Study of Experiential Marketing on After-purchase Behaviors in Food Products

Saeednia, H. R.; Goudarzi, A.

Journal of Industrial Strategic Management

Issue 31 Vol. 10 Winter 2013

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Manuscript ID : 557500 Visit : 76 Page: 79 - 90

Article Type: Original Research

Study of Experiential Marketing on After-purchase Behaviors in Food Products

Subject Areas : policy making

H. R. Saeednia ¹ , A. Goudarzi ²

1 - Assistant Professor in Management, Islamic Azad University, Tehran North Branch, Tehran, Iran.
2 - MA Student in Management, Islamic Azad University, Tehran North Branch, Tehran, Iran.

Received: 2015-10-13 Accepted : 2015-10-13 Published : 2013-11-01

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Study of Experiential Marketing on After-purchase Behaviors in Food Products

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