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  • Vol. 18
  • Issue4 Vol.18
  • 4
    Issue 4 Vol. 18 Winter 2024

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  • List of Articles


      • Open Access Article
        • Abstract Page
        • Full-Text

        1 - Effectiveness of entrepreneurship education in manufacturing industries
        Shahram Bayat Afsaneh Zamani Moghadam Hossein Vazifeh Doost
        10.30495/jomm.2023.69893.1980
      • Open Access Article
        • Abstract Page
        • Full-Text

        2 - The Relationship between Social Media Marketing and Consumer Behavior Based on Age Group with the Mediating Role of Brand Equity in Irancell Communication Services Company
        Zeinab Shabaninejad Ehsaneh Nejad Mohammad Nameghi Hassan Esmailpour
        10.30495/jomm.2023.70340.1987
      • Open Access Article
        • Abstract Page
        • Full-Text

        3 - Presenting a model of marketing market variables of potential markets with a value-based approach to dairy products (Case study: Regional market of Iranian dairy products) Provide a model of marketing effectiveness variables
        Zahra Rahimi Naser Azad Abdullah Naami Mahmoud Modiri
        10.30495/jomm.2023.68082.1947
      • Open Access Article
        • Abstract Page
        • Full-Text

        4 - The Role of Media and Peers on Tendency of Female Students towards Beauty Products Based on the Extended Theory of Reasoned Action
        Mohammad Nazaripour Bahar Dastaran
        10.30495/jomm.2023.74941.2077
      • Open Access Article
        • Abstract Page
        • Full-Text

        5 - Ranking and interpretive structural modeling of sustainable and innovative business factors of dam tourist resorts in Khuzestan province (case study of Maron dam tourist resort)
        mohamad amin izadjoo maryam darvishi Mohammad Hemati Ghanbar Amirnejad
        10.30495/jomm.2023.73086.2040
      • Open Access Article
        • Abstract Page
        • Full-Text

        6 - Presenting the imitative brand model in buying behavior of luxury brands in internet businesses using Grounded Theory
        Mohammad Rahimzadeh Majid Fattahi Nilofar Imankhan
        10.30495/jomm.2023.76151.2096
      • Open Access Article
        • Abstract Page
        • Full-Text

        7 - A Qualitative approach to Developing a content marketing model
        Maryam Ghaderifar, Jamshid Salar Aliakbar Aghajani afrouzi,
        10.30495/jomm.2023.74138.2066
      • Open Access Article
        • Abstract Page
        • Full-Text

        8 - Presenting the paradigmatic model of social marketing based on ethical marketing to create brand value in the country's social security organization
        Gholamreza Tizfahmefard Hassan Esmailpour fariza taherikia leila Andervazh
      • Open Access Article
        • Abstract Page
        • Full-Text

        9 - Investigating the impact of advertising in social networks on the purchase intention of teenage customers in the restaurant industry (the study of adolescents aged 14 to 17 years old in Tehran schools)
        Mahsa Ebrahimi Ehsan Abedi
      • Open Access Article
        • Abstract Page
        • Full-Text

        10 - Presentation and validation of brand-customer communication model in social networks
        Nazanin Emamgholi Shahram Hashemnia Ozhan Karimi
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