List of Articles

• Open Access Article
  • Abstract Page
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  1 - Effect of psychological contract violation on positive word of mouth intention in online shopping (case study: customers of digikala)
  niloufar ashrafi Kambiz Heidarzadeh
• Open Access Article
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  • Full-Text
  
  2 - Identification and ranking of effective factors in project marketing on buyer-seller relationships in the trading Market
  somayeh Hozouri Muhammad ali abdolvand
• Open Access Article
  • Abstract Page
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  3 - Designing a Model to clarify Brand Value-creation Determinants in Iranian Textile Industry
  parviz alilou Hamidreza Saeednia ali Badie Zadeh
• Open Access Article
  • Abstract Page
  • Full-Text
  
  4 - The Survey of The relationship between Passengers purchase motivations and selecting types of buying at airport (Case Study: airport ahwaz)
  naderh sadat najafizadeh maryam zahiri
• Open Access Article
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  5 - Presentation of value-making model in the banking services industry (Case Study: National Bank of Fars Province)
  Seyyed Alireza Mosavi
• Open Access Article
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  6 - The Relationship between Organizational Knowledge of Employees and Competitive Power of Capital Bank (Case Study: of Northern Branches of Tehran)
  hadi rezghi shirsavar حسین محمد سمسار
• Open Access Article
  • Abstract Page
  • Full-Text
  
  7 - The impact of marketing activities on service brand equity: The mediating role of evoked experience
  effat haji hoseini ali asghar eivazi heshmat
• Open Access Article
  • Abstract Page
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  8 - The Effect of Consumer Perceived Values on Brand Love and Its Consequences: Explaining the Mediating Role of Brand Identity
  iman hakimi