Providing a Model of Effective Components for the Renewable Energy Business Model (By Predicting the Status of Renewable Energy in Iran and the World by 2030)

Subject Areas : Jounal of Marketing Management

shahrzad Houshmandynia ¹ , Karim Hamdi ² , serajedin mohebi ³ , afsaneh zamanimoghadam ⁴

1 - PhD Student in Business Administration, Qeshm Branch, Islamic Azad University, Qeshm, Iran
2 - Associate Professor, Business Management Department, Alou and Research Unit, Islamic Azad University, Tehran, Iran
3 - Assistant Professor, Department of Business Administration, Shiraz Branch, Islamic Azad University, Shiraz, Iran
4 - .Assistant Professor, Educational Management Department, Science and Research Unit, Islamic Azad University, Tehran, Iran

Received: 2022-02-25 Accepted : 2022-04-12 Published : 2022-11-06

Keywords: Renewable energy, Business Model, Technology Market,

Abstract :

Introduction: The aim of this study was to provide effective components for the renewable energy business model (by predicting the status of renewable energy in Iran and the world by 2030).Methods: Quantitative research method and number of samples were selected using Cochran's formula 337 people. The research tool was a researcher-made questionnaire. The collected data were analyzed by descriptive and inferential methods using SPSS 16 and Smart PLS software.Results: The results showed that fourteen components are involved in explaining the model of providing effective components for the renewable energy business model (by predicting the status of renewable energy in Iran and the world by 2030), which are: key partners, key activities , Revenue stream, key physical resources, key intellectual resources, key human resources, value-brand, value-moving at the edge of science and technology, value-price, value-on-time delivery and easy access, customer relations, Customer segment, distribution channels, and finally costs and structure. Conclusion: Among the strategies and strategies for the development of renewable energy in the country were: the use of educational tools within the framework of the law, identification and training of developed renewable energy technologies in the country (development and promotion of renewable energy, enrichment and development of technology The use of renewable energy is sustainable, which achieves the desired goals (increasing knowledge and science related to capacity building, training of production sectors).