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  • Vol. 20
  • Issue1 Vol.20
  • 1
    Issue 1   Vol. Spring 2025
    Reviewers of this Issue
  • List of Articles


      • Open Access Article
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        1 - The influence of endorsers, the degree of mental involvement of the product and gender on the attitude towards advertising and attitude towards the brand
        F. Nickfar اسماعیل حسن پور Kambiz Heidarzadeh Hanzaee hamidreza kordlouie
      • Open Access Article
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        2 - Evaluation of Scientific outputs about Social Media Marketing in the field of Health and Hygiene based on the documents of the WoS
        Mehri Mahdikhani Seyyed Hassan Hatami-nasab Mohammad Reza Dehghani Ashkezari S. Nayebzadeh sayyed majid mirhosseini
      • Open Access Article
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        3 - Identifying the drivers and drivers of entrepreneurial marketing for brand life cycle management with a meta-synthesis approach
        shahram raeissi Mohammad Javad Taghipourian مریم رحمتی اعظم  حاجی اقاجانی
      • Open Access Article
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        4 - Predicting product sales in the Iranian pharmaceutical industry using artificial intelligence
        aidin mahban کریم حمدی پیمان غفاری
      • Open Access Article
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        5 - Explanation of the components affecting the routing of the food distribution system
        saeed arabi farshid namamian yosef mohammadifar فخرالدین معروفی
      • Open Access Article
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        6 - Designing an effective native advertising model: Grounded Theory
        Mina MontakhabMadani yalda rahmati ghofrani Shahrokh Yousefzade- Chabok Rahmat Ali Saberi Haghaegh
      • Open Access Article
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        7 - Explaining the Threshold Effects of Foreign Exchange Market Pressure on Stock Returns with the Influence of Risk Aversion Indicators in Aiming to Improve Marketing Management in Financial Markets
        MARYAM  SADEGHI SANABADI Hosein Sharifi Renani maryam emamimibody
      • Open Access Article
        • Abstract Page
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        8 - Systematic review of supply chain capabilities and competitive advantage in food industry supply chain
        maryam arbab Hassan Ghodrati hosein jabbaei Ali akbar Farzinfar
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