The effect of entrepreneurial desire on the behavior of native businesses with the moderating role of national culture

Subject Areas : Jounal of Marketing Management

kianoosh khosravi ^{1 *} , Hassan Majididizaj ²

1 - Master of Business Administration - Entrepreneurship, Science and Research Branch, Islamic Azad University, Tehran, Iran
2 -  Master of Business Administration - Entrepreneurship, Science and Research Branch, Islamic Azad University, Tehran, Iran

Received: 2020-02-11 Accepted : 2020-04-14 Published : 2019-12-22

Keywords: national culture, Inclination to entrepreneurship, Behavior of new business, Tehran Science and Research Unit, Entrepreneurship, Individualistic attitude, students,

Abstract :

Objective: Today, entrepreneurship plays an important role in the economic and social development of countries, and the creation of incentives for entrepreneurship and the development of entrepreneurial culture is fundamental. Researchers recognize the role of national culture in this regard. The purpose of this study was to determine the effect of entrepreneurial desire on the behavior of native businesses with the moderating role of national culture. Methodology: This research was a survey method and descriptive-applied in nature and purpose. The researcher-made questionnaire was designed as a five-item Likert scale. The statistical population of this study was all students of Management and Economics Faculty of Islamic Azad University Science and Research Branch. According to statistics from the Education and Science Branch of the Azad University of Tehran, 9,000 undergraduate, postgraduate, and doctoral students are studying in the School of Management and Economics. According to Cochran formula, 370 people were selected as sample. The sampling method was available. After confirming the validity of the data gathering tool with Lavouche coefficient and its reliability with Cronbach's alpha coefficient the questionnaire was given to the respondent group and the alpha coefficient was 0.79. Data analysis was performed at two levels of descriptive and inferential. At descriptive level, statistics such as frequency, percentage, mean, median, standard deviation and tables and column diagrams were used. At the inferential level, regression was used to test the hypotheses. The software used was SPSS 24. Findings: entrepreneurial tendency has a positive effect on the behavior of new businesses with the moderating role of national culture. An entrepreneurial desire to positively influence the behavior of startups. The entrepreneurial tendency has a positive effect on the behavior of novice businesses with the moderating role of individualist attitudes. The entrepreneurial desire to address the emerging business with the moderating role of gender perspective is not affected. The entrepreneurial tendency has a positive effect on the behavior of the native business with the moderating role of the strategic approach. The entrepreneurial desire does not affect the behavior of novice businesses with the moderating role of power relations. An entrepreneurial desire does not affect the behavior of novice businesses with the moderator role of avoiding uncertainty.

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