Surveying the Effect of Objective Dimensions of Electronic Payment on Using Electronic Payment Systems with Moderating Role of Perceived Security and Perceived Trust of Electronic Transfer in Mellat Bank

Subject Areas : Jounal of Marketing Management

R.  Alizadeh ¹ (گروه کارافرینی، واحد علی آباد کتول، دانشگاه آزاد اسلامی، علی آباد کتول، ایران)
S. M.  HosseiniOzineh ² (گروه مدیریت بازرگانی، واحد علی آباد کتول، دانشگاه آزاد اسلامی، علی آباد کتول، ایران)
E.  Khani ³ (گروه روانشناسی، واحد گرگان، دانشگاه آزاد اسلامی، گرگان، ایران)

Received: 2016-04-20 Accepted : 2016-04-20 Published : 2015-12-22

Keywords: Technical securities, transaction processes, security statements, perceived security, perceived trust, the usage of electronic paymen,

Abstract :

Present study tries to survey the effect of objective dimensions of electronic payment on using electronic payment systems with mediating role of subjective dimensions of electronic payment in Mellat Bank branches of Sari city. From standpoint of goal, this study is an applied study and from method point of view is a survey – descriptive and cause - reason study. Statistical population is customers of Mellat Bank branches in Sari city which their numbers are infinite. The questionnaires were distributed randomly and relative classified among 395 customers. The data was analyzed using structural equations and Lisrel software. The results indicate that objective dimensions of electronic payment has impact on using electronic payment systems with mediating role of subjective dimensions of electronic payment in branches of Mellat Bank in Sari city. In this regard, all hypothesis were confirmed and finally some recommendations were provided to branches of Mellat Bank in Sari city.