The Data Analysis Network Process (DANP) is one of the success factors of technology-based startup businesses
Subject Areas : Jounal of Marketing Management
Majid Fani
1
*
,
mahdi khodaparast
2
1 - Assistant Professor, Department of Business Administration, Babol Branch, Islamic Azad University, Babol, Iran
2 - Assistant Professor, Human Resources Studies and Evaluation Department, Research Center for Resource Management and Knowledge-Based Business Studies, Iran
Keywords: Business success, startups, technology, creativity and innovation, entrepreneurship,
Abstract :
Research Objective: The technological revolution has led to the transformation of society and the emergence of digital and platform startups by creating wider access to the Internet in the form of smart mobile devices. The purpose of the present study is to analyze the network analysis process (DANP), one of the factors for the success of technology-based startup businesses.
Research Method: The research method is applied-developmental in terms of its purpose and descriptive in terms of data collection and quantitative in terms of implementation. The statistical population of the study includes 10 startup managers with 10 years of experience and at least ten years of management experience and their field of specialization is business management, and they were selected using purposive sampling. The DEMATEL questionnaire was used to collect data from the DEMATEL section and the network analysis process to prioritize variables. The DENP method (a combination of DEMETL and analytic network process (ANP)) was used to prioritize the effective factors.
Results: The results showed that technological entrepreneurship, technological monitoring, technological business, knowledge absorption capacity, university-industry interactions, active foresight, risk management, organizational learning, financing, product and service quality, creativity and innovation, innovation and entrepreneurship culture, customer satisfaction, perceived performance, science and technology parks, and entrepreneurship development and transfer are in the first to sixteenth priority, respectively.
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