Explanation of the components affecting the routing of the food distribution system

Subject Areas : Jounal of Marketing Management

saeed arabi ¹ , farshid namamian ² , yosef mohammadifar ³ , فخرالدین معروفی ⁴

1 - Ph.D. Candidate Department of Business Management, Kermanshah Branch, IsLamic Azad University, Kermanshah, Iran
2 - Assistant Prof Department of Business Management, Kermanshah Branch, Islamic Azad University, kermanshah, Iran
3 - Assistant Prof Department of management and Entrepreneurship,Faculty of Economics and Enterpreneurship, Razi University, Kermanshah, Iran
4 - Associate Prof Department of Business Management, School of Humanities and Scienes, University of kurdistan, Sanandaj, Iran

Received: 2024-02-20 Accepted : 2024-05-21 Published : 2025-05-28

Keywords: Routing, distribution system, confirmatory factor analysis.,

Abstract :

The main goal of the research was to explain the factors affecting the routing of the food distribution system. To achieve the goal, based on the conceptual model of the research, a researcher-made questionnaire including 121 questions was designed and distributed through random sampling method with the participation of 180 people among the managers, experts and expert personnel of food distribution companies in Kermanshah province. After collecting the data, in the quantitative part of the research using confirmatory factor analysis, the questions with low factor load were removed and based on the questions with high factor load and using structural equation modeling method in the form of primary model and model Modification based on the fit indices related to each one and using criteria and factor loading, Cronbach's alpha coefficient of the whole questionnaire equals 965/. , the reliability and validity of each of the components of the model and the impact of the influencing components on the routing of the food distribution system were investigated. The obtained results indicate the positive and significant effect of the causal and contextual factors and the negative and significant effect of the intervening conditions on the results of the paradigm model of the research and the significance level (sig) above 5% based on the Kolmogorov-Smirinoff test indicates the normal distribution of the data

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