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  • Vol. 18
  • Issue3 Vol.18
  • 3
    Issue 3 Vol. 18 Autumn 2023

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  • List of Articles


      • Open Access Article
        • Abstract Page
        • Full-Text

        1 - The Role of Store’s Fitting Room (Clothes Changing Room) at Tehran Shopping Centers on Recall Shopping Experiences: Mixed Method Approach
        kobra najafi Kambiz Heidarzadeh Mohsen Khonsiavash
        10.30495/jomm.2023.69534.1975
      • Open Access Article
        • Abstract Page
        • Full-Text

        2 - Explaining the Effectiveness of Applying of Circular Economy Business Model for Knowledge-Based Companies
        fatemeh shahdkar taghi torabi fereydoon rahnama roodposhti
        10.30495/jomm.2023.67763.1941
      • Open Access Article
        • Abstract Page
        • Full-Text

        3 - Investigating the Scientific Outputs of the Field of Viral Marketing in the Web of Science
        shima shahhosseini bideh sayyed hasan hataminasab Shahnaz Nayebzadeh mohammadreza dehghani ashezari sayyed majid mirhosseini
        10.30495/jomm.2023.70089.1984
      • Open Access Article
        • Abstract Page
        • Full-Text

        4 - Retaining Customers with the Experience of Using Mobile Phones in Omni channels: The Moderating Effects of Product Information Overload and the Attractiveness of Alternative Products
        ERPHAN DADASHZADEH HORMOZ MEHRANI KARIM HAMDI HAMDI
        10.30495/jomm.2023.69529.1974
      • Open Access Article
        • Abstract Page
        • Full-Text

        5 - Presenting a Brand Development Model in Tourism of Natural Places
        Yasamin Golafshan Yousefi, Azam Rahiminik sina Nematizadeh mandan momeni
        10.30495/jomm.2023.73416.2049
      • Open Access Article
        • Abstract Page
        • Full-Text

        6 - Validation of Municipal Customer Participation Pattern Based on Social Trust Marketing (Case Study: Tehran Municipality)
        Saeedeh Sadeghi Afjeh Hossein Budaghi Khajeh Nobar behnaz khosh tinat samad aali
        10.30495/jomm.2023.72388.2027
      • Open Access Article
        • Abstract Page
        • Full-Text

        7 - Provide a Framework to Explain the Components of Sustainable Marketing Using the Meta-Synthesis and Delphi Method in Knowledge-Based Companies
        Siyamak Azadi farshid namamian Fakhraddin Maroofi Alireza moradi
        10.30495/jomm.2023.73109.2043
      • Open Access Article
        • Abstract Page
        • Full-Text

        8 - Developing a digital marketing strategy model for Iranian successful startups based on the Grounded Theory
        Sepideh Moradi ziba Javad Abbasi Reza Radfar Mohammad Ali Abdolvand
        10.30495/jomm.2023.74537.2072
      • Open Access Article
        • Abstract Page
        • Full-Text

        9 - Identifying and Prioritizing Factors Affecting the Development of Transportation, Customs and Transit Cooperation between Iran and Other Countries
        Behzad Jafari fereydoun omidi Ghasem Rekabdar
        10.30495/jomm.2023.71525.2012
      • Open Access Article
        • Abstract Page
        • Full-Text

        10 - Scientific Mapping and Analysis of Keywords "Gasification in Marketing" Using the Scientometric Method and Social Network Analysis
        Farid Mehrnia Elahe Rostami arooshaki MAMA Kermani Mehrdad Maghsudi
        10.30495/jomm.2023.72473.2028
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