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  • Vol. 10
  • Issue1 Vol.10
  • 1
    Issue 1 Vol. 10 Spring 2015

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  • List of Articles


      • Open Access Article
        • Abstract Page
        • Full-Text

        1 - Investigating Effective Factors on Purchase Intention of Luxury Products
        B. Kheiri M. Fathali
      • Open Access Article
        • Abstract Page
        • Full-Text

        2 - A Model for Customers Switching from National Bank by Applying Structured Equations (Case Study: National Bank Branches in Ilam Province)
        L. Emami Y. Pourashraf Z. Toulabi
      • Open Access Article
        • Abstract Page
        • Full-Text

        3 - Media Mix Elements Affecting Service Brand Equity (Case Study: Sina Bank)
        A. A. Farhangi R. Abedini
      • Open Access Article
        • Abstract Page
        • Full-Text

        4 - The Influencing Factors on Consumer Choice Behavior Regarding Green Products Based on Theory of Consumption Values
        S. A. Seyed Salehi M. Kazemi
      • Open Access Article
        • Abstract Page
        • Full-Text

        5 - Brand Extension Feedback: The Role of Advertising (Case Study: Tabarrok Company Products)
        H. Ebrahimi M. Bagheri GalehSalimi
      • Open Access Article
        • Abstract Page
        • Full-Text

        6 - The Effect of Word of Mouth on Intention to Use Insurance Services among Customers of Insurance Companies in Rasht
        A. Davari A. Mohammadi Almani A. Pournaserani
      • Open Access Article
        • Abstract Page
        • Full-Text

        7 - The Analysis Moderating Role of Job Satisfaction and Organizational Commitment in Relation between Internal Marketing and Customer Orientation Stuff (Case Study: Pharmaceutical and Food Distribution Co.)
        R. Rostami P. Akbari A. Veismoradi A. Mohammadi Najaf Abadi
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