A Review of Tourism Destination Love: Management Implications for Tourism Businesses

Subject Areas : Jounal of Marketing Management

Abas Falahnezhad ¹ , Mohammad ail abdolvand ² , Kambiz Heidarzadeh ³ , MOHSEN khounsiavash ⁴

1 - PhD student in Business Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran
2 - Assistant Professor, Business Management Department, Science and Research Unit, Islamic Azad University, Tehran, Iran
3 - Associate Professor, Business Management Department, Science and Research Unit, Islamic Azad University, Tehran, Iran
4 - Assistant Professor, Department of Mathematics, Qazvin Branch, Islamic Azad University, Qazvin, Iran

Received: 2022-09-04 Accepted : 2022-12-20 Published : 2023-03-21

Keywords: Hospitality, Brand Love, Destination Love, Tourism, Consumer-brand Relationships,

Abstract :

Today, branding for tourist destinations and attracting the attention and creating the love and interest of tourists for these destinations is considered a strategy for tourist destinations, which plays a vital role in the performance of destination management, in order to expand their tourism opportunities and differentiate goals from competitors and finally achieve competitive advantage. Therefore, due to the importance of tourism, which has a significant impact on the environment, culture, and economy, establishing a strong emotional link between tourists and tourist destinations can be very effective in attracting tourists and, as a result, increasing income and sustainable development due to the tourism industry. Destination love is a phenomenon experienced by a group of satisfied visitors, and satisfied visitors become loyal tourists, thereby reducing costs. Since today the importance of this construct has increased as an emerging issue for academics and professionals, therefore, the purpose of this review research is to draw a clear and comprehensive picture of the phenomenon of tourist destination love and also to present management concepts and applications for tourism businesses. This review provides an in-depth insight into policymakers and planners active in tourism and hospitality businesses.

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