Identification and ranking of effective factors in competitiveness on the growth and development of the export market using fuzzy multi-criteria decision-making techniques
Subject Areas : Jounal of Marketing Managementsomayeh Hozouri 1 , Mohammad ail abdolvand 2
1 - Ph.D student in Business Administration, Science and Research Unit, Islamic Azad University, Tehran, Iran
2 - Assistant Professor, Department of Business Administration, Science and Research Branch, Islamic Azad University, Tehran, Iran
Keywords: Export, Exporters target markets, Competitiveness, Export market growth,
Abstract :
The main objective of this research is to evaluate the factors affecting competitiveness on the growth and development of the export market in the commercial and export companies. The method used in this research is applied in terms of purpose and descriptive, survey and correlation nature. The statistical population of this research was Q (230), using random sampling method. To determine the reliability of the questionnaire, the Cronbach's alpha coefficient was 0.86, which indicates a high level of reliability. To analyze the data, Kolmogorov-Smirnov tests, Spearman test and T-test using Spss software and other relevant tests, which are described in detail in this study, were analyzed to identify each of the components and sub-components To make The results indicate that this research consists of 4 main components of environmental factors (with 3 questions), internal agent (with 7 questions), resource-based approach (with 4 questions), factor of production capacity (with 3 questions) And a total of 17 sub-criteria. By using the fuzzy tops is method and designing a specific questionnaire, effective factors of competitiveness on the growth and development of the export market of food industry were ranked and prioritized. Finally, among the 17 existing subsets of "customer orientation", "consumer trends", "ability Firm in Product Marketing "and" Competitive Power "ranked highest.
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