پیش‌بینی کیفیت زندگی و روحیۀ رقابت- همکاری با استفاده از ویژگی‌های شخصیتی در بازاریان شهر همدان
محورهای موضوعی : تربیتی
محمدرضا ذوقی پایدار
1
(
دانشیار گروه روان‌شناسی، دانشکدۀ علوم اقتصادی و اجتماعی، دانشگاه بوعلی سینا، همدان، ایران
)
فاطمه به جامه
2
(
کارشناس ارشد روان‌شناسی، دانشکدۀ علوم اقتصادی و اجتماعی، دانشگاه بوعلی سینا، همدان، ایران
)
احمد بیات
3
(
دانشجوی دکتری روان‌شناسی، دانشکدۀ علوم اقتصادی و اجتماعی، دانشگاه بوعلی سینا، همدان، ایران
)
کلید واژه: شخصیت, رقابت- همکاری, کیفیت زندگی, بازاریان,
چکیده مقاله :
هدف این پژوهش پیش‌بینی کیفیت زندگی و روحیۀ رقابت- همکاری با استفاده از ویژگی‌های شخصیتی در بازاریان شهر همدان بود. طرح پژوهش رابطه‌ای از نوع همبستگی و جامعۀ آماری شامل کلیۀ بازاریان شهر همدان (اعم از مرد و زن) بود که از بین آن‌ها 212 نفر به صورت دردسترس انتخاب شدند و به پرسشنامه‌های شخصیت نوع A و B (Jenkins, 1971)، روحیۀ همکاری- رقابت (Martin, 1976)، و SF36 (War and Sherborne, 1992) پاسخ دادند. داده‌ها با روش تحلیل رگرسیون تجزیه و تحلیل شد. یافته‌ها نشان داد که ویژگی‌های شخصیتی A و B با کیفیت زندگی و روحیۀ رقابت- همکاری بازاریان شهر همدان رابطه دارد (05/0 > P). همچنین کیفیت زندگی و روحیۀ رقابت- همکاری بازاریان شهر همدان با استفاده از ویژگی‌های شخصیتی A و B، قابل پیش‌بینی است.
The purpose of this study was to predict the quality of life and the spirit of competition-cooperation using personality traits in marketers of Hamadan. The method was correlational. The statistical population included all marketers in Hamadan (both men and women), of which 212 people were selected by available sampling method and answered to personality type A and B (Jenkins, 1971), the spirit of cooperation-competition (Martin, 1976), and SF36 (Var and Sherborne, 1992) questionnaires. Data were analyzed by regression analysis. The findings showed that personality traits A and B are related to quality of life and spirit of competitive-cooperation of marketers in Hamadan (P <0.05). Also, the quality of life and spirit of competition-cooperation in marketers of Hamedan can be predicted by personality traits A and B.
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