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List of Articles mehrdad sadeghi, Open Access Article Abstract Page Full-Text 1 - The effect of Outdoor Advertising with the mediating role of Brand Equity on brand image from the viewpoints of Isfahan Sporting Goods customers (Case study: Darafsh sportswear brand) Abbas Ghaedamini Harouni Reza Ebrahimzadeh Dastjerdi Mehrdad Sadeghi deh cheshmeh Homira abdi Open Access Article Abstract Page Full-Text 2 - The effect of bank and customer relationship value on customer citizenship behavior based on quality and power of impermanent relationship variables (Case study: Saderat Bank of Isfahan) Abbas Ghaedamini Harouni Reza Ebrahimzadeh Dastjerdi Mehrdad Sadeghi Majed i Maharani Barzan