A

  • Abasalizadeh.ALI Presenting Agricultural Marketing Model with Emphasis on Medicinal Herbs in Iran [ Vol.18, Issue 1 - Spring Year 1402]
  • Abbas pour.bagher Examining the impact of website quality, customer emotion and satisfaction on e-customers' loyalty on travel booking websites [ Vol.13, Issue 1 - Spring Year 1397]
  • Abbasi nehjoei.Morteza Developing a digital marketing strategy model for Iranian successful startups based on the Grounded Theory [ Vol.18, Issue 3 - Autumn Year 1402]
  • Abbasi.Abbas Investigating Antecedents and Consequences of Service Customer Extra-role Behavior [ Vol.6, Issue 4 - Winter Year 1390]
  • Abbasi.Mohammad Reza Designing Structural Equation Model of Competitiveness in Level of Departments of Insurance Companies in Tehran [ Vol.7, Issue 1 - Spring Year 1391]
  • abbasi.nazanin Segmentation and Profiling of Customers of Arvand License Plate Registered Vehicles Using Neural Network Algorithm of Self-Organizing Maps Model [ Vol.17, Issue 4 - Winter Year 1401]
  • Abdi.Homira The effect of Outdoor Advertising with the mediating role of Brand Equity on brand image from the viewpoints of Isfahan Sporting Goods customers (Case study: Darafsh sportswear brand) [ Vol.14, Issue 3 - Autumn Year 1398]
  • Abdolazimi.H. Evaluating the Factors Influencing the Adoption of Internet Banking: An Integration of TAM and TPB with Perceived Risk and Perceived Benefit [ Vol.7, Issue 2 - Summer Year 1391]
  • Abdolkarimi.M. Evaluation of the International Traffic Management Role in the Telecommunication Company of Iran and a Proposed Model for Optimizing Management Capabilities [ Vol.3, Issue 1 - Spring Year 1387]
  • abdollahi bajestani.amir Identifying and classification of tools of Integrated marketing communications (IMC) in food industry by using of the AHP-FUZZY technique (Dina food industry) [ Vol.1, Issue 1 - Autumn Year 1397]
  • abdollahi bajestani.Amir Identification and Classification Tools Integrated Marketing Communications (IMC) in Food Industry by Using of the AHP-FUZZY Technique (Dina Food Industry) [ Vol.10, Issue 4 - Winter Year 1394]
  • Abdolvand.Mehri A Review of Tourism Destination Love: Management Implications for Tourism Businesses [ Vol.18, Issue 1 - Spring Year 1402]
  • Abdolvand.Mehri Designing a beauty and fashion consumer buying behavior model using digital marketing (with emphasis on Foundation data theory) [ Vol.19, Issue 3 - Autumn Year 1403]
  • Abdolvand.Mehri Evaluating the Factors Influencing the Adoption of Internet Banking: An Integration of TAM and TPB with Perceived Risk and Perceived Benefit [ Vol.7, Issue 2 - Summer Year 1391]
  • Abdolvand.Mehri Role and Effect of Psychological and Brand Antecedents on Luxury Consumpation Among Youth Adults [ Vol.5, Issue 1 - Spring Year 1389]
  • Abdolvand.Mehri Recognizing and Ranking Consumers' Purchasing Criteria for Mid-Range Priced Passenger Cars in Tehran, Using Fuzzy AHP [ Vol.3, Issue 1 - Spring Year 1387]
  • Abdolvand.Mehri Presenting Fuzzy Approach on Customer Satisfaction Measurement Case Study Roozaneh Dairying Company [ Vol.2, Issue 2 - Autumn Year 1386]
  • Abdolvand.Mehri Investigation the Effects of Consumer Shopping Value on Satisfaction, Loyalty, Word of Mouth and Share of Purchase [ Vol.7, Issue 4 - Winter Year 1391]
  • Abdolvand.Mehri Investigating Factors Influencing Tejarat bank's Customer Loyalty [ Vol.3, Issue 2 - Autumn Year 1387]
  • Abdolvand.Mehri Evaluating and Prioritizing Effective Factors in Selecting Celebrity Endorsements for Advertising Campaigns from the Consumers' Point of View [ Vol.9, Issue 2 - Summer Year 1393]
  • Abdolvand.Mehri The Impact of After- Sales Services Quality on Behavioral Intentions of Buyers of Industrial Products [ Vol.6, Issue 2 - Summer Year 1390]
  • Abdolvand.Mehri Investigation of the Relationship between Product Involvement and Brand Commitment [ Vol.6, Issue 4 - Winter Year 1390]
  • Abdolvand.Mehri Evaluation of Factors Affecting Internet Banking Adoption among Governmental and Private Banks Customers in Tehran [ Vol.10, Issue 4 - Winter Year 1394]
  • Abdolvand.Mehri The Evaluation of Effective Factors on Buyers’ Satisfaction in Supply chain – A Case Study of Food Factories in Esfahan [ Vol.4, Issue 2 - Autumn Year 1388]
  • Abdolvand.Mehri Estimating Segment - Oriented Discrete - Choice Model of Customer Differentiation (Buyers Preferences of Saipa Products as a Case Study) [ Vol.8, Issue 4 - Winter Year 1392]
  • Abdolvand.Mehri Explanation the Model of Iranian Oil Products Export Performance [ Vol.16, Issue 4 - Winter Year 1400]
  • Abdolvand.Mehri The influence of personal values on customer loyalty in agricultural bank of Tehran [ Vol.14, Issue 2 - Summer Year 1398]
  • Abdolvand.Mehri Identifying and ranking the variables affecting credit guarantees on the growth and development of the export market Using Group Decision Making Technique (MCDM) [ Vol.15, Issue 2 - Summer Year 1399]
  • Abdolvand.Mehri The Impact of Brand Image, Ethical Behavior and Service Quality on Patient Loyalty Considering the Mediating Role of Patient Satisfaction (Case Study: Tehran Ophthalmology Private Centers) [ Vol.16, Issue 2 - Summer Year 1400]
  • Abdolvand.Mehri Identification and ranking of effective factors in project marketing on buyer-seller relationships in the trading Market [ Vol.12, Issue 4 - Winter Year 1396]
  • Abdolvand.Mehri The impact of customers' attitudes towards green hotels on their willingness to pay and their recurrence intentions [ Vol.13, Issue 2 - Summer Year 1397]
  • Abdolvand.Mehri Investigation of the effect of customer Orientation on the export performance of companies exporting home appliances: Betting on Trust, Communication and Behavioral Commitment by Bayesian Method [ Vol.14, Issue 4 - Winter Year 1398]
  • Abdolvand.Mehri Identification Effect Factors on Corporate Banking Effectiveness with the Role of Customer Relationship Management as mediation Role “Mixed Method” [ Vol.12, Issue 2 - Summer Year 1396]
  • Abdolvand.Mehri Identification Effect Factors on Customer Relationship Management in Retail Banking [ Vol.11, Issue 2 - Summer Year 1395]
  • Abdolvand.Mehri Evaluation of factors affecting Internet banking adoption among governmental and private banks Customers in Tehran. [ Vol.1, Issue 1 - Autumn Year 1397]
  • Abdolvand.Mehri Identification and ranking of effective factors in competitiveness on the growth and development of the export market using fuzzy multi-criteria decision-making techniques [ Vol.11, Issue 4 - Winter Year 1395]
  • Abdolvand.Mehri Factors Underlying Consumer AttitudesTowards E-Banking [ Vol.5, Issue 2 - Autumn Year 1389]
  • Abdolvand.Mehri Investigation the Effects of Cognitive and Affective Evaluations on Behavioral Intentions [ Vol.8, Issue 2 - Summer Year 1392]
  • abdolvand.mohamadali The effect of cultural identification, attractiveness, trustworthiness, and fulfillment of online shopping websites on the repeat purchase intention and the effective relationship of product and service attractiveness [ Vol.19, Issue 1 - Spring Year 1403]
  • abedi.ehsan Investigating the impact of advertising in social networks on the purchase intention of teenage customers in the restaurant industry (the study of adolescents aged 14 to 17 years old in Tehran schools) [ Vol.18, Issue 4 - Winter Year 1402]
  • Abedin.B. Customer Satisfaction Measurement: Through Multi-Criteria Analysis Model (MUSA) [ Vol.3, Issue 1 - Spring Year 1387]
  • abedini.ali The relationship between the marketing of computer games and the willingness to buy with the mediating role of culturalization [ Vol.13, Issue 2 - Summer Year 1397]
  • Abedini.Razieh Media Mix Elements Affecting Service Brand Equity (Case Study: Sina Bank) [ Vol.10, Issue 1 - Spring Year 1394]
  • Abedini.Razieh Media mix elements affecting service brand equity case study: bank sina [ Vol.1, Issue 1 - Autumn Year 1397]
  • Adel.Hossein Identifying the effective role of trust orientation and consumer gender in repurchase intention and online marketing with foresight approach (case study: sina integrated settlement complex) [ Vol.13, Issue 3 - Autumn Year 1397]
  • Afsordegan.A. A Study on the Effective Factors on Young Consumer’s Green Willingness: Tehran case study [ Vol.6, Issue 3 - Autumn Year 1390]
  • Agha Mohammad Ali Kermani.Mehrdad Scientific Mapping and Analysis of Keywords "Gasification in Marketing" Using the Scientometric Method and Social Network Analysis [ Vol.18, Issue 3 - Autumn Year 1402]
  • Aghaei Kordshami.Abozar Investigating the effect of Content and Social-Relation Gratification in Instagram on customer purchase intention, explaining the mediating role of customer resonance [ Vol.15, Issue 1 - Spring Year 1399]
  • Aghaei.Mohammad The Impact of Applying Brand Positioning and Customer Experience on Loyalty (Case Study: Hamrahe Aval) [ Vol.15, Issue 3 - Autumn Year 1399]
  • Aghajani afrouzi,.Aliakbar A Qualitative approach to Developing a content marketing model [ Vol.18, Issue 4 - Winter Year 1402]
  • ahmadi sharif.mahmood interactive marketing model based on the national system of innovation in industrial tools [ Vol.19, Issue 1 - Spring Year 1403]
  • Ahmadi.B. Consequences of JoiningWTO in Iranian Food Industry [ Vol.3, Issue 2 - Autumn Year 1387]
  • ahmadi.sirous The Relationship between Sensory Marketing and the Loyalty of Private Sports Club Customers, the Mediated Role of Perceived Value and Location dependency [ Vol.15, Issue 2 - Summer Year 1399]
  • Ahmadnejad Masti.Amirreza The Impact of Social Media Advertising Features on Costumer Purchase Intention [ Vol.17, Issue 2 - Summer Year 1401]
  • Akbari Moghaddam.Beytollah The Exploration of Verbal and Visual Characteristics of products in online stores [ Vol.19, Issue 3 - Autumn Year 1403]
  • Akbari.Hamid The Effect of Branding on Marketing and Export of Knowledge Companies Products (Case Study: Companies under Mazandaran Science and Technology Park) [ Vol.17, Issue 1 - Spring Year 1401]
  • Akbari.M. The Priority of Effective Factors on Customer's Loyalty with Using of ECSI Model [ Vol.6, Issue 1 - Spring Year 1390]
  • akbari.mohammad Investigating the Effect of Social Media Marketing Activities on Repurchase Intention and Sustainable Social Communication (Case Study: Atiesaz Iranian Company in Mashhad) [ Vol.17, Issue 1 - Spring Year 1401]
  • akbari.peyman The Analysis Moderating Role of Job Satisfaction and Organizational Commitment in Relation between Internal Marketing and Customer Orientation Stuff (Case Study: Pharmaceutical and Food Distribution Co.) [ Vol.10, Issue 1 - Spring Year 1394]
  • akbari.peyman The Analysis Moderating Role of Job Satisfaction and Organizational Commitment in Relation Between Internal marketing and Customer Orientation Stuff (Case Study: Pharmaceutical and Food Distribution Co.) [ Vol.1, Issue 1 - Autumn Year 1397]
  • Akhbarati.Iman Designing a competitive advantage model with an emphasis on brand identity based on foundational data theory in the apparel industry [ Vol.19, Issue 1 - Spring Year 1403]
  • Akhondi.Nasrin Designing a nation branding model in the field of industrial products and services export [ Vol.19, Issue 1 - Spring Year 1403]
  • Al Hosseini.S. S. Consideration of Price Perception and Quality Perception on Behavioral Intention in Private and State Banks in Iran [ Vol.3, Issue 2 - Autumn Year 1387]
  • ALAVI FOUMANI.SEYEDEH FATEMEH Design and Measure the Antecedents and Consequences of Consumer Purchasing Behavior in the Selection of Environmentally Friendly Packaging with a Mixed Approach [ Vol.18, Issue 1 - Spring Year 1402]
  • alavi.seyyed moslem AIDA model simulation with an emphasis on integrated marketing communications (Case of study: Ligno activator product of Jahan Kesht Falat Sabz) [ Vol.11, Issue 4 - Winter Year 1395]
  • alavi.seyyed moslem An Investigation into Factors that Affect Brand Choice Using Factor Analysis Approach [ Vol.6, Issue 1 - Spring Year 1390]
  • Aliarabi.Leila The Interplay of Strategic and Green Marketing Orientation on Competitive Advantage [ Vol.15, Issue 2 - Summer Year 1399]
  • aliesmaeili.zohreh Authentic Marketing Pragmatic Marketing (Components, Foregrounds, Outcomes): Interactions & Conflicts [ Vol.13, Issue 3 - Autumn Year 1397]
  • Alikhani.Razieh University Entrepreneurial Marketing: Developing Model with a Mixed Approach [ Vol.16, Issue 1 - Spring Year 1400]
  • alilou.parviz Designing a Model to clarify Brand Value-creation Determinants in Iranian Textile Industry [ Vol.12, Issue 4 - Winter Year 1396]
  • Alipoor.Parvin The Impact of After- Sales Services Quality on Behavioral Intentions of Buyers of Industrial Products [ Vol.6, Issue 2 - Summer Year 1390]
  • alipoor.vahideh Investigating the dimensions of internal marketing on the commitment of employees of Zanjan Municipality departments with the mediating role of employees' attitude towards work [ Vol.16, Issue 3 - Autumn Year 1400]
  • alipoor.vahideh The Effect of Communication Effectiveness on Customer Satisfaction with the Mediating Role of Perceived Value, Perceived Quality and Customer Trust (Case Study: Customers of Bank Shahr in Qazvin Province) [ Vol.17, Issue 3 - Autumn Year 1401]
  • alipouredarvish.zahra Design an Electronic Business Pattern in Industrial Markets with an Emphasis on Value Chain Role [ Vol.12, Issue 2 - Summer Year 1396]
  • Alizadeh meshgani.Fataneh Designing and Explaining the Entrepreneurial Marketing Model on E-Marketing with the Effect of Brand Personality Differentiation on Purchasing Intention [ Vol.17, Issue 4 - Winter Year 1401]
  • Alizadeh Meshkani.F. Examine Method for Marketing in Insurance Company [ Vol.2, Issue 1 - Spring Year 1386]
  • alizadeh.Rohoallah Surveying the effect of objective dimensions of electronic payment on using electronic payment systems with moderating role of perceived security and perceived trust of electronic transfer in Mellat Bank branches in Sari city [ Vol.1, Issue 1 - Autumn Year 1397]
  • alizadeh.Rohoallah Surveying the Effect of Objective Dimensions of Electronic Payment on Using Electronic Payment Systems with Moderating Role of Perceived Security and Perceived Trust of Electronic Transfer in Mellat Bank [ Vol.10, Issue 4 - Winter Year 1394]
  • alvani.mehdi A Survey of Electronic Banking Effects on Organizational Structure in Agricultural Banks [ Vol.4, Issue 2 - Autumn Year 1388]
  • Aminiyan.Meghdad Impact of the Culture and Content of Humorous Advertisement the Intention is to Buy a Product in the Framework of Customer Perceptions and Perceptions [ Vol.12, Issue 1 - Spring Year 1396]
  • amirasl.elika Studying the effect of perceived e-service quality and perceived security on brand equity [ Vol.12, Issue 3 - Autumn Year 1396]
  • amirkhani.fereshte Place brand value and citizen's brand attachment; analyzing the role of mediator of place satisfaction [ Vol.13, Issue 1 - Spring Year 1397]
  • Amoei Ojaki.Ali From Importance of Features in Purchasing to Consumers’ Personal Values: Overview of Laddering Technique and How It Works in Marketing Research [ Vol.13, Issue 3 - Autumn Year 1397]
  • andervazh.leila Presenting the paradigmatic model of social marketing based on ethical marketing to create brand value in the country's social security organization [ Vol.18, Issue 4 - Winter Year 1402]
  • Andervazh.leila Presenting the model of smart tourism development strategies in Iran [ Vol.19, Issue 2 - Summer Year 1403]
  • Andervazh.leila Presenting a strategic model of marketing capacities and its impact on performance in order to develop open innovation in Khuzestan steel industry [ Vol.17, Issue 3 - Autumn Year 1401]
  • ansari.ghasem Factors Affecting Customer Retention Among Cell Phone Users [ Vol.5, Issue 2 - Autumn Year 1389]
  • Ansari.Rahele Designing and explaining the model of consumer personality traits based on the impulse buying approach in international market with a mixed method [ Vol.19, Issue 1 - Spring Year 1403]
  • Anusheh.Mazdak Semiotics of verbal rhetoric in print advertising - Case study [ Vol.14, Issue 4 - Winter Year 1398]
  • Arya.kiumars Presenting the model of smart tourism development strategies in Iran [ Vol.19, Issue 2 - Summer Year 1403]
  • Asadi.Abas Studying the Effect of the High Level of Mental Involvement of the Customer in the Marketing Process of Influential People on the Desire to Travel to the Destination, the Attitude Towards the Brand and the Desire to Buy [ Vol.18, Issue 2 - Summer Year 1402]
  • Asadzadeh Firoozabadi.Alireza Investigating the Role of Entrepreneurial Marketing on Innovative Performance: The Effect of Human Capital Mediation (Case Study: Small and Medium-sized Knowledge-Based Companies, Tehran University Science and Technology Park) [ Vol.16, Issue 4 - Winter Year 1400]
  • asayesh.farzad Investigate the Effect of Social Media Personalization on Perceived Brand Value and Brand Loyalty with the Mediating Role of Brand Interaction and Consumer (Case Study: Snap Company) [ Vol.16, Issue 4 - Winter Year 1400]
  • Asayesh.Hamid The Mechanism of Effect of Economic Factors on the Volume of Bank Deposits in Islamic Banking Systems [ Vol.18, Issue 2 - Summer Year 1402]
  • Asayesh.Hamid Profit and Risk Management Is Necessary To Increase the Efficiency of Melli Bank of Iran Branches [ Vol.18, Issue 1 - Spring Year 1402]
  • asgarpor.rasol Factors Affecting Green Brand Switching Behavior to Experimental Consume Natural Cosmetic Consumers (Case Study: Cinere Products) [ Vol.16, Issue 2 - Summer Year 1400]
  • Asgarpour.Askar Use of Relationship Marketing Programs in Building Customer – Salesperson and Customer–Firm Relationships: Differential Influences on Financial Outcomes [ Vol.12, Issue 1 - Spring Year 1396]
  • Asghary.F. Study of the Coordination between Business Level Strategies and Market Orientation in the Context of Organizational Life Cycle Stages [ Vol.8, Issue 2 - Summer Year 1392]
  • Asgharzadeh Shiadeh.Seyed Aref Presenting a Quantitative Model of the Use of Social Media Influencers in the Behavior of Luxury Cosmetics Industry Consumers [ Vol.19, Issue 1 - Spring Year 1403]
  • Ashouri.Fatemeh Influential variables on changing consumer attitudes based on cognitive dissonance approach [ Vol.17, Issue 2 - Summer Year 1401]
  • Ashraf.M. The Study Some of the Factors Consequences in Relationship Quality Employee - Customer in the Hotel Industry by Fuzzy Logic [ Vol.6, Issue 2 - Summer Year 1390]
  • ashrafi.niloufar Effect of psychological contract violation on positive word of mouth intention in online shopping (case study: customers of digikala) [ Vol.12, Issue 4 - Winter Year 1396]
  • Ashtiani.neda The Role of Brand Emotional Attachment on Behavioral Responses of Luxury Car Buyers in Tehran [ Vol.14, Issue 1 - Spring Year 1398]
  • aslani.neda Presenting the model of smart tourism development strategies in Iran [ Vol.19, Issue 2 - Summer Year 1403]
  • assadzade.vahide Semiotics of verbal rhetoric in print advertising - Case study [ Vol.14, Issue 4 - Winter Year 1398]
  • Ataei.sepideh Skeptical Buyers and Their Price Sensitivity in buying Optional Insurance [ Vol.11, Issue 3 - Autumn Year 1395]
  • Ataei.sepideh The role of Corporate Responsibility on Customer Loyalty in banking sector [ Vol.12, Issue 2 - Summer Year 1396]
  • Atf.zahra The influence of personal values on customer loyalty in agricultural bank of Tehran [ Vol.14, Issue 2 - Summer Year 1398]
  • Attaolahi.P. Evaluation Customer Satisfaction Level of After Sell Service in Saipa Co. With Use the Kano Model [ Vol.2, Issue 2 - Autumn Year 1386]
  • avazzadeh.fariborz Presentation of Conceptual Model of Customer Experience Management of Brand Relation Based on Foundation Data Theory [ Vol.13, Issue 2 - Summer Year 1397]
  • Azad.Naser The Effect of Market Mavens Dimensions on Hedonic Shopping [ Vol.13, Issue 3 - Autumn Year 1397]
  • Azad.Naser Influential variables on changing consumer attitudes based on cognitive dissonance approach [ Vol.17, Issue 2 - Summer Year 1401]
  • azadi.siamak Provide a Framework to Explain the Components of Sustainable Marketing Using the Meta-Synthesis and Delphi Method in Knowledge-Based Companies [ Vol.18, Issue 3 - Autumn Year 1402]
  • Azimpour Khujin.M. Consumer Emotional Attachments to the Brand: Prerequisites and Outcomes [ Vol.8, Issue 3 - Autumn Year 1392]
  • Azodi.Razia Merchandising Effect on Customer Satisfaction and Decision (Case Study: Shiraz Chain Stores) [ Vol.11, Issue 1 - Spring Year 1395]

B

  • babaei.sahar The Role of Innovation Strategies in Strengthening the Products and Services Commercialization in Small to Medium Enterprises (SMEs) [ Vol.16, Issue 4 - Winter Year 1400]
  • Babapour.Asgar Design an Electronic Business Pattern in Industrial Markets with an Emphasis on Value Chain Role [ Vol.12, Issue 2 - Summer Year 1396]
  • Badizadeh.Ali Investigating the Influential Factors on Customer Experience Management on Bank Indicators (Case Study of Maskan Bank of Kermanshah City) [ Vol.13, Issue 1 - Spring Year 1397]
  • Badizadeh.Ali Designing a Model to clarify Brand Value-creation Determinants in Iranian Textile Industry [ Vol.12, Issue 4 - Winter Year 1396]
  • badpa.mehdi Comparative Study of Factors Affecting on Customer Satisfaction in Public and private banks (Case Study: Meli and Eghtesad Novin Banks) [ Vol.14, Issue 2 - Summer Year 1398]
  • Badri.Ehsan The effect of market sensibility on company performance with mediating role of innovation capability and brand management system [ Vol.15, Issue 4 - Winter Year 1399]
  • Baghaei Shahrivar.Morteza The effect of cultural identification, attractiveness, trustworthiness, and fulfillment of online shopping websites on the repeat purchase intention and the effective relationship of product and service attractiveness [ Vol.19, Issue 1 - Spring Year 1403]
  • Bagheri Behrouz.Hossein The Effect of Relative Marketing on Predicting Future Interactions of Customers and the Bank (Case Study of Mellat Bank of Tehran) [ Vol.11, Issue 3 - Autumn Year 1395]
  • Bagheri kahyesh.Atefeh Influencing the Effect of Export Market Orientation on Export Performance: Mediating Role of Marketing Effectiveness and Marketing Capabilities (Case Study: Export Companies in Ahvaz) [ Vol.16, Issue 3 - Autumn Year 1400]
  • Bahadorinejad.Mohmmad Identifying and Prioritizing the Factors Affecting the Intention of Viral Marketing Behavior in Customers with a Multi-Criteria Decision Approach (Fuzzy Hierarchical Analysis) [ Vol.17, Issue 3 - Autumn Year 1401]
  • Bahadorinejad.Mohmmad Presenting a Model for Sustainable Marketing Development Using Digital Marketing [ Vol.18, Issue 1 - Spring Year 1402]
  • baharestan.omid The Analysis Moderating Role of Job Satisfaction and Organizational Commitment in Relation Between Internal marketing and Customer Orientation Stuff (Case Study: Pharmaceutical and Food Distribution Co.) [ Vol.1, Issue 1 - Autumn Year 1397]
  • baharestan.omid The Analysis Moderating Role of Job Satisfaction and Organizational Commitment in Relation between Internal Marketing and Customer Orientation Stuff (Case Study: Pharmaceutical and Food Distribution Co.) [ Vol.10, Issue 1 - Spring Year 1394]
  • baharestan.omid The Analysis Moderating Role of Job Satisfaction and Organizational Commitment in Relation Between Internal marketing and Customer Orientation Stuff (Case Study: Pharmaceutical and Food Distribution Co.) [ Vol.1, Issue 1 - Autumn Year 1397]
  • baharestan.omid The Analysis Moderating Role of Job Satisfaction and Organizational Commitment in Relation between Internal Marketing and Customer Orientation Stuff (Case Study: Pharmaceutical and Food Distribution Co.) [ Vol.10, Issue 1 - Spring Year 1394]
  • Bahrami.Susan Using Theory of Trying to Investigating the Adoption of Mobile Banking [ Vol.13, Issue 4 - Winter Year 1397]
  • bahremand.afshin Designing a paradigmatic model of tourists' permanence in urban tourism destinations [ Vol.19, Issue 3 - Autumn Year 1403]
  • Bajlan.A. The Relationship between Trust and Consumer Confidence with Acceptance of Retail Brands (Case Study: Hakoopian) [ Vol.9, Issue 2 - Summer Year 1393]
  • Bajlan.A. The Survey of the Effects of Respect and Rapport on Relationship Quality Perception of Customers of Small Healthcare Firms [ Vol.7, Issue 2 - Summer Year 1391]
  • BAKHSHANDEH.MAHDIEH Influencing the Effect of Export Market Orientation on Export Performance: Mediating Role of Marketing Effectiveness and Marketing Capabilities (Case Study: Export Companies in Ahvaz) [ Vol.16, Issue 3 - Autumn Year 1400]
  • Bakhshizadeh Borj.Kobra Determining the Kinds of Dominant Decision Making on Purchasing in Different Kinds of VALS Life Style (Low Resource) [ Vol.6, Issue 3 - Autumn Year 1390]
  • banar.ahad Determination of the main factors influencing the Failure of customer relationship management projects (CRM) (Case Study: Customer Relationship Management Process Implementation Group Department of Mathematics and Computer Science, Amirkabir University of Technology) [ Vol.1, Issue 1 - Autumn Year 1397]
  • BANIASADI.MEHDI Identification Effect Factors on Corporate Banking Effectiveness with the Role of Customer Relationship Management as mediation Role “Mixed Method” [ Vol.12, Issue 2 - Summer Year 1396]
  • BANIASADI.MEHDI Investigating the Effect of Gender on Parsian Bank Customer’s Loyalty Base on Relationship Marketing Approach [ Vol.4, Issue 1 - Spring Year 1388]
  • Baniasadi.Neda Investigating the Effects of Marketing Factors on the Development of Date Conversion and Supplementary Industries in Kerman Province [ Vol.13, Issue 4 - Winter Year 1397]
  • Baradaran Kazemzadeh.Reza A study of Matching between Marketing Problem Solving Modes and Marketing Management Support Systems in Systems Used by Auto Parts Manufacturers [ Vol.6, Issue 2 - Summer Year 1390]
  • Barvand.P. Factors Underlying Consumer AttitudesTowards E-Banking [ Vol.5, Issue 2 - Autumn Year 1389]
  • Barzegarloo.Daryoush Prioritizing Factors Affecting Retail Success in Multicultural Communities Case Study: Ofogh Kourosh Stores in Shiraz) [ Vol.16, Issue 1 - Spring Year 1400]
  • Bastanifar, Eman.Bastanifar, Eman Presenting the Brand Leverage Model for Iranian Professional Football Clubs Approach: Grounded Theory [ Vol.15, Issue 1 - Spring Year 1399]
  • Bayat.Shahram Effectiveness of entrepreneurship education in manufacturing industries [ Vol.18, Issue 4 - Winter Year 1402]
  • Behboudi.Mehdi Right Website Model, RWM Selecting Right Website for Publication of Internet Advertisement [ Vol.7, Issue 2 - Summer Year 1391]
  • Behboudi.Mehdi Intangible Advertising of Brand and Its Effect on Consumer’s Choice [ Vol.6, Issue 4 - Winter Year 1390]
  • Behboudi.Mehdi Mobile-Banking Adoption by Iranian Bank Clients [ Vol.8, Issue 1 - Spring Year 1392]
  • behnaz.khodayari Studying the Effect of the High Level of Mental Involvement of the Customer in the Marketing Process of Influential People on the Desire to Travel to the Destination, the Attitude Towards the Brand and the Desire to Buy [ Vol.18, Issue 2 - Summer Year 1402]
  • beigloo.leila Designing an Employer Brand Model for Social Security Organization with an Emphasis on Internal Marketing [ Vol.11, Issue 4 - Winter Year 1395]
  • beigloo.leila Designing an Industrial Marketing Research (B2B) Evaluation Model with Emphasis on Organizational Purchasing Behavior Pattern [ Vol.17, Issue 1 - Spring Year 1401]
  • berah moghadam.mehdi Presenting an integrated model of online repurchase intention in chain stores using the multi-ground theory method [ Vol.19, Issue 1 - Spring Year 1403]
  • Borhaninejad.Abdolreza Designing and Explaining the Entrepreneurial Marketing Model on E-Marketing with the Effect of Brand Personality Differentiation on Purchasing Intention [ Vol.17, Issue 4 - Winter Year 1401]
  • BostanAhmadi.Vahid The effect of product innovation features and brand communication on brand equity (Case study: Ramand Hungarian Mushroom Cultivation and Industry Company) [ Vol.15, Issue 3 - Autumn Year 1399]
  • BostanAhmadi.Vahid Investigating the Impact of Market Orientation on Innovation Strategies [ Vol.14, Issue 2 - Summer Year 1398]
  • budaghi khaje nobar.hossein The mediating role of brand equity in the relationship between perceived value and customer life value in the banking industry [ Vol.14, Issue 2 - Summer Year 1398]
  • budaghi.hossien Brand equity modeling in Sepah Bank (A New Approach to Delphi-Fuzzy Type 2 Electro-Type 3 Techniques and Structural Equations) [ Vol.18, Issue 2 - Summer Year 1402]
  • budaghi.hossien Validation of Municipal Customer Participation Pattern Based on Social Trust Marketing (Case Study: Tehran Municipality) [ Vol.18, Issue 3 - Autumn Year 1402]

C

  • Carey.M. Colour Performance Online: A Study of 8 Colours in Banner Ads and Backgrounds in Defined Conditions [ Vol.1, Issue 2 - Autumn Year 1385]
  • Chankeshi.Sadaf The Effect of trust, customer service and convenience on Intention to Shop Online by mediating role of Attitude towards Online Shopping (Case Study: Digistyle) [ Vol.16, Issue 3 - Autumn Year 1400]
  • Charestad.Parvaneh Analysis of Factors Affecting Consumer Preferences for Foreign Versus Domestic Brands [ Vol.5, Issue 1 - Spring Year 1389]
  • cheraghi.amir Social Responsibility and Investment Efficiency: The Moderating Role of the Type of Business Strategy of the Company (Case Study: Companies Listed On the Tehran Stock Exchange) [ Vol.17, Issue 4 - Winter Year 1401]
  • Chitsaz.Shahrzad The effect of individual self-concept (Collective versus individualist) and nostalgia on the attitude and intention of recommending and buying consumers of food products [ Vol.12, Issue 3 - Autumn Year 1396]
  • Chitsaz.Shahrzad The Impact of Various Source of Funds (Paying with Company’s Funds Against Personal Funds) on How to Judge the Price Fairness and the Intention of Subsequent Purchases [ Vol.12, Issue 1 - Spring Year 1396]

D

  • DADASHZADEH.ERPHAN Retaining Customers with the Experience of Using Mobile Phones in Omni channels: The Moderating Effects of Product Information Overload and the Attractiveness of Alternative Products [ Vol.18, Issue 3 - Autumn Year 1402]
  • Dalvi.MohamadReza Study Relationship between Usage Marketing Metrics from Innovation View and Achievement of Objective for Customer Relationship Management Based on Gartner’s Model in Isfahan Sepah Bank [ Vol.7, Issue 4 - Winter Year 1391]
  • danesh shahraki.amir Identifying and analyzing factors affecting the development of services with a sustainable marketing approach (case study: food industry retailers) [ Vol.19, Issue 3 - Autumn Year 1403]
  • Daneshian.Marjan The Effect of Brand Personality and Brand Image on Word of Mouth [ Vol.11, Issue 3 - Autumn Year 1395]
  • darvish.mosayeb Investing the Impact of restaurant authenticity on consumer's evaluation of perceived values of product with regard to moderating role of place attachment [ Vol.16, Issue 2 - Summer Year 1400]
  • darvishi.maryam Segmentation and Profiling of Customers of Arvand License Plate Registered Vehicles Using Neural Network Algorithm of Self-Organizing Maps Model [ Vol.17, Issue 4 - Winter Year 1401]
  • darvishi.maryam Ranking and interpretive structural modeling of sustainable and innovative business factors of dam tourist resorts in Khuzestan province (case study of Maron dam tourist resort) [ Vol.18, Issue 4 - Winter Year 1402]
  • Darzian Azizi.Abdolhadi An Analysis the Impact of Brand Orientation on Brand Performance and Corporate’s Financial Performance (Case Study: Active Corporate’s in Ahwas’ Industrial Estates) [ Vol.8, Issue 1 - Spring Year 1392]
  • Darzian Azizi.Abdolhadi An Analysis the Impact of Corporate Social Responsibility on Customer Loyalty (Pasargad Bank in Ahwaz) [ Vol.9, Issue 1 - Spring Year 1393]
  • Dashti.Jahangir Effects of social media marketing on online customer behavior Saderat Bank of Bushehr City [ Vol.13, Issue 1 - Spring Year 1397]
  • Dastaran.Bahar The Role of Media and Peers on Tendency of Female Students towards Beauty Products Based on the Extended Theory of Reasoned Action [ Vol.18, Issue 4 - Winter Year 1402]
  • Davodirokabadi.داودی رکن آبادی Intellectual Paradigm and Draw a Scientific Map of International Research in the Field of Digital Marketing Tools in the Fashion and Clothing Industry [ Vol.18, Issue 1 - Spring Year 1402]
  • Dehbini.Niousha Comparative study of the brand's prominence effect on purchase decision in Iranian and foreign home appliances with Grounded Theory Approach [ Vol.12, Issue 3 - Autumn Year 1396]
  • Dehdashti Shahrokh.Zohreh Factors Influencing Acceptance of Electronic Banking by the Customers of Parsian Bank [ Vol.3, Issue 2 - Autumn Year 1387]
  • Dehghan Chachkami.Mohadeseh Studying the Effect of Marketing Capabilities on Competitive Advantages and Commercial Performance of Insurance Companies (A Comparative Study of Social Security Insurance and Health Services) [ Vol.11, Issue 2 - Summer Year 1395]
  • Dehghan Dehnavi.Hasan The effect of Consumer’s received value, effectiveness and risk on Purchase Intention of Green Products (case study: Islamic Azad University,Science and Research Brand student’s) [ Vol.1, Issue 1 - Autumn Year 1397]
  • dehghan najm abadi.amer Investigating the Role of Entrepreneurial Marketing on Innovative Performance: The Effect of Human Capital Mediation (Case Study: Small and Medium-sized Knowledge-Based Companies, Tehran University Science and Technology Park) [ Vol.16, Issue 4 - Winter Year 1400]
  • Dehghan Nayeri.M. Determinants of Strategic Thinking [ Vol.5, Issue 2 - Autumn Year 1389]
  • Dehghan.Arash Brand Authenticity in the Healthcare Industry: Analyzing of the Antecedents, Consequences and Dimensions by Using Qualitative Approach [ Vol.17, Issue 1 - Spring Year 1401]
  • dehghani ashezari.mohammadreza Investigating the Scientific Outputs of the Field of Viral Marketing in the Web of Science [ Vol.18, Issue 3 - Autumn Year 1402]
  • dini.behrooz Analyzing customers’ perceived risks in electronic tickets of airline companies based on technology acceptance model (Case study: Iran Airline Company) [ Vol.13, Issue 4 - Winter Year 1397]
  • Donyaei.M. Assessment Refah and Shahrvand Chain Stores’ Customers Loyalty (Case Study: Tehran Stores) [ Vol.7, Issue 1 - Spring Year 1391]
  • dorosti.ali Investigation of Factors Influencing Innovation and Knowledge-based Trust in Accepting Mobile Banking [ Vol.10, Issue 3 - Autumn Year 1394]
  • dorosti.ali Investigation of factors influencing innovation and knowledge-based trust in accepting mobile banking [ Vol.1, Issue 1 - Autumn Year 1397]

E

  • Ebadi.Ali Designing a new product model based on innovative events and company performance [ Vol.19, Issue 3 - Autumn Year 1403]
  • ebadi.ghasem Agile business model of ARVAND Petrochemical Company in the environment of the fourth industrial revolution using business process management systems [ Vol.19, Issue 3 - Autumn Year 1403]
  • ebrahimi.hadis Brand Extension Feedback: The Role of Advertising (Case Study: Tabarrok Company Products) [ Vol.10, Issue 1 - Spring Year 1394]
  • ebrahimi.hadis Brand extension feedback: The role of advertising(Case Study: tabarok Companyproducts) [ Vol.1, Issue 1 - Autumn Year 1397]
  • Ebrahimi.Mahsa Investigating the impact of advertising in social networks on the purchase intention of teenage customers in the restaurant industry (the study of adolescents aged 14 to 17 years old in Tehran schools) [ Vol.18, Issue 4 - Winter Year 1402]
  • Ebrahimpour.Ali Reza Effects of Brand Performance on Consumer Buying Behavior through Variables Mediating Brand Trust and Brand Image and Brand Equity and Brand Loyalty [ Vol.17, Issue 1 - Spring Year 1401]
  • ebrahimpour.amir Presenting the model of the effect of entrepreneurial marketing dimensions on consumer behavior with the approach of structural equations in startups in the field of new technology [ Vol.15, Issue 4 - Winter Year 1399]
  • Ebrahimzadeh Dastjerdi.Reza The effect of Outdoor Advertising with the mediating role of Brand Equity on brand image from the viewpoints of Isfahan Sporting Goods customers (Case study: Darafsh sportswear brand) [ Vol.14, Issue 3 - Autumn Year 1398]
  • Ebrahimzadeh Dastjerdi.Reza The effect of bank and customer relationship value on customer citizenship behavior based on quality and power of impermanent relationship variables (Case study: Saderat Bank of Isfahan) [ Vol.14, Issue 1 - Spring Year 1398]
  • Ekhlasi.A. Assessment of the Effects of Advertising on Increasing Sales and a Mathematical Model for Determination of this Impact on Profitabilit [ Vol.4, Issue 2 - Autumn Year 1388]
  • Ekhlasi.A. Assessment of the Effects of Advertising on Increasing Sales and a Mathematical Model for Determination of this Impact on Profitability [ Vol.4, Issue 1 - Spring Year 1388]
  • Elahi Hossein Abadi.Hosna The Impact of Social Media Marketing Efforts on Customer Value in Luxury Brands (Case study: luxury brands in the clothing market) [ Vol.17, Issue 4 - Winter Year 1401]
  • Emamgholi.Nazanin Providing a brand-customer relationship model on the Instagram social network [ Vol.16, Issue 2 - Summer Year 1400]
  • Emamgholi.Nazanin Presentation and validation of brand-customer communication model in social networks [ Vol.18, Issue 4 - Winter Year 1402]
  • emami.latif A model for customers switching from National Bank by applying structured equations (Case Study: National Bank branches in Ilam province) [ Vol.1, Issue 1 - Autumn Year 1397]
  • emami.latif A Model for Customers Switching from National Bank by Applying Structured Equations (Case Study: National Bank Branches in Ilam Province) [ Vol.10, Issue 1 - Spring Year 1394]
  • Emari.H. Determinants of High Income Customer Satisfaction: Case of Apartment Buyers in Tabriz [ Vol.9, Issue 1 - Spring Year 1393]
  • Emari.H. Determinants of Brand Equity: Offering a Model to Chocolate Industry [ Vol.6, Issue 4 - Winter Year 1390]
  • esfidani.mohamman A Survey on the Market Oriented Advertising in the Food Industry, Qualitative Approach [ Vol.11, Issue 3 - Autumn Year 1395]
  • esfidani.mohamman Consumers’ Narratives of consumption, a window to consumers mind a Systematic Literature Review approach [ Vol.15, Issue 3 - Autumn Year 1399]
  • Esgandari.Karim Designing an Industrial Marketing Research (B2B) Evaluation Model with Emphasis on Organizational Purchasing Behavior Pattern [ Vol.17, Issue 1 - Spring Year 1401]
  • Esgandari.Karim The Role of Window Shopping in Improving Word of Mouth Marketing in Chain Stores [ Vol.16, Issue 1 - Spring Year 1400]
  • Esgandari.Karim The Critical Thinking Model of Bank Mellat Employees Based On Internal Marketing Components [ Vol.18, Issue 1 - Spring Year 1402]
  • Esgandari.Karim Investigating the Impact of Managers Personal Branding On Building Level Five Leaders (Case Study: of Government Banks) [ Vol.13, Issue 2 - Summer Year 1397]
  • Eslami Nosratabadi,.H. Decision Support System (DSS) for Providing Physical Goods to Customers Order in Electronic Retailing [ Vol.3, Issue 2 - Autumn Year 1387]
  • eslami.ghasem The Effect of Customers’ Perception of Corporate Social Responsibility on Their Extra-Role Behaviors by Mediation of Brand Attachment and Moderation of Spirituality [ Vol.18, Issue 2 - Summer Year 1402]
  • esmaeili.mohsen An Analysis of Factors Affecting to Sport Marketing Attitudes in Sport Boards Managers of Markazi Province [ Vol.12, Issue 2 - Summer Year 1396]
  • Esmaili.mohamad reza The Impact of Club Social Responsibility on Brand Supportive Behavior with the Mediating Role of Attitude and Positively Moral Positive Fans [ Vol.16, Issue 1 - Spring Year 1400]
  • esmailpour.hasan The Relationship between Social Media Marketing and Consumer Behavior Based on Age Group with the Mediating Role of Brand Equity in Irancell Communication Services Company [ Vol.18, Issue 4 - Winter Year 1402]
  • esmailpour.hasan Presenting the paradigmatic model of social marketing based on ethical marketing to create brand value in the country's social security organization [ Vol.18, Issue 4 - Winter Year 1402]
  • Eyvazi Heshmat.Ali Asghar The impact of marketing activities on service brand equity: The mediating role of evoked experience [ Vol.12, Issue 4 - Winter Year 1396]

F

  • faalnasiri.Mohammadreza The Mechanism of Effect of Economic Factors on the Volume of Bank Deposits in Islamic Banking Systems [ Vol.18, Issue 2 - Summer Year 1402]
  • Fahiminejad.Ali Developing an Inter-agency Factor Model Effective on Attracting Sponsors in Championship Sports [ Vol.14, Issue 2 - Summer Year 1398]
  • Fakhim Ghasemzadeh.P. The Relationship between Automobile Add-on Features and Consumer Product Evaluation [ Vol.7, Issue 2 - Summer Year 1391]
  • Falahnezhad.Abas A Review of Tourism Destination Love: Management Implications for Tourism Businesses [ Vol.18, Issue 1 - Spring Year 1402]
  • Fani.M. R. Recognition and Assessment of Effective Factors Regarding Marketing of Alloy Steel Industry in Iran [ Vol.1, Issue 2 - Autumn Year 1385]
  • Farahani.H. Surveying the Impact of Entrepreneurial Orientation and Marketing Information on the Performance of Small and Medium-Sized Enterprises of Markazi Province [ Vol.8, Issue 4 - Winter Year 1392]
  • faraji.maisam Social Responsibility and Investment Efficiency: The Moderating Role of the Type of Business Strategy of the Company (Case Study: Companies Listed On the Tehran Stock Exchange) [ Vol.17, Issue 4 - Winter Year 1401]
  • Farajollah Hosseini.seyed Jamal Investigating the Effects of Marketing Factors on the Development of Date Conversion and Supplementary Industries in Kerman Province [ Vol.13, Issue 4 - Winter Year 1397]
  • Fardipoor.reza The role of social factors organizational to the exchange of tacit knowledge and marketing effectiveness of Sport Brand [ Vol.13, Issue 1 - Spring Year 1397]
  • Farhangi.Ali akbar Developing a Model of Target Market Selection for Movie Products [ Vol.7, Issue 3 - Autumn Year 1391]
  • Farhangi.Ali akbar Assessment of the Effects of Advertising on Increasing Sales and a Mathematical Model for Determination of this Impact on Profitabilit [ Vol.4, Issue 2 - Autumn Year 1388]
  • Farhangi.Ali akbar Media Mix Elements Affecting Service Brand Equity (Case Study: Sina Bank) [ Vol.10, Issue 1 - Spring Year 1394]
  • Farhangi.Ali akbar Determinants of Strategic Thinking [ Vol.5, Issue 2 - Autumn Year 1389]
  • Farhangi.Ali akbar Assessment of the Effects of Advertising on Increasing Sales and a Mathematical Model for Determination of this Impact on Profitability [ Vol.4, Issue 1 - Spring Year 1388]
  • Farhangi.Ali Akbar Media mix elements affecting service brand equity case study: bank sina [ Vol.1, Issue 1 - Autumn Year 1397]
  • Faridchehr.Elham Design evaluating model of Nostalgic behavior on Hofsted Index, social factors and brand heritage & attitudes (case study: Nostalgic shopping center in Tehran) [ Vol.14, Issue 3 - Autumn Year 1398]
  • Faridchehr.Elham impact Entrepreneur characteristics،Market orientation and continuation on the entrepreneurial marketing (Case Study: Pharmaceutical companies in Tehran) [ Vol.13, Issue 3 - Autumn Year 1397]
  • farokhian.sahel Survey of Customer Satisfaction in San Suan Product Planning by Kano Model [ Vol.4, Issue 2 - Autumn Year 1388]
  • farokhy ostad.mostafa The role of brand new components in promoting brand performance from customer’s perceived (Case of: customers of Hyper ME’s store chains in Mashhad) [ Vol.15, Issue 3 - Autumn Year 1399]
  • Farooqi.Hiva An Investigation on Effective Factors Increase of Customer Trust in Buying Internet Goods and Services [ Vol.9, Issue 1 - Spring Year 1393]
  • Farsizadeh.H. Examining the Effects of Consumers' Personality Traits on Buying Behavior in Retail Stores by Structural Equation Model [ Vol.4, Issue 1 - Spring Year 1388]
  • Farzm.F. “Iran Export Engineering &Technical Services” (Identifying Barriers & Offering Suggestions) [ Vol.1, Issue 2 - Autumn Year 1385]
  • fathali.matineh Investigating Effective Factors on Purchase Intention of Luxury Products [ Vol.10, Issue 1 - Spring Year 1394]
  • fathali.matineh Investigating effective factors on purchase intention of luxury products [ Vol.1, Issue 1 - Autumn Year 1397]
  • Fathi.Hanieh Place brand value and citizen's brand attachment; analyzing the role of mediator of place satisfaction [ Vol.13, Issue 1 - Spring Year 1397]
  • FathiAbdullahi.Ahmad The Critical Thinking Model of Bank Mellat Employees Based On Internal Marketing Components [ Vol.18, Issue 1 - Spring Year 1402]
  • fatholahi.soraya Design evaluating model of Nostalgic behavior on Hofsted Index, social factors and brand heritage & attitudes (case study: Nostalgic shopping center in Tehran) [ Vol.14, Issue 3 - Autumn Year 1398]
  • fattahi.majid Presenting the imitative brand model in buying behavior of luxury brands in internet businesses using Grounded Theory [ Vol.18, Issue 4 - Winter Year 1402]
  • fattahi.majid A Model of Electronic Entrepreneurship in Small and Medium Businesses with Grounded Theory Approach [ Vol.19, Issue 2 - Summer Year 1403]
  • Fattahi.Raheleh The Impact of Value-Added Services on Bran`s Quality and Equity in the Beverages Industry (Case Study: Zamzam Beverages Factory, Isfahan) [ Vol.13, Issue 2 - Summer Year 1397]
  • fazlzadeh.alireza Investigation The Role Of Relationship Marketing , Experiential Marketing and Cause Marketing in Customer Loyalty [ Vol.1, Issue 1 - Autumn Year 1397]
  • fazlzadeh.alireza Investigation the Role of Relationship Marketing, Experiential Marketing and Cause Marketing in Customer Loyalty [ Vol.9, Issue 3 - Autumn Year 1393]
  • feizabadi.akram The Effect of Brand Personality and Brand Image on Word of Mouth [ Vol.11, Issue 3 - Autumn Year 1395]
  • feizabadi.akram Evaluating the Effects of Market Orientation on Successfulness of a New Product with regard to the mediating role of Intellectual Capital and Organizational Learning Capability [ Vol.1, Issue 1 - Autumn Year 1397]
  • Fendereski.Faezeh Analysis the Factors Affecting the Performance of Manufacturing Companies in Industrial City of Gorgan from the Perspective of Marketing Management and Entrepreneurship [ Vol.14, Issue 3 - Autumn Year 1398]
  • Fereidounfar.S. Recognizing and Ranking Consumers' Purchasing Criteria for Mid-Range Priced Passenger Cars in Tehran, Using Fuzzy AHP [ Vol.3, Issue 1 - Spring Year 1387]
  • fesanghari.javad Developing a Comprehensive Model of Marketing of Recreational Sports: A Technology-Based Approach [ Vol.16, Issue 4 - Winter Year 1400]
  • feyzi.zahra Review the effect of social media content on purchase intention according to mediating role normative social and informational influence and customer’s relationship (Novin leather’s customers through social network of Instagram) [ Vol.13, Issue 4 - Winter Year 1397]
  • Firouzian.M. Product Positioning with Perceptual Map Method [ Vol.2, Issue 1 - Spring Year 1386]
  • forogh nematollahi.behnaz The Impact of Entrepreneurial Marketing on Customer Value with the Role of Market Mediating Orientation both in Small and Medium Size Departments [ Vol.14, Issue 4 - Winter Year 1398]
  • Fotoohi zadeh.Mahsa Investigating the Role of Entrepreneurial Marketing on Innovative Performance: The Effect of Human Capital Mediation (Case Study: Small and Medium-sized Knowledge-Based Companies, Tehran University Science and Technology Park) [ Vol.16, Issue 4 - Winter Year 1400]

G

  • gandomi.mina Designing a Special Value Brand Model for Peykan Volleyball Team in Tehran [ Vol.14, Issue 2 - Summer Year 1398]
  • geranmayeh.marziyeh Evaluation and study of effective factors in absorbing the sources by marketing mix in Bank Saderat Iran [ Vol.14, Issue 3 - Autumn Year 1398]
  • Geranmayeh.Marziyeh Evaluation and study of effective factors in absorbing the sources by marketing mix in Bank Saderat Iran [ Vol.14, Issue 3 - Autumn Year 1398]
  • gh.سید سپهر Analysis of Open Innovation Efforts alongside the biopharmaceutical industry’s value chain in Iran [ Vol.17, Issue 3 - Autumn Year 1401]
  • Ghaderifar,.Maryam A Qualitative approach to Developing a content marketing model [ Vol.18, Issue 4 - Winter Year 1402]
  • ghadiri.Ali Investigating the Effects of Brand Credibility on Customer Loyalty in Public and Private Banks [ Vol.5, Issue 1 - Spring Year 1389]
  • ghaed.Ebrahim The Impact of Social Media Marketing Efforts on Customer Value in Luxury Brands (Case study: luxury brands in the clothing market) [ Vol.17, Issue 4 - Winter Year 1401]
  • Ghafari Ashtiani.P. Assessing the Relationship between Loyalty Program Attributes, Store Satisfaction and Store Loyalty [ Vol.6, Issue 1 - Spring Year 1390]
  • ghafari ashtiani.peyman Changes in Consumer Behavior in the Wake of Sanctions [ Vol.9, Issue 3 - Autumn Year 1393]
  • ghafari ashtiani.peyman The Study of Effective Factors on Cosmetic Impulse Buying [ Vol.8, Issue 3 - Autumn Year 1392]
  • ghafari ashtiani.peyman The Survey of Effect of Relationship Quality and Rapport on Word of Mouth [ Vol.8, Issue 1 - Spring Year 1392]
  • ghafari ashtiani.peyman The Survey Emotional Impact of Positive and Negative Word of Mouth on Potential Customers [ Vol.7, Issue 1 - Spring Year 1391]
  • ghafari ashtiani.peyman The Effect of Multi-Dimensions of Price Perceptions on Price Mavenism and Shopping Hedonism [ Vol.10, Issue 3 - Autumn Year 1394]
  • ghafari ashtiani.peyman The Investigation of competitive Intelligence from the Entrepreneurs` Perspective (Structural Equation Modeling Approach) [ Vol.9, Issue 1 - Spring Year 1393]
  • ghafari ashtiani.peyman Investigating Impact of E-trust and Subjective Norms on Customers’ Acceptance of E-commerce Website (Case Study: Raja Passenger Trains Co) [ Vol.6, Issue 3 - Autumn Year 1390]
  • ghafari ashtiani.peyman The Effect of trust, customer service and convenience on Intention to Shop Online by mediating role of Attitude towards Online Shopping (Case Study: Digistyle) [ Vol.16, Issue 3 - Autumn Year 1400]
  • Ghafari.Farhad A Study on the Effective Factors on Young Consumer’s Green Willingness: Tehran case study [ Vol.6, Issue 3 - Autumn Year 1390]
  • Ghafari.peyman interactive marketing model based on the national system of innovation in industrial tools [ Vol.19, Issue 1 - Spring Year 1403]
  • ghafariashtiani.peyman Review the effect of social media content on purchase intention according to mediating role normative social and informational influence and customer’s relationship (Novin leather’s customers through social network of Instagram) [ Vol.13, Issue 4 - Winter Year 1397]
  • ghaffari.mohammad Investigating the Effect of Cognitive Distortion on the Brand d Image (Case Study: the Customers of System Group Company) [ Vol.12, Issue 3 - Autumn Year 1396]
  • ghale noei.Mohammad Karim The Effect of Perceptions of Fair Price on Samsung Consumer Shopping (Case Study: Citizens of Arak) [ Vol.12, Issue 3 - Autumn Year 1396]
  • Ghanavati.M. The Attractiveness of Personalized Services for Mobile Users and Its Effect on the Service Providers Switching Behavior of the Customers [ Vol.6, Issue 1 - Spring Year 1390]
  • ghareb navaz.nader Design evaluating model of Nostalgic behavior on Hofsted Index, social factors and brand heritage & attitudes (case study: Nostalgic shopping center in Tehran) [ Vol.14, Issue 3 - Autumn Year 1398]
  • gharib navaz.nader The Impact of Applying Brand Positioning and Customer Experience on Loyalty (Case Study: Hamrahe Aval) [ Vol.15, Issue 3 - Autumn Year 1399]
  • gharib navaz.nader Strategic Model of Branding of Research Services of Oil, Gas and Petrochemical Industries [ Vol.17, Issue 4 - Winter Year 1401]
  • Ghasemi namaghi.Mohammad Investigating the Effect of Social Media Marketing Activities on Repurchase Intention and Sustainable Social Communication (Case Study: Atiesaz Iranian Company in Mashhad) [ Vol.17, Issue 1 - Spring Year 1401]
  • ghasemi nameghi.mohammad The Impact of Guerrilla Marketing on Customer Buying Intent with the Intermediate Role of Electronic Oral Advertising (Case Study: Customers of Cyrus Horizon Stores in Mashhad) [ Vol.14, Issue 3 - Autumn Year 1398]
  • ghasemi panah.mitra Investigating the Relationship between Financing Constraints and Competition in the Product Market and Customer Focus in Automotive Companies Listed On the Tehran Stock Exchange [ Vol.16, Issue 4 - Winter Year 1400]
  • ghasemi.ali knowing the Effective factors on acceptance of electronic government services from the point of citizen's view. Research point: The government counter offices in the city of Tehran [ Vol.1, Issue 1 - Autumn Year 1397]
  • ghasemi.ali Knowing the Effective factors on Acceptance of Electronic Government Services from the Point of Citizen's View (Research Point: The Government Counter Offices in the City of Tehran) [ Vol.10, Issue 2 - Summer Year 1394]
  • ghasemi.beyza Designing a Retail Space Model and Self-Concept, Customer Consumerism with a Grounded Theory Approach [ Vol.18, Issue 1 - Spring Year 1402]
  • ghasemi.paria An Analysis the Impact of Brand Orientation on Brand Performance and Corporate’s Financial Performance (Case Study: Active Corporate’s in Ahwas’ Industrial Estates) [ Vol.8, Issue 1 - Spring Year 1392]
  • ghasemi.paria Providing a Model for Identifying the Service Quality Dimensions Within Technology-Based Banking (Case study: Student’s of Islamic Azad University-Arak Branch) [ Vol.8, Issue 3 - Autumn Year 1392]
  • ghasemi.paria An Analysis the Impact of Corporate Social Responsibility on Customer Loyalty (Pasargad Bank in Ahwaz) [ Vol.9, Issue 1 - Spring Year 1393]
  • ghasemi.samira knowing the Effective factors on acceptance of electronic government services from the point of citizen's view. Research point: The government counter offices in the city of Tehran [ Vol.1, Issue 1 - Autumn Year 1397]
  • ghasemi.samira Knowing the Effective factors on Acceptance of Electronic Government Services from the Point of Citizen's View (Research Point: The Government Counter Offices in the City of Tehran) [ Vol.10, Issue 2 - Summer Year 1394]
  • Ghasemi.Yalda The Factors Affecting Furniture Changing or Buying in today’s Lifestyle [ Vol.18, Issue 1 - Spring Year 1402]
  • Ghasmi.Behroz A Study on the Effects of Traditional Political Marketing Tools on the Voters Behavior [ Vol.6, Issue 3 - Autumn Year 1390]
  • Ghazanfari.Mehdi Identifying the Factors Affecting Marketing Success at One of the Branches of Tejarat Bank Using Data Mining Techniques [ Vol.13, Issue 1 - Spring Year 1397]
  • Gheadamini Harouni.Abbas The effect of Outdoor Advertising with the mediating role of Brand Equity on brand image from the viewpoints of Isfahan Sporting Goods customers (Case study: Darafsh sportswear brand) [ Vol.14, Issue 3 - Autumn Year 1398]
  • Gheadamini Harouni.Abbas The effect of bank and customer relationship value on customer citizenship behavior based on quality and power of impermanent relationship variables (Case study: Saderat Bank of Isfahan) [ Vol.14, Issue 1 - Spring Year 1398]
  • Gheadamini Harouni.Abbas Effects of Brand Performance on Consumer Buying Behavior through Variables Mediating Brand Trust and Brand Image and Brand Equity and Brand Loyalty [ Vol.17, Issue 1 - Spring Year 1401]
  • gheisary.zahra A Comparative Study on the Relationship among Extended Market Orientation (EMO), Refined Economic Value Added (REVA) and Return on Assets (ROA) [ Vol.6, Issue 3 - Autumn Year 1390]
  • Ghobadi.Behroz Investigating the effect of nostalgic advertising on purchasing intention regarding its intermediate role of perceived self-perpetuating, brand attitude and emotional response to the brand (Case Study: Pak Co. Products) [ Vol.13, Issue 3 - Autumn Year 1397]
  • ghodrati.aniseh Evaluation of the Effect of Marketing Mix on Private Label Brand Value (Case Study: Dairy Products) [ Vol.12, Issue 3 - Autumn Year 1396]
  • Gholami.Abdolghalegh Comparative study of the brand's prominence effect on purchase decision in Iranian and foreign home appliances with Grounded Theory Approach [ Vol.12, Issue 3 - Autumn Year 1396]
  • Gholami.Nayereh The role of brand new components in promoting brand performance from customer’s perceived (Case of: customers of Hyper ME’s store chains in Mashhad) [ Vol.15, Issue 3 - Autumn Year 1399]
  • Gholipoor Sangelaji.P. A Study on the Effects of Traditional Political Marketing Tools on the Voters Behavior [ Vol.6, Issue 3 - Autumn Year 1390]
  • Gholipour Soleimani.Ali Design and Measure the Antecedents and Consequences of Consumer Purchasing Behavior in the Selection of Environmentally Friendly Packaging with a Mixed Approach [ Vol.18, Issue 1 - Spring Year 1402]
  • Ghorbani Dinani.Hasan The Impact of Value-Added Services on Bran`s Quality and Equity in the Beverages Industry (Case Study: Zamzam Beverages Factory, Isfahan) [ Vol.13, Issue 2 - Summer Year 1397]
  • Ghorbani Ghavidel.S. The Impact of Brand Credibility on Customers’ Loyalty from the Appliances Buyers Perspective [ Vol.9, Issue 2 - Summer Year 1393]
  • Ghorbanian.Mohammadreza Investigate the Effect of Social Media Personalization on Perceived Brand Value and Brand Loyalty with the Mediating Role of Brand Interaction and Consumer (Case Study: Snap Company) [ Vol.16, Issue 4 - Winter Year 1400]
  • ghorbany asiabar.mojtaba The Impact of Affiliates on the Special Brand Value of the Iranian Football Clubs [ Vol.13, Issue 4 - Winter Year 1397]
  • Ghorbi.-Sayede Somayeh Investigating the Effect of Social Media Marketing Activities on Repurchase Intention and Sustainable Social Communication (Case Study: Atiesaz Iranian Company in Mashhad) [ Vol.17, Issue 1 - Spring Year 1401]
  • Ghorbi.-Sayede Somayeh The Impact of Guerrilla Marketing on Customer Buying Intent with the Intermediate Role of Electronic Oral Advertising (Case Study: Customers of Cyrus Horizon Stores in Mashhad) [ Vol.14, Issue 3 - Autumn Year 1398]
  • Ghouchani.Farokh A Study of Effects of the Media Advertising as one of the Marketing Strategies on the Buyers’ Behavior in Car Industry [ Vol.8, Issue 3 - Autumn Year 1392]
  • gilaninia.shahram Mega Data Distribution Technology and Decision Support Systems [ Vol.5, Issue 2 - Autumn Year 1389]
  • Gilanipour.javad Designing a Qualitative Model of Entrepreneurial Marketing in Corporate Banking [ Vol.18, Issue 2 - Summer Year 1402]
  • Golafshan Yousefi,.Yasamin Presenting a Brand Development Model in Tourism of Natural Places [ Vol.18, Issue 3 - Autumn Year 1402]
  • goli.samane Investigating the Impact of Managers Personal Branding On Building Level Five Leaders (Case Study: of Government Banks) [ Vol.13, Issue 2 - Summer Year 1397]
  • Golkaran Mohgadam.Samira Analyzing customers’ perceived risks in electronic tickets of airline companies based on technology acceptance model (Case study: Iran Airline Company) [ Vol.13, Issue 4 - Winter Year 1397]
  • Golshani.Abbas Investigating the Role of Consumer Psychological Motives on Customer Engagement, Attachment and Brand Loyalty (Case Study: Me Hypermarket Chain Stores in Tehran) [ Vol.15, Issue 3 - Autumn Year 1399]
  • Golzar Adabi.R. The Model for Assessing and Prioritizing Effective Requirements in Marketing and Augment of Tax-payer satisfaction in National Tax Administration of Iran [ Vol.4, Issue 1 - Spring Year 1388]
  • Gorji.Marzieh Brand Authenticity in the Healthcare Industry: Analyzing of the Antecedents, Consequences and Dimensions by Using Qualitative Approach [ Vol.17, Issue 1 - Spring Year 1401]

H

  • Habibirad.Amin Determination of the main factors influencing the Failure of customer relationship management projects (CRM) (Case Study: Customer Relationship Management Process Implementation Group Department of Mathematics and Computer Science, Amirkabir University of Technology) [ Vol.1, Issue 1 - Autumn Year 1397]
  • hadadian.Alireza The Impact of Social Media Marketing Efforts on Customer Value in Luxury Brands (Case study: luxury brands in the clothing market) [ Vol.17, Issue 4 - Winter Year 1401]
  • Haghighatmonfared.Jalal The Strategy Formulation for Customer Relationship Management System with Balance Score Card Approach (CRM SCORE CARD) in Sapco Company [ Vol.6, Issue 1 - Spring Year 1390]
  • Haghighi.Mohammad Comparative study of the brand's prominence effect on purchase decision in Iranian and foreign home appliances with Grounded Theory Approach [ Vol.12, Issue 3 - Autumn Year 1396]
  • Haghighi.Mohammad The Role of Emotional Satisfaction in Customers’ Behavioral Intentions Regarding Service Quality in the Hotel Industry [ Vol.6, Issue 3 - Autumn Year 1390]
  • haghighinasab.manije knowing the Effective factors on acceptance of electronic government services from the point of citizen's view. Research point: The government counter offices in the city of Tehran [ Vol.1, Issue 1 - Autumn Year 1397]
  • Haji Ahmadi.E. Developing a Model for Software-as-a-Service Adoption [ Vol.9, Issue 1 - Spring Year 1393]
  • Haji Ali Akbari.Firozeh The Effect of Components of Social Media Marketing Activities through Brand Value on Customer Responsibility in the Tourism Industry [ Vol.14, Issue 1 - Spring Year 1398]
  • haji hoseini.effat The impact of marketing activities on service brand equity: The mediating role of evoked experience [ Vol.12, Issue 4 - Winter Year 1396]
  • haji hoseini.effat Impact of marketing mix and marketing efforts of social media on consumer response according to the mediating role of brand equity [ Vol.11, Issue 3 - Autumn Year 1395]
  • Haji Mohammad Ali.A. The Effects of Marketing Mix on the Sale Increase of Light Starter Batteries (Case Study: City of Tehran) [ Vol.8, Issue 1 - Spring Year 1392]
  • Hajiaghabozorgi.Ali interactive marketing model based on the national system of innovation in industrial tools [ Vol.19, Issue 1 - Spring Year 1403]
  • Hajiha.Ali Identification and Prioritizing of Exporting Target Markets for Iran’s High Density Polyethylene (HDPE) [ Vol.3, Issue 2 - Autumn Year 1387]
  • hakimi.iman The Effect of Consumer Perceived Values on Brand Love and Its Consequences: Explaining the Mediating Role of Brand Identity [ Vol.12, Issue 4 - Winter Year 1396]
  • Hakimpur.Hosien Presenting an integrated model of online repurchase intention in chain stores using the multi-ground theory method [ Vol.19, Issue 1 - Spring Year 1403]
  • hamdi.karim Designing a conceptual model of resistance economy in banks, financial and credit institutions of the country [ Vol.16, Issue 2 - Summer Year 1400]
  • hamdi.karim Retaining Customers with the Experience of Using Mobile Phones in Omni channels: The Moderating Effects of Product Information Overload and the Attractiveness of Alternative Products [ Vol.18, Issue 3 - Autumn Year 1402]
  • hamdi.karim Intellectual Paradigm and Draw a Scientific Map of International Research in the Field of Digital Marketing Tools in the Fashion and Clothing Industry [ Vol.18, Issue 1 - Spring Year 1402]
  • hamdi.karim Identifying the in-store non-verbal cues affecting the buying behavior of customers in the home appliance industry [ Vol.19, Issue 1 - Spring Year 1403]
  • hamdi.karim The Relationship between Customer Based Brand Equity with Purchase Intend (case study:Buyers of Hyundai Vehicle in Tehran) [ Vol.1, Issue 1 - Autumn Year 1397]
  • hamdi.karim Brand equity modeling in Sepah Bank (A New Approach to Delphi-Fuzzy Type 2 Electro-Type 3 Techniques and Structural Equations) [ Vol.18, Issue 2 - Summer Year 1402]
  • Hamdi.Karim Providing a Model of Effective Components for the Renewable Energy Business Model (By Predicting the Status of Renewable Energy in Iran and the World by 2030) [ Vol.17, Issue 4 - Winter Year 1401]
  • Hamdi.Karim Consideration of Price Perception and Quality Perception on Behavioral Intention in Private and State Banks in Iran [ Vol.3, Issue 2 - Autumn Year 1387]
  • Hamdi.Karim Staff Role in Encouraging Customer Citizenship Behaviors (Subject of the Study: Tejarat Bank, Top Branches in Tehran) [ Vol.9, Issue 2 - Summer Year 1393]
  • Hamdi.Karim The Effects of Marketing Mix on the Sale Increase of Light Starter Batteries (Case Study: City of Tehran) [ Vol.8, Issue 1 - Spring Year 1392]
  • Hamdi.Karim A Study on the Effective Factors on Young Consumer’s Green Willingness: Tehran case study [ Vol.6, Issue 3 - Autumn Year 1390]
  • Hamdi.Karim The Examination of the Relationship between Customer Satisfaction of Service Quality in Iranian Private Banking Industry (Analysis Based on Integrated SERVQUAL Model) [ Vol.9, Issue 4 - Winter Year 1393]
  • hamidi.hodjat A Fuzzy Logic Approach to Evaluation of Customer Satisfaction [ Vol.1, Issue 1 - Autumn Year 1397]
  • hamidi.hodjat A Fuzzy Logic Approach to Evaluation of Customer Satisfaction [ Vol.10, Issue 3 - Autumn Year 1394]
  • Hamidi.Naser Purposing a Mathematical Model for Planning after Sales Services [ Vol.5, Issue 2 - Autumn Year 1389]
  • hamidpour.mahsa University students’ attitudes toward online shopping in Tehran based on developing the Technology Acceptance Model and determining the effect of gender on it [ Vol.1, Issue 1 - Autumn Year 1397]
  • hamidpour.mahsa Islamic Azad University Students’ Attitudes toward Online Shopping in Tehran Based on Developing the Technology Acceptance Model and Determining the Effect of Gender on It [ Vol.10, Issue 4 - Winter Year 1394]
  • Harandi.A. Explaining the Role of Organizational Citizenship Behavior on Customer Based Brand Equity [ Vol.9, Issue 2 - Summer Year 1393]
  • Harandi.Ata Explaining the role of organizational citizenship behavior on customer based brand equity [ Vol.1, Issue 1 - Autumn Year 1397]
  • Hariri.M. Effect of Brand Extension Strategy on Brand Image on FMCG and Services Sectors [ Vol.7, Issue 2 - Summer Year 1391]
  • Hasangholipour.Tahmoreth Developing a Model of Target Market Selection for Movie Products [ Vol.7, Issue 3 - Autumn Year 1391]
  • Hasani Parsa.E. The Influence of Hedonic Values on Consumer Behaviors [ Vol.7, Issue 4 - Winter Year 1391]
  • Hasani.Saeid Comparative evaluation and comparison of the functions of different types of international maritime bill of lading [ Vol.15, Issue 4 - Winter Year 1399]
  • Hasanvand.Mojtaba Prairie a limited effect, as a craving for a decadence, with a crop of passion, with a brand, with a mianji inscription, a realization of a luxe bodn calla [ Vol.19, Issue 1 - Spring Year 1403]
  • Hasanvand.Nasrin Prairie a limited effect, as a craving for a decadence, with a crop of passion, with a brand, with a mianji inscription, a realization of a luxe bodn calla [ Vol.19, Issue 1 - Spring Year 1403]
  • Hashemi.H. Mining the Retail Banking Customers Characteristics Using Data Mining Techniques [ Vol.7, Issue 1 - Spring Year 1391]
  • Hashemi.M. Investigation of the Effect of Country of Origin Image on Brand Equity (Case Study: Iran khodro Diesel Company- Chorus Minibus) [ Vol.8, Issue 2 - Summer Year 1392]
  • hashemnia.shahram Designing a Digital Marketing Model in the Brand of Online Business Companies [ Vol.18, Issue 2 - Summer Year 1402]
  • Hashemnia.Shahram Presentation and validation of brand-customer communication model in social networks [ Vol.18, Issue 4 - Winter Year 1402]
  • Hassanzadeh.M. Investigating the Effects of Brand Credibility on Customer Loyalty in Public and Private Banks [ Vol.5, Issue 1 - Spring Year 1389]
  • hataminasab.sayyed hasan Designing and explaining the model of consumer personality traits based on the impulse buying approach in international market with a mixed method [ Vol.19, Issue 1 - Spring Year 1403]
  • hataminasab.sayyed hasan Investigating the Scientific Outputs of the Field of Viral Marketing in the Web of Science [ Vol.18, Issue 3 - Autumn Year 1402]
  • hataminasab.sayyed hasan Identifying and analyzing factors affecting the development of services with a sustainable marketing approach (case study: food industry retailers) [ Vol.19, Issue 3 - Autumn Year 1403]
  • Heidarzadeh Hanzaee.Kambiz The effect of cultural identification, attractiveness, trustworthiness, and fulfillment of online shopping websites on the repeat purchase intention and the effective relationship of product and service attractiveness [ Vol.19, Issue 1 - Spring Year 1403]
  • Heidarzadeh Hanzaee.Kambiz A Review of Tourism Destination Love: Management Implications for Tourism Businesses [ Vol.18, Issue 1 - Spring Year 1402]
  • Heidarzadeh Hanzaee.Kambiz Investigation of the Role of Corporate Social Responsibility in Creating Sustainable Competitive Advantage by Enhancing Saipa Group’s Intellectual Capital [ Vol.10, Issue 4 - Winter Year 1394]
  • Heidarzadeh Hanzaee.Kambiz Evaluation the Role of Entrepreneurial Proclivity Organization Structure and Market Orientation on Business Performance [ Vol.1, Issue 2 - Autumn Year 1385]
  • Heidarzadeh Hanzaee.Kambiz Designing a beauty and fashion consumer buying behavior model using digital marketing (with emphasis on Foundation data theory) [ Vol.19, Issue 3 - Autumn Year 1403]
  • Heidarzadeh Hanzaee.Kambiz Evaluation of the Effect of Country-of-origin Image, Product Knowledge and Product Involvement on Consumer Purchase Decisions [ Vol.6, Issue 2 - Summer Year 1390]
  • Heidarzadeh Hanzaee.Kambiz Investigation of the Effect of Country of Origin Image on Brand Equity (Case Study: Iran khodro Diesel Company- Chorus Minibus) [ Vol.8, Issue 2 - Summer Year 1392]
  • Heidarzadeh Hanzaee.Kambiz The Role of Store’s Fitting Room (Clothes Changing Room) at Tehran Shopping Centers on Recall Shopping Experiences: Mixed Method Approach [ Vol.18, Issue 3 - Autumn Year 1402]
  • Heidarzadeh Hanzaee.Kambiz Evaluation of Consumer Preferences in the Consumer Decision-Making Process of Foreign Goods [ Vol.4, Issue 2 - Autumn Year 1388]
  • Heidarzadeh Hanzaee.Kambiz An Examination of the Relationship Between Working Relationship Quality With Salesperson Performance & Job Satisfaction & the Role of ASB Behavioral Model in Sale [ Vol.2, Issue 2 - Autumn Year 1386]
  • Heidarzadeh Hanzaee.Kambiz The Impact of Interpersonal Relationships on Customer Satisfaction and Loyalty to The Service Provider [ Vol.3, Issue 1 - Spring Year 1387]
  • Heidarzadeh Hanzaee.Kambiz Investigation of the Shopping Environment's Perceptions on Consumption Emotions, the Perceived Values and Tourist's Behavioral Intentions [ Vol.10, Issue 2 - Summer Year 1394]
  • Heidarzadeh Hanzaee.Kambiz The Influence of Hedonic Values on Consumer Behaviors [ Vol.7, Issue 4 - Winter Year 1391]
  • Heidarzadeh Hanzaee.Kambiz Exploring the Role of Parental Communication Patterns about Children’s Perception of their Influence over Purchases [ Vol.2, Issue 1 - Spring Year 1386]
  • Heidarzadeh Hanzaee.Kambiz Investigating the Effect of Gender on Parsian Bank Customer’s Loyalty Base on Relationship Marketing Approach [ Vol.4, Issue 1 - Spring Year 1388]
  • Heidarzadeh Hanzaee.Kambiz A Survey of Electronic Banking Effects on Organizational Structure in Agricultural Banks [ Vol.4, Issue 2 - Autumn Year 1388]
  • Heidarzadeh Hanzaee.Kambiz Right Website Model, RWM Selecting Right Website for Publication of Internet Advertisement [ Vol.7, Issue 2 - Summer Year 1391]
  • Heidarzadeh Hanzaee.Kambiz Investigation of the Effects of Brand Image and Perceived Public Relation Activities on Customers Loyalty [ Vol.8, Issue 4 - Winter Year 1392]
  • Heidarzadeh Hanzaee.Kambiz Evaluating the Effect of Brand Class, Brand Awareness, and Price on Customer Value and Behavorial Intentions [ Vol.5, Issue 2 - Autumn Year 1389]
  • Heidarzadeh Hanzaee.Kambiz The Affect of Selected Marketing Mix Elements on Brand Equity [ Vol.3, Issue 2 - Autumn Year 1387]
  • Heidarzadeh Hanzaee.Kambiz Intangible Advertising of Brand and Its Effect on Consumer’s Choice [ Vol.6, Issue 4 - Winter Year 1390]
  • Heidarzadeh Hanzaee.Kambiz Evaluating the Role of Electronic Service Quality and Customer Satisfaction on Consumers’ Purchase Intentions [ Vol.5, Issue 1 - Spring Year 1389]
  • Heidarzadeh Hanzaee.Kambiz Effect of psychological contract violation on positive word of mouth intention in online shopping (case study: customers of digikala) [ Vol.12, Issue 4 - Winter Year 1396]
  • Heidarzadeh Hanzaee.Kambiz Investigation of the Moderator Effect of Perceived Risk and Knowledge in the Satisfaction-Purchase Intention Relationship in a New Product Experiment [ Vol.11, Issue 2 - Summer Year 1395]
  • Heidarzadeh Hanzaee.Kambiz The Effect of Hotel Segments and Expected Experience of Hotel Services on Cognitive, Emotional and Behavioral Responses of Hotel Guests with Regard to the Misleading Images on Websites [ Vol.11, Issue 4 - Winter Year 1395]
  • Heidarzadeh Hanzaee.Kambiz Empirical Study about the Effect of Stress on Compulsive Buying With Moderating Role of Gender [ Vol.12, Issue 2 - Summer Year 1396]
  • Heidarzadeh Hanzaee.Kambiz Investigation of the Shopping Environment's Perceptions on Consumption Emotions, the Perceived Values and Tourist's Behavioral Intentions [ Vol.1, Issue 1 - Autumn Year 1397]
  • Heidarzadeh Hanzaee.Kambiz Investigation Of The Role Of Corporate Social Responsibility In Creating Sustainable Competitive Advantage By Enhancing Saipa Group’s Intellectual Capital [ Vol.1, Issue 1 - Autumn Year 1397]
  • Heidarzadeh Hanzaee.Kambiz Effect of the benefits of sales promotion formats on in-store brand expression and benefits perceived by consumer with an experimental approach [ Vol.15, Issue 1 - Spring Year 1399]
  • Heidarzadeh Hanzaee.Kambiz Investigate the difference of the impact of brand engagement (consumption of content and contribution of content) on social media between Generations X and Y [ Vol.16, Issue 2 - Summer Year 1400]
  • Heidarzadeh Hanzaee.Kambiz Investigating the moderating role of consumer diversification, innovation and consumer aptitude on the relationship between satisfaction with customer behavioral loyalty [ Vol.15, Issue 4 - Winter Year 1399]
  • Heidarzadeh Hanzaee.Kambiz Explanation the Model of Iranian Oil Products Export Performance [ Vol.16, Issue 4 - Winter Year 1400]
  • Heidarzadeh Hanzaee.Kambiz The Impact of Social Media Advertising Features on Costumer Purchase Intention [ Vol.17, Issue 2 - Summer Year 1401]
  • Heidarzadeh Hanzaee.Kambiz Designing a Template for the Outcomes of Setting up a Pop-up Store in the Retail Industry of Fast-moving Consumer Goods: a Mixed Research [ Vol.17, Issue 4 - Winter Year 1401]
  • Heidarzadeh.kambiz The Effect of Hotel Segments and Expected Experience of Hotel Services on Cognitive, Emotional and Behavioral Responses of Hotel Guests with Regard to the Misleading Images on Websites [ Vol.11, Issue 4 - Winter Year 1395]
  • Heidarzadeh.kambiz Empirical Study about the Effect of Stress on Compulsive Buying With Moderating Role of Gender [ Vol.12, Issue 2 - Summer Year 1396]
  • hemati.fariba Examining the moderating role of managers' and company's risk-taking in the relationship between economic policy uncertainty and innovation in companies [ Vol.19, Issue 2 - Summer Year 1403]
  • Hemati.Mohammad Ranking and interpretive structural modeling of sustainable and innovative business factors of dam tourist resorts in Khuzestan province (case study of Maron dam tourist resort) [ Vol.18, Issue 4 - Winter Year 1402]
  • Heshmati.Ebrahim Investigating the Influential Factors on Customer Experience Management on Bank Indicators (Case Study of Maskan Bank of Kermanshah City) [ Vol.13, Issue 1 - Spring Year 1397]
  • honarmandi.zahra Examining the moderating role of managers' and company's risk-taking in the relationship between economic policy uncertainty and innovation in companies [ Vol.19, Issue 2 - Summer Year 1403]
  • Hoseini.S. Determining the Relationship between Store Image, Customer Satisfaction, Behavioral Intention and Short Distance (Case Study in Shahvand Chain Super Market of Tehran) [ Vol.8, Issue 3 - Autumn Year 1392]
  • hoseini.seyed shahin A Model of Electronic Entrepreneurship in Small and Medium Businesses with Grounded Theory Approach [ Vol.19, Issue 2 - Summer Year 1403]
  • Hoseinzade Shirzili.Maria Investigate the Effect of Social Media Personalization on Perceived Brand Value and Brand Loyalty with the Mediating Role of Brand Interaction and Consumer (Case Study: Snap Company) [ Vol.16, Issue 4 - Winter Year 1400]
  • Hoseinzadeh Emam.A. Evaluating and Prioritizing Effective Factors in Selecting Celebrity Endorsements for Advertising Campaigns from the Consumers' Point of View [ Vol.9, Issue 2 - Summer Year 1393]
  • Hosseini Ghoncheh.Seyed Jalaledin The Effect of trust, customer service and convenience on Intention to Shop Online by mediating role of Attitude towards Online Shopping (Case Study: Digistyle) [ Vol.16, Issue 3 - Autumn Year 1400]
  • Hosseini Ozineh.Seyed Mehdi Surveying the effect of objective dimensions of electronic payment on using electronic payment systems with moderating role of perceived security and perceived trust of electronic transfer in Mellat Bank branches in Sari city [ Vol.1, Issue 1 - Autumn Year 1397]
  • hosseinpour.mohammad Presenting a strategic model of marketing capacities and its impact on performance in order to develop open innovation in Khuzestan steel industry [ Vol.17, Issue 3 - Autumn Year 1401]
  • hosseinzadeh lotfi.farhad Identifying the in-store non-verbal cues affecting the buying behavior of customers in the home appliance industry [ Vol.19, Issue 1 - Spring Year 1403]
  • hosseinzadeh lotfi.farhad Measuring Customer Satisfaction Using Fuzzy Logic (Case Study: Bank Saderat Automated Teller Machine) [ Vol.5, Issue 1 - Spring Year 1389]
  • Houshmandynia.shahrzad Providing a Model of Effective Components for the Renewable Energy Business Model (By Predicting the Status of Renewable Energy in Iran and the World by 2030) [ Vol.17, Issue 4 - Winter Year 1401]
  • Hozouri.somayeh Identification and ranking of effective factors in competitiveness on the growth and development of the export market using fuzzy multi-criteria decision-making techniques [ Vol.11, Issue 4 - Winter Year 1395]
  • Hozouri.somayeh Identifying and ranking the variables affecting credit guarantees on the growth and development of the export market Using Group Decision Making Technique (MCDM) [ Vol.15, Issue 2 - Summer Year 1399]
  • Hozouri.somayeh Identification and ranking of effective factors in project marketing on buyer-seller relationships in the trading Market [ Vol.12, Issue 4 - Winter Year 1396]
  • Hozouri.Somayeh Identifying and ranking the variables affecting credit guarantees on the growth and development of the export market Using Group Decision Making Technique (MCDM) [ Vol.15, Issue 2 - Summer Year 1399]
  • Hozouri.Somayeh Designing a beauty and fashion consumer buying behavior model using digital marketing (with emphasis on Foundation data theory) [ Vol.19, Issue 3 - Autumn Year 1403]

I

  • imani.abbas The effect of new product development and international marketing strategies on export performance (Case study: Manufacturing and Export Companies of West Azarbaijan Province) [ Vol.11, Issue 1 - Spring Year 1395]
  • ImanKhan.Niloufar Presenting the imitative brand model in buying behavior of luxury brands in internet businesses using Grounded Theory [ Vol.18, Issue 4 - Winter Year 1402]
  • izadjoo.mohamad amin Ranking and interpretive structural modeling of sustainable and innovative business factors of dam tourist resorts in Khuzestan province (case study of Maron dam tourist resort) [ Vol.18, Issue 4 - Winter Year 1402]

J

  • Jaberi.Maryam Identifying the in-store non-verbal cues affecting the buying behavior of customers in the home appliance industry [ Vol.19, Issue 1 - Spring Year 1403]
  • jafari far.shiva The Relationship between Customer Based Brand Equity with Purchase Intend (case study:Buyers of Hyundai Vehicle in Tehran) [ Vol.1, Issue 1 - Autumn Year 1397]
  • jafari far.shiva The Relationship between Customer Based Brand Equity with Purchase Intend (Case Study: Buyers of Hyundai Vehicle in Tehran) [ Vol.9, Issue 4 - Winter Year 1393]
  • Jafari.Behzad Identifying and Prioritizing Factors Affecting the Development of Transportation, Customs and Transit Cooperation between Iran and Other Countries [ Vol.18, Issue 3 - Autumn Year 1402]
  • Jafari.Masoumeh The effect of social media adoption on importing clothes firms’ performance (Case Study: Instagram) [ Vol.14, Issue 1 - Spring Year 1398]
  • Jafarpour.Mahmoud Studying the Effect of Marketing Capabilities on Competitive Advantages and Commercial Performance of Insurance Companies (A Comparative Study of Social Security Insurance and Health Services) [ Vol.11, Issue 2 - Summer Year 1395]
  • jalali.maryam Developing a Satisfaction Model for Service Recreation with an Emphasis on Grounded Theory-based Brand Loyalty in Banking Industry [ Vol.18, Issue 2 - Summer Year 1402]
  • Jalali.Seyed Mahdi Design and Development of a Native Model of Viral Advertising for Online Retailers Using the Grounded Theory [ Vol.16, Issue 4 - Winter Year 1400]
  • Jalali.Seyed Mahdi Identifying the effective role of trust orientation and consumer gender in repurchase intention and online marketing with foresight approach (case study: sina integrated settlement complex) [ Vol.13, Issue 3 - Autumn Year 1397]
  • jalali.seyed mehdi Designing a competitive advantage model with an emphasis on brand identity based on foundational data theory in the apparel industry [ Vol.19, Issue 1 - Spring Year 1403]
  • Jalalpour.Seyedeh Sedigheh The effect of websites reputation and quality on sentiment, perceived risk and the intention of online customers shopping (case-study: Digi Kala website) [ Vol.15, Issue 1 - Spring Year 1399]
  • Jalaly.M. The Relationship between Self-esteem, Social Influence and Life Satisfaction with Impulse Buying Tendency [ Vol.9, Issue 2 - Summer Year 1393]
  • Jamshidian.Mohammad Amin Study of the Effect Satisfaction and Trust on Customers Loyalty in Service Organizations (Case Study: Branches of Melli Bank in City of Arak) [ Vol.1, Issue 1 - Autumn Year 1397]
  • Jamshidian.Mohammad Amin Study of the Effect of Satisfaction and Trust on Customers Loyalty in Service Organizations (Case Study: Branches of Melli Bank in City of Arak) [ Vol.10, Issue 3 - Autumn Year 1394]
  • Jamshidian.Mohammad Amin Study of the Effect of Internal Marketing on Market-Orientation and Service Organizations' Performance (Case Study: Branches of Refah Bank in City of Arak) [ Vol.8, Issue 1 - Spring Year 1392]
  • janani.hamid Investigation Of The Role Of Corporate Social Responsibility In Creating Sustainable Competitive Advantage By Enhancing Saipa Group’s Intellectual Capital [ Vol.1, Issue 1 - Autumn Year 1397]
  • janani.hamid Investigation of the Role of Corporate Social Responsibility in Creating Sustainable Competitive Advantage by Enhancing Saipa Group’s Intellectual Capital [ Vol.10, Issue 4 - Winter Year 1394]
  • Jani.M. Investigation the Effects of Consumer Shopping Value on Satisfaction, Loyalty, Word of Mouth and Share of Purchase [ Vol.7, Issue 4 - Winter Year 1391]
  • Javadi.M. The Examination of the Relationship between Role Stress with Customer Orientation and Job Performance of Retail Salespeople [ Vol.6, Issue 4 - Winter Year 1390]
  • Javan Amani.Vadood The Effect of Branding on Marketing and Export of Knowledge Companies Products (Case Study: Companies under Mazandaran Science and Technology Park) [ Vol.17, Issue 1 - Spring Year 1401]
  • Javani.Malihe Brand extension feedback: The role of advertising(Case Study: tabarok Companyproducts) [ Vol.1, Issue 1 - Autumn Year 1397]
  • Jazaire.Razie Prairie a limited effect, as a craving for a decadence, with a crop of passion, with a brand, with a mianji inscription, a realization of a luxe bodn calla [ Vol.19, Issue 1 - Spring Year 1403]
  • Jouzdani.Maryam The Impact of Value-Added Services on Bran`s Quality and Equity in the Beverages Industry (Case Study: Zamzam Beverages Factory, Isfahan) [ Vol.13, Issue 2 - Summer Year 1397]

K

  • Kafashpor.Azar The Strategic Positioning of Saderat Bank Brand from the Viewpoint of Legal Customers – Manufacturing Units of Southern Khorasan Province [ Vol.8, Issue 2 - Summer Year 1392]
  • Kakaei.Hamid Investigating the Role of Entrepreneurial Marketing on Innovative Performance: The Effect of Human Capital Mediation (Case Study: Small and Medium-sized Knowledge-Based Companies, Tehran University Science and Technology Park) [ Vol.16, Issue 4 - Winter Year 1400]
  • Kamfiroozi.Mohammad Hassan Surveying the Effect of Internal Marketing and Internal Branding on Service Quality (Case Study: A Server Company) [ Vol.9, Issue 4 - Winter Year 1393]
  • Kamfiroozi.Mohammad Hassan Surveying the effect of internal marketing and internal branding on service quality (Case study: A Server Company) [ Vol.1, Issue 1 - Autumn Year 1397]
  • Karami.N. Staff Role in Encouraging Customer Citizenship Behaviors (Subject of the Study: Tejarat Bank, Top Branches in Tehran) [ Vol.9, Issue 2 - Summer Year 1393]
  • karamian.Hamed An Investigation of Influential Factors in Choosing Brands of Washing Products by Female Isfahanis Customers [ Vol.1, Issue 1 - Autumn Year 1397]
  • karamian.Hamed An Investigation of Influential Factors in Choosing Brands of Washing Products by Female Isfahanis Customers [ Vol.10, Issue 2 - Summer Year 1394]
  • Karbalaee Esmaili.H. R. Main Factors in Successful Export Model from the Perspective of Exporters [ Vol.7, Issue 4 - Winter Year 1391]
  • Karimi Dehkordi.Maryam The Impact of Young Brand Identity on Brand Loyalty by Mediating Customer Satisfaction in the Mobile Industry [ Vol.13, Issue 1 - Spring Year 1397]
  • Karimi Jafari.Fatemeh Investigating the impact of social media advertising features on the intention to buy young customers in the electronics industry (case study: digikala) [ Vol.17, Issue 2 - Summer Year 1401]
  • karimi.ozhan Designing a Digital Marketing Model in the Brand of Online Business Companies [ Vol.18, Issue 2 - Summer Year 1402]
  • Karimi.Ozhan Presentation and validation of brand-customer communication model in social networks [ Vol.18, Issue 4 - Winter Year 1402]
  • Karimi.Ozhan Providing a brand-customer relationship model on the Instagram social network [ Vol.16, Issue 2 - Summer Year 1400]
  • Karkhanei.S. A Proposed Model for Mobile Banking Adoption from Customers Perspective and Compare it with World Known Models [ Vol.7, Issue 3 - Autumn Year 1391]
  • Kasegarha.Mehdi Designing a Qualitative Model of Entrepreneurial Marketing in Corporate Banking [ Vol.18, Issue 2 - Summer Year 1402]
  • Kasiri.Sahar The impact of social factors on the intention of customers in social networks via trust in the seller and the product [ Vol.15, Issue 3 - Autumn Year 1399]
  • kavosh.kamyar Implications of Cause-Related Marketing in the Banking System and its Impact on Customer Loyalty to Banks [ Vol.15, Issue 1 - Spring Year 1399]
  • Kazemi Mahyari.Hamzeh Proposing and Analyzing a Model for the Influence of Ethical Sales Behavior on Customers Loyalty with a Case Study in Parsian Insurance Company [ Vol.10, Issue 4 - Winter Year 1394]
  • Kazemi.Fazlollah Merchandising Effect on Customer Satisfaction and Decision (Case Study: Shiraz Chain Stores) [ Vol.11, Issue 1 - Spring Year 1395]
  • Kazemi.Fazlollah Prioritizing Factors Affecting Retail Success in Multicultural Communities Case Study: Ofogh Kourosh Stores in Shiraz) [ Vol.16, Issue 1 - Spring Year 1400]
  • kazemi.mahnaz The Influencing Factors on Consumer Choice Behavior Regarding Green Products Based on Theory of Consumption Values [ Vol.10, Issue 1 - Spring Year 1394]
  • kazemi.mahnaz The influencing factors on consumer choice behavior regarding green products based on theory of Consumption Values [ Vol.1, Issue 1 - Autumn Year 1397]
  • kazemi.seyed abbas The Interplay of Strategic and Green Marketing Orientation on Competitive Advantage [ Vol.15, Issue 2 - Summer Year 1399]
  • Kazemi.Seyed Hossein Identification and Classification of clearance barriers in Shahriyar customs office in Tehran City Using Analytical Hierarchy Process (AHP) [ Vol.11, Issue 4 - Winter Year 1395]
  • Kenarehfard.M. The Effect of Social Media on Brand Community Markers, Value Creation Practice, Brand Trust and Brand Loyalty (Case Study: Comparison between Apple (Iphone) and Samsung’s (Galaxy) Mobile) [ Vol.9, Issue 4 - Winter Year 1393]
  • kenarehfard.maryam The effect of social media on brand community markers, value creation practice, bran trust and brand loyalty (case study: comparison between Apple (Iphone) and Samsung’s (Galaxcy) mobile) [ Vol.1, Issue 1 - Autumn Year 1397]
  • keramati.mohammadali Providing a supply chain logistics dynamic model based on the Internet of Things with an emphasis on online marketing [ Vol.19, Issue 2 - Summer Year 1403]
  • keymasi.masoud Semiotics of verbal rhetoric in print advertising - Case study [ Vol.14, Issue 4 - Winter Year 1398]
  • kh.بهزاد The Effect of Applying Customer Knowledge on Innovation and New Product Efficiency (Case Study: Samasamaneh Software Company) [ Vol.17, Issue 3 - Autumn Year 1401]
  • khademi.mehdi Place brand value and citizen's brand attachment; analyzing the role of mediator of place satisfaction [ Vol.13, Issue 1 - Spring Year 1397]
  • Khademi.Tayebeh The study of effective factors on customer relationship quality in creating brand value and intention to online purchase (A study of eshop customers in Tehran) [ Vol.14, Issue 3 - Autumn Year 1398]
  • Khademi.Tayebeh The effect of market sensibility on company performance with mediating role of innovation capability and brand management system [ Vol.15, Issue 4 - Winter Year 1399]
  • Khademi.Tayebeh Branding co-creation through customers participation in digital media [ Vol.16, Issue 2 - Summer Year 1400]
  • Khademi.Tayebeh Investigating the Role of Consumer Psychological Motives on Customer Engagement, Attachment and Brand Loyalty (Case Study: Me Hypermarket Chain Stores in Tehran) [ Vol.15, Issue 3 - Autumn Year 1399]
  • Khajeheian.Datis Consumers’ Narratives of consumption, a window to consumers mind a Systematic Literature Review approach [ Vol.15, Issue 3 - Autumn Year 1399]
  • Khajouei.F. Satisfaction and Inertia Influence on Loyalty (Case study: Mobile Phone) [ Vol.8, Issue 2 - Summer Year 1392]
  • Khalaj.Mehran Estimating Service Quality Impacts by SERVQUAL Approach in Leasing Market of Iran Khodro Company [ Vol.15, Issue 3 - Autumn Year 1399]
  • khalilzade.Mohsen The effect of new product development and international marketing strategies on export performance (Case study: Manufacturing and Export Companies of West Azarbaijan Province) [ Vol.11, Issue 1 - Spring Year 1395]
  • Khammar.Fariba Investigating the effect of perceived justice on post-purchase intentions through emotions and post-recovery satisfaction (case-study: customers of Ansar Bank branches in Golestan province) [ Vol.16, Issue 1 - Spring Year 1400]
  • khanderou.Narges The effect of the key marketing factors on the success of technology-based small and medium sized enterprises [ Vol.11, Issue 3 - Autumn Year 1395]
  • khani.Elham Surveying the effect of objective dimensions of electronic payment on using electronic payment systems with moderating role of perceived security and perceived trust of electronic transfer in Mellat Bank branches in Sari city [ Vol.1, Issue 1 - Autumn Year 1397]
  • khani.Elham Surveying the Effect of Objective Dimensions of Electronic Payment on Using Electronic Payment Systems with Moderating Role of Perceived Security and Perceived Trust of Electronic Transfer in Mellat Bank [ Vol.10, Issue 4 - Winter Year 1394]
  • Khazai Kohpar.Mostafa University Entrepreneurial Marketing: Developing Model with a Mixed Approach [ Vol.16, Issue 1 - Spring Year 1400]
  • kheiri.bahram Investigating effective factors on purchase intention of luxury products [ Vol.1, Issue 1 - Autumn Year 1397]
  • kheiri.bahram Authentic Marketing Pragmatic Marketing (Components, Foregrounds, Outcomes): Interactions & Conflicts [ Vol.13, Issue 3 - Autumn Year 1397]
  • kheiri.bahram Examining the Relationship Between Entrepreneurial Characteristics and Cultural Intelligence of Managers in INGOs [ Vol.4, Issue 2 - Autumn Year 1388]
  • kheiri.bahram Effects on Consumer-Based Brand Equity: Evaluation of Factors [ Vol.4, Issue 2 - Autumn Year 1388]
  • kheiri.bahram Developing a Model for Software-as-a-Service Adoption [ Vol.9, Issue 1 - Spring Year 1393]
  • kheiri.bahram The Impact of Contextual Factors, Brand Loyalty and Brand Switching on Purchase Decisions Young Consumers [ Vol.6, Issue 1 - Spring Year 1390]
  • kheiri.bahram Investigating the Impact of Country of Origin on Customer Behavior: Investigation of the Moderating Roles of Product Involvement and Product Familiarity on Product Evaluation and Customer Behavioral Intentions [ Vol.7, Issue 4 - Winter Year 1391]
  • kheiri.bahram A Study on the Effects of Traditional Political Marketing Tools on the Voters Behavior [ Vol.6, Issue 3 - Autumn Year 1390]
  • kheiri.bahram Verification Effects of RFID Technology on Efficiency SCM With Emphasis on the FoodIndustry [ Vol.5, Issue 1 - Spring Year 1389]
  • kheiri.bahram Investigating the Impact of Selected Factors on Consumer Green Purchase Intention [ Vol.7, Issue 2 - Summer Year 1391]
  • kheiri.kiana Factors Affecting Green Brand Switching Behavior to Experimental Consume Natural Cosmetic Consumers (Case Study: Cinere Products) [ Vol.16, Issue 2 - Summer Year 1400]
  • Kheiry.Bahram Exploring and Evaluating the Relationship between Brand and Country of Origin Knowledge and Country of Origin Image [ Vol.3, Issue 1 - Spring Year 1387]
  • Kheiry.Bahram Consumer Emotional Attachments to the Brand: Prerequisites and Outcomes [ Vol.8, Issue 3 - Autumn Year 1392]
  • Kheiry.Bahram Evaluating the Influence of Consumers' Perceived Corporate Image on Brand Extensions [ Vol.4, Issue 1 - Spring Year 1388]
  • khezri.mohammad Designing a neural marketing model with a consumer behavior approach in the banking industry [ Vol.19, Issue 2 - Summer Year 1403]
  • Khodadad Hosseini.Seyed Hamid Conceptualizing Entrepreneur’s Individual Role in Home Based Business Marketing [ Vol.6, Issue 2 - Summer Year 1390]
  • Khodadad Hosseini.Seyed Hamid The Exploration of Verbal and Visual Characteristics of products in online stores [ Vol.19, Issue 3 - Autumn Year 1403]
  • Khodadi.Nahal The effect of social media adoption on importing clothes firms’ performance (Case Study: Instagram) [ Vol.14, Issue 1 - Spring Year 1398]
  • Khodayari.Farank The Effect of Applying Customer Knowledge on Innovation and New Product Efficiency (Case Study: Samasamaneh Software Company) [ Vol.17, Issue 3 - Autumn Year 1401]
  • Khodayari.Farank The role of online brand equity on the willingness to repurchase considering the role of visual appeal, online preference and the willingness to pay a higher price for high-tech products [ Vol.19, Issue 3 - Autumn Year 1403]
  • Khodayari.Farank The Effect of Customers' Negative Emotions on Negative Electronic Word of Mouth Advertising With the Mediating Role of Revenge and Desire to Improve (Case Study: Digikala Company) [ Vol.18, Issue 1 - Spring Year 1402]
  • Khodayari.Farank Investigating the Impact of Market Orientation on Innovation Strategies [ Vol.14, Issue 2 - Summer Year 1398]
  • Khodayari.Farank The effect of the antecedents of brand attractiveness on brand commitment and positive WOM: Mediating role of consumer-brand identification [ Vol.15, Issue 4 - Winter Year 1399]
  • Khodayari.Farank The effect of product innovation features and brand communication on brand equity (Case study: Ramand Hungarian Mushroom Cultivation and Industry Company) [ Vol.15, Issue 3 - Autumn Year 1399]
  • Khodayari.Farank The Effect of Insurer Personality Characteristics on Brand Personality and Brand Loyalty (Case Study: Iranian Insurance Companies in Langrood County) [ Vol.12, Issue 2 - Summer Year 1396]
  • Khonsiavash.Mohsen The Role of Store’s Fitting Room (Clothes Changing Room) at Tehran Shopping Centers on Recall Shopping Experiences: Mixed Method Approach [ Vol.18, Issue 3 - Autumn Year 1402]
  • Khorsand Delche.Ali The effect of websites reputation and quality on sentiment, perceived risk and the intention of online customers shopping (case-study: Digi Kala website) [ Vol.15, Issue 1 - Spring Year 1399]
  • Khoshtinat.Behnaz Validation of Municipal Customer Participation Pattern Based on Social Trust Marketing (Case Study: Tehran Municipality) [ Vol.18, Issue 3 - Autumn Year 1402]
  • khosravi.kianoosh The effect of personality factors and environmental facilitators on entrepreneurial motivation [ Vol.14, Issue 1 - Spring Year 1398]
  • khosravi.kianoosh The effect of entrepreneurial desire on the behavior of native businesses with the moderating role of national culture [ Vol.14, Issue 4 - Winter Year 1398]
  • khosravi.nayereh Designing ecological models of startups in the field of medical services [ Vol.18, Issue 2 - Summer Year 1402]
  • Khounsiavash.Mohsen A Review of Tourism Destination Love: Management Implications for Tourism Businesses [ Vol.18, Issue 1 - Spring Year 1402]
  • Khounsiavash.Mohsen Designing a beauty and fashion consumer buying behavior model using digital marketing (with emphasis on Foundation data theory) [ Vol.19, Issue 3 - Autumn Year 1403]
  • Khounsiavash.Mohsen Explanation the Model of Iranian Oil Products Export Performance [ Vol.16, Issue 4 - Winter Year 1400]
  • Khounsiavash.Mohsen Studying the effect of perceived e-service quality and perceived security on brand equity [ Vol.12, Issue 3 - Autumn Year 1396]
  • Khounsiavash.Mohsen The Impact of Brand Image, Ethical Behavior and Service Quality on Patient Loyalty Considering the Mediating Role of Patient Satisfaction (Case Study: Tehran Ophthalmology Private Centers) [ Vol.16, Issue 2 - Summer Year 1400]
  • Khounsiavash.Mohsen Investigation of the effect of customer Orientation on the export performance of companies exporting home appliances: Betting on Trust, Communication and Behavioral Commitment by Bayesian Method [ Vol.14, Issue 4 - Winter Year 1398]
  • Kia.A. R. Investigation of the Effects of Corporation Ability Association and Brand Awareness on Repurchase Intention and Mediator Roles of Quality Perception and Brand Resonance in Consumer Decision Marketing Process [ Vol.7, Issue 1 - Spring Year 1391]
  • kia.keyhan The Relationship between Customer Relationship Management, Service Quality and Satisfaction in Service Organizations (The Case of Nursing Homes) [ Vol.11, Issue 2 - Summer Year 1395]
  • Kiapour.Azadeh Presenting a Quantitative Model of the Use of Social Media Influencers in the Behavior of Luxury Cosmetics Industry Consumers [ Vol.19, Issue 1 - Spring Year 1403]
  • kochakpour nesfi.Reza Presenting the Customer Experience Management Model in Real Estate Marketing with a Mixed Approach [ Vol.19, Issue 2 - Summer Year 1403]
  • Kohandl., Mohamad Presenting Agricultural Marketing Model with Emphasis on Medicinal Herbs in Iran [ Vol.18, Issue 1 - Spring Year 1402]
  • Korahi Moghaddam.Sirous The effect of Relationship marketing on purchase intention the moderating effects of word-of-mouth [ Vol.1, Issue 1 - Autumn Year 1397]
  • Korahi Moghaddam.Sirous The Effect of Relationship Marketing on Purchase Intention the Moderating Effects of Word-of-Mouth [ Vol.10, Issue 3 - Autumn Year 1394]
  • koshki.mona Intellectual Paradigm and Draw a Scientific Map of International Research in the Field of Digital Marketing Tools in the Fashion and Clothing Industry [ Vol.18, Issue 1 - Spring Year 1402]

L

  • ladoni.tania A Study of the Effect of mechanisms reward systems in new product development (Case study: Home appliances manufacturing companies in Esfahan Province) [ Vol.11, Issue 1 - Spring Year 1395]
  • Lahiji.K. Surveying Factors Influencing Customers Loyalty in Private Banks Based on Fast Response Organization`s Model [ Vol.7, Issue 3 - Autumn Year 1391]
  • Lashkary.Mohammad Main Factors in Successful Export Model from the Perspective of Exporters [ Vol.7, Issue 4 - Winter Year 1391]
  • Lashkary.Mohammad Examining the Impact of Feelings and Brand Perceptions in Purchasing of the Same Name Fragrances [ Vol.6, Issue 2 - Summer Year 1390]
  • lazar.farinoosh Investigating the Consequences of Social Media Marketing Activities on Brand Equity Based on the Mediating Role of E-Brand Experience (Case Study: Denolix Academy of Dental Sciences) [ Vol.18, Issue 2 - Summer Year 1402]
  • lotfi ashtiani.seyed mohamad hosein Developing a Satisfaction Model for Service Recreation with an Emphasis on Grounded Theory-based Brand Loyalty in Banking Industry [ Vol.18, Issue 2 - Summer Year 1402]
  • Lotfızadeh.Fereshteh Investigate the difference of the impact of brand engagement (consumption of content and contribution of content) on social media between Generations X and Y [ Vol.16, Issue 2 - Summer Year 1400]
  • Lotfızadeh.Fereshteh The Impact of Social Media Advertising Features on Costumer Purchase Intention [ Vol.17, Issue 2 - Summer Year 1401]

M

  • Maghami.Amir Examining the Impact of Feelings and Brand Perceptions in Purchasing of the Same Name Fragrances [ Vol.6, Issue 2 - Summer Year 1390]
  • Maghsoudi.mohammad Taghi Scientific Mapping and Analysis of Keywords "Gasification in Marketing" Using the Scientometric Method and Social Network Analysis [ Vol.18, Issue 3 - Autumn Year 1402]
  • mahdavi sabet.zahra Explanation the Model of Iranian Oil Products Export Performance [ Vol.16, Issue 4 - Winter Year 1400]
  • Mahdieh.Omid Consumer Involvement and Purchase Decision (Cell Phone as a Case Sstudy) [ Vol.9, Issue 1 - Spring Year 1393]
  • mahdizadeh.hossein Effective Factors on Healthy Food Consumption among Students (Ilam University and Ilam University of Medical Sciences [ Vol.11, Issue 4 - Winter Year 1395]
  • mahmodzade.mehdi Investigating the Effectintive factors on online shopping consumers with by Grand Theory Method [ Vol.15, Issue 1 - Spring Year 1399]
  • Mahmoodi.L. The Strategic Positioning of Saderat Bank Brand from the Viewpoint of Legal Customers – Manufacturing Units of Southern Khorasan Province [ Vol.8, Issue 2 - Summer Year 1392]
  • Mahmoudi Maymand.Mohammad Explaining the role of organizational citizenship behavior on customer based brand equity [ Vol.1, Issue 1 - Autumn Year 1397]
  • Mahmoudi Maymand.Mohammad Explaining the Role of Organizational Citizenship Behavior on Customer Based Brand Equity [ Vol.9, Issue 2 - Summer Year 1393]
  • Mahmoudi.seyed Nuredin Understanding of Marketing Factors and Their Impact on the Attraction and Maintenance of Internet Business Customers (Case Study: Digi Commodity) [ Vol.12, Issue 1 - Spring Year 1396]
  • Majididizaj.Hassan The effect of entrepreneurial desire on the behavior of native businesses with the moderating role of national culture [ Vol.14, Issue 4 - Winter Year 1398]
  • Majididizaj.Hassan The effect of personality factors and environmental facilitators on entrepreneurial motivation [ Vol.14, Issue 1 - Spring Year 1398]
  • Majnonian noshabadi.Maryam The effect of individual self-concept (Collective versus individualist) and nostalgia on the attitude and intention of recommending and buying consumers of food products [ Vol.12, Issue 3 - Autumn Year 1396]
  • malekzadeh.hourieh The effect of the key marketing factors on the success of technology-based small and medium sized enterprises [ Vol.11, Issue 3 - Autumn Year 1395]
  • malihe.imani The Effect of Market Orientation on Innovation in Esfarayne Bank's Saderat Bank Services [ Vol.11, Issue 3 - Autumn Year 1395]
  • manian.mona Identification and Prioritizing of Exporting Target Markets for Iran’s High Density Polyethylene (HDPE) [ Vol.3, Issue 2 - Autumn Year 1387]
  • mansoury.sara Customer Satisfaction Study in Integrated Supply Chains (Case Study: Customers in Welfare Chains in Kermanshah Province) [ Vol.11, Issue 2 - Summer Year 1395]
  • maroofi.fakhredin Provide a Framework to Explain the Components of Sustainable Marketing Using the Meta-Synthesis and Delphi Method in Knowledge-Based Companies [ Vol.18, Issue 3 - Autumn Year 1402]
  • Mashayekhbakhsh.Mahsa The role of Corporate Responsibility on Customer Loyalty in banking sector [ Vol.12, Issue 2 - Summer Year 1396]
  • Mashayekhnia.A. Study of the Relationship between the Country of Origin and the Brand Equity Case Study: Grad [ Vol.7, Issue 4 - Winter Year 1391]
  • masoomzadeh.abalfazl Analyzing customers’ perceived risks in electronic tickets of airline companies based on technology acceptance model (Case study: Iran Airline Company) [ Vol.13, Issue 4 - Winter Year 1397]
  • Masoumi.Maedeh The Effect of Affiliate Marketing on Purchase Intention of Customers: Investigation of the Mediator Role of Customer Trust and the Moderator Role of Customer Involvement and Customer Perceptions. (Case Study: Food Industry) [ Vol.17, Issue 2 - Summer Year 1401]
  • Masoumi.Shiba Presenting a Quantitative Model of the Use of Social Media Influencers in the Behavior of Luxury Cosmetics Industry Consumers [ Vol.19, Issue 1 - Spring Year 1403]
  • matoufi.alirezad The Effect of Market Orientation and Entrepreneurship Orientation on Innovation: the Case of Auto Parts Manufacturers [ Vol.4, Issue 1 - Spring Year 1388]
  • mazhar al yaser.mohamad kamal The Effect of Marketing Costs, Bank Concentration and Competitiveness on Banking Stability: The Case of Selected Oil Exporting Countries [ Vol.19, Issue 2 - Summer Year 1403]
  • Mazhary.Sh. Consumer Ethnocentrism in Small Appliances Industry of Iran [ Vol.2, Issue 2 - Autumn Year 1386]
  • mehdipour ojani.nastaran Designing ecological models of startups in the field of medical services [ Vol.18, Issue 2 - Summer Year 1402]
  • Mehrani.Azadeh Providing a supply chain logistics dynamic model based on the Internet of Things with an emphasis on online marketing [ Vol.19, Issue 2 - Summer Year 1403]
  • mehri bazghaleh.anis The Effect of Communication Effectiveness on Customer Satisfaction with the Mediating Role of Perceived Value, Perceived Quality and Customer Trust (Case Study: Customers of Bank Shahr in Qazvin Province) [ Vol.17, Issue 3 - Autumn Year 1401]
  • mehri bazghaleh.anis Investigating the dimensions of internal marketing on the commitment of employees of Zanjan Municipality departments with the mediating role of employees' attitude towards work [ Vol.16, Issue 3 - Autumn Year 1400]
  • mehri bazghaleh.atefeh The Effect of Communication Effectiveness on Customer Satisfaction with the Mediating Role of Perceived Value, Perceived Quality and Customer Trust (Case Study: Customers of Bank Shahr in Qazvin Province) [ Vol.17, Issue 3 - Autumn Year 1401]
  • mehri bazghaleh.atefeh Investigating the dimensions of internal marketing on the commitment of employees of Zanjan Municipality departments with the mediating role of employees' attitude towards work [ Vol.16, Issue 3 - Autumn Year 1400]
  • Mehrinejhad.Safiyeh Providing a supply chain logistics dynamic model based on the Internet of Things with an emphasis on online marketing [ Vol.19, Issue 2 - Summer Year 1403]
  • Mehrnia.Farid Scientific Mapping and Analysis of Keywords "Gasification in Marketing" Using the Scientometric Method and Social Network Analysis [ Vol.18, Issue 3 - Autumn Year 1402]
  • merikh nejad asl.aida Effect of the benefits of sales promotion formats on in-store brand expression and benefits perceived by consumer with an experimental approach [ Vol.15, Issue 1 - Spring Year 1399]
  • Meshki Miavaghi.Mehdi The role of financial motivation in profit management decisions with an emphasis on the personality characteristics of financial managers [ Vol.19, Issue 3 - Autumn Year 1403]
  • Miarrostami.M. Impact of Product Packaging and Family Communication Patterns on Children and Parents Buying Behavior (Children and Parents Who Go Shopping in Entertainment and Shopping Centers) [ Vol.9, Issue 3 - Autumn Year 1393]
  • Mir mohammadi Sadrabadi.M. Evaluating the Effects of Market Orientation on Successfulness of a New Product with regard to the Mediating Role of Intellectual Capital and Organizational Learning Capability [ Vol.10, Issue 2 - Summer Year 1394]
  • mirab khanbaghi.negin The Critical Thinking Model of Bank Mellat Employees Based On Internal Marketing Components [ Vol.18, Issue 1 - Spring Year 1402]
  • mirabi.vahed reza Design evaluating model of Nostalgic behavior on Hofsted Index, social factors and brand heritage & attitudes (case study: Nostalgic shopping center in Tehran) [ Vol.14, Issue 3 - Autumn Year 1398]
  • Mirabi.Vahid Reza The Relationship between Customer Relationship Management, Service Quality and Satisfaction in Service Organizations (The Case of Nursing Homes) [ Vol.11, Issue 2 - Summer Year 1395]
  • Mirahmadi.Monir Design and Development of a Native Model of Viral Advertising for Online Retailers Using the Grounded Theory [ Vol.16, Issue 4 - Winter Year 1400]
  • Mirarab.Alireza Designing a neural marketing model with a consumer behavior approach in the banking industry [ Vol.19, Issue 2 - Summer Year 1403]
  • Mirhoseini.M. Explaining the Affecting Factors of M-Banking Acceptance by Saderat Bank's Customers [ Vol.8, Issue 1 - Spring Year 1392]
  • mirhosseini.sayyed majid Investigating the Scientific Outputs of the Field of Viral Marketing in the Web of Science [ Vol.18, Issue 3 - Autumn Year 1402]
  • Mirmohammadi Sadrabadi.Mohammad Evaluating the Effects of Market Orientation on Successfulness of a New Product with regard to the mediating role of Intellectual Capital and Organizational Learning Capability [ Vol.1, Issue 1 - Autumn Year 1397]
  • Mirzamohammadi.A. H. The Impact of Electronic Marketing in Tehran Stock Exchange Companies [ Vol.3, Issue 2 - Autumn Year 1387]
  • Modiri.Mahmood Influential variables on changing consumer attitudes based on cognitive dissonance approach [ Vol.17, Issue 2 - Summer Year 1401]
  • Modiri.Mahmood Presenting a model of marketing market variables of potential markets with a value-based approach to dairy products (Case study: Regional market of Iranian dairy products) Provide a model of marketing effectiveness variables [ Vol.18, Issue 4 - Winter Year 1402]
  • Moeinadin.Mahmood A Comparative Study on the Relationship among Extended Market Orientation (EMO), Refined Economic Value Added (REVA) and Return on Assets (ROA) [ Vol.6, Issue 3 - Autumn Year 1390]
  • Mohamad esmaeil.Sedigheh The Impact of Knowledge Management on Organizational Performance with considering mediating Role of Marketing Communications Case study of Country Airports Company [ Vol.16, Issue 3 - Autumn Year 1400]
  • Mohamadian.M. Factors Affecting Customer Retention Among Cell Phone Users [ Vol.5, Issue 2 - Autumn Year 1389]
  • Mohamadipour.Majid Studying the effect of perceived e-service quality and perceived security on brand equity [ Vol.12, Issue 3 - Autumn Year 1396]
  • mohamdrezaei.meysam The Impact of Entrepreneurial Marketing on Customer Value with the Role of Market Mediating Orientation both in Small and Medium Size Departments [ Vol.14, Issue 4 - Winter Year 1398]
  • Mohammad Davoudi,.Amir Hossein Identifying, ranking the factors affecting educational marketing in the units of Islamic Azad University of Tehran and presenting an appropriate model [ Vol.15, Issue 2 - Summer Year 1399]
  • Mohammadi Almani.Amin The Effect of Word of Mouth on Intention to Use Insurance Services among Customers of Insurance Companies in Rasht [ Vol.10, Issue 1 - Spring Year 1394]
  • Mohammadi Almani.Amin The effect of word of mouth on intention to use insurance services among customers of insurance companies in Rasht [ Vol.1, Issue 1 - Autumn Year 1397]
  • Mohammadi Arezoochi.Khadijeh Identification and Classification of clearance barriers in Shahriyar customs office in Tehran City Using Analytical Hierarchy Process (AHP) [ Vol.11, Issue 4 - Winter Year 1395]
  • Mohammadi.Akbar The Role of Innovation Strategies in Strengthening the Products and Services Commercialization in Small to Medium Enterprises (SMEs) [ Vol.16, Issue 4 - Winter Year 1400]
  • Mohammadi.M. Exploring the Role of Quality Attributes for Traditional Food Products (With PDO) on Consumer Behavi [ Vol.4, Issue 1 - Spring Year 1388]
  • Mohammadi.Masoumeh Ranking Factors Influencing the Performance of CRM in Banking Industry Using GAHP Approach [ Vol.11, Issue 3 - Autumn Year 1395]
  • Mohammadi.Mohammad Presenting an integrated model of online repurchase intention in chain stores using the multi-ground theory method [ Vol.19, Issue 1 - Spring Year 1403]
  • mohammadi.omid Designing a Green Marketing Development Model for Organic Products [ Vol.17, Issue 1 - Spring Year 1401]
  • mohammadi.zahra The effect of the antecedents of brand attractiveness on brand commitment and positive WOM: Mediating role of consumer-brand identification [ Vol.15, Issue 4 - Winter Year 1399]
  • mohammadian mahmoditabar.mahmoud Consumers’ Narratives of consumption, a window to consumers mind a Systematic Literature Review approach [ Vol.15, Issue 3 - Autumn Year 1399]
  • mohammadian.mahmoud Studying Effective Elements in Brand Equity From the Consumer's Perspective (Based on Aaker's Model) [ Vol.3, Issue 1 - Spring Year 1387]
  • Mohammadian.Moghadaseh Evaluation of the Effect of Marketing Mix on Private Label Brand Value (Case Study: Dairy Products) [ Vol.12, Issue 3 - Autumn Year 1396]
  • mohammadiha.paria Identifying, ranking the factors affecting educational marketing in the units of Islamic Azad University of Tehran and presenting an appropriate model [ Vol.15, Issue 2 - Summer Year 1399]
  • Mohammadnia.A. Presenting Fuzzy Approach on Customer Satisfaction Measurement Case Study Roozaneh Dairying Company [ Vol.2, Issue 2 - Autumn Year 1386]
  • mohammadzadeh.ali The impact of customers' attitudes towards green hotels on their willingness to pay and their recurrence intentions [ Vol.13, Issue 2 - Summer Year 1397]
  • Mohtaram.Rahim Effect of the benefits of sales promotion formats on in-store brand expression and benefits perceived by consumer with an experimental approach [ Vol.15, Issue 1 - Spring Year 1399]
  • Mojoodi.Amin Providing a Model for Identifying the Service Quality Dimensions Within Technology-Based Banking (Case study: Student’s of Islamic Azad University-Arak Branch) [ Vol.8, Issue 3 - Autumn Year 1392]
  • Mojoodi.Amin An Analysis the Impact of Corporate Social Responsibility on Customer Loyalty (Pasargad Bank in Ahwaz) [ Vol.9, Issue 1 - Spring Year 1393]
  • Mokhtaran.M. Analyzing the Reasons for Unpopularity of ATM Cards and Introducing an Appropriate Framework to Iincrease the Use of These Cards [ Vol.2, Issue 1 - Spring Year 1386]
  • Mokhtari.Mehran Designing a Qualitative Model of Entrepreneurial Marketing in Corporate Banking [ Vol.18, Issue 2 - Summer Year 1402]
  • Momeni.Hossein Estimating Segment - Oriented Discrete - Choice Model of Customer Differentiation (Buyers Preferences of Saipa Products as a Case Study) [ Vol.8, Issue 4 - Winter Year 1392]
  • moosavi.narges The Effect of Components of Social Media Marketing Activities through Brand Value on Customer Responsibility in the Tourism Industry [ Vol.14, Issue 1 - Spring Year 1398]
  • Moosavi.seyed shahab The Influence of Organizational Climate’s Dimensions on Fulfilling of the Brand Promise(Case Study: Maskan Bank) [ Vol.9, Issue 1 - Spring Year 1393]
  • moradi dizgarani.milad Investigating the effect of Content and Social-Relation Gratification in Instagram on customer purchase intention, explaining the mediating role of customer resonance [ Vol.15, Issue 1 - Spring Year 1399]
  • Moradi Mogoyi.Mohamadreza Using Theory of Trying to Investigating the Adoption of Mobile Banking [ Vol.13, Issue 4 - Winter Year 1397]
  • Moradi ziba.Sepideh Developing a digital marketing strategy model for Iranian successful startups based on the Grounded Theory [ Vol.18, Issue 3 - Autumn Year 1402]
  • Moradi.Alireza Provide a Framework to Explain the Components of Sustainable Marketing Using the Meta-Synthesis and Delphi Method in Knowledge-Based Companies [ Vol.18, Issue 3 - Autumn Year 1402]
  • Moradi.Neda Investigating the Effect of Cognitive Distortion on the Brand d Image (Case Study: the Customers of System Group Company) [ Vol.12, Issue 3 - Autumn Year 1396]
  • moradi.sanaz Investigating the Effect of Marketing Research on Marketing Proximity Through the Use of Intermediary Variables: The Relationship between the Company and Customers and the Sales Staff [ Vol.12, Issue 1 - Spring Year 1396]
  • mortezazadeh.Afshin The Effect of Advertising Gifts on Consumer's Overall Evaluation (Case Study: Isfahan Irancell's Consumers) [ Vol.11, Issue 2 - Summer Year 1395]
  • mosavi.Seyyed Aliereza The effect of social media on brand community markers, value creation practice, bran trust and brand loyalty (case study: comparison between Apple (Iphone) and Samsung’s (Galaxcy) mobile) [ Vol.1, Issue 1 - Autumn Year 1397]
  • mosavi.Seyyed Aliereza The Effect of Social Media on Brand Community Markers, Value Creation Practice, Brand Trust and Brand Loyalty (Case Study: Comparison between Apple (Iphone) and Samsung’s (Galaxy) Mobile) [ Vol.9, Issue 4 - Winter Year 1393]
  • Mosayebi Amidabadi.Benyamin Designing a Digital Marketing Model in the Brand of Online Business Companies [ Vol.18, Issue 2 - Summer Year 1402]
  • Moshabaki Esfahani.Asghar The Effect of Affiliate Marketing on Purchase Intention of Customers: Investigation of the Mediator Role of Customer Trust and the Moderator Role of Customer Involvement and Customer Perceptions. (Case Study: Food Industry) [ Vol.17, Issue 2 - Summer Year 1401]
  • Moshabaki Esfahani.Asghar Investigating the Relationship between Luxury Values and Consumer Attitude to Their Purchase Intention with Food Image Mediation While Traveling [ Vol.16, Issue 3 - Autumn Year 1400]
  • moshabaki.asghar Designing a paradigmatic model of tourists' permanence in urban tourism destinations [ Vol.19, Issue 3 - Autumn Year 1403]
  • Moshkelgosha.Elham The role of social factors organizational to the exchange of tacit knowledge and marketing effectiveness of Sport Brand [ Vol.13, Issue 1 - Spring Year 1397]
  • Moshkelgosha.Elham The Model Impact of Sports Exhibition Factors on Commercial Success Strategies of Sport Products [ Vol.14, Issue 4 - Winter Year 1398]
  • Mosleh.Maryam Identifying, ranking the factors affecting educational marketing in the units of Islamic Azad University of Tehran and presenting an appropriate model [ Vol.15, Issue 2 - Summer Year 1399]
  • Mostafavi.Saadat The Effect of Customers’ Perception of Corporate Social Responsibility on Their Extra-Role Behaviors by Mediation of Brand Attachment and Moderation of Spirituality [ Vol.18, Issue 2 - Summer Year 1402]
  • motahari nejad.fatemeh Studying the relationship between brand and consumer (case study: electrical home appliance) [ Vol.1, Issue 1 - Autumn Year 1397]
  • motahari nejad.fatemeh Studying the Relationship between Brand and Consumer (Case Study: Electrical Home Appliance) [ Vol.9, Issue 2 - Summer Year 1393]
  • Motamedi.N. Exploring the Role of Parental Communication Patterns about Children’s Perception of their Influence over Purchases [ Vol.2, Issue 1 - Spring Year 1386]
  • Motamedinia.Zohreh Effective Factors on Healthy Food Consumption among Students (Ilam University and Ilam University of Medical Sciences [ Vol.11, Issue 4 - Winter Year 1395]
  • moteram.rahim Presenting the Customer Experience Management Model in Real Estate Marketing with a Mixed Approach [ Vol.19, Issue 2 - Summer Year 1403]
  • moteram.rahim The effect of social media adoption on importing clothes firms’ performance (Case Study: Instagram) [ Vol.14, Issue 1 - Spring Year 1398]
  • mousavi.alireza The Study Some of the Factors Consequences in Relationship Quality Employee - Customer in the Hotel Industry by Fuzzy Logic [ Vol.6, Issue 2 - Summer Year 1390]
  • Mousavi.M. Investigating Antecedents and Consequences of Service Customer Extra-role Behavior [ Vol.6, Issue 4 - Winter Year 1390]
  • mousavi.seyed najmodin Designing a Green Marketing Development Model for Organic Products [ Vol.17, Issue 1 - Spring Year 1401]
  • Mozafari.Amin The Relationship between Customer Relationship Management, Service Quality and Satisfaction in Service Organizations (The Case of Nursing Homes) [ Vol.11, Issue 2 - Summer Year 1395]
  • mozaffari.afsaneh Developing a Model of Target Market Selection for Movie Products [ Vol.7, Issue 3 - Autumn Year 1391]

N

  • Naalchi Kashi.Alireza Investigating the Impact of emotions on the Intention to buy customers of Green Products (Studied case: Students of the Islamic Azad University of Kashan) [ Vol.11, Issue 1 - Spring Year 1395]
  • Naderinasab.Mehdi The Impact of Affiliates on the Special Brand Value of the Iranian Football Clubs [ Vol.13, Issue 4 - Winter Year 1397]
  • Naeimabadi.Mahta The Effect of social media marketing activities on brand equity and customer response (Case study: Yal lock Company) [ Vol.15, Issue 2 - Summer Year 1399]
  • naeimi majd.arezoo The impact of customers' attitudes towards green hotels on their willingness to pay and their recurrence intentions [ Vol.13, Issue 2 - Summer Year 1397]
  • Najafi.F. Investigating the Impact of Country of Origin on Customer Behavior: Investigation of the Moderating Roles of Product Involvement and Product Familiarity on Product Evaluation and Customer Behavioral Intentions [ Vol.7, Issue 4 - Winter Year 1391]
  • najafi.kobra The Role of Store’s Fitting Room (Clothes Changing Room) at Tehran Shopping Centers on Recall Shopping Experiences: Mixed Method Approach [ Vol.18, Issue 3 - Autumn Year 1402]
  • Najafi.M. Entry to New Markets with Using Influence Economical Mobile Government Services in Tourism Industry (Case Study: Kish Free Zone) [ Vol.7, Issue 1 - Spring Year 1391]
  • najafi.sepideh Identifying the Affecting Indicators, Components and Dimensions on Self-Discrepancy and Consumers Behavior of Luxury Goods [ Vol.19, Issue 2 - Summer Year 1403]
  • Nakhaei.A. Investigating the Impact of Selected Factors on Consumer Green Purchase Intention [ Vol.7, Issue 2 - Summer Year 1391]
  • namamian.Farshid Provide a Framework to Explain the Components of Sustainable Marketing Using the Meta-Synthesis and Delphi Method in Knowledge-Based Companies [ Vol.18, Issue 3 - Autumn Year 1402]
  • namdar joyami.ehsan Examination of the Relationship of Mouth Communication on Buying Handsets Domestic Production (Case Study GLX G5 Phone Buyers in Isfahan City for the Relevant Agencies) [ Vol.10, Issue 4 - Winter Year 1394]
  • namdar joyami.ehsan Examine the relationship of mouth communication on buying handsets domestic production ‎‎(Case study GLX G5 phone buyers in the esfahan city for the relevant agencies)‎ [ Vol.1, Issue 1 - Autumn Year 1397]
  • namdar joyami.ehsan Examine the relationship of mouth communication on buying handsets domestic production (Case study GLX G5 phone buyers in the esfahan city for the relevant agencies) [ Vol.1, Issue 1 - Autumn Year 1397]
  • Nasir.Melika From Importance of Features in Purchasing to Consumers’ Personal Values: Overview of Laddering Technique and How It Works in Marketing Research [ Vol.13, Issue 3 - Autumn Year 1397]
  • nasrollahniya.mohammad Presenting Agricultural Marketing Model with Emphasis on Medicinal Herbs in Iran [ Vol.18, Issue 1 - Spring Year 1402]
  • Nategh.Tahmineh Design structural model of impulsive buying and its validation in chain stores [ Vol.15, Issue 2 - Summer Year 1399]
  • Navabizand.kambiz Assessment Refah and Shahrvand Chain Stores’ Customers Loyalty (Case Study: Tehran Stores) [ Vol.7, Issue 1 - Spring Year 1391]
  • Navidi Nekou.Reza Investigating the factors associated with the sales volume of sales through terminals (retailers) (Special food industry in Karaj) [ Vol.12, Issue 2 - Summer Year 1396]
  • Nayebzadeh.Shahnaz Intellectual Paradigm and Draw a Scientific Map of International Research in the Field of Digital Marketing Tools in the Fashion and Clothing Industry [ Vol.18, Issue 1 - Spring Year 1402]
  • Nayebzadeh.Shahnaz Investigating the Scientific Outputs of the Field of Viral Marketing in the Web of Science [ Vol.18, Issue 3 - Autumn Year 1402]
  • Nayebzadeh.Shahnaz The Effect of Consumer’s Received Value, Effectiveness and Risk on Purchase Intention of Green Products (Case Study: Islamic Azad University, Science and Research Brand Students) [ Vol.10, Issue 2 - Summer Year 1394]
  • Nayebzadeh.Shahnaz Investigating the Impact of Ethical Ideologies on Consumer’s Evaluation of Product and Company with regard to Moderating Role of Corporate Social Responsibility [ Vol.14, Issue 1 - Spring Year 1398]
  • Naysari Tabrizi.S. The Internet Banking Services (IBS) in the Youth Market (Case Study: Eghtesad Novin Bank) [ Vol.7, Issue 1 - Spring Year 1391]
  • Nazari.Kamran Customer Satisfaction Study in Integrated Supply Chains (Case Study: Customers in Welfare Chains in Kermanshah Province) [ Vol.11, Issue 2 - Summer Year 1395]
  • Nazari.Rasool Double jeopardy Effect Strategies, market share Conformity with the bran and behavioral and attitudinal loyalty Football and volleyball fans [ Vol.11, Issue 4 - Winter Year 1395]
  • Nazari.Rasool The role of social factors organizational to the exchange of tacit knowledge and marketing effectiveness of Sport Brand [ Vol.13, Issue 1 - Spring Year 1397]
  • Nazari.Rasool The Model Impact of Sports Exhibition Factors on Commercial Success Strategies of Sport Products [ Vol.14, Issue 4 - Winter Year 1398]
  • Nazari.Rasool Providing a Conceptual Model for Sporting Events in Iran [ Vol.15, Issue 2 - Summer Year 1399]
  • Nazari.Rasool Presenting the Brand Leverage Model for Iranian Professional Football Clubs Approach: Grounded Theory [ Vol.15, Issue 1 - Spring Year 1399]
  • Nazaripour.Mohammad The Role of Media and Peers on Tendency of Female Students towards Beauty Products Based on the Extended Theory of Reasoned Action [ Vol.18, Issue 4 - Winter Year 1402]
  • Nazarpour.Sohiela Brand Authenticity in the Healthcare Industry: Analyzing of the Antecedents, Consequences and Dimensions by Using Qualitative Approach [ Vol.17, Issue 1 - Spring Year 1401]
  • Nazarpouri.نظرپوری Prairie a limited effect, as a craving for a decadence, with a crop of passion, with a brand, with a mianji inscription, a realization of a luxe bodn calla [ Vol.19, Issue 1 - Spring Year 1403]
  • nazemi.jamshid Mining the Retail Banking Customers Characteristics Using Data Mining Techniques [ Vol.7, Issue 1 - Spring Year 1391]
  • nazemi.jamshid Estimating Segment - Oriented Discrete - Choice Model of Customer Differentiation (Buyers Preferences of Saipa Products as a Case Study) [ Vol.8, Issue 4 - Winter Year 1392]
  • Nejad Mohammad Nameghi.Ehsaneh The Relationship between Social Media Marketing and Consumer Behavior Based on Age Group with the Mediating Role of Brand Equity in Irancell Communication Services Company [ Vol.18, Issue 4 - Winter Year 1402]
  • nejati.mehrnaz Effect of failed service quality on customer loyalty in banking industry [ Vol.11, Issue 1 - Spring Year 1395]
  • Nematizadeh.Sina Presenting a Brand Development Model in Tourism of Natural Places [ Vol.18, Issue 3 - Autumn Year 1402]
  • nesaei.khabat Co- brand Strategy, Based on Customers' Attitude in Laptop, Cell phone and Automobile Products [ Vol.10, Issue 3 - Autumn Year 1394]
  • nesaei.khabat Co- brand Strategy, based on customers' attitude in Lap top, Cell phone and automobile products [ Vol.1, Issue 1 - Autumn Year 1397]
  • Nias.Abdoul Hosien The Attractiveness of Personalized Services for Mobile Users and Its Effect on the Service Providers Switching Behavior of the Customers [ Vol.6, Issue 1 - Spring Year 1390]
  • Nikoabadi,.Hamied Reza The Model Impact of Sports Exhibition Factors on Commercial Success Strategies of Sport Products [ Vol.14, Issue 4 - Winter Year 1398]
  • Nikoomaram.H. Contemporary Marketing in Iran Verification of Relationship Marketing Validity in Large Manufacturing Firms [ Vol.4, Issue 1 - Spring Year 1388]
  • Nikoomaram.Hashem Effects of Soft-sell and Hard-sell Advertising Appeals on Consumer’s Purchase Intention [ Vol.6, Issue 3 - Autumn Year 1390]
  • Nikoomaram.Hashem Evaluation the Role of Entrepreneurial Proclivity Organization Structure and Market Orientation on Business Performance [ Vol.1, Issue 2 - Autumn Year 1385]
  • noorbakhsh.seyed kamran Evaluation of the Effective Factors on Relational Marketing in Mature Buyer – seller Relationships in Bahman Diesel Company [ Vol.6, Issue 4 - Winter Year 1390]
  • Noori Babian.Ramezan The Impact of Applying Brand Positioning and Customer Experience on Loyalty (Case Study: Hamrahe Aval) [ Vol.15, Issue 3 - Autumn Year 1399]
  • Noraei.Mahmoud Implications of Cause-Related Marketing in the Banking System and its Impact on Customer Loyalty to Banks [ Vol.15, Issue 1 - Spring Year 1399]
  • Norouzi Daryakenari.Nafiseh Skeptical Buyers and Their Price Sensitivity in buying Optional Insurance [ Vol.11, Issue 3 - Autumn Year 1395]
  • norouzi zad.zeinab Investigating the Role of Self-Concept Fit on the Loyalty of Tejarat Bank Customers through Brand Image and Brand Emotional Attachment [ Vol.16, Issue 1 - Spring Year 1400]
  • Nouri.Allah Verdi Investigating the Impact of Market Orientation on Innovation Strategies [ Vol.14, Issue 2 - Summer Year 1398]

O

  • Ojaghi.Mohammad Amin Analysis the Factors Affecting the Performance of Manufacturing Companies in Industrial City of Gorgan from the Perspective of Marketing Management and Entrepreneurship [ Vol.14, Issue 3 - Autumn Year 1398]
  • Omidi Najafabadi.Maryam Investigating the Effects of Marketing Factors on the Development of Date Conversion and Supplementary Industries in Kerman Province [ Vol.13, Issue 4 - Winter Year 1397]
  • omidi.anoosh Emotional marketing, dynamic capabilities and organizational profitability [ Vol.12, Issue 2 - Summer Year 1396]
  • omidi.fereydoun Identifying and Prioritizing Factors Affecting the Development of Transportation, Customs and Transit Cooperation between Iran and Other Countries [ Vol.18, Issue 3 - Autumn Year 1402]
  • Omidzade.R. Surveying the Effect of Automated Service Quality on Customer's Commitment in Banking Industry [ Vol.8, Issue 3 - Autumn Year 1392]
  • Orafaye Jamshidi.Shadi The Role of Window Shopping in Improving Word of Mouth Marketing in Chain Stores [ Vol.16, Issue 1 - Spring Year 1400]
  • Orafaye Jamshidi.Shadi The Critical Thinking Model of Bank Mellat Employees Based On Internal Marketing Components [ Vol.18, Issue 1 - Spring Year 1402]
  • osmani.amjad Brand Extension Feedback: The Role of Advertising (Case Study: Tabarrok Company Products) [ Vol.10, Issue 1 - Spring Year 1394]
  • osmani.amjad The Study of Effect Marketing Strategies Alignment on Supply Chain and Organizational Performance (Case: Entekhab Industrial Group) [ Vol.9, Issue 2 - Summer Year 1393]
  • osmani.amjad 0 [ Vol.1, Issue 1 - Autumn Year 1397]

P

  • Pakdel.Mohammad Reza Investigation the effect of Market Orientation, Innovation and Customer Loyalty on Business Performance (Case Study: Pol Clothing Group) [ Vol.6, Issue 1 - Spring Year 1390]
  • pali.samira The Effect of Ethical Perceptions on the Purchase Intentions with the Role of Consumer–Corporate Identification and Brand Trust (Case Study: Samsung Mobile Customers) [ Vol.16, Issue 3 - Autumn Year 1400]
  • Panahi Vanani.Mandana The Survey of Effect of Delight Services and Trust on Loyalty [ Vol.9, Issue 4 - Winter Year 1393]
  • Panahi Vanani.Mandana The Survey of Effect of Relationship Quality and Rapport on Word of Mouth [ Vol.8, Issue 1 - Spring Year 1392]
  • Panahi Vanani.Mandana The Survey of Effect of Pleasurable Services and Trust on Loyalty [ Vol.1, Issue 1 - Autumn Year 1397]
  • Parakhodi Moghaddam.P. Investigation the Effects of Cognitive and Affective Evaluations on Behavioral Intentions [ Vol.8, Issue 2 - Summer Year 1392]
  • Pashang.L. Evaluation of the Effective Factors on Relational Marketing in Mature Buyer – seller Relationships in Bahman Diesel Company [ Vol.6, Issue 4 - Winter Year 1390]
  • payab.behrooz The effect of brand equity to attract new customers and retain existing customers (the case of food products Calais) [ Vol.11, Issue 1 - Spring Year 1395]
  • Peshman.Razieh Proposing and Analyzing a Model for the Influence of Ethical Sales Behavior on Customers Loyalty with a Case Study in Parsian Insurance Company [ Vol.10, Issue 4 - Winter Year 1394]
  • Peshman.Razieh Proposing and Analyzing a Model for the Influence of Ethical Sales Behavior on Customers Loyalty with a Case Study in Parsian Insurance Company. [ Vol.1, Issue 1 - Autumn Year 1397]
  • pirzad.ali Designing a Green Marketing Development Model for Organic Products [ Vol.17, Issue 1 - Spring Year 1401]
  • Poorashraf.Yassan Allah A model for customers switching from National Bank by applying structured equations (Case Study: National Bank branches in Ilam province) [ Vol.1, Issue 1 - Autumn Year 1397]
  • Poorashraf.Yassan Allah Studying the relationship between brand and consumer (case study: electrical home appliance) [ Vol.1, Issue 1 - Autumn Year 1397]
  • Poorashraf.Yassan Allah Studying the Relationship between Brand and Consumer (Case Study: Electrical Home Appliance) [ Vol.9, Issue 2 - Summer Year 1393]
  • pour Ghasemi.Shahrzad Effects of Brand Performance on Consumer Buying Behavior through Variables Mediating Brand Trust and Brand Image and Brand Equity and Brand Loyalty [ Vol.17, Issue 1 - Spring Year 1401]
  • pourjamshidi.hadis Effective Factors on Healthy Food Consumption among Students (Ilam University and Ilam University of Medical Sciences [ Vol.11, Issue 4 - Winter Year 1395]
  • Pourreza.Mohammad The Role of Cognitive Age in Status Consumption of Educated, Middle-Aged Iranian Consumers [ Vol.1, Issue 1 - Autumn Year 1397]
  • Pourreza.Mohammad The Role of Cognitive Age in Status Consumption of Educated, Middle-Aged Iranian Consumers [ Vol.9, Issue 3 - Autumn Year 1393]
  • Purslemi.Mojtaba Emotional marketing, dynamic capabilities and organizational profitability [ Vol.12, Issue 2 - Summer Year 1396]

R

  • Rabiheh.sajad The Effect of Social Customer Relationship Management on Financial Performance with the Mediating Role of Customer Commitment and Customer Satisfaction (Case Study of a Private Bank in Khuzestan Province) [ Vol.17, Issue 2 - Summer Year 1401]
  • radfar.reza Developing a digital marketing strategy model for Iranian successful startups based on the Grounded Theory [ Vol.18, Issue 3 - Autumn Year 1402]
  • Radfar.Reza Analyzing the effect of internet advertising on Iran’s industrial market, using a systemic approach and Fuzzy DEMATEL method [ Vol.1, Issue 1 - Autumn Year 1397]
  • Radfar.Reza Measuring Customer Satisfaction Using Fuzzy Logic (Case Study: Bank Saderat Automated Teller Machine) [ Vol.5, Issue 1 - Spring Year 1389]
  • Radfar.Reza Entry to New Markets with Using Influence Economical Mobile Government Services in Tourism Industry (Case Study: Kish Free Zone) [ Vol.7, Issue 1 - Spring Year 1391]
  • Radfar.Reza Analyzing the Effect of Internet Advertising on Iran’s Industrial Market, Using Fuzzy Dematel Method and a Systemic Approach [ Vol.10, Issue 3 - Autumn Year 1394]
  • Radipour.I. Determining of Influencing Factors for Identified Products Marketing (Case Study: Identified Egg in Tehran) [ Vol.8, Issue 2 - Summer Year 1392]
  • Rahimi.Zahra Presenting a model of marketing market variables of potential markets with a value-based approach to dairy products (Case study: Regional market of Iranian dairy products) Provide a model of marketing effectiveness variables [ Vol.18, Issue 4 - Winter Year 1402]
  • Rahiminik.Azam Presenting a Brand Development Model in Tourism of Natural Places [ Vol.18, Issue 3 - Autumn Year 1402]
  • Rahimzadeh.Mohammad Presenting the imitative brand model in buying behavior of luxury brands in internet businesses using Grounded Theory [ Vol.18, Issue 4 - Winter Year 1402]
  • Rahmanian.Emad Consumers’ Narratives of consumption, a window to consumers mind a Systematic Literature Review approach [ Vol.15, Issue 3 - Autumn Year 1399]
  • Rahmanian.Emad A Survey on the Market Oriented Advertising in the Food Industry, Qualitative Approach [ Vol.11, Issue 3 - Autumn Year 1395]
  • Rahnama Roodposhti.Fereydoon Explaining the Effectiveness of Applying of Circular Economy Business Model for Knowledge-Based Companies [ Vol.18, Issue 3 - Autumn Year 1402]
  • rajabi.mostafa The Effect of Marketing Costs, Bank Concentration and Competitiveness on Banking Stability: The Case of Selected Oil Exporting Countries [ Vol.19, Issue 2 - Summer Year 1403]
  • Ramazani.Mojtaba Investigating the Impact of Managers Personal Branding On Building Level Five Leaders (Case Study: of Government Banks) [ Vol.13, Issue 2 - Summer Year 1397]
  • Ramezani Qomi.Mohammad Reza The relationship between managerial, technical and environmental factors with the desire to accept e-business among small and medium enterprises distributing pharmaceutical products in Tehran [ Vol.12, Issue 3 - Autumn Year 1396]
  • Ramzi mojdeh.Ali The role of financial motivation in profit management decisions with an emphasis on the personality characteristics of financial managers [ Vol.19, Issue 3 - Autumn Year 1403]
  • Rashidi Ashtiani.Babak The Exploration of Verbal and Visual Characteristics of products in online stores [ Vol.19, Issue 3 - Autumn Year 1403]
  • Rashidi goghakhor.hashem The effect of business intelligence on financial performance with the role of mediating brand value and creativity (Case study of private banks in Khuzestan province) [ Vol.17, Issue 3 - Autumn Year 1401]
  • Rashidi.Daryush The Study on the Consumers' Perceptions of Electronic Banking Services of Keshavarzi Bank in the Southern Regions of Kerman Province [ Vol.6, Issue 2 - Summer Year 1390]
  • Rashidi.E. Developing a Model of Target Market Selection for Movie Products [ Vol.7, Issue 3 - Autumn Year 1391]
  • Rekabdar.Ghasem Identifying and Prioritizing Factors Affecting the Development of Transportation, Customs and Transit Cooperation between Iran and Other Countries [ Vol.18, Issue 3 - Autumn Year 1402]
  • Reshadatjoo.Hamideh Designing ecological models of startups in the field of medical services [ Vol.18, Issue 2 - Summer Year 1402]
  • reyhani.nahid Role and Effect of Psychological and Brand Antecedents on Luxury Consumpation Among Youth Adults [ Vol.5, Issue 1 - Spring Year 1389]
  • Rezaee.Faezeh Investigating the moderating role of consumer diversification, innovation and consumer aptitude on the relationship between satisfaction with customer behavioral loyalty [ Vol.15, Issue 4 - Winter Year 1399]
  • REZAEE.MOHAMMAD SALEH The effect of new product development and international marketing strategies on export performance (Case study: Manufacturing and Export Companies of West Azarbaijan Province) [ Vol.11, Issue 1 - Spring Year 1395]
  • Rezaei Asiabar.Behnam The Role of Innovation Strategies in Strengthening the Products and Services Commercialization in Small to Medium Enterprises (SMEs) [ Vol.16, Issue 4 - Winter Year 1400]
  • Rezaei.Shamseddin An Analysis of Factors Affecting to Sport Marketing Attitudes in Sport Boards Managers of Markazi Province [ Vol.12, Issue 2 - Summer Year 1396]
  • rezaei-malek.narges Evaluating Improvement in Bank Services Management by Customer Knowledge Management and Mobile Banking (Case Study: Mellat Bank) [ Vol.9, Issue 4 - Winter Year 1393]
  • rezaei-malek.narges Evaluating Improvement in Bank Service Management and Customer Loyalty by Customer Knowledge Management and Mobile Banking (Case Study: Mellat Bank) [ Vol.1, Issue 1 - Autumn Year 1397]
  • Rezaeinejad.Iraj Comparative evaluation and comparison of the functions of different types of international maritime bill of lading [ Vol.15, Issue 4 - Winter Year 1399]
  • Rezaian.ali The effect of business intelligence on financial performance with the role of mediating brand value and creativity (Case study of private banks in Khuzestan province) [ Vol.17, Issue 3 - Autumn Year 1401]
  • Rezaian.ali The Effect of Social Customer Relationship Management on Financial Performance with the Mediating Role of Customer Commitment and Customer Satisfaction (Case Study of a Private Bank in Khuzestan Province) [ Vol.17, Issue 2 - Summer Year 1401]
  • rezaii kelidbari.hamid reza Design and Measure the Antecedents and Consequences of Consumer Purchasing Behavior in the Selection of Environmentally Friendly Packaging with a Mixed Approach [ Vol.18, Issue 1 - Spring Year 1402]
  • Rezghi Shirsawar.Hadi The Relationship between Organizational Knowledge of Employees and Competitive Power of Capital Bank (Case Study: of Northern Branches of Tehran) [ Vol.12, Issue 4 - Winter Year 1396]
  • Rezvani.Mehran Conceptualizing Entrepreneur’s Individual Role in Home Based Business Marketing [ Vol.6, Issue 2 - Summer Year 1390]
  • rismankarzadeh.reyhaneh An Investigation of Influential Factors in Choosing Brands of Washing Products by Female Isfahanis Customers [ Vol.10, Issue 2 - Summer Year 1394]
  • rismankarzadeh.reyhaneh An Investigation of Influential Factors in Choosing Brands of Washing Products by Female Isfahanis Customers [ Vol.1, Issue 1 - Autumn Year 1397]
  • roohani.karen Comparative evaluation and comparison of the functions of different types of international maritime bill of lading [ Vol.15, Issue 4 - Winter Year 1399]
  • roozbahani.babak Applying a qualitative meta-composite approach in order to provide a brand repositioning model for companies active in the electricity industry [ Vol.19, Issue 1 - Spring Year 1403]
  • roshanzamir.mohammad hossein Providing a supply chain logistics dynamic model based on the Internet of Things with an emphasis on online marketing [ Vol.19, Issue 2 - Summer Year 1403]
  • Rostami arooshaki.Elahe Scientific Mapping and Analysis of Keywords "Gasification in Marketing" Using the Scientometric Method and Social Network Analysis [ Vol.18, Issue 3 - Autumn Year 1402]
  • Rostami.Mohammadreza Provide a Model for Customer Relationship Management (CRM) In Discount Chain Stores Through The Use of the Internet of Things and Big Data [ Vol.17, Issue 2 - Summer Year 1401]
  • Rostami.Mohammadreza Provide a Model for Customer Relationship Management (CRM) In Discount Chain Stores Through The Use of the Internet of Things and Big Data [ Vol.17, Issue 2 - Summer Year 1401]
  • rostamizad.sara Investigate the difference of the impact of brand engagement (consumption of content and contribution of content) on social media between Generations X and Y [ Vol.16, Issue 2 - Summer Year 1400]
  • rouholamini.mehdi Designing a Retail Space Model and Self-Concept, Customer Consumerism with a Grounded Theory Approach [ Vol.18, Issue 1 - Spring Year 1402]
  • rouholamini.mehdi Presenting a Quantitative Model of the Use of Social Media Influencers in the Behavior of Luxury Cosmetics Industry Consumers [ Vol.19, Issue 1 - Spring Year 1403]
  • Roumiyani.morad Designing a Special Value Brand Model for Peykan Volleyball Team in Tehran [ Vol.14, Issue 2 - Summer Year 1398]
  • Rouniyani.Saeed Designing a Special Value Brand Model for Peykan Volleyball Team in Tehran [ Vol.14, Issue 2 - Summer Year 1398]

S

  • s.s Surveying the effect of internal marketing and internal branding on service quality (Case study: A Server Company) [ Vol.1, Issue 1 - Autumn Year 1397]
  • s.s Surveying the Effect of Internal Marketing and Internal Branding on Service Quality (Case Study: A Server Company) [ Vol.9, Issue 4 - Winter Year 1393]
  • Sadeghi Afjeh.Saeedeh Validation of Municipal Customer Participation Pattern Based on Social Trust Marketing (Case Study: Tehran Municipality) [ Vol.18, Issue 3 - Autumn Year 1402]
  • sadeghi azar haris.fereshteh Investigating the influence of customer equity framework on purchase intention of leasing companie’s customer [ Vol.1, Issue 1 - Autumn Year 1397]
  • sadeghi azar haris.fereshteh Investigating the Influence of Customer Equity Framework on Purchase Intention of Leasing Companies’ Customers [ Vol.10, Issue 2 - Summer Year 1394]
  • sadeghi,.mehrdad The effect of bank and customer relationship value on customer citizenship behavior based on quality and power of impermanent relationship variables (Case study: Saderat Bank of Isfahan) [ Vol.14, Issue 1 - Spring Year 1398]
  • sadeghi,.mehrdad The effect of Outdoor Advertising with the mediating role of Brand Equity on brand image from the viewpoints of Isfahan Sporting Goods customers (Case study: Darafsh sportswear brand) [ Vol.14, Issue 3 - Autumn Year 1398]
  • sadeghi.Alireza Customer Satisfaction Evaluation about Electronic Banking Services in IRAN [ Vol.3, Issue 1 - Spring Year 1387]
  • Sadeghi.Amir Estimating Service Quality Impacts by SERVQUAL Approach in Leasing Market of Iran Khodro Company [ Vol.15, Issue 3 - Autumn Year 1399]
  • Sadeghi.Mehrdad The effect of bank and customer relationship value on customer citizenship behavior based on quality and power of impermanent relationship variables (Case study: Saderat Bank of Isfahan) [ Vol.14, Issue 1 - Spring Year 1398]
  • Sadeghi.Mehrdad Effects of Brand Performance on Consumer Buying Behavior through Variables Mediating Brand Trust and Brand Image and Brand Equity and Brand Loyalty [ Vol.17, Issue 1 - Spring Year 1401]
  • Sadeghi.Tooraj The effect of the key marketing factors on the success of technology-based small and medium sized enterprises [ Vol.11, Issue 3 - Autumn Year 1395]
  • sadeghi.touraj Main Factors in Successful Export Model from the Perspective of Exporters [ Vol.7, Issue 4 - Winter Year 1391]
  • sadeghi.touraj The Strategic Positioning of Saderat Bank Brand from the Viewpoint of Legal Customers – Manufacturing Units of Southern Khorasan Province [ Vol.8, Issue 2 - Summer Year 1392]
  • sadeghi.touraj Examining Relationship between Influential Factors on Consumers’ National Pride and Purchasing Behavior in Foreign Products in Khorasan Razavi Province [ Vol.8, Issue 4 - Winter Year 1392]
  • sadeghi.touraj Examining the Impact of Feelings and Brand Perceptions in Purchasing of the Same Name Fragrances [ Vol.6, Issue 2 - Summer Year 1390]
  • saeedi.hamid The Impact of Various Source of Funds (Paying with Company’s Funds Against Personal Funds) on How to Judge the Price Fairness and the Intention of Subsequent Purchases [ Vol.12, Issue 1 - Spring Year 1396]
  • saeedi.hamid The effect of individual self-concept (Collective versus individualist) and nostalgia on the attitude and intention of recommending and buying consumers of food products [ Vol.12, Issue 3 - Autumn Year 1396]
  • saeedi.hamid Presenting the Customer Experience Management Model in Real Estate Marketing with a Mixed Approach [ Vol.19, Issue 2 - Summer Year 1403]
  • Saeid nia.Hamidreza Investigating the Effect of Gender on Parsian Bank Customer’s Loyalty Base on Relationship Marketing Approach [ Vol.4, Issue 1 - Spring Year 1388]
  • Saeid nia.Hamidreza Product Positioning with Perceptual Map Method [ Vol.2, Issue 1 - Spring Year 1386]
  • Saeid nia.Hamidreza An Investigation of Service Quality in Public and Private Banks Using Five Dimensions SERVQUAL Model [ Vol.3, Issue 1 - Spring Year 1387]
  • Saeid nia.Hamidreza The Impact of Electronic Marketing in Tehran Stock Exchange Companies [ Vol.3, Issue 2 - Autumn Year 1387]
  • saeidi.soheil Study of the Effect of Internal Marketing on Market-Orientation and Service Organizations' Performance (Case Study: Branches of Refah Bank in City of Arak) [ Vol.8, Issue 1 - Spring Year 1392]
  • Saeidipour.Bahman The Analysis Moderating Role of Job Satisfaction and Organizational Commitment in Relation Between Internal marketing and Customer Orientation Stuff (Case Study: Pharmaceutical and Food Distribution Co.) [ Vol.1, Issue 1 - Autumn Year 1397]
  • Saeidnia.Hamid Reza The Role of Emotional Satisfaction in Customers’ Behavioral Intentions Regarding Service Quality in the Hotel Industry [ Vol.6, Issue 3 - Autumn Year 1390]
  • saeidnia.hamidreza Designing a Template for the Outcomes of Setting up a Pop-up Store in the Retail Industry of Fast-moving Consumer Goods: a Mixed Research [ Vol.17, Issue 4 - Winter Year 1401]
  • safarkhani.mehdi The effect of new product development and international marketing strategies on export performance (Case study: Manufacturing and Export Companies of West Azarbaijan Province) [ Vol.11, Issue 1 - Spring Year 1395]
  • safarzadeh.habib The Impact of Contextual Factors, Brand Loyalty and Brand Switching on Purchase Decisions Young Consumers [ Vol.6, Issue 1 - Spring Year 1390]
  • Saffianian.M. Identification of Obstacles and limitations Implementing Relationship Marketing in the Public Sector Insurance Companies in Iran [ Vol.2, Issue 1 - Spring Year 1386]
  • safizadeh.masoud Providing the Sales Model of New Products of the Country's tire Industry through Relational Marketing Methods [ Vol.17, Issue 2 - Summer Year 1401]
  • sajadifar.seysd nosein The Mechanism of Effect of Economic Factors on the Volume of Bank Deposits in Islamic Banking Systems [ Vol.18, Issue 2 - Summer Year 1402]
  • salar.jamshid A Qualitative approach to Developing a content marketing model [ Vol.18, Issue 4 - Winter Year 1402]
  • Salarinahand.Ebrahim Design structural model of impulsive buying and its validation in chain stores [ Vol.15, Issue 2 - Summer Year 1399]
  • Salehi.Sayed Alireza The influencing factors on consumer choice behavior regarding green products based on theory of Consumption Values [ Vol.1, Issue 1 - Autumn Year 1397]
  • Salehi.Sayed Alireza The Influencing Factors on Consumer Choice Behavior Regarding Green Products Based on Theory of Consumption Values [ Vol.10, Issue 1 - Spring Year 1394]
  • Salimi.Mehdi Providing a Conceptual Model for Sporting Events in Iran [ Vol.15, Issue 2 - Summer Year 1399]
  • Salimifard.Khodakaram Ranking Factors Influencing the Performance of CRM in Banking Industry Using GAHP Approach [ Vol.11, Issue 3 - Autumn Year 1395]
  • samadi tirandazi.roghaye Recognizing of Effective Factors on Welcoming Advertising Billboard by Business Companies in Hormozgan Province (Case Study: Advertising Company) [ Vol.8, Issue 3 - Autumn Year 1392]
  • samadi tirandazi.roghaye Recognizing and Prioritizing Barriers of Using Points of Sale (POS) Devices in Saderat Bank of Bandarabbas City [ Vol.9, Issue 3 - Autumn Year 1393]
  • samadzadeh.amirhossein Investigating the Impact of Effective Factors on Branding In Medical Centers Based on Self-Organization Model [ Vol.16, Issue 3 - Autumn Year 1400]
  • samadzadeh.amirhossein The Impact of Brand Image, Ethical Behavior and Service Quality on Patient Loyalty Considering the Mediating Role of Patient Satisfaction (Case Study: Tehran Ophthalmology Private Centers) [ Vol.16, Issue 2 - Summer Year 1400]
  • Samari.Davood Investigating the Effects of Marketing Factors on the Development of Date Conversion and Supplementary Industries in Kerman Province [ Vol.13, Issue 4 - Winter Year 1397]
  • Samiei Nasr.M. An Investigation into Factors that Affect Brand Choice Using Factor Analysis Approach [ Vol.6, Issue 1 - Spring Year 1390]
  • Samiei nasr.mahmoud Consumer Emotional Attachments to the Brand: Prerequisites and Outcomes [ Vol.8, Issue 3 - Autumn Year 1392]
  • Samiei Nasr.Mahmoud Designing a nation branding model in the field of industrial products and services export [ Vol.19, Issue 1 - Spring Year 1403]
  • sanagouyemoharer.gholamreza Designing ecological models of startups in the field of medical services [ Vol.18, Issue 2 - Summer Year 1402]
  • sanagouyemoharer.gholamreza Presenting the model of the effect of entrepreneurial marketing dimensions on consumer behavior with the approach of structural equations in startups in the field of new technology [ Vol.15, Issue 4 - Winter Year 1399]
  • Sarabadani.M. Effects of Soft-sell and Hard-sell Advertising Appeals on Consumer’s Purchase Intention [ Vol.6, Issue 3 - Autumn Year 1390]
  • Sarmadsaeedy.Soheil Applying a qualitative meta-composite approach in order to provide a brand repositioning model for companies active in the electricity industry [ Vol.19, Issue 1 - Spring Year 1403]
  • Sarmadsaeedy.Soheil Identification and Classification Tools Integrated Marketing Communications (IMC) in Food Industry by Using of the AHP-FUZZY Technique (Dina Food Industry) [ Vol.10, Issue 4 - Winter Year 1394]
  • seifollahi.naser Identifying and Prioritizing the Factors Affecting the Intention of Viral Marketing Behavior in Customers with a Multi-Criteria Decision Approach (Fuzzy Hierarchical Analysis) [ Vol.17, Issue 3 - Autumn Year 1401]
  • seyedin.bahram The mediating role of brand equity in the relationship between perceived value and customer life value in the banking industry [ Vol.14, Issue 2 - Summer Year 1398]
  • Sgandari.Karim Designing an Employer Brand Model for Social Security Organization with an Emphasis on Internal Marketing [ Vol.11, Issue 4 - Winter Year 1395]
  • Shabaninejad.Zeinab The Relationship between Social Media Marketing and Consumer Behavior Based on Age Group with the Mediating Role of Brand Equity in Irancell Communication Services Company [ Vol.18, Issue 4 - Winter Year 1402]
  • Shabgoo Monsef.Seyed Mahmoud The Impact of Brand Credibility on Customers’ Loyalty from the Appliances Buyers Perspective [ Vol.9, Issue 2 - Summer Year 1393]
  • Shadmehri.Niloofar The Factors Affecting Furniture Changing or Buying in today’s Lifestyle [ Vol.18, Issue 1 - Spring Year 1402]
  • Shafiei gol.Heydar ali Presenting a Model for Sustainable Marketing Development Using Digital Marketing [ Vol.18, Issue 1 - Spring Year 1402]
  • Shafiha.R. Studying Effective Elements in Brand Equity From the Consumer's Perspective (Based on Aaker's Model) [ Vol.3, Issue 1 - Spring Year 1387]
  • shafizadeh.hamid Presentation of Integrated Model of Consumer Behavior in Electronic Shopping [ Vol.8, Issue 2 - Summer Year 1392]
  • SHAHABI.ALI Analyzing the effect of internet advertising on Iran’s industrial market, using a systemic approach and Fuzzy DEMATEL method [ Vol.1, Issue 1 - Autumn Year 1397]
  • SHAHABI.ALI Analyzing the Effect of Internet Advertising on Iran’s Industrial Market, Using Fuzzy Dematel Method and a Systemic Approach [ Vol.10, Issue 3 - Autumn Year 1394]
  • shahdkar.fatemeh Explaining the Effectiveness of Applying of Circular Economy Business Model for Knowledge-Based Companies [ Vol.18, Issue 3 - Autumn Year 1402]
  • shahhosseini bideh.shima Investigating the Scientific Outputs of the Field of Viral Marketing in the Web of Science [ Vol.18, Issue 3 - Autumn Year 1402]
  • Shahidi.Amirhossein The role of brand forgiveness in the relationship between brand transgression and consumer coping behavior (case study: Yazd Irankhodro agencies) [ Vol.16, Issue 1 - Spring Year 1400]
  • shahinfar.elahe The Effect of Market Mavens Dimensions on Hedonic Shopping [ Vol.13, Issue 3 - Autumn Year 1397]
  • Shahriari.Shadi The Effect of Guerrilla Marketing Dimensions through Usefulness Mediation Variables and Acceptance of Information in Brand Image in Social Networks Studied By Students of Tehran Azad University of Research Sciences [ Vol.17, Issue 1 - Spring Year 1401]
  • Shakiba.Ahmad The impact of social factors on the intention of customers in social networks via trust in the seller and the product [ Vol.15, Issue 3 - Autumn Year 1399]
  • Shamaei.A. The Evaluation of Effective Factors on Buyers’ Satisfaction in Supply chain – A Case Study of Food Factories in Esfahan [ Vol.4, Issue 2 - Autumn Year 1388]
  • Shamsi Gooshki.Sajjad Designing an Integrated Pattern for the Distribution of Basic Goods with the Aim of Fighting Brokering and Rent-Seeking [ Vol.18, Issue 2 - Summer Year 1402]
  • Shamsi Gooshki.Sajjad The Evaluation the Relation between Loyalty Programs, Customer Loyalty and Affiliated Components (Case Study: Drug Distribution Companies) [ Vol.8, Issue 4 - Winter Year 1392]
  • Shamszadeh alavi.Sayed mohammad The Impact of Fashion Innovativeness (FI) on Consumer-based Brand Equity [ Vol.16, Issue 3 - Autumn Year 1400]
  • sharifi renani.hosein The Effect of Marketing Costs, Bank Concentration and Competitiveness on Banking Stability: The Case of Selected Oil Exporting Countries [ Vol.19, Issue 2 - Summer Year 1403]
  • Sheikhesmaeili.سامان Model Construction of Engagement and Outcomes in Consumers Food Life: Evidence from C stores Customers [ Vol.11, Issue 2 - Summer Year 1395]
  • Sheikhi.A. An Investigation on Effective Factors Increase of Customer Trust in Buying Internet Goods and Services [ Vol.9, Issue 1 - Spring Year 1393]
  • sheikhlar.leyla The effect of product innovation features and brand communication on brand equity (Case study: Ramand Hungarian Mushroom Cultivation and Industry Company) [ Vol.15, Issue 3 - Autumn Year 1399]
  • shekarchizadeh.ahmad An Investigation of Influential Factors in Choosing Brands of Washing Products by Female Isfahanis Customers [ Vol.1, Issue 1 - Autumn Year 1397]
  • shekarchizadeh.ahmad An Investigation of Influential Factors in Choosing Brands of Washing Products by Female Isfahanis Customers [ Vol.10, Issue 2 - Summer Year 1394]
  • shekari.somayeh The Effect of Relationship Marketing on Purchase Intention the Moderating Effects of Word-of-Mouth [ Vol.10, Issue 3 - Autumn Year 1394]
  • shekari.somayeh The effect of Relationship marketing on purchase intention the moderating effects of word-of-mouth [ Vol.1, Issue 1 - Autumn Year 1397]
  • Shirmohammadi.Yazdan Designing a neural marketing model with a consumer behavior approach in the banking industry [ Vol.19, Issue 2 - Summer Year 1403]
  • Shirmohammadi.Yazdan Design and Development of a Native Model of Viral Advertising for Online Retailers Using the Grounded Theory [ Vol.16, Issue 4 - Winter Year 1400]
  • Shirvani.Tahmaseb An Analysis of Factors Affecting to Sport Marketing Attitudes in Sport Boards Managers of Markazi Province [ Vol.12, Issue 2 - Summer Year 1396]
  • sohrabi.abolfazl Impact of marketing mix and marketing efforts of social media on consumer response according to the mediating role of brand equity [ Vol.11, Issue 3 - Autumn Year 1395]
  • Soleymani.H. Investigation of the Effects of Hedonic Value and Utilitarian Value on General Attitude of Customers Evaluation of Shopping Mall (Case Study: Hyperstar) [ Vol.7, Issue 2 - Summer Year 1391]
  • soleymani.majid The Relationship between Sensory Marketing and the Loyalty of Private Sports Club Customers, the Mediated Role of Perceived Value and Location dependency [ Vol.15, Issue 2 - Summer Year 1399]
  • Soleymanpour.Soheyla The Role of Window Shopping in Improving Word of Mouth Marketing in Chain Stores [ Vol.16, Issue 1 - Spring Year 1400]
  • Solgi.Mohammad Designing an Integrated Pattern for the Distribution of Basic Goods with the Aim of Fighting Brokering and Rent-Seeking [ Vol.18, Issue 2 - Summer Year 1402]
  • Soltani.Nadali Effect of Attitude, Subjective Norms and Behavioral Control on Smuggling Goods (Case study: Cosmetic and Hygienic Goods) [ Vol.12, Issue 1 - Spring Year 1396]
  • Solymani.Nasrin Empirical Study about the Effect of Stress on Compulsive Buying With Moderating Role of Gender [ Vol.12, Issue 2 - Summer Year 1396]
  • Soori.Hossein Estimating Service Quality Impacts by SERVQUAL Approach in Leasing Market of Iran Khodro Company [ Vol.15, Issue 3 - Autumn Year 1399]

T

  • Tabrizian.Bita Developing a Satisfaction Model for Service Recreation with an Emphasis on Grounded Theory-based Brand Loyalty in Banking Industry [ Vol.18, Issue 2 - Summer Year 1402]
  • tabzar.afsaneh Influence of relationship marketing investment on customer's gratitude and loyalty in retailers (Case Study: Hakopian Chain Store Customers) [ Vol.13, Issue 4 - Winter Year 1397]
  • Taghipourian.Mohammad Javad Designing a Qualitative Model of Entrepreneurial Marketing in Corporate Banking [ Vol.18, Issue 2 - Summer Year 1402]
  • Taghipourian.Mohammad Javad University Entrepreneurial Marketing: Developing Model with a Mixed Approach [ Vol.16, Issue 1 - Spring Year 1400]
  • Taghipourian.Mohammad Javad The role of Corporate Responsibility on Customer Loyalty in banking sector [ Vol.12, Issue 2 - Summer Year 1396]
  • Taghipourian.Mohammad Javad Skeptical Buyers and Their Price Sensitivity in buying Optional Insurance [ Vol.11, Issue 3 - Autumn Year 1395]
  • Taghipourian.Mohammad Javad The Role of Brand Emotional Attachment on Behavioral Responses of Luxury Car Buyers in Tehran [ Vol.14, Issue 1 - Spring Year 1398]
  • Taghipourian.Mohammad Javad Brand Authenticity in the Healthcare Industry: Analyzing of the Antecedents, Consequences and Dimensions by Using Qualitative Approach [ Vol.17, Issue 1 - Spring Year 1401]
  • Taghipourian.Mohammad Javad The impact of social factors on the intention of customers in social networks via trust in the seller and the product [ Vol.15, Issue 3 - Autumn Year 1399]
  • Taghizadeh.Arezou The Impact of Open Innovation on Success of New Product Development in Food Industry (Case Study: Golestan Company) [ Vol.14, Issue 4 - Winter Year 1398]
  • taham.marzie The Impact of Knowledge Management on Organizational Performance with considering mediating Role of Marketing Communications Case study of Country Airports Company [ Vol.16, Issue 3 - Autumn Year 1400]
  • taheri.Ali Profit and Risk Management Is Necessary To Increase the Efficiency of Melli Bank of Iran Branches [ Vol.18, Issue 1 - Spring Year 1402]
  • taherikia.fariz Designing a paradigmatic model of tourists' permanence in urban tourism destinations [ Vol.19, Issue 3 - Autumn Year 1403]
  • Taherikia.Fariz Designing a competitive advantage model with an emphasis on brand identity based on foundational data theory in the apparel industry [ Vol.19, Issue 1 - Spring Year 1403]
  • Taherikia.Fariz Presenting the paradigmatic model of social marketing based on ethical marketing to create brand value in the country's social security organization [ Vol.18, Issue 4 - Winter Year 1402]
  • Taherikia.Fariz The influence of personal values on customer loyalty in agricultural bank of Tehran [ Vol.14, Issue 2 - Summer Year 1398]
  • Taherikia.Fariz Designing and Explaining the Model of Repeated Patronage of Counterfeit Products at the Industrial Market [ Vol.17, Issue 3 - Autumn Year 1401]
  • Tahmasebi Aghbelaghi.Dariush Investigating the Role of Self-Concept Fit on the Loyalty of Tejarat Bank Customers through Brand Image and Brand Emotional Attachment [ Vol.16, Issue 1 - Spring Year 1400]
  • Tahmasebi.Darush Investigating the Relationship between Luxury Values and Consumer Attitude to Their Purchase Intention with Food Image Mediation While Traveling [ Vol.16, Issue 3 - Autumn Year 1400]
  • Tahmasebi.Darush Social Responsibility and Investment Efficiency: The Moderating Role of the Type of Business Strategy of the Company (Case Study: Companies Listed On the Tehran Stock Exchange) [ Vol.17, Issue 4 - Winter Year 1401]
  • Tahmasebi.Darush The relationship between the marketing of computer games and the willingness to buy with the mediating role of culturalization [ Vol.13, Issue 2 - Summer Year 1397]
  • taj amir.azadeh Presenting a strategic model of marketing capacities and its impact on performance in order to develop open innovation in Khuzestan steel industry [ Vol.17, Issue 3 - Autumn Year 1401]
  • Tajbar Parashkoohi.Roghayeh The Effect of Insurer Personality Characteristics on Brand Personality and Brand Loyalty (Case Study: Iranian Insurance Companies in Langrood County) [ Vol.12, Issue 2 - Summer Year 1396]
  • Tajeddini.K. The Effect of Market Orientation and Entrepreneurship Orientation on Innovation: the Case of Auto Parts Manufacturers [ Vol.4, Issue 1 - Spring Year 1388]
  • Tavakkoli-Moghaddam.Reza Evaluating Improvement in Bank Service Management and Customer Loyalty by Customer Knowledge Management and Mobile Banking (Case Study: Mellat Bank) [ Vol.1, Issue 1 - Autumn Year 1397]
  • Tavakkoli-Moghaddam.Reza Evaluating Improvement in Bank Services Management by Customer Knowledge Management and Mobile Banking (Case Study: Mellat Bank) [ Vol.9, Issue 4 - Winter Year 1393]
  • Tavili.Nooshin The relationship between managerial, technical and environmental factors with the desire to accept e-business among small and medium enterprises distributing pharmaceutical products in Tehran [ Vol.12, Issue 3 - Autumn Year 1396]
  • Tizfahmefard.Gholamreza Presenting the paradigmatic model of social marketing based on ethical marketing to create brand value in the country's social security organization [ Vol.18, Issue 4 - Winter Year 1402]
  • Tootian Esfahani.Sedigheh The Effect of Insurer Personality Characteristics on Brand Personality and Brand Loyalty (Case Study: Iranian Insurance Companies in Langrood County) [ Vol.12, Issue 2 - Summer Year 1396]
  • tootian.sedigheh The effect of the antecedents of brand attractiveness on brand commitment and positive WOM: Mediating role of consumer-brand identification [ Vol.15, Issue 4 - Winter Year 1399]
  • torabi.taghi Explaining the Effectiveness of Applying of Circular Economy Business Model for Knowledge-Based Companies [ Vol.18, Issue 3 - Autumn Year 1402]
  • Torkaman.Mahdi knowing the Effective factors on acceptance of electronic government services from the point of citizen's view. Research point: The government counter offices in the city of Tehran [ Vol.1, Issue 1 - Autumn Year 1397]
  • Torkaman.Mahdi Knowing the Effective factors on Acceptance of Electronic Government Services from the Point of Citizen's View (Research Point: The Government Counter Offices in the City of Tehran) [ Vol.10, Issue 2 - Summer Year 1394]

V

  • Valipour.Ali Implications of Cause-Related Marketing in the Banking System and its Impact on Customer Loyalty to Banks [ Vol.15, Issue 1 - Spring Year 1399]
  • varamini.masoumeh Investigation of the Moderator Effect of Perceived Risk and Knowledge in the Satisfaction-Purchase Intention Relationship in a New Product Experiment [ Vol.11, Issue 2 - Summer Year 1395]
  • vasheghani farahani.mohammad Strategic Model of Branding of Research Services of Oil, Gas and Petrochemical Industries [ Vol.17, Issue 4 - Winter Year 1401]
  • Vatanparast.mohamadreza The role of financial motivation in profit management decisions with an emphasis on the personality characteristics of financial managers [ Vol.19, Issue 3 - Autumn Year 1403]
  • vazifehdust.hossein The effect of brand equity to attract new customers and retain existing customers (the case of food products Calais) [ Vol.11, Issue 1 - Spring Year 1395]
  • vazifehdust.hossein Surveying the Effect of Automated Service Quality on Customer's Commitment in Banking Industry [ Vol.8, Issue 3 - Autumn Year 1392]
  • vazifehdust.hossein Effectiveness of entrepreneurship education in manufacturing industries [ Vol.18, Issue 4 - Winter Year 1402]

Y

  • yazdani.shahin Investigating the impact of social media advertising features on the intention to buy young customers in the electronics industry (case study: digikala) [ Vol.17, Issue 2 - Summer Year 1401]
  • Younesi.Mohammad Designing and Explaining the Model of Repeated Patronage of Counterfeit Products at the Industrial Market [ Vol.17, Issue 3 - Autumn Year 1401]
  • Younesifar.S. M. Scale Survey of Internal Marketing and Effect on Quality Development of Service in Afshar Hospital [ Vol.7, Issue 3 - Autumn Year 1391]
  • Yousefi.M. The Influence of Image from Banking Network on" Quality of Services-Satisfaction–Loyalty" Process in Karafarin Bank Customers Branches Provinces of Mazandaran and Golestan [ Vol.7, Issue 4 - Winter Year 1391]

Z

  • zahabi.samin Studying the Effect of the High Level of Mental Involvement of the Customer in the Marketing Process of Influential People on the Desire to Travel to the Destination, the Attitude Towards the Brand and the Desire to Buy [ Vol.18, Issue 2 - Summer Year 1402]
  • zaher almamori.ghasan taregh The Effect of Marketing Costs, Bank Concentration and Competitiveness on Banking Stability: The Case of Selected Oil Exporting Countries [ Vol.19, Issue 2 - Summer Year 1403]
  • zahiri.maryam The Survey of The relationship between Passengers purchase motivations and selecting types of buying at airport (Case Study: airport ahwaz) [ Vol.12, Issue 4 - Winter Year 1396]
  • zakipour.mehdi Identifying the Affecting Indicators, Components and Dimensions on Self-Discrepancy and Consumers Behavior of Luxury Goods [ Vol.19, Issue 2 - Summer Year 1403]
  • zamani moghadam.afsaneh The Relationship between Customer Based Brand Equity with Purchase Intend (case study:Buyers of Hyundai Vehicle in Tehran) [ Vol.1, Issue 1 - Autumn Year 1397]
  • zamani moghadam.afsaneh Surveying Factors Influencing Customers Loyalty in Private Banks Based on Fast Response Organization`s Model [ Vol.7, Issue 3 - Autumn Year 1391]
  • zamani moghadam.afsaneh The Relationship between Customer Based Brand Equity with Purchase Intend (Case Study: Buyers of Hyundai Vehicle in Tehran) [ Vol.9, Issue 4 - Winter Year 1393]
  • zamani moghadam.afsaneh Providing a Model of Effective Components for the Renewable Energy Business Model (By Predicting the Status of Renewable Energy in Iran and the World by 2030) [ Vol.17, Issue 4 - Winter Year 1401]
  • zamani moghadam.afsaneh Providing the Sales Model of New Products of the Country's tire Industry through Relational Marketing Methods [ Vol.17, Issue 2 - Summer Year 1401]
  • Zamani.Alireza Designing a nation branding model in the field of industrial products and services export [ Vol.19, Issue 1 - Spring Year 1403]
  • Zamani.Farzam To evaluate the role of organizational functions in new product development(NPD) (Emphasizing on the auto industry in Iran) [ Vol.1, Issue 1 - Autumn Year 1397]
  • Zamani.Farzam To Evaluate the Role of Organizational Functions in New Product Development (NPD) (Emphasizing on the Auto Industry in Iran) [ Vol.9, Issue 3 - Autumn Year 1393]
  • zamani.hesamodin The role of online brand equity on the willingness to repurchase considering the role of visual appeal, online preference and the willingness to pay a higher price for high-tech products [ Vol.19, Issue 3 - Autumn Year 1403]
  • zamani.shahoo The Impact of Club Social Responsibility on Brand Supportive Behavior with the Mediating Role of Attitude and Positively Moral Positive Fans [ Vol.16, Issue 1 - Spring Year 1400]
  • Zanganeh.Mehdi Identification and Classification of clearance barriers in Shahriyar customs office in Tehran City Using Analytical Hierarchy Process (AHP) [ Vol.11, Issue 4 - Winter Year 1395]
  • Zanganeh.Mehdi Analysis the Factors Affecting the Performance of Manufacturing Companies in Industrial City of Gorgan from the Perspective of Marketing Management and Entrepreneurship [ Vol.14, Issue 3 - Autumn Year 1398]
  • Zanganeh.Mehdi Investigating the effect of perceived justice on post-purchase intentions through emotions and post-recovery satisfaction (case-study: customers of Ansar Bank branches in Golestan province) [ Vol.16, Issue 1 - Spring Year 1400]
  • zanjirchi.seyed mahmood A Technology Acceptance Improvement Model for Effective Electronic Customer Relationship Management (Case study: Departments of Tejarat Bank in Yazd) [ Vol.7, Issue 3 - Autumn Year 1391]
  • zanjirdar.Majid The Survey of Effect of Relationship Quality and Rapport on Word of Mouth [ Vol.8, Issue 1 - Spring Year 1392]
  • Zarezadeh Mehrizi.Mahboubeh Evaluating the Effects of Market Orientation on Successfulness of a New Product with regard to the Mediating Role of Intellectual Capital and Organizational Learning Capability [ Vol.10, Issue 2 - Summer Year 1394]
  • Zarezadeh Mehrizi.Mahboubeh Evaluating the Effects of Market Orientation on Successfulness of a New Product with regard to the mediating role of Intellectual Capital and Organizational Learning Capability [ Vol.1, Issue 1 - Autumn Year 1397]
  • zarie.ali The Impact of Club Social Responsibility on Brand Supportive Behavior with the Mediating Role of Attitude and Positively Moral Positive Fans [ Vol.16, Issue 1 - Spring Year 1400]
  • zendedel.ahmad Examining Relationship between Influential Factors on Consumers’ National Pride and Purchasing Behavior in Foreign Products in Khorasan Razavi Province [ Vol.8, Issue 4 - Winter Year 1392]
  • Ziaei.Mahmoud Designing a conceptual model of resistance economy in banks, financial and credit institutions of the country [ Vol.16, Issue 2 - Summer Year 1400]
  • Ziaei.Z. Evaluating the Joint Effect of Brand Cognitive and Brand Relationships Variables on Consumers’ Purchase Intentions [ Vol.5, Issue 1 - Spring Year 1389]
  • Zibaian.Mahsa The Impact of Various Source of Funds (Paying with Company’s Funds Against Personal Funds) on How to Judge the Price Fairness and the Intention of Subsequent Purchases [ Vol.12, Issue 1 - Spring Year 1396]
  • ziyari.arezo Investigate the Relationship between Talent Management, Product Market Competition and Intellectual Capital [ Vol.15, Issue 4 - Winter Year 1399]
  • zohrevand.ali akbar The Relationship between Sensory Marketing and the Loyalty of Private Sports Club Customers, the Mediated Role of Perceived Value and Location dependency [ Vol.15, Issue 2 - Summer Year 1399]
  • Zolfaghar Dehnavi.H. The Study on the Consumers' Perceptions of Electronic Banking Services of Keshavarzi Bank in the Southern Regions of Kerman Province [ Vol.6, Issue 2 - Summer Year 1390]
  • zolfaghari sadegh.amir hossein Designing ecological models of startups in the field of medical services [ Vol.18, Issue 2 - Summer Year 1402]
  • Zolfaghari.S. Verification Effects of RFID Technology on Efficiency SCM With Emphasis on the FoodIndustry [ Vol.5, Issue 1 - Spring Year 1389]
  • zolfahgari.hosein Investigating the Effectintive factors on online shopping consumers with by Grand Theory Method [ Vol.15, Issue 1 - Spring Year 1399]

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