Investigate the effects seasonal offerings and grading on characteristics of marketing of agricultural products (Case Study Mazandaran Province's Citrus)

Subject Areas : Agricultural Economics Research

majid MOHAMMADI ¹ (Ph.D. Student of Agricultural Economics, Department of Agricultural Economics and Development, University of Tehran.)
hamed rafiee ² (Assisstant Professor of Agricultural Economics, Department of Agricultural Economics and Development, University of Tehran.)

Received: 2018-04-05 Accepted : 2020-05-15 Published : 2020-07-22

Keywords: Mazandaran, Gradation, Seasonal supply, Agricultural Marketing, Citrus,

Abstract :

this study with completing 255 questionnaires from consumers, manufacturers, wholesalers and retailers of citrus in Mazandaran province in year 1394 and using marketing characteristics, examined The market situation of varying degrees of citrus in the Mazandaran Province in two time periods of harvest and post-harvest season. The results of this study showed that the producer’s share of the final price of products in the market in harvest on average is 42.7 percent. While do not be high marketing costs by intermediaries, wholesalers and retailers in the market. But In the event that producer storage their product and sell in post-harvest to shares 41.6 percent and if that sell their product in harvest and without storage, will be 29.3 percent of the post-harvest season price. The results also showed that the final profit of producer for per kilogram of citrus to better grades is more and given the producer obtains more profit with grading production, It is recommended that producers alongside Storage their citrus, grade product pre-sale to reaches the profit of grading to them.

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