Designing the Causal Sensory Impulses Model in Creating a Positive Brand Image (Case Study: Dairy Industry)

Subject Areas : Business Strategy

Abdolkarim Tazesh ¹ , Esmaeil Hassanpour Qorughchi ² , Vahi Reza Mirabi ³ , Mohammad Hossein Ranjbar ⁴

1 - Department of Marketing Management, Qeshm Branch, Islamic Azad University, Qeshm, Iran
2 - Department of Marketing Management, Qeshm Branch, Islamic Azad University, Qeshm, Iran
3 - Department of Marketing Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran
4 - Department of Management, Bandar Abbas Branch, Islamic Azad University, Bandar Abbas, Iran

Received: 2019-01-15 Accepted : 2019-12-29 Published : 2019-10-01

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