Karim Esgandari Articles List

List of Articles Karim Esgandari

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1 - Investigating the Impact of Managers Personal Branding On Building Level Five Leaders (Case Study: of Government Banks)
Karim Esgandari Mojtaba Ramazani samane goli

Personal branding helps a person to achieve his goals, with which individual placement can be achieved and positioned on competitors. A personal brand is valid when there is a common unity in the behavior of individuals. Not having a personal perspective, personal knowl More

Personal branding helps a person to achieve his goals, with which individual placement can be achieved and positioned on competitors. A personal brand is valid when there is a common unity in the behavior of individuals. Not having a personal perspective, personal knowledge, personal learning, thinking, trust, and interest are like having no personal brand. Therefore, a personal brand for managers can be considered as merit. The issue of bank managers is of paramount importance with regard to competition between banks. Hence, the main purpose of this study is to examine the effect of individual brand managers on the creation of fifth-level leaders. To reach this statistical society, the heads of government bank branches in the East Azerbaijan province conduct the research. Based on snowball method, 128 people were selected as sample size. The required information was collected through a researcher-made questionnaire. The reliability of this questionnaire was calculated using Cronbach's alpha of 0.85. Finally, the conceptual model is fitted using structural equation modeling and Laser Level software. The result of the research also indicates the significant effect of the personal brand on managers on the fifth level. Manuscript profile
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2 - The Role of Window Shopping in Improving Word of Mouth Marketing in Chain Stores
Karim Esgandari Soheyla Soleymanpour Shadi Orafaye Jamshidi

Part of people's daily lives is spent shopping and Passages in shops. Shopping malls, like other modern spaces, are an integral part of urban life where "consumption" plays a key role. Vitrine is a magnet for customer attraction, and retailers are trying to open a commu More

Part of people's daily lives is spent shopping and Passages in shops. Shopping malls, like other modern spaces, are an integral part of urban life where "consumption" plays a key role. Vitrine is a magnet for customer attraction, and retailers are trying to open a community window shopping inside their store. Therefore, the purpose of this study is to investigate the role of Window Shopping in improving word of mouth marketing in chain stores. The statistical population of the present study is the customers of Janbo chain stores, the number of which is considered unlimited. The size of the statistical sample in the present study is estimated based on Cochran's formula of 384 people. The sampling method in the present study is multi-stage clustering. The data collection tool in the present study is a researcher-made questionnaire in which the dimensions of the research variables were indexed and turned into questionnaire questions. Combined reliability was used to assess the reliability of the questionnaire and face validity method was used to assess the validity. After validity and reliability of the questionnaire, it was given to the statistical sample. After collecting the questionnaire, the data were collected by descriptive statistical methods, summarized and categorized. In order to answer the research questions from path coefficients test, R2 criterion, Q2 predictive power factor, G0F index as well as coefficient Significance T (T-VALUE) is used. The results show that the components of the roundabout, including the enjoyment and sudden purchase and the components of word of mouth marketing, confidence in the information, and attention to comments, information acquisition, information dissemination and collaboration with others were confirmed and finally the showcase application model was confirmed. Rounding out the emphasis on word-of-mouth marketing components is offered at chain stores. Manuscript profile
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3 - Designing an Industrial Marketing Research (B2B) Evaluation Model with Emphasis on Organizational Purchasing Behavior Pattern
کریم Esgandari leila beigloo

Industrial marketing is defined as those business and commercial activities that facilitate exchange processes between manufacturers and corporate customers. The nature of industrial marketing can be considered as creating value for customers by providing goods and serv More

Industrial marketing is defined as those business and commercial activities that facilitate exchange processes between manufacturers and corporate customers. The nature of industrial marketing can be considered as creating value for customers by providing goods and services that meet their organizational needs and goals. The present article provides an overview of research into identifying the factors influencing industrial marketing (B2B) evaluation. In the present study, the data were collected completely naturally and without manipulation, it is considered as descriptive (non-experimental) research. After determining the research questions, in order to perform a systematic search, before any action, the search scope should be determined based on the meta-combination method. For this purpose, an attempt has been made to review the collection of articles published in various databases, journals, conferences and search engines from 2000 to 2015. The findings of the research using the meta-combination method on the 20 final selected articles indicate that "development of potential market facilities", "market share analysis", "sales analysis", "forecast", "analysis "Competitor", "Competitors benchmarking", "How to accept a new product and its potential", "Business process studies", "Determining the sales quota" are some of the effective components in evaluating industrial marketing. In this study, finally, a suitable model for evaluating industrial marketing (B2B) research with emphasis on organizational purchasing behavior pattern was presented. Manuscript profile
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4 - The Critical Thinking Model of Bank Mellat Employees Based On Internal Marketing Components
Karim Esgandari negin mirab khanbaghi Shadi Orafaye Jamshidi Ahmad FathiAbdullahi
10.30495/jomm.2023.68415.1956

The purpose of this research is the critical thinking model of Bank Mellat employees based on internal marketing components. The present research is practical in terms of purpose and survey in terms of method. The statistical population of this research is the employees More

The purpose of this research is the critical thinking model of Bank Mellat employees based on internal marketing components. The present research is practical in terms of purpose and survey in terms of method. The statistical population of this research is the employees of Mellat Bank of East Azerbaijan province. According to the information received from Bank Mellat, their number is 750 people during the period of research. The size of the statistical sample is estimated to be 250 people based on Cochran's formula. A stratified random sampling method was used to select the statistical sample from the statistical population. The data collection tool in the current research is a researcher-made questionnaire in such a way that the dimensions of the research variables were indexed and turned into questionnaire questions. Cronbach's alpha test was used to measure the reliability of the questionnaire and the face validity method was used to measure the validity of the questionnaire. Which was given to the statistical sample after measuring its validity and reliability. After collecting the questionnaires, the obtained information was summarized and classified using descriptive statistical methods, and in order to answer the research questions, Pearson's correlation test and multiple regression were used in SPSS software. Research findings show that critical thinking skills include dimensions (cognitive skills, analytical skills, questioning skills, scientific and research skills, planning skills, interactive skills, flexibility and innovation skills, skills emotional skills, decision-making skills, judgment skills) and internal marketing including dimensions (customer orientation, employee empowerment, employee motivation and satisfaction, internal communication, training and development, explaining a clear vision, reward and encouragement, job security, information sharing , reducing the class gap among employees). The results show that the presented model is approved by the statistical community. Manuscript profile

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List of Articles Karim Esgandari