List of Articles

• Open Access Article
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  1 - Investigation the effect of Market Orientation, Innovation and Customer Loyalty on Business Performance (Case Study: Pol Clothing Group)
  M. R. Pakdel Sh. Nayebzadeh H. Dehghan Dehnavi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Assessing the Relationship between Loyalty Program Attributes, Store Satisfaction and Store Loyalty
  P. Ghafari Ashtiani A. R. Eskandary Mehrabady
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - An Investigation into Factors that Affect Brand Choice Using Factor Analysis Approach
  M. Samiei Nasr S. M. Alavi M. Nadjafi Siahroudi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  4 - The Impact of Contextual Factors, Brand Loyalty and Brand Switching on Purchase Decisions Young Consumers
  H. Safarzadeh B. Kheiry R. Agha Seyed Agha
• Open Access Article
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  5 - The Priority of Effective Factors on Customer's Loyalty with Using of ECSI Model
  M. Haghighi Kaffash M. Akbari
• Open Access Article
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  6 - The Strategy Formulation for Customer Relationship Management System with Balance Score Card Approach (CRM SCORE CARD) in Sapco Company
  J. Haghighat Monfared E. Saraeenia
• Open Access Article
  • Abstract Page
  • Full-Text
  
  7 - The Attractiveness of Personalized Services for Mobile Users and Its Effect on the Service Providers Switching Behavior of the Customers
  A. H. Neisi M. Ghanavati