The Study of Electroencephalography in Neuromarketing Research, Consumer Behavior and Performance Method: A Systematic Analysis
Subject Areas : Marketing
Samira Nazari Ghazvini
1
,
Younos Vakil Alroaia
2
,
Rohizat Baharon
3
1 - PhD Student in Business Management, Semnan Branch, Islamic Azad University, Semnan, Iran
2 - Associate Prof. and Chairman, Entrepreneurship and Commercialization Research Center, Semnan Branch, Islamic Azad University, Semnan, Iran
3 - Professor in Marketing Management, Department of Business Administration, Universiti Teknologi Malaysia, Johor, Malaysia
Keywords:
Abstract :
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