Surveying the effect of objective dimensions of electronic payment on using electronic payment systems with moderating role of perceived security and perceived trust of electronic transfer in Mellat Bank branches in Sari city

Subject Areas : Jounal of Marketing Management

Rohoallah Alizadeh ¹ (دانشگاه آزاد علی اباد کتول)
Seyed Mehdi Hosseini Ozineh ² (دانش آموخته / دانشگاه ازاد علی اباد)
Elham khani ³ (دانشجو ارشد / دانشگاه ازاد گرگان)

Received: 2014-09-08 Accepted : 2015-09-25 Published : 2018-10-23

Keywords: perceived trust, security statements, Keywords: Technical securities, the usage of electronic payment system, transaction processes, perceived security,

Abstract :

Abstract Present study tries to survey the effect of objective dimensions of electronic payment on using electronic payment systems with mediating role of subjective dimensions of electronic payment in Mellat Bank branches of Sari city. From standpoint of goal, this study is an applied study and from method point of view is a survey – descriptive and cause - reason study. Statistical population is customers of Mellat Bank branches in Sari city which their numbers are infinite. The questionnaires were distributed randomly and relative classified among 395 customers. The data was analyzed using structural equations and Lisrel software. The results indicate that objective dimensions of electronic payment has impact on using electronic payment systems with mediating role of subjective dimensions of electronic payment in branches of Mellat Bank in Sari city. In this regard, all hypothesis were confirmed and finally some recommendations were provided to branches of Mellat Bank in Sari city. Keywords: Technical securities, transaction processes, security statements, perceived security, perceived trust, the usage of electronic payment system.