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Manuscript ID : JIK-2106-3606 (R1) Visit : 270 Page: 147 - 187

Article Type: Original Research

Designing a market-oriented and relationship-oriented organizational culture model using the Delphi method to evaluate the performance of financial management in the National Iranian Gas Company.

Subject Areas : Journal of Investment Knowledge

Mohammad Hossein Mehrarad 1 ( 1. Department of Business Management, Science and Research Branch, College of Management and Economics, Islamic Azad University, Tehran, Iran )
Karim Hamdi 2 ( Business Management, Faculty of Management and Economics, Research Sciences Branch, Islamic Azad University, Tehran, Iran. )
maryam khaliliaraghi 3 ( 3. Department of Business Management, Science and Research Branch, College of Management and Economics, Islamic Azad University, Tehran, Iran )

Received: 2021-06-29 Accepted : 2021-08-14 Published : 2024-12-21

Keywords: market-oriented culture, National Iranian Gas Company, Financial Performance, organizational culture, relationship-oriented culture,

Abstract :

This paper designs a market-oriented and relationship-oriented organizational-cultural model using the Delphi method to evaluate the performance of financial management in the National Iranian Gas Company. In a mixed approach, the criteria and sub-criteria were first extracted by the Delphi method. The statistical population of this study is in the qualitative part of the managers and experts of the headquarters of the National Iranian Gas Company and the quantitative part of the population includes employees (350 people). To determine the sample size in the quantitative part, Cochran's formula was used and 184 questionnaires were randomly distributed. In the qualitative section, by interviewing 10 experts, theoretical saturation and performing 3 stages of Delphi technique resulted in presenting the model. The final model of organizational culture including 4 dimensions, 14 components and 41 indicators was designed, which is briefly presented in the culture of relationship in the sector (leadership, financial performance of the organization, commitment, human resource development), market-oriented culture (collectivism, mission, competitiveness) in this article. Benefiting from a relationship-oriented culture, the National Iranian Gas Company strives to maintain structured relationships in the areas of financial management, human resource management and competitiveness, and by innovating and emphasizing ideation, puts knowledge-based culture at the top of its business. Its dimensions consider financial management as the heart of the organization and strive for a market-oriented presence with a human resources and human relations approach.

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