List of Articles

• Open Access Article
  • Abstract Page
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  1 - Investigation of the Shopping Environment's Perceptions on Consumption Emotions, the Perceived Values and Tourist's Behavioral Intentions
  K. Heidarzadeh A. Javanbakht
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - An Investigation of Influential Factors in Choosing Brands of Washing Products by Female Isfahanis Customers
  H. Karamian A. Shekarchizadeh R. Rismankarzadeh
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - Evaluating the Effects of Market Orientation on Successfulness of a New Product with regard to the Mediating Role of Intellectual Capital and Organizational Learning Capability
  M. Zarezadeh Mehrizi M. Mir mohammadi Sadrabadi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  4 - Investigating the Influence of Customer Equity Framework on Purchase Intention of Leasing Companies’ Customers
  A. Rahchamani F. Sadeghi Azarharis
• Open Access Article
  • Abstract Page
  • Full-Text
  
  5 - The Effect of Consumer’s Received Value, Effectiveness and Risk on Purchase Intention of Green Products (Case Study: Islamic Azad University, Science and Research Brand Students)
  A. Samiei Zafarghandi S. Nayebzadeh H. Dehgan Dehnavi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  6 - Knowing the Effective factors on Acceptance of Electronic Government Services from the Point of Citizen's View (Research Point: The Government Counter Offices in the City of Tehran)
  M. Haghighinasab S. Ghasemi M. Torkaman A. Ghasemi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  7 - Investigating the Effect of Customer Service Quality and Customer’s Knowledge of the Bank on Customer Loyalty (with an Emphasis on Subjective Image, Customer Relationship Quality and Satisfaction as Mediator Variables)
  H. Rahimi Koloor