Scientific Mapping and Analysis of Keywords "Gasification in Marketing" Using the Scientometric Method and Social Network Analysis

Subject Areas : Jounal of Marketing Management

Farid Mehrnia ¹ , Elahe Rostami arooshaki ² , MAMA Kermani ³ , Mehrdad Maghsudi ⁴

1 - Master of Information Technology Management - E-Business, University of Science and Technology, Tehran, Iran
2 - Master of Public Administration - Human Resource Management, Allameh Tabatabai University, Tehran, Iran
3 - Assistant Professor, Department of Industrial Engineering, University of Science and Technology, Tehran, Iran
4 - Ph.D student of Information Technology Management, Shahid Beheshti University, Tehran, Iran

Received: 2023-03-18 Accepted : 2023-09-05 Published : 2023-07-23

Keywords: marketing, scientometrics, Co-word and Co-Authorship Networks, Gasification, Web of Science, Social Network Analysis (SNA),

Abstract :

By creating a bridge between gasification and marketing, gasification has emerged as a new tool to improve business processes in organizations and its applications have increased. On the other hand, research collaborations in this field have grown significantly in the past years and this trend is expected to continue. As scientists from different scientific fields come together to tackle global challenges, their networks become more complex and require more complex analysis and solutions. In this research, we are trying to conduct a structured review based on a model consisting of scientific methods and social network analysis, with the help of which, without the slightest application of personal opinion, the best articles, keywords, researchers, journals, institutions and countries active in this field according to several indicators identify in order to use these results to apply the best methods and findings of gasification in marketing as well as targeting future researches in this growing field. In order to investigate scientific cooperation in this field, social network analysis was used to analyze networks and their applications, and scientometrics was used to find the best articles, keywords, authors, institutions, and countries, and the publication process of articles during different years in the two fields mentioned, and the invisible network was also used. The authorship created between scientists of different countries and educational/commercial institutions in the field of gasification in marketing has been examined, in other words, it can be said that in this research, an attempt has been made to present a comprehensive plan of the field of gasification in marketing with scientific mapping.

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