

In recent years, marketers gradually take some distance from mass marketing to targeted marketing and this is a trend in marketing. Targeted Marketing can be performed on various bases. Targeted marketing steps are segmenting, targeting and positioning. Market segmentation is the first step for targeted marketing and benefit segmentation is one of the methods of segmenting. This paper discusses about segmenting a large retail chain store customers based on benefit segmentation Method. Thus, after determining the expected benefits of customers with Delphi approach, using factor analysis, we identified six main factors expected benefits and then, based on these factors using cluster analysis, five clusters were identified and described. Since the process of market segmentation is done in organizations and companies, as subjective, providing a model that turns the process into a systematic and scientific process, it is innovation of this paper and could help marketing experts to develop this method in their researches and projects Manuscript profile

Open Access Article

1378 - Identification of Factors Influencing the Implementation of Marketing Strategies Using Force Field Analysis
tahmores hasangholi pour Mohammad Ali Shahhoseini Zohreh Dehdashti Shahrokh ghasem jokar

Implementing marketing strategy is a key step in the strategic marketing process. Despite the importance and key role of implementing marketing strategies for the success and improvement of corporate performance, it is still a serious challenge for companies. A variety More

Implementing marketing strategy is a key step in the strategic marketing process. Despite the importance and key role of implementing marketing strategies for the success and improvement of corporate performance, it is still a serious challenge for companies. A variety of factors can act as a support or Barrier to the implementation of marketing strategies. Therefore, the main objective of this research is to identify the driving and restrictive factors for implementing marketing strategies in the ceramic tile industry using qualitative research method and utilizing the force field analysis technique. In this research, interviews were used as data collection tools. The results of this study showed that the driving factors for the implementation of marketing strategies consist of four main groups: organizational factors, leadership and management, operational factors and competitive intelligence. Restrictive factors for implementing marketing strategies were also divided in four main categories including: content factors, socio-human factors, Environmental factors and functional factors. Based on the results of this research, companies can increase the likelihood of successful implementation of strategic marketing plans and thereby achieve their strategic goals by strengthening the driving forces and weakening the restrictive forces. Manuscript profile

Open Access Article

1379 - Identifying and Prioritizing the Components of Improving Students' Media Literacy in Cyberspace Based on Social Marketing Mix Model
Reza Baniasad saeed movahednasab Mahdi Bagheri maybodi

The rapid spread of the Internet, the diversity of emerging media, and the easy access to cyberspace are among the factors that show the importance and necessity of media literacy in cyberspace. Students also need media literacy as a part of society who are connected wi More

The rapid spread of the Internet, the diversity of emerging media, and the easy access to cyberspace are among the factors that show the importance and necessity of media literacy in cyberspace. Students also need media literacy as a part of society who are connected with virtual space. Therefore, this study examines enhancing the level of media literacy of students in cyberspace. Identification and prioritization of these components has been done based on the pattern of social marketing mix. The strategy of this research is an Exploratory Sequential Mixed Method. First thematic analysis method has been used to analyze qualitative data and in the second stage, the importance-performance analysis has been used to quantitatively prioritize those components. The statistical population consisted of experts, professors and experts in the field of media and cyberspace literacy, of whom14were purposefully selected for interview. In the first stage, 313 basic themes, 37 organizing themes and 8global themes were counted and then a network of themes related to the research question was drawn. In the second stage, the organizing themes were considered for the importance-performance analysis of a questionnaire. According to the findings of this research, "explaining the necessity of analyzing media messages for the audience", "considering the student's profile in the transmission of the message", "centered audience", "reforms of information technology policies" and "reforms of educational policies" as four priority components in the field of executive activities regarding the promotion of virtual space literacy of students was counted. Manuscript profile

Open Access Article

1380 - The effect of stock returns on the labor market demand in Iran
seyedabdolmajid jalali hedie mir akbar rahimipour

Investors in their decisions about their investments have paid attention to macroeconomic factors. This indicated that they intend to reduce their investment risk( systematic risk ) in terms of the expected returns are. The aim of this study was to evaluate the effect o More

Investors in their decisions about their investments have paid attention to macroeconomic factors. This indicated that they intend to reduce their investment risk( systematic risk ) in terms of the expected returns are. The aim of this study was to evaluate the effect of stock returns on macroeconomic variables( demand for the labor market) in listed companies in Iran years 2006-2011 using dynamic pattern of labor demand (in order to consider the effects of labor market flexibility) and Limer test (to test the model using data combined with the fixed effects model) and data compilation methods (for the estimated model).Accordingly, the main research question is whether stock returns over Iran will affect demand in the labor market? To answer the first question and then said market demand was estimated using panel data. In this study, to consider the effects of labor market flexibility and dynamic labor demand model is used. The results have shown that the positive relationship between stock returns and there is a significant demand in the labor market. Thus, capital market development to create jobs in the labor market, although the coefficient obtained in the model suggest that this impact is negligible compared to the level of unemployment. Manuscript profile

Open Access Article

1381 - The Strategic Marketing Model Based on the Suggested Values of Mobile Religious Applications
Zohreh dehdashti shahrokh vahid khashei Soroush Ghazinoori amir aslani afrashteh

The aim of the current research is to provide a strategic model for marketing based on proposed values in religious mobile phone applications. Based on Grounded theory research method, the data is collected through in-depth semi-structured interviews and the target co More

The aim of the current research is to provide a strategic model for marketing based on proposed values in religious mobile phone applications. Based on Grounded theory research method, the data is collected through in-depth semi-structured interviews and the target community is among founders and executives of religious mobile applications and marketing researchers in the field of religious business marketing. The sampling method is snowball, which reached theoretical saturation after 15 interviews. Data analysis was done in three stages of open, central and selective coding. The results showed that the core category of proposed values (economic, social, functional, religious, informational, cognitive, emotional, communication) is influenced by causal factors (attitudinal factors in religious audiences, competitive factors in the market of religious applications, behavioral factors in users of religious applications and technical factors of religious applications). Also, the marketing model by strategies (content marketing (idea, creation and distribution of religious content), design and production of religious applications, pricing and revenue of religious applications, organizational sales in religious applications and communication strategies with users of religious applications , optimization of performance in the digital space, market research and identifying the behavior of religious consumers), contextual factors (factors related to the product, factors related to user behavior, factors related to institutions, factors related to the market and organizational factors), intervening factors (legal and audit factors, technical, social and cultural, political), and the consequences are realized at four levels of consequences (individual, organizational, national and transnational). Manuscript profile

Open Access Article

1382 - Designing a Model for Predicting the Sales Potential of Iranian Movies (Data-Driven Approach) in Order to Determine the Market Entry Strategy
Babak Hamidia Mohammad Masteri Farahani Mohammad Javad Sohrabi Abbas Rahimi

Having a predictive mathematical model regarding the sales potential of movies before the marketing and screening of movies is one of the needs of many producers, Cinema owners, etc. In this research, based on a systematic process and mixed exploratory approach, first t More

Having a predictive mathematical model regarding the sales potential of movies before the marketing and screening of movies is one of the needs of many producers, Cinema owners, etc. In this research, based on a systematic process and mixed exploratory approach, first the factors affecting the sales potential of movies were calculated and classified by content analysis method and by selecting the content factors of the film, i.e., the factors affecting the probability of pre-marketing and screening; The status of each of these factors in the top 100 films of a decade of Iranian cinema was examined. The required data were extracted from the statistical yearbook of Iranian film and cinema sales and based on Shannon entropy method and based on real data of 100 popular Iranian films, model coefficients were extracted and finally, a mathematical model to calculate the sales potential of a film up to Extracted before the marketing phase. The results of this study indicate that the 4 main factors of director (with coefficient of 0.25), actor (with coefficient of 0.253), genre (with coefficient of 0.251) and technical quality of film (with coefficient of 0.246) and a sub-factor of film series (with extra score) affect the sales potential of a movie. Manuscript profile

Open Access Article

1383 - Strategic Orientation Model and its Impact on Firm Performance: The Moderating Role of Environmental Turbulence (case study: food industry of Iran)
Zohreh Dehdashti Shahrokh Nader Mazloomi mohamadtaghi taghavifard Hasan Biabani

Literature review reveals that strategic orientations have an impact on firm performance. Researchers believe that studying each orientation separately cannot present a suitable image of this relationship. The purpose of this research to study the impact of market, bran More

Literature review reveals that strategic orientations have an impact on firm performance. Researchers believe that studying each orientation separately cannot present a suitable image of this relationship. The purpose of this research to study the impact of market, brand and entrepreneurial orientations on firm performance by considering the moderating impact of environmental variables in food industry of Iran. Research method is descriptive of survey type. The firms that are a member of securities and exchange organization and a member of food industries association were selected and ultimately 103 executives of these companies completed the questionnaires and the data was analyzed by using structural equation modeling and Smart PLS software. The results show that the Entrepreneurial and Brand orientations have a direct impact on firm’s performance and Market orientation has indirect impacts through Entrepreneurial orientation on firm performance. Competition intensity and demand uncertainty have a positive moderating effect on Entrepreneurial orientation and firm’s performance. Demand uncertainty moderating the relationship between brand orientation and firm’s performance. Also, competition intensity and demand uncertainty did not have a moderating effect on the relationship between market orientation and firm performance Manuscript profile

Open Access Article

1384 - Provide a Strategic Model based on Machine Learning Approach to Automatically Opinion Assessment and Explore Product Information in Digital Marketing
Alireza AshouriRoudposhti hormoz mehrani Karim Hamdi

The present study has tried to provide an automated strategic model for classifying and exploring the opinions presented about a particular product, brand or service by using machine learning and survey techniques. Applying such a strategic model can be very effective i More

The present study has tried to provide an automated strategic model for classifying and exploring the opinions presented about a particular product, brand or service by using machine learning and survey techniques. Applying such a strategic model can be very effective in identifying the characteristics of brands and factor clustering between them and provide very valuable information in this regard. The results of this evaluation can be used in the development of marketing management strategies and quantitative or qualitative improvement of this factor. The model based on machine learning and deep neural network identifies related opinions, measures different characteristics at different levels of evaluation, and automatically categorizes opinions depending on the quality of the presentation. The output of this model is efficiently imported by using marketing capabilities to improve the sales of defined goods / brands / services. The data set used in this study is related to the collection of comments of Persian language users of the online sales site of Digikala and Holokish, which was uploaded as an educational-experimental (70% educational data and 30% experimental data) in three alternate models in order to identify and the classification of the various properties of the goods and services provided in the dataset has been used. The proposed model uses error functions to calculate the amount of computational error to evaluate the capability to be able to provide the degree of deviation from the correct values for its predicted information. For this purpose, the mean square error and the square root mean square error have been used. The results show the high accuracy of the model of evaluations and prediction of different conditions. Manuscript profile

Open Access Article

1385 - Analysis of the Effect of Social Media Strategy on Social Media Marketing Strategy and Organizational Performance of Chain Supermarkets
abolfazl danaei moslem moeen

Today’s companies crave for creating connection with their customers in order to recognize them better, utilize their ideas, learn from them, realize their needs, provide the best services for them and consequently improve their own performances. One of the ways t More

Today’s companies crave for creating connection with their customers in order to recognize them better, utilize their ideas, learn from them, realize their needs, provide the best services for them and consequently improve their own performances. One of the ways to create connection which nowadays is of great interest, is using social media. Thus, the purpose of this research is to analyze the role of social media strategy and its relation with organizational culture, organizational learning, organizational maturity, organizational agility, social network, innovation direction, social media marketing strategy and organizational performance in Tehran’s chain supermarkets. In order to accomplish this purpose, information of 32 chain supermarkets of Tehran, and views of 73 managers and social media experts in these 32 companies were gathered. In this study, structural equation modeling and Fuzzy Set Qualitative Comparative Analysis are employed to conduct confirmatory factor analysis and item-level variance partitioning. Results indicate that elements of social media marketing strategy, organizational culture, organizational learning, organizational maturity, organizational agility, social network and innovation direction are among key factors affecting organizational performance of chain supermarkets. Manuscript profile

Open Access Article

1386 - Designing and Formulating Strategic and Marketing Strategies of Sepah Bank with a View to the Future
hosein Adelkhani farideh hagh shenas kashani

The purpose of this study is to design and develop strategic and marketing strategies based on the major goals of Sepah Bank, mission statement and perspective. In this study, opportunities and threats of macro environment (economic, social, political, technology and c More

The purpose of this study is to design and develop strategic and marketing strategies based on the major goals of Sepah Bank, mission statement and perspective. In this study, opportunities and threats of macro environment (economic, social, political, technology and competitors) and strengths and weaknesses of the bank based on open questionnaire and interview using the Grand Theory method, it has been collected, coded, indexed, component and later collected from the expert community. Then, using Shannon's entropy technique, grading and ranking were performed. After ranking, 31 opportunities were identified and 41 threats were identified in 16 general dimensions, 19 strengths and 20 weaknesses were identified in 15 general dimensions. Then, using a quantitative strategic planning matrix, 50 strategies have been designed and compiled, and after scoring, 30 practical strategies have been determined.The results showed that for the purposes of increasing and maintaining market share (strategy of activating the R&D unit), increasing stability and profitability (strategy of operational efficiency with a focus on increasing wage earnings), upgrading and consolidating the brand position (brand brand promotion strategy according to Its antiquity and statehood) and the empowerment and excellence of human capital (the strategy of the employee performance appraisal system based on experience and ability) have the first priorities in terms of the importance of implementation. Also, with the simultaneous analysis of internal and external factors, the bank's position was in a competitive position. Manuscript profile

Open Access Article

1387 - Strategic Decision Model for Prioritizing the Effective Factors of Marketing Mix of Life Insurance Services and Investment Using the Results of AHP Hierarchical Analysis Process Technique
amin abbasi mohammad lashgari

Decision making is the essence of management, and manager is a person who makes a decision every minute. AHP technique is capable of tackling multi-criteria decision-making issues, and also provides a method for measurement of qualitative criteria and a method based on More

Decision making is the essence of management, and manager is a person who makes a decision every minute. AHP technique is capable of tackling multi-criteria decision-making issues, and also provides a method for measurement of qualitative criteria and a method based on priorities. It enables managers to facilitate and accelerate their decision-making processes and make effective decisions in complicated topics and situations.  In this article, the research method is survey-exploratory and the statistical population is 10,000 customers of Iran, Asia and Entrepreneur Insurance Company. The data collection tool is a questionnaire, which according to the sample size determination table of "Morgan" and "Cohen" 370 samples were selected and distributed by systematic stratified sampling method between life insurance buyers and investment of these companies and compared to Questionnaires have been completed. The present article examines and prioritizes the effective factors of service marketing mix (P 8) in the comprehensive life insurance and savings. Whereas life insurance is an important measure of development in the world; This research has rushed to provide a strategic decision model with the help of all companies, brokerages and insurance agencies that are trying to improve the life of their life insurance sales. After examining the effective factors of the marketing mix, a new element called productivity and quality was identified and added to the model. As a result, the optimal service marketing mix model was introduced using the results of AHP technique. Manuscript profile

Open Access Article

1388 - Investigating the Components of Digital Marketing from the Perspective of Tourism Industry Development (Case Study: Kish Island Hotels)
zahra tahmasebpour ALIAKBAR FARHANGI Abdollah Naami FARZAD ASAYESH

The current research examines how digital marketing affects the development of the tourism industry. The research method is of applied type and in terms of approach, it is exploratory of qualitative/quantitative type, which in this article we will examine the qualitativ More

The current research examines how digital marketing affects the development of the tourism industry. The research method is of applied type and in terms of approach, it is exploratory of qualitative/quantitative type, which in this article we will examine the qualitative part. The statistical population of the research includes experts in the tourism industry who are fully familiar with digital marketing, and 12 people were selected as a research sample using a targeted snowball method. In this research, the method of content analysis based on open coding, axial coding and selective coding was used to analyze the data, based on the foundational data theory. The results showed that the elements of digital marketing through 5 components of technical features of digital tools, comparative advantage, cost for customers, management of items and processes, promotion, quality of services and quality of information, cause tourism intention or in other words tourist learning, tourist involvement, travel intention and the intention to visit again; Also, the intention of tourism leads to empowerment of human resources and environmental empowerment of hotels on Kish Island. Meanwhile, environmental factors such as political-security, economic, cultural factors and tourism policies as intervening conditions and infrastructures such as transportation, accommodation and health services, food and restaurants and information and communication systems as background factors affect the empowerment of Kish Island hotels and ultimately leads to tourism development, or in other words, economic development, cultural-social development, political development and environmental development. Therefore, it can be acknowledged that the development of tourism is a complex process and is heavily influenced by the technical characteristics of digital tools, environmental factors and infrastructure. Manuscript profile

Open Access Article

1389 - Investigating the Impact of Relationship Marketing (RM) Strategies on Customer Satisfaction and Customer Loyalty of Ansar Bank Clients
hosain vazifehdost hosein khajehnobar maryam abdoli

Nowadays companies with superior performance in various industries are moving towards retaining customers and building customer loyalty. In fact, they have found that attracting a new customer can be very costly and that today they need loyal customers in order to be ab More

Nowadays companies with superior performance in various industries are moving towards retaining customers and building customer loyalty. In fact, they have found that attracting a new customer can be very costly and that today they need loyal customers in order to be able to maintain their positions in a highly competitive environment. Thus, the identification of factors affecting customer loyalty is a matter of prime importance. Therefore, the present study investigates the impact of relationship marketing (RM) strategies on customer satisfaction and customer loyalty of Ansar Bank clients. This study was conducted by implementing a descriptive, correlational research design. For this purpose, Ansar Bank clients in Tabriz Metropolis were considered as the population, and the questionnaire was used to collect customer feedback. The reliability of all variables was within acceptable range. Furthermore, the model was tested using the Partial Least Squares (PLS) method supported by PLS-Graph software. The results indicated that the explained variance of customer satisfaction by the major dimensions of relationship marketing (RM) strategies is 94%; and that “communication development” with a path coefficient of 0.596 and “conflict management” with a path coefficient of 0.580 have the greatest impact among the major dimensions of relationship marketing (RM) strategies. Therefore, organizations are required to go beyond fulfilling customers’ basic needs, meet customer expectations and redirect their attention from merely providing customer satisfaction to building loyalty and trust by establishing long-term, bilateral communication that can be profitable for both sides. Manuscript profile

Open Access Article

1390 - Provide a Web-Based Analysis Model for Measuring the Performance and Marketing Optimization of Digital-Centric Companies
majid fani Mehdi Jalali Shadan Vahabzadeh

A main challenge faced by organizations is the understanding of compatibility affected by the acceptance of technological innovations, such as electronic businesses. A basic subject in organizations is the requirement for developing a comprehensive model able to evaluat More

A main challenge faced by organizations is the understanding of compatibility affected by the acceptance of technological innovations, such as electronic businesses. A basic subject in organizations is the requirement for developing a comprehensive model able to evaluate the digital marketing performance of web companies and explore the formulation, execution, and evaluation of marketing strategies in the companies. This study aims to achieve a strategic model to analyze the performance evaluation and digital marketing optimization for web companies. This study is qualitative and based on the grounded theory. 15 semi-structured interviews were performed with organizational and academic experts to collect data. A theoretical sampling was performed using the snowball sampling method and purposeful judgment techniques. The analysis results obtained from the interviews in the coding process led to the creation of a theory in digital marketing of web companies, based on which casual, background, and mediating factors as well as strategies and outcomes have gained meaning in form of a theoretical pattern based on the grounded theory. Finally, the results were described and explained Manuscript profile

Open Access Article

1391 - Evaluating the effectiveness of green marketing of socio-economic organizations in reducing environmental pollution
Hojjat Nazari Sadegh Zibakalam Mohammad Reza Parvin

10.22034/ap.2021.1913943.1083

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Open Access Article

1392 - Evaluation of rainbow trout market power in Iran
Yaqoob Zeratkish Zeynab Omidavar

The main objective of this paper is the estimation of market power of the farmed rainbow trout in Iran. For this purpose we do the analysis of the statistical information relating to the marketing margin and the amount of the Rainbow trout Pool, the distribution on the More

The main objective of this paper is the estimation of market power of the farmed rainbow trout in Iran. For this purpose we do the analysis of the statistical information relating to the marketing margin and the amount of the Rainbow trout Pool, the distribution on the market and also the transport and packaging costs Rainbow trout. The period of this paper is between 1986 to 2014. The way of investigating in this paper is the nonlinear least square. After confirming the normality and the absence of serial autocorrelation in the residuals, to resolve the problems of heteroskedasticity of regression was used to estimate appropriate weight. finally, after estimating model with appropriate weight and estimating marketing margin function, elasticity and expected changing at the retail level and in pools are calculated. The F and Durbin-Watson statistics and the coefficient of determination also represent the appropriateness of the estimated regression model. Results can be expressed as:The effect of transport costs and the production of trout (which will be available in the market) are negative and significant on the marketing margin. Rainbow trout production (in the pool) and a significant positive effect on marketing margin. As well as the effect of packaging on the cost of marketing margin is statistically valid. The amount of market power obtained for the trout ponds and the same product at retail are small although the amount of market power obtained for the trout ponds is far less than the strength in retail sales.  Manuscript profile

Open Access Article

1393 - Firefly Technique Based on Optimal Congestion Management in an Electricity Market
Jafar Bolouck Azari Noradin Ghadimi

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Open Access Article

1394 - Introduction of a Framework for Customer Orientation Using Ambulant E-Banking Services Marketing (Case Study: Mellat Bank in Isfahan)
Seyed Ali Siadat Mohammad Mehrali Moghaddam

Manuscript profile

Open Access Article

1395 - Developing the Model of the Role of Communication Marketing on the Brand Love of Iran Futsal Premier League Fans (Case Study: Mashhad Farsh Ara Sport Cultural Club
کیانوش شجیع سید مرتضی عظیم زاده فرشته ادیب روشن رضا حیدری

The aim of this study was to develop the model of the role of communication marketing tactics in the brand love of Iran futsal premier league clubs fans which was a case study in Mashhad Farsh Ara sport cultural club using structural equation modeling. This study was de More

The aim of this study was to develop the model of the role of communication marketing tactics in the brand love of Iran futsal premier league clubs fans which was a case study in Mashhad Farsh Ara sport cultural club using structural equation modeling. This study was descriptive-survey. And the population consisted of Mashhad Farsh Ara sport club fans. Descriptive and inferential statistics were used to analyze the data at the significance level of 0.05. As the path coefficient between communication marketing and brand personality was almost positive (0.24) and the related t statistic was equal to 15.16, it can be concluded (with 95% confidence) that this path coefficient was significant at the error level of 0.05. The significant and direct (positive) relationship between communication marketing and brand love was confirmed. Generally, the development of structural equation modeling of the role of communication marketing in brand love of Iran futsal premier league fans stated that an insertion of a new concept named love into Iran premier league clubs is a serious need and more attention to the fans’ needs is required to reach this important issue and to employ the positive results of this insertion into Iran football.   Manuscript profile

Open Access Article

1396 - The Developing a Structural Modeling of a Customer Loyalty in Sports Services Based on Relationship Marketing
sajad moemeni gholamreza shabanibahar majid kiyani parvin mohammadi

Currently, customer loyalty is one of the keys to success and a basis for the profitability of the Sports Clubs. Hence, the purpose of this study was to develop structural modeling of customer loyalty in sports services based on relationship marketing by using structura More

Currently, customer loyalty is one of the keys to success and a basis for the profitability of the Sports Clubs. Hence, the purpose of this study was to develop structural modeling of customer loyalty in sports services based on relationship marketing by using structural equation modeling partial least square method.The population was included all both customers’ genders in fitness clubs of the Hamedan city (n=376), that were selected by random sampling. Measurement tools in the study for gathering data were the relationship marketing questionnaire (Abasi, 2002) and customer loyalty questionnaire (Huang, 1998), and the validity and reliability were approved. SmartPls v.3 and IBM SPSS Softwares were used to analyze the structural equation modeling and partial least square method. The results revealed that relationship marketing had a significant effect on customer loyalty that it is equal to β=0.391. An examination of the effect of relationship marketing components on customer loyalty showed that only the quality-of-service component had a significant effect on customer loyalty (β=0.303). In conclusion, paying attention to the total relationship marketing components is a strategy to influence customer loyalty in Sports Clubs. Consequently, there is a need for club managers and owners to pay particular attention to the basic elements of relational marketing in order to retain a stable and long-term relationship with their customers. Manuscript profile

Open Access Article

1397 - Identifying the Effective Factors on the Management of Iranian Basketball Club Fans
ahmad mosalman nasrola mohammadi Farshad Emami

The purpose of this study was to identify the factors affecting the management of fans of Iranian basketball clubs. The present study was applied in terms of purpose and qualitative research using the grounded theory method. The population included top-level managers of More

The purpose of this study was to identify the factors affecting the management of fans of Iranian basketball clubs. The present study was applied in terms of purpose and qualitative research using the grounded theory method. The population included top-level managers of the basketball federation, sports management specialists, coaches, experts, and elites aware of the research literature in the field of basketball. The statistical sample consisted of 14 members of the qualitative community, to achieve theoretical saturation of the semi-structured interview. The research measurement tool in the qualitative section included a semi-structured interview. The reliability of the interviews was 0.78 by the method of intra-subject agreement. To analyze the data, a continuous comparison method was used during the three stages of open, axial, and selective coding. According to the results, 178 codes were obtained in the open coding stage, and 9 axes were identified in the axial coding stage. Finally, 9 factors were identified: welfare facilities, fan center, safety and security, cultural and social, information technology, design and aesthetics of stadiums, marketing, relationships, and evaluation.  Manuscript profile

Open Access Article

1398 - Strategic themes of branding in sports
Rasool Nazari

Strategy can be defined as "analyzing the relationship between the institution and its environment, determining the direction and goals of the institution, establishing the activities that will realize them, and reorganizing the organization by allocating the required r More

Strategy can be defined as "analyzing the relationship between the institution and its environment, determining the direction and goals of the institution, establishing the activities that will realize them, and reorganizing the organization by allocating the required resources." Have you ever wondered why some of the big and successful organizations in a short period of time by losing a large share of their market have been reduced to a normal and even regrettable situation and why some small and unknown organizations have suddenly become They have reached distinguished positions in the scene of international competition. In the field of strategic brand management, strategy is basically a basic model of current and planned goals, utilization and allocation of an organization's resources and interactions with markets, competitors and other environmental factors. Strategic brand management is integrated decisions and activities to develop effective strategies, implement and control their results. Therefore, in this regard, strategic management includes the activities related to the review, evaluation and selection of strategies, the adoption of any internal and external measures for the implementation of these strategies, and finally, the control of the performed activities. With a close look at the concept of strategic management in the field of branding, one can realize the necessity of using it. Considering the environmental changes that have gained a lot of momentum and the complexity of organizational decisions, the need to use a comprehensive plan to deal with such issues becomes more tangible than in the past. This program is nothing but a strategic program. Strategic managers based on a dynamic, future-oriented, comprehensive and contingent mentality are the solutions to many of today's problems. Therefore, one of the most important tools that organizations can use to achieve success in the future will be "strategic management". Manuscript profile

Open Access Article

1399 - Designing a Success Model for the Karate Federation Based on the Sports Marketing Model
amirali keshmiri homa dorodi

In order to create a policy and achieve organizational goals, sports organizations need to create a model to use and strengthen the components that affect the success of the organization, which are published from internal and external factors of the organization. The pu More

In order to create a policy and achieve organizational goals, sports organizations need to create a model to use and strengthen the components that affect the success of the organization, which are published from internal and external factors of the organization. The purpose of this study is to design a success model for the Karate Federation based on the budget sports marketing model. Method: For data analysis and data collection of mixed type (qualitative and quantitative) budget and using the interview method, a questionnaire is created and coding is opened. In the qualitative part to design a researcher-made questionnaire by a sports scientist and the officials of the directing federation by snowball method with a statistical population of 12 people, the sample is also selected and in a small part by athletes, coaches and employees of the federation and karate boards with a community of 120 92 people were selected by Morgan test. After conducting the interview and identifying the key factors from the experts' point of view, the researcher-made questionnaire has been made. Use was distributed among athletes, coaches and employees of the Karate Federation. Results: Marketing components 67.4%, advertising and revenue factors 62.1%, information technology 46.7%, competition results in training courses and courses 55.9%, federation management factors 75.8% and 88.5% success in federation performance change the situation. Be. Also, the federation's investment in setting up sports venues and the profitability of renting or mortgaging this, however, has the highest rate (4.74) among the variables related to the budget. Conclusion: Success in sports federation with sports trade is getting closer to economic and marketing issues day by day, and the prerequisite for development and success in sports is to create marketing fields at the level of sports organizations, which is why marketing development is suggested according to the research results. In the long-term planning of the federation, the pursuit of television broadcasting rights, continuation of international competitions, promotion of karate sports tourism, investment in the construction of gyms and sports equipment and improvement of information in the federation are done to facilitate the future success of the federation. Manuscript profile

Open Access Article

1400 - Presenting an Electronic Marketing Model in the Production Sector of Iran's Sports Industry
mostafa fallahi mehdi kohandel seyedneamat khalilfeh Mahvash Noorbakhsh

The purpose of this study is to present an electronic marketing model in the production sector of Iran's sports industry. The method of the present research is mixed (qualitative-quantitative) and structural equations, based on the present time, in terms of applied purp More

The purpose of this study is to present an electronic marketing model in the production sector of Iran's sports industry. The method of the present research is mixed (qualitative-quantitative) and structural equations, based on the present time, in terms of applied purpose and in terms of collecting field information. The statistical community in the quality sector includes experts who specialize in sports marketing and have a history of management in sports equipment manufacturing companies. Also, in a small part, including all the managers of companies producing sports equipment in Iran, according to the statistics announced through the official website of the Ministry of Industry, Mines and Trade, there are 255 people (236 men and 19 women). Due to the limited statistical population, the statistical sample was selected by the total number method, with the difference that only 238 healthy questionnaires were returned by the managers and the final number of the statistical sample is 238 people (223 males and 15 females). The data collection tool was a semi-structured interview in the qualitative part of the interview. The results of this interview were designed in the form of a questionnaire with 4 main factors. For construct validity (exploratory and confirmatory factor analysis), Cronbach's alpha was used for reliability. The results of the final model were approved in 4 factors: technology, promotion, possibility of ordering online and answering customers' questions. Therefore, it is suggested that managers in their manufacturing companies use technology to update the company and provide conditions in e-marketing to make better use of this space to better promote. Also, the field of holding training courses for employees on responding and dealing appropriately with customers should be foreseen, and in order to receive orders, hold a course to familiarize employees to receive orders. Manuscript profile

Open Access Article

1401 - The Relationship between Neural Marketing and Instant Buying Behavior of Sports Brand Buyers
mahdi davari Bagher Morsal ali fahiminejad seydmostafa tayebi

Neural marketing analyzes data obtained from the minds of customers that lead to the recognition and discovery of the unknown and make immediate purchases; Therefore, this study was conducted to investigate the relationship between neural marketing and instant purchasin More

Neural marketing analyzes data obtained from the minds of customers that lead to the recognition and discovery of the unknown and make immediate purchases; Therefore, this study was conducted to investigate the relationship between neural marketing and instant purchasing behavior of sports brand buyers. The statistical population of this study is all the buyers of sports brand stores in the holy city of Mashhad, whose number was unknown. Using two-stage cluster sampling method, 20 large stores in Mashhad were randomly selected and 400 questionnaires were distributed among buyers. In this study, two questionnaires of neural marketing Iser et al. (2011) and immediate buying behavior (2016) were used. Findings showed that neural marketing and all its dimensions have a significant relationship with the immediate purchasing behavior of sports brand buyers (t = 7.94 and r = 0.82). The importance of neural marketing is special and can show decisions on the minds of customers; Neural marketing, therefore, is a new approach in which the brains of customers are precisely examined to determine its function and to simulate how behaviors are formed. Therefore, companies that produce and distribute sports brands, in order to make more profit, should make the use of neural marketing the top priority of their advertising and marketing.  Manuscript profile

Open Access Article

1402 - TAPI: Prospects and Challenges
ghasem torabi raziyeh sanei

Abstract: The groundbreaking ceremony of the TAPI gas pipeline was held in Ashgabat on December 12, 2015, the four parties being represented, respectively, by President G. Berdimuhamedov, President Ashraf Ghani, Prime Minister Mian Muhammad Nawaz Sharif and Indian Vice More

Abstract: The groundbreaking ceremony of the TAPI gas pipeline was held in Ashgabat on December 12, 2015, the four parties being represented, respectively, by President G. Berdimuhamedov, President Ashraf Ghani, Prime Minister Mian Muhammad Nawaz Sharif and Indian Vice President Mohammad Hamid Ansari. The conference was titled “A policy of neutrality: international co-operation for peace, security and development” and was held as part of the International Conference convened in Ashgabat to celebrate the 20th anniversary of Turkmenistan’s Permanent Neutrality. All in all, despite questions being raised by the worldwide press in the past regarding the skepticism addressed towards the hydrocarbon projects, the event was successful. Turkmenistan is one the independent republic of the Soviet Union. It has huge reserves of natural gas and geo-economic position. In this regard the Turkmen leaders to take advantage of this opportunity to seek diversification of export markets and gain more freedom from Russia via transporting to Afghanistan , Pakistan and India. The main question is “what are the obstacles the implementation of the pipeline”. The main hypothesis is emphasized that disputes between India and Pakistan, between Afghanistan and Pakistan. Russia s position on the TAPL and trying to maintain a monopoly and terrorist groups are such obstacles. The method in this paper is based on described – analysis. Manuscript profile

Open Access Article

1403 - The Process of Iran's Membership in the World Trade Organisation from the Perspective of International Competition Law
Rahmat Hajimineh Taher Haidar Zadeh

Joining the World Trade Organization opens up a competitive market to Iranian producers through which they can market their capabilities. As a country that is not a member of the World Trade Organization, which is responsible for the free trade and full mobility of good More

Joining the World Trade Organization opens up a competitive market to Iranian producers through which they can market their capabilities. As a country that is not a member of the World Trade Organization, which is responsible for the free trade and full mobility of goods and services worldwide, it will not be able to compete in global markets. International competition law is also cited as one of the essentials and factors contributing to the success of free market economies. If there is healthy competition among production and distribution actors, economic efficiency will rise and public welfare will increase and violations of international competition law will have adverse effects on economic efficiency. Therefore, legal systems are designed to counteract anti-competitive practices and to compensate for them by designing legal mechanisms. The purpose of this study is to examine Iran's WTO membership process from the perspective of international competition law. This study raises the question: what are the challenges in terms of Iran's international competition rights to join the World Trade Organisation? Descriptive-analytically evaluates the hypothesis that from the perspective of Iran's international competition for membership in the World Trade Organisation, there must be a great deal of effort in reforming laws and regulations, industrial and economic infrastructure, global quality production, business environment, banking system and Customs and privatisation. The findings of the study also prove this. Manuscript profile

Open Access Article

1404 - Shale Gas and Enrgy Security in Persian Gulf
Abolghasem Taheri Alireza Rostamaghae

The country like United States presence in gas production world by shale gas production which was considered as a largest importer of LNG in the world would be one of the biggest challenge for other gas exporter countries. At the time being internal gas production in Un More

The country like United States presence in gas production world by shale gas production which was considered as a largest importer of LNG in the world would be one of the biggest challenge for other gas exporter countries. At the time being internal gas production in United States minimize gas price levels in Europe and Asia, so market analyzers believe that United States shift from being the world’s largest importer of gas to being a major global exporter till end of current decade. In coming years energy independence in United States will change global geopolitics that Persian Gulf would be the most sensitive area to this change. Huge oil and gas reserves in this area always were one of the major reasons of United States interest in this region. Now a third of global oil demand is supplied by this area and it put in the international focus.In this review shale gas revolution in United States and its impacts on global energy market and other countries is investigated. Specifically on one of the gravity center of world energy, Persian Gulf which rely on its oil and gas revenues highly. The theory would be that by reducing United States energy dependence energy producer especially in Middle East will face hydrocarbon resources. Manuscript profile

Open Access Article

1405 - Analysis of rural marketing mix for biological control of rice stem borer in Fouman town
Jafar Azizi

In our country, it is highly recommended the emphasis on environmental compliance issues and maintaining the people's health with systematic control of pests, diseases and weeds. In this study, we examined the effect of the rural marketing mix on biological control of r More

In our country, it is highly recommended the emphasis on environmental compliance issues and maintaining the people's health with systematic control of pests, diseases and weeds. In this study, we examined the effect of the rural marketing mix on biological control of rice stem borer among the producers of Fouman province. The sample was selected using the three-stage clustering, thereby giving 179 Rice farmers. To analyze the data the Kolmogorov - Smirnov and Friedman test have been used. The results showed that all four elements of the rural marketing mix have influence on the biological control agent. The distribution factor has the greatest effect on Trico-card and the other marketing mix factors such as price, quality and promotion, respectively, get the next stations. Ranking the marketing mix factors, showed that the distribution factor has got the most importance and advertising in agricultural publications and in training courses got the least importance among the rural marketing mix. Manuscript profile

Open Access Article

1406 - Modeling criteria for determining and commercializing the optimal portfolio of agricultural stocks in Tehran Stock Exchange
Sina Shirtavani Mahdi Homayounfar Keyhan Azadi Amir Daneshvar

Investing in financial markets and using investment opportunities in the capital market is clearly one of the most important issues in achieving sustainable economic growth and development, especially in developing countries. Therefore, it is important that the criteria More

Investing in financial markets and using investment opportunities in the capital market is clearly one of the most important issues in achieving sustainable economic growth and development, especially in developing countries. Therefore, it is important that the criteria for determining the optimal stock portfolio in the Tehran Stock Exchange market are specified and researchers use a standard index to determine the optimal stock portfolio so that commercialization patterns of agricultural stocks can be modeled and determined. Based on this, the present study was designed with the aim of answering the question of what are the effective criteria in measuring the risk and return of the portfolio of agricultural stocks in the Tehran Stock Exchange. The method of conducting the current research was a field survey using a survey of 30 managers of companies active in the field of agriculture in the Tehran Stock Exchange market. The data collection tool was a researcher-made questionnaire, and the data analysis tool was Spss version 23, Topsys Fazi and Lisrel version 5.8. The results of the data analysis showed that the most important appropriate criteria in determining the optimal stock portfolio are profitability, growth, risk, liquidity and market criteria in the order of first, second, third, fourth and fifth priority. Also, the appropriate model for determining the optimal portfolio risk of agricultural stocks included: financial and systematic risk, commercial risk, and market price, as well as the appropriate model for determining the optimal portfolio return of agricultural stocks included: profitability, growth, and... liquidity. Manuscript profile

Open Access Article

1407 - Criminology of stock market crimes as economic crimes in Iranian law
Mohammad Sadeghi Javad Rajabi Salman Hassan Hajitabar

Criminal protection of the capital market is considered as a separate matter in the rights related to investment. The purpose of this support is to protect the rights of shareholders, to create order in the stock trading market, and also to prevent harmful behaviors. In More

Criminal protection of the capital market is considered as a separate matter in the rights related to investment. The purpose of this support is to protect the rights of shareholders, to create order in the stock trading market, and also to prevent harmful behaviors. In order to achieve these objectives, it is necessary that the determined criminal execution guarantees are appropriate to the committed behaviors and have been formulated and approved in order to achieve these objectives. The 6th and 7th degree punishments, which were modified and suspended in different ways in the reforms of 2019, cannot be considered as a deterrent and, of course, a reformer in the case of harmful stock market behavior. On the other hand, due to the spread of stock market activities at the community level and the involvement of different groups of people in this economic scene, and following the occurrence of some harmful behaviors with a wide range, the proportion between the behavior criminality and determined legal punishments, to be violated in an obvious way. It seems that in order to compensate for this shortcoming in Iran's criminal policy, it is necessary to carry out a fundamental review of criminal behavior and on the other hand, taking into account the amount of damage caused to individuals and the economy as a whole, appropriate crimes should be established that have deterrent power and restorative properties. to have Manuscript profile

Open Access Article

1408 - Investigating the Individual's Experience of the Geographical Space of Tehran's Shoe Market Based on Spatial Sequence
Fatemeh Zaeri Dr.Leyla Zare Dr.Roozbeh Naghshineh Dr.Hamid Reza Vatan khah

Markets have been the primary human centers for human gatherings and a place to exchange goods. People gather in markets with different interests and desires, and the success of these spaces is proportional to their use and presence. The structure of Iranian traditional More

Markets have been the primary human centers for human gatherings and a place to exchange goods. People gather in markets with different interests and desires, and the success of these spaces is proportional to their use and presence. The structure of Iranian traditional markets and its parts and organs have an independent identity and a meaningful connection with each other, as well as provide a platform for the expression of solidarity, unity, individual and collective feelings. The spaces are in traditional Iranian markets. This research is a combined "applied-developmental" type, which collects information with the method of document review, collecting information in the field, preparing videos and sounds from the market environment, mapping and non-interventional observation, and verifying the content in the form of a questionnaire (298 respondent) and using GPS on a mobile phone along the path of the shoemaker's market to study people's behavior in order to determine what parameters based on the spatial sequence in the market space cause different experiences in people. Common points that had more pauses among people were recorded as main stations on the map. This research concludes that the five senses are affected by sensory perceptions and environmental stimuli, some of which are more permanent and their relationship with the spatial sequence has a more direct relationship, which creates an effective experience in the individual. Manuscript profile

Open Access Article

1409 - Adaptability of Iran's labor law to emerging businesses from the perspective of fair labor market relations
Behzad Moradi Mehdi Shabannia Mansour کورش استوار سنگری کیوان صداقتی

The current research is devoted to the examination of the compliance of Iran's labor law with emerging businesses, emphasizing the aspects of fair labor relations. This research examines the legal components related to emerging businesses and evaluates their strengths a More

The current research is devoted to the examination of the compliance of Iran's labor law with emerging businesses, emphasizing the aspects of fair labor relations. This research examines the legal components related to emerging businesses and evaluates their strengths and weaknesses in relation to the principles of justice in labor relations. This research is faced with this important question, how Iran's labor laws adapt to the changing landscape of work, accept the changes and developments related to businesses based on emerging technologies, and identify the fundamental aspects that warrant revision and adaptability. prepares The necessity and importance of this research is that it will determine the compatibility or non-compatibility of the labor law with emerging businesses. Secondly, it will give the policy makers, activists and experts of the labor market and other stakeholders the necessary insight into the possibility of adapting the labor law to fair working conditions. In fact, it will be a stimulus for thinking about solutions before these jobs become widespread. Thirdly, this research will help to realize justice in labor relations and mutual satisfaction of worker and employer in the labor market, because shaky labor relations will harm both sides of the worker and the employer, and will have consequences for each side. Therefore, this research helps to strengthen the mutual relations between the rights of the worker and the employer, and it can also be one of its effects to create problems in the minds of researches Manuscript profile

Open Access Article

1410 - bhkjgbdkawjgbkdagdlgh Agricultural Marketing and Commercialization
pouneh hamzeh

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Open Access Article

1411 - Analysis of neuromarketing and its effect on the activity of brain waves of sports goods customers
Abas Nghizadeh Baghi فرزاد نوبخت نسرین عزیزیان کهن Akbar مهدوی Alireza Esfandiyari

The present study reviews the analysis of neuromarketing and its effect on the brainwave activity of sports goods customers. The research method of this article is done in the form of a review. Information gathering tools include the use of studies (searching documents More

The present study reviews the analysis of neuromarketing and its effect on the brainwave activity of sports goods customers. The research method of this article is done in the form of a review. Information gathering tools include the use of studies (searching documents and articles). To search for articles in Persian and Latin, articles from 2014 to 2024 were used, which were collected by searching Scopus, Sid, Jcr, Google Scholar, and Science Direct databases. Also, the keywords of neuromarketing, brain activities in sports marketing, and sporting goods customers were used to extract articles. 52 articles were obtained from keyword search and after considering the entry and exit criteria, 23 article titles were obtained. The findings of the research showed that neuromarketing leads to an increase in the activity of the brain waves of customers, as well as helps to promote the brand and create a deeper relationship with customers. Therefore, it can be concluded that neuromarketing analysis in the sporting goods industry not only helps to improve the customer experience, but can also help to improve their brain activities and ultimately help the growth and development of this industry. Manuscript profile

Open Access Article

1412 - Relationship between strategic orientation and loyal customers emphasizing marketing capability
Mahdi Abdolazimi Heris hosseyn rahimi kalvar fatemeh hosenzadeh jenagurd

In the competitive environment of banks, creating value through effective relationships with customers is very important. To survive in this environment, banks need to provide new and cost-effective services to their customers. Customer loyalty and maintaining profitabl More

In the competitive environment of banks, creating value through effective relationships with customers is very important. To survive in this environment, banks need to provide new and cost-effective services to their customers. Customer loyalty and maintaining profitable relationships with them is one of the main priorities of banks. The purpose of the current research is the relationship between strategic orientation and loyal customers, emphasizing the marketing capacity. The mentioned research was applied in terms of purpose and in terms of the method of collecting descriptive-correlational information and in terms of field implementation. The statistical population includes all employees of Sepah Bank and several clients of Ardabil City, and the sample number was selected based on Cochran's formula of 384 people. The main tool for collecting information in this research was three types of standard questionnaires. The collected data have been analyzed using SPSS and LISREL software. In this research, the path coefficients for different components of the hypotheses have been investigated. The results have shown that customer orientation, competitor orientation, cost orientation, innovation orientation, marketing capacity, and strategic orientation all significantly affect customer loyalty. These findings show that banks' strategies and strategies significantly affect customer loyalty, and effective planning in this field can help improve customer relationships and increase banks' income. Manuscript profile

Open Access Article

1413 - Identifying the network of strategic marketing themes of the second brand in chain stores in order to improve social development with an emphasis on the STP process
mahnaz solati اعظم رحیمی نیک سید عباس حیدری

The current research was conducted with the aim of identifying the network of strategic marketing themes of the second brand in chain stores in order to improve social development with an emphasis on the STP process. The participants of this research are managers and ex More

The current research was conducted with the aim of identifying the network of strategic marketing themes of the second brand in chain stores in order to improve social development with an emphasis on the STP process. The participants of this research are managers and experts of convenience stores and faculty members in the field of business management with at least 15 years of teaching experience and have a master's degree or higher. People were selected by purposive sampling with the criteria of teaching experience in the elementary school. Sampling was done with the participation of 19 experts. The data collection tool consisted of two parts, 1- examination and exploration of upstream documents, documents related to the strategic marketing of the second brand in chain stores in order to improve social development with an emphasis on the STP process in the library part, 2- semi-structured interview in the field part that The semi-structured interview with the participants continued until the theoretical saturation stage. To analyze the qualitative data, the theme analysis method based on the Atreide-Sterling model was used. In order to measure reliability, Holsti's coefficient, Scott P's coefficient, Cohen's kappa index and Kruppendorf's alpha were used, which were confirmed. Manuscript profile

Open Access Article

1414 - Identify environmental factors affecting the adoption of institutional vacuum management strategies in developing markets
fatemeh askari kamal sakhdari hasan esmailpour

 The present study seeks to identify the factors affecting institutional vacuum management strategies in emerging markets. Costs from institutional gaps and multinational corporations in emerging markets need to adopt strategies to manage these gaps. On the other h More

 The present study seeks to identify the factors affecting institutional vacuum management strategies in emerging markets. Costs from institutional gaps and multinational corporations in emerging markets need to adopt strategies to manage these gaps. On the other hand, research in this field has only examined the strategies of institutional vacuum management and less research has examined the factors affecting the adoption of these strategies. The present study has been conducted with a qualitative and exploratory approach and using a case study method based on a template. In this study, 13 international companies operating in Iran have been studied in-depth semi-structured. The results showed that the effective factors on the adoption of institutional vacuum management strategies include the type of vacuum and the consumer market (environmental factors), entry level and entry strategy (organizational factors). The findings of the present study are effective in explaining useful orientations for researchers in the field of international entrepreneurship as well as managers of companies operating in developing countries. Manuscript profile

Open Access Article

1415 - Planing of marketing strategy management of SETARE IRAN company ( exclusive representative of Mercedes-Benz passenger cars in Iran )
Hasan Mehrmanesh allahyar ghasemi

Marketing is one of the important issue for surviving and developing organizations and identities and to achieve the target markets is one of the main concerns of executives.This research aims to plan and Develop marketing strategy of Setareh Iran company,as Mercedes-Be More

Marketing is one of the important issue for surviving and developing organizations and identities and to achieve the target markets is one of the main concerns of executives.This research aims to plan and Develop marketing strategy of Setareh Iran company,as Mercedes-Benz Automotive representative.The population includes 55 of all Mangers and experts of Setareh Iran company of sales and marketing agencies in the summer of 2016 and research is done according to data from 48 of subjects based on Cochran formula by classified sampling method. The required information was collected by using the questionnaire in accordance with the research theoretical framework and was analyzed SPSS software.Data review showed that the item of " changes in the structures of Setareh Iran company to fix the administrative bureaucracy governing the company" has the greatest weight average in the first priority of the strength, the item of " The annual budget allocation for marketing activities" has the highest average weight,in the first priority of weaknesses. Also,the item of " the Reasonable and appropriate interactions and relations with other countries and the origin manufacturing country has the highest average weight in the first priority of opportunities ahead and finally, the item of "Continuous changes in exchange rates and their effects on the purchasing and risk appetite level" has the highest average weight in the first priority of threats,the dominant strategy of marketing in the company is to apply aggressive strategies.At the end,according to results, four strategies of offensive,defensive, competitive (contingency) and conservative (adaptation) is offered. Manuscript profile

Open Access Article

1416 - The effect of viral, sensory and direct marketing on brand revival (case study of Arj Co.)
somayeh mazlumzade farideh hagh shenase ashani

The influx of poor-quality Chinese goods on the one hand, and increased of production costs and financial pressure to continue domestic activities, import and export restrictions, and the difficulties of supplying the resources needed in production, on the other hand, a More

The influx of poor-quality Chinese goods on the one hand, and increased of production costs and financial pressure to continue domestic activities, import and export restrictions, and the difficulties of supplying the resources needed in production, on the other hand, all have led to recession and withdrawal a large number of domestic brands from Iran’s market. Unemployment of too many workers and factory closures have led marketing managers to consider and examine today's economic conditions and consumer behavior as well as examining the variety of marketing and make the conclusion that revival of some out of date brands is more economical than creating a new brand. In this research, we have tried to identify the best and most effective marketing among these marketing strategies in the revival of the brand by examining three viral, sensory and direct marketing. In fact, this research reviews the views of consumers of home appliances in Tehran based on the components of each marketing indicator: information dynamics, social relationships, trust in advertising, attitude towards advertising, sensory perception of advertising, brand loyalty, advertising flexibility and its interaction with the consumer to identify the most effective factors. Manuscript profile

Open Access Article

1417 - Investigating the pattern of organizational market capability based on organizational entrepreneurship In the municipalities of Golestan province
samerh shojaii fatemeh sadat hosini parviz sayidi Mahmoud Reza mstghimi

Organizations today are pursuing different approaches to improving their performance and developing and implementing different strategies that increase their dependence on the peripheral environment and customers of the organization. The purpose of this study is to exam More

Organizations today are pursuing different approaches to improving their performance and developing and implementing different strategies that increase their dependence on the peripheral environment and customers of the organization. The purpose of this study is to examine the pattern of organizational market capability patterns on organizational entrepreneurship. This research was a mixed and applied research and was designed and executed on variance based on structural equations. The statistical population of this study was the municipalities of Golestan province that were selected by random sampling. The sample size was 113 persons. Standard questionnaires were used for data collection. Data were analyzed by PLS software. The software outputs and outputs indicate the model's approval. In other words, research variables including sales, product and services and customers that were determined based on organizational entrepreneurship had a positive and significant effect on organizational marketing in the municipalities studied. It is expected that the results of this study will pave the way for managers of organizations that think better for the future. Manuscript profile

Open Access Article

1418 - Predicting entrepreneurial marketing through strategic planning (including case study)
Jalal Abdi Saeed Safariyan Reza Usefi mohamad Taghipour

 The present study was conducted to investigate "Strategic planning relationship with entrepreneurial marketing in Saderat Bank OF North Tehran (SBNT). The present study is based on the nature of the method of collecting descriptive information of correlation type, More

 The present study was conducted to investigate "Strategic planning relationship with entrepreneurial marketing in Saderat Bank OF North Tehran (SBNT). The present study is based on the nature of the method of collecting descriptive information of correlation type, and is objective in terms of purpose. The statistical population consisted of all personnel employed in (SBNT). with 1200people in five domains and six major branches, with 350women and 850men.   To determine the sample size of employees, the Krejcy and Morgan tables were used. Sample size was determined by 291 people. The data gathering tool was two strategic planning questionnaires based on the Barson model (1999), Fior et al. (2013) entrepreneurship marketing inventory. Both questionnaires are standard and have adequate content validity. Reliability was obtained by using Cronbach's alpha for strategic planning questionnaire (0.72) and entrepreneurial marketing questionnaire (0.87). Data analysis using SPSS software showed that there was a significant correlation between strategic planning with four components of consciousness (0.69), consumer-oriented innovation (0.82), value creation (0.51), risk management (0.90). "Risk Management" and "Opportunity of Consciousness" of the entrepreneurial marketing components in the (SBNT) with (t =4.0105 & Sig. = 0.012; t = 2.023 &Sig=0.037). Accepts the impact of strategic planning and the least effect on the component of "value creation" with (t =1.545 & Sig.=0.280). Manuscript profile

Open Access Article

1419 - Social responsibility, financial performance, financial sustainability and financial inclusion in banks
mohamad pourehtesham

The main purpose of this research is to determine the effect of social responsibility on financial performance, financial sustainability and financial inclusion in banks. Social responsibility is an ethical framework for any person or organization to act sensitively on More

The main purpose of this research is to determine the effect of social responsibility on financial performance, financial sustainability and financial inclusion in banks. Social responsibility is an ethical framework for any person or organization to act sensitively on social, cultural, economic and environmental issues. Trying to fulfill social responsibility helps individuals, organizations and governments to have a positive role and influence in the sustainable development of a society. In today's world, due to rapid changes in economic, social and cultural factors; increasing economic, social and environmental challenges; increase in populism; And reducing the level of trust and credibility of individuals and organizations, the issue of social responsibility has been taken into consideration. This research was conducted for a period of 5 years from 1395 to 1399. Sample information of the studied companies after checking the availability of their information by collecting with the help of Excel software and classifying with the help of software Eviose were analyzed. The results of the research showed that there is a negative relationship between social responsibility and financial performance and financial sustainability, and this relationship is significant. But there is a positive relationship between social responsibility and financial inclusion, and this relationship is significant. Manuscript profile

Open Access Article

1420 - Personality types of stock market investors and their impact on managerial decisions: a study using agent-based simulation.
Seyed Farhad Gooran Heydari Abbas Toloui eshlaghi Ahmad Ebrahimi Mohammad Reza Motadel

Given the complexities of the economy and considering the influential role of financial markets on the economy, as well as the importance of the economy for the country and society, methods and tools that can effectively and efficiently assess, predict, control, and gui More

Given the complexities of the economy and considering the influential role of financial markets on the economy, as well as the importance of the economy for the country and society, methods and tools that can effectively and efficiently assess, predict, control, and guide the market and economy in a manner accessible to policymakers such as the Ministry of Economy and Finance, Securities and Exchange Organization, Central Bank, High Council of Stock Exchange, or Ministry of Industry, will be in a special position. This effectiveness and efficiency are achieved when attention to hidden layers of system relationships such as collective human behavior, which adds to the complexity of the market and economy, is not overlooked. In the present study, by employing the capacities of agent-based simulation in a mixed-method research, human behavior is combined using quantitative and qualitative methods and simulation technology as the third method of scientific research, in addition to comparative and inductive approaches. The research is descriptive and applied, and agent-to-agent simulations of real market players in NetLogo software with modeling the market, validation using Rust and Rand tests, and sensitivity analysis using the Borgonovo approach have been conducted. The results of the study indicate a direct relationship between investors' risk tolerance and stock market returns and the overall stock market index growth. With the prediction made in the designed model, in addition to risk type, the possibility of assessing and monitoring other behavioral characteristics of investors, as well as with consideration of the definition of other factors for other active market players, the study of their behavior's impact on the overall index and other important indicators is also available. Therefore, in this study, for the first time, the influence of the behaviors of macroeconomic variables on the behavior of all players present in the stock market was modeled and simulated using agent-based simulation capacities. Manuscript profile

Open Access Article

1421 - Evaluation of Export Models of Agricultural Products in the North of Iran
Nabiullah Mohammadi

Nowadays, export growth is a crucial factor in revitalizing the economy of countries. The development of exports ranks high on the list of government priorities and policies in nearly all developing nations. The aim of this study was to present a strategic model for enh More

Nowadays, export growth is a crucial factor in revitalizing the economy of countries. The development of exports ranks high on the list of government priorities and policies in nearly all developing nations. The aim of this study was to present a strategic model for enhancing agricultural product exports from Tarom County and to provide a conceptual framework for such developments. Semi structured interviews were conducted to gather data, while Strauss and Corbin's methodology was used for data analysis. Sampling was carried out using targeted and snowball methods, which led to interviews with notable experts in the field of exporting agricultural products. During open, axial, and selective coding processes, results obtained from data analysis provided a strategy for developing agricultural product export based on database theorizing approach. Based on systematic database theory approach adopted here; causal factors affecting production include institutional factors (governmental policy and legal), marketing/sales aspects, economic/financial/banking considerations as well as competitive elements; background factors include logistical/infrastructural issues alongside scientific/ knowledge based ones (innovation); intervening factors are cultural/political/international influences; strategies can be short term/medium term/long term approaches while conse quences involve macro/micro level financial/non financial effects that influence agriculture product export development activities considerably. Results indicate that contextual variables most in fluential towards improving Tarom's agriculture product exports are maintenance infrastructure availability/distribution network suitability/new technology application/export terminal access/lab oratory quality measurement standards adoption/etcetera. Manuscript profile

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