List of Articles

• Open Access Article
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  1 - Studying the effect of perceived e-service quality and perceived security on brand equity
  Mohsen Khunsiavash elika amirasl Majid Mohamadipour
• Open Access Article
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  2 - The effect of individual self-concept (Collective versus individualist) and nostalgia on the attitude and intention of recommending and buying consumers of food products
  Maryam Majnonian noshabadi Hamid Saeedi Shahrzad Chitsaz
• Open Access Article
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  3 - Comparative study of the brand's prominence effect on purchase decision in Iranian and foreign home appliances with Grounded Theory Approach
  Niousha Dehbini Mohammad Haghighi Abdolkhalegh Gholami
• Open Access Article
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  4 - The relationship between managerial, technical and environmental factors with the desire to accept e-business among small and medium enterprises distributing pharmaceutical products in Tehran
  Nooshin Tavili Mohammad Reza Ramezani Qomi
• Open Access Article
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  5 - Investigating the Effect of Cognitive Distortion on the Brand d Image (Case Study: the Customers of System Group Company)
  Neda Moradi mohammad ghaffari
• Open Access Article
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  6 - Evaluation of the Effect of Marketing Mix on Private Label Brand Value (Case Study: Dairy Products)
  aniseh ghodrati Moghadaseh Mohammadian
• Open Access Article
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  7 - The convenience of online shopping and its impact on increasing customer satisfaction
  Abbas Ahmadi seyedahmad heydari
• Open Access Article
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  8 - The Effect of Perceptions of Fair Price on Samsung Consumer Shopping (Case Study: Citizens of Arak)
  Ali Akbar Mirzaee Mohammad Karim ghale noei