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  • Vol. 20
  • Issue1 Vol.20
  • 1
    Issue 1 Vol. 20 Spring 2025

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  • List of Articles


      • Open Access Article
        • Abstract Page
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        1 - The influence of endorsers, the degree of mental involvement of the product and gender on the attitude towards advertising and attitude towards the brand
        F. Nickfar اسماعیل حسن پور Kambiz Heidarzadeh Hanzaee hamidreza kordlouie
      • Open Access Article
        • Abstract Page
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        2 - Evaluation of Scientific outputs about Social Media Marketing in the field of Health and Hygiene based on the documents of the WoS
        Mehri Mahdikhani Seyyed Hassan Hatami-nasab Mohammad Reza Dehghani Ashkezari S. Nayebzadeh sayyed majid mirhosseini
      • Open Access Article
        • Abstract Page
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        3 - Identifying the drivers and drivers of entrepreneurial marketing for brand life cycle management with a meta-synthesis approach
        shahram raeissi Mohammad Javad Taghipourian مریم رحمتی اعظم  حاجی اقاجانی
      • Open Access Article
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        4 - Predicting product sales in the Iranian pharmaceutical industry using artificial intelligence
        aidin mahban کریم حمدی پیمان غفاری
      • Open Access Article
        • Abstract Page
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        5 - Explanation of the components affecting the routing of the food distribution system
        saeed arabi farshid namamian yosef mohammadifar فخرالدین معروفی
      • Open Access Article
        • Abstract Page
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        6 - Designing an effective native advertising model: Grounded Theory
        Mina MontakhabMadani yalda rahmati ghofrani Shahrokh Yousefzade- Chabok Rahmat Ali Saberi Haghaegh
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