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List of Articles شهناز نایب زاده Open Access Article Abstract Page Full-Text 1 - The effect of Consumer’s received value, effectiveness and risk on Purchase Intention of Green Products (case study: Islamic Azad University,Science and Research Brand student’s) عادله سمیعی زفرقندی shahnaz nayebzadeh hassan dehnavi Open Access Article Abstract Page Full-Text 2 - The Effect of Advertising Gifts on Consumer's Overall Evaluation (Case Study: Isfahan Irancell's Consumers) Afshin Mortezazadeh Shahnaz Nayebzadeh Abolfazl Sadeghiyan Open Access Article Abstract Page Full-Text 3 - The Effect of Brand Personality and Brand Image on Word of Mouth Marjan Daneshian Shahnaz Nayebzadeh Mahmoud Moien Addin Akram Eghbali Open Access Article Abstract Page Full-Text 4 - The role of brand forgiveness in the relationship between brand transgression and consumer coping behavior (case study: Yazd Irankhodro agencies) amirhosein shahidi shahnaz nayebzadeh Open Access Article Abstract Page Full-Text 5 - Identifying and analyzing factors affecting the development of services with a sustainable marketing approach (case study: food industry retailers) amir danesh shahraki Shahnaz Nayebzadeh Seyyed Hassan Hatami-nasab Open Access Article Abstract Page Full-Text 6 - Designing and explaining the model of consumer personality traits based on the impulse buying approach in international market with a mixed method Rahele Ansari Seyyed Hassan Hatami-nasab Shahnaz Nayebzadeh Open Access Article Abstract Page Full-Text 7 - Investigation the effect of Market Orientation, Innovation and Customer Loyalty on Business Performance (Case Study: Pol Clothing Group) M. R. Pakdel Sh. Nayebzadeh H. Dehghan Dehnavi Open Access Article Abstract Page Full-Text 8 - The Relationship between Risk Aversion and Brand Loyalty with Regard to the Role of Brand Trust and Brand Affect in This Relationship Sh. Nayebzadeh P. Shahbazi Open Access Article Abstract Page Full-Text 9 - A Comparative Study on the Relationship among Extended Market Orientation (EMO), Refined Economic Value Added (REVA) and Return on Assets (ROA) Sh. Nayebzadeh M. Moein Aldin Z. Gheisary Open Access Article Abstract Page Full-Text 10 - Evaluating the Service Quality of Police + 10 Offices Using SERVQUAL Sh. Nayebzadeh M. M. Fatahi Zarch Open Access Article Abstract Page Full-Text 11 - Evaluating Melli Bank Service Quality Using the SERVQUAL Method Sh. Nayebzadeh H. Dehghandehnavi M. R. Feiz Open Access Article Abstract Page Full-Text 12 - Comparing Market Orientation in Parivate and Governmental Banks and its Effect on Bank Service Quality (Case Study: Yazd City) Sh. Nayebzadeh
