Predicting the Quality of Life and the Spirit of Competition-Cooperation using Personality Traits in Marketers in Hamedan
Subject Areas : Educationalmohammadreza zoghipaydar 1 , fateme behjame 2 , Ahmad Bayat 3
1 - Associate Professor of Psychology, Faculty of Economics and Social Sciences, Bu-Ali Sina University, Hamedan, Iran
2 - Psychology, Faculty of Economics and Social Sciences, Bu-Ali Sina University, Hamedan, Iran
3 - Psychology, Faculty of Economics and Social Sciences, Bu-Ali Sina University, Hamedan, Iran
Keywords: personality, competition-cooperation, marketers, quality of life,
Abstract :
The purpose of this study was to predict the quality of life and the spirit of competition-cooperation using personality traits in marketers of Hamadan. The method was correlational. The statistical population included all marketers in Hamadan (both men and women), of which 212 people were selected by available sampling method and answered to personality type A and B (Jenkins, 1971), the spirit of cooperation-competition (Martin, 1976), and SF36 (Var and Sherborne, 1992) questionnaires. Data were analyzed by regression analysis. The findings showed that personality traits A and B are related to quality of life and spirit of competitive-cooperation of marketers in Hamadan (P <0.05). Also, the quality of life and spirit of competition-cooperation in marketers of Hamedan can be predicted by personality traits A and B.
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