List of Articles

• Open Access Article
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  1 - Authentic Marketing Pragmatic Marketing (Components, Foregrounds, Outcomes): Interactions & Conflicts
  zohreh aliesmaeili Bahram Kheiri
• Open Access Article
  • Abstract Page
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  2 - impact Entrepreneur characteristics،Market orientation and continuation on the entrepreneurial marketing (Case Study: Pharmaceutical companies in Tehran)
  Ali Barkhordari gholamreza kuzegar Elham Faridchehr
• Open Access Article
  • Abstract Page
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  3 - The Effect of Market Mavens Dimensions on Hedonic Shopping
  elahe shahinfar Naser Azad
• Open Access Article
  • Abstract Page
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  4 - Identifying the effective role of trust orientation and consumer gender in repurchase intention and online marketing with foresight approach (case study: sina integrated settlement complex)
  Hossein Adel Abootorab Alirezaie Seyed Mahdi Jalali
• Open Access Article
  • Abstract Page
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  5 - Investigating the effect of nostalgic advertising on purchasing intention regarding its intermediate role of perceived self-perpetuating, brand attitude and emotional response to the brand (Case Study: Pak Co. Products)
  Mehdi Bagheri Maryam Ghiasabadi Farahani
• Open Access Article
  • Abstract Page
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  6 - From Importance of Features in Purchasing to Consumers’ Personal Values: Overview of Laddering Technique and How It Works in Marketing Research
  Masoud keimasi Ali Amoei Ojaki Melika Nasir