List of Articles

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - Investigation the Effects of Consumer Shopping Value on Satisfaction, Loyalty, Word of Mouth and Share of Purchase
  M. A. Abdolvand M. Jani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - The Influence of Hedonic Values on Consumer Behaviors
  K. Heidarzadeh E. Hasani Parsa
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - Investigating the Impact of Country of Origin on Customer Behavior: Investigation of the Moderating Roles of Product Involvement and Product Familiarity on Product Evaluation and Customer Behavioral Intentions
  F. Najafi B. Kheiri
• Open Access Article
  • Abstract Page
  • Full-Text
  
  4 - Main Factors in Successful Export Model from the Perspective of Exporters
  T. Sadeghi M. Lashkary H. R. Karbalaee Esmaili
• Open Access Article
  • Abstract Page
  • Full-Text
  
  5 - Study of the Relationship between the Country of Origin and the Brand Equity Case Study: Grad
  N. Alsadat Najafizadeh M. Mehrabi R. Karjalian A. Mashayekhnia
• Open Access Article
  • Abstract Page
  • Full-Text
  
  6 - Study Relationship between Usage Marketing Metrics from Innovation View and Achievement of Objective for Customer Relationship Management Based on Gartner’s Model in Isfahan Sepah Bank
  M. R. Dalvi M. Kadkhodayi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  7 - The Influence of Image from Banking Network on" Quality of Services-Satisfaction–Loyalty" Process in Karafarin Bank Customers Branches Provinces of Mazandaran and Golestan
  H. Mehrani M. Yousefi Sh. Keshavarzi