List of Articles

• Open Access Article
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  1 - Assessment of the Effects of Advertising on Increasing Sales and a Mathematical Model for Determination of this Impact on Profitability
  A. A. Farhangi A. Ekhlasi P. Toluei
• Open Access Article
  • Abstract Page
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  2 - Investigating the Effect of Gender on Parsian Bank Customer’s Loyalty Base on Relationship Marketing Approach
  K. Heidarzadeh H. R. Saeeidniya M. Baniasdi
• Open Access Article
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  3 - Exploring the Role of Quality Attributes for Traditional Food Products (With PDO) on Consumer Behavi
  H. Vazifehdoust V. R. Mirabi M. Mohammadi
• Open Access Article
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  4 - Examining the Effects of Consumers' Personality Traits on Buying Behavior in Retail Stores by Structural Equation Model
  M. Samadi H. Farsizadeh M. Nurani
• Open Access Article
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  5 - Evaluating the Influence of Consumers' Perceived Corporate Image on Brand Extensions
  B. Kheiry N. Nobandegani
• Open Access Article
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  6 - The Effect of Market Orientation and Entrepreneurship Orientation on Innovation: the Case of Auto Parts Manufacturers
  K. Tajeddini A. R. Maatoofi A. Riahi N. Behnampour
• Open Access Article
  • Abstract Page
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  7 - The Model for Assessing and Prioritizing Effective Requirements in Marketing and Augment of Tax-payer satisfaction in National Tax Administration of Iran
  H. Nezakati Alizade, R. Golzar Adabi
• Open Access Article
  • Abstract Page
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  8 - Contemporary Marketing in Iran Verification of Relationship Marketing Validity in Large Manufacturing Firms
  H. Nikoomaram S. Samiee P. Jafari