Decision Support System (DSS) for Providing Physical Goods to Customers Order in Electronic Retailing
Subject Areas : Jounal of Marketing Management
A. Toloie Eshlaghy
1
(دانشیار، عضو هیات علمی دانشگاه آزاد اسلامی، واحد علوم و تحقیقات تهران)
H. Eslami Nosratabadi,
2
(دانش آموخته کارشناسی ارشد، مدیریت فن آوری اطلاعات، دانشگاه آزاد اسلامی، واحد علوم و تحقیقات تهران)
Keywords: Customers order, Electronic business, Electronic retailing, Decision Support Systems,
Abstract :
Rapid growth of electronic business early 1990s significantly changed retailing structure in the world economy and provides traditional retailer circumstances metamorphosis. However, one of the problems that are retailer facing, is providing physical goods to customer’s order in efficient and effective way, that is, in this kind of business, the seller works with the small packages and large number of customers with some restrictions on human resources, time and costs.The retailers always encounter with complex decisions in time scheduling for providing customers order in electronic retailing. One of the tools used for complex problems solution, is decision-making by Decisions support systems.In this article, a decision support system will be presented that by using the records related to the existing customers order in database and based on decision trees, decision table’s models and the assignment model and time networks off models base, can for provide a suitable schedule for customers order in the electronic retailing.