Designing the Causal Sensory Impulses Model in Creating a Positive Brand Image (Case Study: Dairy Industry)
Subject Areas : Business Strategy
Abdolkarim Tazesh
1
(
Department of Marketing Management, Qeshm Branch,
Islamic Azad University, Qeshm, Iran
)
Esmaeil Hassanpour Qorughchi
2
(
Department of Marketing Management, Qeshm Branch,
Islamic Azad University, Qeshm, Iran
)
Vahi Reza Mirabi
3
(
Department of Marketing Management, Central Tehran Branch,
Islamic Azad University, Tehran, Iran
)
Mohammad Hossein Ranjbar
4
(
Department of Management, Bandar Abbas Branch,
Islamic Azad University, Bandar Abbas, Iran
)
Keywords:
Abstract :
