List of Articles

• Open Access Article
  • Abstract Page
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  1 - A Personalized Digital Marketing Model for Customers Through a Recommendation Engine with a Thematic Analysis Approach
  Mohamad Javad Piran Reza Radfar Sina Nematizadeh Mohammad Ali Afshar Kazemi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Designing‏ a‏ model‏ of‏ antecedents‏ and‏ consequences‏ of‏ the‏ influence‏ of‏ the‏ mental‏ image‏ of‏ the‏ country‏ of‏ origin‏ on‏ Iranian‏ consumers'‏ acceptance‏ of‏ petroleum‏ products‏ using‏ a‏ mixed‏ approach
  Aslan Hamidi fereshteh lotfizadeh leila andervazh Hamid saeedi
• Open Access Article
  • Abstract Page
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  3 - Designing a model for value co-creating in the banking industry with a competitive advantage creation approach (Mixed method)
  mohammad javad karimzade hamideh reshadatjoo Fataneh ALIZADEHMESHGANI
• Open Access Article
  • Abstract Page
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  4 - Providing a model for aligning organizational strategies with digital developments in the petrochemical industry
  abdolasoul galegirizadeh mohammadali keramati Safiyeh Mehrinejhad Hossein Moeinzad
• Open Access Article
  • Abstract Page
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  5 - Digital‏ Marketing‏ Model‏ in‏ Small‏ and‏ Medium‏ Industries‏ in‏ Iran‏ by‏ the‏ Meta-Synthesis‏ Method
  Leila Beigloo حکیمه نیکی Nasrin Jazani Mahmood Alborzi
• Open Access Article
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  6 - Gap analysis of artificial intelligence deployment in advertising and marketing companies in Iran using the combined approach of ANP and DEMATEL
  Ariana Dabiri fard Jahanbakhsh Rahimi baghmalek
• Open Access Article
  • Abstract Page
  • Full-Text
  
  7 - Integrating value-based marketing in the banking industry
  foroogh abedi Hamid Reza Vkili Fard, Maryam Khalili Araghi hamidreza kordlouie