Design an Electronic Business Pattern in Industrial Markets with an Emphasis on Value Chain Role

Subject Areas : Jounal of Marketing Management

Asgar Babapour ¹ , Hamid Reza saeednia ² , Zahra Alipourdarvish ³

1 - Ph.D. student in Business Administration, Dubai University, Islamic Azad University, UAE
2 - Assistant Professor, Department of Business Management, Tehran North Branch, Islamic Azad University, Tehran, Iran
3 - Assistant Professor, Department of Business Administration, Tehran North Branch, Islamic Azad University, Tehran, Iran

Received: 2018-11-04 Accepted : 2019-05-07 Published : 2017-08-23

Keywords: industrial Markets, electronic commerce, Value Chain, business pattern,

Abstract :

Nowadays, the shortening of the product life cycle, customer-orientation and other factors have converted the traditional environment of business to something more of a dynamic nature. Therefore, the traditional models of business cannot remain accountable and the new forms of commerce such as electronic business have become more common. The present study aims at offering an electronic business pattern in automobile spare part market with an emphasis on value chain. The study is of a descriptive-survey type taking advantage of grounded theory and coding methods. The survey pattern offered herein is named REAL and it features four main aspects, namely recognition, evaluation, agreement and lead, and there is also made use of three background factors called originality, commitment and guarantee. Thus, based on this pattern in E-business drawn on value chain, one should act in REAL terms (realistic) and factors like originality, commitment and guarantee should be taken into account in all of the executive stages of the model. In business models applicable to industrial markets, factors like originality, commitment and guarantee are considered as essential and fundamental necessities in each and every one of the stages.

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