List of Articles

• Open Access Article
  • Abstract Page
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  1 - The Role of Store’s Fitting Room (Clothes Changing Room) at Tehran Shopping Centers on Recall Shopping Experiences: Mixed Method Approach
  kobra najafi Kambiz Heidarzadeh Mohsen Khonsiavash
  10.30495/jomm.2023.69534.1975
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Explaining the Effectiveness of Applying of Circular Economy Business Model for Knowledge-Based Companies
  fatemeh shahdkar taghi torabi fereydoon rahnama roodposhti
  10.30495/jomm.2023.67763.1941
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - Investigating the Scientific Outputs of the Field of Viral Marketing in the Web of Science
  shima shahhosseini bideh sayyed hasan hataminasab Shahnaz Nayebzadeh mohammadreza dehghani ashezari sayyed majid mirhosseini
  10.30495/jomm.2023.70089.1984
• Open Access Article
  • Abstract Page
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  4 - Retaining Customers with the Experience of Using Mobile Phones in Omni channels: The Moderating Effects of Product Information Overload and the Attractiveness of Alternative Products
  ERPHAN DADASHZADEH HORMOZ MEHRANI KARIM HAMDI HAMDI
  10.30495/jomm.2023.69529.1974
• Open Access Article
  • Abstract Page
  • Full-Text
  
  5 - Presenting a Brand Development Model in Tourism of Natural Places
  Yasamin Golafshan Yousefi, Azam Rahiminik sina Nematizadeh mandan momeni
  10.30495/jomm.2023.73416.2049
• Open Access Article
  • Abstract Page
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  6 - Validation of Municipal Customer Participation Pattern Based on Social Trust Marketing (Case Study: Tehran Municipality)
  Saeedeh Sadeghi Afjeh Hossein Budaghi Khajeh Nobar behnaz khosh tinat samad aali
  10.30495/jomm.2023.72388.2027
• Open Access Article
  • Abstract Page
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  7 - Provide a Framework to Explain the Components of Sustainable Marketing Using the Meta-Synthesis and Delphi Method in Knowledge-Based Companies
  Siyamak Azadi farshid namamian Fakhraddin Maroofi Alireza moradi
  10.30495/jomm.2023.73109.2043
• Open Access Article
  • Abstract Page
  • Full-Text
  
  8 - Developing a digital marketing strategy model for Iranian successful startups based on the Grounded Theory
  Sepideh Moradi ziba Javad Abbasi Reza Radfar Mohammad Ali Abdolvand
  10.30495/jomm.2023.74537.2072
• Open Access Article
  • Abstract Page
  • Full-Text
  
  9 - Identifying and Prioritizing Factors Affecting the Development of Transportation, Customs and Transit Cooperation between Iran and Other Countries
  Behzad Jafari fereydoun omidi Ghasem Rekabdar
  10.30495/jomm.2023.71525.2012
• Open Access Article
  • Abstract Page
  • Full-Text
  
  10 - Scientific Mapping and Analysis of Keywords "Gasification in Marketing" Using the Scientometric Method and Social Network Analysis
  Farid Mehrnia Elahe Rostami arooshaki MAMA Kermani Mehrdad Maghsudi
  10.30495/jomm.2023.72473.2028