List of Articles

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - The Examination of the Relationship between Role Stress with Customer Orientation and Job Performance of Retail Salespeople
  A. H. Ebrahimy M. Javadi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Intangible Advertising of Brand and Its Effect on Consumer’s Choice
  K. Heydarzadeh M. Behboudi A. Ghodsi khah M. Monsefi A. Maneshi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - Examining the Match-up Effect in Co-marketing Alliance
  H. Safarzadeh N. Esmaili
• Open Access Article
  • Abstract Page
  • Full-Text
  
  4 - Investigating Antecedents and Consequences of Service Customer Extra-role Behavior
  A. Abbasi M. Mousavi S. M. Bagheri
• Open Access Article
  • Abstract Page
  • Full-Text
  
  5 - Investigation of the Relationship between Product Involvement and Brand Commitment
  M. A. Abdolvand F. Nickfar
• Open Access Article
  • Abstract Page
  • Full-Text
  
  6 - Evaluation of the Effective Factors on Relational Marketing in Mature Buyer – seller Relationships in Bahman Diesel Company
  S. K. Nourbakhsh L. Pashang
• Open Access Article
  • Abstract Page
  • Full-Text
  
  7 - Determinants of Brand Equity: Offering a Model to Chocolate Industry
  H. Vazifehdust H. Emari