List of Articles

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - Investigation of the Effect of Country of Origin Image on Brand Equity (Case Study: Iran khodro Diesel Company- Chorus Minibus)
  K. Heidarzadeh M. Hashemi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Presentation of Integrated Model of Consumer Behavior in Electronic Shopping
  H. Shafizadeh S. I. Seyedi I. Ghasemi Dalarsetaghi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - Satisfaction and Inertia Influence on Loyalty (Case study: Mobile Phone)
  F. Khajouei Sh. Nayebzadeh
• Open Access Article
  • Abstract Page
  • Full-Text
  
  4 - Determining of Influencing Factors for Identified Products Marketing (Case Study: Identified Egg in Tehran)
  I. Radipour V. Borimnejad
• Open Access Article
  • Abstract Page
  • Full-Text
  
  5 - The Strategic Positioning of Saderat Bank Brand from the Viewpoint of Legal Customers – Manufacturing Units of Southern Khorasan Province
  L. Mahmoodi S. A. R. Davoodi T. Sadeghi A. Kafashpor F. Yosefzadeh
• Open Access Article
  • Abstract Page
  • Full-Text
  
  6 - Investigation the Effects of Cognitive and Affective Evaluations on Behavioral Intentions
  M. A. Abdolvand P. Parakhodi Moghaddam
• Open Access Article
  • Abstract Page
  • Full-Text
  
  7 - Study of the Coordination between Business Level Strategies and Market Orientation in the Context of Organizational Life Cycle Stages
  S. M. Baghery F. Asghary