List of Articles

• Open Access Article
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  1 - Designing a conceptual model of resistance economy in banks, financial and credit institutions of the country
  Mahmoud Ziaei hashim nikoumaram KARIM HAMDI HAMDI
• Open Access Article
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  2 - Investigate the difference of the impact of brand engagement (consumption of content and contribution of content) on social media between Generations X and Y
  sara rostamizad K. Heidarzadeh fereshteh lotfizadeh
• Open Access Article
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  3 - The Impact of Brand Image, Ethical Behavior and Service Quality on Patient Loyalty Considering the Mediating Role of Patient Satisfaction (Case Study: Tehran Ophthalmology Private Centers)
  amirhossein samadzadeh Mohammad ail abdolvand mohsen KhunSiavash
• Open Access Article
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  4 - Branding co-creation through customers participation in digital media
  Ali Akbar Khademi Ali Boromandnasab Hanieh Farazandeh
• Open Access Article
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  5 - Investing the Impact of restaurant authenticity on consumer's evaluation of perceived values of product with regard to moderating role of place attachment
  mosayeb darvish
• Open Access Article
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  6 - Factors Affecting Green Brand Switching Behavior to Experimental Consume Natural Cosmetic Consumers (Case Study: Cinere Products)
  kiana kheiri rasol asgarpor
• Open Access Article
  • Abstract Page
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  7 - Providing a brand-customer relationship model on the Instagram social network
  Shahram Hashemnia Ozhan Karimi Nazanin Emamgholi