List of Articles

• Open Access Article
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  1 - Analysis the Factors Affecting the Performance of Manufacturing Companies in Industrial City of Gorgan from the Perspective of Marketing Management and Entrepreneurship
  Faezeh Fendereski Mehdi Zanganeh Hosain Dideh Khani Hormoz Mehrani
• Open Access Article
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  2 - Investigating the relationship between customer focus and asset returns and inventory turnover ratios Companies Listed in Tehran Stock Exchange
  Seyyed Alireza Mosavi
• Open Access Article
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  3 - The study of effective factors on customer relationship quality in creating brand value and intention to online purchase (A study of eshop customers in Tehran)
  Ali Akbar Khademi Hanieh Farazandeh
• Open Access Article
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  4 - The Impact of Guerrilla Marketing on Customer Buying Intent with the Intermediate Role of Electronic Oral Advertising (Case Study: Customers of Cyrus Horizon Stores in Mashhad)
  -Sayede Somayeh Ghorbi mohammad ghasemi nameghi
• Open Access Article
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  5 - The effect of Outdoor Advertising with the mediating role of Brand Equity on brand image from the viewpoints of Isfahan Sporting Goods customers (Case study: Darafsh sportswear brand)
  Abbas Ghaedamini Harouni Reza Ebrahimzadeh Dastjerdi Mehrdad Sadeghi deh cheshmeh Homira abdi
• Open Access Article
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  6 - Evaluation and study of effective factors in absorbing the sources by marketing mix in Bank Saderat Iran
  maryam geranmayeh marziyeh geranmayeh
• Open Access Article
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  7 - Design evaluating model of Nostalgic behavior on Hofsted Index, social factors and brand heritage & attitudes (case study: Nostalgic shopping center in Tehran)
  soraya fatholahi Elham Faridchehr nader ghareb navaz vahed reza mirabi