About the journal
Journal of Marketing Management (JOMM) is a scholarly, referred, peer reviewed publication of Graduate School of Management and Economics, Science and Research Branch, IAU in Iran.
The primary purpose of the Journal of marketing Management (JOMM) is to publish scholarly research articles in the fields of Business and Marketing Management. As the official journal of the Islamic Azad University (IAU), the JOMM is recognized as a primary instrument for projecting and supporting the goals and objectives of this organization, which include scholarly research and the free exchange of ideas. The journal is circulated in more than 300 Branches of IAU around the world. JOMM appreciates systematic reviews, original papers, and peer-reviewed research on all aspects of Marketing Management.
Indexed in ISC, SID & Index Copernicus
Topics of interest to IJMBR readers include:
1- Marketing Managemnt
2- Social Marketing
3- Green Marketing
4- Business Management
5- Customer Satisfaction
Recent Articles
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Open Access Article
1 - Presenting the Customer Experience Management Model in Real Estate Marketing with a Mixed Approach
Reza kochakpour nesfi H. R. Saeednia Hamid Saeedi rahim mohtaramIssue 2 , Vol. 19 , Summer 2024 -
Open Access Article
2 - Presenting the model of smart tourism development strategies in Iran
neda aslani leila Andervazh kiumars AryaIssue 2 , Vol. 19 , Summer 2024 -
Open Access Article
3 - Providing a supply chain logistics dynamic model based on the Internet of Things with an emphasis on online marketing
mohammad hossein roshanzamir mohammadali keramati Safiyeh Mehrinejhad Azadeh MehraniIssue 2 , Vol. 19 , Summer 2024 -
Open Access Article
4 - A Model of Electronic Entrepreneurship in Small and Medium Businesses with Grounded Theory Approach
seyed shahin hoseini Majid Fattahi Saeid Safarian HamedaniIssue 2 , Vol. 19 , Summer 2024 -
Open Access Article
5 - Identifying the Affecting Indicators, Components and Dimensions on Self-Discrepancy and Consumers Behavior of Luxury Goods
sepideh najafi mehdi zakipour مجتبی امیری مجدIssue 2 , Vol. 19 , Summer 2024 -
Open Access Article
6 - Designing a neural marketing model with a consumer behavior approach in the banking industry
Maryam Khezri yazdan shirmohammadi Mirarab Beigi AlirezaIssue 2 , Vol. 19 , Summer 2024 -
Open Access Article
7 - Examining the moderating role of managers' and company's risk-taking in the relationship between economic policy uncertainty and innovation in companies
Fariba Ahmadi Amir Abadi Malihe Alifarri Zahra HonarmandiIssue 2 , Vol. 19 , Summer 2024
Most Viewed Articles
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Open Access Article
1 - The effect of cultural identification, attractiveness, trustworthiness, and fulfillment of online shopping websites on the repeat purchase intention and the effective relationship of product and service attractiveness
Morteza Baghaei Shahrivar kambiz heidarzadeh mohamadali abdolvandIssue 1 , Vol. 19 , Spring 2024 -
Open Access Article
2 - Investigation the Role of Relationship Marketing, Experiential Marketing and Cause Marketing in Customer Loyalty
A. Sheidaei habashi A. R. Fazlzadeh M. FaryabiIssue 3 , Vol. 9 , Autumn 2014 -
Open Access Article
3 - The Impact of Brand Image, Ethical Behavior and Service Quality on Patient Loyalty Considering the Mediating Role of Patient Satisfaction (Case Study: Tehran Ophthalmology Private Centers)
amirhossein samadzadeh Mohammad ail abdolvand mohsen KhunSiavashIssue 2 , Vol. 16 , Summer 2021 -
Open Access Article
4 - Investigating the moderating role of consumer diversification, innovation and consumer aptitude on the relationship between satisfaction with customer behavioral loyalty
Faezeh Rezaee K. HeidarzadehIssue 4 , Vol. 15 , Winter 2021 -
Open Access Article
5 - The Relationship between Social Media Marketing and Consumer Behavior Based on Age Group with the Mediating Role of Brand Equity in Irancell Communication Services Company
Zeinab Shabaninejad Ehsaneh Nejad Mohammad Nameghi Hassan EsmailpourIssue 4 , Vol. 18 , Winter 2024 -
Open Access Article
6 - Effectiveness of entrepreneurship education in manufacturing industries
Shahram Bayat Afsaneh Zamani Moghadam Hossein Vazifeh DoostIssue 4 , Vol. 18 , Winter 2024 -
Open Access Article
7 - Developing a digital marketing strategy model for Iranian successful startups based on the Grounded Theory
Sepideh Moradi ziba Javad Abbasi Reza Radfar Mohammad Ali AbdolvandIssue 3 , Vol. 18 , Autumn 2023 -
Open Access Article
8 - The effect of individual self-concept (Collective versus individualist) and nostalgia on the attitude and intention of recommending and buying consumers of food products
Maryam Majnonian noshabadi Hamid Saeedi Shahrzad ChitsazIssue 3 , Vol. 12 , Autumn 2017 -
Open Access Article
9 - The Role of Store’s Fitting Room (Clothes Changing Room) at Tehran Shopping Centers on Recall Shopping Experiences: Mixed Method Approach
kobra najafi Kambiz Heidarzadeh Mohsen KhonsiavashIssue 3 , Vol. 18 , Autumn 2023 -
Open Access Article
10 - The effect of new product development and international marketing strategies on export performance (Case study: Manufacturing and Export Companies of West Azarbaijan Province)
reza rezaee mehdi safarkhani abbas imani Mohsen khalilzadeIssue 1 , Vol. 11 , Spring 2016
