Identifying and Validating the Factors Affecting Online Social Media Marketing about Consumer Buying Behavior

Subject Areas : Business Strategy

Reyhaneh Toudeh Bahambari ¹ , Hossein Hakim pour ² , Mehdi Mahmoudzadeh Vashan ³ , Hamid Rezaeifar ⁴

1 - Department of Management, Birjand Branch, Islamic Azad University, Birjand, Iran
2 - Department of Management, Birjand Branch, Islamic Azad University, Birjand, Iran
3 - Department of Management, Birjand Branch, Islamic Azad University, Birjand, Iran
4 - Department of Management, Birjand Branch, Islamic Azad University, Birjand, Iran

Received: 2022-05-02 Accepted : 2022-09-13 Published : 2022-09-01

Keywords:

References:

Agyei, J., Sun, S., Abrokwah, E., Penney, E. K., & Ofori-Boafo, R. (2020). Influence of Trust on Customer Engagement: Empirical Evidence From the Insurance Industry in Ghana. SAGE Open, 10(1). https://doi.org/10.1177/2158244019899104

Ahmad, M., Tang, X. W., Qiu, J. N., & Ahmad, F. (2019). Interpretive Structural Modeling and MICMAC Analysis for identifying and benchmarking significant factors of seismic soil liquefaction. Applied Sciences (Switzerland), 9(2). https://doi.org/10.3390/app9020233

 

Alalwan, A. A. (2018). Investigating the impact of social media advertising features on customer purchase intention. International Journal of Information Management, 42(April), 65–77. https://doi.org/10.1016/j.ijinfomgt.2018.06.001

Alam, Z., Seyed Ameri, M. H., Khabiri, M., & Amiri, M. (2016). Designing a social media marketing model for Iranian Premier League clubs. Iranian Journal of Sports Studies, 7 (50), 125-144.

Alawamleh, M., & Popplewell, K. (2011). Interpretive structural modelling of risk sources in a virtual organization. International Journal of Production Research. 49(20), 6041–6063. https://doi.org/10.1080/00207543.2010.519735

 

Al-Dmour, H. H., Ali, W. K., & Al-Dmour, R. H. (2019). The relationship between customer engagement, satisfaction, and loyalty. International Journal of Customer Relationship Marketing and Management, 10(2), 35–60. https://doi.org/10.4018/IJCRMM.2019040103

 

Amoroso, D. L., & Magnier-Watanabe, R. (2012). Building a research model for mobile wallet consumer adoption: The case of mobile Suica in Japan. Journal of Theoretical and Applied Electronic Commerce Research, 7(1), 94–110. https://doi.org/10.4067/S0718-18762012000100008

 

Appel, G., Grewal, L., Hadi, R., & Stephen, A. T. (2020). The future of social media in marketing. Journal of the Academy of Marketing Science, 48(1), 79–95. https://doi.org/10.1007/s11747-019-00695-1

Atienza, M. (2019). Social Media Marketing (Smm): Measuring Its Effects To Resorts in Batangas Province, Philippines. IOER International Multidisciplinary Research Journal, 1(1), 5–6. https://doi.org/10.5281/zenodo.2604547

Ayswarya, R., Telreja, S. A., Praveena, S., & Ilankadhir, M. (2019). Facebook—A Boon or Bane towards Social Media Marketing. Journal of Service Science and Management, 12(05), 628–638. https://doi.org/10.4236/jssm.2019.125043

Azzari, V., & Pelissari, A. (2020). Does brand awareness influences purchase intention? The mediation role of brand equity dimensions. Brazilian Business Review, 17(6), 669–685. https://doi.org/10.15728/BBR.2020.17.6.4

Bakhtari, A. R., Kumar, V., Waris, M. M., Sanin, C., & Szczerbicki, E. (2020). Industry 4.0 implementation challenges in manufacturing industries: An interpretive structural modelling approach. Procedia Computer Science, 176, 2384–2393. https://doi.org/10.1016/j.procs.2020.09.306

Bank, S., Yazar, E. E., & Sivri, U. (2019). Can social media marketing lead to abnormal portfolio returns? European Research on Management and Business Economics, 25(2), 54–62. https://doi.org/10.1016/j.iedeen.2019.04.006

Bansal, S., & Bansal, I. (2018). Consumer engagement in electronic word-of-mouth on social networking sites. Elk asia pacific journal of marketing and retail management. 9(1). https://doi.org/ 10.16962/EAPJMRM

Bassano, C., Gaeta, M., Piciocchi, P., & Spohrer, J. C. (2017). Learning the Models of Customer Behavior: From Television Advertising to Online Marketing. International Journal of Electronic Commerce, 21(4), 572–604. https://doi.org/10.1080/10864415.2016.1355654

Behnam, M., Sato, M., & Baker, B. J. (2021). The Role of Consumer Engagement in Behavioral Loyalty through Value Co-Creation in Fitness Clubs. Sport Management Review, 24(4), 1–27. https://doi.org/10.1080/14413523.2021.1880772

Bianchi, C., & Andrews, L. (2018). Consumer engagement with retail firms through social media: an empirical study in Chile. International Journal of Retail and Distribution Management, 46(4), 364–385. https://doi.org/10.1108/IJRDM-02-2017-0035

Bismoaziiz, B., Suhud, U., & Saparuddin, S. (2021). Influence of Social Media Marketing, Electronic Word of Mouth and Consumer Engagement To Brand Loyalty in Indonesia Grab Company. International Journal of Business and Social Science Research, January 2020, 16–26. https://doi.org/10.47742/ijbssr.v2n2p3

Cambra-Fierro, J., Xuehui Gao, L., Melero-Polo, I., & Javier Sese, F. (2019). What drives consumers’ active participation in the online channel? Customer equity, experience quality, and relationship proneness. Electronic Commerce Research and Applications, 35, 100855. https://doi.org/10.1016/j.elerap.2019.100855

Cha, J. (2009). Shopping on social networking Web sites: Attitudestoward real versus virtual items. Journal of InteractiveAdvertising, 10(1), 77–93. https://doi.org/10.1080/15252019.2009.10722164

Chawla, Y., & Chodak, G. (2021). Social media marketing for businesses: Organic promotions of web-links on Facebook. Journal of Business Research, 135, 49–65. https://doi.org/10.1016/j.jbusres.2021.06.020

Chen, S. C., & Lin, C. P. (2019). Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction. Technological Forecasting and Social Change, 140(November 2018), 22–32. https://doi.org/10.1016/j.techfore.2018.11.025

Cheng, T. C. E., Lam, D. Y. C., & Yeung, A. C. L. (2006). Adoption of internet banking: An empirical study in Hong Kong. Decision Support Systems, 42(3), 1558–1572. https://doi.org/10.1016/j.dss.2006.01.002

Cho, E., & Son, J. (2019). The effect of social connectedness on consumer adoption of social commerce in apparel shopping. Fashion and Textiles, 6(1). https://doi.org/10.1186/s40691-019-0171-7

Dabbous, A., & Barakat, K. A. (2020). Bridging the online offline gap: Assessing the impact of brands’ social network content quality on brand awareness and purchase intention. Journal of Retailing and Consumer Services, 53(November 2018), 101966. https://doi.org/10.1016/j.jretconser.2019.101966

Damoori, D., Alhosseini Almodarresi, S. M., & Jafari, S. (2020). Conceptualization of a multi-level social responsibility model in the public sector: A mixed-methods approach. Journal of Modelling in Management, 15(3), 1037–1067. https://doi.org/10.1108/JM2-06-2019-0141

Datareportal. (2021). https://datareportal.com/reports/digital-2021-global-overview-report. [27 January 2021]

Dedeoğlu, B. B., Taheri, B., Okumus, F., & Gannon, M. (2020). Understanding the importance that consumers attach to social media sharing (ISMS): Scale development and validation. Tourism Management, 76(November 2018). https://doi.org/10.1016/j.tourman.2019.103954

Dehdashti, S., Nasehifar, Z., Khashei,V., & Daneshparvar, M. (2019). The role of social and cultural factors in consumer buying behavior on social networks. Scientific Journal of Smart Business Management Studies, 7th year, No. 28, Summer 2019. 135-166.

Dehghanpouri, H., Soltani, Z., & Rostamzadeh, R. (2020). The impact of trust, privacy and quality of service on the success of E-CRM: the mediating role of customer satisfaction. Journal of Business and Industrial Marketing, 35(11), 1831–1847. https://doi.org/10.1108/JBIM-07-2019-0325

Dolega, L., Rowe, F., & Branagan, E. (2021). Going digital? The impact of social media marketing on retail website traffic, orders and sales. Journal of Retailing and Consumer Services, 60. https://doi.org/10.1016/j.jretconser.2021.102501

Doma, S. S., Elaref, N. A., & Abo Elnaga, M. A. (2015). Factors affecting electronic word-of-mouth on social networking websites in Egypt - An application of the technology acceptance model. Proceedings of the 25th International Business Information Management Association Conference - Innovation Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2015, 2015, 1873–1902. https://doi.org/10.5171/2015.280025

Durai, T., King, R. (2015). Impact of Digital Marketing on the growth of consumerism. Madras      university journal of business and finance, 3(2), 94-104. http://dx.doi.org/10.2139/ssrn.3344421

Eghtesad online. (2020).” In which social network do Iranians have the most activity?”. https://www.eghtesadonline.com/n/2StW

Eneizan, B., Alsaad, A., Alkhawaldeh, A., Rawash, H. N., & Enaizan, O. (2020). E-WOM, trust, usefulness, ease of use, and online shopping via websites: The moderating role of online shopping experience. Journal of Theoretical and Applied Information Technology, 98(13), 2554–2565.

Epstein, D., & Quinn, K. (2020). Markers of Online Privacy Marginalization: Empirical Examination of Socioeconomic Disparities in Social Media Privacy Attitudes, Literacy, and Behavior. Social Media and Society, 6(2). https://doi.org/10.1177/2056305120916853

Erkan, I. (2015). Electronic Word of Mouth on Instagram: Customers’ Engagements with Brands in Different Sectors. International Journal of Management, Accounting and Economics, 2(12), 1435–1444.

Ertemel, & Ammoura. (2016). The role of social media advertising in consumer buying behavior. International Journal of Commerce and Finance, 2(1), 81–89. http://ijcf.ticaret.edu.tr

Frempong, J., Chai, J., Ampaw, E. M., Amofah, D. O., & Ansong, K. W. (2020). The relationship among customer operant resources, online value co-creation and electronic-word-of-mouth in solid waste management marketing. Journal of Cleaner Production, 248. https://doi.org/10.1016/j.jclepro.2019.119228

Gallart-Camahort, V., De la Oliva-Ramos, E., & Fernández-Durán, L. (2021). Luxury Brands: awareness and image and its influence on loyalty and engagement. Contextus – Revista Contemporânea de Economia e Gestão, 19, 305–315. https://doi.org/10.19094/contextus.2021.71415

Garzaro, D. M., Varotto, L. F., & Pedro, S. de C. (2021). Internet and mobile banking: the role of engagement and experience on satisfaction and loyalty. International Journal of Bank Marketing, 39(1), 1–23. https://doi.org/10.1108/IJBM-08-2020-0457

Ghalamsiah, L., & Seyedhosseini, M. (2020). Structuring effective factors on maturity of technology using the ISM method. Journal of System Management (JSM). 6(4), 225–241. https://doi.org/10.30495/JSM.2021.1917245.1417

Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of Business Research, 69(12), 5833–5841. https://doi.org/10.1016/j.jbusres.2016.04.181

Harb, A. A., Fowler, D., Chang, H. J. (Julie), Blum, S. C., & Alakaleek, W. (2019). Social media as a marketing tool for events. Journal of Hospitality and Tourism Technology, 10(1), 28–44. https://doi.org/10.1108/JHTT-03-2017-0027

Hanaysha, J. R. (2018). An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market. In PSU Research Review, 2(1), 7–23. https://doi.org/10.1108/prr-08-2017-0034

Hanaysha, J. R. (2021). Impact of Price Promotion, Corporate Social Responsibility, and Social Media Marketing on Word of Mouth. Business Perspectives and Research, 9(3), 446–461. https://doi.org/10.1177/2278533721989839

Harun, A., & Husin, W. H. R. (2019). Is the purchasing behavior of suburban millennials affected by social media marketing? Empirical evidence from Malaysia. Kome, 7(2), 104–127. https://doi.org/10.17646/KOME.75672.38

Hashemi Petrudi, S. H., Tavana, M., & Abdi, M. (2020). A comprehensive framework for analyzing challenges in humanitarian supply chain management: A case study of the Iranian Red Crescent Society. International Journal of Disaster Risk Reduction, 42. https://doi.org/10.1016/j.ijdrr.2019.101340

Hollebeek, L. D., & Macky, K. (2019). Digital Content Marketing’s Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications. Journal of Interactive Marketing, 45, 27–41. https://doi.org/10.1016/j.intmar.2018.07.003

Hollenbaugh, E. E. (2019). Privacy Management Among Social Media Natives: An Exploratory Study of Facebook and Snapchat. Social Media and Society, 5(3). https://doi.org/10.1177/2056305119855144

Hultman, M., Ulusoy, S., & Oghazi, P. (2019). Drivers and outcomes of political candidate image creation: The role of social media marketing. Psychology and Marketing, 36(12), 1226–1236. https://doi.org/10.1002/mar.21271

Hutagalung, B., & Situmorang, S. H. (2018). The Effect Of Social Media Marketing On Value Equity, Brand Equity And Relationship Equity On Young Entrepreneurs In Medan City. 46(Ebic 2017), 534–540. https://doi.org/10.2991/ebic-17.2018.84

Isa, J., & Riyadi, S. (2018). E-Wom And Price Perception On Image , Satisfaction , And Loyalty For Consumers Of Toyota Family Cars. 7(3), 29–37

Išoraitė, M. (2016). Raising Brand Awarenees Through Internet Marketing Tools. Independent Journal of Management & Production, 7(2), 320–339. https://doi.org/10.14807/ijmp.v7i2.391

Jacobson, J., Gruzd, A., & Hernández-García, Á. (2020). Social media marketing: Who is watching the watchers? Journal of Retailing and Consumer Services, 53(September 2018). https://doi.org/10.1016/j.jretconser.2019.03.001

Jain, V., & Raj, T. (2016). Modeling and analysis of FMS performance variables by ISM, SEM and GTMA approach. International Journal of Production Economics, 171, 84–96. https://doi.org/10.1016/j.ijpe.2015.10.024

Jashari, F., & Rrustemi, V. (2016). The Impact of Social Media on Consumer Behavior in Kosovo. SSRN Electronic Journal, VII (1), 1–21. https://doi.org/10.2139/ssrn.2850995

Jindger, G. S. (2020). Impact of customer engagement practices on consumer satisfaction and loyalty : a study with special reference to home appliances in chennai city, Journal of Interdisciplinary Cycle Research, 12(10), 38–53.

Kahar, A., Wardi, Y., & Patrisia, D. (2019). The Influence of Perceived of Usefulness, Perceived Ease of Use, and Perceived Security on Repurchase Intention at Tokopedia.com. 64, 429–438. https://doi.org/10.2991/piceeba2-18.2019.20

Kamis, F. F., & Ramlee, S. I. F. (2021). Perceived Enjoyment in Online Shopping Via Social Media Among Generation-Y. International Journal of Entrepreneurship and Management Practices, 4(13), 34–40. https://doi.org/10.35631/ijemp.413003

Kanji, R., & Agrawal, R. (2020). Exploring the use of corporate social responsibility in building disaster resilience through sustainable development in India: An interpretive structural modelling approach. Progress in Disaster Science, 6, 100089. https://doi.org/10.1016/j.pdisas.2020.100089

Kao, T.-Y., Yang, M.-H., Wu, J.-T. Ben, & Cheng, Y.-Y. (2016). Article information : Co-creating Value with Consumers through Social Media Introduction. Journal of Services Marketing, 30(2).

Karunakaran, M. S., & Raveendran, P. T. (2018). Customer Engagement - the Co Creation Ofvalue in the Marketing Process. ICTACT Journal on Management Studies, 4(1), 683–690. https://doi.org/10.21917/ijms.2018.0093

Kavan, (2020). “What was happening on social media in the first six months of 2020?” https://b2n.ir/r22393

Khodayari, B., & Panjeshahi, M (2020). The effective factors of social media marketing on consumer buying behavior in Ghahreman company. Quarterly Journal of Management and Accounting Studies, (2) 6, Summer 2020. 157-166.

Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480–1486. https://doi.org/10.1016/j.jbusres.2011.10.014

Kinker, P., Swarnakar, V., Singh, A. R., & Jain, R. (2019). Identifying and evaluating service quality barriers for polytechnic education: An ISM-MICMAC approach. Materials Today: Proceedings, 46(xxxx), 9752–9757. https://doi.org/10.1016/j.matpr.2020.09.129

Koga, H. (2019). An Essay on the Taxonomy and Trajectory of Social Media Marketing: From Customer Information to Customer Experience. The Review of Socionetwork Strategies, 13(1), 19–31. https://doi.org/10.1007/s12626-019-00031-7

Konuk, F. A. (2019). Consumers’ willingness to buy and willingness to pay for fair trade food: The influence of consciousness for fair consumption, environmental concern, trust and innovativeness. Food Research International, 120, 141–147. https://doi.org/10.1016/j.foodres.2019.02.018

Kosiba, J. P., Boateng, H., Okoe, A. F., & Hinson, R. (2020). Trust and customer engagement in the banking sector in Ghana. Service Industries Journal, 40(13–14), 960–973. https://doi.org/10.1080/02642069.2018.1520219

Kota, S., Mishra, R. P., Krishna Jasti, N. V., & Kale, S. (2021). Sustainable Production System Critical Success Factors: An Interpretive Structural Modelling approach. Procedia CIRP, 98, 324–329. https://doi.org/10.1016/j.procir.2021.01.111

Kumar, A., Kabra, G., Mussada, E. K., Dash, M. K., & Rana, P. S. (2019). Combined artificial bee colony algorithm and machine learning techniques for prediction of online consumer repurchase intention. Neural Computing and Applications, 31, 877–890. https://doi.org/10.1007/s00521-017-3047-z.

Li, R., Vafeiadis, M., Xiao, A., & Yang, G. (2020). The role of corporate credibility and bandwagon cues in sponsored                         social media advertising. Corporate Communications, 25(3), 495–513. https://doi.org/10.1108/CCIJ-09-2019-0108

Li, X., & Hitt, L.M. (2010). Price Effects in Online Product Reviews: An analytical model and empirical analysis. MIS Quarterly, 34(4), 809-831

Li, Y. (2016). Empirical Study of Influential Factors of Online Customers’ Repurchase Intention. IBusiness, 08(03), 48–60. https://doi.org/10.4236/ib.2016.83006

Liao, S. H., Widowati, R., & Hsieh, Y. C. (2021). Investigating online social media users’ behaviors for social commerce recommendations. Technology in Society, 66(May), 101655. https://doi.org/10.1016/j.techsoc.2021.101655

Liu, S., Xiao, W., Fang, C., Zhang, X., & Lin, J. (2020). Social support, belongingness, and value co-creation behaviors in online health communities. Telematics and Informatics, 50, 101398. https://doi.org/10.1016/j.tele.2020.101398

Majidian, H., Vashan, M. M., & Hakimpour, H. (2021). Influencer Behavior in Social Media Marketing: Developing and Validating a New Model. Journal of System Management (JSM). 7(4), 271–287. https://doi.org/10.30495/JSM.2021.1943152.1552

Marianus, S., & Ali, S. (2021). Factors Determining the Perceived Security Dimensions in B2C Electronic Commerce Website Usage: An Indonesian Study. Journal of Accounting and Investment, 22(1), 104–132. https://doi.org/10.18196/jai.v22i1.8171

Marino, V., & Lo Presti, L. (2018). Engagement, satisfaction and customer behavior-based CRM performance: An empirical study of mobile instant messaging. Journal of Service Theory and Practice, 28(5), 682–707. https://doi.org/10.1108/JSTP-11-2017-0222

Mejía-Trejo, J. (2021). COVID-19 ads on purchase intention of online consumer behavior as business innovation activity: A contribution to the uses and gratification theory. Electronic Commerce Research and Applications, 49(July), 101086. https://doi.org/10.1016/j.elerap.2021.101086

Menon, R. R., & Ravi, V. (2021). Analysis of barriers of sustainable supply chain management in electronics industry: An interpretive structural modelling approach. Cleaner and Responsible Consumption, 3(May), 100026. https://doi.org/10.1016/j.clrc.2021.100026

Mishra, A., & Satish, S. M. (2016). eWOM: Extant Research Review and Future Research Avenues. Vikalpa, 41(3), 222–233. https://doi.org/10.1177/0256090916650952

Moghadamzadeh, A., Ebrahimi, P., Radfard, S., Salamzadeh, A., & Khajeheian, D. (2020). Investigating the role of customer co-creation behavior on social media platforms in rendering innovative services. Sustainability (Switzerland), 12(17). https://doi.org/10.3390/SU12176926

Mondal, J., & Chakrabarti, S. (2021). The abandonment behavior of the branded app consumer: A study using interpretive structural modelling approach. Journal of Retailing and Consumer Services, 63(August), 102695. https://doi.org/10.1016/j.jretconser.2021.102695

Nadeem, W., & Al-Imamy, S. (2020). Do ethics drive value co-creation on digital sharing economy platforms? Journal of Retailing and Consumer Services, 55(October 2019). https://doi.org/10.1016/j.jretconser.2020.102095

Nadeem, W., Juntunen, M., Shirazi, F., & Hajli, N. (2020). Consumers’ value co-creation in sharing economy: The role of social support, consumers’ ethical perceptions and relationship quality. Technological Forecasting and Social Change, 151(August 2019), 119786. https://doi.org/10.1016/j.techfore.2019.119786

Octavika, A. M., (2018). The influence of perceived usefulness, ease of use, behavioral control, security and trust towards the behavioral intention to use go-pay. Journal llmiah mahasiswa. 8(2), 1-18

Oh, H. (2000). The Effect of Brand Class, Brand Awareness, and Price on Customer Value and Behavioral Intentions. Journal of Hospitality and Tourism Research, 24(2), 136–162. https://doi.org/10.1177/109634800002400202

Park, M., Im, H., & Kim, H. Y. (2020). “You are too friendly!” The negative effects of social media marketing on value perceptions of luxury fashion brands. Journal of Business Research, 117(November 2017), 529–542. https://doi.org/10.1016/j.jbusres.2018.07.026

Park, Y. A., & Gretzel, U. (2010). Influence of Consumers’ Online Decision-Making Style on Comparison Shopping Proneness and Perceived Usefulness of Comparison Shopping Tools. Journal of Electronic Commerce Research, 11, 342–354.

Peikani, N. Z., Nayebzadeh, SH., & Hataminasab, S. H. (2020). A Paradigmatic Model on the Role of Electronic Marketing Capabilities in Promoting Iranian Carpet Export Capacity. Journal of System Management (JSM). 6(3), 205–236. https://doi.org/10.30495/jsm.2021.678901

Phan, Q. P. T., Pham, N. T., & Nguyen, L. H. L. (2020). How to drive brand engagement and ewom intention in social commerce:A competitive strategy for the emerging market. Journal of Competitiveness, 12(3), 136–155. https://doi.org/10.7441/joc.2020.03.08

Pitchaimuthu, S., Thakkar, J. J., & Gopal, P. R. C. (2019). Modelling of risk factors for defense aircraft industry using interpretive structural modelling, interpretive ranking process and system dynamics. Measuring Business Excellence, 23(3), 217–239. https://doi.org/10.1108/MBE-05-2018-0028

Plucker, J. A. (2003). Exploratory and Confirmatory Factor Analysis in Gifted Education: Examples with Self-Concept Data. Journal for the Education of the Gifted, 27(1), 20–35. https://doi.org/10.1177/016235320302700103

Prasad, S., Baltov, M., Neelakanteswara Rao, A., & Lanka, K. (2020). Interdependency analysis of lean manufacturing practices in case of Bulgarian SMEs: interpretive structural modelling and interpretive ranking modelling approach. International Journal of Lean Six Sigma, 12(3), 503–535. https://doi.org/10.1108/IJLSS-09-2019-0100

Pratama, R. I., Megadini, D. D., & Kusriandini, T. (2019). Effect of Perceived Ease of Use, Word-of-Mouth Communication, and Brand Image on Decision to Use Lazada E-Commerce Services. International Journal of Multicultural and Multireligious Understanding, 6(1), 173. https://doi.org/10.18415/ijmmu.v6i1.533

Purwar, S. (2019). Digital Marketing: An Effective Tool of Fashion Marketing. SSRN Electronic Journal, 992–997. https://doi.org/10.2139/ssrn.3318992

Puspitasari, F. I., Soebandhi, S., Subagyo, D. H., & Nugroho, A. (2019). Altruism and Egoism in e-WOM: The moderating effect of Facebook perceived ease of use. Proceedings - 2019 International Seminar on Application for Technology of Information and Communication: Industry 4.0: Retrospect, Prospect, and Challenges, ISemantic 2019, 536–541. https://doi.org/10.1109/ISEMANTIC.2019.8884276

Quinn, K., Epstein, D., & Moon, B. (2019). We Care About Different Things: Non-Elite Conceptualizations of Social Media Privacy. Social Media and Society, 5(3). https://doi.org/10.1177/2056305119866008

Rahman, M. A., Islam, M. A., Esha, B. H., Sultana, N., & Chakravorty, S. (2018). Consumer buying behavior towards online shopping: An empirical study on Dhaka city, Bangladesh. Cogent Business and Management, 5(1), 1–22. https://doi.org/10.1080/23311975.2018.1514940

Rather, R. A., Hollebeek, L. D., & Islam, J. U. (2019). Tourism-based customer engagement: the construct, antecedents, and consequences. Service Industries Journal, 39(7–8), 519–540. https://doi.org/10.1080/02642069.2019.1570154

Roca, J. C., García, J. J., & de la Vega, J. J. (2009). The importance of perceived trust, security and privacy in online trading systems. Information Management and Computer Security, 17(2), 96–113. https://doi.org/10.1108/09685220910963983

Sabri, E. R. (2019). Consumer’s Purchase Intention towards Luxury Retailer’s Social Media Advertisements —A Case Study of a Shoe Retail—UAE-Dubai Mall. Social Networking, 08(01), 39–51. https://doi.org/10.4236/sn.2019.81003

Sarangan, B.; Ragel, V. R. (2014). The impact of engagement with social media marketing on brand awareness. Indian Journal of Research in Management, Business and Social Sciences, 2(2), 129-136.

Sehgal, N., & Nasim, S. (2018). Total Interpretive Structural Modelling of predictors for graduate employability for the information technology sector. Higher Education, Skills and Work-Based Learning, 8(4), 495–510. https://doi.org/10.1108/HESWBL-08-2017-0047

Seo, E. J., & Park, J. W. (2018). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Journal of Air Transport Management, 66(September 2017), 36–41. https://doi.org/10.1016/j.jairtraman.2017.09.014

Shang, S. S. C., Wu, Y. L., & Li, E. Y. (2017). Field effects of social media platforms on information-sharing continuance: Do reach and richness matter? Information and Management, 54(2), 241–255. https://doi.org/10.1016/j.im.2016.06.008

Sharma, M. K. (2014). The Impact on Consumer Buying Behavior: Cognitive Dissonance. Global Journal of Finance and Management, 6(9), 833–840. http://www.ripublication.com

Souza, D. E. S. de, & Baldanza, R. F. (2018). The e-consumer in light of the perceived value theory: A study on the acceptance of mobile commerce. BASE - Revista de Administração e Contabilidade Da Unisinos, 15(3). https://doi.org/10.4013/base.2018.153.06

Srivastava, M., & Sivaramakrishnan, S. (2021). The impact of eWOM on consumer brand engagement. Marketing Intelligence and Planning, 39(3), 469–484. https://doi.org/10.1108/MIP-06-2020-0263

Srivastava, M., Sivaramakrishnan, S., & Saini, G. K. (2021). The Relationship Between Electronic Word-of-Mouth and Consumer Engagement: An Exploratory Study. IIM Kozhikode Society & Management Review, 10(1), 66–81. https://doi.org/10.1177/2277975220965075

Steinþórsson, V. G., & Alfreðsdóttir, V. V. (2018). Social media use and impact on customer engagement. BSc in Reykjavik University.

Sulaiman, Y., Yusr, M. M., & Ismail, K. A. (2017). The Influence of Marketing Mix and Perceived Risk Factors on Online Purchase Intentions. International Journal of Research in Business Studies and Management, 4(9), 11.

Talikoti, S. C. (2019). Digital Marketing: The Vital Vitamin for the Future Marketing. SSRN Electronic Journal, 1122–1132. https://doi.org/10.2139/ssrn.3323462

Tamtam, F., & Leagile, B. (2021). Interpretive structural modeling of supply chain leagility during COVID-19. IFAC Papers Online, 54(17), 12–17. https://doi.org/10.1016/j.ifacol.2021.11.019

Tenenhaus, M., Vinzi, V. E., Chatelin, Y. M., & Lauro, C. (2005). PLS path modeling. Computational Statistics and Data Analysis, 48(1), 159–205. https://doi.org/10.1016/j.csda.2004.03.005

Thakur, R. (2018). Customer engagement and online reviews. Journal of Retailing and Consumer Services, 41(February 2017), 48–59. https://doi.org/10.1016/j.jretconser.2017.11.002

Thakur, R. (2019). The moderating role of customer engagement experiences in customer satisfaction–loyalty relationship. European Journal of Marketing, 53(7), 1278–1310. https://doi.org/10.1108/EJM-11-2017-0895

Thanh, N. N. D., & Binh, N. T. (2020). The relationship between online trust, customer engagement and EWOM. Hcmcoujs - Economics and Business Administration, 9(1), 128–149. https://doi.org/10.46223/hcmcoujs.econ.en.9.1.180.2019

Thaw, Y. Y., Mahmood, A. K., & Dominic, P. D. D. (2009). A Study on the Factors That Influence the Consumers Trust on Ecommerce Adoption. 4(1), 153–159. http://arxiv.org/abs/0909.1145

Torres, P., Augusto, M., & Wallace, E. (2018). Improving consumers’ willingness to pay using social media activities. In Journal of Services Marketing. 32(7). https://doi.org/10.1108/JSM-07-2017-0257

Tsai, J. M., Hung, S. W., & Yang, T. T. (2020). In pursuit of goodwill? The cross-level effects of social enterprise consumer behaviours. Journal of Business Research, 109(November 2019), 350–361. https://doi.org/10.1016/j.jbusres.2019.11.051

Tseng, C. H., & Wei, L. F. (2020). The efficiency of mobile media richness across different stages of online consumer behavior. International Journal of Information Management, 50(July 2018), 353–364. https://doi.org/10.1016/j.ijinfomgt.2019.08.010

Vanitha, P., & Subramanian, S. (2020). A Study on Brand Awareness and Customer Engagement. Indian Journal of Public Health Research & Development, 11(03), 258–262. https://doi.org/10.37506/ijphrd.v11i3.828

Vázquez-Martínez, U. J., Morales-Mediano, J., & Leal-Rodriguez, A. L. (2021). The Impact of the COVID-19 Crisis on Consumer Purchasing Motivation and Behavior. In European Research on Management and Business Economics. Elsevier Espana, S.L. https://doi.org/10.1016/j.iedeen.2021.100166

Vinerean, S., Cetina, I., Dumitrescu, L., & Tichindelean, M. (2013). The Effects of Social Media Marketing on Online Consumer Behavior. International Journal of Business and Management, 8(14), 66–79. https://doi.org/10.5539/ijbm.v8n14p66

Voramontri, D., & Klieb, L. (2019). Impact of Social Media on Consumer Behavior. International Journal of Information and Decision Sciences, 11(3), 1. https://doi.org/10.1504/ijids.2019.10014191

Wagner, G., Schramm-Klein, H., & Steinmann, S. (2020). Online retailing across e-channels and e-channel touchpoints: Empirical studies of consumer behavior in the multichannel e-commerce environment. Journal of Business Research, 107(March), 256–270. https://doi.org/10.1016/j.jbusres.2018.10.048

Waśkowski, Z., & Jasiulewicz, A. (2021). Consumer engagement using digital technologies in the process of co-creating consumer value in the sports market. Journal of Physical Education and Sport, 21(2), 1131–1141. https://doi.org/10.7752/jpes.2021.s2143

Wetzels, M., Odekerken-Schröder, G., & Van Oppen, C. (2009). Using PLS path modeling for assessing hierarchical construct models: Guidelines and empirical illustration. MIS Quarterly: Management Information Systems, 33(1), 177–196. https://doi.org/10.2307/20650284

Whiting, A., Williams, D. L., & Hair, J. (2019). Praise or revenge: why do consumers post about organizations on social media. Qualitative Market Research, 22(2), 133–160. https://doi.org/10.1108/QMR-06-2017-0101

Wilson, N., Alvita, M., & Wibisono, J. (2021). the Effect of Perceived Ease of Use and Perceived Security Toward Satisfaction and Repurchase Intention. Jurnal Muara Ilmu Ekonomi Dan Bisnis, 5(1), 145. https://doi.org/10.24912/jmieb.v5i1.10489

Winarno, W. A., Mas’ud, I., & Palupi, T. W. (2021). Perceived Enjoyment, Application Self-efficacy, and Subjective Norms as Determinants of Behavior Intention in Using OVO Applications. Journal of Asian Finance, Economics and Business, 8(2), 1189–1200. https://doi.org/10.13106/jafeb.2021.vol8.no2.1189

Xu, X., & Zou, P. X. W. (2020). Analysis of factors and their hierarchical relationships influencing building energy performance using interpretive structural modelling (ISM) approach. Journal of Cleaner Production, 272, 122650. https://doi.org/10.1016/j.jclepro.2020.122650

Yang, R., & Che, T. (2020). Do social ties matter for purchase frequency? The role of buyers’ attitude towards social media marketing. Computers in Human Behavior, 110, 106376. https://doi.org/10.1016/j.chb.2020.106376

Zaid, S., & patwayati, P. (2021). Impact of Customer Experience and Customer Engagement on Satisfaction and Loyalty: A Case Study in Indonesia. Journal of Asian Finance, Economics and Business, 8(4), 983–992. https://doi.org/10.13106/jafeb.2021.vol8.no4.0983

Zhang, M., Wang, Y., & Olya, H. (2022). Shaping Social Media Analytics in the Pursuit of Organizational Agility: A Real Options Theory Perspective. Tourism Management, 88(March 2020), 104415. https://doi.org/10.1016/j.tourman.2021.104415

Zhao, L., Lee, S. H., & Copeland, L. R. (2019). Social media and Chinese consumers’ environmentally sustainable apparel purchase intentions. In Asia Pacific Journal of Marketing and Logistics (Vol. 31, Issue 4, pp. 855–874). https://doi.org/10.1108/APJML-08-2017-0183

Zollo, L., Filieri, R., Rialti, R., & Yoon, S. (2020). Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience. Journal of Business Research, 117(April), 256–267. https://doi.org/10.1016/j.jbusres.2020.05.001