About the journal
Journal of Marketing Management (JOMM) is a scholarly, referred, peer reviewed publication of Graduate School of Management and Economics, Science and Research Branch, IAU in Iran.
The primary purpose of the Journal of marketing Management (JOMM) is to publish scholarly research articles in the fields of Business and Marketing Management. As the official journal of the Islamic Azad University (IAU), the JOMM is recognized as a primary instrument for projecting and supporting the goals and objectives of this organization, which include scholarly research and the free exchange of ideas. The journal is circulated in more than 300 Branches of IAU around the world. JOMM appreciates systematic reviews, original papers, and peer-reviewed research on all aspects of Marketing Management.
Indexed in ISC, SID & Index Copernicus
Topics of interest to IJMBR readers include:
1- Marketing Managemnt
2- Social Marketing
3- Green Marketing
4- Business Management
5- Customer Satisfaction
Recent Articles
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Open Access Article
1 - The influence of endorsers, the degree of mental involvement of the product and gender on the attitude towards advertising and attitude towards the brand
F. Nickfar * ، اسماعیل حسن پور ، Kambiz Heidarzadeh Hanzaee ، hamidreza kordlouieIssue 1 , Vol. 20 , Spring 2025 -
Open Access Article
2 - Evaluation of Scientific outputs about Social Media Marketing in the field of Health and Hygiene based on the documents of the WoS
Mehri Mahdikhani ، Seyyed Hassan Hatami-nasab * ، Mohammad Reza Dehghani Ashkezari ، S. Nayebzadeh ، sayyed majid mirhosseiniIssue 1 , Vol. 20 , Spring 2025 -
Open Access Article
3 - Identifying the drivers and drivers of entrepreneurial marketing for brand life cycle management with a meta-synthesis approach
shahram raeissi ، Mohammad Javad Taghipourian * ، مریم رحمتی ، اعظم حاجی اقاجانیIssue 1 , Vol. 20 , Spring 2025 -
Open Access Article
4 - Predicting product sales in the Iranian pharmaceutical industry using artificial intelligence
aidin mahban ، کریم حمدی * ، پیمان غفاریIssue 1 , Vol. 20 , Spring 2025 -
Open Access Article
5 - Explanation of the components affecting the routing of the food distribution system
saeed arabi ، farshid namamian * ، yosef mohammadifar ، فخرالدین معروفیIssue 1 , Vol. 20 , Spring 2025 -
Open Access Article
6 - Designing an effective native advertising model: Grounded Theory
Mina MontakhabMadani ، yalda rahmati ghofrani * ، Shahrokh Yousefzade- Chabok ، Rahmat Ali Saberi HaghaeghIssue 1 , Vol. 20 , Spring 2025 -
Open Access Article
7 - Explaining the Threshold Effects of Foreign Exchange Market Pressure on Stock Returns with the Influence of Risk Aversion Indicators in Aiming to Improve Marketing Management in Financial Markets
MARYAM SADEGHI SANABADI ، Hosein Sharifi Renani * ، maryam emamimibodyIssue 1 , Vol. 20 , Spring 2025 -
Open Access Article
8 - Systematic review of supply chain capabilities and competitive advantage in food industry supply chain
maryam arbab ، Hassan Ghodrati * ، hosein jabbaei ، Ali akbar FarzinfarIssue 1 , Vol. 20 , Spring 2025
Most Viewed Articles
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Open Access Article
1 - The effect of cultural identification, attractiveness, trustworthiness, and fulfillment of online shopping websites on the repeat purchase intention and the effective relationship of product and service attractiveness
Morteza Baghaei Shahrivar ، kambiz heidarzadeh * ، mohamadali abdolvandIssue 1 , Vol. 19 , Spring 2024 -
Open Access Article
2 - The Impact of Brand Image, Ethical Behavior and Service Quality on Patient Loyalty Considering the Mediating Role of Patient Satisfaction (Case Study: Tehran Ophthalmology Private Centers)
amirhossein samadzadeh ، Mohammad ail abdolvand * ، mohsen KhunSiavashIssue 2 , Vol. 16 , Summer 2021 -
Open Access Article
3 - Presenting the model of smart tourism development strategies in Iran
neda aslani ، leila Andervazh * ، kiumars AryaIssue 2 , Vol. 19 , Summer 2024 -
Open Access Article
4 - Investigating effective factors on purchase intention of luxury products
matineh fathali * ، bahram kheiriIssue 1 , Vol. 1 , Autumn 2018 -
Open Access Article
5 - The Relationship between Social Media Marketing and Consumer Behavior Based on Age Group with the Mediating Role of Brand Equity in Irancell Communication Services Company
Zeinab Shabaninejad ، Ehsaneh Nejad Mohammad Nameghi * ، Hassan EsmailpourIssue 4 , Vol. 18 , Winter 2024 -
Open Access Article
6 - Investigating the impact of social media advertising features on the intention to buy young customers in the electronics industry (case study: digikala)
abbasali hajikarimi ، Fatemeh Karimi Jafari * ، shahin yazdaniIssue 2 , Vol. 17 , Summer 2022 -
Open Access Article
7 - Investigation the Role of Relationship Marketing, Experiential Marketing and Cause Marketing in Customer Loyalty
A. Sheidaei habashi * ، A. R. Fazlzadeh ، M. FaryabiIssue 3 , Vol. 9 , Autumn 2014 -
Open Access Article
8 - Developing a digital marketing strategy model for Iranian successful startups based on the Grounded Theory
Sepideh Moradi ziba ، Javad Abbasi * ، Reza Radfar ، Mohammad Ali AbdolvandIssue 3 , Vol. 18 , Autumn 2023 -
Open Access Article
9 - The Effect of Brand Personality and Brand Image on Word of Mouth
Marjan Daneshian ، Shahnaz Nayebzadeh * ، Mahmoud Moien Addin ، Akram EghbaliIssue 3 , Vol. 11 , Autumn 2016 -
Open Access Article
10 - Investigating the moderating role of consumer diversification, innovation and consumer aptitude on the relationship between satisfaction with customer behavioral loyalty
Faezeh Rezaee ، K. Heidarzadeh *Issue 4 , Vol. 15 , Winter 2021
