About the journal
Journal of Marketing Management (JOMM) is a scholarly, referred, peer reviewed publication of Graduate School of Management and Economics, Science and Research Branch, IAU in Iran.
The primary purpose of the Journal of marketing Management (JOMM) is to publish scholarly research articles in the fields of Business and Marketing Management. As the official journal of the Islamic Azad University (IAU), the JOMM is recognized as a primary instrument for projecting and supporting the goals and objectives of this organization, which include scholarly research and the free exchange of ideas. The journal is circulated in more than 300 Branches of IAU around the world. JOMM appreciates systematic reviews, original papers, and peer-reviewed research on all aspects of Marketing Management.
Indexed in ISC, SID & Index Copernicus
Topics of interest to IJMBR readers include:
1- Marketing Managemnt
2- Social Marketing
3- Green Marketing
4- Business Management
5- Customer Satisfaction
Recent Articles
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Open Access Article
1 - Designing a beauty and fashion consumer buying behavior model using digital marketing (with emphasis on Foundation data theory)
Somayeh Hozouri mohamad ali Abdolvand Kambiz Heidarzadeh Mohsen KhunsiavashIssue 3 , Vol. 19 , Autumn 2024 -
Open Access Article
2 - Identifying and analyzing factors affecting the development of services with a sustainable marketing approach (case study: food industry retailers)
amir danesh shahraki Shahnaz Nayebzadeh Seyyed Hassan Hatami-nasabIssue 3 , Vol. 19 , Autumn 2024 -
Open Access Article
3 - The role of online brand equity on the willingness to repurchase considering the role of visual appeal, online preference and the willingness to pay a higher price for high-tech products
faranak khodayari hesamodin zamaniIssue 3 , Vol. 19 , Autumn 2024 -
Open Access Article
4 - The Exploration of Verbal and Visual Characteristics of products in online stores
Babak Rashidi Ashtiani S. H. Khodadad Hoseini Beytollah Akbari MoghaddamIssue 3 , Vol. 19 , Autumn 2024 -
Open Access Article
5 - The role of financial motivation in profit management decisions with an emphasis on the personality characteristics of financial managers
Ali Ramzi mojdeh mohamadreza Vatanparast Mehdi MeshkiIssue 3 , Vol. 19 , Autumn 2024 -
Open Access Article
6 - Designing a new product model based on innovative events and company performance
Ali Ebadi حسن مهرمنش سید ذبیح اله هاشمیIssue 3 , Vol. 19 , Autumn 2024 -
Open Access Article
7 - Agile business model of ARVAND Petrochemical Company in the environment of the fourth industrial revolution using business process management systems
ghasem ebadi حسین ادب احمدرضا کسرائیIssue 3 , Vol. 19 , Autumn 2024 -
Open Access Article
8 - Designing a paradigmatic model of tourists' permanence in urban tourism destinations
afshin bahremand fariz taherikia mohammad hasan behzadi asghar moshabakiIssue 3 , Vol. 19 , Autumn 2024
Most Viewed Articles
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Open Access Article
1 - The effect of cultural identification, attractiveness, trustworthiness, and fulfillment of online shopping websites on the repeat purchase intention and the effective relationship of product and service attractiveness
Morteza Baghaei Shahrivar kambiz heidarzadeh mohamadali abdolvandIssue 1 , Vol. 19 , Spring 2024 -
Open Access Article
2 - The Impact of Brand Image, Ethical Behavior and Service Quality on Patient Loyalty Considering the Mediating Role of Patient Satisfaction (Case Study: Tehran Ophthalmology Private Centers)
amirhossein samadzadeh Mohammad ail abdolvand mohsen KhunSiavashIssue 2 , Vol. 16 , Summer 2021 -
Open Access Article
3 - Investigation the Role of Relationship Marketing, Experiential Marketing and Cause Marketing in Customer Loyalty
A. Sheidaei habashi A. R. Fazlzadeh M. FaryabiIssue 3 , Vol. 9 , Autumn 2014 -
Open Access Article
4 - Presenting the model of smart tourism development strategies in Iran
neda aslani leila Andervazh kiumars AryaIssue 2 , Vol. 19 , Summer 2024 -
Open Access Article
5 - The Relationship between Social Media Marketing and Consumer Behavior Based on Age Group with the Mediating Role of Brand Equity in Irancell Communication Services Company
Zeinab Shabaninejad Ehsaneh Nejad Mohammad Nameghi Hassan EsmailpourIssue 4 , Vol. 18 , Winter 2024 -
Open Access Article
6 - Investigating the moderating role of consumer diversification, innovation and consumer aptitude on the relationship between satisfaction with customer behavioral loyalty
Faezeh Rezaee K. HeidarzadehIssue 4 , Vol. 15 , Winter 2021 -
Open Access Article
7 - Investigating effective factors on purchase intention of luxury products
matineh fathali bahram kheiriIssue 1 , Vol. 1 , Autumn 2018 -
Open Access Article
8 - Effectiveness of entrepreneurship education in manufacturing industries
Shahram Bayat Afsaneh Zamani Moghadam Hossein Vazifeh DoostIssue 4 , Vol. 18 , Winter 2024 -
Open Access Article
9 - Give a Pattern for Designing Marketing Information System (MkIS) in Tehran Pegah Milk Factories
H. Mehrani A. Sarafizadeh F. HafthangiIssue 2 , Vol. 1 , Autumn 2006 -
Open Access Article
10 - Investigating the impact of social media advertising features on the intention to buy young customers in the electronics industry (case study: digikala)
abbasali hajikarimi Fatemeh Karimi Jafari shahin yazdaniIssue 2 , Vol. 17 , Summer 2022
