The Relationship between Organizational Knowledge of Employees and Competitive Power of Capital Bank (Case Study: of Northern Branches of Tehran)
Subject Areas : Jounal of Marketing Managementhadi rezghi shirsavar 1 , حسین محمد سمسار 2
1 - Assistant Professor, Department of Educational Management, Garmsar Unit, Islamic Azad University, Semnan, Iran
2 - Master of Educational Management, Electronic Unit, Islamic Azad University, Tehran, Iran
Keywords: Structural Capacity, Technological Capacity, Competitive ability, Cultural Capacity,
Abstract :
The main objective of this research is to investigate the relationship between employees' knowledge of knowledge and competency of capital bank (studied in north of Tehran). The purpose of this study is to use applied research and in terms of collecting data, a descriptive correlation type is used. The statistical population of the present study consists of 270 employees, managers, and officials of the Northern Branch Bank of Capital in Tehran. The sample size in this study is 160 people (according to Morgan table). In this research, simple random sampling method was used. The tool used in this study was 19 questionnaire of organizational knowledge and 11 questions of competitive ability questionnaire. The research tool has been verified formally. The results of the questionnaires were also calculated by calculating Cronbach's alpha higher than 0.7 and confirmed. The results of the research showed that there is a positive and direct relationship between the three components of organizational knowledge and competitive ability. Also, results of structural equation implementation indicated that the highest path coefficient is related to technological capability and competitive power and in the second place structural power with competitive ability and ultimately cultural capability and competitive power.
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