List of Articles

• Open Access Article
  • Abstract Page
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  1 - The Examination of the Relationship between Customer Satisfaction of Service Quality in Iranian Private Banking Industry (Analysis Based on Integrated SERVQUAL Model)
  H. Vazifehdoost Z. Akbarpour K. Hamdi J. Mohammadzadeh Rostami
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - The Effect of Social Media on Brand Community Markers, Value Creation Practice, Brand Trust and Brand Loyalty (Case Study: Comparison between Apple (Iphone) and Samsung’s (Galaxy) Mobile)
  S. A. Mousavi M. Kenarehfard
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - The Relationship between Customer Based Brand Equity with Purchase Intend (Case Study: Buyers of Hyundai Vehicle in Tehran)
  A. Zamani Moghadam Sh. Jafari far
• Open Access Article
  • Abstract Page
  • Full-Text
  
  4 - The Survey of Effect of Delight Services and Trust on Loyalty
  M. Panahi Vanani R. Sha′abani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  5 - Surveying the Effect of Internal Marketing and Internal Branding on Service Quality (Case Study: A Server Company)
  A. Bonyadi Naeini M. H. Kamfiroozi M. Dehghan Mashtani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  6 - Evaluating Improvement in Bank Services Management by Customer Knowledge Management and Mobile Banking (Case Study: Mellat Bank)
  N. Rezaei-Malek M. Rezaei-Malek R. Tavakkoli-Moghaddam
• Open Access Article
  • Abstract Page
  • Full-Text
  
  7 - Prioritizing Brand Equity Methods from Customers’ Perspective for Finance Industry
  S. Yousefi Darestani A. A. Najafi M. Setak