List of Articles

• Open Access Article
  • Abstract Page
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  1 - The effect of product innovation features and brand communication on brand equity (Case study: Ramand Hungarian Mushroom Cultivation and Industry Company)
  faranak khodayari behnaz khodayari leyla sheikhlar
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - The Impact of Applying Brand Positioning and Customer Experience on Loyalty (Case Study: Hamrahe Aval)
  Ramezan Noori Babian Mohammad Aghayee Nader Qaribnavaz Vahid Nasehifar
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - The impact of social factors on the intention of customers in social networks via trust in the seller and the product
  Mohammad Javad Taghipourian Sahar Kasiri Ahmad Shakiba
• Open Access Article
  • Abstract Page
  • Full-Text
  
  4 - Investigating the Role of Consumer Psychological Motives on Customer Engagement, Attachment and Brand Loyalty (Case Study: Me Hypermarket Chain Stores in Tehran)
  Ali Akbar Khademi Abbas Golshani Hanieh Farazandeh
• Open Access Article
  • Abstract Page
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  5 - Consumers’ Narratives of consumption, a window to consumers mind a Systematic Literature Review approach
  Mohammad Rahim Esfidani Datis khajeheian Mahmoud Mohammadian Emad Rahmanian
• Open Access Article
  • Abstract Page
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  6 - The role of brand new components in promoting brand performance from customer’s perceived (Case of: customers of Hyper ME’s store chains in Mashhad)
  Nayereh Gholami mostafa farokhy ostad saeedeh Babajani Mohamadi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  7 - Estimating Service Quality Impacts by SERVQUAL Approach in Leasing Market of Iran Khodro Company
  Hossein Souri Amir Sadeghi Mehran Khalaj