List of Articles

• Open Access Article
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  1 - The Effect of Guerrilla Marketing Dimensions through Usefulness Mediation Variables and Acceptance of Information in Brand Image in Social Networks Studied By Students of Tehran Azad University of Research Sciences
  Shadi Shahriari Farideh Haghshenas kashani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Brand Authenticity in the Healthcare Industry: Analyzing of the Antecedents, Consequences and Dimensions by Using Qualitative Approach
  Arash Dehghan Mohammad Javad Taghipourian Sohiela Nazarpour Marzieh Gorji
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - Designing an Industrial Marketing Research (B2B) Evaluation Model with Emphasis on Organizational Purchasing Behavior Pattern
  کریم Esgandari leila beigloo
• Open Access Article
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  4 - The Effect of Branding on Marketing and Export of Knowledge Companies Products (Case Study: Companies under Mazandaran Science and Technology Park)
  Vadood Javan Amani Hamid Akbari
• Open Access Article
  • Abstract Page
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  5 - Investigating the Effect of Social Media Marketing Activities on Repurchase Intention and Sustainable Social Communication (Case Study: Atiesaz Iranian Company in Mashhad)
  -Sayede Somayeh Ghorbi mohammad akbari mohamad ghasemi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  6 - Designing a Green Marketing Development Model for Organic Products
  omid mohammadi ali pirzad Seyed Najmeddin Mousavi
• Open Access Article
  • Abstract Page
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  7 - Effects of Brand Performance on Consumer Buying Behavior through Variables Mediating Brand Trust and Brand Image and Brand Equity and Brand Loyalty
  Abbas Ghaedamini Harouni Mehrdad Sadeghi de cheshmeh Siamak Korang Beheshti Majed Maharani Barzani