Analysis of rural marketing mix for biological control of rice stem borer in Fouman town

Subject Areas : پژوهش‌های اقتصاد روستا

Jafar  Azizi ¹ (استادیار اقتصاد کشاورزی، گروه مدیریت کشاورزی، دانشگاه آزاد اسلامی، واحد رشت)

Received: 2014-11-03 Accepted : 2015-01-04 Published : 2015-01-05

Keywords: Rural marketing mix, Biological, Rice stem borer, Fouman Province,

Abstract :

In our country, it is highly recommended the emphasis on environmental compliance issues and maintaining the people's health with systematic control of pests, diseases and weeds. In this study, we examined the effect of the rural marketing mix on biological control of rice stem borer among the producers of Fouman province. The sample was selected using the three-stage clustering, thereby giving 179 Rice farmers. To analyze the data the Kolmogorov - Smirnov and Friedman test have been used. The results showed that all four elements of the rural marketing mix have influence on the biological control agent. The distribution factor has the greatest effect on Trico-card and the other marketing mix factors such as price, quality and promotion, respectively, get the next stations. Ranking the marketing mix factors, showed that the distribution factor has got the most importance and advertising in agricultural publications and in training courses got the least importance among the rural marketing mix.