Study and Effectiveness of Marketing Mix (Service) on Customer Relationship Management (Especial Ref. to Insurance Industry )
Subject Areas : Futurology
1 - نویسنده مسئول یا طرف مکاتبه:
Keywords: Insurance Industry, customer Relationship manageme, marketing mix, Economic
, 
, aganicies, Service Marketing, physical Evidance,
Abstract :
Insurance industry is one of the most valuable industry in every society that causes development'scountry. Today in all developed country insurance plays an important role in development of countries, because they believe that insurance plays an important role in all part of economy and bycompensation damages of doing economic and developed activities of society increase investmentmotivation. In other word, Insurance industry as a collection of economic agencies consider cost andbenefit and in optimum point should prepare the best services by the least of cost that it leads to fastermovement of country development . One of the characteristic of insurance companies is being it's vitalrole in financial matters that makes dynamic movements or changes in growing and developing capitalmarket , beside in they prepare security in all economic activities via corporation and using financialsources . In spite of fundamental and important role of Insurance industry in financial market , activeentities in this markets don't have cohesiveness and integration and they manage process traditionallythat causes effects on other economic parts. Insurance industry partnership in capital market in Iran incomparison of other developing and developed country shows that it can increased between 30% -100% . We can use marketing techniques to improve Insurance industry in Iran by considerationpotential capabilities in Insurance industry in Iran.
